Uwemedimo Usa, Alex Birkett, Author at A/B Testing Software

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We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!</p> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/AuthorsFaces-H.png" alt="Convert Authors" width="401" height="81"> </div> </div> </section> <section class="u-pb-80"> <div class="max-w-xl mx-auto text-center mb-12"> <div class="circle brand-color-gray u-mr-16 inline-block"> <img width="96" height="96" src="https://www.convert.com/wp-content/uploads/2022/06/uwemedimo-96x96.jpeg" alt="Uwemedimo Usa" class="circle ba brand-color-gray u-pa-8 u-my-0" style="width: 80px; height: 80px;"> </div> <h1 class="text-3xl">Posts by Uwemedimo Usa</h1> <p>Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better. Connect with him on <a href="https://www.linkedin.com/in/uwemedimousa/" rel="noopener nofollow">LinkedIn</a> and <a href="https://twitter.com/huwehm" rel="noopener nofollow">Twitter</a>.</p> </div> <div class="grid flex flex-wrap" id="blog"> <article id="post-22948" class="grid__6--tb grid__4--dt card u-my-28 relative dropshadow-1 post-22948 convert_blog type-convert_blog status-publish has-post-thumbnail hentry blogcategory-optimization-tools post_editors-carmen"> <div class="relative" style="min-height:336px;" height="336"> <a href="https://www.convert.com/blog/optimization-tools/top-vwo-alternatives/" class="db center" title="Read: 15 Cost-Effective VWO Alternatives for Optimized Testing"> <div data-src="background:url(https://www.convert.com/wp-content/uploads/2024/07/top-vwo-alternatives-featured-image.jpg) no-repeat center -12px /cover; min-height:336px;"></div> <div class="absolute bg-brand-gradient-transparent-gray full-width" style="top: 0"> <div class="flex brand-color-white h4 u-py-20 u-px-32 mini"> 30 January, 2025 </div> </div> </a> </div> <div class="relative u-mx-12" style="margin-top: -26px"> <div class="bg-brand-color-white items-center flex u-pa-8 br3 dropshadow-top"> <div class="grid-colum-2 u-mr-8"> <img data-src="https://www.convert.com/wp-content/uploads/2022/06/uwemedimo-96x96.jpeg" alt="Uwemedimo Usa" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: ;"> <img data-src="https://www.convert.com/wp-content/uploads/2022/04/avatar_user_191_1650652813-96x96.jpeg" alt="Alex Birkett" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: -12px;"> </div> <div> By <a href="https://www.convert.com/author/uwemedimo/" title="Posts by Uwemedimo Usa" class="author url fn" rel="author">Uwemedimo Usa</a> and <a href="https://www.convert.com/author/alex-birkett/" title="Posts by Alex Birkett" class="author url fn" rel="author">Alex Birkett</a> </div> </div> </div> <div class="u-py-20 u-px-28"> <h4 class="brand-color-pink u-mb-4 mini bold"> Optimization tools </h4> <h2 class="h3 u-mb-24"> <a class="dib h3 brand-color-black u-mb-0" href="https://www.convert.com/blog/optimization-tools/top-vwo-alternatives/" title="Read: 15 Cost-Effective VWO Alternatives for Optimized Testing"> 15 Cost-Effective VWO Alternatives for Optimized Testing </a> </h2> <p class="u-mb-68"> Like most products, VWO isn’t for everyone. Maybe you’ve found that VWO isn’t the right fit due to its complex pricing model, cost, or unmet experimentation needs. Maybe you’re concerned about the CRO tool’s future after the January 2025 buyout of parent company Wingify by private equity firm Everstone... </p> <div class="absolute grid__12 u-pb-20 u-px-28" style="bottom: 0; left: 0;"> <a href="https://www.convert.com/blog/optimization-tools/top-vwo-alternatives/" title="Read: 15 Cost-Effective VWO Alternatives for Optimized Testing" class="button button-full u-my-0"> read more </a> </div> </div> </article> <article id="post-23465" class="grid__6--tb grid__4--dt card u-my-28 relative dropshadow-1 post-23465 convert_blog type-convert_blog status-publish has-post-thumbnail hentry blogcategory-a-b-testing post_editors-carmen"> <div class="relative" style="min-height:336px;" height="336"> <a href="https://www.convert.com/blog/a-b-testing/targeting-vs-triggering/" class="db center" title="Read: Targeting and Triggering: The Key to Tuning Your A/B Testing Accuracy"> <div data-src="background:url(https://www.convert.com/wp-content/uploads/2024/11/Targeting-and-Triggering-The-Key-to-Tuning-Your-A-B-Testing-Accuracy.jpg) no-repeat center -12px /cover; min-height:336px;"></div> <div class="absolute bg-brand-gradient-transparent-gray full-width" style="top: 0"> <div class="flex brand-color-white h4 u-py-20 u-px-32 mini"> 28 November, 2024 </div> </div> </a> </div> <div class="relative u-mx-12" style="margin-top: -26px"> <div class="bg-brand-color-white items-center flex u-pa-8 br3 dropshadow-top"> <div class=" u-mr-8"> <img data-src="https://www.convert.com/wp-content/uploads/2022/06/uwemedimo-96x96.jpeg" alt="Uwemedimo Usa" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: ;"> </div> <div> By <a href="https://www.convert.com/author/uwemedimo/" title="Posts by Uwemedimo Usa" class="author url fn" rel="author">Uwemedimo Usa</a> </div> </div> </div> <div class="u-py-20 u-px-28"> <h4 class="brand-color-pink u-mb-4 mini bold"> A/B Testing </h4> <h2 class="h3 u-mb-24"> <a class="dib h3 brand-color-black u-mb-0" href="https://www.convert.com/blog/a-b-testing/targeting-vs-triggering/" title="Read: Targeting and Triggering: The Key to Tuning Your A/B Testing Accuracy"> Targeting and Triggering: The Key to Tuning Your A/B Testing Accuracy </a> </h2> <p class="u-mb-68"> Sharp, conclusive results you can trust, or diluted results that take too long to reach statistical significance? That’s the two-sided coin of thinking consciously about targeting and triggering in A/B testing vs not doing that. Targeting defines who is included in the experiment, and triggering decides when the variation... </p> <div class="absolute grid__12 u-pb-20 u-px-28" style="bottom: 0; left: 0;"> <a href="https://www.convert.com/blog/a-b-testing/targeting-vs-triggering/" title="Read: Targeting and Triggering: The Key to Tuning Your A/B Testing Accuracy" class="button button-full u-my-0"> read more </a> </div> </div> </article> <article id="post-23366" class="grid__6--tb grid__4--dt card u-my-28 relative dropshadow-1 post-23366 convert_blog type-convert_blog status-publish has-post-thumbnail hentry blogcategory-full-stack-experimentation post_contributors-amrdeep post_contributors-anastasia-shvedova post_contributors-christian-knoth post_contributors-corey-trent post_contributors-emily-isted post_contributors-hannah-parvaz post_contributors-kalki-gillespie post_contributors-ken-hanson post_contributors-laura-forster post_contributors-luis-trindade post_contributors-rene-link post_contributors-tasin-reza post_editors-carmen"> <div class="relative" style="min-height:336px;" height="336"> <a href="https://www.convert.com/blog/full-stack-experimentation/qa-client-side-server-side-experiments/" class="db center" title="Read: QA-ing Client-Side & Server-Side Experiments"> <div data-src="background:url(https://www.convert.com/wp-content/uploads/2024/11/QA-overlay-preview-link-and-QR-code.jpg) no-repeat center -12px /cover; min-height:336px;"></div> <div class="absolute bg-brand-gradient-transparent-gray full-width" style="top: 0"> <div class="flex brand-color-white h4 u-py-20 u-px-32 mini"> 18 November, 2024 </div> </div> </a> </div> <div class="relative u-mx-12" style="margin-top: -26px"> <div class="bg-brand-color-white items-center flex u-pa-8 br3 dropshadow-top"> <div class="grid-colum-2 u-mr-8"> <img data-src="https://www.convert.com/wp-content/uploads/2022/06/uwemedimo-96x96.jpeg" alt="Uwemedimo Usa" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: ;"> <img data-src="https://www.convert.com/wp-content/uploads/2024/11/coreytrent.jpeg" alt="Corey Trent" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: -12px;"> </div> <div> By <a href="https://www.convert.com/author/uwemedimo/" title="Posts by Uwemedimo Usa" class="author url fn" rel="author">Uwemedimo Usa</a> and <a href="https://www.convert.com/author/corey-trent/" title="Posts by Corey Trent" class="author url fn" rel="author">Corey Trent</a> </div> </div> </div> <div class="u-py-20 u-px-28"> <h4 class="brand-color-pink u-mb-4 mini bold"> Full Stack Experimentation </h4> <h2 class="h3 u-mb-24"> <a class="dib h3 brand-color-black u-mb-0" href="https://www.convert.com/blog/full-stack-experimentation/qa-client-side-server-side-experiments/" title="Read: QA-ing Client-Side & Server-Side Experiments"> QA-ing Client-Side & Server-Side Experiments </a> </h2> <p class="u-mb-68"> Ever had a hidden bug ruin your entire experiment? Imagine a backend disconnect causing data to go out of sync or a front-end flicker revealing the control version before the page loads. These seemingly minor issues can completely perforate the integrity of your test results and wipe out weeks... </p> <div class="absolute grid__12 u-pb-20 u-px-28" style="bottom: 0; left: 0;"> <a href="https://www.convert.com/blog/full-stack-experimentation/qa-client-side-server-side-experiments/" title="Read: QA-ing Client-Side & Server-Side Experiments" class="button button-full u-my-0"> read more </a> </div> </div> </article> <article id="post-17453" class="grid__6--tb grid__4--dt card u-my-28 relative dropshadow-1 post-17453 convert_blog type-convert_blog status-publish has-post-thumbnail hentry blogcategory-shopify-conversion-optimization blogcategory-shopify-conversion-optimization-strategies blogcategory-trending post_editors-carmen"> <div class="relative" style="min-height:336px;" height="336"> <a href="https://www.convert.com/blog/shopify-conversion-optimization/increase-holiday-sales-shop-revenue/" class="db center" title="Read: Increase Holiday Sales With These Conversion Tips (Shopify Edition)"> <div data-src="background:url(https://www.convert.com/wp-content/uploads/2021/11/Increase-Holiday-Sales-With-These-Conversion-Tips.jpg) no-repeat center -12px /cover; min-height:336px;"></div> <div class="absolute bg-brand-gradient-transparent-gray full-width" style="top: 0"> <div class="flex brand-color-white h4 u-py-20 u-px-32 mini"> 08 November, 2024 </div> </div> </a> </div> <div class="relative u-mx-12" style="margin-top: -26px"> <div class="bg-brand-color-white items-center flex u-pa-8 br3 dropshadow-top"> <div class=" u-mr-8"> <img data-src="https://www.convert.com/wp-content/uploads/2022/06/uwemedimo-96x96.jpeg" alt="Uwemedimo Usa" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: ;"> </div> <div> By <a href="https://www.convert.com/author/uwemedimo/" title="Posts by Uwemedimo Usa" class="author url fn" rel="author">Uwemedimo Usa</a> </div> </div> </div> <div class="u-py-20 u-px-28"> <h4 class="brand-color-pink u-mb-4 mini bold"> Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Trending </h4> <h2 class="h3 u-mb-24"> <a class="dib h3 brand-color-black u-mb-0" href="https://www.convert.com/blog/shopify-conversion-optimization/increase-holiday-sales-shop-revenue/" title="Read: Increase Holiday Sales With These Conversion Tips (Shopify Edition)"> Increase Holiday Sales With These Conversion Tips (Shopify Edition) </a> </h2> <p class="u-mb-68"> As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling... </p> <div class="absolute grid__12 u-pb-20 u-px-28" style="bottom: 0; left: 0;"> <a href="https://www.convert.com/blog/shopify-conversion-optimization/increase-holiday-sales-shop-revenue/" title="Read: Increase Holiday Sales With These Conversion Tips (Shopify Edition)" class="button button-full u-my-0"> read more </a> </div> </div> </article> <article id="post-23315" class="grid__6--tb grid__4--dt card u-my-28 relative dropshadow-1 post-23315 convert_blog type-convert_blog status-publish has-post-thumbnail hentry blogcategory-shopify-ab-testing post_editors-carmen"> <div class="relative" style="min-height:336px;" height="336"> <a href="https://www.convert.com/blog/shopify-ab-testing/convert-shopify-app-upgrade/" class="db center" title="Read: Convert Shopify App: Everything You Need to Know About the Newest Upgrade"> <div data-src="background:url(https://www.convert.com/wp-content/uploads/2024/11/convert-shopify-app-featured-image.jpg) no-repeat center -12px /cover; min-height:336px;"></div> <div class="absolute bg-brand-gradient-transparent-gray full-width" style="top: 0"> <div class="flex brand-color-white h4 u-py-20 u-px-32 mini"> 07 November, 2024 </div> </div> </a> </div> <div class="relative u-mx-12" style="margin-top: -26px"> <div class="bg-brand-color-white items-center flex u-pa-8 br3 dropshadow-top"> <div class=" u-mr-8"> <img data-src="https://www.convert.com/wp-content/uploads/2022/06/uwemedimo-96x96.jpeg" alt="Uwemedimo Usa" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: ;"> </div> <div> By <a href="https://www.convert.com/author/uwemedimo/" title="Posts by Uwemedimo Usa" class="author url fn" rel="author">Uwemedimo Usa</a> </div> </div> </div> <div class="u-py-20 u-px-28"> <h4 class="brand-color-pink u-mb-4 mini bold"> Shopify A/B Testing </h4> <h2 class="h3 u-mb-24"> <a class="dib h3 brand-color-black u-mb-0" href="https://www.convert.com/blog/shopify-ab-testing/convert-shopify-app-upgrade/" title="Read: Convert Shopify App: Everything You Need to Know About the Newest Upgrade"> Convert Shopify App: Everything You Need to Know About the Newest Upgrade </a> </h2> <p class="u-mb-68"> Shopify’s infrastructure updates, particularly to its checkout systems, have prompted these improvements. In early 2023, Shopify announced it was deprecating checkout.liquid in favor of Checkout Extensibility, a sandboxed, controlled approach that protects sensitive data, is faster, and ensures checkout customizations don’t break during platform upgrades. While these changes mean... </p> <div class="absolute grid__12 u-pb-20 u-px-28" style="bottom: 0; left: 0;"> <a href="https://www.convert.com/blog/shopify-ab-testing/convert-shopify-app-upgrade/" title="Read: Convert Shopify App: Everything You Need to Know About the Newest Upgrade" class="button button-full u-my-0"> read more </a> </div> </div> </article> <article id="post-23224" class="grid__6--tb grid__4--dt card u-my-28 relative dropshadow-1 post-23224 convert_blog type-convert_blog status-publish has-post-thumbnail hentry blogcategory-full-stack-experimentation post_editors-carmen"> <div class="relative" style="min-height:336px;" height="336"> <a href="https://www.convert.com/blog/full-stack-experimentation/feature-testing-in-experimentation/" class="db center" title="Read: What Is Feature Testing in Experimentation (And How You Can Do It, for Free)"> <div data-src="background:url(https://www.convert.com/wp-content/uploads/2024/09/What-Is-Feature-Testing-in-Experimentation.jpg) no-repeat center -12px /cover; min-height:336px;"></div> <div class="absolute bg-brand-gradient-transparent-gray full-width" style="top: 0"> <div class="flex brand-color-white h4 u-py-20 u-px-32 mini"> 17 September, 2024 </div> </div> </a> </div> <div class="relative u-mx-12" style="margin-top: -26px"> <div class="bg-brand-color-white items-center flex u-pa-8 br3 dropshadow-top"> <div class=" u-mr-8"> <img data-src="https://www.convert.com/wp-content/uploads/2022/06/uwemedimo-96x96.jpeg" alt="Uwemedimo Usa" class="circle u-my-0" width="40" height="40" style="max-width: 40px; margin-left: ;"> </div> <div> By <a href="https://www.convert.com/author/uwemedimo/" title="Posts by Uwemedimo Usa" class="author url fn" rel="author">Uwemedimo Usa</a> </div> </div> </div> <div class="u-py-20 u-px-28"> <h4 class="brand-color-pink u-mb-4 mini bold"> Full Stack Experimentation </h4> <h2 class="h3 u-mb-24"> <a class="dib h3 brand-color-black u-mb-0" href="https://www.convert.com/blog/full-stack-experimentation/feature-testing-in-experimentation/" title="Read: What Is Feature Testing in Experimentation (And How You Can Do It, for Free)"> What Is Feature Testing in Experimentation (And How You Can Do It, for Free) </a> </h2> <p class="u-mb-68"> The future of experimentation is product. Experimenters have long focused on optimizing conversion rates for marketing. But the game is changing, and they’re breaking new ground. Ruben de Boer, Lead Conversion Manager at Online Dialogue, and John Ostrowski, Director of Product and Experimentation at Wise Publishing, are witnessing this... </p> <div class="absolute grid__12 u-pb-20 u-px-28" style="bottom: 0; left: 0;"> <a href="https://www.convert.com/blog/full-stack-experimentation/feature-testing-in-experimentation/" title="Read: What Is Feature Testing in Experimentation (And How You Can Do It, for Free)" class="button button-full u-my-0"> read more </a> </div> </div> </article> <div class="grid grid__12 center"> <div class='u-pt-56'><ul class='flex flex-wrap justify-center pagination u-mx-0 u-my-0 u-px-0'><li class='pagination__item--active list-none flex items-center'><a href='https://www.convert.com/author/uwemedimo/' class='bg-brand-color-light-blue circle db' style='width: 36px; height: 36px; line-height: 36px;'>1</a></li><li class='pagination__item u-pa-8 list-none flex items-center'><a href='https://www.convert.com/author/uwemedimo/page/2/' class='brand-color-dark-gray circle hover-bg-brand-color-light-gray' style='width: 36px; height: 36px; line-height: 36px;'>2</a></li><li class='pagination__item u-pa-8 list-none flex items-center'><a href='https://www.convert.com/author/uwemedimo/page/3/' class='brand-color-dark-gray circle hover-bg-brand-color-light-gray' style='width: 36px; height: 36px; line-height: 36px;'>3</a></li><li class='u-pa-8 list-none flex items-center'><a href='https://www.convert.com/author/uwemedimo/page/2/' class='brand-color-dark-black'><i class='lnr-chevron-right h3'></i></a></li><li class='grid__12 grid__2--tb grid__1--dt omega u-pa-8 list-none flex items-center justify-center'><a href='https://www.convert.com/author/uwemedimo/page/9/' class='brand-color-dark-gray'>Last</a></li></ul></div> </div> </div> </section> <div class="u-mb-80"> <div class="grid"> <div class="grid__12"> <blockquote class="customers-slider" data-flickity='{ "cellAlign": "left", "contain": true, "adaptiveHeight":true, "freeScroll": false, "freeScrollFriction": 0.2}'> <div class="grid flex flex-wrap flex-row-reverse items-center" style="width: 100%;"> <div class="grid__12 grid__8--tb u-mb-56 u-tb-mb-0 space-y-3"> <h3 class="text-pink-700 text-2xl">The Convert Experiences blog has a great mix of current news, information, and useful guides</h3> <p class="lead text-slate-700"> The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels. </p> <p class="lead text-slate-700"> Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content! </p> </div> <div class="grid__12 grid__4--tb u-tb-pr-48"> <div class="text-center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/mattb-profile.jpg" class="circle u-mb-12 inline-block" alt="Matt Beischel" width="120" height="120"> <h4 class="brand-color-pink bold u-my-0">Matt Beischel</h4> <p class="u-mt-0 u-mb-12 brand-color-dark-black">Founder & CEO, CorvusCRO</p> <div> <div> <a href="https://corvuscro.com/" target="_blank" rel="noopener noreferrer"> <img class="presenter-logo inline-block" data-src="https://www.convert.com/wp-content/themes/olympus/img/Corvus-CRO.png" alt="Corvus CRO Logo" width="156" height="22"> </a> </div> </div> </div> </div> </div> <div class="grid flex flex-wrap flex-row-reverse items-center" style="width: 100%;"> <div class="grid__12 grid__8--tb u-mb-56 u-tb-mb-0 space-y-3"> <h3 class="text-pink-700 text-2xl">Your Blog Section is a great resource for both brands and marketers</h3> <p class="lead text-slate-700"> I love the content you publish at Convert. 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