Σε ψηφιακά μονοπάτια οι ελληνικές επιχειρήσεις - Μία στις δύο χρησιμοποιεί mobile apps

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Οι ελληνικές εταιρείες διακρίνονται σε τρεις κατηγορίες: στις “πρωτοπόρους”, που αποτελούν το 16% και διαθέτουν ηγετική παρουσία στα digital µέσα, οι “παραδοσιακές”, που…"> <meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"> <link rel="canonical" href="https://www.sekee.gr/meletes/σε-ψηφιακά-μονοπάτια-οι-ελληνικές-επι/"> <meta property="og:url" content="https://www.sekee.gr/meletes/σε-ψηφιακά-μονοπάτια-οι-ελληνικές-επι/"> <meta property="og:site_name" content="ΣΕΚΕΕ"> <meta property="og:locale" content="el"> <meta property="og:type" content="article"> <meta property="article:author" content="https://www.facebook.com/SEKEE.gr/"> <meta property="article:publisher" content="https://www.facebook.com/SEKEE.gr/"> <meta property="article:section" content="Μελέτες"> <meta property="og:title" content="Σε ψηφιακά μονοπάτια οι ελληνικές επιχειρήσεις - Μία στις δύο χρησιμοποιεί mobile apps - ΣΕΚΕΕ"> <meta property="og:description" content="Τα ψηφιακά εργαλεία έχουν αρχίσει να υιοθετούν με μεγαλύτερη συχνότητα οι ελληνικές επιχειρήσεις, καθώς, ήδη, το 50% συντηρεί mobile apps, με το 25% να κάνει SMS campaigns. Οι ελληνικές εταιρείες διακρίνονται σε τρεις κατηγορίες: στις “πρωτοπόρους”, που αποτελούν το 16% και διαθέτουν ηγετική παρουσία στα digital µέσα, οι “παραδοσιακές”, που…"> <meta property="fb:pages" content=""> <meta property="fb:admins" content=""> <meta property="fb:app_id" content=""> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@SEKEE_GR"> <meta name="twitter:creator" content="@SEKEE_GR"> <meta name="twitter:title" content="Σε ψηφιακά μονοπάτια οι ελληνικές επιχειρήσεις - Μία στις δύο χρησιμοποιεί mobile apps - ΣΕΚΕΕ"> <meta name="twitter:description" content="Τα ψηφιακά εργαλεία έχουν αρχίσει να υιοθετούν με μεγαλύτερη συχνότητα οι ελληνικές επιχειρήσεις, καθώς, ήδη, το 50% συντηρεί mobile apps, με το 25% να κάνει SMS campaigns. 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</div> </nav> </div> <div class="menu-right-content"> <div class="search-box"> <div class="search-box-outer search-toggler"> <img src="https://www.sekee.gr/wp-content/themes/counsolve/assets/images/icons/icon-2.png" alt="Awesome Image"> <span>Αναζήτηση</span> </div> </div> <div class="btn-box desktop"><a href="https://www.sekee.gr/gine-melos/" class="theme-btn btn-two counsolve-btn">Γίνε μέλος</a></div><div class="btn-box mobile"><a href="https://www.sekee.gr/gine-melos/" class="theme-btn btn-two counsolve-btn">Γίνε μέλος</a></div> </div> </div> </div> </div>  <div class="sticky-header"> <div class="outer-container"> <div class="outer-box"> <div class="menu-area"> <figure class="logo-box"><a href="https://www.sekee.gr/" title="ΣΕΚΕΕ"><img src="https://www.sekee.gr/wp-content/uploads/2023/12/sekee-logo.svg" alt="logo" style="" /></a></figure> <nav class="main-menu clearfix">  </nav> </div> <div class="menu-right-content"> <div class="search-box"> <div class="search-box-outer 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href="https://www.sekee.gr/">Home</a></li><li class="breadcrumb-item">Σε ψηφιακά μονοπάτια οι ελληνικές επιχειρήσεις – Μία στις δύο χρησιμοποιεί mobile apps</li> </ul> </div> </div> </section>   <section class="sidebar-page-container blog-details sec-pad"> <div class="auto-container"> <div class="row clearfix"> <div class="content-side col-lg-12 col-sm-12 col-md-12"> <div class="blog-details-content"> <div class="thm-unit-test"> <div class="content-one"> <div class="author-post"> <h6><a href="https://www.sekee.gr/category/meletes/" rel="category tag">Μελέτες</a></h6> <ul class="post-info clearfix"> <li>18/03/2015</li> </ul> </div> </div> <div class="text"><p>Τα ψηφιακά εργαλεία έχουν αρχίσει να υιοθετούν με μεγαλύτερη συχνότητα οι ελληνικές επιχειρήσεις, καθώς, ήδη, το 50% συντηρεί mobile apps, με το 25% να κάνει SMS campaigns. Οι ελληνικές εταιρείες διακρίνονται σε τρεις κατηγορίες: στις “πρωτοπόρους”, που αποτελούν το 16% και διαθέτουν ηγετική παρουσία στα digital µέσα, οι “παραδοσιακές”, που αποτελούν τη μεγάλη πλειοψηφία (66%) και είναι εταιρείες με καθιερωμένη παρουσία στα digital µέσα και οι “αρχάριοι” της αγοράς (18%), µε απλή παρουσία στα digital µέσα.</p> <p>Κατά µέσο όρο, οι ελληνικές επιχειρήσεις δαπανούν το 18% του συνολικού marketing budget σε online ενέργειες, με εξαίρεση τον κλάδο των ταξιδιωτικών υπηρεσιών, που δαπανά ποσοστό μεγαλύτερο από 85% στο online. Μάλιστα, το 69% των εταιρειών δηλώνει ότι στο μέλλον θα αυξήσει τις δαπάνες του σε digital marketing.</p> <p>Τα παραπάνω στοιχεία προκύπτουν από την έρευνα State of Digital Leadership 2014, που διεξήγαγαν η Valuecom, σε συνεργασία με το Εργαστήριο Ηλεκτρονικού Εμπορίου & Επιχειρείν του Οικονομικού Πανεπιστημίου Αθηνών (ELTRUN), υπό τον καθ. Κ. Γεώργιο Δουκίδη.</p> <p>Η έρευνα, που μελετά “Πόσο digital είναι το marketing των επιχειρήσεων στην Ελλάδα σήμερα” διαπιστώνει, πάντως, ότι, ενώ οι περισσότερες πρωτοπόρες στον κλάδο τους εταιρείες χρησιμοποιούν, ήδη, τα ψηφιακά µέσα, υπάρχουν ακόμη σημαντικά περιθώρια βελτίωσης.</p> <p>Δείτε <a href="http://www.sepe.gr/gr/research-studies/article/2200993/se-psifiaka-monopatia-oi-ellinikes-epiheiriseis-mia-stis-duo-hrisimopoiei-mobile-apps/" target="_blank" rel="noopener">εδώ</a></p> </div> <div class="clearfix"></div> <div class="post-nav-btn"> <div class="post-btn"> <div class="single-btn prev-btn"> <h6>Prev Post</h6> <h4><a href="https://www.sekee.gr/meletes/electronic-payments-a-secret-remedy/">Electronic Payments: A Secret Remedy</a></h4> </div> <div class="single-btn next-btn"> <h6>Next Post</h6> <h4><a href="https://www.sekee.gr/meletes/iot-megatrends-2015/">IOT: Megatrends 2015</a></h4> </div> </div> <div class="btn-box"> <a href="https://www.sekee.gr/meletes/electronic-payments-a-secret-remedy/"><span>Back to Blog Post</span></a> </div> </div>  </div>  </div>  </div> </div> </div> </section>  <div class="clearfix"></div>  <section class="main-footer" style="display:none;"> <div class="auto-container"> <div class="footer-top"> <div class="row clearfix"> <div class="col-lg-6 col-md-12 col-sm-12 footer-column"> <div class="logo-widget"> <figure class="footer-logo"><a href="https://www.sekee.gr/"><img src="https://www.sekee.gr/wp-content/uploads/2023/12/sekee-logo.svg" alt="Awesome Image"></a></figure> <div class="copyright"><h5>Copyright 2024 SEKEE. 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