Marketing 101 | Marketing Knowledge Center

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class="latestpublicationslist__item__title__link " href="/miccontent/show/id/aa-2025-02-salary-benchmarks">Salary Benchmarks & Hiring Trends </a> </h3> <p class="author"> 5 days ago </p> <p class="latestpublicationslist__item__description"> What are current marketing salary benchmarks and hiring trends? </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/aa-2025-02-marketing-to-women">Marketing to Women</a> </h3> <p class="author"> 6 days ago </p> <p class="latestpublicationslist__item__description"> How can my brand effectively target and reach women with my marketing efforts? </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a 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href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=617">See all Ask the Expert Answers</a></p></div> </div> </div> <div class='col-md pt-3 pb-3'>  <a id="studies" style="scroll-margin-top:81px;"></a>  <div id="marketing101-pg-studies-title" class='info '> <div class='info__body'><h3><a href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=575">Case Studies</a></h3> <hr /> <p>Results of ANA Award-winning marketing campaigns.</p></div> </div> <div id="" class="latestpublicationslist " data-limit="3" data-type="Array" data-seg=""> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/cs-2025-01-mca-aarp-12637">AARP’s "Embrace Your Inner Dragon" Campaign</a> </h3> <p class="author"> 1 month ago </p> <p class="latestpublicationslist__item__description"> AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. 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To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary. </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/cs-2025-01-mca-doritos-12497">Doritos Reintroduced Itself</a> </h3> <p class="author"> 1 month ago </p> <p class="latestpublicationslist__item__description"> Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors. </p> </div> </div> </div> <div id="marketing101-pg-studies-button" class='info '> <div class='info__body'><p style="text-align: center;"><a class="btn btn--green button" style="border-radius: 25px;" href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=575">See all Case Studies</a></p></div> </div> </div> </div> </div> </section> <style type="text/css"> @media screen and (max-width: 1275px) { .hide_sec_background{ background: none!important; } } </style>   <section class="sec " > <div class='container'> <div class="row"> <div class='col-md pt-3 pb-3'>  <a id="recaps" style="scroll-margin-top:81px;"></a>  <div id="marketing101-pg-recaps-title" class='info '> <div class='info__body'><h3><a href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=508">Event Recaps</a></h3> <hr /> <p>Summaries of presentations at ANA conferences and committee meetings.</p></div> </div> <div id="" class="latestpublicationslist " data-limit="3" data-type="Array" data-seg=""> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/er-2025-02-mpf-feb25-citi">Developing a Culture of High Performance: Lessons from Citi</a> </h3> <p class="author"> 2 weeks ago </p> <p class="latestpublicationslist__item__description"> During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi. </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/er-2025-02-mpf-feb25-eos">The Story of Eos Body Lotion and the Power of Creativity, Inclusion, and Community</a> </h3> <p class="author"> 2 weeks ago </p> <p class="latestpublicationslist__item__description"> Soyoung Kang, CMO at eos, discussed how eos transformed its body lotion from a fledgling product to the fastest growing body lotion in the mass market. </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/er-2025-02-lgbtq-feb25-ally">Ally Bank’s Strategy for Authentic LGBTQ+ Marketing</a> </h3> <p class="author"> 4 weeks ago </p> <p class="latestpublicationslist__item__description"> At the direction of its CMO, Ally Bank constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, senior director of marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy. </p> </div> </div> </div> <div id="marketing101-pg-recaps-button" class='info '> <div class='info__body'><p style="text-align: center;"><a class="btn btn--green button" style="border-radius: 25px;" href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=508">See all Event Recaps</a></p></div> </div> </div> <div class='col-md pt-3 pb-3'>  <a id="insights" style="scroll-margin-top:81px;"></a>  <div id="marketing101-pg-insights-title" class='info '> <div class='info__body'><h3><a href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=678">Industry Insights</a></h3> <hr /> <p>Blog posts written by ANA staff and outside contributors.</p></div> </div> <div id="" class="latestpublicationslist " data-limit="2" data-type="Array" data-seg=""> <div class='info content'> <a href="/miccontent/show/id/pulse-2025-03-marketing-older-gens" class="info__link"> <img src="/contentimage/mic/industry_insights/pulse-2025-03-marketing-older-gens.png" class="info__graphic content__graphic"> </a> <h6 class="category text-success"><a href="/miccategory/index/id/pulse">Pulse</a></h6> <a href="/miccontent/show/id/pulse-2025-03-marketing-older-gens" class="info__link"> <h5 class='info__title content__title'>These Campaigns Successfully Marketed to Older Generations</h5> <p class="author"> by <b>Joanna Fragopoulos</b>, 1 day ago </p> </a> </div> <div class='info content'> <a href="/miccontent/show/id/ii-2025-02-ai-features" class="info__link"> <img src="/contentimage/mic/industry_insights/ii-2025-02-ai-features.jpg" class="info__graphic content__graphic"> </a> <h6 class="category text-success"><a href="/miccategory/index/id/leading-edge">Leading Edge</a></h6> <a href="/miccontent/show/id/ii-2025-02-ai-features" class="info__link"> <h5 class='info__title content__title'>The Magic Window: 5 New Creative AI Breakthroughs to Boost Your Marketing </h5> <p class="author"> by <b>James Dow</b>, 1 week ago </p> </a> </div> </div> <div id="marketing101-pg-insights-button" class='info '> <div class='info__body'><p style="text-align: center;"><a class="btn btn--green button" style="border-radius: 25px;" href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=678">See all Industry Insights</a></p></div> </div> </div> <div class='col-md pt-3 pb-3'>  <a id="knowledge" style="scroll-margin-top:81px;"></a>  <div id="marketing101-pg-knowledge-title" class='info '> <div class='info__body'><h3><a href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=552">Knowledge Partners</a></h3> <hr /> <p>Third-party content submitted by agencies and brands.</p></div> </div> <div id="" class="latestpublicationslist " data-limit="3" data-type="Array" data-seg=""> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/kp-2025-02-goodway-media-creative-silos">Why Media and Creative Can No Longer Operate in Silos</a> </h3> <p class="author"> by <b>Richard Meyer</b>, 1 day ago </p> <p class="latestpublicationslist__item__description"> In today’s fragmented media landscape, creating separate strategies for media and creative is no longer effective. 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id="marketing101-pg-money-button" class='info '> <div class='info__body'><p style="text-align: center;"><a class="btn btn--green button" style="border-radius: 25px;" href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=665">See all Money Slides</a></p></div> </div> </div> <div class='col-md pt-3 pb-3'>  <a id="playbooks" style="scroll-margin-top:81px;"></a>  <div id="marketing101-pg-playbooks-title" class='info '> <div class='info__body'><h3><a href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=167&products[]=541">Playbooks & Tools</a></h3> <hr /> <p>How-to resources, including templates, guides, tips, and more.</p></div> </div> <div id="" class="latestpublicationslist " data-limit="3" data-type="Array" data-seg=""> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h3 class="latestpublicationslist__item__title"> <a 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