Committee Thought Leadership

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Examples include:<br /><br /></p>  <h3><a href="/miccontent/show/id/rr-2024-12-programmatic-transparency-benchmark">Programmatic Transparency Benchmark: December 2024 Findings Update</a></h3> <h5>December 2024<br /><br /></h5> <p>The ANA announced findings from its 2024 Programmatic Transparency Benchmark Study, which provides a unified measurement framework to the programmatic advertising industry. The study finds 7.9pp improvement of ad spend efficiency, but less than half of spend reaches consumers.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2024-06-programmatic-transparency-benchmark">Programmatic Transparency Benchmark</a></h3> <h5>June 2024<br /><br /></h5> <p>The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2023-12-ana-programmatic-media-supply-chain-transparency-study">ANA Programmatic Media Supply Chain Transparency Study: Complete Report </a></h3> <h5>December 2023<br /><br /></h5> <p>The ANA Programmatic Media Supply Chain Transparency Study delves deep into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2023-11-ana-influencer-pay-equity-guide">Influencer Pay Equity Guide</a></h3> <h5>November 2023<br /><br /></h5> <p>Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.<br /><br /></p>  <h3><a href="/miccontent/show/id/rr-2023-07-ana-4as-cost-of-the-pitch">The Cost of the Pitch</a></h3> <h5>July 2023<br /><br /></h5> <p>Agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Research from the ANA and 4As identified a significant cost to the client when they run a review as well, as it is a time-consuming and resource-intensive process.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2023-05-rise-in-house-agency">The Continued Rise of the In-House Agency: 2023 Edition</a></h3> <h5>May 2023<br /><br /></h5> <p>Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.<br /><br /></p> <h3><a href="/miccontent/show/id/ii-2022-12-us-commercial-prod-tax-incentives">U.S. Commercial Production Tax Incentives</a></h3> <h5>December 2022<br /><br /></h5> <p>Tax incentive programs started to appear about 30 years ago in the film and television industries to keep U.S. productions from going offshore for lower costs. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2022-11-ana-trends-in-agency-compensation">Trends in Agency Compensation</a></h3> <h5>November 2022<br /><br /></h5> <p>For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. According to the results of the latest ANA’s Trends in Agency Compensation survey, fees, particularly labor-based fees, are the most dominant method of compensation today.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2022-09-agency-search-simplification">Agency Search Simplification</a></h3> <h5>September 2022<br /><br /></h5> <p>The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2022-07-procurement-good-bad-ugly">Procurement 2022: The Good, the Bad, and the Ugly</a></h3> <h5>July 2022<br /><br /></h5> <p>In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2022-06-ana-influencer-marketing-measurement">Influencer Marketing Measurement Guidelines</a></h3> <h5>June 2022<br /><br /></h5> <p>The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.<br /><br /></p> <h3><a href="/miccontent/show/id/ii-in-house-fact-book-2020-q2">In-House Agency Fact Book</a></h3> <h5>June 2020<br /><br /></h5> <p>The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2020-supplier-diversity">The Power of Supplier Diversity</a></h3> <h5>May 2020<br /><br /></h5> <p>A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2020-data-sources-media">Data Sources for Media: A Buyer’s Guide</a></h3> <h5>May 2020<br /><br /></h5> <p>A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. This paper recommends criteria for advertisers to focus on when evaluating data and provides a checklist to use when considering a new data partner.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2020-ana-payment-terms">Payment Terms: Current Practices for Marketing Services</a></h3> <h5>March 2020<br /><br /></h5> <p>ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.<br /><br /></p> <h3><a href="/miccontent/show/id/rr-2020-ana-innovid-connected-tv">The State of Connected TV Report 2020</a></h3> <h5>February 2020<br /><br /></h5> <p>ANA and Innovid have partnered on a new study, "The State of Connected TV Report 2020." Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.<br /><br /></p>  </div> </div> <aside class="col-lg-4 v6-right-sidebar" id="col-right"> <div class="right-content"> <div class="post"> <div class="image-treatment"> <img src="/contentimage/gengraphics/committees-thought-leadership_250.jpg"> </div> </div> <div class="mb-4">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>ANA Committee Member Testimonial - E&J Gallo Winery</span> </h2> <div class='boxmodule-deck'> <p>“I have benefited immensely from my time participating with the ANA In-House Agency Committee. I have met so many smart people who are generous with their knowledge and perspective, and I’ve been able to benchmark our practices with those of others in a way that helps us constantly improve.”<br /><em>Michelle Clark, Senior Director – Creative at E&J Gallo Winery</em></p> <p><a class="more" href="/content/show/id/committee-testimonials">READ MORE TESTIMONIALS</a></p> </div> </div> </div> </div> <div class="mb-4"> </div> <div class="mb-4">  <div class='box sidebar-search boxmodule-sidebar-search'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Find What You’re Looking For</span> </h2> <div class='boxmodule-deck'> <p>Our member-exclusive online content portfolio of best practices, case studies, and research connects you to the knowledge and resources you need to become a smarter, more capable marketer.</p> <p>Search our extensive collection:</p> </div> <form class='insights-search-form' action="/mkcfsearch/index" method="get">  <div class="input-group search-wrapper"> <input type="text" class="form-control" name ='search_terms' id="web-search"> <div class="input-group-append"> <input type="submit" class="input-group-text" value="Search"> </div> </div> </form> </div> </div> </div>   </div> </aside> </div> </div>  <div id="infoblock"> </div> </main> </div> <footer class="section pb-3 pt-3 border-top" style="border-top: 1px solid #e8e8e8;" id="footer-block"> <style type="text/css"> #floating_content { border-top: 1px solid #999; top:97%; float: left; height: 30px; left: 0; padding: 0px 24px; position: fixed; width: 100%; z-index: 10000; background: #aa0000; color:#fff; } </style> <style> .checkbox input[type="checkbox"].gdpr-inputs { opacity: 1; pointer-events: inherit; z-index: 1000; position: relative; width:inherit; height: inherit; } #gdpr-preferences span.checkbox-material { display: none !important; } </style> <div class="modal" id="gdpr-preferences" data-backdrop="static" data-keyboard="false" tabindex="-1" role="dialog" style="z-index: 1000000; overflow-y: auto;"> <div class="modal-dialog" role="document" style="margin-top:35px;"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-bs-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title text-center"> Cookie Preferences </h4> </div> <div class="modal-body"> <p style="text-align: left;"> The ANA asks you to accept cookies for performance, social media and advertising purposes. 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