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industries and company sizes.</p></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d807-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Function</div></div><a href="/solutions/customer-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer Experience</div></a><a href="/solutions/employee-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee Experience</div></a><a href="/solutions/patient-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Patient 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text-colour-green"></div></div><div class="nav_text-size-small">Hospitality & Travel</div></a><a href="/hospitality-surveys/event" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a></div></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d84f-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Plan</div></div><a href="/free-online-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Basic (Free)</div></a><a href="/survey-software/professional-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Professional</div></a><a href="/survey-software/business-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Business</div></a><a href="/enterprise" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Enterprise</div></a><a data-uk-only="true" href="/survey-software/student-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Student</div></a><a data-uk-only="true" href="/survey-software/university-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">University</div></a><div class="div-line"></div><a href="/non-profit-surveys/plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Non-profit discount</div></a></div></div></div></div></nav></div><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d87b" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div>Features</div><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf6e3-293b7a60" class="dd-link-container"><a href="/features/create-engaging-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Create Engaging Surveys</div></a><a href="/features/ask-questions-your-way" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Ask Questions your Way</div></a><a href="/features/white-label-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">White Label Surveys</div></a><a href="/features/smart-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Smart Surveys</div></a><a href="/features/accessibility" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Accessibility</div></a><a href="/features/mobile-first-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Mobile-first Surveys</div></a><a href="/features/advanced-customisation" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Advanced Customisation</div></a><a href="/features/survey-dashboards" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Dashboards</div></a></div></div><div class="vertical-divider"></div><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf716-293b7a60" class="dd-link-container"><a href="/features/survey-data-management" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Data Management</div></a><a href="/features/survey-sharing" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Sharing</div></a><a href="/survey-safety-and-security" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Safety and Security</div></a><a href="/features/real-time-analysis" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Real-time Analysis</div></a><a href="/features/survey-metrics" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Measure Key Metrics</div></a><a href="/features/response-management" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Response Management</div></a><a href="/features/flexible-distribution" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Flexible Distribution</div></a><a href="/integrations/directory" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Native integrations</div></a></div></div><div class="vertical-divider"></div><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf749-293b7a60" class="dd-link-container"><a href="/features/embed-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Embed Surveys</div></a><a href="/features/api-webhooks" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">API and Webhooks</div></a><a href="/integrations" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Integrations</div></a><a href="/features/external-alerts-and-updates" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">External Alerts and Updates</div></a><a href="/features/collaboration-and-security" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Collaboration</div></a><a href="/features/personal-productivity" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Personal Productivity</div></a><a href="/features/helping-you-succeed" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Helping You Succeed</div></a><a href="/services/consumer-panels" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Buy Responses</div></a><a href="/features#feature-table" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">See All Features</div></a></div></div></div></div></nav></div><a href="/pricing" class="nav-link is-main-nav w-nav-link">Plans & Pricing</a><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d8e2" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div>Resources</div><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a603170-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Support & Status</div></div><a href="https://help.smartsurvey.co.uk" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Help Guides</div></a><a href="/updates" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Product Updates</div></a><a href="/security" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Security</div></a><a href="/gdpr" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">GDPR</div></a><a href="https://smartsurvey.status.io" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">System Status</div></a><a href="https://docs.smartsurvey.io" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">API Docs</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a60319a-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Tools</div></div><a href="/free-online-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"><strong></strong></div></div><div class="nav_text-size-small">Free Survey Maker</div></a><a href="/resources/calculators" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Calculators</div></a><a href="/resources/roi-calculators" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">ROI Calculators</div></a><a href="/survey-questions" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Questions</div></a><a href="/survey-types" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Types of Survey</div></a><a href="/survey-design" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Design</div></a><a href="/company/about-accessible-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Accessibility Guide</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a6031c5-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Company</div></div><a href="/company/about-us" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">About Us</div></a><a href="/company/careers" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Careers</div></a><a href="/blog" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Blog</div></a><a href="/case-studies" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Case Studies</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a6031e3-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Survey Templates</div></div><a href="/templates/surveys/customer" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer</div></a><a href="/templates/surveys/education" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Education</div></a><a href="/templates/surveys/employee" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee</div></a><a href="/templates/surveys/events" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a><a href="/templates/surveys/hospitality" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Hospitality</div></a><a href="/templates/surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">All Categories</div></a></div></div></div></div></nav></div><div class="nav-button-wrapper hide-tablet"><div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-small wide-button w-button">Start for free</a></div></div><div class="top-bar-content"><a href="/company/careers" class="wide-link">We're hiring</a><a href="/contact" class="wide-link">Contact us</a><a href="https://app.smartsurvey.co.uk/c/signup?ut_source=adminbar" class="wide-link">Sign up</a><a href="https://app.smartsurvey.co.uk/" class="wide-link">Login</a></div></nav><div class="menu-button w-nav-button"><div class="menu-line _1"></div><div class="menu-line _2"></div><div class="menu-line _3"></div></div></div></div><div class="nav-bg-container"><div class="nav-bg"></div></div><div class="bg-overlay"></div></div><div class="nav-page-overlay"></div><div class="nav-page-overlay-2"></div><div class="nav-page-overlay-3"></div><div class="nav-page-overlay-4"></div></div></div><div class="section-home-hero padding-huge"><div class="container-medium horizontal-flex"><div class="col-50"><div><h1>Google Forms Alternative</h1><div class="spacer-small"></div><div class="text-rich-text w-richtext"><p>Google Forms is popular due to its ease of use and simple integration with other Google tools, but if it’s no longer right for you, or you’re looking to upgrade, we offer a UK-based survey alternative that combines all the benefits of Google Forms with GDPR compliance and great support.</p></div><div class="spacer-large"></div><div class="cv_start-for-free"><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button w-button">Start for free</a></div></div></div><div class="col_40"><img src="https://cdn.prod.website-files.com/64022de562115a8189fe542a/6433e8e6637d39ed57ec7ff4_header-alternative-to-google-forms.svg" alt="" class="image_home-hero"></div></div></div><div style="background-color:#f3f3f3" class="padding-huge"><div class="container-medium"><h2 class="text-align-center">Why we think we’re the best alternative to Google Forms</h2><div class="spacer-large"></div><p class="text-align-center text-size-medium text-colour-blue">SmartSurvey is advanced, easy to use, flexible, and UK-based. We’re fully GDPR compliant and our highly experienced and friendly staff are committed to providing excellent customer service and value for money. Find out what SmartSurvey can do with a free trial account.</p><div class="spacer-large"></div><div class="grid_3-col"><div id="w-node-_2cee7ad0-b58a-1954-c565-cf426bd5284d-2f7ac49b" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>UK-based</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Store your data in the UK and remain fully compliant with GDPR legislation and European Privacy Laws.</p></div></div><div id="w-node-_2cee7ad0-b58a-1954-c565-cf426bd52857-2f7ac49b" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Fully Customisable</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Customise everything from logo to background to fonts, creating themes that work across devices and browsers.</p></div></div><div id="w-node-_2cee7ad0-b58a-1954-c565-cf426bd52861-2f7ac49b" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Personal Support</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Helpful advice via phone, email or support tickets, including full feature/product demos.</p></div></div></div></div></div><div class="padding-huge w-condition-invisible"><div class="container-medium"><h2 class="text-align-center w-dyn-bind-empty"></h2><div class="spacer-large"></div><div class="comparison_table-wrapper"><div class="text-rich-text w-dyn-bind-empty w-richtext"></div></div><div class="spacer-large"></div><p class="text-align-center">Notice an error in our comparison data? <a href="/contact" class="green-link">Please let us know</a>.</p></div></div><div style="background-color:white" class="padding-huge background-colour-grey"><div class="container-medium"><div class="text-align-center"><h2>SmartSurvey Features</h2></div><div class="spacer-huge"></div><div class="w-dyn-list"><div role="list" class="grid_2-col grid_row-gap-2rem w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>GDPR compliant</h4></div><div class="feature-item_body"><div class="text-rich-text w-richtext"><p>Do you operate in the UK and perform research through online surveys? If you do, it is essential that your data collection and storage complies with the General Data Protection Regulation (GDPR). To be compliant, none of your data should leave the EU (European Union). With SmartSurvey, all of the data you collect will remain in the UK, where we store it, whereas the majority of other survey software providers are based in the United States.</p></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Custom Themes</h4></div><div class="feature-item_body"><div class="text-rich-text w-richtext"><p>Our survey design tool is completely open and unrestricted, so there are no limits on your creativity. Customise everything from the buttons and validation messages in your form to the survey introductions and thank you messages. With a little HTML/CSS knowledge you can even design your own completely unique theme.</p></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Google Tag Manager</h4></div><div class="feature-item_body"><div class="text-rich-text w-richtext"><p>Google Tag Manager allows you to replicate most existing google workflows and handle data in a smooth manner. This includes integration for stand-alone Universal Analytics implementations. Easily wire up your survey to your new or existing GTM configuration.</p></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Domain branding</h4></div><div class="feature-item_body"><div class="text-rich-text w-richtext"><p>SmartSurvey enables you to fully customise your online surveys, which includes the branding of your survey links. You are provided with an option to use your own domain name as part of your survey link, so a sub domain of your choice can replace the default survey link.</p><p>smartsurvey.co.uk/s/survey-name</p><p><strong>↓</strong></p><p><strong>yourdomain.com</strong>/s/survey-name</p></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Customer support when you need it</h4></div><div class="feature-item_body"><div class="text-rich-text w-richtext"><p>We understand that your time is valuable. That’s why we are on hand to help you out during UK office hours. Call us any time from Monday to Friday between 9:00 am and 5:30 pm GMT on our free phone number to talk to our friendly, expert support team. We’re committed to solving your issues as quickly as possible, so you can collect the data you need without having to wait for a response to a support ticket or email. During British trading hours, there will always be someone available to take your call.</p></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>ISO27001 certified</h4></div><div class="feature-item_body"><div class="text-rich-text w-richtext"><p>We take data protection and security seriously! We are ISO27001 certified and fully compliant with the internationally recognised standard for information security management (ISMS). This systematic approach to managing information means it remains secure. It includes data of every type from people and processes to IT systems by applying a risk management process to keep information assets secure.</p></div></div></div></div></div></div></div><div class="spacer-huge"></div><p class="text-align-center text-size-medium text-colour-blue">See more <a href="/comparison" class="green-link">survey tools comparisons</a>.</p></div><div class="padding-huge background-colour-light-orange"><div class="container-medium"><h2 class="text-align-center">Trusted by leading brands worldwide</h2><div class="spacer-large"></div><p class="text-size-medium text-colour-blue max-width-large text-align-center align-center">Over 500,000+ users worldwide benefit from our advanced yet user-friendly survey software. At SmartSurvey our personalised customer support is exceptional, our team is friendly, approachable and professional. We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.</p><div class="spacer-large"></div><div class="w-layout-grid block_brand-logos_grid"><div id="w-node-b43eeada-72b5-a901-752b-9d32f5ef9b0c-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb238c056ff54b71bb06_microsoft-logo.png" loading="lazy" id="w-node-_3db54a79-312b-2374-bee7-e0b7babaafdd-2f7ac49b" alt="Microsoft Logo" class="block_brand-logos_logo"></div><div id="w-node-_2d553b74-e56a-3c7d-5ceb-fa8f331b958a-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb2360f63d643fd12f9a_bp-logo.png" loading="lazy" id="w-node-_2d553b74-e56a-3c7d-5ceb-fa8f331b958b-2f7ac49b" alt="BP logo" class="block_brand-logos_logo"></div><div id="w-node-_391a9d26-6642-782f-24ae-24783cc7c7b5-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb2373954f719670c245_capita-logo.png" loading="lazy" id="w-node-_391a9d26-6642-782f-24ae-24783cc7c7b6-2f7ac49b" alt="Capita Logo" class="block_brand-logos_logo"></div><div id="w-node-_87c2804a-05a9-2a3e-13c5-628cbc014e1b-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb232fd0b630ec6fb2c9_experian-logo.png" loading="lazy" id="w-node-_87c2804a-05a9-2a3e-13c5-628cbc014e1c-2f7ac49b" alt="Experian Logo" class="block_brand-logos_logo"></div><div id="w-node-_4017c9d8-7b7a-d59d-4236-edeb3dc477b4-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb237b5ef28fd33ad1fa_barclays-logo.png" loading="lazy" id="w-node-_4017c9d8-7b7a-d59d-4236-edeb3dc477b5-2f7ac49b" alt="Barclays Logo" class="block_brand-logos_logo"></div><div id="w-node-f41e67d6-2e5e-a76a-a01f-dd9382f7bf15-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb232c448ee259be5d79_heathrow-logo.png" loading="lazy" id="w-node-f41e67d6-2e5e-a76a-a01f-dd9382f7bf16-2f7ac49b" alt="Heathrow Logo" class="block_brand-logos_logo"></div><div id="w-node-_9093b3c4-cd3b-498c-c502-9c7c3acbdc1d-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb23b1a94346cf20f9a2_unilever-logo.png" loading="lazy" id="w-node-_9093b3c4-cd3b-498c-c502-9c7c3acbdc1e-2f7ac49b" alt="Unilever Logo" class="block_brand-logos_logo"></div><div id="w-node-_17e65695-3538-9b4f-4db8-854e537ebc72-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb23c7ea402702ab3514_logo-uswitch.png" loading="lazy" id="w-node-_17e65695-3538-9b4f-4db8-854e537ebc73-2f7ac49b" alt="uSwitch Logo" class="block_brand-logos_logo"></div><div id="w-node-_732b3579-07c2-60b4-d57d-4cf481435a5f-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb237b10b92677600533_vodafone.png" loading="lazy" id="w-node-_732b3579-07c2-60b4-d57d-4cf481435a60-2f7ac49b" alt="Vodaphone Logo" class="block_brand-logos_logo"></div><div id="w-node-_300479b4-f582-bda5-e2c1-748c0270974a-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb235e17b4195771f163_aa-logo.png" loading="lazy" id="w-node-_300479b4-f582-bda5-e2c1-748c0270974b-2f7ac49b" alt="AA Logo" class="block_brand-logos_logo"></div><div id="w-node-e0b7d52c-1ddc-70e9-8231-3e74caffadb3-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb23932ccab4c517eafa_hsbc-logo.png" loading="lazy" id="w-node-e0b7d52c-1ddc-70e9-8231-3e74caffadb4-2f7ac49b" alt="HSBC Logo" class="block_brand-logos_logo"></div><div id="w-node-a2247e95-1cd6-46d0-fd81-f75301476701-2f7ac49b" class="block_brand-logos_cell"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6433eb2373954fcf3470c246_bae-systems-logo.png" loading="lazy" id="w-node-a2247e95-1cd6-46d0-fd81-f75301476702-2f7ac49b" alt="BAE Systems Logo" class="block_brand-logos_logo"></div></div></div></div><div class="w-condition-invisible w-dyn-bind-empty w-richtext"></div><div class="padding-huge background-colour-navy"><div class="container-medium"><h2 class="text-colour-white text-align-center">Explore our paid plans to unleash the full potential of SmartSurvey</h2><div class="spacer-large"></div><p class="section-cta-discover-subtext">Our survey software is user friendly yet packed full of advanced features. Find out how our platform can deliver the results you need.</p><div class="spacer-large"></div><div class="w-layout-grid section-cta-discover-grid"><div id="w-node-fd3310b8-3cd3-7520-22de-f1ea61d10bca-61d10bc2" class="padding-large border-radius-5 text-colour-white text-align-center background-colour-dark-green"><h3 id="w-node-fd3310b8-3cd3-7520-22de-f1ea61d10bcb-61d10bc2">Self-service</h3><div class="spacer-tiny"></div><div id="w-node-fd3310b8-3cd3-7520-22de-f1ea61d10bce-61d10bc2" class="text-size-medium">Get started with all the tools you need to quickly create great looking surveys and start collecting feedback.</div><div class="spacer-small"></div><a href="/pricing" class="button is-white w-button">Select your plan</a></div><div id="w-node-fd3310b8-3cd3-7520-22de-f1ea61d10bd3-61d10bc2" class="background-color-white border-radius-5 text-align-center padding-large"><h3 id="w-node-fd3310b8-3cd3-7520-22de-f1ea61d10bd4-61d10bc2">Enterprise</h3><div class="spacer-tiny"></div><div id="w-node-fd3310b8-3cd3-7520-22de-f1ea61d10bd7-61d10bc2" class="text-size-medium">Access our most advanced tools, features and integrations to power your feedback activities and drive change.</div><div class="spacer-small"></div><a href="/enterprise" class="button is-dark-blue w-button">Find out more</a></div></div></div></div><div class="w-condition-invisible"><div class="section-cta background-colour-navy"><div class="container-medium"><div class="align-center text-align-center max-width-xlarge"><h2 class="text-colour-white">Get started with the most powerful & secure enterprise survey software</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-grey">Access advanced tools, collaboration features, top-tier security, and seamless automation with SmartSurvey's Enterprise plan. Trusted by leading brands.</div><div class="spacer-xmedium"></div><div class="cta-holder is-centred"><a href="/start-an-enterprise-trial" class="button w-button">Start my trial</a></div><div class="spacer-xmedium"></div><div class="text-colour-grey">14-day free trial • Cancel anytime • No credit card required • <a href="/book-a-demo" class="white-link">need a demo</a>?</div></div></div></div></div></div><div class="section-footer background-colour-grey padding-huge"><div class="container-medium"><div class="top_footer-block"><div class="footer_col-1"><a href="/" class="footer-logo w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ecf8f19cf1aa12efadcdd7_logo.svg" loading="lazy" width="180" height="33" alt="SmartSurvey logo"></a><div><div class="text-size-small text-colour-blue">SmartSurvey is a digital survey solution that helps anyone create surveys, build questionnaires and analyse the results.</div></div><div class="social-link-holder"><a 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is-footer-blog-link">What Is Brand Equity?</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/event-metrics-what-to-measure-and-when" class="text-size-small is-footer-link is-footer-blog-link">Event Metrics: What To Measure and When</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/public-consultation-best-practice" class="text-size-small is-footer-link is-footer-blog-link">UK Public Consultation: Best Practice</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/brand-metrics" class="text-size-small is-footer-link is-footer-blog-link">Brand Metrics: What To Measure And Why</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/how-great-companies-get-cx-right" class="text-size-small is-footer-link is-footer-blog-link">How Great Companies Get CX Right: Steps To Build And Measure What Really Matters</a></div></div></div></div><div class="footer_col"><div class="footer-title"><a href="/blog" class="text-colour-black text-weight-semibold text-size-small">BEST OF BLOGS</a></div><div id="w-node-_9ad6c851-eaf9-0044-418a-165335f184f3-b019ffc1" class="footer-links-block_body w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/best-online-survey-tools" class="text-size-small is-footer-link is-footer-blog-link">Top 10 Best Online Survey Tools in 2024 (Free & Paid)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/best-surveymonkey-alternatives" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to SurveyMonkey: Better, Cheaper and More Flexible</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-microsoft-forms-paid-and-free" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Microsoft Forms (Paid and Free)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-google-forms-paid-and-free" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Google Forms (Paid and Free)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-typeform-better-cheaper-and-more-flexible" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Typeform: Better, Cheaper and More Flexible</a></div></div></div></div></div><div id="w-node-b67003e1-ab92-41c8-54a1-bfdcb019ffe5-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey uses</h5></div><div class="footer-links-block_body"><a href="/customer-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Customer Surveys</a><a href="/customer-surveys/experience" class="text-size-small is-footer-link">CX Surveys</a><a href="/customer-surveys/effort" class="text-size-small is-footer-link">Customer Effort Score</a><a href="/customer-surveys/voice-of-customer" class="text-size-small is-footer-link">Voice of the Customer</a><a href="/customer-satisfaction-survey" class="text-size-small is-footer-link">Customer Satisfaction Survey</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/employee-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">HR Surveys</a><a href="/employee-surveys/recruitment" class="text-size-small is-footer-link">Recruitment Surveys</a><a href="/employee-surveys/training" class="text-size-small is-footer-link">Training Surveys</a><a href="/employee-surveys/exit-interviews" class="text-size-small is-footer-link">Exit Interview Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/market-research-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Market Research Surveys</a><a href="/market-research-surveys/brand" class="text-size-small is-footer-link">Brand Surveys</a><a href="/market-research-surveys/product" class="text-size-small is-footer-link">Product Surveys</a><a id="w-node-_605af93d-d59b-78bf-f199-dce5a25d16b6-b019ffc1" href="/market-research-surveys/promotion" class="text-size-small is-footer-link">Promotion Surveys</a><a id="w-node-_605af93d-d59b-78bf-f199-dce5a25d16b2-b019ffc1" href="/market-research-surveys/audience" class="text-size-small is-footer-link">Consumer Audience Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/education-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Education Surveys</a><a href="/education-surveys/school" class="text-size-small is-footer-link">School Surveys</a><a id="w-node-_0b2440d5-2422-3693-001b-95aab3126f45-b019ffc1" href="/education-surveys/academic-research" class="text-size-small is-footer-link">Academic Research</a><a id="w-node-_7656a93e-dc17-bdcc-65ab-5c252df74f45-b019ffc1" href="/education-surveys/dissertation" class="text-size-small is-footer-link">Dissertation Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><div id="w-node-_943c8d72-f731-70bb-665d-a658afeaf041-b019ffc1" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Other Sectors</div><a href="/healthcare-surveys" class="text-size-small is-footer-link">Healthcare Surveys</a><a id="w-node-_943c8d72-f731-70bb-665d-a658afeaf045-b019ffc1" href="/non-profit-surveys" class="text-size-small is-footer-link">Non-profit & Charity</a><a href="/public-sector-and-government-surveys" class="text-size-small is-footer-link">Government</a><a href="/hospitality-surveys" class="text-size-small is-footer-link">Hospitality & Travel</a><a href="/hospitality-surveys/event" class="text-size-small is-footer-link">Event Surveys</a><a href="/employee-surveys" class="text-size-small is-footer-link">Employee Surveys</a></div></div></div><div class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Solutions</h5></div><div class="footer-links-block_body"><a href="/solutions/customer-experience" class="text-size-small is-footer-link">Customer Experience</a><a href="/solutions/employee-engagement" class="text-size-small is-footer-link">Employee Engagement</a><a href="/services/consumer-panels" class="text-size-small is-footer-link">Consumer Panels</a><a href="/services/managed-service" class="text-size-small is-footer-link">Managed Services</a><a href="/employee-surveys/360-feedback" class="text-size-small is-footer-link">360 Surveys</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey Distribution</h5></div><div class="footer-links-block_body"><a href="/survey-types/online-surveys" class="text-size-small is-footer-link">Online Surveys</a><a href="/survey-types/offline-surveys" class="text-size-small is-footer-link">Offline Surveys</a><a href="/survey-types/mobile-surveys" class="text-size-small is-footer-link">Mobile Surveys</a><a href="/survey-types/email-surveys" class="text-size-small is-footer-link">Email Surveys</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey Templates</h5></div><div class="footer-links-block_body"><a href="/templates/surveys/customer" class="text-size-small is-footer-link">Customer Survey Templates</a><a href="/templates/surveys/employee" class="text-size-small is-footer-link">Employee Survey Templates</a><a href="/templates/surveys/hospitality" class="text-size-small is-footer-link">Hospitality Survey Templates</a><a href="/templates/surveys/events" class="text-size-small is-footer-link">Event Survey Templates</a><a href="/templates/surveys/healthcare" class="text-size-small is-footer-link">Healthcare Survey Templates</a><a href="/templates/surveys/education" class="text-size-small is-footer-link">Education Survey Templates</a><a href="/templates/surveys/not-for-profit" class="text-size-small is-footer-link">Not-for-profit Survey Templates</a><a href="/templates/surveys" class="text-size-small is-footer-link">All Survey Templates</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">RESOURCES</h5></div><div class="footer-links-block_body"><a href="https://help.smartsurvey.co.uk/" target="_blank" class="text-size-small is-footer-link">Help Guides</a><a href="/case-studies" class="text-size-small is-footer-link">Case Studies</a><a href="/articles" class="text-size-small is-footer-link">Articles</a><a href="/sample-questions" class="text-size-small is-footer-link">Sample Questions</a><a href="https://docs.smartsurvey.io/docs" target="_blank" class="text-size-small is-footer-link">API Documentation</a></div></div></div><div id="w-node-_726d9ac6-8796-6f80-891c-03a6ccb7627d-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">COMPARISONS</h5></div><div class="footer-links-block_body"><a href="/comparison/surveymonkey-alternative" class="text-size-small is-footer-link">SurveyMonkey Alternative</a><a href="/comparison/qualtrics-alternative" class="text-size-small is-footer-link">Qualtrics Alternative</a><a href="/comparison/typeform-alternative" class="text-size-small is-footer-link">Typeform Alternative</a><a href="/comparison/alchemer-alternative" class="text-size-small is-footer-link">Alchemer Alternative</a><a href="/comparison/snap-surveys-alternative" class="text-size-small is-footer-link">Snap Surveys Alternative</a><a href="/comparison/google-forms-alternative" aria-current="page" class="text-size-small is-footer-link w--current">Google Forms Alternative</a><a href="/comparison/questionpro-alternative" class="text-size-small is-footer-link">QuestionPro Alternative</a><a id="w-node-bb55a928-2637-cadf-510c-4193e2e5fdf8-b019ffc1" href="/comparison/microsoft-forms-alternative" class="text-size-small is-footer-link">Microsoft Forms Alternative</a><a id="w-node-_80085be3-a625-c59c-b51f-acc5820cf0d2-b019ffc1" href="/comparison/gov-forms-alternative" class="text-size-small is-footer-link">GOV.UK Forms Alternative</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Useful Links</h5></div><div class="footer-links-block_body"><a href="/survey-software" class="text-size-small is-footer-link">Survey Software</a><a href="/free-online-surveys" class="text-size-small is-footer-link">Free Survey Maker</a><a href="/free-online-polls" class="text-size-small is-footer-link">Free Poll Maker</a><a href="/questionnaire-maker/design" class="text-size-small is-footer-link">Questionnaire Design</a><a href="/questionnaire-maker/templates" class="text-size-small is-footer-link">Questionnaire Templates</a><a href="/solutions/online-forms" class="text-size-small 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