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href="https://www.netline.com/netline0031/?k=">contact us</a> </div> <div id="mobilemenu"> </div> </div> </nav> </header> <div id="page" class="hfeed site" style="margin-top:25px;"> <div style="padding:0 0 25px 0;text-align:center;"> <h1 class="mainTitle">Blog</h1> </div> <header id="masthead" class="site-header" role="banner"> <nav id="site-navigation" class="main-navigation" role="navigation"> <h3 class="menu-toggle">Menu</h3> <a class="assistive-text" href="#content" title="Skip to content">Skip to content</a> <div class="menu-top-menu-container"><ul id="menu-top-menu" class="nav-menu"><li id="menu-item-28" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-home menu-item-28"><a href="https://blog.netline.com/" aria-current="page">Latest Posts</a></li> <li id="menu-item-29" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-29"><a href="https://www.netline.com/resources.html">Resources</a></li> <li id="menu-item-27" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27"><a href="https://blog.netline.com/authors/">Authors</a></li> </ul></div> </nav> </header> <div id="main" class="wrapper"> <div id="primary" class="site-content"> <div id="content" role="main"> <article id="post-4944" class="post-4944 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-content-marketing category-digital-experiences category-first-party-data category-intent-data category-lead-generation category-pipeline-development"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://blog.netline.com/what-is-programmatic-lead-generation/" title="Permalink to What is Programmatic Lead Generation and How Can it Transform Your B2B Marketing?" rel="bookmark">What is Programmatic Lead Generation and How Can it Transform Your B2B Marketing?</a> </h1> <img width="624" height="328" src="https://blog.netline.com/wp-content/uploads/2025/01/whatis_programmatic_lead_generation.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" /> </header> <div class="entry-summary"> <p>Now that we are safely into 2025, let’s set off some more fireworks: Most traditional lead generation methods are ineffective. Here’s why. The B2B cosmos is filled with hundreds of thousands of competitors and choices. Prospects—battle-tested thanks to decades of shenanigans—are savvier. They can no longer be bothered by generic messaging or “opportunities” that seem […]</p> </div> <footer class="entry-meta"> Posted by <span class="by-author"> <span class="author vcard"><a class="url fn n" href="https://blog.netline.com/author/jonathan-steiert/" title="View all posts by Jonathan Steiert" rel="author">Jonathan Steiert</a></span></span> on <a href="https://blog.netline.com/what-is-programmatic-lead-generation/" title="3:23 pm" rel="bookmark"><time class="entry-date" datetime="2025-01-16T15:23:48+00:00">January 16, 2025</time></a>. </footer> </article> <article id="post-4929" class="post-4929 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-marketing category-buyer-level-intent-data category-content-consumption category-content-marketing category-first-party-data category-intent-data category-lead-generation category-sales-enablement category-trends category-webinars"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://blog.netline.com/the-holiday-hustle-why-b2b-marketers-shouldnt-hit-snooze-in-q4/" title="Permalink to The Holiday Hustle: Why B2B Marketers Shouldn’t Hit Snooze in Q4" rel="bookmark">The Holiday Hustle: Why B2B Marketers Shouldn’t Hit Snooze in Q4</a> </h1> <img width="624" height="328" src="https://blog.netline.com/wp-content/uploads/2024/11/holiday_hustle_why_marketers_shouldnt_hit_snooze_Q4.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" /> </header> <div class="entry-summary"> <p>There’s a shift occurring; in our businesses, homes, and media. You all see the signs. Things are changing all around us… The Holiday season is upon us! 🎅❄️☃️🎆 I love this time of year, personally. It means time with family and some high-quality excuses for whipped cream consumption. For B2B marketers, however, we mistakenly believe […]</p> </div> <footer class="entry-meta"> Posted by <span class="by-author"> <span class="author vcard"><a class="url fn n" href="https://blog.netline.com/author/jonathan-steiert/" title="View all posts by Jonathan Steiert" rel="author">Jonathan Steiert</a></span></span> on <a href="https://blog.netline.com/the-holiday-hustle-why-b2b-marketers-shouldnt-hit-snooze-in-q4/" title="9:20 pm" rel="bookmark"><time class="entry-date" datetime="2024-11-26T21:20:11+00:00">November 26, 2024</time></a>. </footer> </article> <article id="post-4906" class="post-4906 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-content-marketing category-events category-intent-data category-rescources category-trends category-workbook"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://blog.netline.com/netline-at-inbound24-content-marketing-world-2024/" title="Permalink to How INBOUND & CMWorld 24 Highlighted the Demand for Real Insights and Human Connection" rel="bookmark">How INBOUND & CMWorld 24 Highlighted the Demand for Real Insights and Human Connection</a> </h1> <img width="624" height="328" src="https://blog.netline.com/wp-content/uploads/2024/11/inbound_cmworld24_highlighted_demand.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" /> </header> <div class="entry-summary"> <p>The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly […]</p> </div> <footer class="entry-meta"> Posted by <span class="by-author"> <span class="author vcard"><a class="url fn n" href="https://blog.netline.com/author/jonathan-steiert/" title="View all posts by Jonathan Steiert" rel="author">Jonathan Steiert</a></span></span> on <a href="https://blog.netline.com/netline-at-inbound24-content-marketing-world-2024/" title="10:00 am" rel="bookmark"><time class="entry-date" datetime="2024-11-01T10:00:15+00:00">November 1, 2024</time></a>. </footer> </article> <article id="post-4869" class="post-4869 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-b2b-marketing category-buyer-level-intent-data category-first-party-data category-intent-data category-technology category-trends"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://blog.netline.com/how-ai-investment-trends-have-evolved-in-b2b/" title="Permalink to How AI Investment Trends Have Evolved in B2B" rel="bookmark">How AI Investment Trends Have Evolved in B2B</a> </h1> <img width="624" height="327" src="https://blog.netline.com/wp-content/uploads/2024/10/how_ai_investment_trends_have_evolved_v2.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" /> </header> <div class="entry-summary"> <p>Artificial Intelligence is hot in the streets. Straight gas. Sigma. (I haven’t yet adjusted to being in my mid- late-thirties.) Anyway…AI is one of the most talked about topics in the world. One search for “artificial intelligence” on Twitter (I’m not calling it X) and you’ll be introduced to articles on how AI is shaping the […]</p> </div> <footer class="entry-meta"> Posted by <span class="by-author"> <span class="author vcard"><a class="url fn n" href="https://blog.netline.com/author/jonathan-steiert/" title="View all posts by Jonathan Steiert" rel="author">Jonathan Steiert</a></span></span> on <a href="https://blog.netline.com/how-ai-investment-trends-have-evolved-in-b2b/" title="10:00 am" rel="bookmark"><time class="entry-date" datetime="2024-10-18T10:00:13+00:00">October 18, 2024</time></a>. </footer> </article> <article id="post-4855" class="post-4855 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-marketing category-branding category-content-marketing category-first-party-data category-how-to category-intent-data category-knowledge-application category-lead-generation category-lead-nurturing category-marketing-automation category-pipeline-development category-sales-enablement category-technology"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://blog.netline.com/what-makes-a-good-marketer-insights-and-tools-from-the-2024-marketing-mastery-workbook/" title="Permalink to What Makes a Good Marketer? Insights and Tools from the 2024 Marketing Mastery Workbook" rel="bookmark">What Makes a Good Marketer? Insights and Tools from the 2024 Marketing Mastery Workbook</a> </h1> <img width="624" height="328" src="https://blog.netline.com/wp-content/uploads/2024/09/what_makes_good_marketer_v1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" /> </header> <div class="entry-summary"> <p>A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” (Obviously, we’re not talking about appearance here, folks.) After initially responding to myself internally with the thought of, “That’s easy, I can answer that,” I stopped. Of course, I could answer it, but that is a terrific question. How often […]</p> </div> <footer class="entry-meta"> Posted by <span class="by-author"> <span class="author vcard"><a class="url fn n" href="https://blog.netline.com/author/jonathan-steiert/" title="View all posts by Jonathan Steiert" rel="author">Jonathan Steiert</a></span></span> on <a href="https://blog.netline.com/what-makes-a-good-marketer-insights-and-tools-from-the-2024-marketing-mastery-workbook/" title="10:00 am" rel="bookmark"><time class="entry-date" datetime="2024-09-19T10:00:24+00:00">September 19, 2024</time></a>. </footer> </article> <nav id="nav-below" class="navigation" role="navigation"> <h3 class="assistive-text">Post navigation</h3> <div class="nav-previous alignleft"><a href="https://blog.netline.com/page/2/" ><span class="meta-nav">←</span> Older posts</a></div> <div class="nav-next alignright"></div> </nav> </div> </div> <div id="secondary" class="widget-area top" role="complementary"> <div class="widget-bg"> <aside id="text-2" class="widget widget_text"> <div class="textwidget">Providing you insights, stories, and news on the latest trends in demand generation. 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