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class="sidebar_block viewwebinar"> <h4>Case Study Video</h4> <ul> <li><a name="novel" href="#novell" onclick="window.open('/static/240','novell','width=440,height=400,menu=0,scrollbars=0,location=0,resizable=1');">Novell</a></li> </ul> </div> </div> </div> <div class="copy"> <h1 class="top">Success Stories</h1> <h2>Featured</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/625" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_creditcardscom.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/625" target="_blank">CreditCards.com Accurately Measures ROI with Omniture</a><a id="link_625" onclick="javascript:Effect.Combo_details('625', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_625" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>CreditCards.com’s goal was to find a single analytics solution that would accurately manage its vast catalog of paid search terms, measure the number of closed leads, and the dollar value associated with each closed lead. Using Omniture SearchCenter, the company began evaluating which combination of keywords and landing pages were driving the highest value traffic to the CreditCards.com Web site. By using SiteCatalyst, SearchCenter and Discover to analyze and improve the visitor experience, CreditCards.com optimized the budget allocated to search marketing. By leveraging both SearchCenter and SiteCatalyst, CreditCards.com optimized their bids based on actual profit from closed leads that occurred on their partners’ Web sites.</p><p><strong>Industry</strong><br/>financial services</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/622" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_improvementdirect.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/622" target="_blank">Improvement Direct Stops the Leaks and Optimizes Site with Omniture Test&Target;</a><a id="link_622" onclick="javascript:Effect.Combo_details('622', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_622" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Improvement Direct selected Omniture Test&Target; for its ability to conduct unlimited A/B and multivariate testing and tie directly into its analytics data. “Test&Target; integrates with our online analytics solution, which is critical to us,” said Brandon Proctor, VP of marketing for Improvement Direct. “The fact that we can segment tests with Test&Target; based on data we collect within SiteCatalyst is huge.”</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/617" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_stubhub.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/617" target="_blank">StubHub Sees Response Rates Soar with the Omniture Online Marketing Suite</a><a id="link_617" onclick="javascript:Effect.Combo_details('617', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_617" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>As the world's largest online ticket marketplace, StubHub was successful in driving tens of thousands of visitors to its Web site each day. The company knew it could boost its bottom line by improving conversion rates of those visitors once they arrived at the site. The company also wanted to improve customer loyalty through its email remarketing campaigns. StubHub used several products from the Omniture Online Marketing Suite, including Omniture SiteCatalyst to gain analytical insight into abandoned shopping carts in order to reduce the amount of visitors who dropped out of the purchase process.</p><p><strong>Industry</strong><br/>entertainment</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/613" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_foodnetwork.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/613" target="_blank">Food Network Increases Engagement, Improves Video Streams with Omniture</a><a id="link_613" onclick="javascript:Effect.Combo_details('613', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_613" class="details_text" style=" display: none"><p><strong>Authors</strong><br/>Omniture, Marketing, Omniture</p><p><strong>Summary</strong><br/>Food Network wanted to determine what visitors were coming to their site to accomplish and how to better meet visitors' needs. The company also wanted to know if video, offered on 10 percent of its site, was appealing to visitors. Food Network used SiteCatalyst, SearchCenter and Survey. SearchCenter helped Food Network understand which keywords were bringing visitors to the site and to video content. Food Network also drilled down to optimize how visitors were interacting with video. Food Network was able to increase video viewing by 30% and increase completion rates of people watching the video by 35%. The branded vs. non-branded keyword tests resulted in a 39% increase in searches and a 27% increase in page views.</p><p><strong>Industry</strong><br/>media</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/614" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_kaboose.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/614" target="_blank">Kaboose Optimizes Seasonal Campaign Page with Omniture</a><a id="link_614" onclick="javascript:Effect.Combo_details('614', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_614" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Valentine’s Day is a seasonal traffic driver for Kaboose, and the Web team leveraged Omniture Test&Target; to test a series of Valentine’s Day campaign landing pages to see if they could increase page views and engagement. After testing 12 different combinations of content, which all performed better than the default Valentine’s Day page, Kaboose identified the version with the most influential elements. The “winner” was made available to all site traffic, increasing page views per visit by more than 45%.</p><p><strong>Industry</strong><br/>Media</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/615" target="_blank"><img style="float: right" src="/web/20090701095905im_/http://www.omniture.com/assets/en/images/microsites/summit09/001404_summit_breakout_logos_delta.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/615" target="_blank">Delta.com Performance Soars with Omniture SearchCenter</a><a id="link_615" onclick="javascript:Effect.Combo_details('615', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_615" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Delta Airlines implemented SearchCenter to reduce distribution costs and increase revenue. The company needed the ability to look at both paid and natural search to maximize ad spend and increase conversion. Delta combined SiteCatalyst online analytics with SearchCenter paid search data to optimize marketing channels. Using interactive agency Digitas, Delta validated their investment in branded paid search keywords and increased revenue on its site, delta.com</p><p><strong>Industry</strong><br/>travel</p></div></td></tr></table> <h2>Library</h2> <div class="pagination pagination_options"> <a class="next" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~20">next</a> <span class="page">1</span> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~20">2</a> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~40">3</a> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~60">4</a> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~80">5</a> </div><table id="offer_library" class="data"><tr><th><span style="width: 100px; float: right">featuring</span>title</th></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/603" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_daveramsey.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/603" target="_blank">DaveRamsey.com Delivers Relevant Local Market Offers with Omniture</a><a id="link_603" onclick="javascript:Effect.Combo_details('603', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_603" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>DaveRamsey.com implemented Omniture Test&Target; to optimize their online presence for the next stage of growth. They knew that they could better leverage their visitor traffic by targeting local offers to visitors from different markets. “We were letting visitors and revenue slip through by not making the most of customer interaction data. I wanted the best online marketing capability to make sure the job was done right, and after extensive research we selected Omniture,” said Tony Bradshaw, VP of Internet Business and Technology.</p><p><strong>Industry</strong><br/>Financial Services</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/593" target="_blank"><img style="float: right" src="/web/20090701095905im_/http://www.omniture.com/assets/en/images/microsites/summit09/001404_summit_breakout_logos_extraspace.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/593" target="_blank">Extra Space Storage Maximizes Reservation Flow with Omniture Test&Target;</a><a id="link_593" onclick="javascript:Effect.Combo_details('593', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_593" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Extra Space Storage selected Omniture SiteCatalyst to collect actionable real-time Web analytics data and Omniture Test&Target; to run tests on its reservation flow and other key areas of the site. They employed Omniture Digital’s consulting services in order to quickly and fully familiarize themselves with Test&Target;’s optimization capabilities. Extra Space Storage also began using Omniture Discover as a way to segment visitors.</p><p><strong>Industry</strong><br/>Real Estate</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/588" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_shockwave.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/588" target="_blank">Shockwave Leverages Omniture Test&Target; for Multivariate Testing and Visitor Segmentation</a><a id="link_588" onclick="javascript:Effect.Combo_details('588', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_588" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The Shockwave team deployed Omniture SiteCatalyst for real-time analytics and Omniture Test&Target; for multivariate testing and visitor segmentation. The team launched an initial multivariate test on the Shockwave Unlimited offer page using different messaging combinations to influence conversion. Shockwave decided next to up-sell Shockwave Unlimited to free members based on a user’s game genre preferences and gaming history on the site. Shockwave conducted additional multivariate tests which displayed images of paid games to visitors with free memberships—specifically surfacing imaging based on their game genre preferences. Targeted offers based on preferred game genre not only increased conversion, but also helped Shockwave identify top-performing game images which they were able to display on other areas of the site to boost conversion.</p><p><strong>Industry</strong><br/>Gaming/Entertainment</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/548" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_moma.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/548" target="_blank">Museum of Modern Art Improves Online Store Shopping Experience with Omniture SiteSearch</a><a id="link_548" onclick="javascript:Effect.Combo_details('548', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_548" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Museum of Modern Art Improves Online Store Shopping Experience with Omniture SiteSearch MoMA deployed Omniture SiteSearch and Omniture SiteCatalyst for analytics-driven search, to dynamically promote the most successful products and content to the top of search results using analytics-derived metrics such as page views and conversion rates. Using SiteSearch, MoMA was able to manage null search results and retain visitors by providing alternative content options, such as showing a suggested listing or displaying top selling products. SiteSearch also allowed the company to tailor offerings to specific searches based on previously viewed products.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/549" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_jcwhitney.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/549" target="_blank">JC Whitney Increases Conversion and Improves Product Merchandising</a><a id="link_549" onclick="javascript:Effect.Combo_details('549', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_549" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>With more than 400,000 SKUs on its site, JC Whitney wanted to help customer find the right product. The company also needed more analytics data about customer behavior on the site. JC Whitney used both Bazaarvoice and Omniture SiteCatalyst to measure social engagement. They were able to see that products with user-generated content converted better.</p><p><strong>Industry</strong><br/>retail</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/545" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_ecost.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/545" target="_blank">eCost Increases On-Site Conversions with SiteSearch</a><a id="link_545" onclick="javascript:Effect.Combo_details('545', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_545" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>eCost Increases On-Site Conversions with SiteSearch In order to drive maximum customer engagement through their on-site search engine, eCOST.com required a solution that would allow the company to not only understand how to best structure their search results, but also demonstrate the performance of their keywords mapped to consumer behavior. “We drive a significant amount of our yearly revenue during the holiday season, so it was important that our site search solution was in place before the holiday rush,” said Ed Matibag, Director of Marketing at eCOST.com.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/542" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_roomandboard.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/542" target="_blank">Room & Board Integrates Email Analytics with Web Site Analytics for Accurate ROI Measurement</a><a id="link_542" onclick="javascript:Effect.Combo_details('542', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_542" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Niche furniture retailer Room & Board was having difficulty measuring the ROI of email campaigns. Using an Omniture Genesis integration with Omniture SiteCatalyst and ExactTarget, the company now uses a single dashboard to view campaign performance, where they have seen substantial results.</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/541" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_vintagetub.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/541" target="_blank">Vintage Tub & Bath Ties Offline Sales to Online Ad Spend with Omniture SearchCenter</a><a id="link_541" onclick="javascript:Effect.Combo_details('541', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_541" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Vintage Tub & Bath was overwhelmed with the wrong data. The company used SiteCatalyst and SearchCenter to reduce time spent mining data and tie offline revenue with online ad spend.</p><p><strong>Industry</strong><br/>retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/538" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_wwe.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/538" target="_blank">WWE Improves Search Marketing Strategies with Omniture SearchCenter</a><a id="link_538" onclick="javascript:Effect.Combo_details('538', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_538" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Improving the effectiveness of their paid search campaigns—increasing the rankings and return on ad spend associated with their keyword purchases—was a top priority for WWE. Using SearchCenter the company can now see what keywords drive the most traffic, and which keywords lead to purchases on their commerce site. They can now look at keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren’t driving revenue to the bottom line.</p><p><strong>Industry</strong><br/>Media</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/536" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_motosport.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/536" target="_blank">Omniture Merchandising Turns Visitor Interactions Into Sales Opportunities for MotoSport</a><a id="link_536" onclick="javascript:Effect.Combo_details('536', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_536" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>MotoSport replaced its previous solution with Omniture Merchandising to present shoppers with more relevant information to better guide them through the browse process. Omniture Merchandising enabled MotoSport merchandisers to easily control the order of product search results based on inventory levels, brand affinity or seasonality, present different navigation options, display related customer reviews, and cross-promote related accessories. Omniture Merchandising’s integration with analytics also provided an additional benefit. As a result, the company saw a 10% increase in both conversion and average order value in just one month.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/539" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/pr/eloan_logo.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/539" target="_blank">E-LOAN Lands New Borrowers with Omniture and Responsys</a><a id="link_539" onclick="javascript:Effect.Combo_details('539', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_539" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>E-LOAN integrated the testing of marketing messaging through Omniture Test&Target; and email marketing solution, Responsys Interact. Through this integration, E-LOAN was able coordinate the headlines and creative from their Responsys email campaigns with the headlines and creative on their loan application landing pages. E-LOAN then leveraged Test&Target;’s A/B testing functionality to optimize and display the most relevant loan application content to visitors. Not only were they able to identify the optimal email creative and landing page, but they identified the best-performing pair together.</p><p><strong>Industry</strong><br/>Financial Services</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/524" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/pr/medtronic_logo.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/524" target="_blank">Medtronic Improves Reporting Accuracy and Enhances Visitors' Online Experience with Omniture</a><a id="link_524" onclick="javascript:Effect.Combo_details('524', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_524" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Prior to Omniture, Medtronic had been using HitBox (HBX) Web analytics, which provided good insight into visitor behavior and Web site performance. However, after Omniture acquired the HBX technology, Medtronic took advantage of the opportunity to upgrade to a more robust solution–Omniture SiteCatalyst. Transitioning from HBX to SiteCatalyst allowed Medtronic to move from a third-party cookie measurement system to a first-party cookie solution. Because visitors tend to reject third-party cookies more, Medtronic has seen traffic balloon from 3.5 million visitors per month, to nearly 6 million visitors using first-party cookies.</p><p><strong>Industry</strong><br/>Healthcare</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/525" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/pr/business_objects_logo.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/525" target="_blank">Business Objects Increases Natural Search Traffic, Conversions with Omniture Consulting Services</a><a id="link_525" onclick="javascript:Effect.Combo_details('525', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_525" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Business Objects knew the company could drive more traffic to their Web site by harnessing the power of search. Upon making the changes suggested by the Omniture consulting team, Business Objects immediately increased event conversions from natural traffic by 70%.</p><p><strong>Industry</strong><br/>Enterprise Software</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/517" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_tdameritrade.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/517" target="_blank">TD AMERITRADE Leverages Omniture Test&Target; 1:1 to Deliver Real-Time Targeted Content</a><a id="link_517" onclick="javascript:Effect.Combo_details('517', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_517" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>TD AMERITRADE selected Omniture Test&Target; 1:1, a real-time self-learning targeting engine, to target and match product content to the interests of their visitors. Shortly after deploying Test&Target; 1:1, TD AMERITRADE saw a lift in engagement of 250%, which led to an increase in new accounts of 15%–representing a one-month rise in revenue of over $1 million.</p><p><strong>Industry</strong><br/>Financial Services</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/602" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_keybank.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/602" target="_blank">KeyBank Leverages Onsite Behavioral Targeting to Increase Conversions and Visitor Engagement</a><a id="link_602" onclick="javascript:Effect.Combo_details('602', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_602" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>KeyBank implemented Omniture Test&Target; 1:1, an automated behavioral targeting solution, to increase visitor engagement by delivering the right content to individual visitors at the right time. Keybank created content “containers” on the home page and online banking log-out page, allowing KeyBank to surface relevant content that a visitor was most likely to find appealing. Rotated content shown to visitors from these containers aligned with a variety of elements based on each consumer’s individual profile and real-time site behavior, such as user interest, time of day, and other factors.</p><p><strong>Industry</strong><br/>Financial Services</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/527" target="_blank"><img style="float: right" src="/web/20090701095905im_/http://www.omniture.com/assets/en/images/logos/customers/logo_ziprealty.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/527" target="_blank">ZipRealty Increases Leads with Multivariate Testing from Omniture</a><a id="link_527" onclick="javascript:Effect.Combo_details('527', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_527" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>ZipRealty identified elements in its online registration form that might stall visitors during the registration process and implemented Omniture Test&Target; to create a multivariate testing strategy. ZipRealty tested the length of the registration form, the copy, and the imagery, to see if they could improve completion rates. The team created 8 different “recipe” pages, with each recipe showing a different combination of the three elements: length, copy and images and after optimizing the registration process, ZipRealty increased registrations, the company’s key business metric, by 11% in just two weeks.</p><p><strong>Industry</strong><br/>Real Estate</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/463" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_stubhub.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/463" target="_blank">StubHub Recommends the Right Products with Omniture Recommendations</a><a id="link_463" onclick="javascript:Effect.Combo_details('463', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_463" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>StubHub selected Omniture Recommendations to promote creative content and offers to drive more first-time and repeat purchases and to increase average order value (AOV). Omniture Recommendations offers a portfolio of pre-built, yet configurable algorithms that display the most relevant product or content recommendations in the right places to drive maximum conversion, customer engagement and revenue. By presenting customers who had abandoned their shopping carts with incredibly relevant content and offers via email, StubHub was able to increase average email click-through rates by over 550%, which in turn, lifted revenue per email by over 2,500%.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/459" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_dex.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/459" target="_blank">Dex Increases Customer Loyalty, Decreases Cost of Acquisition with Omniture</a><a id="link_459" onclick="javascript:Effect.Combo_details('459', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_459" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Dex Media, a leader in local search focusing on connecting businesses and consumers through its DexKnows.com Web site, needed to create a more streamlined and effective user experience in order to generate more—and better quality—leads for its advertisers. By segmenting customer behavior with Omniture, Dex increased internal searches 700percent.</p><p><strong>Industry</strong><br/>Media</p></div></td></tr><tr class="highlight"><td><a href="/web/20090701095905/http://www.omniture.com/offer/458" target="_blank"><img style="float: right" src="/web/20090701095905im_/http://www.omniture.com/assets/global/images/logos/partners/logo_intrawest.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/458" target="_blank">Intrawest Doubles ROAS with Omniture SearchCenter</a><a id="link_458" onclick="javascript:Effect.Combo_details('458', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_458" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Intrawest wanted to increase return on advertising spend (ROAS) across its 12 Web sites and find a more effective method to attract visitors looking to book reservations online. Intrawest doubled ROAS by using SearchCenter to monitor which branded and non-branded keywords were converting.</p><p><strong>Industry</strong><br/>Travel & Hospitality</p></div></td></tr><tr><td><a href="/web/20090701095905/http://www.omniture.com/offer/433" target="_blank"><img style="float: right" src="http://web.archive.org/web/20090701095905im_/http://assets.omniture.com/en/images/logos/customers/logo_backcountry.gif"/></a> <a class="title" href="/web/20090701095905/http://www.omniture.com/offer/433" target="_blank">Backcountry.com Improves ROAS and Revenue</a><a id="link_433" onclick="javascript:Effect.Combo_details('433', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_433" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>To measure the effects of its search campaigns accurately, the company needed to know not only how visitors were finding the site, but what they were doing once they arrived, both before and after they purchase Backcountry.com products. With Omniture, Backcountry has increased revenue from their SEM activities by over 25 percent, which has allowed Gross’ team to boost its SEM budget.</p><p><strong>Industry</strong><br/>Retail</p></div></td></tr></table> <div class="pagination pagination_options"> <a class="next" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~20">next</a> <span class="page">1</span> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~20">2</a> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~40">3</a> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~60">4</a> <a class="page" href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies~80">5</a> </div> </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20090701095905/http://www.omniture.com/en/resources" title="Resources">Resources</a> <div class="top"> </div> <ul> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/case_studies" title="Success Stories" class="selected">Success Stories</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/usergroups" title="User Groups">User Groups</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/developer" title="Developer Connection">Developer Connection</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/events" title="Events">Events</a> <li><a href="/web/20090701095905/http://www.omniture.com/en/resources/blogs" title="Blogs">Blogs</a> </ul> <div class="bottom"> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Copyright 1996-2009. 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