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id="main" class="site-main"> <article id="post-6249" class="post-6249 post type-post status-publish format-standard has-post-thumbnail hentry category-data-og-deg"> <header class="entry-header">  <img fetchpriority="high" width="1601" height="901" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3.png 1601w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3-300x169.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3-1024x576.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3-768x432.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3-1536x864.png 1536w" sizes="(max-width: 1601px) 100vw, 1601px" />  <div class="entry-header-body"> <h1 class="entry-title">Nesten alt du trenger å vite om personalisert reklame</h1><span class="entry-secondary-title">Hvordan vi bruker dine data for å vise deg nyttig, relevant reklame</span> </div> </header> <div class="entry-content"> <div data-elementor-type="wp-post" data-elementor-id="6249" class="elementor elementor-6249"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5cf31aa8 info-box elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5cf31aa8" data-element_type="section" id="TCF-change" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d503300" data-id="2d503300" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-60b2ecf4 elementor-widget elementor-widget-heading" data-id="60b2ecf4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Før du leser denne artikkelen:</h2> </div> </div> <div class="elementor-element elementor-element-1887795d info-box elementor-widget elementor-widget-text-editor" data-id="1887795d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Schibsted blir to selskaper, Schibsted Media og Schibsted Marketplaces. </span><span style="font-weight: 400;">I en overgangsperiode fra juni 2024 til januar 2025 vil begge selskapene ha </span><a href="https://info.privacy.schibsted.com/no/schibsted-norge-endringer-i-hvordan-vi-behandler-dine-data"><span style="font-weight: 400;">felles behandlingsansvar for dine persondata</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Databehandlingen vil være lik i de nye selskapene og i denne artiklene blir de delvis samlet referert til som Schibsted. </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2f15532 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f15532" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37157c3" data-id="37157c3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b0933e0 elementor-widget elementor-widget-text-editor" data-id="b0933e0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">I Schibsteds tjenester er personalisert reklame meldinger fra bedrifter som har varer og tilbud som matcher din dataprofil. Hvor relevante annonsene du ser er for deg, avhenger av dine egne samtykke- og personverninnstillinger. Dersom du takker nei til å se personaliserte annonser vil du fremdeles se like mye reklame, men den er kanskje ikke så nyttig for deg.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-23be772 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="23be772" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ad39a" data-id="74ad39a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0fd6aea elementor-widget elementor-widget-text-editor" data-id="0fd6aea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h1>Hvordan fungerer det?</h1><p><span style="font-weight: 400;">Reklame kan være irriterende. Men som du sikkert vet kan reklame hjelpe bedrifter som vår med å tilby godt innhold uten å måtte kreve en masse penger fra deg. Annonser som viser deg ting du faktisk er interessert i, gjør forhåpentligvis reklamen mindre irriterende for deg. Det er her personalisert reklame kommer inn i bildet.</span></p><p><span style="font-weight: 400;"><img decoding="async" class="aligncenter wp-image-2367" src="https://info.privacy.schibsted.com/wp-content/uploads/2020/09/p005_featured-1-300x300.png" alt="" width="300" height="300" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2020/09/p005_featured-1-300x300.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2020/09/p005_featured-1-150x150.png 150w, https://info.privacy.schibsted.com/wp-content/uploads/2020/09/p005_featured-1.png 512w" sizes="(max-width: 300px) 100vw, 300px" /></span></p><p><span style="font-weight: 400;">Personaliserte annonser fungerer gjennom å matche din dataprofil med annonsører som vil snakke med folk som deg. Sagt på en enkel måte selger Schibsted annonseplass på våre nettsteder og tjenester til bedrifter som ønsker å annonsere for en bestemt brukergruppe.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c51ec9e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c51ec9e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4793779" data-id="4793779" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-61affd1 elementor-widget elementor-widget-text-editor" data-id="61affd1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h1>Du har rett til å gjøre valg for dine data<img decoding="async" class="size-medium wp-image-644 alignright" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s015_post_account-300x300.png" alt="" width="300" height="300" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s015_post_account-300x300.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s015_post_account-150x150.png 150w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s015_post_account.png 601w" sizes="(max-width: 300px) 100vw, 300px" /></h1><p><span style="font-weight: 400;">Du kan selv velge om du vil at vi skal vise deg relevante annonser eller ikke, og du kan også bestemme hvilke typer data vi får bruke til dette formålet. </span></p><p><span style="font-weight: 400;">Les mer om </span><a href="http://info.privacy.schibsted.com/no/schibsted-media-schibsted-marketplaces-data-og-deg/"><span style="font-weight: 400;">hvilke personvern-verktøy vi tilbyr</span></a><span style="font-weight: 400;"> i denne artikkelen.</span></p><h3><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-931" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_COOKIE@3x-8-300x190.png" alt="" width="300" height="190" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_COOKIE@3x-8-300x190.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_COOKIE@3x-8-1024x647.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_COOKIE@3x-8-768x485.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_COOKIE@3x-8.png 1217w" sizes="(max-width: 300px) 100vw, 300px" />Gjør valg i samtykkeinnstillingene</h3><p><span style="font-weight: 400;">I samtykkeinnstillingene ber vi om tillatelse til å samle inn og behandle aktivitetsdataene dine (atferdsdata) for ulike formål, inkludert personalisert reklame. Valgene du gjør i samtykkeinnstillingene gjelder for nettstedet du besøker (for eksempel VG eller Blocket), og den spesifikke enheten eller nettleseren du bruker.<br /></span></p><h3>Gjør valg i personverninnstillingene<img loading="lazy" decoding="async" class="alignright size-medium wp-image-1000" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_ACCOUNT@3x-8-300x190.png" alt="" width="300" height="190" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_ACCOUNT@3x-8-300x190.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_ACCOUNT@3x-8-1024x647.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_ACCOUNT@3x-8-768x485.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SAVE_ACCOUNT@3x-8.png 1217w" sizes="(max-width: 300px) 100vw, 300px" /></h3><p><span style="font-weight: 400;">For noen av dataene gjør du valg i personverninnstillingene, som er tilgjengelig i Schibsted-kontoen din. Hvis du logger inn, blir valgene dine lagret og gjelder for alle Schibsted-tjenestene du har knyttet til kontoen på tvers av enheter og nettlesere. Om du logger inn på en ny tjeneste, vil innstillingene gjelde for dem også. </span></p><p><span style="font-weight: 400;">Du kan til enhver tid endre innstillingene ved å gå til personverninnstillingene eller hente frem samtykkeinnstillingene. Du kan også fjerne cookies i innstillingene i nettleseren eller på enheten din. Bare husk at det vil påvirke alle cookies, ikke bare de fra Schibsted.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8334cd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8334cd7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d9f758" data-id="1d9f758" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-358e212 elementor-widget elementor-widget-text-editor" data-id="358e212" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h1>Mer om segmentering, dataprofiler og lookalikes</h1><p><span style="font-weight: 400;">Å finne mønstre og lage prognoser er en stor del av måten bedrifter bruker data for å generere inntekt gjennom annonsering. Schibsted samler bare inn data fra nettsteder som eies eller administreres av Schibsted, og viser annonser bare innen disse tjenestene. Vi kjøper ikke data eller brukere fra tredjeparter for å utvide våre egne interessegrupper.</span></p><p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-675" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s021_featured-300x169.png" alt="" width="300" height="169" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s021_featured-300x169.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s021_featured-1024x576.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s021_featured-768x432.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s021_featured-1536x864.png 1536w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s021_featured.png 1601w" sizes="(max-width: 300px) 100vw, 300px" /></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7b09d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7b09d95" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f2f64a" data-id="7f2f64a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9f7afe1 elementor-widget elementor-widget-text-editor" data-id="9f7afe1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Segmentering og profilering</h3><p>Du har kanskje hørt om brukersegmentering og profilering, men hva betyr dette for den enkelte og deres personlige data?</p><p><span style="font-weight: 400;">La oss ta en titt på et oppdiktet eksempel på hva </span><i><span style="font-weight: 400;">segmentering</span></i><span style="font-weight: 400;"> eller </span><i><span style="font-weight: 400;">profilering</span></i><span style="font-weight: 400;"> er. Vår eksempel-bruker Kari har en Schibsted-konto, og har fortalt oss at hun er 24 år og bor i Oslo. For Kari er det greit at hennes data blir brukt til å vise henne relevante annonser på Schibsteds nettsteder.</span><span style="font-weight: 400;"><br />Etterhvert som Kari leser Aftenposten, kikker gjennom rubrikkannonsene på FINN og klikker på ulike lenker på disse Schibsted-nettstedene, begynner dataprofilen hennes å ta form: Hun liker å vandre, reise til varme steder og gå på tur med hunden. Hun synes det er behagelig enkelt å handle på nett, og klikker av og til på annonser med tilbud hun synes ser gode ut.<br /></span></p><p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="size-medium wp-image-2220 alignright" src="https://info.privacy.schibsted.com/wp-content/uploads/2020/03/Artboard-1@2x-8-5-300x169.png" alt="" width="300" height="169" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2020/03/Artboard-1@2x-8-5-300x169.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2020/03/Artboard-1@2x-8-5-1024x576.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2020/03/Artboard-1@2x-8-5-768x432.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2020/03/Artboard-1@2x-8-5-1536x864.png 1536w, https://info.privacy.schibsted.com/wp-content/uploads/2020/03/Artboard-1@2x-8-5-2048x1152.png 2048w" sizes="(max-width: 300px) 100vw, 300px" /></span><span style="font-weight: 400;">Vi kan kombinere informasjonen Kari har gitt oss (alder, kjønn og byen hun bor i) med innsikt fra atferdsmønstret hennes, for å inkludere henne i et brukersegment som består av unge, fysisk aktive kvinner som bor i Oslo og liker online shopping.<br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Når vi viser Kari en annonse for fjellstøvler på salg, og hun klikker på den, forstår vi at vi har vist henne en relevant annonse. Om hun overser all sminke-reklame, fordi hun ikke bruker sminke, har vi lært at ikke alle kvinner i Karis segment vil se den type annonser. På denne måten forstår vi segmentene stadig bedre.<br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Karis interesser endrer seg sannsynligvis også med tiden. Vi tror at brukerne våre har større interesse av annonser som har tilknytning <img loading="lazy" decoding="async" class="alignleft size-medium wp-image-608" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_segmentation03-300x300.png" alt="" width="300" height="300" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_segmentation03-300x300.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_segmentation03-150x150.png 150w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_segmentation03.png 601w" sizes="(max-width: 300px) 100vw, 300px" />til deres seneste besøk og aktivitet på våre nettsteder og apper. Derfor baserer interessekategoriene seg på data fra de siste 28 dagene. Kategoriene strekker seg over et bredt utvalg tema, som reise, mote, oppussing eller sportsinteresser; vi har ingen kategorier for bare en liten gruppe mennesker. Vi oppretter heller ingen kategorier basert på spesielle typer persondata, slik som helse eller politisk overbevisning.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-da0b2c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="da0b2c4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8c41a8" data-id="f8c41a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6c62681 elementor-widget elementor-widget-text-editor" data-id="6c62681" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Data lookalikes</h3><p><span style="font-weight: 400;">La oss nå se på et annet eksempel for noe som kalles </span><i><span style="font-weight: 400;">datamodeller</span></i><span style="font-weight: 400;">. Peter er en mann midt i 30-årene som bor i Stockholm og er en skikkelig «foodie» (matelsker). Han er veldig glad i å gå på nye restauranter og leter alltid etter måter han kan forbedre kjøkkenet hjemme. Han skygger unna sosiale medier og er skeptisk til bruk av data, så han prøver å unngå å logge inn på nettsteder, men aksepterer cookies på sider han vil bruke.</span></p><p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-612" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_profiling03-300x300.png" alt="" width="300" height="300" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_profiling03-300x300.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_profiling03-150x150.png 150w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s009_post_profiling03.png 601w" sizes="(max-width: 300px) 100vw, 300px" /></span><span style="font-weight: 400;">Når Peter bare leser nyheter på Aftonbladet eller sjekker Blocket for nye kjøkkenredskap, vet vi ikke så mye om ham. Men etterhvert som han klikker seg rundt, leser artikler, taster inn søkeord og klikker på annonser, får vi data som hjelper oss forstå hva slags innhold han kunne interessere seg for. Ettersom han ikke er innlogget, vet vi ikke kjønn eller eksakt alder, kan vi sammenligne aktiviteten hans med lignende dataprofiler. Hans atferdsmønster kan derfor gi oss hint om hvilket segment han kan passe inn i.</span></p><p><span style="font-weight: 400;">Det er ganske tydelig at Peter liker innhold om mat, så han blir matchet med annonser for restauranter i Stockholm og lokale kjøkkenbutikker som har salg. Vi vet ikke akkurat hvor gammel han er, men de artiklene han leser i Aftonbladet matcher med andre menn i 30- og 40-årene, så vi kan matche ham med de annonsene vi vet denne gruppen pleier å engasjere seg i.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e36b9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e36b9fc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335f29b" data-id="335f29b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6fc8d85 elementor-widget elementor-widget-text-editor" data-id="6fc8d85" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>En detaljert oversikt over bruken av geo-data i annonser i Schibsteds tjenester</h3><p><span style="font-weight: 400;">Reklame i Schibsteds tjenester kan tilpasses det geografiske område du befinner seg i når annonsen vises på et nettsted eller i en app. Eller det kan basere seg på steder under dine tidligere besøk de siste 28 dagene. Gjennom IP-adresser og GPS-data blir området vanligvis definert til lands-, regions-, kommune- eller by-nivå, men ikke nærmere detaljert enn som så.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Området du befinner deg i blir registrert av din egen IP(Internet Protocol)-adresse. Dette er et unikt nummer som nettleverandøren tildeler hver enkelt datamaskin eller enhet som er koblet til internett. Dersom en enhet er koblet til et trådløst nettverk (Wi-Fi), kan IP-adressen til dette nettverket bestemme den fysiske posisjonen.</span></p><p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-485" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/p002_post_location-300x300.png" alt="" width="300" height="300" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/p002_post_location-300x300.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/p002_post_location-150x150.png 150w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/p002_post_location.png 601w" sizes="(max-width: 300px) 100vw, 300px" /></span><span style="font-weight: 400;">For å bruke geo-data i målretting av annonser på mobile enheter, samler Schibsted inn GPS-data om hvor enheten befinner seg når du bruker enkelte Schibsted-apper, men bare om du har godkjent det. Schibsted bruker GPS-posisjonen for å bedre kunne anslå geografisk område for IP-adressen både når du aktivt bruker applikasjonen og når den jobber i bakgrunnen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d14c71f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d14c71f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bed0aa0" data-id="bed0aa0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-04ea11b elementor-widget elementor-widget-text-editor" data-id="04ea11b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Noen ord om datasikkerhet</h3><p>Dine personlige data er trygge hos oss. Når du leser eksemplene ovenfor, kan det kanskje føles som noen sitter foran en skjerm og betrakter hvert digitale skritt Kari og Peter tar. Men når vi sier at vi matcher Kari eller Peter med en annonse, er det ikke snakk om å overvåke individet.</p><p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class="alignright size-medium wp-image-1612" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/04/s007_featured-300x169.png" alt="" width="300" height="169" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/04/s007_featured-300x169.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/04/s007_featured-1024x576.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2018/04/s007_featured-768x432.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2018/04/s007_featured-1536x864.png 1536w, https://info.privacy.schibsted.com/wp-content/uploads/2018/04/s007_featured.png 1601w" sizes="(max-width: 300px) 100vw, 300px" />Personvernvalgene du gjør i samtykke- og personverninnstillingene har naturligvis mest å si for hvor mye vi kan vite om deg som enkeltperson.. </span></p><p><span style="font-weight: 400;">Vi tar ansvaret med å lagre og håndtere data veldig alvorlig. Vi jobber tett med andre kolleger, eksperter på datasikkerhet og lovgivere for å hele tiden vurdere våre sikkerhetstiltak og -rutiner, for å forsikre oss om at vår databehandling møter brukernes behov og er i tråd med loven.</span></p><p><span style="font-weight: 400;">Du finner flere detaljer om hvor lenge vi lagrer data og ulike personverntiltak vi foretar </span><a href="https://info.privacy.schibsted.com/no/data-retention-rules-full-details-schibsted-norge-norsk/"><span style="font-weight: 400;">i datalagringserklæringen vår</span></a><span style="font-weight: 400;">.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4f1bbdf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f1bbdf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9588a04" data-id="9588a04" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-043cd75 elementor-widget elementor-widget-text-editor" data-id="043cd75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h1>Hvordan vi viser og måler annonser</h1><p><span style="font-weight: 400;">Annonsører leverer reklame i form av bannere eller video på Schibsteds nettsteder eller apper, enten gjennom forhandlinger og avtaler med Schibsted, eller gjennom å kjøpe annonseplass via automatiske, digitale plattformer.</span></p><h3>Måle annonser</h3><p><span style="font-weight: 400;">Vi vil gjerne vite noe om hvordan folk interagerer med annonsene på nettstedene våre. For å anslå hvor mange som potensielt har sett og klikket på en spesifikk annonse, bruker vi informasjonskapsler og annonse-ID. Disse tallene blir brukt i rapporter og for å fakturere annonsørene. Hvor mange som har sett og engasjert seg i annonsene kan også hjelpe oss å vurdere om en reklamekampanje er vellykket og hvordan vi kan forbedre verdien av annonsen for annonsørene.</span></p><p><img loading="lazy" decoding="async" class="size-medium wp-image-1066 alignleft" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SMARTADS@3x-8-300x169.png" alt="" width="300" height="169" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SMARTADS@3x-8-300x169.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SMARTADS@3x-8-1024x576.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SMARTADS@3x-8-768x432.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SMARTADS@3x-8-1536x864.png 1536w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107-ADS_SMARTADS@3x-8.png 1601w" sizes="(max-width: 300px) 100vw, 300px" /><span style="font-weight: 400;">Hvis vi for eksempel ser at Kari ikke virker interessert i annonser for sminke, vil vi prøve å vise henne færre annonser av denne typen og flere om turutstyr. </span></p><p> </p><p> </p><h3>Vise annonser</h3><p><span style="font-weight: 400;">Annonsører kan kjøpe annonseplass på Schibsteds nettsteder og apper på flere forskjellige måter. De fleste kampanjene er en direkte avtale mellom en annonsør eller et byrå og oss om å vise deres annonser på en side eller i en app i et bestemt tidsrom. Alternativt kan annonsørene kjøpe plass og levere annonser via automatiske annonseplattformer.</span></p><p> </p><p><span style="font-weight: 400;">Disse plattformene er digitale auksjonssystem som blir brukt til å koble ledig annonseplass med interesserte annonsører. Annonsørene kan gi bud på plass til å vise nettbaserte annonser når en side laster eller en app blir brukt. Den som vinner budrunden, får vise sin annonse.</span></p><p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-666" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s019_featured-1024x576.png" alt="" width="640" height="360" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s019_featured-1024x576.png 1024w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s019_featured-300x169.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s019_featured-768x432.png 768w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s019_featured-1536x864.png 1536w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/s019_featured.png 1601w" sizes="(max-width: 640px) 100vw, 640px" /></p> </div> </div> </div> </div> </div> </section> </div> </div> <footer class="entry-footer">   </footer> </article> </main> </div> <aside id="secondary" class="widget-area"> </aside> </div><div class="article-list"> <h2 class="category-title"><a href="https://info.privacy.schibsted.com/no/category/data-og-deg/">Les mer…</a></h2> <div class="card-list"> <a id="post-6249" class="article-card post-6249 post type-post status-publish format-standard has-post-thumbnail hentry category-data-og-deg" href="https://info.privacy.schibsted.com/no/nesten-alt-du-trenger-a-vite-om-personalisert-annonsering/"> <div class="article-card-image" aria-hidden="true"> <img width="300" height="169" src="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3-300x169.png" class="attachment-medium size-medium wp-post-image" alt="Nesten alt du trenger å vite om personalisert reklame" decoding="async" srcset="https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3-300x169.png 300w, https://info.privacy.schibsted.com/wp-content/uploads/2018/05/UXPRIV107_featured-3-1024x576.png 1024w, 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