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href="https://gracenote.com/ar/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">تُعد كتالوجات SVOD من الأعمال التجارية الكبيرة، لكنها غير مستغلة بشكل كبير</a></h6><p>تشير اتجاهات المشاهدة التلفزيونية الأخيرة إلى أن العديد من خدمات SVOD قد لا تحصل على قيمة أموالها من غالبية المحتوى الذي توزعه. </p><div class="gracenote-blog__item-bottom"><span>21 نوفمبر 2024</span><a href="https://gracenote.com/ar/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558265 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-europe post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/ar/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/whats-new-in-svod-most-of-its-content/">ما الجديد في SVOD؟ معظم محتواها</a></h6><p>وعلى الرغم من التنوع الكبير المتاح على خدمات البث، إلا أن الغالبية العظمى من البرامج جديدة للغاية. </p><div class="gracenote-blog__item-bottom"><span>14 نوفمبر 2024</span><a href="https://gracenote.com/ar/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558019 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-content tag-metadata tag-personalization tag-recommendations tag-tv post_types-article post_industry-broadcaster post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/ar/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">يحتاج جمهور التلفزيون إلى أكثر من مجرد توصيات؛ فهم يحتاجون إلى أسباب تدفعهم للمشاهدة</a></h6><p>فمع وجود الكثير من المحتوى ووفرة الخدمات وعدم وجود جداول زمنية للبرامج، فإن الجمهور يشعر بالارتباك ونادراً ما يعرف ما يريد مشاهدته عند ضبطه. </p><div class="gracenote-blog__item-bottom"><span>2 أكتوبر 2024</span><a href="https://gracenote.com/ar/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557486 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/ar/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/animated-program-tv-screen-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/">معرّفات المحتوى هي مفتاح فتح القيمة في الإعلانات التلفزيونية المبرمجة CTV</a></h6><p>من خلال التركيز على استهداف المحتوى، تتاح للناشرين والمُعلِنين فرصة لتحقيق نتائج أفضل من خلال الاستفادة ببساطة من مجموعات البيانات الموجودة.</p><div class="gracenote-blog__item-bottom"><span>25 سبتمبر 2024</span><a href="https://gracenote.com/ar/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557972 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-content-discovery tag-content tag-metadata tag-tv post_types-article post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/ar/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/group-watching-TV.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/">تميل الأعمال الدرامية الحائزة على جائزة إيمي إلى صراعات السلطة والحالات المزاجية المثيرة</a></h6><p>على الرغم من تميزه عن الفائزين السابقين بجوائز إيمي في فئة الدراما، إلا أن مسلسل "شوغون" يتشابه في الكثير من الأمور مع أعمال مثل "الخلافة" و"صراع العروش" و"بريكينغ باد".</p><div class="gracenote-blog__item-bottom"><span>12 سبتمبر 2024</span><a href="https://gracenote.com/ar/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557467 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-publisher post_industry-streaming-service post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/ar/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/woman-TV-viewer-smiling-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/">تتيح قناة CTV السياقية للمعلنين مقابلة المشاهدين أينما كانوا</a></h6><p>تُعد الإعلانات السياقية طريقة رائعة لمقابلة الجماهير أينما كانوا.</p><div class="gracenote-blog__item-bottom"><span>٢٨ أغسطس ٢٠٢٤ </span><a href="https://gracenote.com/ar/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557424 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-metadata tag-personalization tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/ar/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2018/11/ctv-ux-and-remote-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/">مع وجود المحتوى في كل مكان، فإن مستقبل التلفزيون يدور حول التجارب</a></h6><p>في ظل وفرة المحتوى التلفزيوني المتاح، سيصبح تفاعل المشاهدين مع المحتوى التلفزيوني المتاح أكثر فأكثر معتمداً على التجارب الشخصية.</p><div class="gracenote-blog__item-bottom"><span>14 أغسطس 2024</span><a href="https://gracenote.com/ar/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557234 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-contextual-advertising tag-content tag-dei tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/ar/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/07/family-with-young-jedi-on-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ar/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/">ازدادت الشمولية في المحتوى التلفزيوني الجديد، لكن الإنفاق الإعلاني لم يلحق بالركب بعد</a></h6><p>على الرغم من التنوع المتزايد في البرامج التلفزيونية الشهيرة، إلا أن استثمار العلامات التجارية في المحتوى الشامل لم يواكب ذلك.</p><div class="gracenote-blog__item-bottom"><span>3 يوليو 2024</span><a href="https://gracenote.com/ar/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1555792 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-fast tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher"><div class="gracenote-blog__item-img-wrap"><a 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name="country"><option value="">الموقع*</option><option value="Afghanistan">أفغانستان</option><option value="Aland Islands">جزر ألاند</option><option value="Albania">ألبانيا</option><option value="Algeria">الجزائر</option><option value="Andorra">أندورا</option><option value="Angola">أنغولا</option><option value="Anguilla">أنغيلا</option><option value="Antarctica">أنتاركتيكا</option><option value="Antigua and Barbuda">أنتيغوا وباربودا</option><option value="Argentina">الأرجنتين</option><option value="Armenia">أرمينيا</option><option value="Aruba">أروبا</option><option value="Australia">استراليا</option><option value="Austria">النمسا</option><option value="Azerbaijan">أذربيجان</option><option value="Bahamas">جزر البهاما</option><option value="Bahrain">البحرين</option><option value="Bangladesh">بنغلاديش</option><option value="Barbados">بربادوس</option><option value="Belarus">بيلاروسيا</option><option value="Belgium">بلجيكا</option><option value="Belize">بليز</option><option value="Benin">بنين</option><option value="Bermuda">برمودا</option><option value="Bhutan">بوتان</option><option value="Bolivia">بوليفيا</option><option value="Bonaire, Sint Eustatius and Saba">بونير وسانت يوستاتيوس وسابا</option><option value="Bosnia and Herzegovina">البوسنة والهرسك</option><option value="Botswana">بوتسوانا</option><option value="Bouvet Island">جزيرة بوفيت</option><option value="Brazil">البرازيل</option><option value="British Indian Ocean Territory">إقليم المحيط الهندي البريطاني</option><option value="Brunei Darussalam">بروناي دار السلام</option><option value="Bulgaria">بلغاريا</option><option value="Burkina Faso">بوركينا فاسو</option><option value="Burundi">بوروندي</option><option value="Cambodia">كمبوديا</option><option value="Cameroon">الكاميرون</option><option value="Canada">كندا</option><option value="Cape Verde">الرأس الأخضر</option><option value="Cayman Islands">جزر كايمان</option><option value="Central African Republic">جمهورية أفريقيا الوسطى</option><option value="Chad">تشاد</option><option value="Chile">شيلي</option><option value="China">الصين</option><option value="Christmas Island">جزيرة الكريسماس</option><option value="Cocos (Keeling) Islands">جزر كوكوس (كيلينغ)</option><option value="Colombia">كولومبيا</option><option value="Comoros">جزر القمر</option><option value="Congo, the Democratic Republic of the">جمهورية الكونغو الديمقراطية، جمهورية الكونغو الديمقراطية</option><option value="Congo">الكونغو</option><option value="Cook Islands">جزر كوك</option><option value="Costa Rica">كوستاريكا</option><option value="Cote d’Ivoire">كوت ديفوار</option><option value="Croatia">كرواتيا</option><option value="Cuba">كوبا</option><option value="Curaçao">كوراساو</option><option value="Cyprus">قبرص</option><option value="Czech Republic">الجمهورية التشيكية</option><option value="Denmark">الدنمارك</option><option value="Djibouti">جيبوتي</option><option value="Dominican Republic">جمهورية الدومينيكان</option><option value="Dominica">دومينيكا</option><option value="Ecuador">الإكوادور</option><option value="Egypt">مصر</option><option value="El Salvador">السلفادور</option><option value="Equatorial Guinea">غينيا الاستوائية</option><option value="Eritrea">إريتريا</option><option value="Estonia">إستونيا</option><option value="Ethiopia">إثيوبيا</option><option value="Falkland Islands (Malvinas)">جزر فوكلاند (مالفيناس)</option><option value="Faroe Islands">جزر فارو</option><option value="Fiji">فيجي</option><option value="Finland">فنلندا</option><option value="France">فرنسا</option><option value="French Guiana">غيانا الفرنسية</option><option value="French Polynesia">بولينيزيا الفرنسية</option><option value="French Southern Territories">الأقاليم الجنوبية الفرنسية</option><option value="Gabon">الغابون</option><option value="Gambia">غامبيا</option><option value="Georgia">جورجيا</option><option value="Germany">ألمانيا</option><option value="Ghana">غانا</option><option value="Gibraltar">جبل طارق</option><option value="Greece">اليونان</option><option value="Greenland">جرينلاند</option><option value="Grenada">غرينادا</option><option value="Guadeloupe">غوادلوب</option><option value="Guatemala">غواتيمالا</option><option value="Guernsey">غيرنسي</option><option value="Guinea-Bissau">غينيا بيساو</option><option value="Guinea">غينيا</option><option value="Guyana">غيانا</option><option value="Haiti">هايتي</option><option value="Heard Island and McDonald Islands">جزيرة هيرد وجزر ماكدونالد</option><option value="Holy See (Vatican City State)">الكرسي الرسولي (دولة مدينة الفاتيكان)</option><option value="Honduras">هندوراس</option><option value="Hungary">هنغاريا</option><option value="Iceland">أيسلندا</option><option value="India">الهند</option><option value="Indonesia">إندونيسيا</option><option value="Iran">إيران</option><option value="Iraq">العراق</option><option value="Ireland">أيرلندا</option><option value="Isle of Man">جزيرة مان</option><option value="Israel">إسرائيل</option><option value="Italy">إيطاليا</option><option value="Jamaica">جامايكا</option><option value="Japan">اليابان</option><option value="Jersey">جيرسي</option><option value="Jordan">الأردن</option><option value="Kazakhstan">كازاخستان</option><option value="Kenya">كينيا</option><option value="Kiribati">كيريباتي</option><option value="Korea, Democratic People’s Republic of">جمهورية كوريا، جمهورية كوريا الشعبية الديمقراطية</option><option value="Korea, Republic of">جمهورية كوريا</option><option value="Kuwait">الكويت</option><option value="Kyrgyzstan">قيرغيزستان</option><option value="Lao People’s Democratic Republic">جمهورية لاو الديمقراطية الشعبية</option><option value="Latvia">لاتفيا</option><option value="Lebanon">لبنان</option><option value="Lesotho">ليسوتو</option><option value="Liberia">ليبيريا</option><option value="Libya">ليبيا</option><option value="Liechtenstein">ليختنشتاين</option><option value="Lithuania">ليتوانيا</option><option value="Luxembourg">لوكسمبورغ</option><option value="Macao">ماكاو</option><option value="Macedonia">مقدونيا</option><option value="Madagascar">مدغشقر</option><option value="Malawi">ملاوي</option><option value="Malaysia">ماليزيا</option><option value="Maldives">جزر المالديف</option><option value="Mali">مالي</option><option value="Malta">مالطا</option><option value="Martinique">مارتينيك</option><option value="Mauritania">موريتانيا</option><option value="Mauritius">موريشيوس</option><option value="Mayotte">مايوت</option><option value="Mexico">المكسيك</option><option value="Moldova">مولدوفا</option><option value="Monaco">موناكو</option><option value="Mongolia">منغوليا</option><option value="Montenegro">مونتينيغرو</option><option value="Montserrat">مونتسيرات</option><option value="Morocco">المغرب</option><option value="Mozambique">موزمبيق</option><option value="Myanmar">ميانمار</option><option value="Namibia">ناميبيا</option><option value="Nauru">ناورو</option><option value="Nepal">نيبال</option><option 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