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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: August 2015 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2015/08/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='3279184914005096875' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/08/real-time-data-validation-with-google.html' itemprop='url' title='Real-Time Data Validation with Google Tag Assistant Recordings'> Real-Time Data Validation with Google Tag Assistant Recordings </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 27, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="p1"> We’ve said it <a href="http://analytics.blogspot.com/2014/09/the-top-3-google-analytics.html"><span class="s2">before</span></a> and we’ll say it again: great analytics can only happen with great data.  </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our <a href="https://support.google.com/analytics/answer/6006306?hl=en"><span class="s2">automated data diagnostics feature</span></a>, and now we’re proud to announce the launch of another powerful new feature: <a href="https://support.google.com/analytics/answer/6277302"><span class="s2"><b>Google Tag Assistant Recordings</b></span></a>.  </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">This tool helps you instantly validate your Google Analytics or <a href="//www.google.com/analytics/premium/"><span class="s2">Google Analytics Premium</span></a> implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot.  It’s available as part of the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s2">Google Tag Assistant Chrome Extension</span></a>.</span></div> <center> <img alt="Screen Shot 2015-07-21 at 2.27.31 PM.png" center="" height="320" src="https://lh5.googleusercontent.com/DFjwNGtNjIObnHRkrgV_u4jrjosriqe6uvEHdo3IiOyLGUAo4_IizUWWWsQzBuxevTELRK0e4oJ-w4m0YlhWUj7LgE-JgL20shjoTmevUXfU-iLELHINadDjDpD_AafuogWlEAw" style="border: none; transform: rotate(0rad);" width="316" /></center> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings is fast becoming one of my favorite tools for debugging Google Analytics Premium installations!  I use it multiple times a day with my Premium clients to help explain odd trends in their data or debug configuration issues. Already I'm building it into my core workflow." </i></span></div> <div style="text-align: center;"> <br /></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Dan Rowe, Director of Analytics at Analytics Pros</span></div> </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1"><b>What can I use it for?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works with all kinds of data events: purchases, logins, and so on. What if you sell flowers online and want to confirm that <a href="http://analytics.blogspot.com/2014/11/brian-gavin-diamonds-sees-60-increase.html"><span class="s2">Enhanced Ecommerce</span></a> is capturing the checkout flow correctly? With Tag Assistant Recordings, you can record yourself going through the checkout process as you buy a dozen red roses, and then review what Google Analytics captured. <br /> <br /> </span></div> <div class="p1"> <span class="s1">If you find that your account isn’t set up properly — if the sale wasn't recorded or was mis-labeled — you can make adjustments and test it all over again instantly.  With Tag Assistant Recordings, you <i>know</i> you’re capturing all the data that’s important to you.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can be particularly useful when (1) you’re in the process of implementing Google Analytics or Google Analytics Premium, (2) you’ve recently made updates to your site, or (3) you’re making changes to your Google Analytics or Google Analytics Premium configuration. It works even if your new site or your updates aren't visible to the public yet, so you can feel confident before you go live.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can also help if you want to reconfigure your Google Analytics account to better reflect your business.  For example, you may want to configure <a href="https://support.google.com/analytics/answer/1191180"><span class="s2">multi-channel funnels</span></a> to detect your AdWords channel.  Tag Assistant Recordings lets you set up this new functionality in Google Analytics and test immediately whether everything is working as you expect.  </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings has already been a HUGE help! Analytics Pros and About.com were working on an issue with sessions double-counting and Tag Assistant Recordings let us narrow down precisely which hits were having new sessions counted. It saved us hours of time and helped us jump right to where the problem was. So, in summary, this is awesome!"  </i></span></div> <div style="text-align: center;"> <span class="s1"><i><br /></i></span></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Greg McDonald, Business Intelligence Analyst at About.com</span></div> </div> <div class="p2"> <div style="text-align: center;"> <span class="s1"></span><br /></div> </div> <div class="p1"> <span class="s1"><b>How does it work?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works through the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en-US&utm_source=chrome-ntp-launcher"><span class="s2">Google Tag Assistant Chrome Extension</span></a>, so you’ll need to download the extension if you aren’t already using it.  From there, <a href="https://support.google.com/analytics/answer/6277313?hl=en#install_google_tag_assistant" target="_blank"><span class="s2">setup is easy</span></a>.  Simply open Google Tag Assistant, record the user flow you’d like to check, and then view the full report in Tag Assistant.  You’ll want to view both tabs in the report (Tag Assistant and Google Analytics) to verify that you see the intended tags.  Keep in mind that the Google Analytics data is only available if you have access to the appropriate property or view.</span><br /> <span class="s1"><br /></span></div> <div class="p2"> <center> <span class="s1"></span><span id="docs-internal-guid-de584dec-672c-fa3d-58d3-b71bf32809e2"><span style="font-family: Arial; font-size: 14.6666666666667px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Tag Recordings Gif.gif" height="278.75" src="https://lh4.googleusercontent.com/Kc22Fo9BLyHFHD8WVcvGKbTaYyCvJPTa-gVWxmG0IHuQYIw-TAc8LHRzMq1CKrXFR4eQJ24pCifZJmmP_bQ-Om61vONnr1g6ELyVzEp2T4QTI27PYX3F-Sz3Z1mXmYBeiNp_dzk" style="border: none; transform: rotate(0rad);" width="500" /></span></span></center> </div> <div class="p6"> <br /> <span class="s1"></span></div> <div class="p2"> <span class="s1"></span></div> <div class="p1"> <span class="s1">Here's a nifty bonus: If you find a problem, and you think you have fixed it by changing settings from within Google Analytics, return to the Google Analytics tab in Tag Assistant Recordings and click the “Update” button. You'll see instantly how your configuration changes would have affected this recording.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">We hope that Google Tag Assistant will be a valuable new tool in your analytics toolkit.  </span></div> <div class="p2"> <br /> <span class="s1"></span></div> <div class="p7"> <span class="s3">Why not <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s4">start using it today</span></a>?</span><br /> <span class="s3"><br /></span> <span class="s3"><br /></span> Posted by:  Ajay Nainani, Frank Kieviet, and Jocelyn Whittenburg, Google Analytics team</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="p1"> We’ve said it <a href="http://analytics.blogspot.com/2014/09/the-top-3-google-analytics.html"><span class="s2">before</span></a> and we’ll say it again: great analytics can only happen with great data.  </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our <a href="https://support.google.com/analytics/answer/6006306?hl=en"><span class="s2">automated data diagnostics feature</span></a>, and now we’re proud to announce the launch of another powerful new feature: <a href="https://support.google.com/analytics/answer/6277302"><span class="s2"><b>Google Tag Assistant Recordings</b></span></a>.  </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">This tool helps you instantly validate your Google Analytics or <a href="//www.google.com/analytics/premium/"><span class="s2">Google Analytics Premium</span></a> implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot.  It’s available as part of the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s2">Google Tag Assistant Chrome Extension</span></a>.</span></div> <center> <img alt="Screen Shot 2015-07-21 at 2.27.31 PM.png" center="" height="320" src="https://lh5.googleusercontent.com/DFjwNGtNjIObnHRkrgV_u4jrjosriqe6uvEHdo3IiOyLGUAo4_IizUWWWsQzBuxevTELRK0e4oJ-w4m0YlhWUj7LgE-JgL20shjoTmevUXfU-iLELHINadDjDpD_AafuogWlEAw" style="border: none; transform: rotate(0rad);" width="316" /></center> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings is fast becoming one of my favorite tools for debugging Google Analytics Premium installations!  I use it multiple times a day with my Premium clients to help explain odd trends in their data or debug configuration issues. Already I'm building it into my core workflow." </i></span></div> <div style="text-align: center;"> <br /></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Dan Rowe, Director of Analytics at Analytics Pros</span></div> </div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1"><b>What can I use it for?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works with all kinds of data events: purchases, logins, and so on. What if you sell flowers online and want to confirm that <a href="http://analytics.blogspot.com/2014/11/brian-gavin-diamonds-sees-60-increase.html"><span class="s2">Enhanced Ecommerce</span></a> is capturing the checkout flow correctly? With Tag Assistant Recordings, you can record yourself going through the checkout process as you buy a dozen red roses, and then review what Google Analytics captured. <br /> <br /> </span></div> <div class="p1"> <span class="s1">If you find that your account isn’t set up properly — if the sale wasn't recorded or was mis-labeled — you can make adjustments and test it all over again instantly.  With Tag Assistant Recordings, you <i>know</i> you’re capturing all the data that’s important to you.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can be particularly useful when (1) you’re in the process of implementing Google Analytics or Google Analytics Premium, (2) you’ve recently made updates to your site, or (3) you’re making changes to your Google Analytics or Google Analytics Premium configuration. It works even if your new site or your updates aren't visible to the public yet, so you can feel confident before you go live.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings can also help if you want to reconfigure your Google Analytics account to better reflect your business.  For example, you may want to configure <a href="https://support.google.com/analytics/answer/1191180"><span class="s2">multi-channel funnels</span></a> to detect your AdWords channel.  Tag Assistant Recordings lets you set up this new functionality in Google Analytics and test immediately whether everything is working as you expect.  </span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p4"> <div style="text-align: center;"> <span class="s1"><i>"Tag Assistant Recordings has already been a HUGE help! Analytics Pros and About.com were working on an issue with sessions double-counting and Tag Assistant Recordings let us narrow down precisely which hits were having new sessions counted. It saved us hours of time and helped us jump right to where the problem was. So, in summary, this is awesome!"  </i></span></div> <div style="text-align: center;"> <span class="s1"><i><br /></i></span></div> </div> <div class="p5"> <div style="text-align: center;"> <span class="s1">- Greg McDonald, Business Intelligence Analyst at About.com</span></div> </div> <div class="p2"> <div style="text-align: center;"> <span class="s1"></span><br /></div> </div> <div class="p1"> <span class="s1"><b>How does it work?</b></span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">Tag Assistant Recordings works through the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en-US&utm_source=chrome-ntp-launcher"><span class="s2">Google Tag Assistant Chrome Extension</span></a>, so you’ll need to download the extension if you aren’t already using it.  From there, <a href="https://support.google.com/analytics/answer/6277313?hl=en#install_google_tag_assistant" target="_blank"><span class="s2">setup is easy</span></a>.  Simply open Google Tag Assistant, record the user flow you’d like to check, and then view the full report in Tag Assistant.  You’ll want to view both tabs in the report (Tag Assistant and Google Analytics) to verify that you see the intended tags.  Keep in mind that the Google Analytics data is only available if you have access to the appropriate property or view.</span><br /> <span class="s1"><br /></span></div> <div class="p2"> <center> <span class="s1"></span><span id="docs-internal-guid-de584dec-672c-fa3d-58d3-b71bf32809e2"><span style="font-family: Arial; font-size: 14.6666666666667px; vertical-align: baseline; white-space: pre-wrap;"><img alt="Tag Recordings Gif.gif" height="278.75" src="https://lh4.googleusercontent.com/Kc22Fo9BLyHFHD8WVcvGKbTaYyCvJPTa-gVWxmG0IHuQYIw-TAc8LHRzMq1CKrXFR4eQJ24pCifZJmmP_bQ-Om61vONnr1g6ELyVzEp2T4QTI27PYX3F-Sz3Z1mXmYBeiNp_dzk" style="border: none; transform: rotate(0rad);" width="500" /></span></span></center> </div> <div class="p6"> <br /> <span class="s1"></span></div> <div class="p2"> <span class="s1"></span></div> <div class="p1"> <span class="s1">Here's a nifty bonus: If you find a problem, and you think you have fixed it by changing settings from within Google Analytics, return to the Google Analytics tab in Tag Assistant Recordings and click the “Update” button. You'll see instantly how your configuration changes would have affected this recording.</span></div> <div class="p2"> <span class="s1"></span><br /></div> <div class="p1"> <span class="s1">We hope that Google Tag Assistant will be a valuable new tool in your analytics toolkit.  </span></div> <div class="p2"> <br /> <span class="s1"></span></div> <div class="p7"> <span class="s3">Why not <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en"><span class="s4">start using it today</span></a>?</span><br /> <span class="s3"><br /></span> <span class="s3"><br /></span> Posted by:  Ajay Nainani, Frank Kieviet, and Jocelyn Whittenburg, Google Analytics team</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2015/08/real-time-data-validation-with-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Real-Time Data Validation with Google Tag Assistant Recordings&url=https://analytics.googleblog.com/2015/08/real-time-data-validation-with-google.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2015/08/real-time-data-validation-with-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7198419480173943090' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/08/affiliate-attribution-putting-pieces.html' itemprop='url' title='Affiliate Attribution: Putting the Pieces Together'> Affiliate Attribution: Putting the Pieces Together </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 21, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> <div class="Mu SP" id=":6o9.ma" style="font-family: arial, sans-serif; font-size: 13px; line-height: 16px; margin-bottom: 6px; opacity: 1; transition: opacity 0.218s ease; word-break: break-word; word-wrap: break-word;"> <div class="tL8wMe xAWnQc" dir="ltr" id=":6o9.co"> <i>Originally Posted on the <a href="http://www.adometry.com/" target="_blank">Adometry</a> M2R Blog</i></div> </div> <div class="Mu SP" id=":6on.ma" style="font-family: arial, sans-serif; font-size: 13px; line-height: 16px; margin-bottom: 6px; opacity: 1; transition: opacity 0.218s ease; word-break: break-word; word-wrap: break-word;"> <div class="xH" id=":6on.at" style="color: #262626; text-align: center;"> </div> </div> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSAuFF_uzI6duyLjh4TIXZ-JtZZTtWB8SVz1DCJqg5gNopiMTXhCjFo6aaHskUZQzQZjk4kZOWcoAD1YY9R2sXxdd47B8SCItz8FuCEH-9gbBnIiN-4sEruhpU5iXMtsANhyfG/s1600/affiliate-1024x979.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="305" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSAuFF_uzI6duyLjh4TIXZ-JtZZTtWB8SVz1DCJqg5gNopiMTXhCjFo6aaHskUZQzQZjk4kZOWcoAD1YY9R2sXxdd47B8SCItz8FuCEH-9gbBnIiN-4sEruhpU5iXMtsANhyfG/s320/affiliate-1024x979.jpg" width="320" /></a> </div> Recently I was reminded of an <a href="http://marketingland.com/2013-the-year-of-affiliate-attribution-37553"><span style="-webkit-text-stroke-color: rgb(27, 117, 187);">article</span></a> from a little while back, titled, “<i>2013: The Year of Affiliate Attribution?</i>” It’s an interesting take and worthwhile read for those interested in affiliate marketing and the associated measurement challenges. Given that some time has passed, I thought it would be interesting to take a look at progress to date towards realizing a more holistic and accurate view of affiliate performance as part of a comprehensive cross-channel strategy.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Most affiliate managers have a similar goal to manage affiliate holistically, meaning investing in those that predominantly drive net-new customers independent of other paid marketing investments. Ultimately, this model allows them to optimize CPA by managing commissions, coupon discounts, and brand appropriateness based on true “incremental value” provided to business. Unfortunately, due to a lack of transparency and inadequate measurement, many marketers find themselves short of this goal. The result is the ongoing nagging question, “Is my affiliate strategy working and am I overpaying for what I’m getting?”<br /> <br /> <b>Why ‘Affiliate Attribution’ Is Hard</b><br /> <br /> Affiliate marketers’ challenges range from competing against affiliates in PPC ad programs to concerns about questionable business practices employed by some “opportunistic” affiliates offering marginal value, but still receiving credit for sales that likely would have happened regardless. Which brings us to the central question:</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> <b>How do marketers determine how much credit an affiliate should receive?</b><br /> <br /> As you may know, opinions about how much conversion credit affiliates deserve for any given transaction vary widely. While there are a number of factors that influence affiliate performance (e.g. where they appear in the sales funnel, industry/sector, time-to-purchase length, etc.) for most brands the attribution model that is utilized will have a significant impact on which affiliates are over- and under-valued.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> For example, in a last-click world affiliates that enter the purchase path towards the bottom of the funnel often hold their own; yet, when brands begin measuring on a full-funnel basis incorporating impression data, many struggle to prove their incremental value as the consumer has many exposures to marketing long before they reach the affiliate site. Conversely, affiliates that act predominantly as top- or mid-funnel (content, loyalty, etc.) are usually undervalued using last-click but can garner more credit using a full-funnel, data-driven attribution methodology. I should also mention these are broad generalizations only meant as examples, and it’s not necessarily a zero-sum game.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Another challenge is that fractional, data-driven attribution is difficult to implement for some types of promotions. One instance of this is cash back, loyalty and reward sites that must know an exact commission amount they will receive for each transaction so that they can pass on discounts to members. Given the complexity of more sophisticated attribution models, this data isn’t readily available.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Lastly, there several organizational challenges that inhibit the use of data-driven attribution among affiliate marketers. Some industry experts have indicated that many publishers, as much as 70-80%, strip impression tracking code from affiliate URLs. Another measurement challenge we see frequently is brands managing affiliates at the channel level leaving little sub-channel categorization which is where significant optimization opportunities exist.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 20px;"> <b>Affiliate Attribution and the Performance Marketing Goldmine</b></div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Of course, part of our work at Adometry is helping customers address these challenges (and more) to ensure they are measuring affiliate contributions accurately and able to take appropriate action based on fully-attributed results.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Some key advantages of using data-driven attribution to measure affiliate sales include:</div> <ul style="list-style-type: square;"> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;"><span style="-webkit-text-stroke-color: rgb(101, 101, 101);"></span>The ability to create a unified framework to compare performance (clicks and Impressions) in which affiliates compete for budgets on equal footing,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">Increased visibility into which publishers are truly driving net-new customers through specifying which are an integral part of a multi-touch path and which are expendable,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">The knowledge required to implement a Publisher category taxonomy to allow more insights into how different types of publishers perform by funnel stage and areas to improve efficiency,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">Insight into the true incremental value publishers are providing and the offering commission rates to reflect this actual value,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">A better understanding of affiliate’s role in the overall mix, further informing marketers use of complementary tactics to maximize affiliate contributions in concert with other channels,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">The ability to use actual performance data to counter myths and frustrations with affiliates (cookie stuffing, stealing conversions, etc.)</li> </ul> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Taken separately, each of these represents a significant opportunity to both be more effective in how you identify and utilize affiliate attribution to drive new opportunities. Together, they represent a fundamental improvement in how you manage your overall marketing spending, strategic planning and optimization efforts.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Top-performing affiliates, particularly those at the top and middle of the funnel, also stand to benefit from more transparent, accurate and fair system for crediting conversions. In fact, several large-scale, forward-thinking affiliates are already investing in data-driven attribution to arm themselves with the data required to effectively compete and win business in the market as brands become more sophisticated and judicious with their affiliates budgets.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> It’s an exciting time for performance marketing. <span style="-webkit-text-stroke-color: rgb(27, 117, 187);">Change is always hard</span>, but in this case it’s absolutely change for the better.  And frankly, its time.  What are your thoughts and experiences with measuring affiliate performance and attribution?<br /> <br /> <span style="background-color: white; color: #444444; font-family: Arial; font-size: 12px; line-height: 16px; white-space: pre-wrap;">Posted by <a href="https://plus.google.com/+CaseyCarey" target="_blank">Casey Carey</a>, Google Analytics team</span></div> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> <div class="Mu SP" id=":6o9.ma" style="font-family: arial, sans-serif; font-size: 13px; line-height: 16px; margin-bottom: 6px; opacity: 1; transition: opacity 0.218s ease; word-break: break-word; word-wrap: break-word;"> <div class="tL8wMe xAWnQc" dir="ltr" id=":6o9.co"> <i>Originally Posted on the <a href="http://www.adometry.com/" target="_blank">Adometry</a> M2R Blog</i></div> </div> <div class="Mu SP" id=":6on.ma" style="font-family: arial, sans-serif; font-size: 13px; line-height: 16px; margin-bottom: 6px; opacity: 1; transition: opacity 0.218s ease; word-break: break-word; word-wrap: break-word;"> <div class="xH" id=":6on.at" style="color: #262626; text-align: center;"> </div> </div> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSAuFF_uzI6duyLjh4TIXZ-JtZZTtWB8SVz1DCJqg5gNopiMTXhCjFo6aaHskUZQzQZjk4kZOWcoAD1YY9R2sXxdd47B8SCItz8FuCEH-9gbBnIiN-4sEruhpU5iXMtsANhyfG/s1600/affiliate-1024x979.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="305" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSAuFF_uzI6duyLjh4TIXZ-JtZZTtWB8SVz1DCJqg5gNopiMTXhCjFo6aaHskUZQzQZjk4kZOWcoAD1YY9R2sXxdd47B8SCItz8FuCEH-9gbBnIiN-4sEruhpU5iXMtsANhyfG/s320/affiliate-1024x979.jpg" width="320" /></a> </div> Recently I was reminded of an <a href="http://marketingland.com/2013-the-year-of-affiliate-attribution-37553"><span style="-webkit-text-stroke-color: rgb(27, 117, 187);">article</span></a> from a little while back, titled, “<i>2013: The Year of Affiliate Attribution?</i>” It’s an interesting take and worthwhile read for those interested in affiliate marketing and the associated measurement challenges. Given that some time has passed, I thought it would be interesting to take a look at progress to date towards realizing a more holistic and accurate view of affiliate performance as part of a comprehensive cross-channel strategy.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Most affiliate managers have a similar goal to manage affiliate holistically, meaning investing in those that predominantly drive net-new customers independent of other paid marketing investments. Ultimately, this model allows them to optimize CPA by managing commissions, coupon discounts, and brand appropriateness based on true “incremental value” provided to business. Unfortunately, due to a lack of transparency and inadequate measurement, many marketers find themselves short of this goal. The result is the ongoing nagging question, “Is my affiliate strategy working and am I overpaying for what I’m getting?”<br /> <br /> <b>Why ‘Affiliate Attribution’ Is Hard</b><br /> <br /> Affiliate marketers’ challenges range from competing against affiliates in PPC ad programs to concerns about questionable business practices employed by some “opportunistic” affiliates offering marginal value, but still receiving credit for sales that likely would have happened regardless. Which brings us to the central question:</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> <b>How do marketers determine how much credit an affiliate should receive?</b><br /> <br /> As you may know, opinions about how much conversion credit affiliates deserve for any given transaction vary widely. While there are a number of factors that influence affiliate performance (e.g. where they appear in the sales funnel, industry/sector, time-to-purchase length, etc.) for most brands the attribution model that is utilized will have a significant impact on which affiliates are over- and under-valued.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> For example, in a last-click world affiliates that enter the purchase path towards the bottom of the funnel often hold their own; yet, when brands begin measuring on a full-funnel basis incorporating impression data, many struggle to prove their incremental value as the consumer has many exposures to marketing long before they reach the affiliate site. Conversely, affiliates that act predominantly as top- or mid-funnel (content, loyalty, etc.) are usually undervalued using last-click but can garner more credit using a full-funnel, data-driven attribution methodology. I should also mention these are broad generalizations only meant as examples, and it’s not necessarily a zero-sum game.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Another challenge is that fractional, data-driven attribution is difficult to implement for some types of promotions. One instance of this is cash back, loyalty and reward sites that must know an exact commission amount they will receive for each transaction so that they can pass on discounts to members. Given the complexity of more sophisticated attribution models, this data isn’t readily available.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Lastly, there several organizational challenges that inhibit the use of data-driven attribution among affiliate marketers. Some industry experts have indicated that many publishers, as much as 70-80%, strip impression tracking code from affiliate URLs. Another measurement challenge we see frequently is brands managing affiliates at the channel level leaving little sub-channel categorization which is where significant optimization opportunities exist.</div> <div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 20px;"> <b>Affiliate Attribution and the Performance Marketing Goldmine</b></div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Of course, part of our work at Adometry is helping customers address these challenges (and more) to ensure they are measuring affiliate contributions accurately and able to take appropriate action based on fully-attributed results.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Some key advantages of using data-driven attribution to measure affiliate sales include:</div> <ul style="list-style-type: square;"> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;"><span style="-webkit-text-stroke-color: rgb(101, 101, 101);"></span>The ability to create a unified framework to compare performance (clicks and Impressions) in which affiliates compete for budgets on equal footing,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">Increased visibility into which publishers are truly driving net-new customers through specifying which are an integral part of a multi-touch path and which are expendable,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">The knowledge required to implement a Publisher category taxonomy to allow more insights into how different types of publishers perform by funnel stage and areas to improve efficiency,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">Insight into the true incremental value publishers are providing and the offering commission rates to reflect this actual value,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">A better understanding of affiliate’s role in the overall mix, further informing marketers use of complementary tactics to maximize affiliate contributions in concert with other channels,</li> <li style="-webkit-text-stroke-color: rgb(50, 51, 51); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin: 0px;">The ability to use actual performance data to counter myths and frustrations with affiliates (cookie stuffing, stealing conversions, etc.)</li> </ul> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Taken separately, each of these represents a significant opportunity to both be more effective in how you identify and utilize affiliate attribution to drive new opportunities. Together, they represent a fundamental improvement in how you manage your overall marketing spending, strategic planning and optimization efforts.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> Top-performing affiliates, particularly those at the top and middle of the funnel, also stand to benefit from more transparent, accurate and fair system for crediting conversions. In fact, several large-scale, forward-thinking affiliates are already investing in data-driven attribution to arm themselves with the data required to effectively compete and win business in the market as brands become more sophisticated and judicious with their affiliates budgets.</div> <div style="-webkit-text-stroke-color: rgb(101, 101, 101); -webkit-text-stroke-width: initial; font-family: Arial; font-size: 12px; margin-bottom: 24px;"> It’s an exciting time for performance marketing. <span style="-webkit-text-stroke-color: rgb(27, 117, 187);">Change is always hard</span>, but in this case it’s absolutely change for the better.  And frankly, its time.  What are your thoughts and experiences with measuring affiliate performance and attribution?<br /> <br /> <span style="background-color: white; color: #444444; font-family: Arial; font-size: 12px; line-height: 16px; white-space: pre-wrap;">Posted by <a href="https://plus.google.com/+CaseyCarey" target="_blank">Casey Carey</a>, Google Analytics team</span></div> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2015/08/affiliate-attribution-putting-pieces.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Affiliate Attribution: Putting the Pieces Together&url=https://analytics.googleblog.com/2015/08/affiliate-attribution-putting-pieces.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2015/08/affiliate-attribution-putting-pieces.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8891682388449312281' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/08/google-analytics-user-conference-gday.html' itemprop='url' title='Google Analytics User Conference: G’day Australia'> Google Analytics User Conference: G’day Australia </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 19, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt; text-align: left;"> <span style="font-family: Arial; font-size: 12px; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The </span><a href="http://www.lovesdata.com/conference/?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="line-height: 1.38; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 12px; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Australian Google Analytics User Conference</span></a><span style="font-family: Arial; font-size: 12px; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"> is worth clearing your diaries for, with some of the most well-known and respected international industry influencers making their way to Sydney and Melbourne to present at the conference this September.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hosted by Google Certified Partners, </span><a href="http://www.lovesdata.com/?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Loves Data</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, you’ll be learning about the latest features, what’s trending and popular, best practices and uncovering ways to get the most out of Google Analytics. Topics covered include: making sure digital analytics is indispensable to your organisation; applying analytics frameworks to your whole organisation; improving your data quality and collection; data insights you can action; and presenting data to get results. </span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Presenting the keynote is </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jim Sterne</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Chairman of the Digital Analytics Association, founder of eMetrics and also known as the godfather of analytics. Joining him are two speakers from Google in the US:</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Krista Seiden</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Google Product Manager and Analytics Advocate and </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mike Kwong</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Senior Staff Software Engineer. </span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Other leading international industry influencers presenting at the conference include </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Simo Ahava</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Google Developer Expert; Reaktor), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chris Chapo</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Enjoy), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Benjamin Mangold </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Loves Data),</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Lea Pica </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Consultant, Leapica.com), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chris Samila </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Optimizely), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Carey Wilkins</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Evolytics) and </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tim Wilson</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Web Analytics Demystified).  </span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Expect to network with other like-minded data enthusiasts, marketers, developers and strategists, plus get to know the speakers better during the Conference’s Ask Me Anything session. We’ve even covered our bases for those seeking next-level expertise with a marketing or technical </span><a href="http://www.lovesdata.com/conference/masterclass?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">masterclass</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> available the day before the conference. Find out more information about the </span><a href="http://www.lovesdata.com/conference/speakers?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">speakers</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and check out the </span><a href="http://www.lovesdata.com/conference/program/?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">full program</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Last year’s conference sold out way in advance and this year’s conference is heading in the same direction. </span><a href="http://lovesdata.com/conference?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Book your tickets</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> now to avoid disappointment. </span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Event details Sydney</span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Masterclass & Conference | 8 & 9 September 2015</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Event details Melbourne</span></div> <div style="text-align: left;"> <span style="font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Masterclass & Conference | 10 & 11 September 2015</span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Posted by Will Pryor, Google Analytics team</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 10pt; text-align: left;"> <span style="font-family: Arial; font-size: 12px; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The </span><a href="http://www.lovesdata.com/conference/?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="line-height: 1.38; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 12px; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Australian Google Analytics User Conference</span></a><span style="font-family: Arial; font-size: 12px; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;"> is worth clearing your diaries for, with some of the most well-known and respected international industry influencers making their way to Sydney and Melbourne to present at the conference this September.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hosted by Google Certified Partners, </span><a href="http://www.lovesdata.com/?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Loves Data</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, you’ll be learning about the latest features, what’s trending and popular, best practices and uncovering ways to get the most out of Google Analytics. Topics covered include: making sure digital analytics is indispensable to your organisation; applying analytics frameworks to your whole organisation; improving your data quality and collection; data insights you can action; and presenting data to get results. </span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Presenting the keynote is </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jim Sterne</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Chairman of the Digital Analytics Association, founder of eMetrics and also known as the godfather of analytics. Joining him are two speakers from Google in the US:</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Krista Seiden</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Google Product Manager and Analytics Advocate and </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mike Kwong</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Senior Staff Software Engineer. </span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Other leading international industry influencers presenting at the conference include </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Simo Ahava</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Google Developer Expert; Reaktor), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chris Chapo</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Enjoy), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Benjamin Mangold </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Loves Data),</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Lea Pica </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Consultant, Leapica.com), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chris Samila </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Optimizely), </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Carey Wilkins</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Evolytics) and </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tim Wilson</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (Web Analytics Demystified).  </span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Expect to network with other like-minded data enthusiasts, marketers, developers and strategists, plus get to know the speakers better during the Conference’s Ask Me Anything session. We’ve even covered our bases for those seeking next-level expertise with a marketing or technical </span><a href="http://www.lovesdata.com/conference/masterclass?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">masterclass</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> available the day before the conference. Find out more information about the </span><a href="http://www.lovesdata.com/conference/speakers?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">speakers</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and check out the </span><a href="http://www.lovesdata.com/conference/program/?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">full program</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Last year’s conference sold out way in advance and this year’s conference is heading in the same direction. </span><a href="http://lovesdata.com/conference?utm_source=google-blog&utm_medium=referral&utm_campaign=2015ac" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Book your tickets</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> now to avoid disappointment. </span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Event details Sydney</span></div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Masterclass & Conference | 8 & 9 September 2015</span></div> <div style="text-align: left;"> <b style="font-weight: normal;"><br /></b> </div> <div style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Event details Melbourne</span></div> <div style="text-align: left;"> <span style="font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Masterclass & Conference | 10 & 11 September 2015</span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Arial; font-size: 12px; vertical-align: baseline; white-space: pre-wrap;">Posted by Will Pryor, Google Analytics team</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2015/08/google-analytics-user-conference-gday.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics User Conference: G’day Australia&url=https://analytics.googleblog.com/2015/08/google-analytics-user-conference-gday.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2015/08/google-analytics-user-conference-gday.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7272155053630271180' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/08/google-analytics-conference-nordic-in.html' itemprop='url' title='Google Analytics Conference Nordic in Stockholm, Sweden'> Google Analytics Conference Nordic in Stockholm, Sweden </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 17, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Join the Google Analytics Certified Partners for <a href="http://www.analyticsconference.se/?utm_source=google&utm_medium=blog&utm_campaign=ga-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">Google Analytics Conference Nordic</span></a> in Sweden. </div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> The event takes place August 26 in Stockholm, Sweden, and is followed by a <a href="http://www.wednesdayrelations.org/alla-event/evenemang/362-google-analytics-power-user-training/?utm_source=google&utm_medium=blog&utm_campaign=ga-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">workshop</span></a> on August 27.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Started based on an initiative by <a href="http://www.outfox.com/web-analytics/?utm_source=google&utm_medium=blog&utm_campaign=analytics-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">Outfox</span></a>, who gathered the other Google Analytics Certified Partners, the conference is now returning for the fifth consecutive year.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> <b>Our Stockholm conference includes:</b></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • Case studies from businesses and other organizations, such as The Swedish Society for Nature Conservation, Viaplay, and Storebrand. In other words, Google Analytics for sales, entertainment, non-profits, insurance, and more!</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • Expert presentations by Google Analytics Certified Partners.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • Opportunities to interact with peers and experts</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • ...much more!</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> The conference is being visited by two top speakers from Google, Sagnik Nandy and Daniel Waisberg.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Sagnik Nandy is technical leader and manager of several Analytics and Reporting efforts in Google. He has hands on experience in building, scaling, deploying and managing large scale systems used by millions of web sites around the world. </div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Daniel Waisberg is Analytics Advocate at Google, where he is responsible for fostering Google Analytics by educating and inspiring Online Marketing professionals. Both at Google and his previous positions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior. </div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Besides meeting Google, you’ll meet several Nordic Google Analytics Certified Partners. You will also meet and learn from several end users who use Google Analytics on a daily basis.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(18, 85, 204); -webkit-text-stroke-width: initial; color: #1255cc; font-family: Arial; font-size: 12px;"> <span style="-webkit-text-stroke-color: rgb(35, 35, 35); color: #232323;">To join us in Stockholm in August, <a href="http://www.analyticsconference.se/?utm_source=google&utm_medium=blog&utm_campaign=ga-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">visit the conference site and secure your ticket</span></a>.</span></div> <div style="-webkit-text-stroke-color: rgb(18, 85, 204); -webkit-text-stroke-width: initial; color: #1255cc; font-family: Arial; font-size: 12px;"> <span style="-webkit-text-stroke-color: rgb(35, 35, 35); color: #232323;"><br /></span></div> <br /> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> <i>Posted by Lars Johansson, Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Join the Google Analytics Certified Partners for <a href="http://www.analyticsconference.se/?utm_source=google&utm_medium=blog&utm_campaign=ga-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">Google Analytics Conference Nordic</span></a> in Sweden. </div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> The event takes place August 26 in Stockholm, Sweden, and is followed by a <a href="http://www.wednesdayrelations.org/alla-event/evenemang/362-google-analytics-power-user-training/?utm_source=google&utm_medium=blog&utm_campaign=ga-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">workshop</span></a> on August 27.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Started based on an initiative by <a href="http://www.outfox.com/web-analytics/?utm_source=google&utm_medium=blog&utm_campaign=analytics-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">Outfox</span></a>, who gathered the other Google Analytics Certified Partners, the conference is now returning for the fifth consecutive year.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> <b>Our Stockholm conference includes:</b></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • Case studies from businesses and other organizations, such as The Swedish Society for Nature Conservation, Viaplay, and Storebrand. In other words, Google Analytics for sales, entertainment, non-profits, insurance, and more!</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • Expert presentations by Google Analytics Certified Partners.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • Opportunities to interact with peers and experts</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;">  • ...much more!</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> The conference is being visited by two top speakers from Google, Sagnik Nandy and Daniel Waisberg.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Sagnik Nandy is technical leader and manager of several Analytics and Reporting efforts in Google. He has hands on experience in building, scaling, deploying and managing large scale systems used by millions of web sites around the world. </div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Daniel Waisberg is Analytics Advocate at Google, where he is responsible for fostering Google Analytics by educating and inspiring Online Marketing professionals. Both at Google and his previous positions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior. </div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> Besides meeting Google, you’ll meet several Nordic Google Analytics Certified Partners. You will also meet and learn from several end users who use Google Analytics on a daily basis.</div> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="-webkit-text-stroke-color: rgb(18, 85, 204); -webkit-text-stroke-width: initial; color: #1255cc; font-family: Arial; font-size: 12px;"> <span style="-webkit-text-stroke-color: rgb(35, 35, 35); color: #232323;">To join us in Stockholm in August, <a href="http://www.analyticsconference.se/?utm_source=google&utm_medium=blog&utm_campaign=ga-blog"><span style="-webkit-text-stroke-color: rgb(18, 85, 204); color: #1255cc;">visit the conference site and secure your ticket</span></a>.</span></div> <div style="-webkit-text-stroke-color: rgb(18, 85, 204); -webkit-text-stroke-width: initial; color: #1255cc; font-family: Arial; font-size: 12px;"> <span style="-webkit-text-stroke-color: rgb(35, 35, 35); color: #232323;"><br /></span></div> <br /> <div style="-webkit-text-stroke-color: rgb(35, 35, 35); -webkit-text-stroke-width: initial; color: #232323; font-family: Arial; font-size: 12px;"> <i>Posted by Lars Johansson, Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller</i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2015/08/google-analytics-conference-nordic-in.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics Conference Nordic in Stockholm, Sweden&url=https://analytics.googleblog.com/2015/08/google-analytics-conference-nordic-in.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2015/08/google-analytics-conference-nordic-in.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1045377150290337609' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2015/08/dominos-increases-monthly-revenue-by-6.html' itemprop='url' title='Domino’s Increases Monthly Revenue by 6% With Google Analytics Premium and Google Tag Manager'> Domino’s Increases Monthly Revenue by 6% With Google Analytics Premium and Google Tag Manager </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 4, 2015 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="p1"> <span class="s2"><a href="https://www.dominos.co.uk/">Domino’s</a></span><span class="s1"> is one of the world’s leading pizza purveyors, having delivered 76 million pizzas only in the UK and Ireland in 2014. That’s a lot of pizza. In these markets, online sales increased 30% year over year and currently account for almost 70% of all sales; 44% of those online sales were made via mobile devices in 2014 (as opposed to only 31% in 2013).</span></div> <div class="p1"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">With such a large online presence, Domino’s is always on the cutting edge of technology, enabling customers to order pizzas from virtually any device and platform. To drive success, the team knew they must break down silos, connect data sets, and gain efficient reporting to get a more holistic and actionable view of customer behavior.</span></div> <div class="p2"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">Domino’s partnered with <a href="http://www.dbi.io/uk/"><span class="s2">DBi</span></a>, a Google Analytics Premium Authorized Reseller, in order to make the most out of their online data. They worked together to create a unified marketing measurement platform, using Google Analytics Premium, Google Tag Manager, and Google BigQuery to integrate digital data sources and CRM data in an effective and scalable way.</span><br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-l-z1ztJHgfXP1SlWyaDK0uATsu7NOOYUIq_y5lfHErnpWu7p57O-495fQAYR9qYHzvOmqUZvkoClhXgGFEbULr_9jamDirRWN3mCvtBeniKoCl6CvXpJfYGbaCimWZTqTJnp/s1600/google-analytics-domino.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-l-z1ztJHgfXP1SlWyaDK0uATsu7NOOYUIq_y5lfHErnpWu7p57O-495fQAYR9qYHzvOmqUZvkoClhXgGFEbULr_9jamDirRWN3mCvtBeniKoCl6CvXpJfYGbaCimWZTqTJnp/s1600/google-analytics-domino.jpg" /></a></div> <div class="p3"> <br /></div> <div class="p3"> <br /></div> <div class="p2"> <span class="s1">Domino’s deployed Google Tag Manager across apps and websites, setting customized tags for all of the company’s Ecommerce tracking and reporting needs. Despite there being a large number of unique containers, <a href="https://developers.google.com/tag-manager/devguide"><span class="s2">data layer consistency</span></a> made it easy to duplicate tags and rules - a significant time-saver and error preventor for Domino’s. </span></div> <div class="p2"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">Domino’s used the <a href="https://support.google.com/analytics/answer/3437618"><span class="s2">BigQuery Export feature</span></a> in Google Analytics Premium to automatically export raw data to a BigQuery project on a daily basis. They also uploaded daily CRM data into BigQuery through a secured FTP location and the BigQuery API. Following the process described above, CRM data became easily merged with Google Analytics behavioral data via transaction IDs.</span></div> <blockquote class="tr_bq"> <span class="s1"><i>“Google Analytics Premium, combined with Google Tag Manager and BigQuery, has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Google Analytics Premium.” —<a href="https://www.linkedin.com/in/nickdutch"><span class="s2">Nick Dutch</span></a>, Head of Digital, Domino’s</i></span></blockquote> <div class="p2"> <span class="s1">Below are the main outcomes from the implementations and analyses discussed above.</span></div> <ul class="ul1"> <li class="li5"><span class="s1">Realized an immediate 6% increase in monthly revenue<br /> </span></li> <li class="li5"><span class="s1">Saved 80% YOY in ad serving and operations costs<br /> </span></li> <li class="li5"><span class="s1">Increased agility with streamlined tag management<br /> </span></li> <li class="li2"><span class="s1">Obtained easy access to powerful reporting and customized dashboards <br /> </span></li> </ul> <div class="p2"> <b><span class="s2"><a href="https://static.googleusercontent.com/media/www.google.com/en/us/analytics/customers/pdfs/dominos.pdf">Read the full case study</a></span><span class="s1"> to learn more about how DBi and Domino’s worked together to create a unified data reporting and analysis platform.</span></b></div> <div class="p2"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">Posted by <a href="https://plus.google.com/+DanielWaisberg/"><span class="s2">Daniel Waisberg</span></a>, Analytics Advocate</span></div> <div class="p1" style="text-align: left;"> </div> <div class="p6"> <span class="s1"></span><br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="p1"> <span class="s2"><a href="https://www.dominos.co.uk/">Domino’s</a></span><span class="s1"> is one of the world’s leading pizza purveyors, having delivered 76 million pizzas only in the UK and Ireland in 2014. That’s a lot of pizza. In these markets, online sales increased 30% year over year and currently account for almost 70% of all sales; 44% of those online sales were made via mobile devices in 2014 (as opposed to only 31% in 2013).</span></div> <div class="p1"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">With such a large online presence, Domino’s is always on the cutting edge of technology, enabling customers to order pizzas from virtually any device and platform. To drive success, the team knew they must break down silos, connect data sets, and gain efficient reporting to get a more holistic and actionable view of customer behavior.</span></div> <div class="p2"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">Domino’s partnered with <a href="http://www.dbi.io/uk/"><span class="s2">DBi</span></a>, a Google Analytics Premium Authorized Reseller, in order to make the most out of their online data. They worked together to create a unified marketing measurement platform, using Google Analytics Premium, Google Tag Manager, and Google BigQuery to integrate digital data sources and CRM data in an effective and scalable way.</span><br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-l-z1ztJHgfXP1SlWyaDK0uATsu7NOOYUIq_y5lfHErnpWu7p57O-495fQAYR9qYHzvOmqUZvkoClhXgGFEbULr_9jamDirRWN3mCvtBeniKoCl6CvXpJfYGbaCimWZTqTJnp/s1600/google-analytics-domino.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-l-z1ztJHgfXP1SlWyaDK0uATsu7NOOYUIq_y5lfHErnpWu7p57O-495fQAYR9qYHzvOmqUZvkoClhXgGFEbULr_9jamDirRWN3mCvtBeniKoCl6CvXpJfYGbaCimWZTqTJnp/s1600/google-analytics-domino.jpg" /></a></div> <div class="p3"> <br /></div> <div class="p3"> <br /></div> <div class="p2"> <span class="s1">Domino’s deployed Google Tag Manager across apps and websites, setting customized tags for all of the company’s Ecommerce tracking and reporting needs. Despite there being a large number of unique containers, <a href="https://developers.google.com/tag-manager/devguide"><span class="s2">data layer consistency</span></a> made it easy to duplicate tags and rules - a significant time-saver and error preventor for Domino’s. </span></div> <div class="p2"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">Domino’s used the <a href="https://support.google.com/analytics/answer/3437618"><span class="s2">BigQuery Export feature</span></a> in Google Analytics Premium to automatically export raw data to a BigQuery project on a daily basis. They also uploaded daily CRM data into BigQuery through a secured FTP location and the BigQuery API. Following the process described above, CRM data became easily merged with Google Analytics behavioral data via transaction IDs.</span></div> <blockquote class="tr_bq"> <span class="s1"><i>“Google Analytics Premium, combined with Google Tag Manager and BigQuery, has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Google Analytics Premium.” —<a href="https://www.linkedin.com/in/nickdutch"><span class="s2">Nick Dutch</span></a>, Head of Digital, Domino’s</i></span></blockquote> <div class="p2"> <span class="s1">Below are the main outcomes from the implementations and analyses discussed above.</span></div> <ul class="ul1"> <li class="li5"><span class="s1">Realized an immediate 6% increase in monthly revenue<br /> </span></li> <li class="li5"><span class="s1">Saved 80% YOY in ad serving and operations costs<br /> </span></li> <li class="li5"><span class="s1">Increased agility with streamlined tag management<br /> </span></li> <li class="li2"><span class="s1">Obtained easy access to powerful reporting and customized dashboards <br /> </span></li> </ul> <div class="p2"> <b><span class="s2"><a href="https://static.googleusercontent.com/media/www.google.com/en/us/analytics/customers/pdfs/dominos.pdf">Read the full case study</a></span><span class="s1"> to learn more about how DBi and Domino’s worked together to create a unified data reporting and analysis platform.</span></b></div> <div class="p2"> <span class="s1"><br /></span></div> <div class="p2"> <span class="s1">Posted by <a href="https://plus.google.com/+DanielWaisberg/"><span class="s2">Daniel Waisberg</span></a>, Analytics Advocate</span></div> <div class="p1" style="text-align: left;"> </div> <div class="p6"> <span class="s1"></span><br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2015/08/dominos-increases-monthly-revenue-by-6.html'> <img alt='Share on Google+' height='24' 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href='https://analytics.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div 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