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} #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABEAAAARCAYAAAA7bUf6AAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAUxJREFUeNpiNDY23s9AAMycOfM7UF05kHkZmzwTMkdSUhKrIcXFxZy3bt3qBjIN8RrS09PDsHnzZjCNDr58+cKQlpbGDjSoHcg1w2oIyAUODg5gARCNzUVIBrUCuVYYhjx//pzhwIEDYAEQDeJjA1CDWIAGNQK59jBxRuSABbkAlwHIgIeHh2HWrFn/1NTU2oDcvSgBS4wBSC5iArqoCsj1YGIgEyAZVMoEchqlBjEB/cZAiUHg2AEGznpKDAImxOeM////B4VLKtBvEUCngZ1ILKivr3/u6+ubBzJAGZQ9gC5aQoqLgAY8BhkAZL4BuQQkxgXE34A4BuiiZEIuAhrwEGhAEZD5DpzYoIaA2UAM4kQADUrHZRDUgAIg8wO2XAwzbQXQa5OweQ1owB10AyA6gS7BgX1u3ry5397eHow3bdo0EyjGi00tQIABANPgyAH1q1eaAAAAAElFTkSuQmCC"); 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} #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2494411554931819354' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/05/deliver-more-relevant-experiences-with-optimize-and-adwords-pmm.html' itemprop='url' title='Deliver more relevant experiences with Optimize and AdWords '> Deliver more relevant experiences with Optimize and AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 30, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.<br /> <br /> <h3 style="text-align: left;"> How Spotify boosted conversions with Optimize and AdWords </h3> <div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"> <br /></div> <div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaj69gyf7zWJ7TVTiEtuxq_zKHspvzRkmhyGtgH_vwDMU_1P8rGU2Mgf4UecRiIRf6EZtuZteAbAzVgCYnb4rvMUGj3tO4p8Nv7i9msFyL77UcsAQBpX-NQUIdpDqTq1XFbS1/s1600/Spotify_Logo_RGB_Green.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaj69gyf7zWJ7TVTiEtuxq_zKHspvzRkmhyGtgH_vwDMU_1P8rGU2Mgf4UecRiIRf6EZtuZteAbAzVgCYnb4rvMUGj3tO4p8Nv7i9msFyL77UcsAQBpX-NQUIdpDqTq1XFbS1/s320/Spotify_Logo_RGB_Green.jpg" width="200" /></a>Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription.  <br /> <br /> Using the AdWords integration with Optimize 360 (the enterprise version of Optimize), Spotify ran an experiment that focused on users in Germany who had searched for "audiobooks" on Google and clicked through on their search ad. Half of these users were shown a custom landing page dedicated to audiobooks, while the other half were shown the standard page. The custom landing page increased Spotify’s premium subscriptions by 24%.  <br /> <br /> ”Before, it was a fairly slow process to get all these tests done. Now, with Optimize 360, we can have 20 or more tests running at the same time. It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing,” said Joost de Schepper, Spotify’s Head of Conversion Optimization.<br /> <div class="separator" style="clear: both; text-align: center;"> <br /></div> </div> <br /> <br /> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <div> <br /></div> <div> <div style="text-align: center;"> <a href="https://youtu.be/_dGBMiTs4Ic" target="_blank">Watch Spotify's video case study to learn more.</a> </div> </div> <div> <br /> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/_dGBMiTs4Ic/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/_dGBMiTs4Ic?feature=player_embedded" width="550"></iframe></div> <br /> <br /></div> <h3 style="text-align: left;"> Driving your own results</h3> <div> <br /></div> Today, we’re announcing three new updates to make it easier for all marketers to realize the benefits that Spotify saw from easily testing and creating more relevant landing pages: <br /> <br /> <blockquote> 1. Connect Optimize with the new AdWords experience<br /> <br /> You can connect Optimize to AdWords in just a few steps. <a href="https://support.google.com/optimize/answer/7441215?hl=en" target="_blank">Follow these instructions</a> to get started.<br /> <br /> Not using the new AdWords experience yet? <a href="https://adwords.google.com/navi/start?flowid=awni&host=awn" target="_blank">Make the switch</a> to gain access to more actionable insights and faster access to new features.<br /> <br /> 2. Link multiple AdWords accounts at once<br /> <br /> For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.<br /> <br /> Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, <a href="https://adwords.google.com/navi/start?flowid=awni&host=awn" target="_blank">switch to the new AdWords experience</a>, and then you’ll see an option to link your manager account in your Linked accounts, <a href="https://support.google.com/optimize/answer/7441215?hl=en&ref_topic=7310368" target="_blank">learn more</a>.<br /> <br /> 3. Gain more flexibility with your keywords<br /> <br /> You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.</blockquote> <br /> With the Optimize and AdWords integration, driving results through A/B testing is fast and simple. <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q2-gbl-all-optimize&utm_content=deliver-more-relevant-experiences-with-optimize-and-adwords" target="_blank">Sign-up for an Optimize account</a> at no charge and get started today.<br /> <br /> Happy Optimizing!<br /> <br /> <br /> <div> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.<br /> <br /> <h3 style="text-align: left;"> How Spotify boosted conversions with Optimize and AdWords </h3> <div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"> <br /></div> <div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaj69gyf7zWJ7TVTiEtuxq_zKHspvzRkmhyGtgH_vwDMU_1P8rGU2Mgf4UecRiIRf6EZtuZteAbAzVgCYnb4rvMUGj3tO4p8Nv7i9msFyL77UcsAQBpX-NQUIdpDqTq1XFbS1/s1600/Spotify_Logo_RGB_Green.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaj69gyf7zWJ7TVTiEtuxq_zKHspvzRkmhyGtgH_vwDMU_1P8rGU2Mgf4UecRiIRf6EZtuZteAbAzVgCYnb4rvMUGj3tO4p8Nv7i9msFyL77UcsAQBpX-NQUIdpDqTq1XFbS1/s320/Spotify_Logo_RGB_Green.jpg" width="200" /></a>Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription.  <br /> <br /> Using the AdWords integration with Optimize 360 (the enterprise version of Optimize), Spotify ran an experiment that focused on users in Germany who had searched for "audiobooks" on Google and clicked through on their search ad. Half of these users were shown a custom landing page dedicated to audiobooks, while the other half were shown the standard page. The custom landing page increased Spotify’s premium subscriptions by 24%.  <br /> <br /> ”Before, it was a fairly slow process to get all these tests done. Now, with Optimize 360, we can have 20 or more tests running at the same time. It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing,” said Joost de Schepper, Spotify’s Head of Conversion Optimization.<br /> <div class="separator" style="clear: both; text-align: center;"> <br /></div> </div> <br /> <br /> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <div> <br /></div> <div> <div style="text-align: center;"> <a href="https://youtu.be/_dGBMiTs4Ic" target="_blank">Watch Spotify's video case study to learn more.</a> </div> </div> <div> <br /> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/_dGBMiTs4Ic/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/_dGBMiTs4Ic?feature=player_embedded" width="550"></iframe></div> <br /> <br /></div> <h3 style="text-align: left;"> Driving your own results</h3> <div> <br /></div> Today, we’re announcing three new updates to make it easier for all marketers to realize the benefits that Spotify saw from easily testing and creating more relevant landing pages: <br /> <br /> <blockquote> 1. Connect Optimize with the new AdWords experience<br /> <br /> You can connect Optimize to AdWords in just a few steps. <a href="https://support.google.com/optimize/answer/7441215?hl=en" target="_blank">Follow these instructions</a> to get started.<br /> <br /> Not using the new AdWords experience yet? <a href="https://adwords.google.com/navi/start?flowid=awni&host=awn" target="_blank">Make the switch</a> to gain access to more actionable insights and faster access to new features.<br /> <br /> 2. Link multiple AdWords accounts at once<br /> <br /> For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.<br /> <br /> Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, <a href="https://adwords.google.com/navi/start?flowid=awni&host=awn" target="_blank">switch to the new AdWords experience</a>, and then you’ll see an option to link your manager account in your Linked accounts, <a href="https://support.google.com/optimize/answer/7441215?hl=en&ref_topic=7310368" target="_blank">learn more</a>.<br /> <br /> 3. Gain more flexibility with your keywords<br /> <br /> You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.</blockquote> <br /> With the Optimize and AdWords integration, driving results through A/B testing is fast and simple. <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q2-gbl-all-optimize&utm_content=deliver-more-relevant-experiences-with-optimize-and-adwords" target="_blank">Sign-up for an Optimize account</a> at no charge and get started today.<br /> <br /> Happy Optimizing!<br /> <br /> <br /> <div> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/05/deliver-more-relevant-experiences-with-optimize-and-adwords-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Deliver more relevant experiences with Optimize and AdWords &url=https://analytics.googleblog.com/2018/05/deliver-more-relevant-experiences-with-optimize-and-adwords-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/05/deliver-more-relevant-experiences-with-optimize-and-adwords-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2698280240402611498' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/03/is-optimize-set-up-correctly-on-your-site-let-us-double-check-for-you-pmm.html' itemprop='url' title='Is Optimize set up correctly on your site? Let us double-check for you. '> Is Optimize set up correctly on your site? Let us double-check for you. </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 29, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their own.<br /> <br /> A/B testing with tools like Optimize drives results. In <a href="https://www.emarketer.com/Chart/Methods-that-Client-Side-Marketers-Worldwide-Consider-Highly-Valuable-Improving-Conversion-Rates-2016-2017-of-respondents/213804">a recent survey</a>, 72% of marketers found A/B testing to be a highly valuable method for improving conversion rates.<br /> <br /> But we’ve heard from businesses that while testing in Optimize is easy, setting it up could be easier.  <br /> <br /> Good news: We’re introducing a new feature that helps make sure Optimize is set up and working the way it’s supposed to.<br /> <br /> <h3 style="text-align: left;"> Let Optimize double-check your code </h3> <br /> With Installation Diagnostics, Optimize will automatically alert and advise you on potential issues with your Optimize code each time you create a test. At a glance, you’ll see if your Optimize setup is correct and if you’re ready to run a test.<br /> <br /> Let’s say you create a new page on your site but forget to add the Optimize code. Later, when you are creating a test for that page, Optimize will tell you that the necessary code isn’t installed. You’ll have the opportunity to fix the issue and then launch your test. Moving forward, you can be confident that your test results won’t be disrupted by an incorrect setup.<br /> <br /> Optimize will alert you about other issues too - including if Google Analytics code isn’t installed on a page, or if an old version of Analytics code is installed. Then you can make changes to ensure you’ll be able to measure the performance of your experiment. <a href="https://support.google.com/optimize/answer/7577190?hl=en" target="_blank">Learn more.</a><br /> <br /> <h3 style="text-align: left;"> Try it yourself </h3> <br /> Today’s top businesses are testing their way to success. They’re valuing data over opinions. <a href="https://www.thinkwithgoogle.com/marketing-resources/data-measurement/benefits-of-failure-marketing-analytics/" target="_blank">They’re constantly learning — even from failures and mistakes.</a> And they’re using their findings to improve the customer experience.<br /> <br /> Whether your business is big, small, or somewhere in between, you can follow their lead. <strong><a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=is-optimize-set-up-correctly-on-your-site-let-us-double-check-for-you">Try Optimize now</a></strong> and get ready to gain deep insights about your customers so you can enhance their web experiences like never before. <br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their own.<br /> <br /> A/B testing with tools like Optimize drives results. In <a href="https://www.emarketer.com/Chart/Methods-that-Client-Side-Marketers-Worldwide-Consider-Highly-Valuable-Improving-Conversion-Rates-2016-2017-of-respondents/213804">a recent survey</a>, 72% of marketers found A/B testing to be a highly valuable method for improving conversion rates.<br /> <br /> But we’ve heard from businesses that while testing in Optimize is easy, setting it up could be easier.  <br /> <br /> Good news: We’re introducing a new feature that helps make sure Optimize is set up and working the way it’s supposed to.<br /> <br /> <h3 style="text-align: left;"> Let Optimize double-check your code </h3> <br /> With Installation Diagnostics, Optimize will automatically alert and advise you on potential issues with your Optimize code each time you create a test. At a glance, you’ll see if your Optimize setup is correct and if you’re ready to run a test.<br /> <br /> Let’s say you create a new page on your site but forget to add the Optimize code. Later, when you are creating a test for that page, Optimize will tell you that the necessary code isn’t installed. You’ll have the opportunity to fix the issue and then launch your test. Moving forward, you can be confident that your test results won’t be disrupted by an incorrect setup.<br /> <br /> Optimize will alert you about other issues too - including if Google Analytics code isn’t installed on a page, or if an old version of Analytics code is installed. Then you can make changes to ensure you’ll be able to measure the performance of your experiment. <a href="https://support.google.com/optimize/answer/7577190?hl=en" target="_blank">Learn more.</a><br /> <br /> <h3 style="text-align: left;"> Try it yourself </h3> <br /> Today’s top businesses are testing their way to success. They’re valuing data over opinions. <a href="https://www.thinkwithgoogle.com/marketing-resources/data-measurement/benefits-of-failure-marketing-analytics/" target="_blank">They’re constantly learning — even from failures and mistakes.</a> And they’re using their findings to improve the customer experience.<br /> <br /> Whether your business is big, small, or somewhere in between, you can follow their lead. <strong><a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=is-optimize-set-up-correctly-on-your-site-let-us-double-check-for-you">Try Optimize now</a></strong> and get ready to gain deep insights about your customers so you can enhance their web experiences like never before. <br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/03/is-optimize-set-up-correctly-on-your-site-let-us-double-check-for-you-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Is Optimize set up correctly on your site? Let us double-check for you. &url=https://analytics.googleblog.com/2018/03/is-optimize-set-up-correctly-on-your-site-let-us-double-check-for-you-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/03/is-optimize-set-up-correctly-on-your-site-let-us-double-check-for-you-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3225080988225691818' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/03/more-reasons-to-get-started-with-google-optimize-pmm.html' itemprop='url' title='More reasons to get started with Google Optimize'> More reasons to get started with Google Optimize </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 1, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since <a href="https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html" target="_blank"><span id="goog_139777181"></span>releasing Optimize last year<span id="goog_139777182"></span></a>, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new initiatives that will help businesses take even bigger steps when improving their sites.<br /> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> Higher experiment limit </h3> Many of our users have given us the feedback that the current limit of 3 simultaneous running experiments is too low. This limit forces them to make difficult tradeoffs about which tests and customer segments should be prioritized. To help address this, we will soon be increasing this limit to 5 experiments. We believe this will give you more opportunity to use Optimize across your entire site.<br /> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> New “Getting started with Google Optimize” video series </h3> For many, running website tests may appear to be a daunting task. To make things easier, for anyone completely new to testing or recently started using Optimize, we’ve created a “Getting started with Google Optimize” video series. This will help you start testing in no time. Plus, you can watch the entire series in less than 15 minutes!<br /> <br /> <em> Optimize Overview: Quick primer on what Optimize is and how it can help you</em><br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/1bkpuvyW_48/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/1bkpuvyW_48?feature=player_embedded" width="560"></iframe></div> <br /> <br /> <br /> <div style="text-align: center;"> <em> Set up your account: Shows you how to link to Google Analytics and get your site ready to run tests </em> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/NCg6VxtKN0c/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/NCg6VxtKN0c?feature=player_embedded" width="560"></iframe></div> <br /> <br /> <div style="text-align: center;"> <em> Create your first experiment: Use the Optimize editor to change your site without writing any code </em> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/-RzATr0usnE/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/-RzATr0usnE?feature=player_embedded" width="560"></iframe></div> <br /> <br /> <div style="text-align: center;"> <em> Understanding your results: See how Optimize clearly tells you which changes worked best</em> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/sZ9VWhKgKVI/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/sZ9VWhKgKVI?feature=player_embedded" width="560"></iframe></div> <br /> Once you’re done watching the video series, be sure to <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=more-reasons-to-get-started-with-google-optimize" target="_blank">create an Optimize account</a>, if you don’t already have one.<br /> <br /> We hope you like these changes. Stay tuned, because there are more improvements coming! <br /> <span class="byline-author"><br /></span> <span class="byline-author"><br /></span> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since <a href="https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html" target="_blank"><span id="goog_139777181"></span>releasing Optimize last year<span id="goog_139777182"></span></a>, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new initiatives that will help businesses take even bigger steps when improving their sites.<br /> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> Higher experiment limit </h3> Many of our users have given us the feedback that the current limit of 3 simultaneous running experiments is too low. This limit forces them to make difficult tradeoffs about which tests and customer segments should be prioritized. To help address this, we will soon be increasing this limit to 5 experiments. We believe this will give you more opportunity to use Optimize across your entire site.<br /> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> New “Getting started with Google Optimize” video series </h3> For many, running website tests may appear to be a daunting task. To make things easier, for anyone completely new to testing or recently started using Optimize, we’ve created a “Getting started with Google Optimize” video series. This will help you start testing in no time. Plus, you can watch the entire series in less than 15 minutes!<br /> <br /> <em> Optimize Overview: Quick primer on what Optimize is and how it can help you</em><br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/1bkpuvyW_48/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/1bkpuvyW_48?feature=player_embedded" width="560"></iframe></div> <br /> <br /> <br /> <div style="text-align: center;"> <em> Set up your account: Shows you how to link to Google Analytics and get your site ready to run tests </em> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/NCg6VxtKN0c/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/NCg6VxtKN0c?feature=player_embedded" width="560"></iframe></div> <br /> <br /> <div style="text-align: center;"> <em> Create your first experiment: Use the Optimize editor to change your site without writing any code </em> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/-RzATr0usnE/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/-RzATr0usnE?feature=player_embedded" width="560"></iframe></div> <br /> <br /> <div style="text-align: center;"> <em> Understanding your results: See how Optimize clearly tells you which changes worked best</em> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/sZ9VWhKgKVI/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/sZ9VWhKgKVI?feature=player_embedded" width="560"></iframe></div> <br /> Once you’re done watching the video series, be sure to <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=more-reasons-to-get-started-with-google-optimize" target="_blank">create an Optimize account</a>, if you don’t already have one.<br /> <br /> We hope you like these changes. Stay tuned, because there are more improvements coming! <br /> <span class="byline-author"><br /></span> <span class="byline-author"><br /></span> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/03/more-reasons-to-get-started-with-google-optimize-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:More reasons to get started with Google Optimize&url=https://analytics.googleblog.com/2018/03/more-reasons-to-get-started-with-google-optimize-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/03/more-reasons-to-get-started-with-google-optimize-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='227580646863176146' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html' itemprop='url' title='Test and Build for Mobile with Google Optimize'> Test and Build for Mobile with Google Optimize </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> February 20, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While <a href="https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-page-speed-load-time/" target="_blank">40% of consumers will leave a web page that takes longer than three seconds to load</a>, 89% of people are likely to recommend a brand after a positive brand experience on mobile.<sup>1</sup> That's why getting your mobile site in shape is more important than ever.<br /> <br /> To create the seamless and responsive mobile site that consumers expect, you need the right tools, like <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Google Optimize</a>. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with <a href="https://www.google.com/analytics/optimize/compare/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Optimize 360</a>, our enterprise version. <br /> <br /> <h3> New! Preview your mobile site on any screen size </h3> <br /> While almost everyone has a mobile device, there are so many variations and screen sizes that it’s hard to take a one-size-fits-all approach to optimizing your mobile site. Now, once you’ve created your test page, you can use the new responsive editor to immediately preview what it looks like on any screen size. Or, if you want to see how it appears on a specific device, like a Nexus 7 or iPad, we’ve added more devices that you can select to preview. Learn more about the visual editor <a href="https://support.google.com/360suite/optimize/answer/6369964?hl=en&ref_topic=7037477" target="_blank">here</a>. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s1600/Copy+of+OptimizeEditor_v2+%25281%2529.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s640/Copy+of+OptimizeEditor_v2+%25281%2529.gif" width="640" /></a></div> <br /> <h3 style="text-align: left;"> Turn ideas to tests quickly </h3> <br /> The responsive visual editor in Optimize is just one solution to help marketers succeed on mobile. Our enterprise version, Optimize 360, makes it easy to make improvements to mobile sites efficiently and rapidly.<br /> <br /> Dutch airline carrier Transavia Airlines turned to Optimize 360 to try out different ideas on its mobile site. In fact, the team runs about 10 A/B tests each month on the site, all without having to spend significant time or effort. And the best part? Time spent on analyzing the success of site tests has fallen by 50%. This allows Transavia to focus more on testing to improve its mobile site. Learn more in <a href="http://services.google.com/fh/files/misc/case-study-with-google-optimize-360-transavia-cuts-mobile-homepage-bounce-rate-by-77-percent.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> The path to mobile excellence starts with the customer journey </h3> <br /> Need some help determining what should test on your mobile site? Google Analytics 360 is a great place to start. You’ll be able to analyze any customer interaction, from search to checkout, to figure out which points of your purchase process need help. Then, once you’ve determined where your site needs work, using Optimize 360 to take action is simple, since it’s natively integrated with Analytics 360.<br /> <br /> This is exactly how fashion retailer Mango used Analytics 360 and Optimize 360 to tackle its mobile site: After discovering that mobile visits to its online store had skyrocketed 50% year over year, Mango decided to dig a little deeper. In Analytics 360 Mango discovered that while many consumers browsed product listing pages, few were taking the next step to add products to their shopping cart. To reduce steps to checkout, Mango used Optimize 360 to include an “Add” button to product listing pages. This increased the number of users adding products to their carts by 49%. Find out more in <a href="http://services.google.com/fh/files/misc/case-study-mango-dresses-up-its-mobile-results-with-google-optimize-360.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> Ready to optimize your own mobile site? </h3> <br /> Start testing new mobile experiences with the responsive visual editor in Optimize. This update is one that can help marketers do more on mobile — because whether it’s changing a button or fine-tuning a homepage with quick A/B tests, we’ve learned that <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">small tweaks can make a big impact</a>.<br /> <br /> And, if you haven’t already, <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">sign up for a free Optimize account</a> and give it a try.<br /> <br /> <span style="font-size: x-small;"><sup>1</sup> Google / Purchased: "How Brand Experiences Inspire Consumer Action" April 2017. US Smartphone Owners 18+ = 2010, Brand Experiences = 17,726. </span><br /> <span style="font-size: x-small;"><br /></span> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While <a href="https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-page-speed-load-time/" target="_blank">40% of consumers will leave a web page that takes longer than three seconds to load</a>, 89% of people are likely to recommend a brand after a positive brand experience on mobile.<sup>1</sup> That's why getting your mobile site in shape is more important than ever.<br /> <br /> To create the seamless and responsive mobile site that consumers expect, you need the right tools, like <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Google Optimize</a>. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with <a href="https://www.google.com/analytics/optimize/compare/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">Optimize 360</a>, our enterprise version. <br /> <br /> <h3> New! Preview your mobile site on any screen size </h3> <br /> While almost everyone has a mobile device, there are so many variations and screen sizes that it’s hard to take a one-size-fits-all approach to optimizing your mobile site. Now, once you’ve created your test page, you can use the new responsive editor to immediately preview what it looks like on any screen size. Or, if you want to see how it appears on a specific device, like a Nexus 7 or iPad, we’ve added more devices that you can select to preview. Learn more about the visual editor <a href="https://support.google.com/360suite/optimize/answer/6369964?hl=en&ref_topic=7037477" target="_blank">here</a>. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s1600/Copy+of+OptimizeEditor_v2+%25281%2529.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitAAC7Enh0_vpLaOTc7O_UqrFhQsVCoAyq3LNFOKpkNbSizIllhjQ7ZOae1Y_O8cEYynBV3SmaIa44vaJM5JAoNDt6EnQqhsk9Dxai8L2Pr9OV8h20oLdB-uACp19Pr9kfxfWw/s640/Copy+of+OptimizeEditor_v2+%25281%2529.gif" width="640" /></a></div> <br /> <h3 style="text-align: left;"> Turn ideas to tests quickly </h3> <br /> The responsive visual editor in Optimize is just one solution to help marketers succeed on mobile. Our enterprise version, Optimize 360, makes it easy to make improvements to mobile sites efficiently and rapidly.<br /> <br /> Dutch airline carrier Transavia Airlines turned to Optimize 360 to try out different ideas on its mobile site. In fact, the team runs about 10 A/B tests each month on the site, all without having to spend significant time or effort. And the best part? Time spent on analyzing the success of site tests has fallen by 50%. This allows Transavia to focus more on testing to improve its mobile site. Learn more in <a href="http://services.google.com/fh/files/misc/case-study-with-google-optimize-360-transavia-cuts-mobile-homepage-bounce-rate-by-77-percent.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> The path to mobile excellence starts with the customer journey </h3> <br /> Need some help determining what should test on your mobile site? Google Analytics 360 is a great place to start. You’ll be able to analyze any customer interaction, from search to checkout, to figure out which points of your purchase process need help. Then, once you’ve determined where your site needs work, using Optimize 360 to take action is simple, since it’s natively integrated with Analytics 360.<br /> <br /> This is exactly how fashion retailer Mango used Analytics 360 and Optimize 360 to tackle its mobile site: After discovering that mobile visits to its online store had skyrocketed 50% year over year, Mango decided to dig a little deeper. In Analytics 360 Mango discovered that while many consumers browsed product listing pages, few were taking the next step to add products to their shopping cart. To reduce steps to checkout, Mango used Optimize 360 to include an “Add” button to product listing pages. This increased the number of users adding products to their carts by 49%. Find out more in <a href="http://services.google.com/fh/files/misc/case-study-mango-dresses-up-its-mobile-results-with-google-optimize-360.pdf" target="_blank">the full case study</a>. <br /> <br /> <h3 style="text-align: left;"> Ready to optimize your own mobile site? </h3> <br /> Start testing new mobile experiences with the responsive visual editor in Optimize. This update is one that can help marketers do more on mobile — because whether it’s changing a button or fine-tuning a homepage with quick A/B tests, we’ve learned that <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">small tweaks can make a big impact</a>.<br /> <br /> And, if you haven’t already, <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2018-q1-gbl-all-optimize&utm_content=test-and-build-for-mobile-with-google-optimize" target="_blank">sign up for a free Optimize account</a> and give it a try.<br /> <br /> <span style="font-size: x-small;"><sup>1</sup> Google / Purchased: "How Brand Experiences Inspire Consumer Action" April 2017. US Smartphone Owners 18+ = 2010, Brand Experiences = 17,726. </span><br /> <span style="font-size: x-small;"><br /></span> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Test and Build for Mobile with Google Optimize&url=https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2018/02/test-and-build-for-mobile-with-google-optimize-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5283193418071640239' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/11/better-ab-testing-with-firebase-xp.html' itemprop='url' title='Better A/B Testing with Firebase'> Better A/B Testing with Firebase </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 7, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>Earlier this year, the Google Optimize and Firebase teams worked together to bring A/B testing functionality to Firebase. Last week, at the Firebase Dev Summit, we announced that A/B testing is now available in beta to all app developers.</em><br /> <em><br /></em> <em>This post originally appeared on The Firebase Blog.</em></div> <h3 style="text-align: left;"> <span style="font-weight: normal;"><div style="text-align: center;"> <div style="font-style: italic;"> <br /></div> <br /></div> <br /> <br /> <br /> <br /> </span></h3> <h3 style="text-align: left;"> Announcing Better A/B Testing with Firebase </h3> <div style="text-align: left;"> <br /> <div style="text-align: left;"> If you're like most app developers, you know that small changes can often make a big difference in the long term success of your app. Whether it's the wording that goes into your "Purchase" button, the order in which dialogs appear in your sign-up flow, or how difficult you've made a particular level of a game, that attention to detail can often make the difference between an app that hits the top charts, or one that languishes. </div> <div style="text-align: left;"> <br /> <br /></div> <div style="text-align: left;"> But how do you know you've made the right changes? You can certainly make some educated guesses, ask friends, or run focus groups. But often, the best way to find out how your users will react to changes within your app is to simply try out those changes and see for yourself. And that's the idea behind A/B testing; it lets you release two (or more!) versions of your app simultaneously among randomly selected users to find out which version truly is more successful at getting the results you want. </div> <div style="text-align: left;"> <br /> <br /></div> <div style="text-align: left;"> And while Firebase Remote Config did allow you to perform some simple A/B testing through it's "random percentile" condition, we've gone ahead and added an entirely new experiment layer in Firebase that works with Remote Config and notifications to make it quick and easy to set up and measure sophisticated A/B tests. Let's take a quick tour of how it works!</div> <br /> <br /> <h3 style="text-align: left;"> Getting to Know the New A/B Testing Feature </h3> <div> <br /></div> With the new A/B testing feature, you can create an A/B test that will allow you to play with any combination of values that you can control through Remote Config. Setting up an A/B test allows you to define how the experiment will behave in a number of different ways, including determining how many of your users are involved with the experiment at first… <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHQ94mPnrVJmDhA432nqQaWxLYINiTTsD9uWYCvlL57KiC2nFP9s-xUEEMe2mvLdSn3zi1uXPZ_dMsia1fjDl4ktXqNV4Yre-uhGVf98RDCacKt7znHZqVLcts-18wwc0Jz01l/s1600/image4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="482" data-original-width="932" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHQ94mPnrVJmDhA432nqQaWxLYINiTTsD9uWYCvlL57KiC2nFP9s-xUEEMe2mvLdSn3zi1uXPZ_dMsia1fjDl4ktXqNV4Yre-uhGVf98RDCacKt7znHZqVLcts-18wwc0Jz01l/s640/image4.png" width="640" /></a></div> <br /> …how many variants you want to run, and how your app might behave differently for each variant… <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxXztK34P7pM0ux78ppDNs5RgrScFoM8Ari8V2JxnLq_uS-CfeenkCmCMb-Elb2zFWpAq32BqWxDr3UfDbzXSTXAMk4lx50FwfMvuEOkKdkMfud1n8JO6uiU2siwhytU8RhlnC/s1600/image2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="348" data-original-width="936" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxXztK34P7pM0ux78ppDNs5RgrScFoM8Ari8V2JxnLq_uS-CfeenkCmCMb-Elb2zFWpAq32BqWxDr3UfDbzXSTXAMk4lx50FwfMvuEOkKdkMfud1n8JO6uiU2siwhytU8RhlnC/s640/image2.png" width="640" /></a></div> <br /> ...and what the goal of the experiment is. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqHS6KrwhGk-2Ua2D4AeuPp4ZMH4GAJdFLiOTdoCSY9M8OHFjvdMeaGoUGFxEBDOx1C0b7fW-effWoxEwnt9IBS-ukbfYyMVGKm7UInIPiIZ0G_rgefbDa9SGcxMVl4ptBtTYC/s1600/image1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="279" data-original-width="921" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqHS6KrwhGk-2Ua2D4AeuPp4ZMH4GAJdFLiOTdoCSY9M8OHFjvdMeaGoUGFxEBDOx1C0b7fW-effWoxEwnt9IBS-ukbfYyMVGKm7UInIPiIZ0G_rgefbDa9SGcxMVl4ptBtTYC/s640/image1.png" width="640" /></a></div> <br /> Different experiments might have different desired goals, and A/B testing supports a number of common outcomes, like increasing overall revenue or retention in your app, reducing the number of crashes, or increasing the occurrence of any event you're measuring in Google Analytics for Firebase, such as finishing your in-app tutorial.<br /> <br /> Once you've defined your A/B test, Firebase takes over by delivering these different variations of your app to randomly-selected members of your audience. Firebase will then measure your users' behavior over time, and let you know when an experiment appears to be performing better, based on those goals you've defined earlier. Firebase A/B testing measures these results for you with the same Bayesian statistical models that power <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q4-gbl-all-optimize&utm_content=better-ab-testing-with-firebase" target="_blank">Google Optimize</a>, Google's free testing and personalization product for websites. <br /> <br /> <h3 style="text-align: left;"> Using A/B Tests for Better Onboarding: A Case Study </h3> <br /> <a href="https://play.google.com/store/apps/details?id=co.thefabulous.app&hl=en" target="_blank">Fabulous</a>, a motivational app for building better habits, recently made improvements to their app's onboarding by using Firebase A/B testing. When the user first starts an app, Fabulous shows them how to complete a habit, presents them with a letter about forming better habits, and then asks them to commit to a simple routine. The team suspected that if they removed a few steps from this onboarding process, more people might complete it. <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwZMYHdeWepz4sgXnQYhiy3caaLEUVPdpTO9wFDHtbgHto4zCkVYvH0T9B0xcD43aoXk1cKGF7Y_KbKBlvPjbTcWTxacfU2vIkIYSRdbO7_kUniMx8swaVtVIXrrgOT3EJWPNQ/s1600/image3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwZMYHdeWepz4sgXnQYhiy3caaLEUVPdpTO9wFDHtbgHto4zCkVYvH0T9B0xcD43aoXk1cKGF7Y_KbKBlvPjbTcWTxacfU2vIkIYSRdbO7_kUniMx8swaVtVIXrrgOT3EJWPNQ/s1600/image3.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Some of the screens a typical user encounters when first using Fabulous.</i></span></div> </div> </div>   <br /> So they ran an A/B test where some users didn't see the letter, others didn't see the request to commit to a simple routine, and others skipped both of those steps. The Fabulous team found that by removing both of these steps from the onboarding process, there was a 7% improvement in the rate of users completing the onboarding flow. More importantly, they confirmed that this shorter onboarding experience didn't have any impact on their app's retention.<br /> <br /> <h3 style="text-align: left;"> Test Your Notifications, Too! </h3> <br /> You also have the ability to A/B test your app notification messages through the Firebase Notifications console. You can try out different versions of your notification message and see which ones lead to more users opening up your app from that notification, or which messages lead to users performing some intended goal within your app, like making a purchase. <br /> <br /> <h3 style="text-align: left;"> Getting Started </h3> <br /> A/B testing is available in beta to all Firebase developers starting today. If you're excited to get started, you should make sure that your app is wired up to use Remote Config and/or Firebase Cloud Messaging, and that you've updated these libraries to the latest and greatest versions. You can always find out more about A/B testing in our <a href="https://firebase.google.com/docs/remote-config/abtest-config" target="_blank">documentation</a>, or check out the <a href="https://www.youtube.com/watch?v=ph-gNsKX2oA" target="_blank">A/B Test Like a Pro</a> video series we've been building.<br /> <br /> Then, head on over to the Firebase Console and start making your app better — one experiment at a time! <br /> <br /> <br /> <span class="byline-author">Posted by Todd Kerpelman, Google Firebase team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em>Earlier this year, the Google Optimize and Firebase teams worked together to bring A/B testing functionality to Firebase. Last week, at the Firebase Dev Summit, we announced that A/B testing is now available in beta to all app developers.</em><br /> <em><br /></em> <em>This post originally appeared on The Firebase Blog.</em></div> <h3 style="text-align: left;"> <span style="font-weight: normal;"><div style="text-align: center;"> <div style="font-style: italic;"> <br /></div> <br /></div> <br /> <br /> <br /> <br /> </span></h3> <h3 style="text-align: left;"> Announcing Better A/B Testing with Firebase </h3> <div style="text-align: left;"> <br /> <div style="text-align: left;"> If you're like most app developers, you know that small changes can often make a big difference in the long term success of your app. Whether it's the wording that goes into your "Purchase" button, the order in which dialogs appear in your sign-up flow, or how difficult you've made a particular level of a game, that attention to detail can often make the difference between an app that hits the top charts, or one that languishes. </div> <div style="text-align: left;"> <br /> <br /></div> <div style="text-align: left;"> But how do you know you've made the right changes? You can certainly make some educated guesses, ask friends, or run focus groups. But often, the best way to find out how your users will react to changes within your app is to simply try out those changes and see for yourself. And that's the idea behind A/B testing; it lets you release two (or more!) versions of your app simultaneously among randomly selected users to find out which version truly is more successful at getting the results you want. </div> <div style="text-align: left;"> <br /> <br /></div> <div style="text-align: left;"> And while Firebase Remote Config did allow you to perform some simple A/B testing through it's "random percentile" condition, we've gone ahead and added an entirely new experiment layer in Firebase that works with Remote Config and notifications to make it quick and easy to set up and measure sophisticated A/B tests. Let's take a quick tour of how it works!</div> <br /> <br /> <h3 style="text-align: left;"> Getting to Know the New A/B Testing Feature </h3> <div> <br /></div> With the new A/B testing feature, you can create an A/B test that will allow you to play with any combination of values that you can control through Remote Config. Setting up an A/B test allows you to define how the experiment will behave in a number of different ways, including determining how many of your users are involved with the experiment at first… <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHQ94mPnrVJmDhA432nqQaWxLYINiTTsD9uWYCvlL57KiC2nFP9s-xUEEMe2mvLdSn3zi1uXPZ_dMsia1fjDl4ktXqNV4Yre-uhGVf98RDCacKt7znHZqVLcts-18wwc0Jz01l/s1600/image4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="482" data-original-width="932" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHQ94mPnrVJmDhA432nqQaWxLYINiTTsD9uWYCvlL57KiC2nFP9s-xUEEMe2mvLdSn3zi1uXPZ_dMsia1fjDl4ktXqNV4Yre-uhGVf98RDCacKt7znHZqVLcts-18wwc0Jz01l/s640/image4.png" width="640" /></a></div> <br /> …how many variants you want to run, and how your app might behave differently for each variant… <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxXztK34P7pM0ux78ppDNs5RgrScFoM8Ari8V2JxnLq_uS-CfeenkCmCMb-Elb2zFWpAq32BqWxDr3UfDbzXSTXAMk4lx50FwfMvuEOkKdkMfud1n8JO6uiU2siwhytU8RhlnC/s1600/image2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="348" data-original-width="936" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxXztK34P7pM0ux78ppDNs5RgrScFoM8Ari8V2JxnLq_uS-CfeenkCmCMb-Elb2zFWpAq32BqWxDr3UfDbzXSTXAMk4lx50FwfMvuEOkKdkMfud1n8JO6uiU2siwhytU8RhlnC/s640/image2.png" width="640" /></a></div> <br /> ...and what the goal of the experiment is. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqHS6KrwhGk-2Ua2D4AeuPp4ZMH4GAJdFLiOTdoCSY9M8OHFjvdMeaGoUGFxEBDOx1C0b7fW-effWoxEwnt9IBS-ukbfYyMVGKm7UInIPiIZ0G_rgefbDa9SGcxMVl4ptBtTYC/s1600/image1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="279" data-original-width="921" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqHS6KrwhGk-2Ua2D4AeuPp4ZMH4GAJdFLiOTdoCSY9M8OHFjvdMeaGoUGFxEBDOx1C0b7fW-effWoxEwnt9IBS-ukbfYyMVGKm7UInIPiIZ0G_rgefbDa9SGcxMVl4ptBtTYC/s640/image1.png" width="640" /></a></div> <br /> Different experiments might have different desired goals, and A/B testing supports a number of common outcomes, like increasing overall revenue or retention in your app, reducing the number of crashes, or increasing the occurrence of any event you're measuring in Google Analytics for Firebase, such as finishing your in-app tutorial.<br /> <br /> Once you've defined your A/B test, Firebase takes over by delivering these different variations of your app to randomly-selected members of your audience. Firebase will then measure your users' behavior over time, and let you know when an experiment appears to be performing better, based on those goals you've defined earlier. Firebase A/B testing measures these results for you with the same Bayesian statistical models that power <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q4-gbl-all-optimize&utm_content=better-ab-testing-with-firebase" target="_blank">Google Optimize</a>, Google's free testing and personalization product for websites. <br /> <br /> <h3 style="text-align: left;"> Using A/B Tests for Better Onboarding: A Case Study </h3> <br /> <a href="https://play.google.com/store/apps/details?id=co.thefabulous.app&hl=en" target="_blank">Fabulous</a>, a motivational app for building better habits, recently made improvements to their app's onboarding by using Firebase A/B testing. When the user first starts an app, Fabulous shows them how to complete a habit, presents them with a letter about forming better habits, and then asks them to commit to a simple routine. The team suspected that if they removed a few steps from this onboarding process, more people might complete it. <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwZMYHdeWepz4sgXnQYhiy3caaLEUVPdpTO9wFDHtbgHto4zCkVYvH0T9B0xcD43aoXk1cKGF7Y_KbKBlvPjbTcWTxacfU2vIkIYSRdbO7_kUniMx8swaVtVIXrrgOT3EJWPNQ/s1600/image3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwZMYHdeWepz4sgXnQYhiy3caaLEUVPdpTO9wFDHtbgHto4zCkVYvH0T9B0xcD43aoXk1cKGF7Y_KbKBlvPjbTcWTxacfU2vIkIYSRdbO7_kUniMx8swaVtVIXrrgOT3EJWPNQ/s1600/image3.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Some of the screens a typical user encounters when first using Fabulous.</i></span></div> </div> </div>   <br /> So they ran an A/B test where some users didn't see the letter, others didn't see the request to commit to a simple routine, and others skipped both of those steps. The Fabulous team found that by removing both of these steps from the onboarding process, there was a 7% improvement in the rate of users completing the onboarding flow. More importantly, they confirmed that this shorter onboarding experience didn't have any impact on their app's retention.<br /> <br /> <h3 style="text-align: left;"> Test Your Notifications, Too! </h3> <br /> You also have the ability to A/B test your app notification messages through the Firebase Notifications console. You can try out different versions of your notification message and see which ones lead to more users opening up your app from that notification, or which messages lead to users performing some intended goal within your app, like making a purchase. <br /> <br /> <h3 style="text-align: left;"> Getting Started </h3> <br /> A/B testing is available in beta to all Firebase developers starting today. If you're excited to get started, you should make sure that your app is wired up to use Remote Config and/or Firebase Cloud Messaging, and that you've updated these libraries to the latest and greatest versions. You can always find out more about A/B testing in our <a href="https://firebase.google.com/docs/remote-config/abtest-config" target="_blank">documentation</a>, or check out the <a href="https://www.youtube.com/watch?v=ph-gNsKX2oA" target="_blank">A/B Test Like a Pro</a> video series we've been building.<br /> <br /> Then, head on over to the Firebase Console and start making your app better — one experiment at a time! <br /> <br /> <br /> <span class="byline-author">Posted by Todd Kerpelman, Google Firebase team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/11/better-ab-testing-with-firebase-xp.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Better A/B Testing with Firebase&url=https://analytics.googleblog.com/2017/11/better-ab-testing-with-firebase-xp.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/11/better-ab-testing-with-firebase-xp.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2928145282445649262' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/10/google-optimize-now-offers-more-precision-and-control-for-marketers-pmm.html' itemprop='url' title='Google Optimize now offers more precision and control for marketers'> Google Optimize now offers more precision and control for marketers </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 26, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps with the help of Google Optimize and Optimize 360. <br /> <br /> <h3 style="text-align: left;"> AdWords integration: Find the best landing page </h3> <br /> Marketers spend a lot of time optimizing their Search Ads to find the right message that brings the most customers to their site. But that's just half the equation: Sales also depend on what happens once people <em>reach</em> the site. <br /> <br /> The <a href="https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html" target="_blank">Optimize and AdWords integration</a> we announced in May gives marketers an easy way to change and test the landing pages related to their AdWords ads. This integration is now available in beta for anyone to try. If you’re already an Optimize user, just enable Google Optimize account linking in your AdWords account. (See the instructions in step 2 of our <a href="https://support.google.com/360suite/optimize/answer/7441215#step-2" target="_blank">Help Center article</a>.) Then you can <a href="https://support.google.com/360suite/optimize/answer/7350320#create-optimize-experiment" target="_blank">create</a> your first landing page test in minutes.<br /> <br /> Suppose you want to improve your flower shop's sales for the keyword “holiday bouquets.” You might use <a href="https://support.google.com/360suite/optimize/answer/6211957" target="_blank">the Optimize visual editor</a> to create two different options for the hero spot on your landing page: a photo of a holiday dinner table centerpiece versus a banner reading "Save 20% on holiday bouquets." And then you can use Optimize to target your experiment to only show to users who visit your site after searching for “holiday bouquets.”<br /> <br /> If the version with the photo performs better, you can test it with other AdWords keywords and campaigns, or try an alternate photo of guests arriving with a bouquet of flowers. <br /> <br /> <h3 style="text-align: left;"> Objectives: More flexibility and control </h3> <br /> Since we released <a href="https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html" target="_blank">Optimize</a> and <a href="https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html" target="_blank">Optimize 360</a>, users have been asking us for a way to set more Google Analytics metrics as experiment objectives. Previously,<br /> Optimize users could only select the default experiment objectives built into Optimize (like page views, session duration, or bounces), or select a goal they had already created in Analytics.<br /> <br /> With today's launch, Optimize users no longer need to pre-create a goal in Analytics, they can create the experiment objective right in Optimize: <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijd5mAszn1yCcK-vn71hyphenhyphencAilnf8yGDs1j6hNzPjEhk7ibK3FRd_-f2K3IAPeAjGf6CVP7xknV6Dhx1FQWsDWVv3QNBjjZCIFT_QmKanULGHoMNtN9qb-H2SQMRdc4_vup0Pj-/s1600/custom-objectives.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijd5mAszn1yCcK-vn71hyphenhyphencAilnf8yGDs1j6hNzPjEhk7ibK3FRd_-f2K3IAPeAjGf6CVP7xknV6Dhx1FQWsDWVv3QNBjjZCIFT_QmKanULGHoMNtN9qb-H2SQMRdc4_vup0Pj-/s1600/custom-objectives.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Build the right objective for your experiment directly in the Optimize UI. </i></span></div> </div> <br /> When users build their own objective directly in Optimize, we’ll automatically help them check to see if what they’ve set up is correct.<br /> <br /> Plus, users can also set their Optimize experiment to track against things like Event Category or Page URL.<br /> <br /> Learn more about Optimize experiment objectives <a href="https://support.google.com/360suite/optimize/answer/6229073#custom-objectives" target="_blank">here</a>. <br /> <br /> <h3 style="text-align: left;"> Why do these things matter? </h3> <br /> It's always good to put more options and control into the hands of our users. <a href="https://www.google.com/analytics/resources/report-econsultancy-google-the-customer-experience-is-written-in-data.html" target="_blank">A recent study</a> showed that marketing leaders – those who significantly exceeded their top business goal in 2016 – are 1.5X as likely to say that their organizations currently have a clear understanding of their customers' journeys across channels and devices.<sup>1</sup> Testing and experimenting is one way to better understand and improve customer journeys, and that's what Optimize can help you do best.<br /> <br /> <h3 style="text-align: center;"> <em><a href="https://optimize.google.com/?utm_source=opt_mkt&utm_medium=blog&utm_campaign=opt_aw_obj_blogpost&utm_content=opt_home" target="_blank">>>> Check out these new features in Optimize now<<<</a></em></h3> <br /> <span style="font-size: x-small;"><sup>1</sup>Econsultancy and Google, "The Customer Experience is Written in Data", May 2017, U.S. </span><br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh and Mary Pishny, Product Managers, Google Optimize </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps with the help of Google Optimize and Optimize 360. <br /> <br /> <h3 style="text-align: left;"> AdWords integration: Find the best landing page </h3> <br /> Marketers spend a lot of time optimizing their Search Ads to find the right message that brings the most customers to their site. But that's just half the equation: Sales also depend on what happens once people <em>reach</em> the site. <br /> <br /> The <a href="https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html" target="_blank">Optimize and AdWords integration</a> we announced in May gives marketers an easy way to change and test the landing pages related to their AdWords ads. This integration is now available in beta for anyone to try. If you’re already an Optimize user, just enable Google Optimize account linking in your AdWords account. (See the instructions in step 2 of our <a href="https://support.google.com/360suite/optimize/answer/7441215#step-2" target="_blank">Help Center article</a>.) Then you can <a href="https://support.google.com/360suite/optimize/answer/7350320#create-optimize-experiment" target="_blank">create</a> your first landing page test in minutes.<br /> <br /> Suppose you want to improve your flower shop's sales for the keyword “holiday bouquets.” You might use <a href="https://support.google.com/360suite/optimize/answer/6211957" target="_blank">the Optimize visual editor</a> to create two different options for the hero spot on your landing page: a photo of a holiday dinner table centerpiece versus a banner reading "Save 20% on holiday bouquets." And then you can use Optimize to target your experiment to only show to users who visit your site after searching for “holiday bouquets.”<br /> <br /> If the version with the photo performs better, you can test it with other AdWords keywords and campaigns, or try an alternate photo of guests arriving with a bouquet of flowers. <br /> <br /> <h3 style="text-align: left;"> Objectives: More flexibility and control </h3> <br /> Since we released <a href="https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html" target="_blank">Optimize</a> and <a href="https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html" target="_blank">Optimize 360</a>, users have been asking us for a way to set more Google Analytics metrics as experiment objectives. Previously,<br /> Optimize users could only select the default experiment objectives built into Optimize (like page views, session duration, or bounces), or select a goal they had already created in Analytics.<br /> <br /> With today's launch, Optimize users no longer need to pre-create a goal in Analytics, they can create the experiment objective right in Optimize: <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijd5mAszn1yCcK-vn71hyphenhyphencAilnf8yGDs1j6hNzPjEhk7ibK3FRd_-f2K3IAPeAjGf6CVP7xknV6Dhx1FQWsDWVv3QNBjjZCIFT_QmKanULGHoMNtN9qb-H2SQMRdc4_vup0Pj-/s1600/custom-objectives.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijd5mAszn1yCcK-vn71hyphenhyphencAilnf8yGDs1j6hNzPjEhk7ibK3FRd_-f2K3IAPeAjGf6CVP7xknV6Dhx1FQWsDWVv3QNBjjZCIFT_QmKanULGHoMNtN9qb-H2SQMRdc4_vup0Pj-/s1600/custom-objectives.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Build the right objective for your experiment directly in the Optimize UI. </i></span></div> </div> <br /> When users build their own objective directly in Optimize, we’ll automatically help them check to see if what they’ve set up is correct.<br /> <br /> Plus, users can also set their Optimize experiment to track against things like Event Category or Page URL.<br /> <br /> Learn more about Optimize experiment objectives <a href="https://support.google.com/360suite/optimize/answer/6229073#custom-objectives" target="_blank">here</a>. <br /> <br /> <h3 style="text-align: left;"> Why do these things matter? </h3> <br /> It's always good to put more options and control into the hands of our users. <a href="https://www.google.com/analytics/resources/report-econsultancy-google-the-customer-experience-is-written-in-data.html" target="_blank">A recent study</a> showed that marketing leaders – those who significantly exceeded their top business goal in 2016 – are 1.5X as likely to say that their organizations currently have a clear understanding of their customers' journeys across channels and devices.<sup>1</sup> Testing and experimenting is one way to better understand and improve customer journeys, and that's what Optimize can help you do best.<br /> <br /> <h3 style="text-align: center;"> <em><a href="https://optimize.google.com/?utm_source=opt_mkt&utm_medium=blog&utm_campaign=opt_aw_obj_blogpost&utm_content=opt_home" target="_blank">>>> Check out these new features in Optimize now<<<</a></em></h3> <br /> <span style="font-size: x-small;"><sup>1</sup>Econsultancy and Google, "The Customer Experience is Written in Data", May 2017, U.S. </span><br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh and Mary Pishny, Product Managers, Google Optimize </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/10/google-optimize-now-offers-more-precision-and-control-for-marketers-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Optimize now offers more precision and control for marketers&url=https://analytics.googleblog.com/2017/10/google-optimize-now-offers-more-precision-and-control-for-marketers-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/10/google-optimize-now-offers-more-precision-and-control-for-marketers-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4427052226596426305' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/08/sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360-pmm.html' itemprop='url' title='Sigma Sport spins up 28% higher revenue with Google Optimize 360'> Sigma Sport spins up 28% higher revenue with Google Optimize 360 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 9, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> If you’re a road cyclist or triathlete, chances are you know <a href="https://www.sigmasport.co.uk/" target="_blank">Sigma Sport</a>. This global retailer sells bikes, clothing, energy bars, anti-chafe balm and everything else you need to power your way through your next big event — or just enjoy your next friendly ride in the country.<br /> <br /> Recently Sigma Sport set out to address a vital need: to find more customers with high potential lifetime value. “Growth with high-value customers is key to our success,” says Nik Hill, the company’s Head of Digital. “We knew we needed to change our website experience to better engage these customers.”<br /> <br /> To reach its goal, Sigma Sport turned to its agency, the digital conversion specialists <a href="http://www.periscopix.co.uk/" target="_blank">Merkle | Periscopix</a>. And together they turned to <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-ga360-optimize&utm_content=sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360" target="_blank">Google Optimize 360</a>, part of the <a href="https://www.google.com/analytics/360-suite/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-ga360-optimize&utm_content=sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360" target="_blank">Google Analytics 360 Suite</a>.<br /> <br /> Using Optimize 360, Merkle | Periscopix created an experiment where they replaced Sigma Sport’s homepage carousel with brand-specific images of the site’s three top-performing brands: Castelli, Specialized, and Assos. Then they targeted the experiment to the audiences they had already built in Analytics.<br /> <br /> This allowed Merkle | Periscopix to serve personalized experiences to fans of each brand. “We used the Analytics audience targeting feature in Optimize 360 to serve bespoke experiences to subsets of users,” says Shahina Meru, Associate Analytics Lead at Merkle | Periscopix. “We created three distinct Analytics audiences who had earlier bought or interacted with the top three brands, then used these as targeting rules in Optimize 360. Anyone who had looked at or bought a Specialized bike in the past, for instance, now saw Specialized products in their carousel.” <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmwyxt3DN6XZJ9b8XyO27LejB7PUIUpWy55mKPP4brh37aNuysq1Zdw_Bib5-UIFCgSp4RL7dsqnHweZju0pmLPZ9sd0B572Ly7cP46lAxvmxzn8YRVJU2RIscZRflFeu1WCWc/s1600/personalisation+%25283%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="663" data-original-width="1600" height="264" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmwyxt3DN6XZJ9b8XyO27LejB7PUIUpWy55mKPP4brh37aNuysq1Zdw_Bib5-UIFCgSp4RL7dsqnHweZju0pmLPZ9sd0B572Ly7cP46lAxvmxzn8YRVJU2RIscZRflFeu1WCWc/s640/personalisation+%25283%2529.png" width="640" /></a></div> <br /> When Sigma Sport tested its new personalized home page, they saw right away that it was a hit with users. The experiment drove a 28% rise in revenue and a 32% increase in e-commerce conversion rate during the experiment. In fact, Sigma Sport saw uplift across the entire customer journey with a 90%+ probability to beat the baseline.<br /> <br /> The bottom line: Personalization worked, both for bike-shopping customers and for Sigma Sport. Now Merkle | Periscopix is looking for more ways to enhance user experience with personalization from Analytics and Optimize 360.<br /> <br /> <div style="text-align: center;"> <b>>><a href="http://services.google.com/fh/files/misc/case-study-sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360.pdf" target="_blank">Read the full case study here</a><<</b></div> <br /> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize 360 </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> If you’re a road cyclist or triathlete, chances are you know <a href="https://www.sigmasport.co.uk/" target="_blank">Sigma Sport</a>. This global retailer sells bikes, clothing, energy bars, anti-chafe balm and everything else you need to power your way through your next big event — or just enjoy your next friendly ride in the country.<br /> <br /> Recently Sigma Sport set out to address a vital need: to find more customers with high potential lifetime value. “Growth with high-value customers is key to our success,” says Nik Hill, the company’s Head of Digital. “We knew we needed to change our website experience to better engage these customers.”<br /> <br /> To reach its goal, Sigma Sport turned to its agency, the digital conversion specialists <a href="http://www.periscopix.co.uk/" target="_blank">Merkle | Periscopix</a>. And together they turned to <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-ga360-optimize&utm_content=sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360" target="_blank">Google Optimize 360</a>, part of the <a href="https://www.google.com/analytics/360-suite/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-ga360-optimize&utm_content=sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360" target="_blank">Google Analytics 360 Suite</a>.<br /> <br /> Using Optimize 360, Merkle | Periscopix created an experiment where they replaced Sigma Sport’s homepage carousel with brand-specific images of the site’s three top-performing brands: Castelli, Specialized, and Assos. Then they targeted the experiment to the audiences they had already built in Analytics.<br /> <br /> This allowed Merkle | Periscopix to serve personalized experiences to fans of each brand. “We used the Analytics audience targeting feature in Optimize 360 to serve bespoke experiences to subsets of users,” says Shahina Meru, Associate Analytics Lead at Merkle | Periscopix. “We created three distinct Analytics audiences who had earlier bought or interacted with the top three brands, then used these as targeting rules in Optimize 360. Anyone who had looked at or bought a Specialized bike in the past, for instance, now saw Specialized products in their carousel.” <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmwyxt3DN6XZJ9b8XyO27LejB7PUIUpWy55mKPP4brh37aNuysq1Zdw_Bib5-UIFCgSp4RL7dsqnHweZju0pmLPZ9sd0B572Ly7cP46lAxvmxzn8YRVJU2RIscZRflFeu1WCWc/s1600/personalisation+%25283%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="663" data-original-width="1600" height="264" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmwyxt3DN6XZJ9b8XyO27LejB7PUIUpWy55mKPP4brh37aNuysq1Zdw_Bib5-UIFCgSp4RL7dsqnHweZju0pmLPZ9sd0B572Ly7cP46lAxvmxzn8YRVJU2RIscZRflFeu1WCWc/s640/personalisation+%25283%2529.png" width="640" /></a></div> <br /> When Sigma Sport tested its new personalized home page, they saw right away that it was a hit with users. The experiment drove a 28% rise in revenue and a 32% increase in e-commerce conversion rate during the experiment. In fact, Sigma Sport saw uplift across the entire customer journey with a 90%+ probability to beat the baseline.<br /> <br /> The bottom line: Personalization worked, both for bike-shopping customers and for Sigma Sport. Now Merkle | Periscopix is looking for more ways to enhance user experience with personalization from Analytics and Optimize 360.<br /> <br /> <div style="text-align: center;"> <b>>><a href="http://services.google.com/fh/files/misc/case-study-sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360.pdf" target="_blank">Read the full case study here</a><<</b></div> <br /> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize 360 </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/08/sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Sigma Sport spins up 28% higher revenue with Google Optimize 360&url=https://analytics.googleblog.com/2017/08/sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/08/sigma-sport-spins-up-28percent-higher-revenue-with-google-optimize-360-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5394331034669988257' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/08/now-optimize-users-can-innovate-in-37-new-languages-pmm.html' itemprop='url' title='Now Optimize users can innovate in 37 new languages'> Now Optimize users can innovate in 37 new languages </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 8, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> It just got a whole lot easier to share <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">Google Optimize</a> with your teams around the world.<br /> <br /> <b>Optimize is now available in 37 new languages.</b> Got a team in Thailand? No trouble. Cross-functional partner in Croatia? You're covered. You'll find the full list of supported languages <a href="https://support.google.com/360suite/optimize/answer/7455360?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">here</a>.<br /> <br /> We're always glad to bring our products to more of the world. But in this case, we're extra excited about the way this will help teams collaborate and innovate not just across the office but across the globe.<br /> <br /> In this data-rich world, everyone in your company needs to be part of building a <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">culture of growth</a>: a culture that embraces testing and analytics as the best way to learn what customers like most and to improve their experience day by day. Optimize opens the door for innovators at every level to explore how even tiny UI changes can improve results.  <br /> <br /> Often those innovators take the form of <a href="https://www.thinkwithgoogle.com/marketing-resources/marketing-optimization-testing-launch-growth/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">a small "X-team"</a> — maybe an analyst, a designer, and an engineer working together and totally focused on testing and optimization. With Optimize, a group like that can create changes in minutes instead of days, and they can more easily share that growth mindset and inspire others across their organization.<br /> <br /> Now with 37 more languages in play, Optimize makes it possible for many more local teams to take on the role of optimizers, innovators, and culture-changers.<br /> <br /> If you have team members who have selected one of the 37 new languages in their <a href="https://myaccount.google.com/preferences#" target="_blank">Google Account preferences</a>, they'll see Optimize in that language whenever they next sign in. (If you’d like to select a language preference just for Optimize, you can do so in your <a href="https://optimize.google.com/optimize/home/#/user/settings?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">Optimize user settings</a> at any time.) And if you're happy with your current Optimize language, you're fine: No action is needed.<br /> <br /> To learn more about your global language options, visit <a href="https://support.google.com/360suite/optimize/answer/7455360" target="_blank">our help center</a>. Happy optimizing!<br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> It just got a whole lot easier to share <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">Google Optimize</a> with your teams around the world.<br /> <br /> <b>Optimize is now available in 37 new languages.</b> Got a team in Thailand? No trouble. Cross-functional partner in Croatia? You're covered. You'll find the full list of supported languages <a href="https://support.google.com/360suite/optimize/answer/7455360?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">here</a>.<br /> <br /> We're always glad to bring our products to more of the world. But in this case, we're extra excited about the way this will help teams collaborate and innovate not just across the office but across the globe.<br /> <br /> In this data-rich world, everyone in your company needs to be part of building a <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">culture of growth</a>: a culture that embraces testing and analytics as the best way to learn what customers like most and to improve their experience day by day. Optimize opens the door for innovators at every level to explore how even tiny UI changes can improve results.  <br /> <br /> Often those innovators take the form of <a href="https://www.thinkwithgoogle.com/marketing-resources/marketing-optimization-testing-launch-growth/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">a small "X-team"</a> — maybe an analyst, a designer, and an engineer working together and totally focused on testing and optimization. With Optimize, a group like that can create changes in minutes instead of days, and they can more easily share that growth mindset and inspire others across their organization.<br /> <br /> Now with 37 more languages in play, Optimize makes it possible for many more local teams to take on the role of optimizers, innovators, and culture-changers.<br /> <br /> If you have team members who have selected one of the 37 new languages in their <a href="https://myaccount.google.com/preferences#" target="_blank">Google Account preferences</a>, they'll see Optimize in that language whenever they next sign in. (If you’d like to select a language preference just for Optimize, you can do so in your <a href="https://optimize.google.com/optimize/home/#/user/settings?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q3-gbl-all-optimize&utm_content=optimize-37-new-languages" target="_blank">Optimize user settings</a> at any time.) And if you're happy with your current Optimize language, you're fine: No action is needed.<br /> <br /> To learn more about your global language options, visit <a href="https://support.google.com/360suite/optimize/answer/7455360" target="_blank">our help center</a>. Happy optimizing!<br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh, Product Manager, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/08/now-optimize-users-can-innovate-in-37-new-languages-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Now Optimize users can innovate in 37 new languages&url=https://analytics.googleblog.com/2017/08/now-optimize-users-can-innovate-in-37-new-languages-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/08/now-optimize-users-can-innovate-in-37-new-languages-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7773919699614564682' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html' itemprop='url' title='Google Optimize and Surveys 360 Join Forces with AdWords'> Google Optimize and Surveys 360 Join Forces with AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 24, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Meet two new ways to understand and better serve your customers </h3> <div> <br /></div> Here's good news for marketers: as you heard yesterday at <a href="https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html" target="_blank">Google Marketing Next</a> both <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Optimize</b></a> and <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Surveys 360</b></a> will soon be integrating with <a href="https://adwords.google.com/home/marketing-goals/?utm_source=inside-adwords&utm_medium=blog&utm_campaign=blog-google-surveys-360-adwords-GMN" target="_blank">AdWords</a>. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.<br /> <br /> Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.<br /> <br /> Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Here's some detail on both.<br /> <br /> <h3 style="text-align: left;"> Better landing pages, better results </h3> <div> <br /></div> Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words "free shipping" sell more than "10% off"? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.<br /> <br /> The new integration <b>between Optimize and AdWords</b> makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.<br /> <br /> It's worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. <sup>1</sup><br /> <br /> Suppose a hotel wants to improve its landing page for the keyword <em>family friendly hotels</em>. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they've got a win. Then it's easy to keep testing headlines and images that might also do well. <br /> <br /></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" /></a></div> <div style="margin-top: -40px;"> <br /> <text-align: center="" span="" style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.</i></text-align:></div> </div> </div> <br /> <br /> The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>here</b></a>.<br /> <h3 style="text-align: left;"> Why not ask your customers? </h3> <div> <br /></div> We all need faster insights these days. That's one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.<br /> <br /> Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both <em>what</em> users do and <em>why</em> they do it.  <br /> <br /> That's what we're announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didn't).<br /> <br /> Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them! <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Easily target your survey to remarketing audiences published in AdWords.</i></span></div> </div> </div> <br /> Then change your marketing message on the spot to match what you learn. If your survey shows that the words "family friendly" are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test new landing pages with that phrase!)<br /> <br /> Here's an early report from the online shopping site Jet:<br /> <br /> <em>"Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance."</em><br /> <b>–Ben Babcock, Director of UX Research at Jet.com </b><br /> <b><br /></b> Getting started is easy: Just log into your Surveys 360 account with the same credentials used for your AdWords account. When you select "remarketing audience" for survey targeting, your AdWords remarketing lists will be automatically pulled into Surveys 360 and ready for use. <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Learn more</b></a>.<br /> <br /> <h3 style="text-align: left;"> All together now </h3> <div> <br /></div>  These new integrations are one more way for Optimize and Surveys 360 users to make the most of their AdWords investments. We hope you'll find them a fast and simple way to understand what works for your customers and give them more of what they want. <br /> <sup><br /></sup> <span style="font-size: x-small;"><sup>1</sup>Econsultancy and Google, Marketing and Measurement Survey, March 2017 </span><br /> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Surveys 360 and Rotimi Iziduh, Product Manager, Optimize </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Meet two new ways to understand and better serve your customers </h3> <div> <br /></div> Here's good news for marketers: as you heard yesterday at <a href="https://analytics.googleblog.com/2017/05/making-marketing-easier-new-tools-xp.html" target="_blank">Google Marketing Next</a> both <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Optimize</b></a> and <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Surveys 360</b></a> will soon be integrating with <a href="https://adwords.google.com/home/marketing-goals/?utm_source=inside-adwords&utm_medium=blog&utm_campaign=blog-google-surveys-360-adwords-GMN" target="_blank">AdWords</a>. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.<br /> <br /> Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.<br /> <br /> Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Here's some detail on both.<br /> <br /> <h3 style="text-align: left;"> Better landing pages, better results </h3> <div> <br /></div> Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words "free shipping" sell more than "10% off"? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.<br /> <br /> The new integration <b>between Optimize and AdWords</b> makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.<br /> <br /> It's worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. <sup>1</sup><br /> <br /> Suppose a hotel wants to improve its landing page for the keyword <em>family friendly hotels</em>. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they've got a win. Then it's easy to keep testing headlines and images that might also do well. <br /> <br /></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRbid08DRJ7mvqtFGXMpch-8ub-jagehEor6I7w3azpQ12IeVPbRLH6BNRgJyg_pGlXjfcjYjn4aI3tLjVjeIAwUj2nG3cklE2tWOcY5uHL19nMqrOpJhJuFHen8S3rXTBImvz/s1600/optimize-adwords+keyword+targeting+3+%25283%2529.png" /></a></div> <div style="margin-top: -40px;"> <br /> <text-align: center="" span="" style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.</i></text-align:></div> </div> </div> <br /> <br /> The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free <a href="https://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-optimize&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>here</b></a>.<br /> <h3 style="text-align: left;"> Why not ask your customers? </h3> <div> <br /></div> We all need faster insights these days. That's one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.<br /> <br /> Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both <em>what</em> users do and <em>why</em> they do it.  <br /> <br /> That's what we're announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didn't).<br /> <br /> Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them! <br /> <br /> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNF4NpmE_cVyroyVsp6moyOAag4LTihUEdg4thnP0iRi43yYo8ELFpOE79sxEvJZ959A9qEtUOjWq5josdm5h1Np1AY__eYOxaLOFc3l7RAdwYbM4Tbo9ZMqwhNhAplnaC5SFj/s1600/Screen+Shot+2017-05-17+at+10.18.51+AM.png" /></a></div> <div style="margin-left: 95px; margin-top: -40px;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><br />Easily target your survey to remarketing audiences published in AdWords.</i></span></div> </div> </div> <br /> Then change your marketing message on the spot to match what you learn. If your survey shows that the words "family friendly" are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test new landing pages with that phrase!)<br /> <br /> Here's an early report from the online shopping site Jet:<br /> <br /> <em>"Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance."</em><br /> <b>–Ben Babcock, Director of UX Research at Jet.com </b><br /> <b><br /></b> Getting started is easy: Just log into your Surveys 360 account with the same credentials used for your AdWords account. When you select "remarketing audience" for survey targeting, your AdWords remarketing lists will be automatically pulled into Surveys 360 and ready for use. <a href="https://www.google.com/analytics/surveys/#?modal_active=none?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q2-amer-all-ga360-surveys&utm_content=blog-google-surveys-360-adwords-gmn" target="_blank"><b>Learn more</b></a>.<br /> <br /> <h3 style="text-align: left;"> All together now </h3> <div> <br /></div>  These new integrations are one more way for Optimize and Surveys 360 users to make the most of their AdWords investments. We hope you'll find them a fast and simple way to understand what works for your customers and give them more of what they want. <br /> <sup><br /></sup> <span style="font-size: x-small;"><sup>1</sup>Econsultancy and Google, Marketing and Measurement Survey, March 2017 </span><br /> <br /> <span class="byline-author">Posted by Michael Cumberbatch, Product Manager, Surveys 360 and Rotimi Iziduh, Product Manager, Optimize </span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Optimize and Surveys 360 Join Forces with AdWords&url=https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/05/google-optimize-surveys-360-adwords-pmm.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7835912616503991575' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html' itemprop='url' title='This is not a test: Google Optimize now free — for everyone'> This is not a test: Google Optimize now free — for everyone </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 30, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences?<br /> <br /> To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">more accessible with a free beta version</a> last fall — and that response also exceeded our expectations, with over 250,000 users requesting an Optimize account.<br /> <br /> Today we're very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone — for free. This is not a test: You can <a href="http://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-optimize&utm_content=this-is-not-a-test-google-optimize-now-free-for-everyone" target="_blank">start using it today</a>.<br /> <br /> <div style="text-align: left;"> <b>Easy to implement </b></div> <br /> A recent survey showed 45% of small and medium businesses <em>don’t</em> optimize their websites through A/B testing.<sup>1</sup> The two most common reasons given were a "lack of employee resources" and "lack of knowledge to get started."<br /> <br /> If you're part of that 45%, Optimize is a great choice for you. Optimize has many of the <a href="https://www.google.com/analytics/optimize/compare/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-optimize&utm_content=this-is-not-a-test-google-optimize-now-free-for-everyone" target="_blank">same features </a>as Optimize 360. It's just right for small and medium-sized businesses who need powerful testing, but don't have the budget or team resources for an enterprise-level solution. Optimize is easy for anyone to set up. Early users of Optimize have been happy with how easy it is to use. In fact, it's built right on top of Analytics, so if you're already an Analytics user you'll add just a single line of code to get Optimize up and running. With just a few clicks more, you can start using your Analytics data to design experiments and improve the online experience for your users.<br /> <br /> <b>Easy to use</b><br /> <br /> Worried about having to hire someone to run A/B tests on your site, or frustrated about not knowing how to do it yourself? Don't be. The <a href="https://support.google.com/360suite/optimize/answer/6211957?hl=en&ref_topic=7037477" target="_blank">Optimize visual editor</a> allows for WYSIWYG (what-you-see-is-what-you-get) editing so you can change just about anything on your site with a drag and a drop. And more advanced users will enjoy the ability to edit raw HTML or add JavaScript or CSS rules directly in the editor. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha7wOSf2suohDazkaxqIw4wNFPaCfABm_8fq_MtyMaqxNRo04jA7sTZh-gZQevT5wp_FV61E94sbPJ8ougJDMSdSVzKGIS4W_1vVWn_a4dcCAJSRKW9XYx3ju8QGi0BlO-hjxF/s1600/image00.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="372" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha7wOSf2suohDazkaxqIw4wNFPaCfABm_8fq_MtyMaqxNRo04jA7sTZh-gZQevT5wp_FV61E94sbPJ8ougJDMSdSVzKGIS4W_1vVWn_a4dcCAJSRKW9XYx3ju8QGi0BlO-hjxF/s640/image00.png" width="640" /></a></div> <br /> Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have <a href="https://support.google.com/360suite/optimize/answer/6283424" target="_blank">flexible URL targeting capabilities</a> to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule you've set will apply to a specific URL on your site, use the new <a href="https://support.google.com/360suite/optimize/answer/6283424#check-rule" target="_blank">Optimize URL tester</a>. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.<br /> <br /> <b>Easy to understand</b><br /> <br /> <a href="https://support.google.com/360suite/optimize/answer/6218117?hl=en&ref_topic=6197702" target="_blank">Optimize calculates results</a> based on your existing Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaF3OqEqmCcWrwXBOoWAv82b0RAnpyv6CZAjE8YP99_WXPAi4tXy0i0VZqCZCpQ1ePX1ELjM1eswr0k9BLA5mLcMHP8kIkWjtTVxjP9WvwVWTRYvDwTyqH4ynjxKJpqPLstR3j/s1600/image01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaF3OqEqmCcWrwXBOoWAv82b0RAnpyv6CZAjE8YP99_WXPAi4tXy0i0VZqCZCpQ1ePX1ELjM1eswr0k9BLA5mLcMHP8kIkWjtTVxjP9WvwVWTRYvDwTyqH4ynjxKJpqPLstR3j/s640/image01.png" width="640" /></a></div> <br /> We’ve also upgraded the improvement overview (see image above) to help you quickly see how an experiment affects the metrics you care about most, whether that means purchases, pageviews, session lengths, or whatever else you’re tracking in Analytics.<br /> <br /> <b>Easy to try </b><br /> <br /> Leading businesses are <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=optimize-free-for-everyone" target="_blank">building a culture of growth</a> that embraces the use of data and testing to improve the customer experience every day. We’re delighted to offer Optimize to everyone to help deliver better user experiences across the board.<br /> <br /> As of today, Optimize is available in over 180 countries. <em>(A special note for our European users: We’ve added a new data processing amendment to the Google Optimize Terms of Service that you may review in the UI and accept if you wish.)</em> And we're not done yet: Keep an eye out for more improvements and announcements in the future.<br /> <br /> What are you waiting for? <a href="http://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-optimize&utm_content=this-is-not-a-test-google-optimize-now-free-for-everyone" target="_blank">Try it right now</a>! <br /> <br /> Happy Optimizing! <br /> <br /> <span style="font-size: x-small;"><sup>1</sup>Google Surveys, "Website Optimization Challenges for SMBs," Base: 506 Small/Medium Business Owners and Managers, Google Surveys Audience Panel, U.S., March 2017 </span><br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh and Jon Mesh, Product Managers, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences?<br /> <br /> To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">more accessible with a free beta version</a> last fall — and that response also exceeded our expectations, with over 250,000 users requesting an Optimize account.<br /> <br /> Today we're very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone — for free. This is not a test: You can <a href="http://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-optimize&utm_content=this-is-not-a-test-google-optimize-now-free-for-everyone" target="_blank">start using it today</a>.<br /> <br /> <div style="text-align: left;"> <b>Easy to implement </b></div> <br /> A recent survey showed 45% of small and medium businesses <em>don’t</em> optimize their websites through A/B testing.<sup>1</sup> The two most common reasons given were a "lack of employee resources" and "lack of knowledge to get started."<br /> <br /> If you're part of that 45%, Optimize is a great choice for you. Optimize has many of the <a href="https://www.google.com/analytics/optimize/compare/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-optimize&utm_content=this-is-not-a-test-google-optimize-now-free-for-everyone" target="_blank">same features </a>as Optimize 360. It's just right for small and medium-sized businesses who need powerful testing, but don't have the budget or team resources for an enterprise-level solution. Optimize is easy for anyone to set up. Early users of Optimize have been happy with how easy it is to use. In fact, it's built right on top of Analytics, so if you're already an Analytics user you'll add just a single line of code to get Optimize up and running. With just a few clicks more, you can start using your Analytics data to design experiments and improve the online experience for your users.<br /> <br /> <b>Easy to use</b><br /> <br /> Worried about having to hire someone to run A/B tests on your site, or frustrated about not knowing how to do it yourself? Don't be. The <a href="https://support.google.com/360suite/optimize/answer/6211957?hl=en&ref_topic=7037477" target="_blank">Optimize visual editor</a> allows for WYSIWYG (what-you-see-is-what-you-get) editing so you can change just about anything on your site with a drag and a drop. And more advanced users will enjoy the ability to edit raw HTML or add JavaScript or CSS rules directly in the editor. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha7wOSf2suohDazkaxqIw4wNFPaCfABm_8fq_MtyMaqxNRo04jA7sTZh-gZQevT5wp_FV61E94sbPJ8ougJDMSdSVzKGIS4W_1vVWn_a4dcCAJSRKW9XYx3ju8QGi0BlO-hjxF/s1600/image00.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="372" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha7wOSf2suohDazkaxqIw4wNFPaCfABm_8fq_MtyMaqxNRo04jA7sTZh-gZQevT5wp_FV61E94sbPJ8ougJDMSdSVzKGIS4W_1vVWn_a4dcCAJSRKW9XYx3ju8QGi0BlO-hjxF/s640/image00.png" width="640" /></a></div> <br /> Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have <a href="https://support.google.com/360suite/optimize/answer/6283424" target="_blank">flexible URL targeting capabilities</a> to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule you've set will apply to a specific URL on your site, use the new <a href="https://support.google.com/360suite/optimize/answer/6283424#check-rule" target="_blank">Optimize URL tester</a>. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.<br /> <br /> <b>Easy to understand</b><br /> <br /> <a href="https://support.google.com/360suite/optimize/answer/6218117?hl=en&ref_topic=6197702" target="_blank">Optimize calculates results</a> based on your existing Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaF3OqEqmCcWrwXBOoWAv82b0RAnpyv6CZAjE8YP99_WXPAi4tXy0i0VZqCZCpQ1ePX1ELjM1eswr0k9BLA5mLcMHP8kIkWjtTVxjP9WvwVWTRYvDwTyqH4ynjxKJpqPLstR3j/s1600/image01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaF3OqEqmCcWrwXBOoWAv82b0RAnpyv6CZAjE8YP99_WXPAi4tXy0i0VZqCZCpQ1ePX1ELjM1eswr0k9BLA5mLcMHP8kIkWjtTVxjP9WvwVWTRYvDwTyqH4ynjxKJpqPLstR3j/s640/image01.png" width="640" /></a></div> <br /> We’ve also upgraded the improvement overview (see image above) to help you quickly see how an experiment affects the metrics you care about most, whether that means purchases, pageviews, session lengths, or whatever else you’re tracking in Analytics.<br /> <br /> <b>Easy to try </b><br /> <br /> Leading businesses are <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=optimize-free-for-everyone" target="_blank">building a culture of growth</a> that embraces the use of data and testing to improve the customer experience every day. We’re delighted to offer Optimize to everyone to help deliver better user experiences across the board.<br /> <br /> As of today, Optimize is available in over 180 countries. <em>(A special note for our European users: We’ve added a new data processing amendment to the Google Optimize Terms of Service that you may review in the UI and accept if you wish.)</em> And we're not done yet: Keep an eye out for more improvements and announcements in the future.<br /> <br /> What are you waiting for? <a href="http://optimize.google.com/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-optimize&utm_content=this-is-not-a-test-google-optimize-now-free-for-everyone" target="_blank">Try it right now</a>! <br /> <br /> Happy Optimizing! <br /> <br /> <span style="font-size: x-small;"><sup>1</sup>Google Surveys, "Website Optimization Challenges for SMBs," Base: 506 Small/Medium Business Owners and Managers, Google Surveys Audience Panel, U.S., March 2017 </span><br /> <br /> <span class="byline-author">Posted by Rotimi Iziduh and Jon Mesh, Product Managers, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:This is not a test: Google Optimize now free — for everyone&url=https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/03/this-is-not-a-test-google-optimize-now-free-for-everyone.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7520488358226481649' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/03/why-your-testing-and-optimization-team.html' itemprop='url' title='Why Your Testing and Optimization Team Needs a Data Storyteller'> Why Your Testing and Optimization Team Needs a Data Storyteller </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 29, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> If a test happens on your website and nobody hears about it, does it make a sound?<br /> <br /> Not to get too philosophical, but that's one of the big challenges of building a culture of growth and optimization: getting the word out. That's why a <strong>data storyteller</strong> is one of the key members of any testing team.<br /> <br /> In fact, “communication and data storytelling” was noted as a critical skill for a <a href="https://www.thinkwithgoogle.com/articles/marketing-optimization-testing-launch-growth.html" target="_blank">person who leads testing</a> and optimization efforts, according to a survey of marketing leaders who conduct tests and online experiments.<sup><span style="font-size: xx-small;">1</span></sup> The must-have skills rounding out the top three were leadership and, the obvious, analytics.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8NS-N_25sKceT_i3lZFFzwun4b5RWKyYj29A8cfC0vcdOknXfmVJz6OplcholwQ6ZQU_mtQ767-adWmalS9QyMdlLn9s6YduOWecJqjsMjWbvnlEMbvSMHMuv7-mSlp-7TiJa/s1600/ga360-optimization-essential-skills.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8NS-N_25sKceT_i3lZFFzwun4b5RWKyYj29A8cfC0vcdOknXfmVJz6OplcholwQ6ZQU_mtQ767-adWmalS9QyMdlLn9s6YduOWecJqjsMjWbvnlEMbvSMHMuv7-mSlp-7TiJa/s640/ga360-optimization-essential-skills.gif" width="640" /></a></div> <br /> <br /> A data storyteller is part numbers-cruncher, part internal marketer, and part ace correspondent from the testing trenches. He or she is someone who can take the sheer data of testing — the stacks of numbers, the fractional wins and losses, the stream of daily choices — and turn it into a narrative that will excite the team, the office, and (especially) the C-suite.<br /> <br /> Storytelling doesn't just mean bragging about successes. It can also mean <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">sharing failures</a> and other less-than-optimal outcomes. The point is not just to highlight wins: it's to reinforce a culture of growth, to generate interest in experimentation, and to explain <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">why testing is so good</a> for the company.<br /> <br /> "Our test success rate is about 10%," says Jesse Nichols, Head of Growth for <a href="https://youtu.be/Dku4l6dcVw0?list=PLI5YfMzCfRtbF0tpaaWXO4jGLTKBZwDCU" target="_blank">Nest</a>. "We learn something from all our tests, but only one in 10 results in some kind of meaningful improvement." That means that a big part of the data storyteller's job is to keep people interested in testing and show them the value.<br /> <br /> <div style="text-align: center;"> <h3> Watch our on-demand webinar “<a href="https://www.google.com/analytics/resources/webinar-test-with-success-even-when-you-fail.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">Test with success — even when you fail</a>” to hear more testing and optimization tips.</h3> </div> <br /> If you're the data storyteller for your team, here are three points to remember:<br /> <ul style="text-align: left;"> <li><strong>Take the long view.</strong>  Gaining support for testing is like rolling a rock up a hill: slow going at first, but once you cross the summit the momentum will take over fast. It takes time, so lay the groundwork with lots of short reports. Don't wait to make formal presentations: Look for chances to drop your message into weekly wrap-ups and other group forums. In short, don’t be afraid to over-communicate. </li> <li><strong>Be specific.</strong> It's better to present one great number than 10 so-so ones. Think mosaic rather than mural: Look for specific stories that can represent your larger efforts and broader plans. </li> <li><strong>Keep your eye on the bottom line.</strong> In the end, that's what it's all about. You may be thrilled that a call-to-action change from "see more" to "learn more" increased clicks by .03%, but what will really get the CMO and other executives interested is <a href="https://analytics.googleblog.com/2017/03/lessons-learned-testing-and.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">moving the profit needle</a>. As a litmus test, ask yourself, “So what?” If your story doesn’t clearly answer the question in terms the audience cares about, consider giving it a rewrite. </li> </ul> And remember that it won't always be small victories. "The things you're so sure are going to work are the ones that go nowhere," says Jesse. "Then you do a throwaway test and it makes the company an extra $500,000." That's a story that everyone will want to hear.<br /> <br /> <h3 style="text-align: left;"> <div style="text-align: center;"> <strong style="text-align: left;"></strong><br /> <div style="display: inline !important; text-align: center;"> <strong style="text-align: left;"><strong>Download our eBook <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">How to Build a Culture of Growth</a> to learn more best practices on testing and optimization.</strong></strong></div> <strong style="text-align: left;"> </strong></div> </h3> <br /> <span style="font-size: x-small;"><sup>1</sup>Source: Google Surveys, U.S., "Marketing Growth and Optimization," Base: 251 marketing executives who conduct A/B tests or online experiments, Oct. 2016. </span><br /> <br /> <span class="byline-author">Posted by Casey Carey, Director, Platforms & Publisher Marketing</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> If a test happens on your website and nobody hears about it, does it make a sound?<br /> <br /> Not to get too philosophical, but that's one of the big challenges of building a culture of growth and optimization: getting the word out. That's why a <strong>data storyteller</strong> is one of the key members of any testing team.<br /> <br /> In fact, “communication and data storytelling” was noted as a critical skill for a <a href="https://www.thinkwithgoogle.com/articles/marketing-optimization-testing-launch-growth.html" target="_blank">person who leads testing</a> and optimization efforts, according to a survey of marketing leaders who conduct tests and online experiments.<sup><span style="font-size: xx-small;">1</span></sup> The must-have skills rounding out the top three were leadership and, the obvious, analytics.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8NS-N_25sKceT_i3lZFFzwun4b5RWKyYj29A8cfC0vcdOknXfmVJz6OplcholwQ6ZQU_mtQ767-adWmalS9QyMdlLn9s6YduOWecJqjsMjWbvnlEMbvSMHMuv7-mSlp-7TiJa/s1600/ga360-optimization-essential-skills.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8NS-N_25sKceT_i3lZFFzwun4b5RWKyYj29A8cfC0vcdOknXfmVJz6OplcholwQ6ZQU_mtQ767-adWmalS9QyMdlLn9s6YduOWecJqjsMjWbvnlEMbvSMHMuv7-mSlp-7TiJa/s640/ga360-optimization-essential-skills.gif" width="640" /></a></div> <br /> <br /> A data storyteller is part numbers-cruncher, part internal marketer, and part ace correspondent from the testing trenches. He or she is someone who can take the sheer data of testing — the stacks of numbers, the fractional wins and losses, the stream of daily choices — and turn it into a narrative that will excite the team, the office, and (especially) the C-suite.<br /> <br /> Storytelling doesn't just mean bragging about successes. It can also mean <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">sharing failures</a> and other less-than-optimal outcomes. The point is not just to highlight wins: it's to reinforce a culture of growth, to generate interest in experimentation, and to explain <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">why testing is so good</a> for the company.<br /> <br /> "Our test success rate is about 10%," says Jesse Nichols, Head of Growth for <a href="https://youtu.be/Dku4l6dcVw0?list=PLI5YfMzCfRtbF0tpaaWXO4jGLTKBZwDCU" target="_blank">Nest</a>. "We learn something from all our tests, but only one in 10 results in some kind of meaningful improvement." That means that a big part of the data storyteller's job is to keep people interested in testing and show them the value.<br /> <br /> <div style="text-align: center;"> <h3> Watch our on-demand webinar “<a href="https://www.google.com/analytics/resources/webinar-test-with-success-even-when-you-fail.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">Test with success — even when you fail</a>” to hear more testing and optimization tips.</h3> </div> <br /> If you're the data storyteller for your team, here are three points to remember:<br /> <ul style="text-align: left;"> <li><strong>Take the long view.</strong>  Gaining support for testing is like rolling a rock up a hill: slow going at first, but once you cross the summit the momentum will take over fast. It takes time, so lay the groundwork with lots of short reports. Don't wait to make formal presentations: Look for chances to drop your message into weekly wrap-ups and other group forums. In short, don’t be afraid to over-communicate. </li> <li><strong>Be specific.</strong> It's better to present one great number than 10 so-so ones. Think mosaic rather than mural: Look for specific stories that can represent your larger efforts and broader plans. </li> <li><strong>Keep your eye on the bottom line.</strong> In the end, that's what it's all about. You may be thrilled that a call-to-action change from "see more" to "learn more" increased clicks by .03%, but what will really get the CMO and other executives interested is <a href="https://analytics.googleblog.com/2017/03/lessons-learned-testing-and.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">moving the profit needle</a>. As a litmus test, ask yourself, “So what?” If your story doesn’t clearly answer the question in terms the audience cares about, consider giving it a rewrite. </li> </ul> And remember that it won't always be small victories. "The things you're so sure are going to work are the ones that go nowhere," says Jesse. "Then you do a throwaway test and it makes the company an extra $500,000." That's a story that everyone will want to hear.<br /> <br /> <h3 style="text-align: left;"> <div style="text-align: center;"> <strong style="text-align: left;"></strong><br /> <div style="display: inline !important; text-align: center;"> <strong style="text-align: left;"><strong>Download our eBook <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=why-you-need-data-storytellers" target="_blank">How to Build a Culture of Growth</a> to learn more best practices on testing and optimization.</strong></strong></div> <strong style="text-align: left;"> </strong></div> </h3> <br /> <span style="font-size: x-small;"><sup>1</sup>Source: Google Surveys, U.S., "Marketing Growth and Optimization," Base: 251 marketing executives who conduct A/B tests or online experiments, Oct. 2016. </span><br /> <br /> <span class="byline-author">Posted by Casey Carey, Director, Platforms & Publisher Marketing</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/03/why-your-testing-and-optimization-team.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Why Your Testing and Optimization Team Needs a Data Storyteller&url=https://analytics.googleblog.com/2017/03/why-your-testing-and-optimization-team.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/03/why-your-testing-and-optimization-team.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5562427170447333131' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/03/lessons-learned-testing-and.html' itemprop='url' title='Lessons Learned: Testing and Optimization Tales from the Field'> Lessons Learned: Testing and Optimization Tales from the Field </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 14, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em><strong>Max van der Heijden</strong> is a user experience and conversion specialist at Google who works with companies across Europe, the Middle East, and Africa. Max shares his thoughts about how companies can build a culture of growth and experimentation.</em></div> <div style="text-align: center;"> <em><br /></em></div> <br /> How many times have you launched new features or page designs on your website without testing first?<br /> <br /> In an ideal world, companies should test everything before rolling out site changes. But some websites have too little traffic to generate credible results from experiments, and some bugs should just be fixed if they prevent users from achieving their goal. At the very least, analyze your analytics data and use qualitative methods such as user tests and surveys to validate any improvement ideas you have before implementing. If you have the traffic volume: Test!<br /> <br /> I’m part of a team at Google that works with advertisers to identify opportunities for improving website user experiences through experiments and testing roadmaps. When our team of UX specialists begins consulting with a new company, the first three things I tell them are:<br /> <br /> <ol style="text-align: left;"> <li><strong>The possibilities for improvement are enormous.</strong> Even if an experiment increases your conversion rate by “just 5%,” you can calculate the positive effect on your revenue.</li> <li><strong>What works for one may not work for all.</strong> No matter how many times we have seen recommendations or “best practices” work on other — maybe even similar — websites, that does not mean it will work for your users or your business.</li> <li><strong>Expect failures — and learn from them.</strong> Testing takes time, and it's hard to know which tests will pay off. Embrace failures and the lessons learned from them.</li> </ol> <br /> Making the switch from “get-it-live” mode to a test-and-learn mindset takes time and effort. Leading companies are <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">building a culture of growth</a>: one where people focus on using data and testing to optimize the customer experience day by day. Below are some of the key lessons learned as we work with teams embracing this growth mindset.<br /> <br /> <h3 style="text-align: left;"> <strong>Get top-level support</strong></h3> When we first talk with customers, we insist a decision-maker attend our meetings. If there's no support from the top, all of our testing ideas could end up on the shelf collecting dust. Obviously, the marketing executive or CEO won’t have an <em>a-ha</em> moment if you frame testing as a way to improve conversions. The trick is to show how testing impacts a business goal, such as revenue or, better yet, profit. Then the decision-maker will have an <em>ohhh</em> moment: As in, “Ohhh, I knew this was important, but I didn’t think about how a small change could have such a big impact on our bottom line.” <br /> <br /> Top-level support will help you get the resources you need and unlock the potential of people already working on experiments. The trend we see is typically one or two persons who start doing the optimizations. They are usually mid-level designers or data analysts who have an affinity for conversion rate optimization, but are often working in a silo.<br /> <br /> On the other end of the spectrum, we see companies that have fully bought into the power of experimentation. Multiple customers even have a group of product managers who work on projects with a group of specialists, including a data scientist, copywriter, designer, and even a design psychologist.<br /> <br /> <em><strong>Tip:</strong> Look for these three types of <a href="https://www.thinkwithgoogle.com/articles/marketing-optimization-testing-launch-growth.html" target="_blank">people to jumpstart a culture of growth</a> in your organization.</em><br /> <br /> <h3 style="text-align: left;"> <strong>Prioritize, prioritize, prioritize</strong></h3> You can't test every idea at once. And prioritization should not be a guessing game.<br /> <br /> When we surveyed a group of our EMEA advertisers at a conversion rate optimization event, 38% of the respondents said they use their gut or instinct to prioritize, while 14% allow the <a href="https://www.kaushik.net/avinash/seven-steps-to-creating-a-data-driven-decision-making-culture/" target="_blank">HiPPO (highest paid person’s opinion)</a> to call the shots.<sup><span style="font-size: xx-small;">1</span></sup> Instead, try using a framework that takes into account past lessons learned and resource requirements.<br /> <br /> <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">Map test ideas in a speed-versus-impact grid</a>, and prioritize experiments that are quick to launch and likely to have the biggest impact. Keeping track of all prior test results is another way to ensure past learnings come into play when faced with a HiPPO.<br /> <br /> <em><strong>Tip:</strong> Start with ideas that will be simple to test and look like they could have the biggest potential impact.</em><br /> <h3 style="text-align: left;"> <br /><strong>Turn fairweather fans into engaged experimenters</strong></h3> Over time, as you share testing insights and achieve a few wins, more people will jump on board and you’ll need to train people on a <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">repeatable testing framework</a>.<br /> <br /> Testing is part of a cycle: What does the data tell you? Did the experiment succeed or fail for every user, or just for a specific segment of users? Analyze your test results, especially from <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">failed experiments</a>, and use those insights to improve the customer experience across your touchpoints. And then conduct another test.<br /> <br /> Just as important: How do you keep people excited and engaged in the process? Try using a shared document to invite everyone to submit their improvement suggestions for your website or app. You can even add gamification to this by keeping score of the most impactful ideas. Or, have people guess which test variation will win before you run the test. When you share the results, recognize or reward people who correctly predicted the winner.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRHluw5f7HS_cwtXI4zntCyEYq_1pNDAIhTxeQ5N3qz_nTyENpv6IJLki84BfUUPakBtaW5128fv_hgA3_g2SyzofqyjQNQyTVIg09CgI913gMuCCG6GzlHCXhUfFtKqL0tqL/s1600/ga360suite_optimize_invite-incentive-run.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRHluw5f7HS_cwtXI4zntCyEYq_1pNDAIhTxeQ5N3qz_nTyENpv6IJLki84BfUUPakBtaW5128fv_hgA3_g2SyzofqyjQNQyTVIg09CgI913gMuCCG6GzlHCXhUfFtKqL0tqL/s640/ga360suite_optimize_invite-incentive-run.gif" width="640" /></a></div> <div style="text-align: center;"> <em>Tip: Three ways to get your team engaged with testing and optimization</em></div> <div style="text-align: center;"> <br /></div> <h3 style="text-align: left;"> <strong>Feel good about failures</strong></h3> By its very nature, experimentation involves a lot of failure. A typical website might have 10 or 100 or even 1,000 things to test, but it might be that only a small percentage of those tests lead to significant, positive results. Of course, if that one winner leads to a 5% or 10% improvement in conversions, the impact on revenue can be enormous.<br /> <br /> When we surveyed EMEA advertisers at one of our events, we found that companies running one to two tests a month had a 51% success rate. But for respondents who said they ran more than 21 tests a month, the success rate decreased to 17%.<sup><span style="font-size: xx-small;">2</span></sup><br /> <br /> In the beginning, it’s easier to spot areas for improvement and “low-hanging fruit.” The more experiments you run, the more you’ll be focusing on smaller and smaller things. Then, the more you test, the less “successful” you will be. "Our test success rate is about 10%," says Jesse Nichols, Head of Growth at Nest. "But we <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">learn something from all our tests</a>."<br /> <br /> <div style="text-align: center;"> <strong>Download the guide <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">How to Build a Culture of Growth</a> to learn more about best practices for testing and optimization.</strong></div> <strong><br /></strong> <span style="font-size: x-small;"><sup>1-2</sup> Source: Conversions@Google 2016 - State of CRO event attendee survey, 145 respondents, EMEA, September 2016. </span><br /> <span style="font-size: xx-small;"><br /></span> <span class="byline-author">Posted by Max van der Heijden, user experience and conversion specialist at Google, EMEA</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <em><strong>Max van der Heijden</strong> is a user experience and conversion specialist at Google who works with companies across Europe, the Middle East, and Africa. Max shares his thoughts about how companies can build a culture of growth and experimentation.</em></div> <div style="text-align: center;"> <em><br /></em></div> <br /> How many times have you launched new features or page designs on your website without testing first?<br /> <br /> In an ideal world, companies should test everything before rolling out site changes. But some websites have too little traffic to generate credible results from experiments, and some bugs should just be fixed if they prevent users from achieving their goal. At the very least, analyze your analytics data and use qualitative methods such as user tests and surveys to validate any improvement ideas you have before implementing. If you have the traffic volume: Test!<br /> <br /> I’m part of a team at Google that works with advertisers to identify opportunities for improving website user experiences through experiments and testing roadmaps. When our team of UX specialists begins consulting with a new company, the first three things I tell them are:<br /> <br /> <ol style="text-align: left;"> <li><strong>The possibilities for improvement are enormous.</strong> Even if an experiment increases your conversion rate by “just 5%,” you can calculate the positive effect on your revenue.</li> <li><strong>What works for one may not work for all.</strong> No matter how many times we have seen recommendations or “best practices” work on other — maybe even similar — websites, that does not mean it will work for your users or your business.</li> <li><strong>Expect failures — and learn from them.</strong> Testing takes time, and it's hard to know which tests will pay off. Embrace failures and the lessons learned from them.</li> </ol> <br /> Making the switch from “get-it-live” mode to a test-and-learn mindset takes time and effort. Leading companies are <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">building a culture of growth</a>: one where people focus on using data and testing to optimize the customer experience day by day. Below are some of the key lessons learned as we work with teams embracing this growth mindset.<br /> <br /> <h3 style="text-align: left;"> <strong>Get top-level support</strong></h3> When we first talk with customers, we insist a decision-maker attend our meetings. If there's no support from the top, all of our testing ideas could end up on the shelf collecting dust. Obviously, the marketing executive or CEO won’t have an <em>a-ha</em> moment if you frame testing as a way to improve conversions. The trick is to show how testing impacts a business goal, such as revenue or, better yet, profit. Then the decision-maker will have an <em>ohhh</em> moment: As in, “Ohhh, I knew this was important, but I didn’t think about how a small change could have such a big impact on our bottom line.” <br /> <br /> Top-level support will help you get the resources you need and unlock the potential of people already working on experiments. The trend we see is typically one or two persons who start doing the optimizations. They are usually mid-level designers or data analysts who have an affinity for conversion rate optimization, but are often working in a silo.<br /> <br /> On the other end of the spectrum, we see companies that have fully bought into the power of experimentation. Multiple customers even have a group of product managers who work on projects with a group of specialists, including a data scientist, copywriter, designer, and even a design psychologist.<br /> <br /> <em><strong>Tip:</strong> Look for these three types of <a href="https://www.thinkwithgoogle.com/articles/marketing-optimization-testing-launch-growth.html" target="_blank">people to jumpstart a culture of growth</a> in your organization.</em><br /> <br /> <h3 style="text-align: left;"> <strong>Prioritize, prioritize, prioritize</strong></h3> You can't test every idea at once. And prioritization should not be a guessing game.<br /> <br /> When we surveyed a group of our EMEA advertisers at a conversion rate optimization event, 38% of the respondents said they use their gut or instinct to prioritize, while 14% allow the <a href="https://www.kaushik.net/avinash/seven-steps-to-creating-a-data-driven-decision-making-culture/" target="_blank">HiPPO (highest paid person’s opinion)</a> to call the shots.<sup><span style="font-size: xx-small;">1</span></sup> Instead, try using a framework that takes into account past lessons learned and resource requirements.<br /> <br /> <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">Map test ideas in a speed-versus-impact grid</a>, and prioritize experiments that are quick to launch and likely to have the biggest impact. Keeping track of all prior test results is another way to ensure past learnings come into play when faced with a HiPPO.<br /> <br /> <em><strong>Tip:</strong> Start with ideas that will be simple to test and look like they could have the biggest potential impact.</em><br /> <h3 style="text-align: left;"> <br /><strong>Turn fairweather fans into engaged experimenters</strong></h3> Over time, as you share testing insights and achieve a few wins, more people will jump on board and you’ll need to train people on a <a href="https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">repeatable testing framework</a>.<br /> <br /> Testing is part of a cycle: What does the data tell you? Did the experiment succeed or fail for every user, or just for a specific segment of users? Analyze your test results, especially from <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">failed experiments</a>, and use those insights to improve the customer experience across your touchpoints. And then conduct another test.<br /> <br /> Just as important: How do you keep people excited and engaged in the process? Try using a shared document to invite everyone to submit their improvement suggestions for your website or app. You can even add gamification to this by keeping score of the most impactful ideas. Or, have people guess which test variation will win before you run the test. When you share the results, recognize or reward people who correctly predicted the winner.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRHluw5f7HS_cwtXI4zntCyEYq_1pNDAIhTxeQ5N3qz_nTyENpv6IJLki84BfUUPakBtaW5128fv_hgA3_g2SyzofqyjQNQyTVIg09CgI913gMuCCG6GzlHCXhUfFtKqL0tqL/s1600/ga360suite_optimize_invite-incentive-run.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRHluw5f7HS_cwtXI4zntCyEYq_1pNDAIhTxeQ5N3qz_nTyENpv6IJLki84BfUUPakBtaW5128fv_hgA3_g2SyzofqyjQNQyTVIg09CgI913gMuCCG6GzlHCXhUfFtKqL0tqL/s640/ga360suite_optimize_invite-incentive-run.gif" width="640" /></a></div> <div style="text-align: center;"> <em>Tip: Three ways to get your team engaged with testing and optimization</em></div> <div style="text-align: center;"> <br /></div> <h3 style="text-align: left;"> <strong>Feel good about failures</strong></h3> By its very nature, experimentation involves a lot of failure. A typical website might have 10 or 100 or even 1,000 things to test, but it might be that only a small percentage of those tests lead to significant, positive results. Of course, if that one winner leads to a 5% or 10% improvement in conversions, the impact on revenue can be enormous.<br /> <br /> When we surveyed EMEA advertisers at one of our events, we found that companies running one to two tests a month had a 51% success rate. But for respondents who said they ran more than 21 tests a month, the success rate decreased to 17%.<sup><span style="font-size: xx-small;">2</span></sup><br /> <br /> In the beginning, it’s easier to spot areas for improvement and “low-hanging fruit.” The more experiments you run, the more you’ll be focusing on smaller and smaller things. Then, the more you test, the less “successful” you will be. "Our test success rate is about 10%," says Jesse Nichols, Head of Growth at Nest. "But we <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">learn something from all our tests</a>."<br /> <br /> <div style="text-align: center;"> <strong>Download the guide <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=testing-optimization-tales-from-field" target="_blank">How to Build a Culture of Growth</a> to learn more about best practices for testing and optimization.</strong></div> <strong><br /></strong> <span style="font-size: x-small;"><sup>1-2</sup> Source: Conversions@Google 2016 - State of CRO event attendee survey, 145 respondents, EMEA, September 2016. </span><br /> <span style="font-size: xx-small;"><br /></span> <span class="byline-author">Posted by Max van der Heijden, user experience and conversion specialist at Google, EMEA</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/03/lessons-learned-testing-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Lessons Learned: Testing and Optimization Tales from the Field&url=https://analytics.googleblog.com/2017/03/lessons-learned-testing-and.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/03/lessons-learned-testing-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2490205742697175457' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/02/the-next-web-finds-the-right-message-with-google-optimize-360.html' itemprop='url' title='‘All Killer, No Filler’: The Next Web finds the right message with Google Optimize 360'> ‘All Killer, No Filler’: The Next Web finds the right message with Google Optimize 360 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> February 15, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> In a world where consumer behavior can shift on a dime, marketers constantly ask themselves:<em> How can we be more useful to our customers?</em> With all the data businesses collect, the challenge becomes tuning out the noise to focus on insights your team can act on. <br /> <br /> Today’s most successful businesses have turned to a new approach: building <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">a culture of growth and optimization</a>. This is where everyone in an organization is using data to test and learn as a means to improve the customer experience every day.<br /> <br /> The Next Web, a technology-media company and online publisher, has embraced this testing culture and turned to <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">Google Optimize 360</a> to help them find just the right message to drive readers to their conference website.<br /> <br /> <h3 style="text-align: left;"> The Next Web Case Study </h3> <br /> The Next Web’s conferences bring tech leaders, entrepreneurs, and marketers together to innovate, share, and look ahead. The first TNW conference was created in 2006 by Patrick de Laive and Boris Veldhuijzen van Zanten, when they couldn’t find the kind of event they needed to showcase their own startup.<br /> <br /> That first event drew a respectable 280 attendees, but the founders knew they needed a better way to promote future TNW conferences. That’s when they launched <a href="https://thenextweb.com/" target="_blank">thenextweb.com</a>, a tech news and culture website that today attracts 8 million users a month. The Next Web’s two annual conferences in New York City and Amsterdam now draw over 20,000 attendees.<br /> <br /> The Next Web’s marketing team uses promotional messages within articles on thenextweb.com to drive potential attendees to the conference website and sell tickets. To find out which combination of messages works best, they used <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">Google Optimize 360</a>, an integrated part of the <a href="https://www.google.com/analytics/360-suite?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">Google Analytics 360 Suite</a>. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7RWC5NcjF9aBK6wx-pVzxNFzVguhNJPy9qbSc1fFwOhGR0fqjZ7sV3vK7rMhrVA0pu10pYOBdcwcBmpqb-0i5QwqQbaNy7yigUC0GksEneQ135m62W1E3d2hpRLNFMxGgqlGl/s1600/NextWeb_GAS360_CaseStudy_diagram_01+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7RWC5NcjF9aBK6wx-pVzxNFzVguhNJPy9qbSc1fFwOhGR0fqjZ7sV3vK7rMhrVA0pu10pYOBdcwcBmpqb-0i5QwqQbaNy7yigUC0GksEneQ135m62W1E3d2hpRLNFMxGgqlGl/s400/NextWeb_GAS360_CaseStudy_diagram_01+%25281%2529.jpg" width="400" /></a></div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> "We want more people to read content on thenextweb.com as a first step," says Martijn Scheijbeler, who leads the marketing team's efforts. "If we can convince them to become a loyal user, we can try to interest them in different opportunities. In the end, we’d like them to join us at one of our events to experience what The Next Web is really about." </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> With one of its conferences coming up, The Next Web's marketing team wanted to compare different headlines and descriptions to see which combination would drive more readers to its conference page. Using Optimize 360, The Next Web team ran a multivariate experiment to discover the combinations that worked best. </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoUIRfIeodikuooiZaQKh3bCq9U5aRdp_y-7ZH_PaI7eYVBFb52eKxjl0zhHVeB1Ft62BWehEv4G7_59y0InCtzZ8A7ZgXhyuxF9ldvTSQDIOlwJVJgW0S9RWm1obySaHjmQmU/s1600/NextWeb_GAS360_CaseStudy_diagram_02+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoUIRfIeodikuooiZaQKh3bCq9U5aRdp_y-7ZH_PaI7eYVBFb52eKxjl0zhHVeB1Ft62BWehEv4G7_59y0InCtzZ8A7ZgXhyuxF9ldvTSQDIOlwJVJgW0S9RWm1obySaHjmQmU/s400/NextWeb_GAS360_CaseStudy_diagram_02+%25281%2529.jpg" width="400" /></a></div> <br /> For The Next Web, the results were clear: The "All Killer, No Filler" headline with the "This one's different, trust us" description was the winner. During the experiment it performed 26.5% better than the original headline and description, with a 100% probability to beat baseline.<br /> <br /> Today The Next Web team tests and optimizes its conference messages day by day. Better messaging means more traffic to The Next Web conference site, and that means more attendees. It also gives the marketing team extra wins like higher awareness and more newsletter signups.<br /> <br /> “Optimize 360 and Analytics 360 make testing easy for us,” Martijn says. “They give us much better insights into how many clicks we’re getting for each message. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line.”<br /> <br /> <br /> <h3 style="text-align: center;"> For more, <a href="https://goo.gl/WfJMuP" target="_blank">read the full case study with The Next Web</a>. </h3> <br /> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Optimize 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> In a world where consumer behavior can shift on a dime, marketers constantly ask themselves:<em> How can we be more useful to our customers?</em> With all the data businesses collect, the challenge becomes tuning out the noise to focus on insights your team can act on. <br /> <br /> Today’s most successful businesses have turned to a new approach: building <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">a culture of growth and optimization</a>. This is where everyone in an organization is using data to test and learn as a means to improve the customer experience every day.<br /> <br /> The Next Web, a technology-media company and online publisher, has embraced this testing culture and turned to <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">Google Optimize 360</a> to help them find just the right message to drive readers to their conference website.<br /> <br /> <h3 style="text-align: left;"> The Next Web Case Study </h3> <br /> The Next Web’s conferences bring tech leaders, entrepreneurs, and marketers together to innovate, share, and look ahead. The first TNW conference was created in 2006 by Patrick de Laive and Boris Veldhuijzen van Zanten, when they couldn’t find the kind of event they needed to showcase their own startup.<br /> <br /> That first event drew a respectable 280 attendees, but the founders knew they needed a better way to promote future TNW conferences. That’s when they launched <a href="https://thenextweb.com/" target="_blank">thenextweb.com</a>, a tech news and culture website that today attracts 8 million users a month. The Next Web’s two annual conferences in New York City and Amsterdam now draw over 20,000 attendees.<br /> <br /> The Next Web’s marketing team uses promotional messages within articles on thenextweb.com to drive potential attendees to the conference website and sell tickets. To find out which combination of messages works best, they used <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">Google Optimize 360</a>, an integrated part of the <a href="https://www.google.com/analytics/360-suite?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=the-next-web-finds-the-right-message-with-google-optimize-360" target="_blank">Google Analytics 360 Suite</a>. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7RWC5NcjF9aBK6wx-pVzxNFzVguhNJPy9qbSc1fFwOhGR0fqjZ7sV3vK7rMhrVA0pu10pYOBdcwcBmpqb-0i5QwqQbaNy7yigUC0GksEneQ135m62W1E3d2hpRLNFMxGgqlGl/s1600/NextWeb_GAS360_CaseStudy_diagram_01+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7RWC5NcjF9aBK6wx-pVzxNFzVguhNJPy9qbSc1fFwOhGR0fqjZ7sV3vK7rMhrVA0pu10pYOBdcwcBmpqb-0i5QwqQbaNy7yigUC0GksEneQ135m62W1E3d2hpRLNFMxGgqlGl/s400/NextWeb_GAS360_CaseStudy_diagram_01+%25281%2529.jpg" width="400" /></a></div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> "We want more people to read content on thenextweb.com as a first step," says Martijn Scheijbeler, who leads the marketing team's efforts. "If we can convince them to become a loyal user, we can try to interest them in different opportunities. In the end, we’d like them to join us at one of our events to experience what The Next Web is really about." </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> With one of its conferences coming up, The Next Web's marketing team wanted to compare different headlines and descriptions to see which combination would drive more readers to its conference page. Using Optimize 360, The Next Web team ran a multivariate experiment to discover the combinations that worked best. </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoUIRfIeodikuooiZaQKh3bCq9U5aRdp_y-7ZH_PaI7eYVBFb52eKxjl0zhHVeB1Ft62BWehEv4G7_59y0InCtzZ8A7ZgXhyuxF9ldvTSQDIOlwJVJgW0S9RWm1obySaHjmQmU/s1600/NextWeb_GAS360_CaseStudy_diagram_02+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoUIRfIeodikuooiZaQKh3bCq9U5aRdp_y-7ZH_PaI7eYVBFb52eKxjl0zhHVeB1Ft62BWehEv4G7_59y0InCtzZ8A7ZgXhyuxF9ldvTSQDIOlwJVJgW0S9RWm1obySaHjmQmU/s400/NextWeb_GAS360_CaseStudy_diagram_02+%25281%2529.jpg" width="400" /></a></div> <br /> For The Next Web, the results were clear: The "All Killer, No Filler" headline with the "This one's different, trust us" description was the winner. During the experiment it performed 26.5% better than the original headline and description, with a 100% probability to beat baseline.<br /> <br /> Today The Next Web team tests and optimizes its conference messages day by day. Better messaging means more traffic to The Next Web conference site, and that means more attendees. It also gives the marketing team extra wins like higher awareness and more newsletter signups.<br /> <br /> “Optimize 360 and Analytics 360 make testing easy for us,” Martijn says. “They give us much better insights into how many clicks we’re getting for each message. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line.”<br /> <br /> <br /> <h3 style="text-align: center;"> For more, <a href="https://goo.gl/WfJMuP" target="_blank">read the full case study with The Next Web</a>. </h3> <br /> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Optimize 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/02/the-next-web-finds-the-right-message-with-google-optimize-360.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:‘All Killer, No Filler’: The Next Web finds the right message with Google Optimize 360&url=https://analytics.googleblog.com/2017/02/the-next-web-finds-the-right-message-with-google-optimize-360.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/02/the-next-web-finds-the-right-message-with-google-optimize-360.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8026123997997728222' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html' itemprop='url' title='What does a good website test look like? The essential elements of testing'> What does a good website test look like? The essential elements of testing </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> February 9, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> "Test! Test! Test!" We've all heard this advice for building a better website. Testing is the heart of creating a culture of growth ― a culture where everyone on your team is ready to gather and act on data to make the customer experience better day by day.<br /> <br /> But how do you run a <em>good test</em>? Is it just a matter of finding something you're not sure about and switching it around, like changing a blue "Buy now" button for a red one? It depends: Did you decide to test that button based on analytics, or was it a wild guess?<br /> <br /> Assuming the former, a good test also means that <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">even if it fails, you’ve still learned something</a>. A bad test may make your website performance worse than before, but it’s even worse if you don’t take those learnings into account in the future.<br /> <br /> The key to running good tests is to establish a testing framework that fits your company.<br /> <br /> <blockquote class="tr_bq"> <em><span style="font-size: large;"><strong><a href="https://www.google.com/analytics/resources/webinar-test-with-success-even-when-you-fail.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=elements-of-good-website-tests" target="_blank">Watch our on-demand webinar</a> </strong>to hear Krista Seiden, Google Analytics Advocate, and Jesse Nichols, Head of Growth at Nest, share a six-step framework for testing and building better websites.</span></em></blockquote> <br /> Frameworks vary from business to business, but most include three key ideas:<br /> <br /> <strong>Start with an insight and a hypothesis.</strong> <br /> A random "I wonder what would happen if …" is not a great start for a successful test. A better way to start is by reviewing your data. Look for things that stand out: things that are working unusually well or unusually badly. <br /> <br /> Once you have an insight in hand, develop a hypothesis about it: Why is that element performing so well (or so badly)? What is the experience of users as they encounter it? If it's good, how might you replicate it elsewhere? If it's bad, how might you improve it? This hypothesis is the starting point of your test.<br /> <br /> For example, if you notice that your mobile conversion rate was less than on desktop, you might run tests to help you improve the mobile shopping or checkout experience. The team at <a href="https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=elements-of-good-website-tests" target="_blank">The Motley Fool</a> found that email campaigns were successfully driving visitors to the newsletter order page, but they weren’t seeing the conversions. That led them to experiment on how to streamline the user experience. <br /> <br /> <strong>Come up with a lot of small ideas.</strong> <br /> Think about all the ways you could test your hypothesis. Be small-c creative: You don't have to re-invent the call-to-action button, for instance, but you should be willing to test some new ideas that are bold or unusual. Switching your call-to-action text from "Sign up now" to "Sign up today" may be worth testing, but experimenting with "Give us a try" may give you a broader perspective.<br /> <br /> When in doubt, keep it simple. It's better to start with lots of small incremental tests, not a few massive changes. You'll be surprised how much difference one small tweak can make. (Get inspiration for your experiments <a href="https://support.google.com/360suite/optimize/answer/6218029" target="_blank">here</a>.)<br /> <br /> <strong>Go for simple and powerful.</strong> <br /> You can't test every idea at once. So start with the hypotheses that will be easy to test and make the biggest potential impact. It may take less time and fewer resources to start by testing one CTA button to show incremental improvement in conversion rates. Or, you may consider taking more time to test a new page design. <br /> <br /> It may help to think in terms of a speed-versus-impact grid like this. You don't want quiet turtles; the items you're looking for are those potential noisy rabbits. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUl6D0_Lg5pznhWQFDZ2Oco-IHfHhNMwbpWESDR7vO14FpHWdnSsxaefQRTYumzkxpG_70I8H3sUehkHkmLOW4P6b_tbIwCk0J0x0HMwxL4SxMrEZ_dbIKUTUYTb9Dfqhh4jH/s1600/360suite-graphic-speed-vs-impact-grid.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUl6D0_Lg5pznhWQFDZ2Oco-IHfHhNMwbpWESDR7vO14FpHWdnSsxaefQRTYumzkxpG_70I8H3sUehkHkmLOW4P6b_tbIwCk0J0x0HMwxL4SxMrEZ_dbIKUTUYTb9Dfqhh4jH/s640/360suite-graphic-speed-vs-impact-grid.gif" width="640" /></a></div> <br /> The best place to begin a rabbit hunt is close to the end of your user flow. "Start testing near the conversion point if you can," says Jesse Nichols, Head of Growth at <a href="https://youtu.be/Dku4l6dcVw0?list=PLI5YfMzCfRtbF0tpaaWXO4jGLTKBZwDCU" target="_blank">Nest</a>. “The further you go from the conversion point, the harder it gets to have a test that really rocks — where the ripple effect can carry all the way through to impact the conversion rate,” says Jesse.<br /> <br /> <strong>Stick with it</strong> <br /> A final key: <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=elements-of-good-website-tests" target="_blank">Test in a regular and repeatable way</a>. Establish an approach and use it every time, so you can make apples-to-apples comparisons of results and learn as you go. <br /> <br /> A clear and sturdy framework like this will go a long way toward making your team comfortable with testing — and keeping them on the right track as they do. <br /> <br /> <div style="text-align: center;"> <strong>Download the eBook <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=elements-of-good-website-tests" target="_blank">How to Build a Culture of Growth</a> to learn more about best practices for testing and optimization.</strong></div> <div style="text-align: center;"> <br /></div> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> "Test! Test! Test!" We've all heard this advice for building a better website. Testing is the heart of creating a culture of growth ― a culture where everyone on your team is ready to gather and act on data to make the customer experience better day by day.<br /> <br /> But how do you run a <em>good test</em>? Is it just a matter of finding something you're not sure about and switching it around, like changing a blue "Buy now" button for a red one? It depends: Did you decide to test that button based on analytics, or was it a wild guess?<br /> <br /> Assuming the former, a good test also means that <a href="https://www.thinkwithgoogle.com/articles/benefits-of-failure-marketing-analytics.html" target="_blank">even if it fails, you’ve still learned something</a>. A bad test may make your website performance worse than before, but it’s even worse if you don’t take those learnings into account in the future.<br /> <br /> The key to running good tests is to establish a testing framework that fits your company.<br /> <br /> <blockquote class="tr_bq"> <em><span style="font-size: large;"><strong><a href="https://www.google.com/analytics/resources/webinar-test-with-success-even-when-you-fail.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=elements-of-good-website-tests" target="_blank">Watch our on-demand webinar</a> </strong>to hear Krista Seiden, Google Analytics Advocate, and Jesse Nichols, Head of Growth at Nest, share a six-step framework for testing and building better websites.</span></em></blockquote> <br /> Frameworks vary from business to business, but most include three key ideas:<br /> <br /> <strong>Start with an insight and a hypothesis.</strong> <br /> A random "I wonder what would happen if …" is not a great start for a successful test. A better way to start is by reviewing your data. Look for things that stand out: things that are working unusually well or unusually badly. <br /> <br /> Once you have an insight in hand, develop a hypothesis about it: Why is that element performing so well (or so badly)? What is the experience of users as they encounter it? If it's good, how might you replicate it elsewhere? If it's bad, how might you improve it? This hypothesis is the starting point of your test.<br /> <br /> For example, if you notice that your mobile conversion rate was less than on desktop, you might run tests to help you improve the mobile shopping or checkout experience. The team at <a href="https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=elements-of-good-website-tests" target="_blank">The Motley Fool</a> found that email campaigns were successfully driving visitors to the newsletter order page, but they weren’t seeing the conversions. That led them to experiment on how to streamline the user experience. <br /> <br /> <strong>Come up with a lot of small ideas.</strong> <br /> Think about all the ways you could test your hypothesis. Be small-c creative: You don't have to re-invent the call-to-action button, for instance, but you should be willing to test some new ideas that are bold or unusual. Switching your call-to-action text from "Sign up now" to "Sign up today" may be worth testing, but experimenting with "Give us a try" may give you a broader perspective.<br /> <br /> When in doubt, keep it simple. It's better to start with lots of small incremental tests, not a few massive changes. You'll be surprised how much difference one small tweak can make. (Get inspiration for your experiments <a href="https://support.google.com/360suite/optimize/answer/6218029" target="_blank">here</a>.)<br /> <br /> <strong>Go for simple and powerful.</strong> <br /> You can't test every idea at once. So start with the hypotheses that will be easy to test and make the biggest potential impact. It may take less time and fewer resources to start by testing one CTA button to show incremental improvement in conversion rates. Or, you may consider taking more time to test a new page design. <br /> <br /> It may help to think in terms of a speed-versus-impact grid like this. You don't want quiet turtles; the items you're looking for are those potential noisy rabbits. <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUl6D0_Lg5pznhWQFDZ2Oco-IHfHhNMwbpWESDR7vO14FpHWdnSsxaefQRTYumzkxpG_70I8H3sUehkHkmLOW4P6b_tbIwCk0J0x0HMwxL4SxMrEZ_dbIKUTUYTb9Dfqhh4jH/s1600/360suite-graphic-speed-vs-impact-grid.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUl6D0_Lg5pznhWQFDZ2Oco-IHfHhNMwbpWESDR7vO14FpHWdnSsxaefQRTYumzkxpG_70I8H3sUehkHkmLOW4P6b_tbIwCk0J0x0HMwxL4SxMrEZ_dbIKUTUYTb9Dfqhh4jH/s640/360suite-graphic-speed-vs-impact-grid.gif" width="640" /></a></div> <br /> The best place to begin a rabbit hunt is close to the end of your user flow. "Start testing near the conversion point if you can," says Jesse Nichols, Head of Growth at <a href="https://youtu.be/Dku4l6dcVw0?list=PLI5YfMzCfRtbF0tpaaWXO4jGLTKBZwDCU" target="_blank">Nest</a>. “The further you go from the conversion point, the harder it gets to have a test that really rocks — where the ripple effect can carry all the way through to impact the conversion rate,” says Jesse.<br /> <br /> <strong>Stick with it</strong> <br /> A final key: <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-optimize&utm_content=elements-of-good-website-tests" target="_blank">Test in a regular and repeatable way</a>. Establish an approach and use it every time, so you can make apples-to-apples comparisons of results and learn as you go. <br /> <br /> A clear and sturdy framework like this will go a long way toward making your team comfortable with testing — and keeping them on the right track as they do. <br /> <br /> <div style="text-align: center;"> <strong>Download the eBook <a href="https://www.google.com/analytics/resources/ebook-how-to-build-culture-of-growth.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2017-q1-gbl-all-ga360-suite&utm_content=elements-of-good-website-tests" target="_blank">How to Build a Culture of Growth</a> to learn more about best practices for testing and optimization.</strong></div> <div style="text-align: center;"> <br /></div> <span class="byline-author">Posted by Tiffany Siu, Product Marketing Manager, Google Optimize 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:What does a good website test look like? The essential elements of testing&url=https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2017/02/what-does-good-website-test-look-like.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5375165404577437218' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/11/why-building-culture-of-optimization.html' itemprop='url' title='Why Building a Culture of Optimization Improves the Customer Experience'> Why Building a Culture of Optimization Improves the Customer Experience </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 8, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <em>How can we be more useful to our customers today?</em><br /> <br /> That's the simple question that drives any marketing organization focused on testing, improvement, and growth.<br /> <br /> But <em>answering</em> the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from the mountains of data we’ve collected — and taking action.<br /> <br /> In response to this flood of data, many of today's most successful businesses have turned to a new approach: building what's called a <strong>culture of growth and optimization</strong>.<br /> <br /> This growth-minded culture is one where everyone is ready to:<br /> <ul style="text-align: left;"> <li>Test everything </li> <li>Value data over opinion </li> <li>Keep testing and learning, even from failures </li> </ul> Most companies have a few people who are optimizers by nature, interest, or experience. Some may even have a “growth team.” But what really moves the dial is when everyone in the company is on board and embraces the <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">importance of testing</a>, measuring, and improving the customer experience across all touchpoints.<br /> <blockquote> "We refuse to believe that our customers’ experiences should be limited by our resources." - <a href="https://analytics.googleblog.com/2016/09/jackpot-apmex-doubles-new-user-revenue.html" target="_blank">Andrew Duffle, Director of Analytics, APMEX</a></blockquote> <strong>Why should marketers care?</strong><br /> Because they'll be leading the revolution. 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020, according to a recent survey from the Economist Intelligence Unit.<sup><span style="font-size: xx-small;">1</span></sup> And a culture of growth and optimization offers an excellent path to major gains in those experiences.<br /> <br /> As <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank">testing and optimization</a> proves itself, it tends to generate higher-level investments of support, talent, and resources. The payoff arrives in the form of more visitors, more sales, happier customers and a healthier bottom line.<br /> <br /> If you're curious about building a culture of optimization in your marketing organization, <a href="https://services.google.com/fb/forms/wbnroptimization/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank"><strong>register for our Nov. 10 webinar</strong></a>, Get Better Every Day: Build a Marketing Culture of Testing and Optimization.<br /> <br /> This webinar will cover:<br /> <ul style="text-align: left;"> <li>The critical elements of a culture of optimization </li> <li>Tips for building that culture in your own company </li> <li>A <a href="https://goo.gl/ScnE6R" target="_blank">case study</a> discussion with Andrew Duffle, Director of Analytics at APMEX, a retailer that boosted revenues with continuous testing and optimization </li> </ul> This kind of culture doesn't happen by command, but it’s also simple to start building.<br /> <div> <br /></div> <div> We look forward to sharing tips on how you can get started. Happy optimizing!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s1600/optimize360-webinar-promo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s640/optimize360-webinar-promo.jpg" width="640" /></a></div> <span style="font-size: xx-small;"><br /></span> <br /> <ol style="text-align: left;"><span style="font-size: xx-small;"> <li>The Economist Intelligence Unit, "The Path to 2020: Marketers Seize the Customer Experience." Survey and a series of in-depth interviews with senior executives. Survey base: 499 CMOs and senior marketing executives, global, 2016.</li> </span></ol> <br /> <span class="byline-author">Posted by Jon Mesh, Product Manager, Google Optimize and Google Optimize 360</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <em>How can we be more useful to our customers today?</em><br /> <br /> That's the simple question that drives any marketing organization focused on testing, improvement, and growth.<br /> <br /> But <em>answering</em> the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from the mountains of data we’ve collected — and taking action.<br /> <br /> In response to this flood of data, many of today's most successful businesses have turned to a new approach: building what's called a <strong>culture of growth and optimization</strong>.<br /> <br /> This growth-minded culture is one where everyone is ready to:<br /> <ul style="text-align: left;"> <li>Test everything </li> <li>Value data over opinion </li> <li>Keep testing and learning, even from failures </li> </ul> Most companies have a few people who are optimizers by nature, interest, or experience. Some may even have a “growth team.” But what really moves the dial is when everyone in the company is on board and embraces the <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">importance of testing</a>, measuring, and improving the customer experience across all touchpoints.<br /> <blockquote> "We refuse to believe that our customers’ experiences should be limited by our resources." - <a href="https://analytics.googleblog.com/2016/09/jackpot-apmex-doubles-new-user-revenue.html" target="_blank">Andrew Duffle, Director of Analytics, APMEX</a></blockquote> <strong>Why should marketers care?</strong><br /> Because they'll be leading the revolution. 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020, according to a recent survey from the Economist Intelligence Unit.<sup><span style="font-size: xx-small;">1</span></sup> And a culture of growth and optimization offers an excellent path to major gains in those experiences.<br /> <br /> As <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank">testing and optimization</a> proves itself, it tends to generate higher-level investments of support, talent, and resources. The payoff arrives in the form of more visitors, more sales, happier customers and a healthier bottom line.<br /> <br /> If you're curious about building a culture of optimization in your marketing organization, <a href="https://services.google.com/fb/forms/wbnroptimization/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank"><strong>register for our Nov. 10 webinar</strong></a>, Get Better Every Day: Build a Marketing Culture of Testing and Optimization.<br /> <br /> This webinar will cover:<br /> <ul style="text-align: left;"> <li>The critical elements of a culture of optimization </li> <li>Tips for building that culture in your own company </li> <li>A <a href="https://goo.gl/ScnE6R" target="_blank">case study</a> discussion with Andrew Duffle, Director of Analytics at APMEX, a retailer that boosted revenues with continuous testing and optimization </li> </ul> This kind of culture doesn't happen by command, but it’s also simple to start building.<br /> <div> <br /></div> <div> We look forward to sharing tips on how you can get started. Happy optimizing!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s1600/optimize360-webinar-promo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s640/optimize360-webinar-promo.jpg" width="640" /></a></div> <span style="font-size: xx-small;"><br /></span> <br /> <ol style="text-align: left;"><span style="font-size: xx-small;"> <li>The Economist Intelligence Unit, "The Path to 2020: Marketers Seize the Customer Experience." Survey and a series of in-depth interviews with senior executives. Survey base: 499 CMOs and senior marketing executives, global, 2016.</li> </span></ol> <br /> <span class="byline-author">Posted by Jon Mesh, Product Manager, Google Optimize and Google Optimize 360</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/11/why-building-culture-of-optimization.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Why Building a Culture of Optimization Improves the Customer Experience&url=https://analytics.googleblog.com/2016/11/why-building-culture-of-optimization.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/11/why-building-culture-of-optimization.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1665421712535956173' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html' itemprop='url' title='An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize'> An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 29, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Nearly 9 in 10 business leaders in a recent survey said that improving the customer experience is fundamental to their future success and brand reputation.<sup>1</sup><br /> <br /> Yet less than half of business leaders say they have actually taken action around their customer experience activities.<sup>2</sup><br /> <br /> Today, consumers have higher expectations for businesses to deliver more personalized site experiences based on the information they’ve shared. Businesses need to be able to quickly discover useful insights from their data and act on what they’ve learned.<br /> <br /> To help those leaders (and everyone else) take action to deliver more personalized site experiences, we're happy to introduce <a href="https://g.co/optimize" target="_blank">Google Optimize</a>. It's a free version of our popular enterprise-class testing and personalization product, <a href="https://www.google.com/analytics/360-suite/optimize?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Optimize 360</a>, which was announced earlier this year.<br /> <br /> Google Optimize will start rolling out globally next month. If you’d like to be one of the first to use it, visit our <a href="https://g.co/optimize" target="_blank">signup page</a>. We'll send you an invitation by email as soon as it is available.<br /> <br /> <b>Making it easy … </b><br /> <br /> Google Optimize helps any business test and deliver better website experiences. And to help guide you through the process, we’ve made it easy every step of the way:<br /> <ul style="text-align: left;"> <li><b>It’s easy to implement.</b> Test new and engaging web experiences across your entire site in minutes. Google Optimize is built on top of <a href="https://www.google.com/analytics/standard/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Analytics</a> and <a href="https://www.google.com/analytics/tag-manager/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Tag Manager</a> so you can either add a single line of code to your existing Google Analytics implementation, or serve the Google Optimize tag directly using Google Tag Manager. </li> <li><b>It's easy to use.</b> Use the Google Optimize WYSIWYG (What-You-See-Is-What-You-Get) editor, to change just about anything on your site – text, images, layouts, and more – just click to edit! There is no need to recode your site each time you want to test a new experience. </li> <li><b>It's easy to understand and act on results.</b> Google Optimize calculates results based on your existing Google Analytics metrics and business objectives. It’s clear to see what you should do next to drive even more impact for your business.</li> </ul> <b>… And powerful </b><br /> <br /> With Google Optimize you can create and deploy a variety of experiment types: Choose from A/B, multivariate, or redirect. For any experiment, Google Optimize offers powerful capabilities:<br /> <ul style="text-align: left;"> <li><b>Native integration with Google Analytics. </b>Test what matters to your business. Because Google Optimize is built on Google Analytics, you can more quickly and easily identify areas of your site that can be improved upon. Then in Google Optimize you can use your existing Google Analytics goals and metrics as your experiment objective. </li> <li><b>Advanced statistical modeling. </b>Google Optimize uses Bayesian statistical methods to model the real-world performance of your experiments. We’ll show you how much more effective one variant is over the others, leading to more accurate results that you can trust. </li> <li><b>Sophisticated targeting tools. </b>Google Optimize will help you deliver the right experiences to the right customers at the right moments.</li> </ul> <b>Ready to deliver better site experiences? </b><br /> <br /> With Google Optimize, you’ll have all the basic capabilities you need to get started with site testing – making it perfect for any business. Google Optimize is free for anyone to use, so why not give it a try? Visit our <a href="https://g.co/optimize" target="_blank">signup page</a> today.<br /> <br /> And if you are part of a larger enterprise or business with more sophisticated testing and support needs, check out <a href="https://www.google.com/analytics/360-suite/optimize?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Optimize 360</a>, part of the Google Analytics 360 Suite. With Google Optimize 360, you’ll be able to take your site experiments even further by delivering custom experiences to your Google Analytics audiences. You’ll also be able to run more experiments across your site at the same time and add additional experiment objectives — even after an experiment has started. Talk to a sales representative to <a href="https://www.google.com/analytics/360-suite/optimize/contact-us/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">learn more</a>.<br /> <br /> Happy testing!<br /> <br /> <span style="font-size: x-small;"><sup>1</sup>"Two Years' Warning: The Customer Centricity Crisis." The Storytellers, March 15, 2016. Quoted on eMarketer.com. </span><br /> <span style="font-size: x-small;"><sup>2</sup>"Data Elevates the Customer Experience." Forbes Insights / SAS, May 2, 2016. Quoted on eMarketer.com. </span><br /> <br /> <br /> <span class="byline-author">Posted by Jon Mesh and Dan Cary, Product Managers, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Nearly 9 in 10 business leaders in a recent survey said that improving the customer experience is fundamental to their future success and brand reputation.<sup>1</sup><br /> <br /> Yet less than half of business leaders say they have actually taken action around their customer experience activities.<sup>2</sup><br /> <br /> Today, consumers have higher expectations for businesses to deliver more personalized site experiences based on the information they’ve shared. Businesses need to be able to quickly discover useful insights from their data and act on what they’ve learned.<br /> <br /> To help those leaders (and everyone else) take action to deliver more personalized site experiences, we're happy to introduce <a href="https://g.co/optimize" target="_blank">Google Optimize</a>. It's a free version of our popular enterprise-class testing and personalization product, <a href="https://www.google.com/analytics/360-suite/optimize?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Optimize 360</a>, which was announced earlier this year.<br /> <br /> Google Optimize will start rolling out globally next month. If you’d like to be one of the first to use it, visit our <a href="https://g.co/optimize" target="_blank">signup page</a>. We'll send you an invitation by email as soon as it is available.<br /> <br /> <b>Making it easy … </b><br /> <br /> Google Optimize helps any business test and deliver better website experiences. And to help guide you through the process, we’ve made it easy every step of the way:<br /> <ul style="text-align: left;"> <li><b>It’s easy to implement.</b> Test new and engaging web experiences across your entire site in minutes. Google Optimize is built on top of <a href="https://www.google.com/analytics/standard/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Analytics</a> and <a href="https://www.google.com/analytics/tag-manager/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Tag Manager</a> so you can either add a single line of code to your existing Google Analytics implementation, or serve the Google Optimize tag directly using Google Tag Manager. </li> <li><b>It's easy to use.</b> Use the Google Optimize WYSIWYG (What-You-See-Is-What-You-Get) editor, to change just about anything on your site – text, images, layouts, and more – just click to edit! There is no need to recode your site each time you want to test a new experience. </li> <li><b>It's easy to understand and act on results.</b> Google Optimize calculates results based on your existing Google Analytics metrics and business objectives. It’s clear to see what you should do next to drive even more impact for your business.</li> </ul> <b>… And powerful </b><br /> <br /> With Google Optimize you can create and deploy a variety of experiment types: Choose from A/B, multivariate, or redirect. For any experiment, Google Optimize offers powerful capabilities:<br /> <ul style="text-align: left;"> <li><b>Native integration with Google Analytics. </b>Test what matters to your business. Because Google Optimize is built on Google Analytics, you can more quickly and easily identify areas of your site that can be improved upon. Then in Google Optimize you can use your existing Google Analytics goals and metrics as your experiment objective. </li> <li><b>Advanced statistical modeling. </b>Google Optimize uses Bayesian statistical methods to model the real-world performance of your experiments. We’ll show you how much more effective one variant is over the others, leading to more accurate results that you can trust. </li> <li><b>Sophisticated targeting tools. </b>Google Optimize will help you deliver the right experiences to the right customers at the right moments.</li> </ul> <b>Ready to deliver better site experiences? </b><br /> <br /> With Google Optimize, you’ll have all the basic capabilities you need to get started with site testing – making it perfect for any business. Google Optimize is free for anyone to use, so why not give it a try? Visit our <a href="https://g.co/optimize" target="_blank">signup page</a> today.<br /> <br /> And if you are part of a larger enterprise or business with more sophisticated testing and support needs, check out <a href="https://www.google.com/analytics/360-suite/optimize?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">Google Optimize 360</a>, part of the Google Analytics 360 Suite. With Google Optimize 360, you’ll be able to take your site experiments even further by delivering custom experiences to your Google Analytics audiences. You’ll also be able to run more experiments across your site at the same time and add additional experiment objectives — even after an experiment has started. Talk to a sales representative to <a href="https://www.google.com/analytics/360-suite/optimize/contact-us/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-optimize&utm_content=an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize" target="_blank">learn more</a>.<br /> <br /> Happy testing!<br /> <br /> <span style="font-size: x-small;"><sup>1</sup>"Two Years' Warning: The Customer Centricity Crisis." The Storytellers, March 15, 2016. Quoted on eMarketer.com. </span><br /> <span style="font-size: x-small;"><sup>2</sup>"Data Elevates the Customer Experience." Forbes Insights / SAS, May 2, 2016. Quoted on eMarketer.com. </span><br /> <br /> <br /> <span class="byline-author">Posted by Jon Mesh and Dan Cary, Product Managers, Google Optimize</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize&url=https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4911225833589923457' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/09/announcing-smart-fast-acting-analytics-for-everyone.html' itemprop='url' title='Announcing: Smart, Fast-Acting Analytics — For Everyone'> Announcing: Smart, Fast-Acting Analytics — For Everyone </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 28, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> This past March, <a href="https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html" target="_blank">we launched</a> the Google Analytics 360 Suite, a set of integrated data and marketing analytics products designed for the needs of enterprise-class marketers in today’s multi-screen world.  <br /> <br /> Today we have another exciting announcement. Next month we’ll start rolling out a new product: <a href="https://g.co/optimize" target="_blank"><b>Google Optimize</b></a> — a free version of our enterprise-class testing and personalization product, <a href="https://www.google.com/analytics/360-suite/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">Google Optimize 360</a>. Google Optimize will be globally available at that time. Additionally, we’re including <b>enhancements to many of our existing free products</b>. Read on for details. <br /> <br /> <b>Businesses of all sizes need tools to measure and succeed </b><br /> <br /> First of all, why this free product now? Because companies big and small face the same challenge today: Consumer expectations are higher than ever in a mobile-first world. How can brands be more useful to people in their moments of need? With ever more data flooding in, marketers need access to the right data so they can uncover useful insights — and act on them quickly.<br /> <br /> The companies that are already making this leap from data to action are transforming their businesses by becoming more useful to consumers throughout these micro-moments. How? Analytics and testing are the key. In fact, according to an <a href="https://www.thinkwithgoogle.com/intl/en-gb/articles/three-challenges-for-digital-marketers.html" target="_blank">Econsultancy survey of 4,000 marketers</a>, the top two digital trends in 2020 are going to be a focus on customer experience (24%) and personalization (23%).<br /> <br /> That’s what has led to today's announcement. We've made several advancements to the free versions of our analytics products to bring modern measurement to everyone, and help them create happier customers by providing more relevant experiences. Let’s take a closer look.<br /> <br /> <br /> <ol style="text-align: left;"> <li><b>How can every business deliver personalized customer experiences?<br />Google Optimize</b> (beta). This free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics. Because it’s built on top of Google Analytics, businesses can use their existing information to experiment and personalize site experiences with minimal setup requirements. <a href="https://g.co/optimize" target="_blank">Request an invite</a>.</li> </ol> <div> <br /></div> <div> <div style="text-align: center;"> "With Google Optimize, we’ve been able to provide more engaging content to The Next Web's readers – converting them from new readers to loyal customers."</div> <div style="text-align: center;"> Martijn Scheijbeler </div> <div style="text-align: center;"> Director of Marketing - The Next Web<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiURti_KmE4K6NG5FWT6cAIk8Hiz6veMom8NsSywwDhQq_3hYZL_him0BvmBe5C7UKtMbzoTfxzgmU3Ui6ScfzyFxtU2CXiyFMeo9B2BQCFGpza0yxHadf8kP-MjuWYrNXE_UuM/s1600/image06.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiURti_KmE4K6NG5FWT6cAIk8Hiz6veMom8NsSywwDhQq_3hYZL_him0BvmBe5C7UKtMbzoTfxzgmU3Ui6ScfzyFxtU2CXiyFMeo9B2BQCFGpza0yxHadf8kP-MjuWYrNXE_UuM/s640/image06.png" width="640" /></a></div> <div style="text-align: left;"> <br /></div> </div> <div style="text-align: center;"> <br /></div> </div> <div> <ol start="2" style="text-align: left;"> <li><b>How can everyone access and share powerful data?<br />Google Data Studio</b> (beta), our free reporting and data visualization product, is now available globally in 21 new countries.* It enables businesses to easily spot and share insights, and collaborate to drive better decisions. Additionally, next month we’re launching report templates, making it even easier to get started. As with templates in Google Docs, Slides, and Sheets, businesses can create, edit, and use a library of templates to get up and running in a matter of minutes. <a href="https://www.google.com/analytics/data-studio/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">Get started</a>. The enterprise and free versions of Google Data Studio launched earlier this year in the U.S. These updates are also available in Data Studio 360, part of the Google Analytics 360 Suite.  </li> </ol> </div> <div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCy-gajNPKFG_tG4bKkdlPeB9lq1QY-Wg2i0jE8ZkdAjJu6zgU4yjNCH-u4E-MIOUazjxDVmIshiqXGeQ4EEQNy3pZ9JkdSHoMBeGb4Bw1uqLM4ni2n3aQhnmwZviWiBLKAxQ9/s1600/image05.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCy-gajNPKFG_tG4bKkdlPeB9lq1QY-Wg2i0jE8ZkdAjJu6zgU4yjNCH-u4E-MIOUazjxDVmIshiqXGeQ4EEQNy3pZ9JkdSHoMBeGb4Bw1uqLM4ni2n3aQhnmwZviWiBLKAxQ9/s640/image05.png" width="640" /></a></div> <br /> <br /> <ol start="3" style="text-align: left;"> <li><b>How can everyone get useful insights, not just more data?<br />Google Analytics</b>, our free customer analytics product and measurement centerpiece, analyzes customer data from all touchpoints — and soon it’s becoming even smarter. Following the launch of our <a href="https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html" target="_blank">automated insight stream</a> in the Google Analytics mobile app, we’re excited to announce Session Quality Score: A new metric that incorporates <a href="https://www.google.com/analytics/360-suite/resources/featured/white-paper-mit-tr-analytics-machine-learning.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">machine learning</a> to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and / or remarket to their most engaged website visitors. This feature is coming soon in beta and will also be available in Analytics 360, part of the Google Analytics 360 Suite.</li> </ol> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLtD0Bmj_ndAa8-Lgv29KfW4DaPelClCGCuagtydw1gdgI9_F94y29ICsbH3J7KPXZL0zWBLMQr5qPLvpqbX1zhBv1ksM3nlYOQKpKd0HKeppJCaUIFmcNgElIjB3EdR6oYEk7/s1600/image03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLtD0Bmj_ndAa8-Lgv29KfW4DaPelClCGCuagtydw1gdgI9_F94y29ICsbH3J7KPXZL0zWBLMQr5qPLvpqbX1zhBv1ksM3nlYOQKpKd0HKeppJCaUIFmcNgElIjB3EdR6oYEk7/s640/image03.png" width="640" /></a></div> <br /> <br /> <ol start="4" style="text-align: left;"> <li><b>How can everyone gain full visibility into customer journeys?</b><br /><b>Google Tag Manager empowers marketers to move faster and make decisions with confidence.</b> It offers a simplified way to gather site information (all those tiny bits of code), and powerful APIs to increase data accuracy and streamline workflows. And today we’re greatly expanding our openness by integrating an additional 20 tags from Quantcast, Twitter, Microsoft Bing, Nielsen, and many more. <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">See the full list of supported tags here</a>. These updates will roll out over the next couple weeks and are also available in Tag Manager 360, part of the Google Analytics 360 Suite.</li> </ol> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9att9x6vLNbBEIDI3Tz9MDkVFB5xBNMbINK0LqJ6U-HqswbHcc_rHOGjUzFiZr_ztJc0Qts1YKUpnHEafgO-5Tlzt8Uq9DC0tLMmGwqGlV7F6YX8-rpxWwlwEDapJWMpfJDwo/s1600/updated.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="108" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9att9x6vLNbBEIDI3Tz9MDkVFB5xBNMbINK0LqJ6U-HqswbHcc_rHOGjUzFiZr_ztJc0Qts1YKUpnHEafgO-5Tlzt8Uq9DC0tLMmGwqGlV7F6YX8-rpxWwlwEDapJWMpfJDwo/s640/updated.png" width="640" /></a></div> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <b style="text-align: left;">Modern measurement for everyone </b><br /> <br /> Put simply, that's our goal with these new free products. As today’s businesses are shifting to compete on customer experience and personalized marketing, we want to give all businesses the tools and access to compete — and ultimately, drive better online consumer experiences.<br /> <br /> If you’re interested in learning more, please watch our blog this week and next. We’ll dive deeper into each product announcement and show you how they work. In the meantime, check out the resources below to learn more.<br /> <ul style="text-align: left;"> <li>Optimize: <a href="https://g.co/optimize" target="_blank">Request an invite</a> </li> <li>Data Studio: <a href="https://www.google.com/analytics/data-studio/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">Get started for free</a> </li> <li>Session Quality: Help Center update coming soon! </li> <li>Tag Manager: <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">Visit the Help Center</a> </li> </ul> As always, you can visit <a href="https://www.google.com/analytics/#/small-business?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">our website</a> to sign-up for our free analytics products.<br /> <br /> <span style="font-size: x-small;">*Canada, Brazil, Germany, Netherlands, Spain, France, United Kingdom, Italy, Indonesia, India, Japan, South Korea, Australia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam </span><br /> <span class="byline-author"><br /></span> <span class="byline-author">Posted by Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> This past March, <a href="https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html" target="_blank">we launched</a> the Google Analytics 360 Suite, a set of integrated data and marketing analytics products designed for the needs of enterprise-class marketers in today’s multi-screen world.  <br /> <br /> Today we have another exciting announcement. Next month we’ll start rolling out a new product: <a href="https://g.co/optimize" target="_blank"><b>Google Optimize</b></a> — a free version of our enterprise-class testing and personalization product, <a href="https://www.google.com/analytics/360-suite/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">Google Optimize 360</a>. Google Optimize will be globally available at that time. Additionally, we’re including <b>enhancements to many of our existing free products</b>. Read on for details. <br /> <br /> <b>Businesses of all sizes need tools to measure and succeed </b><br /> <br /> First of all, why this free product now? Because companies big and small face the same challenge today: Consumer expectations are higher than ever in a mobile-first world. How can brands be more useful to people in their moments of need? With ever more data flooding in, marketers need access to the right data so they can uncover useful insights — and act on them quickly.<br /> <br /> The companies that are already making this leap from data to action are transforming their businesses by becoming more useful to consumers throughout these micro-moments. How? Analytics and testing are the key. In fact, according to an <a href="https://www.thinkwithgoogle.com/intl/en-gb/articles/three-challenges-for-digital-marketers.html" target="_blank">Econsultancy survey of 4,000 marketers</a>, the top two digital trends in 2020 are going to be a focus on customer experience (24%) and personalization (23%).<br /> <br /> That’s what has led to today's announcement. We've made several advancements to the free versions of our analytics products to bring modern measurement to everyone, and help them create happier customers by providing more relevant experiences. Let’s take a closer look.<br /> <br /> <br /> <ol style="text-align: left;"> <li><b>How can every business deliver personalized customer experiences?<br />Google Optimize</b> (beta). This free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics. Because it’s built on top of Google Analytics, businesses can use their existing information to experiment and personalize site experiences with minimal setup requirements. <a href="https://g.co/optimize" target="_blank">Request an invite</a>.</li> </ol> <div> <br /></div> <div> <div style="text-align: center;"> "With Google Optimize, we’ve been able to provide more engaging content to The Next Web's readers – converting them from new readers to loyal customers."</div> <div style="text-align: center;"> Martijn Scheijbeler </div> <div style="text-align: center;"> Director of Marketing - The Next Web<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiURti_KmE4K6NG5FWT6cAIk8Hiz6veMom8NsSywwDhQq_3hYZL_him0BvmBe5C7UKtMbzoTfxzgmU3Ui6ScfzyFxtU2CXiyFMeo9B2BQCFGpza0yxHadf8kP-MjuWYrNXE_UuM/s1600/image06.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiURti_KmE4K6NG5FWT6cAIk8Hiz6veMom8NsSywwDhQq_3hYZL_him0BvmBe5C7UKtMbzoTfxzgmU3Ui6ScfzyFxtU2CXiyFMeo9B2BQCFGpza0yxHadf8kP-MjuWYrNXE_UuM/s640/image06.png" width="640" /></a></div> <div style="text-align: left;"> <br /></div> </div> <div style="text-align: center;"> <br /></div> </div> <div> <ol start="2" style="text-align: left;"> <li><b>How can everyone access and share powerful data?<br />Google Data Studio</b> (beta), our free reporting and data visualization product, is now available globally in 21 new countries.* It enables businesses to easily spot and share insights, and collaborate to drive better decisions. Additionally, next month we’re launching report templates, making it even easier to get started. As with templates in Google Docs, Slides, and Sheets, businesses can create, edit, and use a library of templates to get up and running in a matter of minutes. <a href="https://www.google.com/analytics/data-studio/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">Get started</a>. The enterprise and free versions of Google Data Studio launched earlier this year in the U.S. These updates are also available in Data Studio 360, part of the Google Analytics 360 Suite.  </li> </ol> </div> <div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCy-gajNPKFG_tG4bKkdlPeB9lq1QY-Wg2i0jE8ZkdAjJu6zgU4yjNCH-u4E-MIOUazjxDVmIshiqXGeQ4EEQNy3pZ9JkdSHoMBeGb4Bw1uqLM4ni2n3aQhnmwZviWiBLKAxQ9/s1600/image05.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCy-gajNPKFG_tG4bKkdlPeB9lq1QY-Wg2i0jE8ZkdAjJu6zgU4yjNCH-u4E-MIOUazjxDVmIshiqXGeQ4EEQNy3pZ9JkdSHoMBeGb4Bw1uqLM4ni2n3aQhnmwZviWiBLKAxQ9/s640/image05.png" width="640" /></a></div> <br /> <br /> <ol start="3" style="text-align: left;"> <li><b>How can everyone get useful insights, not just more data?<br />Google Analytics</b>, our free customer analytics product and measurement centerpiece, analyzes customer data from all touchpoints — and soon it’s becoming even smarter. Following the launch of our <a href="https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html" target="_blank">automated insight stream</a> in the Google Analytics mobile app, we’re excited to announce Session Quality Score: A new metric that incorporates <a href="https://www.google.com/analytics/360-suite/resources/featured/white-paper-mit-tr-analytics-machine-learning.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">machine learning</a> to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and / or remarket to their most engaged website visitors. This feature is coming soon in beta and will also be available in Analytics 360, part of the Google Analytics 360 Suite.</li> </ol> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLtD0Bmj_ndAa8-Lgv29KfW4DaPelClCGCuagtydw1gdgI9_F94y29ICsbH3J7KPXZL0zWBLMQr5qPLvpqbX1zhBv1ksM3nlYOQKpKd0HKeppJCaUIFmcNgElIjB3EdR6oYEk7/s1600/image03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="380" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLtD0Bmj_ndAa8-Lgv29KfW4DaPelClCGCuagtydw1gdgI9_F94y29ICsbH3J7KPXZL0zWBLMQr5qPLvpqbX1zhBv1ksM3nlYOQKpKd0HKeppJCaUIFmcNgElIjB3EdR6oYEk7/s640/image03.png" width="640" /></a></div> <br /> <br /> <ol start="4" style="text-align: left;"> <li><b>How can everyone gain full visibility into customer journeys?</b><br /><b>Google Tag Manager empowers marketers to move faster and make decisions with confidence.</b> It offers a simplified way to gather site information (all those tiny bits of code), and powerful APIs to increase data accuracy and streamline workflows. And today we’re greatly expanding our openness by integrating an additional 20 tags from Quantcast, Twitter, Microsoft Bing, Nielsen, and many more. <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">See the full list of supported tags here</a>. These updates will roll out over the next couple weeks and are also available in Tag Manager 360, part of the Google Analytics 360 Suite.</li> </ol> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9att9x6vLNbBEIDI3Tz9MDkVFB5xBNMbINK0LqJ6U-HqswbHcc_rHOGjUzFiZr_ztJc0Qts1YKUpnHEafgO-5Tlzt8Uq9DC0tLMmGwqGlV7F6YX8-rpxWwlwEDapJWMpfJDwo/s1600/updated.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="108" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9att9x6vLNbBEIDI3Tz9MDkVFB5xBNMbINK0LqJ6U-HqswbHcc_rHOGjUzFiZr_ztJc0Qts1YKUpnHEafgO-5Tlzt8Uq9DC0tLMmGwqGlV7F6YX8-rpxWwlwEDapJWMpfJDwo/s640/updated.png" width="640" /></a></div> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <b style="text-align: left;">Modern measurement for everyone </b><br /> <br /> Put simply, that's our goal with these new free products. As today’s businesses are shifting to compete on customer experience and personalized marketing, we want to give all businesses the tools and access to compete — and ultimately, drive better online consumer experiences.<br /> <br /> If you’re interested in learning more, please watch our blog this week and next. We’ll dive deeper into each product announcement and show you how they work. In the meantime, check out the resources below to learn more.<br /> <ul style="text-align: left;"> <li>Optimize: <a href="https://g.co/optimize" target="_blank">Request an invite</a> </li> <li>Data Studio: <a href="https://www.google.com/analytics/data-studio/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">Get started for free</a> </li> <li>Session Quality: Help Center update coming soon! </li> <li>Tag Manager: <a href="https://support.google.com/tagmanager/answer/6106924" target="_blank">Visit the Help Center</a> </li> </ul> As always, you can visit <a href="https://www.google.com/analytics/#/small-business?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q3-gbl-all-multi-free&utm_content=announcing-smart-fast-acting-analytics-for-everyone" target="_blank">our website</a> to sign-up for our free analytics products.<br /> <br /> <span style="font-size: x-small;">*Canada, Brazil, Germany, Netherlands, Spain, France, United Kingdom, Italy, Indonesia, India, Japan, South Korea, Australia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam </span><br /> <span class="byline-author"><br /></span> <span class="byline-author">Posted by Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/09/announcing-smart-fast-acting-analytics-for-everyone.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> 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class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 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