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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>Tarang Amin | Fortune</title><meta name="msapplication-TileColor" content="#ffc40d"/><meta name="theme-color" content="#FFFFFF"/><meta name="description" content="It's notoriously hard for a startup to disrupt the beauty giants, but that鈥檚 exactly what Tarang Amin, the CEO and chairman of e.l.f. Beauty, has done. Over a decade leading the beauty brand he has struck fear in the hearts of global rivals by selling simply branded e.l.f. (which stands for eyes, lips, face), eye palettes and lip glosses for a fraction of what other brands charge to hordes of Instagram-obsessive makeup fans. Under his leadership, the business has notched a stunning 22 straight quarters of sales growth. In fiscal 2024, the company brought in more than $1 billion in total revenue, around 77% higher than the previous year. The business agreed to acquire skin-care brand Naturium in 2023 for $355 million. Amin got his start at Procter & Gamble, relaunching Pantene in the early 1990s. He also serves on the board of directors for J.M. Smucker Co."/><meta name="keywords" content=""/><meta property="og:url" content="https://fortune.com/ranking/most-powerful-people/2024/tarang-amin/"/><meta property="og:type" content="article"/><meta property="og:title" content="Tarang Amin | 100 Most Powerful People in Business"/><meta property="og:description" content="It's notoriously hard for a startup to disrupt the beauty giants, but that鈥檚 exactly what Tarang Amin, the CEO and chairman of e.l.f. Beauty, has done. Over a decade leading the beauty brand he has struck fear in the hearts of global rivals by selling simply branded e.l.f. (which stands for eyes, lips, face), eye palettes and lip glosses for a fraction of what other brands charge to hordes of Instagram-obsessive makeup fans. Under his leadership, the business has notched a stunning 22 straight quarters of sales growth. In fiscal 2024, the company brought in more than $1 billion in total revenue, around 77% higher than the previous year. The business agreed to acquire skin-care brand Naturium in 2023 for $355 million. Amin got his start at Procter & Gamble, relaunching Pantene in the early 1990s. He also serves on the board of directors for J.M. Smucker Co."/><meta property="og:site_name" content="Fortune"/><meta property="og:image" content="https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg"/><meta property="og:width" content="1024"/><meta property="og:height" content="683"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Tarang Amin | 100 Most Powerful People in Business"/><meta name="twitter:description" content="It's notoriously hard for a startup to disrupt the beauty giants, but that鈥檚 exactly what Tarang Amin, the CEO and chairman of e.l.f. Beauty, has done. Over a decade leading the beauty brand he has struck fear in the hearts of global rivals by selling simply branded e.l.f. (which stands for eyes, lips, face), eye palettes and lip glosses for a fraction of what other brands charge to hordes of Instagram-obsessive makeup fans. Under his leadership, the business has notched a stunning 22 straight quarters of sales growth. In fiscal 2024, the company brought in more than $1 billion in total revenue, around 77% higher than the previous year. The business agreed to acquire skin-care brand Naturium in 2023 for $355 million. Amin got his start at Procter & Gamble, relaunching Pantene in the early 1990s. He also serves on the board of directors for J.M. Smucker Co."/><meta name="twitter:image" content="https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg"/><meta name="twitter:url" content="https://fortune.com/ranking/most-powerful-people/2024/tarang-amin/"/><meta property="fb:pages" content="56501027948"/><meta name="robots" content=""/><link rel="preconnect" href="https://www.google-analytics.com" crossorigin=""/><link rel="preconnect" href="https://www.googletagservices.com" crossorigin=""/><link rel="preconnect" href="https://ad.doubleclick.net" crossorigin=""/><link rel="preconnect" href="https://static.doubleclick.net" crossorigin=""/><link rel="preconnect" href="https://securepubads.g.doubleclick.net" crossorigin=""/><link rel="icon" href="/icons/favicons/favicon.ico"/><link rel="canonical" href="https://fortune.com/ranking/most-powerful-people/2024/tarang-amin/"/><script id="json-schema" type="application/ld+json">{"@type":["NewsArticle"],"@context":["https://schema.org"],"publisher":{"@type":"NewsMediaOrganization","logo":{"@type":"ImageObject","url":"https://fortune.com/static/media/logo.png"},"name":"Fortune"},"headline":"Tarang Amin","url":"https://fortune.com/ranking/most-powerful-people/2024/tarang-amin/","mainEntityOfPage":"https://fortune.com/ranking/most-powerful-people/2024/tarang-amin/","dateModified":"2024-11-11 07:52:35-00:00","datePublished":"2024-11-11 07:52:35-00:00","identifier":14978,"thumbnailUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg","image":"https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg","keywords":"Tarang Amin","articleSection":"Uncategorized","description":"<p>It's notoriously hard for a startup to disrupt the beauty giants, but that鈥檚 exactly what Tarang Amin, the CEO and chairman of e.l.f. Beauty, has done. Over a decade leading the beauty brand he has struck fear in the hearts of global rivals by selling simply branded e.l.f. (which stands for eyes, lips, face), eye palettes and lip glosses for a fraction of what other brands charge to hordes of Instagram-obsessive makeup fans. Under his leadership, the business has notched a stunning 22 straight quarters of sales growth. In fiscal 2024, the company brought in more than $1 billion in total revenue, around 77% higher than the previous year. The business agreed to acquire skin-care brand Naturium in 2023 for $355 million. Amin got his start at Procter & Gamble, relaunching Pantene in the early 1990s. He also serves on the board of directors for J.M. Smucker Co.</p>","author":[{"@type":"Person","name":"Fortune Editors","url":"/author/fortune-editors/","image":"https://fortune.com/img-assets/wp-content/uploads/2014/05/fortune-social-logo-square.png"}],"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","cssSelector":".franchise-content","isAccessibleForFree":"False"}}</script><script>window.dataLayer = window.dataLayer || []</script><link rel="dns-prefetch" href="https://c.amazon-adsystem.com"/><link rel="preconnect" href="https://c.amazon-adsystem.com" crossorigin=""/><script async="" src="https://c.amazon-adsystem.com/aax2/apstag.js"></script><meta name="next-head-count" content="34"/><link rel="preload" href="/_next/static/media/a63f776f9c0a0ec4-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/53119eeb5d808e5d-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" 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values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/094_MPP_2025-TARANG-AMIN-.jpg?w=1440&q=75"/><div class="sc-4c65eea5-10 hDOJgN"><span>Patrick MacLeod鈥擶WD/Penske Media/Getty Images</span></div></div></div><div class="sc-e29d9c2f-0 dwrPtO"><ul data-cy="well-ranking-item-list-highlighted-stats" class="sc-e29d9c2f-1 hFrHvn"><li class="sc-e29d9c2f-2 bwwhAA"><div class="sc-e29d9c2f-3 kiIfCx">Company/Affiliation</div><div class="sc-e29d9c2f-4 iYACEM">e.l.f. Beauty</div></li><li class="sc-e29d9c2f-2 bwwhAA"><div class="sc-e29d9c2f-3 kiIfCx">Title</div><div class="sc-e29d9c2f-4 iYACEM">CEO and Chairman</div></li></ul></div><div class="sc-4c65eea5-11 eKknf"><div class="sc-4c65eea5-7 bXnGKk"><div data-cy="well-ranking-list-item-description" class="sc-4c65eea5-8 cFaQlM"><p>It's notoriously hard for a startup to disrupt the beauty giants, but that鈥檚 exactly what Tarang Amin, the CEO and chairman of e.l.f. Beauty, has done. Over a decade leading the beauty brand he has struck fear in the hearts of global rivals by selling simply branded e.l.f. (which stands for eyes, lips, face), eye palettes and lip glosses for a fraction of what other brands charge to hordes of Instagram-obsessive makeup fans. Under his leadership, the business has notched a stunning 22 straight quarters of sales growth. In fiscal 2024, the company brought in more than $1 billion in total revenue, around 77% higher than the previous year. The business agreed to acquire skin-care brand Naturium in 2023 for $355 million. Amin got his start at Procter & Gamble, relaunching Pantene in the early 1990s. He also serves on the board of directors for J.M. Smucker Co.</p></div><div class="sc-d331eee9-11 grvWtf"><div class="sc-d331eee9-10 cYdiLE simple"></div></div></div></div></div></main><footer class="sc-f19f6d8d-0 bJEJKK"><nav class="sc-f19f6d8d-1 cQpwpw"><div class="sc-f19f6d8d-3 hrTgdV rankings"><div class="sc-f19f6d8d-4 wEZoO">Rankings</div><div class="sc-f19f6d8d-2 hUAbPg"><ul class="sc-4ebe8201-0 jDgEWe"><li class="sc-4ebe8201-1 ljzhCf"><a href="https://fortune.com/ranking/best-companies/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="footer link to 100 Best Companies">100 Best Companies</a></li><li class="sc-4ebe8201-1 ljzhCf"><a href="https://fortune.com/ranking/fortune500/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="footer link to Fortune 500">Fortune 500</a></li><li class="sc-4ebe8201-1 ljzhCf"><a href="https://fortune.com/ranking/global500/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="footer link to Global 500">Global 500</a></li><li class="sc-4ebe8201-1 ljzhCf"><a 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