Product and service innovation consulting services

<!DOCTYPE HTML> <html lang="en"> <head> <link rel="icon" href="/etc.clientlibs/pwc/clientlibs/css_common/resources/image/favicon.ico" type="image/x-icon"/> <script src="/etc.clientlibs/clientlibs/granite/jquery.min.f65891607efbe75b84a8031849cec6c7.js"></script> <script src="/etc.clientlibs/clientlibs/granite/utils.min.308082b4c347f4fec37ffef277d39d0e.js"></script> <script src="/etc.clientlibs/clientlibs/granite/jquery/granite.min.d9075d4175ab7b0e3ccf4305a4089645.js"></script> <script src="/etc.clientlibs/foundation/clientlibs/jquery.min.dd9b395c741ce2784096e26619e14910.js"></script> <script src="/etc.clientlibs/pwc/clientlibs/components-digitaldataanalytics.min.594e86bc3088dca581ea8df9b0eafa46.js"></script> <script> createObject('page.skipOptanonCall',false); </script> <script type="text/cookie" id="cookie-consent-script-popup"> <div class="cookie-wrapper" id="cookieWrapper"> <div class="container"> <div class="row"> <div class="col-md-12 cookie-container"> <p class="cookie-text"> {{description}} </p> <button class="btn cookie-accept" id="acceptCookie"> {{accept}} </button> </div> </div> </div> </div> </script> <script> var pwcCookiePrefix = "pwc-cookie-accept-"; $(document).ready(function(){ var $cookieConsentPopupScript = $("#cookie-consent-script-popup"); $("body").append("<input type='hidden' id='is-custom-cookie-consent-present' value='true'/>"); var pageTerritory = $("#pageTerritory").val(); var pwcAcceptCookie = Cookies.get(pwcCookiePrefix + pageTerritory); if(!pwcAcceptCookie){ var cookieHtml = $cookieConsentPopupScript.html(); cookieHtml = cookieHtml.replace("{{description}}", cookieI18nValues.cookieDescription); cookieHtml = cookieHtml.replace("{{accept}}", cookieI18nValues.cookieAcceptButton); $("body").prepend(cookieHtml); $("#cookieWrapper").show(); } $cookieConsentPopupScript.remove(); }); </script> <title>Product and service innovation consulting services | Strategy& </title> <meta http-equiv="content-language" content="en_01"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta property="og:title" content="Product and service innovation consulting services"/> <meta property="og:type" content="article"/> <meta property="og:site_name" content="PwC"/> <meta property="og:description" content="See how we can help you develop powerful innovation capabilities—driving change from the start and delivering results that redefine your future"/> <meta property="og:image" content="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/automotive/damil_105247-670-2.jpg"/> <meta name="robots" content="index"/> <meta name="keywords" content="Product development, product innovation, portfolio management, disruption, software development"/> <meta name="description" content="See how we can help you develop powerful innovation capabilities—driving change from the start and delivering results that redefine your future"/> <meta name="author" content="PricewaterhouseCoopers"/> <meta name="pwcTitle" content="Product and service innovation consulting services"/> <meta name="pwcLocale" content="en_01"/> <meta name="pwcCountry" content='01'/> <meta name="pwcGeo.default" content="01, GX"/> <meta name="pwcLang" content="en"/> <meta name="pwcTag" content="Service offering page||"> <meta name="pwcHideLevel" content="0,2"/> <meta name="target" content=""/> <meta name="pwcReleaseDate" content="2012-12-31T15:00:00.000+01:00"/> <meta name="pwcLastModifiedDate" content="2022-12-06T04:20:01.053Z"/> <meta name="pwcselectednav" content="null"/> <meta name="viewport" id="pwcviewport" content="width=device-width, initial-scale=1.0"> <link rel="apple-touch-icon" href="/content/pwc/script/network/apple-touch-icon.png"/> <link rel="canonical" href="https://www.strategyand.pwc.com/gx/en/functions/product-service-innovation.html"/> <meta property="og:url" content="https://www.strategyand.pwc.com/gx/en/functions/product-service-innovation.html"/> <script> var page ="Product and service innovation consulting services | Strategy&"; var anlyticsEscapeTitle = "Product and service innovation consulting services"; var anlyticsunescapeTitle = $('<textarea />').html(anlyticsEscapeTitle).text(); var templatePath ="/conf/pwc/settings/wcm/templates/level-2-landing-page-template"; var pwcReleaseDate = "2012-12-31T15:00:00.000+01:00"; var pageNameUnescape = $('<textarea />').html(page).text(); //PR-13329 change -- start var jsonData = {}; if(Object.keys(jsonData).length){ var taxonomyDataKey = jsonData.DataLayerKey !=null ? jsonData.DataLayerKey : "" ; var taxonomyDataValue =jsonData.DataLayerValue!=null ? jsonData.DataLayerValue : ""; createObject(taxonomyDataKey,taxonomyDataValue); } //PR-13329 change -- end createObject('page.pageInfo.pageName', pageNameUnescape); createObject("page.pageInfo.pageType",templatePath.substring(templatePath.lastIndexOf('/') + 1)); createObject('page.content.publishDate', pwcReleaseDate); createObject('page.content.contentTitle', anlyticsunescapeTitle); createObject('page.content.contentType', "article"); //PR-12825 change --start var pageContentJsonObject = {"ContentFullPathValueWithoutQueryParams":"/content/pwc/01/en/functions/product-service-innovation.html","ContentFullPathKey":"page.content.contentFullPath"}; var urlQueryParams = new URLSearchParams(window.location.search); var pageUrlPath= pageContentJsonObject.ContentFullPathValueWithoutQueryParams; if(urlQueryParams!=''){ pageUrlPath=pageUrlPath.concat("?").concat(urlQueryParams); } createObject(pageContentJsonObject.ContentFullPathKey,pageUrlPath); //PR-12825 change --end //Added old dataLayer object value in digitalData.site object. digitalData.site ={"SiteValues":{"fullTagParent":"/","businessFunctionParent":"","topicsParent":"","funnel":"","businessFunction":"","industry":"","stakeholders":"","funnelParent":"","fullTag":"/","los":"","campaigns":"","economicBuyers":"","technologyParent":"","folderDirectory":"pwc/01/en/functions","contentType":"","campaignsParent":"","industriesParent":"","topics":"","pwcContentTypeParent":"","economicBuyersParent":"","servicesParent":"","services":"","technology":"","subLos":"","pwcContentType":"","contentLengthParent":"","industries":"","businessImperatives":"","contentLength":"","stakeholdersParent":"","businessImperativesParent":""},"additionalTags":"","business":{"businessChallenge":"","businessTopic":""},"accountRegistration":false}; </script> <script type="application/ld+json"> { "@type": "Thing", "@context": "http://schema.org", "image": "https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/automotive/damil_105247-670-2.jpg", "name":"Product and service innovation consulting services | Strategy&", "description":"See how we can help you develop powerful innovation capabilities—driving change from the start and delivering results that redefine your future" } </script> <script> var currentPageTerritory = '01'; </script> <script src="/etc.clientlibs/foundation/clientlibs/shared.min.e9d9a3990d7779c2e8e3361187f3d36b.js"></script> <script> var pageTerritoryForDTM = '01'; </script> <script src="//assets.adobedtm.com/94ed34440bb5/527900b2ae4b/launch-519328edb4b5.min.js" type="text/javascript" async></script> <script src="/etc.clientlibs/pwc/clientlibs/components-analytics.min.09fae73c6d4e6a64a3d6fec9bf69a6a7.js"></script> <script src="/etc.clientlibs/pwc/clientlibs/handlebars.min.cea4640e01740056e78b381c8d3b8d84.js"></script> <script src="/etc.clientlibs/pwc/clientlibs/purify.min.861f03f452e5d56afa11ef73013b9d07.js"></script> <link rel="stylesheet" href="/etc.clientlibs/pwc/clientlibs/longform/style-colors-rebrand.min.55562d53c21efab6908d5bd75798b72b.css" type="text/css"> <link rel="stylesheet" href="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors.min.9886012975f6a15ac379d3a7de20d30e.css" type="text/css">  <input id="modnavigationid" type="hidden" value="/gx/en/functions/product-service-innovation/"/> <input type="hidden" id="navmode" value="publish"/> <input type="hidden" id="premiumPage" value="false"/> <input class="currentPagePath" type="hidden" value="/content/pwc/01/en/functions/product-service-innovation"/> <input type="hidden" id="isUserReg" value="false"/> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="N4VE3-B9PUN-X9PFU-VX5CF-J7YPS",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"N4VE3-B9PUN-X9PFU-VX5CF-J7YPS",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxb5xvmz5w3ooq-f-4906ed705-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"868663","ak.ai":parseInt("554694",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"37f4e3b","ak.r":23331,"ak.a2":e,"ak.m":"x","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":45192,"ak.gh":"23.50.232.107","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1740037021","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==bBkvnjy6T1yQXHbgY26Sr6bhLJBSXdeDXZmV5DwzQrtVoVXvPmvFBa9/nRKM+/FVLR2CQtiFVvWWgK3pkVK2C7OlW7CzahlWx+0oYRszjshvTqAWuBGwBBUfwnME5ZSh7QYWMiWk5aD4VX7vyfk1NWZvvt3AXwpicpOm0nLNPs97fnfZVJikJSCdkQz9n0TaDVgOFRDl4AJdHJnQItzvCYIDBizXF0gQpAL78/1ynGty26BBf6vffM54dRX+bnPzcqxw+Oa3sbP4md99dW4GCr7Bz55g2ZSZ0FL796DCQlBTBc2chWvl37bq6++aTSWb4AA7lSO/gIfnVbRkiG55zyL0k6+1mfhNqSXqLavhS85ZkjV4sm0j61oRomPAaZ0GwqEAeggnyLY2NoNpSM3O33BhqtX9IkuYieyJHGP9ehc=","ak.pv":"110","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head> <body class="basepage page basicpage red-burgundy-maroon standard-reading level-2-landing-page-template page-primary-col--red page-secondary-col--red page-tertiary-col--red publish standard-spacing pwcscrolling longformcontent cmp-base-modernized"> <div id="wrapper"> <div class="root container responsivegrid"> <div id="container-1dcd4e61ec" class="cmp-container"> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section"></div> <section id="header" style="height: auto" class="cmp-experiencefragment cmp-experiencefragment--01-en fullwidth "> <div id="container-484df7deac" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="embedscript aem-GridColumn aem-GridColumn--default--12"> <link rel="stylesheet" type="text/css" href="/etc.clientlibs/settings/wcm/designs/pwc/rebrand-clientlibs/component-colors-strategyand.css"/> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/pwc/rebrand-clientlibs/component-colors-strategyand.js"></script> <script type="text/javascript" src="/content/pwc/script/network/strategyand/modify-schema.js"></script> <script type="text/javascript" src="/content/pwc/script/network/strategyand/strategyand-override.js"></script> </div> <div class="slim-page-header-v2 parbase aem-GridColumn aem-GridColumn--default--12"> <nav id="skipNav" aria-label="Skip Links"> <a tabindex="1" id="skipToContent" href="#" class="sr-only sr-only-focusable skip-content" aria-label="Skip to content">Skip to content</a> <a tabindex="1" id="skipToFooter" href="#pgFooter" class="sr-only sr-only-focusable skip-content" aria-label="Skip to footer">Skip to footer</a> </nav> <div class="headerv2-container" data-current-level=""> <header class="slimheader-v2 mod__header-v2"> <input type='hidden' id='checkUserLoginOrNot' value='false'/> <a id="logoUrl" tabindex="3" href="/gx/en" aria-label="PwC homepage" class="slim-logo search-hide levelOneLink "> </a> <img class="mobile-search-btn " alt="Site Search" src="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors/resources/images/slim-header-v2/search-icon.svg"/> <div id="slim-hamburger" class="slim-hamburger-ico" aria-label="Menu "> <span></span> <span></span> <span></span> </div> <div class="slim-navigation" style="opacity:0;"> <nav class="nav-primary search-hide" data-tab-index-start="9" aria-label="Main Navigation"> <a aria-controls="industries-subnav-1" link-href="https://www.strategyand.pwc.com/gx/en/industries.html" href="#" data-has-subnav="true" data-nav-index="1" class="levelOneLink " nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries.html" navigation-title="Industries">Industries</a> <a aria-controls="functions-subnav-2" link-href="https://www.strategyand.pwc.com/gx/en/functions.html" href="#" data-has-subnav="true" data-nav-index="2" class="levelOneLink " nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions.html" navigation-title="Functions">Functions</a> <a aria-controls="solutions-subnav-3" link-href="https://www.strategyand.pwc.com/gx/en/unique-solutions.html" href="#" data-has-subnav="true" data-nav-index="3" class="levelOneLink " nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions.html" navigation-title="Solutions">Solutions</a> <a aria-controls="insights-subnav-4" link-href="https://www.strategyand.pwc.com/gx/en/insights.html" href="#" data-has-subnav="true" data-nav-index="4" class="levelOneLink " nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights.html" navigation-title="Insights">Insights</a> <a aria-controls="about_us-subnav-5" link-href="https://www.strategyand.pwc.com/gx/en/about.html" href="#" data-has-subnav="true" data-nav-index="5" class="levelOneLink " nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about.html" navigation-title="About us">About us</a> <a aria-controls="careers-subnav-6" link-href="https://www.strategyand.pwc.com/gx/en/careers.html" href="https://www.strategyand.pwc.com/gx/en/careers.html" data-has-subnav="false" data-nav-index="6" class="levelOneLink " nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/careers.html" navigation-title="Careers">Careers</a> <div class="nav-more" style="display: none;"> <p>More</p> <div class="levelOneLink nav-more-dropdown"> </div> </div> </nav> <nav class="nav-secondary search-hide" aria-label="Secondary Navigation"> <script id="overlay-template" type="text/x-handlebars-template"> <div class="authenticated-user-options hidden"> <div class="user-option-list"> <a tabindex="3" class="register myaccount levelOneLink" href="{{myAccountHref}}">My Account</a> <a tabindex="4" class="sign-in signout levelOneLink" onclick="logOffUser(window.location.href)">Sign Out</a> </div> </div> <div class="user-options hidden"> <a tabindex="3" class="sign-in userreg levelOneLink" data-href="{{signInHref}}" href="javascript:void(0);"> Sign in</a> <a tabindex="4" class="register userreg levelOneLink" href="{{createAccountHref}}"> Register</a> </div> </script> <div class="login-data"></div>  <div class="location-options"> <script id="language-selector-template" type="text/x-handlebars-template"> <div class="options-language"> <button tabindex="7" class="open-lang-options">{{jcrlanguage}} <img alt="" src="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors/resources/images/slim-header-v2/Chevron.svg"></button> <img class="close-options" alt="" src="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors/resources/images/slim-header-v2/close-icon-white.svg"> </div> <div class="slim-language-selector" id="langDialog" aria-label="{{langSelectorTitleText}}" role="dialog" aria-modal="true"> <p>{{langSelectorTitleText}}</p> <div class="language-selector-list levelOneLink " id="lstLang" role="listbox" aria-labelledby="langDialog"> {{#each languageSelectorData.alternateLanguages}} <a id="lang_{{@index}}" role="option" {{#if this.isCurrentLanguage}} class="is-active" {{/if}} href="{{this.linkURL}}" data-lang="{{this.linkText}}"> {{this.linkText}} </a> {{/each}} </div> </div> </script> <script id="territory-selector-template" type="text/x-handlebars-template"> <button tabindex="6" aria-label="{{territorySelectorBtnText}}"> <span>{{currentPageTerritoryName}} <img alt="" src="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors/resources/images/slim-header-v2/Chevron.svg"></span> <img class="close-options" alt="" src="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors/resources/images/slim-header-v2/close-icon-white.svg"> </button>  <div class="territory-selector" aria-label="{{findATerritoryText}}" id="lst-territory-selector" role="dialog" aria-modal="true"> <div class="territory-selector-search"> <label class="sr-only" for="searchField"> {{findATerritoryText}} </label> <input id="countrySearch" class="levelOneLink" name="country" type="text" placeholder="{{findATerritoryText}}"> </div> <div class="territory-selector-list levelOneLink" id="lstTerritory" role="listbox" aria-labelledby="lst-territory-selector"> {{#each territories}} {{#if territoryFinder}} <a id="option_{{@index}}" role="option" class="{{#ifEquals name 'Global'}}region-global {{/ifEquals}}{{#ifEquals name ../currentPageTerritoryName}}is-active {{/ifEquals}}" href="{{domain}}" data-value="{{name}}">{{name}}</a> {{#each alias}} <a id="option_{{this}}_{{@index}}" role="option" class="{{#ifEquals name 'Global'}}region-global {{/ifEquals}}{{#ifEquals ../name ../../currentPageTerritoryName}}is-active {{/ifEquals}}" href="{{../domain}}" data-value="{{this}}">{{this}}</a> {{/each}} {{#if @last}} <p id="option_noresult" role="option" class="territory-no-results">{{territoryNotFoundText}}</p> {{/if}} {{/if}} {{/each}} </div> </div> </script> <div class="lo-backsplash"></div> <span class="option-country levelOneLink"> </span> <span class="option-language"> </span> </div> </nav> <div class="nav-search search-hide "> <button aria-expanded="false" class="search-hide levelOneLink">Search</button> <div class="search-hide searchbox"> <form id="slimSearchForm" role="search" action="https://www.strategyand.pwc.com/gx/en/search.html" method="get"> <input id="slimSearch" class="slim-search" type="text" name="searchfield" placeholder="Search for industries, products, services and more"/> <input type="hidden" name="pwcSiteSection" autocomplete="off"/> <input type="hidden" name="pwcLang" value="" autocomplete="off"/> <input type="hidden" name="pwcGeo" value="" autocomplete="off"/> <input type="submit" class="submit-search" value=""/> </form> <button id="close-search" aria-label="Search Close"></button> </div> </div> </div> </header> <script id="breadcrumb-template" type="text/x-handlebars-template"> <button class="slimnav-v2-bc-toggle is-hidden"> <label class="sr-only">Show full breadcrumb</label> </button> <div class="slimnav-v2-breadcrumbs"> {{#each breadcrumbs}} <a href="{{this.linkURL}}">{{this.linkText}}</a> {{/each}} </div> </script> <div class="slimnav-breadcrumb"> </div> <div class="slimheader-sublevel-slide" data-nav-level="2"> <div class="slide-shadow search-hide"></div> <div class="slide-bg"></div> <div id="industries-subnav-1" class="sublevel-container search-hide show-subnav"> <div class="sublevel-navs"> <div class="slimnav-level2 slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries.html" navigation-title="Industries">Industries</a> </div> <nav> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/aerospace-defense.html" aria-controls="aerospace_and_defense-subnav-1-1" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/aerospace-defense.html" navigation-title="Aerospace and defense">Aerospace and defense</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/automotive.html" aria-controls="automotive-subnav-1-2" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/automotive.html" navigation-title="Automotive">Automotive</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/chemicals.html" aria-controls="chemicals-subnav-1-3" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/chemicals.html" navigation-title="Chemicals">Chemicals</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/consumer-markets.html" aria-controls="consumer_markets-subnav-1-4" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/consumer-markets.html" navigation-title="Consumer markets">Consumer markets</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/entertainment-media.html" aria-controls="entertainment_and_media-subnav-1-5" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/entertainment-media.html" navigation-title="Entertainment and media">Entertainment and media</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/financial-services.html" aria-controls="financial_services-subnav-1-6" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/financial-services.html" navigation-title="Financial services">Financial services</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/health.html" aria-controls="health-subnav-1-7" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/health.html" navigation-title="Health">Health</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/industrials.html" aria-controls="industrials-subnav-1-8" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/industrials.html" navigation-title="Industrials">Industrials</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/mining-metals.html" aria-controls="metals_and_mining-subnav-1-9" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/mining-metals.html" navigation-title="Metals and mining">Metals and mining</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/oil-gas.html" aria-controls="oil_and_gas-subnav-1-10" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/oil-gas.html" navigation-title="Oil and gas">Oil and gas</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/power-utilities.html" aria-controls="power_and_utilities-subnav-1-11" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/power-utilities.html" navigation-title="Power and utilities">Power and utilities</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/public-sector.html" aria-controls="public_sector-subnav-1-12" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/public-sector.html" navigation-title="Public sector">Public sector</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/technology.html" aria-controls="technology-subnav-1-13" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/technology.html" navigation-title="Technology">Technology</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/telecommunications.html" aria-controls="telecommunications-subnav-1-14" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/telecommunications.html" navigation-title="Telecommunications">Telecommunications</a> <a class="levelTwoLink " data-breadcrumb="Industries" href="https://www.strategyand.pwc.com/gx/en/industries/transport.html" aria-controls="transportation-subnav-1-15" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/transport.html" navigation-title="Transportation">Transportation</a> </nav> </div> </div> <span class="slimnav-level3"> <div id="aerospace_and_defense-subnav-1-1" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/aerospace-defense.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/aerospace-defense.html" navigation-title="Aerospace and defense">Aerospace and defense</a> </div> </div> </div> <div id="automotive-subnav-1-2" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/automotive.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/automotive.html" navigation-title="Automotive">Automotive</a> </div> </div> </div> <div id="chemicals-subnav-1-3" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/chemicals.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/chemicals.html" navigation-title="Chemicals">Chemicals</a> </div> </div> </div> <div id="consumer_markets-subnav-1-4" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/consumer-markets.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/consumer-markets.html" navigation-title="Consumer markets">Consumer markets</a> </div> </div> </div> <div id="entertainment_and_media-subnav-1-5" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/entertainment-media.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/entertainment-media.html" navigation-title="Entertainment and media">Entertainment and media</a> </div> </div> </div> <div id="financial_services-subnav-1-6" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/financial-services.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/financial-services.html" navigation-title="Financial services">Financial services</a> </div> </div> </div> <div id="health-subnav-1-7" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/health.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/health.html" navigation-title="Health">Health</a> </div> </div> </div> <div id="industrials-subnav-1-8" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/industrials.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/industrials.html" navigation-title="Industrials">Industrials</a> </div> </div> </div> <div id="metals_and_mining-subnav-1-9" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/mining-metals.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/mining-metals.html" navigation-title="Metals and mining">Metals and mining</a> </div> </div> </div> <div id="oil_and_gas-subnav-1-10" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/oil-gas.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/oil-gas.html" navigation-title="Oil and gas">Oil and gas</a> </div> </div> </div> <div id="power_and_utilities-subnav-1-11" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/power-utilities.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/power-utilities.html" navigation-title="Power and utilities">Power and utilities</a> </div> </div> </div> <div id="public_sector-subnav-1-12" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/public-sector.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/public-sector.html" navigation-title="Public sector">Public sector</a> </div> </div> </div> <div id="technology-subnav-1-13" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/technology.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/technology.html" navigation-title="Technology">Technology</a> </div> </div> </div> <div id="telecommunications-subnav-1-14" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/telecommunications.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/telecommunications.html" navigation-title="Telecommunications">Telecommunications</a> </div> </div> </div> <div id="transportation-subnav-1-15" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Industries</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/industries/transport.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/industries/transport.html" navigation-title="Transportation">Transportation</a> </div> </div> </div> </span> </div> <button class="slimheader-close search-hide" aria-label="Menu Close"></button> </div> <div id="functions-subnav-2" class="sublevel-container search-hide show-subnav"> <div class="sublevel-navs"> <div class="slimnav-level2 slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Functions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/functions.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions.html" navigation-title="Functions">Functions</a> </div> <nav> <a class="levelTwoLink " data-breadcrumb="Functions" href="https://www.strategyand.pwc.com/gx/en/functions/business-strategy.html" aria-controls="business_strategy-subnav-2-1" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/business-strategy.html" navigation-title="Business strategy">Business strategy</a> <a class="levelTwoLink " data-breadcrumb="Functions" href="https://www.strategyand.pwc.com/gx/en/functions/customer-strategy.html" aria-controls="customer_strategy-subnav-2-2" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/customer-strategy.html" navigation-title="Customer strategy">Customer strategy</a> <a class="levelTwoLink " data-breadcrumb="Functions" href="https://www.strategyand.pwc.com/gx/en/functions/operations-strategy.html" aria-controls="operations_strategy-subnav-2-3" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/operations-strategy.html" navigation-title="Operations strategy">Operations strategy</a> <a class="levelTwoLink " data-breadcrumb="Functions" href="https://www.strategyand.pwc.com/gx/en/functions/organisational-strategy.html" aria-controls="organisational_strategy-subnav-2-4" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/organisational-strategy.html" navigation-title="Organisational strategy">Organisational strategy</a> <a class="levelTwoLink " data-breadcrumb="Functions" href="https://www.strategyand.pwc.com/gx/en/functions/product-service-innovation.html" aria-controls="product_and_service_innovation-subnav-2-5" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/product-service-innovation.html" navigation-title="Product and service innovation">Product and service innovation</a> <a class="levelTwoLink " data-breadcrumb="Functions" href="https://www.strategyand.pwc.com/gx/en/functions/technology-strategy.html" aria-controls="technology_strategy-subnav-2-6" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/technology-strategy.html" navigation-title="Technology strategy">Technology strategy</a> </nav> </div> </div> <span class="slimnav-level3"> <div id="business_strategy-subnav-2-1" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Functions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/functions/business-strategy.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/business-strategy.html" navigation-title="Business strategy">Business strategy</a> </div> </div> </div> <div id="customer_strategy-subnav-2-2" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Functions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/functions/customer-strategy.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/customer-strategy.html" navigation-title="Customer strategy">Customer strategy</a> </div> </div> </div> <div id="operations_strategy-subnav-2-3" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Functions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/functions/operations-strategy.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/operations-strategy.html" navigation-title="Operations strategy">Operations strategy</a> </div> </div> </div> <div id="organisational_strategy-subnav-2-4" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Functions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/functions/organisational-strategy.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/organisational-strategy.html" navigation-title="Organisational strategy">Organisational strategy</a> </div> </div> </div> <div id="product_and_service_innovation-subnav-2-5" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Functions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/functions/product-service-innovation.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/product-service-innovation.html" navigation-title="Product and service innovation">Product and service innovation</a> </div> </div> </div> <div id="technology_strategy-subnav-2-6" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Functions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/functions/technology-strategy.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/functions/technology-strategy.html" navigation-title="Technology strategy">Technology strategy</a> </div> </div> </div> </span> </div> <button class="slimheader-close search-hide" aria-label="Menu Close"></button> </div> <div id="solutions-subnav-3" class="sublevel-container search-hide show-subnav"> <div class="sublevel-navs"> <div class="slimnav-level2 slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/unique-solutions.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions.html" navigation-title="Solutions">Solutions</a> </div> <nav> <a class="levelTwoLink " data-breadcrumb="Solutions" href="https://www.strategyand.pwc.com/gx/en/unique-solutions/capabilities-driven-strategy.html" aria-controls="capabilities_driven_strategy___growth-subnav-3-1" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/capabilities-driven-strategy.html" navigation-title="Capabilities-Driven Strategy + Growth">Capabilities-Driven Strategy + Growth</a> <a class="levelTwoLink " data-breadcrumb="Solutions" href="https://www.strategyand.pwc.com/gx/en/unique-solutions/deals-strategy.html" aria-controls="deals_strategy-subnav-3-2" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/deals-strategy.html" navigation-title="Deals strategy">Deals strategy</a> <a class="levelTwoLink " data-breadcrumb="Solutions" href="https://www.strategyand.pwc.com/gx/en/digital.html" aria-controls="digital-subnav-3-3" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/digital.html" navigation-title="Digital">Digital</a> <a class="levelTwoLink " data-breadcrumb="Solutions" href="https://www.strategyand.pwc.com/gx/en/unique-solutions/fit-for-growth.html" aria-controls="fit_for_growth-subnav-3-4" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/fit-for-growth.html" navigation-title="Fit for Growth">Fit for Growth</a> <a class="levelTwoLink " data-breadcrumb="Solutions" href="https://www.strategyand.pwc.com/gx/en/unique-solutions/risk-and-regulatory.html" aria-controls="risk_and_regulatory-subnav-3-5" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/risk-and-regulatory.html" navigation-title="Risk and regulatory">Risk and regulatory</a> <a class="levelTwoLink " data-breadcrumb="Solutions" href="https://www.strategyand.pwc.com/de/en/functions/sustainability-strategy.html" target="_blank" aria-controls="sustainability_in_your_industry-subnav-3-6" nextpage-canonical-url="https://www.strategyand.pwc.com/de/en/functions/sustainability-strategy.html" navigation-title="Sustainability in your industry">Sustainability in your industry</a> <a class="levelTwoLink " data-breadcrumb="Solutions" href="https://www.strategyand.pwc.com/gx/en/unique-solutions/trade-promotion-excellence.html" aria-controls="trade_promotion_excellence-subnav-3-7" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/trade-promotion-excellence.html" navigation-title="Trade promotion excellence">Trade promotion excellence</a> </nav> </div> </div> <span class="slimnav-level3"> <div id="capabilities_driven_strategy___growth-subnav-3-1" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/unique-solutions/capabilities-driven-strategy.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/capabilities-driven-strategy.html" navigation-title="Capabilities-Driven Strategy + Growth">Capabilities-Driven Strategy + Growth</a> </div> </div> </div> <div id="deals_strategy-subnav-3-2" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/unique-solutions/deals-strategy.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/deals-strategy.html" navigation-title="Deals strategy">Deals strategy</a> </div> </div> </div> <div id="digital-subnav-3-3" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/digital.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/digital.html" navigation-title="Digital">Digital</a> </div> </div> </div> <div id="fit_for_growth-subnav-3-4" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/unique-solutions/fit-for-growth.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/fit-for-growth.html" navigation-title="Fit for Growth">Fit for Growth</a> </div> </div> </div> <div id="risk_and_regulatory-subnav-3-5" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/unique-solutions/risk-and-regulatory.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/risk-and-regulatory.html" navigation-title="Risk and regulatory">Risk and regulatory</a> </div> </div> </div> <div id="sustainability_in_your_industry-subnav-3-6" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/de/en/functions/sustainability-strategy.html" target="_blank" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/de/en/functions/sustainability-strategy.html" navigation-title="Sustainability in your industry">Sustainability in your industry</a> </div> </div> </div> <div id="trade_promotion_excellence-subnav-3-7" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Solutions</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/unique-solutions/trade-promotion-excellence.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/unique-solutions/trade-promotion-excellence.html" navigation-title="Trade promotion excellence">Trade promotion excellence</a> </div> </div> </div> </span> </div> <button class="slimheader-close search-hide" aria-label="Menu Close"></button> </div> <div id="insights-subnav-4" class="sublevel-container search-hide show-subnav"> <div class="sublevel-navs"> <div class="slimnav-level2 slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Insights</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/insights.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights.html" navigation-title="Insights">Insights</a> </div> <nav> <a class="levelTwoLink " data-breadcrumb="Insights" href="https://www.strategyand.pwc.com/gx/en/insights/books.html" aria-controls="books-subnav-4-1" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/books.html" navigation-title="Books">Books</a> <a class="levelTwoLink " data-breadcrumb="Insights" href="https://www.strategyand.pwc.com/gx/en/insights/industry-trends.html" aria-controls="industry_trends-subnav-4-2" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/industry-trends.html" navigation-title="Industry trends">Industry trends</a> <a class="levelTwoLink " data-breadcrumb="Insights" href="https://www.strategyand.pwc.com/gx/en/insights/report-search.html" aria-controls="reports_and_studies-subnav-4-3" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/report-search.html" navigation-title="Reports and studies">Reports and studies</a> <a class="levelTwoLink " data-breadcrumb="Insights" href="https://www.strategyand.pwc.com/gx/en/insights/katzenbach-center.html" aria-controls="the_katzenbach_center-subnav-4-4" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/katzenbach-center.html" navigation-title="The Katzenbach Center">The Katzenbach Center</a> <a class="levelTwoLink " data-breadcrumb="Insights" href="https://www.strategyand.pwc.com/gx/en/insights/tools.html" aria-controls="tools-subnav-4-5" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/tools.html" navigation-title="Tools">Tools</a> </nav> </div> </div> <span class="slimnav-level3"> <div id="books-subnav-4-1" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Insights</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/insights/books.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/books.html" navigation-title="Books">Books</a> </div> </div> </div> <div id="industry_trends-subnav-4-2" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Insights</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/insights/industry-trends.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/industry-trends.html" navigation-title="Industry trends">Industry trends</a> </div> </div> </div> <div id="reports_and_studies-subnav-4-3" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Insights</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/insights/report-search.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/report-search.html" navigation-title="Reports and studies">Reports and studies</a> </div> </div> </div> <div id="the_katzenbach_center-subnav-4-4" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Insights</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/insights/katzenbach-center.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/katzenbach-center.html" navigation-title="The Katzenbach Center">The Katzenbach Center</a> </div> </div> </div> <div id="tools-subnav-4-5" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Insights</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/insights/tools.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/insights/tools.html" navigation-title="Tools">Tools</a> </div> </div> </div> </span> </div> <button class="slimheader-close search-hide" aria-label="Menu Close"></button> </div> <div id="about_us-subnav-5" class="sublevel-container search-hide show-subnav"> <div class="sublevel-navs"> <div class="slimnav-level2 slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/about.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about.html" navigation-title="About us">About us</a> </div> <nav> <a class="levelTwoLink " data-breadcrumb="About us" href="https://www.strategyand.pwc.com/gx/en/alumni.html" aria-controls="alumni-subnav-5-1" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/alumni.html" navigation-title="Alumni">Alumni</a> <a class="levelTwoLink " data-breadcrumb="About us" href="https://www.strategyand.pwc.com/gx/en/about/corporate-social-responsibility.html" aria-controls="corporate_responsibility-subnav-5-2" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/corporate-social-responsibility.html" navigation-title="Corporate responsibility">Corporate responsibility</a> <a class="levelTwoLink " data-breadcrumb="About us" href="https://www.strategyand.pwc.com/gx/en/about/history.html" aria-controls="history-subnav-5-3" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/history.html" navigation-title="History">History</a> <a class="levelTwoLink " data-breadcrumb="About us" href="https://www.strategyand.pwc.com/gx/en/about/leadership.html" aria-controls="our_leaders-subnav-5-4" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/leadership.html" navigation-title="Our leaders">Our leaders</a> <a class="levelTwoLink " data-breadcrumb="About us" href="https://www.strategyand.pwc.com/gx/en/about/our-values.html" aria-controls="our_values-subnav-5-5" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/our-values.html" navigation-title="Our values">Our values</a> <a class="levelTwoLink " data-breadcrumb="About us" href="https://www.strategyand.pwc.com/gx/en/about/worldwide-offices.html" aria-controls="offices-subnav-5-6" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/worldwide-offices.html" navigation-title="Offices">Offices</a> <a class="levelTwoLink " data-breadcrumb="About us" href="https://www.strategyand.pwc.com/gx/en/about/media.html" aria-controls="media_center-subnav-5-7" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/media.html" navigation-title="Media center">Media center</a> </nav> </div> </div> <span class="slimnav-level3"> <div id="alumni-subnav-5-1" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/alumni.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/alumni.html" navigation-title="Alumni">Alumni</a> </div> </div> </div> <div id="corporate_responsibility-subnav-5-2" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/about/corporate-social-responsibility.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/corporate-social-responsibility.html" navigation-title="Corporate responsibility">Corporate responsibility</a> </div> </div> </div> <div id="history-subnav-5-3" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/about/history.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/history.html" navigation-title="History">History</a> </div> </div> </div> <div id="our_leaders-subnav-5-4" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/about/leadership.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/leadership.html" navigation-title="Our leaders">Our leaders</a> </div> </div> </div> <div id="our_values-subnav-5-5" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/about/our-values.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/our-values.html" navigation-title="Our values">Our values</a> </div> </div> </div> <div id="offices-subnav-5-6" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/about/worldwide-offices.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/worldwide-offices.html" navigation-title="Offices">Offices</a> </div> </div> </div> <div id="media_center-subnav-5-7" class="slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">About us</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/about/media.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/about/media.html" navigation-title="Media center">Media center</a> </div> </div> </div> </span> </div> <button class="slimheader-close search-hide" aria-label="Menu Close"></button> </div> <div id="careers-subnav-6" class="sublevel-container search-hide show-subnav"> <div class="sublevel-navs"> <div class="slimnav-level2 slimheader-slide-nav"> <div class="slide-nav-contain"> <div class="sublevel-title-container search-hide"> <div class="slimnav-mobile-header"> <p> Menu</p> </div> <div class="slimheader-breadcrumb is-hidden"> <a href="#">Careers</a> </div> <a href="https://www.strategyand.pwc.com/gx/en/careers.html" class="lv2-label" nextpage-canonical-url="https://www.strategyand.pwc.com/gx/en/careers.html" navigation-title="Careers">Careers</a> </div> </div> </div> </div> <button class="slimheader-close search-hide" aria-label="Menu Close"></button> </div> <div class="sublevel-search-container search-hide"> <div class="search-loading"> <div class="slim-search-loader"></div> <p>Loading Results</p> </div> <p class="slim-search-no-results is-hidden">No Match Found</p> <div class="slim-search-results"> <button class="btn view-all-search is-hidden" href="https://www.strategyand.pwc.com/gx/en/search.html"> View All Results </button> </div> </div> </div> </div> <input type="hidden" id="locale" value='en_01'/> <input type="hidden" name="mod_signInHref" class="mod_signInHref"/> <input type="hidden" name="mod_createAccountHref" class="mod_createAccountHref"/> <input type="hidden" name="mod_userLoginStatus" class="mod_userLoginStatus"/> <script> //Analytics : Triggers loginSuccessful event on inter user's login $(document).ready(function(){ var prepareUserRegLinks; var internal_login_status_cookie = Cookies.get("internal-login-status"); if(internal_login_status_cookie){ $(document).trigger("loginSuccessful"); rmvCookie("internal-login-status","/"); } //PR-2366: User Access Control landing page's requestAccess button link updates based on user's request. if ($('#access-control-section').length > 0) { var accessControlSection = $('#access-control-section'); var accessControlButtonWrapper = $('#access-control-section').find($('#pwc-access-button')); var accessControlButton = $(accessControlButtonWrapper).find('a'); const requestClasses = {requestAccess:"request-access", requestPending : "request-pending", requestApproved : "request-approved"}; $(accessControlSection).find('.help-block').html('Some error occured with creating access control request'); var userLoginStatus, approvalStatus=""; var currentPagePath = $('.currentPagePath').val(); var currLocale= "en_01"; var randomNo = Math.round(new Date().getTime() + (Math.random() * 100)); var datapp = 'currentPagePath='+ encodeURIComponent(currentPagePath) + '&currLocale='+ encodeURIComponent(currLocale) + '&'+randomNo+'='; $.ajax('/bin/dpe/logindata', { data: datapp, type: "GET", dataType: 'json', contentType: 'application/json; charset=utf-8', mimeType: 'application/json; charset=utf-8', success: function (rawData, status, xhr) { SuccessCode = rawData.SuccessCode; switch (SuccessCode) { case '[0000]': $(accessControlSection).find($('#accessControl_GeneralError')).hide(); userLoginStatus = rawData.userLoginStatus; if(rawData.approvalStatus && rawData.approvalStatus !== "undefined"){ approvalStatus = rawData.approvalStatus; } $(".mod_userLoginStatus").attr("value",userLoginStatus); prepareUserRegLinks(userLoginStatus, approvalStatus); break; case '[1111]': default: $(accessControlSection).find($('#accessControl_GeneralError')).show(); } }, error: function (xhr, status, err) { $(accessControlSection).find($('#accessControl_GeneralError')).show(); $(accessControlButton).button('reset'); prepareUserRegLinks(false, approvalStatus); } }); prepareUserRegLinks = function(userLoginStatus, approvalStatus) { if (!userLoginStatus) { if($(".mod_signInHref").val()==''){ $(".mod_signInHref").val($('.login-data .sign-in.userreg').attr('href')); } if($(".mod_createAccountHref").val()==''){ $(".mod_createAccountHref").val($('.login-data .register.userreg').attr('href')); } $(accessControlButton).attr('href', $('.login-data .sign-in.userreg').attr('data-href')); $(accessControlSection).find('#access-control-footer a').attr('href', $('.login-data .register.userreg').attr('href')); } else { accessControlSection.removeClass("promo-banner--logged-out").addClass("promo-banner--logged-in"); switch (approvalStatus) { case "": case 'rejected': var reqObj = new Object(); reqObj.accessControlRequestedGroup = $(accessControlSection).data('accessControlGroup'); reqObj.accessControlLandingPage = currentPagePath; reqObj.accessControlRequestedPage = $(accessControlButton).attr('href'); reqObj.locale = 'en_01'; $(accessControlButton).attr('href', 'javascript:void(0);'); $('#pwc-access-button a').click(function () { if ($(accessControlButtonWrapper).hasClass(requestClasses.requestAccess)) { $(accessControlButton).button('loading'); reqObj.accessControlRequestedTime = "1740023867791"; $.ajax('/bin/requestAccessServlet', { data: JSON.stringify(reqObj), type: "POST", dataType: 'json', contentType: 'application/json; charset=utf-8', mimeType: 'application/json; charset=utf-8', success: function (rawData, status, xhr) { SuccessCode = rawData.result.SuccessCode; $(accessControlButton).button('reset'); switch (SuccessCode) { case '[0000]': $(accessControlSection).find($('#accessControl_GeneralError')).hide(); $(accessControlButtonWrapper).removeClass(requestClasses.requestAccess).addClass(requestClasses.requestPending); $(accessControlButton).html('Access pending approval'); break; case '[1111]': default: $(accessControlSection).find($('#accessControl_GeneralError')).show(); } }, error: function (xhr, status, err) { $(accessControlSection).find($('#accessControl_GeneralError')).show(); $(accessControlButton).button('reset'); } }); } }); break; case 'pending-approval': $(accessControlButtonWrapper).removeClass(requestClasses.requestAccess).addClass(requestClasses.requestPending); $(accessControlButton).html('Access pending approval'); $(accessControlButton).attr('href', 'javascript:void(0);'); break; case 'approved': $(accessControlButtonWrapper).removeClass(requestClasses.requestAccess).addClass(requestClasses.requestApproved); $(accessControlButton).addClass('unlocked').removeClass('locked'); break; default: $(accessControlButton).attr('href', 'javascript:void(0);'); } } }; } }); </script> <script> var cookieI18nValues = {}; cookieI18nValues.cookieDescription = "This site uses cookies to collect information about your browsing activities in order to provide you with more relevant content and promotional materials, and help us understand your interests and enhance the site. By continuing to browse this site you agree to the use of cookies. Visit our <a href=https:\/\/www.strategyand.pwc.com\/gx\/en\/about\/cookie\u002Dinformation.html>cookie policy<\/a> to learn more."; cookieI18nValues.cookieAcceptButton = "I understand"; </script> </div> </div> </div> </section> </div> <div class="container responsivegrid"> <div id="container-a614622dd1" class="cmp-container"> <div class="section container responsivegrid"> <section id="title" class="cmp-container page-section page-section--col-primary page-section--col-dark nomove fullwidth videobghost " data-width="1600" data-height="900" data-image="/content/dam/pwc/gx/en/brand-simplified/hero-images-1600/automotive/DAMIL_105247-1600-2.jpg" data-wcmmode="false" data-parallax="false" data-videoParallax="false" data-videoId="videoelementf63c60d9-6ea5-9ec3-6a2e-38af025d3547" data-videoAutoplay="true" data-videoLoop="true" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="title teaser hero-card-wrapper"> <div class="dpe-component-wrapper hero-title-component hero-title-component--lg-h1"> <div class="hero-title"> <div class="container"> <div class="row"> <div class="textColumn col-sm-8 hero-title-textpanel--level2"> <div class="hero-title-textpanel" data-analytics-link="Product and service innovation consulting services"> <h1>Product and service innovation consulting services</h1> <p class="sub-heading">Turning whiteboard brainstorms into tangible value</p> <script src="/etc.clientlibs/pwc/components/content/social-share-v2/clientlibs.min.12c4056dce774faf1212da2ba4efeb15.js"></script> <div role="img" aria-label="Copy page link to clipboard" class="social-share-rebrand" tabindex="0"> <div class="social-share-rebrand-overlay-parent"> <span alt class="social-share-rebrand-icon"></span> <span alt class="social-share-rebrand-overlay" aria-expanded="false"> <span alt class="social-share-rebrand-arrow-icon"></span> <span class="social-share-rebrand-close" tabindex="0"></span> <input id="social-share-input" value=""/> <span href="#" role="button" class="btn btn--primary social-share-rebrand-copy" tabindex="0">Copy link</span> <span style="display:none;" class="social-share-rebrand-copy social-share-rebrand-copied"> <span class="social-share-rebrand-tick-icon"></span> Link copied to clipboard </span> </span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="featured" class="cmp-container page-section page-section--col-white fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement5b71055a-677f-058d-ca63-06936ea1946c" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="featurecontent"> <div class="dpe-component-wrapper feature-content "> <div class="container-fluid"> <div class="row"> <h2 class="col-xs-12 feature-content__title feature-content-modernized__title"> <span class="feature-content__title--static">Featured</span> <span class="feature-content__title--dynamic visible-xs"> - 3 items</span> </h2> </div> <div class="row feature-content__row"> <div class="feature-content__container feature-content__container--with-image col-lg-4 col-md-6 col-sm-6 col-xs-12 featured_content_aa"> <a href="https://www.strategyand.pwc.com/gx/en/covid-19.html" target="_self" class="feature-content__panel" style="background-image:url(/content/dam/pwc/gx/en/brand-simplified/teaser-images-670/aerospace/damil-gettyimages-1011210232-670.jpg)"> <div class="feature-content__text"> <h2 class="feature-content__heading regular"> <span>Responding to the business impacts of COVID-19</span> </h2> <div class="feature-content_wrapper"> <p>How can you prepare your organization to respond?</p> </div> </div> </a> </div> <div class="feature-content__container feature-content__container--with-image col-lg-4 col-md-6 col-sm-6 col-xs-12 featured_content_aa"> <a href="https://www.strategy-business.com/article/Adapting-to-a-new-world?gko=5b5d0" target="_blank" class="feature-content__panel" style="background-image:url(/content/dam/pwc/01/en/ghosts/s-b/2020/teaser-sb-adapting-to-a-new-world.jpg)"> <div class="feature-content__text"> <h2 class="feature-content__heading regular"> <span>Adapting to a new world</span> </h2> <div class="feature-content_wrapper"> <p>Facing the challenges of the post-COVID-19 landscape</p> </div> </div> </a> </div> <div class="feature-content__container feature-content__container--with-image col-lg-4 col-md-6 col-sm-6 col-xs-12 featured_content_aa"> <a href="https://www.strategyand.pwc.com/gx/en/unique-solutions/fit-for-growth/respond-and-emerge-stronger.html" target="_blank" class="feature-content__panel" style="background-image:url(/content/dam/pwc/gx/en/brand-simplified/teaser-images-670/aerospace/damil-gettyimages-916840236-670.jpg)"> <div class="feature-content__text"> <h2 class="feature-content__heading regular"> <span>How to reset costs and reshape your business</span> </h2> <div class="feature-content_wrapper"> <p>A guide to respond and emerge stronger from the COVID-19 crisis</p> </div> </div> </a> </div> </div> </div> </div> <div class="clearer"></div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="overview" class="cmp-container page-section page-section--col-white fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelementf1db93e1-8cb5-fdfc-99da-69e37e9a5bf9" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> </div> </section> </div> <div class="section container responsivegrid"> <section id="navigation" class="cmp-container page-section page-section--col-white fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement58cc6b5b-8b4f-da7c-c845-3431652f5b76" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> </div> </section> </div> <div class="section container responsivegrid"> <section id="dynamic-content" class="cmp-container page-section page-section--col-white fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelementc182419a-f38a-51ac-c8cd-f4f966f2617e" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> </div> </section> </div> <div class="container responsivegrid"> <div id="container-3200de2864" class="cmp-container"> <div class="section container responsivegrid"> <section id="intro" class="cmp-container page-section page-section--col-white videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement7bbee8bf-e233-11c8-727a-b55dde521610" data-videoAutoplay="true" data-videoLoop="true" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="columnControl"> <div class="parsys_column pwccol2-longform "> <div class="parsys_column pwccol2-longform-c0"> <div id="container-817c8a7ce6" class="cmp-container"> <div class="text parbase section"><div></div> <div class="text-component"> <h2>Finding better ways to break through</h2> <p>Developing a powerful innovation capability is no easy task. In fact, our <a href="/gx/en/insights/innovation1000.html" adhocenable="false">recent studies</a> show that there is no long-term correlation between the amount of money a company spends on its innovation efforts and its overall financial performance. Instead, what matters most is a company’s openness to new ideas, its ability to manage product innovation from conception to market introduction, and its discipline in linking new-product development tightly to specific sales, marketing and financial goals.</p> <p>We help companies set strategies for building more effective organisations and capabilities rooted in portfolio management, product innovation, digital design, life cycle management, emerging technologies, customer insights, and more. Our proven expertise in these areas, across industries, allows us to identify innovation strategies and processes that are focused on delivering customer value, ensuring profitable products, and driving growth. Our strategies drive actionable change from the very start of our engagement, and deliver results that redefine your business for years to come.</p> </div> <script src="/etc.clientlibs/pwc/components/modernized/content/richtext/clientlibs-button.min.05014ed24e6422289f02e026aef427f0.js"></script> </div> </div> </div> <div class="parsys_column pwccol2-longform-c1"> <div id="container-82fe6f0c00" class="cmp-container"> <div class="videoplayer-v2"> <script src="/etc.clientlibs/pwc/components/modernized/content/videoplayer-v2/video-player.min.c8c19f9e3c66940d458b920ffe3069a6.js"></script> <div id="videojsContainer-275661050" tabindex="0" role="button" class="videoplayerv2 single-video colors-light-grey asset-sharing-component video-asset" style="width:px;"> <video id="videojs-275661050" class="video-js single-player cmp-mod__videoplayerv2" style="min-height:auto;height:px;width:px;" data-caption-src="" data-video-image="/content/dam/pwc/12/ja/videos/global-innovation-barry-jaruzelski/jcr:content/renditions/original/jcr:content" data-video-url="https://www.youtube.com/watch?v=yHWEvywQNe4" data-video-title=" " data-video-type="YouTube" data-modal-videotranscriptlabel="view Transcript" data-modal-id="videojsContainer-275661050" playsinline controls data-poster> </video> <noindex> <div class="jw-video-error"> <p class="h3">Playback of this video is not currently available</p> </div> </noindex> </div> <div class="videoplayerv2 colors-light-grey video-asset-details"> <p> <time class="video-publish-date " datetime="">13/12/19</time> </p> </div> <script type="text/cookie-consent" id="275661050-script"> $(function() { var playerSetup = { videoType: "YouTube", srcUrl: "https:\/\/www.youtube.com\/watch?v=yHWEvywQNe4", image: "\/content\/dam\/pwc\/12\/ja\/videos\/global\u002Dinnovation\u002Dbarry\u002Djaruzelski\/jcr:content\/renditions\/original\/jcr:content", poster: "\/content\/dam\/pwc\/12\/ja\/videos\/global\u002Dinnovation\u002Dbarry\u002Djaruzelski\/jcr:content\/renditions\/original\/jcr:content", flashplayer: "/apps/pwc/clientlibs/videoplayer/jwplayer.flash.swf", title: " ", description: "", mediaid: "videoelement275661050", displaytitle: false, displaydescription: false, skin : { name:"pwc" }, captionSrc: "" } var width = ""; var heigth = ""; var videoName ="\/content\/dam\/pwc\/12\/ja\/videos\/global\u002Dinnovation\u002Dbarry\u002Djaruzelski"; if (width === undefined || width === "") { playerSetup.width = "100%"; playerSetup.aspectratio = "16:9"; } else { playerSetup.width = width; } if (heigth !== undefined && heigth !== "") { playerSetup.heigth = heigth; } videoJsInstanceInit("videojs-275661050",playerSetup, videoName); }); </script> <div id="275661050-script-div"> </div> <script> $(document).ready(function () { var groups = 4; PwcCookieConsent.insertScriptFromScriptElement("275661050-script", "275661050-script-div", groups, null, null, null, null, null, true); }) </script> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="insights" class="cmp-container page-section page-section--col-light-grey fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement28ca778d-967e-c71d-2d50-f72493b5bb98" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="reference-xf experiencefragment"> <div id="reference-xf-0c8bc39c02" class="cmp-experiencefragment cmp-experiencefragment--product-service-innovation-insights"> <div id="container-2556c017d5" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="collection-v2 section aem-GridColumn aem-GridColumn--default--12"> <script src="/etc.clientlibs/pwc/clientlibs/angular.min.fcc479fb9e864f87414c01c98c0823de.js"></script> <script src="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/facetednavigation-global.min.af63d0c74b9fc2d84bef8e0f1023ff3e.js"></script> <div class="collectionv2-component fixed-height" ng-cloak id="faceted-app-content-experience-fragments-pwc-01-en-reference-functions-product-service-innovation-insights-product-service-innovation-insights-jcr-content-root-collection-v2"> <div ng-controller="FilterContentController as filterContent"> <div class="row"> <div class="col-sm-8"> <h2 class="collections-title" ng-show="filterContent.facetedTitle != ''">{{filterContent.facetedTitle}}</h2> </div> <div class="col-sm-4"> <div class="collection__filter" ng-class="{'deep_link_disabled' : filterContent.deepLink != 'true'}"> <select ng-change="combochange()" ng-model="selectedTag" ng-options="opt as opt.tagsTitle for opt in filterContent.filters.menu_0 track by opt.tag"> <option value="">{{filterContent.filtersDisplayNames.menu_0}}</option> </select> </div> </div> </div> </div> <div ng-controller="ContentListController as contentList"> <div class="row"> <div class="col-sm-12"> <div ng-show="contentList.showLoading && contentList.showLoadingPosition=='top'" class="col-sm-12" id="loading-modal-top"> <span class="results loading-top">{{contentList.loadingText}}</span> </div> </div> </div> <div class="row"> <div class="new-modal" id="modalbs-modalId_fvideo--content-experience-fragments-pwc-01-en-reference-functions-product-service-innovation-insights-product-service-innovation-insights-jcr-content-root-collection-v2" aria-labelledby="faceted_link_{{contentList.componentId}}_{{$index}}" style="display: none;" role="dialog" aria-hidden="true"> <div class="modal-dialog"> <div class="facetednavigation_modal-content"> <div class="facetednavigation_modal-body"> <div id="video_player_pwc_facetednavigation--content-experience-fragments-pwc-01-en-reference-functions-product-service-innovation-insights-product-service-innovation-insights-jcr-content-root-collection-v2" class="mediaplayer section"> <div class="icon-container-modal"> <button role="button" type="button" class="btn-close-modal-new video_mobile" aria-hidden="true" data-dismiss="modal"></button> </div> <script src="/etc.clientlibs/pwc/components/modernized/content/videoplayer-v2/video-player.min.c8c19f9e3c66940d458b920ffe3069a6.js"></script> <div class="videoplayerv2 multi-video colors-light-grey asset-sharing-component video-asset" tabindex="1" role="button"> <video autoplay id="videojs-107582203" class="video-js featured-player" data-caption-src="" data-video-image="" data-video-url="" data-video-title="" data-video-type="" data-video-description="" data-modal-videotranscriptlink="" data-modal-videotranscriptlabel="view Transcript" playsinline controls data-poster> </video> <noindex> <div class="jw-video-error"> <p class="h3">Playback of this video is not currently available</p> </div> </noindex> </div> <div class="videoplayerv2 asset-sharing-component video-asset-details"> <p> <time class="video-publish-date " datetime=""></time> </p> </div> <div style="clear:both"></div> </div> <div class="video_mobile facetedItem feedItem"> <div class="feedItemContent"> <p> <time class="modal_publishDate" datetime=""></time> </p> <h4 class="heading modal_title"></h4> <p class="paragraph modal_text" style="color:#000 !important;"></p> <p class="modal_videoId hidden"></p> <div class="modal_transcriptLabel faceted_transcript"> </div> </div> </div> </div> </div> </div> </div> <div class="col-xs-12"> <div scroll ng-if="contentList.useInfiniteScroll"></div> <div class="row collectionv2__content video-checked" ng-attr-id="{{contentList.isotopContainerId}}"> <article ng-switch on="item.isVideo" class="col-sm-4 col-md-3 col-xs-6 collection__item feedItem" ng-repeat="item in dataList"> <a href="#" ng-switch-when="true" id="faceted_link_{{contentList.componentId}}_{{$index}}" data-video-url="{{item.itemUrl}}" data-componentid="{{contentList.componentId}}" data-video-width="{{item.itemWidth}}" data-video-height="{{item.itemHeight}}" data-video-image="{{item.playerOptions.image}}" data-video-videoid="{{item.playerOptions.videoId}}" data-video-title="{{item.playerOptions.title}}" data-video-index="{{item.index}}" data-video-description="{{item.playerOptions.description}}" data-modal-videotranscriptlink="{{item.itemVideoTranscriptLink}}" data-modal-videotranscriptlabel="{{contentList.viewTranscriptLabel}}" data-modal-publishdate="{{item.publishDate}}" data-modal-videoduration="{{item.videoDuration}}" data-modal-title="{{item.title}}" data-modal-text="{{item.text}}" data-video-type="{{item.videoType}}" x-cq-linkchecker="skip" data-target="#modalbs-modalId_fvideo-{{contentList.componentId}}" data-toggle="modal" aria-expanded="false" class="modal-action modalbs collection__item-link"> <div class="imgContainer" ng-show="{{contentList.displayThumbnail}}"> <img ng-if="item.image" ng-src="{{item.image+'/jcr:content/renditions/cq5dam.thumbnail.319.319.png'}}" class="img-responsive imgSuperior" alt=""/> <div class="icon-container" data-icon-id="faceted_link_{{contentList.componentId}}_{{$index}}"> <span class="imgIncludeVideo" alt=""></span></div> <div ng-show="{{item.videoDuration && item.videoDuration != ''}}" class="video-collection-duration"><span class="duration-text">{{item.videoDuration}}</span></div> </div> <div class="collection__item-content"> <p class="collection__item-sub-heading" ng-show="display_date && (item.publishDate != '')"> <time datetime="{{item.publishDate}}">{{item.publishDate}}</time> </p> <h4 class="regular collection__item-heading"> <span>{{item.title}}</span> </h4> <p ng-hide="{{!item.text}}" class="paragraph">{{item.text}}</p> </div> </a> <a ng-switch-when="false" ng-href="{{item.href}}" class="collection__item-link inheritColor" collection-template-type="{{item.template}}"> <div class="collection__item-image-wrapper" ng-show="{{contentList.displayThumbnail}}"> <img ng-if="item.image" ng-src="{{item.image+'/jcr:content/renditions/cq5dam.thumbnail.319.319.png'}}" class="img-responsive" alt=""/> <img ng-show="{{item.damSize != ''}}" src="/etc.clientlibs/pwc/clientlibs/rebrand-clientlibs/components-colors/resources/images/pdf.svg" class="imgInclude" alt=""/> <div ng-show="{{item.videoDuration && item.videoDuration != ''}}" class="video-collection-duration">{{item.videoDuration}}</div> </div> <div class="collection__item-content"> <p class="collection__item-sub-heading" ng-show="display_date && (item.publishDate != '')"> <time datetime="{{item.publishDate}}">{{item.publishDate}}</time> <p ng-show="{{item.damSize != ''}}" class="collection__download-link"> Download PDF - {{item.damSize}} </p> </p> <h4 class="regular collection__item-heading"> <span>{{item.title}}</span> </h4> <p ng-hide="{{!item.text}}" class="paragraph">{{item.text}}</p> </div> </a> </article> <div ng-show="contentList.showLoading && contentList.showLoadingPosition=='bottom'" class="col-sm-12" id="loading-modal-bottom"> <span class="results loading-bottom">{{contentList.loadingText}}</span> </div> <div style='clear: both;'></div> </div> <div class="row"> <div class="collection__more-links" ng-if="(!contentList.useInfiniteScroll && contentList.moreResultsLink) || (contentList.useInfiniteScroll && contentList.moreResultsLink && !contentList.hasNextLocal) || (contentList.hasNextLocal && !contentList.useInfiniteScroll && contentList.itemsCount > 0)"> <button ng-disabled="contentList.showLoading" ng-if="contentList.hasNextLocal && !contentList.useInfiniteScroll && contentList.itemsCount > 0" class="btn btn--transparent collection__load-more" ng-click="contentList.loadMoreLocal()" ng-class="{primary: (!contentList.useInfiniteScroll && contentList.moreResultsLink) || (contentList.useInfiniteScroll && contentList.moreResultsLink && !contentList.hasNextLocal)}">{{contentList.loadMoreLabel}}</button> <a ng-disabled="contentList.showLoading" ng-if="(!contentList.useInfiniteScroll && contentList.moreResultsLink) || (contentList.useInfiniteScroll && contentList.moreResultsLink && !contentList.hasNextLocal)" class="btn btn--transparent " target="_blank" ng-href="{{contentList.moreResultsLink}}" onclick="this.blur();">{{contentList.viewAllLabel}}</a> </div> </div> </div> </div> </div> </div> <script type="text/javascript"> $(function() { var pattern = /\/content\/pwc\/(?:\d{2}\/(.*))/; var pagePath = "\/content\/experience\u002Dfragments\/pwc\/01\/en\/reference\/functions\/product\u002Dservice\u002Dinnovation\u002Dinsights\/product\u002Dservice\u002Dinnovation\u002Dinsights"; angular.loadFacetedNavigation("{\x22opt\x22:{\x22menu_0\x22:[{\x22tagsTitle\x22:\x22Thought leadership\x22,\x22tag\x22:\x22pwc:strategyand\/content\u002Dtype\/viewpoint\x22,\x22elipsedTagsTitle\x22:\x22Thought leadership\x22},{\x22tagsTitle\x22:\x22Video\x22,\x22tag\x22:\x22pwc:strategyand\/content\u002Dtype\/video\x22,\x22elipsedTagsTitle\x22:\x22Video\x22},{\x22tagsTitle\x22:\x22strategy+business\x22,\x22tag\x22:\x22pwc:strategyand\/insights\/sb\x22,\x22elipsedTagsTitle\x22:\x22strategy+business\x22}]},\x22menuOrder\x22:[\x22menu_0\x22],\x22displayNames\x22:{\x22menu_0\x22:\x22All\x22},\x22tagsTitle\x22:[],\x22fullMenu\x22:[{\x22title\x22:\x22All\x22,\x22key\x22:\x22menu_0\x22,\x22tags\x22:[{\x22tagsTitle\x22:\x22Thought leadership\x22,\x22tag\x22:\x22pwc:strategyand\/content\u002Dtype\/viewpoint\x22,\x22elipsedTagsTitle\x22:\x22Thought leadership\x22},{\x22tagsTitle\x22:\x22Video\x22,\x22tag\x22:\x22pwc:strategyand\/content\u002Dtype\/video\x22,\x22elipsedTagsTitle\x22:\x22Video\x22},{\x22tagsTitle\x22:\x22strategy+business\x22,\x22tag\x22:\x22pwc:strategyand\/insights\/sb\x22,\x22elipsedTagsTitle\x22:\x22strategy+business\x22}]}],\x22tags\x22:[]}", "Insights", "", "8", "", "{\x22numberHits\x22:100,\x22elements\x22:\x22[{\\\x22index\\\x22:1,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/ghosts\/pwc\/2024\/european\u002Dcrypto\u002Dsurvey\u002D2022.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/ghosts\/pwc\/2024\/european\u002Dcrypto\u002Dsurvey\u002D2022.html\\\x22,\\\x22text\\\x22:\\\x22The major potential of crypto for banks, crypto exchanges and (neo\u002D)brokers.\\\\r\\\\n\\\x22,\\\x22thumbnailText\\\x22:\\\x22The major potential of crypto for banks, crypto exchanges and (neo\u002D)brokers.\\\\r\\\\n\\\x22,\\\x22title\\\x22:\\\x22European Crypto Survey 2022\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/25\/de\/industrie\u002Dteams\/finanzdienstleistungen\/european\u002Dcrypto\u002Dsurvey\u002D2022\/teaser\u002Deuropean\u002Dcrypto\u002Dsurvey\u002D2022.jpg\\\x22,\\\x22tags\\\x22:[\\\x22pwc:strategyand\/content\u002Dtype\/viewpoint\\\x22,\\\x22pwc:strategyand\/industries\/financial\u002Dservices\/crypto\u002Dsurvey\\\x22,\\\x22pwc:strategyand\/industries\/financial\u002Dservices\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2209\/05\/24\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/25\/de\/industrie\u002Dteams\/finanzdienstleistungen\/european\u002Dcrypto\u002Dsurvey\u002D2022\/teaser\u002Deuropean\u002Dcrypto\u002Dsurvey\u002D2022.jpg\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22European Crypto Survey 2022\\\x22,\\\x22description\\\x22:\\\x22The major potential of crypto for banks, crypto exchanges and (neo\u002D)brokers.\\\\r\\\\n\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22ghost\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22},{\\\x22index\\\x22:2,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/ghosts\/does\u002Dyour\u002Dculture\u002Dfit\u002Dyour\u002Dstrategy.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/ghosts\/does\u002Dyour\u002Dculture\u002Dfit\u002Dyour\u002Dstrategy.html\\\x22,\\\x22text\\\x22:\\\x22A big culture\\u2013strategy disconnect can be catastrophic. Only a formal assessment based on objective data can tell you if your organization is ready to transform.\\\x22,\\\x22thumbnailText\\\x22:\\\x22A big culture\\u2013strategy disconnect can be catastrophic. Only a formal assessment based on objective data can tell you if your organization is ready to transform.\\\x22,\\\x22title\\\x22:\\\x22Does your culture fit your strategy?\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/01\/en\/ghosts\/does\u002Dyour\u002Dculture\u002Dfit\u002Dyour\u002Dstrategy.png\\\x22,\\\x22tags\\\x22:[\\\x22pwc:strategyand\/functions\/organisational\u002Dstrategy\\\x22,\\\x22pwc:strategyand\/insights\/sb\\\x22,\\\x22pwc:topics\/predicting_the_future\\\x22,\\\x22pwc\u002Dcontent\u002Dtype:blog\\\x22,\\\x22pwc:services\/advisory\/consulting\/people_and_change\\\x22,\\\x22pwc\u002Dgx:topics\/upskilling\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2218\/08\/22\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/01\/en\/ghosts\/does\u002Dyour\u002Dculture\u002Dfit\u002Dyour\u002Dstrategy.png\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22Does your culture fit your strategy?\\\x22,\\\x22description\\\x22:\\\x22A big culture\\u2013strategy disconnect can be catastrophic. Only a formal assessment based on objective data can tell you if your organization is ready to transform.\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22ghost\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22},{\\\x22index\\\x22:3,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/insights\/2022\/fixed\u002Dtelecoms\u002Dcommoditization.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/insights\/2022\/fixed\u002Dtelecoms\u002Dcommoditization.html\\\x22,\\\x22text\\\x22:\\\x22Discover how declining ARPAs and price competition are driving fixed telecoms towards commoditization in 50+ markets.\\\x22,\\\x22thumbnailText\\\x22:\\\x22Discover how declining ARPAs and price competition are driving fixed telecoms towards commoditization in 50+ markets.\\\x22,\\\x22title\\\x22:\\\x22Commoditization in fixed telecoms\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/gx\/en\/brand\u002Dsimplified\/teaser\u002Dimages\u002D670\/technology\/damil\u002Dgettyimages\u002D903165350\u002D670.jpg\\\x22,\\\x22tags\\\x22:[\\\x22pwc:strategyand\/industries\/telecommunications\\\x22,\\\x22pwc:strategyand\/year\/2020\\\x22,\\\x22pwc:strategyand\/insights\\\x22,\\\x22pwc:strategyand\/region\/germany\\\x22,\\\x22pwc:strategyand\/region\/global\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/viewpoint\\\x22,\\\x22pwc:strategyand\/region\/europe\\\x22,\\\x22pwc:strategyand\/region\/americas\\\x22,\\\x22pwc\u002D18:contacts\/florian\u002Dgroene\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2201\/06\/22\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/gx\/en\/brand\u002Dsimplified\/teaser\u002Dimages\u002D670\/technology\/damil\u002Dgettyimages\u002D903165350\u002D670.jpg\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22Commoditization in fixed telecoms\\\x22,\\\x22description\\\x22:\\\x22Discover how declining ARPAs and price competition are driving fixed telecoms towards commoditization in 50+ markets.\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22longform\u002Dcampaign\u002Done\u002Dpager\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22},{\\\x22index\\\x22:4,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/insights\/2022\/mobile\u002Dtelecoms\u002Dcommoditization.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/insights\/2022\/mobile\u002Dtelecoms\u002Dcommoditization.html\\\x22,\\\x22text\\\x22:\\\x22Commoditization in mobile telecoms represents a high risk for operators. New research from Strategy\\\\u0026 identifies two strategies to manage the risk.\\\x22,\\\x22thumbnailText\\\x22:\\\x22Commoditization in mobile telecoms represents a high risk for operators. New research from Strategy\\\\u0026 identifies two strategies to manage the risk.\\\x22,\\\x22title\\\x22:\\\x22Commoditization in mobile telecoms\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/gx\/en\/brand\u002Dsimplified\/teaser\u002Dimages\u002D670\/technology\/damil\u002Dgettyimages\u002D903165350\u002D670.jpg\\\x22,\\\x22tags\\\x22:[\\\x22pwc:strategyand\/industries\/telecommunications\\\x22,\\\x22pwc:strategyand\/year\/2020\\\x22,\\\x22pwc:strategyand\/insights\\\x22,\\\x22pwc:strategyand\/region\/germany\\\x22,\\\x22pwc:strategyand\/region\/global\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/viewpoint\\\x22,\\\x22pwc:strategyand\/region\/europe\\\x22,\\\x22pwc:strategyand\/region\/americas\\\x22,\\\x22pwc\u002D18:contacts\/florian\u002Dgroene\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2203\/05\/22\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/gx\/en\/brand\u002Dsimplified\/teaser\u002Dimages\u002D670\/technology\/damil\u002Dgettyimages\u002D903165350\u002D670.jpg\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22Commoditization in mobile telecoms\\\x22,\\\x22description\\\x22:\\\x22Commoditization in mobile telecoms represents a high risk for operators. New research from Strategy\\\\u0026 identifies two strategies to manage the risk.\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22longform\u002Dcampaign\u002Done\u002Dpager\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22},{\\\x22index\\\x22:5,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/industries\/chemicals\/esg\u002Dinnovation\u002Dchemicals.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/industries\/chemicals\/esg\u002Dinnovation\u002Dchemicals.html\\\x22,\\\x22text\\\x22:\\\x22Practical and innovative implications for a sustainable chemical industry.\\\x22,\\\x22thumbnailText\\\x22:\\\x22Practical and innovative implications for a sustainable chemical industry.\\\x22,\\\x22title\\\x22:\\\x22ESG\u002Ddriven innovation in the chemical industry\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/01\/en\/industries\/chemicals\/esg\u002Ddriven\u002Dinnovation\u002Din\u002Dthe\u002Dchemical\u002Dindustry\/teaser\u002Desg\u002Dinnovation\u002Dchemicals.jpg\\\x22,\\\x22tags\\\x22:[\\\x22pwc:strategyand\/region\/middle\u002Deast\\\x22,\\\x22pwc:strategyand\/region\/switzerland\\\x22,\\\x22pwc\u002D16:contacts\/paul\u002Dnillesen\\\x22,\\\x22pwc:strategyand\/region\/france\\\x22,\\\x22pwc:strategyand\/region\/netherlands\\\x22,\\\x22pwc:strategyand\/region\/africa\\\x22,\\\x22pwc\u002D25:contacts\/peter\u002Dgassmann\\\x22,\\\x22pwc:strategyand\/region\/germany\\\x22,\\\x22pwc\u002D11:contacts\/giorgio\u002Dbiscardini\\\x22,\\\x22pwc:strategyand\/region\/sea\\\x22,\\\x22pwc:strategyand\/region\/south\u002Dafrica\\\x22,\\\x22pwc:strategyand\/region\/italy\\\x22,\\\x22pwc:strategyand\/region\/asia\u002Dpacific\\\x22,\\\x22pwc:strategyand\/region\/europe\\\x22,\\\x22pwc:strategyand\/year\/2022\\\x22,\\\x22pwc:strategyand\/region\/francophone\u002Dafrica\\\x22,\\\x22pwc:strategyand\/region\/spain\\\x22,\\\x22pwc:strategyand\/language\/english\\\x22,\\\x22pwc:strategyand\/region\/india\\\x22,\\\x22pwc:strategyand\/region\/brazil\\\x22,\\\x22pwc:strategyand\/region\/global\\\x22,\\\x22pwc:strategyand\/region\/belgium\\\x22,\\\x22pwc:strategyand\/region\/nordic\\\x22,\\\x22pwc:strategyand\/region\/israel\\\x22,\\\x22pwc:strategyand\/region\/austria\\\x22,\\\x22pwc:strategyand\/region\/uk\\\x22,\\\x22pwc:strategyand\/industries\/chemicals\\\x22,\\\x22pwc:strategyand\/region\/japan\\\x22,\\\x22pwc:strategyand\/region\/united\u002Dstates\\\x22,\\\x22pwc:strategyand\/functions\/esg\u002Dstrategy\\\x22,\\\x22pwc:strategyand\/region\/australia\\\x22,\\\x22pwc:strategyand\/region\/mexico\\\x22,\\\x22pwc\u002D15:contacts\/frederic\u002Dozeir\\\x22,\\\x22pwc:strategyand\/region\/turkey\\\x22,\\\x22pwc:strategyand\/region\/canada\\\x22,\\\x22pwc:strategyand\/region\/china\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/viewpoint\\\x22,\\\x22pwc:strategyand\/region\/americas\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2225\/02\/22\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/01\/en\/industries\/chemicals\/esg\u002Ddriven\u002Dinnovation\u002Din\u002Dthe\u002Dchemical\u002Dindustry\/teaser\u002Desg\u002Dinnovation\u002Dchemicals.jpg\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22ESG\u002Ddriven innovation in the chemical industry\\\x22,\\\x22description\\\x22:\\\x22Practical and innovative implications for a sustainable chemical industry.\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22longform\u002Dcampaign\u002Done\u002Dpager\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22},{\\\x22index\\\x22:6,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/ghosts\/strategy\u002Dand\u002Dbusiness\/closing\u002Dthe\u002Dagile\u002Dachievement\u002Dgap.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/ghosts\/strategy\u002Dand\u002Dbusiness\/closing\u002Dthe\u002Dagile\u002Dachievement\u002Dgap.html\\\x22,\\\x22text\\\x22:\\\x22Despite the wide adoption of agile across industries and functions, most companies are barely scratching the surface of its vast potential. Business leaders can change the game by paying careful attention to seven mission\u002Dcritical factors.\\\x22,\\\x22thumbnailText\\\x22:\\\x22Despite the wide adoption of agile across industries and functions, most companies are barely scratching the surface of its vast potential. Business leaders can...\\\x22,\\\x22title\\\x22:\\\x22Closing the agile achievement gap\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/01\/en\/ghosts\/closing\u002Dthe\u002Dagile\u002Dachievement\u002Dgap.jpg\\\x22,\\\x22tags\\\x22:[\\\x22pwc:strategyand\/functions\/technology\u002Dstrategy\\\x22,\\\x22pwc:strategyand\/industries\/telecommunications\\\x22,\\\x22pwc:strategyand\/region\/middle\u002Deast\\\x22,\\\x22pwc:strategyand\/industries\/industrials\\\x22,\\\x22pwc:strategyand\/functions\/operations\u002Dstrategy\\\x22,\\\x22pwc:strategyand\/industries\/entertainment\u002Dand\u002Dmedia\\\x22,\\\x22pwc:strategyand\/industries\/real\u002Destate\\\x22,\\\x22pwc:strategyand\/region\/africa\\\x22,\\\x22pwc:strategyand\/industries\/aerospace\u002Dand\u002Ddefense\\\x22,\\\x22pwc:strategyand\/region\/asia\u002Dpacific\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/video\\\x22,\\\x22pwc:strategyand\/region\/europe\\\x22,\\\x22pwc:strategyand\/industries\/power\u002Dand\u002Dutilities\\\x22,\\\x22pwc:strategyand\/industries\/consumer\u002Dmarkets\\\x22,\\\x22pwc:strategyand\/industries\/oil\u002Dand\u002Dgas\\\x22,\\\x22pwc:strategyand\/industries\/technology\\\x22,\\\x22pwc:strategyand\/industries\/public\u002Dsector\\\x22,\\\x22pwc:strategyand\/industries\/transportation\\\x22,\\\x22pwc:strategyand\/functions\/business\u002Dstrategy\\\x22,\\\x22pwc:strategyand\/industries\/chemicals\\\x22,\\\x22pwc:strategyand\/industries\/automotive\\\x22,\\\x22pwc:strategyand\/unique\u002Dsolutions\/digital\\\x22,\\\x22pwc:strategyand\/industries\/mining\u002Dmetals\\\x22,\\\x22pwc:strategyand\/industries\/health\\\x22,\\\x22pwc:strategyand\/industries\/financial\u002Dservices\\\x22,\\\x22pwc:strategyand\/region\/americas\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/blog\\\x22,\\\x22pwc:strategyand\/insights\/sb\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2206\/01\/22\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/01\/en\/ghosts\/closing\u002Dthe\u002Dagile\u002Dachievement\u002Dgap.jpg\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22Closing the agile achievement gap\\\x22,\\\x22description\\\x22:\\\x22Despite the wide adoption of agile across industries and functions, most companies are barely scratching the surface of its vast potential. Business leaders can change the game by paying careful attention to seven mission\u002Dcritical factors.\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22ghost\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22},{\\\x22index\\\x22:7,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/insights\/2021\/digital\u002Dauto\u002Dreport\u002D2021.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/insights\/2021\/digital\u002Dauto\u002Dreport\u002D2021.html\\\x22,\\\x22text\\\x22:\\\x22Strategy\\\\u0026 supports the European automotive industry in accelerating towards the \\\\\\\x22New Normal\\\\\\\x22.\\\x22,\\\x22thumbnailText\\\x22:\\\x22Strategy\\\\u0026 supports the European automotive industry in accelerating towards the \\\\\\\x22New Normal\\\\\\\x22.\\\x22,\\\x22title\\\x22:\\\x22Digital Auto Report 2021\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/25\/en\/industries\/automotive\/digital\u002Dauto\u002Dreport\u002D2021\/teaser\u002Ddigital\u002Dauto\u002Dreport\u002D2021.jpg\\\x22,\\\x22tags\\\x22:[\\\x22pwc:strategyand\/year\/2021\\\x22,\\\x22pwc:strategyand\/language\/english\\\x22,\\\x22pwc:strategyand\/region\/global\\\x22,\\\x22pwc:strategyand\/insights\/connected\u002Dcar\\\x22,\\\x22pwc:strategyand\/industries\/automotive\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/viewpoint\\\x22,\\\x22pwc:strategyand\/insights\/covid\u002D19\\\x22,\\\x22pwc:strategyand\/region\/united\u002Dstates\\\x22,\\\x22pwc:strategyand\/region\/americas\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2230\/08\/21\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/25\/en\/industries\/automotive\/digital\u002Dauto\u002Dreport\u002D2021\/teaser\u002Ddigital\u002Dauto\u002Dreport\u002D2021.jpg\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22Digital Auto Report 2021\\\x22,\\\x22description\\\x22:\\\x22Strategy\\\\u0026 supports the European automotive industry in accelerating towards the \\\\\\\x22New Normal\\\\\\\x22.\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22longform\u002Dcampaign\u002Done\u002Dpager\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22},{\\\x22index\\\x22:8,\\\x22href\\\x22:\\\x22https:\/\/www.strategyand.pwc.com\/gx\/en\/ghosts\/the\u002Dnew\u002Dequation\u002Dfor\u002Dtotal\u002Dreward\u002Dstrategies.html\\\x22,\\\x22relativeHref\\\x22:\\\x22\/content\/pwc\/01\/en\/ghosts\/the\u002Dnew\u002Dequation\u002Dfor\u002Dtotal\u002Dreward\u002Dstrategies.html\\\x22,\\\x22text\\\x22:\\\x22Pay, incentives, and benefits haven\\u2019t significantly changed for decades, but people\\u2019s preferences have. Employee compensation needs a rethink if companies are to attract and retain talent.\\\x22,\\\x22thumbnailText\\\x22:\\\x22Pay, incentives, and benefits haven\\u2019t significantly changed for decades, but people\\u2019s preferences have. Employee compensation needs a rethink if companies are...\\\x22,\\\x22title\\\x22:\\\x22Rethinking total reward strategies\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/gx\/en\/ghosts\/assets\/the\u002Dnew\u002Dequation\u002Dstrategy.jpg\\\x22,\\\x22tags\\\x22:[\\\x22pwc\u002Dcontent\u002Dtype:thought_leadership\\\x22,\\\x22pwc\u002Dcontent\u002Dtype:publication\\\x22,\\\x22pwc:strategyand\/functions\/organisational\u002Dstrategy\\\x22,\\\x22pwc\u002Dgx:featured\/research\u002Dinsights\\\x22,\\\x22pwc:geography\/global\\\x22,\\\x22pwc:services\/human_resource_services\\\x22,\\\x22pwc:services\\\x22,\\\x22pwc:services\/human_resource_services\/talent_management\\\x22,\\\x22pwc:services\/human_resource_services\/human_resource_management\\\x22,\\\x22pwc:strategyand\/insights\/sb\\\x22,\\\x22pwc\u002Dgx:topics\\\x22,\\\x22pwc\u002Dgx:campaign\\\x22,\\\x22pwc:issues0\\\x22,\\\x22pwc:geography\\\x22,\\\x22pwc\u002Dgx:type\/publication\\\x22,\\\x22pwc\u002Dcontent\u002Dtype:landing\u002Dpage\\\x22,\\\x22pwc:issues\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/video\\\x22,\\\x22pwc:strategyand\/content\u002Dtype\/viewpoint\\\x22],\\\x22filterTags\\\x22:\\\x22[]\\\x22,\\\x22publishDate\\\x22:\\\x2228\/07\/21\\\x22,\\\x22playerOptions\\\x22:{\\\x22link\\\x22:\\\x22\\\x22,\\\x22image\\\x22:\\\x22\/content\/dam\/pwc\/gx\/en\/ghosts\/assets\/the\u002Dnew\u002Dequation\u002Dstrategy.jpg\\\x22,\\\x22flashplayer\\\x22:\\\x22\/apps\/pwc\/clientlibs\/videoplayer\/jwplayer.flash.swf\\\x22,\\\x22width\\\x22:\\\x22100%\\\x22,\\\x22height\\\x22:\\\x22100%\\\x22,\\\x22aspectratio\\\x22:\\\x2212:5\\\x22,\\\x22title\\\x22:\\\x22Rethinking total reward strategies\\\x22,\\\x22description\\\x22:\\\x22Pay, incentives, and benefits haven\\u2019t significantly changed for decades, but people\\u2019s preferences have. Employee compensation needs a rethink if companies are to attract and retain talent.\\\x22,\\\x22autostart\\\x22:false},\\\x22damSize\\\x22:\\\x22\\\x22,\\\x22template\\\x22:\\\x22ghost\\\x22,\\\x22itemUrl\\\x22:\\\x22\\\x22,\\\x22itemWidth\\\x22:\\\x22\\\x22,\\\x22itemHeight\\\x22:\\\x22\\\x22,\\\x22isPage\\\x22:true,\\\x22isVideo\\\x22:false,\\\x22itemVideoTranscriptLink\\\x22:\\\x22\\\x22}]\x22,\x22selectedTags\x22:\x22{}\x22,\x22filterTags\x22:\x22{}\x22}", "Search", "Filter by", "result(s)", "Sort by", "Most Popular", "Publish date", "Load more", "Reset filters", "\u002Dcontent\u002Dexperience\u002Dfragments\u002Dpwc\u002D01\u002Den\u002Dreference\u002Dfunctions\u002Dproduct\u002Dservice\u002Dinnovation\u002Dinsights\u002Dproduct\u002Dservice\u002Dinnovation\u002Dinsights\u002Djcr\u002Dcontent\u002Droot\u002Dcollection\u002Dv2", "", "View all", "", "Filter by", "Apply filters", "Faceted_Navigation_CancelSearch", "Loading...", "\/content\/experience\u002Dfragments\/pwc\/01\/en\/reference\/functions\/product\u002Dservice\u002Dinnovation\u002Dinsights\/product\u002Dservice\u002Dinnovation\u002Dinsights\/jcr:content\/root\/collection_v2", "100", "true", "View transcript", "false", "{}", "{}", "", "false", "java.util.GregorianCalendar[time=1562118268567,areFieldsSet=true,areAllFieldsSet=true,lenient=false,zone=sun.util.calendar.ZoneInfo[id=\x22GMT\x22,offset=0,dstSavings=0,useDaylight=false,transitions=0,lastRule=null],firstDayOfWeek=1,minimalDaysInFirstWeek=1,ERA=1,YEAR=2019,MONTH=6,WEEK_OF_YEAR=27,WEEK_OF_MONTH=1,DAY_OF_MONTH=3,DAY_OF_YEAR=184,DAY_OF_WEEK=4,DAY_OF_WEEK_IN_MONTH=1,AM_PM=0,HOUR=1,HOUR_OF_DAY=1,MINUTE=44,SECOND=28,MILLISECOND=567,ZONE_OFFSET=0,DST_OFFSET=0]", "\/content\/experience\u002Dfragments\/pwc\/01\/en\/reference\/functions\/product\u002Dservice\u002Dinnovation\u002Dinsights\/product\u002Dservice\u002Dinnovation\u002Dinsights", "true", true, pattern.test(pagePath) ? "\/content\/dam\/pwc\/network\/strategyand\u002Dcollection\u002Dfallback\u002Dimages" : "\/content\/dam\/pwc\/network\/collection\u002Dfallback\u002Dimages" ); }); </script> <script> //Digital Data Analytics Interaction For Serach Tearm $(document).ready(function(){ SearchTerm("input.search.pull-right"); SearchTerm(".input-search"); }); </script> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="help" class="cmp-container page-section page-section--col-white videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelementbc2219c6-c01e-81d9-92f2-dc0215d18f72" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="reference-xf experiencefragment"> <div id="reference-xf-df4474783e" class="cmp-experiencefragment cmp-experiencefragment--product-service-innovation-how-we-help-clients"> <div id="container-0aa8b478bf" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="secondary-navigation section aem-GridColumn aem-GridColumn--default--12"> <div class="dpe-component-wrapper secnav-tabs secnav-tabs--with-heading "> <div class="container"> <div class="row"> <div class="col-xs-12 secnav-tabs__navigation-container"> <h2 class="secnav-tabs__heading">How we help clients</h2> </div> </div> <div class="row delete-for-print"> <div class="col-xs-12 secnav-tabs__navigation-container"> <ul class="secnav-tabs__navigation"> <li class="active secnav-tabs__tab"> <a href="#tab_5-0-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" aria-controls="tab_5-0-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Innovation strategy</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-1-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" aria-controls="tab_5-1-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Global innovation networks</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-2-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" aria-controls="tab_5-2-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Product development excellence</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-3-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" aria-controls="tab_5-3-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Portfolio management</span> </a> </li> <li class=" secnav-tabs__tab"> <a href="#tab_5-4-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" aria-controls="tab_5-4-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation" role="tab" data-toggle="tab"> <span class="secnav-tabs__tab-title">Product value management</span> </a> </li> </ul> <div class="secnav-tabs__tab-horizontal-line"></div> </div> </div> <div class="secnav-tabs__content-wrapper"> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content active" id="tab_5-0-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Innovation strategy</div> <div class="row"> <div class="col-sm-4"> <img src="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/people/damil-pwc_rep_-hong_kong_dsc_1906-670.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Innovation strategy</h3> <p><p>By capturing customers and markets insights, and then understanding, targeting, and delivering the right “value mix,” we set strategies that improve profitability and fuel growth. Advantaged product concepts drive superior competitive positioning, and that, in turn, drives higher sales.</p> <p> </p> </p> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-1-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Global innovation networks</div> <div class="row"> <div class="col-sm-4"> <img src="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/hospitality-leisure/damil-gettyimages-617790078-670.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Global innovation networks</h3> <p><p>Large manufacturing companies have long headed offshore to reap the benefits of lower labour costs and closer contact with local markets. Now, companies of all kinds are applying that same principle to their innovation efforts. We help companies develop a global innovation programme that can reduce costs while taking advantage of the talent and resources available in local markets throughout the world to improve efficiency and effectiveness.</p> </p> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-2-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Product development excellence</div> <div class="row"> <div class="col-sm-4"> <img src="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/technology/damil-gettyimages-457983895-670.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Product development excellence</h3> <p><p>Our approach to product development begins by diagnosing the client’s current innovation processes and results, and then helping them build distinctive capabilities to drive future performance. Those capabilities include open innovation networks that can integrate global customers, partners, and suppliers to generate more high-value ideas, and product development and lifecycle management processes that enable companies to bring the right new products to market faster.</p> </p> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-3-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Portfolio management</div> <div class="row"> <div class="col-sm-4"> <img src="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/communications/damil-pwc_rep_us_oregon_mm_7975m-670.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Portfolio management</h3> <p><p>We start by diagnosing the health of our client’s current innovation portfolio, and then systematically apply tools and best-practice templates to improve performance. Our methods have dramatically improved the quantity and quality of clients’ ideas and product concepts, and boosted clients’ efficiency by tailoring and implementing innovation portfolio processes to their particular situations. Our efforts have yielded real benefits in several metrics, from portfolio valuation and time-to-market to percentage of revenue from new products and overall return on innovation investment.</p> </p> </div> </div> </div> </div> </div> <div role="tabpanel" tabindex="0" data-cmp-hook-tabs="tabpanel" class="secnav-tabs__content" id="tab_5-4-service-innovation-how-we-help-clients_product-service-innovation-how-we-help-clients_jcr-content_root_secondarynavigation"> <div class="secnav-tabs__content-container"> <div class="secnav-tabs__tab-title-print" style="display: none;">Product value management</div> <div class="row"> <div class="col-sm-4"> <img src="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/transportation/damil-gettyimages-985806852-670.jpg" alt="" class="secnav-tabs__content-image img-responsive"/> </div> <div class="col-sm-8"> <div class="secnav-tabs__content-copy text-component"> <h3 class="secnav-tabs__content-heading">Product value management</h3> <p><p>To help increase product value and reduce product costs, we advise clients on both technical and commercial levers as well as setting up product value management (PVM) organisations. Our services include competitor teardown and benchmarking, value-based requirements engineering, design-to-value, value engineering, cost modelling with supplier negotiation support, PVM organisational design, PVM training, digital PVM, software cost reduction, and value-based technology strategy development.</p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="cta" class="cmp-container page-section page-section--col-primary page-section--col-dark fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelementcae37a96-665e-5303-e5dd-c948bfcaccc1" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="webtile section"> <div></div> <div class="dpe-component-wrapper cta-webtile"> <a href="https://www.strategyand.pwc.com/gx/en/functions/business-strategy.html" class="cta-webtile__link aa_cta_webtile_link" target="_self" cta-webtile-title="Does your strategy give you a right to win?"> <div class="container"> <div class="row"> <div class="col-md-1 col-md-push-2 col-sm-2 col-sm-push-1 hidden-xs hidden-sm cta-webtile__icon"> <img src="/content/dam/pwc/network/icons/webtile/go-there-white.png" class="cta-webtile__icon-img" alt=""/> </div> <div class="col-md-7 col-md-push-2 col-sm-10 col-sm-push-1 cta-webtile__content"> <p class="cta-webtile__title serif">Capabilities-Driven Strategy + Growth</p> <p class="cta-webtile__heading h3">Does your strategy give you a right to win?</p> </div> </div> </div> </a> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="impact" class="cmp-container page-section page-section--col-light-grey videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelementd6b6f62f-de79-10fb-a2ce-75473cfc6766" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:center top; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="reference-xf experiencefragment"> <div id="reference-xf-9b58b30e1e" class="cmp-experiencefragment cmp-experiencefragment--product-service-innovation-impact"> <div id="container-c284db5146" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="summary-explorer-v2 tabs panelcontainer aem-GridColumn aem-GridColumn--default--12"> <div class="summaryexplorerv2-heading__container"> <div class="container"> <div class="row"> <div class="col-sm-8 summaryexplorerv2-heading__sub-container"> <h2 class="summaryexplorerv2-heading">Impact</h2> </div> </div> </div> </div> <div class="summaryexplorerv2 container cmp-tabs" data-cmp-is="tabs"> <div class="row summary-explorerv2__table-row"> <div class="col-lg-4 summary-explorerv2__column summary-explorerv2__tabs-column mobile"> <ol role="tablist" class="cmp-tabs__tablist summary-explorerv2__link-listing" aria-label="Impact" aria-multiselectable="false"> <li role="tab" id="item1_summaryexplorerv2-9041" aria-controls="item1_summaryexplorerv2-9041_panel" class="cmp-tabs__tab cmp-tabs__tab--active" tabindex="0" data-cmp-hook-tabs="tab">Developing portfolio management for a large lighting player</li> <li role="tab" id="item2_summaryexplorerv2-9041" aria-controls="item2_summaryexplorerv2-9041_panel" class="cmp-tabs__tab" tabindex="-1" data-cmp-hook-tabs="tab">Improving product development for a semiconductor equipment provider</li> <li role="tab" id="item1631714860066_summaryexplorerv2-9041" aria-controls="item1631714860066_summaryexplorerv2-9041_panel" class="cmp-tabs__tab" tabindex="-1" data-cmp-hook-tabs="tab">Redefining R&D deployment for an industrial products manufacturer</li> <li role="tab" id="item1631714869305_summaryexplorerv2-9041" aria-controls="item1631714869305_summaryexplorerv2-9041_panel" class="cmp-tabs__tab" tabindex="-1" data-cmp-hook-tabs="tab">Shifting priority R&D markets for a large technology player</li> <li role="tab" id="item1631714874804_summaryexplorerv2-9041" aria-controls="item1631714874804_summaryexplorerv2-9041_panel" class="cmp-tabs__tab" tabindex="-1" data-cmp-hook-tabs="tab">Developing high-performing products in communication tech</li> </ol> </div> <div role="tabpanel" id="item1_summaryexplorerv2-9041_panel" aria-labelledby="item1_summaryexplorerv2-9041" tabindex="0" class="col-lg-8 summary-explorerv2__column cmp-tabs__tabpanel cmp-tabs__tabpanel--active" data-cmp-hook-tabs="tabpanel"><div class="longform-section parsys"> <div class="component-name"> <h3>Developing portfolio management for a large lighting player</h3> </div> <section> <div class="parsys"> <div class="image img-alignment-left section"> <div class="asset-sharing-component image-asset "> <img class="js-lazy-loading mod__image_p image-component_background " data-image="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/people/damil-pwc_rep_-melbourne_copy-of-dsc_2308-670.jpg" alt="Developing portfolio management for a large lighting player" data-emptytext="Image" style="height:auto; padding-top:; max-height:;"/> </div> </div> <div class="text parbase section"><div></div> <div class="text-component"> <p>After a series of acquisitions, a global provider of lighting solutions and applications needed to address issues related to organisational complexity and right-size its product portfolio. Strategy& analysed each product line within the portfolio with the goal of minimising redundancy and overlap while maintaining functional coverage of market needs. As a result, we developed a brand consolidation strategy and deployment plan that identified an actionable plan to retire ~49% of product families and rebrand another 18%. We also developed an implementation “playbook” to guide the execution phase. This enabled significant savings from consolidated functions.</p> </div> <script src="/etc.clientlibs/pwc/components/modernized/content/richtext/clientlibs-button.min.05014ed24e6422289f02e026aef427f0.js"></script> </div> </div> </section> </div> </div> <div role="tabpanel" id="item2_summaryexplorerv2-9041_panel" aria-labelledby="item2_summaryexplorerv2-9041" tabindex="0" class="col-lg-8 summary-explorerv2__column cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel"><div class="longform-section parsys"> <div class="component-name"> <h3>Improving product development for a semiconductor equipment provider</h3> </div> <section> <div class="parsys"> <div class="image img-alignment-left section"> <div class="asset-sharing-component image-asset "> <img class="js-lazy-loading mod__image_p image-component_background " data-image="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/technology/damil-gettyimages-969559344-670.jpg" alt="Improving product development for a semiconductor equipment provi" data-emptytext="Image" style="height:auto; padding-top:; max-height:;"/> </div> </div> <div class="text parbase section"><div></div> <div class="text-component"> <p>When a major semiconductor equipment provider experienced 10-year flat revenue and a 40% success rate of new products launched, the leadership engaged Strategy& to identify the root causes and potential solutions. Strategy& conducted ~80 interviews across business and functional units, within the corporate centre, and at various organisational levels to evaluate causes and compared our client’s product development practices against 28 companies with similar characteristics. As a result, we developed recommendations across governance and product development cycle, yielding close to $500 million in annual benefits.</p> </div> </div> </div> </section> </div> </div> <div role="tabpanel" id="item1631714860066_summaryexplorerv2-9041_panel" aria-labelledby="item1631714860066_summaryexplorerv2-9041" tabindex="0" class="col-lg-8 summary-explorerv2__column cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel"><div class="longform-section parsys"> <div class="component-name"> <h3>Redefining R&D deployment for an industrial products manufacturer</h3> </div> <section> <div class="parsys"> <div class="image img-alignment-left section"> <div class="asset-sharing-component image-asset "> <img class="js-lazy-loading mod__image_p image-component_background " data-image="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/industrial-manufacturing/damil_119326-670.jpg" alt="Redefining R&D deployment for an industrial products manufacturer" data-emptytext="Image" style="height:auto; padding-top:; max-height:;"/> </div> </div> <div class="text parbase section"><div></div> <div class="text-component"> <p>A global diversified industrial products manufacturer lacked transparency into its R&D spend and objectives across business units. To help align the R&D with corporate-wide priorities, Strategy& launched a corporate-wide governance model for early-stage technology investment and established a technology management team to straddle the BU domain. This resulted in 20% of our client’s R&D budget being redeployed to better align with strategic priorities.</p> </div> </div> </div> </section> </div> </div> <div role="tabpanel" id="item1631714869305_summaryexplorerv2-9041_panel" aria-labelledby="item1631714869305_summaryexplorerv2-9041" tabindex="0" class="col-lg-8 summary-explorerv2__column cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel"><div class="longform-section parsys"> <div class="component-name"> <h3>Shifting priority R&D markets for a large technology player</h3> </div> <section> <div class="parsys"> <div class="image img-alignment-left section"> <div class="asset-sharing-component image-asset "> <img class="js-lazy-loading mod__image_p image-component_background " data-image="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/technology/damil-gettyimages-903165350-670.jpg" alt="Shifting priority R&D markets for a large technology player" data-emptytext="Image" style="height:auto; padding-top:; max-height:;"/> </div> </div> <div class="text parbase section"><div></div> <div class="text-component"> <p>After making acquisitions across multiple industries, a large technology company lacked the systematic capabilities to evaluate and prioritise R&D across competing opportunities. Attempts to establish an enterprise-wide portfolio management capability had failed and our client sought a consolidated R&D function across the business. We interviewed and aligned key stakeholders on portfolio management objectives and designed key elements of a systematic capability. This facilitated executive reviews to transparently allocate $1.1 billion of the R&D budget across core businesses and focus 60% toward priority markets.</p> </div> </div> </div> </section> </div> </div> <div role="tabpanel" id="item1631714874804_summaryexplorerv2-9041_panel" aria-labelledby="item1631714874804_summaryexplorerv2-9041" tabindex="0" class="col-lg-8 summary-explorerv2__column cmp-tabs__tabpanel" data-cmp-hook-tabs="tabpanel"><div class="longform-section parsys"> <div class="component-name"> <h3>Developing high-performing products in communication tech</h3> </div> <section> <div class="parsys"> <div class="image img-alignment-left section"> <div class="asset-sharing-component image-asset "> <img class="js-lazy-loading mod__image_p image-component_background " data-image="https://www.pwc.com/gx/en/brand-simplified/teaser-images-670/communications/damil-gettyimages-468931744-670.jpg" alt="Developing high-performing products in communication tech" data-emptytext="Image" style="height:auto; padding-top:; max-height:;"/> </div> </div> <div class="text parbase section"><div></div> <div class="text-component"> <p>When a leading developer of communications and data management solutions faced a shrinking overall market in key sectors, and many of its products were not performing well, the company’s leadership team engaged Strategy&. Together, we undertook a major CEO-lead initiative to improve the company’s product and portfolio management capability across four major business units. We also designed a portfolio management process, dashboard and KPIs to enable better R&D investment decisions and improve transparency and accountability. Where adoption was strongest, organic revenue rose by 33% and EBIT percentage increased by 50% in the 18 months after our model implementation.</p> </div> </div> </div> </section> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </section> </div> <div class="section container responsivegrid"> <section id="content-free-1-b734" class="cmp-container page-section page-section--col-white fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement35091749-b860-69bc-f1d3-fea2c8f8a6a9" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:; background-image:; background-color:; "> <div class="parsys sectionpar"> <div class="reference-xf experiencefragment"> </div> </div> </section> </div> </div> </div> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section" data-id="cta-1"></div> </div> <div class="container responsivegrid"> <div id="container-a812497add" class="cmp-container"> <div class="section container responsivegrid"> <section id="content-free-1-cc9e" class="cmp-container page-section page-section--col-white fullwidth videobghost " data-wcmmode="false" data-parallax="true" data-videoParallax="false" data-videoId="videoelement39c6ae0b-b7a3-e164-51ef-69e21cbebec7" data-videoAutoplay="false" data-videoLoop="false" style="height:; background-size:cover; background-position:; background-image:; background-color:; "> <div class="parsys sectionpar"> </div> </section> </div> </div> </div> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section" data-id="cta-2"></div> </div> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section" data-id="related-links"></div> </div> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section" data-id="contact"></div> </div> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section" data-id="followUs"></div> </div> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section"></div> <section id="bottom-kick" style="height: auto" class="cmp-experiencefragment cmp-experiencefragment--functions-product-service-innovation fullwidth " data-action="/content/pwc/01/en/functions/product-service-innovation" data-xfid="2010db0a-7989-3ba4-8eb4-77835abc9e4d" data-locale="en_01" data-thankustyle-d="false"> <div id="container-a9cf0e2626" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="bottom-kick-isection aem-GridColumn aem-GridColumn--default--12"> <div class="bk-parsys-wrapper container"> <div class="row ">   <div class="col-md-12 online-par-disabled "> <div> <div id="container-04f6dcaec4" class="cmp-container"> <div class="rightrailcontact"> <link rel="stylesheet" href="/etc.clientlibs/pwc/clientlibs/component-longform/rebrand-clientlib/rightrailcontcat.min.9612d76cbc5243c9cb899c4d1a6ffd81.css" type="text/css"> <script src="/etc.clientlibs/pwc/clientlibs/component-longform/rebrand-clientlib/rightrailcontcat.min.d41d8cd98f00b204e9800998ecf8427e.js"></script> <div class="sectionpar"> <section class="contactModule maxPadding" id="newrightrailcontacts_14d8bc4d-38d1-4ed7-8789-862af5cb0c84_root_bottom_kick_isection_contacts-par_rightrailcontact"> <div class="rightrailcontact-component section"> <div class="row"> <div class="col-sm-12"> <h2 class="rightrailcontact-heading" id="scrollcontactheader" style="border:none;">Contact us</h2> <div class="contactCol-container"> <div country="18" divId="0" class="contactCol" style="display:block"> <div class="noleftline"> <img src="/gx/en/contacts/us-18/partners/brad_goehle-180x230.jpg.pwcimage.105.105.jpg" class="contact_image rightrails-profile-img brdOvrid" alt="Brad Goehle"/> <div class="contact-content"> <p class="contact-name">Brad Goehle</p> <div class="contact-info"> <p>Managing Director, Strategy& US</p>  </div> <div class="contact-link"> <a href="https://www.linkedin.com/in/brad-goehle-0a73153/" target="_blank"> <img class="right-rails-img" src="data:image/gif;base64,R0lGODlhGAAYALMAAACJ0KDT7UCn3PD4/HC95RCQ01Cu3zCf2cDi84DE6P///5DM6yCY1mC14v///wAAACH5BAEHAA4ALAAAAAAYABgAAAReEMhJq7046827/xWRHCCVKMrAlBKCKgILnOkqN6O8FYJQaDQFwIVqvBSLTHB4bBowSyIKMXgFoC8migBgvBBYlFYo+YaF0on5Es2Wp+exGs7Opt8KcF18B6x1gIEbEQA7" alt='Linkedin Follow'/> </a> <a class="underline-link contact-email-link-aa" href="javascript:void(0);" onclick="openContactUrl('null','Brad','Goehle','L2NvbnRlbnQvZGFtL3B3Yy8xOC9lbi9jb250ZW50LWZyYWdtZW50cy9jb250YWN0cy9iL2JyYWQtZ29laGxl','false')" target="_self" data-expert-contact-us="Brad Goehle"> Email </a> </div> </div> </div> </div> <div country="jp" divId="1" class="contactCol" style="display:block"> <div class="noleftline"> <img src="/gx/en/industries/consumer-products/steven-veldhoen.jpg.pwcimage.105.105.jpg" class="contact_image rightrails-profile-img brdOvrid" alt="Steven Veldhoen"/> <div class="contact-content"> <p class="contact-name"> <a>Steven Veldhoen</a> </p> <div class="contact-info"> <p>Strategy Consulting Co-leader, PwC Japan</p>  </div> <div class="contact-link"> <a href="https://jp.linkedin.com/in/steven-veldhoen-79466b26" target="_blank"> <img class="right-rails-img" src="data:image/gif;base64,R0lGODlhGAAYALMAAACJ0KDT7UCn3PD4/HC95RCQ01Cu3zCf2cDi84DE6P///5DM6yCY1mC14v///wAAACH5BAEHAA4ALAAAAAAYABgAAAReEMhJq7046827/xWRHCCVKMrAlBKCKgILnOkqN6O8FYJQaDQFwIVqvBSLTHB4bBowSyIKMXgFoC8migBgvBBYlFYo+YaF0on5Es2Wp+exGs7Opt8KcF18B6x1gIEbEQA7" alt='Linkedin Follow'/> </a> <a class="underline-link contact-email-link-aa" href="javascript:void(0);" onclick="openContactUrl('null','Steven','Veldhoen','L2NvbnRlbnQvZGFtL3B3Yy8wMS9lbi9jb250ZW50LWZyYWdtZW50cy9jb250YWN0cy9zL3N0ZXZlbi12ZWxkaG9lbg==','true')" target="_self" data-expert-contact-us="Steven Veldhoen"> Email </a> </div> </div> </div> </div> </div> </div> </div> </div> <input type="hidden" value="false" id="countryfilter"/> <input type="hidden" value="xx" id="currentLocation"/> <div class> <div class="contactlink"> </div> </div> </section> </div> <script> function openContactUrl(contactLink,firstName,lastName,encodedPath,hasPageLink) { var url = ""; if("true" === hasPageLink){ url = "\/gx\/en\/content\/pwc\/global\/forms\/contactUsNew.html?style=pwc\x26territory=01" + "&contactLink=" + contactLink; } else{ url = "\/gx\/en\/content\/pwc\/global\/forms\/contactUsNew.html?style=pwc\x26territory=01" + "&cf=true" + "&contactLink=" + encodedPath; } if(digitalData && digitalData.page && digitalData.page.content.contentFullPath){ var parentPagePath = digitalData.page.content.contentFullPath; parentPagePath = parentPagePath.split(".html")[0]; if(!url.includes(parentPagePath)){ url = url+"&parentPagePath="+parentPagePath; } } createObject('contactUs.formState','origination'); createObject("contactUs.expertName",firstName+" "+lastName); window.location.href = url; return false; } </script> <script> $(document).ready(function () { var rightrailcontacts = "newrightrailcontacts_14d8bc4d-38d1-4ed7-8789-862af5cb0c84_root_bottom_kick_isection_contacts-par_rightrailcontact"; var countryhawkList = "countryhawkList_14d8bc4d-38d1-4ed7-8789-862af5cb0c84_root_bottom_kick_isection_contacts-par_rightrailcontact"; var displayMore = "displayMore_14d8bc4d-38d1-4ed7-8789-862af5cb0c84_root_bottom_kick_isection_contacts-par_rightrailcontact"; var displayLess = "displayLess_14d8bc4d-38d1-4ed7-8789-862af5cb0c84_root_bottom_kick_isection_contacts-par_rightrailcontact"; console.log($("countryHawkList ",'#' + countryhawkList)); var allContacts = $('#' + rightrailcontacts + ' div.contactCol'); var parentAllContacts = allContacts.parent(); var a = new Array(); $('#' + countryhawkList).children("option").each(function (x) { test = false; b = a[x] = $(this).val(); for (i = 0; i < a.length - 1; i++) { if (b == a[i]) test = true; } if (test) $(this).remove(); }); $('#' + countryhawkList).html($('#' + countryhawkList + ' option').sort(function (x, y) { return $(x).val() < $(y).val() ? -1 : 1; })); //changes by hemant //Set filter to display all by default on load starts $("#"+countryhawkList).prop('selectedIndex', 0); //Set filter to display all by default on load end if ($("#countryfilter").val() == "true") { var c = $("#currentLocation").val(); var countryExist = false; $('#' + countryhawkList + ' option').each(function () { if (this.value.toLowerCase() == c.toLowerCase()) countryExist = true; }); console.log('exist',countryExist); if (countryExist == true) { if (c != "xx") //if geo is ON, c cannot be xx, if client request territory cannot be determined, then set c to "us" { /*$('#'+rightrailcontacts+' div.contact_layout[country!="'+ c.toLowerCase() + '"]').each(function(index) { $(this).hide(); }); var div_counter =0; $('#'+rightrailcontacts+' div.contact_layout[country="'+ c.toLowerCase() + '"]').each(function(index) { $(this).show(); div_counter++; if(div_counter <=6) $(this).show(); else $(this).hide(); });*/ var contacts = $('#' + rightrailcontacts + ' div.contactCol'); var count = 0; contacts.remove(); allContacts.each(function () { if ($(this).attr('country') == c.toLowerCase()) { parentAllContacts.append(this); count++; } }); $('#' + countryhawkList).val(c.toLowerCase()); } else //if geo is OFF, then c is "xx" { $('#' + countryhawkList).val(' All'); //set territory dropdown to All } } } $('#' + countryhawkList).change(function () { var country = $(this).val(); //console.log("ddl changed"); //alert('#'+ rightrailcontacts+ ' div.contact_layout[country="+ country + "]'); //leave the space before the All, it is needed for the sort. /*if (country != " All") { $('#'+ rightrailcontacts+ ' div.contact_layout[country="'+ country + '"]').each(function(index) { $(this).show(); }); $('#'+ rightrailcontacts+ ' div.contact_layout[country!="'+ country + '"]').each(function(index) { $(this).hide(); }); } else { $('#'+ rightrailcontacts+' div.contact_layout').each(function(index) { $(this).show(); }); }*/ var contacts = $('#' + rightrailcontacts + ' div.contact_layout'); var count = 0; contacts.remove(); //changes by hemant //To fix the existing prod issue of filters start parentAllContacts.empty(); //To fix the existing prod issue of filters end if (country != " All") { allContacts.each(function () { if ($(this).attr('country') == country) { parentAllContacts.append(this); count++; } }); } else { allContacts.each(function () { parentAllContacts.append(this); count++; }); } }); $('#' + displayMore).click(function (e) { $('#' + rightrailcontacts + ' div').each(function (index) { $(this).show(); }); $('#' + displayMore).hide(); $('#' + displayLess).show(); return false; }); $('#' + displayLess).click(function (e) { $('#' + rightrailcontacts + ' div').each(function (index) { if (parseInt($(this).attr("divid")) > 6) { $(this).hide(); } }); $('#' + displayMore).show(); $('#' + displayLess).hide(); return false; }); }); </script> <script> var parentcontactdiv = null; if (document.getElementById('onlineformstart') != null) { var rendermode = "2"; if (rendermode == 2) { var elem = document.getElementsByClassName("contactModule maxPadding"); var x = 0; for (x = 0; x < elem.length; x++) { parentcontactdiv = document.getElementById(elem[x].id).parentElement; parentcontactdiv.className = 'section rightrailcontact'; } } } </script> </div> </div> </div> </div> </div> </div> <div class="dpe-component-wrapper bottom-kick bottom-kick--closed"> <div class="bottom-kick-container pinned bottom-kick--hide"> <div class="bottom-kick__wrapper bottom-kick--invisible"> <div class="bottom-kick__bar"> <div class="container"> <div class="row"> <div class="col-sm-12"> <button class="bottom-kick__bar-wrapper" aria-label="Contact us"> <span class="bottom-kick__bar-label" aria-hidden="true">Contact us</span> <div class="bottom-kick__btn-wrapper"> <div class="bottom-kick__btn"> <span class="bottom-kick__btn-icon"></span> </div> <span class="bottom-kick__btn-arrow"></span> </div> </button> <span id="bottom-kick__btn-hide" class="bottom-kick__btn-hide" aria-label="Hide">Hide</span> </div> </div> </div> </div> </div> <div class="bottom-kick__content"> </div> </div> </div> <div class="bottom-kick__overlay"></div> <script> $(".bk-parsys-wrapper").appendTo(".bottom-kick__content"); $(function() { bottomKick({ scrollPosition: 'afterHero' }); }); $(".bottom-kick__btn-wrapper").click(function () { var spanEl = $(this).find("span.bottom-kick__btn-arrow") if($(spanEl).hasClass("bottom-kick__btn-arrow--rotate")) { createObject("page.bottomkick.panel", "close"); } else { createObject("page.bottomkick.panel", "open"); } }); analyticsClickTrigger("#bottom-kick__btn-hide","page.bottomkick.panel","close"); </script> </div> </div> </div> </section> </div> </div> </div> <div class="ixfsection experiencefragment"><div class="mod-ixf-page-section"></div> <section id="footer" style="height: auto" class="cmp-experiencefragment cmp-experiencefragment--01-en fullwidth "> <div id="container-7d393c0b70" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="footer aem-GridColumn aem-GridColumn--default--12"> <div></div>  <div class="dpe-component-wrapper glb-footer "> <div class="container">  <div class='breadcrumb-main-footer'> </div> <script id="breadcrumb-template-footer" type="text/x-handlebars-template"> <div class="row"> <nav id="footerBreadcrumbWrapper" class="col-xs-12 simple-breadcrumb-component simple-breadcrumb-component--dark-bg "> <div class=" breadcrumb-component__scroll-pane"> <ul class="breadcrumb"> {{#each breadcrumbs}} <li> <a href="{{this.linkURL}}">{{this.linkText}}</a> </li> {{/each}} </ul> </div> <div class="breadcrumb-component__scroll-fade breadcrumb-component__scroll-fade--left"></div> <div class="breadcrumb-component__scroll-fade breadcrumb-component__scroll-fade--right"></div> </nav> </div> </script>  <div class="row"> <div class="col-xs-12 col-sm-2"> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/industries.html" aria-label="Industries">Industries</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/aerospace-defense.html" aria-label="Aerospace and defense">Aerospace and defense</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/automotive.html" aria-label="Automotive">Automotive</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/chemicals.html" aria-label="Chemicals">Chemicals</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/consumer-markets.html" aria-label="Consumer markets">Consumer markets</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/entertainment-media.html" aria-label="Entertainment and media">Entertainment and media</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/financial-services.html" aria-label="Financial services">Financial services</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/health.html" aria-label="Health">Health</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/industrials.html" aria-label="Industrials">Industrials</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/mining-metals.html" aria-label="Metals and mining">Metals and mining</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/oil-gas.html" aria-label="Oil and gas">Oil and gas</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/power-utilities.html" aria-label="Power and utilities">Power and utilities</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/public-sector.html" aria-label="Public sector">Public sector</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/technology.html" aria-label="Technology">Technology</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/telecommunications.html" aria-label="Telecommunications">Telecommunications</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/industries/transport.html" aria-label="Transportation">Transportation</a> </div> </div> <div class="col-xs-12 col-sm-2"> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/functions.html" aria-label="Functions">Functions</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/functions/business-strategy.html" aria-label="Business strategy">Business strategy</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/functions/customer-strategy.html" aria-label="Customer strategy">Customer strategy</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/functions/operations-strategy.html" aria-label="Operations strategy">Operations strategy</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/functions/organisational-strategy.html" aria-label="Organization strategy">Organization strategy</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/functions/product-service-innovation.html" aria-label="Product and service innovation">Product and service innovation</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/functions/technology-strategy.html" aria-label="Technology strategy">Technology strategy</a> </div> </div> <div class="col-xs-12 col-sm-2"> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/unique-solutions.html" aria-label="Unique solutions">Unique solutions</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/unique-solutions/capabilities-driven-strategy.html" aria-label="Capabilities-Driven Strategy + Growth">Capabilities-Driven Strategy + Growth</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/unique-solutions/deals-strategy.html" aria-label="Deals strategy">Deals strategy</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/unique-solutions/fit-for-growth.html" aria-label="Fit for Growth">Fit for Growth</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/unique-solutions/risk-and-regulatory.html" aria-label="Risk and regulatory">Risk and regulatory</a> <a class="glb-footer__link glb-footer__link--l2" target="_blank" href="https://www.strategyand.pwc.com/de/en/functions/sustainability-strategy.html" aria-label="Sustainability in your industry">Sustainability in your industry</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/unique-solutions/trade-promotion-excellence.html" aria-label="Trade promotion excellence">Trade promotion excellence</a> </div> </div> <div class="col-xs-12 col-sm-2"> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/digital.html" aria-label="Digital">Digital</a> </div> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/insights.html" aria-label="Insights">Insights</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/insights/books.html" aria-label="Books">Books</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/insights/tools.html" aria-label="Tools">Tools</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/insights/industry-trends.html" aria-label="Industry trends">Industry trends</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/insights/report-search.html" aria-label="Reports and studies">Reports and studies</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/insights/katzenbach-center.html" aria-label="The Katzenbach Center">The Katzenbach Center</a> </div> </div> <div class="col-xs-12 col-sm-2"> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/about.html" aria-label="About">About</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/about/history.html" aria-label="History">History</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/about/our-values.html" aria-label="Our values">Our values</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/about/leadership.html" aria-label="Our leaders">Our leaders</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/about/worldwide-offices.html" aria-label="Strategy& worldwide offices">Strategy& worldwide offices</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/about/corporate-social-responsibility.html" aria-label="Corporate responsibility">Corporate responsibility</a> <a class="glb-footer__link glb-footer__link--l2" href="/gx/en/about/media.html" aria-label="Media center">Media center</a> </div> </div> <div class="col-xs-12 col-sm-2"> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/careers.html" aria-label="Careers">Careers</a> </div> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" target="_blank" href="https://www.strategy-business.com/" aria-label="strategy+business">strategy+business</a> </div> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="/gx/en/alumni.html" aria-label="Alumni">Alumni</a> </div> <div class="glb-footer__block"> <a class="serif glb-footer__link glb-footer__link--l1" href="https://www.strategyand.pwc.com/content/pwc/global/forms/contactUsNew.html?parentPagePath=/content/pwc/01/en&style=" aria-label="Contact">Contact</a> </div> </div> </div>    <div class="row"> <div class="col-xs-12 "> <div class="glb-footer__disclaimer"> <div class="row"> <div class="col-md-8 glb-footer__disclaimer-text"> <a id="slim-footer-logo" href="" aria-label="PwC homepage" class="slim-footer-logo"></a> <p>© 2019 - 2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see <a href="http://www.pwc.com/structure" class="footer" target="_blank">www.pwc.com/structure</a> for further details. </p>  <ul class="glb-footer__disclaimer-links" id="pgFooter"> <li> <a href="/gx/en/about/privacy-policy.html">Privacy statement</a> </li> <li> <a href="/gx/en/about/terms-of-use.html">Terms of use</a> </li> <li> <a href="/gx/en/about/cookie-information.html">Cookies info</a> </li> <li> <a href="/gx/en/about/about-site-provider.html">About site provider</a> </li> </ul> </div> </div> </div> </div> </div>  </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <script src="/etc.clientlibs/pwc/components/modernized/common/mod-clientlibs/modernization-navigation.min.6c049d6b53dee5a76a1698ad12a65fc9.js"></script> <script src="/etc.clientlibs/pwc/components/modernized/common/mod-clientlibs/components-colors.min.a0ecdcabdee9a70816ed74b583c66b9f.js"></script> <script src="/etc.clientlibs/pwc/clientlibs/longform/script.min.339cf70a9ee5e3072275194361ea1388.js"></script> <script src="/etc.clientlibs/pwc/clientlibs/clientlib-vue/vue-bundle.min.56ec60ed20b12d6b097b32c6e747fec3.js"></script> <link rel="stylesheet" href="/etc.clientlibs/pwc/clientlibs/clientlib-vue/vue-bundle.min.a0d52753684e003f9e0bbfd3e035edf7.css" type="text/css"> <script> var getCookieByMatch = function(regex) { var _cookies = document.cookie.split(/;\s*/), _cookieArray = [], i; for (i = 0; i < _cookies.length; i++) { if (_cookies[i].match(regex)) { _cookieArray.push(_cookies[i]); } } return _cookieArray; }; function getUserMarketingID(value) { const _regex = /^(.*)\|MCMID\|(\d+)\|(.*)/gm; if ((_matchedArray = _regex.exec(value)) !== null && _matchedArray.length >= 3) { return _matchedArray[2]; } } function setCookie(cname, cvalue, exdays, path) { var expires = "expires=0" if (exdays != 0) { var d = new Date(); d.setTime(d.getTime() + (exdays * 24 * 60 * 60 * 1000)); expires = "expires=" + d.toGMTString(); } document.cookie = cname + "=" + cvalue + "; " + expires + "; path=/;"; } $( document ).ready(function() { $.each(getCookieByMatch('AMCV_'), function(index, val) { var cookie = val.split("="); var userID = getUserMarketingID(decodeURIComponent(cookie[1])); $('input[name="userMarketingID"]').each(function() { $( this ).val(userID); }); }); }); </script> </body> </html>

CINXE.COM

Product and service innovation consulting services | Strategy&