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class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">העברה לסרגל הצד</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">הסתרה</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">התחלה</div> </a> </li> <li id="toc-קישורים_חיצוניים" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#קישורים_חיצוניים"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>קישורים חיצוניים</span> </div> </a> <ul id="toc-קישורים_חיצוניים-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-הערות_שוליים" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#הערות_שוליים"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>הערות שוליים</span> </div> </a> <ul id="toc-הערות_שוליים-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="תוכן עניינים" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="מצב תוכן העניינים" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">מצב תוכן העניינים</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">קהל יעד</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="מעבר לערך בשפה אחרת. זמין ב־20 שפות" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-20" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">20 שפות</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Target_market" title="Target market – אנגלית" lang="en" hreflang="en" data-title="Target market" data-language-autonym="English" data-language-local-name="אנגלית" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B3%D9%88%D9%82_%D9%85%D8%B3%D8%AA%D9%87%D8%AF%D9%81" title="سوق مستهدف – ערבית" lang="ar" hreflang="ar" data-title="سوق مستهدف" data-language-autonym="العربية" data-language-local-name="ערבית" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Mercat_objectiu" title="Mercat objectiu – קטלאנית" lang="ca" hreflang="ca" data-title="Mercat objectiu" data-language-autonym="Català" data-language-local-name="קטלאנית" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Mercado_objetivo" title="Mercado objetivo – ספרדית" lang="es" hreflang="es" data-title="Mercado objetivo" data-language-autonym="Español" data-language-local-name="ספרדית" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1_%D9%87%D8%AF%D9%81" title="بازار هدف – פרסית" lang="fa" hreflang="fa" data-title="بازار هدف" data-language-autonym="فارسی" data-language-local-name="פרסית" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Cible_(marketing)" title="Cible (marketing) – צרפתית" lang="fr" hreflang="fr" data-title="Cible (marketing)" data-language-autonym="Français" data-language-local-name="צרפתית" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%B2%E0%A4%95%E0%A5%8D%E0%A4%B7%E0%A4%BF%E0%A4%A4_%E0%A4%AC%E0%A4%BE%E0%A4%9C%E0%A4%BE%E0%A4%B0" title="लक्षित बाजार – הינדי" lang="hi" hreflang="hi" data-title="लक्षित बाजार" data-language-autonym="हिन्दी" data-language-local-name="הינדי" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Khalayak_sasaran" title="Khalayak sasaran – אינדונזית" lang="id" hreflang="id" data-title="Khalayak sasaran" data-language-autonym="Bahasa Indonesia" data-language-local-name="אינדונזית" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Mercato_di_riferimento" title="Mercato di riferimento – איטלקית" lang="it" hreflang="it" data-title="Mercato di riferimento" data-language-autonym="Italiano" data-language-local-name="איטלקית" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E5%B8%82%E5%A0%B4" title="ターゲット市場 – יפנית" lang="ja" hreflang="ja" data-title="ターゲット市場" data-language-autonym="日本語" data-language-local-name="יפנית" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%ED%91%9C%EC%A0%81_%EC%8B%9C%EC%9E%A5" title="표적 시장 – קוריאנית" lang="ko" hreflang="ko" data-title="표적 시장" data-language-autonym="한국어" data-language-local-name="קוריאנית" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/M%C4%93r%C4%B7a_tirgus" title="Mērķa tirgus – לטבית" lang="lv" hreflang="lv" data-title="Mērķa tirgus" data-language-autonym="Latviešu" data-language-local-name="לטבית" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Pasaran_sasaran" title="Pasaran sasaran – מלאית" lang="ms" hreflang="ms" data-title="Pasaran sasaran" data-language-autonym="Bahasa Melayu" data-language-local-name="מלאית" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Rynek_docelowy" title="Rynek docelowy – פולנית" lang="pl" hreflang="pl" data-title="Rynek docelowy" data-language-autonym="Polski" data-language-local-name="פולנית" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-sw mw-list-item"><a href="https://sw.wikipedia.org/wiki/Soko_lengwa" title="Soko lengwa – סווהילי" lang="sw" hreflang="sw" data-title="Soko lengwa" data-language-autonym="Kiswahili" data-language-local-name="סווהילי" class="interlanguage-link-target"><span>Kiswahili</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%A6%D1%96%D0%BB%D1%8C%D0%BE%D0%B2%D0%B8%D0%B9_%D1%80%D0%B8%D0%BD%D0%BE%D0%BA" title="Цільовий ринок – אוקראינית" lang="uk" hreflang="uk" data-title="Цільовий ринок" data-language-autonym="Українська" data-language-local-name="אוקראינית" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D9%86%D8%B4%D8%A7%D9%86_%D8%B2%D8%AF%DB%81_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1" title="نشان زدہ بازار – אורדו" lang="ur" hreflang="ur" data-title="نشان زدہ بازار" data-language-autonym="اردو" data-language-local-name="אורדו" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_m%E1%BB%A5c_ti%C3%AAu" title="Thị trường mục tiêu – וייטנאמית" lang="vi" hreflang="vi" data-title="Thị trường mục tiêu" data-language-autonym="Tiếng Việt" data-language-local-name="וייטנאמית" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E7%9B%AE%E6%A0%87%E5%8F%97%E4%BC%97" title="目标受众 – סינית" lang="zh" hreflang="zh" data-title="目标受众" data-language-autonym="中文" data-language-local-name="סינית" class="interlanguage-link-target"><span>中文</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E7%9B%AE%E6%A8%99%E5%B8%82%E5%A0%B4" title="目標市場 – קנטונזית" lang="yue" hreflang="yue" data-title="目標市場" data-language-autonym="粵語" data-language-local-name="קנטונזית" class="interlanguage-link-target"><span>粵語</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q198981#sitelinks-wikipedia" title="עריכת קישורים בין־לשוניים" class="wbc-editpage">עריכת הקישורים</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="מרחבי שם"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div 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id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="אפשרויות נוספות" > <div class="vector-menu-heading"> פעולות </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93"><span>קריאה</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&action=edit" title="עריכת קוד המקור של הדף הזה [e]" accesskey="e"><span>עריכת קוד מקור</span></a></li><li id="ca-more-ve-edit" class="collapsible vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&veaction=edit" title="עריכת הדף הזה [v]" accesskey="v"><span>עריכה</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&action=history"><span>גרסאות קודמות</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> כללי </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/%D7%9E%D7%99%D7%95%D7%97%D7%93:%D7%93%D7%A4%D7%99%D7%9D_%D7%94%D7%9E%D7%A7%D7%95%D7%A9%D7%A8%D7%99%D7%9D_%D7%9C%D7%9B%D7%90%D7%9F/%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93" title="רשימה של כל דפי הוויקי שמקשרים לדף הזה [j]" accesskey="j"><span>דפים המקושרים לכאן</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/%D7%9E%D7%99%D7%95%D7%97%D7%93:%D7%A9%D7%99%D7%A0%D7%95%D7%99%D7%99%D7%9D_%D7%91%D7%93%D7%A4%D7%99%D7%9D_%D7%94%D7%9E%D7%A7%D7%95%D7%A9%D7%A8%D7%99%D7%9D/%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93" rel="nofollow" title="השינויים האחרונים בדפים המקושרים מהדף הזה [k]" accesskey="k"><span>שינויים בדפים המקושרים</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/%D7%9E%D7%99%D7%95%D7%97%D7%93:%D7%93%D7%A4%D7%99%D7%9D_%D7%9E%D7%99%D7%95%D7%97%D7%93%D7%99%D7%9D" title="רשימה של כל הדפים המיוחדים [q]" accesskey="q"><span>דפים מיוחדים</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&oldid=38657118" title="קישור קבוע לגרסה הזאת של הדף הזה"><span>קישור קבוע</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&action=info" title="מידע נוסף על הדף הזה"><span>מידע על הדף</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=%D7%9E%D7%99%D7%95%D7%97%D7%93:%D7%A6%D7%99%D7%98%D7%95%D7%98_%D7%93%D7%A3_%D7%96%D7%94&page=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&id=38657118&wpFormIdentifier=titleform" title="מידע איך לצטט את הדף הזה"><span>ציטוט הדף הזה</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=%D7%9E%D7%99%D7%95%D7%97%D7%93:%D7%9E%D7%A7%D7%A6%D7%A8_%D7%9B%D7%AA%D7%95%D7%91%D7%95%D7%AA&url=https%3A%2F%2Fhe.wikipedia.org%2Fwiki%2F%25D7%25A7%25D7%2594%25D7%259C_%25D7%2599%25D7%25A2%25D7%2593"><span>קבלת כתובת מקוצרת</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=%D7%9E%D7%99%D7%95%D7%97%D7%93:QrCode&url=https%3A%2F%2Fhe.wikipedia.org%2Fwiki%2F%25D7%25A7%25D7%2594%25D7%259C_%25D7%2599%25D7%25A2%25D7%2593"><span>הורדת קוד QR</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> הדפסה/יצוא </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=%D7%9E%D7%99%D7%95%D7%97%D7%93:%D7%A1%D7%A4%D7%A8&bookcmd=book_creator&referer=%D7%A7%D7%94%D7%9C+%D7%99%D7%A2%D7%93"><span>יצירת ספר</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=%D7%9E%D7%99%D7%95%D7%97%D7%93:DownloadAsPdf&page=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&action=show-download-screen"><span>הורדה כ־PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&printable=yes" title="גרסה להדפסה של הדף הזה [p]" accesskey="p"><span>גרסה להדפסה</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> במיזמים אחרים </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-wikiquote mw-list-item"><a href="https://he.wikiquote.org/wiki/%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93" hreflang="he"><span>ויקיציטוט</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q198981" title="קישור לפריט המשויך במאגר הנתונים [g]" accesskey="g"><span>פריט ויקינתונים</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="כלי דף"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="מראה"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">מראה</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">העברה לסרגל הצד</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">הסתרה</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">מתוך ויקיפדיה, האנציקלופדיה החופשית</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-rtl mw-parser-output" lang="he" dir="rtl"><div class="nomobile"> <table class="ambox" cellspacing="0" style="border: 1px solid #6000AA;background-color:#fcfcfc; -moz-border-radius: 1em 1em 1em 0; -webkit-border-radius: 1em 1em 1em 0; border-radius: 1em 1em 1em 0;;border-right:10px solid #6000AA; width:80%; margin: auto;"> <tbody><tr> <td rowspan="2" style="-moz-border-radius: 0 0.9em 0.9em 0; -webkit-border-radius: 0 0.9em 0.9em 0; border-radius: 0 0.9em 0.9em 0;;width:46px;vertical-align:middle;padding:0 7px;" class="mbox-image"><div class="mbox-image" style="padding:3px;"><span typeof="mw:File"><span><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Incomplete-document-purple.svg/45px-Incomplete-document-purple.svg.png" decoding="async" width="45" height="45" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Incomplete-document-purple.svg/68px-Incomplete-document-purple.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Incomplete-document-purple.svg/90px-Incomplete-document-purple.svg.png 2x" data-file-width="48" data-file-height="48" /></span></span></div> </td> <td colspan="2" class="mbox-text" style="border-bottom:1px solid #6b33bb;"><div class="mbox-text-span"><b>יש להשלים ערך זה</b>: בערך זה חסר תוכן מהותי. ייתכן שתמצאו פירוט ב<a href="/wiki/%D7%A9%D7%99%D7%97%D7%94:%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93" title="שיחה:קהל יעד">דף השיחה</a>.</div> </td></tr> <tr> <td style="vertical-align:center;font-size:90%;padding:2px 10px;" class="hide-when-compact">הנכם מוזמנים להשלים את החלקים החסרים ולהסיר הודעה זו. שקלו ליצור כותרות לפרקים הדורשים השלמה, ולהעביר את התבנית אליהם. </td> <td style="vertical-align:center;white-space:nowrap;width:60px;border-color:#6000AA;border-width:0px 3px 0px 0px;border-style:solid;border-top-right-radius: 30px 30px;border-bottom-right-radius: 1px 1px;" class="hide-when-compact"><div class="plainlinks" style="text-align:center;font-size:90%;padding:2px 10px;white-space:no-wrap;"><a class="external text" href="https://he.wikipedia.org/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&action=edit">עריכה</a></div> </td></tr></tbody></table></div> <div class="mobileonly"> <table class="ambox" style="background-color:#fcfcfc;border:1px solid #6000AA;border-right:10px solid #6000AA;-moz-border-radius: 1em 1em 1em 0; -webkit-border-radius: 1em 1em 1em 0; border-radius: 1em 1em 1em 0;; width:100%;"> <tbody><tr> <td colspan="2" class="mbox-text" style="vertical-align:center;font-size:90%;border-bottom:1px solid #6b33bb;padding:2px 10px !important;"><b>יש להשלים ערך זה</b>: בערך זה חסר תוכן מהותי. ייתכן שתמצאו פירוט ב<a href="/wiki/%D7%A9%D7%99%D7%97%D7%94:%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93" title="שיחה:קהל יעד">דף השיחה</a>. </td></tr> <tr> <td style="vertical-align:center;font-size:80%;display:block;padding:2px 10px !important;" class="hide-when-compact">הנכם מוזמנים להשלים את החלקים החסרים ולהסיר הודעה זו. שקלו ליצור כותרות לפרקים הדורשים השלמה, ולהעביר את התבנית אליהם. </td></tr></tbody></table></div> <p>בתחומי ה<a href="/wiki/%D7%A9%D7%99%D7%95%D7%95%D7%A7" title="שיווק">שיווק</a> וה<a href="/wiki/%D7%A4%D7%A8%D7%A1%D7%95%D7%9D" title="פרסום">פרסום</a>, <b>קהל יעד</b> הוא קבוצה ספציפית של אנשים בתוך <a href="/wiki/%D7%A9%D7%95%D7%A7_(%D7%9B%D7%9C%D7%9B%D7%9C%D7%94)" title="שוק (כלכלה)">שוק</a> היעד אליו מכוון שיווקו של <a href="/wiki/%D7%9E%D7%95%D7%A6%D7%A8" title="מוצר">מוצר</a> או רעיון מסוים. אנשים אלו עשויים להיות רוכשים פוטנציאליים של המוצר, אנשים שכבר משתמשים בו דרך קבע, <a href="/wiki/%D7%A7%D7%91%D7%9C%D7%AA_%D7%94%D7%97%D7%9C%D7%98%D7%95%D7%AA" title="קבלת החלטות">מקבלי ההחלטות</a> לגבי רכישת מוצרים מסוג זה בבית, או האנשים שמשפיעים על קבלת ההחלטות.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>למשל, אם <a href="/wiki/%D7%97%D7%91%D7%A8%D7%94_(%D7%AA%D7%90%D7%92%D7%99%D7%93)" title="חברה (תאגיד)">חברה</a> מעוניינת לשווק מוצר <a href="/wiki/%D7%93%D7%99%D7%90%D7%98%D7%94" title="דיאטה">דיאטה</a> המכוון ל<a href="/wiki/%D7%92%D7%91%D7%A8" title="גבר">גברים</a> עם <a href="/wiki/%D7%9E%D7%97%D7%9C%D7%95%D7%AA_%D7%9C%D7%91" title="מחלות לב">מחלות לב</a> (שוק היעד), היא עשויה לנסות לפרסם את המוצר לא רק בקרב גברים אלו, אלא גם בקרב <a href="/wiki/%D7%90%D7%99%D7%A9%D7%94" title="אישה">נשותיהם</a> (קהל היעד), שלעיתים קרובות אחראיות על נושא ה<a href="/wiki/%D7%AA%D7%96%D7%95%D7%A0%D7%94" title="תזונה">תזונה</a> בבית. באופן דומה, חברות <a href="/wiki/%D7%A6%D7%A2%D7%A6%D7%95%D7%A2" title="צעצוע">צעצועים</a> עשויות לפנות בפרסומיהן אל קהל ה<a href="/wiki/%D7%99%D7%9C%D7%93" class="mw-redirect" title="ילד">ילדים</a>, מכיוון שהם אלו שעשויים להשפיע על קבלת ההחלטות של הוריהם באשר לרכישת הצעצוע. </p><p>בהתאם לקהל היעד שזיהתה החברה, היא מקבלת את כלל ההחלטות לגבי אופן עיצוב פרסומיה, אמצעי התקשורת דרכם היא פונה לקהל זה, העיתוי המתאים לפנייה ועוד. לכן זיהוי קהל היעד הוא צעד ראשון בטרם קביעת תהליך ואופן השיווק של המוצר או הרעיון. ניתן לאפיין את קבוצת האנשים הספציפית שמהווה את קהל היעד באמצעות מאפיינים כגון: קבוצת <a href="/wiki/%D7%92%D7%99%D7%9C" title="גיל">גיל</a>, <a href="/wiki/%D7%9E%D7%92%D7%93%D7%A8" title="מגדר">מין</a>, <a href="/wiki/%D7%9E%D7%A6%D7%91_%D7%9E%D7%A9%D7%A4%D7%97%D7%AA%D7%99" title="מצב משפחתי">מצב משפחתי</a> וכדומה. </p> <div class="mw-heading mw-heading2"><h2 id="קישורים_חיצוניים"><span id=".D7.A7.D7.99.D7.A9.D7.95.D7.A8.D7.99.D7.9D_.D7.97.D7.99.D7.A6.D7.95.D7.A0.D7.99.D7.99.D7.9D"></span>קישורים חיצוניים</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&action=edit&section=1" title="עריכת קוד המקור של הפרק: קישורים חיצוניים"><span>עריכת קוד מקור</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&veaction=edit&section=1" title="עריכת פסקה: "קישורים חיצוניים"" class="mw-editsection-visualeditor"><span>עריכה</span></a><span class="mw-editsection-bracket">]</span></span></div> <table class="sistersitebox plainlinks noprint" style="margin: 0 1em 0.5em 0;float: left;"><tbody><tr><th style="text-align:center">מיזמי <a href="/wiki/%D7%A7%D7%A8%D7%9F_%D7%95%D7%99%D7%A7%D7%99%D7%9E%D7%93%D7%99%D7%94" title="קרן ויקימדיה">קרן ויקימדיה</a></th></tr><tr><td><div class="sisterwikilinkT"><span typeof="mw:File"><span title="ויקיציטוט"><img alt="ויקיציטוט" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/20px-Wikiquote-logo.svg.png" decoding="async" width="20" height="24" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/30px-Wikiquote-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/40px-Wikiquote-logo.svg.png 2x" data-file-width="300" data-file-height="355" /></span></span> ציטוטים בוויקיציטוט: <b><a href="https://he.wikiquote.org/wiki/%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93" class="extiw" title="q:קהל יעד">קהל יעד</a></b></div></td></tr></tbody></table><style data-mw-deduplicate="TemplateStyles:r36773993">.mw-parser-output .sistersitebox{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:#f9f9f9}</style> <ul><li>אפרת צרי, <a rel="nofollow" class="external text" href="https://www.makorrishon.co.il/nrg/online/21/ART2/310/430.html">קהל יעד: הגיל השלישי, השיטה: מדיות דיגיטליות</a>, באתר <a href="/wiki/Nrg" title="Nrg">nrg</a>‏, 27 בנובמבר 2011</li></ul> <div class="mw-heading mw-heading2"><h2 id="הערות_שוליים"><span id=".D7.94.D7.A2.D7.A8.D7.95.D7.AA_.D7.A9.D7.95.D7.9C.D7.99.D7.99.D7.9D"></span>הערות שוליים</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&action=edit&section=2" title="עריכת קוד המקור של הפרק: הערות שוליים"><span>עריכת קוד מקור</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=%D7%A7%D7%94%D7%9C_%D7%99%D7%A2%D7%93&veaction=edit&section=2" title="עריכת פסקה: "הערות שוליים"" class="mw-editsection-visualeditor"><span>עריכה</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="reflist references-small"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><a href="#cite_ref-1">^</a></span> <span class="reference-text">Philip Kotler, 2000, <a rel="nofollow" class="external text" href="http://dl.ueb.edu.vn/bitstream/1247/2250/1/Marketing_Management_-_Millenium_Edition.pdf">Marketing Management, Millenium Edition</a>, Pearson Custom Publishing. עמ' 272</span> </li> 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