IAB Public Policy Newsletter - December 2022

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uk-container-expand uk-padding-remove" role="main" id="main-content"> <div class="uk-container-xlarge"> <div class="uk-padding-large uk-padding-remove-top"> <article class="article general-content"> <div class="article__breadcrumbs"> <div class="article__breadcrumbs"> <a class="breadcrumbs__link uk-link-reset uk-text-uppercase" href="https://www.iab.com"> <span class="bold iabicon-arrow-left1 icon"></span> Home </a> </div> </div> <section class="module--ad container adaptive-ad-container">  </section> <div class="uk-flex uk-flex-center in-post-tags">  <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/public-policy-1"> Public Policy </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/public-policy-newsletter"> Public Policy Newsletter </a>  </div> <div class="general-content__header container"> <div class="uk-margin-auto general-content__header-inner-wrapper">  <div class="topics uk-text-capitalize"></div>    <h1 class=" module-headline-primary general-content__title ">IAB Public Policy Newsletter – December 2022</h1>   <div class="module-sharing-actions"> <div class="article-actions module-sharing-actions__container uk-width-auto "> <a class="module-sharing-actions__action uk-link-reset uk-visible@m" href="#" hidden target="_blank" title=""> <span class="iabicon-download2 module-sharing-actions__icon second"></span> </a> <div class="uk-display-inline"> <a class="module-sharing-actions__action uk-link-reset" href="#"> <span class="iabicon-connect module-sharing-actions__icon last"></span> </a> <div uk-dropdown="boundary: .main; pos: bottom-left; mode: click""> <div class="uk-flex uk-flex-around"> <a class="module-sharing-actions__action-social module-sharing-actions__action-social-mail uk-link-reset" 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width=600,left=10,top=10,,scrollbars=yes,menubar=no'); return false;"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div>  <div class="author-container article__meta"> <time class="general-content__date"> Dec. 12, 2022 </time> </div> </div> </div> <div class="container module--news"> <div class="article__table-contents-header-container-mobile"> <div class="article__table-contents-header-mobile uk-hidden@m"> <a class="article__table-contents-header-mobile-action uk-link-reset" uk-toggle="target: #article-index-id; animation: uk-animation-slide-top-small" hidden> <div class="article__table-contents-header-content-mobile uk-flex uk-flex-middle"> Table of Contents <span class="article__table-contents-header-icon bold iabicon-arrow-in-circle-down uk-margin-auto-left"></span> </div> </a> </div> </div> <div class="article-container uk-flex uk-overflow-hidden"> <div class="article__content"> </p> <p>“Commercial Surveillance” Rules Threaten Internet Economy</p> <p>Digital advertising powers the U.S. economy, connecting businesses and consumers, expanding web users' choice of products and services, and creating opportunities for small businesses and creators on a multitude of e-commerce and media platforms. To some legislators and regulators, however, this essential technology is "commercial surveillance," a trendy new term with potentially devastating consequences.</p> <p>This year, the U.S. House of Representatives failed to advance <a href="https://www.iab.com/news/iab-slams-bill-that-would-eliminate-data-driven-advertising/">the Banning Surveillance Advertising Act</a>, which could have potentially banned first-party data for advertising purposes. A federal privacy bill featuring some of the same ideas has also stalled in . . .</p> <p> </p> <table style="background-color: #f5f5f5;"> <tbody> <tr> <td style="padding: 50px; text-align: center;"> <h3 style="margin-bottom: 20px;"><strong>You must be an IAB Member to continue reading.</strong></h3> <h4 style="text-align: center; font-size: 16px; margin-bottom: -40px;">To receive IAB member benefits, you must be employed by one of <a href="https://www.iab.com/member-directory/">our member companies</a> and have a verified business email address associated with your account.</h4> <p> </p> <div class="container"> <div class="show-login" style="background-color: #ee3224; color: #ffffff; text-align: center; font-size: 110%; padding: 10px; width: 75%; margin: auto; margin-bottom: -50px;">Log In or Create Account</div> <p> </p> <div style="background-color: #ffffff; border-style: solid; color: #ee3224; text-align: center; font-size: 110%; padding: 10px; width: 75%; margin: auto;"><span style="color: #ee3224;"><a style="color: #ee3224;" href="https://www.iab.com/get-involved">Become a Member</a></span></div> </div> <h4 style="text-align: center; font-size: 16px; margin-top: 20px;">If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. 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IAB Public Policy Newsletter - December 2022 - IAB