FREE TikTok engagement rate calculator

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href="https://www.socialinsider.io/instagram-listening"> <p class="heading">AI Instagram Listening</p> <p class="description"> Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api"> <p class="heading"> Social Media Data Integration </p> <p class="description"> Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile"> <span class="section-title w-100"> Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none"> <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black"></path> </svg> </div> <span class="name"> TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none"> <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black"></path> </svg> </div> <span class="name"> Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"> <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3"></path> </svg> </div> <span class="name"> Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none"> <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4"></path> </svg> </div> <span class="name"> Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"> <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black"></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black"></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black"></path> </svg> </div> <span class="name"> Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none"> <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black"></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white"></path> </svg> </div> <span class="name"> Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container"> <div class="networks selected" id="networks"> <span class="section-title"> Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none"> <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black"></path> </svg> </div> <span class="name"> TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"> <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3"></path> </svg> </div> <span class="name"> Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"> <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black"></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black"></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black"></path> </svg> </div> <span class="name"> Linkedin </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none"> <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black"></path> </svg> </div> <span class="name"> Facebook </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none"> <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4"></path> </svg> </div> <span class="name"> Twitter </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none"> <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black"></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white"></path> </svg> </div> <span class="name"> Youtube </span> </a> </div> <div class="navigation-results-container w-100" id="navigation-analysis-benchmarking-dekstop"> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis"> <p class="heading"> Competitive Analysis & Benchmarking </p> <p class="description"> Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content"> <p class="heading"> Social Media Analytics & Reporting </p> <p class="description"> Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis"> <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> <div class="gray-background" id="gray-background"></div> </div> </div> </div> <div class="menu-right-side right-solution"> <div class="d-flex align-items-start justify-content-end solution-card"> <div class="float-left card-image"> <figure class="header-nav-image"> <picture> <source type="image/webp" 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class="float-left card-content resource-card"> <p class="heading"> 2024 Social Media Industry Benchmarks </p> <p class="description"> Understand how your brand’s performance stacks up to your industry </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://www.socialinsider.io/blog/social-media-industry-benchmarks/"> <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewBox="0 0 31 30" fill="none" class="desktop-svg"> <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4"></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 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onclick="_t('header','click_login','')" href="https://app.socialinsider.io/login">Login</a> </li> </ul> </nav> </div> </header>   <main class="main homepage"> <section id="hero-index" class="hero"> <div class="container" style=" align-items: center; display: flex; flex-direction: column; align-content: center; justify-content: center; text-align: center; margin-bottom: 50px; "> <h1 class="heading"> FREE TikTok Engagement Rate Calculator </h1> <div class="sub-heading"> <p class="sub-heading-content" style="font-size: 20px; font-weight: 600"> Try our TikTok Engagement Rate Calculator to get the engagement rate per video for any TikTok profile. </p> </div> </div> </section> <section class="section graph-section"> <div class="container"> <div class="si-free-tools-calculator"> <div class="si-free-tools-handle-field"> <input id="si-profile-input" type="text" placeholder="Enter Tiktok page like this: https://www.tiktok.com/@wendys" class="si-free-tools-input"> <button id="si-profile-button" class="si-free-tools-button">Check</button> </div> <div class="si-free-tools-error-message" id="error-message"> A problem occurred while generating this result. Please try again, and if the issue persists, please contact <a href="/cdn-cgi/l/email-protection#a9c4c8dbc2ccddc0c7cee9dac6cac0c8c5c0c7dac0cdccdb87c0c6"><span class="__cf_email__" data-cfemail="81ece0f3eae4f5e8efe6c1f2eee2e8e0ede8eff2e8e5e4f3afe8ee">[email protected]</span></a> </div> <div class="si-free-tools-error-message" id="error-message-rate-limit"> Woo, slow down. You will be able to analyse profiles again in about an hour. </div> <div class="container si-free-tools-results"> <div class="si-free-tools-info-icon tk" tabindex="0" role="button" aria-label="Information about engagement rate calculation"> i </div> <div class="si-free-tools-profile"> <div class="si-free-tools-logo"> <img id="si-profile-logo" src="/assets/img/socialinsider/free-tools/wendy.png" alt="Wendy's logo" class="si-free-tools-logo-img"> </div> <div class="si-free-tools-profile-info"> <h2 id="si-profile-name" class="si-free-tools-profile-name">Wendy's</h2> <div class="si-free-tools-profile-stats"> <div class="si-free-tools-stat"> <span id="si-profile-followers" class="si-free-tools-stat-value">1.85M</span> <span class="si-free-tools-stat-label">Followers count</span> </div> <div class="si-free-tools-stat-separator"></div> <div class="si-free-tools-stat"> <span id="si-profile-following" class="si-free-tools-stat-value">260</span> <span class="si-free-tools-stat-label">Following</span> </div> </div> </div> </div> <div class="si-free-tools-metrics"> <div class="si-free-tools-metric si-highlightable"> <div class="si-free-tools-metric-wrapper"> <span id="si-profile-engagement-rate" class="si-free-tools-metric-value">3.36%</span> <img src="/assets/img/socialinsider/free-tools/flash.svg" alt="Engagement icon" class="si-free-tools-metric-icon"> </div> <span class="si-free-tools-metric-label">Engagement Rate</span> </div> <div class="si-free-tools-kpi-separator"></div> <div class="si-free-tools-metric"> <div class="si-free-tools-metric-wrapper"> <span id="si-profile-avg-likes" class="si-free-tools-metric-value">5.5k</span> <img src="/assets/img/socialinsider/free-tools/likes.svg" alt="Likes icon" class="si-free-tools-metric-icon"> </div> <span class="si-free-tools-metric-label">Average Likes</span> </div> <div class="si-free-tools-kpi-separator"></div> <div class="si-free-tools-metric"> <div class="si-free-tools-metric-wrapper"> <span id="si-profile-avg-comments" class="si-free-tools-metric-value">223</span> <img src="/assets/img/socialinsider/free-tools/comments.svg" alt="Comments icon" class="si-free-tools-metric-icon"> </div> <span class="si-free-tools-metric-label">Average Comments</span> </div> </div> </div> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script src="https://cdn.jsdelivr.net/npm/chart.js/dist/chart.umd.min.js"></script> </div> <div class="si-free-tools-box si-free-tools-banner">  <a id="si-free-tools-signup-link" href="https://app.socialinsider.io/signup"> <div class="container si-free-tools-box si-free-tools-banner"> <div class="si-free-tools-banner-content"> <img src="../assets/img/socialinsider/free-tools/tiktok.svg" alt="TikTok icon" class="si-free-tools-banner-icon si-free-tools-banner-icon-insta"> <h2 class="si-free-tools-banner-text"> Analyze your TikTok performance </h2> <div 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15.831-.988zM825.325 184.975c4.981-1.128 10.32-1.692 16.016-1.692 15.816 0 28.501 4.608 38.054 13.823 9.552 9.214 14.329 22.88 14.329 40.997v71.688h-29.363v-67.939c0-10.933-2.584-19.172-7.752-24.716-5.167-5.545-12.528-8.317-22.08-8.317-10.806 0-19.34 3.241-25.604 9.722-6.264 6.482-9.396 15.814-9.396 27.996v63.254h-29.363v-73.538c23.15-11.103 42.412-29.075 55.159-51.278z" fill="#15132e"></path> </svg> </div> </div> </section> <section class="calculators-cards"> <div class="container"> <h2 class="section-title">FREE social media engagement rate calculators</h2> <div class="cards-container"> <a href="/free-tools/facebook-engagement-calculator" class="calculator-card" style="background: #D0D4ED"> <div class="icon-container"> <div class="icon-shadow"></div> <img src="../assets/img/socialinsider/logos/facebook.svg" alt="Facebook engagement </br> calculator" class="icon"> </div> <h3 class="card-title">Facebook engagement <br> calculator</h3> <div class="arrow-icon"> <img src="../assets/img/socialinsider/icons/arrow_right.svg" alt="Go to calculator"> </div> </a> <a href="/free-tools/instagram-engagement-calculator" class="calculator-card" style="background: #F8EBD8"> <div class="icon-container"> <div class="icon-shadow"></div> <img src="../assets/img/socialinsider/logos/instagram.svg" alt="Instagram engagement </br> calculator" class="icon"> </div> <h3 class="card-title">Instagram engagement <br> calculator</h3> <div class="arrow-icon"> <img src="../assets/img/socialinsider/icons/arrow_right.svg" alt="Go to calculator"> </div> </a> <a href="/free-tools/tiktok-engagement-calculator" class="calculator-card" style="background: #E3F1F1"> <div class="icon-container"> <div class="icon-shadow"></div> <img src="../assets/img/socialinsider/logos/tiktok.svg" alt="TikTok engagement </br> calculator" class="icon"> </div> <h3 class="card-title">TikTok engagement <br> calculator</h3> <div class="arrow-icon"> <img src="../assets/img/socialinsider/icons/arrow_right.svg" alt="Go to calculator"> </div> </a> <a href="/free-tools/youtube-engagement-calculator" class="calculator-card" style="background: #FFCDD6"> <div class="icon-container"> <div class="icon-shadow"></div> <img src="../assets/img/socialinsider/logos/youtube.svg" alt="YouTube engagement </br> calculator" class="icon"> </div> <h3 class="card-title">YouTube engagement <br> calculator</h3> <div class="arrow-icon"> <img src="../assets/img/socialinsider/icons/arrow_right.svg" alt="Go to calculator"> </div> </a> <span class="calculator-card" style="background: #E3F1F1"> <div class="icon-container"> <div class="icon-shadow"></div> <img src="../assets/img/socialinsider/logos/linkedin.svg" alt="LinkedIn engagement </br> calculator" class="icon"> </div> <h3 class="card-title">LinkedIn engagement <br> calculator</h3> <div class="coming-soon"> <span>Coming Soon</span> </div> </span> <span class="calculator-card" style="background: #D0D4ED"> <div class="icon-container"> <div class="icon-shadow"></div> <img src="../assets/img/socialinsider/logos/twitter.svg" alt="X (Twitter) engagement </br> calculator" class="icon"> </div> <h3 class="card-title">X (Twitter) engagement <br> calculator</h3> <div class="coming-soon"> <span>Coming Soon</span> </div> </span> </div> </div> </section> <section class="analytics-tools-section"> <div class="container"> <h2 class="section-title"> How to track TikTok engagement rate in Socialinsider </h2> <p style="text-align: center; margin-bottom: 40px"> Sociainsider’s social media analytics, competitors analysis tools allow you to measure social media performance, run audits, and compare performance. </p> <div class="row"> <div class="col-lg-5 content-container d-flex align-items-start justify-content-start flex-column"> <div class="platform-row w-100 d-flex align-items-start justify-content-start"> <div class=""> <svg width="46" height="34" viewBox="0 0 46 34" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.5522 34C11.7266 34 9.21484 33.3306 7.01709 31.9918C4.81935 30.6529 3.09254 28.707 1.83669 26.1538C0.61223 23.5696 0 20.5183 0 17C0 13.4817 0.61223 10.446 1.83669 7.89286C3.09254 5.30861 4.81935 3.34707 7.01709 2.00824C9.21484 0.669415 11.7266 0 14.5522 0C17.3465 0 19.8425 0.669415 22.0403 2.00824C24.238 3.34707 25.9491 5.30861 27.1736 7.89286C28.4294 10.446 29.0574 13.4817 29.0574 17C29.0574 20.5183 28.4294 23.5696 27.1736 26.1538C25.9491 28.707 24.238 30.6529 22.0403 31.9918C19.8425 33.3306 17.3465 34 14.5522 34ZM14.5522 26.4341C16.122 26.4341 17.3622 25.6868 18.2727 24.1923C19.2146 22.6667 19.6855 20.2692 19.6855 17C19.6855 13.7308 19.2146 11.3489 18.2727 9.8544C17.3622 8.32875 16.122 7.56593 14.5522 7.56593C12.951 7.56593 11.6795 8.32875 10.7376 9.8544C9.82707 11.3489 9.37182 13.7308 9.37182 17C9.37182 20.2692 9.82707 22.6667 10.7376 24.1923C11.6795 25.6868 12.951 26.4341 14.5522 26.4341Z" fill="#EAEAEA"></path> <path d="M46 0.653846V33.3462H36.6753V7.79945H30.553V0.653846H46Z" fill="#EAEAEA"></path> </svg> </div> <div class="platform-info"> <span class="platform-name">Start by creating a trial account to Socialinsider</span> </div> </div> <div class="platform-row w-100 d-flex align-items-start justify-content-start"> <div class=""> <svg width="57" height="34" viewBox="0 0 57 34" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.4313 34C11.6291 34 9.13828 33.3306 6.95879 31.9918C4.7793 30.6529 3.06685 28.707 1.82143 26.1538C0.607143 23.5696 0 20.5183 0 17C0 13.4817 0.607143 10.446 1.82143 7.89286C3.06685 5.30861 4.7793 3.34707 6.95879 2.00824C9.13828 0.669415 11.6291 0 14.4313 0C17.2024 0 19.6777 0.669415 21.8571 2.00824C24.0366 3.34707 25.7335 5.30861 26.9478 7.89286C28.1932 10.446 28.8159 13.4817 28.8159 17C28.8159 20.5183 28.1932 23.5696 26.9478 26.1538C25.7335 28.707 24.0366 30.6529 21.8571 31.9918C19.6777 33.3306 17.2024 34 14.4313 34ZM14.4313 26.4341C15.9881 26.4341 17.2179 25.6868 18.1209 24.1923C19.0549 22.6667 19.522 20.2692 19.522 17C19.522 13.7308 19.0549 11.3489 18.1209 9.8544C17.2179 8.32875 15.9881 7.56593 14.4313 7.56593C12.8434 7.56593 11.5824 8.32875 10.6484 9.8544C9.74542 11.3489 9.29396 13.7308 9.29396 17C9.29396 20.2692 9.74542 22.6667 10.6484 24.1923C11.5824 25.6868 12.8434 26.4341 14.4313 26.4341Z" fill="#EAEAEA"></path> <path d="M56.8733 26.0137V33.3462H31.42V27.5549L43.6563 16.1126C44.8394 14.9918 45.6334 14.0421 46.0381 13.2637C46.4429 12.4542 46.6453 11.6447 46.6453 10.8352C46.6453 9.77656 46.2872 8.95146 45.5711 8.35989C44.855 7.76832 43.8119 7.47253 42.442 7.47253C41.2277 7.47253 40.1068 7.75275 39.0793 8.31319C38.083 8.84249 37.2579 9.62088 36.6041 10.6484L29.7387 6.81868C31.0152 4.70147 32.8055 3.03571 35.1096 1.82143C37.4136 0.607143 40.138 0 43.2826 0C45.7735 0 47.9685 0.404762 49.8678 1.21429C51.7982 2.02381 53.2927 3.19139 54.3513 4.71703C55.4411 6.21154 55.9859 7.95513 55.9859 9.9478C55.9859 11.7225 55.5967 13.4038 54.8184 14.9918C54.0711 16.5485 52.6077 18.3233 50.4282 20.3159L44.2634 26.0137H56.8733Z" fill="#EAEAEA"></path> </svg> </div> <div class="platform-info"> <span class="platform-name">Add your competitors and connect the profiles you manage </span> </div> </div> <div class="platform-row w-100 d-flex align-items-start justify-content-start"> <div class=""> <svg width="57" height="35" viewBox="0 0 57 35" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.4313 34.1279C11.6291 34.1279 9.13828 33.4585 6.95879 32.1197C4.7793 30.7809 3.06685 28.8349 1.82143 26.2818C0.607143 23.6975 0 20.6462 0 17.1279C0 13.6096 0.607143 10.5739 1.82143 8.02079C3.06685 5.43654 4.7793 3.475 6.95879 2.13617C9.13828 0.797344 11.6291 0.12793 14.4313 0.12793C17.2024 0.12793 19.6777 0.797344 21.8571 2.13617C24.0366 3.475 25.7335 5.43654 26.9478 8.02079C28.1932 10.5739 28.8159 13.6096 28.8159 17.1279C28.8159 20.6462 28.1932 23.6975 26.9478 26.2818C25.7335 28.8349 24.0366 30.7809 21.8571 32.1197C19.6777 33.4585 17.2024 34.1279 14.4313 34.1279ZM14.4313 26.562C15.9881 26.562 17.2179 25.8147 18.1209 24.3202C19.0549 22.7946 19.522 20.3972 19.522 17.1279C19.522 13.8587 19.0549 11.4768 18.1209 9.98233C17.2179 8.45668 15.9881 7.69386 14.4313 7.69386C12.8434 7.69386 11.5824 8.45668 10.6484 9.98233C9.74542 11.4768 9.29396 13.8587 9.29396 17.1279C9.29396 20.3972 9.74542 22.7946 10.6484 24.3202C11.5824 25.8147 12.8434 26.562 14.4313 26.562Z" fill="#EAEAEA"></path> <path d="M48.2821 13.8587C50.9909 14.4191 53.0614 15.54 54.4936 17.2213C55.957 18.8715 56.6887 20.8798 56.6887 23.2461C56.6887 25.1765 56.1594 26.9668 55.1008 28.6169C54.0733 30.2671 52.4854 31.606 50.337 32.6334C48.2198 33.6298 45.5889 34.1279 42.4442 34.1279C40.1401 34.1279 37.8517 33.8477 35.5788 33.2873C33.337 32.7268 31.3911 31.9329 29.7409 30.9054L33.1035 23.9466C34.3801 24.8184 35.8123 25.4878 37.4002 25.9549C39.0193 26.4219 40.6072 26.6554 42.164 26.6554C43.7519 26.6554 45.0129 26.3596 45.9469 25.768C46.881 25.1765 47.348 24.3358 47.348 23.2461C47.348 21.1288 45.6823 20.0702 42.3508 20.0702H38.4744V14.2323L44.3123 7.92738H31.4222V0.781776H55.0541V6.57298L48.2821 13.8587Z" fill="#EAEAEA"></path> </svg> </div> <div class="platform-info"> <span class="platform-name">Get all the engagement metrics for any TikTok profile</span> </div> </div> <div class="platform-row w-100 d-flex align-items-start justify-content-start"> <div class=""> <svg width="63" height="34" viewBox="0 0 63 34" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.4313 34C11.6291 34 9.13828 33.3306 6.95879 31.9918C4.81044 30.6529 3.11355 28.7225 1.86813 26.2005C0.622711 23.6786 0 20.6117 0 17C0 13.3883 0.622711 10.3214 1.86813 7.79945C3.11355 5.27747 4.81044 3.34707 6.95879 2.00824C9.13828 0.669415 11.6291 0 14.4313 0C17.2024 0 19.6621 0.669415 21.8104 2.00824C23.9899 3.34707 25.7024 5.27747 26.9478 7.79945C28.1932 10.3214 28.8159 13.3883 28.8159 17C28.8159 20.6117 28.1932 23.6786 26.9478 26.2005C25.7024 28.7225 23.9899 30.6529 21.8104 31.9918C19.6621 33.3306 17.2024 34 14.4313 34ZM14.4313 26.4341C15.4277 26.4341 16.2995 26.1227 17.0467 25.5C17.8251 24.8773 18.4322 23.881 18.8681 22.511C19.304 21.1099 19.522 19.2729 19.522 17C19.522 14.696 19.304 12.859 18.8681 11.489C18.4322 10.119 17.8251 9.12271 17.0467 8.5C16.2995 7.87729 15.4277 7.56593 14.4313 7.56593C13.435 7.56593 12.5476 7.87729 11.7692 8.5C11.022 9.12271 10.4148 10.119 9.9478 11.489C9.5119 12.859 9.29396 14.696 9.29396 17C9.29396 19.2729 9.5119 21.1099 9.9478 22.511C10.4148 23.881 11.022 24.8773 11.7692 25.5C12.5476 26.1227 13.435 26.4341 14.4313 26.4341Z" fill="#EAEAEA"></path> <path d="M31.6448 27.0879V21.0632L46.3096 0.653846H55.8838L41.6393 21.0632L37.2492 19.7555H62.7959V27.0879H31.6448ZM48.925 33.3462V27.0879L49.2052 19.7555V14.1978H57.9387V33.3462H48.925Z" fill="#EAEAEA"></path> </svg> </div> <div class="platform-info"> <span class="platform-name">Compare your performance against your top competitors </span> </div> </div> <div class="platform-row w-100 d-flex align-items-start justify-content-start"> <div class=""> <svg width="59" height="34" viewBox="0 0 59 34" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.8434 34C12.0412 34 9.55039 33.3306 7.3709 31.9918C5.22255 30.6529 3.52566 28.7225 2.28024 26.2005C1.03482 23.6786 0.412109 20.6117 0.412109 17C0.412109 13.3883 1.03482 10.3214 2.28024 7.79945C3.52566 5.27747 5.22255 3.34707 7.3709 2.00824C9.55039 0.669414 12.0412 0 14.8434 0C17.6145 0 20.0742 0.669414 22.2225 2.00824C24.402 3.34707 26.1145 5.27747 27.3599 7.79945C28.6053 10.3214 29.228 13.3883 29.228 17C29.228 20.6117 28.6053 23.6786 27.3599 26.2005C26.1145 28.7225 24.402 30.6529 22.2225 31.9918C20.0742 33.3306 17.6145 34 14.8434 34ZM14.8434 26.4341C15.8398 26.4341 16.7116 26.1227 17.4588 25.5C18.2372 24.8773 18.8443 23.881 19.2802 22.511C19.7161 21.1099 19.9341 19.2729 19.9341 17C19.9341 14.696 19.7161 12.859 19.2802 11.489C18.8443 10.119 18.2372 9.12271 17.4588 8.5C16.7116 7.87729 15.8398 7.56593 14.8434 7.56593C13.8471 7.56593 12.9597 7.87729 12.1813 8.5C11.4341 9.12271 10.8269 10.119 10.3599 11.489C9.92401 12.859 9.70607 14.696 9.70607 17C9.70607 19.2729 9.92401 21.1099 10.3599 22.511C10.8269 23.881 11.4341 24.8773 12.1813 25.5C12.9597 26.1227 13.8471 26.4341 14.8434 26.4341Z" fill="#EAEAEA"></path> <path d="M43.8261 34C41.5843 34 39.327 33.7198 37.0541 33.1593C34.7812 32.5989 32.8197 31.8049 31.1695 30.7775L34.4854 23.8187C35.8243 24.6905 37.2721 25.3599 38.8289 25.8269C40.4168 26.294 41.9891 26.5275 43.5459 26.5275C45.1027 26.5275 46.3636 26.2317 47.3289 25.6401C48.2941 25.0174 48.7767 24.1612 48.7767 23.0714C48.7767 22.4176 48.5898 21.8416 48.2162 21.3434C47.8426 20.8141 47.2043 20.4249 46.3014 20.1758C45.3984 19.8956 44.1063 19.7555 42.425 19.7555H33.5514L35.186 0.653846H56.0157V7.79945H38.4552L43.1723 3.73627L42.0981 16.6264L37.381 12.5632H44.6201C47.8582 12.5632 50.458 13.0302 52.4195 13.9643C54.3811 14.8672 55.8133 16.0971 56.7162 17.6538C57.6191 19.1795 58.0706 20.9075 58.0706 22.8379C58.0706 24.7683 57.5569 26.5897 56.5294 28.3022C55.5331 29.9835 53.9919 31.3535 51.9058 32.4121C49.8197 33.4707 47.1265 34 43.8261 34Z" fill="#EAEAEA"></path> </svg> </div> <div class="platform-info"> <span class="platform-name"> Perform a cross-channel analysis to evaluate your tiktok performance. </span> </div> </div> </div> <div class="col-lg-7 image-container"> <figure class="media-image-tools" style="padding-top: 0px"> <picture> <img srcset=" ../assets/img/socialinsider/ilustrations/si-free-tools-steps-illustration.png " src="../assets/img/socialinsider/ilustrations/si-free-tools-steps-illustration.png" class="img-fluid lazyload" alt=""> </picture> </figure> </div> </div> </div> </section> <section class="testimonial-banner no-padding-image calculator-page" id="testimonial-banner"> <div class="container"> <div class="row banner-wrapper"> <div class="col-lg-7 banner-content"> <h3 class="quote-content"> Analyze your TikTok performance </h3> <p class="author"> Easily analyze and track your TikTok metrics, conduct audits, and perform TikTok competitor analysis with Socialinsider. </p> <div class="actions"> <a href="https://app.socialinsider.io/signup" class="play-video see-stories-btn btn-primary"> Free 14-Day trial </a> </div> </div> <div class="col-lg-5 banner-image"> <figure class="banner-card-figure"> <picture> <source srcset=" ../assets/img/webp/ctas/TikTok_statistics.webp " type="image/webp" class="lazyload" width="457" height="387" loading="lazy"> <img srcset=" ../assets/img/socialinsider/ctas/TikTok_statistics.png " src="../assets/img/socialinsider/ctas/TikTok_statistics.png" class="img-fluid lazyload" alt="Alex Khan" width="457" height="387" loading="lazy"> </picture> </figure> </div> </div> </div> </section> <section class="section section-faq borderless-pricing"> <div class="container"> <header class="section-header"> <h2 class="section-title"> FAQs about tiktok engagement calculator </h2> <p class="lead">Got a question? We've got answers.</p> </header> <div class="row"> <div class="col-md-8 mx-auto"> <div class="accordion si-accordion accordion-arrow-right" id="faq-accordion"> <div class="card"> <h3 class="card-title" data-toggle="collapse" data-target="#faq-1" aria-expanded="true"> What is a TikTok engagement rate calculator? <svg xmlns="http://www.w3.org/2000/svg" width="38" height="37" viewBox="0 0 38 37" fill="none"> <ellipse cx="19" cy="18.5" rx="19" ry="18.5" fill="#EFEFEF" class="ellipse"></ellipse> <path d="M18.8047 23.9722L18.6943 24.0797L18.8047 24.1872L19.9039 25.2575L20.0086 25.3594L20.1132 25.2575L26.8659 18.6825L26.9763 18.575L26.8659 18.4675L20.1132 11.8925L20.0086 11.7906L19.9039 11.8925L18.8047 12.9629L18.6943 13.0703L18.8047 13.1778L23.4089 17.6603H12H11.85V17.8103V19.3398V19.4898H12H23.4089L18.8047 23.9722Z" fill="black" stroke="white" stroke-width="0.3" class="arrow"></path> </svg> </h3> <div id="faq-1" class="collapse show" data-parent="#faq-accordion"> <div class="card-body"> <p></p><p>A TikTok engagement rate calculator is a tool designed to measure the level of interaction and audience engagement with TikTok content. It calculates the percentage of engagement based on various metrics such as likes, comments, shares, videos, and views. This calculator provides TikTok marketers with valuable insights into the performance and effectiveness of their videos.</p><p></p> </div> </div> </div> <div class="card"> <h3 class="card-title" data-toggle="collapse" data-target="#faq-2" aria-expanded="false"> Why do you need an Engagement Rate Calculator for TikTok? <svg xmlns="http://www.w3.org/2000/svg" width="38" height="37" viewBox="0 0 38 37" fill="none"> <ellipse cx="19" cy="18.5" rx="19" ry="18.5" fill="#EFEFEF" class="ellipse"></ellipse> <path d="M18.8047 23.9722L18.6943 24.0797L18.8047 24.1872L19.9039 25.2575L20.0086 25.3594L20.1132 25.2575L26.8659 18.6825L26.9763 18.575L26.8659 18.4675L20.1132 11.8925L20.0086 11.7906L19.9039 11.8925L18.8047 12.9629L18.6943 13.0703L18.8047 13.1778L23.4089 17.6603H12H11.85V17.8103V19.3398V19.4898H12H23.4089L18.8047 23.9722Z" fill="black" stroke="white" stroke-width="0.3" class="arrow"></path> </svg> </h3> <div id="faq-2" class="collapse" data-parent="#faq-accordion"> <div class="card-body"> <p></p><p>An Engagement Rate Calculator for TikTok is essential for several reasons, especially if you're a content creator, marketer, or business leveraging TikTok for growth. Here's why:</p><h4>Measure content performance</h4><ul><li>It quantifies how well your videos resonate with your audience.</li><li>A higher engagement rate indicates that your content is impactful and aligns with your followers' preferences.</li></ul><h4>Evaluate audience interactions</h4><ul><li>Engagement metrics (likes, comments, shares) show how actively your audience participates with your content.</li><li>This helps identify whether your followers are passive viewers or active supporters.</li></ul><h4>Optimize TikTok strategy</h4><ul><li>By analyzing engagement rates, you can determine what type of content works best.</li><li>It helps refine your content strategy to focus on posts that drive the most interaction.</li></ul><h4>Attract brand partnerships</h4><ul><li>Brands look for influencers with high engagement rates to ensure their campaigns reach an active audience.</li><li>A strong engagement rate often matters more than follower count in influencer marketing.</li></ul><h4>Benchmarking</h4><ul><li>Compare your performance with competitors or industry standards.</li><li>Identify areas of improvement and stand out in your niche.</li></ul><h4>Understanding audience preferences</h4><ul><li>Engagement rates reveal audience behaviors and interests, allowing you to cater content that builds loyalty and growth.</li></ul><p>By using an engagement rate calculator, you gain a clearer understanding of your TikTok presence, empowering you to make data-driven decisions for personal branding, business growth, or creative improvement.</p><p></p> </div> </div> </div> <div class="card"> <h3 class="card-title" data-toggle="collapse" data-target="#faq-3" aria-expanded="false"> What is a good TikTok engagement rate? <svg xmlns="http://www.w3.org/2000/svg" width="38" height="37" viewBox="0 0 38 37" fill="none"> <ellipse cx="19" cy="18.5" rx="19" ry="18.5" fill="#EFEFEF" class="ellipse"></ellipse> <path d="M18.8047 23.9722L18.6943 24.0797L18.8047 24.1872L19.9039 25.2575L20.0086 25.3594L20.1132 25.2575L26.8659 18.6825L26.9763 18.575L26.8659 18.4675L20.1132 11.8925L20.0086 11.7906L19.9039 11.8925L18.8047 12.9629L18.6943 13.0703L18.8047 13.1778L23.4089 17.6603H12H11.85V17.8103V19.3398V19.4898H12H23.4089L18.8047 23.9722Z" fill="black" stroke="white" stroke-width="0.3" class="arrow"></path> </svg> </h3> <div id="faq-3" class="collapse" data-parent="#faq-accordion"> <div class="card-body"> <p></p><p>Our most recent <a href="https://www.socialinsider.io/blog/tiktok-benchmarks/">TikTok engagement benchmarks</a> tells us that the average TikTok engagement rate is 3.30% (calculated by views), which means anything above that is considered to be a good engagement rate for TikTok.</p><p>In general, it's a great practice to regularly check our <a href="https://www.socialinsider.io/blog/social-media-benchmarks/">social media benchmarks data</a> to see if your results are below or above average and by how much.</p><p></p> </div> </div> </div> <div class="card"> <h3 class="card-title" data-toggle="collapse" data-target="#faq-4" aria-expanded="false"> Why should I calculate the TikTok Engagement Rate for an influencer? <svg xmlns="http://www.w3.org/2000/svg" width="38" height="37" viewBox="0 0 38 37" fill="none"> <ellipse cx="19" cy="18.5" rx="19" ry="18.5" fill="#EFEFEF" class="ellipse"></ellipse> <path d="M18.8047 23.9722L18.6943 24.0797L18.8047 24.1872L19.9039 25.2575L20.0086 25.3594L20.1132 25.2575L26.8659 18.6825L26.9763 18.575L26.8659 18.4675L20.1132 11.8925L20.0086 11.7906L19.9039 11.8925L18.8047 12.9629L18.6943 13.0703L18.8047 13.1778L23.4089 17.6603H12H11.85V17.8103V19.3398V19.4898H12H23.4089L18.8047 23.9722Z" fill="black" stroke="white" stroke-width="0.3" class="arrow"></path> </svg> </h3> <div id="faq-4" class="collapse" data-parent="#faq-accordion"> <div class="card-body"> <p></p><p>Calculating the TikTok engagement rate for an influencer is crucial for brands, marketers, and even influencers themselves. Here's why it matters:</p><h4>Assess authenticity of the influencer</h4><ul><li>A high engagement rate suggests that the influencer's followers are real, active, and genuinely interested in their content.</li><li>It helps detect influencers with inflated follower counts due to bots or purchased followers.</li></ul><h4>Evaluate content effectiveness</h4><ul><li>Engagement rate shows how well the influencer's audience interacts with their content.</li><li>Higher interaction indicates that their posts are engaging and resonate with their audience.</li></ul><h4>Determine ROI for collaborations</h4><ul><li>Engagement rate is a key indicator of how impactful an influencer will be for your brand.</li><li>It ensures you're investing in influencers who can drive meaningful results, such as brand awareness, website visits, or sales.</li></ul><h4>Match influencers to campaign goals</h4><ul><li>Influencers with high engagement are ideal for generating conversation and building community.</li><li>Influencers with low engagement but high reach might be better suited for brand awareness campaigns.</li></ul><h4>Benchmark influencer performance</h4><ul><li>Engagement rate helps compare influencers to industry averages or to others within the same niche.</li><li>It provides a standardized way to identify the best influencers for your brand.</li></ul><h4>Optimize your marketing budget</h4><ul><li>Choosing influencers with higher engagement ensures you get better value for your marketing spend.</li><li>It prevents you from overspending on influencers with large, but passive, audiences.</li></ul><h4>Build brand trust and loyalty</h4><ul><li>When influencers have highly engaged audiences, their endorsements feel more authentic.</li><li>This trust transfers to your brand, increasing the likelihood of conversions.</li></ul><h4>Predict campaign success</h4><ul><li>Engagement rates can predict how well an influencer's audience will respond to your campaign.</li><li>It ensures alignment between the influencer's content style and your brand's message.</li></ul><h4>How Engagement Rate reflects an influencer's value</h4><p>For influencers, engagement rate matters more than sheer follower numbers. It shows that their audience is paying attention, interacting, and valuing their content—key metrics for effective influencer marketing campaign</p><p></p> </div> </div> </div> <div class="card"> <h3 class="card-title" data-toggle="collapse" data-target="#faq-5" aria-expanded="false"> How to calculate the TikTok engagement rate manually? <svg xmlns="http://www.w3.org/2000/svg" width="38" height="37" viewBox="0 0 38 37" fill="none"> <ellipse cx="19" cy="18.5" rx="19" ry="18.5" fill="#EFEFEF" class="ellipse"></ellipse> <path d="M18.8047 23.9722L18.6943 24.0797L18.8047 24.1872L19.9039 25.2575L20.0086 25.3594L20.1132 25.2575L26.8659 18.6825L26.9763 18.575L26.8659 18.4675L20.1132 11.8925L20.0086 11.7906L19.9039 11.8925L18.8047 12.9629L18.6943 13.0703L18.8047 13.1778L23.4089 17.6603H12H11.85V17.8103V19.3398V19.4898H12H23.4089L18.8047 23.9722Z" fill="black" stroke="white" stroke-width="0.3" class="arrow"></path> </svg> </h3> <div id="faq-5" class="collapse" data-parent="#faq-accordion"> <div class="card-body"> <p></p><p>When it comes to formulas, you don't need to search high and low to calculate TikTok engagement—we've got you covered.</p><p>The simplest way to track your TikTok engagement rate? Let <a href="https://www.socialinsider.io/">Socialinsider</a> handle the numbers for you. After all, who has time for math in today's fast-paced world?</p><p>Need a quick snapshot of your TikTok engagement? Use an online calculator for instant results.</p><p>But if you're feeling nostalgic and prefer the manual route, here's how you can do it:</p><p>Start by choosing your engagement rate formula—there are different options depending on whether you're focused on views or followers.</p><p>A common choice is the Engagement Rate by Views (ER). Here's how to calculate it:</p><ol><li>Add up the total engagements (likes, comments, shares) on your video.</li><li>Divide that number by the total videos.</li><li>Divide the result by your total views.</li><li>Multiply by 100.</li></ol><p>And there you have it—your TikTok engagement rate!</p><p></p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section full-width-banner "> <div class="container" data-aos="fade-up" data-aos-duration="1500" data-aos-once="true"> <div class="row inner-content d-flex flex-column align-items-center"> <h2 class="heading">Ready to improve your social media strategy with real-time insights?</h2> <p class="content">Get strategic insights, analyze the social performance across all channels, compare metrics from different periods and download reports in seconds.</p> <a onclick="_t('click_start_free_trial_banner','click_start_free_trial','start_free_trial')" href="https://app.socialinsider.io/signup" class="trial-button btn btn-md 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} } }); </script> <script> document.addEventListener("DOMContentLoaded", function () { //INPUTS// const inputText = document.querySelector("#si-profile-input"); const submitButton = document.querySelector("#si-profile-button"); ///////// let engagementRateChart; const errorMessageDefault = document.getElementById("error-message"); const errorMessageRateLimit = document.getElementById( "error-message-rate-limit" ); const highlightableMetric = document.querySelector(".si-highlightable"); //DYNAMIC DATA CONTAINERS// const profileImage = document.querySelector("#si-profile-logo"); const profileName = document.querySelector("#si-profile-name"); const profileFollowerCount = document.querySelector( "#si-profile-followers" ); const profileFollowingCount = document.querySelector( "#si-profile-following" ); const engagementRate = document.querySelector( "#si-profile-engagement-rate" ); const avgLikesCount = document.querySelector( "#si-profile-avg-likes" ); const avgCommentsCount = document.querySelector( "#si-profile-avg-comments" ); /////////////////////////// const ctaLink = document.querySelector( "#si-free-tools-signup-link" ); const defaultData = { profileName: "Wendy's", profileImage: "/assets/img/socialinsider/free-tools/wendy.png", profileFollowerCount: "1.85M", profileFollowingCount: "356", engagementRate: "3.36%", avgLikesCount: "5.5k", avgCommentsCount: "222", }; function restoreDefaults() { profileName.innerText = defaultData.profileName; profileImage.src = defaultData.profileImage; profileImage.style.opacity = "1"; profileFollowerCount.innerText = defaultData.profileFollowerCount; profileFollowingCount.innerText = defaultData.profileFollowingCount; engagementRate.innerText = defaultData.engagementRate; avgLikesCount.innerText = defaultData.avgLikesCount; avgCommentsCount.innerText = defaultData.avgCommentsCount; highlightableMetric.classList.remove( "si-free-tools-metric-highlight" ); engagementRateChart.options.scales.y.max = Math.max.apply(Math, defaultValues) * 1.2; } // Array of elements to apply skeleton loading to const skeletonElements = [ { element: profileName, text: "" }, { element: profileImage, text: null }, // Image doesn't need text { element: profileFollowerCount, text: "" }, { element: profileFollowingCount, text: "" }, { element: engagementRate, text: "" }, { element: avgLikesCount, text: "" }, { element: avgCommentsCount, text: "" }, ]; // Separate handling for the image const profileImageContainer = document.querySelector( ".si-free-tools-logo" ); // Function to apply skeleton loading function applySkeletonLoading() { skeletonElements.forEach((item) => { item.element.classList.add("skeleton"); if (item.text !== null) { item.element.innerText = item.text; } }); profileImageContainer.classList.add("skeleton"); } // Function to remove skeleton loading function removeSkeletonLoading() { skeletonElements.forEach((item) => { item.element.classList.remove("skeleton"); }); profileImageContainer.classList.remove("skeleton"); } function removeError() { errorMessageDefault.style.display = "none"; errorMessageRateLimit.style.display = "none"; } function showError(type = "default") { if (type === "RATE_LIMIT") { errorMessageRateLimit.style.display = "block"; errorMessageDefault.style.display = "none"; } else { errorMessageDefault.style.display = "block"; errorMessageRateLimit.style.display = "none"; } } let pollingInterval; let searchLoading; let requestStartTime = 0; function stopPolling(ignoreLoading = false) { if (pollingInterval) { clearInterval(pollingInterval); pollingInterval = null; } if (!ignoreLoading) { searchLoading = null; } } function updateCTALink(profile) { if (profile) { ctaLink.href = "https://app.socialinsider.io/signup?signup-profile=https://www.tiktok.com/@" + profile; } } function submitRequest(handle, isPolling = false) { searchLoading = true; removeError(); applySkeletonLoading(); if (!isPolling) { window.mixpanel?.track( "Free Tools - Engagement Rate Calculator search click", { handle: handle, platform: "tk", } ); requestStartTime = Date.now(); if (engagementRateChart.data.datasets.length > 1) { engagementRateChart.data.datasets.pop(); engagementRateChart.options.scales.x.stacked = false; engagementRateChart.data.datasets[0].order = 0; engagementRateChart.update(); } stopPolling(true); } // fetch("http://localhost:6002/api", { fetch("https://free-tools.socialinsider.io/api", { method: "POST", headers: { "Content-Type": "application/json", }, body: JSON.stringify({ params: { handle, }, method: "tk_tools.engagement_rate", }), }) .then((response) => response.json()) .then((data) => { if (data.error) { if (data.error.includes("Rate limit")) { showError("RATE_LIMIT"); } else { showError(); } restoreDefaults(); removeSkeletonLoading(); window.mixpanel?.track( "Free Tools - Engagement Rate Calculator search error", { handle: handle, platform: "tk", load_time: (Date.now() - requestStartTime) / 1000, } ); stopPolling(); } else if ((!data?.task_info || data?.task_info?.finished) && data.data && data.data.engagement_rate_views) { removeSkeletonLoading(); updateCTALink(data?.profile?.handle); highlightableMetric.classList.add( "si-free-tools-metric-highlight" ); profileName.innerText = data.profile_info.name || data.profile_info.username; profileImage.src = data.profile.picture; profileImage.style.opacity = "1"; profileFollowerCount.innerText = data?.profile_info?.stats?.followerCount ?.abbr_string_2f || "-"; profileFollowingCount.innerText = data?.profile_info?.stats?.followingCount ?.abbr_string_2f || "-"; // profilePostsCount.innerText = data?.profile_info?.counts?.media?.abbr_string_2f || '-' engagementRate.innerText = data?.data?.engagement_rate_views?.avg ?.abbr_string_2f + "%" || "-"; avgLikesCount.innerText = data?.data?.likes?.avg?.abbr_string_2f || "-"; avgCommentsCount.innerText = data?.data?.comments?.avg?.abbr_string_2f || "-"; addSecondSeries( data.profile.name, data?.data?.engagement_rate_views.avg.value, data?.profile_info?.stats?.followerCount .value ); window.mixpanel?.track( "Free Tools - Engagement Rate Calculator search success", { handle: handle, platform: "tk", load_time: (Date.now() - requestStartTime) / 1000, } ); stopPolling(); } else { window.mixpanel?.track( "Free Tools - Engagement Rate Calculator search pending", { handle: handle, platform: "tk", } ); if (!isPolling) { pollingInterval = setInterval( () => submitRequest(handle, true), 5000 ); } } }) .catch((error) => { window.mixpanel?.track( "Free Tools - Engagement Rate Calculator search error", { handle: handle, platform: "tk", load_time: (Date.now() - requestStartTime) / 1000, } ); stopPolling(); }); } submitButton.addEventListener("click", () => { if (inputText.value && !searchLoading) { submitRequest(inputText.value); } }); inputText.addEventListener("keyup", function (event) { if (event.key === "Enter" && !searchLoading) { if (inputText.value) { submitRequest(inputText.value); } } }); const ctx = document .querySelector("#si-free-tools-chart") .getContext("2d"); let defaultValues = [3.70, 4.00, 5.40, 5.00, 5.40]; let fanIntervals = [5000, 10000, 100000, 500000, 500001]; engagementRateChart = new Chart(ctx, { type: "bar", data: { labels: [ "1k-5K", "5-10K", "10-100K", "100-500K", ">500K", ], datasets: [ { label: "Avg. Engagement Rate (%)", data: defaultValues, backgroundColor: "rgba(147, 112, 219)", borderColor: "rgba(147, 112, 219, 1)", borderWidth: 1, borderRadius: 10, }, ], }, options: { responsive: true, maintainAspectRatio: false, layout: { padding: { bottom: 40, // Increased bottom padding left: 10, // Added left padding right: 10, // Added right padding }, }, plugins: { legend: { display: false, }, title: { display: true, text: "TikTok Engagement Rate Benchmarks 2024", font: { size: 34, weight: 900, }, color: "black", padding: { top: 40, bottom: 40, }, }, }, scales: { x: { grid: { display: false, }, ticks: { color: "black", }, title: { display: true, text: "Follower Count", font: { size: 14, weight: "bold", }, padding: { top: 10 }, }, }, y: { beginAtZero: true, max: Math.max.apply(Math, defaultValues) * 1.2, ticks: { callback: function (value) { return value.toFixed(2) + "%"; }, }, title: { display: true, text: "Avg. Engagement Rate", font: { size: 14, weight: "bold", }, padding: { top: 10 }, }, grid: { color: "black", lineWidth: 1, drawBorder: false, drawTicks: false, drawOnChartArea: true, tickBorderDash: [2, 4], }, }, }, }, plugins: [ { id: "sourceInfo", afterDraw: (chart, args, options) => { const { ctx, chartArea } = chart; ctx.save(); ctx.font = "bold 13px Arial"; ctx.fillStyle = "rgba(0, 0, 0, 0.8)"; ctx.textAlign = "left"; ctx.textBaseline = "bottom"; ctx.fillText( "Source: Socialinsider data | Data range: Jan 2023 - Mar 2024", chartArea.left, // Align with the left edge of the chart area chart.height - 5 ); // 5 pixels from the bottom ctx.restore(); }, }, ], }); function getFanIntervalResult(avg_eng_rate, followers) { let result = new Array(fanIntervals.length).fill(0); let prevValue = 0; for (let i = 0; i < fanIntervals.length; i++) { if ( followers > prevValue && followers <= fanIntervals[i] ) { result[i] = avg_eng_rate; break; } prevValue = fanIntervals[i]; } // If no interval was found and the value is greater than the last interval if ( result.every((val) => val === 0) && followers > fanIntervals[fanIntervals.length - 1] ) { result[result.length - 1] = avg_eng_rate; } return result; } function addSecondSeries(name, value, followers) { const newData = getFanIntervalResult(value, followers); const newDataset = { label: name, data: newData, backgroundColor: "#FFAF3A", borderColor: "#FFAF3A", borderWidth: 1, barPercentage: 0.8, categoryPercentage: 0.8, borderRadius: 10, order: 1, }; engagementRateChart.data.datasets[0].order = 2; engagementRateChart.data.datasets.push(newDataset); engagementRateChart.options.scales.x = { stacked: true }; engagementRateChart.options.scales.y.max = Math.max.apply(Math, defaultValues.concat(newData)) * 1.2; engagementRateChart.update(); } }); </script> <script type="application/ld+json" class="WebPage">{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.socialinsider.io/free-tools/tiktok-engagement-calculator/#webpage","url":"https://www.socialinsider.io/free-tools/tiktok-engagement-calculator/","name":"FREE TikTok engagement rate calculator ","description":"Try our TikTok Engagement Rate Calculator to get the engagement rate per post for any TikTok profile.","headline":"FREE TikTok engagement rate calculator","datePublished":"2024-10-16","dateModified":"2024-10-16","accessMode":["textual","visual"],"isFamilyFriendly":true,"inLanguage":{"@type":"Language","name":"en","alternateName":"English","description":"The English language"},"reviewedBy":{"@id":"https://www.socialinsider.io/#organization"},"breadcrumb":{"@id":"https://www.socialinsider.io/free-tools/tiktok-engagement-calculator/#breadcrumblist"},"isPartOf":{"@id":"https://www.socialinsider.io/free-tools#website"},"text":" Get strategic insights, analyze the social performance across all channels, compare metrics from different periods and download reports in seconds.","hasPart":{"@id":"https://www.socialinsider.io/free-tools/tiktok-engagement-calculator/#faq"}}</script> <script type="application/ld+json" class="BreadcrumbList">{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://www.socialinsider.io/free-tools/tiktok-engagement-calculator/#breadcrumblist","name":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"FREE TikTok engagement rate calculator","item":"https://www.socialinsider.io/free-tools/tiktok-engagement-calculator/"}]}</script> <script type="application/ld+json" class="FAQ">{"@context":"https://schema.org","@type":"FAQPage","@id":"https://www.socialinsider.io/free-tools/tiktok-engagement-calculator/#faq","name":"FAQPage","accessMode":["textual","visual"],"isFamilyFriendly":true,"inLanguage":{"@type":"Language","name":"en","alternateName":"English","description":"The English language"},"reviewedBy":{"@id":"https://www.example.com/#organization"},"mainEntity":[{"@type":"Question","name":"What is a TikTok engagement rate calculator?.","acceptedAnswer":{"@type":"Answer","text":" A TikTok engagement rate calculator is a tool designed to measure the level of interaction and audience engagement with TikTok content. It calculates the percentage of engagement based on various metrics such as likes, comments, shares, videos, and views. This calculator provides TikTok marketers with valuable insights into the performance and effectiveness of their videos. "}},{"@type":"Question","name":"Why do you need an Engagement Rate Calculator for TikTok?.","acceptedAnswer":{"@type":"Answer","text":" An Engagement Rate Calculator for TikTok is essential for several reasons, especially if you're a content creator, marketer, or business leveraging TikTok for growth. Here's why:Measure content performanceIt quantifies how well your videos resonate with your audience.A higher engagement rate indicates that your content is impactful and aligns with your followers' preferences.Evaluate audience interactionsEngagement metrics (likes, comments, shares) show how actively your audience participates with your content.This helps identify whether your followers are passive viewers or active supporters.Optimize TikTok strategyBy analyzing engagement rates, you can determine what type of content works best.It helps refine your content strategy to focus on posts that drive the most interaction.Attract brand partnershipsBrands look for influencers with high engagement rates to ensure their campaigns reach an active audience.A strong engagement rate often matters more than follower count in influencer marketing.BenchmarkingCompare your performance with competitors or industry standards.Identify areas of improvement and stand out in your niche.Understanding audience preferencesEngagement rates reveal audience behaviors and interests, allowing you to cater content that builds loyalty and growth.By using an engagement rate calculator, you gain a clearer understanding of your TikTok presence, empowering you to make data-driven decisions for personal branding, business growth, or creative improvement. "}},{"@type":"Question","name":"What is a good TikTok engagement rate?.","acceptedAnswer":{"@type":"Answer","text":" Our most recent TikTok engagement benchmarks tells us that the average TikTok engagement rate is 3.30% (calculated by views), which means anything above that is considered to be a good engagement rate for TikTok.In general, it's a great practice to regularly check our social media benchmarks data to see if your results are below or above average and by how much. "}},{"@type":"Question","name":"Why should I calculate the TikTok Engagement Rate for an influencer?.","acceptedAnswer":{"@type":"Answer","text":"Calculating the TikTok engagement rate for an influencer is crucial for brands, marketers, and even influencers themselves. Here's why it matters:Assess authenticity of the influencerA high engagement rate suggests that the influencer's followers are real, active, and genuinely interested in their content.It helps detect influencers with inflated follower counts due to bots or purchased followers.Evaluate content effectivenessEngagement rate shows how well the influencer's audience interacts with their content.Higher interaction indicates that their posts are engaging and resonate with their audience.Determine ROI for collaborationsEngagement rate is a key indicator of how impactful an influencer will be for your brand.It ensures you're investing in influencers who can drive meaningful results, such as brand awareness, website visits, or sales.Match influencers to campaign goalsInfluencers with high engagement are ideal for generating conversation and building community.Influencers with low engagement but high reach might be better suited for brand awareness campaigns.Benchmark influencer performanceEngagement rate helps compare influencers to industry averages or to others within the same niche.It provides a standardized way to identify the best influencers for your brand.Optimize your marketing budgetChoosing influencers with higher engagement ensures you get better value for your marketing spend.It prevents you from overspending on influencers with large, but passive, audiences.Build brand trust and loyaltyWhen influencers have highly engaged audiences, their endorsements feel more authentic.This trust transfers to your brand, increasing the likelihood of conversions.Predict campaign successEngagement rates can predict how well an influencer's audience will respond to your campaign.It ensures alignment between the influencer's content style and your brand's message.How Engagement Rate reflects an influencer's valueFor influencers, engagement rate matters more than sheer follower numbers. It shows that their audience is paying attention, interacting, and valuing their content—key metrics for effective influencer marketing campaign."}},{"@type":"Question","name":"How to calculate the TikTok engagement rate manually?.","acceptedAnswer":{"@type":"Answer","text":"When it comes to formulas, you don't need to search high and low to calculate TikTok engagement—we've got you covered.The simplest way to track your TikTok engagement rate? Let Socialinsider handle the numbers for you. After all, who has time for math in today's fast-paced world?Need a quick snapshot of your TikTok engagement? Use an online calculator for instant results.But if you're feeling nostalgic and prefer the manual route, here's how you can do it:Start by choosing your engagement rate formula—there are different options depending on whether you're focused on views or followers.A common choice is the Engagement Rate by Views (ER). Here's how to calculate it:Add up the total engagements (likes, comments, shares) on your video.Divide that number by the total videos.Divide the result by your total views.Multiply by 100.And there you have it—your TikTok engagement rate!."}}]}</script> </body></html>

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FREE TikTok engagement rate calculator