CINXE.COM

<!DOCTYPE html><html data-wf-domain="www.barrelny.com" data-wf-page="64ef6b3b597eeaf765bddb84" data-wf-site="64a8329f0200796d9bea1ec9"><head><meta charset="utf-8"/><title>Blog / Barrel — CPG Commerce Agency</title><meta content="Founded in 2006, Barrel helps brands design, build, and optimize ecommerce web experiences. Shopify Plus Partners, ecommerce website, and email marketing experts." name="description"/><meta content="Blog / Barrel — CPG Commerce Agency" property="og:title"/><meta content="Founded in 2006, Barrel helps brands design, build, and optimize ecommerce web experiences. Shopify Plus Partners, ecommerce website, and email marketing experts." property="og:description"/><meta content="Blog / Barrel — CPG Commerce Agency" property="twitter:title"/><meta content="Founded in 2006, Barrel helps brands design, build, and optimize ecommerce web experiences. Shopify Plus Partners, ecommerce website, and email marketing experts." property="twitter:description"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="7RvsjJP7D9a6YDz3d_6V6laBpsOvSBpNeDGbRxPmMdA" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/css/barrel-2024.webflow.527f1ed9a.min.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a18fc4b1d147c1a62c526e_barrel-fav.webp" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a18fcaea1795f3c0a159cc_barrel-fav.jpg" rel="apple-touch-icon"/><link href="https://www.barrelny.com/blog/all" rel="canonical"/> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MHS9KJ');</script>  <script id="jetboost-script" type="text/javascript"> window.JETBOOST_SITE_ID = "ckrmrc48w0drp0tt3f4ab443n"; (function(d) { var s = d.createElement("script"); s.src = "https://cdn.jetboost.io/jetboost.js"; s.async = 1; d.getElementsByTagName("head")[0].appendChild(s); })(document); </script>  <script async src="https://cdn.jsdelivr.net/npm/@finsweet/cookie-consent@1/fs-cc.js" fs-cc-mode="opt-in"></script>  <script id="warmly-script-loader" src="https://opps-widget.getwarmly.com/warmly.js?clientId=f3d356cb7346f32c20f7bca44f573868" defer></script> <script async defer src="https://tools.luckyorange.com/core/lo.js?site-id=33a42ecf"></script></head><body class="body"><div class="website-wrapper"><div class="main-navigation"><div class="hide-scroll"></div><div data-animation="default" data-collapse="small" data-duration="400" data-easing="ease" data-easing2="ease" data-no-scroll="1" role="banner" class="navbar-no-shadow-container w-nav"><div class="container-regular"><div class="navbar-wrapper"><a href="/" class="logo-nav w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64ac5e134a8ba871145e4581_barrel-wordmark.svg" loading="lazy" width="65" alt="" class="nav-logo"/></a><nav role="navigation" class="nav-wrapper w-nav-menu"><ul role="list" class="nav-menu w-list-unstyled"><li class="list-item"><a href="/about" class="nav-link nav-style">About</a></li><li class="list-item"><a href="/work/all" class="nav-link nav-style">Work</a></li><li class="list-item"><a href="/services" class="nav-link nav-style">Services</a></li><li class="list-item"><a href="/blog/all" aria-current="page" class="nav-link nav-style w--current">Blog</a></li><li class="list-item"><a href="/careers" class="nav-link nav-style">Careers</a></li></ul></nav><a href="/contact" class="button-primary nav w-button">Contact</a><div class="menu-button button-primary nav w-nav-button"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64d63d7833bf2a7d0815c0be_menu-icon.svg" loading="lazy" alt="" class="menu-icon"/></div></div></div></div><div class="cookie-wrapper"><div fs-cc="banner" class="fs-cc-banner_component"><div class="fs-cc-banner_container"><div class="fs-cc-banner_text">By clicking <strong>“Accept”</strong>, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our <a href="https://www.barrelny.com/pages/legal" target="_blank" class="fs-cc-banner_text-link">Privacy Policy</a> for more information.</div><div class="fs-cc-banner_buttons-wrapper"><a fs-cc="open-preferences" href="#" class="fs-cc-banner_text-link hide">Preferences</a><a fs-cc="deny" href="#" class="button-primary is-secondary w-button">Deny</a><a fs-cc="allow" href="#" class="button-primary w-button">Accept</a><div fs-cc="close" class="fs-cc-banner_close"><div class="fs-cc-banner_close-icon w-embed"><svg fill="currentColor" aria-hidden="true" focusable="false" viewBox="0 0 16 16"> <path d="M9.414 8l4.293-4.293-1.414-1.414L8 6.586 3.707 2.293 2.293 3.707 6.586 8l-4.293 4.293 1.414 1.414L8 9.414l4.293 4.293 1.414-1.414L9.414 8z"></path> </svg></div></div></div></div><div fs-cc="interaction" class="fs-cc-banner_trigger"></div></div><div fs-cc="manager" class="fs-cc-manager_component"><div fs-cc="open-preferences" class="fs-cc-manager_button"><div class="fs-cc-manager_icon w-embed"><svg viewBox="0 0 54 54" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M52.631 30.3899C52.229 30.4443 51.8161 30.4769 51.3924 30.4769C47.5135 30.4769 44.2322 27.9344 43.1022 24.4358C42.9066 23.8382 42.4177 23.371 41.7984 23.2624C35.3553 22.0346 30.4877 16.3847 30.4877 9.5831C30.4877 6.72555 31.3461 4.07445 32.8237 1.86881C33.1714 1.34728 32.8781 0.641046 32.2588 0.521529C30.5529 0.173843 28.8036 0 27 0C12.093 0 0 12.093 0 27C0 41.907 12.093 54 27 54C40.4402 54 51.5553 44.2213 53.6415 31.3678C53.7392 30.7811 53.2068 30.303 52.631 30.3899Z" fill="#4264D1"/> <path d="M14.8093 21.7738C16.7355 21.7738 18.297 20.2123 18.297 18.2861C18.297 16.3599 16.7355 14.7984 14.8093 14.7984C12.883 14.7984 11.3215 16.3599 11.3215 18.2861C11.3215 20.2123 12.883 21.7738 14.8093 21.7738Z" fill="#6CE2FF"/> <path d="M16.5477 38.3215C17.9879 38.3215 19.1554 37.154 19.1554 35.7138C19.1554 34.2737 17.9879 33.1062 16.5477 33.1062C15.1075 33.1062 13.9401 34.2737 13.9401 35.7138C13.9401 37.154 15.1075 38.3215 16.5477 38.3215Z" fill="#6CE2FF"/> <path d="M38.2129 7.06237L37.963 8.56177C37.7565 9.78953 38.4519 10.9956 39.6254 11.441L41.8419 12.2668C43.2978 12.8101 44.9167 11.9626 45.297 10.4523L46.0901 7.3014C46.5791 5.33481 44.7429 3.58551 42.8089 4.16137L40.06 4.98712C39.093 5.26961 38.3759 6.07364 38.2129 7.06237Z" fill="#6CE2FF"/> <path d="M47.0354 16.5477L45.9815 17.0692C45.1557 17.4821 44.7972 18.4708 45.1557 19.3183L46.0032 21.2958C46.5139 22.4909 48.1111 22.7191 48.9477 21.7195L50.3058 20.0897C50.9469 19.3183 50.8056 18.1774 50.0125 17.5799L48.8608 16.7106C48.3284 16.3195 47.6221 16.2543 47.0354 16.5477Z" fill="#6CE2FF"/> <path d="M52.2615 13.06C53.2216 13.06 53.9999 12.2816 53.9999 11.3215C53.9999 10.3614 53.2216 9.5831 52.2615 9.5831C51.3014 9.5831 50.5231 10.3614 50.5231 11.3215C50.5231 12.2816 51.3014 13.06 52.2615 13.06Z" fill="#6CE2FF"/> <path d="M30.2704 50.7296C15.3634 50.7296 3.27042 38.6366 3.27042 23.7296C3.27042 17.1018 5.66076 11.039 9.61569 6.34528C3.73763 11.2998 0 18.7099 0 27C0 41.907 12.093 54 27 54C35.2901 54 42.7002 50.2732 47.6439 44.3952C42.9501 48.3501 36.8873 50.7296 30.2704 50.7296Z" fill="#4264D1"/> <path d="M42.2222 10.2459C40.7662 9.70263 39.897 8.19236 40.1469 6.64951L40.4403 4.86761L40.0274 4.98713C39.0712 5.26963 38.365 6.07365 38.202 7.06238L37.9521 8.56178C37.7457 9.78955 38.4411 10.9956 39.6145 11.4411L41.831 12.2668C43.0044 12.7014 44.2648 12.2342 44.9167 11.2563L42.2222 10.2459Z" fill="#4264D1"/> <path d="M47.8612 20.1658L46.905 17.9276C46.7203 17.5038 46.7095 17.0584 46.8181 16.6455L45.9815 17.0692C45.1557 17.4821 44.7972 18.4708 45.1557 19.3183L46.0032 21.2958C46.5139 22.491 48.1111 22.7191 48.9477 21.7195L49.2845 21.3175C48.6869 21.198 48.1328 20.8069 47.8612 20.1658Z" fill="#4264D1"/> <path d="M16.6563 19.9268C14.7332 19.9268 13.1686 18.3622 13.1686 16.4391C13.1686 15.961 13.2664 15.4938 13.4402 15.0809C12.1907 15.6133 11.3107 16.8519 11.3107 18.2861C11.3107 20.2093 12.8753 21.7739 14.7984 21.7739C16.2435 21.7739 17.4821 20.8938 18.0036 19.6443C17.6016 19.829 17.1344 19.9268 16.6563 19.9268Z" fill="white"/> <path d="M17.9059 36.9634C16.4608 36.9634 15.2982 35.79 15.2982 34.3557C15.2982 33.9863 15.3743 33.6386 15.5155 33.3235C14.592 33.7256 13.9401 34.6491 13.9401 35.7248C13.9401 37.1698 15.1135 38.3324 16.5477 38.3324C17.6234 38.3324 18.5469 37.6805 18.9489 36.757C18.623 36.8873 18.2753 36.9634 17.9059 36.9634Z" fill="white"/> <path d="M33.0954 41.8093C35.0216 41.8093 36.5831 40.2477 36.5831 38.3215C36.5831 36.3953 35.0216 34.8338 33.0954 34.8338C31.1692 34.8338 29.6077 36.3953 29.6077 38.3215C29.6077 40.2477 31.1692 41.8093 33.0954 41.8093Z" fill="#6CE2FF"/> <path d="M34.9425 39.9513C33.0193 39.9513 31.4547 38.3867 31.4547 36.4636C31.4547 35.9855 31.5525 35.5183 31.7264 35.1054C30.4769 35.6378 29.5968 36.8765 29.5968 38.3107C29.5968 40.2338 31.1614 41.7984 33.0845 41.7984C34.5296 41.7984 35.7682 40.9183 36.2898 39.6688C35.8877 39.8535 35.4314 39.9513 34.9425 39.9513Z" fill="white"/> <path d="M27.8063 22.9281C27.9601 21.9804 27.3165 21.0874 26.3688 20.9336C25.421 20.7798 24.5281 21.4234 24.3743 22.3711C24.2205 23.3188 24.864 24.2118 25.8118 24.3656C26.7595 24.5194 27.6525 23.8758 27.8063 22.9281Z" fill="#6CE2FF"/> <path d="M42.6785 35.6487C42.798 35.6487 42.9284 35.6161 43.0371 35.5618C43.4391 35.3553 43.602 34.8664 43.4065 34.4644L42.5373 32.726C42.3308 32.3239 41.8419 32.161 41.4399 32.3565C41.0379 32.563 40.8749 33.0519 41.0705 33.4539L41.9397 35.1924C42.0918 35.4857 42.3743 35.6487 42.6785 35.6487Z" fill="white"/> <path d="M33.0954 30.4225C33.2149 30.4225 33.3453 30.39 33.4539 30.3356L35.1923 29.4664C35.5944 29.26 35.7573 28.771 35.5618 28.369C35.3553 27.967 34.8664 27.804 34.4644 27.9996L32.726 28.8688C32.3239 29.0753 32.161 29.5642 32.3565 29.9662C32.5087 30.2596 32.802 30.4225 33.0954 30.4225Z" fill="white"/> <path d="M8.85515 28.2386C8.9964 28.5211 9.28976 28.6841 9.58312 28.6841C9.70263 28.6841 9.83302 28.6515 9.94167 28.5972C10.3437 28.3908 10.5067 27.9018 10.3111 27.4998L9.44187 25.7614C9.23543 25.3594 8.7465 25.1964 8.34449 25.392C7.94247 25.5984 7.7795 26.0873 7.97507 26.4894L8.85515 28.2386Z" fill="white"/> <path d="M22.2845 41.9505L20.5461 42.8197C20.1441 43.0262 19.9811 43.5151 20.1767 43.9171C20.3179 44.1996 20.6113 44.3626 20.9046 44.3626C21.0242 44.3626 21.1545 44.33 21.2632 44.2757L23.0016 43.4064C23.4036 43.2 23.5666 42.7111 23.371 42.3091C23.1755 41.907 22.6865 41.7441 22.2845 41.9505Z" fill="white"/> <path d="M23.2189 9.00724L22.3497 8.13802C22.0346 7.82293 21.5131 7.82293 21.198 8.13802C20.8829 8.45311 20.8829 8.97464 21.198 9.28973L22.0672 10.1589C22.2302 10.3219 22.4366 10.398 22.6431 10.398C22.8495 10.398 23.0559 10.3219 23.2189 10.1589C23.5449 9.84385 23.5449 9.32233 23.2189 9.00724Z" fill="white"/> <path d="M19.4596 28.1626C19.1445 28.4777 19.1445 28.9992 19.4596 29.3143L20.3288 30.1835C20.4918 30.3465 20.6982 30.4226 20.9047 30.4226C21.1111 30.4226 21.3175 30.3465 21.4805 30.1835C21.7956 29.8684 21.7956 29.3469 21.4805 29.0318L20.6113 28.1626C20.2853 27.8475 19.7747 27.8475 19.4596 28.1626Z" fill="white"/> <path d="M29.6729 47.0354V47.9046C29.6729 48.3501 30.0423 48.7195 30.4877 48.7195C30.9332 48.7195 31.3026 48.3501 31.3026 47.9046V47.0354C31.3026 46.5899 30.9332 46.2205 30.4877 46.2205C30.0423 46.2205 29.6729 46.5791 29.6729 47.0354Z" fill="white"/> <path d="M25.8374 15.3851L26.7067 14.5159C27.0217 14.2008 27.0217 13.6793 26.7067 13.3642C26.3916 13.0491 25.87 13.0491 25.5549 13.3642L24.6857 14.2334C24.3706 14.5485 24.3706 15.07 24.6857 15.3851C24.8487 15.5481 25.0551 15.6241 25.2616 15.6241C25.468 15.6241 25.6745 15.5372 25.8374 15.3851Z" fill="white"/> </g> <defs> <clipPath id="clip0"> <rect width="54" height="54" fill="white"/> </clipPath> </defs> </svg></div></div><div fs-cc="interaction" class="fs-cc-manager_trigger"></div></div><div fs-cc-scroll="disable" fs-cc="preferences" class="fs-cc-prefs_component hide w-form"><form id="cookie-preferences" name="wf-form-Cookie-Preferences" data-name="Cookie Preferences" method="get" class="fs-cc-prefs_form" data-wf-page-id="64ef6b3b597eeaf765bddb84" data-wf-element-id="77cf3e3a-3c49-5e5f-4a51-130be600bd5c"><div fs-cc="close" class="fs-cc-prefs_close"><div class="fs-cc-prefs_close-icon w-embed"><svg fill="currentColor" aria-hidden="true" focusable="false" viewBox="0 0 16 16"> <path d="M9.414 8l4.293-4.293-1.414-1.414L8 6.586 3.707 2.293 2.293 3.707 6.586 8l-4.293 4.293 1.414 1.414L8 9.414l4.293 4.293 1.414-1.414L9.414 8z"></path> </svg></div></div><div class="fs-cc-prefs_content"><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_title">Privacy Preference Center</div></div><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_text">When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.</div></div><div class="fs-cc-prefs_space-medium"><a fs-cc="deny" href="#" class="fs-cc-prefs_button fs-cc-button-alt w-button">Reject all cookies</a><a fs-cc="allow" href="#" class="fs-cc-prefs_button w-button">Allow all cookies</a></div><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_title">Manage Consent Preferences by Category</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Essential</div><div class="fs-cc-prefs_text"><strong>Always Active</strong></div></div><div class="fs-cc-prefs_text">These items are required to enable basic website functionality.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Marketing</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="marketing-2" name="marketing-2" data-name="Marketing 2" fs-cc-checkbox="marketing" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="marketing-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Personalization</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="personalization-2" name="personalization-2" data-name="Personalization 2" fs-cc-checkbox="personalization" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="personalization-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Analytics</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" id="analytics-2" name="analytics-2" data-name="Analytics 2" fs-cc-checkbox="analytics" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="analytics-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.</div></div><div class="fs-cc-prefs_buttons-wrapper"><a fs-cc="submit" href="#" class="fs-cc-prefs_button w-button">Confirm my preferences and close</a></div><input type="submit" data-wait="Please wait..." class="fs-cc-prefs_submit-hide w-button" value="Submit"/><div class="w-embed"><style> /* smooth scrolling on iOS devices */ .fs-cc-prefs_content{-webkit-overflow-scrolling: touch} </style></div></div></form><div class="w-form-done"></div><div class="w-form-fail"></div><div fs-cc="close" class="fs-cc-prefs_overlay"></div><div fs-cc="interaction" class="fs-cc-prefs_trigger"></div></div></div><div class="display-hide w-embed"><style> .cs-video { width: 100%; height: 100%; /* Adjust height as needed */ object-fit: cover; display: block; } </style></div></div><section class="module-container"><div class="main-block-grid"><div id="w-node-_4492c8d6-42b1-3a25-e9e9-0528319f4639-319f4637" class="hero"><div class="s1 sub">Blog</div><h2 class="s1 embedded"> — </h2><h2 class="s1 homepage-headline">Trends, Ideas, & Updates</h2></div></div></section><section class="module-container"><div class="heading-wrapper"><a href="/blog/all" aria-current="page" class="s2 blog-nav w--current">All</a><a href="/blog/news" class="s2 blog-nav">News</a><a href="/blog/insights" class="s2 blog-nav">Insights</a></div><div class="w-dyn-list"><div role="list" class="main-block-grid w-dyn-items"><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(137, 43.59%, 14.86%, 1.00)" href="/posts/818-tequilas-new-merch-site-sells-out-in-one-week" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="818 Tequila and luxury loungewear brand Leset teamed up to launch an exclusive collection of clothing sets inspired by 818’s signature brand colors. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67cfccb64a8eb3c8f99b0484_818%20Leset%20Hero%20Image%204.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">818 Tequila’s New Merch Site Sells Out in One Week</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(324.64864864864865, 84.47%, 57.06%, 1.00)" href="/posts/sweet-lorens-and-barbie-launch-a-pink-heart-shaped-cookie-dough" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="As part of our ongoing partnership with Sweet Loren's, we supported the launch of their first-ever collaboration with Barbie™ and Mattel—introducing Barbie™ Pink Heart Shapes Sugar Cookie Dough. This collaboration, which featured an initial Target-exclusive launch, aimed to expand Sweet Loren's audience, increase brand awareness, drive retail sales, and reinforce their mission. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789cad96a756bc8ce6910ea_Sweet%20Lorens%20Background%20Image_2.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Sweet Loren’s and Barbie™ Launch a Pink Heart Shaped Cookie Dough</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:#211f54" href="/posts/migrating-halo-and-aden-anais-to-shopify" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="We’re excited to announce the launch of the newly redesigned website for HALO and aden + anais—now live on Shopify! This project was an incredible opportunity to support two beloved brands in their mission to deliver high-quality baby essentials and sleep solutions. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6789c8e378adf23fc9deac5d_Halo_AdenAnais.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Migrating HALO and aden + anais From Magento to Shopify</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(352.7368421052632, 76.61%, 48.63%, 1.00)" href="/posts/creating-a-cohesive-gifting-strategy-for-cabot-creamery" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="We audited Cabot's gifting experience and recommended improvements for the 2024 BFCM and holiday season, including a gift card page, gifting bundles, a gift guide, and a multi-gift option for corporate gifting. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x.webp" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-1600.webp 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x-p-2000.webp 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/67624977429cb59cf01f0f50_cheese_lovers_gift_guide_blog_header_2472x.webp 2472w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Creating A Cohesive Gifting Strategy for Cabot Creamery </h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(161.3793103448276, 17.16%, 33.14%, 1.00)" href="/posts/enhancing-the-818-tequila-omnichannel-experience" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="818 Tequila, founded by Kendall Jenner, is an award-winning tequila brand made from 100% Blue Weber Agaves in Jalisco, Mexico." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718-p-2600.jpg 2600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/675b91efee84fb1bcfa38044_818_MEXICO_0718.jpg 3089w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Enhancing the 818 Tequila Omnichannel Experience</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(177.58620689655172, 88.78%, 38.43%, 1.00)" href="/posts/driving-engagement-through-a-new-willow-blog-and-about-page" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02.webp" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670ed366df9abde41bcdb3fe_AboutUs_YearsLater_-_Option_02.webp 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Driving Engagement Through A New Willow Blog and About Page</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(46, 100.00%, 50.00%, 1.00)" href="/posts/a-revolution-in-event-planning" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel reimagined POSH's Homepage and Competitor Landing page, emphasizing the importance of educating customers about POSH’s unique approach to event planning and its capabilities to serve a range of use cases." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6717e0bd0b88c79c5f3689eb_POSH_Thumbnail.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">A Revolution in Event Planning</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(5.9259259259259265, 98.78%, 67.84%, 1.00)" href="/posts/launching-a-new-wellness-brand-to-market" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="while on earth™ is a performance wellness brand for those who move, go, and do. Barrel helped launch while on earth™ to market with an e-commerce site that highlights product storytelling, builds community, and drives conversion." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1.webp" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/670f0f9122859cccd6ba5be4_66be80bf7ff0ad1d730edc73_WOE_HOMEPAGE_Mod1_HeroSliderMod_Mobile_750x1440_2024_0726Artboard_1.webp 1153w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Launching a New Wellness Brand to Market</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(245, 10.89%, 21.31%, 1.00)" href="/posts/reimagining-the-omnichannel-e-commerce-experience-for-riigs-waterproof-hat-brand" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Riig is a premium waterproof hat company designed for water enthusiasts. We reimagined their omnichannel experience including their Shopify e-commerce site, email campaigns, and social media strategy to support their expanding product line, enhance brand awareness, and boost sales through product education and social proof." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66c3f330dbe06ad24b865a94_Riig_1-Cover.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66c3f330dbe06ad24b865a94_Riig_1-Cover-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66c3f330dbe06ad24b865a94_Riig_1-Cover-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66c3f330dbe06ad24b865a94_Riig_1-Cover-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66c3f330dbe06ad24b865a94_Riig_1-Cover-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/66c3f330dbe06ad24b865a94_Riig_1-Cover.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Reimagining the Omnichannel E-commerce Experience for Riig’s Waterproof Hat Brand</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(84.85714285714285, 38.89%, 35.29%, 1.00)" href="/posts/streamlining-the-b2b-and-dtc-customer-journeys-for-aquor-water-systems-new-site" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Aquor Water Systems redefined the traditional spigot by making a sleek and modern hydrant and other home & garden accessories. They engaged Barrel to increase customer acquisition and optimize the overall experience on their website." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cd116154a18c76c36f4e_Aquor-1.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cd116154a18c76c36f4e_Aquor-1-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cd116154a18c76c36f4e_Aquor-1-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cd116154a18c76c36f4e_Aquor-1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cd116154a18c76c36f4e_Aquor-1.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Streamlining the B2B and DTC Customer Journeys for Aquor Water System's New Site</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(51.30000000000002, 96.15%, 59.22%, 1.00)" href="/posts/strengthening-customer-relationships-with-bobos-reimagined-cpg-site" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. We collaborated with the Bobo’s team to redesign their website to increase subscription rates and retention. The website modernizes Bobo’s online presence while conveying the simplicity of the brand’s oat snacks." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos-p-2600.jpg 2600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657cc922926c2884b99710f_Bobos.jpg 2880w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Strengthening Customer Relationships with Bobo's Reimagined CPG Site</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(296.5714285714286, 28.46%, 75.88%, 1.00)" href="/posts/a-new-customer-journey-and-streamlined-experience-for-the-first-wireless-hands-free-breast-pump" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657ca4866301000945fe76b_Willow.webp" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657ca4866301000945fe76b_Willow-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657ca4866301000945fe76b_Willow-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657ca4866301000945fe76b_Willow-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657ca4866301000945fe76b_Willow-p-1600.webp 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6657ca4866301000945fe76b_Willow.webp 2000w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">A New Customer Journey and Streamlined Experience for the First Wireless, Hands-Free Breast Pump</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(22.857142857142854, 93.33%, 64.71%, 1.00)" href="/posts/once-upon-a-farms-website-reimagined-for-a-growing-product-catalog" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel has been O'Farm’s website partner since their website redesign three years ago. Their growing product catalog presented an opportunity to explore how users interact with the website. Through a comprehensive audit, we discovered that they primarily click on content by age group." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fbde6abc05437a359beb_OFARM%20Newspost%20-%20HP%20-%20Cover.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fbde6abc05437a359beb_OFARM%20Newspost%20-%20HP%20-%20Cover-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fbde6abc05437a359beb_OFARM%20Newspost%20-%20HP%20-%20Cover-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fbde6abc05437a359beb_OFARM%20Newspost%20-%20HP%20-%20Cover-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fbde6abc05437a359beb_OFARM%20Newspost%20-%20HP%20-%20Cover-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fbde6abc05437a359beb_OFARM%20Newspost%20-%20HP%20-%20Cover.jpg 1920w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Easier Navigation for Once Upon a Farm’s Growing Product Catalog</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(220.4, 89.29%, 32.94%, 1.00)" href="/posts/launching-a-new-premium-ready-to-drink-vodka-soda" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Founded by Kylie Jenner, Sprinter is a new CPG brand, on a mission to turn every moment into an occasion, with four vibrant flavors of ready-to-drink cocktails made with real fruit juice, premium vodka, and seltzer. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fb0e8795ab5f369a1fe3_Sprinter_Thumbnail.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fb0e8795ab5f369a1fe3_Sprinter_Thumbnail-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fb0e8795ab5f369a1fe3_Sprinter_Thumbnail-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fb0e8795ab5f369a1fe3_Sprinter_Thumbnail-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fb0e8795ab5f369a1fe3_Sprinter_Thumbnail-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fb0e8795ab5f369a1fe3_Sprinter_Thumbnail-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6617fb0e8795ab5f369a1fe3_Sprinter_Thumbnail.jpg 2880w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Launching a New, Premium Ready-To-Drink Vodka Soda</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(90, 64.10%, 19.09%, 1.00)" href="/posts/reimagining-luxury-eco-hospitality-with-few-far" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel launched Few & Far to the luxury eco-travel market, create brand awareness, and gain visibility among eco-conscious adventurers to establish the brand as a pioneer in the space." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65eb5980cf491f0d592a201a_Few%26Far.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65eb5980cf491f0d592a201a_Few%26Far-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65eb5980cf491f0d592a201a_Few%26Far-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65eb5980cf491f0d592a201a_Few%26Far-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65eb5980cf491f0d592a201a_Few%26Far-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65eb5980cf491f0d592a201a_Few%26Far-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65eb5980cf491f0d592a201a_Few%26Far.jpg 2880w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Reimagining Luxury Eco-Hospitality With Few & Far</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(0, 98.23%, 34.30%, 1.00)" href="/posts/launching-a-line-of-luxury-skincare-products-laser-focused-on-hydration" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel launched Thu Brulé to market with their first ecommerce store on Shopify, which builds brand awareness, educates customers about their expertly curated formulas, and establishes Thu Brulé as the authority in the luxury skincare industry. The site supports the scale of Thu Brulé’s business including new product lines and additional educational content." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65e7bdfa06ac3918bbab8d89_OG_Image_2400x1260.webp" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65e7bdfa06ac3918bbab8d89_OG_Image_2400x1260-p-500.webp 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65e7bdfa06ac3918bbab8d89_OG_Image_2400x1260-p-800.webp 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65e7bdfa06ac3918bbab8d89_OG_Image_2400x1260-p-1080.webp 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65e7bdfa06ac3918bbab8d89_OG_Image_2400x1260-p-1600.webp 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65e7bdfa06ac3918bbab8d89_OG_Image_2400x1260-p-2000.webp 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65e7bdfa06ac3918bbab8d89_OG_Image_2400x1260.webp 2400w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Launching a Line of Luxury Skincare Products Laser-Focused on Hydration</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(223.36956521739128, 76.03%, 47.45%, 1.00)" href="/posts/a-fresh-perspective-for-well-good" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Rooted in the principle that health and well-being should be accessible to everyone, Well+Good stands as a leading digital wellness and lifestyle publication committed to motivating and guiding individuals through the continually evolving realm of health and well-being. As Well+Good’s longtime design and development partner, Barrel continues to support their design and development initiatives throughout the year." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE-p-2600.jpg 2600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70eef0184942a2725e40a_W%2BG_2024HPREDESIGN_COVERIMAGE.jpg 3468w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">A Fresh Perspective for Well+Good</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(8.142857142857146, 59.83%, 45.88%, 1.00)" href="/posts/reactor-unveils-a-futuristic-website-for-sci-fi-enthusiasts" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Reactor, formerly known as Tor, is an online science fiction and fantasy magazine published by Tor Books, a division of Macmillan Publishers. They engaged Barrel to redesign & build an elevated editorial experience for Reactor on WordPress using UX and design best practices as well as brand storytelling that appeals to the entirety of the Reactor community." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70e40bd907bcf541a2b1b_reactor_ogimage.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70e40bd907bcf541a2b1b_reactor_ogimage-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70e40bd907bcf541a2b1b_reactor_ogimage-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70e40bd907bcf541a2b1b_reactor_ogimage-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70e40bd907bcf541a2b1b_reactor_ogimage.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Reactor Unveils a Futuristic Website for Sci-Fi Enthusiasts</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(17.524752475247524, 93.52%, 57.65%, 1.00)" href="/posts/creating-a-tailored-experience-for-rentacrates-commercial-and-residential-customers" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Known for its commitment to simplifying the moving process, Rentacrate offers a range of products and services designed to meet the diverse needs of businesses and individuals during transitions. We redesigned their site architecture, homepage, and audience landing pages to outline their services better, collect lead generation, and encourage customers to book crates." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70d7a42e1988f994da2c7_01_Cover.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70d7a42e1988f994da2c7_01_Cover-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70d7a42e1988f994da2c7_01_Cover-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70d7a42e1988f994da2c7_01_Cover-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70d7a42e1988f994da2c7_01_Cover-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70d7a42e1988f994da2c7_01_Cover-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a70d7a42e1988f994da2c7_01_Cover.jpg 2880w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Creating a Tailored Experience for Rentacrate’s Customers</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(35.29411764705884, 11.26%, 70.39%, 1.00)" href="/posts/merging-sustainability-and-luxury-with-encore-bag" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Redefining the concept of luxury fashion by merging sustainability and exclusivity, Encore Bag is on a mission to disrupt the fashion industry. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cdf7ee9e217bf0108be_Encore.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cdf7ee9e217bf0108be_Encore-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cdf7ee9e217bf0108be_Encore-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cdf7ee9e217bf0108be_Encore-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cdf7ee9e217bf0108be_Encore.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Merging Sustainability and Luxury With Encore Bag</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(47.38636363636363, 100.00%, 65.49%, 1.00)" href="/posts/transforming-the-two-blind-brothers-reserve-collection" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Two Blind Brothers came to Barrel to enhance the digital experience associated with their Reserve Collection, a carefully curated line of premium products." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ce7b894137fbdefb3ad_2BB.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ce7b894137fbdefb3ad_2BB-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ce7b894137fbdefb3ad_2BB-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ce7b894137fbdefb3ad_2BB-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ce7b894137fbdefb3ad_2BB.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Transforming the Two Blind Brothers Reserve Collection</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(225.74585635359117, 72.11%, 50.78%, 1.00)" href="/posts/designing-the-guide-to-the-future-of-wellness-in-2024" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="As Well+Good’s longtime design and development partner, Barrel launched the Well+Good Trends Hub 2024, a bespoke landing page that features a curated list " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cd73097f31c9ab758b9_W%2BG.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cd73097f31c9ab758b9_W%2BG-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cd73097f31c9ab758b9_W%2BG-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cd73097f31c9ab758b9_W%2BG-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cd73097f31c9ab758b9_W%2BG.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Designing the Guide to the Future of Wellness in 2024</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(27.951807228915666, 100.00%, 48.82%, 1.00)" href="/posts/merging-headspace-health-and-ginger" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel is thrilled to collaborate with the Headspace team in revamping their B2B website ecosystem to reflect the brand’s identity and updates. " src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ccfdc5f4f72a6da2fd4_Headspace.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ccfdc5f4f72a6da2fd4_Headspace-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ccfdc5f4f72a6da2fd4_Headspace-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ccfdc5f4f72a6da2fd4_Headspace-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ccfdc5f4f72a6da2fd4_Headspace-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ccfdc5f4f72a6da2fd4_Headspace-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15ccfdc5f4f72a6da2fd4_Headspace.jpg 2880w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Merging Headspace Health and Ginger into Headspace for Organizations' New B2B Ecosystem </h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(184, 30.61%, 18.38%, 1.00)" href="/posts/advancing-wellness-with-theralogixs-nutritional-solutions" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel collaborated with Theralogix to successfully integrate their operations by migrating their subscription and payment platform to Recharge." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cc4ee7bc881134d9392_Theralogix.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cc4ee7bc881134d9392_Theralogix-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cc4ee7bc881134d9392_Theralogix-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15cc4ee7bc881134d9392_Theralogix.jpg 1200w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Advancing Wellness with Theralogix’s Nutritional Solutions</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(186.9473684210526, 39.42%, 47.25%, 1.00)" href="/posts/redefining-wellness-with-relief-factor" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="With the goal of bringing Relief Factor’s science backed products to life, increasing conversions, and becoming an established household name–Barrel did th" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c8f37d038e92bf232bf_ReliefFactor.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c8f37d038e92bf232bf_ReliefFactor-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c8f37d038e92bf232bf_ReliefFactor-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c8f37d038e92bf232bf_ReliefFactor-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c8f37d038e92bf232bf_ReliefFactor-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c8f37d038e92bf232bf_ReliefFactor-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c8f37d038e92bf232bf_ReliefFactor.jpg 2862w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Redefining Wellness with Relief Factor </h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(0, 85.12%, 39.58%, 1.00)" href="/posts/kickstarting-the-season-with-wrexham-afc" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel collaborated with Wrexham AFC to design and build their U.S merch website on Shopify. With an array of premium-quality products, this showcases a di" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham.jpg" sizes="95.0859375px" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham-p-2600.jpg 2600w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a15c6e3097f31c9ab707ee_Wrexham.jpg 2880w" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Kickstarting the Season with Wrexham AFC</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(191.08695652173913, 40.00%, 45.10%, 1.00)" href="/posts/elevate-your-outdoor-experience-with-biolite" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="We partnered with Biolite and provided comprehensive consulting on the design phase and migrated their site to Shopify 2.0." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0c183b101452889923f58_64c2b3384780b5f2b3c1a13d_CoverImage_BioLite.jpeg" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Elevate Your Outdoor Experience with Biolite</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:#e11b76" href="/posts/crafting-a-delightful-journey-for-sweet-lorens" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel migrated the Sweet Loren’s website from WooCommerce to Shopify 2.0, ensuring a seamless transition and improved functionality." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0c181c9c4e1d28871f94c_64dd4b3310005faa959f5dde_OG%2520Image.jpeg" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Crafting A Delightful Journey for Sweet Loren's</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:#f5bb5a" href="/posts/gold-house-honors-influential-asian-pacific-leaders-on-the-a100-list" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="As a part of our ongoing website partner relationship, Barrel provided web development for the A100 List." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0c1889aa58ba9b7edbba4_649c5a50a3a8d42a4063bea3_Cover%2520(5)%2520(1).jpeg" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Gold House Honors Influential Asian Pacific Leaders on the A100 List</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div><div id="w-node-_83aa7781-e202-0426-e062-af10afca0569-65bddb84" role="listitem" class="blog-feature-wrapper w-dyn-item"><div id="w-node-_83aa7781-e202-0426-e062-af10afca056a-65bddb84" class="card-wrapper blog-listing"><a style="background-color:hsla(86.95652173913044, 75.82%, 82.16%, 1.00)" href="/posts/unleash-your-festival-look-with-volta" class="blog-thumb-wrapper rounded listing w-inline-block"><img loading="lazy" alt="Barrel helped launch the VOLTA brand on Shopify to drive conversion rates, streamline booking appointments at the beauty bar, and elevate brand awareness." src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64f0c19c991a775392fb70ec_647687afc6e3b1ee59a6dc32_CoverImage_V2%2520(1).gif" class="blog-thumb"/></a><div class="card-text"><h3 class="s4 blog-title">Unleash Your Festival Look with VOLTA</h3><a href="https://bnew23.webflow.io/blog/news" class="category-label w-inline-block"><div class="label-category">News</div></a></div></div></div></div><div role="navigation" aria-label="List" class="w-pagination-wrapper pagination-wrapper"><a href="?afca0567_page=2" aria-label="Next Page" class="w-pagination-next pagination"><div class="s4 pagination w-inline-block">Next</div><svg class="w-pagination-next-icon" height="12px" width="12px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 12 12" transform="translate(0, 1)"><path fill="none" stroke="currentColor" fill-rule="evenodd" d="M4 2l4 4-4 4"></path></svg></a><link rel="prerender" href="?afca0567_page=2"/></div></div></section><section class="module-container footer"><div class="footer-internal-container"><div class="main-block-grid footer-newsletter"><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f67-1a01cbaa" class="footer-form w-form"><form id="wf-form-Footer-Form" name="wf-form-Footer-Form" data-name="Footer Form" action="https://barrelny.us1.list-manage.com/subscribe/post?u=b075be5b166b58f7abfca70eb&amp;id=351bbc74be" method="get" class="footer-form-container" data-wf-page-id="64ef6b3b597eeaf765bddb84" data-wf-element-id="1c03903a-c9a9-8a0d-16c8-0eec11588f68"><div class="s4">Join Our Newsletter</div><div class="small-text footer">Includes our monthly round-up of DTC Patterns, a Barrel research project featuring marketing & UX insights.</div><div class="footer-form-block"><input class="form-field w-input" maxlength="256" name="Email-Address-3" data-name="Email Address 3" aria-label="Get product updates" placeholder="Email Address" type="email" id="Email-Address-3" required=""/><input type="submit" data-wait="Submit" class="form-btn-submit btn-text w-button" value="Submit"/></div></form><div class="success-message-2 w-form-done"><div class="paragraph">Thank you! Please check your email to confirm your subscription.</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div></div><div class="main-block-grid"><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f77-1a01cbaa" class="footer-column"><div class="s4">Agency</div><a href="/about" class="footer-link s4">About</a><a href="/work/all" class="footer-link s4">Work</a><a href="/blog/all" aria-current="page" class="footer-link s4 w--current">Blog</a><a href="/careers" class="footer-link s4">Careers</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f82-1a01cbaa" class="footer-column"><div class="s4">Services</div><a href="http://www.barrelny.com/shopify-plus-ecommerce-agency" class="footer-link s4">Shopify Plus Agency</a><a href="http://www.barrelny.com/services/retention-marketing" class="footer-link s4">Retention Marketing</a><a href="http://www.barrelny.com/services/ecommerce-website-audit" class="footer-link s4">Ecommerce Audit</a><a href="/services" class="footer-link s4">All Services</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f8b-1a01cbaa" class="footer-column"><div class="s4">Partners</div><a href="/shopify-plus-ecommerce-agency" class="footer-link s4">Shopify</a><a href="/partners/recharge" class="footer-link s4">Recharge</a><a href="/partners/rebuy" class="footer-link s4">Rebuy</a><a href="/partners/klaviyo" class="footer-link s4">Klaviyo</a><a href="http://www.barrelny.com/partners" class="footer-link s4">All Partners</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588f96-1a01cbaa" class="footer-column"><div class="s4">Markets</div><a href="https://www.barrelny.com/markets/new-york-ny" class="footer-link s4">New York City</a><a href="https://www.barrelny.com/markets/los-angeles-ca" class="footer-link s4">Los Angeles</a><a href="https://www.barrelny.com/markets/atlanta-ga" class="footer-link s4">Atlanta</a><a href="https://www.barrelny.com/markets/philadelphia-pa" class="footer-link s4">Philadelphia</a><a href="http://www.barrelny.com/markets" class="footer-link s4">All Markets</a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588fa3-1a01cbaa" class="footer-column"><div class="s4">Follow</div><a href="https://www.linkedin.com/company/barrel/" target="_blank" class="footer-link s4">LinkedIn</a><a href="https://www.instagram.com/barrelny/" target="_blank" class="footer-link s4">Instagram</a><a href="https://twitter.com/barrelny" class="footer-link s4">X </a></div><div id="w-node-_1c03903a-c9a9-8a0d-16c8-0eec11588fac-1a01cbaa" class="footer-column"><div class="s4">More</div><a href="https://www.lucasballasy.com/" target="_blank" class="footer-link s4">CEO Insights ↗</a><a href="http://www.dtcpatterns.com" class="footer-link s4">DTC Patterns ↗</a><a href="/barrel-spotlight-series" class="footer-link s4">Spotlight Series</a></div></div><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64a834ed326b97ef8af83b14_barrel-tote-design_dark.gif" loading="lazy" alt="" class="logo-spinner"/><div class="footer-bottom"><div class="footer-copyright paragraph">© Barrel LLC 2024.</div><div class="footer-copyright paragraph"><a href="http://www.barrelny.com/pages/legal" class="footer-legal paragraph">Legal</a></div><div class="footer-holdings paragraph">A <a href="https://barrel-holdings.com/" target="_blank" class="holdings-link">Barrel Holdings</a> company.</div></div></div></section></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=64a8329f0200796d9bea1ec9" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/js/webflow.schunk.4a394eb5af8156f2.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/js/webflow.schunk.a5529866849d3b76.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/js/webflow.d21cc25e.7ebe7e4d4c5d9e91.js" type="text/javascript"></script><script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-cookie/1.4.1/jquery.cookie.js"></script> <script src="https://code.jquery.com/ui/1.12.1/jquery-ui.min.js" integrity="sha256-VazP97ZCwtekAsvgPBSUwPFKdrwD3unUfSGVYrahUqU=" crossorigin="anonymous"></script> <script> $('.page-trigger').click(function (e) { e.preventDefault(); var goTo = this.getAttribute("href"); setTimeout(function(){ window.location = goTo; },500); }); </script> <script> var x = document.getElementsByTagName("BODY")[0]; $(document).ready(function(){ $("#MenuButton").click(function(){ $(x).toggleClass("no-scroll"); $(x).removeClass("active-scroll"); }); }); $(document).ready(function(){ $("#CloseMenu").click(function(){ $(x).toggleClass("active-scroll"); $(x).removeClass("no-scroll"); }); }); $(document).ready(function(){ $("#Overlay").click(function(){ $(x).toggleClass("active-scroll"); $(x).removeClass("no-scroll"); }); }) </script> <script> $(window).bind("pageshow", function(event) { if (event.originalEvent.persisted) { window.location.reload() } }); </script> <script> // Cookie consent code $('.cookie-wrapper').show(); </script> <script> document.addEventListener("DOMContentLoaded", function() { if (document.getElementById("pageTitle") !== null) { document.getElementById("pageTitle").value = document.title; } if (document.getElementById("pageUrl") !== null) { document.getElementById("pageUrl").value = window.location.href; } }); </script> <script> // Add an event listener to the window object for the 'load' event window.addEventListener('load', function () { // Retrieve the value of the 'hubspotutk' cookie const cookies = document.cookie.split(';'); let userToken = null; cookies.forEach(cookie => { const [name, value] = cookie.trim().split('='); if (name === 'hubspotutk') { userToken = value; } }); // Find the hidden input field by its ID const hiddenInput = document.getElementById('hiddenInputId'); // Check if the hidden input field exists if (hiddenInput && userToken) { // Set the value of the hidden input field to the user token hiddenInput.value = userToken; } }); </script> <script> document.addEventListener("DOMContentLoaded", function () { // Select all videos with the class "cs-video" const videos = document.querySelectorAll(".cs-video"); if (!videos.length) return; // URLs for the play and pause icons const playIcon = "https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64b016c150b5f0cb1a1d4d4a_play-button.svg"; const pauseIcon = "https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/64b0168edb0d44176307de1e_pause-button.svg"; // Create an IntersectionObserver instance to auto play/pause when not manually overridden. const observer = new IntersectionObserver((entries) => { entries.forEach((entry) => { // Skip auto-control if video was manually toggled. if (entry.target.dataset.manual === "true") return; // Auto play if at least 50% visible; otherwise pause. if (entry.isIntersecting) { entry.target.play(); console.log("Video resumed automatically."); } else { entry.target.pause(); console.log("Video paused automatically."); } }); }, { threshold: 0.5 }); // Process each video element videos.forEach((video) => { // Create a button element. const btn = document.createElement("button"); btn.style.position = "absolute"; btn.style.zIndex = 10; btn.style.bottom = "10px"; btn.style.right = "10px"; // Moved to bottom right corner btn.style.border = "none"; btn.style.background = "none"; btn.style.cursor = "pointer"; // Create an image element for the button icon. const btnImg = document.createElement("img"); // Assume video starts playing automatically so we use the pause icon. btnImg.src = pauseIcon; btnImg.alt = "Pause"; btnImg.style.width = "40px"; // adjust as needed btnImg.style.height = "40px"; // adjust as needed btn.appendChild(btnImg); // Ensure the video's container is positioned relatively to place the button correctly. const container = video.parentElement; if (getComputedStyle(container).position === "static") { container.style.position = "relative"; } container.appendChild(btn); // Toggle play/pause on button click and mark video as manually controlled. btn.addEventListener("click", function (e) { e.stopPropagation(); video.dataset.manual = "true"; // Manual override flag if (video.paused) { video.play(); btnImg.src = pauseIcon; btnImg.alt = "Pause"; console.log("Manual: Video resumed."); } else { video.pause(); btnImg.src = playIcon; btnImg.alt = "Play"; console.log("Manual: Video paused."); } }); // Observe the video for auto play/pause when not manually overridden. observer.observe(video); }); }); </script> </body></html>