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Datenschutz - Kontrolle - Apple (CH)
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Denn Privatsphäre ist ein Grundrecht." /> <meta property="og:image" content="https://www.apple.com/euro/privacy/m/titles_de/images/og__ishslgdhhimq.png?202410250327" /> <meta property="og:title" content="Datenschutz - Kontrolle" /> <meta property="og:description" content="Apple Produkte, einschliesslich Apple Intelligence, sind dafür gemacht, deine Privatsphäre zu schützen. 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data-analytics-element-engagement="hover - iphone" aria-label="iPhone" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-iphone"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 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data-topnav-flyout-trigger-compact="true" data-analytics-title="watch" data-analytics-element-engagement="hover - watch" aria-label="Watch" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-watch"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 2.045zm-6.533-3.568v1.635h1.407v.844h-1.407v3.574c0 .744.282 1.06.938 1.06.182 0 .281-.006.469-.023v.85c-.2.035-.393.058-.592.058-1.301 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type="button" class="globalnav-searchfield-reset"><span class="globalnav-image-regular"><svg height="14" viewBox="0 0 14 14" width="14" xmlns="http://www.w3.org/2000/svg"><path d="m7 .0339a6.9661 6.9661 0 1 0 6.9661 6.9661 6.9661 6.9661 0 0 0 -6.9661-6.9661zm2.798 8.9867a.55.55 0 0 1 -.778.7774l-2.02-2.02-2.02 2.02a.55.55 0 0 1 -.7784-.7774l2.0206-2.0206-2.0204-2.02a.55.55 0 0 1 .7782-.7778l2.02 2.02 2.02-2.02a.55.55 0 0 1 .778.7778l-2.0203 2.02z"/></svg></span><span class="globalnav-image-compact"><svg height="16" viewBox="0 0 16 16" width="16" xmlns="http://www.w3.org/2000/svg"><path d="m0 8a8.0474 8.0474 0 0 1 7.9922-8 8.0609 8.0609 0 0 1 8.0078 8 8.0541 8.0541 0 0 1 -8 8 8.0541 8.0541 0 0 1 -8-8zm5.6549 3.2863 2.3373-2.353 2.3451 2.353a.6935.6935 0 0 0 .4627.1961.6662.6662 0 0 0 .6667-.6667.6777.6777 0 0 0 -.1961-.4706l-2.3451-2.3373 2.3529-2.3607a.5943.5943 0 0 0 .1961-.4549.66.66 0 0 0 -.6667-.6589.6142.6142 0 0 0 -.447.1961l-2.3686 2.3606-2.353-2.3527a.6152.6152 0 0 0 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class="main" role="main" data-page-type="control"> <section class="section section-hero typography-subpage-hero-intro" data-analytics-section-engagement="name:hero"> <div class="section-content"> <h1 class="visuallyhidden">Apple Privacy Control</h1> <h2 class="typography-headline-super hero-headline">Du hast die Kontrolle.</h2> <p>Datenschutz ist integriert – ab dem Moment, wo du dein neues Gerät öffnest, und jedes Mal, wenn du eine App nutzt. Hier sind ein paar Informationen, wie du für noch mehr Sicherheit sorgen kannst.</p> </div> </section> <article class="section section-settings" aria-label="Erfahre mehr über die Einstellungen zum Datenschutz." data-analytics-section-engagement="name:settings"> <div class="section-content"> <a id="settings"></a> <header class="article-header" data-component-list="ProgressiveImage"> <div class="article-title-wrapper"> <h2 class="typography-subpage-article-headline article-title">Mehr über die Einstellungen zur Privatsphäre.</h2> <figure class="article-figure" data-progressive-image role="img" aria-label="Datenschutzbericht für Apps auf dem iPhone"></figure> </div> <div class="typography-subpage-article-intro article-intro"> <p>Die Einstellungen wurden dafür entwickelt, dir die Kontrolle über deine Daten zu geben. Du kannst genau festlegen, welche Daten geteilt werden, wo du sie teilst und wann sie gesichert werden. Und ab iOS 14.5 und iPadOS 14.5 hast du mehr Kontrolle darüber, wie Apps dich mit deinen persönlichen Daten tracken.</p> <div class="article-links typography-body"> <a href="/chde/privacy/docs/DEDE_Privacy_ADITL.pdf" data-analytics-title="view a day in the life of your data (pdf)" aria-label="Ein Tag im Leben deiner Daten (PDF)" class="icon-wrapper article-link"><span class="icon-copy">Ein Tag im Leben deiner Daten (PDF)</span></a> </div> </div> </header> <div class="article-body"> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item13-image hardware-image" role="img" aria-label="Ein iPhone zeigt die Einstellungen für Datenschutz und Sicherheit." data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <div class="violator-container"> <span class="violator violator-reduced">Update</span> </div> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Einstellungen für Datenschutz und Sicherheit</h3> <p>Die Einstellungen für Datenschutz und Sicherheit helfen dir festzulegen, welche Informationen du mit Apps teilst. Für jeden Datentyp wird angezeigt, wie viele Apps auf diese Daten zugreifen. So kannst du leichter herausfinden und steuern, welche Informationen du teilst.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item14-image hardware-image" role="img" aria-label="Ein iPhone zeigt die Passwörter App." data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <div class="violator-container"> <span class="violator violator-reduced">Neu</span> </div> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Passwörter App</h3> <p>Speichere alle deine Anmeldedaten, einschliesslich Passwörtern, Verifizierungscodes und Sicherheitswarnungen, sicher und mit durchgehender Verschlüsselung in der Passwörter App und synchronisiere sie nahtlos mit allen deinen Geräten.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item15-image hardware-image" role="img" aria-label="Auf einem iPhone wird ein Fenster zum Einrichten eines Bluetooth Mikrofons eingeblendet." data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <div class="violator-container"> <span class="violator violator-reduced">Neu</span> </div> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Accessory Setup Kit</h3> <p>Mit dem Accessory Setup Kit können App Entwickler:innen eine intuitive Möglichkeit zum Koppeln von Zubehör anbieten und gleichzeitig Informationen über deine Bluetooth Geräte in der Nähe schützen. So kannst du Bluetooth Zubehör nahtlos noch sicherer koppeln.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item16-image hardware-image" role="img" aria-label="Auf einem iPhone wird ein Fenster zum Ausblenden einer App namens «Treble Threat» eingeblendet." data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <div class="violator-container"> <span class="violator violator-reduced">Neu</span> </div> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Gesperrte und ausgeblendete Apps</h3> <p>Schütze sensible Apps und die darin enthaltenen Informationen. Sperre eine App, sodass Face ID, Touch ID oder dein Code für den Zugriff erforderlich ist. Informationen aus dieser App werden dann nicht an anderen Stellen im System angezeigt, einschliesslich Suchergebnissen und Mitteilungen. So wird verhindert, dass andere versehentlich deine sensiblen Informationen sehen. Du kannst eine App auch ganz einfach ausblenden und so in einen Ordner für ausgeblendete und gesperrte Apps verschieben.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item1-image hardware-image" role="img" aria-label="Infos zum Datenschutz im App Store auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Sicherheitsprüfung</h3> <p>Diese iOS Einstellung hilft Menschen, die zuhause oder durch Partner:innen Gewalt erfahren. Damit können die Zugriffsrechte, die anderen eingerichtet wurden, schnell entzogen werden. Ausserdem verwaltest du damit die Zugriffsrechte von Personen und Apps und kannst Standorteinstellungen und Passwortfreigaben schnell deaktivieren.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/guide/personal-safety/welcome/web" data-analytics-title="learn more about personal safety with apple devices" aria-label="Weitere Infos zur persönlichen Sicherheit mit Apple Geräten" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zur persönlichen Sicherheit mit Apple Geräten</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item2-image hardware-image" role="img" aria-label="Warnung vor sensiblen Inhalten" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Warnung vor sensiblen Inhalten</h3> <p>Mit der Warnung vor sensiblen Inhalten kannst du Bilder und Videos mit möglichen Nacktaufnahmen, die du nicht sehen willst, zunächst verschwommen anzeigen lassen. Dieses Feature funktioniert in Nachrichten, mit AirDrop Dateien, in FaceTime Videonachrichten und in der Telefon App beim Empfang von einem Kontaktposter. Es ist optional und kann in den Einstellungen zu Datenschutz & Sicherheit aktiviert werden. Alle Bilder und Videos werden auf dem Gerät verarbeitet. Weder Apple noch Dritte können auf die Inhalte zugreifen.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item12-image hardware-image" role="img" aria-label="Infos zum Datenschutz im App Store auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Datenschutzlabel</h3> <p>Auf den Produktseiten im App Store findest du einen Abschnitt, in dem die Entwickler:innen eine Übersicht zu ihren Datenschutzmassnahmen in einem leicht verständlichen Label bereitstellen. Darin steht, wie Entwickler:innen deine Daten erfassen und nutzen, zum Beispiel deinen Standort, deinen Browserverlauf und deine Kontakte. Das gehört zu den Dingen, die wir machen, um dir mehr Transparenz und Kontrolle über deine Daten zu geben. Apple wird dieses Feature ständig weiter aktualisieren und mit Entwickler:innen zusammenarbeiten, damit Benutzer:innen fundierte Entscheidungen treffen können.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/HT211970" data-analytics-title="learn more about privacy nutrition labels" aria-label="Weitere Infos zu Datenschutzlabel" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zu Datenschutzlabel</span><span class="icon icon-after more"></span></a> <a href="/chde/privacy/labels/" data-analytics-title="see how apps from apple handle your data" aria-label="Erfahre, wie Apps von Apple deine Daten verarbeiten" class="icon-wrapper article-link"><span class="icon-copy">Erfahre, wie Apps von Apple deine Daten verarbeiten</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item3-image hardware-image" role="img" aria-label="Bildschirm mit Einstellungen zu App Tracking und Transparenz auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">App Tracking Transparenz</h3> <p>Deine Geräte kennen eine ganze Menge deines Lebens. Wir sind davon überzeugt, dass du die Entscheidung haben solltest, wie Apps deine Daten tracken und mit anderen Unternehmen oder Datenbrokern teilen, um Werbung anzuzeigen.</p> <p>Seit iOS 14.5 und iPadOS 14.5 müssen Apps deine Einwilligung einholen, wenn sie dich über weitere Apps und Websites anderer Unternehmen hinaus tracken wollen. Du kannst deine Einstellungen für jede einzelne App ändern oder alles so festlegen, dass sie dich gar nicht mehr um Erlaubnis fragen.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item4-image hardware-image" role="img" aria-label="Bildschirm mit dem Datenschutzbericht für Apps auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Datenschutzbericht für Apps</h3> <p>Aktiviere den Datenschutzbericht für Apps, um auf einen Blick zu sehen, was deine Apps gemacht haben. In einem Bereich in den Einstellungen kannst du sehen, wie oft Apps in den letzten 7 Tagen auf deinen Standort, deine Fotos, die Kamera, das Mikrofon und deine Kontakte zugegriffen haben. Du erfährst ausserdem, welche Domains Apps kontaktiert haben. Zusammen mit den Datenschutzlabeln gibt dir dieses Feature einen besseren Überblick darüber, wie deine Apps mit deiner Privatsphäre umgehen.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item5-image hardware-image" role="img" aria-label="Transparenz für die Zwischenablage auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Berechtigung für die Zwischenablage</h3> <p>Apps müssen deine Erlaubnis einholen, bevor sie auf die Zwischenablage zugreifen und Inhalte aus einer anderen App einfügen können.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item6-image hardware-image" role="img" aria-label="Eingabeaufforderung für Ortungsdienste der Kalender App auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <div class="violator-container"> <span class="violator violator-reduced">Update</span> </div> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Apps und Zugriffsrechte anderer Anbieter</h3> <p>Apple gibt dir Transparenz und Kontrolle über die Daten, die du mit Apps teilst. Apps können etwa Zugriff auf deinen Standort, Kontakte, Kalender oder Fotos anfordern. Will eine App von anderen Anbietern zum ersten Mal diese Daten nutzen, erhältst du eine Benachrichtigung mit einer Erläuterung. Damit kannst du entscheiden, was du erlaubst. Auch wenn du den Zugriff einmal erlaubt hast, kannst du das jederzeit später in den Einstellungen ändern. Du kannst auch festlegen, welche Kontakte mit einer App geteilt werden sollen, anstatt ihr Zugriff auf alle deine Kontakte zu geben. iOS und iPadOS verlangen von Entwickler:innen, dass sie deine Einwilligung einholen müssen, bevor sie dich oder dein Gerät in Apps und auf Websites anderer Unternehmen tracken. Etwa um dir personalisierte Werbung zu zeigen, die Effektivität von Werbung zu messen oder deine Daten an Datenbroker zu verkaufen.</p> <h4 class="article-body-subhead-secondary">Mikrofon- und Kamerazugriff</h4> <p>Ohne deine Erlaubnis kann keine App auf das Mikrofon oder die Kamera zugreifen. Wenn eine App in iOS 14 und iPadOS 14 oder neuer das Mikrofon oder die Kamera nutzt, informiert dich eine Anzeige auf deinem Gerät darüber – egal ob du in der aktiven App, einer anderen App oder auf dem Homescreen bist. Und das Kontrollzentrum zeigt dir an, wenn eine App vor Kurzem das Mikrofon oder die Kamera verwendet hat. In iOS und iPadOS ist der Zugriff auf die Kamera für eine App deaktiviert, wenn sie im Hintergrund läuft. In einigen Fällen müssen Apps wissen, welche anderen Geräte sich in deinem lokalen Netzwerk befinden, etwa wenn du versuchst, eine Verbindung zu einem Smart TV oder Drucker herzustellen. Ab iOS 14 und iPadOS 14 müssen Apps deine Erlaubnis einholen, bevor sie dein lokales Netzwerk durchsuchen können. iOS und iPadOS informieren dich auch, wenn eine App auf deine Zwischenablage zugreift. So kannst du bestätigen, dass sie nur Zugriff auf Objekte bekommt, von denen du weisst.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item7-image hardware-image" role="img" aria-label="Bildschirm mit Infos zu Datenschutz und Privatsphäre auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Infos zu Datenschutz und Privatsphäre</h3> <p>Mit Infoscreens zu Datenschutz und Privatsphäre verstehst du noch besser, wie Apple deine persönlichen Informationen verwenden wird, bevor du dich anmeldest oder neue Features nutzt. Wenn du das Symbol für Datenschutz und Privatsphäre siehst, findest du Infos dazu, welche Daten eventuell geteilt werden und wie sie verwendet werden, um dein Erlebnis zu verbessern.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item9-image hardware-image" role="img" aria-label="Menü für Ortungsdienste in Einstellungen auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Standortdaten</h3> <p>Manchmal macht es Sinn, dass dein Gerät deinen Standort kennt – zum Beispiel, wenn du Meetings in Kalender anlegst oder bei der Navigation. Die Ortungsdienste auf deinem Gerät nutzen eine Kombination aus GPS, Bluetooth, WLAN Hotspots und Mobilfunkmasten, um zu erkennen, wo du bist. Apple gibt dir die Kontrolle darüber, wie diese Standortdaten auf all deinen Geräten gesammelt und verwendet werden. Seit iOS 14, iPadOS 14 und watchOS 7 entscheidest du, ob Apps Zugriff auf deinen genauen Standort bekommen oder nur auf deinen ungefähren Standort innerhalb von 25 Quadratkilometern. Ortungsdienste sind nicht standardmässig eingeschaltet. Du kannst sie aktivieren, wenn du dein Gerät zum ersten Mal einrichtest, und jederzeit wieder deaktivieren.</p> <div class="article-links-wrapper wrapper-focus"> <a href="/euro/privacy/docs/Location_Services_White_Paper_Nov_2019.pdf" data-analytics-title="view the location services privacy white paper (pdf)" class="icon-wrapper article-link"><span class="icon-copy">White Paper zum Ortungsdienste Datenschutz anschauen (PDF)</span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item8-image offset-image" role="img" aria-label="Bildschirm zum Verwalten von Datenschutz und Privatsphäre auf dem MacBook Air" data-progressive-image> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Seite zu Datenschutz und Privatsphäre</h3> <p>Um dir mehr Kontrolle über deine persönlichen Daten zu geben, stellen wir dir auf deiner Seite zu Datenschutz und Privatsphäre einige Tools zum Verwalten deiner Privatsphäre zur Verfügung. Damit kannst du eine Kopie deiner Daten erhalten, eine Anfrage zur Änderung deiner Daten stellen, deinen Account deaktivieren oder ihn löschen.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/HT208501" data-analytics-title="learn more about taking control of your data" aria-label="Weitere Infos zur Kontrolle über deine Daten" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zur Kontrolle über deine Daten</span><span class="icon icon-after more"></span></a> <a href="https://privacy.apple.com/" data-analytics-title="visit your data and privacy page" aria-label="Deine Seite zu Datenschutz und Privatsphäre besuchen" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Besuche deine Seite zu Datenschutz und Privatsphäre</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item10-image hardware-image" role="img" aria-label="Menü für Analyse und Verbesserungen in Einstellungen auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Analyse</h3> <p>Wenn du dich damit einverstanden erklärst, können deine iOS und iPadOS Geräte Analysedaten zu deinem Gerät und jeder gekoppelten Apple Watch sammeln und sie zur Analyse an Apple senden. Diese Analyse hilft Apple dabei, Produkte zu verbessern und Probleme wie App-Abstürze zu reduzieren. Du kannst mit diesen Daten nicht identifiziert werden und sie werden nur mit deiner ausdrücklichen Zustimmung an Apple gesendet. Daten zur Analyse können Details zur Hardware und zum Betriebssystem, Performance-Statistiken und Daten dazu beinhalten, wie du dein Gerät und deine Apps nutzt. Persönliche Daten werden dabei entweder gar nicht erst gesammelt, vor dem Senden an Apple gelöscht oder durch Technologien wie Differential Privacy geschützt.</p> <p>Die Daten, die wir mithilfe von Differential Privacy sammeln, helfen uns, unsere Services zu verbessern, ohne dabei den Datenschutz Einzelner zu gefährden. Diese Technologie verbessert zum Beispiel QuickType und Emoji Vorschläge sowie Hinweise zum Nachschlagen in Notizen.</p> <p>Wir können jetzt häufig benutzte Datentypen in der Health App und in Webdomains in Safari identifizieren, die Leistungsprobleme verursachen. Diese Informationen ermöglichen es uns, gemeinsam mit den Entwicklern dein Benutzererlebnis zu verbessern, ohne dass Details zu deinem individuellen Benutzerverhalten offengelegt werden.</p> <p>Wenn du uns deine ausdrückliche Zustimmung zum Teilen von iCloud Analysedaten gibst, kann Apple Siri und andere intelligente Funktionen verbessern, indem wir analysieren, wie du iCloud Daten aus deinem Account nutzt – zum Beispiel Textabschnitte aus E‑Mails. Die Analyse erfolgt erst, nachdem die Daten mit Datenschutztechnologien wie Differential Privacy bearbeitet wurden, sodass sie nicht mit dir oder deinem Account in Verbindung gebracht werden können.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item11-image hardware-image" role="img" aria-label="Menü für Werbung in Einstellungen auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Werbung</h3> <p>Apple setzt sich dafür ein, dass dir Werbung auf eine Art gezeigt wird, die deine Privatsphäre respektiert. Im App Store und in Aktien kann von Apple angezeigte Werbung erscheinen. Die Apple Werbeplattform trackt dich nicht. Sie kauft keine persönlichen Informationen über dich und gibt auch keine an andere Unternehmen weiter. Die Apple Werbeplattform nutzt weder deine Apple Pay Transaktionen noch deine Health App und HomeKit Daten, um Werbung zu zeigen. Um dir relevante Werbung zu zeigen, können deine Suchen und deine Liste geladener Apps im App Store verwendet werden. In der Aktien App siehst du Werbung, die teilweise auf dem basiert, was du liest oder verfolgst. Dazu zählen Themen und Kategorien von Beiträgen, die du liest, und Titel, denen du folgst, die du abonnierst oder von denen du Benachrichtigungen erhältst. Die Beiträge, die du liest, werden nicht verwendet, um dir personalisierte Werbung ausserhalb dieser Apps zu zeigen. In den Einstellungen kannst du die Infos anschauen, die Apple verwendet, um dir relevante Werbung zu zeigen. Du kannst personalisierte Werbung jederzeit in den Einstellungen deaktivieren, um keine gezielte Werbung mehr im App Store und in Aktien zu erhalten. Das schränkt Apple dabei ein, relevante Werbung zu schalten, reduziert aber nicht die Anzahl der Anzeigen. Die Apple Werbeplattform zeigt Kindern unter 13 Jahren und verwalteten Apple Accounts keine Werbung. Ausserdem hat Apple strenge Richtlinien für Apps in der Kategorie «Kinder» im App Store. So sind für Apps in dieser Kategorie zum Beispiel keine Analysen oder Werbung von Dritten erlaubt.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> </div> </div> </article> <article class="section section-secure" aria-label="Schütze deine Geräte." data-analytics-section-engagement="name:secure"> <div class="section-content"> <a id="secure"></a> <header class="article-header" data-component-list="ProgressiveImage"> <div class="article-title-wrapper"> <h2 class="typography-subpage-article-headline article-title">Mach deine Geräte sicher.</h2> <figure class="article-figure" data-progressive-image role="img" aria-label="Apple Watch, die Bildschirm «Meine Apple Watch suchen» anzeigt"></figure> </div> <div class="typography-subpage-article-intro article-intro"> <p>Sorge dafür, dass niemand ausser dir deine Geräte nutzen und auf deine Daten zugreifen kann.</p> <div class="article-links typography-body"> </div> </div> </header> <div class="article-body"> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item7-image hardware-image" role="img" aria-label="Ein iPhone zeigt den Bildschirm für den Schutz für gestohlene Geräte" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <div class="violator-container"> <span class="violator violator-reduced">Update</span> </div> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Schutz für gestohlene Geräte</h3> <p>Der Schutz für gestohlene Geräte für das iPhone erhöht die Sicherheit, wenn sich dein Gerät nicht an bekannten Orten wie deinem Zuhause oder Arbeitsplatz befindet. Das Feature erfordert Face ID oder Touch ID – alternative Codes oder Verifizierungsmethoden werden nicht akzeptiert – sodass nur du auf sensible Daten wie gespeicherte Passwörter oder Kreditkartendaten zugreifen kannst. Zur Sicherheit verhindert eine Zeitverzögerung, dass bei einem Diebstahl des Geräts sofort Änderungen an kritischen Einstellungen vorgenommen werden. Dieser Schutz ist in iOS 17.3 oder neuer verfügbar und muss in den Einstellungen aktiviert werden.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/120340" data-analytics-title="learn more about stolen device protection" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zum Schutz für gestohlene Geräte</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item1-image hardware-image" role="img" aria-label="Bildschirm zum Eingeben des Codes auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Blockierungsmodus</h3> <p>Der Blockierungsmodus schützt vor hochgradig zielgerichteter Spyware. Er liefert optionalen Schutz für bestimmte Benutzergruppen, die komplexen digitalen Angriffen ausgesetzt sind, zum Beispiel durch private Unternehmen, die staatlich finanzierte Söldner-Spyware entwickeln. Der Blockierungsmodus in iOS 16 oder neuer, iPadOS 16 oder neuer, macOS Ventura oder neuer und der Apple Watch verstärkt die Geräteabwehr und schränkt bestimmte Funktionen ein, wodurch die Effektivität dieser Spionageangriffe deutlich reduziert wird.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item2-image hardware-image" role="img" aria-label="Bildschirm zum Eingeben des Codes auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Sechsstellige Codes</h3> <p>Einen Code festzulegen, ist das Wichtigste, was du für den Schutz deines Gerätes tun kannst. Der Code auf deinem Touch ID oder Face ID fähigen Gerät ist automatisch auf sechs Stellen eingestellt, sodass es eine Million mögliche Kombinationen gibt. Ausserdem kannst du «Daten löschen» in den Einstellungen aktivieren, damit nach zehn falschen Eingabeversuchen alle Daten auf deinem Gerät gelöscht werden.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/HT204060" data-analytics-title="learn more about protecting your device with a passcode" aria-label="Weitere Infos zum Schützen deines Geräts mit einem Code" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zum Schützen deines Geräts mit einem Code</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item4-image offset-image" role="img" aria-label="«Wo ist?» Bildschirm auf dem iPad mit Karte verschiedener Geräte" data-progressive-image> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Wo ist?</h3> <p>Indem du die «Wo ist?» App für iPhone, iPad oder Mac aktivierst, bleibst du mit deinem Gerät selbst dann in Verbindung, wenn du es verlierst oder es gestohlen wird. Und die «Wo ist?» App wurde eigens dafür entwickelt, deine Privatsphäre zu schützen. Sie wird automatisch aktiviert, wenn du dich auf einem neuen Gerät in iCloud anmeldest. Du kannst auf einer Karte sehen, wo dein Gerät ist – und wo es war – und erhöhst so deine Chance, es wiederzufinden. Falls du dein Gerät nicht zurückbekommst, kannst du alle persönlichen Daten darauf per Fernzugriff löschen. Apple erhält diese Standortdaten nur, wenn du dein Gerät lokalisierst, den Modus «Verloren» aktivierst oder «Letzten Standort senden» einschaltest. Standortdaten werden nur für 24 Stunden gespeichert, damit wir den letzten bekannten Standort deines Geräts anzeigen können. Ausserdem aktiviert die «Wo ist?» App automatisch die Aktivierungssperre, sodass dein Apple Account eingegeben werden muss, bevor jemand dein Gerät löschen oder erneut aktivieren kann.</p> <p>Das «Wo ist?» Netzwerk nutzt mit Bluetooth hunderte Millionen Apple Geräte. Es hilft dir dabei, verlorene Geräte oder Gegenstände in der Nähe von anderen Apple Geräten zu finden und sagt dir ihren ungefähren Standort. Der gesamte Vorgang ist verschlüsselt, damit der Standort deines verlorenen Geräts und seine Daten vor Apple und anderen Herstellern geschützt bleiben.</p> <div class="article-links-wrapper wrapper-focus"> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item3-image hardware-image" role="img" aria-label="Einrichtungsbildschirm für Face ID auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Touch ID und Face ID</h3> <p>Mit Touch ID und Face ID kannst du dich intuitiv und sicher authentifizieren, einfach mit einer Berührung deines Fingers oder mit einem Blick. Deine Fingerabdruck- oder Gesichtsdaten werden in eine mathematische Darstellung umgewandelt, die verschlüsselt und nur von der Secure Enclave auf deinem Mac, iPad oder iPhone verwendet wird. Weil Fingerabdruck- und Gesichtsdaten so persönlich sind, schützt dein Gerät sie auf besondere Weise. Das Betriebssystem oder Apps auf deinem Gerät können auf diese Daten nicht zugreifen. Und sie werden niemals auf den Apple Servern gespeichert oder in iCloud oder sonst irgendwo gesichert.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/guide/security/" data-analytics-title="learn more about apple platform security" aria-label="Weitere Infos zur Sicherheit der Apple Plattformen" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zur Sicherheit der Apple Plattformen</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item5-image hardware-image" role="img" aria-label="Eingabeaufforderung für Apple ID Verifizierungscode auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Zwei‑Faktor-Authentifizierung</h3> <p>Die Zwei‑Faktor-Authentifizierung macht deine Daten noch sicherer, weil dein Apple Account durch eine zusätzliche Sicherheitsebene geschützt wird. Sie wurde so entwickelt, dass selbst jemand, der dein Passwort kennt, nicht auf deinen Account zugreifen kann. Wenn du dich auf einem neuen Gerät oder online anmeldest, wird ein Code zur Bestätigung automatisch auf allen Geräten, denen du vertraust, angezeigt. Gib diesen Code zusammen mit deinem Passwort ein und schon bist du angemeldet. Wer nicht über dein Passwort und den Code verfügt, erhält keinen Zugriff. Nachdem du angemeldet bist, wirst du auf diesem Gerät nicht mehr nach einem Code zur Bestätigung gefragt. Es sei denn, du meldest dich vollständig ab, löschst das Gerät oder musst dein Passwort aus Sicherheitsgründen ändern.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/HT204915" data-analytics-title="learn how to set up two-factor authentication" aria-label="Weitere Infos zum Einrichten der Zwei‑Faktor-Authentifizierung" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zum Einrichten der Zwei‑Faktor-Authentifizierung</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item6-image hardware-image" role="img" aria-label="Karten auf dem iPhone zeigt einen AirTag Hinweis." data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">AirTag Benachrichtigungen</h3> <p>Das iPhone informiert dich, wenn es erkennt, dass du ein AirTag, das nicht dein eigenes ist, bei dir hast. Sobald es erkannt wurde, kannst du dir zeigen lassen, wie du es deaktivierst. Um dich zusätzlich vor unerlaubtem Tracking zu schützen, spielt ein AirTag, das für einen längeren Zeitraum von seiner Besitzerin oder seinem Besitzer getrennt wurde, einen Ton ab, damit du es bemerkst.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/HT212227" data-analytics-title="learn more about airtag and alerts" aria-label="Weitere Infos zum AirTag und zu Benachrichtigungen" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Weitere Infos zum AirTag und zu Benachrichtigungen</span><span class="icon icon-after more"></span></a> </div> </section> </div> </div> </article> <article class="section section-data" aria-label="Mehr Möglichkeiten, deine Daten zu schützen." data-analytics-section-engagement="name:data"> <div class="section-content"> <a id="data"></a> <header class="article-header" data-component-list="ProgressiveImage"> <div class="article-title-wrapper"> <h2 class="typography-subpage-article-headline article-title">Mehr <br class="large-show small-hide" />Möglichkeiten, <br class="large" />deine Daten zu schützen.</h2> <figure class="article-figure" data-progressive-image role="img" aria-label="Apple ID Anmeldebildschirm in Safari auf dem iPhone"></figure> </div> <div class="typography-subpage-article-intro article-intro"> <p>Erkenne betrügerische Versuche, an deine persönlichen Daten zu gelangen.</p> <div class="article-links typography-body"> </div> </div> </header> <div class="article-body"> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item1-image hardware-image" role="img" aria-label="E-Mail mit dem Inhalt «Deine Apple ID Informationen wurden aktualisiert» auf dem iPhone" data-progressive-image> <div class="screen"></div> <div class="hardware"></div> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Achte auf Benachrichtigungen.</h3> <p>Wenn du dich zum ersten Mal auf einem neuen Gerät anmeldest, deine Zahlungsmethode aktualisierst, dein Passwort änderst oder andere Änderungen an deinem Account vornimmst, informiert dich Apple darüber mit einem E‑Mail oder einer Push‑Mitteilung. Wenn du so eine Mitteilung von uns bekommst, dich aber gar nicht an diese Änderung erinnern kannst, hat möglicherweise jemand unerlaubt auf deinen Account zugegriffen. Gehe dann sofort auf «Deinen Apple Account verwalten», um dein Passwort zu ändern. Wenn du noch weitere Hilfe benötigst, wende dich an den Apple Support.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/HT201355" data-analytics-title="change your apple account password" aria-label="Apple Account Passwort ändern" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Apple Account Passwort ändern</span><span class="icon icon-after more"></span></a> <a href="https://support.apple.com/de-ch/apple-id" data-analytics-title="contact apple account support" aria-label="Apple Account Support kontaktieren" class="icon-wrapper article-link cta" data-analytics-exit-link><span class="icon-copy">Apple Account Support kontaktieren</span><span class="icon icon-after more"></span></a> </div> </section> <section class="article-item wrapper-focus" data-component-list="ProgressiveImage"> <figure class="article-item-image item2-image offset-image" role="img" aria-label="Beispiel für eine Phishing-Mail auf dem iPad" data-progressive-image> </figure> <h3 class="typography-subpage-article-body-subhead article-body-subhead">Vorsicht vor Phishing.</h3> <p>«Phishing» bezeichnet betrügerische Versuche, an deine persönlichen Informationen zu kommen, wie etwa dein Apple Account Passwort oder deine Kreditkartendaten. Häufig geschieht das per E‑Mail oder Textnachricht. Die Anfrage scheint von einer vertrauenswürdigen Organisation oder Person zu kommen, aber der Eindruck täuscht. Die Zwei‑Faktor-Authentifizierung zu aktivieren, ist der beste Weg, dich vor Phishing-Versuchen zu schützen, die dich dazu bringen wollen, deine Apple Account-Daten preiszugeben. Gib niemals dein Passwort, deine Bestätigungscodes oder andere wichtige Accountdaten per E‑Mail oder SMS weiter. Hast du den Eindruck, eine Phishing-Mail erhalten zu haben, die angeblich von Apple stammt, sende sie an <a href='mailto:reportphishing@apple.com' data-analytics-title="report phishing at apple.com" data-analytics-exit-link>reportphishing@apple.com</a>.</p> <div class="article-links-wrapper wrapper-focus"> <a href="https://support.apple.com/de-ch/HT204759" data-analytics-title="learn more about protecting yourself from phishing" aria-label="Weitere Infos zum Schutz vor Phishing-Angriffen" class="icon-wrapper article-link"><span class="icon-copy">Weitere Infos zum Schutz vor Phishing-Angriffen</span><span class="icon icon-after more"></span></a> </div> </section> </div> </div> </article> <section class="section section-router typography-router-copy" data-component-list="ProgressiveImage" data-analytics-section-engagement="name:router"> <div class="section-content"> <figure class="router-image" data-progressive-image></figure> <h2 class="typography-headline-super router-headline">Erfahre mehr zum Datenschutz bei Apple.</h2> <ul class="links-stacked"> <li> <span class="link"><a href="/chde/privacy/features/" data-analytics-title="review privacy features" aria-label="Datenschutzfeatures ansehen" class="icon-wrapper"><span class="icon-copy">Datenschutzfeatures<br />anschauen</span></a> </span> </li> <li> <span class="link"><a href="/chde/privacy/" data-analytics-title="go to privacy overview" aria-label="Zur Übersicht über den Datenschutz" class="icon-wrapper"><span class="icon-copy">Zum Überblick über den Datenschutz</span></a> </span> </li> <li> <span class="link"><a href="/chde/privacy/labels/" data-analytics-title="see how apps from apple handle your data" aria-label="erfahre, wie Apps von Apple deine Daten verarbeiten" class="icon-wrapper"><span class="icon-copy">Erfahre, wie Apps von Apple deine<br />Daten verarbeiten</span></a> </span> </li> </ul> </div> </section> <section class="section section-values" data-anim-scroll-group="Section - Values" data-analytics-section-engagement="name:values"> <div class="section-content"> <h2 class="typography-card-section-headline" id="values-router-header">Unsere Werte geben den Weg vor.</h2> </div> <div id="values-router-gallery" class="values-router-gallery" aria-labelledby="values-router-header" data-analytics-gallery-id="values router gallery" data-component-list="CardGallery"> <div class="scroll-container"> <ul role="list" class="item-container"> <li role="listitem" class="gallery-item" data-analytics-gallery-item-id="environment" id="environment" data-ac-gallery-item> <h3 class="typography-tout">Umweltschutz</h3> <p class="item-copy typography-tout">Wir sind entschlossen, unsere Netto-Emissionen für unseren gesamten CO₂ Fussabdruck bis 2030 auf null zu senken.</p> <p class="item-cta"> <a href="/chde/environment/" data-analytics-title="learn more - environment" aria-label="Weitere Infos zum Umweltschutz" class="icon-wrapper"><span class="icon-copy">Weitere Infos</span><span class="icon 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href="/chde/supply-chain/" data-analytics-title="learn more - supply chain innovation" aria-label="Weitere Infos zu Innovationen in der Lieferkette" class="icon-wrapper"><span class="icon-copy">Weitere Infos</span><span class="icon icon-after more"></span></a> </p> </li> </ul> </div> <div data-analytics-gallery-interaction-type="paddlenav" class="paddlenav paddles"> <ul> <li> <button aria-label="Zurück" class="paddlenav-arrow paddlenav-arrow-previous"><svg class="svg svg-chevron-circle" width="36" height="36" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg"> <circle fill="var(--circle-fill, none)" stroke="var(--circle-stroke, #86868b)" stroke-width="2" cx="18" cy="18" r="17" /> <polyline fill="none" stroke="var(--icon-stroke, #86868b)" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" points="16.4,11.7 22.5,17.8 16.4,23.9" /> </svg></button> </li> <li> <button aria-label="Weiter" class="paddlenav-arrow paddlenav-arrow-next"><svg class="svg svg-chevron-circle" 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