1993-1995 | Medicover

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</li> <li class="expanded dropdown level1"> <a href="/mission-strategy" data-drupal-link-system-path="node/129">Mission & Strategy</a> </li> <li class="expanded dropdown level1"> <a href="/executive-management" data-drupal-link-system-path="node/130">Executive Management</a> </li> <li class="expanded dropdown level1"> <a href="/board-directors" data-drupal-link-system-path="node/131">Board of Directors</a> </li> <li class="expanded dropdown level1 active"> <a href="/1993-1995-0" class="dropdown-toggle" data-target="#" data-toggle="dropdown">Our History <span class="caret"></span></a> <ul class="menu childmenu"> <li class="expanded dropdown level2"> <a href="/1993-1995-0" data-drupal-link-system-path="node/172" class="is-active">1993-1995</a> </li> <li class="expanded dropdown level2"> <a href="/1996-1999" data-drupal-link-system-path="node/196">1996-1999</a> </li> <li class="expanded dropdown level2"> <a href="/2000-2010" data-drupal-link-system-path="node/205">2000-2010</a> </li> <li class="expanded dropdown level2"> <a href="/2011-now" data-drupal-link-system-path="node/222">2011-Now</a> </li> </ul> </li> </ul> </li> <li class="expanded dropdown level0"> <a href="/healthcare-services" data-drupal-link-system-path="node/123">Healthcare Services</a> </li> <li class="expanded dropdown level0"> <a href="/diagnostic-services" data-drupal-link-system-path="node/124">Diagnostic Services</a> </li> <li class="expanded dropdown level0"> <a href="/careers" data-drupal-link-system-path="node/125">Careers</a> </li> <li class="expanded dropdown level0"> <a href="/financial-information" data-drupal-link-system-path="node/62">Investors</a> </li> <li class="expanded dropdown level0"> <a href="/media/press-releases" target="" data-drupal-link-system-path="node/30">Media</a> </li> <li class="expanded dropdown level0"> <a href="/sustainability" data-drupal-link-system-path="node/126">Sustainability</a> </li> </ul> </nav> </div> </aside> <section class="col-md-9 col-sm-12"> <div class="introductionBox"> <div class="region region-intro"> <ol class="breadcrumb"> <li > <a href="/">Home</a> </li> <li class="active"> 1993-1995 </li> </ol> <h1 class="page-header"><span property="schema:name">1993-1995</span> </h1> <section class="views-element-container introtext-wrapper block block-views block-views-blockintroduction-block-1 clearfix" id="block-views-block-introduction-block-1"> <div class="form-group"><div class="view view-introduction view-id-introduction view-display-id-block_1 js-view-dom-id-f60d2bd0c082bc0e6b3c2d958b81cbbbc4b97e797352571418fb27d69872c107"> <div class="view-content"> <div class="views-row"><div class="views-field views-field-field-intro-text"><div class="field-content"><p><img alt="" data-entity-type="" data-entity-uuid="" height="340" src="/sites/default/files/2019-07/csm_baner_01_4bae9bc500.jpg" width="805" /></p> <h2>The original idea for ABC Medicover came from Bengt Beckmann, a Swedish entrepreneur who had developed a healthcare service business in Kenya, named Africa Air Rescue (AAR). Bengt’s wife Maria was Polish, and when her parents became ill he accompanied her to Poland and saw for himself the low quality of healthcare services available. That was the motivation for his decision to launch a healthcare business in Poland.</h2> </div></div></div> </div> </div> </div> </section> <section id="block-headerbutton" class="header-buttons sharingblock block block-block-content block-block-contente52b23d7-e163-4a7f-be18-b6b2b5086f7f clearfix"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a class="shareThis" href="#">Share</a> <a class="print" href="#">Print</a></p> </div> </section> <section id="block-sharebuttons" class="shareWrapper sharingblock block block-block-content block-block-content5343f7ad-d538-4991-a68f-463ab4f10d20 clearfix"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"> <div class="a2a_kit a2a_kit_size_32 a2a_default_style"> <a class="a2a_button_facebook"></a> <a class="a2a_button_twitter"></a> <a class="a2a_button_google_plus"></a> <a class="a2a_button_linkedin"></a> <a class="a2a_button_email"></a> </div> <script async="" src="https://static.addtoany.com/menu/page.js"></script></div> </section> </div> </div> <div class="content-wrapper"> <div class="highlighted"> <div class="region region-highlighted"> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> <a id="main-content"></a> <div class="region region-content"> <section class="language-switcher-language-url block block-language block-language-blocklanguage-interface clearfix" id="block-languageswitcher" role="navigation"> <ul class="links"><li hreflang="en" data-drupal-link-system-path="node/172" class="en is-active"><a href="/1993-1995-0" class="language-link is-active" hreflang="en" data-drupal-link-system-path="node/172">English</a></li><li hreflang="sv" data-drupal-link-system-path="node/172" class="sv"><a href="/sv/1993-1995" class="language-link" hreflang="sv" data-drupal-link-system-path="node/172">Swedish</a></li></ul> </section> <article data-history-node-id="172" role="article" about="/1993-1995-0" typeof="schema:WebPage" class="page full clearfix"> <span property="schema:name" content="1993-1995" class="hidden"></span> <div class="content"> </div> </article> <section class="views-element-container reference-content-wrapper financial-Infowrapper block block-views block-views-blockreference-contents-block-1 clearfix" id="block-views-block-reference-contents-block-1"> <div class="form-group"><div class="row view view-reference-contents view-id-reference_contents view-display-id-block_1 js-view-dom-id-4d77150e6d26f25e384a75cc8385b63f76b7e75129ab6fd4b63941d8d25506a5"> <div class="view-content"> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-173 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/csm_The_original_team_44dc9ac76a.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-174"> <div class="hmbottombox nobgimage"> <div class="content"><h2>The original team</h2> <p>Jonas af Jochnick, a founder of cosmetics company Oriflame invests in ABC Medicover. Jonas brings with him Fredrik Rågmark, current CEO Medicover Group.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-175"> <div class="hmbottombox nobgimage"> <div class="content"><h2>The first clinic</h2> <p>The first clinic opens in Warsaw in August 1995.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-176 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/csm_The_first_clinic_da683aee9d.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-178 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/baloon.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-179"> <div class="hmbottombox nobgimage"> <div class="content"><h2>A totally new concept</h2> <p>The ABC Medicover introduces a totally new healthcare model based on prepaid healthcare subscriptions offered to companies.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-180"> <div class="hmbottombox nobgimage"> <div class="content"><h2>All under one roof</h2> <p>The ABC Medicover principle is “…all under one roof…” meaning access to medical specialists, laboratory and diagnostic facilities, multilingual medical staff, convenient locations and easy parking.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-181 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/hospital-hands.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-182 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/barista.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-183"> <div class="hmbottombox nobgimage"> <div class="content"><h2>Passion for quality</h2> <p>Bengt Beckmann, passionate about quality and convinced that each client should be treated as an individual, recruits a waitress as one of the first salespeople as he is impressed by her client service.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-184"> <div class="hmbottombox nobgimage"> <div class="content"><h2>Empowerment</h2> <p>ABC Medicover has no services outside Warsaw so it responds to an emergency in southern Poland, renting a helicopter to save Unilever Country Manager’s family member - the cost is equal to the entire marketing budget for the first year. <br /> Unilever remains a Medicover client to this day.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-185 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/helicopter.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-186 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/globe.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-187"> <div class="hmbottombox nobgimage"> <div class="content"><h2>Overseas expertise</h2> <p>As the Medicover business model is totally new in Central Europe, the Medicover investors find an International Strategic Partner - Community Health Plan (CHP) – to help grow the business.<br /> <br /> CHP, founded by Warren Paley, has 25 years of experience. Warren, originally a farmer, whose wife has a serious medical condition is so unhappy with her treatment experience that he decides to spend the rest of his working life, developing a high quality and patient orientated healthcare system. This is the origin of CHP.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-188"> <div class="hmbottombox nobgimage"> <div class="content"><h2>Innovative marketing</h2> <p>With the support of CHP Medicover soon became a pioneer of innovative marketing in Polish healthcare.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-189 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/billboard.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-4 col-md-4 col-sm-6 col-xs-12 box-wrapper image boxNode-190 "> <div class="hmbottombox square "> <div class="boxbgimage" style="background:rgba(0, 0, 0, 0) url(/sites/default/files/box-image/logo.jpg) no-repeat scroll center center / cover "></div> </div> </div> </div> <div class="views-row"> <div class="box-contents custom-width-8 col-md-8 col-sm-6 col-xs-12 none-bg withImage boxNode-191"> <div class="hmbottombox nobgimage"> <div class="content"><h2>Medicover's new logo</h2> <p>Warren Paley was also a contributor to the company rebranding. Thanks to his input, Medicover became the company’s official name and a new logo was introduced.<br /> <br /> The first version was drafted on a piece of napkin, in the clouds, somewhere between the US and Poland. The original Medicover logo (Warren's version), had the word Medicover written across the top of the figure of the little man beneath it. This was significant to Warren because to him it portrayed the company's emphasis on complete "coverage and caring" for the individual.</p> </div> <a class="readmorewrap" href=""></a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </section> </div> </div> </div> <footer> <div class="container region region-footer"> <section id="block-footerlogo" class="col-sm-2 block block-block-content block-block-content9054cab9-81c3-4a73-af56-861c14945f27 clearfix"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><img width="101" alt="" data-entity-type="" data-entity-uuid="" src="/sites/default/files/2019-06/logo.svg" /></p> </div> </section> <nav role="navigation" aria-labelledby="block-siteservices-menu" id="block-siteservices"> <h2 class="visually-hidden" id="block-siteservices-menu">Site services</h2> <ul class="menu menu--site-services nav"> <li class="first"> <a href="/accessibility" data-drupal-link-system-path="node/6">Accessibility</a> </li> <li> <a href="/cookie-policy" data-drupal-link-system-path="node/10">Cookie Policy</a> </li> <li> <a href="/privacy-policy" data-drupal-link-system-path="node/9">Privacy policy</a> </li> <li> <a href="/sitemap" data-drupal-link-system-path="node/11">Site Map</a> </li> <li> <a href="/company-directory" data-drupal-link-system-path="node/587">Company Directory</a> </li> <li class="last"> <a href="">Copyright © 2025</a> </li> </ul> </nav> <nav role="navigation" aria-labelledby="block-socialmenu-menu" id="block-socialmenu"> <h2 class="visually-hidden" id="block-socialmenu-menu">Social menu</h2> <ul class="menu menu--social-menu nav"> <li class="first"> <a href="https://fb.com" class="icon-fb" target="_blank">fb</a> </li> <li> <a href="http://www.linkedin.com" class="icon-li" target="_blank">linkedin</a> </li> <li class="last"> <a href="https://twitter.com" class="icon-tw" target="_blank">twitter</a> </li> </ul> </nav> <section id="block-poweredby" class="block block-block-content block-block-contentf1ad9e96-bf9b-437d-8802-3786a053881e clearfix"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Delivered by <a data-entity-type="" data-entity-uuid="" href="https://www.investisdigital.com/"><img alt=""investis logo"" data-entity-type="file" data-entity-uuid="6a0967cf-b1a1-4678-8db4-fa307ae1a95c" height="12" src="/sites/default/files/inline-images/investis-logo-white_1.png" width="83" /></a></p> </div> </section> </div> </footer> </div> </div> <script type="application/json" data-drupal-selector="drupal-settings-json">{"path":{"baseUrl":"\/","scriptPath":null,"pathPrefix":"","currentPath":"node\/172","currentPathIsAdmin":false,"isFront":false,"currentLanguage":"en"},"pluralDelimiter":"\u0003","google_analytics":{"trackOutbound":true,"trackMailto":true,"trackDownload":true,"trackDownloadExtensions":"7z|aac|arc|arj|asf|asx|avi|bin|csv|doc(x|m)?|dot(x|m)?|exe|flv|gif|gz|gzip|hqx|jar|jpe?g|js|mp(2|3|4|e?g)|mov(ie)?|msi|msp|pdf|phps|png|ppt(x|m)?|pot(x|m)?|pps(x|m)?|ppam|sld(x|m)?|thmx|qtm?|ra(m|r)?|sea|sit|tar|tgz|torrent|txt|wav|wma|wmv|wpd|xls(x|m|b)?|xlt(x|m)|xlam|xml|z|zip"},"externalBaseUrl":"https:\/\/www.medicover.com","bootstrap":{"forms_has_error_value_toggle":1},"user":{"uid":0,"permissionsHash":"d530e6b481a80f8c1d0a8534b5b3b01f4f2014891a7c45a6572a3b5f90a26ef8"}}</script> <script src="/sites/default/files/js/js_PHlhmC58L5Yyi7kwzenQNfKFds8AX2TEUebSrjYQQNw.js"></script> <script src="https://cdn.jsdelivr.net/npm/bootstrap@3.4.1/dist/js/bootstrap.min.js" integrity="sha256-nuL8/2cJ5NDSSwnKD8VqreErSWHtnEP9E7AySL+1ev4=" crossorigin="anonymous"></script> <script src="/sites/default/files/js/js_gomU0VjTrDnclc0VcOU_5dEnJNAlCa1qBm9sAvvJZxY.js"></script> <script src="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/js/bootstrap.min.js"></script> <script src="/sites/default/files/js/js_enSWY1MqVkXzQJNpfixEKmSgVznuZhMolKtdLLgkTEg.js"></script> <script src="//api.alertir.com/afw/javascript/shared/jquery/alertir/jquery.press-1.0.min.js"></script> <script src="//api.alertir.com/afw/javascript/shared/jquery/alertir/jquery.events-1.0.js"></script> <script src="/sites/default/files/js/js_AuycnoN7o3iTp58WnQMru8S224Tic6vl4GbF_YNsrl0.js"></script> </body> </html>

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