Meltwater Community | mCommunity

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card-widget-wrapper quicklink-image" style="--cards-per-row: 3"><a href="https://community.meltwater.com/p/Champions?" class="quicklink__url" tabIndex="0" target="_blank"><figure class><div role="img" aria-label class="lazy quicklink__hero" data-src="https://uploads-us-west-2.insided.com/meltwater-en/attachment/18e54094-fee1-473e-9e5c-d43d22b1d072_thumb.jpg" style="background-image: https://uploads-us-west-2.insided.com/meltwater-en/attachment/18e54094-fee1-473e-9e5c-d43d22b1d072_thumb.jpg"> </div></figure><div class="quicklink__title"><header><h3 class="h3 card-widget-title">mChampions Rewards Program</h3></header><p class="text--meta card-widget-text">Earn tickets to Summit 2025 by helping others!</p></div></a></article><article class="featured-topic quicklink__box card-widget-wrapper quicklink-image" style="--cards-per-row: 3"><a href="https://community.meltwater.com/groups" class="quicklink__url" tabIndex="0" target="_blank"><figure class><div role="img" aria-label class="lazy 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href=\"https:\/\/academy.meltwater.com\/courses\/creating-searches-with-boolean-foundations\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Creating Searches with Boolean: Foundations<\/em><\/a>\u00a0<span style=\"background-color:transparent;color:#2b3346;\"> we reviewed the Boolean operators everyone should know in order to create searches. <\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected.<\/span><\/p><h2>\u00a0<\/h2><h2>How it works:<\/h2><ol><li>Pick at least one scenario listed below and create a mock search.<\/li>\t<li>Add your search as a reply below. No cheating!<\/li>\t<li>Once you post your search, review what other learners have added to see how it compares.<\/li>\t<li>We will PM you the answer key<\/li><\/ol><h2><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/h2><h2><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s Practice<\/span><\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s practice using <\/span><strong>AND, OR, NOT, NEAR, and ONEAR and quotations<\/strong><span style=\"background-color:transparent;color:#2b3346;\">. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 1\u00a0<\/span>\ud83d\udc7d<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention Yoda and Luke Skywalker within 6 words of each other.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 2\u00a0<\/span>\ud83c\udf54<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. These keywords should appear within four words of the keyword drive-through.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 3\u00a0<\/span>\u2708<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention the keywords <\/span><strong>luggage<\/strong><span style=\"background-color:transparent;color:#2b3346;\">,<\/span><strong> carry-ons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, and <\/span><strong>checked bag<\/strong><span style=\"background-color:transparent;color:#2b3346;\"> within 10 words of the keyword <\/span><strong>Delta Airlines<\/strong><span style=\"background-color:transparent;color:#2b3346;\">.<\/span><\/p><p>\u00a0<\/p><p><strong>PLEASE NOTE:<\/strong>\u00a0We apologize in advance for our emojis, we are limited.\u00a0\ud83d\ude07<\/p><p>\u00a0<\/p><p>\u00a0<\/p>","categoryName":"Boolean Wizards Academy Group","categoryId":"57","contentType":"article","featuredImage":"","likes":10,"views":1275,"votes":0,"replyCount":66,"publishedAt":"2022-10-04T16:36:32+00:00","lastActivityAt":"2025-02-28T19:45:46+00:00","lastContributor":{"id":"2073","username":"Jacinda Espinosa","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/48d153af-0cb4-400a-863f-3fc6c3b962a4.png"},"lastPostId":4024,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":false,"publicLabel":"Practice","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"11883"},{"categoryUrl":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57","topicUrl":{"destination":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57\/boolean-practice-3-nested-search-353"},"id":"154","publicId":"353","title":"Boolean Practice 3: Nested Search","content":"<h2><strong>Boolean Practice 3 (Nested Search)<\/strong><\/h2><p>\u00a0<\/p><p>In the course\u00a0<a href=\"https:\/\/academy.meltwater.com\/courses\/creating-searches-with-boolean-foundations\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Creating Searches with Boolean: Foundations<\/em><\/a>\u00a0we reviewed the Boolean operators everyone should know in order to create searches.<\/p><p>Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected.<\/p><h2>\u00a0<\/h2><h2>How it works:<\/h2><ol><li>Pick at least one scenario listed below and create a mock search.<\/li>\t<li>Add your search as a reply below. No cheating!<\/li>\t<li>Once you post your search, review what other learners have added to see how it compares.<\/li>\t<li>We will PM you the answer key<\/li><\/ol><h2>\u00a0<\/h2><h2>Let\u2019s Practice\u00a0<\/h2><p>\u00a0<\/p><p>Let\u2019s practice using<strong> nested searches<\/strong>.<\/p><p>\u00a0<\/p><h3>Scenario 1\u00a0\ud83d\udc75<\/h3><p>Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader.<\/p><p>\u00a0<\/p><h3>Scenario 2\u00a0\ud83c\udf54<\/h3><p>Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru<\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 3\u00a0<\/span>\u2708<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents with the keywords <\/span><strong>luggage<\/strong><span style=\"background-color:transparent;color:#2b3346;\">,<\/span><strong> carry-ons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, and <\/span><strong>checked bag<\/strong><span style=\"background-color:transparent;color:#2b3346;\"> within 10 words of the keyword <\/span><strong>Delta Airlines<\/strong><span style=\"background-color:transparent;color:#2b3346;\">. Documents should not contain the keywords <\/span><strong>travel deals<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, <\/span><strong>coupons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, or <\/span><strong>discounts<\/strong><span style=\"background-color:transparent;color:#2b3346;\">.<\/span><\/p><p><\/p>","categoryName":"Boolean Wizards Academy Group","categoryId":"57","contentType":"article","featuredImage":"","likes":9,"views":1007,"votes":0,"replyCount":62,"publishedAt":"2022-10-04T16:31:32+00:00","lastActivityAt":"2025-02-28T17:00:43+00:00","lastContributor":{"id":"18035","username":"Apismel","avatar":""},"lastPostId":4021,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":false,"publicLabel":"Practice","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"11878"},{"categoryUrl":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57","topicUrl":{"destination":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57\/boolean-practice-1-and-or-not-355"},"id":"156","publicId":"355","title":"Boolean Practice 1: AND OR NOT","content":"<h1><strong>Boolean Practice 1 (AND, OR, NOT)<\/strong><\/h1><p>\u00a0<\/p><p><span style=\"background-color:transparent;color:#2b3346;\">In the course <\/span><a href=\"https:\/\/academy.meltwater.com\/courses\/creating-searches-with-boolean-foundations\" rel=\"noreferrer noopener\" target=\"_blank\"><em>Creating Searches with Boolean: Foundations<\/em><\/a><span style=\"background-color:transparent;color:#2b3346;\"> we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected.<\/span><\/p><p>\u00a0<\/p><h2>How it works:<\/h2><ol><li>Pick at least one scenario listed below and create a mock search.<\/li>\t<li>Add your search as a reply below. No cheating!<\/li>\t<li>Once you post your search, review what other learners have added to see how it compares.<\/li>\t<li>We will PM you the answer key<\/li><\/ol><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><h2><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s Practice<\/span><\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s practice using <\/span><strong>AND, OR, NOT, and quotations<\/strong><span style=\"background-color:transparent;color:#2b3346;\">. <\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><h2><span style=\"background-color:transparent;color:#2b3346;\">Scenario 1\u00a0<\/span>\ud83d\udc75<\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention Princess Leia and Luke Skywalker but don\u2019t mention Darth Vader.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"background-color:transparent;color:#2b3346;\">Scenario 2\u00a0<\/span>\ud83c\udf54<\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. All documents should also include the keyword drive-through.<\/span><\/p><h3>\u00a0<\/h3><h2><span style=\"background-color:transparent;color:#2b3346;\">Scenario 3\u00a0<\/span>\u2708<\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention <\/span><strong>Delta Airlines<\/strong><span style=\"background-color:transparent;color:#2b3346;\"> but not the keywords:<\/span><strong> travel deals<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, <\/span><strong>coupons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, or <\/span><strong>discounts<\/strong><span style=\"background-color:transparent;color:#2b3346;\">.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>","categoryName":"Boolean Wizards Academy Group","categoryId":"57","contentType":"article","featuredImage":"","likes":16,"views":3878,"votes":0,"replyCount":195,"publishedAt":"2022-10-04T16:39:20+00:00","lastActivityAt":"2025-02-28T16:56:20+00:00","lastContributor":{"id":"2073","username":"Jacinda Espinosa","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/48d153af-0cb4-400a-863f-3fc6c3b962a4.png"},"lastPostId":4020,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":false,"publicLabel":"Practice","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"11877"},{"categoryUrl":"https:\/\/community.meltwater.com\/new-to-meltwater-125","topicUrl":{"destination":"https:\/\/community.meltwater.com\/new-to-meltwater-125\/march-new-user-training-workshops-3355"},"id":"1638","publicId":"3355","title":"March New User Training Workshops","content":"<p>If you're new to our platform, this group is your go-to resource for getting started and feeling supported as you learn the ropes.\ud83c\udf89<\/p><p>\u00a0<\/p><p>Here\u2019s how we\u2019re helping you hit the ground running:<br \/>\u00a0<\/p><h4>Monthly Product Training Workshops<\/h4><p>Our expert-led sessions are designed to help you build confidence and skills while learning alongside the Meltwater community.<\/p><p>\u00a0<\/p><p>This month\u2019s training is extra special! Twice a year, we host exciting, <strong>learning-based competitions<\/strong> where participants can win prizes like a <strong>trip to Meltwater Summit in NYC<\/strong> and <strong>Lululemon gear<\/strong>.<\/p><p>This March, we\u2019re launching <strong>Race to Summit<\/strong>, a <strong>global competition<\/strong> where you\u2019ll step into the role of a <strong>Communications Manager<\/strong>, tackling real-world challenges in <strong>brand monitoring, crisis management, and report building<\/strong>. It\u2019s a fun way to <strong>learn, compete, and win!<\/strong>\u00a0<\/p><p><a href=\"https:\/\/community.meltwater.com\/race-to-summit-2025-146\/everything-you-need-to-know-about-the-race-to-summit-2025-3348\"><strong><u>Learn more here.<\/u><\/strong><\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p><h2>\ud83d\udcc5 March Training Schedule:<\/h2><p>\u00a0<\/p><h3>\ud83d\udd58EST Timezone (AM Sessions)\/ CET (PM Sessions):<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-getting-started-with-media-monitoring-827\"><u>Getting Started with Media Monitoring<\/u><\/a> - March 11th\u00a0<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-getting-started-with-media-monitoring-838\"><u>Getting Started with Media Monitoring<\/u><\/a>- March 14th <em>(Due to high demand, we\u2019ve added a second session!)<\/em><\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-monitoring-a-brand-crisis-830\"><u>Monitoring a Brand Crisis<\/u><\/a>- March 18th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-building-brand-and-campaign-reports-834\"><u>Building Brand and Campaign Reports<\/u><\/a> - March 25th<\/li><\/ul><p>\u00a0<\/p><h3>\ud83d\udd58Advanced Product Workshops:<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-advanced-boolean-search-techniques-829\"><u>Advanced Boolean Search Techniques<\/u><\/a>- March 13th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-creating-and-managing-a-brand-ambassador-program-832\"><u>Creating and Managing a Brand Ambassador Program<\/u><\/a>- March 20th<\/li><\/ul><p>\u00a0<\/p><h3>\ud83c\udf0f Asia Pacific Timezone Friendly:<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-hour-getting-started-with-media-monitoring-828\"><u>Getting Started with Media Monitoring<\/u><\/a> - March 12th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-hour-monitoring-a-brand-crisis-831\"><u>Monitoring a Brand Crisis<\/u><\/a>- March 19th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-hour-building-brand-and-campaign-reports-835\"><u>Building Brand and Campaign Reports<\/u><\/a>- March 25th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-workshop-creating-and-managing-a-brand-ambassador-program-833\"><u>Creating and Managing a Brand Ambassador Program<\/u><\/a>- March 21st<\/li><\/ul><p>\u00a0<\/p><h3>\ud83c\udf0eLanguage-Specific Product Workshops:<\/h3><ul><li>French: Join the<a href=\"https:\/\/community.meltwater.com\/groups\/75?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo3NSwidXNlcklkIjowfQ.ni2jgjUVX_VzhwFBiJ_UGRCYOerJ8Z8Ci5HFQ1h9Vwc\"><u> French User Group<\/u><\/a><\/li>\t<li>Dutch: Join the <a href=\"https:\/\/community.meltwater.com\/groups\/83?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo4MywidXNlcklkIjowfQ.BqWI0Wsj8i43zhLUXcACxPt-9DgY2dHQz-bSSlQLgCI\"><u>Benelux User Group<\/u><\/a><\/li>\t<li>German: Join the <a href=\"https:\/\/community.meltwater.com\/groups\/72?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo3MiwidXNlcklkIjowfQ._d6QvIG-1XI6RZNVVu_DBH-f7Eq1LdSrGbGiokiFYRk\"><u>DACH User Group<\/u><\/a><\/li>\t<li>Japanese: Join the <a href=\"https:\/\/community.meltwater.com\/groups\/86?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo4NiwidXNlcklkIjowfQ.UxpRxG4B-mmqc6nN4wld_BHERgBZcTk6f22lD-eVv0U\"><u>Japanese User Group<\/u><\/a><\/li><\/ul><p>\u00a0<\/p><h3>\u00a0<\/h3><h4>\ud83d\udcac Have Questions? Speak with Us Live!<\/h4><p><br \/>Join our Open CSM Office Hours, where our Customer Success Managers (CSMs) are available to answer questions and provide live support. Attend as many sessions as you need!<\/p><ul><li><strong>Americas:<\/strong> <a href=\"https:\/\/community.meltwater.com\/events\/customer-success-office-hours-839\"><strong>Register Here<\/strong><\/a> <em>(Wednesdays at 12:00 PM EST)<\/em><\/li>\t<li><strong>Australia:\u00a0<u><a href=\"https:\/\/community.meltwater.com\/events\/apac-customer-success-office-hours-840\">Register Here<\/a><\/u><\/strong><strong>-<\/strong><em> (March 27th)\u00a0<\/em><\/li><\/ul><p>\u00a0<\/p><p><em>Select the date and time on the Zoom registration page.<\/em><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>We\u2019re excited to have you in the Meltwater community and can\u2019t wait to help you get started! \ud83d\ude80 Let us know if you have any questions in the comments below.<\/p><p>\u00a0<\/p><p><strong>See you in a session soon!<\/strong><\/p>","categoryName":"New to Meltwater","categoryId":"125","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/b78e7d4b-e5fd-484f-ac08-5815e0341a7f_thumb.png","likes":3,"views":61,"votes":0,"replyCount":2,"publishedAt":"2025-02-25T21:51:37+00:00","lastActivityAt":"2025-02-28T02:02:38+00:00","lastContributor":{"id":"17848","username":"Ramilyn Laysa","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7587d292-576f-4464-8a9e-2576d6ee7eef.png"},"lastPostId":4011,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":true,"publicLabel":"Workshops","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"2 days ago","lastReplyPublicId":"11857"},{"categoryUrl":"https:\/\/community.meltwater.com\/use-case-toolkits-132","topicUrl":{"destination":"https:\/\/community.meltwater.com\/use-case-toolkits-132\/crisis-and-risk-management-toolkit-3147"},"id":"1548","publicId":"3147","title":"Crisis and Risk Management Toolkit","content":"<p><span style=\"color:#000000;\">In today\u2019s fast-paced media environment, organizations must be prepared to handle unexpected events quickly and effectively. The Crisis and Risk Management Toolkit is designed to provide you with the insights, tools, and resources needed to navigate crises, mitigate potential risks, and safeguard your organization\u2019s reputation.<\/span><\/p><div class=\"widget-toc toc_root\"><ul><li><a href=\"#Step+1:+Prep+Work\">Step 1: Prep Work<\/a><\/li>\t<li><a href=\"#Step+2:%C2%A0Create+a+Custom+Category+in+Explore\">Step 2:\u00a0Create a Custom Category in Explore<\/a><\/li>\t<li><a href=\"#Step+3:+Apply+your+Custom+Category\">Step 3: Apply your Custom Category<\/a><\/li>\t<li><a href=\"#Step+4:+Save+your+new+search\">Step 4: Save your new search<\/a><\/li>\t<li><a href=\"#Step+5:+Set+up+alerts%C2%A0\">Step 5: Set up alerts\u00a0<\/a><\/li>\t<li><a href=\"#Step+6:+Monitor+in+real-time\">Step 6: Monitor in real-time<\/a><\/li>\t<li><a href=\"#Step+7:+Share+your+Insights\">Step 7: Share your Insights<\/a><\/li><\/ul><\/div><h2 id=\"Step+1:+Prep+Work\">Step 1: Prep Work<\/h2><p>Create your Crisis Search using the <a href=\"https:\/\/drive.google.com\/file\/d\/1hhoh9l97q6T8-CZvAUMisoJO0IKcfu1a\/view\">crisis monitoring checklist<\/a>. This checklist includes questions to get you thinking about the crises that could happen to your brand, industry, or organization. Additionally, we provide prompts for you to use with the AI Search Assistant to help create your search.<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/b57d17d2-9d99-49a4-97ae-3163d1eb6b4a.png\" width=\"198\" \/><\/figure><h2 id=\"Step+2:\u00a0Create+a+Custom+Category+in+Explore\">Step 2:\u00a0Create a Custom Category in Explore<\/h2><p>Before creating your custom category, you must have an existing saved search. Since crises often involve a specific brand or organization, create a brand search using the <a href=\"https:\/\/academy.meltwater.com\/pages\/brand-monitoring-use-case\">Brand Monitoring Toolkit<\/a>.\u00a0<\/p><p>\u00a0<\/p><p>Once you\u2019ve created your brand search, create\u00a0a custom category.<\/p><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/ayvz7cjpl4\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/5343265-custom-categories-in-explore\">How to Guide<\/a>.\u00a0<\/p><p>\u00a0<\/p><h2 id=\"Step+3:+Apply+your+Custom+Category\">Step 3: Apply your Custom Category<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/sudn3raysv\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/5343265-custom-categories-in-explore#h_45d09d73d6\">How to Guide<\/a>.\u00a0<\/p><p>\u00a0<\/p><h2 id=\"Step+4:+Save+your+new+search\">Step 4: Save your new search<\/h2><p>After applying your Custom Category to your original saved search, the results will update. To save these new results, it is important to save them as a new search.\u00a0<\/p><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/d6prk7tu6d\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+5:+Set+up+alerts\u00a0\">Step 5: Set up alerts\u00a0<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/m5k167nyhu\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/4723221-getting-started-with-alerts\">How to Guide<\/a>. You can also integrate your alerts with <a href=\"https:\/\/help.meltwater.com\/en\/articles\/4857054-setting-up-alerts-with-meltwater-s-integration-for-slack\">Slack<\/a> or <a href=\"https:\/\/help.meltwater.com\/en\/articles\/5360376-setting-up-alerts-with-microsoft-teams-integration\">Microsoft Teams<\/a>.<\/p><p>\u00a0<\/p><h2 id=\"Step+6:+Monitor+in+real-time\">Step 6: Monitor in real-time<\/h2><p>Check out our Monitoring Toolkit:<\/p><p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/monitoring-daily-media-toolkit-2951\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+7:+Share+your+Insights\">Step 7: Share your Insights<\/h2><p>Learn more about creating and sharing reports with our Reporting Toolkit:<\/p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/reporting-stakeholder-engagement-toolkit-2949\"><\/oembed><p>\u00a0<\/p><p>\u00a0<\/p>","categoryName":"Use Case Toolkits","categoryId":"132","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/c881adbd-9cf9-4e1d-8712-07ce6933d146_thumb.png","likes":3,"views":69,"votes":0,"replyCount":3,"publishedAt":"2025-01-10T15:34:37+00:00","lastActivityAt":"2025-02-25T14:05:02+00:00","lastContributor":{"id":"271","username":"Maria Dehne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/545d90e1-34ea-4a63-897f-35b1368840b2.png"},"lastPostId":3968,"author":{"id":"7026","username":"Cheyenne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7658bb56-119e-4b21-a956-541b6db3e726.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"4 days ago","lastReplyPublicId":"11737"},{"categoryUrl":"https:\/\/community.meltwater.com\/groupe-mcommunity-en-francais-75","topicUrl":{"destination":"https:\/\/community.meltwater.com\/groupe-mcommunity-en-francais-75\/sessions-de-formation-produit-de-mars-3322"},"id":"1626","publicId":"3322","title":"Sessions de formation produit de mars","content":"<p>Bonjour \u00e0 tous,<\/p><p>Nous sommes ravis de vous inviter \u00e0 une s\u00e9rie de sessions de formation interactives pour nos utilisateurs francophones\u202f! Que vous soyez d\u00e9butant ou que vous souhaitiez rafra\u00eechir vos comp\u00e9tences, ces sessions vous fourniront les outils essentiels pour optimiser votre exp\u00e9rience avec Meltwater\u202f!<\/p><p>\u00a0<\/p><h3><strong>Formation pour les nouveaux utilisateurs :<\/strong><\/h3><ul><li>\t<p><strong><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-les-produits-fondements-du-suivi-des-medias-819\">Formation sur les produits: Fondements du suivi des m\u00e9dias<\/a><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-les-produits-fondements-du-suivi-des-medias-819\">-<\/a>\u00a0March 14th<\/strong><\/p>\t<\/li>\t<li>\t<p><strong><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-le-produit-premiers-pas-avec-les-alertes-et-les-moniteurs-820\">Formation sur le produit : Premiers pas avec les alertes et les moniteurs<\/a>\u00a0- March 21st<\/strong><\/p>\t<\/li>\t<li>\t<p><strong><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-le-produit-premiers-pas-avec-la-creation-de-rapports-821\">Formation sur le produit: Premiers pas avec la cr\u00e9ation de rapports<\/a>- March 28th<\/strong><\/p>\t<\/li><\/ul><p>\u00a0<\/p><h3><strong>Formation avanc\u00e9e sur les produits :<\/strong><\/h3><ul><li><strong><a href=\"https:\/\/community.meltwater.com\/events\/atelier-produit-maitriser-les-recherches-avancees-818\">Atelier Produit : Maitriser les recherches avanc\u00e9es<\/a>-\u00a0March 12th<\/strong><\/li><\/ul><p>\u00a0<\/p><hr \/><p>\u00a0<\/p><h3>Formation suppl\u00e9mentaire en anglais :<\/h3><ul><li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-advanced-boolean-search-techniques-829\">Advanced Boolean Search Techniques<\/a>-<\/strong> <strong>March 13th<\/strong><\/li>\t<li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-creating-and-managing-a-brand-ambassador-program-832\">Creating and Managing a Brand Ambassador Program<\/a>-<\/strong> <strong>March 20th<\/strong><\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p><p>Si vous souhaitez en savoir plus sur comment d\u00e9buter votre parcours de surveillance m\u00e9diatique, n'h\u00e9sitez pas \u00e0 consulter notre bo\u00eete \u00e0 outils de surveillance de marque ci-dessous :<\/p><p><strong><a href=\"https:\/\/academy.meltwater.com\/pages\/boite-a-outils-pour-la-surveillance-de-la-marque\">https:\/\/academy.meltwater.com\/pages\/boite-a-outils-pour-la-surveillance-de-la-marque<\/a><\/strong><\/p><p>\u00a0<\/p><p>Nous avons h\u00e2te d'apprendre avec vous\u202f!<\/p>","categoryName":"Groupe mCommunity en fran\u00e7ais","categoryId":"75","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/17da2f0e-b5b4-4eeb-868d-98d0c5276e2d_thumb.png","likes":3,"views":30,"votes":0,"replyCount":1,"publishedAt":"2025-02-24T09:00:47+00:00","lastActivityAt":"2025-02-25T14:04:43+00:00","lastContributor":{"id":"271","username":"Maria Dehne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/545d90e1-34ea-4a63-897f-35b1368840b2.png"},"lastPostId":3967,"author":{"id":"2076","username":"Zach_Lepard","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/a1d8509e-846f-42ca-95f9-ca49e9f6fae7.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"4 days ago","lastReplyPublicId":"11736"},{"categoryUrl":"https:\/\/community.meltwater.com\/d-a-ch-community-gruppe-72","topicUrl":{"destination":"https:\/\/community.meltwater.com\/d-a-ch-community-gruppe-72\/produktschulungen-im-maerz-3321"},"id":"1625","publicId":"3321","title":"Produktschulungen im M\u00e4rz","content":"<p>Hallo zusammen,<\/p><p>Wir freuen uns, Sie zu einer Schulungssession f\u00fcr unsere deutschsprachigen Nutzer einzuladen! Egal, ob Sie Anf\u00e4nger sind oder Ihre Kenntnisse auffrischen m\u00f6chten, diese Session wird Ihnen die wesentlichen Werkzeuge an die Hand geben, um Ihre Erfahrung mit Meltwater zu optimieren!<\/p><p>\u00a0<\/p><h3>Deutsches Training:<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/erste-schritte-mit-explore-media-monitoring-824\"><strong>Erste Schritte mit Explore (Media Monitoring)<\/strong><\/a>\u00a0-<strong>March 13th<\/strong><\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/erste-schritte-mit-benachrichtigungen-und-monitoren-825\"><strong>Erste Schritte mit Benachrichtigungen und Monitoren<\/strong>-<\/a> <strong>March 20th<\/strong><\/li>\t<li><strong><a href=\"https:\/\/community.meltwater.com\/events\/erste-schritte-bei-der-erstellung-von-berichten-826\">Erste Schritte bei der Erstellung von Berichten<\/a>- March 27th<\/strong><\/li><\/ul><p>\u00a0<\/p><h3>Zus\u00e4tzliche Schulung auf Englisch:<\/h3><ul><li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-advanced-boolean-search-techniques-829\">Advanced Boolean Search Techniques<\/a>-<\/strong> <strong>March 13th<\/strong><\/li>\t<li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-creating-and-managing-a-brand-ambassador-program-832\">Creating and Managing a Brand Ambassador Program<\/a>-<\/strong> <strong>March 20th<\/strong><\/li><\/ul><p>\u00a0<\/p><p>Wenn Sie mehr dar\u00fcber erfahren m\u00f6chten, wie Sie Ihre Medien\u00fcberwachung starten k\u00f6nnen, werfen Sie gerne einen Blick in unser Toolkit zur Marken\u00fcberwachung:\u00a0<a href=\"https:\/\/academy.meltwater.com\/pages\/Toolkit-zur-Marken%C3%BCberwachung\">Toolkit zur Marken\u00fcberwachung<\/a><\/p><p>\u00a0<\/p><p>Wir freuen uns darauf, gemeinsam mit Ihnen zu lernen!<\/p>","categoryName":"D-A-CH Community Gruppe","categoryId":"72","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/5c3486f0-0dc2-445d-bc1e-05ccfaf8a83f_thumb.png","likes":1,"views":47,"votes":0,"replyCount":0,"publishedAt":"2025-02-24T09:00:12+00:00","lastActivityAt":"2025-02-24T09:00:12+00:00","lastContributor":{"id":"2076","username":"Zach_Lepard","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/a1d8509e-846f-42ca-95f9-ca49e9f6fae7.png"},"lastPostId":0,"author":{"id":"2076","username":"Zach_Lepard","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/a1d8509e-846f-42ca-95f9-ca49e9f6fae7.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"6 days ago"},{"categoryUrl":"https:\/\/community.meltwater.com\/use-case-toolkits-132","topicUrl":{"destination":"https:\/\/community.meltwater.com\/use-case-toolkits-132\/industry-market-research-toolkit-3022"},"id":"1494","publicId":"3022","title":"Industry & Market Research Toolkit","content":"<p><span style=\"color:#000000;\">Monitoring industry and market research using Meltwater involves leveraging the platform\u2019s advanced media monitoring, reporting, and analytics features to stay informed about trends, competitors, and industry developments. Here\u2019s how you can do it effectively:<\/span><\/p><div class=\"widget-toc toc_root\"><ul><li><a href=\"#Step+1:%C2%A0Identify+the+questions+you+want+to+answer\">Step 1:\u00a0Identify the questions you want to answer<\/a><\/li>\t<li><a href=\"#Step+2:%C2%A0Identify+search+terms\">Step 2:\u00a0Identify search terms<\/a><\/li>\t<li><a href=\"#Step+3:%C2%A0Build+your+Industry+Search\">Step 3:\u00a0Build your Industry Search<\/a><\/li>\t<li><a href=\"#Step+4:%C2%A0Filter+your+search\">Step 4:\u00a0Filter your search<\/a><\/li>\t<li><a href=\"#Step+5:%C2%A0Understand+your+results\">Step 5:\u00a0Understand your results<\/a><\/li>\t<li><a href=\"#Step+6:+Save+your+search\">Step 6: Save your search<\/a><\/li>\t<li><a href=\"#Step+7:+Tracking+and+Monitoring\">Step 7: Tracking and Monitoring<\/a><\/li>\t<li><a href=\"#Step+8:+Share+Insights+&amp;+Reporting\">Step 8: Share Insights &amp; Reporting<\/a><\/li><\/ul><\/div><p>\u00a0<\/p><h2 id=\"Step+1:\u00a0Identify+the+questions+you+want+to+answer\">Step 1:\u00a0Identify the questions you want to answer<\/h2><p><span style=\"color:#000000;\">Once you determine the question, use it as a prompt with our AI Search Assistant.<\/span><\/p><ul><li><span style=\"color:#000000;\">What are the top trends in my industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">Which companies or brands are leading in this space?<\/span><\/li>\t<li><span style=\"color:#000000;\">What are the new innovations or technologies being discussed?<\/span><\/li>\t<li><span style=\"color:#000000;\">What are my competitors doing?<\/span><\/li>\t<li><span style=\"color:#000000;\">How is my brand being perceived in the industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">Who are the key influencers in this industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">What is the public sentiment around my industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">Which publications or media outlets are covering my industry the most?<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Tip:\u00a0<\/strong>When you\u2019re unsure what questions need to be answered, look at the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/4064544-getting-to-know-explore-widgets-overview-tab#h_c077e2f604\">Everything Cloud<\/a> in your existing brand search. This is filled with topics and keywords used most frequently in your Brand Search\u2019s results (people, places, and things).\u00a0<\/span><\/p><p>\u00a0<\/p><h2 id=\"Step+2:\u00a0Identify+search+terms\"><span style=\"color:#000000;\">Step 2:\u00a0Identify search terms<\/span><\/h2><p>If you're new to Industry\u00a0Monitoring, we\u2019ve created a\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1KQPJ1POchCBYPFShmeQXgl7XwPa5n9rC\/view?usp=sharing\">digital checklist<\/a>\u00a0that introduces you to key elements you can include in your searches. It's beneficial to complete this worksheet before diving into the Explore. You will be able to prompt the AI Search Assistant with this information.<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/428f1448-1e7f-405d-a788-0edd87c1ff81.png\" width=\"223\" \/><\/figure><p>\u00a0<\/p><h2 id=\"Step+3:\u00a0Build+your+Industry+Search\">Step 3:\u00a0Build your Industry Search<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/upz7nlizpg\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/9048432-getting-started-with-the-ai-search-assistant\">How to Guide<\/a><\/p><p>\u00a0<\/p><h2 id=\"Step+4:\u00a0Filter+your+search\">Step 4:\u00a0Filter your search<\/h2><p><span style=\"color:#000000;\">It is rare a new search comes out perfect on the first try; it will likely require some tweaks. <\/span><\/p><ul><li><a href=\"https:\/\/meltwater-3.wistia.com\/medias\/1a0sg692h2\">Narrow your search results<\/a>\u00a0(too many or not enough relevant results)<\/li>\t<li><a href=\"https:\/\/meltwater-3.wistia.com\/medias\/4w6ttkuuaw\">Expand your search results<\/a>\u00a0(not enough mentions or missing mentions)<\/li>\t<li><a href=\"https:\/\/meltwater-3.wistia.com\/medias\/0qj45ajea1\">Filter your search results<\/a>\u00a0<\/li><\/ul><p>\u00a0<\/p><h2 id=\"Step+5:\u00a0Understand+your+results\">Step 5:\u00a0Understand your results<\/h2><p>Monitor mentions of key trends and technologies within your industry using <a href=\"https:\/\/help.meltwater.com\/en\/articles\/9939820-explore-brand-analytics-with-tab-level-ai-insights\">Explore\u2019s Brand Analytics.<\/a> Track <strong>narratives<\/strong>, <strong>sentiment<\/strong>, and <strong>engagement<\/strong> highlighting market shifts, new technologies, and evolving consumer behavior.<\/p><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/71jxow97uo\"><\/oembed><\/p><p>\u00a0<\/p><p>\u00a0<\/p><h2 id=\"Step+6:+Save+your+search\">Step 6: Save your search<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/zg0zyexg3h\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+7:+Tracking+and+Monitoring\">Step 7: Tracking and Monitoring<\/h2><p>Once you save a search, you have three options to track and monitor your brand or reputation. Check out the Toolkit:<\/p><p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/monitoring-daily-media-toolkit-2951\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+8:+Share+Insights+&amp;+Reporting\">Step 8: Share Insights &amp; Reporting<\/h2><p>Check out the Reporting Toolkit to learn more:<\/p><p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/reporting-stakeholder-engagement-toolkit-2949\"><\/oembed><\/p><p>\u00a0<\/p>","categoryName":"Use Case Toolkits","categoryId":"132","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/efaf1072-514c-42c0-8ee6-39042d873432_thumb.png","likes":3,"views":120,"votes":0,"replyCount":2,"publishedAt":"2024-11-21T18:05:29+00:00","lastActivityAt":"2025-02-21T19:17:26+00:00","lastContributor":{"id":"7026","username":"Cheyenne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7658bb56-119e-4b21-a956-541b6db3e726.png"},"lastPostId":3962,"author":{"id":"7026","username":"Cheyenne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7658bb56-119e-4b21-a956-541b6db3e726.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"8 days ago","lastReplyPublicId":"11691"},{"categoryUrl":"https:\/\/community.meltwater.com\/new-to-meltwater-125","topicUrl":{"destination":"https:\/\/community.meltwater.com\/new-to-meltwater-125\/split-of-coverage-3326"},"id":"390","publicId":"3326","title":"Split of coverage","content":"<p>We would like to see a percentage of our coverage is national\/consumer\/regional\/trade, is there a way to easily do this?<\/p>","categoryName":"New to Meltwater","categoryId":"125","contentType":"question","featuredImage":"","likes":2,"views":27,"votes":0,"replyCount":1,"publishedAt":"2025-02-19T12:56:03+00:00","lastActivityAt":"2025-02-19T19:10:47+00:00","lastContributor":{"id":"775","username":"C.Rice","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/2cf7ad7f-e170-42ee-927b-4d98fbb9e349.png"},"lastPostId":1084,"author":{"id":"17666","username":"daniifinch","avatar":""},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"10 days ago","lastReplyPublicId":"11666"},{"categoryUrl":"https:\/\/community.meltwater.com\/expertswithinsights-103","topicUrl":{"destination":"https:\/\/community.meltwater.com\/expertswithinsights-103\/expertswithinsights-10-unconventional-ways-to-level-up-in-2025-3318"},"id":"1622","publicId":"3318","title":"#ExpertsWithInsights: 10 Unconventional Ways to Level Up in 2025","content":"<p>If you\u2019re a marketer like myself, stepping into 2025 may have felt less like a smooth stride and more like running on ice. The fast pace and endless to-do lists that come with the new year can be overwhelming, but I\u2019m determined to channel all that momentum into fresh opportunities, bold strategies, and a high-energy approach to the new year.<\/p><p><br \/>Whether you\u2019re looking to level up professionally, shake up your creative process, or expand your horizons, 2025 is brimming with potential. Here are ten bold, exciting, and maybe even questionable ways I plan to make the most of the year ahead. You\u2019re invited to join me on this adventure of breaking routines, sparking creativity, and finding growth in unconventional places!<\/p><p>\u00a0<\/p><h3>Send a Cold DM to Someone You Admire<\/h3><p>Leena Nair, Chanel\u2019s Global CEO, recently gave a <a href=\"https:\/\/www.youtube.com\/watch?v=UIJUgnykkOA\" rel=\"nofollow ugc\">fascinating interview<\/a> at Stanford Graduate School of Business, where she shared how bold, intentional networking helped to shape her career. In the early days, she would reach out to inspiring people she read about\u2014across industries, not just fashion\u2014and ask for advice. Her biggest takeaway was that curiosity and humility open doors that credentials alone can\u2019t.<\/p><p>She credits this approach with helping her gain insights, build unexpected connections, and even land key opportunities that propelled her forward. You don\u2019t have to wait for formal introductions, sometimes a well-crafted LinkedIn DM or email can spark mentorship, collaboration, or even a career shift. Not everyone will respond, but the ones who do could change everything. If you take the leap and reach out to those who\u2019ve paved the way, you might just find your own path too.<\/p><p>\u00a0<\/p><h3>A\/B Test Your Personal Brand<\/h3><p>Think of your LinkedIn or portfolio website like a campaign. As marketers, we\u2019re always A\/B testing the best approaches for our ads and content, and your personal brand shouldn\u2019t be the exception. You\u2019re never going to find a better \u201cproduct\u201d to experiment with than yourself!\u00a0<\/p><p>Test different types of content, visuals, or tones to see what resonates best with your audience. Your personal brand should evolve with you, but tasks like these often end up on the backburner. Track your engagement and adapt\u2014if you\u2019re a marketer, you should know how to market yourself!<\/p><p>\u00a0<\/p><h3>Study Viral Flops (and What Went Right Anyway)<\/h3><p>Remember when Pepsi\u2019s 2017 Kendall Jenner ad tried to position the brand as a unifying force in social justice protests\u2026and completely flopped? The ad showed Jenner handing a police officer a Pepsi to seemingly solve tensions at a protest, and was widely criticized for trivializing real activism. It became an instant case study in how not to engage with social movements. \u00a0Ultimately, intentions mean nothing if the execution is tone-deaf.<\/p><p>Studying viral flops (like this marketing-focused example) isn\u2019t just about pointing out failures, it\u2019s about understanding why they went wrong and what lessons you can take. Look at what triggered the backlash, how the brand responded (or didn\u2019t), and what the long-term impact was. Did they apologize? Did they learn from it, or did they double down? Was the original idea actually solid, but just poorly executed? Viral failures often have valuable takeaways, so you shouldn\u2019t just study successes; you should study what not to do.<\/p><p>\u00a0<\/p><h3>Get Niche with Your Newsletters<\/h3><p>Do you ever feel like every marketing newsletter you\u2019re subscribed to is pushing the exact same content? It\u2019s great to stay updated with your industry\u2019s news, but it\u2019s time for a little variety, don\u2019t you think? One option is to ditch the mainstream marketing publications to focus on niche social media accounts and newsletters.\u00a0<\/p><p>After a while, you don\u2019t need to read the same repackaged generic marketing advice over and over. It\u2019s time to dig deep into our specific demographics, industries, and markets. Hyper-focused sources can provide offbeat perspectives that challenge your usual thinking. Be picky. Your attention is valuable, so only select accounts and publications that excite you.\u00a0<\/p><p>Some of my recent favorites are the <a href=\"https:\/\/www.quantious.com\/newsletter\" rel=\"nofollow ugc\">Weekly Tech Roundup from Quantious<\/a> (A shameless plug here, I run this newsletter!), <a href=\"https:\/\/www.instagram.com\/databutmakeitfashion\/?hl=en\" rel=\"nofollow ugc\">Data But Make it Fashion<\/a>, <a href=\"https:\/\/afterschool.substack.com\/\" rel=\"nofollow ugc\">After School by Casey Lewis<\/a>, and <a href=\"https:\/\/www.milkkarten.net\/\" rel=\"nofollow ugc\">Link in Bio by Rachel Karten<\/a>, but I\u2019m always looking for my next fixation. Share your favorite, off-the-beaten-path examples in the comments!\ud83d\udc47<\/p><p>\u00a0<\/p><h3>Say \u201cNo\u201d More Often<\/h3><p>In 2025, we are prioritizing our wellness, and that includes setting boundaries. For many of us, this means embracing the power of \u201cno\u201d when opportunities don\u2019t align with our goals. Always saying \u201cyes\u201d might feel like a path to growth, but it typically just leads to burnout, resentment, and spreading yourself too thin on things that don\u2019t actually serve you.<\/p><p>When you commit to something that drains your energy or adds unnecessary stress, you\u2019re saying \u201cno\u201d to things that truly matter, whether that\u2019s personal time, creative space, or meaningful opportunities. Protecting your time isn\u2019t selfish; it\u2019s strategic.\u00a0<\/p><p>Stop defaulting to \u201cyes\u201d out of obligation or FOMO. Ask yourself: Does this align with my goals? Will this bring value to my life? Do I actually want to do this? If the answer isn\u2019t a resounding yes, you have permission to walk away.\u00a0<\/p><p>\u00a0<\/p><h3>Plan a Reverse Vision Board<\/h3><p>It\u2019s time to let go of toxic positivity. Much like the power of \u201cno,\u201d it\u2019s okay to clearly identify what\u2019s not serving you. Instead of mapping out everything you want to achieve, try flipping the script: <strong>create a collage or list of things you absolutely don\u2019t want in your life.<\/strong> It\u2019s a little funny, but a surprisingly effective way to set boundaries and clarify your priorities.<\/p><p>Here\u2019s what I\u2019m staying away from in 2025:\u00a0<\/p><ul><li><strong>Corporate jargon: <\/strong>I want my messages to be clear and sharp. When was the last time it was necessary to say \u201clow-hanging fruit\u201d? No more \u201cboiling the ocean\u201d, \u201cherding cats\u201d, \u201cjumping the shark\u201d, or \u201ctrimming the fat\u201d. If anyone tells me we need to \u201clevel-set\u201d before we \u201ctouch base,\u201d I\u2019m muting the conversation. <strong>Did I miss any jargon that you despise? Let\u2019s absolutely circle back to this in the comments\u2026<\/strong><\/li>\t<li><strong>Uber Eats:<\/strong> Did you know that <a href=\"https:\/\/www.homeruninnpizza.com\/news-blog\/fun-facts\/cooking-habits-gen-z-millennials\/#:~:text=Gen%20Z%20and%20Millennials:%20Cooking,have%20received%20school-based%20guidance.\" rel=\"nofollow ugc\">only 33% of Gen Z\u2019ers<\/a> consider themselves skilled cooks? I refuse to fall victim to that statistic. This year, I\u2019m dusting off my cookbook collection, rediscovering family recipes from my childhood, and vowing to only eat takeout if I\u2019m seated at a restaurant surrounded by good company. When life gets busy, it\u2019s easy to say that there isn\u2019t enough time in the day to cook a great meal. I am now making the time, and making this a priority! No more stress-eating takeout. The app is deleted.<\/li>\t<li><strong>Organizational bins:<\/strong> I recently heard someone say, \u201cYou don\u2019t need more storage, you need less stuff\u201d, and honestly, it hit me. It\u2019s easy to think the solution to clutter is more bins, shelves, or containers, but in reality, no amount of storage can fix an excess of things you don\u2019t actually need. This has changed my approach, focusing on editing down before storing. That said, I live in a small NYC apartment, and minimalism can only take me so far. Smart storage is just as important as decluttering. I love clear bins for easy visibility and stackable containers to maximize vertical space. Organization should make your life easier, not just hide the mess.<\/li><\/ul><p>\u00a0<\/p><h3>Write a \u201cSpite Goal\u201d<\/h3><p>Set an audacious goal in response to a past failure or a comment that stuck with you. Sometimes, the best motivation comes from proving yourself wrong, or proving someone else wrong in a (mostly) healthy way.<\/p><p>For me, it was attempting to order a check at a restaurant in France and getting immediately criticized by my waitress. Let\u2019s be clear\u2014I have nearly 10 years of French lessons under my belt\u2014I know how to ask for the bill. Instead of letting it discourage me, I signed up for French classes again, and am determined to hold my own next time I\u2019m in Cannes.<\/p><p>So, maybe you were told you didn\u2019t have the right skills for a job you wanted. Maybe someone dismissed your creative idea as unrealistic. Maybe a throwaway comment about your abilities still lingers in your head. Take that one piece of feedback you can\u2019t forget and turn that doubt into motivation. <em>Let the doubt fuel you, but let the success be yours.<\/em><\/p><p>\u00a0<\/p><h3>Revisit Your Cringiest Work<\/h3><p>We all have an old project we\u2019d rather not see again\u2014the one that makes us instinctively cringe when we stumble across it. But instead of burying it forever, dig it up, reflect on your progress, and identify ways to apply that growth to your current work.<\/p><p>I used to dread looking back at my old work. Whether it was an awkwardly worded press release (I had a lot of those) or a design choice that now feels embarrassing, my first instinct was always to delete and pretend it never happened. But when I actually take a second to compare my past work to where I am now, I see proof of real progress.<\/p><p>We\u2019re always so caught up in the areas we need to improve that it\u2019s easy to lose track of how much we\u2019ve already grown. Instead of beating yourself up over the quality of your past work, focus on how much easier things feel now, how your instincts have sharpened, and how mistakes that once seemed impossible to avoid are now lessons. What once felt like a masterpiece might now feel amateur, and honestly, that\u2019s exactly the point.\u00a0<\/p><p>If I didn\u2019t post the MOST INSANE tweets when I was 12, I would not be nearly as skilled at social media copywriting today. Like I said in one of my many Twitter rants back in the day, \u201conce a blogger, always a blogger.\u201d If you\u2019re cringing, you\u2019re growing.\u00a0<\/p><p>\u00a0<\/p><h3>Befriend an AI (or Two)<\/h3><p>If you\u2019re not using AI in your work and daily life yet, you\u2019re making things harder than they need to be. AI isn\u2019t here to replace you\u2014it\u2019s here to make you faster, sharper, and more creative. Think of it like a super-efficient coworker who\u2019s always down to help.<\/p><p>Are you struggling with a tough email? Let ChatGPT draft a version to tweak. Designing something? Canva\u2019s AI tools are so helpful in getting a headstart. Need a quick visual? MidJourney can bring your ideas to life in just a few seconds.\u00a0<\/p><p>The trick is learning how to prompt AI to think like you. The more you play around, the better it gets. Learn how to use it to work smarter, not harder. Why pass up an opportunity to make your life a little easier?<br \/>\u00a0<\/p><h3>Learn About a Different Field<\/h3><p>Your best ideas rarely come from inside your comfort zone. Branching out beyond your usual expertise can unlock fresh insights, creative solutions, and unexpected career advantages. Take a course on something outside your daily work, attend a conference in an unfamiliar industry, or explore a webinar on a topic you\u2019ve never considered before.<\/p><p>Not sure where to start? Let\u2019s say you\u2019re an email marketer\u2014why not explore influencer marketing to understand how social collaborations drive engagement? Meltwater\u2019s <a href=\"https:\/\/academy.meltwater.com\/courses\/Social-influencer-marketing-certification\" rel=\"nofollow ugc\">Influencer Marketing Certification<\/a> is a great way to dive in. Or, if you\u2019ve never worked on the agency side, their <a href=\"https:\/\/academy.meltwater.com\/collections\/agency-users\" rel=\"nofollow ugc\">Agency Certification<\/a> offers insights into PR and marketing from a new perspective. Expanding your knowledge outside your core skill set doesn\u2019t just make you more versatile\u2014it makes you more valuable.<\/p><p>\u00a0<\/p><hr \/><p>\u00a0<\/p><p>As we navigate 2025, we\u2019re not just thinking outside the box\u2014we\u2019re reimagining it entirely. This year isn\u2019t just another lap around the sun; it has the potential to be a turning point in your personal or professional life, but only if you\u2019re open to change.\u00a0<\/p><p>Starting the year with this mindset matters because staying comfortable won\u2019t get you anywhere new. The best opportunities often come from trying something unexpected, pushing past hesitation, and saying \u201cyes\u201d to things that scare you a little. Maybe that means finally launching that project, testing a new approach at work, or stepping into a space that feels unfamiliar. The possibilities are endless, but action is what turns them into something real.<\/p><p>So, what\u2019s your first move? The opportunity to make 2025 extraordinary is already in front of you. 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href=\"https:\/\/academy.meltwater.com\/courses\/creating-searches-with-boolean-foundations\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Creating Searches with Boolean: Foundations<\/em><\/a>\u00a0<span style=\"background-color:transparent;color:#2b3346;\"> we reviewed the Boolean operators everyone should know in order to create searches. <\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected.<\/span><\/p><h2>\u00a0<\/h2><h2>How it works:<\/h2><ol><li>Pick at least one scenario listed below and create a mock search.<\/li>\t<li>Add your search as a reply below. No cheating!<\/li>\t<li>Once you post your search, review what other learners have added to see how it compares.<\/li>\t<li>We will PM you the answer key<\/li><\/ol><h2><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/h2><h2><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s Practice<\/span><\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s practice using <\/span><strong>AND, OR, NOT, NEAR, and ONEAR and quotations<\/strong><span style=\"background-color:transparent;color:#2b3346;\">. <\/span><\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 1\u00a0<\/span>\ud83d\udc7d<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention Yoda and Luke Skywalker within 6 words of each other.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 2\u00a0<\/span>\ud83c\udf54<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. These keywords should appear within four words of the keyword drive-through.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 3\u00a0<\/span>\u2708<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention the keywords <\/span><strong>luggage<\/strong><span style=\"background-color:transparent;color:#2b3346;\">,<\/span><strong> carry-ons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, and <\/span><strong>checked bag<\/strong><span style=\"background-color:transparent;color:#2b3346;\"> within 10 words of the keyword <\/span><strong>Delta Airlines<\/strong><span style=\"background-color:transparent;color:#2b3346;\">.<\/span><\/p><p>\u00a0<\/p><p><strong>PLEASE NOTE:<\/strong>\u00a0We apologize in advance for our emojis, we are limited.\u00a0\ud83d\ude07<\/p><p>\u00a0<\/p><p>\u00a0<\/p>","categoryName":"Boolean Wizards Academy Group","categoryId":"57","contentType":"article","featuredImage":"","likes":10,"views":1275,"votes":0,"replyCount":66,"publishedAt":"2022-10-04T16:36:32+00:00","lastActivityAt":"2025-02-28T19:45:46+00:00","lastContributor":{"id":"2073","username":"Jacinda Espinosa","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/48d153af-0cb4-400a-863f-3fc6c3b962a4.png"},"lastPostId":4024,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":false,"publicLabel":"Practice","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"11883"},{"categoryUrl":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57","topicUrl":{"destination":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57\/boolean-practice-3-nested-search-353"},"id":"154","publicId":"353","title":"Boolean Practice 3: Nested Search","content":"<h2><strong>Boolean Practice 3 (Nested Search)<\/strong><\/h2><p>\u00a0<\/p><p>In the course\u00a0<a href=\"https:\/\/academy.meltwater.com\/courses\/creating-searches-with-boolean-foundations\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Creating Searches with Boolean: Foundations<\/em><\/a>\u00a0we reviewed the Boolean operators everyone should know in order to create searches.<\/p><p>Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected.<\/p><h2>\u00a0<\/h2><h2>How it works:<\/h2><ol><li>Pick at least one scenario listed below and create a mock search.<\/li>\t<li>Add your search as a reply below. No cheating!<\/li>\t<li>Once you post your search, review what other learners have added to see how it compares.<\/li>\t<li>We will PM you the answer key<\/li><\/ol><h2>\u00a0<\/h2><h2>Let\u2019s Practice\u00a0<\/h2><p>\u00a0<\/p><p>Let\u2019s practice using<strong> nested searches<\/strong>.<\/p><p>\u00a0<\/p><h3>Scenario 1\u00a0\ud83d\udc75<\/h3><p>Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader.<\/p><p>\u00a0<\/p><h3>Scenario 2\u00a0\ud83c\udf54<\/h3><p>Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru<\/p><p>\u00a0<\/p><h3><span style=\"background-color:transparent;color:#2b3346;\">Scenario 3\u00a0<\/span>\u2708<\/h3><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents with the keywords <\/span><strong>luggage<\/strong><span style=\"background-color:transparent;color:#2b3346;\">,<\/span><strong> carry-ons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, and <\/span><strong>checked bag<\/strong><span style=\"background-color:transparent;color:#2b3346;\"> within 10 words of the keyword <\/span><strong>Delta Airlines<\/strong><span style=\"background-color:transparent;color:#2b3346;\">. Documents should not contain the keywords <\/span><strong>travel deals<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, <\/span><strong>coupons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, or <\/span><strong>discounts<\/strong><span style=\"background-color:transparent;color:#2b3346;\">.<\/span><\/p><p><\/p>","categoryName":"Boolean Wizards Academy Group","categoryId":"57","contentType":"article","featuredImage":"","likes":9,"views":1007,"votes":0,"replyCount":62,"publishedAt":"2022-10-04T16:31:32+00:00","lastActivityAt":"2025-02-28T17:00:43+00:00","lastContributor":{"id":"18035","username":"Apismel","avatar":""},"lastPostId":4021,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":false,"publicLabel":"Practice","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"11878"},{"categoryUrl":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57","topicUrl":{"destination":"https:\/\/community.meltwater.com\/boolean-wizards-academy-group-57\/boolean-practice-1-and-or-not-355"},"id":"156","publicId":"355","title":"Boolean Practice 1: AND OR NOT","content":"<h1><strong>Boolean Practice 1 (AND, OR, NOT)<\/strong><\/h1><p>\u00a0<\/p><p><span style=\"background-color:transparent;color:#2b3346;\">In the course <\/span><a href=\"https:\/\/academy.meltwater.com\/courses\/creating-searches-with-boolean-foundations\" rel=\"noreferrer noopener\" target=\"_blank\"><em>Creating Searches with Boolean: Foundations<\/em><\/a><span style=\"background-color:transparent;color:#2b3346;\"> we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected.<\/span><\/p><p>\u00a0<\/p><h2>How it works:<\/h2><ol><li>Pick at least one scenario listed below and create a mock search.<\/li>\t<li>Add your search as a reply below. No cheating!<\/li>\t<li>Once you post your search, review what other learners have added to see how it compares.<\/li>\t<li>We will PM you the answer key<\/li><\/ol><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><h2><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s Practice<\/span><\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">Let\u2019s practice using <\/span><strong>AND, OR, NOT, and quotations<\/strong><span style=\"background-color:transparent;color:#2b3346;\">. <\/span><\/p><p><span style=\"background-color:transparent;color:#2b3346;\">\u00a0<\/span><\/p><h2><span style=\"background-color:transparent;color:#2b3346;\">Scenario 1\u00a0<\/span>\ud83d\udc75<\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention Princess Leia and Luke Skywalker but don\u2019t mention Darth Vader.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"background-color:transparent;color:#2b3346;\">Scenario 2\u00a0<\/span>\ud83c\udf54<\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. All documents should also include the keyword drive-through.<\/span><\/p><h3>\u00a0<\/h3><h2><span style=\"background-color:transparent;color:#2b3346;\">Scenario 3\u00a0<\/span>\u2708<\/h2><p><span style=\"background-color:transparent;color:#2b3346;\">Find documents that mention <\/span><strong>Delta Airlines<\/strong><span style=\"background-color:transparent;color:#2b3346;\"> but not the keywords:<\/span><strong> travel deals<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, <\/span><strong>coupons<\/strong><span style=\"background-color:transparent;color:#2b3346;\">, or <\/span><strong>discounts<\/strong><span style=\"background-color:transparent;color:#2b3346;\">.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>","categoryName":"Boolean Wizards Academy Group","categoryId":"57","contentType":"article","featuredImage":"","likes":16,"views":3878,"votes":0,"replyCount":195,"publishedAt":"2022-10-04T16:39:20+00:00","lastActivityAt":"2025-02-28T16:56:20+00:00","lastContributor":{"id":"2073","username":"Jacinda Espinosa","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/48d153af-0cb4-400a-863f-3fc6c3b962a4.png"},"lastPostId":4020,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":false,"publicLabel":"Practice","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"11877"},{"categoryUrl":"https:\/\/community.meltwater.com\/new-to-meltwater-125","topicUrl":{"destination":"https:\/\/community.meltwater.com\/new-to-meltwater-125\/march-new-user-training-workshops-3355"},"id":"1638","publicId":"3355","title":"March New User Training Workshops","content":"<p>If you're new to our platform, this group is your go-to resource for getting started and feeling supported as you learn the ropes.\ud83c\udf89<\/p><p>\u00a0<\/p><p>Here\u2019s how we\u2019re helping you hit the ground running:<br \/>\u00a0<\/p><h4>Monthly Product Training Workshops<\/h4><p>Our expert-led sessions are designed to help you build confidence and skills while learning alongside the Meltwater community.<\/p><p>\u00a0<\/p><p>This month\u2019s training is extra special! Twice a year, we host exciting, <strong>learning-based competitions<\/strong> where participants can win prizes like a <strong>trip to Meltwater Summit in NYC<\/strong> and <strong>Lululemon gear<\/strong>.<\/p><p>This March, we\u2019re launching <strong>Race to Summit<\/strong>, a <strong>global competition<\/strong> where you\u2019ll step into the role of a <strong>Communications Manager<\/strong>, tackling real-world challenges in <strong>brand monitoring, crisis management, and report building<\/strong>. It\u2019s a fun way to <strong>learn, compete, and win!<\/strong>\u00a0<\/p><p><a href=\"https:\/\/community.meltwater.com\/race-to-summit-2025-146\/everything-you-need-to-know-about-the-race-to-summit-2025-3348\"><strong><u>Learn more here.<\/u><\/strong><\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p><h2>\ud83d\udcc5 March Training Schedule:<\/h2><p>\u00a0<\/p><h3>\ud83d\udd58EST Timezone (AM Sessions)\/ CET (PM Sessions):<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-getting-started-with-media-monitoring-827\"><u>Getting Started with Media Monitoring<\/u><\/a> - March 11th\u00a0<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-getting-started-with-media-monitoring-838\"><u>Getting Started with Media Monitoring<\/u><\/a>- March 14th <em>(Due to high demand, we\u2019ve added a second session!)<\/em><\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-monitoring-a-brand-crisis-830\"><u>Monitoring a Brand Crisis<\/u><\/a>- March 18th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-hour-building-brand-and-campaign-reports-834\"><u>Building Brand and Campaign Reports<\/u><\/a> - March 25th<\/li><\/ul><p>\u00a0<\/p><h3>\ud83d\udd58Advanced Product Workshops:<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-advanced-boolean-search-techniques-829\"><u>Advanced Boolean Search Techniques<\/u><\/a>- March 13th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-creating-and-managing-a-brand-ambassador-program-832\"><u>Creating and Managing a Brand Ambassador Program<\/u><\/a>- March 20th<\/li><\/ul><p>\u00a0<\/p><h3>\ud83c\udf0f Asia Pacific Timezone Friendly:<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-hour-getting-started-with-media-monitoring-828\"><u>Getting Started with Media Monitoring<\/u><\/a> - March 12th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-hour-monitoring-a-brand-crisis-831\"><u>Monitoring a Brand Crisis<\/u><\/a>- March 19th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-hour-building-brand-and-campaign-reports-835\"><u>Building Brand and Campaign Reports<\/u><\/a>- March 25th<\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/apac-product-workshop-creating-and-managing-a-brand-ambassador-program-833\"><u>Creating and Managing a Brand Ambassador Program<\/u><\/a>- March 21st<\/li><\/ul><p>\u00a0<\/p><h3>\ud83c\udf0eLanguage-Specific Product Workshops:<\/h3><ul><li>French: Join the<a href=\"https:\/\/community.meltwater.com\/groups\/75?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo3NSwidXNlcklkIjowfQ.ni2jgjUVX_VzhwFBiJ_UGRCYOerJ8Z8Ci5HFQ1h9Vwc\"><u> French User Group<\/u><\/a><\/li>\t<li>Dutch: Join the <a href=\"https:\/\/community.meltwater.com\/groups\/83?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo4MywidXNlcklkIjowfQ.BqWI0Wsj8i43zhLUXcACxPt-9DgY2dHQz-bSSlQLgCI\"><u>Benelux User Group<\/u><\/a><\/li>\t<li>German: Join the <a href=\"https:\/\/community.meltwater.com\/groups\/72?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo3MiwidXNlcklkIjowfQ._d6QvIG-1XI6RZNVVu_DBH-f7Eq1LdSrGbGiokiFYRk\"><u>DACH User Group<\/u><\/a><\/li>\t<li>Japanese: Join the <a href=\"https:\/\/community.meltwater.com\/groups\/86?invite=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJncm91cElkIjo4NiwidXNlcklkIjowfQ.UxpRxG4B-mmqc6nN4wld_BHERgBZcTk6f22lD-eVv0U\"><u>Japanese User Group<\/u><\/a><\/li><\/ul><p>\u00a0<\/p><h3>\u00a0<\/h3><h4>\ud83d\udcac Have Questions? Speak with Us Live!<\/h4><p><br \/>Join our Open CSM Office Hours, where our Customer Success Managers (CSMs) are available to answer questions and provide live support. Attend as many sessions as you need!<\/p><ul><li><strong>Americas:<\/strong> <a href=\"https:\/\/community.meltwater.com\/events\/customer-success-office-hours-839\"><strong>Register Here<\/strong><\/a> <em>(Wednesdays at 12:00 PM EST)<\/em><\/li>\t<li><strong>Australia:\u00a0<u><a href=\"https:\/\/community.meltwater.com\/events\/apac-customer-success-office-hours-840\">Register Here<\/a><\/u><\/strong><strong>-<\/strong><em> (March 27th)\u00a0<\/em><\/li><\/ul><p>\u00a0<\/p><p><em>Select the date and time on the Zoom registration page.<\/em><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>We\u2019re excited to have you in the Meltwater community and can\u2019t wait to help you get started! \ud83d\ude80 Let us know if you have any questions in the comments below.<\/p><p>\u00a0<\/p><p><strong>See you in a session soon!<\/strong><\/p>","categoryName":"New to Meltwater","categoryId":"125","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/b78e7d4b-e5fd-484f-ac08-5815e0341a7f_thumb.png","likes":3,"views":61,"votes":0,"replyCount":2,"publishedAt":"2025-02-25T21:51:37+00:00","lastActivityAt":"2025-02-28T02:02:38+00:00","lastContributor":{"id":"17848","username":"Ramilyn Laysa","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7587d292-576f-4464-8a9e-2576d6ee7eef.png"},"lastPostId":4011,"author":{"id":"14","username":"kelly.bebenek","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/27109e88-1993-44ab-9447-02dc5c2f2e0e.png"},"sticky":true,"publicLabel":"Workshops","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"2 days ago","lastReplyPublicId":"11857"},{"categoryUrl":"https:\/\/community.meltwater.com\/use-case-toolkits-132","topicUrl":{"destination":"https:\/\/community.meltwater.com\/use-case-toolkits-132\/crisis-and-risk-management-toolkit-3147"},"id":"1548","publicId":"3147","title":"Crisis and Risk Management Toolkit","content":"<p><span style=\"color:#000000;\">In today\u2019s fast-paced media environment, organizations must be prepared to handle unexpected events quickly and effectively. The Crisis and Risk Management Toolkit is designed to provide you with the insights, tools, and resources needed to navigate crises, mitigate potential risks, and safeguard your organization\u2019s reputation.<\/span><\/p><div class=\"widget-toc toc_root\"><ul><li><a href=\"#Step+1:+Prep+Work\">Step 1: Prep Work<\/a><\/li>\t<li><a href=\"#Step+2:%C2%A0Create+a+Custom+Category+in+Explore\">Step 2:\u00a0Create a Custom Category in Explore<\/a><\/li>\t<li><a href=\"#Step+3:+Apply+your+Custom+Category\">Step 3: Apply your Custom Category<\/a><\/li>\t<li><a href=\"#Step+4:+Save+your+new+search\">Step 4: Save your new search<\/a><\/li>\t<li><a href=\"#Step+5:+Set+up+alerts%C2%A0\">Step 5: Set up alerts\u00a0<\/a><\/li>\t<li><a href=\"#Step+6:+Monitor+in+real-time\">Step 6: Monitor in real-time<\/a><\/li>\t<li><a href=\"#Step+7:+Share+your+Insights\">Step 7: Share your Insights<\/a><\/li><\/ul><\/div><h2 id=\"Step+1:+Prep+Work\">Step 1: Prep Work<\/h2><p>Create your Crisis Search using the <a href=\"https:\/\/drive.google.com\/file\/d\/1hhoh9l97q6T8-CZvAUMisoJO0IKcfu1a\/view\">crisis monitoring checklist<\/a>. This checklist includes questions to get you thinking about the crises that could happen to your brand, industry, or organization. Additionally, we provide prompts for you to use with the AI Search Assistant to help create your search.<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/b57d17d2-9d99-49a4-97ae-3163d1eb6b4a.png\" width=\"198\" \/><\/figure><h2 id=\"Step+2:\u00a0Create+a+Custom+Category+in+Explore\">Step 2:\u00a0Create a Custom Category in Explore<\/h2><p>Before creating your custom category, you must have an existing saved search. Since crises often involve a specific brand or organization, create a brand search using the <a href=\"https:\/\/academy.meltwater.com\/pages\/brand-monitoring-use-case\">Brand Monitoring Toolkit<\/a>.\u00a0<\/p><p>\u00a0<\/p><p>Once you\u2019ve created your brand search, create\u00a0a custom category.<\/p><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/ayvz7cjpl4\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/5343265-custom-categories-in-explore\">How to Guide<\/a>.\u00a0<\/p><p>\u00a0<\/p><h2 id=\"Step+3:+Apply+your+Custom+Category\">Step 3: Apply your Custom Category<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/sudn3raysv\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/5343265-custom-categories-in-explore#h_45d09d73d6\">How to Guide<\/a>.\u00a0<\/p><p>\u00a0<\/p><h2 id=\"Step+4:+Save+your+new+search\">Step 4: Save your new search<\/h2><p>After applying your Custom Category to your original saved search, the results will update. To save these new results, it is important to save them as a new search.\u00a0<\/p><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/d6prk7tu6d\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+5:+Set+up+alerts\u00a0\">Step 5: Set up alerts\u00a0<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/m5k167nyhu\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/4723221-getting-started-with-alerts\">How to Guide<\/a>. You can also integrate your alerts with <a href=\"https:\/\/help.meltwater.com\/en\/articles\/4857054-setting-up-alerts-with-meltwater-s-integration-for-slack\">Slack<\/a> or <a href=\"https:\/\/help.meltwater.com\/en\/articles\/5360376-setting-up-alerts-with-microsoft-teams-integration\">Microsoft Teams<\/a>.<\/p><p>\u00a0<\/p><h2 id=\"Step+6:+Monitor+in+real-time\">Step 6: Monitor in real-time<\/h2><p>Check out our Monitoring Toolkit:<\/p><p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/monitoring-daily-media-toolkit-2951\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+7:+Share+your+Insights\">Step 7: Share your Insights<\/h2><p>Learn more about creating and sharing reports with our Reporting Toolkit:<\/p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/reporting-stakeholder-engagement-toolkit-2949\"><\/oembed><p>\u00a0<\/p><p>\u00a0<\/p>","categoryName":"Use Case Toolkits","categoryId":"132","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/c881adbd-9cf9-4e1d-8712-07ce6933d146_thumb.png","likes":3,"views":69,"votes":0,"replyCount":3,"publishedAt":"2025-01-10T15:34:37+00:00","lastActivityAt":"2025-02-25T14:05:02+00:00","lastContributor":{"id":"271","username":"Maria Dehne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/545d90e1-34ea-4a63-897f-35b1368840b2.png"},"lastPostId":3968,"author":{"id":"7026","username":"Cheyenne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7658bb56-119e-4b21-a956-541b6db3e726.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"4 days ago","lastReplyPublicId":"11737"},{"categoryUrl":"https:\/\/community.meltwater.com\/groupe-mcommunity-en-francais-75","topicUrl":{"destination":"https:\/\/community.meltwater.com\/groupe-mcommunity-en-francais-75\/sessions-de-formation-produit-de-mars-3322"},"id":"1626","publicId":"3322","title":"Sessions de formation produit de mars","content":"<p>Bonjour \u00e0 tous,<\/p><p>Nous sommes ravis de vous inviter \u00e0 une s\u00e9rie de sessions de formation interactives pour nos utilisateurs francophones\u202f! Que vous soyez d\u00e9butant ou que vous souhaitiez rafra\u00eechir vos comp\u00e9tences, ces sessions vous fourniront les outils essentiels pour optimiser votre exp\u00e9rience avec Meltwater\u202f!<\/p><p>\u00a0<\/p><h3><strong>Formation pour les nouveaux utilisateurs :<\/strong><\/h3><ul><li>\t<p><strong><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-les-produits-fondements-du-suivi-des-medias-819\">Formation sur les produits: Fondements du suivi des m\u00e9dias<\/a><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-les-produits-fondements-du-suivi-des-medias-819\">-<\/a>\u00a0March 14th<\/strong><\/p>\t<\/li>\t<li>\t<p><strong><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-le-produit-premiers-pas-avec-les-alertes-et-les-moniteurs-820\">Formation sur le produit : Premiers pas avec les alertes et les moniteurs<\/a>\u00a0- March 21st<\/strong><\/p>\t<\/li>\t<li>\t<p><strong><a href=\"https:\/\/community.meltwater.com\/events\/formation-sur-le-produit-premiers-pas-avec-la-creation-de-rapports-821\">Formation sur le produit: Premiers pas avec la cr\u00e9ation de rapports<\/a>- March 28th<\/strong><\/p>\t<\/li><\/ul><p>\u00a0<\/p><h3><strong>Formation avanc\u00e9e sur les produits :<\/strong><\/h3><ul><li><strong><a href=\"https:\/\/community.meltwater.com\/events\/atelier-produit-maitriser-les-recherches-avancees-818\">Atelier Produit : Maitriser les recherches avanc\u00e9es<\/a>-\u00a0March 12th<\/strong><\/li><\/ul><p>\u00a0<\/p><hr \/><p>\u00a0<\/p><h3>Formation suppl\u00e9mentaire en anglais :<\/h3><ul><li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-advanced-boolean-search-techniques-829\">Advanced Boolean Search Techniques<\/a>-<\/strong> <strong>March 13th<\/strong><\/li>\t<li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-creating-and-managing-a-brand-ambassador-program-832\">Creating and Managing a Brand Ambassador Program<\/a>-<\/strong> <strong>March 20th<\/strong><\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p><p>Si vous souhaitez en savoir plus sur comment d\u00e9buter votre parcours de surveillance m\u00e9diatique, n'h\u00e9sitez pas \u00e0 consulter notre bo\u00eete \u00e0 outils de surveillance de marque ci-dessous :<\/p><p><strong><a href=\"https:\/\/academy.meltwater.com\/pages\/boite-a-outils-pour-la-surveillance-de-la-marque\">https:\/\/academy.meltwater.com\/pages\/boite-a-outils-pour-la-surveillance-de-la-marque<\/a><\/strong><\/p><p>\u00a0<\/p><p>Nous avons h\u00e2te d'apprendre avec vous\u202f!<\/p>","categoryName":"Groupe mCommunity en fran\u00e7ais","categoryId":"75","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/17da2f0e-b5b4-4eeb-868d-98d0c5276e2d_thumb.png","likes":3,"views":30,"votes":0,"replyCount":1,"publishedAt":"2025-02-24T09:00:47+00:00","lastActivityAt":"2025-02-25T14:04:43+00:00","lastContributor":{"id":"271","username":"Maria Dehne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/545d90e1-34ea-4a63-897f-35b1368840b2.png"},"lastPostId":3967,"author":{"id":"2076","username":"Zach_Lepard","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/a1d8509e-846f-42ca-95f9-ca49e9f6fae7.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"4 days ago","lastReplyPublicId":"11736"},{"categoryUrl":"https:\/\/community.meltwater.com\/d-a-ch-community-gruppe-72","topicUrl":{"destination":"https:\/\/community.meltwater.com\/d-a-ch-community-gruppe-72\/produktschulungen-im-maerz-3321"},"id":"1625","publicId":"3321","title":"Produktschulungen im M\u00e4rz","content":"<p>Hallo zusammen,<\/p><p>Wir freuen uns, Sie zu einer Schulungssession f\u00fcr unsere deutschsprachigen Nutzer einzuladen! Egal, ob Sie Anf\u00e4nger sind oder Ihre Kenntnisse auffrischen m\u00f6chten, diese Session wird Ihnen die wesentlichen Werkzeuge an die Hand geben, um Ihre Erfahrung mit Meltwater zu optimieren!<\/p><p>\u00a0<\/p><h3>Deutsches Training:<\/h3><ul><li><a href=\"https:\/\/community.meltwater.com\/events\/erste-schritte-mit-explore-media-monitoring-824\"><strong>Erste Schritte mit Explore (Media Monitoring)<\/strong><\/a>\u00a0-<strong>March 13th<\/strong><\/li>\t<li><a href=\"https:\/\/community.meltwater.com\/events\/erste-schritte-mit-benachrichtigungen-und-monitoren-825\"><strong>Erste Schritte mit Benachrichtigungen und Monitoren<\/strong>-<\/a> <strong>March 20th<\/strong><\/li>\t<li><strong><a href=\"https:\/\/community.meltwater.com\/events\/erste-schritte-bei-der-erstellung-von-berichten-826\">Erste Schritte bei der Erstellung von Berichten<\/a>- March 27th<\/strong><\/li><\/ul><p>\u00a0<\/p><h3>Zus\u00e4tzliche Schulung auf Englisch:<\/h3><ul><li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-advanced-boolean-search-techniques-829\">Advanced Boolean Search Techniques<\/a>-<\/strong> <strong>March 13th<\/strong><\/li>\t<li><strong><a href=\"https:\/\/community.meltwater.com\/events\/product-workshop-creating-and-managing-a-brand-ambassador-program-832\">Creating and Managing a Brand Ambassador Program<\/a>-<\/strong> <strong>March 20th<\/strong><\/li><\/ul><p>\u00a0<\/p><p>Wenn Sie mehr dar\u00fcber erfahren m\u00f6chten, wie Sie Ihre Medien\u00fcberwachung starten k\u00f6nnen, werfen Sie gerne einen Blick in unser Toolkit zur Marken\u00fcberwachung:\u00a0<a href=\"https:\/\/academy.meltwater.com\/pages\/Toolkit-zur-Marken%C3%BCberwachung\">Toolkit zur Marken\u00fcberwachung<\/a><\/p><p>\u00a0<\/p><p>Wir freuen uns darauf, gemeinsam mit Ihnen zu lernen!<\/p>","categoryName":"D-A-CH Community Gruppe","categoryId":"72","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/5c3486f0-0dc2-445d-bc1e-05ccfaf8a83f_thumb.png","likes":1,"views":47,"votes":0,"replyCount":0,"publishedAt":"2025-02-24T09:00:12+00:00","lastActivityAt":"2025-02-24T09:00:12+00:00","lastContributor":{"id":"2076","username":"Zach_Lepard","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/a1d8509e-846f-42ca-95f9-ca49e9f6fae7.png"},"lastPostId":0,"author":{"id":"2076","username":"Zach_Lepard","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/a1d8509e-846f-42ca-95f9-ca49e9f6fae7.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"6 days ago"},{"categoryUrl":"https:\/\/community.meltwater.com\/use-case-toolkits-132","topicUrl":{"destination":"https:\/\/community.meltwater.com\/use-case-toolkits-132\/industry-market-research-toolkit-3022"},"id":"1494","publicId":"3022","title":"Industry & Market Research Toolkit","content":"<p><span style=\"color:#000000;\">Monitoring industry and market research using Meltwater involves leveraging the platform\u2019s advanced media monitoring, reporting, and analytics features to stay informed about trends, competitors, and industry developments. Here\u2019s how you can do it effectively:<\/span><\/p><div class=\"widget-toc toc_root\"><ul><li><a href=\"#Step+1:%C2%A0Identify+the+questions+you+want+to+answer\">Step 1:\u00a0Identify the questions you want to answer<\/a><\/li>\t<li><a href=\"#Step+2:%C2%A0Identify+search+terms\">Step 2:\u00a0Identify search terms<\/a><\/li>\t<li><a href=\"#Step+3:%C2%A0Build+your+Industry+Search\">Step 3:\u00a0Build your Industry Search<\/a><\/li>\t<li><a href=\"#Step+4:%C2%A0Filter+your+search\">Step 4:\u00a0Filter your search<\/a><\/li>\t<li><a href=\"#Step+5:%C2%A0Understand+your+results\">Step 5:\u00a0Understand your results<\/a><\/li>\t<li><a href=\"#Step+6:+Save+your+search\">Step 6: Save your search<\/a><\/li>\t<li><a href=\"#Step+7:+Tracking+and+Monitoring\">Step 7: Tracking and Monitoring<\/a><\/li>\t<li><a href=\"#Step+8:+Share+Insights+&amp;+Reporting\">Step 8: Share Insights &amp; Reporting<\/a><\/li><\/ul><\/div><p>\u00a0<\/p><h2 id=\"Step+1:\u00a0Identify+the+questions+you+want+to+answer\">Step 1:\u00a0Identify the questions you want to answer<\/h2><p><span style=\"color:#000000;\">Once you determine the question, use it as a prompt with our AI Search Assistant.<\/span><\/p><ul><li><span style=\"color:#000000;\">What are the top trends in my industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">Which companies or brands are leading in this space?<\/span><\/li>\t<li><span style=\"color:#000000;\">What are the new innovations or technologies being discussed?<\/span><\/li>\t<li><span style=\"color:#000000;\">What are my competitors doing?<\/span><\/li>\t<li><span style=\"color:#000000;\">How is my brand being perceived in the industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">Who are the key influencers in this industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">What is the public sentiment around my industry?<\/span><\/li>\t<li><span style=\"color:#000000;\">Which publications or media outlets are covering my industry the most?<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Tip:\u00a0<\/strong>When you\u2019re unsure what questions need to be answered, look at the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/4064544-getting-to-know-explore-widgets-overview-tab#h_c077e2f604\">Everything Cloud<\/a> in your existing brand search. This is filled with topics and keywords used most frequently in your Brand Search\u2019s results (people, places, and things).\u00a0<\/span><\/p><p>\u00a0<\/p><h2 id=\"Step+2:\u00a0Identify+search+terms\"><span style=\"color:#000000;\">Step 2:\u00a0Identify search terms<\/span><\/h2><p>If you're new to Industry\u00a0Monitoring, we\u2019ve created a\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1KQPJ1POchCBYPFShmeQXgl7XwPa5n9rC\/view?usp=sharing\">digital checklist<\/a>\u00a0that introduces you to key elements you can include in your searches. It's beneficial to complete this worksheet before diving into the Explore. You will be able to prompt the AI Search Assistant with this information.<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/428f1448-1e7f-405d-a788-0edd87c1ff81.png\" width=\"223\" \/><\/figure><p>\u00a0<\/p><h2 id=\"Step+3:\u00a0Build+your+Industry+Search\">Step 3:\u00a0Build your Industry Search<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/upz7nlizpg\"><\/oembed><\/p><p>Or read the <a href=\"https:\/\/help.meltwater.com\/en\/articles\/9048432-getting-started-with-the-ai-search-assistant\">How to Guide<\/a><\/p><p>\u00a0<\/p><h2 id=\"Step+4:\u00a0Filter+your+search\">Step 4:\u00a0Filter your search<\/h2><p><span style=\"color:#000000;\">It is rare a new search comes out perfect on the first try; it will likely require some tweaks. <\/span><\/p><ul><li><a href=\"https:\/\/meltwater-3.wistia.com\/medias\/1a0sg692h2\">Narrow your search results<\/a>\u00a0(too many or not enough relevant results)<\/li>\t<li><a href=\"https:\/\/meltwater-3.wistia.com\/medias\/4w6ttkuuaw\">Expand your search results<\/a>\u00a0(not enough mentions or missing mentions)<\/li>\t<li><a href=\"https:\/\/meltwater-3.wistia.com\/medias\/0qj45ajea1\">Filter your search results<\/a>\u00a0<\/li><\/ul><p>\u00a0<\/p><h2 id=\"Step+5:\u00a0Understand+your+results\">Step 5:\u00a0Understand your results<\/h2><p>Monitor mentions of key trends and technologies within your industry using <a href=\"https:\/\/help.meltwater.com\/en\/articles\/9939820-explore-brand-analytics-with-tab-level-ai-insights\">Explore\u2019s Brand Analytics.<\/a> Track <strong>narratives<\/strong>, <strong>sentiment<\/strong>, and <strong>engagement<\/strong> highlighting market shifts, new technologies, and evolving consumer behavior.<\/p><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/71jxow97uo\"><\/oembed><\/p><p>\u00a0<\/p><p>\u00a0<\/p><h2 id=\"Step+6:+Save+your+search\">Step 6: Save your search<\/h2><p><oembed url=\"https:\/\/meltwater-3.wistia.com\/medias\/zg0zyexg3h\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+7:+Tracking+and+Monitoring\">Step 7: Tracking and Monitoring<\/h2><p>Once you save a search, you have three options to track and monitor your brand or reputation. Check out the Toolkit:<\/p><p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/monitoring-daily-media-toolkit-2951\"><\/oembed><\/p><p>\u00a0<\/p><h2 id=\"Step+8:+Share+Insights+&amp;+Reporting\">Step 8: Share Insights &amp; Reporting<\/h2><p>Check out the Reporting Toolkit to learn more:<\/p><p><oembed url=\"https:\/\/community.meltwater.com\/use-case-toolkits-132\/reporting-stakeholder-engagement-toolkit-2949\"><\/oembed><\/p><p>\u00a0<\/p>","categoryName":"Use Case Toolkits","categoryId":"132","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/efaf1072-514c-42c0-8ee6-39042d873432_thumb.png","likes":3,"views":120,"votes":0,"replyCount":2,"publishedAt":"2024-11-21T18:05:29+00:00","lastActivityAt":"2025-02-21T19:17:26+00:00","lastContributor":{"id":"7026","username":"Cheyenne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7658bb56-119e-4b21-a956-541b6db3e726.png"},"lastPostId":3962,"author":{"id":"7026","username":"Cheyenne","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/7658bb56-119e-4b21-a956-541b6db3e726.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"8 days ago","lastReplyPublicId":"11691"},{"categoryUrl":"https:\/\/community.meltwater.com\/new-to-meltwater-125","topicUrl":{"destination":"https:\/\/community.meltwater.com\/new-to-meltwater-125\/split-of-coverage-3326"},"id":"390","publicId":"3326","title":"Split of coverage","content":"<p>We would like to see a percentage of our coverage is national\/consumer\/regional\/trade, is there a way to easily do this?<\/p>","categoryName":"New to Meltwater","categoryId":"125","contentType":"question","featuredImage":"","likes":2,"views":27,"votes":0,"replyCount":1,"publishedAt":"2025-02-19T12:56:03+00:00","lastActivityAt":"2025-02-19T19:10:47+00:00","lastContributor":{"id":"775","username":"C.Rice","avatar":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/icon\/200x200\/2cf7ad7f-e170-42ee-927b-4d98fbb9e349.png"},"lastPostId":1084,"author":{"id":"17666","username":"daniifinch","avatar":""},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"10 days ago","lastReplyPublicId":"11666"},{"categoryUrl":"https:\/\/community.meltwater.com\/expertswithinsights-103","topicUrl":{"destination":"https:\/\/community.meltwater.com\/expertswithinsights-103\/expertswithinsights-10-unconventional-ways-to-level-up-in-2025-3318"},"id":"1622","publicId":"3318","title":"#ExpertsWithInsights: 10 Unconventional Ways to Level Up in 2025","content":"<p>If you\u2019re a marketer like myself, stepping into 2025 may have felt less like a smooth stride and more like running on ice. The fast pace and endless to-do lists that come with the new year can be overwhelming, but I\u2019m determined to channel all that momentum into fresh opportunities, bold strategies, and a high-energy approach to the new year.<\/p><p><br \/>Whether you\u2019re looking to level up professionally, shake up your creative process, or expand your horizons, 2025 is brimming with potential. Here are ten bold, exciting, and maybe even questionable ways I plan to make the most of the year ahead. You\u2019re invited to join me on this adventure of breaking routines, sparking creativity, and finding growth in unconventional places!<\/p><p>\u00a0<\/p><h3>Send a Cold DM to Someone You Admire<\/h3><p>Leena Nair, Chanel\u2019s Global CEO, recently gave a <a href=\"https:\/\/www.youtube.com\/watch?v=UIJUgnykkOA\" rel=\"nofollow ugc\">fascinating interview<\/a> at Stanford Graduate School of Business, where she shared how bold, intentional networking helped to shape her career. In the early days, she would reach out to inspiring people she read about\u2014across industries, not just fashion\u2014and ask for advice. Her biggest takeaway was that curiosity and humility open doors that credentials alone can\u2019t.<\/p><p>She credits this approach with helping her gain insights, build unexpected connections, and even land key opportunities that propelled her forward. You don\u2019t have to wait for formal introductions, sometimes a well-crafted LinkedIn DM or email can spark mentorship, collaboration, or even a career shift. Not everyone will respond, but the ones who do could change everything. If you take the leap and reach out to those who\u2019ve paved the way, you might just find your own path too.<\/p><p>\u00a0<\/p><h3>A\/B Test Your Personal Brand<\/h3><p>Think of your LinkedIn or portfolio website like a campaign. As marketers, we\u2019re always A\/B testing the best approaches for our ads and content, and your personal brand shouldn\u2019t be the exception. You\u2019re never going to find a better \u201cproduct\u201d to experiment with than yourself!\u00a0<\/p><p>Test different types of content, visuals, or tones to see what resonates best with your audience. Your personal brand should evolve with you, but tasks like these often end up on the backburner. Track your engagement and adapt\u2014if you\u2019re a marketer, you should know how to market yourself!<\/p><p>\u00a0<\/p><h3>Study Viral Flops (and What Went Right Anyway)<\/h3><p>Remember when Pepsi\u2019s 2017 Kendall Jenner ad tried to position the brand as a unifying force in social justice protests\u2026and completely flopped? The ad showed Jenner handing a police officer a Pepsi to seemingly solve tensions at a protest, and was widely criticized for trivializing real activism. It became an instant case study in how not to engage with social movements. \u00a0Ultimately, intentions mean nothing if the execution is tone-deaf.<\/p><p>Studying viral flops (like this marketing-focused example) isn\u2019t just about pointing out failures, it\u2019s about understanding why they went wrong and what lessons you can take. Look at what triggered the backlash, how the brand responded (or didn\u2019t), and what the long-term impact was. Did they apologize? Did they learn from it, or did they double down? Was the original idea actually solid, but just poorly executed? Viral failures often have valuable takeaways, so you shouldn\u2019t just study successes; you should study what not to do.<\/p><p>\u00a0<\/p><h3>Get Niche with Your Newsletters<\/h3><p>Do you ever feel like every marketing newsletter you\u2019re subscribed to is pushing the exact same content? It\u2019s great to stay updated with your industry\u2019s news, but it\u2019s time for a little variety, don\u2019t you think? One option is to ditch the mainstream marketing publications to focus on niche social media accounts and newsletters.\u00a0<\/p><p>After a while, you don\u2019t need to read the same repackaged generic marketing advice over and over. It\u2019s time to dig deep into our specific demographics, industries, and markets. Hyper-focused sources can provide offbeat perspectives that challenge your usual thinking. Be picky. Your attention is valuable, so only select accounts and publications that excite you.\u00a0<\/p><p>Some of my recent favorites are the <a href=\"https:\/\/www.quantious.com\/newsletter\" rel=\"nofollow ugc\">Weekly Tech Roundup from Quantious<\/a> (A shameless plug here, I run this newsletter!), <a href=\"https:\/\/www.instagram.com\/databutmakeitfashion\/?hl=en\" rel=\"nofollow ugc\">Data But Make it Fashion<\/a>, <a href=\"https:\/\/afterschool.substack.com\/\" rel=\"nofollow ugc\">After School by Casey Lewis<\/a>, and <a href=\"https:\/\/www.milkkarten.net\/\" rel=\"nofollow ugc\">Link in Bio by Rachel Karten<\/a>, but I\u2019m always looking for my next fixation. Share your favorite, off-the-beaten-path examples in the comments!\ud83d\udc47<\/p><p>\u00a0<\/p><h3>Say \u201cNo\u201d More Often<\/h3><p>In 2025, we are prioritizing our wellness, and that includes setting boundaries. For many of us, this means embracing the power of \u201cno\u201d when opportunities don\u2019t align with our goals. Always saying \u201cyes\u201d might feel like a path to growth, but it typically just leads to burnout, resentment, and spreading yourself too thin on things that don\u2019t actually serve you.<\/p><p>When you commit to something that drains your energy or adds unnecessary stress, you\u2019re saying \u201cno\u201d to things that truly matter, whether that\u2019s personal time, creative space, or meaningful opportunities. Protecting your time isn\u2019t selfish; it\u2019s strategic.\u00a0<\/p><p>Stop defaulting to \u201cyes\u201d out of obligation or FOMO. Ask yourself: Does this align with my goals? Will this bring value to my life? Do I actually want to do this? If the answer isn\u2019t a resounding yes, you have permission to walk away.\u00a0<\/p><p>\u00a0<\/p><h3>Plan a Reverse Vision Board<\/h3><p>It\u2019s time to let go of toxic positivity. Much like the power of \u201cno,\u201d it\u2019s okay to clearly identify what\u2019s not serving you. Instead of mapping out everything you want to achieve, try flipping the script: <strong>create a collage or list of things you absolutely don\u2019t want in your life.<\/strong> It\u2019s a little funny, but a surprisingly effective way to set boundaries and clarify your priorities.<\/p><p>Here\u2019s what I\u2019m staying away from in 2025:\u00a0<\/p><ul><li><strong>Corporate jargon: <\/strong>I want my messages to be clear and sharp. When was the last time it was necessary to say \u201clow-hanging fruit\u201d? No more \u201cboiling the ocean\u201d, \u201cherding cats\u201d, \u201cjumping the shark\u201d, or \u201ctrimming the fat\u201d. If anyone tells me we need to \u201clevel-set\u201d before we \u201ctouch base,\u201d I\u2019m muting the conversation. <strong>Did I miss any jargon that you despise? Let\u2019s absolutely circle back to this in the comments\u2026<\/strong><\/li>\t<li><strong>Uber Eats:<\/strong> Did you know that <a href=\"https:\/\/www.homeruninnpizza.com\/news-blog\/fun-facts\/cooking-habits-gen-z-millennials\/#:~:text=Gen%20Z%20and%20Millennials:%20Cooking,have%20received%20school-based%20guidance.\" rel=\"nofollow ugc\">only 33% of Gen Z\u2019ers<\/a> consider themselves skilled cooks? I refuse to fall victim to that statistic. This year, I\u2019m dusting off my cookbook collection, rediscovering family recipes from my childhood, and vowing to only eat takeout if I\u2019m seated at a restaurant surrounded by good company. When life gets busy, it\u2019s easy to say that there isn\u2019t enough time in the day to cook a great meal. I am now making the time, and making this a priority! No more stress-eating takeout. The app is deleted.<\/li>\t<li><strong>Organizational bins:<\/strong> I recently heard someone say, \u201cYou don\u2019t need more storage, you need less stuff\u201d, and honestly, it hit me. It\u2019s easy to think the solution to clutter is more bins, shelves, or containers, but in reality, no amount of storage can fix an excess of things you don\u2019t actually need. This has changed my approach, focusing on editing down before storing. That said, I live in a small NYC apartment, and minimalism can only take me so far. Smart storage is just as important as decluttering. I love clear bins for easy visibility and stackable containers to maximize vertical space. Organization should make your life easier, not just hide the mess.<\/li><\/ul><p>\u00a0<\/p><h3>Write a \u201cSpite Goal\u201d<\/h3><p>Set an audacious goal in response to a past failure or a comment that stuck with you. Sometimes, the best motivation comes from proving yourself wrong, or proving someone else wrong in a (mostly) healthy way.<\/p><p>For me, it was attempting to order a check at a restaurant in France and getting immediately criticized by my waitress. Let\u2019s be clear\u2014I have nearly 10 years of French lessons under my belt\u2014I know how to ask for the bill. Instead of letting it discourage me, I signed up for French classes again, and am determined to hold my own next time I\u2019m in Cannes.<\/p><p>So, maybe you were told you didn\u2019t have the right skills for a job you wanted. Maybe someone dismissed your creative idea as unrealistic. Maybe a throwaway comment about your abilities still lingers in your head. Take that one piece of feedback you can\u2019t forget and turn that doubt into motivation. <em>Let the doubt fuel you, but let the success be yours.<\/em><\/p><p>\u00a0<\/p><h3>Revisit Your Cringiest Work<\/h3><p>We all have an old project we\u2019d rather not see again\u2014the one that makes us instinctively cringe when we stumble across it. But instead of burying it forever, dig it up, reflect on your progress, and identify ways to apply that growth to your current work.<\/p><p>I used to dread looking back at my old work. Whether it was an awkwardly worded press release (I had a lot of those) or a design choice that now feels embarrassing, my first instinct was always to delete and pretend it never happened. But when I actually take a second to compare my past work to where I am now, I see proof of real progress.<\/p><p>We\u2019re always so caught up in the areas we need to improve that it\u2019s easy to lose track of how much we\u2019ve already grown. Instead of beating yourself up over the quality of your past work, focus on how much easier things feel now, how your instincts have sharpened, and how mistakes that once seemed impossible to avoid are now lessons. What once felt like a masterpiece might now feel amateur, and honestly, that\u2019s exactly the point.\u00a0<\/p><p>If I didn\u2019t post the MOST INSANE tweets when I was 12, I would not be nearly as skilled at social media copywriting today. Like I said in one of my many Twitter rants back in the day, \u201conce a blogger, always a blogger.\u201d If you\u2019re cringing, you\u2019re growing.\u00a0<\/p><p>\u00a0<\/p><h3>Befriend an AI (or Two)<\/h3><p>If you\u2019re not using AI in your work and daily life yet, you\u2019re making things harder than they need to be. AI isn\u2019t here to replace you\u2014it\u2019s here to make you faster, sharper, and more creative. Think of it like a super-efficient coworker who\u2019s always down to help.<\/p><p>Are you struggling with a tough email? Let ChatGPT draft a version to tweak. Designing something? Canva\u2019s AI tools are so helpful in getting a headstart. Need a quick visual? MidJourney can bring your ideas to life in just a few seconds.\u00a0<\/p><p>The trick is learning how to prompt AI to think like you. The more you play around, the better it gets. Learn how to use it to work smarter, not harder. Why pass up an opportunity to make your life a little easier?<br \/>\u00a0<\/p><h3>Learn About a Different Field<\/h3><p>Your best ideas rarely come from inside your comfort zone. Branching out beyond your usual expertise can unlock fresh insights, creative solutions, and unexpected career advantages. Take a course on something outside your daily work, attend a conference in an unfamiliar industry, or explore a webinar on a topic you\u2019ve never considered before.<\/p><p>Not sure where to start? Let\u2019s say you\u2019re an email marketer\u2014why not explore influencer marketing to understand how social collaborations drive engagement? Meltwater\u2019s <a href=\"https:\/\/academy.meltwater.com\/courses\/Social-influencer-marketing-certification\" rel=\"nofollow ugc\">Influencer Marketing Certification<\/a> is a great way to dive in. Or, if you\u2019ve never worked on the agency side, their <a href=\"https:\/\/academy.meltwater.com\/collections\/agency-users\" rel=\"nofollow ugc\">Agency Certification<\/a> offers insights into PR and marketing from a new perspective. Expanding your knowledge outside your core skill set doesn\u2019t just make you more versatile\u2014it makes you more valuable.<\/p><p>\u00a0<\/p><hr \/><p>\u00a0<\/p><p>As we navigate 2025, we\u2019re not just thinking outside the box\u2014we\u2019re reimagining it entirely. This year isn\u2019t just another lap around the sun; it has the potential to be a turning point in your personal or professional life, but only if you\u2019re open to change.\u00a0<\/p><p>Starting the year with this mindset matters because staying comfortable won\u2019t get you anywhere new. The best opportunities often come from trying something unexpected, pushing past hesitation, and saying \u201cyes\u201d to things that scare you a little. Maybe that means finally launching that project, testing a new approach at work, or stepping into a space that feels unfamiliar. The possibilities are endless, but action is what turns them into something real.<\/p><p>So, what\u2019s your first move? The opportunity to make 2025 extraordinary is already in front of you. 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","thumbnailImage":null,"parentId":43,"isContainer":false,"children":[],"visibleTopicsCount":0,"url":"https:\/\/community.meltwater.com\/copilot-coming-soon-148"}],"language":"en","visibleTopicsCount":6,"containerCategoriesCount":0,"contentCategoriesCount":3,"url":"https:\/\/community.meltwater.com\/product-help-43"}],"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/meltwater-en\/attachment\/","phrases":{"Common":{"knowledge.base.articles":"{n} Article|{n} Articles"},"Forum":{"knowledgebase.category":"Category|Categories"}}}"><section class="knowledge-base qa-knowledge-base-container homepage-widget-wrapper"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading knowledge-base__heading">Click on the Product to see the resources available.</h3><div class="full-width Template-brand-featured knowledge-base-container qa-knowledge-base-container custom-knowledge-base"><div class="knowledge-base-category-list"><div 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