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饮料品牌大力投放冰柜 数字化智能冰柜受青睐
<!DOCTYPE html><!--STATUS OK--> <html> <head> <meta name="renderer" content="webkit"/> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"/> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="referrer" content="no-referrer-when-downgrade" /> <title>饮料品牌大力投放冰柜 数字化智能冰柜受青睐</title> <meta name="keywords" content="数字化智能冰柜,智能冰柜,冰柜投放"/> <meta name="description" content="因制冷设备能够有效提升饮料销售额，百事、东鹏、元气森林等饮料品牌大力投放冰柜。数字化智能冰柜因其便于管理而大受青睐。"/> <link href="/favicon.ico" rel="shortcut icon"/> <script src="/plugin/js/jquery/jquery.min.js" type="text/javascript"></script> <link href="/public/font/iconfont.css?t=1730210359" type="text/css" rel="stylesheet" /> <link href="/public/css/inc.css?t=1730210358" type="text/css" rel="stylesheet" /> <link href="/public/css/news.css?t=1730210358" type="text/css" rel="stylesheet" /> <link href="/public/css/news/show.css?t=1730210358" type="text/css" rel="stylesheet" /> <link href="/public/css/w940.css?t=1730210358" type="text/css" 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<div class="mod_body"> <div style="text-align:center;"> <img src="https://www.onkoo.com/upload/images/20211011/11570227095_800x800.jpg?t=1633924628" alt="" width="500" height="500" title="" align="" /><br /> </div> </div> </div> <div id="modellist-199" class="md_4003 modelbox tleft" model-fun=""> <div class="mod_body"> <div class="mod_cont"> <ul class="col4"> <li class="mgt_10 pdt_5"> <div class="color666 line18em font14 p"> <p>相关数据显示，制冷设备能够有效提升饮料将近28%的销售额，一旦离开了制冷设备，饮料的销售额将呈现直线下滑的趋势。</p> <p>2021年9月，东鹏饮料发布半年报，其销售费用在上半年增加 76.61%，其中，增加冰柜投放及商超促销等渠道推广费用约9714.13 万元；同样在2021年，元气森林制定了“投放8万台智能冰柜”的计划；饮料行业巨头百事仅2010年3月就在江西南昌某县城投放了200台冰柜。</p> <p>可见，冰柜的布局投放对于饮料品牌来说十分重要。然而，管理冰柜却始终面临巨大挑战。比如“冰柜投在哪里了?是否通电?是否正常工作?必备单品都在吗?陈列合规吗?纯净度达标吗？”这些问题都是品牌方及商户需要考虑的。</p> <p>如果以上问题全部依靠人力解决将大大提升品牌方的运营成本，因此，智能冰柜的诞生解决了饮料行业的难题。数字化智能冰柜借助物联网、云计算技术，可通过采集每日开关门次数、货物陈列图像、消费者特征及设备定位、陈列整理频次可以掌控到更多的终端数据，让冰柜管理更高效。</p> </div> </li> </ul> <div class="clear"></div> </div> </div> </div> <div class="clear"></div> </div> </div> </div> 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