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searchaux" style="display:none">Graphic used in United Kingdom election broadcasts</div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Swingometer.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/b/b0/Swingometer.jpg/220px-Swingometer.jpg" decoding="async" width="220" height="124" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b0/Swingometer.jpg/330px-Swingometer.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/b/b0/Swingometer.jpg 2x" data-file-width="340" data-file-height="191" /></a><figcaption>A view of the swingometer graphics used for the <a href="/wiki/2005_United_Kingdom_general_election" title="2005 United Kingdom general election">2005 general election campaign</a></figcaption></figure> <p>The <b>swingometer</b> is a <a href="/wiki/Graphics" title="Graphics">graphics</a> device that shows the effects of the <a href="/wiki/Swing_(United_Kingdom)" title="Swing (United Kingdom)">swing</a> from one party to another on <a href="/wiki/United_Kingdom" title="United Kingdom">British</a> <a href="/wiki/UK_General_Elections" class="mw-redirect" title="UK General Elections">election</a> results programmes.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> It is used to estimate the number of seats that will be won by different parties, given a particular national swing (in <a href="/wiki/Percentage_point" title="Percentage point">percentage points</a>) in the vote towards or away from a given party, and assuming that that percentage change in the vote will apply in each constituency. The device was invented by Peter Milne, and later refined by <a href="/wiki/David_Butler_(academic)" class="mw-redirect" title="David Butler (academic)">David Butler</a> and <a href="/wiki/Robert_McKenzie_(psephologist)" title="Robert McKenzie (psephologist)">Robert McKenzie</a>. </p><p>The first outing on British television was during a regional output from the <a href="/wiki/Broadcasting_House,_Bristol" title="Broadcasting House, Bristol">BBC studios in Bristol</a> during the <a href="/wiki/1955_United_Kingdom_general_election" title="1955 United Kingdom general election">1955 general election</a> (the first UK general election to be televised) and was used to show the swing in the two constituencies of <a href="/wiki/Southampton_Itchen_(UK_Parliament_constituency)" title="Southampton Itchen (UK Parliament constituency)">Southampton Itchen</a> and <a href="/wiki/Southampton_Test_(UK_Parliament_constituency)" title="Southampton Test (UK Parliament constituency)">Southampton Test</a>. </p><p>Following this use in 1955, the BBC adopted the swingometer on a national basis and it was unveiled in the national broadcasts for the <a href="/wiki/1959_United_Kingdom_general_election" title="1959 United Kingdom general election">1959 general election</a>. This swingometer merely showed the national swing in Britain but not the implications on that swing on the composition of parliament. These issues were not addressed until the <a href="/wiki/1964_United_Kingdom_general_election" title="1964 United Kingdom general election">1964 general election</a>. </p><p>The swingometer for that election showed not only the national swing, but also the implications of that national swing. So for instance, a 3.5% swing to <a href="/wiki/Labour_Party_(UK)" title="Labour Party (UK)">Labour</a> would see Labour become a majority government whilst any swing to the <a href="/wiki/Conservative_Party_(UK)" title="Conservative Party (UK)">Conservatives</a> would see <a href="/wiki/Alec_Douglas-Home" title="Alec Douglas-Home">Sir Alec Douglas-Home</a> reelected as <a href="/wiki/Prime_Minister_of_the_United_Kingdom" title="Prime Minister of the United Kingdom">Prime Minister</a> with a huge parliamentary majority. In the end the result was a Labour overall majority of 4, and so when the <a href="/wiki/1966_United_Kingdom_general_election" title="1966 United Kingdom general election">1966 general election</a> came around, a new element had to be added (namely the prospect of a <a href="/wiki/Hung_parliament" title="Hung parliament">hung parliament</a>). </p><p>At the <a href="/wiki/1970_United_Kingdom_general_election" title="1970 United Kingdom general election">1970 general election</a>, the swingometer entered the age of colour television and showed the traditional party colours of red for <a href="/wiki/Labour_Party_(UK)" title="Labour Party (UK)">Labour</a> and blue for <a href="/wiki/Conservative_Party_(UK)" title="Conservative Party (UK)">Conservative</a> and had to be extended due to the success of the Conservative party at that election. </p><p>However, following the success of the <a href="/wiki/Liberal_Party_(UK)" title="Liberal Party (UK)">Liberals</a> in the by-elections held between the 1970 and February 1974 general elections, the swingometer was reduced in scale to just a small standby as the computers used by the BBC were deemed more reliable. As the Liberal Party reduced in importance the swingometer was brought back for the <a href="/wiki/1979_United_Kingdom_general_election" title="1979 United Kingdom general election">1979 general election</a> but for the 1983 and 1987 general elections computers were introduced to show changes in support in both map and graphic form. </p><p>The swingometer was brought back for the <a href="/wiki/1992_United_Kingdom_general_election" title="1992 United Kingdom general election">1992 general election</a> covering the whole side of the election studio and also had to be manhandled by at least four technicians as well as <a href="/wiki/Peter_Snow" title="Peter Snow">Peter Snow</a> who had taken over the election graphics role following the death of Bob McKenzie. This swingometer was too big for comfort and in 1997 started on a shrinking process and was changed from an actual swingometer to a virtual reality construct. For the <a href="/wiki/2001_United_Kingdom_general_election" title="2001 United Kingdom general election">2001 general election</a> the graphic was reduced further. Following a few experiments in the <a href="/wiki/United_Kingdom_local_elections" class="mw-redirect" title="United Kingdom local elections">United Kingdom local elections</a> in 2003 and 2004 the swingometer for the next election in 2005 was held on virtual structs as well as swingometers for the Labour and Liberal Democrats parties. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:BBC_News_swingometer_2010.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f5/BBC_News_swingometer_2010.png/220px-BBC_News_swingometer_2010.png" decoding="async" width="220" height="113" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f5/BBC_News_swingometer_2010.png/330px-BBC_News_swingometer_2010.png 1.5x, //upload.wikimedia.org/wikipedia/en/f/f5/BBC_News_swingometer_2010.png 2x" data-file-width="439" data-file-height="226" /></a><figcaption>The redesigned swingometer, first used for the 2010 general election</figcaption></figure> <p>An online version of the swingometer, featuring Labour and the Conservatives only, was introduced on the <a href="/wiki/BBC_News_website" class="mw-redirect" title="BBC News website">BBC News website</a> at the 2001 general election. In 2005 the online swingometer was substantially re-designed to include versions featuring the Liberal Democrats, plus information on specific constituencies - including "VIP" seats - won/ lost on different swings. For the 2010 general election, the swingometer was placed in a completely virtual environment and repositioned to appear on the back wall of the virtual studio, with named constituencies as opposed to virtual MPs. All three swingometers were updated (Con / Lab, Con / Lib Dem, Lab / Lib Dem) in this manner. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="3D_swingometer">3D swingometer</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Swingometer&action=edit&section=1" title="Edit section: 3D swingometer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The <b>3D swingometer</b> is used to illustrate the shift in election results from the previous election in a <a href="/wiki/Three-party_system" class="mw-redirect" title="Three-party system">three-party system</a>. It is similar to the "2D" swingometer used in <a href="/wiki/Two-party_system" title="Two-party system">two-party system</a> elections, but uses the extra dimension to allow swings to occur among three parties. </p><p>The sum of all the swings between parties must equal zero. In a three party system, the most complicated swings will involve a major swing either to or from one <a href="/wiki/Political_party" title="Political party">political party</a>, with this swing being made up of two components from each of the other two parties. For instance there may be a 3-point swing towards the Purple party, consisting of a 2-point swing from the Orange party and a 1-point swing from the Brown party. Alternatively, there may be a 5-point swing from the Orange party, of which 3 points are towards the Brown party and 2 towards the Purple party. </p><p>It is possible to split the swing space up into different regions indicating what the result would be if the swing indicated occurred linearly across the <a href="/wiki/Constituency" class="mw-redirect" title="Constituency">electorate</a>. This gives rise to four regions: one each indicating overall control for each party, and a fourth region indicating no overall control. </p><p>Where there are swings directly from one party to a second party with the third party's vote remaining unchanged, the 3D swingometer clearly indicates that the third party also benefits slightly from the reduction in vote of the first party. </p><p>The <a href="/wiki/Dimension" title="Dimension">three dimensions</a> consist of the two used to create the swing space and the third for the pendulum to swing in. </p> <div class="mw-heading mw-heading2"><h2 id="Parodies">Parodies</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Swingometer&action=edit&section=2" title="Edit section: Parodies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During the 2010 UK General election race, the Slapometer website allowed voters to slap along to the live TV debates between party leaders <a href="/wiki/Gordon_Brown" title="Gordon Brown">Gordon Brown</a>, <a href="/wiki/David_Cameron" title="David Cameron">David Cameron</a> and <a href="/wiki/Nick_Clegg" title="Nick Clegg">Nick Clegg</a>. Rather than showing a swing in votes it merely gave feedback about the number of slaps each politician was receiving each second. </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Swingometer&action=edit&section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/archive/swingometer/zdrrhbk">"Swingometer"</a>. <i>BBC Archive</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2022-11-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=BBC+Archive&rft.atitle=Swingometer&rft_id=https%3A%2F%2Fwww.bbc.co.uk%2Farchive%2Fswingometer%2Fzdrrhbk&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASwingometer" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Swingometer&action=edit&section=4" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/hi/uk/1369188.stm">Sultan of swingometers</a></li> <li><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/hi/uk_politics/655207.stm">The oldest swingometer in town</a></li> <li><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/shared/vote2005/swingometer/html/labcon.stm">Labour and Conservatives in the 2005 UK general election</a></li> <li><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/shared/vote2005/swingometer/html/conlib.stm">Conservatives and LibDems in the 2005 UK general election</a></li> <li><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/shared/vote2005/swingometer/html/lablib.stm">Labour and LibDems in the 2005 UK general election</a></li> <li><a rel="nofollow" class="external text" href="http://www.pollster.com/blogs/electoral_vote_bar_chart_updat.php">Electoral College Swingometer in the 2008 US Presidential election</a></li> <li><a rel="nofollow" class="external text" href="http://www.slapometer.com">Slapometer website asked people to Vote with the back of your hand</a></li> <li><a rel="nofollow" class="external text" href="https://www.bbc.co.uk/archive/swingometer">BBC Archive - Swingometer</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Swingometer&oldid=1209074940">https://en.wikipedia.org/w/index.php?title=Swingometer&oldid=1209074940</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Television_in_the_United_Kingdom" title="Category:Television in the United Kingdom">Television in the United Kingdom</a></li><li><a href="/wiki/Category:Television_terminology" title="Category:Television terminology">Television terminology</a></li><li><a href="/wiki/Category:Television_technology" title="Category:Television technology">Television technology</a></li><li><a href="/wiki/Category:Elections" title="Category:Elections">Elections</a></li><li><a href="/wiki/Category:Politics_of_the_United_Kingdom" title="Category:Politics of the United Kingdom">Politics of the United Kingdom</a></li><li><a href="/wiki/Category:British_inventions" title="Category:British inventions">British inventions</a></li><li><a href="/wiki/Category:1955_introductions" title="Category:1955 introductions">1955 introductions</a></li><li><a href="/wiki/Category:1959_introductions" title="Category:1959 introductions">1959 introductions</a></li><li><a href="/wiki/Category:1959_in_British_television" title="Category:1959 in British television">1959 in British television</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 20 February 2024, at 05:11<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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