VoC (Voice of the Customer) Software

<!DOCTYPE html> <html lang="en" prefix="og: http://ogp.me/ns#" translate="no" >  <head>  <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0174e4ef-b832-4af5-a993-2642a1c2e41e"></script> <script data-ot-ignore type="text/javascript"> function OptanonWrapper() {} </script>   <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="google" content="nositelinkssearchbox"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png?v=1"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png?v=1"> <link rel="icon" type="image/png" href="/favicon.png?v=1" /> <link rel="shortcut icon" href="/favicon.ico?v=1" /> <link rel="manifest" href="https://www.qualtrics.com/m/assets/dist/manifest.json"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#5bbad5"> <meta name="theme-color" content="#ffffff"> <link rel="profile" href="http://gmpg.org/xfn/11">   <link rel="preload" as="style" href="https://www.qualtrics.com/m/assets/dist/css/fonts.css" /> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/fonts.css" /> <link rel="preload" as="style" href="https://use.typekit.net/igb0ftr.css"> <link rel="stylesheet" href="https://use.typekit.net/igb0ftr.css"> <link rel="preload" as="script" href="https://www.qualtrics.com/m/assets/dist/js/modules/internal-library-2024-07.js"> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/internal-library-2024-07.js" defer></script> <link rel="preload" as="style" href="https://www.qualtrics.com/m/assets/dist/css/styles.css"> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/styles.css"> <script data-ot-ignore src="https://www.qualtrics.com/assets/json/hreflang-routing/managed/definitions.js" defer></script>  <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/language-routing-2024-08.js" defer></script> <script data-ot-ignore type="text/javascript"> var langStyles = document.createElement('link'); langStyles.rel = 'stylesheet'; langStyles.href = 'https://www.qualtrics.com/m/assets/dist/css/language-routing.css'; langStyles.type = 'text/css'; var existingLink = document.getElementsByTagName('link')[0]; existingLink.parentNode.insertBefore(langStyles, existingLink); </script> <noscript> <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/language-routing.css"> </noscript>   <script data-ot-ignore data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/d7e93db96a7cb1fa.js" defer></script> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/mutiny-2024-07.js"></script>  <script type="text/javascript" data-ot-ignore> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'productLine': 'CX', 'contentGroup': 'Page', 'contentTitle': 'VoC Software', 'contentAuthor': '', 'contentPubDate': '', 'contentTopics': '', 'contentCategory': '', 'qRegion': '' }); //work different // use for debugging //console.log(window.dataLayer[dataLayer.length - 1]) </script>   <script> (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.setAttributeNode(d.createAttribute('data-ot-ignore')); j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-W6F8HX'); </script>  <script data-ot-ignore>window.languageSlugsToBcp47 = {"en":"en","en-au":"en-AU","en-gb":"en-GB","ja":"ja","pt-br":"pt-BR","es-es":"es-ES","es":"es","fr":"fr","de":"de","it":"it","ko":"ko-KR","ru":"ru-RU","th":"th-TH","zh-hk":"zh-HK","nl":"nl-BE"}</script>  <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/jquery-3.6.0.min.js" defer></script>  <script data-ot-ignore> window.languageSlugsToBcp47 = {"en":"en","en-au":"en-AU","en-gb":"en-GB","ja":"ja","pt-br":"pt-BR","es-es":"es-ES","es":"es","fr":"fr","de":"de","it":"it","ko":"ko-KR","ru":"ru-RU","th":"th-TH","zh-hk":"zh-HK","nl":"nl-BE"}; </script>  <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>VoC (Voice of the Customer) Software - Qualtrics</title> <meta name="description" content="Use Voice of the Customer (VoC) software to ensure that the right people have the right information to close the loop, and improve customer experience." /> <link rel="canonical" href="https://www.qualtrics.com/customer-experience/voice-of-customer/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="VoC (Voice of the Customer) Software - Qualtrics" /> <meta property="og:description" content="Use Voice of the Customer (VoC) software to ensure that the right people have the right information to close the loop, and improve customer experience." /> <meta property="og:url" content="https://www.qualtrics.com/customer-experience/voice-of-customer/" /> <meta property="og:site_name" content="Qualtrics" /> <meta property="article:modified_time" content="2024-10-04T11:25:18+00:00" /> <meta property="og:image" content="https://www.qualtrics.com/m/assets/wp-content/uploads/2022/10/Qualtrics-Meta-Image.png" /> <meta property="og:image:width" content="2048" /> <meta property="og:image:height" content="1085" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" />  <style id='safe-svg-svg-icon-style-inline-css' type='text/css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67000000000000004rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.3799999999999999rem;--wp--preset--spacing--80: 5.0599999999999996rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <style> #vimeo-player-modal .modal-dialog { max-width: none; } #ot-sdk-btn.ot-sdk-show-settings:hover, #ot-sdk-btn.optanon-show-settings:hover { background-color: #fff !important; } @media all and (-ms-high-contrast: none), (-ms-high-contrast: active) { /* navigation is fixed on IE since it does not support position: sticky */ #nav-container, .xm-nav { position: fixed !important; top: 0; } #content { padding-top: 86px; } } </style> </head> <body class="page-customer-experience" itemscope itemtype="http://schema.org/Website" itemid="https://www.qualtrics.com#website"> <link itemprop="hasPart" href="https://www.qualtrics.com/customer-experience/voice-of-customer/#webpage" /> <meta itemprop="name" content="Qualtrics"> <meta itemprop="url" content="https://www.qualtrics.com"> <span itemprop="publisher" itemscope itemtype="http://schema.org/Organization" itemid="https://www.qualtrics.com#organization"> <meta itemprop="name" content="Qualtrics"> <meta itemprop="url" content="https://www.qualtrics.com"> <link itemprop="sameAs" href="https://www.facebook.com/Qualtrics/" /> <link itemprop="sameAs" href="https://twitter.com/Qualtrics/" /> <link itemprop="sameAs" href="https://www.linkedin.com/company/qualtrics" /> <link itemprop="sameAs" href="https://www.instagram.com/qualtrics/" /> <link itemprop="sameAs" href="https://www.youtube.com/user/QualtricsSoftware/" /> <span itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://www.qualtrics.com/m/qualtrics-xm.png"> </span> </span>  <svg style="height: 0; position: absolute;"> <defs> <linearGradient id="svg-gradient-fill" gradientTransform="rotate(45, .5, .5)"> <stop offset=".08" class="stop-cx"></stop> <stop offset=".33" class="stop-px"></stop> <stop offset=".61" class="stop-ex"></stop> <stop offset=".92" class="stop-bx"></stop> </linearGradient> </defs> </svg>  <noscript><iframe src="https://sgtm.qualtrics.com/ns.html?id=GTM-W6F8HX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <a id="keyboard-bypass" href="#keyboard-bypass-target">Skip to main content</a> <style> #keyboard-bypass { position: fixed; z-index: 1050; } #keyboard-bypass:not(:focus) { clip: rect(1px, 1px, 1px, 1px); } </style> <div id="page" class="hfeed site" itemscope itemtype="http://schema.org/Webpage" itemid="https://www.qualtrics.com/customer-experience/voice-of-customer/#webpage"> <meta itemprop="url" content="https://www.qualtrics.com/customer-experience/voice-of-customer/"> <meta itemprop="name" content="VoC (Voice of the Customer) Software - Qualtrics"> <meta itemprop="inLanguage" content="en"> <meta itemprop="datePublished" content="April 18, 2024"> <meta itemprop="dateModified" content="October 4, 2024"> <meta itemprop="description" content="Use Voice of the Customer (VoC) software to ensure that the right people have the right information to close the loop, and improve customer experience."> <div id="mutiny-banner-parent"></div>   <div id="content" class="site-content en">  <div>  <link rel="preload" as="style" href="https://www.qualtrics.com/nav/1/client.css" /> <link rel="stylesheet" media="all" type="text/css" href="https://www.qualtrics.com/nav/1/client.css" /> <div id="QNavMainHeaderNav" class="qnav-initial-settings scroll-bar-fix position-sticky" style="z-index:1039;top:0;"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <nav class="qnav-full-header qnav-initial-settings" lang="en"> <a class="qnav-logo" href="/"> <img src="https://www.qualtrics.com/themes/custom/arcadia/images/core/logos/qualtrics-xm-long.svg" alt="Qualtrics Home page"/> </a> <details class="qnav-hamburger qnav-display-xl-none" aria-label="toggle menu"> <summary> <div class="inner"> <span class="bar first"></span> <span class="bar second"></span> <span class="bar third"></span> </div> </summary> </details> <ul class="qnav-level-1" data-level="1"> <li data-qnav-id=1> <details class="qnav-menu-button" data-qnav-id=1 data-gacontainer="Header" data-sub="Products" > <summary class="qnav-card qnav-tab-level-1 qnav-underline-level-1">Products</summary> </details> <ul class="qnav-level-2" data-qnav-id=1 data-level="2"> <li class="qnav-display-xl-none"> <button class="qnav-back-button" type="button" data-parent-id="qnav-1">Back</button> </li> <li class="qnav-list-level-2"> <a class="qnav-list-title-level-2 qnav-menu-link-level-2" href="/customer-experience/"> <small>XM for</small> <span class="qnav-menu-link-level-2-title">Customer Experience</span> </a> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/customer-experience/surveys/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Voice of Customer</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/omnichannel/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Omnichannel Experience Management</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/digital-analytics/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Digital Experience Analytics</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/website-app-feedback/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Website & App Feedback</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/locations/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Location Experience Hub</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/online-reputation-management/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Online Reputation Management</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/contact-center-analytics/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Contact Center Analytics</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/quality-management/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Quality Management & Compliance</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/agent-coaching/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Agent Coaching</span> </a> </li> <li > <a class="qnav-menu-card" href="/edge/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Edge Instant Insights</span> </a> </li> </ul> </li> <li class="qnav-list-level-2"> <a class="qnav-list-title-level-2 qnav-menu-link-level-2" href="/employee-experience/"> <small>XM for</small> <span class="qnav-menu-link-level-2-title">Employee Experience</span> </a> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/employee-experience/employee-engagement/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Employee Engagement</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/pulse-surveys/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Employee Pulse</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/research/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Employee Research</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/candidate-experience/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Candidate Experience Management</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/onboarding-exit/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Employee Onboarding & Exit</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/360-degree-feedback/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>360 Development Feedback</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/employee-retention/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Employee Retention Analytics</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/employee-listening/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Continuous Employee Listening</span> </a> </li> </ul> </li> <li class="qnav-list-level-2"> <a class="qnav-list-title-level-2 qnav-menu-link-level-2" href="/strategy/"> <small>XM for</small> <span class="qnav-menu-link-level-2-title">Strategy & Research</span> </a> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/strategy/research/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Strategic Market Research</span> </a> </li> <li > <a class="qnav-menu-card" href="/strategy/product-research/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Product Research</span> </a> </li> <li > <a class="qnav-menu-card" href="/strategy/brand-research/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Brand and Communication Research</span> </a> </li> <li > <a class="qnav-menu-card" href="/strategy/ux/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>User Experience Research</span> </a> </li> <li > <a class="qnav-menu-card" href="/edge/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="" alt=""> </div> <span>Edge Audiences</span> </a> </li> </ul> </li> <li class="qnav-menu-footer"> <a class="qnav-link-start" href="/platform/"> XM Platform </a> <p class="qnav-display-none qnav-display-xl-block qnav-description qnav-text-white"> Explore the platform powering Experience Management </p> <div class="qnav-display-flex qnav-items-center qnav-h-full qnav-ms-auto"> <a class="qnav-link-end qnav-text-white" href="/free-account/?utm_lp=nav-sticky-banner">Free Account</a> <div class="qnav-divider"></div> <a class="qnav-link-end qnav-text-white" href="/watch-demo/?utm_lp=nav-sticky-banner">Product Demos</a> </div> </li> </ul> </li> <li data-qnav-id=6> <details class="qnav-menu-button" data-qnav-id=6 data-gacontainer="Header" data-sub="Solutions" > <summary class="qnav-card qnav-tab-level-1 qnav-underline-level-1">Solutions</summary> </details> <ul class="qnav-level-2" data-qnav-id=6 data-level="2"> <li class="qnav-display-xl-none"> <button class="qnav-back-button" type="button" data-parent-id="qnav-6">Back</button> </li> <li class="qnav-list-level-2"> <a class="qnav-list-title-level-2 qnav-menu-link-level-2" href="/team/"> <span class="qnav-menu-link-level-2-title">Teams</span> </a> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/digital/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/marketing-icon.svg" alt=""> </div> <span>For Digital</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-service/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/for-customer-care.svg" alt=""> </div> <span>For Customer Care</span> </a> </li> <li > <a class="qnav-menu-card" href="/human-resources/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/community.svg" alt=""> </div> <span>For Human Resources</span> </a> </li> <li > <a class="qnav-menu-card" href="/market-research/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/research-icon.svg" alt=""> </div> <span>For Researchers</span> </a> </li> <li > <a class="qnav-menu-card" href="/team/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/plus.svg" alt=""> </div> <span>All Teams</span> </a> </li> </ul> </li> <li class="qnav-list-level-2"> <a class="qnav-list-title-level-2 qnav-menu-link-level-2" href="/industry/"> <span class="qnav-menu-link-level-2-title">Industries</span> </a> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/healthcare/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/healthcare-icon.svg" alt=""> </div> <span>Healthcare</span> </a> </li> <li > <a class="qnav-menu-card" href="/education/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/education-icon.svg" alt=""> </div> <span>Education</span> </a> </li> <li > <a class="qnav-menu-card" href="/financial-services/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/financial-icon.svg" alt=""> </div> <span>Financial Services</span> </a> </li> <li > <a class="qnav-menu-card" href="/government/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/government-icon.svg" alt=""> </div> <span>Government</span> </a> </li> <li > <a class="qnav-menu-card" href="/industry/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/plus.svg" alt=""> </div> <span>All Industries</span> </a> </li> </ul> </li> <li class="qnav-list-level-2"> <p class="qnav-list-title-level-2"> Popular Use Cases </p> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/customer-experience/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/customer-experience-icon.svg" alt=""> </div> <span>Customer Experience</span> </a> </li> <li > <a class="qnav-menu-card" href="/employee-experience/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/employee-experience-icon_0.svg" alt=""> </div> <span>Employee Experience</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/nps-software/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/icons-56-1.svg" alt=""> </div> <span>Net Promoter Score</span> </a> </li> <li > <a class="qnav-menu-card" href="/customer-experience/voice-of-customer/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-12/brain_head.svg" alt=""> </div> <span>Voice of Customer</span> </a> </li> </ul> </li> <li class="qnav-menu-footer"> <div class="qnav-display-flex qnav-items-center qnav-h-full "> <a class="qnav-link-end qnav-text-white" href="/free-account/?utm_lp=nav-sticky-banner">Free Account</a> <div class="qnav-divider"></div> <a class="qnav-link-end qnav-text-white" href="/watch-demo/?utm_lp=nav-sticky-banner">Product Demos</a> </div> </li> </ul> </li> <li data-qnav-id=11> <details class="qnav-menu-button" data-qnav-id=11 data-gacontainer="Header" data-sub="Resources" > <summary class="qnav-card qnav-tab-level-1 qnav-underline-level-1">Resources</summary> </details> <ul class="qnav-level-2" data-qnav-id=11 data-level="2"> <li class="qnav-display-xl-none"> <button class="qnav-back-button" type="button" data-parent-id="qnav-11">Back</button> </li> <li class="qnav-list-level-2"> <p class="qnav-list-title-level-2"> Customer </p> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="https://support-portal.qualtrics.com/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/support-icon.svg" alt=""> </div> <span>Customer Success Hub</span> </a> </li> <li > <a class="qnav-menu-card" href="/support/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/product-documentation.svg" alt=""> </div> <span>Product Documentation</span> </a> </li> <li > <a class="qnav-menu-card" href="/training/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/certificate-icon.svg" alt=""> </div> <span>Training & Certification</span> </a> </li> <li > <a class="qnav-menu-card" href="https://community.qualtrics.com/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/community.svg" alt=""> </div> <span>Community</span> </a> </li> <li > <a class="qnav-menu-card" href="https://www.xminstitute.com/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/xm-institute.svg" alt=""> </div> <span>XM Institute</span> </a> </li> <li > <a class="qnav-menu-card" href="/services/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-12/wrench_icon.svg" alt=""> </div> <span>Services</span> </a> </li> </ul> </li> <li class="qnav-list-level-2"> <p class="qnav-list-title-level-2"> Learn </p> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/resources/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/popular-resources.svg" alt=""> </div> <span>Popular Resources</span> </a> </li> <li > <a class="qnav-menu-card" href="/customers/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/customer-stories.svg" alt=""> </div> <span>Customer Stories</span> </a> </li> <li > <a class="qnav-menu-card" href="/blog/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/blog-icon.svg" alt=""> </div> <span>Blog</span> </a> </li> <li > <a class="qnav-menu-card" href="/trends-reports/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/artificial-intelligence.svg" alt=""> </div> <span>2025 Experience Trends</span> </a> </li> <li class="qnav-list-level-3"> <a class="qnav-menu-card" href="/experience-management/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/xm-icon.svg" alt=""> </div> <span>XM Knowledge Base</span> </a> <details class="qnav-collapse-button" open> <summary class="qnav-card"></summary> </details> <ul class="qnav-level-4" data-level="4"> <li> <a class="qnav-menu-link-level-4" href="/customer-experience/customer/"> Customer Experience </a> </li> <li> <a class="qnav-menu-link-level-4" href="/experience-management/employee/"> Employee Experience </a> </li> <li> <a class="qnav-menu-link-level-4" href="/experience-management/research/"> Market Research </a> </li> </ul> </li> </ul> </li> <li class="qnav-list-level-2"> <p class="qnav-list-title-level-2"> Company </p> <ul class="qnav-level-3" data-level="3"> <li > <a class="qnav-menu-card" href="/about/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/about-us.svg" alt=""> </div> <span>About Us</span> </a> </li> <li > <a class="qnav-menu-card" href="/careers"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/employee-experience-icon_0.svg" alt=""> </div> <span>Careers</span> </a> </li> <li > <a class="qnav-menu-card" href="/partnerships/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/partnerships-icon.svg" alt=""> </div> <span>Partnerships</span> </a> </li> <li > <a class="qnav-menu-card" href="/marketplace/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-07/marketplace.svg" alt=""> </div> <span>Marketplace</span> </a> </li> <li > <a class="qnav-menu-card" href="/x4summit/"> <div class="qnav-menu-icon"> <img class="qnav-menu-icon-main" data-src="https://www.qualtrics.com/sites/default/files/2024-05/x4-logo.svg" alt=""> </div> <span>X4 Summit</span> <div class="qnav-display-none qnav-display-xl-block qnav-description"> <p>The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.</p> </div> </a> </li> </ul> </li> <li class="qnav-menu-footer"> <div class="qnav-display-flex qnav-items-center qnav-h-full "> <a class="qnav-link-end qnav-text-white" href="/free-account/?utm_lp=nav-sticky-banner">Free Account</a> <div class="qnav-divider"></div> <a class="qnav-link-end qnav-text-white" href="/watch-demo/?utm_lp=nav-sticky-banner">Product Demos</a> </div> </li> </ul> </li> <li data-qnav-id=861> <a class="qnav-card menu-link qnav-tab-level-1 qnav-underline-level-1" href="/pricing/" data-gacontainer="Header" data-sub="Pricing" > Pricing </a> </li> <li class="qnav-ms-xl-auto" data-qnav-id=291> <details class="qnav-menu-button qnav-lang-button" data-qnav-id=291 > <summary class="qnav-card qnav-tab-level-1 qnav-underline-level-1"> <img class="qnav-display-none qnav-display-xl-block" src="https://www.qualtrics.com/modules/custom/nav_service/src/Assets/images/global.svg" alt="" width="18" height="18"> <span class="qnav-display-xl-none">Language</span> </summary> </details> <ul class="qnav-level-2 qnav-lang-dropdown"> <li class="qnav-display-xl-none"> <button class="qnav-back-button" type="button" data-parent-id="qnav-291">Back</button> </li> <li> <a class="qnav-lang-link" href="/" hreflang="en" data-lang="en" data-gacontainer="Header" data-sub="Language" data-gatext="EN"> English/US </a> </li> <li> <a class="qnav-lang-link" href="/en-gb" hreflang="en-gb" data-lang="en-gb" data-gacontainer="Header" data-sub="Language" data-gatext="EN-GB"> English/UK </a> </li> <li> <a class="qnav-lang-link" href="/en-au" hreflang="en-au" data-lang="en-au" data-gacontainer="Header" data-sub="Language" data-gatext="EN-AU"> English/AU & NZ </a> </li> <li> <a class="qnav-lang-link" href="/de" hreflang="de" data-lang="de" data-gacontainer="Header" data-sub="Language" data-gatext="DE"> Deutsch </a> </li> <li> <a class="qnav-lang-link" href="/ja" hreflang="ja" data-lang="ja" data-gacontainer="Header" data-sub="Language" data-gatext="JA"> 日本語 </a> </li> <li> <a class="qnav-lang-link" href="/fr" hreflang="fr" data-lang="fr" data-gacontainer="Header" data-sub="Language" data-gatext="FR"> Français </a> </li> <li> <a class="qnav-lang-link" href="/es" hreflang="es" data-lang="es" data-gacontainer="Header" data-sub="Language" data-gatext="ES"> Español/América Latina </a> </li> <li> <a class="qnav-lang-link" href="/es-es" hreflang="es-es" data-lang="es-es" data-gacontainer="Header" data-sub="Language" data-gatext="ES-ES"> Español/Europa </a> </li> <li> <a class="qnav-lang-link" href="/it" hreflang="it" data-lang="it" data-gacontainer="Header" data-sub="Language" data-gatext="IT"> Italiano </a> </li> <li> <a class="qnav-lang-link" href="/zh-hk" hreflang="zh-hk" data-lang="zh-hk" data-gacontainer="Header" data-sub="Language" data-gatext="ZH-HK"> 繁體中文 </a> </li> <li> <a class="qnav-lang-link" href="/ko" hreflang="ko" data-lang="ko" data-gacontainer="Header" data-sub="Language" data-gatext="KO"> 한국어 </a> </li> <li> <a class="qnav-lang-link" href="/pt-br" hreflang="pt-br" data-lang="pt-br" data-gacontainer="Header" data-sub="Language" data-gatext="PT-BR"> Português Brasileiro </a> </li> <li> <a class="qnav-lang-link" href="/nl" hreflang="nl" data-lang="nl" data-gacontainer="Header" data-sub="Language" data-gatext="NL"> Nederlands </a> </li> <li> <a class="qnav-lang-link" href="/th" hreflang="th" data-lang="th" data-gacontainer="Header" data-sub="Language" data-gatext="TH"> ไทย </a> </li> </ul> </li> <li data-qnav-id=21> <a class="qnav-card menu-link qnav-tab-level-1 qnav-underline-level-1" href="/login/" data-gacontainer="Header" data-sub="Login" > Login </a> </li> <li data-qnav-id=26> <a class="qnav-card menu-link qnav-tab-level-1 qnav-underline-level-1" href="/support/" data-gacontainer="Header" data-sub="Support" > Support </a> </li> <li data-qnav-id=31> <button id="31" class="qnav-demo-button qnav-tab-level-1" type="button" data-toggle="modal" data-target="#marketo-iframe-modal" data-gacontainer="Header" data-gatext="Request Demo" > <span>Request Demo</span> </button> </li> </ul> </nav> </div> <script> (() => { function attachScroll(element) { const scrollId = element.getAttribute('scroll-parent'); element.addEventListener('click', (e) => { e.preventDefault(); const child = document.querySelector(`[scroll-child='${scrollId}']`); if (child) { const navbar = document.querySelector('#QNavMainHeaderNav'); if (navbar.classList.contains('qnav-sticky')) { // Offset the scrollbox up by the height of the sticky navbar, if it exists. child.classList.add('scroll-mt-17.5'); } child.scrollIntoView({ behavior: 'smooth' }); } }); } const scrollParents = document.querySelectorAll('.scroll-parent'); scrollParents.forEach((element) => { if (element) { attachScroll(element); } }); })(); const cache = {}; const clone = function clone(node) { const cloned = node.cloneNode(true); if (cloned instanceof Element) { cloned.removeAttribute('id'); cloned.classList.add('qnav-cloned'); } return cloned; }; const handleDropdownToggle = function handleDropdownToggle( dropdown, navId, ) { const { dropdowns, topLevel } = cache[navId]; if (topLevel && window.matchMedia('(width < 1200px)').matches) { const cloned = clone(topLevel); if (cloned) { topLevel.insertAdjacentElement('afterend', cloned); const item = topLevel.querySelector( `li[data-qnav-id="${dropdown.dataset.qnavId}"]`, ); const clonedItem = cloned.querySelector( `li[data-qnav-id="${dropdown.dataset.qnavId}"]`, ); if (item && clonedItem) { cloned.classList.add('qnav-active'); clonedItem.classList.add('qnav-active'); if (dropdown.open) { cloned.classList.add('qnav-slide-in'); topLevel.classList.add('qnav-slide-out'); topLevel.addEventListener( 'animationend', () => { topLevel.classList.remove('qnav-slide-out'); topLevel.classList.add('qnav-active'); item.classList.add('qnav-active'); cloned.remove(); }, { once: true }, ); } else { topLevel.classList.remove('qnav-active'); item.classList.remove('qnav-active'); topLevel.classList.add('qnav-slide-in'); cloned.classList.add('qnav-slide-out'); topLevel.addEventListener( 'animationend', () => { topLevel.classList.remove('qnav-slide-in'); cloned.remove(); }, { once: true }, ); } } } } if (dropdown.open) { dropdowns.forEach((otherDropdown) => { if (otherDropdown !== dropdown) { otherDropdown.open = false; } }); } }; function preloadImages(dropdown) { const qnav2 = dropdown.nextElementSibling; const images = qnav2?.querySelectorAll( '.qnav-menu-icon-main,.qnav-menu-icon-hover', ); if (images?.length) { images.forEach((img) => { if (!img.hasAttribute('src') && img.hasAttribute('data-src')) { img.setAttribute('src', img.getAttribute('data-src')); img.removeAttribute('data-src'); } }); } } const nav = document.getElementById('QNavMainHeaderNav'); const topLevel = nav.querySelector('.qnav-level-1'); const hamburger = nav.querySelector('.qnav-hamburger'); const dropdowns = nav.querySelectorAll('.qnav-menu-button'); const backButtons = nav.querySelectorAll('.qnav-back-button'); const currentLang = nav.querySelector( `.qnav-lang-link[data-lang="${nav.getAttribute('lang')}"]`, ); cache['QNavMainHeaderNav'] = { container: nav, topLevel, hamburger, dropdowns, }; dropdowns.forEach((dropdown) => { dropdown.addEventListener('toggle', () => handleDropdownToggle(dropdown, 'QNavMainHeaderNav')); dropdown.addEventListener('toggle', () => preloadImages(dropdown)); dropdown.addEventListener('mouseover', () => preloadImages(dropdown)); }); console.log(topLevel); </script>  <span id="keyboard-bypass-target"></span>   <link rel="preload" as="image" href="" /> <section class="jumbotron jumbotron-fluid text-black pt-4 pb-7 bg-gray-light " data-gacontainer="gasection" data-gatext="hero" style="background-image:url('');"> <div class="container"> <div class="row"> <div class="col-lg-7 pb-5"> <div class="mb-6"> <nav class="breadcrumb-links anchor-inherit" aria-label="Breadcrumb"> <div > <ol class="p-0"> <li class="breadcrumb-link d-inline"> <a href="https://www.qualtrics.com/customer-experience/" > Customer Experience</a> <span class="px-2"></span> </li> <li class="breadcrumb-link d-inline"> <a href="https://www.qualtrics.com/customer-experience/voice-of-customer/" aria-current="page"> Voice of Customer</a> <span class="px-2 d-none"></span> </li> </ol> </div> </nav> </div> <h1 class="headline-eyebrow">VoC (Voice of Customer) Software</h1> <h2 class="headline">Powerful customer insights. Transformational results.</h2> <p>Creating great customer experience is the responsibility of every member of the organization, from executives to front-line workers. By using Voice of the Customer (VoC) software, organizations can tailor dashboards and pre-arranged reports to meet the specific needs of various roles within the company. This ensures that the right people have the right information to act quickly, close the loop, and improve customer experience.</p>   <div class="mb-5" style="height: .01px;"></div> <p class="d-flex"><button class="btn btn-primary mr-2" data-toggle="modal" data-target="#marketo-embedded-modal" data-action="Request Demo" data-details="Section" >Request Demo</button><a class="btn btn-black btn-outline mr-2" href="/product-tour/customer-experience/cx-foundational/?utm_lp=use-case-voc" >Take a product tour</a></p> </div> <div class="col-lg-5 pt-3 pt-lg-7 d-flex justify-content-center align-items-center"> <img class="img-fluid" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/04/voice-of-customer-hero-en-e1713522657915.webp" alt="" > </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-5 "> <div class="col-lg-12 offset-lg-0 mb-0 " > <h2 class="headline-small text-center">A view on the ground</h2> <hr class="hr-short hr-thick bg-gradient-135deg mx-auto"> </div> </div><div class="row mb-0 "> <div class="col-lg-4 offset-lg-0 mb-5 " > <h3 class="feature-module text-center">8 of 10 executives believe their company loses sales because of failure to create engaged customers.</h3> </div> <div class="col-lg-4 offset-lg-0 mb-5 " > <h3 class="feature-module text-center">Seven in ten Americans (70%) are willing to spend an average of 13% more with companies they believe provide excellent customer service.</h3> </div> <div class="col-lg-4 offset-lg-0 mb-5 " > <h3 class="feature-module text-center">Gathering feedback can increase cross-sell and up-sell effectiveness by 15 to 20 percent.</h3> </div> </div> </div> </section><section class="bg-bx text-white white background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-6 px-lg-5" > <h2 class="headline-light text-left">Gather powerful insights to create a world-class Voice of Customer program</h2> </div> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <div class="default-style-wrapper"><ol> <li>Customize your products and services, add-ons and features to meet the needs and wants of your customers</li> <li>Identify and prioritize what customers want most</li> <li>Get customer feedback on new concepts, ideas, decisions, questions, and solutions</li> <li>Improve digital experiences to align with customer’s needs and wants</li> <li>Remove friction from the customer support experience by understanding and addressing root causes</li> <li>Ensure in-person experiences are exceptional, exceeding customer expectations and competitor threats</li> </ol> </div> </div> </div> </div> </section><section class="py-7 bg-gray-light " data-gacontainer="gasection" data-gatext="cta"> <div class="container d-flex flex-column align-items-center"> <h2 class="headline-small text-center mb-4">Qualtrics named leader in Gartner® Magic Quadrant™ for Voice of Customer (VoC) 2024</h2> <p class="d-flex"><a class="btn btn-primary mr-2" href="/ebooks-guides/gartner-voice-of-customer/?utm_lp=use-case-voc" >Download report</a></p> </div> </section><section class="bg-white text-black black background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <h2 class="headline-small text-left">Measure and act on what matters most</h2><div class="default-style-wrapper"><p>Keep customer relationships healthy by always knowing where and when to act. CX Foundational leverages real-time predictive analytics to assess experiences across the customer journey and employs automated workflows to route data to the right teams. This ensures you focus on the moments that matter most and provides a scalable platform that grows with your organization.</p> </div><div class="mb-4" style="height: 0.01px;"></div> </div> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <img class="d-none d-md-block mx-auto lazy mw-100 h-auto" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/04/nps-dashboards-reporting-en-e1713521390213.webp" alt="Voice of customer analytics" width="1100" height="864" style="width: 100%" > </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <img class="d-none d-md-block mx-auto lazy mw-100 h-auto" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/04/voc-analytics-en.webp" alt="Role based VoC dashboards and reports" width="1400" height="1100" style="width: 100%" > </div> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <h2 class="headline-small text-left">Surface insights directly from your customers</h2><div class="default-style-wrapper"><p>Quickly identify pain points and delight factors through automated analysis of customer feedback. CX Foundational’s text and sentiment analysis tools, powered by natural language processing, provide deep insights into customer needs and expectations, helping you understand and improve loyalty behaviors efficiently. As your CX program evolves, our platform adapts to support increasingly sophisticated insights.</p> </div><div class="mb-4" style="height: 0.01px;"></div> </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <h2 class="headline-small text-left">Trigger actions and build loyalty at scale</h2><div class="default-style-wrapper"><p>Activate teams and close the loop with customers faster through smart automation and feedback management. CX Foundational enables you to quickly respond to feedback, resolve issues, and strengthen customer loyalty with scalable case management and ticketing capabilities. The platform is designed to expand alongside your business, facilitating continuous improvement in customer experience management.</p> </div><div class="mb-4" style="height: 0.01px;"></div> </div> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <img class="d-none d-md-block mx-auto lazy mw-100 h-auto" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/04/nps-channels-en-e1713521334252.webp" alt="Voice of customer feedback channel icons" width="1100" height="864" style="width: 100%" > </div> </div> </div> </section><section class="bg-white text-black black background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-0 "> <div class="col-lg-12 offset-lg-0 mb-0 " > <h2 class="headline-small text-center">You’re in good company</h2><div class="mb-4" style="height: 0.01px;"></div> <hr class="hr-short hr-thick bg-gradient-135deg mx-auto"><div class="mb-5" style="height: 0.01px;"></div> </div> </div><div class="row mb-0 mx-lg-n5"> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <div class="card-quote p-6 pt-7"> <blockquote class="blockquote">Qualtrics gives us the full context of the digital experience and helps us adapt in the moment<br/><br/></blockquote> <svg class="icon icon-size-6 mr-auto icon-black" > <use href="https://www.qualtrics.com/m/assets/dist/svg/customer/sweat.svg#solid"></use> </svg> </div> </div> <div class="col-lg-6 offset-lg-0 mb-0 px-lg-5" > <div class="card-quote p-6 pt-7"> <blockquote class="blockquote">The link between our testing, design and development teams allows us to build breakthrough products</blockquote> <svg class="icon icon-size-6 mr-auto icon-black" > <use href="https://www.qualtrics.com/m/assets/dist/svg/customer/under-armour.svg#solid"></use> </svg> </div> </div> </div> </div> </section><section class="py-7 bg-black text-white" data-gacontainer="gasection" data-gatext="cta"> <div class="container d-flex flex-column align-items-center"> <h2 class="headline-small text-center mb-4">Ready to hear the voice of your customers?</h2> <p class="d-flex"><button class="btn btn-white mr-2" data-toggle="modal" data-target="#marketo-embedded-modal" data-action="Request Demo" data-details="Section" >Request Demo</button></p> </div> </section><section class="bg-white text-black black background-image pt-7 pb-7 " > <div class="container position-relative"> <div class="row mb-0 "> <div class="col-lg-12 offset-lg-0 mb-0 " > <h2 class="headline-small text-center">Voice of Customer FAQs</h2><div class="mb-4" style="height: 0.01px;"></div> <hr class="hr-short hr-thick bg-gradient-135deg mx-auto"><div class="mb-4" style="height: 0.01px;"></div><div id="faq" class="accordion"> <button class="btn-reset" data-toggle="collapse" data-target="#faq-1"><strong>What is Voice of Customer (VoC)?</strong></button> <div id="faq-1" class="collapse" data-parent="#faq"> <p><a href="/experience-management/customer/what-is-voice-of-customer/">Voice of the Customer (VoC)</a> is a term that describes your customer’s feedback about their experiences with and expectations for your products or services. The voice of the customer is best heard as an ongoing conversation. The key to creating an effective voice of the customer program is to gather and use information in a timely way that helps you to improve. Organizations often have multiple touch points with the customer that occur all across the organization, including sales, support, warranty and accounting interactions.</p> </div> <button class="btn-reset" data-toggle="collapse" data-target="#faq-2"><strong>How do I measure Voice of Customer?</strong></button> <div id="faq-2" class="collapse" data-parent="#faq"> <p>Voice of the Customer (VoC) is measured by collecting customer feedback across multiple touchpoints via surveys (e.g., NPS, CSAT, CES), interviews, focus groups, and social media monitoring. There is not one metric, but rather analyzing direct, indirect, and inferred feedback to understand expectations, preferences, and aversions. You can use <a href="/experience-management/research/text-analysis/">text analytics</a> to process unstructured data from open-ended questions and commentary and combine these insights with customer behavior data and sentiment analysis to form a comprehensive view of customer experiences, which can guide customer-centric decision-making and strategic improvements.</p> </div> <button class="btn-reset" data-toggle="collapse" data-target="#faq-3"><strong>What are the benefits of a VoC program?</strong></button> <div id="faq-3" class="collapse" data-parent="#faq"> <p>No one becomes an industry leader without listening first to the customer. Customer perceived quality and above-average customer service have been proven time and again to be leading drivers of business success. When your customers share their voice in real-time with your organization, they expect you to listen, act and report back to them on progress. The most effective Voice of Customer programs allow you to connect and engage with customers at key points along the customer journey.</p> </div> <button class="btn-reset" data-toggle="collapse" data-target="#faq-4"><strong>How do I build a VoC program?</strong></button> <div id="faq-4" class="collapse" data-parent="#faq"> <p style="padding-bottom:0px;">To build a Voice of Customer (VoC) program, start by defining clear objectives aligned with business goals.</p> <ol> <li>Identify key <a href="/experience-management/customer/how-to-understand-touchpoints-on-a-customer-journey-map/">customer touchpoints</a> and implement data collection methods such as surveys, interviews, and social listening tools</li> <li>Integrate and analyze data using text analytics and sentiment analysis</li> <li>Ensure organizational buy-in and train staff on customer-centric approaches</li> <li>Act on insights by making continuous improvements and close the feedback loop with customers</li> <li>Ensure the impact of changes and adjust your strategy accordingly to enhance customer experience</li> </ol> </div> <button class="btn-reset" data-toggle="collapse" data-target="#faq-5"><strong>What’s the difference between a CX and VoC program?</strong></button> <div id="faq-5" class="collapse" data-parent="#faq"> <p>A <a href="/experience-management/customer/customer-experience-program/">Customer Experience (CX) program</a> encompasses all initiatives a company takes to improve the overall customer journey and satisfaction, focusing on the interactions between the customer and the brand. In contrast, a Voice of Customer (VoC) program is specifically dedicated to capturing, analyzing, and responding to customer feedback and insights to inform CX strategies. VoC is a component of CX, providing the data and customer perspective needed to drive CX improvements.</p> </div> <button class="btn-reset" data-toggle="collapse" data-target="#faq-6"><strong>What is Digital VoC?</strong></button> <div id="faq-6" class="collapse" data-parent="#faq"> <p>Digital Voice of Customer (VoC) involves collecting and analyzing customer feedback from digital channels and touchpoints like websites, mobile apps, social media, and online reviews to understand online experiences and expectations, which can inform business decisions and digital experience enhancements. </p> </div> <button class="btn-reset" data-toggle="collapse" data-target="#faq-7"><strong>Why choose Qualtrics for my VoC software?</strong></button> <div id="faq-7" class="collapse" data-parent="#faq"> <p><a href="/customer-experience/">Qualtrics Customer Experience software</a> focuses on customer needs, expectations, understandings, and product improvement. With Qualtrics, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, so you can gain a holistic understanding of your customers’ experiences and take the right actions that drive meaningful impact.</p> </div> </div> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is Voice of Customer (VoC)?", "acceptedAnswer": { "@type": "Answer", "text": "Voice of Customer (VoC) is a term that describes your customer’s feedback about their experiences with and expectations for your products or services." } },{ "@type": "Question", "name": "How do I measure Voice of Customer?", "acceptedAnswer": { "@type": "Answer", "text": "Voice of Customer (VoC) is measured by collecting customer feedback across multiple touchpoints via surveys (e.g., NPS, CSAT, CES), interviews, focus groups, and social media monitoring." } },{ "@type": "Question", "name": "What are the benefits of a VoC program?", "acceptedAnswer": { "@type": "Answer", "text": "Customer perceived quality and above-average customer service have been proven time and again to be leading drivers of business success. When your customers share their voice in real-time with your organization, they expect you to listen, act and report back to them on progress." } }] } </script> </div> </div> </div> </section><section class="bg-gray-light py-5 "> <div class="container"> <div class="position-relative px-sm-5 xm-hub anchor-inherit">  <link rel="stylesheet" href="https://www.qualtrics.com/m/assets/dist/css/libraries/swiper.min.css"> <script src="https://www.qualtrics.com/m/assets/dist/js/libraries/swiper.min.js" defer></script> <script src="https://www.qualtrics.com/m/assets/dist/js/modules/xm-hub.js" defer></script> <h3 class="headline-eyebrow pl-2">You might also like</h3> <div class="panel-module category-swiper"> <div class="swiper-custom-wrap"> <div class="swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide px-2 pb-4"> <a href="https://www.qualtrics.com/ebooks-guides/gartner-voice-of-customer/" target="_self" class="card shadow-bottom gated-content-click"> <div class="card-img-top lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/02/2024-gartner-voc-resource.png"></div> <hr class="hr-thick bg-cx"> <div class="card-body text-black"> <h4 class="headline-eyebrow text-gray-600 featured-label">study</h4> <p>Qualtrics once again named a Leader for Voice of the Customer</p> <div class="btn btn-black btn-outline"><span>Download Now</span></div> </div> </a> </div> <div class="swiper-slide px-2 pb-4"> <a href="https://www.qualtrics.com/events/2024-cx-trends-webinar/" target="_self" class="card shadow-bottom gated-content-click"> <div class="card-img-top lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/02/cx2_landing-page-1200x627_fb.webp"></div> <hr class="hr-thick bg-gradient-90deg"> <div class="card-body text-black"> <h4 class="headline-eyebrow text-gray-600 featured-label">webinar</h4> <p>The consumer trends shaping 2024 revealed</p> <div class="btn btn-black btn-outline"><span>Watch Now</span></div> </div> </a> </div> <div class="swiper-slide px-2 pb-4"> <a href="https://www.qualtrics.com/events/2024-trends-to-business-impact/?utm_lp=resource-hub" target="_self" class="card shadow-bottom gated-content-click"> <div class="card-img-top lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/03/CX-action-plan-webinar-tile.webp"></div> <hr class="hr-thick bg-bx"> <div class="card-body text-black"> <h4 class="headline-eyebrow text-gray-600 featured-label">webinar</h4> <p>How to turn consumer trends into business impact</p> <div class="btn btn-black btn-outline"><span>Watch Now</span></div> </div> </a> </div> <div class="swiper-slide px-2 pb-4"> <a href="https://www.qualtrics.com/ebooks-guides/authoritative-guide-to-voice-of-customer/" target="_self" class="card shadow-bottom gated-content-click"> <div class="card-img-top lazy" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2018/06/hannah-wei-84051-unsplash.jpg"></div> <hr class="hr-thick bg-cx"> <div class="card-body text-black"> <h4 class="headline-eyebrow text-gray-600 featured-label">ebook</h4> <p>Authoritative Guide to Voice of the Customer</p> <div class="btn btn-black btn-outline"><span>Download Now</span></div> </div> </a> </div> </div> </div>  <button class="swiper-button-custom swiper-button-custom-prev"></button> <button class="swiper-button-custom swiper-button-custom-next"></button> </div> </div> </div> </div> </section> </div>   <footer class="site-footer overflow-hidden" role="contentinfo" data-gacontainer="garegion" data-gatext="footer"> <div class="container text-left"> <div id="main-footer-content" class="row align-items-stretch py-5 py-lg-6 mx-n5"> <div id="footer-subscribe-form" class="col-lg-6 d-flex pl-5 px-md-5 mb-5 mb-lg-0 flex-column"> <iframe id="footer-marketo-iframe" lang="en" data-ot-ignore class="w-100 mx-n4 mt-n4 mb-0 mb-lg-auto border-0 lazy" data-src="/footer-marketo-form-landing-page/" title="Get the latest news on XM events, research, and product launches" scrolling="no"> </iframe> <div class="d-flex mt-auto pt-3"> <a aria-label="Like us on Facebook" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://www.facebook.com/Qualtrics/" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/logo-facebook-2023.webp"></img> </a> <a aria-label="Follow us on X" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://twitter.com/Qualtrics/" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/10/logo-x-2023-en.webp"></img> </a> <a aria-label="Follow us on LinkedIn" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://www.linkedin.com/company/qualtrics" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/logo-linkedin-2023.webp"></img> </a> <a aria-label="Follow us on LinkedIn" class="footer-round-social-icon mr-2 d-flex align-items-center justify-content-center" href="https://www.youtube.com/user/QualtricsSoftware" target="_blank"> <img class="icon icon-black icon-size-4 w-auto" loading="lazy" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/03/logo-youtube-2023.webp"></img> </a> </div> </div> <div id="main-footer-items" class="col px-5"> <div id="footer-links-container" class="row"> <div id="support-company-resources-section" class="col"> <div class="row"> <div class="footer-small-column col-sm-6 col-md mb-5 mb-md-0"> <h3 class="headline-eyebrow mb-1">Support</h3> <ul class="list-unstyled"> <li><a href="/support-center/" rel="nofollow">Submit a Ticket</a></li><li><a href="/support/" rel="nofollow">Online Help</a></li><li><a href="https://community.qualtrics.com/?utm_lp=website+footer" rel="nofollow">Qualtrics Community</a></li><li><a href="/services/" rel="nofollow">Professional Services</a></li><li><a href="/product-updates/" rel="nofollow">Product Roadmap</a></li><li><a href="https://status.qualtrics.com/?utm_lp=website+footer" rel="nofollow">Status</a></li> </ul> </div> <div class="footer-small-column col-sm-6 col-md mb-5 mb-md-0"> <h3 class="headline-eyebrow mb-1">Company</h3> <ul class="list-unstyled"> <li><a href="/about/" rel="nofollow">About Us</a></li><li><a href="/x4summit/">X4 Summit</a></li><li><a href="/careers/" rel="nofollow">Careers</a></li><li><a href="/partnerships/" rel="nofollow">Partnerships</a></li><li><a href="/contact/" rel="nofollow">Contact Us</a></li><li><a href="/news/">Newsroom</a></li> </ul> </div> <div class="footer-small-column col-sm-6 col-md "> <h3 class="headline-eyebrow mb-1">Resources</h3> <ul class="list-unstyled"> <li><a href="/customers/" rel="nofollow">Customers</a></li><li><a href="/marketplace/integrations/">Integrations</a></li><li><a href="/blog/">Blog</a></li><li><a href="/events/">Events</a></li><li><a href="/training/certification/" rel="nofollow">Training & Certification</a></li><li><a href="/resources/">Resource Library</a></li><li><a href="https://basecamp.qualtrics.com/?utm_lp=nav-footer">XM Basecamp</a></li> </ul> </div> </div> </div> <div id="use-cases-section" class="col-12"> <h3 class="headline-eyebrow mb-1">Popular Use Cases</h3> <div class="row mb-5 mb-lg-0"> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/strategy/research/survey-software/">Survey Software</a></li><li><a href="/customer-experience/">Customer Experience Management</a></li><li><a href="/employee-experience/">Employee Experience Management</a></li><li><a href="/people/engage/employee-engagement/">Employee Engagement</a></li><li><a href="/employee-experience/exit-interviews/">Exit Interviews</a></li><li><a href="/frontline/care/customer-analytics/">Digital Experience Analytics</a></li><li><a href="/frontline/digital/analytics/">Digital Experience Analytics</a></li><li><a href="/strategy/brand-tracker-software/">Brand Tracking</a></li><li><a href="/people/360-degree-feedback/">360 Feedback</a></li> </ul> </div> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/frontline/digital/website-app-feedback/">Website & App Feedback</a></li><li><a href="/customer-experience/nps-software/">NPS Software</a></li><li><a href="/customer-experience/surveys/">Customer Surveys</a></li><li><a href="/market-research/">Market Research</a></li><li><a href="/customer-experience/voice-of-customer/">Voice of Customer</a></li><li><a href="/people/engage/pulse-surveys/">Pulse Surveys</a></li><li><a href="/strategy/conjoint-analysis/">Conjoint Analysis</a></li><li><a href="/employee-experience/diversity-inclusion/">Diversity, Equity & Inclusion</a></li><li><a href="/people/engage/well-being-at-work/">Well-being at Work</a></li> </ul> </div> </div> </div> </div> <div id="more-use-cases-section" class=" mt-5"> <button class="footer-arrow-collapse collapsed btn-reset arrow-collapse" data-toggle="collapse" data-target="#more-use-cases-items"> <h3 class="headline-eyebrow mb-1">Popular Articles</h3> </button> <div id="more-use-cases-items" class="row mb-5 mb-lg-0 collapse"> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/experience-management/customer/net-promoter-score/">Net Promoter Score</a></li><li><a href="/experience-management/research/types-of-conjoint/">Conjoint Analysis</a></li><li><a href="/experience-management/customer/what-is-voice-of-customer/">Voice of Customer</a></li><li><a href="/experience-management/brand/brand-tracking-guide/">Brand Tracking</a></li><li><a href="/experience-management/employee/360-degree-feedback/">360 Feedback</a></li><li><a href="/blog/calculating-sample-size/">Sample Size Calculator</a></li><li><a href="/blog/create-online-survey/">How to Create an Online Survey</a></li><li><a href="/experience-management/customer/customer-experience/">Customer Experience</a></li><li><a href="/experience-management/employee/employee-experience/">Employee Experience</a></li> </ul> </div> <div class="col-sm-6"> <ul class="list-unstyled"> <li><a href="/experience-management/research/market-research-guide/">Market Research</a></li><li><a href="/experience-management/brand/what-is-market-segmentation/">What is Market Segmentation?</a></li><li><a href="/experience-management/customer/measure-nps/">How to Calculate NPS</a></li><li><a href="/experience-management/research/determine-sample-size/">How to Determine Sample Size</a></li><li><a href="/experience-management/customer/service-tips-skills/">Customer Service</a></li><li><a href="/blog/50-powerful-leadership-quotes/">50 Powerful Leadership Quotes</a></li><li><a href="/experience-management/employee/employee-feedback/">Employee Feedback</a></li><li><a href="/blog/customer-service-examples/">Good Customer Service Examples</a></li><li><a href="/blog/knowledge-hub/">General Knowledge Hub</a></li> </ul> </div> </div> </div> </div> </div> <hr> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/drift-homepage-2024-08.js" defer></script>    <ul id="shared-footer-links" class="site-footer-end list-unstyled row py-3"> <li class="col-sm-6 mb-2 mb-lg-0"> © <span id="footer-copy-date" class="copy-right-date"></span> Qualtrics <script data-ot-ignore> document.querySelector('.copy-right-date').innerText = new Date().getFullYear(); </script> </li> <li class="col-sm-6 col-lg mb-2 mb-lg-0"><a href="/legal/customers/gtcs/" rel="nofollow">Terms of Service</a></li><li class="col-sm-6 col-lg mb-2 mb-lg-0"><a href="/privacy-statement/" rel="nofollow">Privacy Statement</a></li><li class="col-sm-6 col-lg mb-2 mb-lg-0"><a href="/security-statement/" rel="nofollow">Security Statement</a></li> <li id="teconsent" class="col-sm-6 col-lg ">  <button id="ot-sdk-btn" class="ot-sdk-show-settings text-black border-0 bg-white p-0 text-left" style="font-size: 13.05px;">Cookie Settings</button>  </li> <div id="footer-social-icons" class="col-sm-6 order-1 order-sm-0 order-lg-1 col-lg-1 d-none justify-content-end mb-sm-2 mb-lg-0"> <a aria-label="Like us on Facebook" class="px-1" href="https://www.facebook.com/Qualtrics/" target="_blank"> <svg class="icon icon-black icon-size-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/svg/display/social-facebook-01.svg" loading="lazy"></svg> </a> <a aria-label="Follow us on X" class="px-1" href="https://twitter.com/Qualtrics/" target="_blank"> <svg class="icon icon-black icon-size-4" src="https://www.qualtrics.com/m/assets/dist/svg/customer/x.svg" loading="lazy"></svg> </a> <a aria-label="Follow us on LinkedIn" class="px-1" href="https://www.linkedin.com/company/qualtrics" target="_blank"> <svg class="icon icon-black icon-size-4" src="https://www.qualtrics.com/m/assets/wp-content/uploads/svg/display/social-linkedin-01.svg" loading="lazy"></svg> </a> </div> </ul> </div> </footer>  </div> </div>   <div class="modal fade" id="marketo-iframe-modal" tabindex="-1" role="dialog" aria-labelledby="marketo-iframe-modal-label" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-body">  <button type="button" class="close modal-x modal-x-p-1" data-dismiss="modal" aria-label="Close"></button> <iframe data-ot-ignore lang="en" title="Request Demo Submission Form" id="marketo-iframe" scrolling="no" src=""></iframe> </div> </div> </div> </div>   <div class="modal fade" id="marketo-embedded-modal" tabindex="-1" role="dialog" aria-labelledby="marketo-embedded-modal-label" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-body p-5">  <button type="button" class="close modal-x modal-x-p-1" data-dismiss="modal" aria-label="Close"></button> <form id="modal-form" class="marketo-universal-form needs-validation bg-white text-black p-4 w-100" data-thank-you="Thank you! <br> We'll be in touch shortly." data-thank-you-param="mktord-thank-you" data-thank-you-test-id="request-demo-thank-you-text" data-two-step="" novalidate > <div class="d-flex justify-content-center"> <div class="spinner-incremental" role="status" hidden></div> </div> <div class="form-content"> <h3 class="feature-module mt-0 mb-3">Request Demo</h3> <div class="row"> <div class="col-12 form-group"> <input id="modal-first" data-marketo-field="FirstName" name="FirstName" class="form-control" type="text" autocomplete="given-name" required> <label for="modal-first">First Name *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-first-invalid-feedback">Please enter your first name.</span></div> </div> <div class="col-12 form-group"> <input id="modal-last" data-marketo-field="LastName" name="LastName" class="form-control" type="text" autocomplete="family-name" required> <label for="modal-last">Last Name *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-last-invalid-feedback">Please enter your last name.</span></div> </div> <div class="col-12 form-group"> <input id="modal-company" data-marketo-field="Company" name="Company" class="form-control" type="text" autocomplete="organization" required> <label for="modal-company">Company *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-company-invalid-feedback">Please enter your company name.</span></div> </div> <div class="col-12 form-group"> <input id="modal-title" data-marketo-field="Title" name="Title" class="form-control" type="text" autocomplete="organization-title" required> <label for="modal-title">Job Title *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please enter your job title.</span></div> </div> <div class="form-group col-12"> <input id="modal-email" class="form-control" name="Email" type="email" data-marketo-field="Email" autocomplete="email" pattern="^[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$" required> <label for="modal-email">Business Email <span class="align-middle" aria-label="required">*</span></label> <div class="invalid-feedback"> <span class="feedback-tooltip" id="modal-email-invalid-feedback">Please enter a valid business email address.</span> </div> </div> <div class="col-12 form-group">  <input id="modal-phone" data-marketo-field="Phone" name="Phone" class="form-control" type="tel" pattern="(.*\d.*){8,}" autocomplete="tel" required> <label for="modal-phone">Phone Number *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-phone-invalid-feedback">Please enter a valid phone number.</span></div> </div> <div class="col-12"> <div class="country-fields row"> <div class="col-12 form-group flex-wrap"> <select id="modal-country" data-marketo-field="Country" name="Country" class="form-control" onchange="MarketoLibrary.updateCountryField(event)" autocomplete="country" required> <option disabled selected value> -- select an option -- </option> <option data-code="AF" data-us-name="Afghanistan" value="Afghanistan">Afghanistan</option><option data-code="AL" data-us-name="Albania" value="Albania">Albania</option><option data-code="DZ" data-us-name="Algeria" value="Algeria">Algeria</option><option data-code="AS" data-us-name="American Samoa" value="American Samoa">American Samoa</option><option data-code="AD" data-us-name="Andorra" value="Andorra">Andorra</option><option data-code="AO" data-us-name="Angola" value="Angola">Angola</option><option data-code="AI" data-us-name="Anguilla" value="Anguilla">Anguilla</option><option data-code="AQ" data-us-name="Antarctica" value="Antarctica">Antarctica</option><option data-code="AG" data-us-name="Antigua and Barbuda" value="Antigua and Barbuda">Antigua and Barbuda</option><option data-code="AR" data-us-name="Argentina" value="Argentina">Argentina</option><option data-code="AM" data-us-name="Armenia" value="Armenia">Armenia</option><option data-code="AW" data-us-name="Aruba" value="Aruba">Aruba</option><option data-code="AU" data-us-name="Australia" value="Australia">Australia</option><option data-code="AT" data-us-name="Austria" value="Austria">Austria</option><option data-code="AZ" data-us-name="Azerbaijan" value="Azerbaijan">Azerbaijan</option><option data-code="BS" data-us-name="Bahamas" value="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain" value="Bahrain">Bahrain</option><option data-code="BD" data-us-name="Bangladesh" value="Bangladesh">Bangladesh</option><option data-code="BB" data-us-name="Barbados" value="Barbados">Barbados</option><option data-code="BY" data-us-name="Belarus" value="Belarus">Belarus</option><option data-code="BE" data-us-name="Belgium" value="Belgium">Belgium</option><option data-code="BZ" data-us-name="Belize" value="Belize">Belize</option><option data-code="BJ" data-us-name="Benin" value="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda" value="Bermuda">Bermuda</option><option data-code="BT" data-us-name="Bhutan" value="Bhutan">Bhutan</option><option data-code="BO" data-us-name="Bolivia" value="Bolivia">Bolivia</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba" value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina" value="Bosnia and Herzegovina">Bosnia and Herzegovina</option><option data-code="BW" data-us-name="Botswana" value="Botswana">Botswana</option><option data-code="BV" data-us-name="Bouvet Island" value="Bouvet Island">Bouvet Island</option><option data-code="BR" data-us-name="Brazil" value="Brazil">Brazil</option><option data-code="IO" data-us-name="British Indian Ocean Territory" value="British Indian Ocean Territory">British Indian Ocean Territory</option><option data-code="BN" data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgaria</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Cambodia</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Cameroon</option><option data-code="CA" data-us-name="Canada" value="Canada">Canada</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Cape Verde</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Cayman Islands</option><option data-code="CF" data-us-name="Central African Republic" value="Central African Republic">Central African Republic</option><option data-code="TD" data-us-name="Chad" value="Chad">Chad</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CX" data-us-name="Christmas Island" value="Christmas Island">Christmas Island</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Colombia</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Comoros</option><option data-code="CG" data-us-name="Congo, The Republic of the" value="Congo, The Republic of the">Congo, The Republic of the</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Cook Islands</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Croatia</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curaçao</option><option data-code="CY" data-us-name="Cyprus" value="Cyprus">Cyprus</option><option data-code="CZ" data-us-name="Czech Republic" value="Czech Republic">Czech Republic</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Côte d'Ivoire</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Denmark</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Djibouti</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">Dominican Republic</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="EG" data-us-name="Egypt" value="Egypt">Egypt</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="GQ" data-us-name="Equatorial Guinea" value="Equatorial Guinea">Equatorial Guinea</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estonia</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="ET" data-us-name="Ethiopia" value="Ethiopia">Ethiopia</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Faroe Islands</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fiji</option><option data-code="FI" data-us-name="Finland" value="Finland">Finland</option><option data-code="FR" data-us-name="France" value="France">France</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">French Guiana</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">French Polynesia</option><option data-code="TF" data-us-name="French Southern Territories" value="French Southern Territories">French Southern Territories</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabon</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="DE" data-us-name="Germany" value="Germany">Germany</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GR" data-us-name="Greece" value="Greece">Greece</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Greenland</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Grenada</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Holy See (Vatican City State)</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hong Kong, China</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Hungary</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Iceland</option><option data-code="IN" data-us-name="India" value="India">India</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesia</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Iraq</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Ireland</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italy</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaica</option><option data-code="JA" data-us-name="Japan" value="Japan">Japan</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordan</option><option data-code="KZ" data-us-name="Kazakhstan" value="Kazakhstan">Kazakhstan</option><option data-code="KE" data-us-name="Kenya" value="Kenya">Kenya</option><option data-code="KI" data-us-name="Kiribati" value="Kiribati">Kiribati</option><option data-code="KW" data-us-name="Kuwait" value="Kuwait">Kuwait</option><option data-code="KG" data-us-name="Kyrgyzstan" value="Kyrgyzstan">Kyrgyzstan</option><option data-code="LA" data-us-name="Lao People's Democratic Republic" value="Lao People's Democratic Republic">Lao People's Democratic Republic</option><option data-code="LV" data-us-name="Latvia" value="Latvia">Latvia</option><option data-code="LB" data-us-name="Lebanon" value="Lebanon">Lebanon</option><option data-code="LS" data-us-name="Lesotho" value="Lesotho">Lesotho</option><option data-code="LR" data-us-name="Liberia" value="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya" value="Libya">Libya</option><option data-code="LI" data-us-name="Liechtenstein" value="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania" value="Lithuania">Lithuania</option><option data-code="LU" data-us-name="Luxembourg" value="Luxembourg">Luxembourg</option><option data-code="MO" data-us-name="Macao, China" value="Macao, China">Macao, China</option><option data-code="MK" data-us-name="Macedonia, North" value="Macedonia, North">Macedonia, North</option><option data-code="MG" data-us-name="Madagascar" value="Madagascar">Madagascar</option><option data-code="MW" data-us-name="Malawi" value="Malawi">Malawi</option><option data-code="MY" data-us-name="Malaysia" value="Malaysia">Malaysia</option><option data-code="MV" data-us-name="Maldives" value="Maldives">Maldives</option><option data-code="ML" data-us-name="Mali" value="Mali">Mali</option><option data-code="MT" data-us-name="Malta" value="Malta">Malta</option><option data-code="MH" data-us-name="Marshall Islands" value="Marshall Islands">Marshall Islands</option><option data-code="MQ" data-us-name="Martinique" value="Martinique">Martinique</option><option data-code="MR" data-us-name="Mauritania" value="Mauritania">Mauritania</option><option data-code="MU" data-us-name="Mauritius" value="Mauritius">Mauritius</option><option data-code="YT" data-us-name="Mayotte" value="Mayotte">Mayotte</option><option data-code="MX" data-us-name="Mexico" value="Mexico">Mexico</option><option data-code="FM" data-us-name="Micronesia" value="Micronesia">Micronesia</option><option data-code="MD" data-us-name="Moldova" value="Moldova">Moldova</option><option data-code="MC" data-us-name="Monaco" value="Monaco">Monaco</option><option data-code="MN" data-us-name="Mongolia" value="Mongolia">Mongolia</option><option data-code="ME" data-us-name="Montenegro" value="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat" value="Montserrat">Montserrat</option><option data-code="MA" data-us-name="Morocco" value="Morocco">Morocco</option><option data-code="MZ" data-us-name="Mozambique" value="Mozambique">Mozambique</option><option data-code="MM" data-us-name="Myanmar" value="Myanmar">Myanmar</option><option data-code="NA" data-us-name="Namibia" value="Namibia">Namibia</option><option data-code="NR" data-us-name="Nauru" value="Nauru">Nauru</option><option data-code="NP" data-us-name="Nepal" value="Nepal">Nepal</option><option data-code="NL" data-us-name="Netherlands" value="Netherlands">Netherlands</option><option data-code="NC" data-us-name="New Caledonia" value="New Caledonia">New Caledonia</option><option data-code="NZ" data-us-name="New Zealand" value="New Zealand">New Zealand</option><option data-code="NI" data-us-name="Nicaragua" value="Nicaragua">Nicaragua</option><option data-code="NE" data-us-name="Niger" value="Niger">Niger</option><option data-code="NG" data-us-name="Nigeria" value="Nigeria">Nigeria</option><option data-code="NU" data-us-name="Niue" value="Niue">Niue</option><option data-code="NF" data-us-name="Norfolk Island" value="Norfolk Island">Norfolk Island</option><option data-code="MP" data-us-name="Northern Mariana Islands" value="Northern Mariana Islands">Northern Mariana Islands</option><option data-code="NO" data-us-name="Norway" value="Norway">Norway</option><option data-code="OM" data-us-name="Oman" value="Oman">Oman</option><option data-code="PK" data-us-name="Pakistan" value="Pakistan">Pakistan</option><option data-code="PW" data-us-name="Palau" value="Palau">Palau</option><option data-code="PS" data-us-name="Palestine" value="Palestine">Palestine</option><option data-code="PA" data-us-name="Panama" value="Panama">Panama</option><option data-code="PG" data-us-name="Papua New Guinea" value="Papua New Guinea">Papua New Guinea</option><option data-code="PY" data-us-name="Paraguay" value="Paraguay">Paraguay</option><option data-code="PE" data-us-name="Peru" value="Peru">Peru</option><option data-code="PH" data-us-name="Philippines" value="Philippines">Philippines</option><option data-code="PN" data-us-name="Pitcairn" value="Pitcairn">Pitcairn</option><option data-code="PL" data-us-name="Poland" value="Poland">Poland</option><option data-code="PT" data-us-name="Portugal" value="Portugal">Portugal</option><option data-code="PR" data-us-name="Puerto Rico" value="Puerto Rico">Puerto Rico</option><option data-code="QA" data-us-name="Qatar" value="Qatar">Qatar</option><option data-code="RO" data-us-name="Romania" value="Romania">Romania</option><option data-code="RU" data-us-name="Russia, excluding Crimea" value="Russia, excluding Crimea">Russia, excluding Crimea</option><option data-code="RW" data-us-name="Rwanda" value="Rwanda">Rwanda</option><option data-code="RE" data-us-name="Réunion" value="Réunion">Réunion</option><option data-code="BL" data-us-name="Saint Barthélemy" value="Saint Barthélemy">Saint Barthélemy</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha" value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option><option data-code="KN" data-us-name="Saint Kitts and Nevis" value="Saint Kitts and Nevis">Saint Kitts and Nevis</option><option data-code="LC" data-us-name="Saint Lucia" value="Saint Lucia">Saint Lucia</option><option data-code="MF" data-us-name="Saint Martin (French part)" value="Saint Martin (French part)">Saint Martin (French part)</option><option data-code="PM" data-us-name="Saint Pierre and Miquelon" value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option><option data-code="VC" data-us-name="Saint Vincent and the Grenadines" value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option><option data-code="WS" data-us-name="Samoa" value="Samoa">Samoa</option><option data-code="SM" data-us-name="San Marino" value="San Marino">San Marino</option><option data-code="ST" data-us-name="Sao Tome and Principe" value="Sao Tome and Principe">Sao Tome and Principe</option><option data-code="SA" data-us-name="Saudi Arabia" value="Saudi Arabia">Saudi Arabia</option><option data-code="SN" data-us-name="Senegal" value="Senegal">Senegal</option><option data-code="RS" data-us-name="Serbia" value="Serbia">Serbia</option><option data-code="SC" data-us-name="Seychelles" value="Seychelles">Seychelles</option><option data-code="SL" data-us-name="Sierra Leone" value="Sierra Leone">Sierra Leone</option><option data-code="SG" data-us-name="Singapore" value="Singapore">Singapore</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)" value="Sint Maarten (Dutch part)">Sint Maarten (Dutch part)</option><option data-code="SK" data-us-name="Slovakia" value="Slovakia">Slovakia</option><option data-code="SI" data-us-name="Slovenia" value="Slovenia">Slovenia</option><option data-code="SB" data-us-name="Solomon Islands" value="Solomon Islands">Solomon Islands</option><option data-code="SO" data-us-name="Somalia" value="Somalia">Somalia</option><option data-code="ZA" data-us-name="South Africa" value="South Africa">South Africa</option><option data-code="GS" data-us-name="South Georgia and the South Sandwich Islands" value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option><option data-code="KR" data-us-name="South Korea" value="South Korea">South Korea</option><option data-code="SS" data-us-name="South Sudan" value="South Sudan">South Sudan</option><option data-code="ES" data-us-name="Spain" value="Spain">Spain</option><option data-code="LK" data-us-name="Sri Lanka" value="Sri Lanka">Sri Lanka</option><option data-code="SD" data-us-name="Sudan" value="Sudan">Sudan</option><option data-code="SR" data-us-name="Suriname" value="Suriname">Suriname</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen" value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option><option data-code="SE" data-us-name="Sweden" value="Sweden">Sweden</option><option data-code="CH" data-us-name="Switzerland" value="Switzerland">Switzerland</option><option data-code="TW" data-us-name="Taiwan, China" value="Taiwan, China">Taiwan, China</option><option data-code="TJ" data-us-name="Tajikistan" value="Tajikistan">Tajikistan</option><option data-code="TZ" data-us-name="Tanzania" value="Tanzania">Tanzania</option><option data-code="TH" data-us-name="Thailand" value="Thailand">Thailand</option><option data-code="TL" data-us-name="Timor-Leste" value="Timor-Leste">Timor-Leste</option><option data-code="TG" data-us-name="Togo" value="Togo">Togo</option><option data-code="TK" data-us-name="Tokelau" value="Tokelau">Tokelau</option><option data-code="TO" data-us-name="Tonga" value="Tonga">Tonga</option><option data-code="TT" data-us-name="Trinidad and Tobago" value="Trinidad and Tobago">Trinidad and Tobago</option><option data-code="TN" data-us-name="Tunisia" value="Tunisia">Tunisia</option><option data-code="TR" data-us-name="Turkey" value="Turkey">Turkey</option><option data-code="TM" data-us-name="Turkmenistan" value="Turkmenistan">Turkmenistan</option><option data-code="TC" data-us-name="Turks and Caicos Islands" value="Turks and Caicos Islands">Turks and Caicos Islands</option><option data-code="TV" data-us-name="Tuvalu" value="Tuvalu">Tuvalu</option><option data-code="UG" data-us-name="Uganda" value="Uganda">Uganda</option><option data-code="UA" data-us-name="Ukraine, excluding Crimea" value="Ukraine, excluding Crimea">Ukraine, excluding Crimea</option><option data-code="AE" data-us-name="United Arab Emirates" value="United Arab Emirates">United Arab Emirates</option><option data-code="GB" data-us-name="United Kingdom" value="United Kingdom">United Kingdom</option><option data-code="US" data-us-name="United States" value="United States">United States</option><option data-code="UM" data-us-name="United States Minor Outlying Islands" value="United States Minor Outlying Islands">United States Minor Outlying Islands</option><option data-code="UY" data-us-name="Uruguay" value="Uruguay">Uruguay</option><option data-code="UZ" data-us-name="Uzbekistan" value="Uzbekistan">Uzbekistan</option><option data-code="VU" data-us-name="Vanuatu" value="Vanuatu">Vanuatu</option><option data-code="VE" data-us-name="Venezuela" value="Venezuela">Venezuela</option><option data-code="VN" data-us-name="Viet Nam" value="Viet Nam">Viet Nam</option><option data-code="VG" data-us-name="Virgin Islands, British" value="Virgin Islands, British">Virgin Islands, British</option><option data-code="VI" data-us-name="Virgin Islands, U.S." value="Virgin Islands, U.S.">Virgin Islands, U.S.</option><option data-code="WF" data-us-name="Wallis and Futuna" value="Wallis and Futuna">Wallis and Futuna</option><option data-code="EH" data-us-name="Western Sahara" value="Western Sahara">Western Sahara</option><option data-code="YE" data-us-name="Yemen" value="Yemen">Yemen</option><option data-code="ZM" data-us-name="Zambia" value="Zambia">Zambia</option><option data-code="ZW" data-us-name="Zimbabwe" value="Zimbabwe">Zimbabwe</option><option data-code="AX" data-us-name="Åland Islands" value="Åland Islands">Åland Islands</option>; </select> <label for="modal-country">Country *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please select your country.</span></div> </div> <div class="col-12 form-group d-none" > <textarea id="modal-lead-comments" data-marketo-field="Lead_Comments__c" class="form-control" type="text" maxlength="150"></textarea> <label for="modal-lead-comments"><span>Please type your inquiry here...</span></label> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="privacyUnsubscribeNotice"> <div id="modal-privacy-unsubscribe-notice" class="pt-3"> <small>By submitting this form, you agree to receive marketing information from Qualtrics as set out in our <a href='/terms-of-service/' target='_blank'>Terms of Service</a> & <a href='/privacy-statement/' target='_blank'>Privacy Statement</a>. You may unsubscribe at any time.</small> </div> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="marketingOptIn"> <div class="form-check form-check-sm pt-3"> <input id="modal-marketing" data-marketo-field="marketingOptIn" class="form-check-input" type="checkbox"> <label for="modal-marketing" class="form-check-label">Yes, I would like to receive marketing communications regarding Qualtrics products, services, and events</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please indicate that you are willing to receive marketing communications.</span></div> </div> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="privacyDataNotice"> <div id="modal-privacy-data-notice" class="pt-3"> <small>By providing this information, you agree that we may process your personal data in accordance with our <a href='/privacy-statement/' target='_blank'>Privacy Statement</a></small> </div> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="privacyAgreementNotice"> <div id="modal-privacy-agreement-notice" class="pt-3"> <small>By submitting I agree to Qualtrics' <a href='/terms-of-service/' target='_blank'>Terms of Service</a> & <a href='/privacy-statement/' target='_blank'>Privacy Statement</a></small> </div> </div> </div> </div> </div> <input id="modal-product-type" type="hidden" class="d-block" data-marketo-field="productType" value="Customer Frontlines (CX)" style="height: 0; width: 0; opacity: 0;"> <input id="modal-offer-type" type="hidden" class="d-block" data-marketo-field="offerType" value="Request Demo" style="height: 0; width: 0; opacity: 0;"> <input id="modal-utm-lp" type="hidden" class="d-block" data-marketo-field="utmlp" value="" style="height: 0; width: 0; opacity: 0;"> <input id="modal-campaign-id" type="hidden" class="d-block" data-marketo-field="campaignId" value="" style="height: 0; width: 0; opacity: 0;"> <input id="modal-user-language" type="hidden" class="d-block" data-marketo-field="UserLanguage__c" value="EN" style="height: 0; width: 0; opacity: 0;"> <div class="mt-3" style="position: relative; height: 36px;"> <button type="submit" class="btn btn-primary mt-3" name="Submit" data-testid="request-demo-submit-button">Submit</button> <button type="button" class="btn btn-primary mt-3 d-none">Request Demo</button> <p class="steps headline-eyebrow text-gray-dark text-center mt-3 d-none">Step <span class="step"></span>/<span class="total-steps">2</span></p> </div> </div> </form> </div> </div> </div> </div>   <div class="modal fade" id="vimeo-player-modal" tabindex="-1" role="dialog" aria-labelledby="vimeo-player-modal-label" aria-hidden="true">  <button type="button" class="close modal-x modal-x-white modal-x-p-2" data-dismiss="modal" aria-label="Close"></button> <div class="modal-dialog modal-dialog-centered modal-xl d-flex justify-content-center" role="document"> <div class="modal-content" style="max-height: 90vh; max-width: 127vh;"> <div class="embed-responsive embed-responsive-16by9"> <iframe id="vimeo-player" lang="en" title="Vimeo Video Player" allowtransparency="true" class="embed-responsive-item" src=""></iframe> </div> <div id="vimeo-cta-row" class="d-none justify-content-center align-items-center text-center flex-column flex-lg-row py-3"> <p class="feature-module text-white mb-3 mb-lg-0"> Ready to learn more about Qualtrics?</p> <a id="vimeo-cta" class="btn btn-px ml-lg-3" href="/lp/request-demo/">Request Demo</a> </div> </div> </div> </div>  <div class="modal fade" id="vidyard-player-modal" tabindex="-1" role="dialog" aria-labelledby="vidyard-player-modal-label" aria-hidden="true"> <button type="button" class="close modal-x modal-x-white modal-x-p-2" data-dismiss="modal" aria-label="Close"></button> <div class="modal-dialog modal-dialog-centered modal-xl d-flex justify-content-center" role="document"> <div class="modal-content"> <div class="vidyard-player"></div> </div> </div> </div>  <link rel="preload" href="https://www.qualtrics.com/m/assets/dist/js/libraries/intersection-observer.min.js" as="script" /> <link rel="preload" href="https://www.qualtrics.com/m/assets/dist/js/libraries/lazyload.min.js" as="script" /> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/intersection-observer.min.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/lazyload.min.js" defer></script> <link rel="preload" href="//success.qualtrics.com/js/forms2/js/forms2.min.js" as="script" /> <script data-ot-ignore src="//success.qualtrics.com/js/forms2/js/forms2.min.js"></script> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/libraries/teknkl-simpledto-1.0.4.js" defer></script>  <form id="mktoForm_7836" class="form-dummy" onsubmit="preventDefault(event)"></form> <script> window.MarketoStore = window.MarketoStore || {}; window.MarketoStore.dynamicCountryCodes = JSON.parse('[{"group_name":"Marketingopt-in","countries":["AT","BE","BG","BR","CA","CN","CO","HR","CY","CZ","DK","EE","FK","FO","FI","FR","TF","DE","GI","GR","GL","GP","HK","HU","IE","IL","IM","IT","LV","LT","LU","MT","MQ","YT","MC","MA","NL","NO","PL","PT","RE","RO","RU","SH","PM","SM","SK","SI","GS","ES","SE","CH","TR","UA","VG","GB","AF","BD","BT","BN","KH","CX","CC","FJ","KG","KR","KZ","LA","MO","MV","FM","MN","MM","NR","NP","NC","NU","NF","PK","PW","PG","PH","PN","SB","LK","TH","TL","TK","TV","TO","UZ","VU","VN","WF","AX","AL","DZ","AD","AO","AG","AR","AM","AW","AZ","BS","BH","BB","BY","BJ","BM","BA","KY","CL","CK","CR","CI","DO","EC","EG","SV","PF","GE","GH","GG","IS","JM","JE","LI","MK","MX","MU","MD","ME","NI","PS","PA","PE","PR","QA","LC","SN","RS","ZA","TW","TT","TN","AE","UY","SX","CW","BQ"],"inputs":["marketingOptIn"]},{"group_name":"Privacynotice","countries":["MX","AI","AW","BS","BZ","BM","CL","CO","GB","AT","BE","BG","BR","CA","CN","HR","CY","CZ","DK","EE","FK","FO","FI","FR","TF","DE","GI","GR","GL","GP","HU","IE","IL","IM","IT","LV","LT","LU","MT","MQ","YT","MC","MA","MF","NL","NO","PL","PT","RE","RO","RU","SH","PM","SM","SK","SI","GS","ES","SE","CH","TR","TW","UA","VG","DO","EC","SV","HT","HN","JM","PY","PE","PR","LC","TT","TC","VE","VI","JP","AF","BD","BT","BN","KH","CX","CC","FJ","KG","KR","KZ","LA","MO","MV","FM","MM","NR","NP","NC","NU","NF","PK","PW","PG","PH","PN","SB","LK","TH","TL","TK","TV","TO","UZ","VU","VN","WF","ZW","AO","YE","ZM","UM","UY","EH","UG","AE","TM","SD","TG","TZ","TJ","SJ","TN","SR","AX","SS","ZA","SO","SX","SG","SL","SC","RS","SN","SA","ST","WS","VC","KN","BL","RW","QA","PA","PS","OM","MP","NG","NE","NI","NZ","NA","MZ","US","MS","ME","MN","MD","MU","MR","MH","ML","MY","MW","MG","MK","LI","LY","LR","LS","LB","KW","KI","KE","JO","JE","IQ","ID","IN","IS","HK","VA","HM","GY","GW","GN","GG","GT","GU","GD","GH","GM","GE","GA","PF","GF","ET","SZ","ER","EG","GQ","DM","DJ","CW","CI","CR","CK","CG","KM","TD","CF","KY","CV","CM","BI","BF","IO","BV","BW","BA","BQ","BO","BJ","BY","BB","AL","BH","AZ","AU","DZ","AD","AS","AG","AM","AQ","AR"],"inputs":["privacyDataNotice"]},{"group_name":"apjPrivacywithunsubscribemessage","countries":["AS","AQ","CN","CK","GU","HM","HK","IN","ID","MY","MH","NZ","MP","PS","SG","UM","WS","AF"],"inputs":["privacyUnsubscribeNotice"]}]'); </script> <script data-ot-ignore src="https://www.qualtrics.com/m/assets/dist/js/modules/marketo-2024-10.js" defer></script> <link rel="preload" as="style" href="https://success.qualtrics.com/js/forms2/css/forms2.css" /> <link rel="stylesheet" href="https://success.qualtrics.com/js/forms2/css/forms2.css" /> <link rel="preload" as="style" href="https://success.qualtrics.com/js/forms2/css/forms2-theme-plain.css" /> <link rel="stylesheet" href="https://success.qualtrics.com/js/forms2/css/forms2-theme-plain.css" /> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/popper.min.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/bootstrap.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/modules/styles-2024-07.js" defer></script>  <script id="vidyard-script" data-ot-ignore type="text/javascript" src="https://play.vidyard.com/embed/v4.js" defer></script> <script id="vimeo-script" data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/libraries/vimeo-player.js" defer></script> <script data-ot-ignore type="text/javascript" src="https://www.qualtrics.com/m/assets/dist/js/modules/footer-2024-08.js" defer></script>   </body> </html>

CINXE.COM

VoC (Voice of the Customer) Software - Qualtrics