CINXE.COM

<!doctype html><html lang="nl-NL"><head><script data-no-optimize="1">var litespeed_docref=sessionStorage.getItem("litespeed_docref");litespeed_docref&&(Object.defineProperty(document,"referrer",{get:function(){return litespeed_docref}}),sessionStorage.removeItem("litespeed_docref"));</script> <meta charset="UTF-8"><link data-optimized="2" rel="stylesheet" href="https://www.onlineklik.nl/wp-content/litespeed/css/3607e157f78a77213602f891a55a42ca.css?ver=dafce" /><meta name="viewport" content="width=device-width, initial-scale=1"><link rel="profile" href="https://gmpg.org/xfn/11"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style><title>Op weg naar succes met automatische biedstrategieën | Online Klik</title><meta name="description" content="Het is in veel situaties verstandig om te kiezen voor een geautomatiseerde biedstrategie van Google. De experts van Online Klik vertellen je er meer over." /><link rel="canonical" href="https://www.onlineklik.nl/blog/automatische-biedstrategieen/" /><meta property="og:locale" content="nl_NL" /><meta property="og:type" content="article" /><meta property="og:title" content="Op weg naar succes met automatische biedstrategieën | Online Klik" /><meta property="og:description" content="Het is in veel situaties verstandig om te kiezen voor een geautomatiseerde biedstrategie van Google. De experts van Online Klik vertellen je er meer over." /><meta property="og:url" content="https://www.onlineklik.nl/blog/automatische-biedstrategieen/" /><meta property="og:site_name" content="Online Klik" /><meta property="article:published_time" content="2019-02-28T15:56:00+00:00" /><meta property="article:modified_time" content="2022-09-08T15:00:48+00:00" /><meta property="og:image" content="https://www.onlineklik.nl/wp-content/uploads/2022/08/automatische-biedstrategie.jpg" /><meta property="og:image:width" content="672" /><meta property="og:image:height" content="372" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Online Klik" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Geschreven door" /><meta name="twitter:data1" content="Online Klik" /><meta name="twitter:label2" content="Geschatte leestijd" /><meta name="twitter:data2" content="4 minuten" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.onlineklik.nl/blog/automatische-biedstrategieen/","url":"https://www.onlineklik.nl/blog/automatische-biedstrategieen/","name":"Op weg naar succes met automatische biedstrategieën | Online Klik","isPartOf":{"@id":"https://www.onlineklik.nl/#website"},"primaryImageOfPage":{"@id":"https://www.onlineklik.nl/blog/automatische-biedstrategieen/#primaryimage"},"image":{"@id":"https://www.onlineklik.nl/blog/automatische-biedstrategieen/#primaryimage"},"thumbnailUrl":"https://www.onlineklik.nl/wp-content/uploads/2022/08/automatische-biedstrategie.jpg","datePublished":"2019-02-28T15:56:00+00:00","dateModified":"2022-09-08T15:00:48+00:00","author":{"@id":"https://www.onlineklik.nl/#/schema/person/2f70dcf265ecb6fb6cabbc8dedde0304"},"description":"Het is in veel situaties verstandig om te kiezen voor een geautomatiseerde biedstrategie van Google. De experts van Online Klik vertellen je er meer over.","breadcrumb":{"@id":"https://www.onlineklik.nl/blog/automatische-biedstrategieen/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https://www.onlineklik.nl/blog/automatische-biedstrategieen/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https://www.onlineklik.nl/blog/automatische-biedstrategieen/#primaryimage","url":"https://www.onlineklik.nl/wp-content/uploads/2022/08/automatische-biedstrategie.jpg","contentUrl":"https://www.onlineklik.nl/wp-content/uploads/2022/08/automatische-biedstrategie.jpg","width":672,"height":372},{"@type":"BreadcrumbList","@id":"https://www.onlineklik.nl/blog/automatische-biedstrategieen/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.onlineklik.nl/"},{"@type":"ListItem","position":2,"name":"Automatisch bieden via Google Ads"}]},{"@type":"WebSite","@id":"https://www.onlineklik.nl/#website","url":"https://www.onlineklik.nl/","name":"Online Klik","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.onlineklik.nl/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https://www.onlineklik.nl/#/schema/person/2f70dcf265ecb6fb6cabbc8dedde0304","name":"Online Klik","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https://www.onlineklik.nl/#/schema/person/image/","url":"https://www.onlineklik.nl/wp-content/litespeed/avatar/149071bbfdd4cf765c4d14db90d55bb1.jpg?ver=1739784879","contentUrl":"https://www.onlineklik.nl/wp-content/litespeed/avatar/149071bbfdd4cf765c4d14db90d55bb1.jpg?ver=1739784879","caption":"Online Klik"}}]}</script> <link rel='dns-prefetch' href='//use.fontawesome.com' /><style id='wp-block-library-inline-css'>:root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,161;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px;--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color)}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip:rect(1px,1px,1px,1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#ddd;clip:auto!important;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}</style><style id='classic-theme-styles-inline-css'>/*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><link rel='stylesheet' id='font-awesome-official-css' href='https://use.fontawesome.com/releases/v6.1.2/css/all.css' media='all' integrity="sha384-fZCoUih8XsaUZnNDOiLqnby1tMJ0sE7oBbNk2Xxf5x8Z4SvNQ9j83vFMa/erbVrV" crossorigin="anonymous" /><link rel='stylesheet' id='font-awesome-official-v4shim-css' href='https://use.fontawesome.com/releases/v6.1.2/css/v4-shims.css' media='all' integrity="sha384-iW7MVRJO9Fj06GFbRcMqdZBcVQhjBWlVXUjtY7XCppA+DZUoHBQ7B8VB+EjXUkPV" crossorigin="anonymous" /><link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin><script type="litespeed/javascript" data-src="https://www.onlineklik.nl/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script> <script type="litespeed/javascript">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=!0;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f)})(window,document,'script','dataLayer','GTM-PJ2GM4')</script> <meta name="description" content="Het is in veel situaties verstandig om te kiezen voor een geautomatiseerde biedstrategie van Google. De experts van Online Klik vertellen je er meer over."><meta name="generator" content="Elementor 3.24.7; settings: css_print_method-external, google_font-enabled, font_display-auto"><style>.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } @media screen and (max-height: 1024px) { .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } @media screen and (max-height: 640px) { .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } }</style><link rel="icon" href="https://www.onlineklik.nl/wp-content/uploads/2022/09/cropped-favicon-online-klik-32x32.png" sizes="32x32" /><link rel="icon" href="https://www.onlineklik.nl/wp-content/uploads/2022/09/cropped-favicon-online-klik-192x192.png" sizes="192x192" /><link rel="apple-touch-icon" href="https://www.onlineklik.nl/wp-content/uploads/2022/09/cropped-favicon-online-klik-180x180.png" /><meta name="msapplication-TileImage" content="https://www.onlineklik.nl/wp-content/uploads/2022/09/cropped-favicon-online-klik-270x270.png" /> <noscript><style>.perfmatters-lazy[data-src]{display:none !important;}</style></noscript><style>.perfmatters-lazy.pmloaded,.perfmatters-lazy.pmloaded>img,.perfmatters-lazy>img.pmloaded,.perfmatters-lazy[data-ll-status=entered]{animation:500ms pmFadeIn}@keyframes pmFadeIn{0%{opacity:0}100%{opacity:1}}</style></head><body class="post-template-default single single-post postid-1961 single-format-standard elementor-default elementor-kit-5 elementor-page-612"><noscript><iframe data-lazyloaded="1" src="about:blank" data-litespeed-src="https://www.googletagmanager.com/ns.html?id=GTM-PJ2GM4" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><a class="skip-link screen-reader-text" href="#content">Ga naar de inhoud</a><div data-elementor-type="header" data-elementor-id="21" class="elementor elementor-21 elementor-location-header" data-elementor-post-type="elementor_library"><div class="elementor-element elementor-element-3f027e7 e-flex e-con-boxed e-con e-parent" data-id="3f027e7" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-10fe1c0 elementor-widget elementor-widget-image" data-id="10fe1c0" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineklik.nl"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzIiIGhlaWdodD0iOTgiIHZpZXdCb3g9IjAgMCAxMzIgOTgiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" width="132" height="98" data-src="https://www.onlineklik.nl/wp-content/uploads/2022/08/logo-online-klik.png" class="attachment-full size-full wp-image-46" alt="Logo Online Klik: Online Marketing Bureau Eindhoven" /> </a></div></div><div class="elementor-element elementor-element-30a6eb9 elementor-nav-menu--stretch elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="30a6eb9" data-element_type="widget" data-settings="{"submenu_icon":{"value":"<i class=\"fas fa-chevron-down\"><\/i>","library":"fa-solid"},"full_width":"stretch","layout":"horizontal","toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-background e--animation-fade"><ul id="menu-1-30a6eb9" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-48"><a href="/diensten/" class="elementor-item">Diensten</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7887"><a href="https://www.onlineklik.nl/diensten/online-marketing-strategie/" class="elementor-sub-item">Online marketing strategie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10108"><a href="https://www.onlineklik.nl/diensten/webdevelopment/" class="elementor-sub-item">Webdevelopment</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10109"><a href="https://www.onlineklik.nl/diensten/webdevelopment/webdesign/" class="elementor-sub-item">Webdesign</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10128"><a href="https://www.onlineklik.nl/diensten/webdevelopment/conversie-optimalisatie/" class="elementor-sub-item">CRO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10136"><a href="https://www.onlineklik.nl/diensten/webdevelopment/applicaties/" class="elementor-sub-item">Applicaties</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10137"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/usability-testing/" class="elementor-sub-item">Usability testing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60"><a href="/diensten/sea/" class="elementor-sub-item">SEA</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62"><a href="/diensten/sea/google-ads/" class="elementor-sub-item">Google Ads</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9230"><a href="https://www.onlineklik.nl/diensten/sea/performance-max/" class="elementor-sub-item">Performance Max</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-63"><a href="/diensten/sea/google-shopping/" class="elementor-sub-item">Google Shopping</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-64"><a href="/diensten/sea/youtube-advertising/" class="elementor-sub-item">YouTube Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3167"><a href="https://www.onlineklik.nl/diensten/sea/microsoft-advertising/" class="elementor-sub-item">Microsoft advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3159"><a href="https://www.onlineklik.nl/diensten/display-advertising/" class="elementor-sub-item">Display Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3161"><a href="https://www.onlineklik.nl/diensten/feed-management/" class="elementor-sub-item">Feed Management</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-59"><a href="/diensten/seo/" class="elementor-sub-item">SEO</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3175"><a href="https://www.onlineklik.nl/diensten/seo/content-creatie/" class="elementor-sub-item">Content creatie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3169"><a href="https://www.onlineklik.nl/diensten/seo/seo-techniek/" class="elementor-sub-item">SEO techniek</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3174"><a href="https://www.onlineklik.nl/diensten/seo/linkbuilding/" class="elementor-sub-item">Linkbuilding</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3173"><a href="https://www.onlineklik.nl/diensten/seo/lokale-seo/" class="elementor-sub-item">Lokale SEO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3170"><a href="https://www.onlineklik.nl/diensten/seo/zoekwoorden-onderzoek/" class="elementor-sub-item">Zoekwoorden onderzoek</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3172"><a href="https://www.onlineklik.nl/diensten/seo/concurrentie-analyse/" class="elementor-sub-item">Concurrentie analyse</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3171"><a href="https://www.onlineklik.nl/diensten/seo/website-migratie/" class="elementor-sub-item">Website migratie</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-61"><a href="/diensten/social-media-marketing/" class="elementor-sub-item">Social Media Marketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3180"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/facebook-adverteren/" class="elementor-sub-item">Facebook adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3178"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/linkedin-adverteren/" class="elementor-sub-item">LinkedIn adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3179"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/instagram-adverteren/" class="elementor-sub-item">Instagram adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3177"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/pinterest-adverteren/" class="elementor-sub-item">Pinterest adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9055"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/tiktok-adverteren/" class="elementor-sub-item">TikTok adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3181"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/snapchat-adverteren/" class="elementor-sub-item">Snapchat adverteren</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3160"><a href="https://www.onlineklik.nl/diensten/marketplaces/" class="elementor-sub-item">Marketplaces</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3183"><a href="https://www.onlineklik.nl/diensten/marketplaces/bol-com-adverteren/" class="elementor-sub-item">Bol.com adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3184"><a href="https://www.onlineklik.nl/diensten/marketplaces/amazon-advertising/" class="elementor-sub-item">Amazon Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3185"><a href="https://www.onlineklik.nl/diensten/marketplaces/marktplaats-adverteren/" class="elementor-sub-item">Marktplaats Adverteren</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3162"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/" class="elementor-sub-item">Data analytics</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7497"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/data-collection/" class="elementor-sub-item">Data collection</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7496"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/data-development/" class="elementor-sub-item">Data development</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7498"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/data-dashboarding/" class="elementor-sub-item">Data dashboarding</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3164"><a href="https://www.onlineklik.nl/diensten/e-mail-marketing/" class="elementor-sub-item">E-mailmarketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3163"><a href="https://www.onlineklik.nl/diensten/marketing-automation/" class="elementor-sub-item">Marketing automation</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8451"><a href="https://www.onlineklik.nl/diensten/e-mail-marketing/klaviyo/" class="elementor-sub-item">Klaviyo</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3196"><a href="https://www.onlineklik.nl/diensten/e-mail-marketing/activecampaign/" class="elementor-sub-item">ActiveCampaign</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4570"><a href="https://www.onlineklik.nl/diensten/content-design/" class="elementor-sub-item">Creatie</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5195"><a href="https://www.onlineklik.nl/diensten/content-design/huisstijl-ontwerpen/" class="elementor-sub-item">Huisstijl ontwerpen</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5253"><a href="https://www.onlineklik.nl/diensten/content-design/whitepaper/" class="elementor-sub-item">Whitepaper</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5373"><a href="https://www.onlineklik.nl/diensten/content-design/bannersets/" class="elementor-sub-item">Bannersets</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5466"><a href="https://www.onlineklik.nl/diensten/content-design/video-creatie/" class="elementor-sub-item">Videografie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5564"><a href="https://www.onlineklik.nl/diensten/content-design/campagne-design/" class="elementor-sub-item">Campagne design</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10167"><a href="https://www.onlineklik.nl/diensten/content-design/infographic/" class="elementor-sub-item">Infographic</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10177"><a href="https://www.onlineklik.nl/diensten/content-design/animatie/" class="elementor-sub-item">Animatie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10199"><a href="https://www.onlineklik.nl/diensten/content-design/copywriting/" class="elementor-sub-item">Copywriting</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10200"><a href="https://www.onlineklik.nl/diensten/affiliate-marketing/" class="elementor-sub-item">Affiliate marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8302"><a href="https://www.onlineklik.nl/interim-online-marketeer/" class="elementor-sub-item">Interim online marketing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49"><a href="https://www.onlineklik.nl/online-marketing-scan/" class="elementor-item">Quickscan</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-50"><a href="/cases/" class="elementor-item">Cases</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-867"><a href="https://www.onlineklik.nl/over-ons/" class="elementor-item">Over ons</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-7537"><a href="https://www.onlineklik.nl/werken-bij/" class="elementor-item">Werken bij</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-52"><a href="/vacatures/" class="elementor-sub-item">Vacatures</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7539"><a href="https://www.onlineklik.nl/werken-bij/benefits/" class="elementor-sub-item">Benefits</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7538"><a href="https://www.onlineklik.nl/werken-bij/traineeship-online-marketing/" class="elementor-sub-item">Traineeship Online Marketing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-53"><a href="/blog/" class="elementor-item">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3079"><a href="https://www.onlineklik.nl/contact/" class="elementor-item">Contact</a></li><li class="button-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-55"><a href="tel:+31403035050" class="elementor-item"><i class="fa-solid fa-mug-saucer"></i> 040 – 303 50 50</a></li></ul></nav><div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open fas fa-bars"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> <span class="elementor-screen-only">Menu</span></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-30a6eb9" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-48"><a href="/diensten/" class="elementor-item" tabindex="-1">Diensten</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7887"><a href="https://www.onlineklik.nl/diensten/online-marketing-strategie/" class="elementor-sub-item" tabindex="-1">Online marketing strategie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10108"><a href="https://www.onlineklik.nl/diensten/webdevelopment/" class="elementor-sub-item" tabindex="-1">Webdevelopment</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10109"><a href="https://www.onlineklik.nl/diensten/webdevelopment/webdesign/" class="elementor-sub-item" tabindex="-1">Webdesign</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10128"><a href="https://www.onlineklik.nl/diensten/webdevelopment/conversie-optimalisatie/" class="elementor-sub-item" tabindex="-1">CRO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10136"><a href="https://www.onlineklik.nl/diensten/webdevelopment/applicaties/" class="elementor-sub-item" tabindex="-1">Applicaties</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10137"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/usability-testing/" class="elementor-sub-item" tabindex="-1">Usability testing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60"><a href="/diensten/sea/" class="elementor-sub-item" tabindex="-1">SEA</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-62"><a href="/diensten/sea/google-ads/" class="elementor-sub-item" tabindex="-1">Google Ads</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9230"><a href="https://www.onlineklik.nl/diensten/sea/performance-max/" class="elementor-sub-item" tabindex="-1">Performance Max</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-63"><a href="/diensten/sea/google-shopping/" class="elementor-sub-item" tabindex="-1">Google Shopping</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-64"><a href="/diensten/sea/youtube-advertising/" class="elementor-sub-item" tabindex="-1">YouTube Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3167"><a href="https://www.onlineklik.nl/diensten/sea/microsoft-advertising/" class="elementor-sub-item" tabindex="-1">Microsoft advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3159"><a href="https://www.onlineklik.nl/diensten/display-advertising/" class="elementor-sub-item" tabindex="-1">Display Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3161"><a href="https://www.onlineklik.nl/diensten/feed-management/" class="elementor-sub-item" tabindex="-1">Feed Management</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-59"><a href="/diensten/seo/" class="elementor-sub-item" tabindex="-1">SEO</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3175"><a href="https://www.onlineklik.nl/diensten/seo/content-creatie/" class="elementor-sub-item" tabindex="-1">Content creatie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3169"><a href="https://www.onlineklik.nl/diensten/seo/seo-techniek/" class="elementor-sub-item" tabindex="-1">SEO techniek</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3174"><a href="https://www.onlineklik.nl/diensten/seo/linkbuilding/" class="elementor-sub-item" tabindex="-1">Linkbuilding</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3173"><a href="https://www.onlineklik.nl/diensten/seo/lokale-seo/" class="elementor-sub-item" tabindex="-1">Lokale SEO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3170"><a href="https://www.onlineklik.nl/diensten/seo/zoekwoorden-onderzoek/" class="elementor-sub-item" tabindex="-1">Zoekwoorden onderzoek</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3172"><a href="https://www.onlineklik.nl/diensten/seo/concurrentie-analyse/" class="elementor-sub-item" tabindex="-1">Concurrentie analyse</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3171"><a href="https://www.onlineklik.nl/diensten/seo/website-migratie/" class="elementor-sub-item" tabindex="-1">Website migratie</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-61"><a href="/diensten/social-media-marketing/" class="elementor-sub-item" tabindex="-1">Social Media Marketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3180"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/facebook-adverteren/" class="elementor-sub-item" tabindex="-1">Facebook adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3178"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/linkedin-adverteren/" class="elementor-sub-item" tabindex="-1">LinkedIn adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3179"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/instagram-adverteren/" class="elementor-sub-item" tabindex="-1">Instagram adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3177"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/pinterest-adverteren/" class="elementor-sub-item" tabindex="-1">Pinterest adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9055"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/tiktok-adverteren/" class="elementor-sub-item" tabindex="-1">TikTok adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3181"><a href="https://www.onlineklik.nl/diensten/social-media-marketing/snapchat-adverteren/" class="elementor-sub-item" tabindex="-1">Snapchat adverteren</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3160"><a href="https://www.onlineklik.nl/diensten/marketplaces/" class="elementor-sub-item" tabindex="-1">Marketplaces</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3183"><a href="https://www.onlineklik.nl/diensten/marketplaces/bol-com-adverteren/" class="elementor-sub-item" tabindex="-1">Bol.com adverteren</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3184"><a href="https://www.onlineklik.nl/diensten/marketplaces/amazon-advertising/" class="elementor-sub-item" tabindex="-1">Amazon Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3185"><a href="https://www.onlineklik.nl/diensten/marketplaces/marktplaats-adverteren/" class="elementor-sub-item" tabindex="-1">Marktplaats Adverteren</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3162"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/" class="elementor-sub-item" tabindex="-1">Data analytics</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7497"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/data-collection/" class="elementor-sub-item" tabindex="-1">Data collection</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7496"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/data-development/" class="elementor-sub-item" tabindex="-1">Data development</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7498"><a href="https://www.onlineklik.nl/diensten/data-en-analytics/data-dashboarding/" class="elementor-sub-item" tabindex="-1">Data dashboarding</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3164"><a href="https://www.onlineklik.nl/diensten/e-mail-marketing/" class="elementor-sub-item" tabindex="-1">E-mailmarketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3163"><a href="https://www.onlineklik.nl/diensten/marketing-automation/" class="elementor-sub-item" tabindex="-1">Marketing automation</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8451"><a href="https://www.onlineklik.nl/diensten/e-mail-marketing/klaviyo/" class="elementor-sub-item" tabindex="-1">Klaviyo</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3196"><a href="https://www.onlineklik.nl/diensten/e-mail-marketing/activecampaign/" class="elementor-sub-item" tabindex="-1">ActiveCampaign</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4570"><a href="https://www.onlineklik.nl/diensten/content-design/" class="elementor-sub-item" tabindex="-1">Creatie</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5195"><a href="https://www.onlineklik.nl/diensten/content-design/huisstijl-ontwerpen/" class="elementor-sub-item" tabindex="-1">Huisstijl ontwerpen</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5253"><a href="https://www.onlineklik.nl/diensten/content-design/whitepaper/" class="elementor-sub-item" tabindex="-1">Whitepaper</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5373"><a href="https://www.onlineklik.nl/diensten/content-design/bannersets/" class="elementor-sub-item" tabindex="-1">Bannersets</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5466"><a href="https://www.onlineklik.nl/diensten/content-design/video-creatie/" class="elementor-sub-item" tabindex="-1">Videografie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5564"><a href="https://www.onlineklik.nl/diensten/content-design/campagne-design/" class="elementor-sub-item" tabindex="-1">Campagne design</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10167"><a href="https://www.onlineklik.nl/diensten/content-design/infographic/" class="elementor-sub-item" tabindex="-1">Infographic</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10177"><a href="https://www.onlineklik.nl/diensten/content-design/animatie/" class="elementor-sub-item" tabindex="-1">Animatie</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10199"><a href="https://www.onlineklik.nl/diensten/content-design/copywriting/" class="elementor-sub-item" tabindex="-1">Copywriting</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10200"><a href="https://www.onlineklik.nl/diensten/affiliate-marketing/" class="elementor-sub-item" tabindex="-1">Affiliate marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8302"><a href="https://www.onlineklik.nl/interim-online-marketeer/" class="elementor-sub-item" tabindex="-1">Interim online marketing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49"><a href="https://www.onlineklik.nl/online-marketing-scan/" class="elementor-item" tabindex="-1">Quickscan</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-50"><a href="/cases/" class="elementor-item" tabindex="-1">Cases</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-867"><a href="https://www.onlineklik.nl/over-ons/" class="elementor-item" tabindex="-1">Over ons</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-7537"><a href="https://www.onlineklik.nl/werken-bij/" class="elementor-item" tabindex="-1">Werken bij</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-52"><a href="/vacatures/" class="elementor-sub-item" tabindex="-1">Vacatures</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7539"><a href="https://www.onlineklik.nl/werken-bij/benefits/" class="elementor-sub-item" tabindex="-1">Benefits</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7538"><a href="https://www.onlineklik.nl/werken-bij/traineeship-online-marketing/" class="elementor-sub-item" tabindex="-1">Traineeship Online Marketing</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-53"><a href="/blog/" class="elementor-item" tabindex="-1">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3079"><a href="https://www.onlineklik.nl/contact/" class="elementor-item" tabindex="-1">Contact</a></li><li class="button-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-55"><a href="tel:+31403035050" class="elementor-item" tabindex="-1"><i class="fa-solid fa-mug-saucer"></i> 040 – 303 50 50</a></li></ul></nav></div></div></div></div></div><div data-elementor-type="single-post" data-elementor-id="612" class="elementor elementor-612 elementor-location-single post-1961 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads category-sea" data-elementor-post-type="elementor_library"><div class="elementor-element elementor-element-3164ec4 e-flex e-con-boxed e-con e-parent" data-id="3164ec4" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-52fdf5e elementor-widget elementor-widget-heading" data-id="52fdf5e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Blog</p></div></div></div></div><div class="elementor-element elementor-element-d0ca566 e-flex e-con-boxed e-con e-parent" data-id="d0ca566" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-173de4e e-flex e-con-boxed e-con e-parent" data-id="173de4e" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-08f9570 e-con-full e-flex e-con e-parent" data-id="08f9570" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-801de08 elementor-widget elementor-widget-breadcrumbs" data-id="801de08" data-element_type="widget" data-widget_type="breadcrumbs.default"><div class="elementor-widget-container"><p id="breadcrumbs"><span><span><a href="https://www.onlineklik.nl/">Home</a></span> → <span class="breadcrumb_last" aria-current="page">Automatisch bieden via Google Ads</span></span></p></div></div></div><div class="elementor-element elementor-element-3f005c1 e-flex e-con-boxed e-con e-parent" data-id="3f005c1" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-b1f452b elementor-icon-list--layout-inline elementor-align-right elementor-mobile-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="b1f452b" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items elementor-inline-items"><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-calendar-alt"></i> </span> <span class="elementor-icon-list-text"><span style="font-weight: 600">28 februari 2019</span></span></li><li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-user-circle"></i> </span> <span class="elementor-icon-list-text"><span style="font-weight: 600">Online Klik</span></span></li></ul></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-5a66443 e-flex e-con-boxed e-con e-parent" data-id="5a66443" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-5383789 e-con-full e-flex e-con e-parent" data-id="5383789" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-4901c1a elementor-widget elementor-widget-heading" data-id="4901c1a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Automatisch bieden via Google Ads</h1></div></div><div class="elementor-element elementor-element-2c86555 elementor-widget elementor-widget-theme-post-content" data-id="2c86555" data-element_type="widget" data-widget_type="theme-post-content.default"><div class="elementor-widget-container"><p>Ineens heb je hét business idee waar je vertrouwen in hebt! Enthousiast begin je een website, om extra verkeer naar de site te genereren zet je ook meteen een Google Ads account op. Je wilt direct beginnen, dus je zet de eerste campagne op. Ineens moet je kiezen tussen verschillende biedstrategieën. Je begrijpt er niks van en na enkele minuten geef je de hoop op, morgen weer een dag.</p><p>Wanneer je bezig bent met het opzetten van Google Ads campagnes zal je op een gegeven moment een keuze moeten maken tussen verschillende biedstrategieën. Je kunt kiezen om handmatige CPC’s in te stellen. In dat geval kun je per zoekwoord zelf precies instellen hoeveel je wilt bieden. Echter is het ook mogelijk om dit proces door Google te laten automatiseren. Welke verschillende mogelijkheden er zijn en hoe deze ingezet kunnen worden, leggen we hieronder uit.</p><h2 class="wp-block-heading">De verschillende bied strategieën</h2><p>Zoals eerder al genoemd is ‘Handmatige CPC’ één van de opties. Biedingen zullen bij deze optie handmatig doorgegeven moeten worden. Gebaseerd op jouw kwaliteitsscore en wat andere adverteerders bieden, zal de positie van jouw advertentie bepaald worden. Een té laag bod kan ervoor zorgen dat jouw advertentie helemaal niet tevoorschijn komt. Dit kan tijdrovend werk worden, maar daar heeft Google iets op bedacht: Automatische biedstrategieën. Er zijn in Google Ads acht verschillende opties.</p><ul class="wp-block-list"><li>Doel-CPA</li><li>Doel-ROAS</li><li>Klikken maximaliseren</li><li>Aantal conversies maximaliseren</li><li>Locatie van doelzoekpagina</li><li>Overtreffingspercentage</li><li>Verbeterde CPC</li><li>Doelvertoningspercentage</li></ul><h2 class="wp-block-heading">Hoe werken de verschillende opties</h2><ol class="wp-block-list"><li><strong>Doel-CPA: </strong>CPA staat voor ‘kosten per conversie’. De biedoptie doel-CPA probeert zoveel mogelijk conversies te behalen, terwijl er een target CPA aangehouden wordt. Dit target bepaal je zelf;</li><li><strong>Doel ROAS:</strong> ROAS staat voor ‘return on ad spend’ . Deze biedstrategie probeert zoveel mogelijk opbrengst binnen te halen, met een ROAS target die zelf ingesteld dient te worden;</li><li><strong>Klikken maximaliseren: </strong>Deze automatische biedstrategie stelt Google Ads in staat om zoveel mogelijk klikken naar de website te maximaliseren tegen het ingestelde budget;</li><li><strong>Aantal conversies maximaliseren: </strong>Deze biedstrategie probeert zo veel mogelijk aankopen te realiseren voor het budget wat ingesteld wordt;</li><li><strong>Locatie van doelzoekpagina: </strong>Google Ads zal de biedingen automatisch naar boven of beneden aanpassen om er voor te zorgen dat de advertentie bovenaan komt te staan;</li><li><strong>Overtreffingspercentage: </strong>Deze strategie zorgt er voor dat jouw advertentie automatisch een hogere positie behaalt t.o.v. een concurrent die jij zelf bepaalt;</li><li><strong>Verbeterde CPC: </strong>Dit is een biedstrategie die het bod automatisch verhoogt zodra de kans op een conversie groter is. De gemiddelde CPC zal echter wel onder de maximum CPC blijven;</li><li><strong>Doelvertoningspercentage: </strong>Deze manier van slim bieden zorgt er voor dat biedingen zo aangepast worden dat advertenties weergegeven worden. Je kunt voor verschillende doelen kiezen.</li></ol><h2 class="wp-block-heading">Voor- en nadelen Smart bidding</h2><p>Er zijn enkele veel situaties waar smart bidding dé uitkomst is. Echter is het goed om te weten wat de voor en nadelen zijn. We gaan uit van biedstrategieën  die sturen op conversies (CPA/ROAS/aantal conversies maximaliseren).</p><p>Het grootste nadeel van overstappen naar deze automatische biedstrategieën is de periode van inschakelen. De smart bidding methodes zijn gebaseerd op een algoritme van Google in de backhand. Echter heeft dit algoritme vaak tijd nodig om ‘te leren’. Hierdoor kan het voorkomen dat in de beginfase de biedstrategieën nog niet optimaal functioneren.</p><p>Wanneer de eerste periode voorbij is, zal het algoritme naadloos kunnen bepalen welke zoekopdracht een hogere kans op converteren heeft. Door automatisch de targeting te bepalen zullen er meer klanten binnen gehaald worden voor hetzelfde budget. Daarnaast doet het algoritme het grote en vuile werk, waardoor jij als marketeer meer tijd hebt om op strategisch niveau na te denken.</p><p>Welke biedstrategie het beste bij jouw bedrijf past is van vele factoren afhankelijk. Er is geen ‘one-size fits all strategie’ die op elke situatie toegepast kan worden. Ondanks dat er veel geautomatiseerd wordt, is het vooral belangrijk om zelf na te blijven denken en logische stappen te maken.</p><p>Wij snappen dat het inzetten van deze automatische biedstrategieën lastig kan zijn. Heb je nog vragen over dit onderwerp? Wij geven graag advies, neem hierover vrijblijvend contact met ons op.</p></div></div></div></div></div></div><div data-elementor-type="footer" data-elementor-id="198" class="elementor elementor-198 elementor-location-footer" data-elementor-post-type="elementor_library"><div class="elementor-element elementor-element-923d6cd e-flex e-con-boxed e-con e-parent" data-id="923d6cd" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-4db5911 e-con-full e-flex e-con e-child" data-id="4db5911" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-0920060 elementor-widget elementor-widget-image" data-id="0920060" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineklik.nl"> <img width="150" height="150" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='150'%20height='150'%20viewBox='0%200%20150%20150'%3E%3C/svg%3E" class="attachment-thumbnail size-thumbnail wp-image-4517 perfmatters-lazy" alt="Online Klik: Online Marketing Bureau Eindhoven" data-src="https://www.onlineklik.nl/wp-content/uploads/2022/12/logo-online-klik-200-200-150x150.png" data-srcset="https://www.onlineklik.nl/wp-content/uploads/2022/12/logo-online-klik-200-200-150x150.png 150w, https://www.onlineklik.nl/wp-content/uploads/2022/12/logo-online-klik-200-200.png 200w" data-sizes="(max-width: 150px) 100vw, 150px" /><noscript><img width="150" height="150" src="https://www.onlineklik.nl/wp-content/uploads/2022/12/logo-online-klik-200-200-150x150.png" class="attachment-thumbnail size-thumbnail wp-image-4517" alt="Online Klik: Online Marketing Bureau Eindhoven" srcset="https://www.onlineklik.nl/wp-content/uploads/2022/12/logo-online-klik-200-200-150x150.png 150w, https://www.onlineklik.nl/wp-content/uploads/2022/12/logo-online-klik-200-200.png 200w" sizes="(max-width: 150px) 100vw, 150px" /></noscript> </a></div></div><div class="elementor-element elementor-element-bda7f30 elementor-shape-square elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="bda7f30" data-element_type="widget" data-widget_type="social-icons.default"><div class="elementor-widget-container"><div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-fd19b32" href="https://www.facebook.com/onlineklik.nl" target="_blank"> <span class="elementor-screen-only">Facebook</span> <i class="fab fa-facebook"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-ba1b338" href="https://www.instagram.com/onlineklik/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-1a9444b" href="https://www.linkedin.com/company/online-klik/" target="_blank"> <span class="elementor-screen-only">Linkedin</span> <i class="fab fa-linkedin"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-1e092f0" href="https://www.youtube.com/@onlineklik/featured" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span></div></div></div></div><div class="elementor-element elementor-element-b190e59 e-con-full e-flex e-con e-child" data-id="b190e59" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-cc7348f elementor-widget elementor-widget-heading" data-id="cc7348f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Adres</h6></div></div><div class="elementor-element elementor-element-8848935 elementor-widget elementor-widget-text-editor" data-id="8848935" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Daalakkersweg 16-20<br />5641 JA Eindhoven</p></div></div><div class="elementor-element elementor-element-e022779 elementor-widget elementor-widget-heading" data-id="e022779" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Bereikbaar</h6></div></div><div class="elementor-element elementor-element-d39aea9 elementor-widget elementor-widget-text-editor" data-id="d39aea9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Maandag t/m vrijdag<br />8.00 uur – 17.00 uur</p></div></div><div class="elementor-element elementor-element-1cd340b elementor-widget elementor-widget-heading" data-id="1cd340b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineklik.nl/contact/">Contact</a></h6></div></div><div class="elementor-element elementor-element-ccf55f5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="ccf55f5" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="tel:0403035050"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-phone-alt"></i> </span> <span class="elementor-icon-list-text">040 - 303 50 50</span> </a></li><li class="elementor-icon-list-item"> <a href="mailto:info@onlineklik.nl"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-envelope"></i> </span> <span class="elementor-icon-list-text">info@onlineklik.nl</span> </a></li></ul></div></div></div><div class="elementor-element elementor-element-03433f9 e-con-full e-flex e-con e-child" data-id="03433f9" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-37a07a1 elementor-widget elementor-widget-heading" data-id="37a07a1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Online Marketing</h6></div></div><div class="elementor-element elementor-element-46addbf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="46addbf" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/diensten/online-marketing-strategie/"><span class="elementor-icon-list-text">Strategie</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/diensten/sea/"><span class="elementor-icon-list-text">SEA</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/diensten/seo/"><span class="elementor-icon-list-text">SEO</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/diensten/social-media-marketing/"><span class="elementor-icon-list-text">Social Media</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/diensten/data-en-analytics/"><span class="elementor-icon-list-text">Data analytics</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/diensten/e-mail-marketing/"><span class="elementor-icon-list-text">E-mailmarketing</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/diensten/content-design/"><span class="elementor-icon-list-text">Creatie</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/interim-online-marketeer/"><span class="elementor-icon-list-text">Interim online marketing</span> </a></li></ul></div></div></div><div class="elementor-element elementor-element-cf21a02 e-con-full e-flex e-con e-child" data-id="cf21a02" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"><div class="elementor-element elementor-element-2fe4317 elementor-widget elementor-widget-heading" data-id="2fe4317" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Interessant</h6></div></div><div class="elementor-element elementor-element-00ed9a8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="00ed9a8" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/online-marketing-scan/"><span class="elementor-icon-list-text">Online marketing scan</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/awards-en-partnerships/"><span class="elementor-icon-list-text">Awards & partnerships</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/over-ons/"><span class="elementor-icon-list-text">Over ons</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/cases/"><span class="elementor-icon-list-text">Cases</span> </a></li><li class="elementor-icon-list-item"> <a href="https://preview.onlineklik.nl/"><span class="elementor-icon-list-text">Design portfolio</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/vacatures/"><span class="elementor-icon-list-text">Vacatures</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.onlineklik.nl/blog/"><span class="elementor-icon-list-text">Blog</span> </a></li></ul></div></div></div></div></div><div class="elementor-element elementor-element-a691436 e-flex e-con-boxed e-con e-parent" data-id="a691436" data-element_type="container" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-f325ecf elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="f325ecf" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items elementor-inline-items"><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.onlineklik.nl/algemene-voorwaarden/" target="_blank"><span class="elementor-icon-list-text">Algemene voorwaarden</span> </a></li><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.onlineklik.nl/privacyverklaring/" target="_blank"><span class="elementor-icon-list-text">Privacy</span> </a></li><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.onlineklik.nl/cookieverklaring/" target="_blank"><span class="elementor-icon-list-text">Cookies</span> </a></li><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.onlineklik.nl/sitemap/"><span class="elementor-icon-list-text">Sitemap</span> </a></li></ul></div></div></div></div></div> <script type="litespeed/javascript">const lazyloadRunObserver=()=>{const lazyloadBackgrounds=document.querySelectorAll(`.e-con.e-parent:not(.e-lazyloaded)`);const lazyloadBackgroundObserver=new IntersectionObserver((entries)=>{entries.forEach((entry)=>{if(entry.isIntersecting){let lazyloadBackground=entry.target;if(lazyloadBackground){lazyloadBackground.classList.add('e-lazyloaded')} lazyloadBackgroundObserver.unobserve(entry.target)}})},{rootMargin:'200px 0px 200px 0px'});lazyloadBackgrounds.forEach((lazyloadBackground)=>{lazyloadBackgroundObserver.observe(lazyloadBackground)})};const events=['DOMContentLiteSpeedLoaded','elementor/lazyload/observe',];events.forEach((event)=>{document.addEventListener(event,lazyloadRunObserver)})</script> <style id='wp-block-paragraph-inline-css'>.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em}p.has-drop-cap.has-background{overflow:hidden}:root :where(p.has-background){padding:1.25em 2.375em}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg}</style><style id='wp-block-heading-inline-css'>h1.has-background,h2.has-background,h3.has-background,h4.has-background,h5.has-background,h6.has-background{padding:1.25em 2.375em}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg}</style><style id='wp-block-list-inline-css'>ol,ul{box-sizing:border-box}:root :where(.wp-block-list.has-background){padding:1.25em 2.375em}</style> <script id="perfmatters-lazy-load-js-before" type="litespeed/javascript">window.lazyLoadOptions={elements_selector:"img[data-src],.perfmatters-lazy,.perfmatters-lazy-css-bg",thresholds:"0px 0px",class_loading:"pmloading",class_loaded:"pmloaded",callback_loaded:function(element){if(element.tagName==="IFRAME"){if(element.classList.contains("pmloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}};window.addEventListener("LazyLoad::Initialized",function(e){var lazyLoadInstance=e.detail.instance;var target=document.querySelector("body");var observer=new MutationObserver(function(mutations){lazyLoadInstance.update()});var config={childList:!0,subtree:!0};observer.observe(target,config)})</script> <script id="wp-i18n-js-after" type="litespeed/javascript">wp.i18n.setLocaleData({'text direction\u0004ltr':['ltr']})</script> <script id="elementor-pro-frontend-js-before" type="litespeed/javascript">var ElementorProFrontendConfig={"ajaxurl":"https:\/\/www.onlineklik.nl\/wp-admin\/admin-ajax.php","nonce":"17a5a1902d","urls":{"assets":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/www.onlineklik.nl\/wp-json\/"},"settings":{"lazy_load_background_images":!0},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":!0},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":!0},"pinterest":{"title":"Pinterest","has_counter":!0},"reddit":{"title":"Reddit","has_counter":!0},"vk":{"title":"VK","has_counter":!0},"odnoklassniki":{"title":"OK","has_counter":!0},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":!0},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":!0},"xing":{"title":"XING","has_counter":!0},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"nl_NL","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}</script> <script id="elementor-frontend-js-extra" type="litespeed/javascript">var uael_particles_script={"uael_particles_url":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/min-js\/uael-particles.min.js","particles_url":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/lib\/particles\/particles.min.js","snowflakes_image":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/snowflake.svg","gift":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/gift.png","tree":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/tree.png","skull":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/skull.png","ghost":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/ghost.png","moon":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/moon.png","bat":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/bat.png","pumpkin":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/ultimate-elementor\/assets\/img\/pumpkin.png"}</script> <script id="elementor-frontend-js-before" type="litespeed/javascript">var elementorFrontendConfig={"environmentMode":{"edit":!1,"wpPreview":!1,"isScriptDebug":!1},"i18n":{"shareOnFacebook":"Deel via Facebook","shareOnTwitter":"Deel via Twitter","pinIt":"Pin dit","download":"Downloaden","downloadImage":"Download afbeelding","fullscreen":"Volledig scherm","zoom":"Zoom","share":"Delen","playVideo":"Video afspelen","previous":"Vorige","next":"Volgende","close":"Sluiten","a11yCarouselWrapperAriaLabel":"Carrousel | Horizontaal scrollen: pijl links & rechts","a11yCarouselPrevSlideMessage":"Vorige slide","a11yCarouselNextSlideMessage":"Volgende slide","a11yCarouselFirstSlideMessage":"Ga naar de eerste slide","a11yCarouselLastSlideMessage":"Ga naar de laatste slide","a11yCarouselPaginationBulletMessage":"Ga naar slide"},"is_rtl":!1,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobiel portret","value":767,"default_value":767,"direction":"max","is_enabled":!0},"mobile_extra":{"label":"Mobiel landschap","value":880,"default_value":880,"direction":"max","is_enabled":!1},"tablet":{"label":"Tablet portret","value":1024,"default_value":1024,"direction":"max","is_enabled":!0},"tablet_extra":{"label":"Tablet landschap","value":1200,"default_value":1200,"direction":"max","is_enabled":!1},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":!1},"widescreen":{"label":"Breedbeeld","value":2400,"default_value":2400,"direction":"min","is_enabled":!1}},"hasCustomBreakpoints":!1},"version":"3.24.7","is_static":!1,"experimentalFeatures":{"container":!0,"container_grid":!0,"e_swiper_latest":!0,"e_nested_atomic_repeaters":!0,"e_onboarding":!0,"hello-theme-header-footer":!0,"home_screen":!0,"ai-layout":!0,"link-in-bio":!0,"floating-buttons":!0,"display-conditions":!0},"urls":{"assets":"https:\/\/www.onlineklik.nl\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/www.onlineklik.nl\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/www.onlineklik.nl\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"4580957239"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"title","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":1961,"title":"Op%20weg%20naar%20succes%20met%20automatische%20biedstrategie%C3%ABn%20%7C%20Online%20Klik","excerpt":"Het is in veel situaties verstandig om te kiezen voor een geautomatiseerde biedstrategie van Google. De experts van Online Klik vertellen je er meer over.","featuredImage":"https:\/\/www.onlineklik.nl\/wp-content\/uploads\/2022\/08\/automatische-biedstrategie.jpg"}}</script> <script id="elementor-frontend-js-after" type="litespeed/javascript">window.scope_array=[];window.backend=0;jQuery.cachedScript=function(url,options){options=jQuery.extend(options||{},{dataType:"script",cache:!0,url:url});return jQuery.ajax(options)};jQuery(window).on("elementor/frontend/init",function(){elementorFrontend.hooks.addAction("frontend/element_ready/global",function($scope,$){if("undefined"==typeof $scope){return} if($scope.hasClass("uael-particle-yes")){window.scope_array.push($scope);$scope.find(".uael-particle-wrapper").addClass("js-is-enabled")}else{return} if(elementorFrontend.isEditMode()&&$scope.find(".uael-particle-wrapper").hasClass("js-is-enabled")&&window.backend==0){var uael_url=uael_particles_script.uael_particles_url;jQuery.cachedScript(uael_url);window.backend=1}else if(elementorFrontend.isEditMode()){var uael_url=uael_particles_script.uael_particles_url;jQuery.cachedScript(uael_url).done(function(){var flag=!0})}})});jQuery(document).on("ready elementor/popup/show",()=>{if(jQuery.find(".uael-particle-yes").length<1){return} var uael_url=uael_particles_script.uael_particles_url;jQuery.cachedScript=function(url,options){options=jQuery.extend(options||{},{dataType:"script",cache:!0,url:url});return jQuery.ajax(options)};jQuery.cachedScript(uael_url)})</script> <script id="jet-elements-js-extra" type="litespeed/javascript">var jetElements={"ajaxUrl":"https:\/\/www.onlineklik.nl\/wp-admin\/admin-ajax.php","isMobile":"false","templateApiUrl":"https:\/\/www.onlineklik.nl\/wp-json\/jet-elements-api\/v1\/elementor-template","devMode":"false","messages":{"invalidMail":"Please specify a valid e-mail"}}</script> <script data-no-optimize="1">!function(t,e){"object"==typeof exports&&"undefined"!=typeof module?module.exports=e():"function"==typeof define&&define.amd?define(e):(t="undefined"!=typeof globalThis?globalThis:t||self).LazyLoad=e()}(this,function(){"use strict";function e(){return(e=Object.assign||function(t){for(var e=1;e<arguments.length;e++){var n,a=arguments[e];for(n in a)Object.prototype.hasOwnProperty.call(a,n)&&(t[n]=a[n])}return t}).apply(this,arguments)}function i(t){return e({},it,t)}function o(t,e){var n,a="LazyLoad::Initialized",i=new t(e);try{n=new CustomEvent(a,{detail:{instance:i}})}catch(t){(n=document.createEvent("CustomEvent")).initCustomEvent(a,!1,!1,{instance:i})}window.dispatchEvent(n)}function l(t,e){return t.getAttribute(gt+e)}function c(t){return l(t,bt)}function s(t,e){return function(t,e,n){e=gt+e;null!==n?t.setAttribute(e,n):t.removeAttribute(e)}(t,bt,e)}function r(t){return s(t,null),0}function u(t){return null===c(t)}function d(t){return c(t)===vt}function f(t,e,n,a){t&&(void 0===a?void 0===n?t(e):t(e,n):t(e,n,a))}function _(t,e){nt?t.classList.add(e):t.className+=(t.className?" ":"")+e}function v(t,e){nt?t.classList.remove(e):t.className=t.className.replace(new RegExp("(^|\\s+)"+e+"(\\s+|$)")," ").replace(/^\s+/,"").replace(/\s+$/,"")}function g(t){return t.llTempImage}function b(t,e){!e||(e=e._observer)&&e.unobserve(t)}function p(t,e){t&&(t.loadingCount+=e)}function h(t,e){t&&(t.toLoadCount=e)}function n(t){for(var e,n=[],a=0;e=t.children[a];a+=1)"SOURCE"===e.tagName&&n.push(e);return n}function m(t,e){(t=t.parentNode)&&"PICTURE"===t.tagName&&n(t).forEach(e)}function a(t,e){n(t).forEach(e)}function E(t){return!!t[st]}function I(t){return t[st]}function y(t){return delete t[st]}function A(e,t){var n;E(e)||(n={},t.forEach(function(t){n[t]=e.getAttribute(t)}),e[st]=n)}function k(a,t){var i;E(a)&&(i=I(a),t.forEach(function(t){var e,n;e=a,(t=i[n=t])?e.setAttribute(n,t):e.removeAttribute(n)}))}function L(t,e,n){_(t,e.class_loading),s(t,ut),n&&(p(n,1),f(e.callback_loading,t,n))}function w(t,e,n){n&&t.setAttribute(e,n)}function x(t,e){w(t,ct,l(t,e.data_sizes)),w(t,rt,l(t,e.data_srcset)),w(t,ot,l(t,e.data_src))}function O(t,e,n){var a=l(t,e.data_bg_multi),i=l(t,e.data_bg_multi_hidpi);(a=at&&i?i:a)&&(t.style.backgroundImage=a,n=n,_(t=t,(e=e).class_applied),s(t,ft),n&&(e.unobserve_completed&&b(t,e),f(e.callback_applied,t,n)))}function N(t,e){!e||0<e.loadingCount||0<e.toLoadCount||f(t.callback_finish,e)}function C(t,e,n){t.addEventListener(e,n),t.llEvLisnrs[e]=n}function M(t){return!!t.llEvLisnrs}function z(t){if(M(t)){var e,n,a=t.llEvLisnrs;for(e in a){var i=a[e];n=e,i=i,t.removeEventListener(n,i)}delete t.llEvLisnrs}}function R(t,e,n){var a;delete t.llTempImage,p(n,-1),(a=n)&&--a.toLoadCount,v(t,e.class_loading),e.unobserve_completed&&b(t,n)}function T(o,r,c){var l=g(o)||o;M(l)||function(t,e,n){M(t)||(t.llEvLisnrs={});var a="VIDEO"===t.tagName?"loadeddata":"load";C(t,a,e),C(t,"error",n)}(l,function(t){var e,n,a,i;n=r,a=c,i=d(e=o),R(e,n,a),_(e,n.class_loaded),s(e,dt),f(n.callback_loaded,e,a),i||N(n,a),z(l)},function(t){var e,n,a,i;n=r,a=c,i=d(e=o),R(e,n,a),_(e,n.class_error),s(e,_t),f(n.callback_error,e,a),i||N(n,a),z(l)})}function G(t,e,n){var a,i,o,r,c;t.llTempImage=document.createElement("IMG"),T(t,e,n),E(c=t)||(c[st]={backgroundImage:c.style.backgroundImage}),o=n,r=l(a=t,(i=e).data_bg),c=l(a,i.data_bg_hidpi),(r=at&&c?c:r)&&(a.style.backgroundImage='url("'.concat(r,'")'),g(a).setAttribute(ot,r),L(a,i,o)),O(t,e,n)}function D(t,e,n){var a;T(t,e,n),a=e,e=n,(t=It[(n=t).tagName])&&(t(n,a),L(n,a,e))}function V(t,e,n){var a;a=t,(-1<yt.indexOf(a.tagName)?D:G)(t,e,n)}function F(t,e,n){var a;t.setAttribute("loading","lazy"),T(t,e,n),a=e,(e=It[(n=t).tagName])&&e(n,a),s(t,vt)}function j(t){t.removeAttribute(ot),t.removeAttribute(rt),t.removeAttribute(ct)}function P(t){m(t,function(t){k(t,Et)}),k(t,Et)}function S(t){var e;(e=At[t.tagName])?e(t):E(e=t)&&(t=I(e),e.style.backgroundImage=t.backgroundImage)}function U(t,e){var n;S(t),n=e,u(e=t)||d(e)||(v(e,n.class_entered),v(e,n.class_exited),v(e,n.class_applied),v(e,n.class_loading),v(e,n.class_loaded),v(e,n.class_error)),r(t),y(t)}function $(t,e,n,a){var i;n.cancel_on_exit&&(c(t)!==ut||"IMG"===t.tagName&&(z(t),m(i=t,function(t){j(t)}),j(i),P(t),v(t,n.class_loading),p(a,-1),r(t),f(n.callback_cancel,t,e,a)))}function q(t,e,n,a){var i,o,r=(o=t,0<=pt.indexOf(c(o)));s(t,"entered"),_(t,n.class_entered),v(t,n.class_exited),i=t,o=a,n.unobserve_entered&&b(i,o),f(n.callback_enter,t,e,a),r||V(t,n,a)}function H(t){return t.use_native&&"loading"in HTMLImageElement.prototype}function B(t,i,o){t.forEach(function(t){return(a=t).isIntersecting||0<a.intersectionRatio?q(t.target,t,i,o):(e=t.target,n=t,a=i,t=o,void(u(e)||(_(e,a.class_exited),$(e,n,a,t),f(a.callback_exit,e,n,t))));var e,n,a})}function J(e,n){var t;et&&!H(e)&&(n._observer=new IntersectionObserver(function(t){B(t,e,n)},{root:(t=e).container===document?null:t.container,rootMargin:t.thresholds||t.threshold+"px"}))}function K(t){return Array.prototype.slice.call(t)}function Q(t){return t.container.querySelectorAll(t.elements_selector)}function W(t){return c(t)===_t}function X(t,e){return e=t||Q(e),K(e).filter(u)}function Y(e,t){var n;(n=Q(e),K(n).filter(W)).forEach(function(t){v(t,e.class_error),r(t)}),t.update()}function t(t,e){var n,a,t=i(t);this._settings=t,this.loadingCount=0,J(t,this),n=t,a=this,Z&&window.addEventListener("online",function(){Y(n,a)}),this.update(e)}var Z="undefined"!=typeof window,tt=Z&&!("onscroll"in window)||"undefined"!=typeof navigator&&/(gle|ing|ro)bot|crawl|spider/i.test(navigator.userAgent),et=Z&&"IntersectionObserver"in window,nt=Z&&"classList"in document.createElement("p"),at=Z&&1<window.devicePixelRatio,it={elements_selector:".lazy",container:tt||Z?document:null,threshold:300,thresholds:null,data_src:"src",data_srcset:"srcset",data_sizes:"sizes",data_bg:"bg",data_bg_hidpi:"bg-hidpi",data_bg_multi:"bg-multi",data_bg_multi_hidpi:"bg-multi-hidpi",data_poster:"poster",class_applied:"applied",class_loading:"litespeed-loading",class_loaded:"litespeed-loaded",class_error:"error",class_entered:"entered",class_exited:"exited",unobserve_completed:!0,unobserve_entered:!1,cancel_on_exit:!0,callback_enter:null,callback_exit:null,callback_applied:null,callback_loading:null,callback_loaded:null,callback_error:null,callback_finish:null,callback_cancel:null,use_native:!1},ot="src",rt="srcset",ct="sizes",lt="poster",st="llOriginalAttrs",ut="loading",dt="loaded",ft="applied",_t="error",vt="native",gt="data-",bt="ll-status",pt=[ut,dt,ft,_t],ht=[ot],mt=[ot,lt],Et=[ot,rt,ct],It={IMG:function(t,e){m(t,function(t){A(t,Et),x(t,e)}),A(t,Et),x(t,e)},IFRAME:function(t,e){A(t,ht),w(t,ot,l(t,e.data_src))},VIDEO:function(t,e){a(t,function(t){A(t,ht),w(t,ot,l(t,e.data_src))}),A(t,mt),w(t,lt,l(t,e.data_poster)),w(t,ot,l(t,e.data_src)),t.load()}},yt=["IMG","IFRAME","VIDEO"],At={IMG:P,IFRAME:function(t){k(t,ht)},VIDEO:function(t){a(t,function(t){k(t,ht)}),k(t,mt),t.load()}},kt=["IMG","IFRAME","VIDEO"];return t.prototype={update:function(t){var e,n,a,i=this._settings,o=X(t,i);{if(h(this,o.length),!tt&&et)return H(i)?(e=i,n=this,o.forEach(function(t){-1!==kt.indexOf(t.tagName)&&F(t,e,n)}),void h(n,0)):(t=this._observer,i=o,t.disconnect(),a=t,void i.forEach(function(t){a.observe(t)}));this.loadAll(o)}},destroy:function(){this._observer&&this._observer.disconnect(),Q(this._settings).forEach(function(t){y(t)}),delete this._observer,delete this._settings,delete this.loadingCount,delete this.toLoadCount},loadAll:function(t){var e=this,n=this._settings;X(t,n).forEach(function(t){b(t,e),V(t,n,e)})},restoreAll:function(){var e=this._settings;Q(e).forEach(function(t){U(t,e)})}},t.load=function(t,e){e=i(e);V(t,e)},t.resetStatus=function(t){r(t)},Z&&function(t,e){if(e)if(e.length)for(var n,a=0;n=e[a];a+=1)o(t,n);else o(t,e)}(t,window.lazyLoadOptions),t});!function(e,t){"use strict";function a(){t.body.classList.add("litespeed_lazyloaded")}function n(){console.log("[LiteSpeed] Start Lazy Load Images"),d=new LazyLoad({elements_selector:"[data-lazyloaded]",callback_finish:a}),o=function(){d.update()},e.MutationObserver&&new MutationObserver(o).observe(t.documentElement,{childList:!0,subtree:!0,attributes:!0})}var d,o;e.addEventListener?e.addEventListener("load",n,!1):e.attachEvent("onload",n)}(window,document);</script><script data-no-optimize="1">var litespeed_vary=document.cookie.replace(/(?:(?:^|.*;\s*)_lscache_vary\s*\=\s*([^;]*).*$)|^.*$/,"");litespeed_vary||fetch("/wp-content/plugins/litespeed-cache/guest.vary.php",{method:"POST",cache:"no-cache",redirect:"follow"}).then(e=>e.json()).then(e=>{console.log(e),e.hasOwnProperty("reload")&&"yes"==e.reload&&(sessionStorage.setItem("litespeed_docref",document.referrer),window.location.reload(!0))});</script><script data-optimized="1" type="litespeed/javascript" data-src="https://www.onlineklik.nl/wp-content/litespeed/js/c71caa9018265c6e340067e1c06df552.js?ver=dafce"></script><script>const litespeed_ui_events=["mouseover","click","keydown","wheel","touchmove","touchstart"];var urlCreator=window.URL||window.webkitURL;function litespeed_load_delayed_js_force(){console.log("[LiteSpeed] Start Load JS Delayed"),litespeed_ui_events.forEach(e=>{window.removeEventListener(e,litespeed_load_delayed_js_force,{passive:!0})}),document.querySelectorAll("iframe[data-litespeed-src]").forEach(e=>{e.setAttribute("src",e.getAttribute("data-litespeed-src"))}),"loading"==document.readyState?window.addEventListener("DOMContentLoaded",litespeed_load_delayed_js):litespeed_load_delayed_js()}litespeed_ui_events.forEach(e=>{window.addEventListener(e,litespeed_load_delayed_js_force,{passive:!0})});async function litespeed_load_delayed_js(){let t=[];for(var d in document.querySelectorAll('script[type="litespeed/javascript"]').forEach(e=>{t.push(e)}),t)await new Promise(e=>litespeed_load_one(t[d],e));document.dispatchEvent(new Event("DOMContentLiteSpeedLoaded")),window.dispatchEvent(new Event("DOMContentLiteSpeedLoaded"))}function litespeed_load_one(t,e){console.log("[LiteSpeed] Load ",t);var d=document.createElement("script");d.addEventListener("load",e),d.addEventListener("error",e),t.getAttributeNames().forEach(e=>{"type"!=e&&d.setAttribute("data-src"==e?"src":e,t.getAttribute(e))});let a=!(d.type="text/javascript");!d.src&&t.textContent&&(d.src=litespeed_inline2src(t.textContent),a=!0),t.after(d),t.remove(),a&&e()}function litespeed_inline2src(t){try{var d=urlCreator.createObjectURL(new Blob([t.replace(/^(?:)?$/gm,"$1")],{type:"text/javascript"}))}catch(e){d="data:text/javascript;base64,"+btoa(t.replace(/^(?:)?$/gm,"$1"))}return d}</script></body></html>