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SEO concurrentie analyse uitbesteden | Online Klik Eindhoven

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data-elementor-id="2908" class="elementor elementor-2908" data-elementor-post-type="page"><div class="elementor-element elementor-element-e4fccbd e-flex e-con-boxed e-con e-parent" data-id="e4fccbd" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-4291f3b elementor-widget elementor-widget-heading" data-id="4291f3b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">SEO concurrentie analyse</p></div></div></div></div><div class="elementor-element elementor-element-cbb99b5 e-flex e-con-boxed e-con e-parent" data-id="cbb99b5" data-element_type="container" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-8b7eb0c e-flex e-con-boxed e-con e-parent" data-id="8b7eb0c" data-element_type="container" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-199feeb elementor-widget elementor-widget-breadcrumbs" data-id="199feeb" data-element_type="widget" data-widget_type="breadcrumbs.default"><div class="elementor-widget-container"><p id="breadcrumbs"><span><span><a href="https://www.onlineklik.nl/">Home</a></span>  →  <span><a href="https://www.onlineklik.nl/diensten/">Diensten</a></span>  →  <span><a href="https://www.onlineklik.nl/diensten/seo/">SEO</a></span>  →  <span class="breadcrumb_last" aria-current="page">SEO concurrentie analyse</span></span></p></div></div></div></div></div></div><div class="elementor-element elementor-element-7cad822 e-flex e-con-boxed e-con e-parent" data-id="7cad822" data-element_type="container" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-995d8b2 e-con-full e-flex e-con e-parent" data-id="995d8b2" data-element_type="container" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"><div class="elementor-element elementor-element-c2476a4 elementor-widget elementor-widget-heading" data-id="c2476a4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Weten waar nog kansen liggen? Doe een SEO concurrentie analyse!</h1></div></div><div class="elementor-element elementor-element-32f682d elementor-widget elementor-widget-text-editor" data-id="32f682d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Je eigen strategie hebben is belangrijk, want wat voor de één werkt hoeft niet te werken voor de ander. Bovendien wil je uniek zijn. Maar sla niet te ver door: je hoeft het wiel niet opnieuw uit te vinden. Directe concurrenten hebben dezelfde doelgroep als jij. Door een beetje bij ze te spieken kun je nieuwe mogelijkheden ontdekken waar je je voordeel mee kan doen.</p></div></div><div class="elementor-element elementor-element-6a02ed3 elementor-widget elementor-widget-heading" data-id="6a02ed3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Wat is een SEO concurrentie analyse en waarom is het belangrijk?</h2></div></div><div class="elementor-element elementor-element-765c8c5 elementor-widget elementor-widget-text-editor" data-id="765c8c5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Het harde werk van anderen gebruiken om je eigen SEO resultaten te verbeteren. Klinkt goed toch? Organisch hoog scoren in Google is belangrijk, zodat potentiële klanten jouw website bezoeken en daar hun aankopen doen of diensten afnemen. Een SEO concurrentie analyse helpt je bij het onderzoeken waarom Google de webpagina’s van concurrenten hoger plaatst dan die van jou. Je start met het bepalen wie de grootste concurrenten zijn aan de hand van de organische rankings voor de belangrijkste zoekwoorden. Vervolgens is de inhoud van de analyse samen te vatten in de drie SEO pijlers: content, techniek en autoriteit.</p></div></div><div class="elementor-element elementor-element-35485a5 elementor-widget elementor-widget-heading" data-id="35485a5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Content</h2></div></div><div class="elementor-element elementor-element-4162640 elementor-widget elementor-widget-text-editor" data-id="4162640" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>In een concurrentie analyse SEO ga je onderzoeken in welke mate de <strong><a href="https://www.onlineklik.nl/diensten/seo/content-creatie/">content</a></strong> van concurrenten is geoptimaliseerd voor de focus zoekwoorden. Zijn deze terug te vinden in de page title, meta description, H1 en H2? Ook zaken als het aantal woorden op een pagina, de leesbaarheid van teksten, actualiteit van informatie en de frequentie van nieuwe content plaatsing leg je onder de loep. Zo kun je bepalen of de content op de website goed aansluit bij de zoekintentie van gebruikers.</p></div></div><div class="elementor-element elementor-element-2cd7fab elementor-widget elementor-widget-heading" data-id="2cd7fab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Techniek</h2></div></div><div class="elementor-element elementor-element-dd5fe36 elementor-widget elementor-widget-text-editor" data-id="dd5fe36" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Tijdens de <strong><a href="https://www.onlineklik.nl/diensten/seo/seo-techniek/">technische analyse</a></strong> duik je in de sitestructuur, URL structuur, websitesnelheid op zowel mobiel als desktop, veiligheid, structured data, Robots.txt en indexatie. Een website die technisch sterk is heeft een grote invloed op de gebruiksvriendelijkheid. Als je website bijvoorbeeld traag laadt of bezoekers maar niet kunnen vinden wat ze zoeken, dan zijn ze snel weg naar de concurrent.</p></div></div><div class="elementor-element elementor-element-e75084e elementor-widget elementor-widget-heading" data-id="e75084e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Autoriteit</h2></div></div><div class="elementor-element elementor-element-bc724ef elementor-widget elementor-widget-text-editor" data-id="bc724ef" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>De autoriteit van een website wordt vooral bepaald door <strong><a href="https://www.onlineklik.nl/diensten/seo/linkbuilding/">linkbuilding</a></strong>. Kwaliteit, relevantie en hoeveelheid van het aantal links naar jouw website is belangrijk om een hoge autoriteit op te bouwen. In een SEO concurrentieanalyse bepaal je per concurrent de autoriteit met de metrics Domain Authority en Page Authority. Betrouwbaarheid meet je met de Trust Flow en Citation Flow. Verder breng je het backlinkprofiel van je concurrenten in kaart.</p></div></div><div class="elementor-element elementor-element-01579b2 elementor-widget elementor-widget-heading" data-id="01579b2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">SEO concurrentie analyse voor jouw bedrijf</h2></div></div><div class="elementor-element elementor-element-40be5bd elementor-widget elementor-widget-text-editor" data-id="40be5bd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Op basis van het analyseren van de content, techniek en autoriteit van concurrenten stel je een rapportage op. Van iedere concurrent weet je nu de sterke en zwakke punten. Op basis hiervan kun je je eigen SEO strategie bijschaven. Wil jij ook aan de slag om je website beter vindbaar te maken? En kun je wel wat hulp gebruiken bij het in kaart brengen van de concurrentie? Onze SEO-specialisten denken graag met je mee!</p></div></div></div></div></div><div class="elementor-element elementor-element-3368664 e-flex e-con-boxed e-con e-parent" data-id="3368664" data-element_type="container" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-eaddaa2 e-con-full e-flex e-con e-parent" data-id="eaddaa2" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}"><div class="elementor-element elementor-element-e706487 e-con-full e-flex e-con e-parent" data-id="e706487" data-element_type="container" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"><div class="elementor-element elementor-element-239df65 elementor-widget elementor-widget-jet-listing-grid" data-id="239df65" data-element_type="widget" data-settings="{&quot;columns&quot;:&quot;1&quot;}" 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data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Sofie Scheffers</p></div></div><div class="elementor-element elementor-element-1dbdf53 elementor-widget elementor-widget-heading" data-id="1dbdf53" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Teamlead SEO</p></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-19be41b e-flex e-con-boxed e-con e-parent" data-id="19be41b" data-element_type="container" data-settings="{&quot;jet_parallax_layout_list&quot;:[]}"><div class="e-con-inner"><div class="elementor-element elementor-element-f61ad19 elementor-widget elementor-widget-heading" data-id="f61ad19" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Daag jij onze SEO-specialisten uit?</h4></div></div><div class="elementor-element elementor-element-f285283 elementor-widget elementor-widget-text-editor" data-id="f285283" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Boost je online zichtbaarheid en verover de zoekresultaten! 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