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//page info pageData.pageInfo = pageData.pageInfo || {}; pageData.pageInfo.breadCrumbs = "Industries / Retail"; </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Industries", "item": "https://www.oracle.com/industries/" }, { "@type": "ListItem", "position": 2, "name": "Retail", "item": "https://www.oracle.com/retail/" } ] } </script> </div>     <div class="herotitle"> <h1 class="rh03head">Retail Artificial Intelligence and Analytics</h1> <p class="rh03dt">Use AI-powered analytics to create offers your customers want to see. Efficiently and effectively develop strategies to anticipate and influence your customers’ next moves and deliver the right offers.</p> <div class="obttns"> <div> <a href="/retail/solutions-demo-form.html" data-cxdtrack=":ow:o:s:feb:::Retail_AI" data-adbtrack="BUMK200724P00083:ow:o:s:feb:::Retail_AI" rel="lightbox" data-width="640" title="Request a demo" class="cta-lnk" data-lbl="hero:request-demo-ctabttn" data-trackas="rh03-lightbox" id="request-demo">Request a demo</a> </div> </div> </div>   </div> </section>       <section class="rc11 rc11v0 rw-theme-40bg" data-trackas="rc11" data-ocomid="rc11"> <div class="rc11w1 cwidth"> <div class="rc11w2"> <p>Discover how your retail business can use AI to help predict the unpredictable.</p> <div class="obttns"> <div> <a href="/retail/predict-the-unpredictable-lb-form/" role="button" rel="lightbox" data-trackas="rc11-lightbox" data-width="640" title="Access the Predict the Unpredictable ebook" data-lbl="ai-ebook-ctabttn">Access the ebook</a> </div> </div> </div> </div> </section>      <section class="rc13 rc13v0 cpad" data-trackas="rc13" data-ocomid="rc13" data-a11y="true"> <div class="rc13w1 cwidth"> <header class="rw-ctitle"> <h3 class="rwaccent-2" id="UseCasesHeader">Key use cases for AI in retail </h3> </header> <div class="rc13w5 col-framework col-justified col4 col-gutters"> <ul class="col-w1" aria-labelledby="UseCasesHeader"> <li class="col-item"> <div class="col-item-w1"> <h4>Improve cross-selling and upselling</h4> <p>AI-driven suggestions can help store associates guide customers to trendy alternatives or goods they might not otherwise have considered buying or substitute items for ones that are out of stock.</p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Automate inventory management</h4> <p>Retailers can use AI to reduce waste and help boost revenues and margins by ensuring items are in stock in the right amounts at the right time.</p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Optimize pricing strategies</h4> <p>Retailers can use AI to analyze data on demand, competition, and the cost of goods to recommend optimal pricing strategies.</p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Forecast supply</h4> <p>Retailers can use AI to identify potential supply chain disruptions, helping ensure that popular products remain in stock, and can dynamically determine the best location from which to source items for every order to minimize shipping and labor costs.</p> </div> </li> </ul> </div> </div> </section>      <section class="rc11 rc11v0 rw-theme-40bg" data-trackas="rc11" data-ocomid="rc11"> <div class="rc11w1 cwidth"> <div class="rc11w2"> <p>Why is AI important in retail?</p> <div class="obttns"> <div> <a href="/retail/ai-retail/" data-lbl="ai-retail-ctabttn">See the 10 examples</a> </div> </div> </div> </div> </section>      <section class="rc30 rc30v1 cpad rw-neutral-30bg rw-pattern9w rw-pattern-40p" data-trackas="rc30" data-ocomid="rc30" data-lbl="product-features:" data-a11y="true"> <div class="rc30w1 cwidth"> <header class="rw-ctitle"> <h2 class="rwaccent">Retail analytics and AI solution features</h2> </header> <p class="rw-intro">Consolidate the volumes of data generated by your retail applications for planning, buying, moving, and selling, and use the analytical value of that data for your senior executives, marketing analysts, and data scientists.</p> <div class="rc30w2"> <form class="oform rc30mobnav"> <span class="oform-w1"> <span class="oselect"> <select name="f4"> <option value="#rc30p1">Retail AI Foundation</option> <option value="#rc30p2">Lifecycle Pricing Optimization</option> <option value="#rc30p3">Consumer Insights</option> <option value="#rc30p4">Inventory Planning Optimization</option> <option value="#rc30p5">Assortment and Space Optimization</option> <option value="#rc30p6">Data Store</option> </select> </span> </span> </form> </div> <div class="rc30w3"> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="rc30p1" data-lbl="retail-ai:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h3 class="rc30t">Oracle Retail AI Foundation</h3> <p>Leverage core retail AI and machine learning to make decisions on assortments, offers, inventory placement, forecasts, planning, buying, pricing, etc.</p> <h4 class="rc30t"><a href="/a/ocom/docs/industries/retail/retail-advanced-clustering-ds.pdf" target="_blank" data-lbl="retail-advanced-clustering:datasheet">Advanced clustering (PDF)</a></h4> <p>Cluster your stores based on traditional approaches of volume, square footage, and region, or leverage ML to cluster stores based on similar selling patterns.</p> <h4 class="rc30t"><a href="/a/ocom/docs/industries/retail/retail-affinity-analysis-ds.pdf" target="_blank" data-lbl="retail-affinity-analysis:datasheet">Affinity analysis (PDF)</a></h4> <p>Determine how items interact with each other for an effective promotional strategy within your financial planning process.</p> <h4 class="rc30t">Attribute extraction and binning</h4> <p>Extract item attributes from free-form descriptions, correcting short forms, misspellings, and other inconsistencies, and apply them to demand transference, customer decision trees, advanced clustering, and more.</p> <h4 class="rc30t">Customer segmentation</h4> <p>Group customers based on attributes, behaviors, and transactions to tailor offers, pricing, and assortments.</p> <h4 class="rc30t">Forecasting engine</h4> <p>Provide an intelligent starting point for your planners to increase automation and accuracy.</p> <h4 class="rc30t">Innovation workbench</h4> <p>Leverage open source along with your data science team to create your own AI and ML models.</p> <h4 class="rc30t">Profile science</h4> <p>Determine the best size ratio for your buys by understanding the true demand of your sizes, considering stockouts.</p> </div> <ul class="icn-ulist"> <li class="icn-filepdf"><a href="/a/ocom/docs/industries/retail/oracle-retail-ai-foundation-datasheet.pdf" target="_blank" data-lbl="retail-ai-foundation-ds">See the Oracle Retail AI Foundation datasheet (PDF)</a></li> </ul> </div> </div> <div class="col-item"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30v1-rm-retail-ai.png" alt="Retail AI"><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="rc30p2" data-lbl="lifecycle-price-optimization:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h3 class="rc30t">Gain analytical insights with Oracle Retail Lifecycle Pricing Optimization Cloud Service solutions</h3> <p>Lifecycle Pricing Optimization Cloud sits atop Oracle Retail AI Foundation, which provides analytical insights to drive planning, buying, moving, and selling decisions. These capabilities enable you to drive profit and remain flexible to the changing retail environment.</p> <h4 class="rc30t">Innovate with speed and scale while increasing profits</h4> <p>Engaging <a href="/retail/omnichannel/" data-lbl="omnichannel-xlnk">omnichannel</a> customers with personalized offers while increasing profits requires modern applications in planning and retail analytics. Oracle Retail provides a single view of the enterprise, enabling you to innovate with speed and scale. Win over customers with promotions, targeted offers, and markdowns while maximizing results.</p> <h4 class="rc30t">Optimize the item lifecycle</h4> <p>Gain lifecycle promotion, markdown, and targeted offer recommendations in conjunction with planned business initiatives, such as time-bound marketing campaigns. You’ll drive better profit margins and inventory sell-through and meet forecast expectations with the power of exception-based retailing and advanced machine learning models.</p> <h4 class="rc30t">Power of a single view</h4> <p>Delivering an effective pricing strategy that engages the customer in an omnichannel environment requires a single view of the customer, inventory, orders, demand, and pricing/promotions. When optimized results are presented across the enterprise—directly as a promotion or indirectly as a forecast—you can maximize the value of a unified strategy for pricing, promotions, and markdowns.</p> </div> <ul class="icn-ulist"> <li class="icn-filepdf"><a href="/a/ocom/docs/industries/retail/retail-offer-optimization-ds.pdf" target="_blank" data-lbl="retail-offer-optimization-ds">See the Oracle Retail Lifecycle Pricing Optimization Cloud Service (PDF)</a></li> </ul> </div> </div> <div class="col-item"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30v1-rm-retail-price-opt-r2.png" alt="Retail Price Optimization"><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="rc30p3" data-lbl="consumer-insights:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h3 class="rc30t">Acquire new customers with Oracle Retail Consumer Insights</h3> <p>Consumer Insights is a strategic collaboration with Oracle Data Cloud. It brings an unprecedented level of insight to retail marketing teams, enabling them to better understand their customers, optimize new customer acquisition campaigns, and support consumer data-driven buying decisions, personalization, and more.</p> <h4 class="rc30t">Rethink marketing strategies and put the customer at the core of every decision to</h4> <ul class="odlist"> <li>Enrich your data with the world's largest cloud-based data management platform, creating a holistic picture of your customers</li> <li>Find new audiences through Consumer Insights’ direct integration with Oracle Data Cloud’s massive data collective, which spans more than 1,500 retailers, 1,000 product categories, 115 million households, 375 customer attributes, and 5 trillion transactions</li> <li>Identify common attributes and new segments with predictive analytics and retail AI for individualized offers and promotions</li> <li>Reduce customer acquisition costs by up to 2.6X</li> </ul> </div> <ul class="icn-ulist"> <li class="icn-filepdf"><a href="/a/ocom/docs/industries/retail/retail-insights-cs-suite-ds.pdf" target="_blank" data-lbl="retail-insights-cs-suite:datasheet">See Oracle Retail Insights datasheet (PDF)</a></li> <li class="icn-play-circle"><a href="?ytid=yPpMZRi10SE" rel="vbox" data-trackas="rc30-lightbox" class="">Watch how Consumer Insights helps acquire new customers (2:06)</a></li> </ul> </div> </div> <div class="col-item"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30v1-rm-consume-insight.png" alt="Consumer Insights"><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="rc30p4" data-lbl="inventory-optimization:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h3 class="rc30t">Maximize supply chain efficiencies to accelerate optimal inventory placement</h3> <p>Get better visibility into supply chains and leverage AI and machine learning to manage inventory levels, improve demand forecasting, identify risks, and provide recommendations to guard against inventory shortages or delays.</p> <h4 class="rc30t">Inventory Planning Optimization Cloud Service empowers retailers to more accurately predict demand</h4> <p>Oracle Retail Inventory Planning Optimization Cloud Service empowers retailers to better predict demand and optimize it throughout an item’s lifecycle. During an item’s lifecycle, the solution can react to changes in consumer behavior by adjusting inventory deployment and demand methodologies. That lets retailers manage their current and future inventory at scale to ensure the right products and the right quantities are in the right place at the right time. The solution</p> <ul class="odlist"> <li>Helps fuel profitable growth by optimizing costs with unified, end-to-end, and integrated supply chain plans</li> <li>Provides transparency across the entire supply chain</li> <li>Enables analytical processes so end users can understand and engage with the forecast, increasing inventory productivity</li> <li>Automatically optimizes replenishments based on demand forecast, inventory, and past performance</li> <li>Seamlessly adapts to recent trends, seasonality, out-of-stocks, and promotions</li> <li>Leverages AI and machine learning to continuously learn from past data and automatically adapts to new patterns and market changes</li> <li>Enhances allocation accuracy and drives replenishment precision</li> <li>Recommends scaled order quantities that maximize truck utilization</li> </ul> </div> <ul class="icn-ulist"> <li class="icn-chevron-right"><a href="/a/ocom/docs/industries/retail/retail-inventory-optimization-ds.pdf" data-lbl="download-inventory-optimization-datasheet" target="_blank">See the Oracle Retail Inventory Planning Optimization Cloud Service datasheet (PDF)</a></li> </ul> </div> </div> <div class="col-item"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30v1-rm-inventory-opti.png" alt="Inventory Optimization screenshot"><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="rc30p5" data-lbl="assortment-space:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h3 class="rc30t">Oracle Retail Assortment and Space Optimization maximizes product placement</h3> <h4 class="rc30t">Optimize return on space</h4> <p>Optimize assortments to available space to maximize planogram performance, return on space, sales, revenue, and profits.</p> <h4 class="rc30t">Drive profit and remain flexible to the changing retail environment</h4> <p>Optimize assortments to store- and cluster-specific needs to maximize return on space, sales, and gross profit while maintaining visual merchandising standards and supply chain considerations.</p> <h4 class="rc30t">Improve customer satisfaction</h4> <p>Optimize assortment and placement for the available space for each store to improve customer satisfaction.</p> <h4 class="rc30t">Turn data into value</h4> <ul class="odlist"> <li>Conduct macro-space optimization what-if analysis to maximize profits</li> <li>Create assortment and facing recommendations while balancing supply chain constraints, business rules, and visual merchandising standards</li> <li>Leverage fixture data to dynamically create store and space clusters</li> <li>Use item-level demand transference in calculations to create the optimal assortment mix</li> </ul> </div> <ul class="icn-ulist"> <li class="icn-filepdf"><a href="/a/ocom/docs/industries/retail/retail-assortment-space-optimization-cloud-service-ds.pdf" target="_blank" data-lbl="retail-assortment-space-optimization-cloud-service-ds">See the Oracle Retail Assortment and Space Optimization datasheet (PDF)</a></li> </ul> </div> </div> <div class="col-item"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30v1-rm-assort-space-opti-r2.png" alt="Assortment and Space Optimization"><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="rc30p6" data-lbl="data-store:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4 class="rc30t">Oracle Retail Data Store helps leverage retail data</h4> <p>Oracle Retail Data Store is a low-cost, low-code environment that enables retailers to innovate, take control of their data, and extend the capabilities of their Oracle Retail cloud services.</p> <p>Oracle Retail Data Store is highly scalable and configurable to support the constantly changing retail landscape. It consolidates data on sales, inventory, pricing, promotions, customers, orders, demand, fulfillment, items, suppliers, consumers, and channels to support a retailer’s unique business processes and journeys.</p> <h4 class="rc30t">Retail Data Store includes powerful tools to leverage all of this data</h4> <ul class="odlist"> <li>Oracle Retail Home</li> <li>Oracle Analytics</li> <li>Oracle APEX</li> <li>Oracle REST Data Services</li> </ul><br> <ul class="icn-ulist"> <li class="icn-filepdf"><a href="/a/ocom/docs/industries/retail/retail-data-store-ds.pdf" target="_blank" data-lbl="retail-data-store:datasheet">See the Oracle Retail Data Store datasheet (PDF)</a></li> </ul><br> <h4 class="rc30t">Collect and Receive: Retail gets reimagined with same-day delivery</h4> <p>Reimagine how retail moves with a collection of processes called Collect and Receive enabled by Oracle Retail Data Store Cloud Service. It lets retailers better serve their customers by understanding how their available inventory should be distributed across the retail estate. Collect and Receive aligns with traditional plan-buy-move-sell processes that tap into the power of data to elevate same-day delivery. With this new capability, Oracle technology, and a partnership with Uber Direct, retailers can gain agility by moving and placing assets, including customers, inventory, and fixtures, across the last mile of the estate that is closest to the point of purchase.</p> </div> <ul class="icn-ulist"> <li class="icn-filepdf"><a href="/a/ocom/docs/industries/retail/retail-collect-receive-ss.pdf" target="_blank" data-lbl="retail-collect-receive-ss-xlnk">See the Collect and Receive sales sheet (PDF)</a></li> <li class="icn-chevronright"><a href="/retail/collect-and-receive-inquiry-form/" role="button" rel="lightbox" data-width="640" title="Request a Collect and Receive conversation" data-lbl="lightbox-open-request-collect-receive-ctabttn" data-trackas="">Request a Collect and Receive conversation</a></li> </ul> </div> </div> <div class="col-item"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30v1-retail-data-store.png" alt="Data store screenshot"><br /></div> </div> </div> </div> </div> </div> </div> </div> </section>      <section class="rc46 rc46v0 cpad" data-trackas="rc46" data-ocomid="rc47" data-a11y="true"> <div class="rc46w1 cwidth"> <header class="rw-ctitle"> <h2 class="rw-ptitle" id="listHeading8">Oracle Retail customer success</h2> <div> <a href="/retail/customer-successes/" data-lbl="explore-more-customer-stories">Explore more customer stories</a> </div> </header> <div class="col-framework col3 col-gutters"> <ul class="col-w1" aria-labelledby="listHeading8"> <li class="col-item"> <div class="col-item-w1 rc46media"> <div class="ytembed ytvideo ytthumbnail" data-ytid="vEY5s_cqBL4" role="button" aria-label="Embedded Helzberg Diamonds video"><img src="/a/ocom/img/yt-video-thumbnail-vey5s-cqbl4.jpg" alt="" /></div> </div> <div class="col-item-w2"> <div class="rc46info"> <h3 class="rwhead-xsm">Helzberg Diamonds</h3> <p>Helzberg Diamonds shares how Oracle Retail analytics and planning cloud services help retailers reduce inventory by leveraging key data.</p> </div> <a href="?ytid=vEY5s_cqBL4" rel="vbox" data-trackas="rc46-lightbox" role="button" aria-label="Helzberg Diamonds video" title="" data-lbl="">Watch the Helzberg Diamonds video (1:42)</a> </div> </li> <li class="col-item"> <div class="col-item-w1 rc46media"> <div class="ytembed ytvideo ytthumbnail" data-ytid="Zhd7FSXhYQc" role="button" aria-label="Embedded Cape Union Mart video"><img src="/a/ocom/img/yt-video-thumbnail-zhd7fsxhyqc.jpg" alt="" /></div> </div> <div class="col-item-w2"> <div class="rc46info"> <h3 class="rwhead-xsm">Cape Union Mart</h3> <p>To better meet customer demand, leading South African retailer Cape Union Mart transforms its IT landscape by transitioning to Oracle Cloud.</p> </div> <a href="?ytid=Zhd7FSXhYQc" rel="vbox" data-trackas="rc46-lightbox" role="button" aria-label="Cape Union Mart video" title="" data-lbl="">Watch the Cape Union Mart video (1:04)</a> </div> </li> <li class="col-item"> <div class="col-item-w1 rc46media"> <div class="ytembed ytvideo ytthumbnail" data-ytid="DEKFkOzjRxk" role="button" aria-label="Embedded Hibbett Retail video"><img src="/a/ocom/img/yt-video-thumbnail-dekfkozjrxk.jpg" alt="" /></div> </div> <div class="col-item-w2"> <div class="rc46info"> <h3 class="rwhead-xsm">Hibbett Retail</h3> <p>Hibbett Retail shares how Oracle Retail Assortment Planning and Oracle Retail Merchandise Financial Planning provide a connected view of inventory planning for buyers, planners, and execs.</p> </div> <a href="?ytid=DEKFkOzjRxk" rel="vbox" data-trackas="rc46-lightbox" role="button" aria-label="Hibbett Retail video" title="" data-lbl="">Watch the Hibbett Retail video (1:43)</a> </div> </li> </ul> </div> </div> </section>      <section class="rc31 rc31v0 cpad rw-neutral-30bg" data-ocomid="rc31" data-trackas="rc31" data-lbl="get-started:"> <div class="rc31w1 cwidth"> <h2>Get started with retail analytics</h2> <div class="col-framework col-justified col3 col-gutters"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rw-theme-40bg"> <div class="icn-img icn-message"><br /></div> <h3>Contact Oracle Retail</h3> </div> <div class="col-item-w2"> <p>Reach out to discuss the next steps with a retail solution expert.</p> <div class="obttns"> <div class="obttn1"> <a href="/retail/solutions-demo-form.html" rel="lightbox" data-width="640" title="Try a demo" class="cta-lnk" data-lbl="try-a-demo-ctabttn" data-trackas="rc31-lightbox" id="try-retail-demo">Request a retail demo</a> </div> </div> </div> </div> <div class="col-item"> <div class="col-item-w1 rw-theme-40bg"> <div class="icn-img icn-library-books"><br /></div> <h3>See the Oracle Retail RACK</h3> </div> <div class="col-item-w2"> <p>Explore research, reports, webinars, and more that can help you better understand the power of Oracle Retail products.</p> <div class="obttns"> <div class="obttn1"> <a href="https://go.oracle.com/retailrack-home?elqCampaignId=245917" data-adbtrack=":ow:o:p:gts:::" data-cxdtrack="BUMK200427P00093:ow:o:p:gts:::" data-lbl="retail-rack-join">Gain retail insights</a> </div> </div> </div> </div> <div class="col-item"> <div class="col-item-w1 rw-theme-40bg"> <div class="icn-img icn-contact-group"><br /></div> <h3>Connect with the Oracle Retail user community</h3> </div> <div class="col-item-w2"> <p>Led by retailers like you, licensed customers meet regularly to share best practices and build networks.</p> <div class="obttns"> <div class="obttn1"> <a href="https://community.oracle.com/gbu/rgbu/" data-lbl="join-user-group">Join the user group</a> </div> </div> </div> </div> </div> </div> </div> </section>        <footer id="u10" class="u10 u10v6" data-trackas="footer" type="redwood" data-ocomid="u10" data-a11y="true"> <nav class="u10w1" aria-label="Footer"> <div class="u10w2"> <div class="u10w3"> <div class="u10ttl">Resources for</div> <ul> <li><a data-lbl="resources-for:career" href="/careers/">Careers</a></li> <li><a data-lbl="resources-for:developers" 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