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href="https://www.facebook.com/Mittelstand-40-Kompetenzzentrum-Kommunikation-396109384497853/"> <i class="icon ion-social-facebook"></i></a> <a style="color: white" target="_blank" rel="nofollow" href="https://www.youtube.com/channel/UCgPUUyXlHLl60BIOrAOFIPg/"> <i class="icon ion-social-youtube"></i></a> </div> </div> </div> </div> <div class="infoHeader"> <p>Die Arbeit des Kompetenzzentrums ist abgeschlossen und wird von dem neuen <a href="https://www.digitalzentrum-zukunftskultur.de/"><strong><u>Mittelstand-Digital Zentrum Zukunftskultur</u></strong></a> aufgegriffen. Nutzen Sie gerne weiterhin diese Website mit ihren Materialien. Zum neuen Newsletter können Sie sich hier anmelden:<br> <a href="https://www.digitalzentrum-zukunftskultur.de/newsletter-anmeldung/"><strong><u>zum Newsletter</u></strong></a> </p> </div> </header> <div id="main"> <header class="page-header"> <div class="kompz-headline-block"> <div class="kompz-grid"> <h1 class="primary-headline h80">Blog</h1> </div> </div> </header> <div class="full-theme-card"> <div class="kompz-block-thin bg-kompz-light"> <div class="full-card grid-middle kompz-grid"> <div class="left"> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/handwerkszeug-fuer-ein-digitales-geschaeftsmodell-in-der-modebranche-7319/"> <img width="608" height="342" src="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-gustavo-fring-3984861-608x342.jpg" class="attachment-6-Spalter size-6-Spalter wp-post-image" alt="Digitale Geschäftsmodelle in der Modebranche" decoding="async" fetchpriority="high" srcset="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-gustavo-fring-3984861-608x342.jpg 608w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-gustavo-fring-3984861-288x162.jpg 288w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-gustavo-fring-3984861-400x225.jpg 400w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-gustavo-fring-3984861-832x468.jpg 832w" sizes="(max-width: 608px) 100vw, 608px" /> </a> <div class="bandarole"> HIGHLIGHT </div> </div> <div class="right"> <p class="bold sub16 title brading kompz-red">Strategien entwickeln</p> <p class="sub16">24. Februar 2022 </p> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/handwerkszeug-fuer-ein-digitales-geschaeftsmodell-in-der-modebranche-7319/"> <h2 class="h24">Handwerkszeug für ein digitales Geschäftsmodell in der Modebranche </h2> </a> <p class="p16 gray"> Kaum eine Branche verändert sich so schnell wie die Modebranche. Modeunternehmen sind daher aufgefordert, diesen ständigen Wechsel für sich permanent zu adaptieren. Die Betriebe benötigen daher einer guten Balance zwischen einem starken Unternehmenskern und einer klaren inneren Haltung in Verbindung mit Flexibilität. </p> <a class="kompz-btn btn16 btn-small" href="https://www.kompetenzzentrum-kommunikation.de/blog/handwerkszeug-fuer-ein-digitales-geschaeftsmodell-in-der-modebranche-7319/">Mehr erfahren <i class="material-icons">arrow_forward</i></a> </div> </div> </div> </div> <div class="blog-browser events-browser kompz-block-thin"> <div class="kompz-grid grid-middle"> <div id="search_results"> <div class="blog-item"> <div class="thumbnail"> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/kooperation-statt-wettbewerb-eine-frage-der-haltung-7222/"><img width="288" height="162" src="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-fauxels-3184291-288x162.jpg" class="attachment-3-Spalter size-3-Spalter wp-post-image" alt="Es braucht viel Vertrauen und Transparenz um erfolgreiche Kooperationen und Partnerschaften voranzubringen." decoding="async" srcset="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-fauxels-3184291-288x162.jpg 288w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-fauxels-3184291-400x225.jpg 400w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-fauxels-3184291-608x342.jpg 608w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-fauxels-3184291-832x468.jpg 832w" sizes="(max-width: 288px) 100vw, 288px" /></a> </div> <div class="content"> <p class="sub16 title brading kompz-red">Digitale Zusammenarbeit</p> <p class="sub16">23. Februar 2022 </p> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/kooperation-statt-wettbewerb-eine-frage-der-haltung-7222/"><p class="p20b">Kooperation statt Wettbewerb – eine Frage der Haltung?</p></a> <p class="p16 gray hide-mobile"> Kooperationen sind attraktive Lösungsansätze und bieten zahlreiche Vorteile durch das Bündeln von Kompetenzen. <a href="https://www.kompetenzzentrum-kommunikation.de/blog/kooperation-statt-wettbewerb-eine-frage-der-haltung-7222/" class="read-more"> <i class="material-icons">arrow_forward</i> </a></p> </p> </div> </div> <div class="blog-item"> <div class="thumbnail"> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/unterstuetzung-bei-der-digitalisierung-unsere-erkenntnisse-aus-drei-jahren-projektarbeit-7265/"><img width="288" height="162" src="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-cottonbro-3201694-288x162.jpg" class="attachment-3-Spalter size-3-Spalter wp-post-image" alt="Unterstützung bei der Digitalisierung: Unsere Erkenntnisse aus drei Jahren Projektarbeit" decoding="async" srcset="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-cottonbro-3201694-288x162.jpg 288w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-cottonbro-3201694-400x225.jpg 400w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-cottonbro-3201694-608x342.jpg 608w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/pexels-cottonbro-3201694-832x468.jpg 832w" sizes="(max-width: 288px) 100vw, 288px" /></a> </div> <div class="content"> <p class="sub16 title brading kompz-red">Digitale Transformation</p> <p class="sub16">22. Februar 2022 </p> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/unterstuetzung-bei-der-digitalisierung-unsere-erkenntnisse-aus-drei-jahren-projektarbeit-7265/"><p class="p20b">Unterstützung bei der Digitalisierung: Unsere Erkenntnisse aus drei Jahren Projektarbeit</p></a> <p class="p16 gray hide-mobile"> 800 Veranstaltungen für 12.300 Unternehmer:innen. Was sind unsere Erkenntnisse aus drei Jahren Unterstützung von KMU in der Digitalisierung? <a href="https://www.kompetenzzentrum-kommunikation.de/blog/unterstuetzung-bei-der-digitalisierung-unsere-erkenntnisse-aus-drei-jahren-projektarbeit-7265/" class="read-more"> <i class="material-icons">arrow_forward</i> </a></p> </p> </div> </div> <div class="blog-item"> <div class="thumbnail"> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/soziale-nachhaltigkeit-fuer-eine-gesunde-und-zeitgemaesse-unternehmenskultur-7232/"><img width="288" height="162" src="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/Artikelbild_Soziale-Nachhaltigkeit-288x162.jpg" class="attachment-3-Spalter size-3-Spalter wp-post-image" alt="Soziale Nachhaltigkeit und Mitarbeitende" decoding="async" srcset="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/Artikelbild_Soziale-Nachhaltigkeit-288x162.jpg 288w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/Artikelbild_Soziale-Nachhaltigkeit-400x225.jpg 400w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/Artikelbild_Soziale-Nachhaltigkeit-608x342.jpg 608w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/Artikelbild_Soziale-Nachhaltigkeit-832x468.jpg 832w" sizes="(max-width: 288px) 100vw, 288px" /></a> </div> <div class="content"> <p class="sub16 title brading kompz-red">Nachhaltig wirtschaften</p> <p class="sub16">19. Februar 2022 </p> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/soziale-nachhaltigkeit-fuer-eine-gesunde-und-zeitgemaesse-unternehmenskultur-7232/"><p class="p20b">Soziale Nachhaltigkeit für eine gesunde und zeitgemäße Unternehmenskultur</p></a> <p class="p16 gray hide-mobile"> Nachhaltigkeit wird häufig aus dem Blickwinkel der Ökologie und Ökonomie betrachtet. Dabei lohnt sich ein Fokus auf die Soziale Nachhaltigkeit in Betrieben. <a href="https://www.kompetenzzentrum-kommunikation.de/blog/soziale-nachhaltigkeit-fuer-eine-gesunde-und-zeitgemaesse-unternehmenskultur-7232/" class="read-more"> <i class="material-icons">arrow_forward</i> </a></p> </p> </div> </div> <div class="blog-item"> <div class="thumbnail"> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/modejournalismus-aussergewoehnliche-zielgruppen-richtig-ansprechen-7317/"><img width="288" height="162" src="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/magazine-g4579d9f03_1920-288x162.jpg" class="attachment-3-Spalter size-3-Spalter wp-post-image" alt="Eine ausgeklügelte Kommunikationsstrategie und die richtigen Kanäle sind bei der Ansprache von Zielgruppen in der Modebranche entscheidend." decoding="async" srcset="https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/magazine-g4579d9f03_1920-288x162.jpg 288w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/magazine-g4579d9f03_1920-400x225.jpg 400w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/magazine-g4579d9f03_1920-608x342.jpg 608w, https://www.kompetenzzentrum-kommunikation.de/wp-content/uploads/2022/02/magazine-g4579d9f03_1920-832x468.jpg 832w" sizes="(max-width: 288px) 100vw, 288px" /></a> </div> <div class="content"> <p class="sub16 title brading kompz-red">Interview</p> <p class="sub16">17. Februar 2022 </p> <a href="https://www.kompetenzzentrum-kommunikation.de/blog/modejournalismus-aussergewoehnliche-zielgruppen-richtig-ansprechen-7317/"><p class="p20b">Modejournalismus – Außergewöhnliche Zielgruppen richtig ansprechen</p></a> <p class="p16 gray hide-mobile"> Der Modejournalismus beschäftigt sich mit aktuellen Trends in der Branche und deren Einfluss auf gesellschaftliche Themen. 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