Learn About Google Event Schema Markup | Google Search Central | Documentation

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track-name="what's new" class="devsite-tabs-dropdown-toggle devsite-icon devsite-icon-arrow-drop-down"></a> <div class="devsite-tabs-dropdown" aria-label="submenu" hidden> <div class="devsite-tabs-dropdown-content"> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/news" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/news" track-metadata-position="nav - what's new" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> All updates </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/updates" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/updates" track-metadata-position="nav - what's new" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> Documentation updates </div> </a> </li> <li class="devsite-nav-item"> <a href="https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history" track-type="nav" track-metadata-eventdetail="https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history" track-metadata-position="nav - what's new" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> Ranking updates </div> </a> </li> <li class="devsite-nav-item"> <a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" track-type="nav" track-metadata-eventdetail="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" track-metadata-position="nav - what's new" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> New YouTube videos </div> </a> </li> <li class="devsite-nav-item"> <a href="https://pod.link/1512522198" track-type="nav" track-metadata-eventdetail="https://pod.link/1512522198" track-metadata-position="nav - what's new" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> Recent podcast episodes </div> </a> </li> </ul> </div> </div> </div> </tab> <tab > <a href="https://developers.google.com/search/events" track-metadata-eventdetail="https://developers.google.com/search/events" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - events" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Events" track-name="events" > Events </a> </tab> <tab > <a href="https://developers.google.com/search/case-studies/overview" track-metadata-eventdetail="https://developers.google.com/search/case-studies/overview" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - case studies" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Case studies" track-name="case studies" > Case studies </a> </tab> </nav> </devsite-tabs> </div> <devsite-search enable-signin enable-search enable-suggestions enable-query-completion project-name="Documentation" tenant-name="Google for Developers" project-scope="/search/docs" url-scoped="https://developers.google.com/s/results/search/docs" > <form class="devsite-search-form" action="https://developers.google.com/s/results" method="GET"> <div class="devsite-search-container"> <button type="button" search-open class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Open search"></button> <div class="devsite-searchbox"> <input aria-activedescendant="" aria-autocomplete="list" aria-label="Search" aria-expanded="false" aria-haspopup="listbox" autocomplete="off" class="devsite-search-field devsite-search-query" name="q" placeholder="Search" role="combobox" type="text" value="" > <div class="devsite-search-image material-icons" aria-hidden="true"> </div> <div class="devsite-search-shortcut-icon-container" aria-hidden="true"> <kbd class="devsite-search-shortcut-icon">/</kbd> </div> </div> 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M140.89,29.92l3.93,2.62c-1.27,1.88-4.32,5.11-9.61,5.11c-6.55,0-11.28-5.07-11.28-11.53c0-6.86,4.77-11.53,10.71-11.53c5.98,0,8.91,4.76,9.87,7.34l0.52,1.31l-15.42,6.38c1.18,2.31,3.01,3.49,5.59,3.49C137.79,33.11,139.58,31.84,140.89,29.92zM128.79,25.77l10.31-4.28c-0.57-1.44-2.27-2.45-4.28-2.45C132.24,19.04,128.66,21.31,128.79,25.77z"/> </svg>Search Central </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a href="/search/docs" class="devsite-nav-title gc-analytics-event devsite-nav-has-children devsite-nav-active" data-category="Site-Wide Custom Events" data-label="Tab: Documentation" track-name="documentation" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Documentation" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Documentation </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> <ul class="devsite-nav-responsive-tabs devsite-nav-has-menu "> <li class="devsite-nav-item"> <span class="devsite-nav-title" tooltip data-category="Site-Wide Custom Events" data-label="Tab: Documentation" track-name="documentation" > <span class="devsite-nav-text" tooltip menu="Documentation"> More </span> <span class="devsite-nav-icon material-icons" data-icon="forward" menu="Documentation"> </span> </span> </li> </ul> </li> <li class="devsite-nav-item"> <a href="/search/help" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Support" track-name="support" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Support" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Support </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/blog" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Blog" track-name="blog" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Blog" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Blog </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/news" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: What's new" track-name="what's new" data-category="Site-Wide Custom Events" data-label="Responsive Tab: What's new" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > What's new </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> <ul class="devsite-nav-responsive-tabs devsite-nav-has-menu "> <li class="devsite-nav-item"> <span class="devsite-nav-title" tooltip data-category="Site-Wide Custom Events" data-label="Tab: What's new" track-name="what's new" > <span class="devsite-nav-text" tooltip menu="What's new"> More </span> <span class="devsite-nav-icon material-icons" data-icon="forward" menu="What's new"> </span> </span> </li> </ul> </li> <li class="devsite-nav-item"> <a href="/search/events" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Events" track-name="events" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Events" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Events </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/case-studies/overview" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Case studies" track-name="case studies" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Case studies" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Case studies </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item"><a href="/search/docs" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs" ><span class="devsite-nav-text" tooltip>Introduction</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Search Essentials</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/essentials" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/essentials" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/essentials" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/essentials/technical" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/essentials/technical" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/essentials/technical" ><span class="devsite-nav-text" tooltip>Technical requirements</span></a></li><li class="devsite-nav-item"><a href="/search/docs/essentials/spam-policies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/essentials/spam-policies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/essentials/spam-policies" ><span class="devsite-nav-text" tooltip>Spam policies</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>SEO fundamentals</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/fundamentals/seo-starter-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/seo-starter-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/seo-starter-guide" ><span class="devsite-nav-text" tooltip>SEO Starter Guide</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/how-search-works" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/how-search-works" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/how-search-works" ><span class="devsite-nav-text" tooltip>How Google Search works</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/creating-helpful-content" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/creating-helpful-content" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/creating-helpful-content" ><span class="devsite-nav-text" tooltip>Creating helpful, reliable, people-first content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/do-i-need-seo" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/do-i-need-seo" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/do-i-need-seo" ><span class="devsite-nav-text" tooltip>Do you need an SEO?</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-started" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-started" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-started" ><span class="devsite-nav-text" tooltip>Maintaining your site's SEO</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-started-developers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-started-developers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-started-developers" ><span class="devsite-nav-text" tooltip>Developer's guide to Search</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-on-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-on-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-on-google" ><span class="devsite-nav-text" tooltip>Get your website on Google</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Crawling and indexing</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/indexable-file-types" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/indexable-file-types" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/indexable-file-types" ><span class="devsite-nav-text" tooltip>File types Google can index</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/url-structure" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/url-structure" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/url-structure" ><span class="devsite-nav-text" tooltip>URL structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/links-crawlable" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/links-crawlable" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/links-crawlable" ><span class="devsite-nav-text" tooltip>Links</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Sitemaps</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/overview" ><span class="devsite-nav-text" tooltip>Learn about sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/build-sitemap" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/build-sitemap" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/build-sitemap" ><span class="devsite-nav-text" tooltip>Build and submit a sitemap</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/large-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/large-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/large-sitemaps" ><span class="devsite-nav-text" tooltip>Manage sitemaps with sitemap index file</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Sitemap extensions</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/image-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/image-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/image-sitemaps" ><span class="devsite-nav-text" tooltip>Image sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/news-sitemap" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/news-sitemap" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/news-sitemap" ><span class="devsite-nav-text" tooltip>News sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/video-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/video-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/video-sitemaps" ><span class="devsite-nav-text" tooltip>Video sitemaps and alternatives</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" ><span class="devsite-nav-text" tooltip>Combining sitemap extensions</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Crawler management</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/ask-google-to-recrawl" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/ask-google-to-recrawl" ><span class="devsite-nav-text" tooltip>Ask Google to recrawl your URLs</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/large-site-managing-crawl-budget" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/large-site-managing-crawl-budget" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/large-site-managing-crawl-budget" ><span class="devsite-nav-text" tooltip>Large site owner's guide to managing your crawl budget</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/http-network-errors" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/http-network-errors" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/http-network-errors" ><span class="devsite-nav-text" tooltip>How HTTP status codes, and network and DNS errors affect Google Search</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Google crawlers</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/overview-google-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/overview-google-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/overview-google-crawlers" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-common-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-common-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-common-crawlers" ><span class="devsite-nav-text" tooltip>Common crawlers</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-special-case-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-special-case-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-special-case-crawlers" ><span class="devsite-nav-text" tooltip>Special case crawlers</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-user-triggered-fetchers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-user-triggered-fetchers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-user-triggered-fetchers" ><span class="devsite-nav-text" tooltip>User-triggered fetchers</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Specific crawlers and user-triggered fetchers</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/googlebot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/googlebot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/googlebot" ><span class="devsite-nav-text" tooltip>Googlebot</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/read-aloud-user-agent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/read-aloud-user-agent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/read-aloud-user-agent" ><span class="devsite-nav-text" tooltip>Google Read Aloud</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/apis-user-agent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/apis-user-agent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/apis-user-agent" ><span class="devsite-nav-text" tooltip>APIs-Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/feedfetcher" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/feedfetcher" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/feedfetcher" ><span class="devsite-nav-text" tooltip>Feedfetcher</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/reduce-crawl-rate" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/reduce-crawl-rate" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/reduce-crawl-rate" ><span class="devsite-nav-text" tooltip>Reduce the Googlebot crawl rate</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/verifying-googlebot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/verifying-googlebot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/verifying-googlebot" ><span class="devsite-nav-text" tooltip>Verifying Googlebot and other Google crawlers</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>robots.txt</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/intro" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/intro" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/intro" ><span class="devsite-nav-text" tooltip>Introduction to robots.txt</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/create-robots-txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/create-robots-txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/create-robots-txt" ><span class="devsite-nav-text" tooltip>How to write and submit a robots.txt file</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/submit-updated-robots-txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/submit-updated-robots-txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/submit-updated-robots-txt" ><span class="devsite-nav-text" tooltip>Update your robots.txt file</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/robots_txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/robots_txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/robots_txt" ><span class="devsite-nav-text" tooltip>How Google interprets the robots.txt specification</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Canonicalization</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/canonicalization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/canonicalization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/canonicalization" ><span class="devsite-nav-text" tooltip>What is URL canonicalization</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/consolidate-duplicate-urls" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/consolidate-duplicate-urls" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/consolidate-duplicate-urls" ><span class="devsite-nav-text" tooltip>How to specify a canonical URL with rel="canonical" and other methods</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/canonicalization-troubleshooting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/canonicalization-troubleshooting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/canonicalization-troubleshooting" ><span class="devsite-nav-text" tooltip>Fix canonicalization issues</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" ><span class="devsite-nav-text" tooltip>Mobile site and mobile-first indexing</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>AMP</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp" ><span class="devsite-nav-text" tooltip>AMP on Google Search guidelines</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/about-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/about-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/about-amp" ><span class="devsite-nav-text" tooltip>Understand how AMP works in search results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/enhance-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/enhance-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/enhance-amp" ><span class="devsite-nav-text" tooltip>Enhance AMP content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/validate-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/validate-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/validate-amp" ><span class="devsite-nav-text" tooltip>Validate AMP content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/remove-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/remove-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/remove-amp" ><span class="devsite-nav-text" tooltip>Remove AMP content</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>JavaScript</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/javascript-seo-basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/javascript-seo-basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/javascript-seo-basics" ><span class="devsite-nav-text" tooltip>Understand the JavaScript SEO basics</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/fix-search-javascript" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/fix-search-javascript" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/fix-search-javascript" ><span class="devsite-nav-text" tooltip>Fix search-related JavaScript problems</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/lazy-loading" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/lazy-loading" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/lazy-loading" ><span class="devsite-nav-text" tooltip>Fix lazy-loaded content</span></a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/search/docs/crawling-indexing/javascript/dynamic-rendering" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/dynamic-rendering" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/dynamic-rendering" ><span class="devsite-nav-text" tooltip>Dynamic rendering as a workaround</span><span class="devsite-nav-icon material-icons" data-icon="deprecated" data-title="Deprecated" aria-hidden="true"></span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Page and content metadata</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/valid-page-metadata" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/valid-page-metadata" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/valid-page-metadata" ><span class="devsite-nav-text" tooltip>Page metadata</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Meta tags</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/special-tags" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/special-tags" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/special-tags" ><span class="devsite-nav-text" tooltip>Meta tags and HTML attributes that Google supports</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots-meta-tag" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots-meta-tag" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots-meta-tag" ><span class="devsite-nav-text" tooltip>Robots meta tag, data-nosnippet, and X-Robots-Tag</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/block-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/block-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/block-indexing" ><span class="devsite-nav-text" tooltip>noindex</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/safesearch" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/safesearch" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/safesearch" ><span class="devsite-nav-text" tooltip>SafeSearch</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/qualify-outbound-links" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/qualify-outbound-links" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/qualify-outbound-links" ><span class="devsite-nav-text" tooltip>rel attributes</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Removals</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/control-what-you-share" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/control-what-you-share" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/control-what-you-share" ><span class="devsite-nav-text" tooltip>Control what you share with Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/remove-information" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/remove-information" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/remove-information" ><span class="devsite-nav-text" tooltip>Page removals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/prevent-images-on-your-page" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/prevent-images-on-your-page" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/prevent-images-on-your-page" ><span class="devsite-nav-text" tooltip>Image removals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/keep-redacted-information-out" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/keep-redacted-information-out" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/keep-redacted-information-out" ><span class="devsite-nav-text" tooltip>Redacted information</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site moves and changes</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/301-redirects" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/301-redirects" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/301-redirects" ><span class="devsite-nav-text" tooltip>Redirects and Google Search</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site moves</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/site-move-no-url-changes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/site-move-no-url-changes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/site-move-no-url-changes" ><span class="devsite-nav-text" tooltip>Changing your hosting</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/site-move-with-url-changes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/site-move-with-url-changes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/site-move-with-url-changes" ><span class="devsite-nav-text" tooltip>Move a site with URL changes</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/website-testing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/website-testing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/website-testing" ><span class="devsite-nav-text" tooltip>A/B testing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/pause-online-business" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/pause-online-business" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/pause-online-business" ><span class="devsite-nav-text" tooltip>Temporarily pause or disable a website</span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ranking and search appearance</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/ai-overviews" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ai-overviews" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ai-overviews" ><span class="devsite-nav-text" tooltip>AI overviews</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/publication-dates" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/publication-dates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/publication-dates" ><span class="devsite-nav-text" tooltip>Byline dates</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/favicon-in-search" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/favicon-in-search" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/favicon-in-search" ><span class="devsite-nav-text" tooltip>Favicons</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/featured-snippets" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/featured-snippets" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/featured-snippets" ><span class="devsite-nav-text" tooltip>Featured snippets</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/flexible-sampling" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/flexible-sampling" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/flexible-sampling" ><span class="devsite-nav-text" tooltip>Flexible Sampling</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/google-discover" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/google-discover" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/google-discover" ><span class="devsite-nav-text" tooltip>Google Discover</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/google-images" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/google-images" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/google-images" ><span class="devsite-nav-text" tooltip>Images</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Local features</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/establish-business-details" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/establish-business-details" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/establish-business-details" ><span class="devsite-nav-text" tooltip>Business details</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/top-places-list" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/top-places-list" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/top-places-list" ><span class="devsite-nav-text" tooltip>Top Places List</span></a></li><li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/webmasters/answer/3035947" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/webmasters/answer/3035947" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/webmasters/answer/3035947" ><span class="devsite-nav-text" tooltip>Opting out of local search results</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Page experience</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/page-experience" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/page-experience" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/page-experience" ><span class="devsite-nav-text" tooltip>Understanding page experience</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/core-web-vitals" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/core-web-vitals" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/core-web-vitals" ><span class="devsite-nav-text" tooltip>Core Web Vitals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/avoid-intrusive-interstitials" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/avoid-intrusive-interstitials" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/avoid-intrusive-interstitials" ><span class="devsite-nav-text" tooltip>Interstitials and dialogs</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/signed-exchange" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/signed-exchange" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/signed-exchange" ><span class="devsite-nav-text" tooltip>Get started with signed exchanges on Google Search</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ranking systems</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/ranking-systems-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ranking-systems-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ranking-systems-guide" ><span class="devsite-nav-text" tooltip>A guide to Google Search ranking systems</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/reviews-system" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/reviews-system" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/reviews-system" ><span class="devsite-nav-text" tooltip>Reviews system</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/site-names" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/site-names" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/site-names" ><span class="devsite-nav-text" tooltip>Site names</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/sitelinks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/sitelinks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/sitelinks" ><span class="devsite-nav-text" tooltip>Sitelinks</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/snippet" ><span class="devsite-nav-text" tooltip>Snippets</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Structured data</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/intro-structured-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/intro-structured-data" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/intro-structured-data" ><span class="devsite-nav-text" tooltip>Understand how structured data works</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/sd-policies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/sd-policies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/sd-policies" ><span class="devsite-nav-text" tooltip>Structured data general guidelines</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/enriched-search-results" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/enriched-search-results" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/enriched-search-results" ><span class="devsite-nav-text" tooltip>Enriched search results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/generate-structured-data-with-javascript" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/generate-structured-data-with-javascript" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/generate-structured-data-with-javascript" ><span class="devsite-nav-text" tooltip>Generate structured data with JavaScript</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Feature guides</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/search-gallery" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/search-gallery" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/search-gallery" ><span class="devsite-nav-text" tooltip>All structured data features</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/article" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/article" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/article" ><span class="devsite-nav-text" tooltip>Article</span></a></li><li class="devsite-nav-item devsite-nav-limited"><a href="/search/docs/appearance/structured-data/book" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/book" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/book" ><span class="devsite-nav-text" tooltip>Book actions</span><span class="devsite-nav-icon material-icons" data-icon="limited" data-title="Limited Access" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/breadcrumb" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/breadcrumb" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/breadcrumb" ><span class="devsite-nav-text" tooltip>Breadcrumb</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/carousel" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/carousel" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/carousel" ><span class="devsite-nav-text" tooltip>Carousel</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/course-info" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/course-info" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/course-info" ><span class="devsite-nav-text" tooltip>Course info</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/course" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/course" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/course" ><span class="devsite-nav-text" tooltip>Course list</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/dataset" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/dataset" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/dataset" ><span class="devsite-nav-text" tooltip>Dataset</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/discussion-forum" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/discussion-forum" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/discussion-forum" ><span class="devsite-nav-text" tooltip>Discussion forum</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/education-qa" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/education-qa" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/education-qa" ><span class="devsite-nav-text" tooltip>Education Q&A</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/employer-rating" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/employer-rating" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/employer-rating" ><span class="devsite-nav-text" tooltip>Employer aggregate rating</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/estimated-salary" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/estimated-salary" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/estimated-salary" ><span class="devsite-nav-text" tooltip>Estimated salary</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/event" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/event" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/event" ><span class="devsite-nav-text" tooltip>Event</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/factcheck" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/factcheck" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/factcheck" ><span class="devsite-nav-text" tooltip>Fact check</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/faqpage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/faqpage" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/faqpage" ><span class="devsite-nav-text" tooltip>FAQ</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/image-license-metadata" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/image-license-metadata" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/image-license-metadata" ><span class="devsite-nav-text" tooltip>Image metadata</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/job-posting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/job-posting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/job-posting" ><span class="devsite-nav-text" tooltip>Job posting</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/learning-video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/learning-video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/learning-video" ><span class="devsite-nav-text" tooltip>Learning video</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/local-business" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/local-business" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/local-business" ><span class="devsite-nav-text" tooltip>Local business</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/math-solvers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/math-solvers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/math-solvers" ><span class="devsite-nav-text" tooltip>Math solver</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/movie" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/movie" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/movie" ><span class="devsite-nav-text" tooltip>Movie carousel</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/organization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/organization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/organization" ><span class="devsite-nav-text" tooltip>Organization</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/practice-problems" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/practice-problems" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/practice-problems" ><span class="devsite-nav-text" tooltip>Practice problem</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Product</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product-snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product-snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product-snippet" ><span class="devsite-nav-text" tooltip>Product snippet</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/merchant-listing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/merchant-listing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/merchant-listing" ><span class="devsite-nav-text" tooltip>Merchant listing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product-variants" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product-variants" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product-variants" ><span class="devsite-nav-text" tooltip>Variants</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/profile-page" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/profile-page" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/profile-page" ><span class="devsite-nav-text" tooltip>Profile page</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/qapage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/qapage" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/qapage" ><span class="devsite-nav-text" tooltip>Q&A</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/recipe" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/recipe" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/recipe" ><span class="devsite-nav-text" tooltip>Recipe</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/review-snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/review-snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/review-snippet" ><span class="devsite-nav-text" tooltip>Review snippet</span></a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/search/docs/appearance/structured-data/sitelinks-searchbox" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/sitelinks-searchbox" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/sitelinks-searchbox" ><span class="devsite-nav-text" tooltip>Sitelinks search box</span><span class="devsite-nav-icon material-icons" data-icon="deprecated" data-title="Deprecated" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/software-app" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/software-app" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/software-app" ><span class="devsite-nav-text" tooltip>Software app</span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/speakable" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/speakable" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/speakable" ><span class="devsite-nav-text" tooltip>Speakable</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/special-announcements" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/special-announcements" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/special-announcements" ><span class="devsite-nav-text" tooltip>Special announcement</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/paywalled-content" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/paywalled-content" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/paywalled-content" ><span class="devsite-nav-text" tooltip>Subscription and paywalled content</span></a></li><li class="devsite-nav-item devsite-nav-limited"><a href="/search/docs/appearance/structured-data/vacation-rental" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/vacation-rental" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/vacation-rental" ><span class="devsite-nav-text" tooltip>Vacation rental</span><span class="devsite-nav-icon material-icons" data-icon="limited" data-title="Limited Access" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/vehicle-listing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/vehicle-listing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/vehicle-listing" ><span class="devsite-nav-text" tooltip>Vehicle listing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/video" ><span class="devsite-nav-text" tooltip>Video</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/title-link" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/title-link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/title-link" ><span class="devsite-nav-text" tooltip>Title links</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Translated features</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/translated-results" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/translated-results" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/translated-results" ><span class="devsite-nav-text" tooltip>Translated results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/ad-network-and-translation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ad-network-and-translation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ad-network-and-translation" ><span class="devsite-nav-text" tooltip>Ad networks and translation-related Google Search features</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/video" ><span class="devsite-nav-text" tooltip>Videos</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/visual-elements-gallery" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/visual-elements-gallery" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/visual-elements-gallery" ><span class="devsite-nav-text" tooltip>Visual Elements gallery</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web Stories</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/enable-web-stories" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/enable-web-stories" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/enable-web-stories" ><span class="devsite-nav-text" tooltip>Enable Web Stories on Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/web-stories-creation-best-practices" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/web-stories-creation-best-practices" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/web-stories-creation-best-practices" ><span class="devsite-nav-text" tooltip>Best practices for creating Web Stories</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/web-stories-content-policy" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/web-stories-content-policy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/web-stories-content-policy" ><span class="devsite-nav-text" tooltip>Web Story content policy</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Early Adopters Program</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/package-tracking" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/package-tracking" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/package-tracking" ><span class="devsite-nav-text" tooltip>Package tracking</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/carousels-beta" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/carousels-beta" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/carousels-beta" ><span class="devsite-nav-text" tooltip>Structured data carousels (beta)</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Monitoring and debugging</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/debugging-search-traffic-drops" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/debugging-search-traffic-drops" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/debugging-search-traffic-drops" ><span class="devsite-nav-text" tooltip>Debug drops in Search traffic</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Monitor with Search Console</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-console-start" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-console-start" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-console-start" ><span class="devsite-nav-text" tooltip>Get started with Search Console</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/bubble-chart-analysis" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/bubble-chart-analysis" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/bubble-chart-analysis" ><span class="devsite-nav-text" tooltip>Improve SEO with a bubble chart</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Debug with search operators</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators/all-search-site" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators/all-search-site" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators/all-search-site" ><span class="devsite-nav-text" tooltip>site: search operator</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators/image-search" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators/image-search" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators/image-search" ><span class="devsite-nav-text" tooltip>Google Images search operators</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Preventing and monitoring abuse</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/prevent-abuse" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/prevent-abuse" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/prevent-abuse" ><span class="devsite-nav-text" tooltip>Prevent user-generated spam</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/malware" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/malware" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/malware" ><span class="devsite-nav-text" tooltip>Malware and unwanted software</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/prevent-malware" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/prevent-malware" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/prevent-malware" ><span class="devsite-nav-text" tooltip>Prevent a malware infection</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/social-engineering" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/social-engineering" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/social-engineering" ><span class="devsite-nav-text" tooltip>Social engineering (phishing and deceptive sites)</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/safe-browsing-repeat-offenders" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/safe-browsing-repeat-offenders" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/safe-browsing-repeat-offenders" ><span class="devsite-nav-text" tooltip>Google Safe Browsing Repeat Offenders Policy</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/trends-start" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/trends-start" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/trends-start" ><span class="devsite-nav-text" tooltip>Get started with Google Trends</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site-specific guides</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ecommerce</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" ><span class="devsite-nav-text" tooltip>Where content can appear</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/share-your-product-data-with-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/share-your-product-data-with-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/share-your-product-data-with-google" ><span class="devsite-nav-text" tooltip>Share product data</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" ><span class="devsite-nav-text" tooltip>Include structured data</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" ><span class="devsite-nav-text" tooltip>Launch a new website</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/write-high-quality-reviews" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/write-high-quality-reviews" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/write-high-quality-reviews" ><span class="devsite-nav-text" tooltip>Write high quality reviews</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" ><span class="devsite-nav-text" tooltip>Design a URL structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" ><span class="devsite-nav-text" tooltip>Ecommerce site structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" ><span class="devsite-nav-text" tooltip>Pagination, incremental page loading, and Search</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>International and multilingual</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/specialty/international" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/managing-multi-regional-sites" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/managing-multi-regional-sites" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/managing-multi-regional-sites" ><span class="devsite-nav-text" tooltip>Managing multi-regional and multilingual sites</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/localized-versions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/localized-versions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/localized-versions" ><span class="devsite-nav-text" tooltip>Tell Google about localized versions of your page</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/locale-adaptive-pages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/locale-adaptive-pages" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/locale-adaptive-pages" ><span class="devsite-nav-text" tooltip>How Google crawls locale-adaptive pages</span></a></li></ul></div></li></ul></div></li> </ul> <ul class="devsite-nav-list" menu="Documentation" aria-label="Side menu" hidden> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > SEO fundamentals </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Introduction" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Introduction </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/essentials" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Search Essentials" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Search Essentials </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/seo-starter-guide" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: SEO Starter Guide" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > SEO Starter Guide </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/how-search-works" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: How Google Search Works" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > How Google Search Works </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/do-i-need-seo" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Do you need an SEO?" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Do you need an SEO? </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Crawling and indexing </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/sitemaps/overview" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Sitemaps" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Sitemaps </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/robots/intro" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: robots.txt" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > robots.txt </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/special-tags" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Meta tags" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Meta tags </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Crawler management" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Crawler management </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/control-what-you-share" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Removals" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Removals </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/consolidate-duplicate-urls" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Canonicalization" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Canonicalization </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/301-redirects" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Redirects" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Redirects </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/javascript/javascript-seo-basics" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: JavaScript SEO" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > JavaScript SEO </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Ranking and search appearance </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/visual-elements-gallery" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Visual Elements gallery" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Visual Elements gallery </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/title-link" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Title links" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Title links </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/snippet" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Snippets" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Snippets </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/google-images" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Images" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Images </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/video" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Videos" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Videos </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/structured-data/search-gallery" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Structured data" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Structured data </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/favicon-in-search" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Favicons" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Favicons </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Site-specific guides </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/specialty/ecommerce" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Ecommerce" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Ecommerce </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/specialty/international" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: International and multilingual sites" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > International and multilingual sites </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Data analysis </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/search-console-start" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Get started with Search Console" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Get started with Search Console </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/debugging-search-traffic-drops" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Debug traffic drops" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Debug traffic drops </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/bubble-chart-analysis" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Improve SEO with a bubble chart" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Improve SEO with a bubble chart </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/trends-start" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Get started with Google Trends" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Get started with Google Trends </span> </a> </li> </ul> <ul class="devsite-nav-list" menu="What's new" aria-label="Side menu" hidden> <li class="devsite-nav-item"> <a href="/search/news" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: All updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > All updates </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/updates" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Documentation updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Documentation updates </span> </a> </li> <li class="devsite-nav-item"> <a href="https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Ranking updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Ranking updates </span> </a> </li> <li class="devsite-nav-item"> <a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: New YouTube videos" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > New YouTube videos </span> </a> </li> <li class="devsite-nav-item"> <a href="https://pod.link/1512522198" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Recent podcast episodes" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Recent podcast episodes </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav > <devsite-content> <article class="devsite-article"><style> /* Styles inlined from /search/sitewide.css */ /* Popped white box with shadow*/ .sc-shadow-box-row .devsite-landing-row-inner { background-color: #fff; box-shadow: 0 13px 18px -8px rgba(0,0,0,0.15), 0 11px 55px 10px rgba(0,0,0,0.07); border-radius: 8px; margin-bottom: 55px; } /* Stat box for big numbers and description*/ .big-stats { display: flex; flex-direction: column; justify-content: space-around; padding: 64px 32px; text-align: center; } @media (min-width: 481px) { .big-stats { flex-direction: row; } } .big-stat { margin-bottom: 32px; } @media (min-width: 481px) { .big-stat { flex: 1; margin: 0 8px; } } .big-stat__figure { font-size: 1.5em; line-height: 1em; } @media (min-width: 241px) { .big-stat__figure { font-size: 4em; } } @media (min-width: 1020px) { .big-stat__figure { font-size: 6em; } } .big-stat__description, .big-stat__figure { color: inherit; font-family: "Google Sans",sans-serif; margin: 0; text-align: inherit; } .big-stat__description { line-height: 1.5em; } .big-stat__description, .big-stat__figure { color: inherit; font-family: "Google Sans",sans-serif; margin: 0; text-align: inherit; } .big-stat__sub { font-size: .5em; line-height: 1em; vertical-align: baseline; } /* Green background and text -- consistent style with devsite notices */ .green { background: #e0f2f1; color: #00796b; } /* Color scheme of unconference for background and text */ .unconference-yellow { background: #fdd901; color: #3a3a3a; } /* Publish date styling */ .publish-date { font-size: smaller; font-style: italic } /* Fixes SVG label spacing fix to avoid webkit (Safari et. al.) issues */ foreignObject p { margin: 0 ; padding: 1rem 0; } </style> <div class="devsite-banner devsite-banner-announcement nocontent" background="light-blue" > <div class="devsite-banner-message"> <div class="devsite-banner-message-text"> <b>We're now on LinkedIn</b>: For news and resources from Google Search on making your site discoverable, <a href="https://www.linkedin.com/showcase/googlesearchcentral/" class="external-link gc-analytics-event" data-category="Search docs" data-label="linkedin banner">follow us on LinkedIn</a>. </div> </div> </div> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="Google Search Central" > Search Central </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search/docs" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Documentation" > Documentation </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <devsite-feedback position="header" project-name="Documentation" product-id="103417" bucket="Search Docs" context="DevSite feedback link" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/search/images/google-search-central-logo.svg" project-support-url="https://developers.google.com/search/help" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <h1 class="page-title" id="event-event-structured-data" data-text="Event (Event) structured data" tabindex="-1">Event (<code translate="no" dir="ltr">Event</code>) structured data</h1> <p>The event experience on Google makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. This feature brings many benefits:</p> <ul> <li><b>More interactive results</b>: Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more.</li> <li><b>Increased chances of discovery and conversion</b>: People have a new way to interact with your event posting and click through to your site. Learn how <a href="/search/case-studies/eventbrite-case-study">Eventbrite saw a 100% increase</a> in the typical year-over-year growth of traffic from Google Search.</li> </ul> <img src="/static/search/docs/images/event-example.png" width="600" alt="Event example in search results"> <aside class="note"> <b>Note</b>: The actual appearance in search results might be different. You can preview most features with the <a href="https://support.google.com/webmasters/answer/7445569" class="external-link">Rich Results Test</a>. </aside> <p> There are three options to make your events eligible to appear on Google: </p> <ul> <li><b>If you use a third-party website to post events</b> (for example, you post events on ticketing websites or social platforms), check to see if your event publisher is already participating in the event search experience on Google. If your event publisher is integrated with Google, continue to post your events on the third-party website. You can stop reading here.</li> <li><b>If you use a CMS (for example, WordPress) and you don't have access to your HTML</b>, check with your CMS to see if there's a plugin that can add structured data to your site for you. Alternatively, you can use the <a href="https://support.google.com/webmasters/answer/2774099" class="external-link">Data Highlighter</a> to tell Google about your events without editing the HTML of your site.</li> <li><b>If you're comfortable editing your HTML</b>, <a href="#add-structured-data">use structured data to directly integrate</a> with Google. You'll need to edit the HTML of the event pages.</li> </ul> <h2 id="add-structured-data" data-text=" How to add structured data " tabindex="-1"> How to add structured data </h2> <p> Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about <a href="/search/docs/appearance/structured-data/intro-structured-data">how structured data works</a>. </p> <p> Here's an overview of how to build, test, and release structured data.</p> <ol> <li>Add the <a href="#structured-data-type-definitions">required properties</a>. Based on the format you're using, learn where to <a href="/search/docs/appearance/structured-data/intro-structured-data#format-placement">insert structured data on the page</a>. <aside class="note"> <b>Using a CMS?</b> It may be easier to use a plugin that's integrated into your CMS. <br> <b>Using JavaScript?</b> Learn how to <a href="/search/docs/appearance/structured-data/generate-structured-data-with-javascript">generate structured data with JavaScript</a>.</aside> </li> <li>Follow the <a href="#guidelines">guidelines</a>.</li> <li>Validate your code using the <a href="https://search.google.com/test/rich-results" class="external-link">Rich Results Test</a> and fix any critical errors. Consider also fixing any non-critical issues that may be flagged in the tool, as they can help improve the quality of your structured data (however, this isn't necessary to be eligible for rich results). </li> <li>Deploy a few pages that include your structured data and use the <a href="https://support.google.com/webmasters/answer/9012289" class="external-link">URL Inspection tool</a> to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the <code translate="no" dir="ltr">noindex</code> tag, or login requirements. If the page looks okay, you can <a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="external-link">ask Google to recrawl your URLs</a>. <aside class="note"><b>Note</b>: Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it.</aside> </li> <li>To keep Google informed of future changes, we recommend that you <a href="/search/docs/crawling-indexing/sitemaps/build-sitemap" class="external-link">submit a sitemap</a>. You can automate this with the <a href="/webmaster-tools/v1/sitemaps" class="external-link">Search Console Sitemap API</a>.</li> </ol> <h2 id="example" data-text="Examples" tabindex="-1">Examples</h2> <h3 id="standard-event" data-text=" Standard event " tabindex="-1"> Standard event </h3> <p>Here's an example of standard <code translate="no" dir="ltr">Event</code> in JSON-LD. A standard event means that the event is happening at a physical location only and the event is happened as scheduled. You can also use Microdata or RDFa syntax.</p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></textarea></form> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="standard event in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></pre></devsite-code> <h3 id="online-event" data-text=" Online event " tabindex="-1"> Online event </h3> <p> Here's an example of an event that's happening online. </p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventScheduled", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></textarea></form> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="online event in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventScheduled", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></pre></devsite-code> <h3 id="mixed-online-event" data-text=" Mixed online and offline event " tabindex="-1"> Mixed online and offline event </h3> <p> Here's an example of an event that has parts that are online and parts that are happening at a physical location. </p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": [{ "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }], "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></textarea></form> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Mixed online and offline event in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": [{ "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }], "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></pre></devsite-code> <h3 id="changing-status" data-text=" Event with an updated status " tabindex="-1"> Event with an updated status </h3> <p> There are multiple ways to set the status of an event. Here are some common examples of events that have an updated status. For more information, refer to the <a href="#eventstatus"><code translate="no" dir="ltr">eventStatus</code></a> property. </p> <div class="ds-selector-tabs"> <section> <h4 id="canceled" data-text=" Canceled " tabindex="-1"> Canceled </h4> <p> Here's an example of an event that's been canceled. </p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventCancelled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></textarea></form> <br> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Canceled event in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventCancelled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></pre></devsite-code> </section> <section> <h4 id="rescheduled" data-text=" Rescheduled " tabindex="-1"> Rescheduled </h4> <p> Here's an example of an event that's been rescheduled. </p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventRescheduled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "previousStartDate": "2025-03-21T19:00-05:00", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></textarea></form> <br> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Resecheduled event in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventStatus": "https://schema.org/EventRescheduled", "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "previousStartDate": "2025-03-21T19:00-05:00", "location": { "@type": "Place", "name": "Snickerpark Stadium", "address": { "@type": "PostalAddress", "streetAddress": "100 West Snickerpark Dr", "addressLocality": "Snickertown", "postalCode": "19019", "addressRegion": "PA", "addressCountry": "US" } }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></pre></devsite-code> </section> <section> <span class="two-line-tab"><h4 id="moved-online-and-rescheduled" data-text="Moved online and rescheduled" tabindex="-1">Moved online and rescheduled</h4></span> <p> Here's an example of an event that's been rescheduled and moved online. </p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=event"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": [ "https://schema.org/EventRescheduled", "https://schema.org/EventMovedOnline" ], "previousStartDate": "2025-03-21T19:00-05:00", "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00-05:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></textarea></form> <br> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Event that was moved online and rescheduled in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>The Adventures of Kira and Morrison</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "The Adventures of Kira and Morrison", "startDate": "2025-07-21T19:00-05:00", "endDate": "2025-07-21T23:00-05:00", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": [ "https://schema.org/EventRescheduled", "https://schema.org/EventMovedOnline" ], "previousStartDate": "2025-03-21T19:00-05:00", "location": { "@type": "VirtualLocation", "url": "https://operaonline.stream5.com/" }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.", "offers": { "@type": "Offer", "url": "https://www.example.com/event_offer/12345_202403180430", "price": 30, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00-05:00" }, "performer": { "@type": "PerformingGroup", "name": "Kira and Morrison" }, "organizer": { "@type": "Organization", "name": "Kira and Morrison Music", "url": "https://kiraandmorrisonmusic.com" } } </script> </head> <body> </body> </html></pre></devsite-code> </section> </div> <h2 id="region-availability" data-text="Region and language availability" tabindex="-1">Region and language availability</h2> <p>We are excited to bring the event search experience on Google to more regions around the world. The experience is available in the following regions and languages.</p> <table> <tr> <th>Region</th> <th>Available languages</th> </tr> <tr> <td> Australia </td> <td> English </td> </tr> <tr> <td> Brazil </td> <td> Portuguese </td> </tr> <tr> <td> Canada </td> <td> English </td> </tr> <tr> <td>Germany</td> <td>German</td> </tr> <tr> <td> India </td> <td> English </td> </tr> <tr> <td> Latin America </td> <td> Spanish </td> </tr> <tr> <td> Spain </td> <td> Spanish </td> </tr> <tr> <td> United Kingdom </td> <td> English </td> </tr> <tr> <td> United States </td> <td> English </td> </tr> </table> <h2 id="guidelines" data-text="Guidelines" tabindex="-1">Guidelines</h2> <p>You must follow these guidelines to be eligible to appear in the event search experience on Google.</p> <aside class="warning"><b>Warning:</b> If your site violates one or more of these guidelines, then Google may take <a href="https://support.google.com/webmasters/answer/2604824" class="external-link">manual action</a> against it. Once you have remedied the problem, you can submit your site for <a href="https://support.google.com/webmasters/answer/35843" class="external-link">reconsideration</a>.</aside> <ul> <li><a href="#technical-guidelines">Technical guidelines</a></li> <li><a href="#content-guidelines">Content guidelines</a></li> <li><a href="#date-time-best-guidelines">Date and time guidelines</a></li> <li><a href="/search/docs/essentials">Search Essentials</a></li> <li><a href="/search/docs/appearance/structured-data/sd-policies">General structured data guidelines</a></li> </ul> <h3 id="technical-guidelines" data-text="Technical guidelines" tabindex="-1">Technical guidelines</h3> <ul> <li>The target page must contain structured data items from <a href="https://schema.org/Event" class="external-link">event types on schema.org</a>.</li> <li>Each event MUST have a unique URL (a leaf page) and markup on that URL.</li> <li>The event experience on Google only supports pages that focus on a single event. We recommend focusing on adding markup to your event posting pages instead of pages that list schedules or multiple events.</li> </ul> <h3 id="content-guidelines" data-text="Content guidelines" tabindex="-1">Content guidelines</h3> <ul> <li>Each event must accurately describe the event name, start date, and location.</li> <li><span class="compare-no" aria-hidden="true"></span><b>Avoid marking non-events as events:</b> <ul> <li>Don't promote non-event products or services such as "Trip package: San Diego/LA, 7 nights" as events.</li> <li>Don't add short-term discounts or purchase opportunities, such as: "Concert — buy your tickets now," or "Concert - 50% off until Saturday."</li> <li>Don't mark business hours as events, such as: "Adventure park open 8 AM to 5PM."</li> <li>Don't mark coupons or vouchers as events, such as: "5% off your first order."</li> </ul> </li> <li><span class="compare-yes" aria-hidden="true"></span><b>Mark up multi-day events correctly:</b> <ul> <li>If your event or ticket info is for an event that runs over several days, specify both the start and end dates of the event.</li> <li>If there are several different performances across different days, each with individual tickets, add a separate <code translate="no" dir="ltr">Event</code> element for each performance.</li> </ul> </li> </ul> <h3 id="date-time-best-guidelines" data-text=" Date and time guidelines " tabindex="-1"> Date and time guidelines </h3> <p> When implementing the <a href="#startdate"><code translate="no" dir="ltr">startDate</code></a>, <a href="#enddate"><code translate="no" dir="ltr">endDate</code></a>, and <a href="#previous-start-date"><code translate="no" dir="ltr">previousStartDate</code></a> properties, follow these date and time guidelines. </p> <h4 id="how-to-specify-timezones" data-text="How to specify timezones" tabindex="-1">How to specify timezones</h4> <p>Specify the timezone by including the UTC or GMT time offset. If the event starts at 7pm on September 5 in New York, the <code translate="no" dir="ltr">startDate</code> value would be GMT/UTC-5 during standard time and GMT/UTC-4 during daylight savings time. During standard time, <code translate="no" dir="ltr">startDate</code> value would be <code translate="no" dir="ltr">"2019-09-05T19:00:00-05:00"</code> or <code translate="no" dir="ltr">"2019-09-05T19:00:00-04:00"</code> respectively. If no timezone is provided, Google uses the timezone of the event's location as specified in <code translate="no" dir="ltr">location</code>. For online events, the timezone is required, since there is no location information that Google can use to understand when the event starts.</p> <h4 id="best-practices" data-text="Best practices" tabindex="-1">Best practices</h4> <ul> <li><b>Event takes place over a range of dates</b>: If the event takes place over the course of multiple days, indicate both the start and end date. Don't indicate the time if you don't know the time. <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b></p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Recommended date range with timezone" translate="no" dir="ltr" is-upgraded syntax="Text only">"startDate": "2019-07-01T10:00:00-05:00", "endDate": "2019-07-26T17:00:00-05:00"</pre></devsite-code> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b></p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Recommended date range without timezone" translate="no" dir="ltr" is-upgraded syntax="Text only">"startDate": "2019-07-01", "endDate": "2019-07-26"</pre></devsite-code> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b></p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Not recommended date range with timezone" translate="no" dir="ltr" is-upgraded syntax="Text only">"startDate": "2019-07-01T00:00:00+00:00", "endDate": "2019-07-26T23:59:59+00:00"</pre></devsite-code> </li> <li><b>Event starts at a specific hour</b>: If the event starts at a specific time, such as 5pm locally, use <code translate="no" dir="ltr">2019-07-20T17:00:00</code>. Include the appropriate UTC offset (for example, use <code translate="no" dir="ltr">2019-07-20T17:00:00-07:00</code> if the event is in California).</li> <li><b>Event is a day long event</b>: If the event is happening all day, don't specify a granular hour for the start date. For example, you can use <code translate="no" dir="ltr">2019-08-15</code> as both the <code translate="no" dir="ltr">startDate</code> and <code translate="no" dir="ltr">endDate</code> for a day-long event.</li> <li><b>Event start hour isn't known</b>: If you don't know the hour for the start time, don't specify a granular hour. For example, you can use <code translate="no" dir="ltr">2019-08-15</code> as both the <code translate="no" dir="ltr">startDate</code> and <code translate="no" dir="ltr">endDate</code>. <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>: <code translate="no" dir="ltr">"startDate": "2025-07-21"</code></p> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: <code translate="no" dir="ltr">"startDate": "2019-08-15T00:00:00+00:00"</code></p> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: <code translate="no" dir="ltr">"startDate": "2019-07-20T00:00:00"</code></p> </li> </ul> <h4 id="examples-of-how-google-interprets-dates" data-text="Examples of how Google interprets dates" tabindex="-1">Examples of how Google interprets dates</h4> <p> Here are some examples of how Google interprets start date and time: </p> <table class="responsive fixed"> <colgroup> <col width="35%"> </colgroup> <tbody> <tr> <th colspan="2">Start date and time interpretations</th> </tr> <tr> <td><code translate="no" dir="ltr">2019-08-15T00:00:00+00:00</code></td> <td> Google interprets the <code translate="no" dir="ltr">startTime</code> to be <code translate="no" dir="ltr">2019-08-14T17:00:00-07:00</code> (if <code translate="no" dir="ltr">location</code> is set to California) or <code translate="no" dir="ltr">2019-08-15T09:00:00</code> (if <code translate="no" dir="ltr">location</code> is set to Korea). </td> </tr> <tr> <td><code translate="no" dir="ltr">2019-08-15T23:59:59+00:00</code></td> <td>This doesn't mean the end of <code translate="no" dir="ltr">2019-08-15</code> unless the event happens in the GMT timezone. Google interprets the <code translate="no" dir="ltr">startTime</code> to be <code translate="no" dir="ltr">2019-08-15T16:59:59-07:00</code> (if <code translate="no" dir="ltr">location</code> is set to California) or <code translate="no" dir="ltr">2019-08-16T08:59:59</code> (if <code translate="no" dir="ltr">location</code> is set to Korea).</td> </tr> <tr> <td><code translate="no" dir="ltr">2019-07-10</code></td> <td>This means the date regardless of the timezone. When used in <code translate="no" dir="ltr">startDate</code>, it means the event starts in the <code translate="no" dir="ltr">location</code> from sometime in that day. When used in <code translate="no" dir="ltr">endDate</code>, it means the event ends in the <code translate="no" dir="ltr">location</code> from sometime in that day.</td> </tr> <tr> <td><code translate="no" dir="ltr">2019-07-20T00:00:00</code></td> <td>This means midnight on <code translate="no" dir="ltr">2019-07-20</code> for the timezone where the event happens. This is also likely wrong unless the event was meant to start at midnight.</td> </tr> </tbody> </table> <h2 id="structured-data-type-definitions" data-text="Structured data type definitions" tabindex="-1">Structured data type definitions</h2> <p>The full definition of <code translate="no" dir="ltr">Event</code> is available at <a href="https://schema.org/Event" class="external-link">schema.org/Event</a>.</p> <p>You must include the required properties for your content to be eligible for display in enhanced search results. You can also include the recommended properties to add more information about your content, which could provide a better user experience.</p> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Required properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">location</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Place" class="external-link">Place</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/VirtualLocation" class="external-link">VirtualLocation</a></code></p> <p>The location of the event. There are different requirements depending on if the event is happening online or at a physical location:</p> <ul> <li><b>Physical location</b>: If the event is happening at a physical location, set the <code translate="no" dir="ltr">@type</code> to <code translate="no" dir="ltr">Place</code>. Add the <a href="#location-address"><code translate="no" dir="ltr">location.address</code></a> and <a href="#location-name"><code translate="no" dir="ltr">location.name</code></a> properties.</li> <li id="virtual-location"><b>Online event</b>: If the event is happening online, set the <code translate="no" dir="ltr">@type</code> to <code translate="no" dir="ltr">VirtualLocation</code>. Add the <a href="#location-url"><code translate="no" dir="ltr">location.url</code></a> property. <aside class="note">You can start using the <code translate="no" dir="ltr">VirtualLocation</code> type even though it's still pending on schema.org.</aside> </li> <li><b>Mix of online and physical locations</b>: If an event has a mix of online and physical location components, include both online and physical nested location properties in a nested array. For example: <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="location markup with a mix of virtual and online" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">[{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"VirtualLocation"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://operaonline.stream5.com/"</span> <span class="devsite-syntax-p">},</span> <span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Place"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Snickerpark Stadium"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"address"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PostalAddress"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"streetAddress"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"100 West Snickerpark Dr"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressLocality"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Snickertown"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"postalCode"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"19019"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressRegion"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PA"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressCountry"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"US"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">}]</span></pre></devsite-code> </li> </ul> </td> </tr> <tr> <td id="location-address"> <code translate="no" dir="ltr">location.address</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/PostalAddress" class="external-link">PostalAddress</a></code></p> <p>The venue's detailed street address. This property is only required for events that take place at a physical location.</p> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: Sydney</p> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>: Bennelong Point, Sydney NSW 2000, Australia</p> <p><b>United States example</b></p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="United Sates location" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Place"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Snickerpark Stadium"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"address"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PostalAddress"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"streetAddress"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"100 West Snickerpark Dr"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressLocality"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Snickertown"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"postalCode"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"19019"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressRegion"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PA"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressCountry"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"US"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> <p><b>Japan examples</b></p> <p> You can write addresses for Japan in different ways, and Google still understands the address. Here's an example with the street address, locality, and country in different fields. </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Granular Japan location" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Place"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"ダイバーシティ東京"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"address"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PostalAddress"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"streetAddress"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"江東区青海1-10"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressLocality"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"東京"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressCountry"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"日本"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> <p> Here's an example of the street address and address country in different fields. </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Japan location with only address and country fields" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Place"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"ダイバーシティ東京"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"address"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PostalAddress"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"streetAddress"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"東京都江東区青海1-10"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressCountry"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"日本"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> <p> Here's an example of the entire address on one line. </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Japan addess on one line" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Place"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"ダイバーシティ東京"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"address"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PostalAddress"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"東京都江東区青海 1-1-10 ダイバーシティ東京プラザ"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> <p><b>Best practices for addresses</b>:</p> <ul> <li>If the event happens across several streets, define the starting location and mention the full details in description.</li> <li>If the event happens without a well-defined location, use the city name or the most representative location.</li> <li>If the event happens at multiple locations at the same time, create different events for each location.</li> </ul> </td> </tr> <tr> <td id="location-url"><code translate="no" dir="ltr">location.url</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/URL" class="external-link">URL</a></code></p> <p>The URL of the online event, where people can join. This property is required if your event is happening online. If the URL to join the event isn't available until after registering for the event, provide the registration URL where people can take the next steps to join your event.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="location.url property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"VirtualLocation"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://operaonline.stream5.com/"</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> <tr> <td id="event-name"> <code translate="no" dir="ltr">name</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>The full title of the event.</p> <aside class="warning">DO NOT put the name of the event location. Instead, use <a href="#location-name"><code translate="no" dir="ltr">location.name</code></a> to specify the name of the location where the event is being held.</aside> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: Bill Graham Civic Auditorium</p> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: **LIMITED TIME SALE - Kesha and Macklemore Concert - $25**</p> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>: The Adventures of Kesha and Macklemore</p> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>: Meet and Greet: Kesha and Macklemore</p> <p><b>Best practices</b>:</p> <ul> <li>Don't use the type of event as the name of the event. For example, "Concert" is not a descriptive name for an event.</li> <li>Don't include extraneous information like URLs, prices, or performers. Instead, use the appropriate properties for those values.</li> <li>Highlight a unique aspect of the event in the title. This helps users make faster decisions (for example, "feat. Q&A with the artist").</li> <li>Don't add short-term promotions (for example, "buy your tickets now").</li> </ul> </td> </tr> <tr> <td id="startdate"><code translate="no" dir="ltr">startDate</code></td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/DateTime" class="external-link">DateTime</a></code></p> <p>The start date and start time of the event in <a href="https://en.wikipedia.org/wiki/ISO_8601" class="external-link">ISO-8601 format</a>. Add both the date and time so users can find events that fit into their schedule. For online events, you must specify the timezone by including the UTC or GMT time offset.</p> <aside class="key-point"> Make sure to follow the <a href="#date-time-best-guidelines">Date and time guidelines</a>. </aside> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="startDate property" translate="no" dir="ltr" is-upgraded syntax="Text only">"startDate": "2025-07-21T19:00"</pre></devsite-code> </td> </tr> </tbody> </table> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Recommended properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">description</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>Description of the event. Describe all details of the event to make it easier for users to understand and attend the event.</p> <p> <b>Best practices</b>: </p> <ul> <li>Add a clear and concise description of the specific event.</li> <li>Focus on the event details and not your site's features. </li> <li>Don't repeat other facts like date and location; instead, add that information to the respective properties.</li> </ul> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="description property" translate="no" dir="ltr" is-upgraded syntax="Text only">"description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance."</pre></devsite-code> <aside class="note">Google only shows a snippet of the full description.</aside> </td> </tr> <tr> <td id="enddate"> <code translate="no" dir="ltr">endDate</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/DateTime" class="external-link">DateTime</a></code></p> <p>The end date and end time of the event in <a href="https://en.wikipedia.org/wiki/ISO_8601" class="external-link">ISO-8601 format</a>. Use the same format as <code translate="no" dir="ltr"><a href="#startdate">startDate</a></code>. Add both the date and time so users can find events that fit into their schedule. For online events, you must specify the timezone by including the UTC or GMT time offset.</p> <aside class="key-point"> Make sure to follow the <a href="#date-time-best-guidelines">Date and time guidelines</a>. </aside> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="endDate property" translate="no" dir="ltr" is-upgraded syntax="Text only">"endDate": "2025-07-21T23:00"</pre></devsite-code> </td> </tr> <tr> <td id="event-attendance-mode"> <code translate="no" dir="ltr">eventAttendanceMode</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/EventAttendanceModeEnumeration" class="external-link">EventAttendanceModeEnumeration</a></code></p> <p>Indicates whether the event occurs online, offline at a physical location, or a mix of both online and offline. If you don't include this property, Google understands the event mode to be <code translate="no" dir="ltr">OfflineEventAttendanceMode</code>, which means Google understands that the event is happening at a physical location. Use one of the following values:</p> <ul> <li><a href="https://schema.org/OfflineEventAttendanceMode" class="external-link"><code translate="no" dir="ltr">OfflineEventAttendanceMode</code></a>: The event can be attended offline at a physical location.</li> <li><a href="https://schema.org/OnlineEventAttendanceMode" class="external-link"><code translate="no" dir="ltr">OnlineEventAttendanceMode</code></a>: The event can be attended online.</li> <li><a href="https://schema.org/MixedEventAttendanceMode" class="external-link"><code translate="no" dir="ltr">MixedEventAttendanceMode</code></a>: The event can be attended both online and offline at a physical location.</li> </ul> <aside class="note">You can start using <code translate="no" dir="ltr">eventAttendanceMode</code> even though it's still pending on schema.org.</aside> <p> Here's an example of an event that's only happening online: </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Online-only event" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-s">"eventAttendanceMode"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/OnlineEventAttendanceMode"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-s">"VirtualLocation"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://operaonline.stream5.com/"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> <p> Here's an example of an event that has parts that are happening online and offline: </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Mixed-attendence event" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-s">"eventAttendanceMode"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/MixedEventAttendanceMode"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"VirtualLocation"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://operaonline.stream5.com/"</span> <span class="devsite-syntax-p">},</span> <span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Place"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Snickerpark Stadium"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"address"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PostalAddress"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"streetAddress"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"100 West Snickerpark Dr"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressLocality"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Snickertown"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"postalCode"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"19019"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressRegion"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PA"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"addressCountry"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"US"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> <tr> <td id="eventstatus"><code translate="no" dir="ltr">eventStatus</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/EventStatusType" class="external-link">EventStatusType</a></code> <aside class="warning"><b>Warning</b>: When the event status changes, <b>DON'T</b> remove the <a href="#startdate"><code translate="no" dir="ltr">startDate</code></a>. The <code translate="no" dir="ltr">startDate</code> property is required to help identify the unique event.</aside> <p> The status of the event. If you don't use this field, Google understands the <code translate="no" dir="ltr">eventStatus</code> to be <code translate="no" dir="ltr">EventScheduled</code>. Here are the supported values. You can use multiple statuses, if applicable (for example, if an event was both rescheduled and moved online). </p> <table class="responsive fixed"> <colgroup> <col width="30%"> </colgroup> <tbody> <tr><td><a href="https://schema.org/EventCancelled" class="external-link"><code translate="no" dir="ltr">EventCancelled</code></a></td> <td> <p> The event has been canceled.</p> <aside class="key-point">Don't remove or change other properties (for example, don't remove <code translate="no" dir="ltr">startDate</code> or <code translate="no" dir="ltr">location</code>); instead, keep all values as the same as they were before the cancelation, and update the <code translate="no" dir="ltr">eventStatus</code> to <code translate="no" dir="ltr">EventCancelled</code>. <br> <br> <b>Why?</b> Properties like <code translate="no" dir="ltr">startDate</code> and <code translate="no" dir="ltr">location</code> help identify the unique event and make sure people understand the new status of the event.</aside> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Canceled event" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"eventStatus"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/EventCancelled"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"startDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-07-21T19:00"</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td></tr> <tr><td><a href="https://schema.org/EventMovedOnline" class="external-link"><code translate="no" dir="ltr">EventMovedOnline</code></a></td> <td> <p> The event has been moved from in-person attendance to online attendance. </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Event that was moved to online only" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"eventStatus"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/EventMovedOnline"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"eventAttendanceMode"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/OnlineEventAttendanceMode"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"location"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-s">"VirtualLocation"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://operaonline.stream5.com/"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">},</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"startDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-07-21T19:00"</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td></tr> <tr><td><a href="https://schema.org/EventPostponed" class="external-link"><code translate="no" dir="ltr">EventPostponed</code></a></td> <td> <p> The event has been postponed to a later date, but the date isn't known yet. Keep the original date in the <a href="#startdate"><code translate="no" dir="ltr">startDate</code></a> of the event until you know when the event will take place. Once you know the new date information, change the <code translate="no" dir="ltr">eventStatus</code> to <code translate="no" dir="ltr">EventRescheduled</code> and update the <a href="#startdate"><code translate="no" dir="ltr">startDate</code></a> and <a href="#enddate"><code translate="no" dir="ltr">endDate</code></a> with the new date information. </p> <aside class="key-point">Don't remove or change other properties (for example, don't remove the <code translate="no" dir="ltr">startDate</code> or <code translate="no" dir="ltr">location</code>); instead, keep all values as the same as they were before the postponement, and update the <code translate="no" dir="ltr">eventStatus</code> to <code translate="no" dir="ltr">EventPostponed</code>. <br> <br> <b>Why?</b> Properties like <code translate="no" dir="ltr">startDate</code> and <code translate="no" dir="ltr">location</code> help identify the unique event and make sure people understand the new status of the event.</aside> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Postponed event" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"eventStatus"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/EventPostponed"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"startDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-07-21T19:00"</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td></tr> <tr><td><a href="https://schema.org/EventRescheduled" class="external-link"><code translate="no" dir="ltr">EventRescheduled</code></a></td> <td> <p> The event has been rescheduled to a later date. Update the <a href="#startdate"><code translate="no" dir="ltr">startDate</code></a> and <a href="#enddate"><code translate="no" dir="ltr">endDate</code></a> with the relevant new dates. Optionally, you can also mark the <code translate="no" dir="ltr">eventStatus</code> field as rescheduled and add the <code translate="no" dir="ltr"><a href="#previous-start-date">previousStartDate</a></code>. </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Rescheduled event" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"eventStatus"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/EventRescheduled"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"startDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-07-21T19:00"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"endDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2025-07-21T23:00"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"previousStartDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2025-03-21T19:00"</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td></tr> <tr><td><a href="https://schema.org/EventScheduled" class="external-link"><code translate="no" dir="ltr">EventScheduled</code></a></td> <td> <p> The event is scheduled to happen. This value is the default status for events. If you don't set <code translate="no" dir="ltr">eventStatus</code>, Google understands the event to be happening on schedule. </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Scheduled event" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"eventStatus"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/EventScheduled"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"startDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-07-21T19:00"</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td></tr> </tbody> </table> </td></tr> <tr> <td> <code translate="no" dir="ltr">image</code> </td> <td> <p>Repeated <code translate="no" dir="ltr"><a href="https://schema.org/ImageObject" class="external-link">ImageObject</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/URL" class="external-link">URL</a></code></p> <p>URL of an image or logo for the event or tour. Including an image helps users understand and engage with your event. We recommend that images are 1920px wide (the minimum width is 720px).</p> <p>Additional image guidelines: <ul> <li>Image URLs must be crawlable and indexable. To check if Google can access your URLs, use the <a href="https://support.google.com/webmasters/answer/9012289" class="external-link">URL Inspection tool</a>.</li> <li>Images must represent the marked up content.</li> <li>Images must be in a file format that's <a href="/search/docs/appearance/google-images#supported-image-formats">supported by Google Images</a>.</li> <li>For best results, we recommend providing multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1.</li> </ul> <p>For example:</p> <pre class="prettyprint" data-label="multiple images example in json-ld" translate="no" dir="ltr"> "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]</pre> </td> </tr> <tr> <td id="location-name"> <code translate="no" dir="ltr">location.name</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>The detailed name of the place or venue where the event is being held. This property is only recommended for events that take place at a physical location.</p> <aside class="warning">DO NOT put the title of the event in this field. Instead, use <a href="#event-name"><code translate="no" dir="ltr">name</code></a> to specify the name of the event.</aside> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: San Francisco, CA</p> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>: Bill Graham Civic Auditorium</p> <p> <b>Best practices</b>: </p> <ul> <li>Don't include a city name unless it is a city-wide event.</li> <li>The <code translate="no" dir="ltr">location.name</code> property must be the name of the venue or location, not a repeat of the title of the event. If you don't know the name of the location, don't use this property.</li> </ul> </td> </tr> <tr> <td> <code translate="no" dir="ltr">offers</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Offer" class="external-link">Offer</a></code></p> A nested <code translate="no" dir="ltr"><a href="https://schema.org/Offer" class="external-link">Offer</a></code>, one for each ticket type. </td> </tr> <tr> <td> <code translate="no" dir="ltr">offers.availability</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>One of the following:</p> <ul> <li><code translate="no" dir="ltr"><a href="https://schema.org/InStock" class="external-link">InStock</a></code>: Event tickets are in stock.</li> <li><code translate="no" dir="ltr"><a href="https://schema.org/SoldOut" class="external-link">SoldOut</a></code>: Event tickets are sold out.</li> <li><code translate="no" dir="ltr"><a href="https://schema.org/PreOrder" class="external-link">PreOrder</a></code>: Event tickets are available for preorder.</li> </ul> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="availability property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"offers"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Offer"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"availability"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/InStock"</span></strong> <span class="devsite-syntax-p">}</span></pre></devsite-code> <aside class="note"><b>Note:</b> If the ticket is not yet on sale to the general public, you can omit availability and specify <code translate="no" dir="ltr">validFrom</code>.</aside> </td> </tr> <tr> <td> <code translate="no" dir="ltr">offers.price</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Number" class="external-link">Number</a></code></p> <p>The lowest available price available for your tickets, including service charges and fees. Don't forget to update it as prices change or tickets sell out.</p> <p> If the event is available without payment, fees, or service charges, set the <code translate="no" dir="ltr">price</code> to <code translate="no" dir="ltr">0</code>. </p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="price property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"offers"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Offer"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"price"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-mi">30</span></strong> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> <tr> <td id="offers-priceCurrency"> <code translate="no" dir="ltr">offers.priceCurrency</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>The 3-letter ISO 4217 currency code.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="priceCurrency property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"offers"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Offer"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><b><span class="devsite-syntax-s">"priceCurrency"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"USD"</span></b> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> <tr> <td> <code translate="no" dir="ltr">offers.validFrom</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/DateTime" class="external-link">DateTime</a></code></p> <p>The date and time when tickets go on sale (only required on date-restricted offers), in <a href="https://en.wikipedia.org/wiki/ISO_8601" class="external-link">ISO-8601 format</a>.</p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="validFrom property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"offers"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Offer"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"validFrom"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2024-05-21T12:00"</span></strong> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> <tr> <td id="offers-url"> <code translate="no" dir="ltr">offers.url</code> </td> <td> <p><a href="https://schema.org/URL" class="external-link">URL</a></p> <p>The URL of a page providing the ability to buy tickets. </p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="url property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"offers"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Offer"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://www.example.com/event_offer/12345_201803180430"</span></strong> <span class="devsite-syntax-p">}</span></pre></devsite-code> <p id="url-requirements">This URL must meet the following requirements:</p> <ul> <li>Direct to a landing page that clearly and predominantly provides the opportunity to buy a ticket offering admittance to that specific event to any user from the general public.</li> <li>Be a link that a user could click the web page that contains the event.</li> <li>Be crawlable by Googlebot (not blocked by robots.txt).</li> </ul> </td> </tr> <tr> <td id="organizer"> <code translate="no" dir="ltr">organizer</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Organization" class="external-link">Organization</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/Person" class="external-link">Person</a></code></p> <p>The person or organization that is hosting the event. This is especially important for online events, where there isn't any venue information. If you include <code translate="no" dir="ltr">organizer</code>, we encourage you to add the following properties:</p> <ul> <li><a href="#organizer-name"><code translate="no" dir="ltr">organizer.name</code></a></li> <li><a href="#organizer-url"><code translate="no" dir="ltr">organizer.url</code></a></li> </ul> </td> </tr> <tr> <td id="organizer-name"> <code translate="no" dir="ltr">organizer.name</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>The name of the person or organization that's hosting the event.</p> </td> </tr> <tr> <td id="organizer-url"> <code translate="no" dir="ltr">organizer.url</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/URL" class="external-link">URL</a></code></p> <p>The event host's domain URL.</p> </td> </tr> <tr> <td> <code translate="no" dir="ltr">performer</code> </td> <td> <p><code translate="no" dir="ltr"><a href="https://schema.org/Person" class="external-link">Person</a></code></p> <p>The participants performing at the event, such as artists and comedians. Use a nested <code translate="no" dir="ltr"><a href="https://schema.org/PerformingGroup" class="external-link">PerformingGroup</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/Person" class="external-link">Person</a></code>, one for each performer.</p> </td> </tr> <tr> <td> <code translate="no" dir="ltr">performer.name</code> </td> <td> <p><a href="https://schema.org/Text" class="external-link">Text</a></p> <p>The name of the participant performing at the event, such as the name of the artist or comedian.</p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="performer.name property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"performer"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"PerformingGroup"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Kira and Morrison"</span></strong> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> <tr> <td id="previous-start-date"> <code translate="no" dir="ltr">previousStartDate</code> </td> <td> <p><a href="https://schema.org/DateTime" class="external-link">DateTime</a></p> <p>The previously scheduled start date for the event if an event has been rescheduled. If you add <code translate="no" dir="ltr">previousStartDate</code>, you must also add the <a href="#eventstatus"><code translate="no" dir="ltr">eventStatus</code></a> property and set the <code translate="no" dir="ltr">eventStatus</code> to <code translate="no" dir="ltr">EventRescheduled</code>. Don't use other event statuses.</p> <aside class="key-point"> Make sure to follow the <a href="#date-time-best-guidelines">Date and time guidelines</a>. </aside> <p> For online events, you must specify the timezone by including the UTC or GMT time offset. </p> <p> For rescheduled events, the <a href="#startdate"><code translate="no" dir="ltr">startDate</code></a> property must only be used for the newly scheduled start date. In the (rare) case of an event that has been postponed and rescheduled multiple times, this field may be repeated. </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Event that was rescheduled multiple times" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@context"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Event"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"previousStartDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">[</span><span class="devsite-syntax-s">"2020-03-21T19:00-05:00"</span><span class="devsite-syntax-p">,</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-03-20T19:00-05:00"</span><span class="devsite-syntax-p">,</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-03-21T19:00-05:00"</span><span class="devsite-syntax-p">],</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"eventStatus"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://schema.org/EventRescheduled"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"startDate"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2020-07-21T19:00-05:00"</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> </tbody> </table> <h2 id="monitor" data-text="Monitor rich results with Search Console" tabindex="-1">Monitor rich results with Search Console</h2> <p> Search Console is a tool that helps you monitor how your pages perform in Google Search. You don't have to sign up for Search Console to be included in Google Search results, but it can help you understand and improve how Google sees your site. We recommend checking Search Console in the following cases: <ol> <li><a href="#after-deploying">After deploying structured data for the first time</a></li> <li><a href="#after-releasing">After releasing new templates or updating your code</a></li> <li><a href="#analyzing-periodically">Analyzing traffic periodically</a></li> </ol> <div class="video-wrapper-full-width"> <devsite-video video-id="Vmfvf8nG09k"></devsite-video> </div> <h3 id="after-deploying" data-text=" After deploying structured data for the first time " tabindex="-1"> After deploying structured data for the first time </h3> <p> After Google has indexed your pages, look for issues using the relevant <a href="https://support.google.com/webmasters/answer/7552505" class="external-link">Rich result status report</a>. Ideally, there will be an increase of valid items, and no increase in invalid items. If you find issues in your structured data:</p> <ol> <li><a href="#troubleshooting">Fix the invalid items</a>.</li> <li><a href="https://support.google.com/webmasters/answer/9012289#test_live_page" class="external-link">Inspect a live URL</a> to check if the issue persists.</li> <li><a href="https://support.google.com/webmasters/answer/7552505#validation" class="external-link">Request validation</a> using the status report.</li> </ol> <h3 id="after-releasing" data-text=" After releasing new templates or updating your code " tabindex="-1"> After releasing new templates or updating your code </h3> When you make significant changes to your website, monitor for increases in structured data invalid items. <ul> <li>If you see an <b>increase in invalid items</b>, perhaps you rolled out a new template that doesn't work, or your site interacts with the existing template in a new and bad way.</li> <li>If you see a <b>decrease in valid items</b> (not matched by an increase in invalid items), perhaps you are no longer embedding structured data in your pages. Use the <a href="https://support.google.com/webmasters/answer/9012289" class="external-link"> URL Inspection tool</a> to learn what is causing the issue.</li> </ul> <h3 id="analyzing-periodically" data-text=" Analyzing traffic periodically " tabindex="-1"> Analyzing traffic periodically </h3> Analyze your Google Search traffic using the <a href="https://support.google.com/webmasters/answer/7576553" class="external-link">Performance Report</a>. The data will show you how often your page appears as a rich result in Search, how often users click on it and what is the average position you appear on search results. You can also automatically pull these results with the <a href="/webmaster-tools/search-console-api-original/v3/how-tos/search_analytics" class="external-link">Search Console API</a>. <h2 id="troubleshooting" data-text="Troubleshooting" tabindex="-1">Troubleshooting</h2> <p> If you're having trouble implementing or debugging structured data, here are some resources that may help you. </p> <ul> <li>If you're using a content management system (CMS) or someone else is taking care of your site, ask them to help you. Make sure to forward any Search Console message that details the issue to them.</li> <li>Google does not guarantee that features that consume structured data will show up in search results. For a list of common reasons why Google may not show your content in a rich result, see the <a href="/search/docs/appearance/structured-data/sd-policies">General Structured Data Guidelines</a>.</li> <li>You might have an error in your structured data. Check the <a href="https://support.google.com/webmasters/answer/7552505#error_list" class="external-link">list of structured data errors</a> and the <a href="https://support.google.com/webmasters/answer/9166415" class="external-link">Unparsable structured data report</a>.</li> <li>If you received a structured data manual action against your page, the structured data on the page will be ignored (although the page can still appear in Google Search results). To fix <a href="https://support.google.com/webmasters/answer/9044175#zippy=%2Cstructured-data-issue" class="external-link">structured data issues</a>, use the <a href="https://support.google.com/webmasters/answer/9044175" class="external-link">Manual Actions report</a>. </li> <li>Review the <a href="#guidelines">guidelines</a> again to identify if your content isn't compliant with the guidelines. The problem can be caused by either spammy content or spammy markup usage. However, the issue may not be a syntax issue, and so the Rich Results Test won't be able to identify these issues. </li> <li><a href="https://support.google.com/webmasters/answer/7552505#missing-jobs" class="external-link">Troubleshoot missing rich results / drop in total rich results</a>.</li> <li>Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the <a href="/search/help/crawling-index-faq" class="external-link">Google Search crawling and indexing FAQ</a>. </li> <li>Post a question in the <a href="https://support.google.com/webmasters/community" class="external-link">Google Search Central forum</a>.</li> </ul> <p> If your event isn't appearing in the event experience on Google or if you've received a manual action for <a href="https://support.google.com/webmasters/answer/3498001?&ref_topic=6003164" class="external-link">Spammy Structured Markup</a> in Search Console, resolve the most common issues and <a href="#guidelines">review our guidelines</a>. If you're still experiencing issues, check the <a href="https://support.google.com/webmasters/thread/10549347" class="external-link">Event FAQ</a> or post in the <a href="https://support.google.com/webmasters/community" class="external-link">Google Search Central forum</a>.</p> <aside class="important"><b>Google does not guarantee that your structured data will show up in search results,</b> even if your page is marked up correctly according to the <a href="https://search.google.com/test/rich-results" class="external-link">Rich Results Test</a>. For a list of common reasons why Google may not show your structured data in search results, see the <a href="/search/docs/appearance/structured-data/sd-policies">General Structured Data Guidelines</a>.</aside> <h3 id="event-location-missing" data-text="Event location is missing or incorrect" tabindex="-1">Event location is missing or incorrect</h3> <p> <i class="material-icons" aria-hidden="true" translate="no">error</i> <b>What caused the issue</b>: Google doesn't understand the values provided for the <code translate="no" dir="ltr">eventLocation</code>, <code translate="no" dir="ltr">addressLocality</code>, or <code translate="no" dir="ltr">addressRegion</code> properties. Google tries to match the location information to a physical location, and the location provided is either missing or incorrect. </p> <p><i class="material-icons" aria-hidden="true" translate="no">done</i> <b>Fix the issue</b></p> <ol> <li>Make sure the structured data includes values for <code translate="no" dir="ltr">eventLocation</code>, <code translate="no" dir="ltr">addressLocality</code>, or <code translate="no" dir="ltr">addressRegion</code> (depending on the location, since not all of the location properties are applicable).</li> <li>Check that the <code translate="no" dir="ltr">location.name</code> field uses the location name, or leave it blank if it does not have a name. A common issue is accidentally placing the event name in the <code translate="no" dir="ltr">location.name</code> field.</li> <li>Validate the fix: <ol> <li>Open the <a href="https://search.google.com/test/rich-results" class="external-link">Rich Results Test</a>.</li> <li>Enter the event posting URL in the <b>Fetch URL</b> box.</li> <li>Click <b>Validate</b>.</li> <li>Click <b>Preview</b>. <p><b>Success</b>: The Rich Results Test displays the correct <code translate="no" dir="ltr">eventLocation</code> in the Google Search Preview Tool.</p> <p> <b>Try again</b>: The Rich Results Test displays "false" for the event location in the Google Search Preview Tool. Make sure the location is a real location. </p> </li> </ol> </li> </ol> <h3 id="site-not-showing-for-purchase-tickets" data-text="My site isn't showing up as an option for purchasing tickets" tabindex="-1">My site isn't showing up as an option for purchasing tickets</h3> <p><i class="material-icons" aria-hidden="true" translate="no">error</i> <b>What caused the issue</b>: The <code translate="no" dir="ltr"><a href="#offers-url">offers.url</a></code> property is missing or doesn't meet the <a href="#url-requirements">URL requirements</a>.</p> <p><i class="material-icons" aria-hidden="true" translate="no">done</i> <b>Fix the issue</b></p> <ol> <li>Make sure that your structured data includes the <code translate="no" dir="ltr"><a href="#offers-url">offers.url</a></code> property.</li> <li>Ensure that your URL meets the <a href="#url-requirements">URL requirements</a> for <code translate="no" dir="ltr">offers.url</code>.</li> <li>Ask Google to <a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="external-link">recrawl your site</a>.</li> <li>Submit a <a href="https://docs.google.com/forms/d/e/1FAIpQLSeoRYNFmYPdoj81jJAl9wS_0RsU-y8b9rVjHgZ1hZzCFXJ8hw/viewform" class="external-link">request for (re)evaluation</a>.</li> </ol> <h3 id="time-date-incorrect" data-text="Time or date is incorrect" tabindex="-1">Time or date is incorrect</h3> <p><i class="material-icons" aria-hidden="true" translate="no">error</i> <b>What caused the issue</b>: The time or date is incorrect. Common errors include not offsetting for the time zone or specifying an incorrect start time (for example, midnight as a start time).</p> <p><i class="material-icons" aria-hidden="true" translate="no">done</i> <b>Fix the issue</b></p> <ol> <li><b>Specify the correct local time offset</b>. For example, if your event starts at 7pm in New York (UTC - 5) and ends at 9pm, then the value for <code translate="no" dir="ltr">startDate</code> is <code translate="no" dir="ltr">2019-08-15T19:00:00-05:00</code> and the value for <code translate="no" dir="ltr">endDate</code> is <code translate="no" dir="ltr">2019-08-15T21:00:00-05:00</code>. If you are unable to fill in the offset for your events, don't offset the time (for example, use <code translate="no" dir="ltr">2019-08-15T19:00:00</code>).</li> <li><b>Make sure the start or end time is accurate</b>. One common mistake is setting an event to start at midnight when the event doesn't actually start at midnight. If the event is a day long event, or the start hour hasn't been announced, only specify the day. For example: <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>: <code translate="no" dir="ltr">2019-07-20</code></p> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: <code translate="no" dir="ltr">2019-07-20T00:00:00</code></p> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>: <code translate="no" dir="ltr">2019-08-15T00:00:01+00:00</code></p> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b><code translate="no" dir="ltr">2019-08-15T00:00:00+00:00</code></p> </li> </ol> <devsite-hats-survey class="nocontent" hats-id="egUfosvgZ0gb2CML1jd0VMoBx2ec" listnr-id="103417"></devsite-hats-survey> </div> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Documentation" product-id="103417" bucket="Search Docs" context="DevSite feedback link" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/search/images/google-search-central-logo.svg" project-support-url="https://developers.google.com/search/help" > <button> Send feedback </button> </devsite-feedback> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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