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Digital.gov — Guidance on building better digital services in government

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href="https://digital.gov/img/icons/safari-pinned-tab.svg?v=3" color="#0076d6" /> <link rel="shortcut icon" href="https://digital.gov/img/icons/favicon.ico?v=3" /> <meta name="msapplication-TileColor" content="#0076d6" /> <meta name="theme-color" content="#ffffff" /> <meta name="viewport" content="width=device-width,initial-scale=1" /> </head> <body class="authors term"><!-- Google Tag Manager (noscript) --><noscript ><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MZCKZPQ" height="0" width="0" style="display:none;visibility:hidden" ></iframe ></noscript> <!-- End Google Tag Manager (noscript) --> <div class="paper"><a class="usa-skipnav" href="#main-content">Skip to main content</a> <section class="usa-banner gov-banner" aria-label="Official website of the United States government" > <div class="usa-accordion"> <header class="usa-banner__header"> <div class="usa-banner__inner"> <div class="grid-col-auto"><img aria-hidden="true" class="usa-banner__header-flag" src="/uswds/img/us_flag_small.png" alt="" width="16" height="11" /> </div> <div class="grid-col-fill tablet:grid-col-auto" aria-hidden="true"> <p class="usa-banner__header-text"> An official website of the United States government </p> <p class="usa-banner__header-action">Here’s how you know</p> </div> <button type="button" class="usa-accordion__button usa-banner__button" aria-expanded="false" aria-controls="gov-banner-default-default" > <span class="usa-banner__button-text">Here’s how you know</span> </button> </div> </header> <div class="usa-banner__content usa-accordion__content" id="gov-banner-default-default" > <div class="grid-row grid-gap-lg"> <div class="usa-banner__guidance tablet:grid-col-6"><img class="usa-banner__icon usa-media-block__img" src="/uswds/img/icon-dot-gov.svg" role="img" alt="" aria-hidden="true" /> <div class="usa-media-block__body"> <p> <strong>Official websites use .gov</strong> <br /> A <strong>.gov</strong> website belongs to an official government organization in the United States. </p> </div> </div> <div class="usa-banner__guidance tablet:grid-col-6"><img class="usa-banner__icon usa-media-block__img" src="/uswds/img/icon-https.svg" role="img" alt="" aria-hidden="true" /> <div class="usa-media-block__body"> <p> <strong>Secure .gov websites use HTTPS</strong><br />A <strong>lock</strong> ( <span class="icon-lock"> <svg xmlns="http://www.w3.org/2000/svg" width="52" height="64" viewBox="0 0 52 64" class="usa-banner__lock-image" role="img" aria-labelledby="banner-lock-description-default" focusable="false" > <title id="banner-lock-title-default">Lock</title> <desc id="banner-lock-description-default"> Locked padlock </desc> <path fill="#000000" fill-rule="evenodd" d="M26 0c10.493 0 19 8.507 19 19v9h3a4 4 0 0 1 4 4v28a4 4 0 0 1-4 4H4a4 4 0 0 1-4-4V32a4 4 0 0 1 4-4h3v-9C7 8.507 15.507 0 26 0zm0 8c-5.979 0-10.843 4.77-10.996 10.712L15 19v9h22v-9c0-6.075-4.925-11-11-11z" /> </svg> </span >) or <strong>https://</strong> means you’ve 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Share sensitive information only on official, secure websites. </p> </div> </div> </div> </div> </div> </section> <section class="dg-site-alert usa-site-alert usa-site-alert--info " aria-label="Site alert" > <div class="usa-alert"> <div class="usa-alert__body"> <h3 class="usa-alert__heading">Hurricane guidance for U.S. government websites and social media</h3> <ul class="usa-list"> <li><a href="/hurricane-helene">digital.gov/hurricane-helene</a></li> <li><a href="/hurricane-milton">digital.gov/hurricane-milton</a></li> </ul> </div> </div> </section> <script type="text/javascript"> const links = document.querySelectorAll(".dg-site-alert a"); links.forEach((link) => link.classList.add("usa-link")); </script> <div class="usa-overlay"></div> <header class="usa-header usa-header--extended" role="banner"> <div class="usa-navbar"> <div class="usa-logo" id="extended-logo"> <em class="usa-logo__text"> <a href="https://digital.gov/" title="Digital.gov Home" aria-label="Digital.gov Home" > <img class="logo-black" src="https://digital.gov/img/digitalgov-logo.svg" alt="Digital.gov Logo" width="220" height="36" /> </a> </em> <p class="sub-head display-none">Guidance on building better digital services in government</p> </div> <button class="usa-menu-btn"> <svg class="usa-icon dg-icon dg-icon--standard margin-bottom-2px" aria-hidden="true" focusable="false" role="img" > <use xlink:href="/uswds/img/sprite.svg#menu"></use> </svg> Menu </button> </div> <nav aria-label="Primary navigation" class="usa-nav"> <div class="usa-nav__inner"> <button class="usa-nav__close"> <img src="/uswds/img/close.svg" alt="close" /> </button><ul class="usa-nav__primary usa-accordion"><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/news/" ><span>Blogs</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/events/" ><span>Events</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/resources/" ><span>Resources</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/communities/" ><span>Communities</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/guides/" ><span>Guides</span></a > </li><li class="usa-nav__primary-item " > <a class="usa-nav__link" href="/job-board/" ><span>Job board</span></a > </li></ul> <div class="usa-nav__secondary"> <ul class="usa-nav__secondary-links"> <li class="usa-nav__secondary-item"> <a href="/subscribe" ><span>Subscribe to our newsletter</span></a > </li> </ul> <form accept-charset="UTF-8" action="https://find.digitalgov.gov/search" id="search_form" method="get" class="usa-search usa-search--small" > <input name="utf8" type="hidden" value="&#x2713;" /> <input id="affiliate" name="affiliate" type="hidden" value="digitalgov" /> <div role="search"> <label class="usa-sr-only" for="query">Search small</label> <input class="usa-input" id="query" type="search" name="query" /> <button class="usa-button" name="commit" type="submit"> <img src="/uswds/img/usa-icons-bg/search--white.svg" class="usa-search__submit-icon" alt="Search" /> </button> </div> </form> </div> </div> </nav> </header> <main role="main" id="main-content"> <section class="author-profile"> <div class="grid-container-desktop"> <header class="margin-top-5"><img class="profile" src="https://github.com/tdlowden.png?size=100" srcset=" https://www.github.com/tdlowden.png?size=200 " alt="Profile image forTim Lowden" /><div> <h1>Tim Lowden</h1> <div class="bio"><p class="pronouns">he/him</p><p>GSA</p></div> </div> </header> </div> </section> <section id="news"> <div class="grid-container-desktop"> <div class="grid-row tablet-lg:grid-gap-4"> <section class="stream"> <h2>Latest content by Tim Lowden</h2> <article class="card card-news--internal card-linked" aria-labelledby="title-data.gov-launches-metrics-tools" > <div class="card__content"> <h3 id="title-data.gov-launches-metrics-tools"> <a href="https://digital.gov/2024/09/13/datagov-launches-metrics-tools/">Data.gov launches metrics tools</a> </h3><div class="summary"> <p>New Data.gov metrics dashboard provides information on most visited datasets, most downloaded files, most clicked outbound links, top search terms, and more.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2024/09/13/datagov-launches-metrics-tools/" title="Data.gov launches metrics tools"> <img src="https://s3.amazonaws.com/digitalgov/charts-graphs-bestforbet-istock-getty-images-2154975217_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Sep 13, 2024</div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-from-pageviews-to-progress" > <div class="card__content"> <h3 id="title-from-pageviews-to-progress"> <a href="https://digital.gov/2023/09/12/from-pageviews-to-progress/">From pageviews to progress</a> </h3><div class="summary"> <p>A 10-year recap of GSA’s Digital Analytics Program (DAP) highlights its impact on federal government agencies and the public, high-level observations using government-wide website analytics and trends, and new goals set for the next decade to help generate useful answers to meaningful questions to make government websites better.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/masterccioli.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/jack-avery/ " title="Posts by Jack Avery" rel="author" aria-label="Read more articles by Jack Avery" >Jack Avery</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/smarina04.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/marina-fox/ " title="Posts by Marina Fox" rel="author" aria-label="Read more articles by Marina Fox" >Marina Fox</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2023/09/12/from-pageviews-to-progress/" title="From pageviews to progress"> <img src="https://s3.amazonaws.com/digitalgov/dap-10-years-total-daily-visitors-featured_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Sep 12, 2023</div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="optimization-case-study-performance-seo-and-accessibility-with-cfpb" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Web Analytics Optimization</span> </div><h2 class="card-event__title" id="optimization-case-study-performance-seo-and-accessibility-with-cfpb"> <a href="https://digital.gov/event/2022/04/28/optimization-case-study-performance-seo-and-accessibility-with-cfpb/" title="Optimization Case Study: Performance, SEO, and Accessibility with CFPB" rel="bookmark" >Optimization Case Study: Performance, SEO, and Accessibility with CFPB</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> Join three technologists from the Consumer Financial Protection Bureau (CFPB) as they discuss methods used to ensure that the CFPB website is discoverable and fully accessible to all. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/chosak.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/andy-chosak/ " title="Posts by Andy Chosak" rel="author" aria-label="Read more articles by Andy Chosak" >Andy Chosak</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/callan-pyfer/ " title="Posts by Callan Pyfer" rel="author" aria-label="Read more articles by Callan Pyfer" >Callan Pyfer</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/sonnakim.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/sonna-kim/ " title="Posts by Sonna Kim" rel="author" aria-label="Read more articles by Sonna Kim" >Sonna Kim</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2022-04-28"> <span class="card-event__datetime-month" >Apr</span > <span class="card-event__datetime-day" >28<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2022</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2022</span > </span> </div> </div> </article> <article class="card card-news--internal card-linked" aria-labelledby="title-the-federal-web-in-the-year-of-covid-19" > <div class="card__content"> <div class="kicker"> <span>Search Metrics</span> </div><h3 id="title-the-federal-web-in-the-year-of-covid-19"> <a href="https://digital.gov/2021/04/16/the-federal-web-in-the-year-of-covid-19/">The Federal Web in the Year of COVID-19</a> </h3><div class="summary"> <p>The past year was like no other. We take a look at how it affected federal website traffic and search data.</p> </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-light.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/dmccleskey/ " title="Posts by Dawn Pointer McCleskey" rel="author" aria-label="Read more articles by Dawn Pointer McCleskey" >Dawn Pointer McCleskey</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> <div class="card__media"> <div class="media-featured"> <a href="https://digital.gov/2021/04/16/the-federal-web-in-the-year-of-covid-19/" title="The Federal Web in the Year of COVID-19"> <img src="https://s3.amazonaws.com/digitalgov/coronavirus-dap-search-2021_w800.png" aria-hidden="true" alt="" /> </a> </div> </div> <div class="card__meta"> <div class="date">Apr 16, 2021</div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="tag-managers-part-2-configuration-framework" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="tag-managers-part-2-configuration-framework"> <a href="https://digital.gov/event/2021/03/24/tag-managers-part-2-configuration-framework/" title="Tag Managers Part 2: Configuration Framework" rel="bookmark" >Tag Managers Part 2: Configuration Framework</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2021-03-24"> <span class="card-event__datetime-month" >Mar</span > <span class="card-event__datetime-day" >24<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2021</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2021</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="tag-managers-part-1-the-data-layer" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="tag-managers-part-1-the-data-layer"> <a href="https://digital.gov/event/2021/02/24/tag-managers-part-1-the-data-layer/" title="Tag Managers Part 1: The Data Layer" rel="bookmark" >Tag Managers Part 1: The Data Layer</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> This session will help the audience expand analysis capabilities by using the tag manager data layer! </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2021-02-24"> <span class="card-event__datetime-month" >Feb</span > <span class="card-event__datetime-day" >24<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2021</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2021</span > </span> </div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-become-a-dap-certified-analyst" > <div class="card__content"> <div class="card__summary"> <h3 id="title-become-a-dap-certified-analyst"> <a href="https://digital.gov/guides/dap/become-a-dap-certified-analyst/">Become a DAP Certified Analyst</a> </h3> <p><strong>Become a DAP Certified Analyst</strong>—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once.<em class="card__source source" >— via <a href="https://digital.gov/guides/dap/become-a-dap-certified-analyst/" title="Read at Digital Analytics Program" >Digital Analytics Program</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/dap-logo.png" alt="dap logo" /> </div> <div class="card__meta"> <div class="date">Dec 28, 2020</div> </div> </article> <article class="card card-linked" aria-labelledby="title-how-to-build-an-analytics-strategy"> <div class="card__content"> <h3 id="title-how-to-build-an-analytics-strategy"> <a href="https://digital.gov/resources/how-to-build-an-analytics-strategy/">How to Build an Analytics Strategy</a> </h3> <div class="summary"> A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy. </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> <div class="card__media"> </div> <div class="card__meta"> <div class="date">Dec 22, 2020</div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="analytics-case-study-part-3-action" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="analytics-case-study-part-3-action"> <a href="https://digital.gov/event/2020/10/21/analytics-case-study-part-3-action/" title="Analytics Case Study Part 3: Action" rel="bookmark" >Analytics Case Study Part 3: Action</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this webinar, we&rsquo;ll address how to use the analysis and insights you created using DAP Google Analytics, to take action. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-10-21"> <span class="card-event__datetime-month" >Oct</span > <span class="card-event__datetime-day" >21<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="analytics-case-study-part-2-analysis" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="analytics-case-study-part-2-analysis"> <a href="https://digital.gov/event/2020/09/24/dap-analytics-case-study-part-2/" title="Analytics Case Study Part 2: Analysis" rel="bookmark" >Analytics Case Study Part 2: Analysis</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this workshop, we&rsquo;ll address how to pull reporting and conduct analysis through the lens of your analytics strategy. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-09-24"> <span class="card-event__datetime-month" >Sep</span > <span class="card-event__datetime-day" >24<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="analytics-case-study-part-1-assessment" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="analytics-case-study-part-1-assessment"> <a href="https://digital.gov/event/2020/08/26/dap-analytics-case-study-part-1/" title="Analytics Case Study Part 1: Assessment" rel="bookmark" >Analytics Case Study Part 1: Assessment</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this workshop, we&rsquo;ll address how to assess your web analytics strategy to ensure you&rsquo;re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-08-26"> <span class="card-event__datetime-month" >Aug</span > <span class="card-event__datetime-day" >26<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="analytics-lessons-from-canada.ca" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="analytics-lessons-from-canada.ca"> <a href="https://digital.gov/event/2020/07/23/dap-learning-series-lessons-from-canadaca/" title="Analytics Lessons From Canada.ca" rel="bookmark" >Analytics Lessons From Canada.ca</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/nicolas-pjontek/ " title="Posts by Nicolas Pjontek" rel="author" aria-label="Read more articles by Nicolas Pjontek" >Nicolas Pjontek</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-07-23"> <span class="card-event__datetime-month" >Jul</span > <span class="card-event__datetime-day" >23<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="shifting-your-metrics-mindset" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="shifting-your-metrics-mindset"> <a href="https://digital.gov/event/2020/06/24/dap-learning-series-shifting-your-metrics/" title="Shifting Your Metrics Mindset" rel="bookmark" >Shifting Your Metrics Mindset</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-06-24"> <span class="card-event__datetime-month" >Jun</span > <span class="card-event__datetime-day" >24<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-news--external card-linked" aria-labelledby="title-making-critical-government-information-more-resilient" > <div class="card__content"> <div class="card__summary"> <h3 id="title-making-critical-government-information-more-resilient"> <a href="https://18f.gsa.gov/2020/06/04/making-critical-government-information-more-resilient/">Making Critical Government Information More Resilient</a> </h3> <p><strong>Making Critical Government Information More Resilient</strong>—A roundup of steps that federal agencies, and other government entities, can take right now to improve the resilience of their websites and serve information more efficiently to the people that need it.<em class="card__source source" >— via <a href="https://18f.gsa.gov/2020/06/04/making-critical-government-information-more-resilient/" title="Read at 18F" >18F</a ></em > </p> </div> </div> <div class="card__media"> <img src="/logos/18f-logo.png" alt="18f logo" /> </div> <div class="card__meta"> <div class="date">Jun 04, 2020</div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="become-a-dap-certified-analyst" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="become-a-dap-certified-analyst"> <a href="https://digital.gov/event/2020/05/27/dap-learning-series-become-a-dap/" title="Become a DAP Certified Analyst" rel="bookmark" >Become a DAP Certified Analyst</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery! </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-05-27"> <span class="card-event__datetime-month" >May</span > <span class="card-event__datetime-day" >27<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="an-introduction-to-the-basics-of-dap" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="an-introduction-to-the-basics-of-dap"> <a href="https://digital.gov/event/2020/04/23/dap-learning-series-an-introduction-basics/" title="An Introduction to the Basics of DAP" rel="bookmark" >An Introduction to the Basics of DAP</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-04-23"> <span class="card-event__datetime-month" >Apr</span > <span class="card-event__datetime-day" >23<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="the-youtube-event-option" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>DAP Learning Series</span> </div><h2 class="card-event__title" id="the-youtube-event-option"> <a href="https://digital.gov/event/2020/02/19/dap-learning-series-youtube-event-option/" title="The YouTube Event Option" rel="bookmark" >The YouTube Event Option</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2020-02-19"> <span class="card-event__datetime-month" >Feb</span > <span class="card-event__datetime-day" >19<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2020</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2020</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="dap-learning-series-a-deep-dive-into-behavior-reports" > <div class="card-event__main"> <div class="card-event__header"><h2 class="card-event__title" id="dap-learning-series-a-deep-dive-into-behavior-reports"> <a href="https://digital.gov/event/2019/10/23/dap-learning-series-a-deep-dive-into-behavior-reports/" title="DAP Learning Series: A Deep Dive Into Behavior Reports" rel="bookmark" >DAP Learning Series: A Deep Dive Into Behavior Reports</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://digital.gov/img/digit-dark.png" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/freddie-blicher/ " title="Posts by Freddie Blicher" rel="author" aria-label="Read more articles by Freddie Blicher" >Freddie Blicher</a > </div> </div> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2019-10-23"> <span class="card-event__datetime-month" >Oct</span > <span class="card-event__datetime-day" >23<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2019</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2019</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="dap-learning-series-a-deep-dive-into-acquisition-reports" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Learning Series</span> </div><h2 class="card-event__title" id="dap-learning-series-a-deep-dive-into-acquisition-reports"> <a href="https://digital.gov/event/2019/09/25/dap-learning-series-a-deep-dive-into-acquisition-reports/" title="DAP Learning Series: A Deep Dive Into Acquisition Reports" rel="bookmark" >DAP Learning Series: A Deep Dive Into Acquisition Reports</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2019-09-25"> <span class="card-event__datetime-month" >Sep</span > <span class="card-event__datetime-day" >25<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2019</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2019</span > </span> </div> </div> </article> <article class="card card-event card-event--past card-linked" aria-labelledby="dap-learning-series-using-the-analytics.usa.gov-api" > <div class="card-event__main"> <div class="card-event__header"><div class="flex-align-end card-event__kicker"> <span>Learning Series</span> </div><h2 class="card-event__title" id="dap-learning-series-using-the-analytics.usa.gov-api"> <a href="https://digital.gov/event/2019/05/23/dap-learning-series-using-analytics-usa-gov-api/" title="DAP Learning Series: Using the analytics.usa.gov API" rel="bookmark" >DAP Learning Series: Using the analytics.usa.gov API</a > </h2> </div> <div class="card-event__body"><div class="card-event__summary"> Learn how Analytics.usa.gov, the public window into how the public interacts with federal government websites, uses an API and allows you to query data in machine-readable formats. </div><div class="card-event__watch-label"> <svg class="usa-icon dg-icon dg-icon--large margin-bottom-05" aria-hidden="true" focusable="false" > <use xlink:href="/uswds/img/sprite.svg#youtube" ></use> </svg> Watch Video </div> <div class="authors-list authors-list--inline"> <div class="author usa-media-block"> <img class="author__photo-img usa-media-block__img" src="https://github.com/tdlowden.png?size=50" alt="" /> <div class="usa-media-block__body"> <a class="author__name" href="https://digital.gov/authors/tlowden/ " title="Posts by Tim Lowden" rel="author" aria-label="Read more articles by Tim Lowden" >Tim Lowden</a > </div> </div> </div> </div> </div> <div class="card-event__aside"> <div class="card-event__date"> <time class="card-event__datetime" datetime="2019-05-23"> <span class="card-event__datetime-month" >May</span > <span class="card-event__datetime-day" >23<span class="card-event__datetime-comma">,</span> </span> <span class="card-event__datetime-year--mobile" >2019</span > </time> <span class="card-event__date-label"> <span class="card-event__datetime-year" >2019</span > </span> </div> </div> </article> <ul class="pagination"> <li class="page active"> <a href="/authors/tlowden/" class="pagination__link"> 1 </a> </li> <li class="page "> <a href="/authors/tlowden/page/2/" class="pagination__link"> 2 </a> </li> <li class="page "> <a href="/authors/tlowden/page/3/" class="pagination__link"> 3 </a> </li> <li class="pagination-next"> <a href="/authors/tlowden/page/2/" aria-label="Next page"> <svg class="usa-icon dg-icon dg-icon--standard" aria-hidden="true" focusable="false" role="img" > <use xlink:href="/uswds/img/sprite.svg#arrow_forward" ></use> </svg> </a> </li> <li class="pagination-last"> <a href="/authors/tlowden/page/3/" aria-label="Last page"> <svg class="usa-icon dg-icon dg-icon--large" aria-hidden="true" focusable="false" role="img" > <use xlink:href="/uswds/img/sprite.svg#last_page" ></use> 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