CINXE.COM

Home - Aurora

<!DOCTYPE html> <!--[if lt IE 7]> <html lang="en" class="ie ie6 lte9 lte8 lte7"> <![endif]--> <!--[if IE 7]> <html lang="en" class="ie ie7 lte9 lte8 lte7"> <![endif]--> <!--[if IE 8]> <html lang="en" class="ie ie8 lte9 lte8"> <![endif]--> <!--[if IE 9]> <html lang="en" class="ie ie9 lte9"> <![endif]--> <!--[if gt IE 9]> <html lang="en"> <![endif]--> <!--[if !IE]><!--> <html lang="en"> <!--<![endif]--> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/","20181214155312","https://web.archive.org/","web","/_static/", "1544802792"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <!-- meta --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"> <!--[if IE]> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <![endif]--> <title>Home - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/"/> <link rel="dns-prefetch" href="//web.archive.org/web/20181214155312/https://i.dawn.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20181214155312/https://ajax.googleapis.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20181214155312/https://cdnjs.cloudflare.com/"> <link rel="archives" href="https://aurora.dawn.com/archive"/> <link rel="index" href="https://aurora.dawn.com/home"/> <meta property="og:image" content="https://web.archive.org/web/20181214155312im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20181214155312im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20181214155312\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20181214155312\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20181214155312\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20181214155312\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20181214155312\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="preload" as="style" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/_css/all.20181210152016.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/_css/roboto.20180602190209.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20181214155312/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/_js/all.20181127124811.js"> <link rel="stylesheet" href="https://web.archive.org/web/20181214155312cs_/https://aurora.dawn.com/_css/all.20181210152016.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20181214155312cs_/https://aurora.dawn.com/_css/roboto.20180602190209.css" media="all"> <!-- - - - - - - adsense:header start - - - - - - --> <script async="async" src="https://web.archive.org/web/20181214155312js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Home'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script> <!-- - - - - - - adsense:header end - - - - - - --> <!-- - - - - start:refresh slots - - - - --> <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px', paddingBottom: 0}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } } }); }); } </script> <!-- - - - - end:refresh slots - - - - --> <!-- - - - - start:google - - - - --> <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20181214155312/https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Home'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script> <!-- - - - - end:google - - - - --> <!-- - - - - start:chartbeat - - - - --> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <!-- - - - - end:chartbeat - - - - --> <!--[if lt IE 9]> <script src="http://html5shim.googlecode.com/svn/trunk/html5.js"></script> <![endif]--> </head> <body class="home"> <div class="aux-content" style="overflow: hidden;"> <!-- - - adsense: start - - --> <div class="ad p-2 ad--top-leaderboard hidden sm-block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1510380105517-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad p-2 ad--top-leaderboard block sm-hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1518611317921-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <header class="mb-4 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20181214155312/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-container absolute pin-r"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20181214155312/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20181214155312im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20181214155312/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20181214155312im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center hidden sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 col-sm-12 m-1 text-grey border border-pink-light" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20181214155312/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home active "><a class="" href="/web/20181214155312/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20181214155312/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20181214155312/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20181214155312/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20181214155312/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20181214155312/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20181214155312/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20181214155312/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 p-sm-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{&quot;dots&quot;:true,&quot;dotsClass&quot;:&quot;slideshow__pager &quot;,&quot;asNavFor&quot;:null,&quot;cssEase&quot;:&quot;ease&quot;,&quot;speed&quot;:250,&quot;autoplaySpeed&quot;:6000,&quot;slidesToScroll&quot;:1,&quot;slidesToShow&quot;:1,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;responsive&quot;: [{&quot;breakpoint&quot;: 767,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}},{&quot;breakpoint&quot;: 575,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1143279" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143279/pakistans-agricultural-sector-at-a-glance"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/large/2018/12/5c10f9608ef8a.png" alt="Pakistan's agricultural sector at a glance"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143279" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143279/pakistans-agricultural-sector-at-a-glance" class="story__link">Pakistan's agricultural sector at a glance </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">An overview of Pakistan's agri sector, and and the challenges it currently faces </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1143280" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143280/chain-of-fools-or-tool-for-the-wise"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/large/2018/12/5c118bc285357.jpg" alt="Chain of fools or tool for the wise?"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143280" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143280/chain-of-fools-or-tool-for-the-wise" class="story__link"><strong>Chain of fools or tool for the wise?</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">The impact of Blockchain on advertising. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span> <!-- - - - article - - - --> <article class="box story " data-id="1143248" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143248/the-medium-is-still-the-message"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/large/2018/10/5bcd3d35d3390.jpg" alt="The medium is still the message"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143248" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143248/the-medium-is-still-the-message" class="story__link"><strong>The medium is still the message</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">Why controlling where your brand is seen matters even more today. </div> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center font-light uppercase ">Latest</h2> </div> <div class="mr-0 mr-sm-4 mb-4 p-0 p-sm-4"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143278" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143278/the-rise-and-fall-of-carlos-ghosn"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/12/5c0f5c743160c.jpg" alt="The rise and fall of Carlos Ghosn"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143278" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143278/the-rise-and-fall-of-carlos-ghosn" class="story__link"><strong>The rise and fall of Carlos Ghosn</strong> </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143239" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143239/intelligent-marketing"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/10/5bcaaa51ba314.jpg" alt="Intelligent marketing"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143239" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143239/intelligent-marketing" class="story__link"><strong>Intelligent marketing</strong> </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143229" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143229/the-beauty-proposition"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/10/5bca1b83bb2e6.jpg" alt="The beauty proposition"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143229" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143229/the-beauty-proposition" class="story__link"><strong>The beauty proposition</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center font-light uppercase ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1143277" data-layout="story"> <!-- box/image --> <figure class="media col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143277/food-mubarak"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/large/2018/12/5c08bdccca28d.png" alt="Food Mubarak!"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title normal-large-center --> <h2 data-layout="story" data-id="1143277" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143277/food-mubarak" class="story__link"><strong>Food Mubarak!</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light ">In conversation with Sair Ali, CEO &amp; Mian Taimoor, Head of Marketing &amp; Growth, Eat Mubarak. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1143231" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143231/moving-beyond-outer-beauty"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/large/2018/10/5bca1d3d1233a.jpg" alt="Moving beyond outer beauty"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title normal-large-center --> <h2 data-layout="story" data-id="1143231" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143231/moving-beyond-outer-beauty" class="story__link"><strong>Moving beyond outer beauty</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light ">Why local beauty brands need to move away from stereotypical communication. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143276" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143276/another-first-for-pakistan"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/12/5c0785c08597d.jpg" alt="Another first for Pakistan"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143276" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143276/another-first-for-pakistan" class="story__link">Another first for Pakistan </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Ali Rez named 'South Asia Creative Person of the Year' at the Campaign Agency of the Year Awards </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143275" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143275/the-new-meaning-of-danedar"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/12/5c062769345c7.jpg" alt="The new meaning of danedar"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143275" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143275/the-new-meaning-of-danedar" class="story__link"><strong>The new meaning of danedar</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">DKT Pakistan鈥檚 new TVC uses humour to market their dotted variant. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143238" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143238/the-ethics-of-influencer-marketing"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/10/5bcaa883e8466.jpg" alt="The ethics of influencer marketing"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143238" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143238/the-ethics-of-influencer-marketing" class="story__link"><strong>The ethics of influencer marketing</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">As influencer marketing gains traction as a communication platform, the need to regulate it has become essential. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143230" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143230/hitting-the-beauty-spot"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/10/5bca1c7c71ec3.jpg" alt="Hitting the beauty spot"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143230" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143230/hitting-the-beauty-spot" class="story__link"><strong>Hitting the beauty spot</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143232" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143232/the-power-of-the-beauty-blogger"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/10/5bca1dc5342c5.jpg" alt="The power of the beauty blogger"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143232" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143232/the-power-of-the-beauty-blogger" class="story__link"><strong>The power of the beauty blogger</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">The impact of social media on beauty products. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143233" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143233/beauty-is-the-beast"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/10/5bca1e3939865.jpg" alt="Beauty is the beast"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143233" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143233/beauty-is-the-beast" class="story__link"><strong>Beauty is the beast</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Umair Saeed shames an industry that undermines the self-confidence of both women and men. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143265" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2">Magazine</span> <!-- box/image --> <figure class="media media--left col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143265/upward-and-onward-to-greatness-stan-lee-1922-2018"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/11/5bf3fe9ca768b.jpg" alt="Upward and onward to greatness: Stan Lee (1922-2018)"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143265" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143265/upward-and-onward-to-greatness-stan-lee-1922-2018" class="story__link">Upward and onward to greatness: Stan Lee (1922-2018) </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">How Stan Lee built the Marvel brand. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143228" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20181214155312/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143228/the-price-of-a-close-shave"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/thumbnail/2018/10/5bca1a58975e6.jpg" alt="The price of a close shave"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143228" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143228/the-price-of-a-close-shave" class="story__link"><strong>The price of a close shave</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">How disruption is threatening Gillette's dominance. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six font-light uppercase pl-0 pt-4">Editor's Picks</h2> <div class="theme px-0 px-sm-2"> <div class="col-lg-3 col-12 p-0"> <!-- - - - article - - - --> <article class="box story my-2" data-id="1143264" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143264/men-matter-too"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/medium/2018/11/5bf28362ef711.jpg" alt="Men matter too!"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143264" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143264/men-matter-too" class="story__link"><strong>Men matter too!</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Why are Pakistani ads filled with stereotypical men? </div> </article> <!-- - - - /article - - - --> </div><div class="col-lg-3 col-12 p-0"> <!-- - - - article - - - --> <article class="box story my-2" data-id="1143263" data-layout="story"> <!-- box/image --> <figure class="media media--left col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143263/truly-disruptive"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/medium/2018/11/5bee935a8ce59.jpg" alt="Truly disruptive"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143263" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143263/truly-disruptive" class="story__link"><strong>Truly disruptive</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">What made 021Disrupt an undeniable success? </div> </article> <!-- - - - /article - - - --> </div><div class="col-lg-3 col-12 p-0"> <!-- - - - article - - - --> <article class="box story my-2" data-id="1143252" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143252/how-to-be-presentation-perfect"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/medium/2018/11/5bed64d981db6.jpg" alt="How to be presentation perfect"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143252" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143252/how-to-be-presentation-perfect" class="story__link"><strong>How to be presentation perfect</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">How advertising professionals can make impressive presentations. </div> </article> <!-- - - - /article - - - --> </div><div class="col-lg-3 col-12 p-0"> <!-- - - - article - - - --> <article class="box story my-2" data-id="1143262" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143262/its-still-a-mans-world"><img src="https://web.archive.org/web/20181214155312im_/https://i.dawn.com/medium/2018/11/5bebbf0f938a4.jpg" alt="It's (still) a man's world"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143262" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20181214155312/https://aurora.dawn.com/news/1143262/its-still-a-mans-world" class="story__link"><strong>It's (still) a man's world</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Why are our ads STILL so derogatory towards women? </div> </article> <!-- - - - /article - - - --> </div> </div> </div> </div> <br> <br> <div class="row"> <div class="col-lg-6 col-12"> <div class="equalize theme"> <!-- - - - - - - widget:start id: 180 - type: popular - object_id: - title: Most Popular - - - - - - --> <section class="widget theme widget-popular col-sm-9 col-12 mx-auto" data-type="popular" data-id="180"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Most Popular</span></h2> </div> <div class="widget__main "> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143280" data-layout="story"> <!-- box/image --> <figure class="media media--left col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143280/chain-of-fools-or-tool-for-the-wise"><img src="https://web.archive.org/web/20181214155312im_/http://i.dawn.com/thumbnail/2018/12/5c118bc285357.jpg" alt="Chain of fools or tool for the wise?"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143280" class="story__title size-five "><a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143280/chain-of-fools-or-tool-for-the-wise" class="story__link"><strong>Chain of fools or tool for the wise?</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143278" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143278/the-rise-and-fall-of-carlos-ghosn"><img src="https://web.archive.org/web/20181214155312im_/http://i.dawn.com/thumbnail/2018/12/5c0f5c743160c.jpg" alt="The rise and fall of Carlos Ghosn"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143278" class="story__title size-five "><a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143278/the-rise-and-fall-of-carlos-ghosn" class="story__link"><strong>The rise and fall of Carlos Ghosn</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143279" data-layout="story"> <!-- box/image --> <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143279/pakistans-agricultural-sector-at-a-glance"><img src="https://web.archive.org/web/20181214155312im_/http://i.dawn.com/thumbnail/2018/12/5c10f9608ef8a.png" alt="Pakistan's agricultural sector at a glance"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143279" class="story__title size-five "><a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143279/pakistans-agricultural-sector-at-a-glance" class="story__link">Pakistan's agricultural sector at a glance </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143248" data-layout="story"> <!-- box/image --> <figure class="media media--left col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143248/the-medium-is-still-the-message"><img src="https://web.archive.org/web/20181214155312im_/http://i.dawn.com/thumbnail/2018/10/5bcd3d35d3390.jpg" alt="The medium is still the message"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143248" class="story__title size-five "><a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143248/the-medium-is-still-the-message" class="story__link"><strong>The medium is still the message</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;"> <!-- - - - article - - - --> <article class="box story mb-4" data-id="1143226" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143226/the-business-of-beauty"><img src="https://web.archive.org/web/20181214155312im_/http://i.dawn.com/thumbnail/2018/10/5bca1805274a1.jpg" alt="THE BUSINESS OF BEAUTY"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143226" class="story__title size-five "><a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/news/1143226/the-business-of-beauty" class="story__link"><strong>THE BUSINESS OF BEAUTY</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="col-lg-6 col-12"> <div class="equalize"> </div> </div> <div class="col-lg-5 col-12"> </div> </div> </main> </div> </div> <div class="my-2 px-2"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1509519280329-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <footer class="pt-6 theme--cream-light border-t-10 border-solid border-r-0 border-b-0 border-l-0 border-purple-dark"> <div class="mx-2"> <div class="container-fluid"> <div class="row"> <div class="col-lg-7 col-12"> <div class="row"> <div class="col-4"> <div class="text-center"> <!-- - - - - - - widget:start id: 538 - type: linkedimage - object_id: - title: Issue May-June 2018 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="538"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue May-June 2018</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/issue/2018/5"><img width="100%" src="//web.archive.org/web/20181214155312im_/https://i.dawn.com/widgets/upload-image-5b49a3b903438.jpg" alt="Issue May-June 2018"/></a> <h6 class="widget__blurb size-six text-center">May-June</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="col-4"> <div class="text-center"> <!-- - - - - - - widget:start id: 544 - type: linkedimage - object_id: - title: Issue Jul-Aug 2018 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="544"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Jul-Aug 2018 </span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/issue/2018/7"><img width="100%" src="//web.archive.org/web/20181214155312im_/https://i.dawn.com/widgets/upload-image-5b77d644f3eab.jpg" alt="Issue Jul-Aug 2018 "/></a> <h6 class="widget__blurb size-six text-center">July-August</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="col-4"> <div class="text-center"> <!-- - - - - - - widget:start id: 539 - type: linkedimage - object_id: - title: Issue Sep-Oct 2018 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="539"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Sep-Oct 2018</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20181214155312/http://aurora.dawn.com/issue/2018/10"><img width="100%" src="//web.archive.org/web/20181214155312im_/https://i.dawn.com/widgets/upload-image-5bd1986f6ac5f.jpg" alt="Issue Sep-Oct 2018"/></a> <h6 class="widget__blurb size-six text-center">Sep-Oct</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> </div> </div> <div class="col-sm-offset-4 col-sm-4 col-lg-offset-0 col-lg-5 col-12"> <div class="pb-4 text-center"> <ul class="nav"> <li class="nav__item image--gray"><a href="/web/20181214155312/https://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="https://web.archive.org/web/20181214155312im_/https://aurora.dawn.com/_img/subscribe.20181214205303.png"/></a></li> </ul> </div> </div> <div class="col-sm-offset-2 col-sm-8 col-12"> <div class="mb-4"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/trends">Trends</a></li> <!--<li class="nav__item"><a class="size-three uppercase theme--purple-light" href="/blogs">Blogs</a></li>--> <li class="nav__item"><a class="size-three uppercase theme--purple-light" href="/web/20181214155312/https://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="col-12"> <div class="footer--note size-two text-center mb-4"> <p class="text-pink-lighter"> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 &bull; Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 &bull; Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 &bull; 20-N, Gulberg II Lahore, 54660 <br/> <a class="text-pink-lightest" href="https://web.archive.org/web/20181214155312/https://www.dawn.com/terms">Terms and Conditions</a> &bull; <a class="text-pink-lightest" href="https://web.archive.org/web/20181214155312/https://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20181214155312im_/https://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="https://web.archive.org/web/20181214155312js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20181214155312js_/https://aurora.dawn.com/_js/all.20181127124811.js" defer="true"></script> <!-- - - - - start:alexa - - - - --> <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20181214155312/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20181214155312im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript> <!-- - - - - end:alexa - - - - --> <!-- - - - - start:chartbeat publishing - - - - --> <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Home"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20181214155312/https://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script> <!-- - - - - end:chartbeat - - - - --> <!-- - - - - start:ga-events - - - - --> <script type="text/javascript"> if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20181214155312/http://aurora.dawn.com/issue/2018/5');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20181214155312/http://aurora.dawn.com/issue/2018/7');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20181214155312/http://aurora.dawn.com/issue/2018/10');}); </script> <!-- - - - - end:ga-events - - - - --> </footer> <!--2018-12-14 20:53:03--> </body> </html> <!-- FILE ARCHIVED ON 15:53:12 Dec 14, 2018 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 13:55:41 Nov 24, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 1.045 exclusion.robots: 0.054 exclusion.robots.policy: 0.039 esindex: 0.016 cdx.remote: 25.776 LoadShardBlock: 242.471 (6) PetaboxLoader3.datanode: 262.573 (7) load_resource: 238.014 PetaboxLoader3.resolve: 160.038 -->

Pages: 1 2 3 4 5 6 7 8 9 10