Creative - Aurora

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_ba1efbf879af3f5202788869a1f6dcab" data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story theme" data-id="1143212" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1143212/what-was-coca-cola-thinking"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2018/09/5bac9d9b3d5cb.jpg" alt="What was Coca-Cola Thinking?"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1143212" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1143212/what-was-coca-cola-thinking" class="story__link">What was Coca-Cola Thinking? </a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Why Coke’s latest commercial is a severe letdown. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story theme" data-id="1143177" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1143177/using-packaging-to-create-brands"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2018/08/5b76024f919fe.jpg" alt="Using packaging to create brands"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1143177" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1143177/using-packaging-to-create-brands" class="story__link"><strong>Using packaging to create brands</strong> </a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The challenges of designing packaging for commoditised food products. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story theme" data-id="1142848" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142848/end-score-2017"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/12/5a3ae37436422.jpg" alt="End score 2017"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142848" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142848/end-score-2017" class="story__link"><strong>End score 2017</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Three advertising campaigns that stood out in 2017. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">4</span>  <article class="box story theme" data-id="1141491" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1141491/the-science-of-storytelling"><img src="https://web.archive.org/web/20180930031214im_/http://i.dawn.com/large/2016/06/575a44c585cd3.jpg" alt="The science of storytelling"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141491" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1141491/the-science-of-storytelling" class="story__link"><strong>The science of storytelling</strong> </a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Why great storytelling is crucial to advertising. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">5</span>  <article class="box story theme" data-id="1142392" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142392/making-a-cause-of-it"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/09/59cbc68f292f8.jpg" alt="Making a cause of it"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142392" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142392/making-a-cause-of-it" class="story__link"><strong>Making a cause of it</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">How brands can win their consumers’ share of heart. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">6</span>  <article class="box story theme" data-id="1142689" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142689/copy-without-a-message"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/11/5a13ea5a85a20.jpg" alt="Copy without a message"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142689" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142689/copy-without-a-message" class="story__link"><strong>Copy without a message</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to! </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">7</span>  <article class="box story theme" data-id="1142382" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/09/59c93dbb7163b.jpg" alt="Eight must-watch timeless ads"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142382" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads" class="story__link"><strong>Eight must-watch timeless ads</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The Associate Creative Director of Manhattan International shares his favourite ads. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">8</span>  <article class="box story theme" data-id="1142498" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/10/59f02a8eaa8cd.jpg" alt="HBL celebrates 70 years of Pakistan"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142498" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan" class="story__link"><strong>HBL celebrates 70 years of Pakistan</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Naveed Asghar, CMO, HBL, talks about their recent ’70 years of Pakistan’ campaign. </div> </article>  </div> </div> <div class=" slideshow--row theme p-2 mb-4 col-4 float-right float-right carousel d-none d-lg-block "> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1143212" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1143212/what-was-coca-cola-thinking"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/thumbnail/2018/09/5bac9d9b3d5cb.jpg" alt="What was Coca-Cola Thinking?"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story " data-id="1143177" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1143177/using-packaging-to-create-brands"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/thumbnail/2018/08/5b76024f919fe.jpg" alt="Using packaging to create brands"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142848" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142848/end-score-2017"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/thumbnail/2017/12/5a3ae37436422.jpg" alt="End score 2017"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story " data-id="1141491" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1141491/the-science-of-storytelling"><img src="https://web.archive.org/web/20180930031214im_/http://i.dawn.com/thumbnail/2016/06/575a44c585cd3.jpg" alt="The science of storytelling"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142392" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142392/making-a-cause-of-it"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/thumbnail/2017/09/59cbc68f292f8.jpg" alt="Making a cause of it"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story " data-id="1142689" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142689/copy-without-a-message"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/thumbnail/2017/11/5a13ea5a85a20.jpg" alt="Copy without a message"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142382" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/thumbnail/2017/09/59c93dbb7163b.jpg" alt="Eight must-watch timeless ads"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story " data-id="1142498" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/thumbnail/2017/10/59f02a8eaa8cd.jpg" alt="HBL celebrates 70 years of Pakistan"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <div class="col-12"> <div class="theme p-2"> <div class="row"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:24%;margin-right:1.3333333333333%;">  <article class="box story theme pb-4" data-id="1142475" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142475/the-five-go-adventuring-yet-again"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/10/59e5e7d555213.jpg" alt="The five go adventuring (yet) again!"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142475" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142475/the-five-go-adventuring-yet-again" class="story__link"><strong>The five go adventuring (yet) again!</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">As the Famous Five turn 75, they embark on an adventure as brand ambassadors for Great Western Railways. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:24%;margin-right:1.3333333333333%;">  <article class="box story theme pb-4" data-id="1142438" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142438/vital-tea-why-so-preachy"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/10/59defeb64605e.jpg" alt="Vital Tea, why so preachy?"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142438" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142438/vital-tea-why-so-preachy" class="story__link"><strong>Vital Tea, why so preachy?</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Why Vital Tea’s latest TVC borders on holier-than-thou, hollow and preachy activism. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:24%;margin-right:1.3333333333333%;">  <article class="box story theme pb-4" data-id="1142386" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142386/five-recent-campaigns-that-created-a-buzz"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/10/59d4b1f746263.jpg" alt="Five recent campaigns that created a buzz"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142386" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142386/five-recent-campaigns-that-created-a-buzz" class="story__link"><strong>Five recent campaigns that created a buzz</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The Creative Director of Manhattan Communications reviews five recent local campaigns. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:24%;">  <article class="box story theme pb-4" data-id="1141135" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1141135/the-power-of-logos-in-a-fast-food-world"><img src="https://web.archive.org/web/20180930031214im_/http://i.dawn.com/large/2015/08/55ca663578b5a.jpg" alt="The power of logos in a fast food world"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141135" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1141135/the-power-of-logos-in-a-fast-food-world" class="story__link"><strong>The power of logos in a fast food world</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2"> Choosing the right logo design is the very first step to establishing any brand. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:24%;margin-right:1.3333333333333%;">  <article class="box story theme pb-4" data-id="1142157" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142157/eight-ads-with-great-insight"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/08/5984c15ad4c26.jpg" alt="Eight ads with great insight"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142157" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142157/eight-ads-with-great-insight" class="story__link"><strong>Eight ads with great insight</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:24%;margin-right:1.3333333333333%;">  <article class="box story theme pb-4" data-id="1142275" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142275/maybelline-makes-it-happen"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/08/599a749c03922.jpg" alt="Maybelline makes it happen"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142275" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142275/maybelline-makes-it-happen" class="story__link"><strong>Maybelline makes it happen</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:24%;margin-right:1.3333333333333%;">  <article class="box story theme pb-4" data-id="1142143" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142143/campaign-watch"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/08/598c45b6d95d1.jpg" alt="Campaign Watch"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142143" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142143/campaign-watch" class="story__link"><strong>Campaign Watch</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">A review of the latest advertising campaigns. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:24%;">  <article class="box story theme pb-4" data-id="1142127" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142127/just-not-good-enough"><img src="https://web.archive.org/web/20180930031214im_/https://i.dawn.com/large/2017/07/597f0af495eaf.jpg" alt="Just not good enough"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142127" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20180930031214/https://aurora.dawn.com/news/1142127/just-not-good-enough" class="story__link"><strong>Just not good enough</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Why the official logo for Pakistan’s 70 years of Independence falls short of expectations. </div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> </div> <div class="col-12"> <div class="my-2 px-2 text-right"> <h2 class="badge size-four text--700 badge--readmore theme--cream-light p-2"><a title="More Storeis" href="/web/20180930031214/https://aurora.dawn.com/archive/creative/" class="">More Storeis</a></h2> </div> </div> </div> </main> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" 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