Google Economic Impact | state detail: Indiana

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glue-headline--headline-1 state-hero-name"> Indiana </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Indiana businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/9aec9ae620b0bd094d40b04d62b18d33ef935e56af918709f2e1ead1124a8178e1f88939c489fe05eeb5ef4eb903e9058aa94778983e2a7116585544c1d3d79e" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download Indiana report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-9346116 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-9346116 { background-image: url(https://lh3.googleusercontent.com/boaKczdHvuOxaqcbq2pZZEH6XirnweKSz8nKHC53aDS_B6fVFhXimv902GwZmw1xEvNtKcc11Y3wUHW3-XwUPghWhFBVWI__27KNhRIP7hcMvd5cjkI=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-9346116 { background-image: url(https://lh3.googleusercontent.com/boaKczdHvuOxaqcbq2pZZEH6XirnweKSz8nKHC53aDS_B6fVFhXimv902GwZmw1xEvNtKcc11Y3wUHW3-XwUPghWhFBVWI__27KNhRIP7hcMvd5cjkI=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-9346116 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-9346116 { background-image: url(https://lh3.googleusercontent.com/boaKczdHvuOxaqcbq2pZZEH6XirnweKSz8nKHC53aDS_B6fVFhXimv902GwZmw1xEvNtKcc11Y3wUHW3-XwUPghWhFBVWI__27KNhRIP7hcMvd5cjkI=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-9346116 { background-image: url(https://lh3.googleusercontent.com/boaKczdHvuOxaqcbq2pZZEH6XirnweKSz8nKHC53aDS_B6fVFhXimv902GwZmw1xEvNtKcc11Y3wUHW3-XwUPghWhFBVWI__27KNhRIP7hcMvd5cjkI=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-9346116 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-9346116 { background-image: url(https://lh3.googleusercontent.com/boaKczdHvuOxaqcbq2pZZEH6XirnweKSz8nKHC53aDS_B6fVFhXimv902GwZmw1xEvNtKcc11Y3wUHW3-XwUPghWhFBVWI__27KNhRIP7hcMvd5cjkI=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-9346116 { background-image: url(https://lh3.googleusercontent.com/boaKczdHvuOxaqcbq2pZZEH6XirnweKSz8nKHC53aDS_B6fVFhXimv902GwZmw1xEvNtKcc11Y3wUHW3-XwUPghWhFBVWI__27KNhRIP7hcMvd5cjkI=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-9346116" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $5.41 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $5.41 billion of economic activity for tens of thousands of Indiana businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 331,000 </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> Indiana businesses </h4> <p class="state-hero-fact--copy">More than 331,000 Indiana businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $9.45 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $9.45 million in donated search ads to Indiana nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $5.41 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $5.41 billion of economic activity for tens of thousands of Indiana businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 331,000 </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> Indiana businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 331,000 Indiana businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $9.45 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $9.45 million in donated search ads to Indiana nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=brown-county-bikes aria-hidden="true"></div> <div class="business-hidden-jump-link" id=the-clock-shoppe aria-hidden="true"></div> <div class="business-hidden-jump-link" id=smoking-goose aria-hidden="true"></div> <div class="business-hidden-jump-link" id=pattern aria-hidden="true"></div> <div class="business-hidden-jump-link" id=jarhead-hauling aria-hidden="true"></div> <div class="business-hidden-jump-link" id=janus-motorcycles aria-hidden="true"></div> <div class="business-hidden-jump-link" id=weathervane-shoppe aria-hidden="true"></div> <div class="business-hidden-jump-link" id=school-on-wheels aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#brown-county-bikes" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Brown County Bikes </span> </li> <li class="mdc-list-item" data-value="#the-clock-shoppe" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> The Clock Shoppe </span> </li> <li class="mdc-list-item" data-value="#smoking-goose" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Smoking Goose </span> </li> <li class="mdc-list-item" data-value="#pattern" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> PATTERN </span> </li> <li class="mdc-list-item" data-value="#jarhead-hauling" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Jarhead Hauling and Junk Removal </span> </li> <li class="mdc-list-item" data-value="#janus-motorcycles" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Janus Motorcycles </span> </li> <li class="mdc-list-item" data-value="#weathervane-shoppe" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Weathervane Shoppe </span> </li> <li class="mdc-list-item" data-value="#school-on-wheels" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> School on Wheels </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#brown-county-bikes" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Brown County Bikes </div> </div> <div class="glue-tab tab-button" id="#the-clock-shoppe" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > The Clock Shoppe </div> </div> <div class="glue-tab tab-button" id="#smoking-goose" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Smoking Goose </div> </div> <div class="glue-tab tab-button" id="#pattern" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > PATTERN </div> </div> <div class="glue-tab tab-button" id="#jarhead-hauling" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Jarhead Hauling and Junk Removal </div> </div> <div class="glue-tab tab-button" id="#janus-motorcycles" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Janus Motorcycles </div> </div> <div class="glue-tab tab-button" id="#weathervane-shoppe" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Weathervane Shoppe </div> </div> <div class="glue-tab tab-button" id="#school-on-wheels" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > School on Wheels </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#brown-county-bikes"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w1200-rw 2x, https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w1200-rj 2x, https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w1024-rw 2x, https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w1024-rj 2x, https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w3400-rw 2x, https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w3400-rj 2x, https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc=w1700-rj" class="state-business-tab__image" alt="Brown County Bikes"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Brown County Bikes </h3> <p>Location: Nashville, Indiana <br> Website: https://www.browncountybikes.com/ <br> 30% of annual revenue attributable to Google Ads</p> <p><p>For professional mountain bike instructors Kate Nolan and Danielle Wolter Nolan, opening Brown County Bikes in 2020 was a natural extension of their love for mountain biking and their region’s beautiful trails. “We’ve always wanted to have our own storefront,” Danielle says. “If we can help more people get outside and build confidence through outdoor experiences, we’re fulfilling our dreams.” The LGBTQ+-owned full-service bike shop sells the latest bike gear and offers rentals, repairs, coaching, and group rides. To drive more traffic to the website, Danielle and Kate have invested 80 percent of their marketing budget in Google Ads campaigns since February 2023, a strategy that’s seen returns. “I would say we’ve had a 35% increase in website views because of Google Ads,” says Kate.</p> <p>Another 30 percent of customers discover Brown County Bikes through their Google Business Profile, which went live when the store opened. “When people search, we want them to be able to see our location, hours, and photos of the building,” Danielle says. In February 2024, the store’s Business Profile was viewed over 1,000 times, with 200 users clicking through to the site. Glowing reviews on the profile also generate business: “A lot of people who come in say, ‘Hey, I read those Google reviews,’” Kate says. “That makes us realize how important it is to have a strong Business Profile.” Brown County Bikes’ revenue has grown about 20 percent annually over the last three years. “It's definitely worth the investment to put time and energy into building your Google presence,” Danielle says. Adds Kate, “As small business owners, we put our heart and soul into everything we do, so getting the word out is huge for us.” And their success has allowed them to give back to their town, which is very close to their hearts. “Everyone's been very welcoming, and we really love the home we have here.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="brown-county-bikes"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-c754f90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-c754f90 { background-image: url(https://lh3.googleusercontent.com/mJy0wkmhpiDzbbWR9If21SpRPhQllrgRDOtKpEaCGXB7U4KXQQpYRvlfR3inJ415I6r4A0Ro35cQWPUVvxkQzsjmK4zuTvEq2cXtmsPoomoIkZa46g=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-c754f90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-c754f90 { background-image: url(https://lh3.googleusercontent.com/mJy0wkmhpiDzbbWR9If21SpRPhQllrgRDOtKpEaCGXB7U4KXQQpYRvlfR3inJ415I6r4A0Ro35cQWPUVvxkQzsjmK4zuTvEq2cXtmsPoomoIkZa46g=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-c754f90 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-c754f90 { background-image: url(https://lh3.googleusercontent.com/mJy0wkmhpiDzbbWR9If21SpRPhQllrgRDOtKpEaCGXB7U4KXQQpYRvlfR3inJ415I6r4A0Ro35cQWPUVvxkQzsjmK4zuTvEq2cXtmsPoomoIkZa46g=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-c754f90"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Brown County Bikes case study" data-image="https://lh3.googleusercontent.com/PtmDbt39rJMYklHPxi0QL-Nlg0yaurof-moP-xCP4g6yTTf2wctRTvZsbxryybQLo6Qk5lVqqBhoZ7lZRJoxz7v1DMfqNq779phvzetLlBog1At_IHc"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Business Profile is a way to build trust with somebody you’ve never met. I love that it’s a way people can get to know us and how we do business.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Danielle Wolter Nolan </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Brown County Bikes </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Nashville, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.browncountybikes.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.browncountybikes.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 30% of annual revenue attributable to Google Ads </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Business Profile is a way to build trust with somebody you’ve never met. I love that it’s a way people can get to know us and how we do business.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Danielle Wolter Nolan </p> <p class="business-aside-quote-title"> Co-owner </p> </div> <p>For professional mountain bike instructors Kate Nolan and Danielle Wolter Nolan, opening Brown County Bikes in 2020 was a natural extension of their love for mountain biking and their region’s beautiful trails. “We’ve always wanted to have our own storefront,” Danielle says. “If we can help more people get outside and build confidence through outdoor experiences, we’re fulfilling our dreams.” The LGBTQ+-owned full-service bike shop sells the latest bike gear and offers rentals, repairs, coaching, and group rides. To drive more traffic to the website, Danielle and Kate have invested 80 percent of their marketing budget in Google Ads campaigns since February 2023, a strategy that’s seen returns. “I would say we’ve had a 35% increase in website views because of Google Ads,” says Kate.</p> <p>Another 30 percent of customers discover Brown County Bikes through their Google Business Profile, which went live when the store opened. “When people search, we want them to be able to see our location, hours, and photos of the building,” Danielle says. In February 2024, the store’s Business Profile was viewed over 1,000 times, with 200 users clicking through to the site. Glowing reviews on the profile also generate business: “A lot of people who come in say, ‘Hey, I read those Google reviews,’” Kate says. “That makes us realize how important it is to have a strong Business Profile.” Brown County Bikes’ revenue has grown about 20 percent annually over the last three years. “It's definitely worth the investment to put time and energy into building your Google presence,” Danielle says. Adds Kate, “As small business owners, we put our heart and soul into everything we do, so getting the word out is huge for us.” And their success has allowed them to give back to their town, which is very close to their hearts. “Everyone's been very welcoming, and we really love the home we have here.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#the-clock-shoppe"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w1200-rw 2x, https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w1200-rj 2x, https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w1024-rw 2x, https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w1024-rj 2x, https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w3400-rw 2x, https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w3400-rj 2x, https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es=w1700-rj" class="state-business-tab__image" alt="The Clock Shoppe"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> The Clock Shoppe </h3> <p>Location: Fort Wayne, Indiana <br> Website: https://theclockshoppe.net/ <br> Began using Google products in 2017</p> <p><p>For years, Laurel Uhlig Hansen worked as a nurse and a teacher; her husband, Jim, was a master goldsmith. In 2013, it was time for a change. The pair bought The Clock Shoppe in their hometown of Fort Wayne–one of the few dedicated clock repair shops in the state–with Jim bringing his love of fixing things to clock repair. Laurel joined in 2017 to run the business. “What I love most is helping our customers retain and restore their clocks, which often have great sentimental value,” says Laurel. The shop draws customers from near and far through word of mouth and through their Google Business Profile. That’s where they showcase positive reviews, and provide contact information and directions. “Our Business Profile allows me to communicate regularly through posts and updates, and field inquiries. The fact that our listing came at no cost was huge,” she says. And Gmail makes reaching customers easy. “Gmail has been so useful, because it’s very easy for me to type back a response as opposed to spending time on the phone,” Laurel notes.</p> <p>A self-described “tech newbie,” Laurel was initially wary of digital tools. But Google lowers the barrier for entry and has reinforced Laurel’s belief in lifelong learning. “I’ve benefited from a number of interesting webinars through Grow with Google,” she says. “Every time I learn more of the ‘techy’ tools, I feel better about learning more yet.” Today Jim, Laurel, and their “watchdog,” Mooch, are there to lend a helping hand to their community. They have plans to partner with organizations to reach refugees, veterans, and members of underserved communities who could apply their talents to clock repair. “There will always be a time where people will rely on clocks that do not need a battery,” says Laurel. “In a world that often seems transactional, I love being able to offer the kind and respectful service that I like to receive.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="the-clock-shoppe"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-1dfa060 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-1dfa060 { background-image: url(https://lh3.googleusercontent.com/lhSTaB8qIgaMpZrOVyvA0sdB2Ykxl216N_52Q1KYZkA3n-1oYWw1_ISreCIA9GOTkahvba45_F9e4E5xKuTLsrSD5Z6XzxiTr7drHFeo3mt5hxu5Tpc=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-1dfa060 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-1dfa060 { background-image: url(https://lh3.googleusercontent.com/lhSTaB8qIgaMpZrOVyvA0sdB2Ykxl216N_52Q1KYZkA3n-1oYWw1_ISreCIA9GOTkahvba45_F9e4E5xKuTLsrSD5Z6XzxiTr7drHFeo3mt5hxu5Tpc=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-1dfa060 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-1dfa060 { background-image: url(https://lh3.googleusercontent.com/lhSTaB8qIgaMpZrOVyvA0sdB2Ykxl216N_52Q1KYZkA3n-1oYWw1_ISreCIA9GOTkahvba45_F9e4E5xKuTLsrSD5Z6XzxiTr7drHFeo3mt5hxu5Tpc=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-1dfa060"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="The Clock Shoppe case study" data-image="https://lh3.googleusercontent.com/9_dH-Z8nfiX9WxqzidR43GQ_UGBiW7MI1MIsGg7GbKdkq_6FaFyx-TE15ks5en8l_zE1K3WdVLhaZCCScNvtMMBIiOaX2Ep8tFADef4IyJzcLv0t4Es"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>It was inspiring to see some of the trainings from Grow with Google and think, ‘Yes, I can do this.’</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Laurel Uhlig Hansen </p> <p class="business-aside-quote-title"> Co-Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://www.google.com/gmail/about?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Gmail </a> <a href="https://grow.google/smallbusinesses/#?modal_active=none?utm_source=website&utm_medium=eir&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Grow with Google </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> The Clock Shoppe </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Fort Wayne, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://theclockshoppe.net/ class="business-main-website-link" target="_blank" rel="noopener"> https://theclockshoppe.net/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Began using Google products in 2017 </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>It was inspiring to see some of the trainings from Grow with Google and think, ‘Yes, I can do this.’</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Laurel Uhlig Hansen </p> <p class="business-aside-quote-title"> Co-Owner </p> </div> <p>For years, Laurel Uhlig Hansen worked as a nurse and a teacher; her husband, Jim, was a master goldsmith. In 2013, it was time for a change. The pair bought The Clock Shoppe in their hometown of Fort Wayne–one of the few dedicated clock repair shops in the state–with Jim bringing his love of fixing things to clock repair. Laurel joined in 2017 to run the business. “What I love most is helping our customers retain and restore their clocks, which often have great sentimental value,” says Laurel. The shop draws customers from near and far through word of mouth and through their Google Business Profile. That’s where they showcase positive reviews, and provide contact information and directions. “Our Business Profile allows me to communicate regularly through posts and updates, and field inquiries. The fact that our listing came at no cost was huge,” she says. And Gmail makes reaching customers easy. “Gmail has been so useful, because it’s very easy for me to type back a response as opposed to spending time on the phone,” Laurel notes.</p> <p>A self-described “tech newbie,” Laurel was initially wary of digital tools. But Google lowers the barrier for entry and has reinforced Laurel’s belief in lifelong learning. “I’ve benefited from a number of interesting webinars through Grow with Google,” she says. “Every time I learn more of the ‘techy’ tools, I feel better about learning more yet.” Today Jim, Laurel, and their “watchdog,” Mooch, are there to lend a helping hand to their community. They have plans to partner with organizations to reach refugees, veterans, and members of underserved communities who could apply their talents to clock repair. “There will always be a time where people will rely on clocks that do not need a battery,” says Laurel. “In a world that often seems transactional, I love being able to offer the kind and respectful service that I like to receive.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#smoking-goose"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w1200-rw 2x, https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w1200-rj 2x, https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w1024-rw 2x, https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w1024-rj 2x, https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w3400-rw 2x, https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w3400-rj 2x, https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A=w1700-rj" class="state-business-tab__image" alt="Smoking Goose"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Smoking Goose </h3> <p>Location: Indianapolis, Indiana <br> Website: https://www.smokinggoose.com/ <br> 43 employees</p> <p><p>High school sweethearts Chris and Mollie Eley are committed to tradition. In 2011, Smoking Goose was hatched in Indianapolis out of their gourmet grocery, Goose The Market, to showcase Chris’s expertise in traditional butchery and charcuterie. What began as a local wholesale supplier of cured and smoked meats, salumi, and sausages now offers unique delicacies like blackberry duck salame or pig and fig terrine in all 50 states. Goose’s Narration Director Corrie Cook says traditional techniques and humanely raised animals set them apart: “Seam butchering by hand, curing without compound nitrates, smoking over real wood, and letting time and salt work their magic mean a lot to our customers.” The team uses Google Ads and Google Maps to spread the word about their products. “We make a public map with our wholesale restaurant and market partners on it, so people can zoom in and find what’s closest,” Corrie says.</p> <p>Smoking Goose eventually invested in a website for public sales, and Public Smokehouse–their new retail shop–joined the Goose flock in 2019. This offset a pandemic-related slump in wholesale orders, and positioned them nicely for the meteoric rise in charcuterie board popularity. Retail sales jumped 85-90 percent from 2019 to 2020, as customers discovered their 40+ meat varieties, and over 500 pairing items like cheese, pickles, and jam. Goose informs folks about specials, hours, and hiring with their Business Profile on Google; Corrie calls it “the go-to spot for all tidbits of information.” Amid the surge in orders and queries, Gmail aliases–separate email addresses that forward to a central account–keep the team organized so they can focus on what matters most: offering quality, artisanal charcuterie. “It takes more training, time, and patience,” Corrie says, “but customers value the flavor that’s only possible because we respect tradition and don’t cut corners.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="smoking-goose"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-7edb454 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-7edb454 { background-image: url(https://lh3.googleusercontent.com/SJAMdy0Dbzf2CbZ4AttWNpmkEgZuNthePduij7F1zsPa_v7cxFLA_Tw-Ftr8b2bHsdDlA604Gtn0ek5d4PoLBLHuXs5nZWXyxp_-z9nvQotYpnuB2w=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-7edb454 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-7edb454 { background-image: url(https://lh3.googleusercontent.com/SJAMdy0Dbzf2CbZ4AttWNpmkEgZuNthePduij7F1zsPa_v7cxFLA_Tw-Ftr8b2bHsdDlA604Gtn0ek5d4PoLBLHuXs5nZWXyxp_-z9nvQotYpnuB2w=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-7edb454 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-7edb454 { background-image: url(https://lh3.googleusercontent.com/SJAMdy0Dbzf2CbZ4AttWNpmkEgZuNthePduij7F1zsPa_v7cxFLA_Tw-Ftr8b2bHsdDlA604Gtn0ek5d4PoLBLHuXs5nZWXyxp_-z9nvQotYpnuB2w=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-7edb454"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Smoking Goose case study" data-image="https://lh3.googleusercontent.com/AO54FTAX-wIjIEOgYigbiDdbbEz3jhFTr_vjz9jVi9IgxIy476KHnlIYLnniBdf-if3WCPOeh9raRRRjacUMORnjHwrtK3XJfDWUMObdhOnM3RKdx3A"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Being able to add Products and Updates to our Google Business Profile that will then come up in people’s searches has been really, really helpful.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Corrie Cook </p> <p class="business-aside-quote-title"> Narration Director </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> <a href="https://www.google.com/gmail/about?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Gmail </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Smoking Goose </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Indianapolis, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.smokinggoose.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.smokinggoose.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 43 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Being able to add Products and Updates to our Google Business Profile that will then come up in people’s searches has been really, really helpful.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Corrie Cook </p> <p class="business-aside-quote-title"> Narration Director </p> </div> <p>High school sweethearts Chris and Mollie Eley are committed to tradition. In 2011, Smoking Goose was hatched in Indianapolis out of their gourmet grocery, Goose The Market, to showcase Chris’s expertise in traditional butchery and charcuterie. What began as a local wholesale supplier of cured and smoked meats, salumi, and sausages now offers unique delicacies like blackberry duck salame or pig and fig terrine in all 50 states. Goose’s Narration Director Corrie Cook says traditional techniques and humanely raised animals set them apart: “Seam butchering by hand, curing without compound nitrates, smoking over real wood, and letting time and salt work their magic mean a lot to our customers.” The team uses Google Ads and Google Maps to spread the word about their products. “We make a public map with our wholesale restaurant and market partners on it, so people can zoom in and find what’s closest,” Corrie says.</p> <p>Smoking Goose eventually invested in a website for public sales, and Public Smokehouse–their new retail shop–joined the Goose flock in 2019. This offset a pandemic-related slump in wholesale orders, and positioned them nicely for the meteoric rise in charcuterie board popularity. Retail sales jumped 85-90 percent from 2019 to 2020, as customers discovered their 40+ meat varieties, and over 500 pairing items like cheese, pickles, and jam. Goose informs folks about specials, hours, and hiring with their Business Profile on Google; Corrie calls it “the go-to spot for all tidbits of information.” Amid the surge in orders and queries, Gmail aliases–separate email addresses that forward to a central account–keep the team organized so they can focus on what matters most: offering quality, artisanal charcuterie. “It takes more training, time, and patience,” Corrie says, “but customers value the flavor that’s only possible because we respect tradition and don’t cut corners.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#pattern"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w1200-rw 2x, https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w1200-rj 2x, https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w1024-rw 2x, https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w1024-rj 2x, https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w3400-rw 2x, https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w3400-rj 2x, https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw=w1700-rj" class="state-business-tab__image" alt="PATTERN"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> PATTERN </h3> <p>Location: Indianapolis, Indiana <br> Website: http://www.patternindy.com/ <br> 8 employees</p> <p><p>In 2010, commercial photographer Polina Osherov met with a group of local fashion designers, lamenting that Indianapolis didn’t have more of a fashion scene. It wasn’t for lack of creative talent. With Polina leading the charge, the group decided to ignite the region’s fashion industry themselves, launching a nonprofit aptly named PATTERN. Since their founding, PATTERN has evolved into a media company, creative agency, print magazine, talent incubator, and an economic development engine. “We have grown to embrace the creative economy overall, not just fashion, [including] all the digital and nontraditional art expressions—things that don't belong necessarily in an art museum or an orchestra,” she says. From the start, Google Ad Grants helped Polina spread the word, promoting the organization’s events, educational programs, and internships/fellowships, as well as advertising magazine subscriptions. Now, PATTERN has 35 employees, volunteers, and interns, and 2,050 members across the Midwest.</p> <p>In March 2020, PATTERN opened StitchWorks, a sewing facility that provides production services to apparel designers. Weeks later, an area hospital asked Polina if her group could make gowns to meet the urgent need for PPE brought on by COVID-19. Her answer? “Hell, yes!” Polina hired 100 sewers to make 5,000 gowns—and counting. PATTERN’s Google Ads and Business Profile on Google helped put StitchWorks on the map. “We’re being found by independent designers who are looking to have things made, everything from leather bags to hoodies to pillowcases,” she says. “About 90 percent of our clients find us by searching on Google.” Though the pandemic closed down PATTERN’s in-person events, their sewing business remains brisk. In 2021, PATTERN plans to launch an industrial sewing certificate program to bring skilled workers into the local jobs pipeline. They’re also opening a virtual events studio. Says Polina, “We’re super excited to get back to doing events with our community.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="pattern"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-70d775e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-70d775e { background-image: url(https://lh3.googleusercontent.com/KbSorqqWpUdJKkr9wmx-vYYrAeTjw9KW7znTvfvIZ7qIUntSHltMIGy2NjqxIMmdoMhJteo9c2rtELU1arlHuuJ7gam6AtnR4Akx_WY=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-70d775e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-70d775e { background-image: url(https://lh3.googleusercontent.com/KbSorqqWpUdJKkr9wmx-vYYrAeTjw9KW7znTvfvIZ7qIUntSHltMIGy2NjqxIMmdoMhJteo9c2rtELU1arlHuuJ7gam6AtnR4Akx_WY=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-70d775e { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-70d775e { background-image: url(https://lh3.googleusercontent.com/KbSorqqWpUdJKkr9wmx-vYYrAeTjw9KW7znTvfvIZ7qIUntSHltMIGy2NjqxIMmdoMhJteo9c2rtELU1arlHuuJ7gam6AtnR4Akx_WY=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-70d775e"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="PATTERN case study" data-image="https://lh3.googleusercontent.com/5QWEaN7wKx2vSyOr9I2Tikrveso_-UElKeXkFEUtdGhCtIXrYgqzMCuqgZYZAqcaNvHc_dIxo4nJPBozW_J0NQ7UF2PvXJBTCyvYdw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ad Grants is a huge resource for a nonprofit like us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Polina Osherov </p> <p class="business-aside-quote-title"> Executive Director </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://www.google.com/grants/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ad Grants </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> PATTERN </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Indianapolis, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://http://www.patternindy.com/ class="business-main-website-link" target="_blank" rel="noopener"> http://www.patternindy.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 8 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ad Grants is a huge resource for a nonprofit like us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Polina Osherov </p> <p class="business-aside-quote-title"> Executive Director </p> </div> <p>In 2010, commercial photographer Polina Osherov met with a group of local fashion designers, lamenting that Indianapolis didn’t have more of a fashion scene. It wasn’t for lack of creative talent. With Polina leading the charge, the group decided to ignite the region’s fashion industry themselves, launching a nonprofit aptly named PATTERN. Since their founding, PATTERN has evolved into a media company, creative agency, print magazine, talent incubator, and an economic development engine. “We have grown to embrace the creative economy overall, not just fashion, [including] all the digital and nontraditional art expressions—things that don't belong necessarily in an art museum or an orchestra,” she says. From the start, Google Ad Grants helped Polina spread the word, promoting the organization’s events, educational programs, and internships/fellowships, as well as advertising magazine subscriptions. Now, PATTERN has 35 employees, volunteers, and interns, and 2,050 members across the Midwest.</p> <p>In March 2020, PATTERN opened StitchWorks, a sewing facility that provides production services to apparel designers. Weeks later, an area hospital asked Polina if her group could make gowns to meet the urgent need for PPE brought on by COVID-19. Her answer? “Hell, yes!” Polina hired 100 sewers to make 5,000 gowns—and counting. PATTERN’s Google Ads and Business Profile on Google helped put StitchWorks on the map. “We’re being found by independent designers who are looking to have things made, everything from leather bags to hoodies to pillowcases,” she says. “About 90 percent of our clients find us by searching on Google.” Though the pandemic closed down PATTERN’s in-person events, their sewing business remains brisk. In 2021, PATTERN plans to launch an industrial sewing certificate program to bring skilled workers into the local jobs pipeline. They’re also opening a virtual events studio. Says Polina, “We’re super excited to get back to doing events with our community.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#jarhead-hauling"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w1200-rw 2x, https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w1200-rj 2x, https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w1024-rw 2x, https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w1024-rj 2x, https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w3400-rw 2x, https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w3400-rj 2x, https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw=w1700-rj" class="state-business-tab__image" alt="Jarhead Hauling and Junk Removal"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Jarhead Hauling and Junk Removal </h3> <p>Location: Fort Wayne, Indiana <br> Website: jarheadjunk.com <br> 4 employees</p> <p><p>After serving in the Marine Corps for 22 years, Master Sergeant Donald Emert transitioned to the private sector, where he worked in sales and marketing for a number of companies. But when his wife, Vivian, was diagnosed with metastatic breast cancer, he knew something had to change. “I wanted a better quality of life, and I didn’t want my wife to have to stress about her health condition,” said Donald. Donald and Vivian began looking for business ideas and found one in a place they didn’t expect: a pile of junk outside their house. “We had some junk and trash we had to haul away ourselves and thought maybe other people have the same problem,” Donald said. Once they had the idea, things moved quickly. They came up with a company name, bought their first truck and trailer, and launched a website. “We realized it was imperative to not just have a user-friendly website, but to be visible,” said Vivian, who had previous experience working in digital marketing. “We went to Google, put in our business name, and saw we were on page two. And that’s when the light bulb came on in both our heads — how do we get to page one?”</p> <p>Jarhead Hauling and Junk Removal began running Google Ads campaigns in May 2018. “Our growth really came about when we started using Google Ads,” said Donald. “It was like a light switch. I went from hardly any phone calls to having to resign from the company I was working for at the time.” According to Vivian, 90% of the company’s business comes from Google Ads. Jarhead Hauling and Junk Removal also uses Google My Business to make it easy for customers to view its business hours and contact information. “Our success can be attributed to Google Ads and staying on top of our business profile on Google to make sure everything on there is relevant.”</p> <p>With the help of Google Ads, Jarhead Hauling and Junk Removal saw 8X year-over-year revenue growth — and it shows no signs of slowing down. The Emerts recently added another branch in the nearby city of Lafayette and hope to open six more locations to be managed by other veterans. “We’ll pay for the ads and do the logos, and they’ll keep the majority of the profit,” said Donald. “We don’t want to get rich off them. We want to help them.” Today, the Emerts are happy to report that Vivian’s cancer is in remission as she continues to be an integral part of the company’s success. “When my wife and I started this business, our motivating factor was a better quality of life for our family, and it feels really good to say we’ve achieved that,” concluded Donald. “We want to do the same for other veterans.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="jarhead-hauling"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Jarhead Hauling and Junk Removal case study" data-image="https://lh3.googleusercontent.com/6dzROI4wrl6DaTUqrEYZt1qi0PY1zhy-U73t3VwiWBla7EvXDpbr6260Buz3EeUvTXrQwu1fOGLvChI1Ohh4_OwtPXsFQOwj4hwpONw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our growth really came about when we started using Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Donald Emert </p> <p class="business-aside-quote-title"> Owner </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Jarhead Hauling and Junk Removal </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Fort Wayne, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://jarheadjunk.com class="business-main-website-link" target="_blank" rel="noopener"> jarheadjunk.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 4 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our growth really came about when we started using Google Ads.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Donald Emert </p> <p class="business-aside-quote-title"> Owner </p> </div> <p>After serving in the Marine Corps for 22 years, Master Sergeant Donald Emert transitioned to the private sector, where he worked in sales and marketing for a number of companies. But when his wife, Vivian, was diagnosed with metastatic breast cancer, he knew something had to change. “I wanted a better quality of life, and I didn’t want my wife to have to stress about her health condition,” said Donald. Donald and Vivian began looking for business ideas and found one in a place they didn’t expect: a pile of junk outside their house. “We had some junk and trash we had to haul away ourselves and thought maybe other people have the same problem,” Donald said. Once they had the idea, things moved quickly. They came up with a company name, bought their first truck and trailer, and launched a website. “We realized it was imperative to not just have a user-friendly website, but to be visible,” said Vivian, who had previous experience working in digital marketing. “We went to Google, put in our business name, and saw we were on page two. And that’s when the light bulb came on in both our heads — how do we get to page one?”</p> <p>Jarhead Hauling and Junk Removal began running Google Ads campaigns in May 2018. “Our growth really came about when we started using Google Ads,” said Donald. “It was like a light switch. I went from hardly any phone calls to having to resign from the company I was working for at the time.” According to Vivian, 90% of the company’s business comes from Google Ads. Jarhead Hauling and Junk Removal also uses Google My Business to make it easy for customers to view its business hours and contact information. “Our success can be attributed to Google Ads and staying on top of our business profile on Google to make sure everything on there is relevant.”</p> <p>With the help of Google Ads, Jarhead Hauling and Junk Removal saw 8X year-over-year revenue growth — and it shows no signs of slowing down. The Emerts recently added another branch in the nearby city of Lafayette and hope to open six more locations to be managed by other veterans. “We’ll pay for the ads and do the logos, and they’ll keep the majority of the profit,” said Donald. “We don’t want to get rich off them. We want to help them.” Today, the Emerts are happy to report that Vivian’s cancer is in remission as she continues to be an integral part of the company’s success. “When my wife and I started this business, our motivating factor was a better quality of life for our family, and it feels really good to say we’ve achieved that,” concluded Donald. “We want to do the same for other veterans.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#janus-motorcycles"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w1200-rw 2x, https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w1200-rj 2x, https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w1024-rw 2x, https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w1024-rj 2x, https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w3400-rw 2x, https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w3400-rj 2x, https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw=w1700-rj" class="state-business-tab__image" alt="Janus Motorcycles"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Janus Motorcycles </h3> <p>Location: Goshen, Indiana <br> Website: www.janusmotorcycles.com <br> 15 employees</p> <p><p>Richard Worsham and Devin Biek have long shared a passion for quality, lightweight motorcycles. “Our friendship is built on it. We both had been involved in that culture for years, restoring vintage mopeds,” Richard shares. After years of imagining their dream bike, the two decided to build one of their own. "We were just so captivated by the idea of building these little machines,” Devin says. Their first production model was the Halcyon 50, “a motorcycle unlike any other,” he describes. Time-tested style made the Halcyon an eye-catching machine, while its modern and lightweight design provided riders with a thrilling experience that was altogether unique in American bikes. Propelled by the support of their local community, the friends founded Janus Motorcycles in 2011 to share their craftsmanship with fans around the world.</p> <p>Janus Motorcycles is unlike traditional vehicle manufacturers. They sell their bikes directly to customers online, instead of through a dealer network. “If you had given Henry Ford the opportunity to be online, with the marketing and exposure the Internet provides, I don't think he would’ve chosen to sell through dealerships either,” says Marketing Director Grant Longenbaugh. The company uses AdWords, Google’s advertising program, to market their bikes to motorcycle enthusiasts across the country. “About 50 percent of our online interest is driven by AdWords,” he adds. Google Analytics equips them with the digital insights to fine-tune their marketing and online presence. And through their YouTube channel, interested customers can follow every step of a Janus bike’s journey, from design, to prototyping, to production. “YouTube is the unsung hero of our business,” Grant explains. “It’s a substantial part of how people get to know us, feel a level of comfort with us, and trust us to make their motorcycles.”</p> <p>Last year, about 90 percent of Janus’s marketing budget went to digital. The rest, Grant jokes, “was spent buying donuts and coffee to get people to come in for test drives.” The company now offers three different models and is on track to build 200 bikes this year. They make all of their fabricated parts within 20 miles of their facility and source their specialty parts, such as the engine and brakes, from the best suppliers they can find. “We’re committed to being open and personable, just as our motorcycles are accessible and understandable. That’s especially important since so much of our customer interaction is through virtual channels. If we’re successful, we’ll be able to maintain a meaningful and sincere brand as we continue to grow,” says Richard.</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="janus-motorcycles"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Janus Motorcycles case study" data-image="https://lh3.googleusercontent.com/xoSteo8zW-ynsCQ8a4IOLYihbBxynd_cJc84T6xc-f-qq8bL_fiX4GibeF1vHm7UwGmyHSguj-73K2hhXAOZGhJYU4B8MY3ie-BtGw"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" tabindex="0" data-video="zlcv2FNWp88" data-business-name="Janus Motorcycles"> Watch their story <svg role="presentation" aria-hidden="true" class="glue-icon "> <use xlink:href="#play-circle-filled"></use> </svg> </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The only way we can do what we do without a dealer network is with the Internet.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Richard Worsham </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Janus Motorcycles </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Goshen, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.janusmotorcycles.com class="business-main-website-link" target="_blank" rel="noopener"> www.janusmotorcycles.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 15 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The only way we can do what we do without a dealer network is with the Internet.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Richard Worsham </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <p>Richard Worsham and Devin Biek have long shared a passion for quality, lightweight motorcycles. “Our friendship is built on it. We both had been involved in that culture for years, restoring vintage mopeds,” Richard shares. After years of imagining their dream bike, the two decided to build one of their own. "We were just so captivated by the idea of building these little machines,” Devin says. Their first production model was the Halcyon 50, “a motorcycle unlike any other,” he describes. Time-tested style made the Halcyon an eye-catching machine, while its modern and lightweight design provided riders with a thrilling experience that was altogether unique in American bikes. Propelled by the support of their local community, the friends founded Janus Motorcycles in 2011 to share their craftsmanship with fans around the world.</p> <p>Janus Motorcycles is unlike traditional vehicle manufacturers. They sell their bikes directly to customers online, instead of through a dealer network. “If you had given Henry Ford the opportunity to be online, with the marketing and exposure the Internet provides, I don't think he would’ve chosen to sell through dealerships either,” says Marketing Director Grant Longenbaugh. The company uses AdWords, Google’s advertising program, to market their bikes to motorcycle enthusiasts across the country. “About 50 percent of our online interest is driven by AdWords,” he adds. Google Analytics equips them with the digital insights to fine-tune their marketing and online presence. And through their YouTube channel, interested customers can follow every step of a Janus bike’s journey, from design, to prototyping, to production. “YouTube is the unsung hero of our business,” Grant explains. “It’s a substantial part of how people get to know us, feel a level of comfort with us, and trust us to make their motorcycles.”</p> <p>Last year, about 90 percent of Janus’s marketing budget went to digital. The rest, Grant jokes, “was spent buying donuts and coffee to get people to come in for test drives.” The company now offers three different models and is on track to build 200 bikes this year. They make all of their fabricated parts within 20 miles of their facility and source their specialty parts, such as the engine and brakes, from the best suppliers they can find. “We’re committed to being open and personable, just as our motorcycles are accessible and understandable. That’s especially important since so much of our customer interaction is through virtual channels. If we’re successful, we’ll be able to maintain a meaningful and sincere brand as we continue to grow,” says Richard.</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#weathervane-shoppe"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w1200-rw 2x, https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w1200-rj 2x, https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w1024-rw 2x, https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w1024-rj 2x, https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w3400-rw 2x, https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w3400-rj 2x, https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA=w1700-rj" class="state-business-tab__image" alt="Weathervane Shoppe"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Weathervane Shoppe </h3> <p>Location: Granger, Indiana <br> Website: www.weathervane.com <br> Weathervane Shoppe sells 800+ products annually</p> <p><p>Borrowing $1,000 to buy their initial supplies, Nicholas Falletta and his wife began selling handcrafted weathervanes in 1986 from the back of a van at arts-and-crafts fairs and flea markets across Indiana, Michigan, and Illinois. Ten years later, they gradually shifted their sales focus from their van to the Internet. “Let's face it. If you're not on the Internet today, business would be lacking greatly in the future,” Nicholas says. Weathervane Shoppe got online very early and “was one of the first to ever sell weathervanes on the Internet.” Today they’ve expanded their business to over 1,400 unique products, including cupolas, roof vents, chimney caps, and finials. They manufacture custom designs in Indiana, work with vendors across the country, and sell to customers all throughout the U.S. and Canada.</p> <p>Nicholas uses the Internet to share his products with consumers all across the continent. “The Internet has changed the face of retail by eliminating geographical barriers,” he explains. AdWords, Google's advertising program, accounts for about 50 percent of his sales. Google Analytics delivers valuable insights on his customer base—for instance, half of Weathervane Shoppe’s website traffic is from mobile devices. Google Search Console helps with monitoring the website's presence in Google Search results, and Gmail keeps him connected with vendors and customers. Thanks to all of these digital tools, Nicholas says he is able to offer customers “the most exceptional service they can possibly find from anybody.”</p> <p>As an American entrepreneur, Nicholas has always known which way the wind was blowing for his unique small business. “Weathervane Shoppe was never meant to grow into one of those huge big-box stores with a bunch of employees,” he says. But the company has provided a great deal of customer satisfaction for over three decades and continues to create opportunities for vendors in Indiana and across the U.S. “For a semi-retired 71-year-old to have that kind of impact is amazing,” he adds. Nicholas has proudly sold weathervanes, cupolas, and other roof products to the children of his original customers. “And I expect I will be selling to their grandkids before I'm gone.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="weathervane-shoppe"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Weathervane Shoppe case study" data-image="https://lh3.googleusercontent.com/d4cT9nTL33mzTyOjUJSXopxwK7zbxXf6CLi92pimGr4koPMaS87KYqt6qvy0x5EYT2jVdQdIl3kzC5_NBvn1jhsKz0o0AjXZVDwUvA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet is opening up many more doors for entrepreneurs.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Nicholas Falletta </p> <p class="business-aside-quote-title"> President </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Weathervane Shoppe </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Granger, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.weathervane.com class="business-main-website-link" target="_blank" rel="noopener"> www.weathervane.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Weathervane Shoppe sells 800+ products annually </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>The Internet is opening up many more doors for entrepreneurs.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Nicholas Falletta </p> <p class="business-aside-quote-title"> President </p> </div> <p>Borrowing $1,000 to buy their initial supplies, Nicholas Falletta and his wife began selling handcrafted weathervanes in 1986 from the back of a van at arts-and-crafts fairs and flea markets across Indiana, Michigan, and Illinois. Ten years later, they gradually shifted their sales focus from their van to the Internet. “Let's face it. If you're not on the Internet today, business would be lacking greatly in the future,” Nicholas says. Weathervane Shoppe got online very early and “was one of the first to ever sell weathervanes on the Internet.” Today they’ve expanded their business to over 1,400 unique products, including cupolas, roof vents, chimney caps, and finials. They manufacture custom designs in Indiana, work with vendors across the country, and sell to customers all throughout the U.S. and Canada.</p> <p>Nicholas uses the Internet to share his products with consumers all across the continent. “The Internet has changed the face of retail by eliminating geographical barriers,” he explains. AdWords, Google's advertising program, accounts for about 50 percent of his sales. Google Analytics delivers valuable insights on his customer base—for instance, half of Weathervane Shoppe’s website traffic is from mobile devices. Google Search Console helps with monitoring the website's presence in Google Search results, and Gmail keeps him connected with vendors and customers. Thanks to all of these digital tools, Nicholas says he is able to offer customers “the most exceptional service they can possibly find from anybody.”</p> <p>As an American entrepreneur, Nicholas has always known which way the wind was blowing for his unique small business. “Weathervane Shoppe was never meant to grow into one of those huge big-box stores with a bunch of employees,” he says. But the company has provided a great deal of customer satisfaction for over three decades and continues to create opportunities for vendors in Indiana and across the U.S. “For a semi-retired 71-year-old to have that kind of impact is amazing,” he adds. Nicholas has proudly sold weathervanes, cupolas, and other roof products to the children of his original customers. “And I expect I will be selling to their grandkids before I'm gone.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#school-on-wheels"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w1200-rw 2x, https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w1200-rj 2x, https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w1024-rw 2x, https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w1024-rj 2x, https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w3400-rw 2x, https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w3400-rj 2x, https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY=w1700-rj" class="state-business-tab__image" alt="School on Wheels"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- Indiana"> Economic Impact --- Indiana </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> School on Wheels </h3> <p>Location: Indianapolis, Indiana <br> Website: www.indyschoolonwheels.org <br> 21 employees</p> <p><p>As a school social worker, Sally Bindley witnessed firsthand the impact of poverty and homelessness on children's ability to learn. "A lot of services focused on kids' social needs but weren't focusing on their educational needs," she says. After talking with staff at homeless shelters and advocacy agencies, Sally sprang into action. “I grabbed my mom and my best friend, and she grabbed her mom, and we went to a shelter and said, 'We can start tutoring your kids.' It grew organically from there." Sally founded the nonprofit School on Wheels in 2001 to connect volunteer tutors with children experiencing homelessness in Indianapolis. The organization has since grown to include over 400 volunteers who provide one-on-one tutoring for children grades K–12 in nine shelters and four public schools. They also equip parents to become their children's best educational advocates.</p> <p>AdWords, Google's advertising program, has helped this nonprofit grow. "AdWords allows us to do a multitude of different things," says Sally, “such as finding volunteers, bringing in donations, and promoting our curriculum.” They also use Google Analytics to see where web visitors are coming from. And their YouTube channel includes tips for tutors on engaging children as well as videos to raise awareness about families experiencing homelessness. “People don't really realize that homelessness is a problem,” Sally explains. “Google tools help us reach more people and show them that this is an issue. The more people know, the more they’ll be part of the solution.”</p> <p>School on Wheels today hopes to break the cycle of homelessness and “eventually go out of business” as a result of doing so. With numerous success stories of their students going on to college and pursuing rewarding careers, their hope is becoming more and more of a reality. “We’re really making a lasting impact on these children’s lives,” Sally remarks. Google helps Sally further that impact by enabling the organization to reach more volunteers, partners, and donors—and serve more children and families—while remaining a lean operation. “We couldn't do this using the phone and pieces of paper,” she says. “This could only happen through the use of technology.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="school-on-wheels"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="School on Wheels case study" data-image="https://lh3.googleusercontent.com/2Z9v6yoKyXP7KFvDzXdUCzhXrJlRneDB4l-AMmeD8e9TwppWJlzpWWM_aw9dYYEbMB_eZE2hUaWAO69osBf6ESfqQ1yTrW5Lik5EYtY"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Because of the web, we’re able to have a bigger impact in our community. It has revolutionized the way we operate.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sally Bindley </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> School on Wheels </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Indianapolis, Indiana </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.indyschoolonwheels.org class="business-main-website-link" target="_blank" rel="noopener"> www.indyschoolonwheels.org </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 21 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Because of the web, we’re able to have a bigger impact in our community. It has revolutionized the way we operate.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Sally Bindley </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>As a school social worker, Sally Bindley witnessed firsthand the impact of poverty and homelessness on children's ability to learn. "A lot of services focused on kids' social needs but weren't focusing on their educational needs," she says. After talking with staff at homeless shelters and advocacy agencies, Sally sprang into action. “I grabbed my mom and my best friend, and she grabbed her mom, and we went to a shelter and said, 'We can start tutoring your kids.' It grew organically from there." Sally founded the nonprofit School on Wheels in 2001 to connect volunteer tutors with children experiencing homelessness in Indianapolis. The organization has since grown to include over 400 volunteers who provide one-on-one tutoring for children grades K–12 in nine shelters and four public schools. They also equip parents to become their children's best educational advocates.</p> <p>AdWords, Google's advertising program, has helped this nonprofit grow. "AdWords allows us to do a multitude of different things," says Sally, “such as finding volunteers, bringing in donations, and promoting our curriculum.” They also use Google Analytics to see where web visitors are coming from. And their YouTube channel includes tips for tutors on engaging children as well as videos to raise awareness about families experiencing homelessness. “People don't really realize that homelessness is a problem,” Sally explains. “Google tools help us reach more people and show them that this is an issue. The more people know, the more they’ll be part of the solution.”</p> <p>School on Wheels today hopes to break the cycle of homelessness and “eventually go out of business” as a result of doing so. With numerous success stories of their students going on to college and pursuing rewarding careers, their hope is becoming more and more of a reality. “We’re really making a lasting impact on these children’s lives,” Sally remarks. Google helps Sally further that impact by enabling the organization to reach more volunteers, partners, and donors—and serve more children and families—while remaining a lean operation. “We couldn't do this using the phone and pieces of paper,” she says. “This could only happen through the use of technology.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-ab10351 { background-position: center; 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} @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-60583fc { background-image: url(https://lh3.googleusercontent.com/wNnBhKA-G-Nb0MmGJfERAUzRo0b-QNYPwSonpHhPtwVDhctJ6qPM1CgjJlPG3iYPMXYxmaPSzzkWlW-uHD5Vq4BS-ph-yNJiA55EjIwYq8hdprZzEU6l=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-60583fc { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-60583fc { background-image: url(https://lh3.googleusercontent.com/wNnBhKA-G-Nb0MmGJfERAUzRo0b-QNYPwSonpHhPtwVDhctJ6qPM1CgjJlPG3iYPMXYxmaPSzzkWlW-uHD5Vq4BS-ph-yNJiA55EjIwYq8hdprZzEU6l=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-60583fc { background-image: url(https://lh3.googleusercontent.com/wNnBhKA-G-Nb0MmGJfERAUzRo0b-QNYPwSonpHhPtwVDhctJ6qPM1CgjJlPG3iYPMXYxmaPSzzkWlW-uHD5Vq4BS-ph-yNJiA55EjIwYq8hdprZzEU6l=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-60583fc"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Speeko </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Chicago, Illinois </p> </div> <p class="state-explore-card-quote"> <q>AI tools are putting the power of innovation into the hands of every entrepreneur. I’ve never experienced such a transformative technology.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Nico Aguilar </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/il/#speeko" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-62bb974 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-62bb974 { background-image: url(https://lh3.googleusercontent.com/McusbdAP6kgNUkihkc9aYCssUU6HU6V-gYNU0cqe-ocD3s7VpjQUoydbNXUEfAVK5CknV6dfh8SkdNB85WzhZscnLG7doWofoz-tv6JgPN-c5q5k8k8=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-62bb974 { background-image: url(https://lh3.googleusercontent.com/McusbdAP6kgNUkihkc9aYCssUU6HU6V-gYNU0cqe-ocD3s7VpjQUoydbNXUEfAVK5CknV6dfh8SkdNB85WzhZscnLG7doWofoz-tv6JgPN-c5q5k8k8=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-62bb974 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-62bb974 { background-image: url(https://lh3.googleusercontent.com/McusbdAP6kgNUkihkc9aYCssUU6HU6V-gYNU0cqe-ocD3s7VpjQUoydbNXUEfAVK5CknV6dfh8SkdNB85WzhZscnLG7doWofoz-tv6JgPN-c5q5k8k8=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-62bb974 { background-image: url(https://lh3.googleusercontent.com/McusbdAP6kgNUkihkc9aYCssUU6HU6V-gYNU0cqe-ocD3s7VpjQUoydbNXUEfAVK5CknV6dfh8SkdNB85WzhZscnLG7doWofoz-tv6JgPN-c5q5k8k8=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-62bb974 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-62bb974 { background-image: url(https://lh3.googleusercontent.com/McusbdAP6kgNUkihkc9aYCssUU6HU6V-gYNU0cqe-ocD3s7VpjQUoydbNXUEfAVK5CknV6dfh8SkdNB85WzhZscnLG7doWofoz-tv6JgPN-c5q5k8k8=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-62bb974 { background-image: url(https://lh3.googleusercontent.com/McusbdAP6kgNUkihkc9aYCssUU6HU6V-gYNU0cqe-ocD3s7VpjQUoydbNXUEfAVK5CknV6dfh8SkdNB85WzhZscnLG7doWofoz-tv6JgPN-c5q5k8k8=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-62bb974"> </div> <style> .state-explore-card-image-03d23df { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-03d23df { background-image: url(https://lh3.googleusercontent.com/y75PmARJztFkJRVzNs5n2EL7xws4xd4VtFX5--OIIgk29i61WPS-0_E6YzVmIJuvlYsmSdWlCszUyjZaf4ZB1e3hm2u9yWQ2Q09MC2y2bD6Lz9imI8M=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-03d23df { background-image: url(https://lh3.googleusercontent.com/y75PmARJztFkJRVzNs5n2EL7xws4xd4VtFX5--OIIgk29i61WPS-0_E6YzVmIJuvlYsmSdWlCszUyjZaf4ZB1e3hm2u9yWQ2Q09MC2y2bD6Lz9imI8M=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-03d23df { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-03d23df { background-image: url(https://lh3.googleusercontent.com/y75PmARJztFkJRVzNs5n2EL7xws4xd4VtFX5--OIIgk29i61WPS-0_E6YzVmIJuvlYsmSdWlCszUyjZaf4ZB1e3hm2u9yWQ2Q09MC2y2bD6Lz9imI8M=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-03d23df { background-image: url(https://lh3.googleusercontent.com/y75PmARJztFkJRVzNs5n2EL7xws4xd4VtFX5--OIIgk29i61WPS-0_E6YzVmIJuvlYsmSdWlCszUyjZaf4ZB1e3hm2u9yWQ2Q09MC2y2bD6Lz9imI8M=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-03d23df"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Hush </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Detroit, Michigan </p> </div> <p class="state-explore-card-quote"> <q>Google Ads is incredibly important because it allows us to place ourselves more broadly, where we wouldn't otherwise be considered. That helps us generate leads.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Mykolas Rambus </p> <p class="state-explore-card-quote-title"> Co-founder & CEO </p> <a href="/state/mi/#hush" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-bbbd2f3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-bbbd2f3 { background-image: url(https://lh3.googleusercontent.com/UzqoOEG349I5F72cGj4aOn1fYQogtdnrtVNcHGYClDPYBjjHjmyCqi603-E4xe-sLYxLaAcx9FzpE6McbKtWm9PnMF_tJHJ-4tkVMEKtJJmaQ7pNsas=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-bbbd2f3 { background-image: url(https://lh3.googleusercontent.com/UzqoOEG349I5F72cGj4aOn1fYQogtdnrtVNcHGYClDPYBjjHjmyCqi603-E4xe-sLYxLaAcx9FzpE6McbKtWm9PnMF_tJHJ-4tkVMEKtJJmaQ7pNsas=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-bbbd2f3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-bbbd2f3 { background-image: url(https://lh3.googleusercontent.com/UzqoOEG349I5F72cGj4aOn1fYQogtdnrtVNcHGYClDPYBjjHjmyCqi603-E4xe-sLYxLaAcx9FzpE6McbKtWm9PnMF_tJHJ-4tkVMEKtJJmaQ7pNsas=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-bbbd2f3 { background-image: url(https://lh3.googleusercontent.com/UzqoOEG349I5F72cGj4aOn1fYQogtdnrtVNcHGYClDPYBjjHjmyCqi603-E4xe-sLYxLaAcx9FzpE6McbKtWm9PnMF_tJHJ-4tkVMEKtJJmaQ7pNsas=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-bbbd2f3 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-bbbd2f3 { background-image: url(https://lh3.googleusercontent.com/UzqoOEG349I5F72cGj4aOn1fYQogtdnrtVNcHGYClDPYBjjHjmyCqi603-E4xe-sLYxLaAcx9FzpE6McbKtWm9PnMF_tJHJ-4tkVMEKtJJmaQ7pNsas=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-bbbd2f3 { background-image: url(https://lh3.googleusercontent.com/UzqoOEG349I5F72cGj4aOn1fYQogtdnrtVNcHGYClDPYBjjHjmyCqi603-E4xe-sLYxLaAcx9FzpE6McbKtWm9PnMF_tJHJ-4tkVMEKtJJmaQ7pNsas=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-bbbd2f3"> </div> <style> .state-explore-card-image-4d3dcdf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-4d3dcdf { background-image: url(https://lh3.googleusercontent.com/1JjeuWDEUWjFNxChiqkBaC3VdKeTa14JHn4dtyZtcwr9pZhvzDQWVUOhRHs56SjwV7-EdYVKRtig8e5dlNf3SIa0QbhsFOWGbeheXEUXE1PDCf2NJxE=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-4d3dcdf { background-image: url(https://lh3.googleusercontent.com/1JjeuWDEUWjFNxChiqkBaC3VdKeTa14JHn4dtyZtcwr9pZhvzDQWVUOhRHs56SjwV7-EdYVKRtig8e5dlNf3SIa0QbhsFOWGbeheXEUXE1PDCf2NJxE=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-4d3dcdf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-4d3dcdf { background-image: url(https://lh3.googleusercontent.com/1JjeuWDEUWjFNxChiqkBaC3VdKeTa14JHn4dtyZtcwr9pZhvzDQWVUOhRHs56SjwV7-EdYVKRtig8e5dlNf3SIa0QbhsFOWGbeheXEUXE1PDCf2NJxE=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-4d3dcdf { background-image: url(https://lh3.googleusercontent.com/1JjeuWDEUWjFNxChiqkBaC3VdKeTa14JHn4dtyZtcwr9pZhvzDQWVUOhRHs56SjwV7-EdYVKRtig8e5dlNf3SIa0QbhsFOWGbeheXEUXE1PDCf2NJxE=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-4d3dcdf"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Shelly Toles Plumbing </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Bagdad, Kentucky </p> </div> <p class="state-explore-card-quote"> <q>Most of our customers are finding us either by our trucks being branded or online through Google Business Profile.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Shelly Toles </p> <p class="state-explore-card-quote-title"> Owner </p> <a href="/state/ky/#shelly-toles-plumbing" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> <ol> <li> <h3>Speeko</h3> <q>AI tools are putting the power of innovation into the hands of every entrepreneur. I’ve never experienced such a transformative technology.</q> <p>Nico Aguilar</p> <p>Co-founder & CEO</p> <a href="/state/il/#speeko">Read story</a> </li> <li> <h3>Hush</h3> <q>Google Ads is incredibly important because it allows us to place ourselves more broadly, where we wouldn't otherwise be considered. That helps us generate leads.</q> <p>Mykolas Rambus</p> <p>Co-founder & CEO</p> <a href="/state/mi/#hush">Read story</a> </li> <li> <h3>Shelly Toles Plumbing</h3> <q>Most of our customers are finding us either by our trucks being branded or online through Google Business Profile.</q> <p>Shelly Toles</p> <p>Owner</p> <a href="/state/ky/#shelly-toles-plumbing">Read story</a> </li> </ol> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-resources"> <div class="resources-section glue-elevation-level-2"> <div class="eir-resources-carousel glue-page collapsed-resources"> <div class="glue-grid glue-spacer-4-bottom"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> Google offers a variety of resources to help businesses thrive </h2> </div> </div> <div class="resources-cta"> <a href="/resources" 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