SEO Case Study

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It's the enigma that makes digital marketers everywhere scratch their heads and wonder whether they'll ever succeed in driving relevant organic traffic to their websites. Well, don't worry! This SEO case study will help guide you through all the twists and turns of the SEO journey and show you how to increase organic traffic (also impressions). Let's take a look at what we can learn from this case study and get your website on the path </p> <div class="logo_plerdy"> <a href="/"></a> </div> </div> </label> <label class="Slide" for="Slide2" id="Slide2"> <div class="content content_true"> <div class="row_grafik"> <div class="col_grafik"> <p>If you are not satisfied with your website page ranking, you must know there are ways to fix its SEO. And we are going to share them with you in this case study. Primarily, you need to find out what SEO keywords are missing and enrich your content with them.</p> <p>This case study shows how to do it using three pages of the Plerdy website as examples. Familiarize yourself with the SEO case study to learn how we enhanced web ranking with keyword optimization and what SEO improvements we have achieved.</p> </div> </div> </div> </label> <label class="Slide" for="Slide3" id="Slide3"> <div class="content"> <div class="row_grafik"> <div class="col_grafik col_blue"> <h2 class="title_slide">The Problem of the Case Study</h2> <p>The cause of the case study was that some of the blog pages didn't perform as well as expected. The content was valuable and engaging, but it couldn't reach the target audience through organic search. The case study aimed at finding the right solution to the problem.</p> </div> <div class="col_grafik"> <h2 class="title_slide">The Solution to the Case Study Problem</h2> <p>Since there was no point in changing the articles drastically, we only optimized their SEO metrics to improve rankings. Our team used the Plerdy SEO Checker tool, Google Search Console, and Ahrefs to research gaps in keywords and analyze the search positions.</p> <p>Within the case study, after generating the list with missing keywords, our team naturally included them in the text by adding new sentences or paragraphs. This approach allowed us to SEO optimize the pages with minimum effort.</p> </div> </div> </div> </label> <label class="Slide" for="Slide4" id="Slide4"> <div class="content content_true"> <div class="row_grafik"> <h2 class="title_slide">The Achievements after SEO Improvements</h2> <div class="row_achievements"> <div class="col_achievements"> <span>From 33 to</span> <div>66</div> <span>increase in impressions across the optimized pages</span> </div> <div class="col_achievements"> <div>395</div> <span>total new keywords appeared on the optimized pages</span> </div> <div class="col_achievements"> <div>518</div> <span>keywords enhanced their positions on the optimized pages</span> </div> </div> </div> </div> </label> <label for="Slide5" id="Slide5"> <div class="content content_true"> <h2 class="title_slide">Step-by-Step Overview of SEO Optimization <span></span></h2> <p>To show you how to optimize website pages in this case study, our team has completed these steps. Follow our case-study guide to run an optimization for your website. </p> </div> </label> <label for="Slide6" id="Slide6"> <div class="content content_true"> <h2 class="title_slide">Initial settings and SEO keyword research</h2> <div class="row_grafik"> <div class="con_top"> <span class="num num_1">01</span> <div class="bl bl_1">Decide what pages you want to optimize</div> <span class="num num_2">02</span> <div class="bl bl_2"><a href="https://a.plerdy.com/auth/login">Go to the Plerdy account</a> or create one if you still don't have it</div> </div> <div class="con_bottom"> <span class="num num_3">03</span> <div class="bl bl_3"><span>Open SEO Checker -> Google Search Console</span><span class="bl_img_1"></span></div> </div> </div> </div> </label> <label class="Slide" for="Slide7" id="Slide7"> <div class="content content_true"> <div class="row_grafik"> <div class="col_grafik"> <div class="con_top"> <span class="num num_4">04</span> <div class="bl bl_4">Integrate the Google Search Console of your website with Plerdy </div> <div class="bl bl_img bl_img_4"></div> </div> <div class="con_top"> <span class="num num_5">05</span> <div class="bl bl_5">Click <b>Refresh data</b> after integration in the Google Search Console tab</div> <div class="bl bl_img bl_img_5"></div> </div> <div class="con_top"> <span class="num num_6">06</span> <div class="bl bl_6">Go to the <b>Page</b> tab</div> <div class="bl bl_img bl_img_6"></div> </div> </div> </div> </div> </label> <label class="Slide" for="Slide8" id="Slide8"> <div class="content content_true"> <div class="con_top"> <span class="num num_7">07</span> <div class="bl bl_7">Enter the necessary URL in the search field and click <b>Apply</b> </div> <div class="bl bl_img bl_img_7"></div> </div> <div class="con_bottom"> <div class="bl bl_8"><span>Click the result in the <b>Present in GSC, and absent on the page</b> column in the table</span><span class="bl_img_8"></span></div> <span class="num num_8">08</span> </div> </div> </label> <label class="Slide" for="Slide9" id="Slide9"> <div class="content content_true"> <div class="con_top"> <span class="num num_9">09</span> <div class="bl bl_9">You should see the keywords from the entered URL sorted by impressions </div> </div> <div class="con_bottom"> <div class="bl bl_img bl_img_9"></div> </div> </div> </label> <label class="Slide" for="Slide10" id="Slide10"> <div class="content content_true"> <div class="col_grafik"> <div class="con_top"> <span class="num num_10">10</span> <div class="bl bl_10">Find the lines with red words and copy them (These are the missing SEO keywords)</div> </div> <div class="con_top"> <span class="num num_11">11</span> <div class="bl bl_11">Focus on the keywords that have enough impressions</div> </div> </div> </div> </label> <label class="Slide" for="Slide11" id="Slide11"> <div class="content"> <div class="row_grafik"> <h2 class="title_slide">The Adding Keywords Part of the Case Study</h2> <p>Now that you have the SEO keywords, you need to add them to the text smoothly. Adding new sentences or paragraphs with keywords is the easiest way to optimize your text revealed in this SEO case study. Generally, it's better to adhere to the following rules:</p> <div class="row_bl_adding"> <div class="col_adding"> <span>Add one sentence for every keyword phrase</span> </div> <div class="col_adding"> <span>Review the existing text to add several paragraphs when appropriate</span> </div> <div class="col_adding"> <span>Avoid deleting existing content</span> </div> <div class="col_adding"> <span>Try to stay natural</span> </div> </div> </div> </div> </label> <label class="Slide" for="Slide12" id="Slide12"> <div class="content content_true"> <div class="row_grafik"> <h2 class="title_slide">Here is an example of keyword optimization for the SEO case study: </h2> <div class="block_img_12"> <img src="/wp-content/themes/twentytwenty/images/case_slide/bg_11.png" alt="" loading="lazy"> </div> <p>We've done this for three pages of our website and got the following results.</p> <div class="arrow_down"></div> </div> </div> </label> <label class="Slide slide_article" for="Slide13" id="Slide13"> <div class="content content_true"> <div class="row_grafik"> <h2 class="title_slide">Results</h2> <p>#1. Article <br>17 Tips How To Check Website Traffic</p> <p>The case study reveals an increase in clicks, impressions, and average position.</p> <div class="blocks"> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Total clicks</span> </div> <div class="row_num"> <span>24</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>9</span> <span>--</span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Total impressions</span> </div> <div class="row_num"> <span>77.4K</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>46.5K</span> <span>--</span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block col_white"> <div class="row_ch"> <i class="check"></i> <span>Average CTR</span> </div> <div class="row_num"> <span>0%</span> <span></span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>0%</span> <span></span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Average position</span> </div> <div class="row_num"> <span>34.7</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>52.5</span> <span>--</span> </div> <div class="row_date">4/14/22 - 4/26/22</div> <i class="quastion">?</i> </div> </div> </div> </div> </label> <label class="Slide slide_article_2" for="Slide14" id="Slide14"> <div class="content"> <div class="row_grafik"> <div class="gyre"> <div class="col_gyre"> <div class="small_gyre"> <div class="small_gyre_1"> <div>66</div> <span>increase in impressions</span> </div> <div class="small_gyre_2"> <div>84</div> <span>keywords from the web page enhanced ranking</span> </div> <div class="small_gyre_3"> <div>47</div> <span>new keywords appeared on the page</span> </div> </div> </div> <div class="col_gyre_img"></div> </div> </div> </div> </label> <label class="Slide slide_article" for="Slide15" id="Slide15"> <div class="content content_true"> <div class="row_grafik"> <p>#2. Article <br> Top 41 Best SEO Companies</p> <p>The case study proves that the page showed a significant increase in impressions in two weeks only.</p> <div class="blocks"> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Total clicks</span> </div> <div class="row_num"> <span>273</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>304</span> <span>--</span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Total impressions</span> </div> <div class="row_num"> <span>428K</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>265K</span> <span>--</span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block col_white"> <div class="row_ch"> <i class="check"></i> <span>Average CTR</span> </div> <div class="row_num"> <span>0.1%</span> <span></span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>0.1%</span> <span></span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Average position</span> </div> <div class="row_num"> <span>31.5</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>31.2</span> <span>--</span> </div> <div class="row_date">4/14/22 - 4/26/22</div> <i class="quastion">?</i> </div> </div> </div> </div> </label> <label class="Slide slide_article_2" for="Slide16" id="Slide16"> <div class="content"> <div class="row_grafik"> <div class="gyre"> <div class="col_gyre"> <div class="small_gyre"> <div class="small_gyre_1"> <div>61</div> <span>increase in impressions</span> </div> <div class="small_gyre_2"> <div>261</div> <span>keywords from the web page enhanced ranking</span> </div> <div class="small_gyre_3"> <div>218</div> <span>new keywords appeared on the page</span> </div> </div> </div> <div class="col_gyre_img"></div> </div> </div> </div> </label> <label class="Slide slide_article" for="Slide17" id="Slide17"> <div class="content content_true"> <div class="row_grafik"> <p>#3. Article <br>20 Bad Websites Design Examples</p> <p>The case study demonstrates that the total clicks and impressions on the web page considerably increased.</p> <div class="blocks"> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Total clicks</span> </div> <div class="row_num"> <span>2.71K</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>2.35K</span> <span>--</span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Total impressions</span> </div> <div class="row_num"> <span>44.8K</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>33.6K</span> <span>--</span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block col_white"> <div class="row_ch"> <i class="check"></i> <span>Average CTR</span> </div> <div class="row_num"> <span>6.1%</span> <span></span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>7%</span> <span></span> </div> <div class="row_date">4/14/22 -- 4/26/22</div> <i class="quastion">?</i> </div> <div class="col_block"> <div class="row_ch"> <i class="check checker"></i> <span>Average position</span> </div> <div class="row_num"> <span>22.4</span> <span>--</span> </div> <div class="row_date">4/28/22 - 5/10/22</div> <div class="row_num"> <span>15.7</span> <span>--</span> </div> <div class="row_date">4/14/22 - 4/26/22</div> <i class="quastion">?</i> </div> </div> </div> </div> </label> <label class="Slide slide_article_2" for="Slide18" id="Slide18"> <div class="content"> <div class="row_grafik"> <div class="gyre"> <div class="col_gyre"> <div class="small_gyre"> <div class="small_gyre_1"> <div>33</div> <span>increase in impressions</span> </div> <div class="small_gyre_2"> <div>173</div> <span>keywords from the web page enhanced ranking</span> </div> <div class="small_gyre_3"> <div>130</div> <span>new keywords appeared on the page</span> </div> </div> </div> <div class="col_gyre_img"></div> </div> </div> </div> </label> <label class="Slide" for="Slide19" id="Slide19"> <div class="content content_true"> <div class="row_grafik"> <div class="foot_top"> <div class="title_slide">Bottom line</div> </div> <p>This SEO case study has taught us that the key to success is to think outside the box. With a bit of creativity and a great strategy, we can increase our organic traffic and achieve our goals. What’s more, it isn’t too difficult; if an amateur like me can do it with minimal experience, anyone can! So go forth and conquer your SEO goals, you warrior of the web! The world of organic traffic awaits you!</p> </div> </div> </label> </div> </form> </div> <ul class="share-list" style="display:none;"> <li class="soc_share"> <span></span> </li> <li class="soc_f"> <a target="_blank" href='https://www.facebook.com/sharer.php?u=www.plerdy.com/seo-case-study/' onclick="ga('send', 'event', 'social', 'fb_share', 'https://www.plerdy.com/seo-case-study/');"></a> </li> <li class="soc_t"> <a target="_blank" href='https://twitter.com/intent/tweet?url=www.plerdy.com/seo-case-study/' data-counturl='https://dev.twitter.com/web/tweet-button' onclick="ga('send', 'event', 'social', 'twitter_share', 'https://www.plerdy.com/seo-case-study/');"> </a> </li> <li class="soc_l"> <a target="_blank" href='https://www.linkedin.com/shareArticle?url=www.plerdy.com/seo-case-study/' onclick="ga('send', 'event', 'social', 'LinkedIn_share', 'https://www.plerdy.com/seo-case-study/');"> </a> </li> <li class="soc_d"> <a target="_blank" 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SEO Case Study – Plerdy