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mc-multi-column-nav__navigation-parent">Commercial Rebates & Incentives Platform</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/global-treasury-intelligence" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5641">Global Treasury Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-intelligence-solutions" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7331">Portfolio Intelligence Solutions</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/business-card-acquisition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Business Card Acquisition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/success-planning-fintechs" 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menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty platforms </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty platforms </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/digital-disbursements" data-drupal-link-system-path="node/10656">Digital Disbursements</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/rewards" data-drupal-link-system-path="node/7711">Mastercard Rewards</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/offers" data-drupal-link-system-path="node/246">Offers</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sessionm" data-drupal-link-system-path="node/3786">SessionM</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-cardholder-services" data-drupal-link-system-path="node/406">Cardholder Services & Benefits </a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Personalization </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Personalization </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--active-trail primary-nav--menu--cta"> <a href="/en/capabilities/dynamic-yield" data-drupal-link-system-path="node/5291" class="is-active" aria-current="page">Dynamic Yield</a></li></ul></div></div></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Cyber solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Cyber solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/cyber-crisis-exercise" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Cyber Crisis Exercise</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-front" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5701">Cyber Front</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8701">Cyber Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-quant" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/2201">Cyber Quant</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Location spend insights </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Location spend insights </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/places" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7621">Places</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/spendingpulse" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/66">SpendingPulse™ </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/tourism-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7906">Tourism insights</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Market intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Market intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-business-intelligence" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4381">Mastercard Business Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/merchant-insights-and-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Merchant Insights & Analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/world-payments-advisory" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5316">World Payments Advisory™</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-commercial-value-proposition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8196">SME Commercial Value Proposition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/small-business-credit-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7886">Small Business Credit Analytics</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4896">See all products</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured article</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="The essential guide to paid loyalty" article-card-title="Blog" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty-consulting/insights/essential-guide-paid-loyalty" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Paid%20loyalty%20teaser_image_1.png.webp" alt="Woman on tablet teaser" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test & Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test & Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > SessionM </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Advisory </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Practices</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Consulting Services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Consulting Services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/ai-advanced-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7436">AI & advanced analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/consumer-engagement-loyalty" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4806">Consumer engagement & loyalty</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/cyber-enterprise-risk" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4726">Cyber & enterprise risk</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/data-strategy-management" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4801">Data & infrastructure</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/economics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7076">Economic consulting</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/future-tech" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7931">Future tech</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/payments" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4811">Payments</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/sustainability-financial-inclusion" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5051">Sustainability & financial inclusion</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/implementation-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4791">Implementation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/digital-labs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4991">Innovation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/396">See all advisors services</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="The luxury retail marketer’s guide to customer loyalty<br />" article-card-title="Blog" url="/en/advisors/consumer-engagement-loyalty-consulting/insights/luxury-retail-marketers-guide-customer" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CS241234-Illustrations-for-luxury-retail_Teaser_Image_2.png.webp" alt="Woman shopping in retail looking at clothes teaser" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Expert tips for reducing retail shrink" article-card-title="Blog" url="/en/industries/retail/insights/expert-tips-reducing-retail-shrink" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Retail%20Blog%20Creatives_Shrink_668X500.png.webp" alt="Retail Blog Creatives_Shrink_668X500" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/NGO1.png.webp" alt="LOYALTY & PERSONALIZATION" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/consumer-engagement-loyalty"></a><div slot="mc-callout--body">Build and sustain authentic relationships with your customers</div> <mc-button slot="mc-callout--cta" url="/en/advisors/consumer-engagement-loyalty" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Consumer Engagement & Loyalty Consulting </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icons_banking_orng_contactless_payment_turnstile-1.png.webp" alt="" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/payments"></a><div slot="mc-callout--body">Future-proof your payments business with consulting support on strategy to implementation</div> <mc-button slot="mc-callout--cta" url="/en/advisors/payments" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Payments Consulting </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Industries </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Industries</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Financial services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Financial services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/acquirers-and-processors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8311">Acquirers and processors</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/commercial-banks" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4731">Commercial banking</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/retail-banking" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4736">Retail banking</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/small-business" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4766">Small business services</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/consumer-packaged-goods" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4756">Consumer goods</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fintech" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4741">Fintech</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/governments" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4771">Governments</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/high-tech-digital-players" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">High tech & digital</a></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Retail </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Retail </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/drugstores-pharmacies" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Drugstores & pharmacies</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fashion-specialty-retail" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/9246">Fashion & specialty retail</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fuel-convenience" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8456">Fuel & convenience</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/grocery-mass-market-retail" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Grocery & mass market retail</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/mastercard-retailers" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4746">All retail</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/restaurants" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4751">Restaurants</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/telecom-and-media" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4761">Telecom & media</a></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Travel & Hospitality </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Travel & Hospitality </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/airlines" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4721">Airlines</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/travel-and-hospitality" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8331">All travel & hospitality </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/hotels" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8346">Hotels</a></li></ul></div></div></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="The CMO’s guide to customer engagement in retail" article-card-title="Blog" url="/en/industries/retail/insights/cmo-s-guide-customer-engagement-retail" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CMOs%20Guide_Retail_668X500.png.webp" alt="Woman looking at clothes teaser image" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Impact evaluation drives effective public sector change" article-card-title="Blog" url="/en/industries/governments/insights/impact-evaluation-drives-effective-public-sector-change" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/11.6.tile_image.png.webp" alt="City skyline teaser" loading="lazy" > </picture></mds-article-card></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Resources </button><div class="primary-nav--menu--mega-menu-dropdown overview_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav main-column="center"><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"><div class="mc-multi-column-nav__overview-title"><div>Resources</div></div></div><div class="mc-multi-column-nav__content"><div class="mc-multi-column-nav__overview-tagline"><div>Insights to keep your business moving forward</div></div></div></div><div slot="mc-multi-column-nav--center-col"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation mc-multi-column-nav__links"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/reports" data-drupal-link-system-path="node/11">Blog & reports</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/economics-institute" data-drupal-link-system-path="node/2446">Economics Institute</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-business-intelligence" data-drupal-link-system-path="node/4381">Mastercard Business Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/events" data-drupal-link-system-path="node/31">Events</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/webinars" data-drupal-link-system-path="node/7936">Webinars</a></li></ul></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Featured article</div> </mc-title></div><div class="mc-multi-column-nav__content article-card-container"><div><div class="paragraph--article-card"><mds-article-card summary="Economic Outlook 2025" article-card-title="Mastercard Economic Institute" url="/en/advisors/economic-consulting/insights/economic-outlook-2025" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/668x500-Tile.jpg.webp" alt="Steering through change teaser" loading="lazy" > </picture></mds-article-card></div></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <mc-button url="/en/overview/demo-request" link-color="neutral-gray7" size="medium-small" color="brand-primary" target="_self" button-color="dark" text-align="center" aria-disabled="false" arrow="false" > Request a demo </mc-button></li></ul> </nav></mc-primary-nav> </nav><div class="header__search-block-form" role="search" aria-labelledby="block-headersearchform" id="block-headersearchform" data-block-plugin-id="mcds_search_header_block"><div class="visually-hidden" id="block-headersearchform">Header Search form</div> <mc-multi-column-nav columns="2" main-column="center" search-panel><div class="mc-multi-column-nav__left-col"><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm"><div>Search</div> </mc-title></div><div class="mc-multi-column-nav__content"> <mc-title level="h2" color="neutral-white" level-size="4xl" font-weight="mediumlight" text-transform="none"><div>What can we <br/> help you find?</div> </mc-title></div></div></div><div class="mc-multi-column-nav__center-col"><div slot="mc-multi-column-nav--center-col" class="header__search-block-form__wrapper"><form class="header-search-form" data-drupal-selector="header-search-form" action="/en/capabilities/dynamic-yield" method="post" id="header-search-form" accept-charset="UTF-8"><div class="form form--search form--header-search"><div class="form-group js-form-item form-item js-form-type-textfield form-item-keyword js-form-item-keyword form-no-label"> <input class="form-control form--search form-text" placeholder="I’m looking for..." data-drupal-selector="edit-keyword" type="text" id="edit-keyword" name="keyword" value="" size="60" maxlength="128" /></div></div><span class="btn-wrapper"> <input data-drupal-selector="edit-submit" type="submit" id="edit-submit--2" name="op" value="Search" class="button js-form-submit form-submit" /></span><input data-drupal-selector="form-4uvkp-mmueqj6xlrgfvvbziz2zoug1p-nbnbdg-77qe" type="hidden" name="form_build_id" value="form-4UvKP-MMUEQJ6XlRGfVvbziZ2Zoug1P_NBNBdg_77qE" /><input data-drupal-selector="edit-header-search-form" type="hidden" name="form_id" value="header_search_form" /></form> <mc-svg color="neutral-gray7" svg-name="magnifying-glass" class="icon icon--search header__search-form-icon"></mc-svg><div class="mc-multi-column-nav__popular-searches"> <mc-title level="h3" color="neutral-white" text-transform="uppercase" level-size="sm"><div>Popular searches</div> </mc-title><div class="site_setting_entity"><div><div><a href="/en/industries/retail/insights/retail-industry-trends-2024">Retail trends</a></div><div><a href="/en/advisors/economic-consulting/insights/economic-outlook-2024">Economic outlook</a></div></div></div></div></div></div><div class="mc-multi-column-nav__right-col"><div slot="mc-multi-column-nav--right-col"></div></div> </mc-multi-column-nav></div></div></div><div class="header__main-nav"> <nav role="navigation" aria-labelledby="block-primarynavigation-menu" id="block-primarynavigation" data-block-plugin-id="system_menu_block:primary-navigation"><div class="visually-hidden" id="block-primarynavigation-menu">Primary Navigation</div> <mc-primary-nav slot="main-nav"> <nav class="main-nav--nav"><ul class="menu--simple-mega-menu primary-nav--menu"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Overview </button><div class="primary-nav--menu--mega-menu-dropdown overview_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav main-column="center"><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"><div class="mc-multi-column-nav__overview-title"><div>Overview</div></div></div><div class="mc-multi-column-nav__content"><div class="mc-multi-column-nav__overview-tagline"><div>Get to know Mastercard Data & Services</div></div></div></div><div slot="mc-multi-column-nav--center-col"><ul class="mc-multi-column-nav__links mc-multi-column-nav__links--overview"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/about" data-drupal-link-system-path="node/4886">What is Data & Services?</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercard.us/en-us/vision/corp-responsibility/data-responsibility.html">Our data advantage</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/become-partner" data-drupal-link-system-path="node/8081">Become a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/find-partner" data-drupal-link-system-path="node/8076">Find a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/case-studies" data-drupal-link-system-path="node/361">Customer stories</a></li></ul></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Featured customer story</div> </mc-title></div><div class="mc-multi-column-nav__content article-card-container"><div><div class="paragraph--article-card"><mds-article-card summary="How Barry’s leveled up its tiered loyalty program with SessionM" article-card-title="Case Study" url="/en/capabilities/case-studies/how-barry-s-leveled-its-tiered-loyalty-program-sessionm" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Barrys%20Teaser.png.webp" alt="People working out at Barrys Teaser" loading="lazy" > </picture></mds-article-card></div></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link"> Capabilities </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Capabilities</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business experimentation solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business experimentation solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/market-basket-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/46">Market Basket Analyzer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/menu-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/276">Menu Analyzer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/test-learn" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/61">Test & Learn®</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/acquiring-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7631">Acquiring Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7616">Portfolio Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/commercial-card-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7626">Commercial Card Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/commercial-rebates-incentives-platform" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Commercial Rebates & Incentives Platform</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/global-treasury-intelligence" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5641">Global Treasury Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-intelligence-solutions" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7331">Portfolio Intelligence Solutions</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/business-card-acquisition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Business Card Acquisition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/success-planning-fintechs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Success Planning for Fintechs</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/supplier-enablement-activation-service" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Supplier Enablement & Activation Service</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Customer engagement solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Customer engagement solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty platforms </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty platforms </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/digital-disbursements" data-drupal-link-system-path="node/10656">Digital Disbursements</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/rewards" data-drupal-link-system-path="node/7711">Mastercard Rewards</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/offers" data-drupal-link-system-path="node/246">Offers</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sessionm" data-drupal-link-system-path="node/3786">SessionM</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-cardholder-services" data-drupal-link-system-path="node/406">Cardholder Services & Benefits </a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Personalization </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Personalization </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--active-trail primary-nav--menu--cta"> <a href="/en/capabilities/dynamic-yield" data-drupal-link-system-path="node/5291" class="is-active" aria-current="page">Dynamic Yield</a></li></ul></div></div></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Cyber solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Cyber solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/cyber-crisis-exercise" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Cyber Crisis Exercise</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-front" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5701">Cyber Front</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8701">Cyber Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-quant" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/2201">Cyber Quant</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Location spend insights </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Location spend insights </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/places" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7621">Places</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/spendingpulse" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/66">SpendingPulse™ </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/tourism-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7906">Tourism insights</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Market intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Market intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-business-intelligence" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4381">Mastercard Business Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/merchant-insights-and-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Merchant Insights & Analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/world-payments-advisory" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5316">World Payments Advisory™</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-commercial-value-proposition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8196">SME Commercial Value Proposition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/small-business-credit-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7886">Small Business Credit Analytics</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4896">See all products</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured article</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="The essential guide to paid loyalty" article-card-title="Blog" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty-consulting/insights/essential-guide-paid-loyalty" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Paid%20loyalty%20teaser_image_1.png.webp" alt="Woman on tablet teaser" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test & Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test & Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > SessionM </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Advisory </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Practices</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Consulting Services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Consulting Services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/ai-advanced-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7436">AI & advanced analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/consumer-engagement-loyalty" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4806">Consumer engagement & loyalty</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/cyber-enterprise-risk" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4726">Cyber & enterprise risk</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/data-strategy-management" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4801">Data & infrastructure</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/economics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7076">Economic consulting</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/future-tech" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7931">Future tech</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/payments" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4811">Payments</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/sustainability-financial-inclusion" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5051">Sustainability & financial inclusion</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/implementation-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4791">Implementation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/digital-labs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4991">Innovation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/396">See all advisors services</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="The luxury retail marketer’s guide to customer loyalty<br />" article-card-title="Blog" url="/en/advisors/consumer-engagement-loyalty-consulting/insights/luxury-retail-marketers-guide-customer" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CS241234-Illustrations-for-luxury-retail_Teaser_Image_2.png.webp" alt="Woman shopping in retail looking at clothes teaser" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Expert tips for reducing retail shrink" article-card-title="Blog" url="/en/industries/retail/insights/expert-tips-reducing-retail-shrink" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Retail%20Blog%20Creatives_Shrink_668X500.png.webp" alt="Retail Blog Creatives_Shrink_668X500" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/NGO1.png.webp" alt="LOYALTY & PERSONALIZATION" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/consumer-engagement-loyalty"></a><div slot="mc-callout--body">Build and sustain authentic relationships with your customers</div> <mc-button slot="mc-callout--cta" url="/en/advisors/consumer-engagement-loyalty" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Consumer Engagement & Loyalty Consulting </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icons_banking_orng_contactless_payment_turnstile-1.png.webp" alt="" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/payments"></a><div slot="mc-callout--body">Future-proof your payments business with consulting support on strategy to implementation</div> <mc-button slot="mc-callout--cta" url="/en/advisors/payments" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Payments Consulting </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Industries </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Industries</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Financial services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Financial services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/acquirers-and-processors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8311">Acquirers and processors</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/commercial-banks" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4731">Commercial banking</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/retail-banking" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4736">Retail banking</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/small-business" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4766">Small business services</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/consumer-packaged-goods" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4756">Consumer goods</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fintech" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4741">Fintech</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/governments" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4771">Governments</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/high-tech-digital-players" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">High tech & digital</a></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Retail </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Retail </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/drugstores-pharmacies" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Drugstores & pharmacies</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fashion-specialty-retail" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/9246">Fashion & specialty retail</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fuel-convenience" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8456">Fuel & convenience</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/grocery-mass-market-retail" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Grocery 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class="full-breakout hero-banner mobile-bg--orange"><div class="hero-banner__image-wrapper height-600"><div class="hero-banner--image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp_mobile/public/header_optiond_orange_1440x230.png.webp" media="(max-width: 768px)"> <source srcset="/sites/default/files/styles/image_process_webp_lg/public/header_optiond_orange_1440x230.png.webp" media="(max-width: 1280px)"> <source srcset="/sites/default/files/styles/image_process_webp/public/header_optiond_orange_1440x230.png.webp" media="(max-width: 1920px)"> <img src="/sites/default/files/styles/image_process_webp/public/header_optiond_orange_1440x230.png.webp" alt="Mastercard Advisory Consultants Banner" class="image image--picture" width="1440" height="230" loading="lazy" /></picture></div></div><div class="u-site-container"><div class="hero-banner--overlay canvas-dark"><div class="grid-item col-sm-12 col-lg-12"><div class="hero-banner--content"><h1 class="hero-banner--title heading1 ">Dynamic Yield</h1><div class="hero-banner--description "><p>Transform simple customer interactions into long-lasting, hyper-personalized relationships.</p></div><div class="hero-banner__buttons-container"><div class="hero-banner__cta hero-banner__cta-primary"> <span class="btn-wrapper btn-wrapper--btn-primary"><a class="btn btn-primary" href=https://www.dynamicyield.com/request-demo/?utm_source=mastercardservices.com&utm_medium=referrer&utm_campaign=profile-page> Learn more </a></span></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--secondary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><img data-entity-uuid="96e1a9a7-54ac-4485-ad6f-cc9cde2a303c" data-entity-type="file" src="/sites/default/files/inline-images/DY-Dashboard_0.webp" alt="DY Dashboard" width="1118" height="921"></body></html></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Today’s customers expect highly relevant experiences across any channel. Dynamic Yield’s experience optimization platform helps you build personalized, optimized, and synchronized customer experiences – so you can deliver on the vision of personalization with great agility and speed</h2></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_5"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><h1 class="basic-html__headline basic-html__h1">There’s a new benchmark in customer experience.</h1></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><p>Extreme personalization is already around us, and companies that excel at delivering hyper-tailored experiences are generating higher customer engagement, loyalty and revenue.</p></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h3>One powerful personalization platform</h3></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><table border="0" cellpadding="0" cellspacing="0" style="width: 100%;"><tbody><tr><td><h4><strong>Audience Management</strong></h4><p>Capture person-level data, no matter the source, and use it for personalization.</p></td></tr><tr><td><h4><strong>Recommendations</strong></h4><p>Algorithmically predict customers’ next purchase with advanced deep learning and AI algorithms</p></td></tr></tbody></table></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><table border="0" cellpadding="0" cellspacing="0" style="width: 100%;"><tbody><tr><td><h4><strong>A/B Testing & Optimization</strong></h4><p>Experiment anywhere on your digital properties with great agility, more confidence and less risk.</p></td></tr><tr><td><h4><strong>Email Personalization</strong></h4><p>Create high performing emails that adapt to every customer with a visual drag-and-drop builder.</p></td></tr></tbody></table></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><table border="0" cellpadding="0" cellspacing="0" style="width: 100%;"><tbody><tr><td><h4><strong>Web and Mobile Personalization</strong></h4><p>Create personalized web and mobile experiences that reflect every visitor’s unique needs.</p></td></tr><tr><td><h4><strong>Triggered Messages</strong></h4><p>Reach customers at critical moments with triggered emails and push notifications.</p></td></tr></tbody></table></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h3>Personalization across industries</h3></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icons_banking_orng_financial_institute-2.png.webp" alt="financial_institute-2_orng_icon.png" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Financial Institutions</div><div class="banner__summary"><p>A/B test, optimize and personalize content to increase engagement from new and returning or anonymous users, generate greater web and app usage, and drive top of wallet behavior with tailored app and email push.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icons_technology_orng_global_commerce.png.webp" alt="global_commerce_orng_icon.png" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">eCommerce</div><div class="banner__summary"><p>Deliver highly curated product experiences across the purchase funnel with advanced merchandising for recommendations and reduce cart abandonment with personalized content, messaging and offers</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Travel-Airplane-Takeoff_orng_100_100.png.webp" alt="airplane icon " class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Travel & Hospitality</div><div class="banner__summary"><p>Enhance the booking process and re-engage abandoners with personalized recommendations and content while tailoring messaging and promotions based on data such as customer loyalty.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icons_experiences_orng_everyday_purchasing-food.png.webp" alt="everyday_purchasing-food_orng_icon.png" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Quick Service Restaurants</div><div class="banner__summary"><p>Personalize experiences within in-store kiosks, mobile applications, and digital menu boards – then optimize them using advanced algorithms customized for your unique KPIs and business rules.</p></div> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="banner banner--inline banner--ratio-icon"><div class="banner__inner"><div class="banner__image"> <img src="/sites/default/files/styles/banner_icon/public/mc_icon_Data_orng.png.webp" alt="Customer Data Enhancement" class="image image--primary" width="80" height="80" loading="lazy" /></div><div class="banner__content"><div class="banner__eyebrow">Telecommunications</div><div class="banner__summary"><p>Connect customer data from both online and offline channels like call centers to improve conversion attribution and deliver seamless experiences based on context, phone type, weather, location and more.</p></div> </span></div></div></div></div></div></div></div></div><div class="full-breakout gray_2"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h3>The Dynamic Yield difference</h3></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="statistic canvas-default"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">Cross-functional</div><div class="statistic__description">A simple UI, streamlined workflows, and dozens of prebuilt experience templates enable all user types to create, manage, and launch personalization campaigns collaboratively and independently across channels.</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="statistic canvas-default"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">Best-in-class AI</div><div class="statistic__description">With Dynamic Yield's algorithmic decisioning engine, you can drive maximum results based on your business needs and then uncover hidden uplift opportunities with our one-of-a-kind Predictive Targeting solution.</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="statistic canvas-default"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">Built for scale</div><div class="statistic__description">From simple A/B tests, rule-based segmentation, all the way through to sophisticated personalization according to in-the-moment user signals, companies can start small and level up as their strategies evolve over time.</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="statistic canvas-default"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">Open-ended connectivity</div><div class="statistic__description">Data-in and data-out flexibility allows for integration without prebuilt solutions so you can easily connect Dynamic Yield to your ESP, DMP, eCommerce Platform, CDP, Tag Manager, or any other solution.</div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><h1 class="basic-html__headline basic-html__h1">A decade of successful case studies</h1></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-landscape_4_3"><div class="banner__inner"><div class="banner__image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp/public/glasses-thumbnail.png.webp" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/glasses-thumbnail.png.webp" alt="glasses USA tile image" class="image image--picture" width="543" height="671" loading="lazy" /></picture></div><div class="banner__content"><div class="banner__headline">GlassesUSA.com Sees 88% Uplift in ARPU from Deep Learning</div><div class="banner__summary"><p>Leading eyewear retailer utilizes Dynamic Yield’s AdaptML™ recommendations for increasing average revenue per user (ARPU).</p></div> <span class="btn-wrapper btn-wrapper-- btn-wrapper--orange"><a class="btn btn-orange" href=https://www.dynamicyield.com/case-studies/glassesusa/?utm_source=mastercardservices.com&utm_medium=referrer&utm_campaign=profile-page> Read the case study </a></span> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-original"><div class="banner__inner"><div class="banner__image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp/public/build-thumbnail.png.webp" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/build-thumbnail.png.webp" alt="build with ferguson tile image" class="image image--picture" width="543" height="671" loading="lazy" /></picture></div><div class="banner__content"><div class="banner__headline">Build with Ferguson Achieves 89% Increase in Purchases</div><div class="banner__summary"><p>Online home improvement retailer focuses on customer behavior-based recommendations.</p></div> <span class="btn-wrapper btn-wrapper-- btn-wrapper--orange"><a class="btn btn-orange" href=https://www.dynamicyield.com/case-studies/build-with-ferguson/?utm_source=mastercardservices.com&utm_medium=referrer&utm_campaign=profile-page> Read the case study </a></span> </span></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="banner banner--inline banner--ratio-original"><div class="banner__inner"><div class="banner__image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp/public/mcd-thumbnail_0.jpeg.webp" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/mcd-thumbnail_0.jpeg.webp" alt="McDonalds case study thumbnail" class="image image--picture" width="543" height="671" loading="lazy" /></picture></div><div class="banner__content"><div class="banner__headline">McDonald’s Enhances the Digital Customer Experience</div><div class="banner__summary"><p>Leading global foodservice retailer optimizes ordering experiences across several global markets, including nearly all U.S. restaurants.</p></div> <span class="btn-wrapper btn-wrapper-- btn-wrapper--orange"><a class="btn btn-orange" href=https://www.dynamicyield.com/case-studies/mcdonalds/?utm_source=mastercardservices.com&utm_medium=referrer&utm_campaign=profile-page> Read the case study </a></span> </span></div></div></div></div></div></div></div></div><div class="full-breakout gray_6"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><h1 class="basic-html__headline basic-html__h1">Learn more about how to make personalization a competitive differentiator for your business</h1><div class="basic-html__summary"><p><a 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