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src="/~/media/mckinsey/our people/charlotte relyea/charlotte relyea_std_img.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt="This is a profile image of Charlotte Relyea"/></div></div><div class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-2"><span>Charlotte Relyea</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8">Senior Partner<a data-component="mdc-c-link" href="/us/new-york" class="mdc-c-link___lBbY1_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">New York</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7 mdc-u-mt-3"><p>Works closely with clients to build organizational capabilities to sustain long-term growth.</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 mdc-c-link-container--display-column___X0HDD_8032924 mdc-u-mb-2 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data-layer-region="profile card| Charlotte Relyea" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--radial___y3csX_8032924 mdc-c-icon--size-xl___3BEee_8032924 mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">LinkedIn</span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Charlotte helps lead the High Tech Media and Entertainment, Telecommunications, and Marketing & Sales Practices. Since joining the firm in 2003, Charlotte has specialized in sales, marketing, and strategy issues for a number of media and information services clients.</p> <p>Her recent work includes:</p> <ul class="bulletList"> <li>developing a services operations capability for a financial services company </li> <li>increasing the effectiveness of the residential direct sales channel at a media company through coverage optimization, performance management, and deploying a capability building program</li> <li>helping develop the strategy for a digital bank to generate value by increasing market share and penetrating into new segments</li> </ul> <p>In her client work, Charlotte leads McKinsey鈥檚 Women鈥檚 Initiative for the Northeast, whose mission is to create an exceptional experience for women, foster a close sense of community, and increase recruiting and retention of women at the firm. She is also a member of the Board of Trustees of New York鈥檚 Public Theater.</p> <p>Prior to joining McKinsey, Charlotte spent two years at an Internet strategy consulting firm and a year at an Internet service provider. She also spent two years as an investment banking analyst.</p> </div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_8032924 mdc-c-button--primary___Ed-lT_8032924 mdc-c-button--size-large___jwpUy_8032924" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">McKinsey Academy</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/digital-marketing" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Digital Marketing</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/strategy-and-corporate-finance/how-we-help-clients" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Strategy & Corporate Finance</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Growth, Marketing & Sales</span></a></li><li><a data-component="mdc-c-link" href="/industries/technology-media-and-telecommunications/how-we-help-clients" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Technology, Media & Telecommunications</span></a></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span>Multichannel Marketing</span></div></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published work</h3> <p>“<span style="background-color: #ffffff; color: #333333;"><a href="/capabilities/mckinsey-digital/our-insights/the-gen-ai-skills-revolution-rethinking-your-talent-strategy">The gen AI skills revolution: Rethinking your talent strategy</a></span>,” McKinsey & Company, August 2024</p> <p>“<span style="background-color: #ffffff; color: #333333;"><a href="/capabilities/people-and-organizational-performance/our-insights/gen-ais-next-inflection-point-from-employee-experimentation-to-organizational-transformation">Gen AI’s next inflection point: From employee experimentation to organizational transformation</a></span>,” McKinsey & Company, August 2024</p> <p>“<a href="/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/unleashing-sustainable-speed-in-a-post-covid-world-reshape-talent">Unleashing sustainable speed in a post-COVID world: Reshape talent</a>,” blog entry, McKinsey & Company, September 2020</p> <p>“<a href="/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/unleashing-sustainable-speed-in-a-post-covid-world-reimagine-structure">Unleashing sustainable speed in a post-COVID world: Reimagine structure</a>,” blog entry, McKinsey & Company, September 2020</p> <p>“<a href="/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/unleashing-sustainable-speed-in-a-post-covid-world-rethink-ways-of-working">Unleashing sustainable speed in a post-COVID world: Rethink ways of working</a>,” blog entry, McKinsey & Company, September 2020</p> <p>“<a href="/industries/industrials-and-electronics/our-insights/organizing-for-speed-in-advanced-industries">Organizing for speed in advanced industries</a>,” McKinsey & Company, August 2020</p> <p>“<a href="/capabilities/people-and-organizational-performance/our-insights/ready-set-go-reinventing-the-organization-for-speed-in-the-post-covid-19-era">Ready, set, go: Reinventing the organization for speed in the post-COVID-19 era</a>,” McKinsey & Company, June 2020</p> <h3>Education</h3> <p><strong>Harvard</strong><br /> MBA with high distinction</p> <p><strong>Princeton University</strong><br /> BA in English literature</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Charlotte Relyea","displayName":"Charlotte Relyea","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"44958b2c-e388-436c-b802-f8497d4ece60","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"44958B2CE388436CB802F8497D4ECE60","name":"Charlotte Relyea","engTitle":"Charlotte Relyea","displayName":"Charlotte Relyea","url":"/sitecore/content/McKinsey/Home/Our People/Charlotte Relyea","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Charlotte Relyea"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003ca href=\"/capabilities/mckinsey-digital/our-insights/the-gen-ai-skills-revolution-rethinking-your-talent-strategy\"\u003eThe gen AI skills revolution: Rethinking your talent strategy\u003c/a\u003e\u003c/span\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/gen-ais-next-inflection-point-from-employee-experimentation-to-organizational-transformation\"\u003eGen AI\u0026rsquo;s next inflection point: From employee experimentation to organizational transformation\u003c/a\u003e\u003c/span\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/unleashing-sustainable-speed-in-a-post-covid-world-reshape-talent\"\u003eUnleashing sustainable speed in a post-COVID world: Reshape talent\u003c/a\u003e,\u0026rdquo; blog entry, McKinsey \u0026amp; Company, September 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/unleashing-sustainable-speed-in-a-post-covid-world-reimagine-structure\"\u003eUnleashing sustainable speed in a post-COVID world: Reimagine structure\u003c/a\u003e,\u0026rdquo; blog entry, McKinsey \u0026amp; Company, September 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/unleashing-sustainable-speed-in-a-post-covid-world-rethink-ways-of-working\"\u003eUnleashing sustainable speed in a post-COVID world: Rethink ways of working\u003c/a\u003e,\u0026rdquo; blog entry, McKinsey \u0026amp; Company, September 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/industrials-and-electronics/our-insights/organizing-for-speed-in-advanced-industries\"\u003eOrganizing for speed in advanced industries\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/ready-set-go-reinventing-the-organization-for-speed-in-the-post-covid-19-era\"\u003eReady, set, go: Reinventing the organization for speed in the post-COVID-19 era\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2020\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHarvard\u003c/strong\u003e\u003cbr /\u003e\nMBA with high distinction\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrinceton University\u003c/strong\u003e\u003cbr /\u003e\nBA in English literature\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eCharlotte helps lead the High Tech Media and Entertainment, Telecommunications, and Marketing \u0026amp; Sales Practices. Since joining the firm in 2003, Charlotte has specialized in sales, marketing, and strategy issues for a number of media and information services clients.\u003c/p\u003e\n\u003cp\u003eHer recent work includes:\u003c/p\u003e\n\u003cul class=\"bulletList\"\u003e\n \u003cli\u003edeveloping a services operations capability for a financial services company \u003c/li\u003e\n \u003cli\u003eincreasing the effectiveness of the residential direct sales channel at a media company through coverage optimization, performance management, and deploying a capability building program\u003c/li\u003e\n \u003cli\u003ehelping develop the strategy for a digital bank to generate value by increasing market share and penetrating into new segments\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn her client work, Charlotte leads McKinsey\u0026rsquo;s Women\u0026rsquo;s Initiative for the Northeast, whose mission is to create an exceptional experience for women, foster a close sense of community, and increase recruiting and retention of women at the firm. She is also a member of the Board of Trustees of New York\u0026rsquo;s Public Theater.\u003c/p\u003e\n\u003cp\u003ePrior to joining McKinsey, Charlotte spent two years at an Internet strategy consulting firm and a year at an Internet service provider. She also spent two years as an investment banking analyst.\u003c/p\u003e\n"}},"additionalExpertise":{"jsonValue":{"value":"Multichannel Marketing"}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Charlotte "}},"expertise":{"jsonValue":[{"id":"dc49edf7-c366-424e-85fe-145ae07c319f","url":"","name":"McKinsey Academy","displayName":"McKinsey Academy","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"McKinsey Academy"},"Faceted Search":[],"Practice E-mail":{"value":"insights@mckinseyacademy.com"},"Working With Us Link":{"value":{"href":"/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy","id":"{A7A4F87B-0264-4FDF-A936-6340491A14BF}","querystring":"","text":"","anchor":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/People and Organizational Performance/How We Help Clients/McKinsey 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analytics, market research, technology, business design, and online strategy helps clients take full advantage of digital marketing's potential.\u003c/p\u003e\r\n"}}},{"id":"d2036e61-3d6a-4c84-9f6b-7c65812f91d7","url":"","name":"Strategy and Corporate Finance","displayName":"Strategy \u0026 Corporate Finance","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Strategy \u0026 Corporate Finance"},"Faceted Search":[],"Practice E-mail":{"value":"strategy_practice_webmail@mckinsey.com, corporate_finance_practice@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/strategy-and-corporate-finance/our-insights","id":"{6FC6FF30-E964-4D27-94F0-A71008220644}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Strategy and Corporate Finance/Our Insights","linktype":"internal","name":"Strategy \u0026 Corporate Finance Insights"}},"Working With Us 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