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They are amongst the most prominent forms of entertainment for children. With the advent of the nuclear family and single child families, with no mate/partner to interact," /> <meta name="twitter:image" content="https://0.academia-photos.com/47246275/13521143/16410564/s200_mangesh.bedekar.jpg" /> <meta property="fb:app_id" content="2369844204" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.academia.edu/89920751/Cartoon_Films_Made_in_India_How_do_they_Fare" /> <meta property="og:title" content="Cartoon Films: Made in India, How do they Fare?" /> <meta property="og:image" content="http://a.academia-assets.com/images/open-graph-icons/fb-paper.gif" /> <meta property="og:description" content="Cartoons, these days have become an integral part of every child’s childhood. They are amongst the most prominent forms of entertainment for children. 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With the advent of the nuclear family and single child families, with no mate/partner to interact," /> <title>(PDF) Cartoon Films: Made in India, How do they Fare?</title> <link rel="canonical" href="https://www.academia.edu/89920751/Cartoon_Films_Made_in_India_How_do_they_Fare" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = 'b43f0aba9f037340a252c2534aaaefd344df803d'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1740597286000); window.Aedu.timeDifference = new Date().getTime() - 1740597286000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"Cartoons, these days have become an integral part of every child’s childhood. They are amongst the most prominent forms of entertainment for children. With the advent of the nuclear family and single child families, with no mate/partner to interact, play or learn from, it is with the help of cartoons that kids are exposed to the various facets of the world around us. Cartoon films screened on most TV sets in Indian homes were majorly dubbed versions of successful cartoon films from USA, Japan, Canada, etc. From around 2003 onwards, some Indian cartoons started to appear on TV especially after the Cable TV came to Indian homes. This paper looks at the cartoons, which are made in India, made for India, and their co-relations with the cartoons which are otherwise screened on Indian TV sets, which are dubbed versions of cartoon films from around the world. These Indian cartoons are analysed and correlated with each other based on various attributes namely, the locale, the age of the pro...","author":[{"@context":"https://schema.org","@type":"Person","name":"Dr. Mangesh Bedekar","url":"https://maharashtra.academia.edu/DrMangeshBedekar"}],"contributor":[],"dateCreated":"2022-11-03","datePublished":"2021-01-01","headline":"Cartoon Films: Made in India, How do they Fare?","image":"https://attachments.academia-assets.com/93627251/thumbnails/1.jpg","inLanguage":"en","keywords":["Entertainment"],"publisher":{"@context":"https://schema.org","@type":"Organization","name":null},"sourceOrganization":[{"@context":"https://schema.org","@type":"EducationalOrganization","name":"maharashtra"}],"thumbnailUrl":"https://attachments.academia-assets.com/93627251/thumbnails/1.jpg","url":"https://www.academia.edu/89920751/Cartoon_Films_Made_in_India_How_do_they_Fare"}</script><style type="text/css">@media(max-width: 567px){:root{--token-mode: 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{"work":{"id":89920751,"created_at":"2022-11-03T20:28:48.281-07:00","from_world_paper_id":219240619,"updated_at":"2024-04-12T06:12:02.447-07:00","_data":{"abstract":"Cartoons, these days have become an integral part of every child’s childhood. They are amongst the most prominent forms of entertainment for children. With the advent of the nuclear family and single child families, with no mate/partner to interact, play or learn from, it is with the help of cartoons that kids are exposed to the various facets of the world around us. Cartoon films screened on most TV sets in Indian homes were majorly dubbed versions of successful cartoon films from USA, Japan, Canada, etc. From around 2003 onwards, some Indian cartoons started to appear on TV especially after the Cable TV came to Indian homes. This paper looks at the cartoons, which are made in India, made for India, and their co-relations with the cartoons which are otherwise screened on Indian TV sets, which are dubbed versions of cartoon films from around the world. These Indian cartoons are analysed and correlated with each other based on various attributes namely, the locale, the age of the pro...","publication_date":"2021,,"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Cartoon Films: Made in India, How do they Fare?","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [47246275]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon'; window.userInChina = "false";</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":93627251,"attachmentType":"pdf"}"><img alt="First page of “Cartoon Films: Made in India, How do they Fare?”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/93627251/mini_magick20221104-1-1sjwqu7.png?1667536180" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Cartoon Films: Made in India, How do they Fare?</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="47246275" href="https://maharashtra.academia.edu/DrMangeshBedekar"><img alt="Profile image of Dr. Mangesh Bedekar" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/47246275/13521143/16410564/s65_mangesh.bedekar.jpg" />Dr. Mangesh Bedekar</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2021</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">28 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 89920751; 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if (!viewCountBody) { throw new Error('Failed to find work views element'); } viewCountBody.textContent = `${commaizedViewCount} views`; } catch (error) { // Remove the whole views element if there was some issue parsing. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); throw new Error(`Failed to parse view count: ${viewCount}`, error); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">Cartoons, these days have become an integral part of every child’s childhood. They are amongst the most prominent forms of entertainment for children. With the advent of the nuclear family and single child families, with no mate/partner to interact, play or learn from, it is with the help of cartoons that kids are exposed to the various facets of the world around us. Cartoon films screened on most TV sets in Indian homes were majorly dubbed versions of successful cartoon films from USA, Japan, Canada, etc. From around 2003 onwards, some Indian cartoons started to appear on TV especially after the Cable TV came to Indian homes. This paper looks at the cartoons, which are made in India, made for India, and their co-relations with the cartoons which are otherwise screened on Indian TV sets, which are dubbed versions of cartoon films from around the world. These Indian cartoons are analysed and correlated with each other based on various attributes namely, the locale, the age of the pro...</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":93627251,"attachmentType":"pdf","workUrl":"https://www.academia.edu/89920751/Cartoon_Films_Made_in_India_How_do_they_Fare"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":93627251,"attachmentType":"pdf","workUrl":"https://www.academia.edu/89920751/Cartoon_Films_Made_in_India_How_do_they_Fare"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div><div class="ds-signup-banner-trigger-container"><div class="ds-signup-banner-trigger ds-signup-banner-trigger-control"></div></div><div class="ds-signup-banner ds-signup-banner-control"><div id="ds-signup-banner-close-button"><button class="ds2-5-button ds2-5-button--secondary ds2-5-button--inverse"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">close</span></button></div><div class="ds-signup-banner-ctas" data-impression-entity-id="89920751" data-impression-entity-type="2" data-impression-source="signup-banner"><img src="//a.academia-assets.com/images/academia-logo-capital-white.svg" /><h4 class="ds2-5-heading-serif-sm">Sign up for access to the world's latest research</h4><button class="ds2-5-button ds2-5-button--inverse ds2-5-button--full-width js-swp-download-button" data-signup-modal="{"location":"signup-banner"}">Sign up for free<span class="material-symbols-outlined" style="font-size: 20px" translate="no">arrow_forward</span></button></div><div class="ds-signup-banner-divider"></div><div class="ds-signup-banner-reasons"><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Get notified about relevant papers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Save papers to use in your research</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Join the discussion with peers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Track your impact</span></div></div></div><script>(() => { // Set up signup banner show/hide behavior: // 1. 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A report by UNICEF states that more than 50% of its audience is youngsters-31.1% in particular, are children aged between 0-14 years (Cardoza, 2002). According to Wartells, Heeintz, Aidman and Mazzarella (1990) cartoon programs are the favourites of children. More over 85% of the parents don't worry about their children watching cartoon programs (Byron, 2008) though they object to them watching other programs. Directly or indirectly television plays a major role in the socialization of children today because they consider the cartoon characters as their role models; one important reason being that the characters seen on television are attractive (Macklin & Kolbe 1984).Indian homes the backbone of which is culture are targeted by foreign program producers and India has become a large market not only for consumer products but also for cartoon programs. Today more than three fourth of Indian cartoon programs are imported from foreign countries. There is a domination of American culture in cartoon program production (Smith, 2004). Repeated viewing of cartoon programs might influence our children to follow the cultural traits and values of those foreign cultures. Hence it becomes significant to examine popular animated cartoon programs to find out how culture is portrayed in them and what kind of cultural values are embedded in these programs.52 episodes of Chhota Bheem program from POGO channel and equal episodes of Ben 10 from Cartoon Network were studied using content analysis.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Cultural constructs in popular television cartoon programs – A content analysis","attachmentId":46195610,"attachmentType":"pdf","work_url":"https://www.academia.edu/25829079/Cultural_constructs_in_popular_television_cartoon_programs_A_content_analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/25829079/Cultural_constructs_in_popular_television_cartoon_programs_A_content_analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="14483953" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/14483953/An_Overview_of_Japanese_Content_on_Children_s_Television_in_India">An Overview of Japanese Content on Children’s Television in India</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="184589" href="https://siu-in.academia.edu/RuchiJaggi">Ruchi K Jaggi</a></div><p class="ds-related-work--abstract ds2-5-body-sm">The article is a preliminary attempt to consolidate information on Japanese content on Indian children’s television. The proliferation of Japanese anime in children’s television programming in India has been far more rapid and visible than in all other segments of television. This article begins with a brief discussion on the commercial potential of children’s television in India and its trajectory between the years 2000 to 2012. It highlights the demand for children’s television content. The next section reviews the academic research on children’s television in India. Both the sections provide a context to the prevalence and popularity of imported content on Indian children’s television channels. The article further goes to highlight how Japanese animation has “taken over” children’s television in India, by drawing attention to a) the localization of Japanese content through dubbing and b) marketing strategies and merchandizing attempts—official and unauthorized--that have caught the imagination of Indian children and parents alike. The article has also attempted a brief study on urban children (and few parents) in the city of Pune, India, as an endeavor to highlight the audience discourse on the reception of Japanese content.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"An Overview of Japanese Content on Children’s Television in India","attachmentId":38323900,"attachmentType":"pdf","work_url":"https://www.academia.edu/14483953/An_Overview_of_Japanese_Content_on_Children_s_Television_in_India","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/14483953/An_Overview_of_Japanese_Content_on_Children_s_Television_in_India"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="64776755" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/64776755/Effects_of_Hindi_Dubbed_Cartoons_on_Students_Linguistic_Patterns_and_Culture">Effects of Hindi Dubbed Cartoons on Students’ Linguistic Patterns and Culture</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="143628412" href="https://independent.academia.edu/DrShahidaNaz">Dr.Shahida Naz</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2018</p><p class="ds-related-work--abstract ds2-5-body-sm">The study aims to explore the role of Hindi dubbed cartoons in instilling linguistic patterns and culture among primary school students of Lahore. The study verifies the hypothesis that Hindi dubbed cartoons are instilling linguistic patterns and culture among children. The measures for collecting data included an indigenous demographic sheet, questionnaire for school going children, and questionnaire for parents. The sample of the current research comprised of 200 respondents (students=100 and parents=100) from Lahore city through convenient sampling. The data was analyzed through SPSS version 21.00. Pearson Product Moment Correlation was used to analyze the relationship between watching Hindi dubbed cartoons, instilling linguistic pattern and culture. The findings revealed that there is significant correlation between watching Hindi dubbed cartoon and instilling linguistic pattern and culture. The findings cater insight for future researchers.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Effects of Hindi Dubbed Cartoons on Students’ Linguistic Patterns and Culture","attachmentId":76654358,"attachmentType":"pdf","work_url":"https://www.academia.edu/64776755/Effects_of_Hindi_Dubbed_Cartoons_on_Students_Linguistic_Patterns_and_Culture","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/64776755/Effects_of_Hindi_Dubbed_Cartoons_on_Students_Linguistic_Patterns_and_Culture"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="17166600" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/17166600/Deconstructing_Gender_in_Cartoon_Programming_on_Childrens_Television_Channels_in_India_A_Textual_Analysis">Deconstructing Gender in Cartoon Programming on Children's Television Channels in India–A Textual Analysis</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="184589" href="https://siu-in.academia.edu/RuchiJaggi">Ruchi K Jaggi</a></div><p class="ds-related-work--abstract ds2-5-body-sm">The post-liberalization era impacted Indian media significantly. Indian television in particular was a major beneficiary of this change. The programming content, technique, reach and reception got significantly reconfigured. The evolution of exclusive children’s television channels was a major development in this scenario. The last fifteen years have witnessed the rise of many 24-hour children’s television channels in India. The myriad content (Western, Japanese and indigenous) on children’s television channels is redefining the social and cultural construction of childhood. However academic research studies that articulate this are very few and far between in the Indian context. The role of television in developing ideas on gender roles and identities has been researched in different global contexts. This paper would endeavour to build a critical narrative on the representation of gender (masculine, feminine and others) in cartoon shows on children’s television channels in India. In this research, the textual analysis of the narrative of four most popular cartoon shows on children’s television channels as demonstrated by the television ratings has been conducted. The messages being delivered through television programming have been analyzed by examining the gender roles fulfilled by different cartoon characters – feminine, masculine or others – and how gender stereotypes are propagated or challenged. The weekend episodes of the top four shows for three months (March – May 2014) are the sample for textual analysis. The research has been contextualized in the feminist theory paradigm and uses Stuart Hall’s theorizing of ‘representation’/ ‘encoding’ and ‘decoding’ for the narrative analysis of these televisions shows (texts and visuals).</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Deconstructing Gender in Cartoon Programming on Children's Television Channels in India–A Textual Analysis","attachmentId":40802867,"attachmentType":"pdf","work_url":"https://www.academia.edu/17166600/Deconstructing_Gender_in_Cartoon_Programming_on_Childrens_Television_Channels_in_India_A_Textual_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/17166600/Deconstructing_Gender_in_Cartoon_Programming_on_Childrens_Television_Channels_in_India_A_Textual_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="30270452" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/30270452/IMPACTS_OF_CARTOONS_AMONG_CHILDREN_WITH_REFERENCE_TO_TELEVISION_ADVERTISEMENTS_A_study_conducted_at_Tiruchirappalli_1_2">IMPACTS OF CARTOONS AMONG CHILDREN WITH REFERENCE TO TELEVISION ADVERTISEMENTS (A study conducted at Tiruchirappalli) 1 2</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="47132901" href="https://independent.academia.edu/InternationalResearchJournalofIndia">International Research Journal of India</a></div><p class="ds-related-work--abstract ds2-5-body-sm">mind and heart. In the early 1960's Wilbur Schramm and his researchers outlined three main uses of Television by the children. 'Television offers a fantasy world for children; Information about this society; Identifications of social utility as major function'. Advertising is the communication relayed from companies to persuade an audience to purchase their product. TV and radio ads can potentially reach millions of consumers simultaneously. The effectiveness of TV and radio ads depends on the popularity of the show during which the ads are broadcast. This study is based on the construction of social reality and selective retention. In this study the researcher wants to explore the impact of cartoons among children with reference to television advertisements. The data were collected and properly analysed with the application of statistical tools and result were analysed socially.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"IMPACTS OF CARTOONS AMONG CHILDREN WITH REFERENCE TO TELEVISION ADVERTISEMENTS (A study conducted at Tiruchirappalli) 1 2","attachmentId":50737361,"attachmentType":"pdf","work_url":"https://www.academia.edu/30270452/IMPACTS_OF_CARTOONS_AMONG_CHILDREN_WITH_REFERENCE_TO_TELEVISION_ADVERTISEMENTS_A_study_conducted_at_Tiruchirappalli_1_2","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/30270452/IMPACTS_OF_CARTOONS_AMONG_CHILDREN_WITH_REFERENCE_TO_TELEVISION_ADVERTISEMENTS_A_study_conducted_at_Tiruchirappalli_1_2"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="29314696" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/29314696/VISUAL_LITERACY_THROUGH_CARTOON_CHARACTERS_A_STUDY_OF_THE_CARTOON_PROGRAMMES_IN_WEST_BENGAL">VISUAL LITERACY THROUGH CARTOON CHARACTERS-A STUDY OF THE CARTOON PROGRAMMES IN WEST BENGAL</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="46415557" href="https://visvabharati.academia.edu/MausumiBhattacharyya">Mausumi Bhattacharyya</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="231985" href="https://independent.academia.edu/MouMukherjeeDas">Mou Mukherjee-Das</a></div><p class="ds-related-work--metadata ds2-5-body-xs">International Journal of Technical Research and Applications., 2016</p><p class="ds-related-work--abstract ds2-5-body-sm">— Cartoons are perennial source of fun and entertainment for all ages and countries, with primary target focusing on the kids. When it comes to talking about India, the children's genre has emerged as the largest viewership segment after India's General Entertainment Channel (GEC) sector. The channels are trying all possible means to develop their own unique selling proposition to woo this segment. Children being very fickle minded it has become a hard task for the communicators to develop the content. The researcher through two most diametrically opposite socioeconomic segments of West Bengal –semi-urban (Bolpur) and urban area (Durgapur), tries to analyze the most important factor in successful marketing of cartoon characters-the resonance that the children feel towards a particular cartoon character. The researcher conducted a child association test (CAT), among the children of both vernacular and English medium. The researcher found that the children irrespective of language, culture and social fabric resonated with characters which appealed to their senses and the different factors of visual communication play an important role in determining their favourite characters.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"VISUAL LITERACY THROUGH CARTOON CHARACTERS-A STUDY OF THE CARTOON PROGRAMMES IN WEST BENGAL","attachmentId":49755534,"attachmentType":"pdf","work_url":"https://www.academia.edu/29314696/VISUAL_LITERACY_THROUGH_CARTOON_CHARACTERS_A_STUDY_OF_THE_CARTOON_PROGRAMMES_IN_WEST_BENGAL","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/29314696/VISUAL_LITERACY_THROUGH_CARTOON_CHARACTERS_A_STUDY_OF_THE_CARTOON_PROGRAMMES_IN_WEST_BENGAL"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="42981068" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/42981068/Kids_TV_Programming_in_India_A_Comparison_of_Gender_Representation_in_Imports_versus_Locally_Produced_Programmes">Kids' TV Programming in India: A Comparison of Gender Representation in Imports versus Locally Produced Programmes</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="157296239" href="https://vit-in.academia.edu/VaageessanMasilamani">Vaageessan Masilamani</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Athens Journal of Mass Media and Communications, 2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Kids' television channels in India air a mix of foreign and domestic programming. Comparisons between the two types of programming have been made on a variety of issues. A less talked about aspect though, is the differences or similarities in how both types of productions represent gender. This study aims to identify whether both genders are presented equally in domestic and foreign productions that airs in India. A content analysis of evening prime time programming on various kids' channels showed that the average ratio of male to female characters in an individual programme was 3:1. Males also outnumbered females in the programming of the majority of the countries. The gender ratio of almost all countries' productions (including India) did not reflect the gender ratio of their own population as well as that of India's census population. All three countries (USA, India and Japan) with the highest number of programmes in this sample had more titles with the names of male characters than females. Among the character roles, the role of the protagonist's ally/friend/co-worker was the most common role which all countries allotted to both genders. In terms of gender representation, American productions were the most similar to Indian productions.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Kids' TV Programming in India: A Comparison of Gender Representation in Imports versus Locally Produced Programmes","attachmentId":63241027,"attachmentType":"pdf","work_url":"https://www.academia.edu/42981068/Kids_TV_Programming_in_India_A_Comparison_of_Gender_Representation_in_Imports_versus_Locally_Produced_Programmes","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/42981068/Kids_TV_Programming_in_India_A_Comparison_of_Gender_Representation_in_Imports_versus_Locally_Produced_Programmes"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="34939341" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/34939341/Cartoon_Watching_Behaviour_in_Students_of_Noida_Region_India">Cartoon Watching Behaviour in Students of Noida Region, India</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="35196585" href="https://amity.academia.edu/DharmendraKumar">Dr Dharmendra Kumar</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Watching cartoon impacts the behaviour of students in different ways in day to day activities. It influences the way our culture and social system is evolving. It is used for education, entertainment and personal development. In adolescent age, a student learns different life skills & self-care through parents. The guardians provide knowledge base to the child. The study focuses on the most watched genre of cartoons, the most favourite cartoon shows watched by the students of Noida, time spent on watching cartoon and the mode of watching them. The current research aims to examine the changes in behaviour of students watching cartoon. The major source of learning is through observation of other human or watching human behaviours depicted in TV & Films using real as well as animated characters.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Cartoon Watching Behaviour in Students of Noida Region, India","attachmentId":54801335,"attachmentType":"pdf","work_url":"https://www.academia.edu/34939341/Cartoon_Watching_Behaviour_in_Students_of_Noida_Region_India","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/34939341/Cartoon_Watching_Behaviour_in_Students_of_Noida_Region_India"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="120392547" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/120392547/Politics_behind_Children_Television_in_India_A_case_study_on_the_representation_of_Indian_Festivals_in_Chhota_Bheem_Animated_series">Politics behind Children Television in India: A case study on the representation of Indian Festivals in Chhota Bheem Animated series</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="143079716" href="https://universiyofmadras.academia.edu/MViji">Viji Muruga Padmanaban</a></div><p class="ds-related-work--metadata ds2-5-body-xs">International Journal of Current Humanities and Social Science Researches (IJCHSSR), 2022</p><p class="ds-related-work--abstract ds2-5-body-sm">Nowadays, Television and Cartoon shows are every day part of Children. In India, most of the Television Animated Series are imported and dubbed from other countries. These imported animated series, like Tom & Jerry, Doraemon, etc contain comedy and technology related stories. But most of the Indian made Television Animation series contain a huge amount of religious content. Chhota Bheem is an Indian made Animated Series and one of the most viewed animated series in India. This series has been translated and dubbed in some regional languages like Tamil and Telugu, so it reaches not quite all the kids in India. There are lots of episodes and special videos for Indian Festivals in Chhota Bheem series. Festivals in India are the reflection of social and cultural values of any society. So it has been important to study the way media show these festivals, especially, the children Television. Existing literature confirmed that Chhota Bheem character is a spin-off on the adult version of Bhima from the epic Mahabharata. This Research is aimed to study the politics behind children television in India. It will also look into the representation of Indian Festivals in Children Television channels particularly Chhota Bheem Animated series. So, the Research questions are, Which Religion is predominantly represented in Chhota Bheem? Which State/Region Festivals are represented in Chhota Bheem? What is the Political agenda behind this series? To study these questions, Content Analysis method is used here. The Universe is Chhota Bheem. Under the Purposive sampling, episodes of Indian Festivals have been chosen. Some of the important findings are: Hindu Religious characters especially Krishna and Ram are predominantly used. North Indian Festivals are the major telecasted festivals.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Politics behind Children Television in India: A case study on the representation of Indian Festivals in Chhota Bheem Animated series","attachmentId":115556948,"attachmentType":"pdf","work_url":"https://www.academia.edu/120392547/Politics_behind_Children_Television_in_India_A_case_study_on_the_representation_of_Indian_Festivals_in_Chhota_Bheem_Animated_series","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/120392547/Politics_behind_Children_Television_in_India_A_case_study_on_the_representation_of_Indian_Festivals_in_Chhota_Bheem_Animated_series"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":93627251,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":93627251,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_93627251" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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