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class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-secondary css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">What is Camera Kit?</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Camera Kit brings Lenses, Snap’s world-class Augmented Reality technology, to your iOS, Android and web apps. Create with Lens Studio and deliver scalable, cross-platform AR experiences that meet your customers, wherever they are.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-1ei9fcn" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://developers.snap.com/camera-kit/home?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Learn More</span></a></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #000 0%, #000 50%, #FFF 50%, #FFF 100% )"></div></div><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-1ow22b4"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/4xFlekcBFbBRLksBNPrOOu/3ce3e1db4ba80f6dab1c95cd6565cce9/SnapAR-Lifestyle-2022-29.jpg?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/4xFlekcBFbBRLksBNPrOOu/3ce3e1db4ba80f6dab1c95cd6565cce9/SnapAR-Lifestyle-2022-29.jpg?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/4xFlekcBFbBRLksBNPrOOu/3ce3e1db4ba80f6dab1c95cd6565cce9/SnapAR-Lifestyle-2022-29.jpg?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Develop </p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Integrate the Camera Kit AR SDK into your native mobile applications and websites to unlock custom AR experience distribution. </p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/2lwDLYNw3nithPRU0srXSR/0447d7fb067a6d65c6832f2538e9a0c3/SnapAR-Lifestyle-2022-37.jpg?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/2lwDLYNw3nithPRU0srXSR/0447d7fb067a6d65c6832f2538e9a0c3/SnapAR-Lifestyle-2022-37.jpg?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/2lwDLYNw3nithPRU0srXSR/0447d7fb067a6d65c6832f2538e9a0c3/SnapAR-Lifestyle-2022-37.jpg?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Create</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Build a wide variety of bespoke AR experiences for your business in Lens Studio, or work with expert AR developers from Snap’s network through the Creator Marketplace.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/2VDV98Qz8C2oP1OYGNi141/92f70c10a57904220f1525bb5fa042b6/Asset-05-4.17.23.png?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/2VDV98Qz8C2oP1OYGNi141/92f70c10a57904220f1525bb5fa042b6/Asset-05-4.17.23.png?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/2VDV98Qz8C2oP1OYGNi141/92f70c10a57904220f1525bb5fa042b6/Asset-05-4.17.23.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Distribute</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Schedule and manage AR experiences in your apps or websites using the Camera Kit Portal. The AR experiences you develop for your own products can also be shared with the global Snapchat community <!-- -->—<!-- --> where over 250M people use AR every day. </p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v"><b>Explore AR Capabilities</b></p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-1ni4xul" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p"><i>From face recognition and background segmentation to World AR, discover a wide array of augmented reality capabilities designed to elevate your application. Snap&#x27;s Camera Kit </i><i>enables you to deliver</i><i> immersive and interactive AR experiences to your community.</i></p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1o3p3mh"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/2NyMEzuOYQTQAHw0mxWc1j/42e721d9708becde3dee2c703fa6e2af/body_tracking___2.jpg?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/2NyMEzuOYQTQAHw0mxWc1j/42e721d9708becde3dee2c703fa6e2af/body_tracking___2.jpg?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="with Camera Kit" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/2NyMEzuOYQTQAHw0mxWc1j/42e721d9708becde3dee2c703fa6e2af/body_tracking___2.jpg?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Body Tracking</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Accurately map and follow human body movements in real time to create animations or games that respond to physical actions.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://docs.snap.com/lens-studio/references/guides/lens-features/tracking/body/object-tracking-3d?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Learn More</span></a></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/2G11EG2Kk3GKoZV7jBkPn4/bbf4444ba29c3f04cccd0dd85a4c1a87/Face_Effects.png?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/2G11EG2Kk3GKoZV7jBkPn4/bbf4444ba29c3f04cccd0dd85a4c1a87/Face_Effects.png?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="Camera Kit" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/2G11EG2Kk3GKoZV7jBkPn4/bbf4444ba29c3f04cccd0dd85a4c1a87/Face_Effects.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Face Effects</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Overlay dynamic elements on facial features in real time for masks and stylistic effects that follow facial movements.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://docs.snap.com/lens-studio/references/guides/lens-features/tracking/face/face-effects/face-mesh?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Learn More</span></a></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1o3p3mh"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/6NJhow3Y9xAsmEh5Cdyzud/fc8f000cc074fcdaa72a69e040bf7aaa/World_Tracking.gif?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="Camera Kit" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/6NJhow3Y9xAsmEh5Cdyzud/fc8f000cc074fcdaa72a69e040bf7aaa/World_Tracking.gif?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">World Tracking</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Map out and interact with your physical environment, anchoring digital objects to real-world locations for a seamless user experience. </p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://docs.snap.com/lens-studio/references/templates/world/world-mesh?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Learn More</span></a></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/6xiHrDcrCbaQ1S3zCx5yzs/4e1e717a885a7ccbca30670f2e1ba488/Background_Segmentation_-_Camera_Kit.png?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/6xiHrDcrCbaQ1S3zCx5yzs/4e1e717a885a7ccbca30670f2e1ba488/Background_Segmentation_-_Camera_Kit.png?fm=webp&amp;q=40&amp;h=738 1.845x" type="image/webp"/><img alt="Camera Kit" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/6xiHrDcrCbaQ1S3zCx5yzs/4e1e717a885a7ccbca30670f2e1ba488/Background_Segmentation_-_Camera_Kit.png?q=40&amp;h=738" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Background Segmentation</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Isolate subjects from their background with precision, enabling the creation of custom backdrops and virtual green screens that focus viewer attention on what matters most.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://docs.snap.com/lens-studio/references/templates/face/segmentation?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Learn More</span></a></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1o3p3mh"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/10yYGw7lbtQz69OwqCBNzc/515c500b3a300064228376e4f35883e6/Location_AR.avif?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/10yYGw7lbtQz69OwqCBNzc/515c500b3a300064228376e4f35883e6/Location_AR.avif?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="Camera Kit" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/10yYGw7lbtQz69OwqCBNzc/515c500b3a300064228376e4f35883e6/Location_AR.avif?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Location AR</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Render AR content at a location of your choosing — whether by adding elements to a specific location or even augmenting and enhancing physical landmarks.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://docs.snap.com/lens-studio/references/templates/landmarker/custom-landmarker?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Learn More</span></a></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Case Studies</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div class="sdsm-tab" data-test-id="sdsm-tabs"><nav class="sdsm-tabs-item css-6dec6l"><ul class="css-keqfmm" role="tablist"><li role="tab" tabindex="0" aria-current="true" id="tab-0" class="css-vq721u">Inspirit</li><li role="tab" tabindex="0" aria-current="false" id="tab-1" class="css-1xaj9ct">Microsoft Flip</li><li role="tab" tabindex="0" aria-current="false" id="tab-2" class="css-1xaj9ct">Voisey</li><li role="tab" tabindex="0" aria-current="false" id="tab-3" class="css-1xaj9ct">eXplorins</li><li role="tab" tabindex="0" aria-current="false" id="tab-4" class="css-1xaj9ct">Zoog</li><li role="tab" tabindex="0" aria-current="false" id="tab-5" class="css-1xaj9ct">Smule</li><li role="tab" tabindex="0" aria-current="false" id="tab-6" class="css-1xaj9ct">inCitu</li><li role="tab" tabindex="0" aria-current="false" id="tab-7" class="css-1xaj9ct">MOJ</li></ul></nav><div class="css-1y9wn32"><div role="tabpanel" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" controls="" preload="metadata" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/5RuOzTDwpiIR57to6kXqNI/5a0de1db138239773bd6ad95f5bc9e31/20231013_SNAP_Inspirit_Sizzle_Final__1_.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Inspirit</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Augmented reality enhances conversations with friends, fuels self-expression and creativity, and brings experiences and education into new dimensions. </p><p class="css-1go7wjq sdsm-p">We’ve teamed up with edtech company <a href="https://www.inspiritvr.com/" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Inspirit</u></a>, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts. Since the beginning of our pilot this summer with <a href="https://www.stridelearning.com/who-we-serve/k12-parents-students.html" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Stride, Inc.</u></a>, we’ve uncovered tremendous results – 85% of students agreed that incorporating AR into their lessons aids with memory and retention, and nearly half displayed a notable increase in engagement. </p><p class="css-1go7wjq sdsm-p">With custom-built Lenses brought into an easy to use mobile application with Camera Kit, Inspirit designed a transformative curriculum that pairs Snap’s AR technology with a comprehensive learning guide, empowering teachers to facilitate dynamic learning and students to achieve their best, whether they’re learning from the classroom or at home. The curriculum is designed to stimulate classroom engagement, boost confidence levels, and improve students’ self-efficacy. </p><p class="css-1go7wjq sdsm-p">Looking ahead, we’re expanding our work together, with 25 STEM experiences for over 50 schools across the country, using the power of AR to revolutionize the way students learn.</p><p class="css-1go7wjq sdsm-p">To learn more and for details on how educators can get involved, head to <a href="https://www.inspiritvr.com/snap-ar/" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener">www.inspiritvr.com/snap-ar</a>.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://www.inspiritvr.com/snap-ar/" rel="noopener" target="_blank"><span class="css-6mls40">Try It Out</span></a></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/4KmLWgP54X2DXJ5lp8ujfo/063b73342caec519998d476004de0b3d/Cam_Kit_Flip_case_study_400x848__1_.gif?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/4KmLWgP54X2DXJ5lp8ujfo/063b73342caec519998d476004de0b3d/Cam_Kit_Flip_case_study_400x848__1_.gif?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="" class="strict-height css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/4KmLWgP54X2DXJ5lp8ujfo/063b73342caec519998d476004de0b3d/Cam_Kit_Flip_case_study_400x848__1_.gif?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Microsoft Flip</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">As a video discussion app, the camera is at the heart of the Microsoft Flip experience — it&#x27;s how community members tell stories and share perspectives. Flip wanted to incorporate augmented reality as a new way to engage and inspire their community of educators, learners, friends, and families. </p><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Camera Kit immediately upleveled Flip’s AR capabilities by providing their community with new tools for creativity, expression, and education. With Camera Kit, Flip delivers custom Lenses developed specifically to enrich the educational experience directly through the camera. These AR Lenses are inspired by the Flip community and teach new skills — like an ASL Lens that utilizes Snap’s advanced hand tracking technology to teach the basics of fingerspelling.</p><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">The streamlined AR development and distribution process between Lens Studio and Camera Kit enables Flip to ship monthly expressive Camera drops for their community across key cultural moments like Earth Day and Black History Month. They’ve built a series of more than 80 Lenses in Lens Studio to date, with Lenses optimized towards a variety of high and low end devices.</p><p class="css-1go7wjq sdsm-p"></p><p class="css-1go7wjq sdsm-p">Microsoft Flip took advantage of the cross platform nature of Camera Kit and integrated AR across their native iOS and Android application and website. After integrating AR on the web through Camera Kit, they saw a 60% increase in their community completing videos.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://info.flip.com/en-us.html" rel="noopener" target="_blank"><span class="css-6mls40">Try It Out</span></a></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/2r8vlBeK2Vf8tu9aiSgB8M/54447dd3a707139819e9145336dd454f/Untitled__7_.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Voisey</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Voisey’s mission is to empower millions of musicians to write and release music every day, and let the most talented creators be discovered wherever they’re from. By including augmented reality in the creation experience for users, Voisey hoped to improve the visual quality of voiseys being recorded. Since integrating Camera Kit, <b>43%</b> of total content created on Voisey uses an AR Lens.<span role="button" tabindex="0" class="sdsm-definition css-nd5hze"><span class="css-15y8ccm"><sup> <!-- -->4</sup></span></span></p><p class="css-1go7wjq sdsm-p"><i>*Voisey is owned by Snap, Inc.</i></p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://apps.apple.com/app/voisey/id1435590029" rel="noopener" target="_blank"><span class="css-6mls40">Voisey</span></a></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/1O4cdtLv3YpHviEU5A2INH/ba80cd9a15a27eefaa7dab1ce469c4b7/eXplorins_Phygital_eXperiences_ARdemo__3_480.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"> eXplorins</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">eXplorins utilized Camera Kit on top of their GPS-led map to build an interactive platform for cultural experiences that combines the physical and digital worlds. They aim to stimulate the local culture and economy by creating new ways for consumers to interact with the environment through AR using geo-anchored quizzes, location-based games, and treasure hunts.</p><p class="css-1go7wjq sdsm-p"><br/>eXplorins integrated Snap AR through Camera Kit because it gave them the freedom to create, connect, and reimagine new worlds through best-in-class AR experiences. With Snap’s Custom Landmarker technology, eXplorins provides their consumers with perfectly anchored AR objects within cities and creates multiple AR experiences with very short development cycles.</p><p class="css-1go7wjq sdsm-p"><br/>By enabling users to explore the cities and places they love through immersive cultural experiences, eXplorins makes the world a phygital place with interactive narratives that connect communities, cities, and culture with purpose.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://www.explorins.com/home" rel="noopener" target="_blank"><span class="css-6mls40">Try It Out</span></a></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/64LUyFHljgD2Hjt8SIeECs/d2f9e642f36fe41d206c6d842789fbba/Untitled_copy.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Zoog</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Zoog is an Israel-based video app for creating shared family experiences through reading, learning, and playing when families can’t be together physically. Family members can make storytime videos using Lenses, effects, and sounds as they read. </p><p class="css-1go7wjq sdsm-p">Zoog integrated with Snap’s Camera Kit, and using Lens Studio, built a series of Lenses where readers can become a whole cast of characters, creating magical moments for families through augmented reality. </p><p class="css-1go7wjq sdsm-p">Their users were <b>42%</b> more likely to share their creation with loved ones after Zoog’s Camera Kit integration. Users who received a Zoog with Lenses were more than <b>3x</b> more likely to request another one, and were <b>100%</b> more engaged, showing their support for the videos with likes and hearts. </p><p class="css-1go7wjq sdsm-p">Zoog saw a <b>280%</b> increase in converting viewers to download the application for the first time after offering Snap’s Lenses, driving new user acquisition. <span role="button" tabindex="0" class="sdsm-definition css-nd5hze"><span class="css-15y8ccm"><sup> <!-- -->1</sup></span></span></p><p class="css-1go7wjq sdsm-p"></p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://www.getzoog.com/" rel="noopener" target="_blank"><span class="css-6mls40">Try It Out</span></a></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/4LVovpJY4D74wcxpgjrD3m/377dd573da87ff92b9de9fee8b278c86/smule_cases_study_mp4.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Smule</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Smule is a popular music app for singing your favorite songs solo, with friends, or with top artists around the world. Their mission is to connect the world through music and inspire people to reach new levels of self-expression. Thanks to the power of Snap’s Camera available through Camera Kit, their community is empowered to create more captivating musical performances with dynamic visual styles. </p><p class="css-1go7wjq sdsm-p">Smule’s Camera Kit integration encouraged their users to create compelling content by bringing fun Lenses to original performances, and in doing so, resulted in increased engagement on the platform. Performances with AR Lenses drove nearly <b>50% </b>more views and <b>30%</b> more “loves&#x27;&#x27; on average, than performances without. <span role="button" tabindex="0" class="sdsm-definition css-nd5hze"><span class="css-15y8ccm"><sup> <!-- -->2</sup></span></span></p><p class="css-1go7wjq sdsm-p"><i></i></p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://www.smule.com/" rel="noopener" target="_blank"><span class="css-6mls40">Try It Out</span></a></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/5uQzBfQC7ng8cAzjbyOODn/b2bf796607ae51031c109afceb021390/NorthMarketSCC22-2__1_.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">inCitu</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">inCitu is an AR-powered civic engagement app that takes planning proposals out of City Hall and onto their urban context to make the process of urban development more democratic. </p><p class="css-1go7wjq sdsm-p">inCitu uses Camera Kit to expand their tool to unlimited geographies and enrich the AR experience of their app using Snap AR, letting people seamlessly and creatively interact with the proposed future of the places they love.</p><p class="css-1go7wjq sdsm-p"><br/></p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://www.incitu.us/" rel="noopener" target="_blank"><span class="css-6mls40">Try It Out</span></a></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/3afbHcKUTgaPSlEXDcJpQW/148650883dd3ace2305ea82a2fa61114/UnlockYourSwag.gif?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/ub38vssza5h3/3afbHcKUTgaPSlEXDcJpQW/148650883dd3ace2305ea82a2fa61114/UnlockYourSwag.gif?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="" class="strict-height css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/3afbHcKUTgaPSlEXDcJpQW/148650883dd3ace2305ea82a2fa61114/UnlockYourSwag.gif?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Moj</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">ShareChat’s Moj is used by over <b>160 million</b> people every month in India to make short form videos and compete in daily challenges. Moj set out to enhance the creation experience and increase engagement among its creator community by integrating more than <b>300</b> unique augmented reality experiences into its application through Camera Kit. </p><p class="css-1go7wjq sdsm-p">Since launch, Camera Kit has driven a <b>77% </b>increase in camera usage on Moj, and <b>48%</b> of all content created with the camera includes AR Lenses. To date, short-video creators have generated more than 64 million posts using augmented reality. <span role="button" tabindex="0" class="sdsm-definition css-nd5hze"><span class="css-15y8ccm"><sup> <!-- -->3</sup></span></span></p><p class="css-1go7wjq sdsm-p"><i></i></p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-zmg70w" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://mojapp.in/" rel="noopener" target="_blank"><span class="css-6mls40">Try It Out</span></a></div></div></div></div></section></div></div></div></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-skirt"><svg width="1440" height="96" viewBox="0 0 1440 82" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M314.31 47.5299C510.98 36.2699 546.9 80.1799 818.11 81.2999C935 82.0499 1223.03 67.04 1440 1V0H0V54.2899C27.99 55.7899 117.64 58.7899 314.31 47.5399V47.5299Z" fill="#FFF"></path><path d="M818.11 80.31C546.9 79.18 510.98 35.28 314.31 46.54C117.64 57.8 27.99 54.8 0 53.29V96H1440V0C1223.03 66.04 935 81.05 818.11 80.3V80.31Z" fill="#F0F1F2"></path></svg></div><article class="sdsm-block sdsm-quaternary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div data-test-id="sdsm-carousel" class="sdsm-carousel css-3x03l1" tabindex="-1"><div class="css-1ty9ye" tabindex="-1"><div class="css-1inliaq" tabindex="-1"><div class="fadeOut css-fomya7" aria-hidden="true"><div class="css-17wa9vg" data-test-id="sdsm-carousel-card"><div class="css-1y9xnxg"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-5mfpyy" controls="" preload="metadata" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/6icfGe4wYiMTwXv5JFV3UQ/07ef6e52d58a440c442c5607be5c22c2/FlipGrid_Small.mp4" type="video/mp4"/></video></div></div></div></div><div class="css-fomya7"><div class="css-17wa9vg" data-test-id="sdsm-carousel-card"><div class="css-1y9xnxg"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-5mfpyy" controls="" preload="metadata" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/7FImJoIKf7kGhHYep8ycYs/acb41749b2bc3b9b2aab1eacb2214d6c/Camo_Testimonial_-_sm_2.mp4" type="video/mp4"/></video></div></div></div></div><div class="fadeOut css-fomya7"><div class="css-17wa9vg" data-test-id="sdsm-carousel-card"><div class="css-1y9xnxg"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-5mfpyy" controls="" preload="metadata" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/j3kfvQofQz92fPoHeIyAM/5f6e249cbb61523a0983dd0d826842a2/DRESSX_Small.mp4" type="video/mp4"/></video></div></div></div></div><div class="fadeOut css-fomya7"><div class="css-17wa9vg" data-test-id="sdsm-carousel-card"><div class="css-1mfs8ej"></div></div></div><div class="fadeOut css-fomya7" aria-hidden="true"><div class="css-17wa9vg" data-test-id="sdsm-carousel-card"><div class="css-1mfs8ej"></div></div></div></div></div><nav class="css-1q2lbmy"><ul class="css-3ityw4"><li data-index="0"><button class="css-o1iof8"><span class="css-g3e6lb"></span></button></li><li data-index="1"><button class="css-o1iof8"><span class="css-13sedc4"></span></button></li><li data-index="2"><button class="css-o1iof8"><span class="css-13sedc4"></span></button></li></ul></nav></div></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #F0F1F2 0%, #F0F1F2 50%, #000 50%, #000 100% )"></div></div><article class="sdsm-block sdsm-secondary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Integrating Camera Kit</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/AjexFq2v7jNZ6Arudu6TQ/aa79531b4611eb373e8b0998ba6ba332/Final_Inforgraphic_V8_BOLD3.png?fm=webp&amp;q=40&amp;h=600 1x,https://images.ctfassets.net/ub38vssza5h3/AjexFq2v7jNZ6Arudu6TQ/aa79531b4611eb373e8b0998ba6ba332/Final_Inforgraphic_V8_BOLD3.png?fm=webp&amp;q=40&amp;h=608 1.0133x" type="image/webp"/><img alt="" class="css-1bj4hdt" src="https://images.ctfassets.net/ub38vssza5h3/AjexFq2v7jNZ6Arudu6TQ/aa79531b4611eb373e8b0998ba6ba332/Final_Inforgraphic_V8_BOLD3.png?q=40&amp;h=608" loading="lazy"/></picture></div></div></div></section></section></div></article><article class="sdsm-block sdsm-secondary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Create for Camera Kit</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-1ow22b4"><section data-test-id="sdsm-content" class="sdsm-content sdsm-secondary css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/6VAtezghOgAOL59oKIJsV5/3848bc8b3c869af9a6df7c001d4fbb88/LensStudioLogo.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Lens Studio</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Lens Studio is a powerful, best-in-class desktop application designed for artists and developers to build augmented reality experiences.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-1ei9fcn" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://lensstudio.snapchat.com/?lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content sdsm-secondary css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/5qUKMlBgH3AOfpDXkWDu58/97f51e71732c9c2f9f1269ca46bad377/Lens_Web_Builder.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Lens Web Builder</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Lens Web Builder enables developers, brands, and agencies to create AR experiences through our templates with no coding experience required.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-1ei9fcn" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" target="_self" href="/lens-web-builder"><span class="css-6mls40">Get Started</span></a></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content sdsm-secondary css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/ub38vssza5h3/25FGB0AgOgEUUMUmTSOkr8/92cc92f6bebe50a5404c7420a4c8d7f5/Creator_Marketplace.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Creator Marketplace</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Discover and partner with top AR developers and agencies in the Snap Creator Community who are experts in building with Lens Studio software.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-1ei9fcn" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" target="_self" href="/creatormarketplace"><span class="css-6mls40">Learn</span></a></div></div></div></div></section></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div class="css-ce0z7n"></div><aside class="sdsm-side-overlay css-1fnhd75"><div class="css-huk6cy"><button class="css-12z3p7m" type="button"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--side-overlay-fg-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-cross sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.8535L11.6239 13.4774L12.8614 12.24L9.23744 8.61606L12.8614 4.99214L11.6239 3.7547L8 7.37862L4.37609 3.75471L3.13865 4.99215L6.76256 8.61606L3.13864 12.24L4.37608 13.4774L8 9.8535Z"></path></svg></button></div><dl class="css-1wlnxz6"><dt class="css-1qtf8us"></dt><dd class="css-pwycf1"></dd></dl></aside><footer data-test-id="sdsm-footnotes" class="css-1h1eju"><div class="css-143ws3s"><div class="css-1pgsj4v"><h2 class="css-o4075n"></h2><div data-testid="sdsm-footnote" class="sdsm-footnote css-b7jefh"><span class="css-15y8ccm"><sup>1<!-- --> </sup></span><span><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Source: Zoog internal data through 3/12/22.</p></div></span></div><div data-testid="sdsm-footnote" class="sdsm-footnote css-b7jefh"><span class="css-15y8ccm"><sup>2<!-- --> </sup></span><span><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Source: Smule internal data Q4 2021.</p></div></span></div><div 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