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Terms of Use | Mobile & Web User Analytics | Mixpanel
<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><title>Terms of Use | Mobile & Web User Analytics | Mixpanel</title><meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"><meta name="description" content="Mixpanel is committed to protecting your privacy. Read more about Mixpanel's privacy practices regarding personal information here."><meta name="twitter:card" content="summary_large_image"><meta name="twitter:site" content="@mixpanel"><meta name="twitter:creator" content="@mixpanel"><meta property="og:title" content="Terms of Use | Mobile & Web User Analytics | Mixpanel"><meta property="og:description" content="Mixpanel is committed to protecting your privacy. Read more about Mixpanel's privacy practices regarding personal information here."><meta property="og:url" content="/legal/terms-of-use"><meta property="og:type" content="article"><meta property="og:image" content="https://cdn.mxpnl.com/marketing-site/static/image/external/og/mixpanel-social-sharing.png"><meta property="og:image:alt" content="Mixpanel is committed to protecting your privacy. Read more about Mixpanel's privacy practices regarding personal information here."><meta property="og:image:width" content="1200"><meta property="og:image:height" content="628"><meta property="og:locale" content="en_US"><meta property="og:site_name" content="Mixpanel"><meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover"><meta name="google-site-verification" content="OoTPHx7nojGJ8UvFO0fEHn0FiLWWVBCHGkYKyB_Ip7s"><meta name="google-site-verification" content="OKZ9uKMu6jWiTNMKW3wroo6LyYjBefrWPzomPzTKryI"><meta name="google-site-verification" content="ktQYex5oJA4yoT3FArp8cp2SSpuEEO1yIOnXyPYMmw4"><meta name="google-site-verification" content="vbHRCzhbDW8G307pT3kTkmEsSKT29m1qep-2RLpihoY"><meta property="article:publisher" content="https://www.facebook.com/mixpanel/"><meta property="article:modified_time" content="2024-11-26T23:31:03.557Z"><meta name="msapplication-TileColor" content="#ffffff"><meta name="theme-color" content="#ffffff"><link rel="apple-touch-icon" sizes="180x180" href="https://mixpanel.com/favicons/apple-touch-icon.png"><link rel="icon" type="image/png" sizes="32x32" href="https://mixpanel.com/favicons/favicon-32x32.png"><link rel="icon" type="image/png" sizes="16x16" href="https://mixpanel.com/favicons/favicon-16x16.png"><link rel="mask-icon" color="#7856ff" href="https://mixpanel.com/favicons/safari-pinned-tab.svg"><meta name="next-head-count" content="30"><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"><script type="text/javascript" id="load-mixpanel-script" data-nscript="beforeInteractive">var MIXPANEL_CUSTOM_LIB_URL="https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js";(function(f,b){if(!b.__SV){var e,g,i,h;window.mixpanel=b;b._i=[];b.init=function(e,f,c){function g(a,d){var b=d.split(".");2==b.length&&(a=a[b[0]],d=b[1]);a[d]=function(){a.push([d].concat(Array.prototype.slice.call(arguments,0)))}}var a=b;"undefined"!==typeof c?a=b[c]=[]:c="mixpanel";a.people=a.people||[];a.toString=function(a){var d="mixpanel";"mixpanel"!==c&&(d+="."+c);a||(d+=" (stub)");return d};a.people.toString=function(){return a.toString(1)+".people (stub)"};i="disable time_event track track_pageview track_links track_forms track_with_groups add_group set_group remove_group register register_once alias unregister identify name_tag set_config reset opt_in_tracking opt_out_tracking has_opted_in_tracking has_opted_out_tracking clear_opt_in_out_tracking start_batch_senders people.set people.set_once people.unset people.increment people.append people.union people.track_charge people.clear_charges people.delete_user people.remove".split(" "); for(h=0;h<i.length;h++)g(a,i[h]);var j="set set_once union unset remove delete".split(" ");a.get_group=function(){function b(c){d[c]=function(){call2_args=arguments;call2=[c].concat(Array.prototype.slice.call(call2_args,0));a.push([e,call2])}}for(var d={},e=["get_group"].concat(Array.prototype.slice.call(arguments,0)),c=0;c<j.length;c++)b(j[c]);return d};b._i.push([e,f,c])};b.__SV=1.2;e=f.createElement("script");e.type="text/javascript";e.async=!0;e.src="undefined"!==typeof MIXPANEL_CUSTOM_LIB_URL? 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4.91544 15.704 4.79278 15.2747L3.36421 10.2747Z" fill="#7856FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3.32812 10.0312C3.33081 10.1115 3.34333 10.1931 3.36665 10.2747L3.57388 11H12.431L12.6382 10.2747C12.6616 10.1931 12.6741 10.1115 12.6768 10.0312C12.6225 10.011 12.5638 10 12.5024 10H3.50245C3.44114 10 3.3824 10.011 3.32812 10.0312Z" fill="#1B0B3B"></path><path d="M7 7C7 6.44772 7.44772 6 8 6C8.55228 6 9 6.44772 9 7V9H7V7Z" fill="#1B0B3B"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Grow Your Business</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/enterprise" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M10.6667 1C10.6667 0.447716 11.1144 0 11.6667 0H15C15.5523 0 16 0.447715 16 1V5.33333H10.6667V1Z" fill="#7856FF"></path><path d="M0 11.6667C0 11.1144 0.447715 10.6667 1 10.6667H5.33333V16H1C0.447716 16 0 15.5523 0 15V11.6667Z" fill="#7856FF"></path><path d="M5.33334 6.33334C5.33334 5.78106 5.78106 5.33334 6.33334 5.33334H10.6667V10.6667H5.33334V6.33334Z" fill="#7856FF"></path><rect x="5.33334" y="10.6667" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><rect x="10.6667" y="5.33334" width="5.33333" height="5.33333" fill="#1B0B3B"></rect><path d="M10.6667 10.6667H16V15C16 15.5523 15.5523 16 15 16H10.6667V10.6667Z" fill="#7856FF"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Enterprise</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/developer" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="14" viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M2.28571 2C2.28571 0.895431 3.18114 0 4.28571 0H11.7143C12.8189 0 13.7143 0.895431 13.7143 2V8H2.28571V2Z" fill="#7856FF"></path><path d="M0.548556 12.3429L2.28571 8H13.7143L15.4514 12.3429C15.7142 12.9998 15.2304 13.7143 14.523 13.7143H1.47703C0.769569 13.7143 0.28581 12.9998 0.548556 12.3429Z" fill="#7856FF"></path><path d="M3.42857 10.2857H12.5714" stroke="#1B0B3B" stroke-linecap="round"></path><path d="M6.85714 2.28571L4.57143 3.99999L6.85714 5.71428" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path><path d="M9.14286 2.28571L11.4286 3.99999L9.14286 5.71428" stroke="#1B0B3B" stroke-linecap="round" stroke-linejoin="round"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Developer</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/partners/integrations" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 6.33334C0 5.78106 0.447715 5.33334 1 5.33334H9.66667C10.219 5.33334 10.6667 5.78106 10.6667 6.33334V15C10.6667 15.5523 10.219 16 9.66667 16H1C0.447717 16 0 15.5523 0 15V6.33334Z" fill="#7856FF"></path><path d="M5.33333 1C5.33333 0.447717 5.78104 0 6.33333 0H15C15.5523 0 16 0.447715 16 1V9.66667C16 10.219 15.5523 10.6667 15 10.6667H6.33333C5.78104 10.6667 5.33333 10.219 5.33333 9.66667V1Z" fill="#7856FF"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M10.6666 10.6666H6.33329C5.781 10.6666 5.33329 10.2189 5.33329 9.66664V5.3333H9.66662C10.2189 5.3333 10.6666 5.78102 10.6666 6.3333V10.6666Z" fill="#1B0B3B"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Integrations</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/releases/session-replay" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><rect x="2" y="2" width="12" height="12" rx="1" fill="#7856FF" stroke="#7856FF" stroke-width="1.5"></rect><path d="M6 5.8831C6 5.49445 6.42399 5.25439 6.75725 5.45435L10.2854 7.57125C10.6091 7.76545 10.6091 8.23454 10.2854 8.42875L6.75725 10.5457C6.42399 10.7456 6 10.5056 6 10.1169V5.8831Z" fill="#1B0B3B"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Session Replay</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/security-privacy" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><figure class="HeaderDropdown_icon__JbPpx"><svg width="14" height="17" viewBox="0 0 14 17" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 7.66667V3.66666C4 2.1939 5.19391 1 6.66667 1V1C8.13943 1 9.33333 2.19391 9.33333 3.66667V7.66667" stroke="#1B0B3B" stroke-linejoin="round"></path><path d="M0 8.33335C0 7.22878 0.89543 6.33334 2 6.33334H11.3333C12.4379 6.33334 13.3333 7.22877 13.3333 8.33334V15C13.3333 16.1046 12.4379 17 11.3333 17H2C0.895429 17 0 16.1046 0 15V8.33335Z" fill="#7856FF"></path><path d="M5.25083 13.6098L6.66681 10.7778L8.08278 13.6098C8.24901 13.9422 8.00726 14.3334 7.63557 14.3334H5.69805C5.32636 14.3334 5.08461 13.9422 5.25083 13.6098Z" fill="#1B0B3B"></path><circle cx="6.66671" cy="10.3333" r="1.33333" fill="#1B0B3B"></circle></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Security & Privacy</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://docs.mixpanel.com" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><figure class="HeaderDropdown_icon__JbPpx"><svg width="14" height="16" viewBox="0 0 14 16" fill="none" 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cy="5.83158" r="1.58891" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M3.50069 8.23982C3.36643 8.48731 3.25441 8.75019 3.16765 9.02625L2.89822 9.88352C2.75248 10.3472 2.76316 10.8136 2.89467 11.234H0.684705C0.210882 11.234 -0.119468 10.7639 0.041025 10.3181L0.274086 9.67073C0.622826 8.70201 1.54177 8.05615 2.57136 8.05615C2.89705 8.05615 3.21168 8.12078 3.50069 8.23982Z" fill="#7856FF"></path><circle cx="1.58891" cy="1.58891" r="1.58891" transform="matrix(-1 0 0 1 15.0176 4.24268)" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4993 8.23982C12.6336 8.48731 12.7456 8.75019 12.8323 9.02625L13.1018 9.88352C13.2475 10.3472 13.2368 10.8136 13.1053 11.234H15.3153C15.7891 11.234 16.1195 10.7639 15.959 10.3181L15.7259 9.67073C15.3772 8.70201 14.4582 8.05615 13.4286 8.05615C13.1029 8.05615 12.7883 8.12078 12.4993 8.23982Z" fill="#7856FF"></path><circle cx="7.80361" cy="2.55312" r="2.55312" fill="#1B0B3B"></circle><path d="M4.11228 8.72182C4.67265 7.16523 6.14925 6.12744 7.80363 6.12744C9.45802 6.12744 10.9346 7.16523 11.495 8.72182L11.8695 9.76208C12.1274 10.4784 11.5965 11.2337 10.8352 11.2337H4.77208C4.01072 11.2337 3.4799 10.4784 3.73779 9.76208L4.11228 8.72182Z" fill="#1B0B3B"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Teams</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/industries" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 5C0 4.44772 0.447715 4 1 4H6C6.55228 4 7 4.44772 7 5V16H0V5Z" fill="#7856FF"></path><path d="M9 1C9 0.447715 9.44772 0 10 0H15C15.5523 0 16 0.447715 16 1V16H9V1Z" fill="#7856FF"></path><rect x="1" y="7" width="2" height="2" fill="#1B0B3B"></rect><rect x="4" y="11" width="2" height="2" fill="#1B0B3B"></rect><rect x="10" y="3" width="2" height="2" fill="#1B0B3B"></rect><rect x="13" y="7" width="2" height="2" fill="#1B0B3B"></rect><rect x="10" y="11" width="2" height="2" fill="#1B0B3B"></rect></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Industries</div></div></a></li></ul><div class="Header_phantomBlur__5Ap7N"></div></span></li><li class="Header_navigationItem__UnjKb"><div class="Typography_captionSm__40ZIi Header_anchor__dKfrb Header_hasChildren__dvVVQ" tabindex="-1">Community</div><svg class="Header_dropdownArrowIcon__wIY1M" width="100%" height="100%" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9 1L5 4.64122L1 1" stroke="currentColor" stroke-width="1.5" stroke-miterlimit="10" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="Header_dropdown__NxD2h"><ul class="HeaderDropdown_root__iXp1v"><li class="HeaderDropdown_listItem__jN4UB"><a href="/customers" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="2.91241" cy="2.91241" r="2.91241" transform="matrix(-1 0 0 1 8.15479 2)" fill="#7856FF"></circle><path d="M9.45309 11.9493C8.81387 10.1736 7.12948 8.98981 5.24228 8.98981V8.98981C3.35509 8.98981 1.6707 10.1736 1.03147 11.9493L0.604282 13.1359C0.310105 13.9531 0.915622 14.8146 1.78412 14.8146H8.70045C9.56895 14.8146 10.1745 13.9531 9.88029 13.1359L9.45309 11.9493Z" fill="#7856FF"></path><circle cx="2.11816" cy="2.11816" r="2.11816" transform="matrix(-1 0 0 1 14.8271 5.17725)" fill="#1B0B3B"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M10.7137 10.9197C10.9895 11.3192 11.2191 11.7569 11.3935 12.2264L11.6546 12.9293C11.9022 13.596 11.7908 14.2833 11.4432 14.8146H15.0561C15.7093 14.8146 16.1647 14.1667 15.9434 13.5521L15.6222 12.6597C15.1414 11.3243 13.8747 10.434 12.4554 10.434C11.8265 10.434 11.2276 10.6088 10.7137 10.9197Z" fill="#1B0B3B"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Customers</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="/startups" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.3089 13.3655L10.8271 8.14282V14.1428H13.8929C14.2922 14.1428 14.5304 13.6978 14.3089 13.3655Z" fill="#7856FF"></path><path d="M1.34538 13.3655L4.82715 8.14282V14.1428H1.76141C1.36206 14.1428 1.12386 13.6978 1.34538 13.3655Z" fill="#7856FF"></path><rect x="3.82715" y="14.1428" width="8" height="2" rx="1" fill="#7856FF"></rect><path d="M4.74458 14.1428L4.24543 12.7338C2.77313 8.57784 3.86998 3.94481 7.04938 0.890087C7.48387 0.472637 8.17042 0.472637 8.60491 0.890087C11.7843 3.94481 12.8812 8.57784 11.4089 12.7338L10.9097 14.1428H4.74458Z" fill="#B094FF"></path><circle cx="7.82715" cy="8.14282" r="2" fill="#7856FF"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M11.3756 5.14285H4.2793C4.85471 3.56241 5.7883 2.10205 7.0497 0.890114C7.48419 0.472664 8.17074 0.472664 8.60523 0.890114C9.86663 2.10205 10.8002 3.56241 11.3756 5.14285Z" fill="#7856FF"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Startups</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://events.mixpanel.com/" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><figure class="HeaderDropdown_icon__JbPpx"><svg width="15" height="17" viewBox="0 0 15 17" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M2 2.23077H12.7692C13.8738 2.23077 14.7692 3.12621 14.7692 4.23077L14.7692 15C14.7692 16.1046 13.8738 17 12.7692 17L2 17C0.89543 17 0 16.1046 0 15V4.23077C0 3.1262 0.895431 2.23077 2 2.23077Z" fill="#7856FF"></path><path d="M0 7.15384H14.7692" stroke="#1B0B3B"></path><path d="M3.69232 3.46154L3.69232 1" stroke="#1B0B3B" stroke-linecap="round"></path><path d="M11.0769 3.46154L11.0769 1" stroke="#1B0B3B" stroke-linecap="round"></path></svg></figure><div class="HeaderDropdown_title__LMe3_"><div class="Typography_captionXs__kkNeR">Events</div></div></a></li><li class="HeaderDropdown_listItem__jN4UB"><a href="https://mixpanel.com/community-slack" class="Link HeaderDropdown_anchor__bJGSO" data-testid="header-dropdown--anchor" target="_blank"><figure class="HeaderDropdown_icon__JbPpx"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1550_58731)"><path d="M3.36156 10.1107C3.36156 11.0358 2.60586 11.7915 1.68078 11.7915C0.7557 11.7915 0 11.0358 0 10.1107C0 9.18566 0.7557 8.42996 1.68078 8.42996H3.36156V10.1107Z" fill="#7856FF"></path><path d="M4.2085 10.1107C4.2085 9.18566 4.9642 8.42996 5.88928 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class="Typography_bodyLg__Ul8zJ">security</div><div class="Typography_bodyLg__Ul8zJ" aria-hidden="true">+</div></div><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><a href="/legal/security-overview" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Security Overview</div> </a><a href="/legal/mixpanel-security-questionnaire" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Security Questionnaire</div> </a><a href="/legal/security-awareness" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div 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class="LegalNav_navMenuContainer__MQ0iJ"><div class="LegalNav_menu__WTI0_"><div class="LegalNavMenu_menu__sUSoB"><div><div class="LegalNavMenu_menuItemTitle__bdX63" tabindex="-1"><div class="Typography_bodyLg__Ul8zJ">legal</div><div class="Typography_bodyLg__Ul8zJ" aria-hidden="true">-</div></div><div aria-hidden="false" class="rah-static rah-static--height-auto " style="height:auto;overflow:visible"><div><a href="/legal/terms-of-use" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P Typography_bold__nCycN LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_selectedItem__9y2B_"></div><div class="LegalNavMenu_menuItemText__z5EBM LegalNavMenu_selected__GEWkq">Terms of Use</div> </a><a href="/legal/dpa" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">DPA</div> </a><a href="/legal/supplemental-terms" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Supplemental Terms</div> </a><a href="/legal/partner-program-agreement/" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Partner Program Agreement</div> </a><a href="https://drive.google.com/file/d/14o8hhfdA67-b_ieCFCFJmq180eowCMA8/view?usp=sharing" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h" rel="noopener noreferrer" target="_blank"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Supply Chain Transparency Statement</div> </a><a href="/legal/contact-us" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Get in touch with legal</div> </a></div></div></div><div><div class="LegalNavMenu_menuItemTitle__bdX63" tabindex="-1"><div class="Typography_bodyLg__Ul8zJ">privacy</div><div class="Typography_bodyLg__Ul8zJ" aria-hidden="true">+</div></div><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><a href="/legal/privacy-policy" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Privacy Statement</div> </a><a href="/legal/marketing-privacy-notice" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Marketing Privacy Notice</div> </a><a href="/legal/mixpanel-gdpr" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">GDPR</div> </a><a href="/legal/eu-data-residency" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">EU and India Data Residency</div> </a><a href="/legal/mixpanel-ccpa" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">CCPA</div> </a><a href="/legal/mixpanel-hipaa" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">HIPAA</div> </a><a href="/legal/mixpanel-lgpd" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">LGPD</div> </a><a href="/legal/mixpanel-pdpa" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">PDPA</div> </a><a href="/legal/app-store-privacy-details" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Apple App Dev Privacy Guidance</div> </a><a href="/legal/transparency-report" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Transparency Report</div> </a><a href="/legal/gen-ai-features" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Generative AI Features</div> </a></div></div></div><div><div class="LegalNavMenu_menuItemTitle__bdX63" tabindex="-1"><div class="Typography_bodyLg__Ul8zJ">security</div><div class="Typography_bodyLg__Ul8zJ" aria-hidden="true">+</div></div><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><a href="/legal/security-overview" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Security Overview</div> </a><a href="/legal/mixpanel-security-questionnaire" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Security Questionnaire</div> </a><a href="/legal/security-awareness" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Security Awareness</div> </a></div></div></div></div></div><div class="LegalNav_borderFade__RuTcp"></div></div></div></div></div><div class="GridContainer_gridContainer__QWz73"><div class="LegalPage_pageContent__GEXxo"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_gridItemSize-xl-3__MMCH8 LegalPage_largeScreenGridItemStyling__1oUtv"><div class="LegalPage_legalMenu__vhIkI"><div class="LegalNavMenu_menu__sUSoB"><div><div class="LegalNavMenu_menuItemTitle__bdX63" tabindex="0"><div class="Typography_bodyLg__Ul8zJ">legal</div><div class="Typography_bodyLg__Ul8zJ" aria-hidden="true">-</div></div><div aria-hidden="false" class="rah-static rah-static--height-auto " style="height:auto;overflow:visible"><div><a href="/legal/terms-of-use" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P Typography_bold__nCycN LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_selectedItem__9y2B_"></div><div class="LegalNavMenu_menuItemText__z5EBM LegalNavMenu_selected__GEWkq">Terms of Use</div> </a><a href="/legal/dpa" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">DPA</div> </a><a href="/legal/supplemental-terms" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Supplemental Terms</div> </a><a href="/legal/partner-program-agreement/" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Partner Program Agreement</div> </a><a href="https://drive.google.com/file/d/14o8hhfdA67-b_ieCFCFJmq180eowCMA8/view?usp=sharing" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h" rel="noopener noreferrer" target="_blank"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Supply Chain Transparency Statement</div> </a><a href="/legal/contact-us" class="Link Typography_isLink__0_8f8 Typography_navElement__71jjJ Typography_bodySm__TdD9P LegalNavMenu_menuItem__OQr3h"><div class="LegalNavMenu_hiddenUnselectedItem__iFnCG"></div><div class="LegalNavMenu_menuItemText__z5EBM">Get in touch with legal</div> </a></div></div></div><div><div class="LegalNavMenu_menuItemTitle__bdX63" tabindex="0"><div class="Typography_bodyLg__Ul8zJ">privacy</div><div class="Typography_bodyLg__Ul8zJ" aria-hidden="true">+</div></div><div aria-hidden="true" class="rah-static rah-static--height-zero " 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class="Typography_headingXxl__AAZRG Typography_bold__nCycN LegalPage_legalSectionTitle__qhckk">Legal</h1><div class="LegalPage_lastUpdated__9O_7p"><div class="Typography_bodySm__TdD9P">Last Updated</div><div class="LegalPage_lastUpdatedDate__W4S6v"><time class="Typography_bodySm__TdD9P">October 7, 2024</time></div></div><h2 class="Typography_headingMd__YhwWr LegalPage_legalSectionTitle__qhckk">Terms of Use</h2> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">USE OF THE APPLICATION SERVICES (AS DEFINED BELOW) PROVIDED BY MIXPANEL, INC. (“MIXPANEL”) AND REFERENCED HEREIN IS GOVERNED BY THE TERMS OF THIS MASTER SERVICES AGREEMENT AND ANY ANCILLARY AGREEMENTS REFERENCED HEREIN OR ENTERED INTO BETWEEN THE PARTIES (“AGREEMENT”). BY ACCEPTING THESE TERMS OR BY USING MIXPANEL’S APPLICATION SERVICES IN ANY MANNER, YOU AND THE ENTITY YOU REPRESENT AND ANY AFFILIATE OF SUCH ENTITY INCLUDED IN THE SCOPE OF YOUR IMPLEMENTATION OF THE APPLICATION SERVICES (COLLECTIVELY, “CUSTOMER”) AGREE THAT YOU HAVE THE AUTHORITY TO BIND CUSTOMER TO THESE TERMS AND HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THIS AGREEMENT. IF YOU DO NOT HAVE SUCH AUTHORITY OR DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE MIXPANEL’S APPLICATION SERVICES. THIS AGREEMENT IS ENTERED INTO AS OF THE DATE YOU ACCEPT THESE TERMS OR USE THE APPLICATION SERVICES (“EFFECTIVE DATE”).</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="1-use-of-the-application-services">1. USE OF THE APPLICATION SERVICES</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.1 Use of Application Services. Subject to the terms of this Agreement, Mixpanel grants to Customer a limited, non-exclusive, non-transferable, revocable right to access and use the Application Services solely for Customer’s internal business purposes and not for resale or further distribution. Customer’s right to access and use the Application Services shall be subject to Customer’s compliance with the terms and conditions contained herein and limited to the Subscription Plan and the Subscription Term purchased by Customer.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.2 Authorized Users. Customer may allow Authorized Users to access and use the Application Services; provided Customer shall be responsible for ensuring its Authorized Users use the Application Services in compliance with Customer’s obligations under this Agreement.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.3 Subscription Plans.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.3.1 Subscription Plans. The Application Services are provided through existing and legacy Subscription Plans. For all Subscription Plans: a “<strong>Data Point</strong>” or “<strong>Event</strong>” shall mean a JSON object comprised of an event (string) and a dictionary of properties (object) that is stored by the Application Services; a “<strong>User Profile</strong>” shall mean a JSON object comprised of an identifier or identifying string intended to indicate a unique user and a dictionary of properties (object) that is stored by the Application Services; and a “<strong>Monthly Tracked User</strong>” or “<strong>MTU</strong>” shall mean a unique identifier sent with at least one Data Point to the Application Services in a calendar month.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.3.2 Free Services. Mixpanel offers free Subscription Plans at no cost that have limited features, functionality, and volume tiers, for specified Subscription Terms. Mixpanel reserves the right to modify the free Subscription Plans at any time in its sole discretion or even discontinue, suspend or terminate them entirely, without prior notice to Customer.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.3.3 Legacy Services. From time to time Mixpanel may, at its sole discretion, cease to offer certain Subscription Plans (“<strong>Legacy Subscription Plan</strong>”). If Customer is on a paid Legacy Subscription Plan, Mixpanel shall use commercially reasonable efforts to provide Customer with prior written notice of the deprecation of such Legacy Subscription Plan and related support until the end of Customer’s then current Subscription Term.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.4 A La Carte Fees. Usage of the Application Services exceeding the volume tier of the Subscription Plan purchased by Customer will result in Customer being charged additional fees (“A La Carte Fees”), at 150% of the unit price applicable to Customer’s selected volume tier (unless otherwise provided in an Order Form), and Customer shall be obligated to pay any A La Carte Fees the following month. For Subscription Plans on MTUs, if the number of Data Points/Events or updates to User Profiles sent by Customer to the Application Services in a calendar month is greater than the number equal to the quantity of MTUs sent to the Application Services in such calendar month multiplied by 1,000, each and every additional 1,000 Data Points/Events or updates to User Profiles shall be considered an additional MTU for the purposes of calculating A La Carte Fees.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">1.5 Pricing. Mixpanel reserves the right, in its sole discretion, to modify the pricing of its services and Subscription Plans, add new services or pricing plans for additional fees and charges, or amend fees and charges for existing services, at any time without prior notice to Customer. Notwithstanding the foregoing, the fees set forth on an Order Form shall remain fixed for the duration of the Subscription Term set forth therein and any new pricing, additional fees and/or charges shall become effective at the start of a new Subscription Term, unless otherwise agreed to in writing by the parties.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="2-access-to-the-application-services">2. ACCESS TO THE APPLICATION SERVICES</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">2.1 Restrictions. Customer shall not and shall not permit or authorize any third party,including, but not limited to its Authorized Users, to: (i) copy, rent, sell, lease, sublicense, distribute, assign, or otherwise transfer or encumber rights to the Application Services, or use the Application Services for the benefit of any third party, or make the Application Services available to anyone other than its Authorized Users; (ii) use the Application Services to send spam or otherwise duplicative or unsolicited messages in violation of applicable laws, or to process, send or store Prohibited Information, infringing or unlawful material, viruses, worms, time bombs, Trojan horses or other harmful or malicious code, files, scripts, agents or programs; (iii) circumvent or disable any digital rights management, usage rules, or other security features of the Application Services, or otherwise attempt to gain unauthorized access to, or disrupt the integrity or performance of, the Application Services or the data contained therein; (iv) modify, copy, translate, enhance, decompile, disassemble, reverse engineer or create derivative works based on the Application Services, or any portion thereof; (v) access or use the Application Services for the purpose of building a competitive product or service or copying its features or user interface; (vi) remove, alter, or obscure any copyright, trademark or other proprietary notices appearing in or on the Application Services; or (vii) use the Application Services in a manner that overburdens, or that threatens the integrity, performance, or availability of, the Application Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">2.2 Maintenance. You acknowledge that the Application Services are an on-line, subscription-based product and that, in order to provide an improved customer experience, Mixpanel may make changes to the Application Services and update the applicable Documentation accordingly, over time. Provided that the overall functionality and security of the Application Services does not materially decrease, Mixpanel reserves the right to change, discontinue, delete or deprecate, any product feature, support service and any custom report template that may be made available to Customer.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">2.3 Excess Burden. Mixpanel reserves the right to temporarily restrict, suspend, or terminate access to the Application Services at any time, if in Mixpanel’s sole determination, Customer is using the Application Services in a manner that violates applicable laws or causes material harm or risk to Mixpanel or to any other party, including, but not limited to creating an Excess Burden on Mixpanel’s systems.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">2.4 Beta Services. From time to time, Mixpanel may make Beta Services available to Customer at no charge. Customer may choose to utilize such Beta Services in Customer’s sole discretion. Beta Services are intended for evaluation purposes and not for production use, are not fully supported and may be subject to additional terms and fees that may be presented to Customer. Beta Services are provided on an “as-is” and “as available” basis without any warranty, support, maintenance, storage, service-level agreement or indemnity obligation of any kind and are not considered “Application Services” hereunder, even if displayed in the user interface; provided, however, that all restrictions herein, Mixpanel’s reservation of rights and Customer’s obligations concerning the Application Services shall apply equally to Customer’s use of Beta Services. Mixpanel may discontinue Beta Services at any time in its sole discretion and may never make them generally available. Mixpanel will have no liability for any harm or damage arising out of or in connection with a Beta Service. Beta Services may be considered Confidential Information of Mixpanel, if so denoted or communicated by Mixpanel to Customer. Customer will not disclose (including, but not limited to, in a press release or public statement) any information about, involving or regarding Beta Services (including the existence of), except as agreed by Mixpanel in writing.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">2.5 Acceptable Use Policy. Customer will not use the Application Services to: (i) upload, post, email, or otherwise transmit any content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, hateful, or racially, ethnically or otherwise objectionable; (ii) harm Mixpanel or third parties in any way; (iii) impersonate any person or entity, or otherwise misrepresent Customer’s affiliation with a person or entity; (iv) upload, post, email, or otherwise transmit any content that Customer does not have a right to transmit under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements); (v) upload, post, email or otherwise transmit any content that infringes any patent, trademark, trade secret, copyright, or other right of any party; (vi) upload, post, or otherwise transmit any material that contains software viruses or any other computer code, files, or programs designed to interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment; (vii) interfere with or disrupt the Application Services or servers or networks connected to the Application Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Application Services; or (viii) intentionally or unintentionally violate any applicable local, state, national or international law or regulation.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="3-payment-terms">3. PAYMENT TERMS</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">3.1 Billing Terms. Subscription Plans are billed in advance of the Subscription Term and automatically renew for an equivalent renewal term, at the end of the Subscription Term, unless otherwise stated in an Order Form. Customer may opt not to renew for an equivalent renewal term by writing to Mixpanel at <a href="https://help.mixpanel.com/hc/en-us/requests/new" class="Link Typography_isLink__0_8f8 Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3" rel="noopener noreferrer" target="_blank">https://help.mixpanel.com/hc/en-us/requests/new</a> or contacting their Mixpanel representative. Fees paid hereunder, including A La Carte Fees, are non-cancellable during a Term, are non-refundable and shall be billed in U.S. Dollars. Except as otherwise set forth in an Order Form, fees due hereunder will be billed to Customer’s credit card. Customer authorizes: (i) the card issuer to pay all such amounts and (ii) Mixpanel (or its billing agent) to charge the credit card account until the Application Services are terminated as set forth herein; provided, however, that if payment is not received from the credit card issuer, Customer agrees to pay all amounts due upon demand. Customer understands and agrees that it must provide current, complete and accurate billing and payment information. Additionally, Customer agrees to pay all costs of collection, including attorney’s fees and costs, on any outstanding balance. In certain instances there may be banking or financial institution transaction fees or related charges, which Customer understands and agrees it shall be responsible to pay.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">3.2 Taxes. Fees do not include any local, state, federal or foreign taxes, levies, duties or similar governmental assessments of any nature, including value-added, use or withholding taxes (collectively, <strong>“Taxes”</strong>). Customer is responsible for payment of all Taxes associated with its purchases hereunder (excluding taxes based on Mixpanel’s net income or property), and any related penalties and interest. Customer will make all required payments to Mixpanel free and clear of, and without reduction for, any withholding taxes. Customer will, upon Mixpanel’s request, provide Mixpanel with official receipts issued by appropriate taxing authorities, or such other evidence as Mixpanel may reasonably request, to establish that such Taxes have been paid.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">3.3 Credits. Mixpanel may, at its sole discretion, choose to offer credits for the Application Services, including discount codes or promotional campaigns. Credits are non-transferable and do not have any monetary or cash value. Any credits can only be used to offset fees per the terms and conditions expressly identified by Mixpanel and, unless otherwise stated by Mixpanel, shall no longer be redeemable ninety (90) days from the date of issuance.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">3.4 Failure of Payment. If Customer fails to pay fees within five (5) business days of Mixpanel’s notice to Customer of a delinquent payment, in addition to other available remedies, Mixpanel reserves the right to suspend or terminate access to the Application Services and delete the Customer Content.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="4-privacy-and-information-security">4. PRIVACY AND INFORMATION SECURITY</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.1 Data Privacy Addenda. To the extent Customer Content includes Personal Information sent by Customer through the Application Services, the terms of the Data Processing Addendum (“<strong>DPA</strong>”) found at <a href="https://mixpanel.com/legal/dpa/" class="Link Typography_isLink__0_8f8 Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3" target="_blank">https://mixpanel.com/legal/dpa/</a> shall apply and be deemed incorporated into this Agreement.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.2 Hosting and Processing. Customer Content is hosted and stored by Mixpanel in the United States or, for Customers configuring the Application Services to use Mixpanel’s data residency program, in Europe. In providing aspects of the Application Services, Mixpanel’s service providers may process Customer Content, including, without limitation, any associated Personal Information, within the United States, the European Economic Area, and in other countries and territories as identified in the DPA.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.3 Tracking. Subject to and in accordance with the Documentation, the Application Services are intended to allow Customer to learn how an End User interacts with and uses Customer’s mobile applications, mobile websites, web-connected devices or web properties. The Application Services give Customer the ability to track Customer Content and Customer is solely responsible for identifying and selecting, through its implementation of Mixpanel’s integration library, what Customer Content to track and send to the Application Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.4 Compliance with Laws. Customer agrees to comply with all applicable privacy, data protection, and consumer protection laws and regulations in connection with Customer’s use of the Application Services, including without limitation, requirements of proper notice and consent to process and send Personal Information to Mixpanel, as contemplated under this Agreement and the DPA. Mixpanel agrees to provide the Application Services in accordance with its obligations under the Data Protection Legislation as defined and set forth in the DPA, provided Customer does not obstruct Mixpanel’s ability to comply with these obligations.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.5 Customer Content Deletion. Mixpanel provides Customer with access to Customer Content and the ability to delete Customer Content through the Application Services. Upon termination of Mixpanel’s relationship with Customer, Mixpanel has no obligation to maintain or provide any Customer Content and will delete Customer Content unless prohibited by law.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.6 Security. Mixpanel will maintain appropriate physical, technical and organizational controls designed to safeguard Customer Content within its cloud storage from unauthorized access, use or disclosure. These controls will include measures designed to store Customer Content on servers located in a physically secured location; and the use of firewalls, access controls and similar security technologies designed to protect Customer Content from unauthorized disclosure. Mixpanel takes no responsibility and assumes no liability for any Customer Content other than its express security obligations in this section and Customer understands and agrees that Mixpanel will not be responsible or liable for any breach or loss of Customer Content resulting from Customer’s security configuration or administration of the Application Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.7 Customer Security Obligations. Customer agrees that, without limiting Mixpanel’s obligations under Section 4.6, Customer is solely responsible for its use and configuration of the Application Services, including (i) maintaining appropriate physical, technical and organizational measures designed to maintain a level of security for the Customer Content appropriate to the risk; (ii) securing Customer’s systems and devices used to access the Application Services; (iii) maintaining its own backups of Customer Content; (iv) decisions not to use privacy or security settings or features available in the Application Services; and (v) choices related to the type of Customer Content (including, if any, Personal Information) transferred to the Application Services through Customer’s configuration of the Application Services. Without limitation of the foregoing, certain parts of the Application Services, including account management features, may be password-restricted to registered users or other authorized persons (“<strong>Password-Protected Areas</strong>”). If Customer is authorized to gain access to any Password-Protected Areas, Customer agrees that Customer is entirely responsible for maintaining the confidentiality of Customer’s password and agrees to notify Mixpanel if the password is lost, stolen, disclosed to an unauthorized third party, or otherwise may have been compromised. Customer agrees that Customer is entirely responsible for any and all activities that occur under Customer’s account, whether or not Customer undertakes such activities. Customer agrees to immediately notify Mixpanel of any unauthorized use of Customer’s account or any other breach of security in relation to Customer’s password or the Application Services that is known to Customer.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">4.8 Privacy Statement. Mixpanel’s tracking and use of information collected about Customer on Mixpanel Sites are governed by the Mixpanel Privacy Statement, available at <a href="https://mixpanel.com/legal/privacy-policy/" class="Link Typography_isLink__0_8f8 Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3" target="_blank">https://mixpanel.com/legal/privacy-policy/</a>. The Mixpanel Privacy Statement does not cover information Mixpanel processes on Customer’s behalf in providing the Application Services and it shall be Customer’s obligation to provide Customer’s own privacy statement or notice to its End Users as well as to provide all required disclosures to and obtain all required consents from Customer’s employees and/or agents. In addition, Mixpanel may collect registration and other information about Customer as Mixpanel’s customer through Mixpanel Sites.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="5-thirdparty-services">5. THIRD-PARTY SERVICES</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">The Application Services and Documentation may display, contain links to, or connect with third-party products, services, and websites (collectively, “<strong>Third-Party Services</strong>”). The Application Services allow Customer to import data from and export data to Third-Party Services. By using the Application Services, Customer authorizes Mixpanel to transfer, store, and process Customer Content from and to Customer’s Third-Party Services accounts on its behalf. Any statements, services, offers, or other information that constitutes part of the Third-Party Services made available by third parties on the Application Services or Mixpanel Sites, or which are accessible through the Application Services are those of the respective authors or producers and not of Mixpanel or its stockholders, directors, officers, employees, agents, or representatives. Mixpanel does not control Third-Party Services and does not guarantee the accuracy, integrity or quality of such Third-Party Services. Third-Party Services are governed solely by the terms and conditions of those Third-Party Services and Mixpanel is not responsible for the performance of and does not endorse any Third-Party Services or any information or materials advertised in any Third-Party Services. If Customer installs, enables or uses Third-Party Services with the Application Services that requires the transfer of Customer Content for the Third-Party Services to interoperate with the Application Services, Customer grants Mixpanel permission to allow the provider of the Third-Party Services to access or receive Customer Content for the interoperation of that Third-Party Service with the Application Services. Mixpanel is not responsible or liable, directly or indirectly, for any transferring, transmitting, damage, disclosure, modification, deletion or loss caused to Customer or Customer Content by Customer’s use of or reliance on any Third-Party Services and Mixpanel does not guarantee the interoperability of such Third-Party Services with the Application Services. It is Customer’s responsibility to evaluate the information, opinion, advice, or other services available on and through the Application Services. Mixpanel does not provide the equipment required to access the Application Services. As between Mixpanel and Customer, Customer is responsible for complying with licenses, the applicable terms and conditions, providing required notices and obtaining appropriate consents from its end-users and paying fees for Third-Party Services.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="6-professional-services">6. PROFESSIONAL SERVICES</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">6.1 Scope. If Customer purchases Professional Services for a fee as indicated in an Order Form or Professional Services are included as part of a Subscription Plan pursuant to the Documentation, then the terms and conditions of this Section 6 shall apply. The Professional Services primarily involve advising Customer on the integration of Customer Content with and into the Application Services. With Customer’s consent, Mixpanel may enter into Customer’s account and access Customer Content as needed to provide the Professional Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">6.2 Assistance. Mixpanel and Customer agree to cooperate in good faith to achieve satisfactory completion of the Professional Services in a professional manner. Customer agrees to provide, at its own expense, timely and adequate assistance and other resources reasonably requested by Mixpanel to enable and ensure the performance of the Professional Services (collectively, “<strong>Assistance</strong>”). Neither Mixpanel nor its Professional Services Personnel (as defined in Section 6.3) will be liable for any deficiency in the performance of Professional Services to the extent resulting from any acts or omissions of Customer, including, but not limited to, Customer’s failure to provide Assistance as required hereunder.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">6.3 Professional Services Personnel. In performing the Professional Services, Mixpanel will provide such resources, and utilize employees, service providers or subcontractors (“<strong>Professional Services Personnel</strong>”) as it deems necessary to perform the Professional Services or any portion thereof. Mixpanel may replace Professional Services Personnel in its normal course of business or subcontract the Professional Services, provided that Mixpanel shall remain responsible and liable for the performance of Professional Services by the Professional Services Personnel it appoints.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">6.4 Warranties. Mixpanel hereby represents and warrants that the Professional Services shall be performed in a timely, professional and workmanlike manner with the level of skill and care consistent with generally-accepted industry standards and practices for similar services. Professional Services Personnel shall have the requisite skills needed to carry out such work. Customer’s sole and exclusive remedy and Mixpanel’s sole and exclusive liability for any breach of this warranty will be reperformance of the Professional Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">6.5 Mixpanel Ownership. The Parties hereby agree that the specified Professional Services primarily involve advising Customer on the implementation of the Application Services and integration of Customer’s data with and into the Application Services. Excluding Customer Confidential Information and Customer Content, Mixpanel retains all right, title, and interest in and to the Professional Services, including all related intellectual property rights inherent therein. Mixpanel will own all rights, title and interest in any Mixpanel Materials, including all intellectual property rights therein. In the event that any part of the Mixpanel Materials is held to be owned by the Customer due to the performance of Professional Services by Mixpanel, Customer hereby assigns to Mixpanel all right, title and interest therein or to the extent such assignment is not permitted or effective, hereby grants to Mixpanel a perpetual, irrevocable, exclusive, worldwide, fully-paid, sub-licensable (through multiple layers), assignable license to any such part of the Mixpanel Materials, including but not limited to an assignable license to incorporate the Mixpanel Materials into the Application Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">6.6 Customer License. Subject to the terms and conditions of this Agreement, Mixpanel shall grant to Customer a worldwide, non-exclusive, non-transferable, non-sub-licensable license to use the Mixpanel Materials for Customer’s internal business purposes during the Subscription Term.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="7-proprietary-rights-and-customer-identification">7. PROPRIETARY RIGHTS AND CUSTOMER IDENTIFICATION</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">7.1 Mixpanel Trademark. “Mixpanel,” the Mixpanel logo, and any other product or service name or slogan displayed on the Application Services are trademarks of Mixpanel, Inc. or its Affiliates, and its suppliers or licensors, and may not be copied, imitated or used, in whole or in part, without the prior written permission of Mixpanel or the applicable trademark holder. Customer shall not use any metatags or any other “hidden text” utilizing “Mixpanel” or any other name, trademark or product or service name of Mixpanel without prior written permission. In addition, the look and feel of the Application Services, including all page headers, custom graphics, button icons and scripts, is the service mark, trademark and/or trade dress of Mixpanel and may not be copied, imitated or used, in whole or in part, without prior written permission. All other trademarks, registered trademarks, product names and company names or logos that appear in the Application Services are the property of their respective owners. Reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation thereof by Mixpanel.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">7.2 Customer Identification. Customer agrees, and hereby provides Mixpanel with the necessary rights and licenses, to identify Customer as a user of the Application Services and use Customer’s name and logo on the Mixpanel Sites and marketing materials. Customer agrees to act as a customer reference for the Application Services and Customer agrees to respond reasonably to all such reference contacts.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">7.3 Reservation of Rights. Subject to the rights expressly granted to Customer in this Agreement, as between Mixpanel and Customer, Mixpanel reserves all right, title and interest in and to the Application Services and Mixpanel Materials, including all related intellectual property rights, and all other products, works, software and technology created, used, or provided by Mixpanel in connection with this Agreement, including any modifications, enhancements and improvements thereto.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">7.4 Ownership and Use of Customer Content. Subject to the rights expressly granted to Mixpanel in this Agreement, as between Mixpanel and Customer, Customer reserves all right, title and interest in and to the Customer Content, including all related intellectual property rights. Customer hereby grants to Mixpanel a non-exclusive, non-transferable right (except as expressly granted in this Agreement) and license to store, access, use, and transfer the Customer Content as described in this Agreement and the DPA for the limited purposes of: (i) performing Mixpanel’s obligations under this Agreement and any applicable Order Form; (ii) responding to service issues and requests for support; (iii) complying with Customer’s instructions; and (iv) maintaining and improving the Application Services. Mixpanel may also use Customer Content in a de-identified and aggregated form (“<strong>Aggregated Data</strong>”) for Mixpanel’s own business purposes, including use, duplication, modification, and creation of derivative works regarding usage and performance of Aggregated Data. Aggregated Data does not directly or indirectly identify Customer, End Users, or individual data subjects. Mixpanel shall own all right, title and interest to the Aggregated Data and any derivative works thereof.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="8-confidential-information-feedback">8. CONFIDENTIAL INFORMATION; FEEDBACK</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">8.1 Confidential Information. As used herein, “<strong>Confidential Information</strong>” means all confidential and proprietary information of a party (“<strong>Disclosing Party</strong>“) disclosed to the other party (“<strong>Receiving Party</strong>“), whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. Confidential Information shall not include, or shall cease to include, as applicable, information that (i) is publicly available or in the public domain at the time disclosed; (ii) is or becomes publicly available or enters the public domain through no act or omission of the Receiving Party; (iii) is rightfully communicated to the Receiving Party by persons not bound by confidentiality obligations with respect thereto; (iv) is already in the Receiving Party’s possession free of any confidentiality obligations with respect thereto at the time of disclosure; (v) is independently developed by the Receiving Party; or (vi) is approved for release or disclosure by the Disclosing Party without restriction.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">8.2 Use of Confidential Information. The Parties acknowledge that during the performance of this Agreement, each Party will have access to certain of the other Party’s Confidential Information. Receiving Party shall: (i) use Confidential Information of Disclosing Party only for the purposes described herein; (ii) hold in confidence and protect such Confidential Information from dissemination to, and use by, any third party, (except as needed to carry out the purposes of this Agreement) in the same manner that it protects the confidentiality of its own proprietary and confidential information of like kind, but in no event shall Receiving Party exercise less than reasonable care in protecting such Confidential Information; (iii) restrict access to the Confidential Information disclosed by the other Party to those of its employees, contractors, personnel, agents, and/or consultants, if any, who have a need to have access in order to carry out the purposes of this Agreement and who have signed an agreement containing disclosure and use provisions substantially similar to those set forth herein; and (iv) to the extent practicable, upon request of the Disclosing Party return or destroy all Confidential Information of the Disclosing Party that is in its possession upon termination or expiration of this Agreement. Notwithstanding any other provision of this Agreement, Receiving Party may disclose Confidential Information to the limited extent required in order to comply with the order of a court or other governmental body, or as otherwise necessary to comply with applicable law, provided that, to the extent permitted by law, the Receiving Party shall provide the Disclosing Party with prior notice of such compelled disclosure and reasonable assistance, at Disclosing Party’s request and expense, if the Disclosing Party wishes to contest the disclosure. Due to the unique nature of the Parties’ Confidential Information disclosed hereunder, there can be no adequate remedy at law for a Party’s breach of its obligations hereunder, and any such breach may result in irreparable harm to the non-breaching Party. Therefore, upon any such breach, the Party alleging breach shall be entitled to seek injunctive and other appropriate equitable relief in addition to any other remedies available to it, without the requirement of posting a bond.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">8.3 Feedback. If Customer or its Authorized Users provide Mixpanel any suggestions, recommendations, comments, corrections, enhancements, feature and/or functionality requests or other feedback relating to Mixpanel’s current or future products or services, including Beta Services (“<strong>Feedback</strong>”), Mixpanel shall have the right to use the Feedback in any manner, including, but not limited to future enhancements and modifications to the Application Services. Customer agrees that such Feedback is given voluntarily, and hereby grants to Mixpanel and its assigns a perpetual, worldwide, transferable, sublicensable, fully paid-up, irrevocable, royalty free license to use, reproduce, modify, disclose, create derivative works from, distribute, commercialize and display the Feedback in any manner and for any purpose, in any media, software, or technology of any kind now existing or developed in the future, without any obligation to provide attribution or compensation to Customer or any third party. For the avoidance of doubt, Feedback does not include Customer Confidential Information or Customer Content. In addition, Mixpanel shall be free to reuse all general knowledge, experience, know-how, works and technologies (including ideas, concepts, processes and techniques) related to or acquired during provision of the Application Services and Professional Services.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="9-warranties-disclaimer-of-warranties">9. WARRANTIES; DISCLAIMER OF WARRANTIES</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">9.1 Application Services. Subject to Section 9.4, Mixpanel warrants that the features and functionality of the Application Services, as made available to Customer by Mixpanel, will perform the material functions described in the Documentation. Mixpanel’s sole liability and Customer’s exclusive right and remedy for a breach of the foregoing warranty is for Mixpanel to correct or re-perform such material nonconforming aspects of the Application Services. If Mixpanel fails to correct or re-perform such material nonconforming aspects of the Application Services within a reasonable time of receipt of written notice from Customer detailing the breach, Customer’s sole and exclusive remedy shall be to terminate the Agreement and have Mixpanel refund to Customer the pro-rata unused portion of any pre-paid fees applicable to the remaining portion of the applicable Subscription Term following the effective date of termination. The foregoing warranty will not apply to, and Mixpanel is not obligated to correct, non-conformities related to: (i) unauthorized modifications to the Application Services; (ii) use of the Application Services outside of the scope of this Agreement or as described in the Documentation; or (iii) Third-Party Services, software or equipment outside of Mixpanel’s control.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">9.1.1 Authority. Each Party hereby represents and warrants (i) that it is duly organized, validly existing and in good standing under the laws of its jurisdiction of incorporation or organization; (ii) that it has the legal power and authority to enter into this Agreement; and (iii) that this Agreement, when executed and delivered, will constitute a valid and binding obligation of such Party and will be enforceable against such Party in accordance with its terms.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">9.2 Customer Content. Customer represents and warrants that it owns or has obtained all necessary rights, title and interest, provided all appropriate notices and disclosures, and obtained all necessary permissions and consents, to use the Application Services to track End Users and transfer Customer Content to Mixpanel and its third-party subcontractors for the purpose of processing such Customer Content in accordance with this Agreement.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">9.3 Export Compliance. Customer warrants it shall comply with all U.S. export control and economic sanctions laws and regulations as they relate to access to and use of the Application Services. Customer shall not access or use the Application Services if Customer is located in any jurisdiction in which the provision of the Application Services is prohibited under U.S. or other applicable laws or regulations (a “<strong>Prohibited Jurisdiction</strong>”) and Customer shall not provide access to the Application Services to any government, entity or individual located in any Prohibited Jurisdiction. Customer represents, warrants and covenants that (i) Customer is not named on any U.S. government list of persons or entities prohibited from receiving U.S. exports, or transacting with any U.S. person; (ii) Customer is not a national of, or a company registered in, any Prohibited Jurisdiction; (iii) Customer shall not permit its Authorized Users or any agents to access or use the Application Services in violation of any U.S. or other applicable export embargoes, prohibitions or restrictions; (iv) Customer shall comply with all applicable laws regarding the transmission of technical data exported from the United States and the country in which Customer, its Authorized Users and its agents are located; and (v) Customer shall not access and use the Application Services for the benefit or on behalf of any person listed in any applicable government prohibited, denied, or unverified-party, sanctions, debarment, or exclusion list or export-controlled related restricted party list.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">9.4 Disclaimer. EXCEPT AS SPECIFICALLY PROVIDED HEREIN, USE OF SERVICES PROVIDED BY MIXPANEL, INCLUDING, BUT NOT LIMITED TO, THE APPLICATION SERVICES, ANY PROFESSIONAL SERVICES AND CUSTOMER SUPPORT SERVICES IS AT CUSTOMER’S SOLE RISK. SUCH SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. MIXPANEL AND ITS SUPPLIERS AND LICENSORS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED INDEMNITIES AND WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON- INFRINGEMENT. MIXPANEL DOES NOT GUARANTEE THE ACCURACY, COMPLETENESS, OR USEFULNESS OF ITS SERVICES, AND CUSTOMER RELIES ON SUCH SERVICES AT CUSTOMER’S OWN RISK. MIXPANEL DOES NOT GUARANTEE THE ACCURACY, USABILITY, COMPLETENESS, OR USEFULNESS OF ANY CUSTOM REPORT, AND CUSTOMER USES CUSTOM REPORTING FEATURES AT CUSTOMER’S OWN RISK. ANY MATERIAL THAT CUSTOMER ACCESSES OR OBTAINS THROUGH MIXPANEL’S SERVICES, INCLUDING CUSTOMER CONTENT, IS DONE AT CUSTOMER’S OWN DISCRETION AND RISK AND CUSTOMER WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO CUSTOMER’S COMPUTER OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY MATERIAL THROUGH MIXPANEL’S SERVICES. FURTHER, MIXPANEL DOES NOT WARRANT THAT CUSTOMER’S USE OF THE APPLICATION SERVICES WILL BE UNINTERRUPTED, ERROR-FREE OR ALWAYS AVAILABLE AND MIXPANEL WILL NOT BE LIABLE FOR LOSS, INACCURACY OR CORRUPTION OF DATA OR DELAYS, SERVICE FAILURES OR INTERRUPTIONS INHERENT IN THE USE OF THE INTERNET OR COMMUNICATION SYSTEMS. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY CUSTOMER FROM MIXPANEL OR THROUGH OR FROM THE APPLICATION SERVICES WILL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THIS AGREEMENT.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="10-limitation-of-liability">10. LIMITATION OF LIABILITY</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">10.1 EXCLUSION OF REMEDIES. EXCEPT WITH RESPECT TO A BREACH OF CUSTOMER’S OBLIGATIONS UNDER SECTIONS 2.1 OR 4.4, NEITHER CUSTOMER NOR MIXPANEL SHALL BE RESPONSIBLE OR LIABLE WITH RESPECT TO ANY SUBJECT MATTER OF THIS AGREEMENT, UNDER ANY CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ANY OTHER THEORY FOR ERROR OR INTERRUPTION OF USE, LOSS OR INACCURACY OR CORRUPTION OF DATA, FOR COST OF PROCUREMENT OF SUBSTITUTE GOODS, SERVICES, RIGHTS, OR TECHNOLOGY, FOR ANY LOST PROFITS OR REVENUES, OR FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">10.2 EXCEPT WITH RESPECT TO (I) CUSTOMER’S PAYMENT OBLIGATIONS, (II) A BREACH OF CUSTOMER’S OBLIGATIONS UNDER SECTIONS 2.1 OR 4.4, OR (III) LIABILITY OF EACH PARTY TO THE EXTENT IT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW, THE AGGREGATE AND CUMULATIVE LIABILITY OF EACH PARTY WITH RESPECT TO ANY AND ALL CLAIMS AND DAMAGES ARISING OUT OF OR RELATED TO ANY SUBJECT MATTER OF THIS AGREEMENT, UNDER ANY CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ANY OTHER THEORY, SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL APPLICATION SERVICES FEES PAID OR PAYABLE BY CUSTOMER DURING THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE ACT, OMISSION OR OCCURRENCE GIVING RISE TO SUCH LIABILITY (THE “<strong>FEES PAID</strong>”) OR (B) ONE THOUSAND DOLLARS ($1,000). NOTWITHSTANDING THE FOREGOING, IF CUSTOMER’S SUBSCRIPTION TERM VALUE IN A TWELVE (12) MONTH PERIOD EXCEEDS SIXTY THOUSAND DOLLARS ($60,000), THEN MIXPANEL’S LIABILITY WITH RESPECT TO: (X) ITS INDEMNITY OBLIGATIONS UNDER SECTION 11.1; (Y) A BREACH OF ITS CONFIDENTIALITY OBLIGATIONS UNDER SECTION 8.2; AND (Z) A BREACH OF THE TECHNICAL AND ORGANIZATIONAL MEASURES DESCRIBED IN THE DPA THAT RESULT IN THE UNAUTHORIZED USE OR LOSS OF PERSONAL INFORMATION INCLUDED IN CUSTOMER CONTENT, SHALL NOT EXCEED TWO (2) TIMES THE FEES PAID. FOR THE AVOIDANCE OF DOUBT, IF AT ANY POINT A CUSTOMER’S SUBSCRIPTION TERM VALUE FALLS BELOW SIXTY THOUSAND DOLLARS ($60,000), THE ENHANCED LIABILITY CAP IN THE PREVIOUS SENTENCE SHALL NOT APPLY.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">10.3 Essential Basis of the Agreement. THE LIMITATIONS AND EXCLUSIONS SET FORTH IN THIS SECTION 10 ARE INTENDED TO APPLY WITHOUT REGARD TO WHETHER OTHER PROVISIONS OF THIS AGREEMENT HAVE BEEN BREACHED OR HAVE PROVEN INEFFECTIVE. The Parties each acknowledge and understand that the disclaimers, exclusions and limitations of liability set forth in this Section 10 form an essential basis of the agreement between the Parties, that the Parties have relied upon such disclaimers, exclusions and limitations of liability in negotiating the terms and conditions in this Agreement, and that absent such disclaimers, exclusions and limitations of liability, the terms and conditions this Agreement would be substantially different.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="11-indemnity">11. INDEMNITY</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">11.1 Indemnification by Mixpanel. Subject to Section 10, Mixpanel will defend Customer at Mixpanel’s expense from any and all claims, demands, suits or proceedings (“Claims”) brought against Customer by a third party alleging that the use of the Application Services as permitted hereunder infringes such third party’s patent, copyrights, or trademarks, or misappropriates such third party’s trade secrets. Further, Mixpanel shall indemnify and hold Customer harmless against all costs (including reasonable attorneys’ fees) finally awarded against Customer by a court of competent jurisdiction, or paid to a third party in accordance with a settlement agreement signed by Mixpanel, in connection with such Claims. If a Claim is received or is reasonably likely to be received, Mixpanel may, at Mixpanel’s option and sole discretion and expense, either (i) replace or modify the Application Services, or any part thereof, as appropriate, (ii) obtain a license for Customer to continue using the Application Services, (iii) replace the Application Services with a substantially equivalent service; or (iv) terminate the applicable Order Form or Subscription Plan and refund to Customer a pro-rated amount of any prepaid, unused fees applicable to the remaining portion of the then current Subscription Term following the effective date of termination. Notwithstanding the foregoing, Mixpanel will have no liability for any Claim that arises in whole or in part from: (a) modifications to the Application Service made by Customer or any third party; (b) the combination, operation or use of the Application Services with software, hardware, data or technology not provided by Mixpanel (where the infringement would have been avoided in the absence of such combination); (c) Customer’s use of the Application Services other than in accordance with this Agreement or in violation of applicable law; or (d) Third Party Software, Customer software or Customer Content. The indemnification obligations set forth in this Section 11.1 are Mixpanel’s sole and exclusive obligations, and Customer’s sole and exclusive remedies, with respect to infringement or misappropriation of third party intellectual property rights of any kind.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">11.2 Indemnification by Customer. Subject to Section 10, Customer will defend Mixpanel at Customer’s expense from any and all Claims brought against Mixpanel by a third party arising out of (i) allegations that Customer’s use of the Application Services beyond the scope described in this Agreement, violates the rights of such third party; (ii) Customer Content infringes or otherwise violates a third party’s property, privacy, or other rights; (iii) Customer’s breach of this Agreement; or (iv) Customer fails to comply with applicable laws, rules or regulations in performance of this Agreement. Further, Customer shall indemnify and hold Mixpanel harmless against all costs (including reasonable attorneys’ fees) finally awarded against Mixpanel by a court of competent jurisdiction, or paid to a third party in accordance with a settlement agreement signed by Customer, in connection with such Claims.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">11.3 Indemnity Requirements. The party seeking indemnity under this Section 11 (“<strong>Indemnitee</strong>“) must give the other party (“<strong>Indemnitor</strong>“) the following: (i) prompt written notice of any claim for which the Indemnitee intends to seek indemnity, (ii) all cooperation and assistance reasonably requested by the Indemnitor in the defense of the claim, at the Indemnitor’s sole expense, and (iii) sole control over the defense and settlement of the claim, provided that Indemnitor may not settle any Claim unless it unconditionally releases Indemnitee of all liability.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="12-miscellaneous">12. MISCELLANEOUS</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.1 Governing Law; Venue. Enforcement of any dispute relating to this Agreement will be governed by the laws of the State of California, excluding its conflict and choice of law principles and the United Nations Convention on the International Sale of Goods. The exclusive jurisdiction and venue for any claims arising out of or related to this Agreement or Customer’s use of the Application Services is in the state and federal courts located in City and County of San Francisco, California, and Customer irrevocably agrees to submit to the jurisdiction of such courts.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.2 Assignment. Customer may not assign any of its rights or obligations hereunder, whether by operation of law or otherwise, without the prior written consent of Mixpanel (not to be unreasonably withheld or delayed). Notwithstanding any provision in this Agreement, either party may assign this Agreement in its entirety, without the consent of the other party, to its successor in connection with a merger or acquisition (including by operation of law), corporate reorganization, or sale of all or substantially all of its assets. Any attempt by Customer to assign its rights or obligations under this Agreement in breach of this section shall be void and of no effect. Subject to the foregoing, this Agreement shall bind and inure to the benefit of the parties, their respective successors and permitted assigns.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.3 Entire Agreement. Subject to an Order Form and, if applicable, the Supplemental Terms, this Agreement sets forth the entire agreement and understanding between the parties with respect to its subject matter and supersedes and merges all prior and contemporaneous oral and written agreements, discussions and understandings between the parties with respect to its subject matter. If there is a conflict between this Agreement and any Order Form, then the Order Form shall govern. In the event the parties have previously entered into a separate non-disclosure or confidentiality agreement, such agreement is terminated as of the Effective Date of this Agreement. In the event the parties enter into a separate non-disclosure or confidentiality agreement subsequent to the Effective Date, such separate agreement shall not modify, supplement or supersede the terms of this Agreement unless expressly set forth in such subsequent agreement. No terms or conditions set forth on any purchase order, preprinted form or document shall add to or vary the terms and conditions of this Agreement, and all such terms or conditions shall be null and void.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.4 Termination.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.4.1 Either party may terminate this Agreement or any applicable Order Form in the event of a material breach by the other party. Such termination may be effected only through a written notice to the breaching party, specifically identifying the breach or breaches on which such notice of termination is based. The breaching party will have a right to cure such breach or breaches within thirty (30) days of receipt of such notice, and this Agreement will terminate in the event that such cure is not made within such thirty (30) day period. If the Agreement terminates due to Mixpanel’s uncured material breach, Customer shall be entitled to receive a refund of any prepaid, unused fees applicable to the remaining portion of the applicable Subscription Term following the effective date of termination.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.4.2 Either party may, at its option, terminate this Agreement and any applicable Order Forms immediately upon written notice to the other party, in the event (i) that the other party becomes insolvent or unable to pay its debts when due; (ii) the other party files a petition in bankruptcy, reorganization or similar proceeding, or, if filed against, such petition is not removed within ninety (90) days after such filing; or (iii) a receiver is appointed or there is an assignment for the benefit of such other party’s creditors.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.5 Survival. The terms and conditions which by their nature are intended to survive termination of this Agreement shall survive, including Restrictions, Disclaimer, Feedback, Indemnity, and Limitation of Liability. This Agreement contains the entire understanding of the parties on the subject matter hereof.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.6 Government Contractors. If Customer is a U.S. federal government department or agency or contracting on behalf of such department or agency, the Application Services are a “Commercial Item” as that term is defined at 48 C.F.R. §2.101, consisting of “Commercial Computer Software” and “Commercial Computer Software Documentation,” as those terms are used in 48 C.F.R. §12.212 or 48 C.F.R. §227.7202. Consistent with 48 C.F.R. §12.212 or 48 C.F.R. §227.7202–1 through 227.7202–4, as applicable, the Application Services are licensed to Customer with only those rights as provided under the terms and conditions of this Agreement.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.7 Severability. If any provision of this Agreement is held by a court of competent jurisdiction to be contrary to law, the provision shall be modified by the court and interpreted so as best to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions of this Agreement shall remain in full force and effect.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.8 Headings. In this Agreement headings are inserted for convenience only and shall not affect the meaning of the text and references to the singular include the plural and vice versa.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.9 Independent Contractors. In making and performing this Agreement, Customer and Mixpanel act and will act at all times as independent contractors, and, except as expressly set forth herein, nothing contained in this Agreement will be construed or implied to create an agency, joint venture, partnership or employer and employee relationship between them. Except as expressly set forth herein, at no time will either party make commitments or incur any charges or expenses for, or in the name of the other party. Any fees, expenses or other amounts paid by Customer to Mixpanel hereunder shall not be considered salary for pension or wage tax purposes and neither Mixpanel nor its personnel will be entitled to any fringe benefits, including sick or vacation pay, or other supplemental benefits of Customer, unless otherwise required by law.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">12.10 Modifications. Mixpanel reserves the right to modify the terms and conditions of this Agreement from time to time, by posting the modified terms on a Mixpanel Site. To receive updates regarding material modifications to the terms and conditions of this Agreement, please complete this <a class="Typography_bodySmSerif__OozVb Typography_isLink__0_8f8 TOULink_text___VED2">form</a>. Any updated version of these terms shall become effective as of the posting date and will supersede all prior versions. Customer’s continued use of the Application Services after the updated version has been posted, will constitute Customer’s acceptance of such updated terms and no separate notice will be required.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="13-contacting-us">13. CONTACTING US</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">All notices to be provided by Mixpanel to Customer under this Agreement may be delivered in writing (i) by nationally recognized overnight delivery service (“<strong>Courier</strong>”) or U.S. mail to the contact mailing address provided by Customer on any Order Form or (ii) by electronic mail to the electronic mail address provided for Customer’s account owner. If Customer needs to give notice to Mixpanel, Customer must do so in writing by Courier or U.S. mail to Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, Attn: Legal Department. All notices shall be deemed to have been given immediately upon delivery if by electronic mail, or, if otherwise delivered, then upon the earlier of receipt or two (2) business days after being deposited in the mail or with a Courier as permitted above. If Customer has any questions or concerns about the Application Services or this Agreement, Customer may contact us by email at <a href="mailto:legal@mixpanel.com" class="Link Typography_isLink__0_8f8 Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3" rel="noopener noreferrer" target="_blank">legal@mixpanel.com</a>.</p> <h3 class="Typography_headingSm__CuUDi LegalPage_legalSectionTitle__qhckk" id="14-definitions">14. DEFINITIONS</h3> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.1 “<strong>Affiliate</strong>” means an entity that directly or indirectly, owns or controls, is owned or is controlled by or is under common ownership or control with a party. As used herein, “control” means the power to direct the management or affairs of an entity, and “ownership” means the beneficial ownership of fifty percent (50%) or more of the voting equity securities or other equivalent voting interests of the entity.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.2 “<strong>Application Services</strong>” means the online, web-based, and mobile-based applications provided by Mixpanel through a Mixpanel Site, ordered by Customer’s selection and acceptance of a Subscription Plan by means of (i) the online purchasing process on a website operated by Mixpanel or its Affiliates or (ii) an executed Order Form.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.3 “<strong>Authorized User</strong>” means any individual provided with access to the Application Services by Customer.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.4 “<strong>Beta Services</strong>” means a product, service or functionality provided by Mixpanel that may be made available to Customer to try at Customer’s option at no additional charge which is clearly designated as beta, pilot, limited release, non-production, early access, evaluation or by a similar description.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.5 “<strong>Customer Content</strong>” means the data, media and other information provided by or on behalf of Customer to the Application Services, excluding Prohibited Information.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.6 “<strong>Customer’s Subscription Term Value”</strong> means the fees paid or payable to Mixpanel for the Application Services during a twelve (12) month Subscription Term.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.7 “<strong>Documentation</strong>” means the user guides and other user documentation that accompanies or is made generally available for the Application Services by Mixpanel.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.8 “<strong>End User</strong>” means a user of Customer’s mobile applications, mobile websites or web properties with which Customer has integrated the Application Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.9 “<strong>Excess Burden</strong>” means the Application Services are being used to engage in denial of service attacks, spamming, or any illegal activity, or/ use of the Application Services is causing immediate, material and ongoing harm to Mixpanel or Mixpanel’s other customers.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.10 “<strong>Mixpanel Materials</strong>” means any materials that Mixpanel provides to Customer as part of, or in the course of providing services in connection with the Application Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.11 “<strong>Mixpanel Site</strong>” means <a href="https://mixpanel.com" class="Link Typography_isLink__0_8f8 Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3" target="_blank">https://mixpanel.com</a> or other designated websites or IP addresses for mobile applications communicated to Customer by Mixpanel.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.12 “<strong>Order Form</strong>” means an ordering document for the Application Services, including without limitation statements of work, signed by both parties and incorporating the terms of this Agreement by reference.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.13 “<strong>Personal Information</strong>” means any Customer Content processed by Mixpanel pursuant to this Agreement, relating to an identified or identifiable natural person or household; where an “identifiable natural person” means an individual who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to the individual’s physical, physiological, mental, economic, cultural or social identity.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.14 “<strong>Professional Services</strong>” means training, support, consulting, or implementation services provided in accordance with Section 6 of this Agreement, as indicated on an Order Form or the Documentation.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.15 “<strong>Prohibited Information</strong>” means (i) information under regulatory or contractual handling requirements (e.g., Payment Card Industry Data Security Standards), including, but without limitation, financial account numbers, debit or credit card information, magnetic stripe data, or card verification values; (ii) government issued personal identifiers, including, but without limitation, driver’s license numbers, passport numbers, or other state issued identification numbers; (iii) bio-metric identifiers as described in state, federal or other applicable law, including without limitation, genetic data, iris scans, thumb or finger prints, cardiac rhythm identifiers, facial modeling data, or health data; (iv) personally identifiable information collected from children under the age of 13 or from online services directed toward children; (v) real time geo-location data which can track or identify an individual’s precise movements; (vi) passwords, authentication/authorization credentials, private encryption keys, business secrets deemed highly confidential (e.g., highly-confidential business strategies and communications, sensitive attorney-client privileged and confidential communications); (vii) export-controlled information for which Customer has not obtained all required export licenses or government approvals; (viii) Protected Health Information (“PHI”) subject to United States HIPAA regulations or related state health or medical privacy laws, except as permitted by an executed HIPAA Business Associate Agreement; (ix) any data constituting “sensitive personal information,” “sensitive data,” “special categories of data” or similar terms defined under applicable data protection laws; or (x) other information the unauthorized disclosure of which could cause material, severe, or catastrophic harm or impact to any data subjects or third parties.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.16 “<strong>Subscription Plan</strong>” means a specified pricing plan and term length with associated features, functionality and volume tiers for the Application Services purchased by Customer.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.17 “<strong>Subscription Term</strong>” means the period of time identified when completing an online purchase or on an Order Form during which time Customer is authorized to access and use the Application Services.</p> <p class="Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">14.18 “<strong>Supplemental Terms</strong>” means product-specific terms that apply only to certain features of the Application Services found at <a href="https://mixpanel.com/legal/supplemental-terms/" class="Link Typography_isLink__0_8f8 Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3" target="_blank">https://mixpanel.com/legal/supplemental-terms/</a> .</p> <h4 class="Typography_headingXs__ACFef LegalPage_legalSectionTitle__qhckk" id="prior-versions">Prior Versions</h4> <div class="Typography_bodySmSerif__OozVb"><ul class="List_unorderedList__nXb6l List_primary__iIAFt"> <li><a href="/legal/terms-of-use-prior-to-sept-2024" class="Link Typography_isLink__0_8f8 Typography_bodySmSerif__OozVb LegalPage_grayContent__oaEA3">Terms of Use Prior to September 2024</a></li> </ul></div></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ 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