IAB

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New 2025 IAB Consumer Privacy Report</h4></a> </div> </div>  </div> </div> </div> <div uk-grid uk-height-match="target: .tile-card-body > div" class="uk-margin uk-margin-bottom uk-grid-small uk-child-width-1-4@l uk-child-width-1-3@m uk-child-width-1-2 iab-feature-tiles-small"> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/events/2025-iab-public-policy-legal-summit/" aria-label="Registration Open: 2025 IAB Public Policy & Legal Summit" title="Registration Open: 2025 IAB Public Policy & Legal Summit"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/10/2025-iab-public-policy-legal-summit-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 65.68% 52.19%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/events/2025-iab-public-policy-legal-summit/" > <p class="tile-card-title">Registration Open: 2025 IAB Public Policy & Legal Summit</p> <p class="tile-card-teaser">IAB Public Policy and Legal Summit is back! Last year’s event was a sold-out success, and now is your chance to secure your spot. Don’t miss out on this essential gathering where leaders from advertising, media, technology, and government come together to tackle the most pressing legal, policy, and technical challenges facing our industry. Join … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/legal-affairs">Legal Affairs</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/public-policy"> Public Policy </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/events/2025-iab-public-policy-legal-summit/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/events/newfronts-2025/" aria-label="2025 IAB NewFronts: Registration Open!" title="2025 IAB NewFronts: Registration Open!"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/11/2025-iab-newfronts-3-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 26.43% 58.73%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/events/newfronts-2025/" > <p class="tile-card-title">2025 IAB NewFronts: Registration Open!</p> <p class="tile-card-teaser">Get Ready for the 2025 IAB NewFronts! Spanning the week of May 5-8, 2025 across New York City, the 2025 IAB NewFronts is set to showcase the latest digital video content and innovations. IAB NewFronts is the world’s largest digital content marketplace – committed to creating valuable partnerships between brands and native digital content. Join … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/digital-video">Digital Video</a> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/events/newfronts-2025/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/blog/ctvs-self-service-rise-breaking-barriers/" aria-label="NEW BLOG: CTV’s Self-Service Rise: Breaking Barriers or Building Silos?" title="NEW BLOG: CTV’s Self-Service Rise: Breaking Barriers or Building Silos?"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2025/02/ctvs-self-service-rise-breaking-barriers-or-building-silos-1024x312.jpg), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 50.00% 50.00%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/blog/ctvs-self-service-rise-breaking-barriers/" > <p class="tile-card-title">NEW BLOG: CTV’s Self-Service Rise: Breaking Barriers or Building Silos?</p> <p class="tile-card-teaser">Out of the top 10 streaming services in the U.S., eight now operate proprietary self-service ad platforms (Netflix and AppleTV+ are yet to launch one). This isn’t a coincidence—it’s a shift fueled by economics, accessibility, and tech-driven ambition. The growth of self-service platforms in connected TV (CTV) will require a redefinition of how brands of … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/ad-revenue">Advertising Revenue</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/retail-media"> Retail Media </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/blog/ctvs-self-service-rise-breaking-barriers/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/guidelines/generative-ai-playbook-for-advertising/" aria-label="Just Released: Generative AI Playbook for Advertising" title="Just Released: Generative AI Playbook for Advertising"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2025/01/generative-ai-playbook-for-advertising-2-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; "> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/guidelines/generative-ai-playbook-for-advertising/" > <p class="tile-card-title">Just Released: Generative AI Playbook for Advertising</p> <p class="tile-card-teaser">Generative AI is transforming how advertisers innovate, strategize, and execute campaigns. By leveraging technology that creates text, images, audio, and video from learned patterns, advertisers can streamline workflows, deliver personalized customer experiences, and optimize campaigns with unprecedented precision. IAB has released the Generative AI Playbook for Advertising, providing guidance into the practical applications of generative … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/research">Research</a> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/guidelines/generative-ai-playbook-for-advertising/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/insights/2025-outlook-ad-spend-opportunities-growth/" aria-label="Download Now: 2025 IAB Outlook Report" title="Download Now: 2025 IAB Outlook Report"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2025/01/2025-outlook-a-snapshot-into-ad-spend-opportunities-and-strategies-for-growth-2-e1736876561777-1024x312.jpg), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 50.00% 50.00%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/insights/2025-outlook-ad-spend-opportunities-growth/" > <p class="tile-card-title">Download Now: 2025 IAB Outlook Report</p> <p class="tile-card-teaser">IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/ad-revenue">Advertising Revenue</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/measurement"> Measurement </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/insights/2025-outlook-ad-spend-opportunities-growth/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/video/2025-us-ad-spend-outlook/" aria-label="IAB Pulse | 2025 U.S. Ad Spend Outlook" title="IAB Pulse | 2025 U.S. Ad Spend Outlook"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/06/mfas-how-did-we-get-here-and-whats-the-best-way-forward-1024x535.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 50.00% 50.00%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/video/2025-us-ad-spend-outlook/" > <p class="tile-card-title">IAB Pulse | 2025 U.S. Ad Spend Outlook</p> <p class="tile-card-teaser"></p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/video-on-demand">Video On Demand</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +3 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/digital-video"> Digital Video </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/research"> Research </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/retail-media"> Retail Media </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/video/2025-us-ad-spend-outlook/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/guidelines/creative-best-practices-in-podcasting/" aria-label="Podcasting Creative Best Practices: Gallery & Guide" title="Podcasting Creative Best Practices: Gallery & Guide"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/11/creative-best-practices-in-podcasting-2-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 50.00% 50.00%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/guidelines/creative-best-practices-in-podcasting/" > <p class="tile-card-title">Podcasting Creative Best Practices: Gallery & Guide</p> <p class="tile-card-teaser">Earlier this year, IAB published a guide called Podcasting in the Creator Economy that highlighted the benchmark beating capability of podcasters to create value for advertisers due to the uniquely high levels of influence they have with global consumers. Among many of the key takeaways in the guide were the fact that 90% of the … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/audio">Audio</a> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/guidelines/creative-best-practices-in-podcasting/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/iab-annual-reports/" aria-label="IAB 2024 Annual Report" title="IAB 2024 Annual Report"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2025/01/s20250126a30006-pm-20250126-1024x790.jpg), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 15.01% 48.71%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/iab-annual-reports/" > <p class="tile-card-title">IAB 2024 Annual Report</p> <p class="tile-card-teaser">Download the 2024 IAB Annual Report Read about all the exciting industry initiatives for (and with) our members. Download PDF “ An IAB colleague recently made the analogy, ‘IAB is like a gym membership. Joining is a good first step, but if you don’t put in the work, you won’t get the results.’” — … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/iab-annual-reports/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> </div> </div> </div> <div class="uk-width-1-4@l uk-width-1-3@m tile-sidebar-column"> <div class="upcoming-sidebar uk-padding uk-padding-remove-top uk-padding-remove-bottom"> <h3 class="module-headline2 uk-padding uk-padding-remove-left uk-padding-remove-bottom headline-adjust">Upcoming at IAB</h3> 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iabicon-arrow-in-circle-right item-arrow"></i> </div> <div class="module-hero-module__footer-item-desc-mobile uk-width-1-1"> <p class="uk-margin-remove-bottom"> Latest news and insights </p> </div> </div> </a> </li> </ul> </div> </div> </section> <section class="module-our-mission"> <div class="uk-child-width-1-1@s uk-child-width-1-2@m uk-grid-collapse" uk-grid> <div class="module-our-mission__panel-left uk-padding-large"> <span class="module-our-mission__sub-title"> Our Mission </span> <h3 class="uk-margin-small-top our-mission-title"> The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. </h3> </div> <div class="module-our-mission__panel-right uk-padding-large uk-width-auto"> <span class="module-our-mission__sub-title"> <a href="/member-directory">Our 700+ members</a> are leaders in digital advertising & media, and include: </span> <div class="module-our-mission__logos-container"> <script src="//cdnjs.cloudflare.com/ajax/libs/ramda/0.27.0/ramda.min.js"></script> <script> var logos = [{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/amazon-advertising-4.jpg","alt":"Amazon Advertising"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/disney-advertising-2.png","alt":"Disney Advertising"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/linkedin-3.png","alt":"LinkedIn"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/liveramp-6.png","alt":"LiveRamp"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2013\/11\/lotame-5.png","alt":"Lotame Solutions, Inc."},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/magnite-2.png","alt":"Magnite"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/microsoft-4.png","alt":"Microsoft"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/nbcuniversal-4.png","alt":"NBCUniversal"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/oracle-3.png","alt":"Oracle"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/02\/4467143_P_Static_Logos_P_ICON_LOGO_BLUE_P_ICON_LOGO_BLUE.png","alt":"Paramount"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/pubmatic-23.png","alt":"PubMatic"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/siriusxm.png","alt":"SiriusXM"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/snapchat-2.png","alt":"Snapchat"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/tiktok-for-business.png","alt":"TikTok, Inc."},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/thetradedesk.jpg","alt":"theTradeDesk"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/02\/yahoo-verizon-media.png","alt":"Yahoo"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/warner-bros-discovery.jpg","alt":"Warner Bros. Discovery"}]; // prettier-ignore var slots = [ [1, 2, 3], [4, 5, 6], [7, 8, 9] ]; var flattened = R.flatten(slots); /** * Distribute the logos like a deck of cards into the appropriate 9 slots. */ var distributed = slots.map(function(row, r) { return row.map(function(column, c) { var slotIndex = (r*3 + c); var everyNth = logos.filter(function(logo, i) { var index = slotIndex - i; var modulo = flattened.length; // console.log(i, index % modulo == 0 ? 'XXXXX' : ''); return index % modulo == 0; }); // console.log(everyNth); return {slotIndex: slotIndex + 1, logos: everyNth}; }); }); // console.log(distributed); (function($) { $(document).ready(function() { Mustache.parse($('#template').html()); // optional, speeds up future uses $('#target').html(Mustache.render($('#template').html(), { slots: distributed, })); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-1').startAutoplay(); UIkit.slideshow('#member-slideshow-5').startAutoplay(); }, 0); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-8').startAutoplay(); UIkit.slideshow('#member-slideshow-2').startAutoplay(); }, 2000); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-4').startAutoplay(); }, 4000); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-9').startAutoplay(); UIkit.slideshow('#member-slideshow-3').startAutoplay(); }, 6000); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-6').startAutoplay(); UIkit.slideshow('#member-slideshow-7').startAutoplay(); }, 8000); }); })(jQuery); </script> <style> .module-our-mission__logos-grid { margin-top: 25px !important; } .module-our-mission__logos-grid img { width: 100%; height: 50px; max-width: 150px !important; max-height: 50px !important; object-fit: contain; } </style> <div id="target"></div>  <script id="template" type="text/html"> {{#slots}} <div class="module-our-mission__logos-grid" uk-grid> {{#.}} <div class="uk-width-1-3"> <div id="member-slideshow-{{slotIndex}}" data-slideshow-index="{{slotIndex}}" class="uk-position-relative uk-visible-toggle uk-light uk-animation-slow" tabindex="-1" uk-slideshow="animation: fade; draggable: false; autoplay: false; autoplay-interval: 9000; velocity: 1000"> <ul class="uk-slideshow-items"> {{#logos}} <li><img src="{{url}}" alt="{{alt}}" /></li> {{/logos}} </ul> </div> </div> {{/.}} </div> {{/slots}} </script> </div> </div> </div> </section> <section class="module-newsletter uk-padding-large uk-background-secondary"> <div class="form-section uk-container-xlarge"> <h1>Get the latest from<br>IAB in your inbox</h1> <p>Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!</p> <div class="subscribe-form uk-width-expand@s"> <a href="/subscribe" target="_blank" class="primary-button-black uk-padding-small uk-flex" id="homepage_Newsletter_Subscribe"> Sign up now <div class="arrow-right"></div> </a> </div> </div> </section> <section class="module-getting-involved"> <div class="title-section uk-padding-large uk-flex uk-child-width-expand"> <h1>Getting Involved</h1> <div> <p class="uk-margin-remove-top gray-light-text"> Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB. </p> </div> </div> <div class="news-section"> <div class="uk-grid-small uk-child-width-1-2 uk-child-width-1-4@m uk-grid-collapse uk-grid-match" uk-grid> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_committees-councils" href="https://www.iab.com/groups/" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/04/CommiteesCouncils_iStock-1143297123.png);;" ></div> <div class="description"> <div class="post-title module-subtitle">Committees & Councils</div> <p class="gray-light-text">IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.</p> </div> </a> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_centers-of-excellence" href="/centers-of-excellence" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2018/12/centers-of-excellence-home.png);;" ></div> <div class="description"> <div class="post-title module-subtitle">Centers of Excellence</div> <p class="gray-light-text">Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.</p> </div> </a> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_tech-lab" href="https://www.iab.com/organizations/tech-lab/" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2019/02/Tech-Lab-Home-Page-e1579383816105.jpg);background-position: 87.91% 25.26%;" ></div> <div class="description"> <div class="post-title module-subtitle">Tech Lab</div> <p class="gray-light-text">IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.</p> </div> </a> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_diversity-inclusion" href="/topics/diversity-inclusion/" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/04/DI_iStock-1313246059-1.jpg);;" ></div> <div class="description"> <div class="post-title module-subtitle">Diversity & Inclusion</div> <p class="gray-light-text">IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.</p> </div> </a> </div> </div> </section> <section class="module-training uk-padding-large uk-background-secondary"> <div class="uk-container-xlarge uk-flex uk-child-width-expand"> <div class="title-section uk-padding-large uk-padding-remove-top uk-padding-remove-bottom"> <h1>Why Learn with IAB</h1> <p>We train media professionals and certify their knowledge for employers and business partners. Since 2012, 19,000 professionals at 1,500 companies have participated in our professional development programs.</p> </div> <div class="menu-section uk-padding-large uk-padding-remove-top uk-padding-remove-bottom"> <ul id="menu-training-certification" class="uk-flex uk-flex-column"><li id="menu-item-73689" class="menu-training-courses custom-link"><a href="https://www.iab.com/training-certification/#training">Training Courses<br /><span class="sub">In-depth crash courses designed to deepen you and your team’s knowledge of digital media</span></a></li> <li id="menu-item-73690" class="menu-certifications custom-link"><a href="https://www.iab.com/training-certification/#certification">Certifications<br /><span class="sub">Certification exams that demonstrate you and your team perform against the highest industry standards. Prep courses available via the IAB for select Certifications.</span></a></li> <li id="menu-item-73691" class="menu-group-trainings custom-link"><a href="/training-certification/#corporate">Group Trainings<br /><span class="sub">Customized group trainings designed to meet your team’s unique education needs or train your clients and partners</span></a></li> <li id="menu-item-110760" class="menu-resources custom-link"><a href="https://www.iab.com/training-certification/#resources">Resources<br /><span class="sub">Best practices for professional development and strategies to enhance your career potential</span></a></li> </ul> </div> </div> </section> <section class="module-contact uk-padding-large uk-flex uk-flex-column uk-flex-center"> <h1 class="uk-text-center">Questions about IAB?</h1> <button class="uk-button uk-button-default uk-align-center uk-border-thin uk-flex default-button-black" uk-toggle="target: #contact-form-modal" id="homepage_Contact_Us_Button"> Contact Us <div class="iabicon-arrow-in-circle-right arrow-icon"></div> </button> <div id="contact-form-modal" uk-modal> <div class="uk-modal-dialog uk-modal-body"> <h3>Contact Us</h3> <button class="uk-modal-close-default" type="button" aria-label="Close" uk-close></button> <div id="iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198" > <div> <script type="text/javascript"> if (!window.oneTrustBootstrapped) { window.oneTrustBootstrapped = {}; } window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = false; // check if the user is in the EEA or UK and if OK, show the form window.addEventListener("OneTrustGroupsUpdated", handleHubspotFormThroughOneTrust); // OneTrustGroupsUpdated apparently doesn't always fire. So, attempt to also attach an event to domready. window.addEventListener("DOMContentLoaded", handleHubspotFormThroughOneTrust); // since OneTrustGroupsUpdated doesn't seem to fire sometimes, set a last-ditch-effort fallback setTimeout(handleHubspotFormThroughOneTrust, 5000); // check if the user is in the EEA or UK and if OK, show the form function handleHubspotFormThroughOneTrust(e) { console.info('OneTrustGroupsUpdated', e.detail); // if we've already bootstrapped, cancel if (window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"]) { console.info('OneTrustGroupsUpdated already bootstrapped for', '40b36503-b29e-4693-b383-2bb503df0198', 'canceling'); return; } var canShowHubspotForm = OnetrustActiveGroups && OnetrustActiveGroups.includes("C0004"); if (!canShowHubspotForm) return handleEEAUKFallbackMessage(); // console.info("requested hsforms load"); (() => { const script = document.createElement("script"); script.setAttribute("type", "text/javascript"); script.src = "https://js.hsforms.net/forms/v2.js"; script.addEventListener("load", () => { hbspt.forms.create({ region: "na1", portalId: "23143307", formId: "40b36503-b29e-4693-b383-2bb503df0198" }); }); document.head.append(script); })(); // if we've gotten past being able to render the form, // and OnetrustActiveGroups was active, // register that onetrust was already bootstrapped if (typeof OnetrustActiveGroups !== 'undefined') { window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = true; } } // if the user is in the EEA or UK, show a message function handleEEAUKFallbackMessage() { // provide a message to the user explaining why the form isn't showing var modalBody = $('#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198 > .uk-modal-body'); var parentId = '#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198'; if ($('#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198 .eeauk-message-container').length) { return console.info('eea/uk message already added'); } var htmlContent = ` <div class="uk-container uk-container-small uk-margin-large-top uk-margin-large-bottom eeauk-message-container"> <div class="uk-padding-large" style="border: 1px solid #dc291e;"> <h3 class="uk-text-center">Thank you for your interest in IAB.</h3> <p class="uk-text-center">These forms are not intended for individuals in the European Economic Area or the United Kingdom.<p> <p class="uk-text-center">Please visit the <a href="https://www.iab.com/global/" target="_blank" style="color: #dc291e;">IABs in the EEA</a> for industry-leading events in Europe and European market-focused research, standards, and guidelines.</p> </div> </div> `; if (modalBody.length) { modalBody.append(htmlContent); } else { $(parentId).append(htmlContent); } console.info("hsforms can't show due to onetrust settings"); } </script> </div> </div> </div> </div> </section> <script> $(function() { // Replace textarea max characters message jQuery(document).ready(function(){ var options = { 'displayFormat' : '#input/500 characters remaining' }; if (typeof $().textareaCount !== 'undefined') $('#contact-form-modal .gform_wrapper textarea').textareaCount(options); }); UIkit.util.on('#contact-form-modal', 'shown', function () { if($('#contact-form-modal .cancel-contact-form') && $('#contact-form-modal .cancel-contact-form').length === 0) { // Add cancel button $('#contact-form-modal .gform_footer').append('<button class="cancel-contact-form uk-button uk-button-default uk-modal-close" type="button">Cancel</button>'); // Add submit button class $('#contact-form-modal .gform_footer input[type="submit"]').addClass('primary-button-black'); } }); $('#contact-form-modal .gform_wrapper .gfield_select').on('change', function() { const selectText = $('#contact-form-modal .gform_wrapper .selector span') selectText.css('color', 'black'); // span is both, value and placeholder in gforms }); }); </script> <div class="module-knowledge-center module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s uk-width-4-4@m search-container__results-content-container"> <div class="module-heading"> <h1 class="module-">From the Knowledge Center</h1> </div>  <div class="search-filter container" data-date-format="m.d.y" data-posts-limit="8" data-taxonomy="" data-taxonomy-term=""> <header> <h3 class="module-subtitle">Site Results <span class="content-results-num-found"></span></h3> <p class="filter-by">Filter by:</p> </header>  <div class="uk-grid">  <span class="dropdown-span-width uk-width-1-1"></span>  <div class="uk-width-1-4@m uk-width-1-2"> <div class="search-filter__group"> <a href="#" class="filter article-filter__dropdown" data-target="topic"> <span class="article-filter__selected-topic">Topic</span> <svg aria-hidden="true"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-arrow-down"></use> </svg> <div class="linker"></div> </a> <div class="filter-items article-filter__list topic-filter" data-dropdown="topic"> <div id="search-topic-filter" class="topic-all"> <div class="topic-filter-options"> <a href="#" class="filter-option active" data-range="all">Popular topics</a> <a href="#" class="filter-option" data-range="a-d">A - D</a> <a href="#" class="filter-option" data-range="e-h">E - H</a> <a href="#" class="filter-option" data-range="i-l">I - L</a> <a href="#" class="filter-option" data-range="m-p">M - P</a> <a href="#" class="filter-option" data-range="q-t">Q - T</a> <a href="#" class="filter-option" data-range="u-z">U - Z</a> </div> <ul class="topic-filter-ul"> <li class="topic-a-d" > <a href="https://www.iab.com/topics/addressability/" data-value="addressability" data-dropdown-value="Addressability" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Addressability </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/ad-revenue/" data-value="ad-revenue" data-dropdown-value="Advertising Revenue" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Advertising Revenue </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/artificial-intelligence/" data-value="artificial-intelligence" data-dropdown-value="Artificial Intelligence" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Artificial Intelligence </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/audio/" data-value="audio" data-dropdown-value="Audio" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Audio </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/brands/" data-value="brands" data-dropdown-value="Brand Disruption" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Brand Disruption </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/brand-safety/" data-value="brand-safety" data-dropdown-value="Brand Safety" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Brand Safety </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/consumers/" data-value="consumers" data-dropdown-value="Consumers" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Consumers </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/creator-economy/" data-value="creator-economy" data-dropdown-value="Creator Economy" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Creator Economy </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/digital-video/" data-value="digital-video" data-dropdown-value="Digital Video" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Digital Video </a> </li> <li class="topic-e-h" > <a href="https://www.iab.com/topics/education/" data-value="education" data-dropdown-value="Education" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Education </a> </li> <li class="topic-e-h" > <a href="https://www.iab.com/topics/gaming/" data-value="gaming" data-dropdown-value="Gaming" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Gaming </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/iab-alm/" data-value="iab-alm" data-dropdown-value="IAB ALM" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > IAB ALM </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/iab-member-only/" data-value="iab-member-only" data-dropdown-value="IAB Member Only" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > IAB Member Only </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/inclusion-institute/" data-value="inclusion-institute" data-dropdown-value="Inclusion Institute" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Inclusion Institute </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/legal-affairs/" data-value="legal-affairs" data-dropdown-value="Legal Affairs" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Legal Affairs </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/measurement/" data-value="measurement" data-dropdown-value="Measurement" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Measurement </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/news/" data-value="news" data-dropdown-value="News" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > News </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/privacy/" data-value="privacy" data-dropdown-value="Privacy" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Privacy </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/professional-development/" data-value="professional-development" data-dropdown-value="Professional Development" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Professional Development </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy/" data-value="public-policy" data-dropdown-value="Public Policy" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy-newsletter/" data-value="public-policy-newsletter" data-dropdown-value="Public Policy Newsletter" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy Newsletter </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy-test/" data-value="public-policy-test" data-dropdown-value="Public Policy Test" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy Test </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/research/" data-value="research" data-dropdown-value="Research" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Research </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/retail-media/" data-value="retail-media" data-dropdown-value="Retail Media" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Retail Media </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/state-of-data/" data-value="state-of-data" data-dropdown-value="State of Data" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > State of Data </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/subscriber-only/" data-value="subscriber-only" data-dropdown-value="Subscriber Only" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Subscriber Only </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/tech-lab/" data-value="tech-lab" data-dropdown-value="Tech Lab" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Tech Lab </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/terms-conditions/" data-value="terms-conditions" data-dropdown-value="Terms & Conditions" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Terms & Conditions </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/the-rise-of-retail-media-networks/" data-value="the-rise-of-retail-media-networks" data-dropdown-value="The Rise of Retail Media Networks" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > The Rise of Retail Media Networks </a> </li> <li class="topic-u-z" > <a href="https://www.iab.com/topics/video-on-demand/" data-value="video-on-demand" data-dropdown-value="Video On Demand" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Video On Demand </a> </li> </ul> </div> </div> </div> </div>  <div class="uk-width-1-4@m uk-width-1-2"> <div class="search-filter__group"> <a href="#" class="filter article-filter__dropdown" data-target="post-type"> <span class="article-filter__selected-topic">Type</span> <svg aria-hidden="true"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-arrow-down"></use> </svg> <div class="linker"></div> </a> <ul class="filter-items article-filter__list post-type-filter" data-dropdown="post-type" > <li class="active" > <a href="https://www.iab.com/post" data-value="post" data-dropdown-value="Statements & Press" class="filter-link"><span class="type-checkbox"></span>Statements & Press</a> </li> <li class="active" > <a href="https://www.iab.com/iab_blog" data-value="iab_blog" data-dropdown-value="Blog Posts" class="filter-link"><span class="type-checkbox"></span>Blog Posts</a> </li> <li class="active" > <a href="https://www.iab.com/iab_guideline" data-value="iab_guideline" data-dropdown-value="Standards & Guidelines" class="filter-link"><span class="type-checkbox"></span>Standards & Guidelines</a> </li> <li 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