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Hidden Veggie - Children's snack products increasingly offer hidden vegetable ingredients
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href='https://www.trendhunter.com/pro/category/unique-and-bizarre'>Bizarre</a> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='tpt th__pt' > <div class='th__container'> <a class='tpt__subscribe' href='/trendreports'>SAMPLE CONSUMER INSIGHTS - Subscribe to access 10,778 more</a> <h1 class='tpt__h1'>Hidden Veggie</h1> <div class='tpt__inner'> <article class='tpt__left'> <div class='tpt__cont'> <div class='tha__tlSquares'><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/521/521736/521736_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513400/513400_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523937/523937_1_230c.jpeg'/> </div><div class='tha__tlSquare'> <img width=110 height=75 src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' class='thai' data-src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532972/532972_1_230c.jpeg'/> </div></div> <h2 class='tpt__h2'>Children's snack products increasingly offer hidden vegetable ingredients</h2> <div class='tpt__body'><b>Trend - </b>Children's snacks are now incorporating vegetables in a way that makes them less noticeable to picky eaters. Typically in pureed or finely chopped forms, these products are designed to provide the nutritional benefits of vegetables without being visibly recognizable or having a strong taste.<br /> <br /> <b>Insight - </b>Parents frequently face challenges in getting young, picky eaters to embrace nutrient-dense vegetables, often due to aversions related to taste, texture, or appearance. In response, children's nutrition brands are increasingly formulating their offerings to conceal vegetables and help growing kids meet their daily vegetable intake recommendations. These products encourage healthy development, ensuring children get essential vitamins, minerals, and fiber without the typical mealtime battles.</div> <div class='tpt__wq'><span class='tpt__wqLbl'>Workshop Question</span> - How can your brand make wellness attractive and accessible to a diverse range of consumers?</div> <div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hidden Nutrition - </b>Foods that integrate concealed vegetables present a stealthy approach to enhancing children’s diets.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Reduced Sugar Alternatives - </b>Snack products with lowered sugar content address the growing consumer demand for health-conscious choices.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Kid-friendly Health Foods - </b>Innovations targeting young consumers with health-promoting ingredients cater to the changing priorities of parents.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Children's Nutrition - </b>Products aimed at improving dietary intake for kids are becoming increasingly sophisticated in masking healthy ingredients.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Healthy Snacks - </b>The market for nutritious, convenient snack options is expanding as consumers seek healthier alternatives.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Functional Foods - </b>Innovations in functional foods are enabling new ways to incorporate beneficial nutrients into everyday diets.</div> </div></div> </div></div> <div class='tpt__data'> <div class='tpt__demos'><div class='thp__demos'> <div class='tha__scoreBox'> <div class='tha__scoreNum'>6.6</div> <div class='tha__scoreLbl'>Score</div> </div> <div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'></div></div></div></div> <div class='mapAge__cont'> <div class='demo__ageGender demo__item'> <div class='demo__gender'><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__male demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span><span class='demo__female demo__genderBox pngFix'></span></div> <div class='demo__age'><span class='demo__ageBox demo__baby pngFix'></span><span class='demo__ageBox demo__child pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge pngFix'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior pngFix'></span></div> </div><div class='demo__map demo__item pngFix' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '></div> </div> <div class='pmt__cont'> <div class='pattern__cont demo__item'><div class='pattern__title'>Patterns</div><a href='/pattern/convergence' title='Convergence' class='pattern pattern__convergence pattern--active pngFix' ></a><a href='/pattern/divergence' title='Divergence' class='pattern pattern__divergence pngFix' ></a><a href='/pattern/cyclicality' title='Cyclicality' class='pattern pattern__cyclicality pngFix' ></a><a href='/pattern/redirection' title='Redirection' class='pattern pattern__redirection pngFix' ></a><a href='/pattern/reduction' title='Reduction' class='pattern pattern__reduction pngFix' ></a><a href='/pattern/acceleration' title='Acceleration' class='pattern pattern__acceleration pngFix' ></a></div> <div class='mt__cont demo__item'><div class='mt__title'>Megatrends</div><a href='/megatrend/curation' title='Curation' class='mt mt__curation pngFix' ></a><a href='/megatrend/naturality' title='Naturality' class='mt mt__naturality pngFix' ></a><a href='/megatrend/catalyzation' title='Catalyzation' class='mt mt__catalyzation pngFix' ></a></div> </div> </div></div> <div class='tpt__stats'> <div class='tpt__statsLeft'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>4 Featured, 35 Examples:</div> <div class='tpt__statsVal'>26,085 Total Clicks</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Date Range:</div> <div class='tpt__statsVal'>Aug 23 — Nov 24</div> </div> </div> <div class='tpt__statsRight'> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Trending:</div> <div class='tpt__statsVal'>This Month and Average</div> </div> <div class='tpt__statsLine'> <div class='tpt__statsLabel'>Consumer Insight Topics:</div> <div class='tpt__statsVal'><a class='tpt__cat' href='/pro/category/lifestyle-trends'>Lifestyle</a><a class='tpt__cat' href='/pro/category/food-trends'>Food</a></div> </div> </div> </div> </div> <div class='tpt__iframeCont'> <iframe class='tpt__iframe' src='/ci-bubble.svg?ci=551067&scale=0.8'></iframe> </div> </div> </article> <div class='tpt__right'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png?auto=webp'></div> </a> <div class='tpt__pl'><h4 class='tpt__h4'>Consumer Insights</h4><a href='/protrends/destresser-beverage' class='tpt__ciLink '>De-Stresser Beverage</a><a href='/protrends/hidden-veggie' class='tpt__ciLink tpt__ciLink--selected'>Hidden Veggie</a><a href='/protrends/culinary-connection' class='tpt__ciLink '>Culinary Connection</a><a href='/protrends/fashion-cafe1' class='tpt__ciLink '>Fashion Cafe</a><a href='/protrends/retail-lounge' class='tpt__ciLink '>Retail Lounge</a><a href='/protrends/desk-computer' class='tpt__ciLink '>Desk Computer</a><a href='/protrends/inclusive-menstruation' class='tpt__ciLink '>Inclusive Menstruation</a><a href='/protrends/sustainable-festivity' class='tpt__ciLink '>Sustainable Festivity</a><a href='/protrends/product-analytics' class='tpt__ciLink '>Product Analytics</a><a href='/protrends/paywhatyouwant-subscription' class='tpt__ciLink '>Pay-What-You-Want Subscription</a><a href='/protrends/branded-controller' class='tpt__ciLink '>Branded Controller</a><a href='/protrends/digital-console' class='tpt__ciLink '>Digital Console</a><a href='/protrends/pet-pub' class='tpt__ciLink '>Pet Pub</a><a href='/protrends/inclusive-hairstyle' class='tpt__ciLink '>Inclusive Hairstyle</a><a href='/protrends/developer-marketplace' class='tpt__ciLink '>Developer Marketplace</a><a href='/protrends/secure-data' class='tpt__ciLink '>Secure Data</a><a href='/protrends/unique-qsr' class='tpt__ciLink '>Unique QSR</a><a href='/protrends/opulent-audiophile' class='tpt__ciLink '>Opulent Audiophile</a><a href='/protrends/vitamin-c-scrub' class='tpt__ciLink '>Vitamin C Scrub</a><a href='/protrends/glucosamine-gummy' class='tpt__ciLink '>Glucosamine Gummy</a><a href='/protrends/adhd-planner' class='tpt__ciLink '>ADHD Planner</a><a href='/protrends/botox-serum' class='tpt__ciLink '>Botox Serum</a><a href='/protrends/ai-emotion' class='tpt__ciLink '>AI Emotion</a><a href='/protrends/pet-electrolyte' class='tpt__ciLink '>Pet Electrolyte</a><a href='/protrends/esports-betting' class='tpt__ciLink '>Esports Betting</a></div> </div> </div> <div class='tpt__relCont'> <h3 class='tpt__h3'>Featured Examples</h3> <div class='tpt__rel'><a data-is='230c' data-id='521736' data-pc='1' href='/trends/cheerios-veggie-blends' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Nutrient-Packed Veggie Cereals' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/521/521736/521736_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Nutrient-Packed Veggie Cereals</div> <div class='thar__title2'>General Mills Introduces the Cheerios Veggie Blends in Two Flavors</div><div class='thar__summary'> As the brand continues to deliver healthy and ingredient-conscious recipes, General Mills is introducing the ‘Cheerios Veggie Blends,’ a new cereal formulated with fruit puree and... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:73%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:27%'></div> </div> </a><a data-is='230c' data-id='513400' data-pc='1' href='/trends/brownies-with-hidden-veggies' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Vegetable-Concealing Brownie Treats' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513400/513400_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Vegetable-Concealing Brownie Treats</div> <div class='thar__title2'>Beech-Nut Launches the 'Brownies with Hidden Veggies' Line</div><div class='thar__summary'> Beech-Nut Nutrition Co. has introduced ‘Brownies with Hidden Veggies,’ a convenient and wholesome grab-and-go snack for babies and toddlers who need the benefits of extra vegetables.... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:48%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:52%'></div> </div> </a><a data-is='230c' data-id='523937' data-pc='2' href='/trends/pops' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Hidden Veggie Pops' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/523/523937/523937_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Hidden Veggie Pops</div> <div class='thar__title2'>Daily Harvest Pops are Packed with Fruits and Vegetables</div><div class='thar__summary'> Daily Harvest makes it easy to enjoy more sustainably grown, organic fruits and vegetables daily with its convenient smoothies, bowls, soups and pastas, and its newest collection, Pops, is a treat... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:45%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:55%'></div> </div> </a><a data-is='230c' data-id='532972' data-pc='1' href='/trends/entenmanns-little-bites-snacks' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Reduced Sugar Snack Muffins' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532972/532972_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Reduced Sugar Snack Muffins</div> <div class='thar__title2'>Entenmann's Little Bites Snacks Now Come in a Lower Sugar Option</div><div class='thar__summary'> Entenmann’s Little Bites Snacks are being shown off in a new option for consumers to try out this spring as a way to watch their intake of added sugar. The muffin bites now come in the Little... <span class='thar__moreLink'>MORE</span> </div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:42%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:58%'></div> </div> </a></div> </div> <div class='tpt__reports'> <h3 class='tpt__h3'>Related Trend Reports & Custom Market Research</h3> <div class='tpt__reportsInner'><a class='tpt__treport' href='https://www.trendreports.com/research/dining-out-trend-report'> <img class='thai' alt='Dining Out Trend Report and Dining Out Market Research' src='https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg' width=200 height=150 data-src='https://www.trendhunter.com/apps/reports/cimage?i=eyJ0MSI6IkRpbmluZyBPdXQiLCJ0MiI6IlRyZW5kIFJlcG9ydCIsImEiOlt7ImlkIjoiMjI5MTA5In0seyJpZCI6IjIyOTcxMiJ9LHsiaWQiOiIyNTY1NTQifSx7ImlkIjoiMjc4MDAyIn1dfQ%3D%3D&s=small' /> <noscript> <img alt='Dining Out Trend Report and Dining Out 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