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rotate-0"></span></button></div></div></div></header><div class="flex flex-col"><section class="bg-heat2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative"><div class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 items-center gap-10 text-center lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-center pr-0 lg:max-w-[800px]"><div class="flex flex-col gap-6 items-center "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 w-full items-center justify-center"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Optimize Onboarding</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h1 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Greet new customers with seamless, personalized onboarding flows.</p></h1></div></div></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><h2 class="text-center text-[16px] font-bold leading-[28px] text-[#B5BAC2]">Made to scale with companies of all sizes</h2><div class="w-full undefined"></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Break the ice using the power of cross-channel messaging</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Hinge combined creative campaign ideas and data-focused experimentation to discover which actions encouraged users to form real connections—like going on first dates!—and used those insights in Braze-powered campaigns that saw their click-through rates soar by 200%.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-[#310CCE] hover:bg-[#ECE5F9] hover:text-[#1505C9] active:bg-transparent disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit sm:!ml-[-18px]" target="_self" href="/customers/hinge-case-study">See Hinge’s Story</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a purple circle with hinge written on it" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdd0c60e4adc9f2ea9fbccde16e0310a2b17b2676-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdd0c60e4adc9f2ea9fbccde16e0310a2b17b2676-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdd0c60e4adc9f2ea9fbccde16e0310a2b17b2676-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Personalized first impressions matter most</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>HBO Max leaned on segmentation, triggered cross-channel messages, and effective customer journey management to power a rich, individually customized onboarding flow. The result? A 3,000% higher subscription rate than a one-size-fits-all onboarding approach.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-[#310CCE] hover:bg-[#ECE5F9] hover:text-[#1505C9] active:bg-transparent disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit sm:!ml-[-18px]" target="_self" href="/resources/videos/forge-2020-onboarding-the-hbo-max-way">See HBO Max’s Story</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="switchback image" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71d3c0edc001e39f3acec2caecee1709554e2d48-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71d3c0edc001e39f3acec2caecee1709554e2d48-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71d3c0edc001e39f3acec2caecee1709554e2d48-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-[#F9FAFB] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center" data-theme="dark"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">"We're really just trying to connect as much to behavior as we are to the actual content that viewers are watching and find out where the two shall meet. And then we have to power everything through Braze to keep it all under the same roof, which just gives us much better visibility."</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><div class="flex flex-col items-center gap-1"><h6 class="text-center font-aribauGrotesk text-md font-bold not-italic sm:text-lg text-gray-900">Christine Miller</h6><span class="text-center font-aribauGrotesk text-md font-normal not-italic text-gray-900">Director of Campaign Management at HBO Max</span></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Personalize onboarding journeys to boost engagement and drive action</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Hosco used Braze Canvas to create personalized, multi-path customer journeys to smooth the onboarding flow and nudge users to complete important first steps, like finishing their profiles. Their efforts resulted in a 54% jump in click-to-open rates and 10,000 new job applications from users.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-[#310CCE] hover:bg-[#ECE5F9] hover:text-[#1505C9] active:bg-transparent disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit sm:!ml-[-18px]" target="_self" href="/customers/hosco-case-study">See Hosco’s Story</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="switchback image" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3a92e549ff8696693d174fa85485299cbd9a80c7-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3a92e549ff8696693d174fa85485299cbd9a80c7-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3a92e549ff8696693d174fa85485299cbd9a80c7-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Create onboarding journeys that drive revenue</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Through unifying their customer engagement tools, adding new channels, and better leveraging user data, U.S. Soccer was able to deploy a user experience onboarding journey that increased paid subscriptions by 43%.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-[#310CCE] hover:bg-[#ECE5F9] hover:text-[#1505C9] active:bg-transparent disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit sm:!ml-[-18px]" target="_self" href="/customers/us-soccer-case-study">See U.S. Soccer’s Story</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a screenshot of an email from us soccer" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ddcc6f13aca0ea378ecb248bfcb00405d8d7f46-1184x1186.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ddcc6f13aca0ea378ecb248bfcb00405d8d7f46-1184x1186.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ddcc6f13aca0ea378ecb248bfcb00405d8d7f46-1184x1186.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent z-50 relative contain-layout pb-6"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:items-center md:justify-between"><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center lg:max-w-[800px]"></div></div><div class="flex flex-col items-start gap-4 sm:flex-row sm:items-center md:justify-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full" href="/search?resource=Case+Study&useCase=Onboarding">See all</a></div></div></div></div></div></section><section class="bg-transparent z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full"><div class="container"><div class="flex flex-col items-start gap-10 md:flex-row "><div class="flex flex-col items-start gap-6 "><div class="flex flex-col items-start gap-4 lg:max-w-[800px] "><h2 id="heading-undefined" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Why customer engagement matters for optimizing onboarding</p></h2></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container w-full"><div class="grid gap-8 sm:grid-cols-2 md:grid-cols-3"><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial"><h2 class="text-display-lg font-extrabold text-gray-900">3X</h2><span class="text-lg font-bold text-gray-900">Longer customer retention when they receive messages from your brand</span><span class="text-lg text-gray-900">Sending your users welcome messaging can be the difference between building a strong relationship and watching them walk out the door</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-3"><h2 class="text-display-lg font-extrabold text-gray-900">80%</h2><span class="text-lg font-bold text-gray-900">Of brands execute campaigns across multiple customer engagement channels</span><span class="text-lg text-gray-900">As consumers jump from one platform to the next, effective brands know the impact of engaging users from web to mobile and beyond</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-6"><h2 class="text-display-lg font-extrabold text-gray-900">94%</h2><span class="text-lg font-bold text-gray-900">Higher customer lifetime value when brands engage users across multiple channels</span><span class="text-lg text-gray-900">For truly top-flight onboarding outcomes, there’s no substitute for seamless messaging across channels</span></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="flex w-full flex-col items-center justify-center gap-10 rounded-xl bg-gradient-resource-hero p-6 sm:px-20 sm:py-16"><div class="flex flex-wrap items-start gap-1"><h2 id="heading-undefined" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><p>Explore more Solutions</p></h2></div><div class="flex flex-wrap gap-3 sm:items-center sm:justify-center lg:w-[866px]"><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/optimize-onboarding"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Optimize Onboarding</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/increase-engagement"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Increase Engagement</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/reduce-churn"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Reduce Churn</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/improve-acquisition"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Improve Acquisition</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/retail-and-ecommerce"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Retail & eCommerce</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/media-entertainment"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Media & Entertainment</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/financial-services"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Financial Services</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/travel-hospitality"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">Travel & Hospitality</span></a><a class="group flex rounded-[100px] border border-white px-4 py-2 hover:bg-white" href="/solutions/on-demand"><span class="text-sm font-extrabold text-white group-hover:text-gray-900">On Demand</span></a></div></div></div></div></section></div><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><span>Braze.</span><div class="inline-block gap-2 sm:flex sm:flex-col sm:gap-0"><span class="pr-1 sm:pr-0">Be Absolutely</span><span>Engaging.<sup class="text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]">TM</sup></span></div></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" 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flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a 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flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Line" href="/product/line">Line</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div 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Blog\",\"ctaLink\":{\"_updatedAt\":\"2024-06-28T18:32:17Z\",\"_rev\":\"p92WeIHLmx3eRj4zhsTJRt\",\"seo\":{\"noFollow\":false,\"_type\":\"seo\",\"noIndex\":false,\"slug\":{\"current\":\"/resources/articles\",\"_type\":\"slug\"}},\"_createdAt\":\"2024-06-02T16:51:08Z\",\"_id\":\"dbbfb768-e85f-42d4-b089-9deeeb2a7a62\",\"title\":\"Blog\",\"mandatoryBodyComponents\":[{\"component\":\"blogPostListing\",\"_type\":\"singletonPageComponent\",\"_key\":\"05c3c2c46476\"}],\"_type\":\"page\",\"language\":\"en-us\"},\"components\":null,\"bodyLeft\":null,\"body\":null,\"underHeroBody\":null,\"panels\":null,\"inset\":{\"insetTop\":false,\"insetBottom\":false},\"backgroundIsCustomized\":true,\"textColor\":\"dark\",\"cards\":null,\"cta\":null,\"video\":null,\"logos\":null,\"resources\":[{\"style\":\"default\",\"_key\":\"eef013b4c17d\",\"resource\":{\"seo\":{\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-862f95d7e0f228b9605f46760c12c30319825e83-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"building-braze-how-braze-supports-flexible-user-identification\"},\"noFollow\":false,\"pageTitle\":\"Flexible Identification of Both Known and Anonymous Users \",\"pageDescription\":\"Braze helps brands navigate customer engagement by simplifying user identification, enabling brands to understand both known and anonymous users effectively.\"},\"title\":\"How Braze Supports the Flexible Identification of Both Known and Anonymous Users\",\"featuredImage\":{\"asset\":{\"_ref\":\"image-289f7656a82f4ae897535af7991e1d51b4893e80-1500x1500-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"_updatedAt\":\"2024-11-11T16:34:03Z\",\"excerpt\":\"To succeed in today’s challenging customer engagement landscape, brands need to understand who their users are, how they’re engaging, and what they care about. To help out, Braze has developed capabilities and features to make it easier for brands to simplify the process of identifying both known and anonymous users.\",\"publicationDates\":{\"_type\":\"publicationDates\",\"publishedAt\":\"2024-01-08T14:00:00-05:00\"},\"_rev\":\"m9J08PkTQpQ5f1ESjyUEZb\",\"author\":[{\"_ref\":\"imported-craft-author-144383\",\"_type\":\"reference\",\"_key\":\"ezieZdKgDfjbs-OUFlsmH\"}],\"_createdAt\":\"2024-05-08T01:04:19Z\",\"_type\":\"blogPost\",\"language\":\"en-us\",\"categories\":{\"topics\":[{\"_updatedAt\":\"2025-01-02T08:54:35Z\",\"slug\":{\"current\":\"building-braze\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"Qw0TwPQaQ8aBM3BSUgVmon\",\"_type\":\"topic\",\"name\":[{\"value\":\"Building Braze\",\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\"},{\"_key\":\"ja\",\"value\":\"Brazeの構築\",\"_type\":\"internationalizedArrayStringValue\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"Building Braze\"}],\"_id\":\"imported-craft-1522\"}],\"useCases\":[{\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"Qw0TwPQaQ8aBM3BSUgVpVZ\",\"_type\":\"useCase\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Onboarding\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"オンボーディング\"},{\"_key\":\"ko\",\"value\":\"온보딩\",\"_type\":\"internationalizedArrayStringValue\"}],\"_id\":\"imported-craft-478\",\"_updatedAt\":\"2025-01-02T08:54:48Z\",\"slug\":{\"current\":\"onboarding\"}}],\"industries\":null},\"publishedAt\":\"2024-11-11T16:34:03.341Z\",\"_id\":\"imported-craft-847543\",\"body\":[{\"style\":\"normal\",\"_key\":\"e52f625150c5\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-286667\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"652c472ad6b8\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To succeed in today’s challenging customer engagement landscape, brands need to understand who their users are, how they’re engaging, and what they care about. But many marketers still find themselves struggling to identify their users in consistent, accurate ways—to say nothing of taking these \",\"_key\":\"e52f625150c50\"},{\"_type\":\"span\",\"marks\":[\"652c472ad6b8\"],\"text\":\"anonymous users\",\"_key\":\"e52f625150c51\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and finding consistent ways to convert them into loyal, engaged users. That can result in larger audiences and a stronger bottom line, but you need the right strategy and technology to make it happen.\",\"_key\":\"e52f625150c52\"}],\"_type\":\"block\"},{\"_key\":\"4e6966ae10fb\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To help out, Braze has developed capabilities and features to make it easier for brands to simplify the process of identifying both known and anonymous users. So, let’s explore the ins-and-outs of user identification, the potential of known and anonymous users, and how Braze can help brands gain a holistic understanding of every user while nudging anonymous users to become known ones.\",\"_key\":\"4e6966ae10fb0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"3eb1a21ea54f\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why User Identification Matters\",\"_key\":\"3eb1a21ea54f0\"}],\"_type\":\"block\",\"style\":\"h3\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9133a1c2b84c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers are more successful when they understand their brands’ users. To make that possible, brands today gather a wide range of information about individuals (e.g. how often they visit certain pages, how often they open the brand’s mobile app, when their last purchase was). Messaging that builds on a consolidated profile featuring accurate, multiple, and complementary elements delivers the best results—and the best customer experience.\",\"_key\":\"9133a1c2b84c0\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"But while the amount of data about consumers has grown enormously in recent decades with the rise of the internet and mobile devices, brands need to be able to identify their users to get a real understanding of their behavior and ensure the relevance of their marketing efforts. After all, many users engage across platforms and channels, and without accurate identification, you run the risk of treating an individual’s web and mobile sessions, for instance, as two different users—missing the forest for the trees.\",\"_key\":\"66c30b799ff50\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"66c30b799ff5\"},{\"style\":\"normal\",\"_key\":\"4e722927b2af\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"One place where some brands could use a little help is the integration of user activity across different devices and platforms. Suppose you aren’t gathering and processing data from all your digital properties in a holistic, ongoing way. In that case, it’s easy to get a view of users that’s siloed based on platform, misrepresenting their behavior and making it difficult to provide them with a cohesive experience of your brand. There are many such examples—some systemic, some random—and they all undermine the value of a consolidated profile that powers effective marketing and engagement.\",\"_key\":\"4e722927b2af0\"}],\"_type\":\"block\"},{\"style\":\"h3\",\"_key\":\"5c4df2e95c7c\",\"markDefs\":[],\"children\":[{\"_key\":\"5c4df2e95c7c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Differences Between Anonymous and Known Users—and Why They Matter\"}],\"_type\":\"block\"},{\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-286667\"},\"_type\":\"internalLink\",\"_key\":\"ee8ba5f009f4\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In order to understand your users, arguably the most essential distinction is whether a given user is anonymous or known. But what does it mean for someone to be an \",\"_key\":\"a2cb37d226eb0\"},{\"marks\":[\"ee8ba5f009f4\"],\"text\":\"anonymous user\",\"_key\":\"a2cb37d226eb1\",\"_type\":\"span\"},{\"marks\":[],\"text\":\"—and what implications does anonymity have on customer engagement?\",\"_key\":\"a2cb37d226eb2\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a2cb37d226eb\"},{\"style\":\"normal\",\"_key\":\"eb2b9bcafadc\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"In the strictest sense, an anonymous user is anyone who engages in some way with a brand’s app, website, or other digital touchpoint without being identified. We’ve probably all done it at one time or another—whether because we haven’t yet created a user profile, or just haven’t bothered to log in on a particular device. Even so, anonymous users’ interactions and behaviors are usually still recorded in some form. Still, because the individual isn’t identifiable, marketers face limitations in messaging them effectively, personalizing those messages, and realizing the full value of customer engagement.\",\"_key\":\"eb2b9bcafadc0\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_key\":\"9196db9b5177\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-298734\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"d2ebf908f503\"},{\"_type\":\"link\",\"href\":\"/resources/2022-global-customer-engagement-review\",\"_key\":\"79eb908a8f43\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How pervasive is this problem? Braze \",\"_key\":\"9196db9b51770\"},{\"_key\":\"9196db9b51771\",\"_type\":\"span\",\"marks\":[\"d2ebf908f503\"],\"text\":\"analyzed\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" 2.5 billion active users across 100+ retail and eCommerce brands between November 2019 and February 2022, and it found that 86% of those users were anonymous; in fact, even 12% of retail and eCommerce purchasers were in that anonymous category. One side effect of that large number of anonymous users? \",\"_key\":\"9196db9b51772\"},{\"_type\":\"span\",\"marks\":[\"79eb908a8f43\"],\"text\":\"80%\",\"_key\":\"9196db9b51773\"},{\"text\":\" of those individuals receive no marketing outreach at all.It's very clear that there’s an opportunity here for brands to boost engagement, transactions, and repeat conversions, but only after they can be effectively identified and targeted with custom messaging.\",\"_key\":\"9196db9b51774\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Braze Supports Flexible User Identification\",\"_key\":\"0b0322e2f7fd0\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"0b0322e2f7fd\"},{\"_key\":\"cb83880864ee\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"If you think about it, all of your brand’s site visitors and app users start as anonymous individuals. They might use your brand’s website or app through guest browsing, but until they create an account or otherwise identify themselves to your brand, they won’t become known users, supporting a holistic view of their engagement. So, the challenge ahead for marketers is this: How can you smoothly and effectively identify users and leverage the information you have about each individual to deepen engagement and loyalty?\",\"_key\":\"cb83880864ee0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"746d5fa1fcd6\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-11775\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"e8ae2e38cea3\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Identity resolution, privacy safeguards, and user data management are all native in the Braze platform. Braze also takes a strategic approach to developing the user profile lifecycle, providing brands with various ways to identify and reference the users in their specific audience. At the core of this approach is our \",\"_key\":\"746d5fa1fcd60\"},{\"_type\":\"span\",\"marks\":[\"e8ae2e38cea3\"],\"text\":\"live profiles\",\"_key\":\"746d5fa1fcd61\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Braze compiles and attributes all user data for both known and anonymous user profiles to give Braze customers a 360-degree view of each user across all of the different platforms, devices, and channels that we support.\",\"_key\":\"746d5fa1fcd62\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"text\":\"Let’s take a look at some of the features and capabilities within Braze that can support flexible identification and effective customer engagement:\",\"_key\":\"d90fe7c91ad90\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d90fe7c91ad9\",\"markDefs\":[]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"de247c158e19\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-620408\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"9c51ccb7a101\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/basics/\",\"_key\":\"159038c66273\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform’s extensible \",\"_key\":\"de247c158e190\"},{\"_type\":\"span\",\"marks\":[\"9c51ccb7a101\"],\"text\":\"SDKs\",\"_key\":\"de247c158e191\"},{\"_key\":\"de247c158e192\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"text\":\"APIs\",\"_key\":\"de247c158e193\",\"_type\":\"span\",\"marks\":[\"159038c66273\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" are designed to derive user identity based on real-time and historical device, location, navigation, events, search, session history, and other inputs. Brands using Braze have near-total control over what the platform tracks for each user, allowing them to curate the information that matters for their audience and their business needs.\",\"_key\":\"de247c158e194\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze allows brands to assign \",\"_key\":\"ef62d4d5d1910\"},{\"_type\":\"span\",\"marks\":[\"a08fb07c6db9\"],\"text\":\"deterministic\",\"_key\":\"ef62d4d5d1911\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" IDs (for instance, based on email addresses, phone numbers, advertising IDs, etc.) or to use Braze-assigned IDs (these are unique, Braze-specific identifiers like “braze_id” that aren’t dependent on having external IDs like email addresses) to maintain persistent identifiers of each user across the full range of sessions, devices, and messaging channels. All user data entering Braze—for both known and anonymous users—is automatically integrated and associated with a user profile, with profile fields created as data is ingested.\",\"_key\":\"ef62d4d5d1912\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ef62d4d5d191\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://digiday.com/media/wtf-is-the-difference-between-deterministic-and-probabilistic-identity-data/\",\"_key\":\"a08fb07c6db9\"}]},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/objects_filters/user_alias_object\",\"_key\":\"cb28ab932e26\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze also identifies users across custom dimensions via a \",\"_key\":\"d80517655f250\"},{\"_type\":\"span\",\"marks\":[\"cb28ab932e26\"],\"text\":\"flexible user ID aliasing system\",\"_key\":\"d80517655f251\"},{\"_key\":\"d80517655f252\",\"_type\":\"span\",\"marks\":[],\"text\":\". By using this method, brands can identify, target, and reach both anonymous and known users, providing opportunities to drive higher marketing performance and strong user/brand relationships.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d80517655f25\",\"listItem\":\"bullet\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"50f9a1429863\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/endpoints/user_data/post_user_track/#example-request-for-updating-a-user-profile-by-email-address\",\"_key\":\"a20c48e0d683\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/endpoints/user_data/post_user_track/#example-request-for-updating-a-user-profile-by-phone-number\",\"_key\":\"ea686ca50468\"}],\"children\":[{\"_key\":\"50f9a14298630\",\"_type\":\"span\",\"marks\":[],\"text\":\"For brands that want to take advantage of the flexibility provided by Braze unique IDs, but who also want to view users by their \"},{\"_type\":\"span\",\"marks\":[\"a20c48e0d683\"],\"text\":\"email address\",\"_key\":\"50f9a14298631\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" or \",\"_key\":\"50f9a14298632\"},{\"marks\":[\"ea686ca50468\"],\"text\":\"phone numbers\",\"_key\":\"50f9a14298633\",\"_type\":\"span\"},{\"marks\":[],\"text\":\", Braze includes functionality that makes this possible. The Braze platform lists email addresses and phone numbers as distinct fields within a user profile. It allows brands to search based on those fields and to leverage this information to create live-updating audience segments and target campaigns, giving all the advantages of using email addresses and phone numbers as IDs while providing marketers with the tools they need (such as external ID migration endpoints) to handle common complications (i.e. having to change an ID every time a user changes their email address or phone number).\",\"_key\":\"50f9a14298634\",\"_type\":\"span\"}]},{\"markDefs\":[],\"children\":[{\"_key\":\"4b705e87ce790\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does all of this come into play when dealing with an anonymous user?\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4b705e87ce79\"},{\"markDefs\":[],\"children\":[{\"_key\":\"c6bb9eeb21ce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine that your business has an individual who visits your website but doesn’t create an account and makes a purchase as a guest. With traditional technologies, that individual would be of little value to your brand—while you’d likely appreciate that they bought something, because you didn’t know anything about them and wouldn’t know if they ever came back to your website, there was little point in trying to understand them better.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c6bb9eeb21ce\"},{\"markDefs\":[],\"children\":[{\"text\":\"But with Braze, that individual’s actions while they were on your site (e.g. what pages they visited, what information they shared about themselves, and the fact that they made a purchase) are automatically collected and added to a new anonymous user profile with an associated Braze ID (a unique identifier that is set by Braze, and can be used to update the user profile through the API). That allows you to message that user via in-app messaging and other channels the next time they visit, as well as to include them in segments of similar users and to personalize the messages that they see based on the information you do have about their preferences and behavior, providing additional value and increasing the odds that they choose to create an account and identify themselves.\",\"_key\":\"d63f29264b1c0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d63f29264b1c\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1a88f9d361ad\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://js.appboycdn.com/web-sdk/latest/doc/modules/braze.html#changeuser\",\"_key\":\"4edc8305aced\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Once that user creates an account or shares an identifier with your brand (e.g. an email address or phone number), you can leverage the \",\"_key\":\"1a88f9d361ad0\"},{\"_key\":\"1a88f9d361ad1\",\"_type\":\"span\",\"marks\":[\"4edc8305aced\"],\"text\":\"changeUser method\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to assign that external ID or contact field to the existing anonymous user profile, transforming it into a known user profile and allowing your brand to get a full picture of their behavior both before and after they identified themselves. Taking this step also supports a consistent user experience across multiple devices and platforms and can improve the accuracy of your analytics by preventing users from generating a new user profile every time they reinstall your app on a different device.\",\"_key\":\"1a88f9d361ad2\"}]},{\"_key\":\"c8db3fab89d6\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"There are two scenarios to monitor when you identify anonymous users:\",\"_key\":\"c8db3fab89d60\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"997f79db2b26\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"An anonymous user becomes a new identified user:\",\"_key\":\"997f79db2b260\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" If the external ID does not yet exist in the Braze platform, the anonymous user becomes a new identified user and retains all of the existing attributes and history of the anonymous user.\",\"_key\":\"997f79db2b261\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"text\":\"An anonymous user is identified as an existing user:\",\"_key\":\"a354f3680df00\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_key\":\"a354f3680df01\",\"_type\":\"span\",\"marks\":[],\"text\":\" If the external ID already exists in the Braze platform or this user was previously identified in some other way, such as via another device or through imported user data, Braze will orphan the anonymous user and carry over its data to the identified profile, supporting a more holistic view of every user.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a354f3680df0\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\",\"_key\":\"9eb6ee5666dd0\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"9eb6ee5666dd\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Before you can build strong, sustainable relationships with your users, you need to understand them and their engagement in a holistic way. With the Braze platform’s flexible user identification capabilities, it’s easy for marketing, growth, and engagement teams to reach and convert anonymous users into known ones and to get a 360-degree view of how each individual is connecting digitally with their brand.\",\"_key\":\"3d33ad66733a0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3d33ad66733a\"},{\"style\":\"normal\",\"_key\":\"e892c36a19fd\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"651c62652ad5\",\"reference\":{\"_ref\":\"imported-craft-649003\",\"_type\":\"reference\"}}],\"children\":[{\"text\":\"To further explore how identifying anonymous users can support lasting user/brand relationships, check out \",\"_key\":\"e892c36a19fd0\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"651c62652ad5\"],\"text\":\"Know Your Audience: Converting Anonymous Users in a Cookie-Free World\",\"_key\":\"e892c36a19fd1\"},{\"_key\":\"e892c36a19fd2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"_type\":\"block\"}]},\"_type\":\"resourceCard\"},{\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"a5f40ac6a051\",\"resource\":{\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"_ref\":\"image-115357ce8e948e42f05da5a5e8fc36d7efc24ad9-1500x1500-png\",\"_type\":\"reference\"}},\"author\":[{\"_ref\":\"imported-craft-author-5326\",\"_type\":\"reference\",\"_key\":\"yrIj3icNVj2yL20JxZzj6\"}],\"_type\":\"blogPost\",\"excerpt\":\"From swift onboarding to data-driven efficiency and cost savings, the Braze platform, our in-house services, and certified solutions partners can all help empower brands to unlock the full potential of their marketing endeavors. Let’s take a look at the three core pillars that support the Braze migration program\",\"title\":\"Amplifying Marketing Impact: How Braze Supports Migration Excellence\",\"_rev\":\"m47zVAKzspt7UjVx7uLh57\",\"_createdAt\":\"2024-05-08T01:04:22Z\",\"body\":[{\"markDefs\":[],\"children\":[{\"text\":\"As brands embark on the journey to a modern customer engagement platform, they open the door to transformative opportunities. However, the process can feel overwhelming, especially when the move is a major upgrade. That’s why, here at Braze, we’ve built a comprehensive set of migration features and services to help cut the friction and reduce the stress associated with migrating to a new customer engagement platform. From swift onboarding to data-driven efficiency and cost savings, the Braze platform, our in-house services, and certified solutions partners can all help empower brands to unlock the full potential of their marketing endeavors. 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Both the Braze platform and our onboarding services are designed to help brands get up and running quickly while also maximizing the value they receive as a result of the migration process.\",\"_key\":\"cca5917d5e220\"}]},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"6f1c598d1085\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"What this means for Braze customers\",\"_key\":\"6f1c598d10850\",\"_type\":\"span\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c23b875b25c3\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ease of Migration:\",\"_key\":\"c23b875b25c30\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Braze offers a comprehensive solution that simplifies the migration process, and our expert guidance supports a smooth transition from legacy systems and point solutions alike.\",\"_key\":\"c23b875b25c31\"}]},{\"_key\":\"00db03f700c4\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Time-to-Cost Savings:\",\"_key\":\"00db03f700c40\"},{\"text\":\" The Braze platform's efficient data structure, adaptable APIs, and dedicated service teams enable quick, efficient setup, which can lead to significant savings for brands.\",\"_key\":\"00db03f700c41\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"a48ef9686d09\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Maximized ROI:\",\"_key\":\"a48ef9686d090\"},{\"_key\":\"a48ef9686d091\",\"_type\":\"span\",\"marks\":[],\"text\":\" Migrating to Braze unlocks advanced capabilities for better segmentation, targeting, and personalization, designed to result in improved campaign performance and increased ROI.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Accelerated Time-to-Value:\",\"_key\":\"cf57ac18789a0\"},{\"text\":\" The Braze platform's turnkey data solutions free up time for strategy and creativity, enabling brands to start engaging customers and driving results quickly.\",\"_key\":\"cf57ac18789a1\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cf57ac18789a\"},{\"children\":[{\"_key\":\"d4fcea2d0ab90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Right-Sized Customer Packages:\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Braze offers tailored onboarding experiences that cater to each brand's unique needs, ensuring a smooth and customized integration with the platform.\",\"_key\":\"d4fcea2d0ab91\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d4fcea2d0ab9\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"text\":\"\\\"Our onboarding strategy at Braze revolves around the Time to Integration (TTI) and Time to Value (TTV) matrix. Our goal is not just cost savings but also increased ROI. Within 90 days from the start of onboarding, our goal is to complete migrating your historical user data and enable real-time data flow. During that time, we also set all up your channels, such as email, push, and SMS. 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That provides marketers with timely and relevant insights—and the ability to take swift action based on them.\",\"_key\":\"6a64794398f01\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6a64794398f0\",\"markDefs\":[]},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Maximized Performance at Scale: \",\"_key\":\"87765b2037450\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform is built on streaming data, supporting in-the-moment activation and results, including high performance as customer interactions scale.\",\"_key\":\"87765b2037451\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"87765b203745\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"ea1bd56af2cf\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-437199\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"f41d41dc6d00\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Increased Lifetime Value:\",\"_key\":\"ea1bd56af2cf0\"},{\"marks\":[],\"text\":\" With \",\"_key\":\"ea1bd56af2cf1\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"f41d41dc6d00\"],\"text\":\"unified data\",\"_key\":\"ea1bd56af2cf2\"},{\"text\":\" and personalized interactions, Braze makes it easier for brands to take effective action, enhancing customer lifetime value and fostering loyalty.\",\"_key\":\"ea1bd56af2cf3\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"anchorId\":\"reduce-marketing-spend\",\"_type\":\"anchor\",\"_key\":\"uNHn_MKppZw-TQwMfzuUA\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6463bdf4abd5\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar 3: Reduce Overall Marketing Spend by Consolidating Systems\",\"_key\":\"6463bdf4abd50\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1c10c484cba2\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To stay competitive, brands need to find ways to optimize their marketing budgets while still maintaining exceptional customer engagement programs that drive customer lifetime value (LTV) and long-term relationships. The Braze platform and our services teams partner to make that possible, providing brands with an all-in-one solution and strategic guidance to allow them to streamline costs and simplify operations.\",\"_key\":\"1c10c484cba20\"}]},{\"markDefs\":[],\"children\":[{\"_key\":\"48abff4f8c500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What this means for Braze customers\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"48abff4f8c50\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reduced Tech Costs:\",\"_key\":\"ca7fb60331410\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" By consolidating customer engagement into a single solution, Braze eliminates redundancy, sprawl, and the need for channel-specific point solutions.\",\"_key\":\"ca7fb60331411\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ca7fb6033141\",\"markDefs\":[]},{\"_key\":\"46f28d95e53a\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decreased Complexity:\",\"_key\":\"46f28d95e53a0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" An end-to-end customer engagement solution means teams don’t need to switch between tools to carry out cross-channel campaigns to reach their customer engagement goals.\",\"_key\":\"46f28d95e53a1\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"54e65b686594\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Less Tech Debt:\",\"_key\":\"54e65b6865940\"},{\"_key\":\"54e65b6865941\",\"_type\":\"span\",\"marks\":[],\"text\":\" Since Braze is built to handle any data, no matter how it’s nested or structured, companies can start activating the full range of data at their disposal without requiring technical teams to launch campaigns, build and maintain bespoke data pipelines, or figure out one-off workarounds to achieve core use cases.\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"74228792b88f\",\"markDefs\":[],\"children\":[{\"_key\":\"74228792b88f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In order to get the full benefit of a best-in-class customer engagement platform, it’s important to take a strategic approach to the migration process. 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Plus, XING couldn’t leverage tools to educate customers on their new mobile app’s built-in features, like story sharing.\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"758295c2bed7\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"After using Braze for a few years, XING was looking to revamp their onboarding process to allow for:\",\"_key\":\"758295c2bed70\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cdf745d7a4be\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Better education and onboarding to guide users in their app\",\"_key\":\"cdf745d7a4be0\",\"_type\":\"span\",\"marks\":[]}],\"level\":1},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f352c6ae59e4\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"f352c6ae59e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stronger user segmentation to target content\"}],\"level\":1},{\"style\":\"h2\",\"_key\":\"18712faf7957\",\"markDefs\":[],\"children\":[{\"text\":\"Better Onboarding With Content Cards\",\"_key\":\"18712faf79570\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"text\":\"XING started by setting up three customized onboarding flows for their new story format: One for users who had seen the story feature in their app but had not created one within three days; a second to give inspiration for what kind of stories to post; and a third to nudge users who had already created a story to add more.\",\"_key\":\"d596bf3d2f0e0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d596bf3d2f0e\"},{\"style\":\"normal\",\"_key\":\"8b279fa030ae\",\"markDefs\":[{\"_key\":\"369d81a38437\",\"reference\":{\"_ref\":\"imported-craft-6867\",\"_type\":\"reference\"},\"_type\":\"internalLink\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/cloud_storage/amazon_s3/\",\"_key\":\"c8a186980981\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Leveraging \",\"_key\":\"8b279fa030ae0\"},{\"_type\":\"span\",\"marks\":[\"369d81a38437\"],\"text\":\"Braze Currents\",\"_key\":\"8b279fa030ae1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"—which allows brands to automatically move data between Braze and other layers of their stack—to import data from \",\"_key\":\"8b279fa030ae2\"},{\"_type\":\"span\",\"marks\":[\"c8a186980981\"],\"text\":\"Amazon S3\",\"_key\":\"8b279fa030ae3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", XING was able to synchronize real-time attributes and user changes automatically, then analyze and take action on them back in Braze.\",\"_key\":\"8b279fa030ae4\"}],\"_type\":\"block\"},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"hfq6SIWS\",\"asset\":{\"_ref\":\"image-8bb07a742e7e10a74c343d152711f391f0d91954-2400x1210-png\",\"_type\":\"reference\"}},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ee297db0b381\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/key_value_pairs/\",\"_key\":\"456154cd1e38\"},{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-7354\"},\"_type\":\"internalLink\",\"_key\":\"8c1ecbdf689a\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With this analyzed data in tow, XING used \",\"_key\":\"ee297db0b3810\"},{\"_type\":\"span\",\"marks\":[\"456154cd1e38\"],\"text\":\"key-value pairs\",\"_key\":\"ee297db0b3811\"},{\"text\":\" to display \",\"_key\":\"ee297db0b3812\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"ee297db0b3813\",\"_type\":\"span\",\"marks\":[\"8c1ecbdf689a\"],\"text\":\"Content Cards\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", which are designed to allow brands to highlight persistent content within their app or web experience without interrupting customers’ browsing behavior. Using Braze Content Cards, XING targets users individually, such as based on their language or previous interactions. Key-value pairs allow XING to customize the look and feel of those Content Cards to blend directly with their brand experience, as opposed to relying solely on the Braze platform's out-of-the-box templates. For example, XING uses key-value pairs to determine exactly where a Content Card gets placed on their site or app.\",\"_key\":\"ee297db0b3814\"}]},{\"caption\":null,\"_key\":\"fWZOosZy\",\"asset\":{\"_ref\":\"image-21c6550f0dbed9ffebea030e3fe43362b49c0741-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"style\":\"h2\",\"_key\":\"9c3ac5ce8cfd\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\",\"_key\":\"9c3ac5ce8cfd0\"}],\"_type\":\"block\"},{\"_key\":\"a94500239907\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Back by successful cross-team collaboration, XING was able to improve engagement by implementing a new messaging channel that meets the user in the right context. Adding Content Cards to their current messaging mix gave XING more flexibility and options for future campaigns than ever before. They also have a strong basis for further experimentation, which will continue to enable success.\",\"_key\":\"a945002399070\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"4bb3c0b3c86b\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-19161\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"e9f75e41dd27\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Want to deliver a targeted stream of app and web content that’s personalized to your users? \",\"_key\":\"4bb3c0b3c86b0\"},{\"_type\":\"span\",\"marks\":[\"e9f75e41dd27\"],\"text\":\"Learn more\",\"_key\":\"4bb3c0b3c86b1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" about Content Cards, their benefits, and when to use them.\",\"_key\":\"4bb3c0b3c86b2\"}],\"_type\":\"block\"}],\"_id\":\"imported-craft-279614\",\"_type\":\"blogPost\",\"title\":\"XING Leverages Braze Content Cards to Onboard and Educate\",\"publicationDates\":{\"publishedAt\":\"2022-04-27T11:02:00-04:00\",\"_type\":\"publicationDates\"},\"_createdAt\":\"2024-05-08T01:04:16Z\",\"_updatedAt\":\"2024-08-01T01:47:54Z\"},\"_type\":\"resourceCard\"},{\"_key\":\"d1ad7ef06eda\",\"resource\":{\"title\":\"4 Best Practices for Making the Most of the Braze Integration and Onboarding Process\",\"body\":[{\"style\":\"normal\",\"_key\":\"2af933e66574\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"So you’ve decided to start using Braze—congratulations! It’s a big step for your business and one that makes a lot of exceptional things possible for your marketing strategy and user engagement efforts. But just as customer/brand relationships aren’t built in a day, setting up your business for success with the Braze platform is an ongoing process that involves thoughtful planning and collaboration between your organization and the Braze team.\",\"_key\":\"2af933e665740\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b11f8c80d02b\",\"markDefs\":[{\"_key\":\"181883c4340b\",\"reference\":{\"_ref\":\"imported-craft-17762\",\"_type\":\"reference\"},\"_type\":\"internalLink\"},{\"reference\":{\"_ref\":\"imported-craft-22320\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"d7fc748eda24\"}],\"children\":[{\"marks\":[],\"text\":\"That’s why the Braze Integrations \u0026 Onboarding organization works with new Braze customers to make their onboarding process as smooth and impactful as possible. This process can be somewhat different from customer to customer, but at its core it’s about building a relationship, agreeing on goals and needs, and providing expert insights that can help companies master onboarding and implementation-related challenges—from making sure that \",\"_key\":\"b11f8c80d02b0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"181883c4340b\"],\"text\":\"all the channels you plan to use\",\"_key\":\"b11f8c80d02b1\"},{\"text\":\" are integrated properly to determining that you have your \",\"_key\":\"b11f8c80d02b2\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"d7fc748eda24\"],\"text\":\"data collection strategy\",\"_key\":\"b11f8c80d02b3\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" set. That allows you to ensure that this part of your project doesn’t take any longer than necessary and that you can start using Braze to forge connections with your users ASAP.\",\"_key\":\"b11f8c80d02b4\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To make that process as seamless and useful as possible, I spoke to some of my colleagues on the Integrations \u0026 Onboarding team to gather their recommendations on four key things to focus on as you begin this exciting process:\",\"_key\":\"b803e6c5fd0d0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b803e6c5fd0d\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"463d0854e1f1\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Get Everybody on the Same Page\",\"_key\":\"463d0854e1f10\"}]},{\"_key\":\"812d006df30e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"As with most large, cross-functional projects, internal alignment and clear communications is key. But what does that look like? Well, imagine that your brand’s CRM team is raring to go and wants to jump into the Braze platform this week, but your engineering team is working on a sprint that ends 10 days from now...and are only vaguely aware of what Braze is and why they should spent time and resources getting it integrated.\",\"_key\":\"812d006df30e0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"f48f38ed31e2\",\"markDefs\":[],\"children\":[{\"_key\":\"f48f38ed31e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"But while this kind of situation can be hard, it isn’t inevitable. To smooth out the process, we generally recommend starting the internal conversations early and making sure that whichever members of your team who are going to be hands on in the Braze dashboard are communicating with the folks who will be helping to carry out the actual integration work. Having an internal meeting that covers your resource readiness and schedules for both the marketing and engineering teams can work wonders and significantly increase the odds that your brand will leverage Braze on schedule. In addition, thinking through all the different teams who touch your customer experience and your technology stack can be a good way to ensure that every potential stakeholder in your organization is looped in from the beginning.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For our part, the Braze Integrations \u0026 Onboarding team makes a point of providing support and assets that can help your team make those key connections early on and align on your brand’s priorities and goals. That support can include:\",\"_key\":\"0055296e12760\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0055296e1276\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Onboarding meetings and worksheets to give your teams the opportunity to talk through priorities and timelines—and to diagram what you’re looking to achieve\",\"_key\":\"cc9d951000fc0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"cc9d951000fc\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Detailed documentation for both marketing and dev stakeholders, ensuring that key stakeholders are up to speed on what’s possible with Braze and any relevant considerations from a technical perspective\",\"_key\":\"0b066ec925460\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0b066ec92546\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Time-to-launch Braze customer case studies providing perspective on the experiences of other brands that have gone through this process\",\"_key\":\"ed6ac8d6c70e0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ed6ac8d6c70e\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Optional Braze services to support a more hands-on approach to the onboarding process, if needed\",\"_key\":\"8bae89a484580\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8bae89a48458\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Referrals to \",\"_key\":\"c384323242ff0\"},{\"_key\":\"c384323242ff1\",\"_type\":\"span\",\"marks\":[\"0d1f976782eb\"],\"text\":\"Braze Alloys solutions partners\"},{\"text\":\" for brands looking for even more assistance and resources as they tackle this important process\",\"_key\":\"c384323242ff2\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c384323242ff\",\"listItem\":\"bullet\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"0d1f976782eb\"}]},{\"style\":\"h3\",\"_key\":\"6d440902399f\",\"markDefs\":[],\"children\":[{\"text\":\"\\\"The whole onboarding team were amazing. They were really accessible, happy to support, always looking to learn about our business and support our goals. The team were friendly and very keen to make sure we were successful. It was a pleasure working with them.\\\"\",\"_key\":\"6d440902399f0\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"36ea7bd01a0c\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.virginmedia.com/\",\"_key\":\"8ea1915b2e12\"}],\"children\":[{\"marks\":[],\"text\":\"—Mark Fulton, Comms Platform Product Owner, \",\"_key\":\"36ea7bd01a0c0\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"8ea1915b2e12\"],\"text\":\"Virgin Media\",\"_key\":\"36ea7bd01a0c1\"}],\"_type\":\"block\"},{\"style\":\"h2\",\"_key\":\"0eb141712160\",\"markDefs\":[],\"children\":[{\"_key\":\"0eb1417121600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Set the Right Scope\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"text\":\"Once your whole team is aligned about when to get started with the Braze onboarding and integration process, you’ll want to prioritize what the team works on first. When we talk about determining the scope of your Braze onboarding, we’re really talking about two different kinds of scopes, both of which can impact onboarding complexity and how long it takes to get up and running with Braze.\",\"_key\":\"132dce0001c20\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"132dce0001c2\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Functional Scope:\",\"_key\":\"79503f3b068e0\"},{\"text\":\" This covers the functionalities and messaging channels you’re looking to implement with Braze (think setting up email or ensuring that the \",\"_key\":\"79503f3b068e1\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"747118c65739\"],\"text\":\"Braze Web SDK\",\"_key\":\"79503f3b068e2\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" is integrated with your \",\"_key\":\"79503f3b068e3\"},{\"_key\":\"79503f3b068e4\",\"_type\":\"span\",\"marks\":[\"bab7cfa11e68\"],\"text\":\"Content Cards\"},{\"_type\":\"span\",\"marks\":[],\"text\":\")\",\"_key\":\"79503f3b068e5\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"79503f3b068e\",\"listItem\":\"bullet\",\"markDefs\":[{\"href\":\"https://www.braze.com/docs/user_guide/onboarding_with_braze/web_sdk/\",\"_key\":\"747118c65739\",\"_type\":\"link\"},{\"reference\":{\"_ref\":\"imported-craft-24287\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"bab7cfa11e68\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Value Scope: \",\"_key\":\"2ee2609f0d7a0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"This refers to the essential campaigns your brand is looking to implement during your onboarding (think building out a new \",\"_key\":\"2ee2609f0d7a1\"},{\"_type\":\"span\",\"marks\":[\"76c997bf0660\"],\"text\":\"seven-day customer onboarding flow\",\"_key\":\"2ee2609f0d7a2\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" across multiple channels or launching a weekly email newsletter)\",\"_key\":\"2ee2609f0d7a3\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2ee2609f0d7a\",\"listItem\":\"bullet\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.businessinsider.com/hbo-max-marketing-strategy-free-trial-users-to-paying-customers-2020-10\",\"_key\":\"76c997bf0660\"}]},{\"markDefs\":[],\"children\":[{\"_key\":\"e6c988232fbe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As you’d expect, the complexity—and number—of things on your Braze wishlist can impact the work and time needed for your company’s onboarding. That’s why it’s so essential to have a clear picture of your must-haves, your nice-to-haves, and what items are low-priority; it makes it possible to understand more fully up front what work needs to be done and what timeframes are realistic for your onboarding.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e6c988232fbe\"},{\"style\":\"normal\",\"_key\":\"5a65bb1daf11\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"If your focus is on speed, we’ll work with your brand to identify a target integration date—usually 60 or 90 days after kickoff—and collaborate with you to build out a plan to hit that timeline by reducing time to integration, time to production, and time to value. But while we’re proud of how quickly our customers are able to hit the ground running with Braze, speed isn’t always the central consideration for brands. For brands looking to leverage the full range of Braze channels, for instance, it can be more impactful to focus on prioritizing the breadth of the onboarding and implementation, rather than trying to rush to do everything in a 60-day window.\",\"_key\":\"5a65bb1daf110\"}],\"_type\":\"block\"},{\"children\":[{\"text\":\"So how do you get started when it comes to assessing scope? As one of my colleagues put it, “Ultimately, marketing and engineering teams must be in lock-step and aligned on the same understanding of the scope required to achieve their marketing goals.” This is especially important if you’re integrating multiple channels and platforms, and don’t have the resources to do them all at once.\",\"_key\":\"9a83243e23770\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9a83243e2377\",\"markDefs\":[]},{\"_key\":\"f76208d61e9b\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/home/\",\"_key\":\"5d0713c6c31b\"}],\"children\":[{\"text\":\"The Braze team will help you talk through your priorities, business goals, and resourcing constraints in order to help you identify where to start, and then how you proceed from there. We’ve found that having new customers review the \",\"_key\":\"f76208d61e9b0\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"5d0713c6c31b\"],\"text\":\"Braze Developer Guide\",\"_key\":\"f76208d61e9b1\"},{\"marks\":[],\"text\":\" to outline all the steps needed to successfully integrate each channel in connection with Braze can do a lot to simplify the process and improve internal understanding of what’s needed. Separately, we highly recommend that leads from both your marketing and engineering team talk through what is needed for your brand to see success with its use of Braze (i.e. what KPIs and metrics the marketing organization need to measure and what their goals are) as well as around what’s feasible for the engineering org to accomplish in a given time period. These conversations aren’t a magic bullet, but they can do a lot to support a more effective, timely onboarding process.\",\"_key\":\"f76208d61e9b2\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"a866ba4e1e6e\",\"markDefs\":[],\"children\":[{\"_key\":\"a866ba4e1e6e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Take Advantage of a Wealth of Valuable Content and Resources\"}]},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://lab.braze.com/\",\"_key\":\"daf7e7d5e30e\"},{\"_type\":\"link\",\"href\":\"https://lab.braze.com/braze-101\",\"_key\":\"db736abd4289\"},{\"_type\":\"link\",\"href\":\"https://lab.braze.com/email-onboarding-for-pro-and-enterprise-achieving-high-deliverability\",\"_key\":\"e606bcba6718\"},{\"href\":\"https://lab.braze.com/custom-events-and-attributes\",\"_key\":\"003023a8b62f\",\"_type\":\"link\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Want to become a Braze pro? That’s what we want, too! And the resources we share can help you get there—in fact, the \",\"_key\":\"20492a20c8e50\"},{\"_type\":\"span\",\"marks\":[\"daf7e7d5e30e\"],\"text\":\"LAB (Learning at Braze)\",\"_key\":\"20492a20c8e51\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" courses you’re given are actually the same instructional series that Braze uses to teach new hires the ins-and-outs of our platform. (Our three most popular courses? \",\"_key\":\"20492a20c8e52\"},{\"_type\":\"span\",\"marks\":[\"db736abd4289\"],\"text\":\"Braze 101\",\"_key\":\"20492a20c8e53\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", \",\"_key\":\"20492a20c8e54\"},{\"_type\":\"span\",\"marks\":[\"e606bcba6718\"],\"text\":\"Email Deliverability\",\"_key\":\"20492a20c8e55\"},{\"marks\":[],\"text\":\", and \",\"_key\":\"20492a20c8e56\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"003023a8b62f\"],\"text\":\"Custom Events and Attributes\",\"_key\":\"20492a20c8e57\"},{\"text\":\".) Your onboarding team will likely provide you with a list of LAB courses to enroll in before they provide you with a tailored dashboard training and other enablement sessions. These LAB courses cover the fundamentals of Braze and allow you to get more out of the customized trainings that will follow.\",\"_key\":\"20492a20c8e58\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"20492a20c8e5\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"599d58aa4e76\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond LAB, your onboarding team will also provide you with relevant documentation for channels in your scope and a shared workspace where your team and the Braze team can collaborate on timelines, integration milestones, data/campaign planning, and even QA steps for your integration. Looking for guidance on any of these subjects? The workspace will have them all consolidated in one place for your team to leverage!\",\"_key\":\"599d58aa4e760\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"906b218dd14d\",\"markDefs\":[],\"children\":[{\"text\":\"Looking for some relevant content to start reviewing as you begin the onboarding process? 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Stay Curious\",\"_key\":\"a37727a960b90\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\"},{\"children\":[{\"_key\":\"10fa02ff51fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Questions always come up. So don’t be shy about asking them! The Braze Integrations \u0026 Onboarding team is here because we want to help you use Braze successfully, so please don’t hesitate to reach out when there’s something on your mind. We make a point of creating additional content and resources inspired by common customer questions and challenges, so by surfacing concerns or areas of confusion, you can not only improve your brand’s own outcomes—you can help make things clearer for others in your situation going forward.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"10fa02ff51fa\",\"markDefs\":[]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve had your kickoff with Braze, you’ll be provided with a team email alias (think “\",\"_key\":\"28013f5878c70\"},{\"_type\":\"span\",\"marks\":[\"63da38bd6f6d\"],\"text\":\"your-company@braze.com\",\"_key\":\"28013f5878c71\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"”) that includes not only your Braze onboarding team, but also commercial contacts and even managers and directors at Braze. This is a great place to surface questions, feedback, and product suggestions as they arise, allowing you to be proactive about your brand’s use of Braze.\",\"_key\":\"28013f5878c72\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"28013f5878c7\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"mailto:your-company@braze.com\",\"_key\":\"63da38bd6f6d\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"What if you haven’t started your onboarding process yet but still have burning questions? In that situation feel free to forward any questions you might have to your commercial representative, who can provide you with the answers you need. Unsure what your onboarding package includes, or what support looks like after onboarding is complete, or maybe what a certain feature in Braze does? Just ask!\",\"_key\":\"4dbeec8ada610\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4dbeec8ada61\"},{\"_key\":\"e34031e3e265\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Final Thoughts\",\"_key\":\"e34031e3e2650\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"style\":\"normal\",\"_key\":\"0663714634c3\",\"markDefs\":[],\"children\":[{\"_key\":\"0663714634c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Integrations \u0026 Onboarding team is here to help. As you begin your customer engagement journey with Braze, our goal is support and collaborate with your team to help you reach—or exceed!—your goals. By focusing on the tips above and leaning on our assistance and expertise, you’ll be well-positioned to get aligned internally, leverage Braze resources, and master customer engagement.\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d4e56b28404d\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/onboarding_with_braze/learning_to_use_braze/\",\"_key\":\"38fdf8cbac83\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For more on how to get started with the Braze platform and your customer engagement journey, check our guide: “\",\"_key\":\"d4e56b28404d0\"},{\"_type\":\"span\",\"marks\":[\"38fdf8cbac83\"],\"text\":\"Learning to Use Braze\",\"_key\":\"d4e56b28404d1\"},{\"marks\":[],\"text\":\".”\",\"_key\":\"d4e56b28404d2\",\"_type\":\"span\"}]}],\"seo\":{\"noIndex\":false,\"slug\":{\"current\":\"4-best-practices-braze-onboarding-integration\"},\"noFollow\":false,\"pageTitle\":\"4 Best Practices for Making the Most of the Braze Integration and Onboarding Process\",\"pageDescription\":\"The integration process is an essential first step to seeing the full value of the Braze platform—and the more human, personalized, and relevant brand experiences it makes possible. Get up to speed with this look at four pro-tips to ensure you’re on the path to success.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8e1cfe9fe756182903d140a254bf243d1e58761e-1200x628-jpg\",\"_type\":\"reference\"}}},\"language\":\"en-us\",\"_id\":\"imported-craft-76538\",\"author\":[{\"_key\":\"HOk_Sf_HKqh5Imw_c_t3e\",\"_ref\":\"imported-craft-author-5039\",\"_type\":\"reference\"}],\"_rev\":\"Gc7Qq2PHZBylrD6rwLLMav\",\"_createdAt\":\"2024-05-08T01:04:19Z\",\"publicationDates\":{\"publishedAt\":\"2021-03-23T12:48:00-04:00\",\"_type\":\"publicationDates\"},\"_updatedAt\":\"2024-08-01T01:47:54Z\",\"_type\":\"blogPost\",\"categories\":{\"topics\":null,\"useCases\":[{\"slug\":{\"current\":\"onboarding\"},\"_createdAt\":\"2024-05-09T21:55:39Z\",\"_rev\":\"Qw0TwPQaQ8aBM3BSUgVpVZ\",\"_type\":\"useCase\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Onboarding\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"オンボーディング\"},{\"_key\":\"ko\",\"value\":\"온보딩\",\"_type\":\"internationalizedArrayStringValue\"}],\"_id\":\"imported-craft-478\",\"_updatedAt\":\"2025-01-02T08:54:48Z\"}],\"industries\":null},\"excerpt\":\"The integration process is an essential first step to seeing the full value of the Braze platform—and the more human, personalized, and relevant brand experiences it makes possible. Get up to speed with this look at four pro-tips to ensure you’re on the path to success.\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"asset\":{\"_ref\":\"image-2ede3d701d7a0e9fafa9e9f6d071cb80a3ff493f-1200x1200-jpg\",\"_type\":\"reference\"}}},\"_type\":\"resourceCard\",\"style\":\"default\"},{\"resource\":{\"_createdAt\":\"2024-05-08T01:04:21Z\",\"_type\":\"blogPost\",\"title\":\"What’s Onboarding?\",\"_updatedAt\":\"2024-08-01T01:47:54Z\",\"_id\":\"imported-craft-6058\",\"publicationDates\":{\"publishedAt\":\"2020-07-28T11:51:00-04:00\",\"_type\":\"publicationDates\"},\"author\":[{\"_ref\":\"imported-craft-author-5326\",\"_type\":\"reference\",\"_key\":\"AdXYUF2UlsIIJOF_trXSy\"}],\"_rev\":\"m47zVAKzspt7UjVx7uLhIB\",\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"pageTitle\":\"What’s Onboarding? | Braze\",\"pageDescription\":\"Onboarding 101\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256-png\"}},\"noIndex\":false,\"slug\":{\"current\":\"whats-onboarding\"}},\"body\":[{\"_key\":\"ab6d7ba0940f\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With most things in life, you only get one chance to make a first impression. Making a proper introduction is essential to forging strong relationships, setting clear expectations, and starting projects off on the right foot. And the same principles apply when it comes to welcoming a new user to your brand’s app or website, making a strong onboarding process a key component in the success of your overall marketing strategy.\",\"_key\":\"ab6d7ba0940f0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_ref\":\"imported-craft-l8owqyt0p0\",\"_type\":\"videoReference\",\"_key\":\"ZWzByv6BLAGOdKjcSMsAo\"},{\"style\":\"h2\",\"_key\":\"63b347c85dc4\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"What is Onboarding?\",\"_key\":\"63b347c85dc40\",\"_type\":\"span\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5fa307ce6571\",\"markDefs\":[],\"children\":[{\"_key\":\"5fa307ce65710\",\"_type\":\"span\",\"marks\":[],\"text\":\"At its core, onboarding is the process of introducing someone to a new experience or situation. The term originally referred to the process of welcoming and preparing a new employee to carry out their new duties, but over the years it’s increasingly used to refer to the process of teaching new customers how to engage effectively with your brand’s app or website. While there’s obviously many differences between onboarding a new employee and a new user, the core concepts—welcoming them, educating them, setting them up for success—are largely the same.\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why Does Onboarding Matter?\",\"_key\":\"b9ed1f3ef4d20\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"b9ed1f3ef4d2\"},{\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"c4c7c81eb93a\",\"reference\":{\"_ref\":\"imported-craft-26408\",\"_type\":\"reference\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For many apps or websites, the \",\"_key\":\"9594155266070\"},{\"_type\":\"span\",\"marks\":[\"c4c7c81eb93a\"],\"text\":\"onboarding\",\"_key\":\"9594155266071\"},{\"text\":\" flow is the first thing that a new user experiences, making it a key opportunity to walk them through the brand’s purpose, look, and feel. A well-executed onboarding experience can also help users stay engaged with a product and continue to interact with it well into the future.\",\"_key\":\"9594155266072\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"959415526607\"},{\"style\":\"h2\",\"_key\":\"cae35d3118a7\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Does Onboarding Benefit Brands’ Customer Engagement Efforts?\",\"_key\":\"cae35d3118a70\"}],\"_type\":\"block\"},{\"_key\":\"4c9478fc1b62\",\"markDefs\":[],\"children\":[{\"_key\":\"4c9478fc1b620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Well, a well-executed onboarding experience can also help users stay engaged with a product and continue to interact with it well into the future. Let’s take a look at three key elements of an effective onboarding flow:\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"h3\",\"_key\":\"01bec74881d3\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. An Intentional Welcome\",\"_key\":\"01bec74881d30\"}],\"_type\":\"block\"},{\"_key\":\"b6a9d3839f0a\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-18528\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"923eef246b27\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/help/best_practices/user_onboarding/#user-onboarding-goals\",\"_key\":\"cdf57ef44348\"}],\"children\":[{\"_key\":\"b6a9d3839f0a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The purpose of \"},{\"_type\":\"span\",\"marks\":[\"923eef246b27\"],\"text\":\"onboarding\",\"_key\":\"b6a9d3839f0a1\"},{\"_key\":\"b6a9d3839f0a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" is to introduce the user to an app or website's features, establish trust in the product, and encourage users to continue to engage. A \"},{\"_key\":\"b6a9d3839f0a3\",\"_type\":\"span\",\"marks\":[\"cdf57ef44348\"],\"text\":\"clean, friendly (and branded!) walkthrough\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" should be accessible to new and returning users alike and accommodate different levels of familiarity. A new user, for instance, should be walked through an app's basic functionality, whereas a returning user could be shown more complicated or advanced features.\",\"_key\":\"b6a9d3839f0a4\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Establishing Trust\",\"_key\":\"6910a4937cc70\"}],\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"6910a4937cc7\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-8734\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"040d7592250c\"},{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/data_collected_by_default/\",\"_key\":\"f5a5078ed3a0\"},{\"_key\":\"779d7b79d115\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push/ios/create_push_primer/\"}],\"children\":[{\"marks\":[],\"text\":\"New users should feel an app is thoughtful and trustworthy—from ensuring their attention isn’t wasted to respecting the \",\"_key\":\"b11aa231afc60\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"040d7592250c\"],\"text\":\"privacy\",\"_key\":\"b11aa231afc61\"},{\"marks\":[],\"text\":\" of their information. When asking a user to opt-in to a particular type of information, such as \",\"_key\":\"b11aa231afc62\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"f5a5078ed3a0\"],\"text\":\"data collection\",\"_key\":\"b11aa231afc63\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" or \",\"_key\":\"b11aa231afc64\"},{\"_type\":\"span\",\"marks\":[\"779d7b79d115\"],\"text\":\"push notifications\",\"_key\":\"b11aa231afc65\"},{\"_key\":\"b11aa231afc66\",\"_type\":\"span\",\"marks\":[],\"text\":\", clearly explain the purpose behind the action and demonstrate the value associated with it. For instance, if collecting an email address, explain that the information only be used for specific types of communications users have agreed to and the email will not be shared without their consent (and then be strict about using it only as you’ve said you would).\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b11aa231afc6\"},{\"style\":\"h3\",\"_key\":\"5b1927435395\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. A Gentle Nudge\",\"_key\":\"5b19274353950\"}],\"_type\":\"block\"},{\"_key\":\"1db2ab28beb6\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"/resources/reports-and-guides/onboarding-guide/thanks\",\"_key\":\"9f995646f0f4\"},{\"reference\":{\"_ref\":\"imported-craft-82470\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"d485452bd71a\"}],\"children\":[{\"marks\":[],\"text\":\"Leverage \",\"_key\":\"1db2ab28beb60\",\"_type\":\"span\"},{\"marks\":[\"9f995646f0f4\"],\"text\":\"multiple communication channels\",\"_key\":\"1db2ab28beb61\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to keep users engaged as they’re welcomed to your app—or to nudge less-engaged users to complete the app's onboarding process. An extra in-app message, push notification, or email can be used to \",\"_key\":\"1db2ab28beb62\"},{\"_type\":\"span\",\"marks\":[\"d485452bd71a\"],\"text\":\"highlight additional features\",\"_key\":\"1db2ab28beb63\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" that the user may not have explored, allowing them to stay engaged with the app after downloading.\",\"_key\":\"1db2ab28beb64\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"text\":\"What Does An Effective Onboarding Program Look Like in Real Life?\",\"_key\":\"7692494c294d0\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"7692494c294d\"},{\"_key\":\"b964ea635785\",\"markDefs\":[{\"_key\":\"6d25bbb1ee6a\",\"reference\":{\"_ref\":\"imported-craft-18326\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Well, consider \",\"_key\":\"b964ea6357850\"},{\"_key\":\"b964ea6357851\",\"_type\":\"span\",\"marks\":[\"6d25bbb1ee6a\"],\"text\":\"Hosco\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". This company, a global recruitment platform for the hospitality industry, identified their onboarding flow as a key area for improvement, and sought to nudge users to complete important steps like finishing their profiles.\",\"_key\":\"b964ea6357852\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"qQhOR9DL\",\"asset\":{\"_ref\":\"image-d8a59dd004c871c19a615101c32a17200931d4a4-1120x605-png\",\"_type\":\"reference\"}},{\"style\":\"normal\",\"_key\":\"a9d03ed1c4b1\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17782\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"33c618b6a65c\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The company used the Braze Canvas customer journey management feature to kick off a multi-path customer journey that included a robust onboarding flow. By adding personalization through \",\"_key\":\"a9d03ed1c4b10\"},{\"_type\":\"span\",\"marks\":[\"33c618b6a65c\"],\"text\":\"Liquid tags\",\"_key\":\"a9d03ed1c4b11\"},{\"_key\":\"a9d03ed1c4b12\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on high-value actions—such as finishing profiles and completing job applications—and automatically adjusting messages based on whether users successfully completed a given action, Hosco saw a 54% increase in unique click-to-open (CTOR) rates and drove 10,000 new job applications.\"}],\"_type\":\"block\"},{\"children\":[{\"text\":\"Anything Else?\",\"_key\":\"4cfaf207d0d50\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"4cfaf207d0d5\",\"markDefs\":[]},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17786\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"9a92dc145b75\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Proper onboarding not only helps users solve immediate issues, but can set up long-term engagement and loyalty to your brand. 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No matter how fine-tuned your service is, the period of getting to know your brand can be make or break for your customers. 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The story of your users getting to know your brand, for example. No matter how perfect your service is, no matter how indispensable it will be in their lives, there is always a period of getting to know you. How you act during that period can make the difference between a long, rock solid relationship and a temporary flirtation. Want to get it right? Then it's time to think seriously about the ways you're communicating with your users.\",\"_key\":\"2f262aa781760\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is onboarding, anyway?\",\"_key\":\"1ff6fa4528d80\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1ff6fa4528d8\"},{\"markDefs\":[],\"children\":[{\"_key\":\"362b2951939f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For many years, “onboarding” referred to the process of acclimating a new employee to their work environment. Teaching them the software. Introducing them to important co-workers. Showing them the shortcut to the bathroom.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"362b2951939f\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"As the digital landscape evolved and brands learned to develop closer relationships with their customers, \",\"_key\":\"20b2f8ac10a00\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"onboarding\",\"_key\":\"20b2f8ac10a01\"},{\"marks\":[],\"text\":\" became a natural way to describe the proactive cultivation of that relationship. Let’s face it, customers are even less motivated to sit through a boring introductory presentation than employees would be, because the money is moving away from them, not toward them. But for most brands, it isn't feasible to teach a new user everything about what you have to offer, all in one go. And different users respond better to different approaches. Fortunately, the cross-channel nature of digital onboarding allows for maximum flexibility in your approach.\",\"_key\":\"20b2f8ac10a02\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"20b2f8ac10a0\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6ac1bc52dcdb\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What kind of information should onboarding cover?\",\"_key\":\"6ac1bc52dcdb0\"}]},{\"children\":[{\"_key\":\"9cb8960e4a990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s return for a moment to the employment analogy. At the most basic level, onboarding for a new employee involves teaching them how to do their job (or, at least, teaching them any aspects that they didn’t know already). But it’s a shame if that’s all it involves. In a progressive workspace, onboarding is a friendly, unhurried process that helps the newcomer feel at home with their environment, as well as all the resources, tools, and choices available to them.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9cb8960e4a99\",\"markDefs\":[]},{\"_key\":\"f873b7d3991a\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Now, will they read about those options all at once, in a ‘new employee’ manual with laminated pages in a bulky loose-leaf binder? Hopefully not. Hopefully, they’ll be able to learn about their new environment from many sources, at a reasonable pace, with the information spaced out and available for easy recall. Some people remember things better with post-it notes on the side of their monitor. Some set pop-up alerts on their desktop calendars. Some tie pieces of colored string around their wrists. Customer onboarding works the same way. Users receive gentle reminders about where they are and what they can do there, at a gentle pace, in a variety of ways, based on their observable progress.\",\"_key\":\"f873b7d3991a0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"A user should achieve six basic milestones in the onboarding process:\",\"_key\":\"b29f317adb1b0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b29f317adb1b\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Feel welcome in the app or web environment.\",\"_key\":\"b99496e7852a0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b99496e7852a\",\"listItem\":\"bullet\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Be able to use the tools at the most basic level.\",\"_key\":\"5237bd13b4650\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5237bd13b465\",\"listItem\":\"bullet\"},{\"style\":\"normal\",\"_key\":\"02cc025d4dfa\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Understand how to dig deeper and uncover the more advanced features.\",\"_key\":\"02cc025d4dfa0\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Recognize incentives to keep using the app or service.\",\"_key\":\"5b6d66d4e5b60\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5b6d66d4e5b6\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"children\":[{\"_key\":\"0dbb646a630e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn to trust the brand.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0dbb646a630e\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"e98dcd4431cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Come to realize that the app or service is amazing.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e98dcd4431cc\"},{\"markDefs\":[{\"href\":\"https://medium.com/appboy/24-fake-apps-we-made-up-for-our-blog-15605f7bdba7\",\"_key\":\"feb3e7a33a27\",\"_type\":\"link\"}],\"children\":[{\"text\":\"To illustrate what an A+ onboarding flow can look like, \",\"_key\":\"d75c50a27f250\",\"_type\":\"span\",\"marks\":[]},{\"marks\":[\"feb3e7a33a27\"],\"text\":\"we’ve created a fake brand\",\"_key\":\"d75c50a27f251\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\", CronusCart. CronusCart is an app that helps independent time-traveling merchants identify market opportunities. The company won’t be founded until 2036, but due to the unique nature of the service, many people are already using it. CronusCart may be an app of the future, but you’ll find these lessons apply to the right here and now.\",\"_key\":\"d75c50a27f252\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d75c50a27f25\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Which channels should be used for onboarding?\",\"_key\":\"69707aed6c000\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"69707aed6c00\"},{\"style\":\"normal\",\"_key\":\"d4cc29f9cff9\",\"markDefs\":[],\"children\":[{\"_key\":\"d4cc29f9cff90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Short answer: All of them, according to the user’s preferences. CronusCart uses messages in all of the following media:\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1c60c748031c\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"1c60c748031c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In-app messages\"}],\"level\":1},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"In-browser messages\",\"_key\":\"15e0e09beecd0\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"15e0e09beecd\",\"listItem\":\"bullet\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile push notifications\",\"_key\":\"23dcd2f9a1dc0\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"23dcd2f9a1dc\",\"listItem\":\"bullet\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"7f04dd60a4ea\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Web push notifications\",\"_key\":\"7f04dd60a4ea0\"}]},{\"style\":\"normal\",\"_key\":\"648a7b1d5da7\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Email\",\"_key\":\"648a7b1d5da70\"}],\"level\":1,\"_type\":\"block\"},{\"_key\":\"c05f761da342\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"text\":\"Nonintrusive midroll dream interruption (not included in 2018 version)\",\"_key\":\"c05f761da3420\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"eefc0e7378e1\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s dive into the different use cases for each channel:\",\"_key\":\"eefc0e7378e10\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"99a92ee8a400\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In-app \u0026 In-Browser Messages\",\"_key\":\"99a92ee8a4000\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"33e54035500c\",\"markDefs\":[],\"children\":[{\"text\":\"The most important thing to note about in-app and in-browser messaging is that the users are already engaged (which makes sense, because they have to have logged on to your app or website in order to receive the messages). What that means is that these messages should focus on enhancing the customer’s experience with your brand.\",\"_key\":\"33e54035500c0\",\"_type\":\"span\",\"marks\":[]}]},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"What does that looks like in practice? Think of in-app and in-browser messages as “did you know?” messages (though we encourage you to be a bit more creative with your copy 😉). These can be gentle reminders about how to customize their experience, messages that help them get the most out of a tool, or cross-promoting another brand, game, or collection.\",\"_key\":\"394d37d8ce550\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"394d37d8ce55\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"345487754490\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile \u0026 Web Push Messages\",\"_key\":\"3454877544900\"}]},{\"style\":\"normal\",\"_key\":\"2a94dcd01295\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Next, we’ll discuss mobile push and web push. But push messaging must be approached with caution. In order to show due respect for this awesome power and the responsibility that comes with it, let’s take an intermission to discuss the triumvirate of push:\",\"_key\":\"2a94dcd012950\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"f329288c8c60\",\"markDefs\":[],\"children\":[{\"_key\":\"f329288c8c600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Priming, prompting, and permissioning\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Priming is explaining to the user why they may benefit from allowing the app special privileges, such as access to their personal information, or the ability to give push alerts, which will be discussed below. Permissioning is what happens when the user actually grants those privileges to the app. Prompting is providing the user with specific information that is relevant to actions they have recently taken. First, let's look at a priming example, in which CronusCart asks the user permission to access their personal data:\",\"_key\":\"6abf1172c7ee0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6abf1172c7ee\"},{\"_key\":\"c397742eadc1\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"After the user gives the app permission to access this personal data, we moving into prompting. Which is when a specific event or action lets the app or site know that it's time to remind the user about the push feature and why its useful. In this case, CronusCart uses entrance into a certain era as a good opportunity to prompt the user to allow push notifications.\",\"_key\":\"c397742eadc10\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"But the user saying ‘ACTIVATE’ above doesn’t actually turn on the push alerts. This only happens through the phone’s special permissioning system. This is when the generic Apple, Android, or other operating system prompt pops up on the screen asking for official permission to allow the app to send push. The user hasn’t truly given permission until they’ve opted in through the official operating system interface.\",\"_key\":\"bc636cc50a010\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"bc636cc50a01\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile Push\",\"_key\":\"69c137830f110\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"69c137830f11\",\"markDefs\":[]},{\"_key\":\"14d5cf4a93c2\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Now that the user has allowed for push alerts, let’s look at one that continues the onboarding process. In the example below, CronusCart knows that the user intends to visit the Middle Ages, an interesting time, but plagued with, well, plague. So CronusCart sends this push notification that helps the user stay safe in their travel, and highlights an important feature of the app.\",\"_key\":\"14d5cf4a93c20\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Web Push\",\"_key\":\"c89e21134ca90\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c89e21134ca9\"},{\"_key\":\"4a9192f12473\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The onboarding process can also continue through web push alerts. It’s just as important to prime and prompt your users to receive web push as it is on mobile--especially since web push (while it’s been around since 2015) has been slower for brands and people to adopt. Below is an example of how CronusCart asks their users for permission, but, just like with mobile push, permission hasn’t been officially granted until the user opts in with the browser’s official interface. Be clear about how these messages will add to your customers’ experiences to increase chances of follow-through!\",\"_key\":\"4a9192f124730\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"4a9012190573\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Email\",\"_key\":\"4a90121905730\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"9ef87968f31b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The old outreach workhorse gets a new lease on life, marketing-wise, when it works with customizable user data based on cross-platform activity. 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