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url(https://www.loomstate.org/wp-content/uploads/2021/08/hero-07.jpg)"> <header class="c-page-hero__header | uppercase text-center relative z-i-1 px-5"> <h1 class="color-white"> <span class="display-5 is-spaced m:none">Sustainability 101</span> <span class="display-4 is-spaced none m:block l:none">Sustainability 101</span> <span class="display-3 is-spaced none l:block">Sustainability 101</span> </h1> </header> </section> <main> <span class="c-spacer c-spacer--s block" aria-hidden="true"></span> <section class="c-centered-content "> <div class="o-container grid"> <div class="c-centered-content__copy | text-center"> <p>Clothing labels talk a lot about how their fashions are “sustainable,” but what does that really mean? They throw around green buzzwords like “reduced impact,” but usually offer little proof of what they’re actually doing, which makes it hard to know what you’re really buying.</p> </div> </div> </section> <span class="c-spacer c-spacer--s block" aria-hidden="true"></span> <section class="c-images-with-strips | oh py-18" data-layout="double"> <div class="o-container grid"> <div class="c-image-with-strips | relative " data-strips="horizontal"> <picture class="block relative oh border-radius-6 "> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Cotton_001.jpg" class="w100" alt="" loading="lazy" decoding="async"> </picture> <span class="c-image-with-strips__strip | block absolute" data-strip="1" aria-hidden="true"> </span> <span class="c-image-with-strips__strip | block absolute oh" data-strip="2" aria-hidden="true"> </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="1" aria-hidden="true"> LOCAL WISDOM WITH GLOBAL IMPACT </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="2" aria-hidden="true"> Safer inputs, safer outcomes </span> </div> <div class="c-image-with-strips | relative " data-strips="horizontal"> <picture class="block relative oh border-radius-6 "> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/People_001.jpg" class="w100" alt="farmers" loading="lazy" decoding="async"> </picture> <span class="c-image-with-strips__strip | block absolute" data-strip="1" aria-hidden="true"> </span> <span class="c-image-with-strips__strip | block absolute oh" data-strip="2" aria-hidden="true"> </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="1" aria-hidden="true"> MADE BY OUR FRIENDS </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="2" aria-hidden="true"> COMMERCE FOR COMMUNITIES </span> </div> </div> </section> <span class="c-spacer c-spacer--s block" aria-hidden="true"></span> <section class="c-text-block "> <div class="o-container grid"> <div class="c-text-block__content"> <p>Today, vast “monoculture” farms — those that just grow one crop over and over and over on hundreds or thousands of acres — are the norm for raising cotton. But their single-minded focus on productivity leaves them ecological dead zones, with soil that’s closer to dirt and biodiversity that’s nonexistent. Negative impacts are everywhere.</p> <p> </p> <p><span style="text-decoration: underline;"><strong>TALKING SUSTAINABILITY</strong></span></p> <p>In fashion, “sustainable” describes a clothes-making technique or tool with a neutral impact on the environment. It doesn’t contain or create any toxins, perhaps, its ingredients break down more easily, it uses less water—things like that. On a global scale, the United Nations has established 17 Sustainable Development Goals to offer worldwide standards for taking care of people and the planet as companies and communities grow.</p> <p>A key global nonprofit that verifies companies’ sustainability claims, the Textile Exchange, notes that in 2020, 88% of clothing companies aligned their strategies with these UN goals. That’s a good sign that the industry is taking notice. But less than half of brands—just 45%—have actually turned this intention into verifiable action. The rest simply note that their strategies are aiming there. Loomstate is one of the clothing brands making change happen in real ways.</p> <p>Working to be an antidote to monoculture farms, Loomstate applies the concept of sustainability to its entire process around making clothes. They don’t just ask “can we use less water” or “is our carbon footprint low for shipping,” but “does every aspect of everything we do put the planet first?” For them, sustainability means renewing or restoring everything that’s touched—a complete system focused on ensuring that all contributors meet the same high bar.</p> </div> </div> </section> <span class="c-spacer c-spacer--m block" aria-hidden="true"></span> <section class="c-images-with-strips | oh py-18" data-layout="single"> <div class="o-container grid"> <div class="c-image-with-strips | relative " data-strips="horizontal"> <picture class="block relative oh border-radius-6 "> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/People_004.jpg" class="w100" alt="cotton farmers" loading="lazy" decoding="async"> </picture> <span class="c-image-with-strips__strip | block absolute" data-strip="1" aria-hidden="true"> </span> <span class="c-image-with-strips__strip | block absolute oh" data-strip="2" aria-hidden="true"> </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="1" aria-hidden="true"> TRADITION + INNOVATION </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="2" aria-hidden="true"> LOOK GOOD, DO GOOD </span> </div> </div> </section> <span class="c-spacer c-spacer--xs block" aria-hidden="true"></span> <section class="c-text-block "> <div class="o-container grid"> <div class="c-text-block__content"> <p><span style="text-decoration: underline;"><strong>ADDING SOCIAL IMPACT</strong></span></p> <p>But the environment is just part of the equation for Loomstate. “If you’re making good products in a process that harms the people who make them, or that hits just one sustainability target, it’s not enough,” says Scott Mackinlay Hahn, founder of Loomstate. “The world needs systems that help keep everyone rising, not just those at the top.”</p> <p>By establishing partnerships with farmers, workers and communities, Loomstate has helped create such a system, using innovative, long-term solutions to making high-quality clothes in the cleanest, fairest way.</p> <p> </p> <p><span style="text-decoration: underline;"><strong>EVERYONE BENEFITS</strong></span></p> <p>But even among brands working hard to do things right, the terminology gets confusing. Farmers cultivating organic cotton consider the environment at every step of production. For an entire garment to be considered sustainable, though, it must be made considering both ecological and social criteria. Fair Trade cotton—probably the hardest certification to earn—is sold through buying/selling partnerships based on mutual support and fair prices for farmers, giving them long-term financial security. Loomstate cotton meets all three standards.</p> </div> </div> </section> <span class="c-spacer c-spacer--xs block" aria-hidden="true"></span> <section class="c-text-block has-side-content"> <div class="o-container grid"> <div class="c-text-block__content"> <p>“Working this way brings self-sufficiency for our small-scale growers and producers, and it promotes long-lasting, self-sustaining international partnerships,” Hahn says. “The payoff for our customers is big: they get an item that’s durable and high-quality, there’s an honest, very cool backstory to what they’re wearing—with connections to people and places all over the world—and they have increased comfort and confidence in what they’ve bought.”</p> </div> <div class="c-text-block__side-content | mt-18 m:mt-0"> <blockquote class="c-text-block__side-blockquote | m-0"> <p class="color-primary font-display font-weight-700 mb-5 l:mb-7"> <span class="display-7 display-7--tight l:none">In agrarian cultures with </br> smaller land area and dense population, soil fertility and nutrient replenishment is essential to human and environmental health, what comes from the soil goes back to the soil. This is very much the circular concept we’re aiming for.</span> <span class="display-6 none l:block">In agrarian cultures with </br> smaller land area and dense population, soil fertility and nutrient replenishment is essential to human and environmental health, what comes from the soil goes back to the soil. This is very much the circular concept we’re aiming for.</span> </p> <cite class="c-text-block__side-blockquote-cite"> <picture class="c-text-block__side-blockquote-photo"> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Scott-Mackinlay-Hahn.png" alt="Scott Mackinlay Hahn" class="w100" loading="lazy" decoding="async"> </picture> <span class="c-text-block__side-blockquote-name-role | none l:block display-10 color-gray-dark font-style-normal"> <span class='color-black font-weight-700'>Scott Mackinlay Hahn</span>, Founder of Loomstate </span> <span class="c-text-block__side-blockquote-name | l:none display-10 color-black font-style-normal font-weight-700"> Scott Mackinlay Hahn </span> <span class="c-text-block__side-blockquote-role | l:none display-10 color-gray-dark font-style-normal"> Founder of Loomstate </span> </cite> </blockquote> </div> </div> </section> <span class="c-spacer c-spacer--xs block" aria-hidden="true"></span> <section class="c-text-block "> <div class="o-container grid"> <div class="c-text-block__content"> <p><span style="text-decoration: underline;"><strong>A BRIGHTER FUTURE</strong></span></p> <p>It’s more challenging for mass consumer brands with slimmer profit margins to shift over to Loomstate’s model, but Hahn still sees opportunities for sustainability efforts, not dead ends, and says he has good reason to be hopeful. “More and more, consumers are expecting proof of sustainability claims,” he says, “because they’re on to brands that greenwash. As things become more market-driven, companies are saying to their factories, ‘retool or we won’t give you any more work.’”</p> <p>Old factories made new with clean energy, upgraded water effluent systems, chemical tracking and good treatment of labor are all steps in the right direction, he said. And with more certifications that actually hold the industry accountable and new regulations arriving that have real teeth, much of cotton production is moving back to the low impact it had generations ago.</p> <p>“We’re just adding technology and other innovations to make it more efficient in positive ways, and to get rid of more aspects of production that are negative,” Hahn said. “Really, all cotton used to be organic.”</p> <p> </p> <p style="text-align: center;"><a href="https://loomstate.org/partner-with-us/">Collaborate with us</a></p> <p style="text-align: center;"><a href="https://loomstate.org/services/">Learn more about our services</a></p> <p style="text-align: center;"><a href="https://loomstate.org/work/">See our full process</a></p> </div> </div> </section> <span class="c-spacer c-spacer--m block" aria-hidden="true"></span> <section class="c-copy-cta-three-images | pt-20 oh"> <div class="o-container grid"> <div class="c-copy-cta-three-images__main-content | flex flex-col align-items-center"> <header class="c-copy-cta-three-images__header | mb-8 m:mb-10 l:mb-15"> <h2 class="color-primary uppercase font-display text-center"> <span class="display-6 is-spaced m:none"><span class="is-underline inline-block nowrap">Let’s play so</span><br><span class="is-underline inline-block nowrap"> everybody wins</span></span> <span class="display-4 is-spaced none m:block l:none"><span class="is-underline inline-block nowrap">Let’s play so</span><br><span class="is-underline inline-block nowrap"> everybody wins</span></span> <span class="display-3 is-spaced none l:block"><span class="is-underline inline-block nowrap">Let’s play so</span><br><span class="is-underline inline-block nowrap"> everybody wins</span></span> </h2> </header> <blockquote class="c-copy-cta-three-images__quote | mx-0 mt-0 mb-7 m:mb-14 text-center"> <p>“Loomstate focuses on our connections as people. Our partnerships bring out everyone’s best, and help everyone succeed. We’ve addressed and improved a lot of what’s wrong in the industry, and we’re still able to make great clothes.”</p> <cite class="c-copy-cta-three-images__cite | font-style-normal"> <picture class="c-copy-cta-three-images__cite-image | inline-block oh border-radius-full"> <img class="w100" src="https://www.loomstate.org/wp-content/uploads/2021/07/Scott-Mackinlay-Hahn.png" alt="Scott Mackinlay Hahn" loading="lazy" decoding="async"> </picture> <span class="c-copy-cta-three-images__cite-name | inline-flex flex-col text-3 text-3--tight text-left"> <span class="font-weight-700">Scott Mackinlay Hahn </span> <span>Founder, Loomstate</span> </span> </cite> </blockquote> <a href="https://loomstate.org/partner-with-us/" class="c-cta"> Collaborate with us </a> </div> <div class="c-image-with-strips | relative is-right-image" data-strips="horizontal"> <picture class="block relative oh border-radius-6 "> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/People_006.jpg" class="w100" alt="farmer families" loading="lazy" decoding="async"> </picture> <span class="c-image-with-strips__strip | block absolute" data-strip="1" aria-hidden="true"> </span> <span class="c-image-with-strips__strip | block absolute oh" data-strip="2" aria-hidden="true"> </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="1" aria-hidden="true"> Cultivating communities </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="2" aria-hidden="true"> Made by our friends </span> </div> <div class="c-image-with-strips | relative is-top-image none l:block xxl:mb-20" data-strips="horizontal"> <picture class="block relative oh border-radius-6 "> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/People_003.jpg" class="w100" alt="Loomstate - sustainable fashion brand" loading="lazy" decoding="async"> </picture> <span class="c-image-with-strips__strip | block absolute" data-strip="1" aria-hidden="true"> </span> <span class="c-image-with-strips__strip | block absolute oh" data-strip="2" aria-hidden="true"> </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="1" aria-hidden="true"> Safer inputs, safer outcomes </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="2" aria-hidden="true"> Tradition + innovation </span> </div> <div class="c-image-with-strips | relative is-left-image none xl:block" data-strips="horizontal"> <picture class="block relative oh border-radius-6 "> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/People_005.jpg" class="w100" alt="farmer families" loading="lazy" decoding="async"> </picture> <span class="c-image-with-strips__strip | block absolute" data-strip="1" aria-hidden="true"> </span> <span class="c-image-with-strips__strip | block absolute oh" data-strip="2" aria-hidden="true"> </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="1" aria-hidden="true"> Commerce for communities </span> <span class="c-image-with-strips__caption | block text-5 color-black uppercase text-center w100 absolute" data-caption="2" aria-hidden="true"> Local wisdom with global impact </span> </div> </div> </section> <span class="c-spacer c-spacer--m block" aria-hidden="true"></span> <section class="c-images-with-figures | bg-white pb-15 m:pb-25 xxl:pb-40 "> <header class="c-images-with-figures__header | o-container text-center mb-2 m:mb-12 l:mb-10 xxl:mb-7"> <h2 class="font-display color-primary uppercase"> <span class="m:none display-6 is-spaced"><span class="is-underline inline-block nowrap">loomstate</span><br><span class="is-underline inline-block nowrap">impact</span></span> <span class="none m:block l:none display-4 is-spaced" aria-hidden="true"><span class="is-underline inline-block nowrap">loomstate</span><br><span class="is-underline inline-block nowrap">impact</span></span> <span class="none l:block xxl:none display-3 is-spaced" aria-hidden="true"><span class="is-underline inline-block nowrap">loomstate</span><br><span class="is-underline inline-block nowrap">impact</span></span> <span class="none xxl:block display-2 is-spaced" aria-hidden="true"><span class="is-underline inline-block nowrap">loomstate</span><br><span class="is-underline inline-block nowrap">impact</span></span> </h2> </header> <div class="c-images-with-figures__figures-wrapper | o-container none"> <div class="c-image-with-figures | max-width-320"> <span class="c-image-with-figures__figure | font-display relative z-i-2"> <span class="none xxl:inline-block display-2 is-underline">1.8 million</span> <span class="xxl:none display-3 is-underline" aria-hidden="true">1.8 million</span> </span> <div class="c-image-with-figures__image | relative"> <picture class="c-image-with-figures__picture | block oh border-radius-6"> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Farm_001.jpg" class="w100" alt="farms" loading="lazy" decoding="async"> </picture> <span class="c-image-with-figures__image-caption | relative z-i-1 text-5 color-gray-dark uppercase font-display w100 text-center" data-position="right"> Commerce for communities </span> <span class="c-image-with-figures__image-strip" data-strip-top aria-hidden="true"></span> <span class="c-image-with-figures__image-strip" data-strip-bottom aria-hidden="true"></span> </div> <span class="c-image-with-figures__copy | font-body text-4"> Pounds of pesticides avoided annually through our organic farming methods </span> </div> <div class="c-image-with-figures | max-width-320"> <span class="c-image-with-figures__figure | font-display relative z-i-2"> <span class="none xxl:inline-block display-2 is-underline">193 million</span> <span class="xxl:none display-3 is-underline" aria-hidden="true">193 million</span> </span> <div class="c-image-with-figures__image | relative"> <picture class="c-image-with-figures__picture | block oh border-radius-6"> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Farm_002.jpg" class="w100" alt="farms" loading="lazy" decoding="async"> </picture> <span class="c-image-with-figures__image-caption | relative z-i-1 text-5 color-gray-dark uppercase font-display w100 text-center" data-position="left"> Safer inputs, safer outcomes </span> <span class="c-image-with-figures__image-strip" data-strip-top aria-hidden="true"></span> <span class="c-image-with-figures__image-strip" data-strip-bottom aria-hidden="true"></span> </div> <span class="c-image-with-figures__copy | font-body text-4"> Gallons of rainwater feed our crops annually, saving that much irrigated water </span> </div> <div class="c-image-with-figures | max-width-320"> <span class="c-image-with-figures__figure | font-display relative z-i-2"> <span class="none xxl:inline-block display-2 is-underline">30% ↑</span> <span class="xxl:none display-3 is-underline" aria-hidden="true">30% ↑</span> </span> <div class="c-image-with-figures__image | relative"> <picture class="c-image-with-figures__picture | block oh border-radius-6"> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Fabric_001.jpg" class="w100" alt="uniform companies - organic cotton fabric" loading="lazy" decoding="async"> </picture> <span class="c-image-with-figures__image-caption | relative z-i-1 text-5 color-gray-dark uppercase font-display w100 text-center" data-position="left"> TRADITION + INNOVATION </span> <span class="c-image-with-figures__image-strip" data-strip-top aria-hidden="true"></span> <span class="c-image-with-figures__image-strip" data-strip-bottom aria-hidden="true"></span> </div> <span class="c-image-with-figures__copy | font-body text-4"> Farmer earnings for their premium organic cotton, compared with conventional cotton prices </span> </div> </div> <div class="o-container flex flex-col align-items-center m:none"> <div class="glide | max-width-320" data-figures-carousel> <div class="glide__track | mb-13" data-glide-el="track"> <ul class="glide__slides"> <li class="glide__slide"> <div class="c-image-with-figures | max-width-320"> <span class="c-image-with-figures__figure | font-display relative z-i-2"> <span class="none xxl:inline-block display-2 is-underline">1.8 million</span> <span class="xxl:none display-3 is-underline" aria-hidden="true">1.8 million</span> </span> <div class="c-image-with-figures__image | relative"> <picture class="c-image-with-figures__picture | block oh border-radius-6"> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Farm_001.jpg" class="w100" alt="farms" loading="lazy" decoding="async"> </picture> <span class="c-image-with-figures__image-caption | relative z-i-1 text-5 color-gray-dark uppercase font-display w100 text-center" data-position="right"> Commerce for communities </span> <span class="c-image-with-figures__image-strip" data-strip-top aria-hidden="true"></span> <span class="c-image-with-figures__image-strip" data-strip-bottom aria-hidden="true"></span> </div> <span class="c-image-with-figures__copy | font-body text-4"> Pounds of pesticides avoided annually through our organic farming methods </span> </div> </li> <li class="glide__slide"> <div class="c-image-with-figures | max-width-320"> <span class="c-image-with-figures__figure | font-display relative z-i-2"> <span class="none xxl:inline-block display-2 is-underline">193 million</span> <span class="xxl:none display-3 is-underline" aria-hidden="true">193 million</span> </span> <div class="c-image-with-figures__image | relative"> <picture class="c-image-with-figures__picture | block oh border-radius-6"> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Farm_002.jpg" class="w100" alt="farms" loading="lazy" decoding="async"> </picture> <span class="c-image-with-figures__image-caption | relative z-i-1 text-5 color-gray-dark uppercase font-display w100 text-center" data-position="left"> Safer inputs, safer outcomes </span> <span class="c-image-with-figures__image-strip" data-strip-top aria-hidden="true"></span> <span class="c-image-with-figures__image-strip" data-strip-bottom aria-hidden="true"></span> </div> <span class="c-image-with-figures__copy | font-body text-4"> Gallons of rainwater feed our crops annually, saving that much irrigated water </span> </div> </li> <li class="glide__slide"> <div class="c-image-with-figures | max-width-320"> <span class="c-image-with-figures__figure | font-display relative z-i-2"> <span class="none xxl:inline-block display-2 is-underline">30% ↑</span> <span class="xxl:none display-3 is-underline" aria-hidden="true">30% ↑</span> </span> <div class="c-image-with-figures__image | relative"> <picture class="c-image-with-figures__picture | block oh border-radius-6"> <img src="https://www.loomstate.org/wp-content/uploads/2021/07/Fabric_001.jpg" class="w100" alt="uniform companies - organic cotton fabric" loading="lazy" decoding="async"> </picture> <span class="c-image-with-figures__image-caption | relative z-i-1 text-5 color-gray-dark uppercase font-display w100 text-center" data-position="left"> TRADITION + INNOVATION </span> <span class="c-image-with-figures__image-strip" data-strip-top aria-hidden="true"></span> <span class="c-image-with-figures__image-strip" data-strip-bottom aria-hidden="true"></span> </div> <span class="c-image-with-figures__copy | font-body text-4"> Farmer earnings for their premium organic cotton, compared with conventional cotton prices </span> </div> </li> </ul> </div> <div class="glide__bullets | flex justify-center" data-glide-el="controls[nav]"> <button class="glide__bullet | bg-black border-n border-radius-full p-0" data-glide-dir="=0" aria-label="Go to slide 1"></button> <button class="glide__bullet | bg-black border-n 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Their capabilities start with creating custom sustainable apparel in 100% organic cotton and go all the way to uniforms, e-commerce, third-party logistics and more.</p> <p><a href="https://loomstate.org/partner-with-us/">Partner with us</a></p> </div> </div> </section> </main> <footer class="c-footer | bg-black pt-8 m:py-15 l:pt-30 l:pb-25 xxl:py-25" aria-label="Loomstate logo displayed in Fibonacci sequence"> <div class="o-container grid"> <div class="c-footer__inner"> <svg class="c-logo c-logo--fibonacci" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 1200 81"> <path fill="#fff" d="M1168.37 79.54H1200v-9.516h-21.12V43.787h15.1v-9.405h-15.1v-23.4H1200V1.575h-31.63v77.965zM584.445 79.54h10.736L581.225 1.577h-14.493L553.62 79.541h10.39l2.837-17.467h14.646l2.952 17.467zm-4.524-26.983h-11.617l4.831-32.805h1.764l5.022 32.805zM403.511 79.54h10.505V10.982h13.266V1.576h-36.806v9.405h13.035v68.56zM813.344 79.54h10.505V10.982h13.266V1.576h-36.806v9.405h13.035v68.56zM273.042 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