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col-md-9 col-xs-12"> <main id="main" class="site-main"> <div id="post-6746" class="post-6746 post type-post status-publish format-standard has-post-thumbnail hentry category-whatsapp category-all category-500 tag-starify tag-whatsapp tag-686 tag-450 tag-449 tag-363"> <div class="entry-header"> <div class="entry-thumbnail-area"> <div class="entry-thumbnail"><img width="845" height="475" src="https://www.istarto.com/wp-content/uploads/2024/09/从头到尾的WhatsApp营销指南.jpg" class="attachment-rdtheme-size1 size-rdtheme-size1 wp-post-image" alt="从头到尾的WhatsApp营销指南" decoding="async" fetchpriority="high" srcset="https://www.istarto.com/wp-content/uploads/2024/09/从头到尾的WhatsApp营销指南.jpg 845w, https://www.istarto.com/wp-content/uploads/2024/09/从头到尾的WhatsApp营销指南-300x169.jpg 300w, https://www.istarto.com/wp-content/uploads/2024/09/从头到尾的WhatsApp营销指南-768x432.jpg 768w, https://www.istarto.com/wp-content/uploads/2024/09/从头到尾的WhatsApp营销指南-300x169@2x.jpg 600w" sizes="(max-width: 845px) 100vw, 845px" /></div> </div> <div class="entry-meta"> <ul> <li><span>Categories:</span><a href="https://www.istarto.com/category/whatsapp%e8%90%a5%e9%94%80/" rel="category tag">WhatsApp营销</a>, <a href="https://www.istarto.com/category/all/" rel="category tag">全部</a>, <a href="https://www.istarto.com/category/%e8%81%8a%e5%a4%a9%e6%9c%ba%e5%99%a8%e4%ba%ba/" rel="category tag">聊天机器人</a></li> </ul> </div> </div> <div class="entry-content"> <p>如果您想知道如何通过营销策略吸引更多人，那么您来对地方了。</p> <p>新世代，我们不得不适应新技术、新的购物方式、交通方式以及与公司互动的方式。</p> <p>直到几年前，电话推销产品还是人们每天都在购买的面包，即使这不是他们最喜欢的方式……选择非常很有限。</p> <p>今天，如果有人打电话给我们推介产品，我们很可能会忽略它或在推介后的前几秒内挂断电话。</p> <p>也许您也和我们一样，在您的收件箱中积压几天甚至几个月的邮件报价和新闻内容。事实上，我们通常只在注册页面时才打开验证邮件。</p> <p>如今全球用户都在使用WhatsApp这样的即时通讯聊天应用程序，这个渠道已经将自己定位在“与最喜欢的人，或者是与服务客户之间的沟通渠道”。</p> <p>WhatsApp的渠道媒体流量资源已经是铁的事实了。这篇文章就是让您了解 WhatsApp 营销的关键。</p> <h2 class="wp-block-heading"><strong> </strong></h2> <h1 class="wp-block-heading">一、简介</h1> <p>如果您不知道 WhatsApp 营销是什么？不用担心。我们将在这里向您解释。<br></p> <blockquote class="wp-block-quote"> <p>WhatsApp 营销策略包括使用 WhatsApp 作为渠道，通过个性化的消息来销售和推广产品或服务。</p> </blockquote> <p><br>尽管 WhatsApp 在制定策略时需要考虑某些方面，但我们向您保证，这些努力是值得的付出的。</p> <p>我们知道，光有承诺是不够的。所以，让我们用数字来衡量这个工具的潜力：</p> <p>事实上，WhatsApp 是全球最常用的通信渠道，在全球拥有超过 20 亿用户。很有可能您已经在个人层面上使用它，您的所有潜在客户也是如此。<br></p> <blockquote class="wp-block-quote"> <h4 class="wp-block-heading"><strong>75%</strong><strong>的用户希望以与朋友和家人交谈的方式与公司交谈。<br></strong><strong>80%</strong><strong>的消息在 5 分钟内被阅读<br></strong><strong>用户每天查看 WhatsApp 23 次</strong></h4> </blockquote> <h2 class="wp-block-heading"><strong><br>2. 为</strong>什么要在您的业务中加入 WhatsApp 营销</h2> <p>想一想您自己的客户体验，以及您在购买产品或服务时的需求。</p> <p>您想要一种与公司沟通的简单方式、快速响应、连接和个性化。这就是您的客户正在寻找的服务，而 WhatsApp 是提供这类沟通的方式。如果我们还没有说服您，这里有 5 个理由让您开始使用 WhatsApp 营销来制定您公司的沟通策略。</p> <h3 class="wp-block-heading"><br>2.1 从竞争对手中脱颖而出</h3> <p>个人应用程序已经伴随我们 10 多年了，但仍然很少有公司选择在他们的沟通中使用这个渠道。</p> <p>这个利基提供了一个很大的可能性：通过 WhatsApp 促进联系将是他们在竞争中选择你的一个重要因素。<br></p> <blockquote class="wp-block-quote"> <p><strong><br>研究表明：<br></strong><strong>77%</strong><strong>的客户表示，</strong><strong>如果他们能够通过</strong><strong>WhatsApp</strong><strong>消息传递获得问题的答案，他们就更有可能从某个品牌购买商品；</strong></p> <h4 class="wp-block-heading"><strong>58%</strong><strong>的客户</strong><strong>觉得向公司发送消息比打电话给他们更舒服</strong></h4> </blockquote> <h3 class="wp-block-heading"><strong><br></strong>2.2 您的客户使用 WhatsApp</h3> <p>当我们说没有人想要一个复杂的过程来与公司联系并找到他们正在寻找的产品时，我们并不夸张。</p> <p>还有什么比在我们最喜欢的频道上进行即时交流更好的呢？<br></p> <blockquote class="wp-block-quote"> <p><strong>META进行的一项研究表明</strong>：</p> <h4 class="wp-block-heading"><strong>64%</strong><strong>的受访者表示他们喜欢通过</strong><strong>WhatsApp的</strong><strong>消息</strong><strong>通道</strong><strong>与企业沟通，因为他们</strong><strong>可以随时</strong><strong>在发送消息</strong><strong>。</strong></h4> <h4 class="wp-block-heading"><strong>61%</strong><strong>的受访者表示，通过消息进行沟通是与公司沟通的最简单、最方便的方式</strong><strong>。</strong></h4> </blockquote> <h3 class="wp-block-heading">2.3 未来是对话式的</h3> <p>正如我们提到的，人们希望与公司建立直接和直接的联系。出于这个原因，WhatsApp 等消息传递渠道已将自己定位为消息对话业务的领导者。</p> <p>有什么比 WhatsApp 这样的直接和个人渠道更好的了，您可以通过它立即回答客户的问题并在他们的整个旅程中陪伴他们？<a href="https://www.starify.cn/conversational-commerce-5-winning-steps" target="_blank" rel="noreferrer noopener">未来客户更喜欢的是对话式的沟通</a>。</p> <p>当用户（尤其是年轻用户）尝试通过消息与公司交流时，没有回头路可走。<br></p> <blockquote class="wp-block-quote"> <p>根据<strong>META</strong>研究：</p> <h4 class="wp-block-heading"><strong>50%</strong><strong>的人确认他们将来会使用消息进行购买</strong></h4> <h4 class="wp-block-heading"><strong>59%</strong><strong>的人表示消息传递</strong><strong>的方式</strong><strong>将创造更好的用户体验</strong></h4> </blockquote> <h3 class="wp-block-heading"><strong><br></strong>2.4 在每个阶段都可以与客户直接联系</h3> <p>无论他们处于客户旅程的哪个阶段，您现在都可以使用<a href="https://www.starify.cn/whatsapp-chatbot-brief" target="_blank" rel="noreferrer noopener">WhatsApp工具</a>与他们联系。使用 WhatsApp 可以比以往更轻松地推荐产品、回答他们的问题、促进付款和提供支持、专业的技术回复、售后客服支持。<br></p> <blockquote class="wp-block-quote"> <p>根据<strong>META</strong>研究：</p> <h4 class="wp-block-heading"><strong>50%</strong><strong>的人表示，通过信息，他们可以获得更好的指导和支持</strong></h4> <h4 class="wp-block-heading"><strong>59%</strong><strong>的人表示他们收到的信息回复速度更快</strong></h4> </blockquote> <h3 class="wp-block-heading"><strong><br></strong>2.5 基于许可营销</h3> <p>中断营销使用“喷雾和祈祷”策略。这种吸引客户的方式会产生对大多数人来说无关紧要甚至令人讨厌的信息。</p> <p>但在许可营销中，您需要获得客户的许可才能向他们发送消息，这样他们就更有可能阅读消息并采取行动。<br></p> <blockquote class="wp-block-quote"> <p>根据<strong>META</strong>研究：</p> <h4 class="wp-block-heading"><strong>66%</strong><strong>的人更愿意从活跃于消息传递渠道的公司</strong><strong>了解商品设备并购买</strong><strong>。</strong></h4> <h4 class="wp-block-heading"><strong>55%</strong><strong>的人表示，使用消息传递渠道让他们感觉与公司的联系更加紧密。</strong></h4> </blockquote> <h2 class="wp-block-heading"><strong> </strong></h2> <h2 class="wp-block-heading">3. WhatsApp 营销的好处</h2> <p>主要原因已经很清楚了。现在，让我们看看开始使用 WhatsApp 等通讯工具的直接优势是什么。</p> <p>对于 WhatsApp 商业账号API 版本，一开始可能有点不知所措。此版本不是您在手机上管理的典型应用程序，而是与其他工具（例如消息管理器（Zoho Cliq、Microsoft Teams））连接的云程序。</p> <h3 class="wp-block-heading"><strong><br></strong>3.1 WhatsApp 是一个动态且易于使用的渠道</h3> <p>几乎每个人都有 WhatsApp 并且每天都在使用它。如果说这个应用程序的特点,那就是是即时、方便和轻松。</p> <p>任何人都可以使用 WhatsApp（即使是数字化程度较低的一代也可以使用它）。<br>WhatsApp 天生就是对话式的，与客户在他们最喜欢的渠道工具上直接对话可以决定是否完成销售，以及保持客户和建立客户忠诚度或再也见不到他们。</p> <h3 class="wp-block-heading"><strong><br></strong>3.2 多媒体和互动信息</h3> <p>在您的 WhatsApp 营销策略中，您可以使用的不仅仅是文字来与您的客户沟通。您可以发送彩信（图片、视频、文档和音频）以创建更丰富的交互，实现更好的用户互动体验，无论是消费类产品，还是设备类的产品。用户体验的便捷让用户对公司的数字化能力和服务意识得到正向的评价。</p> <p>此外，通过 WhatsApp Cloud API，您可以使用回复按钮发送交互式消息。</p> <p>通过这种方式，您可以在购买过程中引导潜在客户，了解有关问题的更多信息，或者直接引导对话，而无需您的客户写一个字。</p> <h3 class="wp-block-heading"><strong><br></strong>3.3 打开率和互动率</h3> <p>WhatsApp 消息具有 SMS、电子邮件和 IVR(Interactive Voice Response互动式语音应答）等其他渠道所希望的高打开率和交互率。<strong>打开率</strong><strong>对比<br><br></strong>98% WhatsApp         20%电子邮件            94% 短信<strong>点击率</strong><strong>对比<br><br></strong>70% WhatsApp            1.25% 电子邮件            19% 短信</p> <h3 class="wp-block-heading"><br>3.4 直接互动</h3> <p>新一代正在寻找与公司的真实联系，他们通过社交媒体来实现。他们在 Instagram 上关注自己喜欢的公司，并希望以更加人性化和情感化的方式与品牌联系。</p> <p>WhatsApp 是完成这种连接的绝佳渠道。这是一个例子：</p> <p>在一项关于 Z 世代与品牌的趋势和互动的<strong>META研究中，他们发现：<br></strong></p> <blockquote class="wp-block-quote"> <p><strong>38% 的人喜欢将产品推荐测试作为与公司互动的一种方式。</strong></p> </blockquote> <p><br>WhatsApp Cloud API 允许聊天机器人集成，使这些类型的操作成为现实。</p> <p>例如，在这里我们稍微向前跳到另一章，您可以创建一个聊天机器人来进行测验，根据答案提供个性化推荐并提供付款链接。并且全部以自动化方式进行。</p> <p>让我们来看看 WhatsApp 营销活动的步骤：</p> <ol> <li>在 Instagram 上制作点击聊天广告</li> <li>激活一个产品推荐聊天机器人，询问您的客户问题（即他们的下一个假期）。最后一条消息将是个性化推荐。</li> <li>将带有 CTA 的消息发送到支付平台或选择与代理交谈。</li> </ol> <h2 class="wp-block-heading">4. WhatsApp 营销的特点</h2> <p>WhatsApp Cloud API 工具适用于所有类型的部门，例如销售和客户服务。但是，让我们看看他们如何成为营销团队的好盟友。</p> <p><strong><br>消息模板<br></strong>这些类型的消息是可以节省您时间并避免重复性任务的解决方案。您可以使用变量自定义它们并包括多媒体元素和按钮。</p> <p><strong><br>推送通知<br></strong>这些类型的消息是可以节省您时间并避免重复性任务的解决方案。<br>您可以使用变量自定义它们并包括媒体元素和按钮。</p> <p><strong><br>聊天机器人</strong></p> <p>正如我们已经提到的，此版本的 WhatsApp 允许集成可以全天候 24/7 为您的客户提供服务的虚拟助手。这是它强大的基本功能，但您可以将它们配置为欢迎甚至管理事件注册。<br></p> <p><strong>在线聊天</strong></p> <p>直接与您的客户交谈以了解他们的需求，陪伴他们完成购买过程，完成销售并提供支持。</p> <p>WhatsApp Could API 集成到您用来管理对话的工具中，使其成为您的代理可以管理的另一个渠道，没有任何限制。</p> <p><strong><br>分析</strong></p> <p>拥有有关策略有效性的数据可以让您改进和定义有效的方法。</p> <p>WhatsApp 提供有关您号码状态的内部分析。此外，您可以将其与您的 CRM 集成以同步数据，您的代理可以轻松有效地收集信息。</p> <h2 class="wp-block-heading"><strong><br></strong>5. WhatsApp 营销用例</h2> <p>我们已经看到了如何在您的企业中使用 WhatsApp 营销的小预览。现在，让我们深入研究 6 个用例。</p> <h3 class="wp-block-heading"><strong><br></strong>5.1 互动活动</h3> <p>正如我们之前提到的，新一代喜欢与他们最喜欢的公司互动。这让他们觉得他们与他们有直接和真正的联系，并影响他们的购买决定。<br><br>促进联系的一种方式是互动活动。他们的不同之处在于，这不仅仅是一个引导购买的冷广告。邀请的是与公司的互动。</p> <p>一个例子可以是每周挑战竞赛的互动活动：如果人们克服所有挑战，他们将以折扣的形式赢得奖品。让我们看看如何做到：</p> <ol> <li><strong>获得客户的同意：</strong>选择加入是开始发送消息所需的第一件事。</li> <li><strong>创建消息模板：</strong>要发送对话启动消息，您需要使用消息模板。这些消息可以包含用于自定义、多媒体元素和按钮的变量。要记住的一件事是 WhatsApp 必须在使用它们之前批准它们（尽管这通常需要几分钟的过程）。</li> <li><strong>为您的交互式活动发送推送通知：对</strong>消息进行编程，将它们发送到您要用来开展比赛的细分市场。</li> <li><strong>设置一个竞赛聊天机器人：</strong>一个类似测验形式的简单聊天机器人可以处理这部分活动。在我们的图库中，我们将会为您提供一个模板，您只需在其中编辑信息并上传包含您的问题的 .csv 文件。</li> <li><strong>发送促销代码</strong>：该模板还允许您自动发送最后一条消息以发送您定制的促销。</li> </ol> <h3 class="wp-block-heading"><strong><br></strong>5.2 WhatsApp 消息</h3> <p>即时通讯是一种非常有用的工具，可以用来制定培育策略，并且离将他们转化为客户更近一步。这就是为何微信拥有强大商业价值的原因。要在中国市场开展业务，企业都必须解决基于微信的商业生态。因此，如果您想做国际市场，基于WhatsApp工具，就是一个无法绕开的话题。20亿的使用用户，最快触达客户的通道之一。使用 WhatsApp 营销策略，您可以通过此渠道发送即时通讯，以确保他们阅读您的信息，而不是被数百（或数千）封未读电子邮件所淹没。</p> <p>让我们看看如何做到：</p> <ol> <li><strong>获得客户的同意</strong>：正如我们在前面的示例中看到的，用户选择加入是获得良好用户体验和遵守 WhatsApp 政策的最重要因素。</li> <li><strong>创建您的个性化</strong><strong>即时短信</strong><strong>策略：</strong>要使其发挥作用，您必须向目标受众发送相关且有趣的信息。在这种情况下，您还必须创建消息模板，因此请务必自定义它们并正确细分您的受众。</li> <li><strong>发送您的消息：</strong>为大多数客户确定合适的时间和时机阅读您的信息。添加有吸引力的号召性用语或多媒体元素也是一个好主意，可以让您的信息更具活力。</li> <li><strong>分析您的结果：</strong>有吸引力的 WhatsApp 营销策略的一部分是分析结果并采取相应的行动。分析打开率和点击率，以了解哪些内容最有效以及您在什么时候获得了更多成功。</li> </ol> <h3 class="wp-block-heading"><strong><br>5.3 活动报名</strong></h3> <p>活动是吸引客户和留住现有客户的好方法。</p> <p>如果您有一家 B2B 公司，那么举办活动对于结识新朋友和建立人际网络非常有用。如果您是一家 B2C 公司，活动是与您的客户（和潜在客户）直接会面的绝佳机会。</p> <p>组织活动的最大挑战之一是管理注册和发送提醒。如果您通过电子邮件进行，他们很可能不会打开电子邮件，从而丢失可能的相关信息。</p> <p>让我们看看 WhatsApp 如何帮助您管理您的活动：</p> <ul> <li><strong>创建入口点：</strong>这些是您的客户到达 WhatsApp 的入口。您可以创建一个点击聊天广告来宣布您的活动，当他们与广告互动时，WhatsApp 对话将打开。</li> <li><strong>激活聊天机器人</strong>：您可以使用我们的活动注册聊天机器人模板并包含有关您的活动的信息。</li> <li><strong>发送提醒：</strong>如果您希望每个人在时间到来时都在场，请使用推送通知向注册人发送提醒。您甚至可以向他们发送访问二维码，以便他们在 WhatsApp 对话中使用它。</li> </ul> <h3 class="wp-block-heading"><strong><br>5.4 </strong><strong>废弃</strong><strong>购物车</strong><strong>的重新激活</strong></h3> <p>如果您经营电子商务，您就会知道废弃的购物车是个大问题。使用 WhatsApp 营销策略，您可以发送购物车恢复消息。</p> <ol> <li>一如既往，从客户的选择同意开始。</li> <li>创建一个模板消息，以便在购物车被遗弃时发送：您可以包括折扣或促销以创建 FOMO（害怕错过）。</li> <li>创建自动化，以便在检测到废弃的购物车时发送模板消息。</li> </ol> <h3 class="wp-block-heading"><strong><br></strong>5.5 新产品</h3> <p>您还可以使用 WhatsApp 营销来发布目录中的新产品。你有不同的方法来做到这一点：</p> <ul> <li><strong>手动通知</strong></li> </ul> <ol> <li>创建一个模板消息来发送推送通知，宣布您的目录中有新产品。我们将会提供后台功能让您可以直接在Starify中创建模板，并安排将其发送给特定的受众。</li> </ol> <ul> <li><strong>自动化</strong></li> </ul> <ol> <li>创建一个模板消息来宣布目录中的新产品。</li> <li>使用 Zapier 的自动化，这样每次您在您使用的电子商务平台（例如 Shopify）的目录中添加新产品时，都会自动发送一条消息。星光还将推出类似的自动化功能。星光WhatsApp营销系统还在于其他的自动化软件合作集成更多的流程自动化的服务。</li> </ol> <h2 class="wp-block-heading"><strong><br></strong>6. 优秀做法</h2> <p>尽管 WhatsApp 营销是一门相对较新的学科，但已经有一些最佳实践可以帮助您充分利用它。</p> <h3 class="wp-block-heading"><strong><br></strong>6.1 选择加入</h3> <p>我们已经在前面的部分中提到过这一点，但现在我们将研究这个概念以及如何获得它以遵守所有政策。</p> <p>在发送消息以启动与客户的对话之前，企业必须获得客户的选择加入（同意）。您可以在 WhatsApp 内部和外部获取它。</p> <p>在选择加入请求中，您必须：</p> <ul> <li>清楚地表明此人同意在 WhatsApp 上接收贵公司的消息。</li> <li>清楚说明公司名称。</li> <li>遵守现行法律。</li> </ul> <p><strong>选择加入的一些提示：</strong></p> <ul> <li>明确消息的周期性。</li> <li>包括关于他们如何选择不接收消息的明确说明。</li> <li>清楚地传达您要发送的消息类型。</li> </ul> <h3 class="wp-block-heading"><strong><br></strong>6.2 隐私</h3> <p>我们建议将您的隐私政策附加到选择加入消息中。这将确保您遵守 WhatsApp 的政策并通过建立信任感开始对话。在官网中增加邮件订阅服务，同时也可以规避“隐私条款”的限制。通过客户填写个人信息的表单流程后，您就获得了许可权限，拥有”许可营销”的权限，最大限度放大WhatsApp营销的收益。</p> <h3 class="wp-block-heading"><strong><br></strong>6.3 个性化您的信息</h3> <p>发送个性化消息应该是您的主要目标。</p> <p>确保您发送的信息会引起接收者的兴趣。请记住，在 WhatsApp 中，用户拥有权力，如果您发送不相关的消息，他们可以阻止并举报您，这将影响您的帐户质量。</p> <p>如果你有太多的报告和封锁，WhatsApp 可以限制你每天发送的消息数量，甚至无限期地封锁你的账户。</p> <h3 class="wp-block-heading"><strong><br></strong>6.4 及时</h3> <p>在正确的时间发送消息。</p> <p>我们不仅在谈论时间，而且还在谈论在客户可以充分利用消息时发送消息。</p> <p>一个好的策略是利用您在 CRM 中已有的关于客户的信息。例如，在他们生日那天发送个性化折扣。</p> <h3 class="wp-block-heading"><strong><br></strong>6.5 创建非常规活动</h3> <p>WhatsApp 的一大优势是它是一个非正式的动态渠道。充分利用这些功能，尽情发挥您的想象力，制作与众不同的广告系列。</p> <p>API 非常动态，您甚至可以集成一个聊天机器人来增加与您公司的互动、收集数据并以原始方式提供机会。</p> <h2 class="wp-block-heading"><strong><br></strong>7. 成功案例</h2> <p>不少公司已经使用并成功实施了 <a href="https://www.starify.cn/conversational-marketing" target="_blank" rel="noreferrer noopener">WhatsApp 营销策略</a>。而且，我们很幸运能够帮助他们中的一些人进入并开始他们的 WhatsApp 之旅。</p> <p><strong><br>中原地产</strong></p> <p>不少公司已经使用并成功实施了 WhatsApp 营销策略。而且，我们很荣幸可以帮助到部分的企业，通过WhatsApp官方商业账号，开始他们的商业营销之旅。</p> <p>香港房地产中介 Centaline 将 WhatsApp Cloud API 与其物业推荐系统集成。</p> <p>从那时起，通过<a href="https://www.starify.cn/whatsapp-chatbot-brief" target="_blank" rel="noreferrer noopener">WhatsApp 聊天机器人</a>，客户可以根据位置、价格、大小和其他方面搜索房产。由于按钮和多媒体元素，聊天机器人消息是交互式的。</p> <p>用户可以轻松浏览不同的物业，中原地产也可以轻松了解他们的需求。</p> <p>在此处阅读 Meta 发布的完整成功案例。<br></p> <blockquote class="wp-block-quote"> <h4 class="wp-block-heading"><strong>137% </strong><strong>1个月后潜在客户增加</strong></h4> <h4 class="wp-block-heading"><strong>57% </strong><strong>的新线索通过 WhatsApp 进入</strong></h4> <h4 class="wp-block-heading"><strong>27% </strong><strong>增加销售转化</strong></h4> </blockquote> <p><strong><br>Anker 安克印尼分公司 </strong></p> <p>这家印度尼西亚科技公司决定使用 WhatsApp 测试为期一周的营销活动。</p> <p>他们设置了推送通知活动，以发送带有多媒体元素的耳机优惠。通过这种方式，Anker 能够发挥他们的创造力来发送不同且有效的促销信息。</p> <p>在此处阅读 Meta 发布的完整成功案例<strong>。<br></strong></p> <blockquote class="wp-block-quote"> <h4 class="wp-block-heading"><strong><br>137% </strong><strong>提高 WhatsApp 中的消息打开率</strong></h4> <h4 class="wp-block-heading"><strong>300 </strong><strong>通过 WhatsApp 每秒发送的消息</strong></h4> <h4 class="wp-block-heading"><strong>27 </strong><strong>归因于 WhatsApp 的加入购物车率</strong></h4> <h4 class="wp-block-heading"><strong>27 </strong><strong>一周内通过 WhatsApp 实现销售转化</strong></h4> </blockquote> <h3 class="wp-block-heading"><strong><br>安全</strong><strong>金融</strong><strong> </strong></h3> <p>在线保险机构 SegurLine 需要一种更快、更有效的方式来与其客户沟通以报价保险。</p> <p>SegurLine 选择创建聊天机器人，以通过 WhatsApp 促进和自动化流程。</p> <blockquote class="wp-block-quote"> <h4 class="wp-block-heading"><strong>225% </strong><strong>在消息中</strong></h4> <h4 class="wp-block-heading"><strong>245% </strong><strong>每日活跃用户</strong></h4> <h4 class="wp-block-heading"><strong>276%</strong><strong>新用户</strong></h4> </blockquote> <h2 class="wp-block-heading">WhatsApp 营销限制</h2> <ul> <li>我们已经回顾了 WhatsApp 营销策略的优势和潜在结果。但是，请始终牢记以下限制：</li> <li>WhatsApp 希望保持其频道不受垃圾邮件的影响，因此公司必须征得用户的同意。</li> <li>为确保您发送的消息质量，WhatsApp 必须先批准消息模板，然后您才能发送它们。</li> <li>用户有权阻止您的消息并举报您。</li> <li>公司必须遵守 WhatsApp 的商业政策和每个地区的现行法规。</li> <li>WhatsApp 有一个消息传递政策，您必须遵守该政策以确保您保持高质量的沟通。</li> <li>使用 WhatsApp Cloud API 的每次对话都会产生费用，具体取决于发起对话的人（用户或公司）和国家/地区。</li> </ul> <p> *每次对话的价格将于 2023 年 6 月 1 日发生变化。您可以在此处查看更改。</p> <h1 class="wp-block-heading"><strong><br></strong>9.总结 </h1> <p>正如您在本指南中看到的那样，WhatsApp 营销是一种策略，它使全球最常用的渠道与客户建立直接、个性化和真实的联系。</p> <p>总之，以下是 WhatsApp 营销的主要方面：</p> <ul> 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