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class="entry-breadcrumb"> <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to iStarto百客聚，提供包括网站建设, seo服务, 搜索营销，社媒广告，营销自动化, 搜索引擎优化等互联网广告技术服务。." href="https://www.istarto.com" class="home"><span property="name">iStarto百客聚，提供包括网站建设, seo服务, 搜索营销，社媒广告，营销自动化, 搜索引擎优化等互联网广告技术服务。</span></a><meta property="position" content="1"></span><span class="breadcrumb-seperator">-</span><span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to 聚说." href="https://www.istarto.com/i-talk/" class="post-root post post-post"><span property="name">聚说</span></a><meta property="position" content="2"></span><span class="breadcrumb-seperator">-</span><span property="itemListElement" typeof="ListItem"><span property="name">点击 WhatsApp 广告和点击聊天广告 – 它的工作原理！</span><meta property="position" content="3"></span></div></div> </div> </div> </div> <div id="primary" class="content-area"> <div class="container"> <div class="row"> <div class="col-sm-8 col-md-9 col-xs-12"> <main id="main" class="site-main"> <div id="post-6752" class="post-6752 post type-post status-publish format-standard has-post-thumbnail hentry category-facebook category-whatsapp tag-click-to-chat tag-click-to-whatsapp-ad tag-facebook tag-whatsapp"> <div class="entry-header"> <div class="entry-thumbnail-area"> <div class="entry-thumbnail"><img width="845" height="475" src="https://www.istarto.com/wp-content/uploads/2024/09/点击WhatsApp广告和点击聊天广告的工作原理.jpg" class="attachment-rdtheme-size1 size-rdtheme-size1 wp-post-image" alt="点击WhatsApp广告和点击聊天广告的工作原理" decoding="async" fetchpriority="high" srcset="https://www.istarto.com/wp-content/uploads/2024/09/点击WhatsApp广告和点击聊天广告的工作原理.jpg 845w, https://www.istarto.com/wp-content/uploads/2024/09/点击WhatsApp广告和点击聊天广告的工作原理-300x169.jpg 300w, https://www.istarto.com/wp-content/uploads/2024/09/点击WhatsApp广告和点击聊天广告的工作原理-768x432.jpg 768w, https://www.istarto.com/wp-content/uploads/2024/09/点击WhatsApp广告和点击聊天广告的工作原理-300x169@2x.jpg 600w" sizes="(max-width: 845px) 100vw, 845px" /></div> </div> <div class="entry-meta"> <ul> <li><span>Categories:</span><a href="https://www.istarto.com/category/overseas-social-media/facebook/" rel="category tag">Facebook</a>, <a href="https://www.istarto.com/category/whatsapp%e8%90%a5%e9%94%80/" rel="category tag">WhatsApp营销</a></li> </ul> </div> </div> <div class="entry-content"> <p>点击 WhatsApp 广告(Click to WhatsApp Ad) 和”点击聊天”（Click to Chat)是非常有效的广告格式，可帮助您快速为您的Messenger或聊天机器人吸引用户。与绩效营销一样，要真正取得成功，需要掌握一系列的技巧。今天，在这里介绍一下WhatsApp广告工作原理！</p> <p>通过 WhatsApp 中简单快速的客户沟通，公司和客户可以建立非常直接和有价值的关系。但是，用户没有直接在 WhatsApp 中搜索公司的选项！因此，公司必须“从外部”让用户关注他们的 WhatsApp 服务。我们在“如何让更多用户使用您的 Messenger 服务！”一文中总结了包含许多示例和提示与技巧的概述。一个非常有效和可扩展的选项是在 Facebook 和 Instagram 上投放广告——通过点击聊天(Click to Chat)和点击 WhatsApp 广告格式(Click to WhatsApp Ad)，我们在这里再次详细解释：</p> <h1 class="wp-block-heading">概述点击 WhatsApp 广告</h1> <ul> <li>什么是点击 WhatsApp 广告？</li> <li>如何为 Facebook 和 Instagram 设定Click to WhatsApp Ads？</li> <li>在设计 Click to WhatsApp 广告时我们应该注意哪些细节？</li> <li>点击聊天：Google Ads and Co 的替代品！</li> </ul> <h2 class="wp-block-heading">1）什么是点击 WhatsApp 广告？</h2> <p>借助 Click-to-WhatsApp 广告，您可以在 Facebook 或 Instagram 上为您的广告添加“发送消息”按钮，以在 WhatsApp 中打开对话。这样，客户可以通过点击您广告中的按钮与您的公司开始 WhatsApp 聊天。</p> <p>这些广告与您可以在 Facebook 或 Instagram 上投放的其他广告没有太大区别。只有号召性用语按钮不同。它说“发送消息”并且打开的不是登录页面，而是 WhatsApp App 或 WhatsApp Web。</p> <p>这非常适合，例如，当要协调订单或约会时，要直接开始咨询，或者您想通过聊天机器人进行简单市场调查收集（Survey Campaign)或潜在客户线索获得(Lead Generation)。</p> <figure class="wp-block-image"><img decoding="async" src="https://oss.matchpages.cn/matchpages/share_center/2023/0330/6691/6424dd8b129ca/click-to-chat-facebook-instagram-ads.png" alt="click-to-chat-facebook-instagram-ads.png "/></figure> <h2 class="wp-block-heading">2）如何为 Facebook 和 Instagram 启动Click to WhatsApp Ads？</h2> <p>开始之前：创建一个企业帐户。您需要下载 WhatsApp Business 应用程序或集成 WhatsApp Business API。然后将您的 WhatsApp 帐户链接到您的 Facebook 页面。您还需要成为页面的管理员。</p> <p><strong>创建点击 WhatsApp 广告</strong></p> <p>如何在广告管理器中创建点击 WhatsApp 广告：</p> <ol> <li>转到广告制作。</li> <li>设定您的广告目标。</li> </ol> <figure class="wp-block-image"><img decoding="async" src="https://oss.matchpages.cn/matchpages/share_center/2023/0330/1345/6424de38baeab/click-to-chat-whatsapp-businessmanager.png" alt="click-to-chat-whatsapp-businessmanager.png "/></figure> <p><strong>以“覆盖面”、“品牌知名度”、“互动”或“视频观看次数”为目标的广告。</strong></p> <ol> <li>设置目标组、展示位置和活动时间表。</li> <li>在链接下，单击添加网站 URL。</li> <li>添加您公司网站的 URL。</li> <li>在号召性用语下，选择发送 WhatsApp 消息。</li> <li>从下拉菜单中选择与 WhatsApp 号码关联的页面。</li> <li>选择确认发布您的广告。</li> </ol> <h2 class="wp-block-heading">3）在规划Click to WhatsApp Ads 时应该注意哪些细节？</h2> <p>注意！对于许多用户来说，点击 Facebook 或 Instagram 广告会打开他们的 WhatsApp 可能还很陌生。这可能导致高放弃率和糟糕的封面版本。</p> <p><strong>最佳实践点击 WhatsApp 广告！</strong></p> <ul> <li>在视觉中清楚地表明 WhatsApp 将打开（聊天气泡）。</li> <li>解释这种类型的“着陆页”有什么优势</li> <li>不要使用“询问聊天机器人”之类的描述。</li> <li>而是说：“寻求建议！”</li> </ul> <figure class="wp-block-image"><img decoding="async" src="https://oss.matchpages.cn/matchpages/share_center/2023/0330/5865/6424dec4b56e4/click-to-whatsapp-ad.png" alt="click-to-whatsapp-ad.png "/></figure> <p><strong>点击后会发生什么？</strong></p> <p>在最佳的情况下，WhatsApp 聊天机器人会直接跳入，问候用户并直接启动对话。遗憾的是，Click to WhatsApp Ads 尚未提供配置启动消息的选项。这意味着您还不能让机器人对不同的广告做出不同的反应。这已经可以通过小的“破解方法”点击聊天来实现，我们将在下面解释-如何通过星光WhatsApp聊天机器人工具实现完善Facebook广告的缺陷。因此，对于 Click to WhatsApp Ads，能够尽快回答用户的问题尤为重要。来自 Messenger 等官方 WhatsApp 商业解决方案提供商的专业软件解决方案将为您提供帮助, 如星光WhatsApp商业解决方案！</p> <h2 class="wp-block-heading">4) 点击聊天(Click to Chat)：可以用在更多的广告平台</h2> <p>Click to WhatsApp Ads 仅适用于 Facebook 广告格式——即在 Facebook 平台或 Instagram 或 Facebook Audience Network 上。但是，您也可以在 Google和其他数字广告平台投放广告，宣传您的 WhatsApp 服务。为此，您可以使用“点击聊天”：</p> <p>每个 WhatsApp 号码都有自己的网址（深层链接）。它由网址、号码（您的服务号码）和预定义的文本（始终可以是单独的并且包含例如启动聊天机器人的命令词）组成。我们在“使用直接链接单击以聊天所有数字空间”中确切地解释了这是如何与链接一起工作的。</p> <p>然后，您可以将此链接放在任何类型的数字广告后面，或在您自己的接触点上灵活地使用该链接：</p> <ul> <li>电子邮件签名和定期的新闻邮件营销；</li> <li>在您网站上的已知联系点和主页上；</li> <li>在传单、平面广告、贸易展摊位或演示文稿等的二维码后面；</li> </ul> <p>而这都将激活Click to Chat方式。这样，再结合WhatsApp第三方商业软件，如星光<a href="https://www.starify.cn/product-whatsapp">WhatsApp聊天机器人</a>，就可以实现从广告到机器人聊天、展会现场营销、二维码的完美闭环。星光开发了二维码生成器，用户直接扫码也可以快速与用户进入聊天状态。请点击<a href="https://www.starify.cn/free-whatsapp-qr-code-generator">二维码生成器</a>。<br><img decoding="async" src="https://oss.starify.cn/matchpages/share_center/2024/0822/1348/66c682940217c/%E4%BA%8C%E7%BB%B4%E7%A0%81%E7%94%9F%E6%88%90%E5%99%A8.png" alt="二维码生成器.png " width="600"></p> <p>WhatsApp 的点击聊天功能允许您开始与某人聊天，而无需将他们的电话号码保存在手机通讯录中。只要您知道此人的电话号码并且他们有一个活跃的 WhatsApp 帐户，您就可以创建一个链接，让您开始与他们聊天。通过单击该链接，会自动打开与此人的聊天。点击聊天适用于您的手机和 WhatsApp Web。<br></p> <h2 class="wp-block-heading">创建您自己的链接</h2> <p>使用国际格式的<strong><code>https://wa.me/<number></code></strong>完整 <code><number></code>电话号码。添加国际格式的电话号码时，请省略任何零、括号或破折号。</p> <p><strong>例如</strong>：</p> <p><strong>使用</strong>： <code>https://wa.me/1XXXXXXXXXX</code></p> <p><strong>不要使用</strong>： <code><a href="https://wa.me/+001-(XXX)XXXXXXX">https://wa.me/+001-(XXX)XXXXXXX</a></code></p> <p><br><br>下面是WhatsApp 官方聊天按钮的两个示例：<br><br><img decoding="async" src="https://oss.starify.cn/matchpages/share_center/2024/0822/9533/66c683ea2209a/Chat-at-WhatsApp.png" alt="Chat at WhatsApp.png " width="200"><code></code></p> <h2 class="wp-block-heading">5) 点击 WhatsApp广告(Click to WhatsApp):  参加WhatsApp营销专业指南的广告测试。</h2> <p>海外同僚曾推出“WhatsApp 营销专业指南”，并做了多次广告测试。在 Facebook 和 Instagram 投放了一些点击 WhatsApp 或点击聊天的广告。单击后，用户会进入 WhatsApp 聊天机器人，该机器人会引导他们完成交互式 WhatsApp 知识测验。全部答对5道题目的人可以获得一份报告！</p> <p><strong>学习点击 WhatsApp 广告活动：</strong></p> <ul> <li>Facebook 上的每次点击费用平均比其他活动便宜 1/3；</li> <li>放弃率非常高——只有 3% 的点击者在 WhatsApp 上开始了测验；</li> <li>开始竞猜的用户也玩到了最后；</li> <li>80%的人在最后给出了他们的地址；</li> </ul> <figure class="wp-block-image"><img decoding="async" src="https://oss.matchpages.cn/matchpages/share_center/2023/0330/2403/6424df6ce3c6f/click-to-chat-omr-quiz-report.png" alt="click-to-chat-omr-quiz-report.png "/></figure> <p><br>结论：尽管在从 Facebook 到 WhatsApp 的跳转过程中退出率很高，但每条线索的成本低于同类活动。参与的用户与企业建立了非常高且有效的亲和力。 ✔</p> <p>对 Click to WhatsApp 或 Click to Chat 仍有疑问？可以询问我们！</p> <p><strong>或者通过小插件，与我们联系。</strong></p> <p>1.点击您选择的信使图标</p> <p>2.接受隐私政策</p> <p>3.开始聊天<br><br><br><strong>关于点击 WhatsApp 的广告需要了解什么</strong><br>企业可以在 WhatsApp Business 应用程序的目录部分创建直接从 WhatsApp Business 应用程序点击进入 WhatsApp 的广告。<br>该企业的目录中必须至少有 1 件经批准的商品，并且 WhatsApp 帐户链接到 Facebook 页面。</p> <p>一旦他们进入 WhatsApp 聊天，作为营销人员，您就拥有了一座可以利用的数据金矿：</p> <ul> <li>您知道入口点以及它们如何到达那里</li> <li>发起聊天背后的意图，允许进行情境化对话</li> <li>让他们看到广告并与之互动的广告组</li> <li>通过 WhatsApp 对话可以获取更多信息，例如兴趣、产品偏好、位置等。</li> <li>他们是否购买过商品</li> </ul> <p>这些都是非常方便的第一方数据，可用于创建或添加到客户数据平台中的现有客户资料。</p> <p>最重要的是，您的营销人员现在可以对客户的旅程有一个统一的视图，使他们能够停止使用 Facebook 和 Instagram 广告来定位该客户，并继续通过 WhatsApp 进行对话，从而节省营销费用。</p> <p>但数据只是点击 WhatsApp 广告的好处的冰山一角。</p> <p>点击 WhatsApp 广告有哪些好处？为什么要使用它？<br>据 Statista 预测，到 2026 年，移动平台上的数字广告支出份额预计将达到70%。这使得点击 WhatsApp 的广告成为您对话式营销旅程中不可或缺的一部分。但它并非没有好处。</p> <p>通过点击 WhatsApp 广告，您的企业可以受益于：</p> <ul> <li>提高知名度：开始聊天并轻松向全新人群介绍您独特的信息。</li> <li>智能广告投放：使用巧妙的算法针对您的特定目标（例如转化或销售）微调广告效果。</li> <li>激发兴趣：通过引人入胜的内容让人们谈论，激发对您的产品的好奇心。</li> <li>捕获 100% 潜在客户：通过姓名和电话号码等重要信息捕获每条潜在客户 – 您的销售漏斗中不会出现任何泄漏！</li> <li>提高客户终身价值：通过在客户感兴趣时与他们互动来增加您的销售机会。</li> <li>零成本重新互动：通过在 72 小时内免费重新联系潜在客户，节省重新营销费用。</li> <li>衡量重要的事情：超越转化，更好地了解您的客户并像专业人士一样进行个性化。（PS 通过 Infobip，您可以使用我们的本地客户数据平台和客户参与解决方案来实现超个性化）</li> <li>完整的渠道对话：从产品可用性到快速购买建议，您的客户通过业务消息传递获得 VIP 待遇。</li> </ul> <p>ROI 强大之处：将 Meta 的影响力与迷人的业务消息相结合，实现巨大的 ROI 和 100% 的潜在客户捕获。<br>个性化数据金矿：在旅程中的每个点捕获客户信息，以定制外展活动，从而获得更便宜的潜在客户和强大的第一方数据库。</p> <p><strong>在客户旅程的每个阶段宣传您的业务</strong><br>WhatsApp Business Platform 上有两种类型的对话：用户发起的对话和企业发起的对话。每种对话类型均按不同的费率收费。</p> <p>预购</p> <ul> <li>认知度 – 广告在 Meta 上介绍产品/业务</li> <li>考虑因素 – 广告推动用户获得销售咨询体验</li> </ul> <p>购买</p> <ul> <li>广告促使用户在 WhatsApp 上购买产品</li> </ul> <p>购买后</p> <ul> <li>关怀 – 广告推动用户获得客户服务体验，从而鼓励未来使用</li> <li>忠诚度 – 广告引导忠诚度会员在 WhatsApp 中发现特别优惠</li> </ul> <p><strong>什么是对话体验？</strong><br>无论哪个行业，<a href="https://www.starify.cn/conversational-marketing" target="_blank" rel="noreferrer noopener">对话都是客户体验不可或缺的一部分</a>。创新型公司一直在投资能够主动理解并引导客户找到解决方案的技术。对话体验是对话工具、机器学习和人工智能 (AI) 的交集，可实现更加个性化、无摩擦和智能的客户旅程。</p> <p>随着客户越来越习惯消息应用程序等对话界面，聊天机器人正在成为数字用户旅程中不可或缺的一部分。公司需要确保这些技术足够复杂，以尽可能减少人工参与对话，并简化客户和企业的流程（例如消除大量手动请求并减少响应时间），同时仍然提供优质的服务。此外，公司必须利用从对话中收集的数据洞察来确保营销活动保持相关性，以在线上和线下提供个性化体验。</p> <p><strong>对话体验的支柱</strong><br>然而，要建立有影响力的对话体验，您需要奠定基础。毕竟，每一次销售线索、销售、转化和更新的背后都是一次对话——为此，您需要三个基础支柱：</p> <p>对话式通信平台：一站式技术商店，让您的所有对话体验变得栩栩如生。您可以将其想象为最先进的咖啡机，可以冲泡您选择的完美浓缩咖啡、美式咖啡、卡布奇诺咖啡或咖啡。<br>对话式人工智能：根据韦氏词典，人工智能是机器模仿人类智能行为的能力。对话式人工智能是人工智能的更高级版本，它采用机器学习和自然语言处理，不仅可以识别单个单词，还可以识别更深层的查询上下文。<br>对话渠道：聊天应用程序是任何有意义对话的首选渠道。为什么？因为它们提供了双向通信的灵活性，并且可以轻松地与正确的对话通信平台和对话人工智能集成。</p> <p><strong>在中国，可以通过扫描下面企业微信二维码。</strong></p> <p><img decoding="async" src="https://oss.starify.cn/matchpages/share_center/2023/1014/3467/6529ffd7cd528/footer_qr_serviseL.webp" alt="footer_qr_serviseL-售前二维码-星光.webp " width="300"><br><br><strong>海外用户可以加入我们的</strong><strong> WhatsApp 服务电话：+852-97421492</strong></p> <p><strong>或者扫二维码与我们联系。</strong></p> <figure class="wp-block-image is-resized"><img decoding="async" src="https://oss.matchpages.cn/matchpages/share_center/2023/0330/9405/6424e02130bbf/%E6%98%9F%E5%85%89WhatsApp%E8%90%A5%E9%94%80%E4%B8%93%E5%AE%B6%E5%BE%AE%E4%BF%A1%E4%BA%8C%E7%BB%B4%E7%A0%81.png" alt="星光WhatsApp营销专家微信二维码.png " style="aspect-ratio:0.9543650793650794;width:299px;height:auto"/></figure> <h1 class="wp-block-heading">关于聚页创意 Matchpages</h1> <h2 class="wp-block-heading">——全球智能建站SaaS平台和数字营销平台</h2> <p>包括<a href="https://www.matchpages.cn/" target="_blank" rel="noreferrer noopener">品牌建站软件</a>产品、<a href="https://www.matchexpo.com/" target="_blank" rel="noreferrer noopener">全球展会营销发布平台</a>、<a href="https://www.starify.cn/" target="_blank" rel="noreferrer noopener">星光营销协同工具</a>等数字广告的整体解决方案，是中国出海企业的数字营销增长服务商。</p> <p>核心团队由自谷歌、英富曼、4A公司的资深技术、展会、创意专家组成，平均16年企业服务领域、跨境电商、跨国展会组织经验。致力于中国企业出海服务。目前服务600家国内外企业。</p> <p><strong>旗下3款产品 </strong>>></p> <p>1. 建站软件产品(<a href="https://www.matchpages.cn/" target="_blank" rel="noreferrer noopener">www.matchpages.cn</a>) ：设计牛、动画炫、SEO强、易管理</p> <p>2. 全球展会营销发布平台（<a href="https://www.matchexpo.com/" target="_blank" rel="noreferrer noopener">www.matchexpo.com</a>)：全球展会活动营销平台</p> <p>3. 星光营销协同工具（<a href="https://www.starify.cn/" target="_blank" rel="noreferrer noopener">www.starify.cn</a>)：WhatsApp WABA消息中心</p> <p>欢迎了解聚页服务<a href="mailto:marketing@matchpages.cn" target="_blank" rel="noreferrer noopener">marketing@matchpages.cn</a>。</p> </div> <div class="entry-footer"> <div class="entry-footer-meta"> <div class="row"> <div class="col-sm-6 col-xs-12"> <div class="tags"><span>Tags:</span><a href="https://www.istarto.com/tag/click-to-chat/" rel="tag">Click to Chat</a>, <a href="https://www.istarto.com/tag/click-to-whatsapp-ad/" rel="tag">Click to WhatsApp Ad</a>, <a 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