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<!DOCTYPE html> <html lang="en" dir="ltr" prefix="og: http://ogp.me/ns#"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Marketing Toolbox - UC Davis School of Education</title> <link rel="apple-touch-icon" sizes="180x180" href="/sites/default/themes/dtheme/icons/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/sites/default/themes/dtheme/icons/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/sites/default/themes/dtheme/icons/favicon-16x16.png"> <link rel="manifest" href="/sites/default/themes/dtheme/icons/site.webmanifest"> <link rel="mask-icon" href="/sites/default/themes/dtheme/icons/safari-pinned-tab.svg" color="#c09b01"> <link rel="shortcut icon" href="/sites/default/themes/dtheme/icons/favicon.ico"> <meta name="apple-mobile-web-app-title" 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href="/apply">Learn about applying to the teaching credential program</a> </div> </li> <li><div class="node node-jumpmenu pt619"> <a class="jumpmenu__link" href="/credentialma-program-info/structure-uc-davis-credential-program">Know if the School offers a part-time, night or summer teaching credential program</a> </div> </li> <li><div class="node node-jumpmenu pt619"> <a class="jumpmenu__link" href="/fees-and-financial-aid-teaching-credential">Learn about the cost of the Credential/MA program</a> </div> </li> <li><div class="node node-jumpmenu pt619"> <a class="jumpmenu__link" href="/eddeducational-leadership">Learn about the Doctorate in Educational Leadership (EdD)</a> </div> </li> <li><div class="node node-jumpmenu pt619"> <a class="jumpmenu__link" href="/phd-education">Learn about the PhD program</a> </div> </li> </ul> </div> </div> <div class="branding"> <div class="logo"> <a href="/" aria-label="Back to UC Davis School of Education home page"> <img src="/sites/default/themes/dtheme/img/logo-new.jpg" alt="UC Davis School of Education home page"> </a> </div> <div class="slogan">Integrating research and practice</div> </div> <div class="site-search block"> <div id="dd-search" class="dd-search"><form action="/marketing-toolbox" accept-charset="UTF-8" method="post" id="faceted-search-ui-form-1" class=" dd-search-clear"> <div><div class="dd-search-keywords"><div id="edit-keywords-wrapper" class="form-item type-textfield"> <input type="text" maxlength="255" name="keywords" id="edit-keywords" size="20" value="" placeholder="SEARCH" title="Search keywords" class="form-text apachesolr-autocomplete unprocessed" /> </div> </div><input type="hidden" name="stage" id="edit-stage" value="results" /> <input type="hidden" name="facet-key" id="edit-facet-key" value="" /> <input type="hidden" name="facet-id" id="edit-facet-id" value="" /> <input type="hidden" name="facet-sort" id="edit-facet-sort" value="" /> <div class="dd-search-submit"><button 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Programs</span></a></li> <li class="menu-13297 mt-555 even depth-2"><a href="/words-take-wing" title="Words Take Wing" class=" menu-link depth-2 tid-555"><span class="menu-title">Words Take Wing</span></a></li> <li class="menu-13337 mt-595 odd depth-2"><a href="/young-scholars-program" title="Young Scholars Program" class=" menu-link depth-2 tid-595"><span class="menu-title">Young Scholars Program</span></a></li> <li class="menu-14808 mt-1152 even last depth-2"><a href="/yccs-home" title="YCCS Home" class=" menu-link depth-2 tid-1152"><span class="menu-title">YCCS</span><span class="menu-description"><br class="accessible-break"/></span></a></li> </ul> </li> <li class="menu-13254 active-trail menuparent mt-519 odd depth-1"><a href="/our-school" title="Our School" class=" menu-link depth-1 tid-519"><span class="menu-title">Our School</span></a><ul class="depth-2"><li class="menu-13300 mt-558 first odd depth-2"><a href="/deans-office" title="Dean’s Office" class=" menu-link depth-2 tid-558"><span class="menu-title">Dean’s Office</span></a></li> <li class="menu-14915 mt-1210 even depth-2"><a href="/organizational-chart" title="Organizational Chart" class=" menu-link depth-2 tid-1210"><span class="menu-title">Organizational Chart</span></a></li> <li class="menu-14920 mt-1215 odd depth-2"><a href="/diversity-equity-and-inclusion" title="Diversity, Equity and Inclusion" class=" menu-link depth-2 tid-1215"><span class="menu-title">Diversity, Equity and Inclusion</span></a></li> <li class="menu-13302 mt-560 even depth-2"><a href="/news" title="News" class=" menu-link depth-2 tid-560"><span class="menu-title">News</span></a></li> <li class="menu-13438 mt-718 odd depth-2"><a href="/calendar" title="Calendar" class=" menu-link depth-2 tid-718"><span class="menu-title">Calendar</span></a></li> <li class="menu-13431 mt-693 even depth-2"><a href="/events" title="Events" class=" menu-link depth-2 tid-693"><span class="menu-title">Events</span></a></li> <li class="menu-14974 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class=" menu-link depth-1 tid-895"><span class="menu-title">Donate</span></a><ul class="depth-2"><li class="menu-13906 mt-894 first odd depth-2"><a href="/scholarship-support" title="Scholarship Support" class=" menu-link depth-2 tid-894"><span class="menu-title">Scholarship Support</span></a></li> <li class="menu-13459 mt-731 even depth-2"><a href="/faculty-research-support" title="Faculty Research Support" class=" menu-link depth-2 tid-731"><span class="menu-title">Faculty Research Support</span></a></li> <li class="menu-13310 mt-568 odd depth-2"><a href="/annual-fund" title="Annual Fund" class=" menu-link depth-2 tid-568"><span class="menu-title">Annual Fund</span></a></li> <li class="menu-13308 mt-566 even last depth-2"><a href="/ways-give" title="Ways to Give" class=" menu-link depth-2 tid-566"><span class="menu-title">Ways to Give</span></a></li> </ul> </li> </ul> </div> </div> </div> </nav> </div> </div> </header> <main class="page-main" tabindex="-1"> <div class="page-top"> <div class="banner carousel home-carousel channel block"> <div class="loader" aria-hidden="true">Loading...</div> <div class="block-content"> <article class="node node-carousel pt123" aria-label="School of Education Building Carousel Slide 2024"> <div class="node-upper-image"> <span class="field-image field-not-video field-image-preset-banner croppable c1 c-1"><a href="/building-students-academic-language-mathematics" rel="" aria-label="School of Education Building"><img src="/sites/main/files/imagecache/banner/main-images/soeb_carousel_110424.jpg?1730683229" alt="School of Education Building" title="" loading="lazy" width="1400" height="372" /></a></span> </div> <header class="node-header node-item show-banner-cap-"> <a href="/building-students-academic-language-mathematics"> <h2 class="title">School of Education Building Carousel Slide 2024</h2> </a> </header> </article> </div> </div> </div> <div class="page-center layout"> <section id="content" class="page-content" role="region" aria-labelledby="overview-title"> <h1>Marketing Toolbox</h1> <div id="block-views_blocks-term-block_1-3" class=" icp-full fif-rt fiw-50 no-2col-lists dd block block-views_blocks region-odd even region-count-1 count-6 overview views-block channel context-template "> <div id="node-8189-teaser" class=" h3accordion accordion-1st accordion-1 dd node node-teaser node-type-post node-8189 pt-show-social-block no-event-date t1 wt1 wt0 t1269 wt1269 wt519 wt0 access-normal has-image has-images no-more pt1 has-1-nt"> <header class="node-header node-item"> <h1 class="title" id="overview-title">School of Education Marketing Toolbox</h1> </header> <div class="node-meta meta node-item"> <div class='meta-inner'> <span class='meta-item post-type' data-plural='Overviews'>Overview</span> <span class='last meta-item post-date'><time datetime="2024-10-31T09:45:00">October 31, 2024</time></span> </div> </div> <div class="node-content content node-item"> <p> Welcome to the School of Education marketing toolbox, managed by the <a href="/marketing-and-communications">Marketing and Communications team</a>: </p> <ul> <li> <a href="mailto:eguralnick@ucdavis.edu">Eva Guralnick</a>, Director of Marketing and Communications </li> <li> <a href="mailto:megorrell@ucdavis.edu">Madeline Gorrell</a>, Senior Writer </li> <li> <a href="mailto:semeals@ucdavis.edu">Sophia Meals</a>, Marketing Specialist </li> </ul> <h3> Letterhead </h3> <p> <span class="field-image field-not-video field-image-preset-thumbnail croppable image-to-url c1 c-1 image right w30"><a href="http://ucdavis.box.com/s/c6dv8l1m7bgu9c0hwp5ma27gjmp46mnu" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/letterhead_image.png?1730681531" alt="" title="" loading="lazy" width="389" height="500" /></a></span><a href= "https://ucdavis.box.com/s/c6dv8l1m7bgu9c0hwp5ma27gjmp46mnu">The School of Education official letterhead in MS Word may be downloaded from Box</a>. In the same folder, you will find a guide to the optional customized information you can choose to add. If you would like a customized version or need technical support, contact <a href="mailto:eguralnick@ucdavis.edu">Eva Guralnick</a>. </p> <p> Tips: </p> <ul> <li>When you start typing, do not start in the header area. </li> <li>If you have trouble making a high-quality PDF, use the print feature and print to a PDF rather than saving as a PDF. </li> </ul> <h3> Presentation Template </h3> <p> As of October 2024, we have a new School of Education presentation template for use by all faculty, staff, and students. The template can be downloaded from Google Slides and used either in Slides or in PowerPoint, and it already has the official UC Davis fonts and colors embedded. <a href= "https://docs.google.com/presentation/d/1QOradrUZv7WT2UYbjWn7KrhVvN_F_i3ZLtX1tDdRUME/edit?usp=sharing"> Access the presentation template here</a>. </p> <p> <span class="field-image field-not-video field-image-preset-thumbnail croppable image-to-url c1 c-1"><a href="https://docs.google.com/presentation/d/1QOradrUZv7WT2UYbjWn7KrhVvN_F_i3ZLtX1tDdRUME/edit?usp=sharing" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/ppt-slides_thumbnails_2024_rev.jpg?1730416584" alt="" title="" loading="lazy" width="980" height="138" /></a></span> </p> <h3> Zoom Backgrounds </h3> <p> <span class="field-image field-not-video field-image-preset-thumbnail croppable image-to-url c1 c-1 image right w30"><a href="http://ucdavis.box.com/s/hh0phk0o5ib0n49g03nvq84q08cexhjx" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/screenshot_2024-10-31_at_5.20.44_pm.png?1730420546" alt="" title="" loading="lazy" width="755" height="411" /></a></span>We have multiple Zoom backgrounds available for download from Box in both regular and reversed (for use if you mirror your camera in Zoom). <a href= "http://ucdavis.box.com/s/hh0phk0o5ib0n49g03nvq84q08cexhjx">Visit the Zoom background folder</a>. </p> <h3> Portraits </h3> <p> We are happy to take portraits of faculty, staff and students, or to connect you with a campus photographer. Please contact <a href="mailto:eguralnick@ucdavis.edu">Eva Guralnick</a> to schedule. </p> <h3> School of Education Logo </h3> <p> <span class="field-image field-not-video field-image-preset-thumbnail croppable c1 c-1 image right w30"><a href="/marketing-toolbox" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/example_of_digital_and_print_logos.jpg?1730505208" alt="" title="" loading="lazy" width="544" height="500" /></a></span>The School of Education logo is available in multiple file formats and color versions. We have provided a selection for everyday use. <a href= "https://ucdavis.box.com/s/xl7hq4rpy5nmk51f7hro98x9pqw14h8c">Go to the Box folder of School of Education logos</a>. </p> <p> Please contact <a href="mailto:eguralnick@ucdavis.edu">Eva Guralnick</a> for the correct file type if you have specialty needs such as high-quality printing or branded merchandise. The files we have provided in Box will not be sufficient for vendors. We also have other color options available. </p> <p> Requirements for using the School of Education logo: </p> <ul> <li>UC Davis has two different versions of the official blue and gold, one for print projects and one for digital. </li> <li>Do not change the logo by distorting it, taking apart the elements, redrawing it, or making it part of another logo or illustration. </li> <li>Do not change the colors or put the logo on backgrounds with busy patterns or backgrounds that make it hard to see. <a href= "http://marketingtoolbox.ucdavis.edu/brand-guide/colors">Learn more about official UC Davis color guidelines</a>. </li> <li>If you need to use the flame icon separate from the logo, ask our team for the necessary file. </li> </ul> <h3> Branded Promotional Merchandise/Swag </h3> <p> <span class="field-image field-not-video field-image-preset-thumbnail croppable c1 c-1 image right w30"><a href="/marketing-toolbox" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/merch.jpg?1730742744" alt="" title="" loading="lazy" width="634" height="500" /></a></span>We maintain a supply of School of Education branded merchandise for giving to students, visitors, donors, faculty and staff. <a href= "https://docs.google.com/document/d/1Cy0bjflkT18N1KCuRDs-hr2fkL06LDOmxi7c48AjIso/edit?tab=t.0"> View a list of the types of items we have in inventory</a>. </p> <p> Please make your request to <a href= "mailto:semeals@ucdavis.edu">Sophia Meals</a> as early as possible, particularly if you need a large quantity, as we may not be able to fill requests on short notice. The amount and type of inventory will vary, and it can take 30 days or more to reorder some items. </p> <p> If your program or center has questions about ordering specific branded merchandise, such as which vendors to work with or how to prepare the artwork, please contact <a href= "mailto:semeals@ucdavis.edu">Sophia Meals</a> or <a href= "mailto:eguralnick@ucdavis.edu">Eva Guralnick</a>. </p> <h3> Website Editing and Support </h3> <p> <span class="field-image field-not-video field-image-preset-thumbnail croppable image-to-url c1 c-1 image right w30"><a href="/" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/website_home_page.png?1730495174" alt="" title="" loading="lazy" width="576" height="374" /></a></span>The Marketing and Communications team maintains the public-facing <a href="/">School of Education website</a>. Please contact <a href= "mailto:megorrell@ucdavis.edu">Madeline Gorrell</a> for the following: </p> <ul> <li>Asking for edits to pages on the website or for new pages or navigation to be added. </li> <li>Obtaining access to edit the website and a brief 1:1 training. </li> <li>Having a consultation on new website projects. </li> <li>Setting up a new website for a lab/project/center. </li> <li>Getting help with technical issues you’re having when making edits to the website. </li> </ul> <h3> Consent to Record Form </h3> <p> We have two kinds of Consent to Record forms: one for a person who is giving permission for us to photograph or film them (English and Spanish only), and one where a parent is giving us permission to photograph or film their child (English, Spanish, and Mandarin versions). <a href= "https://ucdavis.box.com/s/6h37z899xzp2um82zcxlh5hwb7t1inqs">All Consent to Record forms are available in Box</a>. </p> <h3> Social Media </h3> <p> <span class="field-image field-not-video field-image-preset-thumbnail croppable c1 c-1 image right w30"><a href="/marketing-toolbox" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/social_media.jpg?1730682484" alt="" title="" loading="lazy" width="504" height="500" /></a></span>The School of Education social media channels are <a href= "https://www.instagram.com/ucdeducation/">Instagram,</a> <a href= "https://www.facebook.com/UCDavis.Education/">Facebook</a>, <a href= "https://www.linkedin.com/school/university-of-california-davis-school-of-education"> LinkedIn</a>, and <a href= "https://www.youtube.com/user/UCDSchoolofEducation">YouTube</a>. </p> <p> If you would like an event, story, or person to be considered for inclusion on the School of Education social media channels, please contact <a href="mailto:semeals@ucdavis.edu">Sophia Meals</a>. </p> <p> UC Davis provides guidelines and best practices for the creation and use of social media pages on campus. Before deciding whether to create your own social media platforms for your center/program/lab/project, please review the <a href= "https://communicationsguide.ucdavis.edu/departments/social-media/our-social-media-approach/where-to-start"> UC Davis “Where to Start” page</a> and reach out to <a href= "mailto:semeals@ucdavis.edu">Sophia Meals</a> to see how our established School of Education channels can amplify your work. </p> <h3> UC Davis Fonts </h3> <p> UC Davis has two official fonts for branded UC Davis publications: Proxima Nova and Freight Text. These fonts are optional for internal business communications in formats like MS Word, Google Docs, or e-mail. </p> <p> Both Proxima Nova and Freight are embedded in the SOE presentation templates and are available in our shared SOE Canva account. </p> <p> UC Davis faculty and staff can obtain these fonts for use on other platforms here: </p> <p> <strong><span class="field-image field-not-video field-image-preset-thumbnail croppable c1 c-1 image right w30"><a href="/marketing-toolbox" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/proxima_nova.png?1730417437" alt="" title="" loading="lazy" width="535" height="327" /></a></span>Proxima Nova:</strong> Proxima Nova Normal costs $15. You do not need to purchase Proxima Nova Condensed. Visit the <a href= "http://software.ucdavis.edu/">UC Davis software site</a>. Log in, select “Fonts” on the left-hand menu, and follow the download and installation instructions. You will need to know your Chart of Accounts string (aka your recharge number) in order to make your purchase. </p> <p> <strong><span class="field-image field-not-video field-image-preset-thumbnail croppable c1 c-1 image right w30"><a href="/marketing-toolbox" rel="" aria-label="Read more"><img src="/sites/main/files/imagecache/thumbnail/main-images/freight.png?1730417587" alt="" title="" loading="lazy" width="535" height="327" /></a></span>Freight:</strong> This font can be purchased through Adobe and is included for no additional charge if you have the Adobe Creative Cloud software subscription. Learn more at the <a href= "https://marketingtoolbox.ucdavis.edu/brand-guide/fonts">Strategic Communications Marketing Toolbox fonts page</a>. If you do not have Adobe Creative Cloud, you can use standard computer fonts such as Arial or Helvetica. </p> <p> For more information, <a href= "mailto:eguralnick@ucdavis.edu">contact Eva Guralnick</a>. </p> <h3> UC Davis Colors </h3> <p> The UC Davis brand colors are available in the <a href= "https://marketingtoolbox.ucdavis.edu/visual-identity/color.html"> Strategic Communications Marketing Toolbox</a>, including print vs. digital colors, rules for use, tints and the secondary color palette. </p> </div> <div class='node-links node-item'> <ul class="links inline"><li class="link link-read-more first last"><span><a href="/marketing-toolbox"><span class="read-more-text">Read more</span></a></span></li> </ul> </div> </div> </div> <div class="no-main-channel"></div> </section> </div> </main> <footer class="page-footer"> <div class="layout"> <div class="footer-contact block"> <a class="footer-logo" href="/" aria-label="Go back to home"> <img 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