Narrative Design Certified | OnDemand Course and Certification

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data-target="block.data.image_url Narrative Design Certified | Masters" class=b-164287340-image_overlay /> <div class="bl"> <div class="banner__inner b-164287340-alignment b-164287340-bottom b-164287340-top b-164287340-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164287340-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);">Tell a story they can't ignore. Get certified in </span><strong style="color:rgb(0, 0, 0);">Narrative Design </strong><span style="color:rgb(0, 0, 0);">today.</span> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164287340-subheading_text_color rich-text"> <p><br></p><p><span style="color:rgb(0, 0, 0);">Whether you’re a startup founder trying to secure funding, a Product Marketing Director looking to transform your company's positioning, or an individual contributor looking to blow away marketing leadership with your storytelling skills, this course will give you the most cutting edge approach to storytelling and positioning available today.</span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=2783848' target="_blank" rel="noopener" > <button class='banner__button b-164287340-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164287341-top { padding-top: 22.400000000000002px; } .b-164287341-bottom { padding-bottom: 22.400000000000002px; } .b-164287341-text_color { color: #000000; } .b-164287341-content_width { max-width: 960px; } .b-164287341-background_color { background-color: #ffffff; } .b-164287341-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164287341"> <style> .block__text .b-164287341-text_color { color: #000000 } .block__text .b-164287341-content_width { width: 960px; } .block__text .b-164287341-heading_text_color h1, .block__text .b-164287341-heading_text_color h2, .block__text .b-164287341-heading_text_color h3, .block__text .b-164287341-heading_text_color h4, .block__text .b-164287341-heading_text_color h5, .block__text .b-164287341-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287341-top { padding-top: 40px; } .b-164287341-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287341-top b-164287341-bottom b-164287341-background_color'> <div class="block__text-wrapper b-164287341-content_width b-164287341-heading_text_color b-164287341-text_color" data-target="block.data.body"> <h4 class="ql-align-center">⏰ 3 hours’ of content 👩🏼‍🏫 3 modules 📙 23 chapters ✅ 57 exam questions 📝 2 activities 🔖 Official certification 👨🏼‍💻 100% self-paced<br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164287342">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-81208292816" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:0;text-decoration:none;">Download the brochure</button></div> </div>  <style type='text/css'>.b-164287343-top { padding-top: 2.8000000000000003px; 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} .b-164287345-bottom { padding-bottom: 22.400000000000002px; } .b-164287345-text_color { color: #000000; } .b-164287345-gutter_width { --gutter-width: 24px; } .b-164287345-content_width { width: 960px; } .b-164287345-heading_color { color: #000000; } .b-164287345-text_alignment { text-align: left; } .b-164287345-background_color { background-color: #FFFFFF; } .b-164287345-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-course-overview " id="block-164287345"> <style> .block__image-with-text .b-164287345-text_color { color: #000000; } .block__image-with-text.b-164287345-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164287345-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287345-text_alignment { text-align: left; } .block__image-with-text__image.b-164287345-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287345-top { padding-top: 40px; } .b-164287345-bottom { padding-bottom: 40px; } .b-164287345-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164287345-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164287345-background_color b-164287345-top b-164287345-bottom b-164287345-gutter_width image-with-text-layout-right'> <div class="b-164287345-content_width block__image-with-text__wrapper b-164287345-heading_color b-164287345-text_color b-164287345-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Throughout this certification, you’ll be taken through a practical and actionable step-by-step framework centered around helping you define your product’s narrative.</span></p><p><span style="color:rgb(0, 0, 0);">Including real-life case studies, awesome narrative design examples in action, the pitching process, best practices, how to get your company invested, and more, it’s packed to the rafters with everything you need to create a repeatable process and propel your product’s growth.</span></p><p><span style="color:rgb(0, 0, 0);">All the tools you need to design your company’s narrative and create a story that breaks through.</span><br class="softbreak"><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/4SsycJfsTp2Cg8xtkNAA' alt='Narrative design action shot' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287345-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164287346-top { padding-top: 22.400000000000002px; } .b-164287346-bottom { padding-bottom: 22.400000000000002px; } .b-164287346-text_color { color: #000000; } .b-164287346-gutter_width { --gutter-width: 24px; } .b-164287346-content_width { width: 960px; } .b-164287346-heading_color { color: #000000; } .b-164287346-text_alignment { text-align: left; } .b-164287346-background_color { background-color: #FFFFFF; } .b-164287346-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-completing-this-will.. " id="block-164287346"> <style> .block__image-with-text .b-164287346-text_color { color: #000000; } .block__image-with-text.b-164287346-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164287346-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287346-text_alignment { text-align: left; } .block__image-with-text__image.b-164287346-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287346-top { padding-top: 40px; } .b-164287346-bottom { padding-bottom: 40px; } .b-164287346-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164287346-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164287346-background_color b-164287346-top b-164287346-bottom b-164287346-gutter_width image-with-text-layout-left'> <div class="b-164287346-content_width block__image-with-text__wrapper b-164287346-heading_color b-164287346-text_color b-164287346-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/J55CsOehQTHEBFrA3Iqe' alt='Narrative design badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287346-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Completing this course, will help you:</strong><br class="softbreak"> </h4> </div> <p><br class="softbreak">📖 <span style="color:rgb(0, 0, 0);">Blow away marketing leadership with your </span><strong style="color:rgb(0, 0, 0);">storytelling skills</strong><span style="color:rgb(0, 0, 0);">.</span></p><p>🔥 <span style="color:rgb(0, 0, 0);">Help your company </span><strong style="color:rgb(0, 0, 0);">stand out</strong><span style="color:rgb(0, 0, 0);"> from the crowd.</span></p><p>💪 <strong style="color:rgb(0, 0, 0);">Elevate </strong><span style="color:rgb(0, 0, 0);">yourself and your product marketing function.</span></p><p>🚗 <span style="color:rgb(0, 0, 0);">Drive real and tangible </span><strong style="color:rgb(0, 0, 0);">organization-wide change</strong><span style="color:rgb(0, 0, 0);">.</span></p><p>👊 <span style="color:rgb(0, 0, 0);">Learn from the man who’s </span><strong style="color:rgb(0, 0, 0);">spearheading </strong><span style="color:rgb(0, 0, 0);">narrative design.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164287347-top { padding-top: 22.400000000000002px; } .b-164287347-bottom { padding-bottom: 5.6000000000000005px; } .b-164287347-background_color { background-color: #ffffff; } .b-164287347-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164287347"> <style> .block__button--button.b-164287347-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164287347-top { padding-top: 40px; } .b-164287347-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164287347-background_color b-164287347-bottom b-164287347-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=2783848' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164287347-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164287348-top { padding-top: 0.0px; } .b-164287348-bottom { padding-bottom: 25.200000000000003px; } .b-164287348-text_color { color: #050505; } .b-164287348-content_width { max-width: 590px; } .b-164287348-background_color { background-color: #ffffff; } .b-164287348-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164287348"> <style> .block__text .b-164287348-text_color { color: #050505 } .block__text .b-164287348-content_width { width: 590px; } .block__text .b-164287348-heading_text_color h1, .block__text .b-164287348-heading_text_color h2, .block__text .b-164287348-heading_text_color h3, .block__text .b-164287348-heading_text_color h4, .block__text .b-164287348-heading_text_color h5, .block__text .b-164287348-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287348-top { padding-top: 0px; } .b-164287348-bottom { padding-bottom: 45px; } } </style> <section class='container bl block__text rich-text b-164287348-top b-164287348-bottom b-164287348-background_color'> <div class="block__text-wrapper b-164287348-content_width b-164287348-heading_text_color b-164287348-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287349-top { padding-top: 22.400000000000002px; } .b-164287349-bottom { padding-bottom: 22.400000000000002px; } .b-164287349-text_color { color: #000000; } .b-164287349-content_width { max-width: 960px; } .b-164287349-background_color { background-color: #F5F5F5; } .b-164287349-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164287349"> <style> .block__text .b-164287349-text_color { color: #000000 } .block__text .b-164287349-content_width { width: 960px; } .block__text .b-164287349-heading_text_color h1, .block__text .b-164287349-heading_text_color h2, .block__text .b-164287349-heading_text_color h3, .block__text .b-164287349-heading_text_color h4, .block__text .b-164287349-heading_text_color h5, .block__text .b-164287349-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287349-top { padding-top: 40px; } .b-164287349-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287349-top b-164287349-bottom b-164287349-background_color'> <div class="block__text-wrapper b-164287349-content_width b-164287349-heading_text_color b-164287349-text_color" data-target="block.data.body"> <h5 class="ql-align-center">"I thoroughly enjoyed this course!! It was sooo helpful. Not only were you able to dig further into the process that he went through at HubSpot but he also ran through a case study at another company he worked with and gave clear examples of how to execute on something like this internally and externally. I can't wait to use this with my own company!"</h5><p class="ql-align-center"><br class="softbreak">Ashley Herbert, Head of Product Marketing at Recruitee<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287350-top { padding-top: 22.400000000000002px; } .b-164287350-bottom { padding-bottom: 22.400000000000002px; } .b-164287350-text_color { color: #000000; } .b-164287350-gutter_width { --gutter-width: 24px; } .b-164287350-content_width { width: 960px; } .b-164287350-heading_color { color: #000000; } .b-164287350-text_alignment { text-align: left; } .b-164287350-background_color { background-color: #FFFFFF; } .b-164287350-image_border_radius { border-radius: 9px; }</style> <div class="course-block block image_with_text block-custom-name-instructor " id="block-164287350"> <style> .block__image-with-text .b-164287350-text_color { color: #000000; } .block__image-with-text.b-164287350-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164287350-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287350-text_alignment { text-align: left; } .block__image-with-text__image.b-164287350-image_border_radius { border-radius: 9px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287350-top { padding-top: 40px; } .b-164287350-bottom { padding-bottom: 40px; } .b-164287350-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164287350-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164287350-background_color b-164287350-top b-164287350-bottom b-164287350-gutter_width image-with-text-layout-right'> <div class="b-164287350-content_width block__image-with-text__wrapper b-164287350-heading_color b-164287350-text_color b-164287350-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Meet your instructor.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Marcus Andrews is the </span><strong style="color:rgb(0, 0, 0);">Director of Product Marketing </strong><span style="color:rgb(0, 0, 0);">at </span><strong style="color:rgb(0, 0, 0);">Pendo.io</strong><span style="color:rgb(0, 0, 0);">. Before joining Pendo.io, he was the Product Marketing Group Lead at HubSpot and prior to that, he spent almost four years at Google. He’s been a solid storyteller all his life, but it wasn’t until he developed the Narrative Design process that he was able to codify, replicate, and consistently create amazing stories. </span></p><p><span style="color:rgb(0, 0, 0);">Throughout this masterclass, he’ll be sharing the secret sauce behind his repeatable process so that you too can be recognized as a great storyteller.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/FOXamjkITmOb8X4Ul2MP' alt='Marcus Andrews' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287350-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164287351-top { padding-top: 33.6px; } .b-164287351-bottom { padding-bottom: 33.6px; } .b-164287351-text_color { color: #FFFFFF; } .b-164287351-content_width { max-width: 590px; } .b-164287351-background_color { background-color: #1C3D52; } .b-164287351-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164287351"> <style> .block__text .b-164287351-text_color { color: #FFFFFF } .block__text .b-164287351-content_width { width: 590px; } .block__text .b-164287351-heading_text_color h1, .block__text .b-164287351-heading_text_color h2, .block__text .b-164287351-heading_text_color h3, .block__text .b-164287351-heading_text_color h4, .block__text .b-164287351-heading_text_color h5, .block__text .b-164287351-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287351-top { padding-top: 60px; } .b-164287351-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164287351-top b-164287351-bottom b-164287351-background_color'> <div class="block__text-wrapper b-164287351-content_width b-164287351-heading_text_color b-164287351-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For the cost of just four Masters courses ($500 each), you'll gain access to our <em>entire</em> suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.<br class="softbreak"><br class="softbreak">We're talking $15,000+ worth of PMM resources for $1,999. 👀<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287352-top { padding-top: 22.400000000000002px; } .b-164287352-bottom { padding-bottom: 22.400000000000002px; } .b-164287352-text_color { color: #000000; } .b-164287352-gutter_width { --gutter-width: 24px; } .b-164287352-content_width { width: 960px; } .b-164287352-heading_color { color: #000000; } .b-164287352-text_alignment { text-align: left; } .b-164287352-background_color { background-color: #FFFFFF; } .b-164287352-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what's-inc " id="block-164287352"> <style> .block__image-with-text .b-164287352-text_color { color: #000000; } .block__image-with-text.b-164287352-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164287352-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164287352-text_alignment { text-align: left; } .block__image-with-text__image.b-164287352-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287352-top { padding-top: 40px; } .b-164287352-bottom { padding-bottom: 40px; } .b-164287352-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164287352-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164287352-background_color b-164287352-top b-164287352-bottom b-164287352-gutter_width image-with-text-layout-right'> <div class="b-164287352-content_width block__image-with-text__wrapper b-164287352-heading_color b-164287352-text_color b-164287352-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">What’s included when I enroll?</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">👨🏼‍💻 </span><strong style="color:rgb(0, 0, 0);">3+ hours</strong><span style="color:rgb(0, 0, 0);"> of </span><strong style="color:rgb(0, 0, 0);">OnDemand course content</strong><span style="color:rgb(0, 0, 0);"> for you to work through at your own pace.</span></p><p><span style="color:rgb(0, 0, 0);">✅ </span><strong style="color:rgb(0, 0, 0);">57 exam questions</strong><span style="color:rgb(0, 0, 0);"> to consolidate your learning and earn official certification.</span></p><p><span style="color:rgb(0, 0, 0);">👌 Real-life </span><strong style="color:rgb(0, 0, 0);">case studies</strong><span style="color:rgb(0, 0, 0);"> of Marcus’ framework rolled out.</span></p><p><span style="color:rgb(0, 0, 0);">🎬 </span><strong style="color:rgb(0, 0, 0);">Activities </strong><span style="color:rgb(0, 0, 0);">to put all the theory into action.</span></p><p><span style="color:rgb(0, 0, 0);">🔥 </span><strong style="color:rgb(0, 0, 0);">Mock pitch process</strong><span style="color:rgb(0, 0, 0);"> to help you prepare for your all-important business case.</span></p><p>📹 <span style="color:rgb(0, 0, 0);">40-minute Q&A with </span><strong style="color:rgb(0, 0, 0);">Dave Gerhardt</strong><span style="color:rgb(0, 0, 0);">, CMO at Privy</span></p><p>💻 <span style="color:rgb(0, 0, 0);">Exclusive access to a </span><strong style="color:rgb(0, 0, 0);">narrative design alumni </strong><span style="color:rgb(0, 0, 0);">channel in Slack.</span></p><p><span style="color:rgb(0, 0, 0);">🔖 Narrative Design </span><strong style="color:rgb(0, 0, 0);">certification</strong><span style="color:rgb(0, 0, 0);"> if you pass all the exams.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/LCvxVbQPTDrOcEZuf1UV' alt='Using the narrative design deck' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164287352-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164287353-top { padding-top: 22.400000000000002px; } .b-164287353-bottom { padding-bottom: 22.400000000000002px; } .b-164287353-content_width { width: 960px; } .b-164287353-heading_color { color: #000000; } .b-164287353-background_color { background-color: #ffffff; } .b-164287353-description_color { color: #000000; }</style> <div class="course-block block video " id="block-164287353"> <style> @media screen and (min-width: 768px) { .b-164287353-top { padding-top: 40px; } .b-164287353-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164287353-top b-164287353-bottom b-164287353-background_color"> <div class="block__video b-164287353-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164287353-heading_color"> <h4>What you can expect from Narrative Design Certified<br class="softbreak"> </h4> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='406415' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164287354-top { padding-top: 11.200000000000001px; } .b-164287354-bottom { padding-bottom: 0.0px; } .b-164287354-background_color { background-color: #ffffff; } .b-164287354-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164287354"> <style> .block__button--button.b-164287354-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164287354-top { padding-top: 20px; } .b-164287354-bottom { padding-bottom: 0px; } } </style> <section class="container bl b-164287354-background_color b-164287354-bottom b-164287354-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=2783848' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164287354-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164287355-top { padding-top: 0.0px; } .b-164287355-bottom { padding-bottom: 25.200000000000003px; } .b-164287355-text_color { color: #36414D; } .b-164287355-content_width { max-width: 590px; } .b-164287355-background_color { background-color: #ffffff; } .b-164287355-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164287355"> <style> .block__text .b-164287355-text_color { color: #36414D } .block__text .b-164287355-content_width { width: 590px; } .block__text .b-164287355-heading_text_color h1, .block__text .b-164287355-heading_text_color h2, .block__text .b-164287355-heading_text_color h3, .block__text .b-164287355-heading_text_color h4, .block__text .b-164287355-heading_text_color h5, .block__text .b-164287355-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287355-top { padding-top: 0px; } .b-164287355-bottom { padding-bottom: 45px; } } </style> <section class='container bl block__text rich-text b-164287355-top b-164287355-bottom b-164287355-background_color'> <div class="block__text-wrapper b-164287355-content_width b-164287355-heading_text_color b-164287355-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p><p><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287356-top { padding-top: 22.400000000000002px; } .b-164287356-bottom { padding-bottom: 22.400000000000002px; } .b-164287356-text_color { color: #000000; } .b-164287356-content_width { max-width: 960px; } .b-164287356-background_color { background-color: #F5F5F5; } .b-164287356-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164287356"> <style> .block__text .b-164287356-text_color { color: #000000 } .block__text .b-164287356-content_width { width: 960px; } .block__text .b-164287356-heading_text_color h1, .block__text .b-164287356-heading_text_color h2, .block__text .b-164287356-heading_text_color h3, .block__text .b-164287356-heading_text_color h4, .block__text .b-164287356-heading_text_color h5, .block__text .b-164287356-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287356-top { padding-top: 40px; } .b-164287356-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287356-top b-164287356-bottom b-164287356-background_color'> <div class="block__text-wrapper b-164287356-content_width b-164287356-heading_text_color b-164287356-text_color" data-target="block.data.body"> <h5 class="ql-align-center"> <span style="color:rgb(0, 0, 0);">"This course made me realize how much I’ve been stuck in the marketing storytelling rut of 'problem/solution/we’re the best.' Marcus does a great job of outlining the process to flip the conversation to take the focus off of your company and focus on your customers to tell a story that will break through and stand out even in the most crowded markets. The class comes with a great set of tools and a great real-world case study. I </span><strong style="color:rgb(0, 0, 0);">highly recommend</strong><span style="color:rgb(0, 0, 0);">."</span> </h5><p class="ql-align-center"><br class="softbreak"><span style="color:rgb(0, 0, 0);">Elisa Lippincott,</span> <span style="color:rgb(0, 0, 0);">Senior Product Marketing Manager, Security Incubations at Microsoft</span><br class="softbreak"></p><p><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287357-top { padding-top: 22.400000000000002px; } .b-164287357-bottom { padding-bottom: 22.400000000000002px; } .b-164287357-content_width { width: 720px; } .b-164287357-background_color { background-color: #FFFFFF; } .b-164287357-heading_text_color { color: #2B3636; } .b-164287357-lecture_name_background_color { background-color: #F0F0F0; } .b-164287357-section_name_background_color { background-color: #E8E8E8; }</style> <div class="course-block block curriculum_v2 " id="block-164287357"> <style> @media screen and (min-width: 768px) { .b-164287357-top { padding-top: 40px; } .b-164287357-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164287357-section_name_background_color { background-color: #E8E8E8; } .block__curriculum__section__list__item.b-164287357-lecture_name_background_color { background-color: #F0F0F0; } </style> <div class='container bl b-164287357-top b-164287357-bottom b-164287357-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164287357-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164287357-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="false" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Intro to narrative design [55 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/42498633' data-ss-event-type='button' data-ss-lecture-id='42498633' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/42498633' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pre-course survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398309' data-ss-event-type='button' data-ss-lecture-id='27398309' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398309' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Overview</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398310' data-ss-event-type='button' data-ss-lecture-id='27398310' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398310' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What to expect from this course</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/45162258' data-ss-event-type='button' data-ss-lecture-id='45162258' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/45162258' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54500429' data-ss-event-type='button' data-ss-lecture-id='54500429' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54500429' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/35881887' data-ss-event-type='button' data-ss-lecture-id='35881887' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/35881887' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753599' data-ss-event-type='button' data-ss-lecture-id='54753599' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753599' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Course instructor introduction</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398315' data-ss-event-type='button' data-ss-lecture-id='27398315' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398315' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Examples of narrative design in action</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753572' data-ss-event-type='button' data-ss-lecture-id='54753572' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753572' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Narrative design for B2C</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753591' data-ss-event-type='button' data-ss-lecture-id='54753591' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753591' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Case study: the power of data in B2C in narrative design</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398320' data-ss-event-type='button' data-ss-lecture-id='27398320' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398320' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The flywheel</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398323' data-ss-event-type='button' data-ss-lecture-id='27398323' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398323' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Drift's narrative design</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398328' data-ss-event-type='button' data-ss-lecture-id='27398328' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398328' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Building a foundation for narrative design</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398330' data-ss-event-type='button' data-ss-lecture-id='27398330' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398330' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The narrative design team</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/29942989' data-ss-event-type='button' data-ss-lecture-id='29942989' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/29942989' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #1</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54931191' data-ss-event-type='button' data-ss-lecture-id='54931191' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54931191' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="false" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Activity #1 [35 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398333' data-ss-event-type='button' data-ss-lecture-id='27398333' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398333' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pitching the process</span> <span class="block__curriculum__section__list__item__lecture-duration">(12:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/29951227' data-ss-event-type='button' data-ss-lecture-id='29951227' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/29951227' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Video pitch [example]</span> <span class="block__curriculum__section__list__item__lecture-duration">(24:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/29943679' data-ss-event-type='button' data-ss-lecture-id='29943679' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/29943679' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #2</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54931225' data-ss-event-type='button' data-ss-lecture-id='54931225' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54931225' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus footage [45 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/30152007' data-ss-event-type='button' data-ss-lecture-id='30152007' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/30152007' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Interview with Dave Gerhardt</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Designing a narrative [60 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398338' data-ss-event-type='button' data-ss-lecture-id='27398338' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398338' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Instructions for how to design a narrative</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:40)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398342' data-ss-event-type='button' data-ss-lecture-id='27398342' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398342' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The change</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:27)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398344' data-ss-event-type='button' data-ss-lecture-id='27398344' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398344' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The impact of that change on a specific audience</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:08)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398368' data-ss-event-type='button' data-ss-lecture-id='27398368' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398368' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How companies should adapt</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398371' data-ss-event-type='button' data-ss-lecture-id='27398371' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398371' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The challenge</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:13)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398375' data-ss-event-type='button' data-ss-lecture-id='27398375' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398375' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What you've built up</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753601' data-ss-event-type='button' data-ss-lecture-id='54753601' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753601' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Narrative design & Artificial Intelligence</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:38)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753642' data-ss-event-type='button' data-ss-lecture-id='54753642' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753642' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Getting it wrong</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:58)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753643' data-ss-event-type='button' data-ss-lecture-id='54753643' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753643' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Getting it right</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:06)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/55243861' data-ss-event-type='button' data-ss-lecture-id='55243861' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/55243861' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework: High stakes</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/29943747' data-ss-event-type='button' data-ss-lecture-id='29943747' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/29943747' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #3</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54931239' data-ss-event-type='button' data-ss-lecture-id='54931239' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54931239' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Activity #2 [15 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398384' data-ss-event-type='button' data-ss-lecture-id='27398384' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398384' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to use the narrative design deck</span> <span class="block__curriculum__section__list__item__lecture-duration">(15:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus footage [45 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/29952773' data-ss-event-type='button' data-ss-lecture-id='29952773' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/29952773' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Narrative design case study</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Rolling out and maintaining your narrative [50 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398402' data-ss-event-type='button' data-ss-lecture-id='27398402' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398402' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Becoming a world class narrative designer</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753669' data-ss-event-type='button' data-ss-lecture-id='54753669' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753669' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Securing buy-in</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:49)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398419' data-ss-event-type='button' data-ss-lecture-id='27398419' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398419' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Launching your narrative internally</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:32)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398425' data-ss-event-type='button' data-ss-lecture-id='27398425' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398425' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Launching your narrative externally</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398428' data-ss-event-type='button' data-ss-lecture-id='27398428' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398428' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Tying your narrative to a product launch</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:10)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/54753675' data-ss-event-type='button' data-ss-lecture-id='54753675' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/54753675' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Narrative design for more mature organizations</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398433' data-ss-event-type='button' data-ss-lecture-id='27398433' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398433' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Best practices</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/55243813' data-ss-event-type='button' data-ss-lecture-id='55243813' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/55243813' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework: Narrative design implementation brief</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27398442' data-ss-event-type='button' data-ss-lecture-id='27398442' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27398442' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Conclusion</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:39)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/29945871' data-ss-event-type='button' data-ss-lecture-id='29945871' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/29945871' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #4</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/37611408' data-ss-event-type='button' data-ss-lecture-id='37611408' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/37611408' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164287357-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1227547"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1227547' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/narrative-design-certified/lectures/27380820' data-ss-event-type='button' data-ss-lecture-id='27380820' data-ss-school-id='459083' data-ss-user-id='' href='/courses/narrative-design-certified/lectures/27380820' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164287357-lecture_name_background_color'> <a 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padding-bottom: 22.400000000000002px; } .b-164287358-text_color { color: #000000; } .b-164287358-content_width { max-width: 720px; } .b-164287358-background_color { background-color: #F5F5F5; } .b-164287358-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-team-rates " id="block-164287358"> <style> .block__text .b-164287358-text_color { color: #000000 } .block__text .b-164287358-content_width { width: 720px; } .block__text .b-164287358-heading_text_color h1, .block__text .b-164287358-heading_text_color h2, .block__text .b-164287358-heading_text_color h3, .block__text .b-164287358-heading_text_color h4, .block__text .b-164287358-heading_text_color h5, .block__text .b-164287358-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287358-top { padding-top: 40px; } .b-164287358-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287358-top b-164287358-bottom b-164287358-background_color'> <div class="block__text-wrapper b-164287358-content_width b-164287358-heading_text_color b-164287358-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Looking to learn as a team?</strong></h4><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak"></span></p><p class="ql-align-center"><span style="color:rgb(0, 0, 0);">If you're looking to get a team of three or more PMMs certified, then speak to Adam about team rates on </span><a href="/cdn-cgi/l/email-protection#7617100136061b1b171a1a1f171815135815191b" target="_blank" style="background-color:rgb(247, 247, 247);color:rgb(255, 92, 77);"><span class="__cf_email__" data-cfemail="19787f6e596974747875757078777a7c377a7674">[email protected]</span></a>.</p><p class="ql-align-center"><strong style="color:rgb(0, 0, 0);">P.s.</strong><span style="color:rgb(0, 0, 0);"> If you need help convincing your boss, </span><a href="https://www.productmarketingalliance.com/convince-the-boss-narrative-design-certified/" target="_blank" style="color:rgb(250, 93, 76);">we've done the hard part for you</a><span style="color:rgb(0, 0, 0);">.</span><br class="softbreak"></p> </div> </section> </div>   <style type='text/css'>.b-164287360-top { padding-top: 22.400000000000002px; } .b-164287360-bottom { padding-bottom: 22.400000000000002px; } .b-164287360-text_color { color: #36414D; } .b-164287360-content_width { max-width: 720px; } .b-164287360-background_color { background-color: #FFFFFF; } .b-164287360-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164287360"> <style> .block__text .b-164287360-text_color { color: #36414D } .block__text .b-164287360-content_width { width: 720px; } .block__text .b-164287360-heading_text_color h1, .block__text .b-164287360-heading_text_color h2, .block__text .b-164287360-heading_text_color h3, .block__text .b-164287360-heading_text_color h4, .block__text .b-164287360-heading_text_color h5, .block__text .b-164287360-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164287360-top { padding-top: 40px; } .b-164287360-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164287360-top b-164287360-bottom b-164287360-background_color'> <div class="block__text-wrapper b-164287360-content_width b-164287360-heading_text_color b-164287360-text_color" data-target="block.data.body"> <h4><strong style="color:rgb(0, 0, 0);">FAQs.</strong></h4><p><strong style="color:rgb(0, 0, 0);">Q: Who’s this course for?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> Quite literally (almost) anyone. Whether you’re a startup founder trying to secure funding, a Product Marketing Director looking to transform your company's positioning, or an individual contributor PMM who just wants to blow away marketing leadership with your storytelling skills, this course will give you the most cutting edge approach to storytelling and positioning available today. </span></p><p><strong style="color:rgb(0, 0, 0);">Q: How does the course work?</strong></p><p><strong style="color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Narrative Design Certified!</span></p><p><strong style="color:rgb(0, 0, 0);">Q: How long will the course take to complete?</strong></p><p><strong style="color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">The course content, activities, and exams will take approximately 3 hours to complete.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: What happens if I don’t pass the exams?</strong></p><p><strong style="color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">If you fail first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: How long will I have access to the course content for?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> For life! One, one-off payment gives you unlimited to allll the course’s content forevermore. </span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164287361-top { padding-top: 22.400000000000002px; } .b-164287361-bottom { padding-bottom: 22.400000000000002px; } .b-164287361-card_style { --card_style: grid; } .b-164287361-gutter_width { --gutter-width: 24px; } .b-164287361-content_width { max-width: 960px; } .b-164287361-heading_color { color: #000000; } .b-164287361-background_color { background-color: #FFFFFF; } .b-164287361-card_border_color { border-color: #000000; } .b-164287361-card_border_width { border-width: 0px; } .b-164287361-card_border_radius { border-radius: initial; } .b-164287361-card_text_alignment { text-align: center; } .b-164287361-button_border_radius { border-radius: 5px; } .b-164287361-card_background_color { background-color: #ffffff; }</style> <div class="course-block block featured_products " id="block-164287361"> <style> .block__featured-products__heading_text.b-164287361-heading_color { color: #000000; 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Become a leader. Get Leadership Certified."> Supercharge your career. Become a leader. Get Leadership Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/BSjmXuTeSDuKWDjYTz42" alt="PMA | Leadership Certified" /> <p class="featured-product-card__author__name" title="PMA | Leadership Certified"> PMA | Leadership Certified </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1315827" data-featured-product-id="1315827"> % </span> COMPLETE </div>  <p data-include-vat-price=3197887 class="featured-product-card__meta__item featured-product-card__price"> $1,499 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="945757" class="featured-product-card card-style-grid block__column b-164287361-card_background_color b-164287361-card_border_color b-164287361-card_border_width b-164287361-card_border_radius b-164287361-card_text_alignment"> <a href="/p/product-marketing-certified-core-live-online">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/xuy3fuepQQStg5fnXi51" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Core: live & online | Part-time"> Product Marketing Core: live & online | Part-time </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-945757" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Get certified. Grow your skills. All with virtual classmates and your very own PMM instructor."> Get certified. Grow your skills. All with virtual classmates and your very own PMM instructor. </h4> <div class="featured-product-card__meta">  <p class="featured-product-card__meta__item featured-product-card__bundle"> 1 Course Bundle </p>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-945757" data-featured-product-id="945757"> % </span> COMPLETE </div>  <p data-include-vat-price=5093915 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1484014" class="featured-product-card card-style-grid block__column b-164287361-card_background_color b-164287361-card_border_color b-164287361-card_border_width b-164287361-card_border_radius b-164287361-card_text_alignment"> <a href="/p/storytelling-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/aSAK9slJTHaPcSURIf0k" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Storytelling Certified | Masters"> Storytelling Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1484014" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Understand the science behind telling a story that sells. 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Get Persona Certified."> Take your personas to the next level. Get Persona Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/HyaxGgH8RoC3lIUiz6Z3" alt="PMA | Persona certified" /> <p class="featured-product-card__author__name" title="PMA | Persona certified"> PMA | Persona certified </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1283403" data-featured-product-id="1283403"> % </span> COMPLETE </div>  <p data-include-vat-price=3551123 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1173151" class="featured-product-card card-style-grid block__column b-164287361-card_background_color b-164287361-card_border_color b-164287361-card_border_width b-164287361-card_border_radius b-164287361-card_text_alignment"> <a href="/p/pmm-hired">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/ICiM33TzTee6KRcBe0Ro" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="PMM Hired | Lifetime access"> PMM Hired | Lifetime access </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1173151" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Everything you need to climb the product marketing career ladder."> Everything you need to climb the product marketing career ladder. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/8gsIOPMaR82wwL0Tmtzw" alt="PMA | PMM Hired" /> <p class="featured-product-card__author__name" title="PMA | PMM Hired"> PMA | PMM Hired </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1173151" data-featured-product-id="1173151"> % </span> COMPLETE </div>  <p data-include-vat-price=2614258 class="featured-product-card__meta__item featured-product-card__price"> $250 </p> </div> </div> </a> </div> </div> <div class="block__featured-products__button"> <a href="/courses"> <button class="base-button b-164287361-button_border_radius"> View All Products </button> </a> </div> </section> </div> </div> </main> <style id="footerStyles"> :root { --footer_width: 960px; 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