Mark Smith's Analyst Perspectives

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class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Stephen Hurrell</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a></strong><br><br><br></p></div> <span id="hs_cos_wrapper_dnd_area-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://marksmith.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_Structured_data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="body-container-wrapper"> <div class="blog-header background-image post_page_2" data-bg-color="secondary" style=" background-size:cover; background-position:50%; background-repeat:no-repeat; background-image:url(https://marksmith.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Digital_Business_Expertise_Image_AdobeStock_288623293_1200px.jpg); ">  <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section"> <img class="analyst-header-photo" src="https://marksmith.isg-research.net/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png" style="padding: 10px; "> <br> <h1 class="analyst-header-title">Mark Smith's Analyst Perspectives</h1>  </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div>  <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/2024-market-agenda-innovation-in-ai-and-digital-modernization">2024 Market Agenda: Innovation in AI and Digital Modernization</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">23 January 2024 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=200&name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=100&name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=200&name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=300&name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=400&name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=500&name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=600&name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Ventana Research has announced its market agenda for 2024, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology industry. Our research and insights are backed by our expertise and independence, and we do not share our Market Agenda or our market research, including analyst and market perspectives, with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the...</p> </div> <a href="https://marksmith.isg-research.net/2024-market-agenda-innovation-in-ai-and-digital-modernization"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://marksmith.isg-research.net/topic/digital-technology">Digital Technology</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/ai">AI</a>, <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/analytics-data">Analytics & Data</a>, <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/product-experience-management-value-index-classifies-and-rates-vendors">Product Experience Management Value Index Classifies and Rates Vendors</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">14 March 2023 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=200&name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=100&name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=200&name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=300&name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=400&name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=500&name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=600&name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The </span><a href="https://www.ventanaresearch.com/value_index/marketing/product_experience_management_2023"><span data-contrast="none">Ventana Research Value Index: Product Experience Management 2023</span></a><span data-contrast="auto"> is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to vendors supporting the...</span></p> </div> <a href="https://marksmith.isg-research.net/product-experience-management-value-index-classifies-and-rates-vendors"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/product-experience-management-requires-next-gen-digital-technology">Product Experience Management Requires Next-Gen Digital Technology</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">10 March 2023 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png?width=200&name=Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png?width=100&name=Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png?width=200&name=Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png?width=300&name=Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png?width=400&name=Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png?width=500&name=Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png?width=600&name=Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software market is quite mature and products from any of the vendors we assess could be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the...</span></p> </div> <a href="https://marksmith.isg-research.net/product-experience-management-requires-next-gen-digital-technology"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/product-experience-management-market-requires-digital-and-processes-excellence">Product Experience Management Market Requires Digital and Processes Excellence</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">09 March 2023 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png?width=200&name=Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png?width=100&name=Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png?width=200&name=Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png?width=300&name=Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png?width=400&name=Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png?width=500&name=Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png?width=600&name=Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span style="color: #797979;">Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software (PIM) market is quite mature and products from any of the vendors we assessed can be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the...</span></p> </div> <a href="https://marksmith.isg-research.net/product-experience-management-market-requires-digital-and-processes-excellence"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/2023-market-agenda-digitalization-evolves-for-business-revitalization">2023 Market Agenda: Digitalization Evolves for Business Revitalization</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">06 January 2023 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png?width=200&name=2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png?width=100&name=2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png?width=200&name=2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png?width=300&name=2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png?width=400&name=2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png?width=500&name=2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png?width=600&name=2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p style="font-size: 18px;">Ventana Research has announced its market agenda for 2023, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology market. Our research and insights are backed by our expertise and independence, as we do not share our Market Agenda or our market research – including analyst and market perspectives – with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the...</p> </div> <a href="https://marksmith.isg-research.net/2023-market-agenda-digitalization-evolves-for-business-revitalization"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://marksmith.isg-research.net/topic/analytics">Analytics</a>, <a href="https://marksmith.isg-research.net/topic/data">Data</a>, <a href="https://marksmith.isg-research.net/topic/digital-technology">Digital Technology</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/the-business-and-technology-trends-for-2023-and-beyond">The Business and Technology Trends for 2023 and Beyond</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">13 December 2022 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png?width=200&name=AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png?width=100&name=AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png?width=200&name=AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png?width=300&name=AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png?width=400&name=AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png?width=500&name=AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png?width=600&name=AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>The technology industry has established itself as a pivotal force in its ability to help organizations become more intelligent and automated. But doing so has required a journey of epic proportions for most organizations that have had to endure a transition of competencies and skills that was, in many places, transitioned to consulting firms who were hired appropriately to manage changes. Unfortunately, this step led, in many cases, to an extended focus on digital transformation rather than the...</p> </div> <a href="https://marksmith.isg-research.net/the-business-and-technology-trends-for-2023-and-beyond"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://marksmith.isg-research.net/topic/analytics">Analytics</a>, <a href="https://marksmith.isg-research.net/topic/data">Data</a>, <a href="https://marksmith.isg-research.net/topic/digital-technology">Digital Technology</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/2022-market-agenda-digital-business-enables-organizational-resilience">2022 Market Agenda: Digital Business Enables Organizational Resilience</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">24 January 2022 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png?width=200&name=AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png?width=100&name=AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png?width=200&name=AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png?width=300&name=AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png?width=400&name=AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png?width=500&name=AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png?width=600&name=AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market agenda or our research – including analyst and market perspectives or our Value Index – with any external party until it is published. We review and refine our market agenda throughout the year to ensure we offer the expertise and insights...</p> </div> <a href="https://marksmith.isg-research.net/2022-market-agenda-digital-business-enables-organizational-resilience"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://marksmith.isg-research.net/topic/analytics">Analytics</a>, <a href="https://marksmith.isg-research.net/topic/data">Data</a>, <a href="https://marksmith.isg-research.net/topic/digital-technology">Digital Technology</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue</a>, <a href="https://marksmith.isg-research.net/topic/market-agenda">Market Agenda</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/moovila-earns-digital-business-innovation-award-for-2021">Moovila Earns Digital Business Innovation Award for 2021</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">26 August 2021 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png?width=200&name=AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png?width=100&name=AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png?width=200&name=AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png?width=300&name=AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png?width=400&name=AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png?width=500&name=AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png?width=600&name=AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.</p> </div> <a href="https://marksmith.isg-research.net/moovila-earns-digital-business-innovation-award-for-2021"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/work-management">Work Management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/innovit-named-a-vendor-with-merit-in-the-2021-pim-value-index">Innovit Named a Vendor with Merit in the 2021 PIM Value Index</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">17 August 2021 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=200&name=AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=100&name=AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=200&name=AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=300&name=AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=400&name=AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=500&name=AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=600&name=AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>We are happy to share some insights about <a href="https://www.innovit.com/" style="text-decoration: none;">Innovit MDM</a> drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> <a href="https://marksmith.isg-research.net/innovit-named-a-vendor-with-merit-in-the-2021-pim-value-index"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/data-governance">Data Governance</a>, <a href="https://marksmith.isg-research.net/topic/data">Data</a>, <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://marksmith.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management</a>, <a href="https://marksmith.isg-research.net/topic/digital-commerce">Digital Commerce</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/enterprise-resource-planning">Enterprise Resource Planning</a>, <a href="https://marksmith.isg-research.net/topic/continuous-supply-chain">continuous supply chain</a>, <a href="https://marksmith.isg-research.net/topic/data-operations">data operations</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/viamedici-named-a-vendor-with-merit-in-the-2021-pim-value-index">Viamedici Named a Vendor with Merit in the 2021 PIM Value Index</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">13 August 2021 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=200&name=AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=100&name=AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=200&name=AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=300&name=AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=400&name=AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=500&name=AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png?width=600&name=AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>We are happy to share some insights about <a href="https://www.viamedici.com/en/products/epim/" style="text-decoration: none;">Viamedici EPIM</a> drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.</p> </div> <a href="https://marksmith.isg-research.net/viamedici-named-a-vendor-with-merit-in-the-2021-pim-value-index"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/data-governance">Data Governance</a>, <a href="https://marksmith.isg-research.net/topic/data">Data</a>, <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://marksmith.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management</a>, <a href="https://marksmith.isg-research.net/topic/digital-commerce">Digital Commerce</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/enterprise-resource-planning">Enterprise Resource Planning</a>, <a href="https://marksmith.isg-research.net/topic/continuous-supply-chain">continuous supply chain</a>, <a href="https://marksmith.isg-research.net/topic/office-of-sales">Office of Sales</a>, <a href="https://marksmith.isg-research.net/topic/data-operations">data operations</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); } }; // Category filters 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srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&name=Menninger.David%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&name=Menninger.David%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&name=Menninger.David%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&name=Menninger.David%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://jefforr.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png" alt="Jeff Orr" width="100" data-constrained="true" caption="false" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=50&name=Orr.Jeff.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=150&name=Orr.Jeff.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=200&name=Orr.Jeff.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=250&name=Orr.Jeff.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=300&name=Orr.Jeff.Circle.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Jeff Orr</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://keithdawson.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png" alt="Keith Dawson" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=50&name=Dawson.Keith%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&name=Dawson.Keith%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&name=Dawson.Keith%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&name=Dawson.Keith%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&name=Smith.Mark%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&name=Smith.Mark%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&name=Smith.Mark%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&name=Smith.Mark%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&name=Aslett.Matt%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&name=Aslett.Matt%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&name=Aslett.Matt%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=250&name=Aslett.Matt%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=300&name=Aslett.Matt%20Pic.Circle.png 300w"> <h5 class="analyst_name">Matt Aslett</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://matthewbrown.isg-research.net/"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png" alt="Matthew Brown" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=50&name=profile_vr_matthew_brown_circle_900x900.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=150&name=profile_vr_matthew_brown_circle_900x900.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=200&name=profile_vr_matthew_brown_circle_900x900.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=250&name=profile_vr_matthew_brown_circle_900x900.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=300&name=profile_vr_matthew_brown_circle_900x900.png 300w"> <h5 class="analyst_name">Matthew Brown</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png" alt="Robert Kugel" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=50&name=Kugel.Robert%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=150&name=Kugel.Robert%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=200&name=Kugel.Robert%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=250&name=Kugel.Robert%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=300&name=Kugel.Robert%20Pic.Circle.png 300w"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=50&name=Hurrell.Stephen%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=150&name=Hurrell.Stephen%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=200&name=Hurrell.Stephen%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=250&name=Hurrell.Stephen%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=300&name=Hurrell.Stephen%20Pic.Circle.png 300w"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> </div>   <div class="row-fluid">  <div style="text-align: center;"> <a href="https://blog.isg-research.net"> <img class="analyst_img" style="width: 100px;" 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style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-continuity">Business Continuity <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-digital-commerce">business digital commerce <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence <span class="filter-link-count" dir="ltr">(169)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence-3">business intelligence <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence-2">business intelligence <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-mobility">Business Mobility <span class="filter-link-count" dir="ltr">(106)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM) <span class="filter-link-count" dir="ltr">(235)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-planning">Business Planning <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-process-management">Business Process Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-technology">Business Technology <span class="filter-link-count" dir="ltr">(29)</span></a> </li> <li style="display:none;"> <a 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href="https://marksmith.isg-research.net/topic/learning">Learning <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/learning-management">Learning Management <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/learning-management-system">Learning Management System <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lease-and-tax-accounting">lease and tax accounting <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/linux">Linux <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lms">LMS <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/location-analytics">Location Analytics <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence <span class="filter-link-count" dir="ltr">(63)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lxp">LXP <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-data">Machine data <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning">Machine Learning <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning-and-cognitive-computing">Machine Learning and Cognitive Computing <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning-digital-technology">Machine Learning Digital Technology <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/manticore-technology">Manticore Technology <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mapr">MapR <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/market-agenda">Market Agenda <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/market-research">Market Research <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing">Marketing <span class="filter-link-count" dir="ltr">(64)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-automation">Marketing Automation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-performance-management">Marketing Performance Management <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-planning">Marketing Planning <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketo">Marketo <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marklogic">MarkLogic <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/master-data-management">Master Data Management <span class="filter-link-count" dir="ltr">(17)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mdm">MDM <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/merced-systems">Merced Systems <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mercer">Mercer <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/meridian-learning-learning-management-systems-lms-">Meridian, Learning, Learning Management Systems, L <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/metrics">Metrics <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microsoft">Microsoft <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microsoft-windows-phone">Microsoft Windows Phone <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microstrategy">MicroStrategy <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/middleware">Middleware <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile">Mobile <span class="filter-link-count" dir="ltr">(30)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-applications">Mobile Applications <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-computing">mobile computing <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-marketing">mobile marketing <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-technology">Mobile Technology <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobility">Mobility <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/modeling">Modeling <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/monarch">Monarch <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mulesoft">Mulesoft <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/na14">NA14 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/narrative-science">Narrative Science <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language">Natural Language <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language-processing">natural language processing <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netbase">NetBase <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netezza">Netezza <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netsuite">NetSuite <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/networking">Networking <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/newvoicemedia">NewVoicemedia <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nice-systems">NICE Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nosql">NoSQL <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-sales">Office of Sales <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/on24">On24 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/open-pages">Open Pages <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/opera-solutions">Opera Solutions <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence <span class="filter-link-count" dir="ltr">(71)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-management">Operational Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM) <span class="filter-link-count" dir="ltr">(227)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations">Operations <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain <span class="filter-link-count" dir="ltr">(50)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle">Oracle <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-cloud">Oracle Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-fusion-hcm">Oracle Fusion HCM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/order-management">Order Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/other">Other <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overall-operational-leadership">Overall Operational Leadership <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overtime-rule">Overtime Rule <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/panopticon">Panopticon <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pardot">Pardot <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/part-541">Part 541 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/partner-management">partner management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/paxata">Paxata <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-optimization">Payroll Optimization <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pentaho">Pentaho <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/people-analytics">People Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/peoplefluent">Peoplefluent <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance">Performance <span class="filter-link-count" dir="ltr">(21)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-analytics">Performance Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-management">Performance Management <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pervasive">Pervasive <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim">PIM <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim-product-information-management-sales-marketing">PIM, Product Information Management, Sales, Market <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pitney-bowes">Pitney Bowes <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pivotal-hd">Pivotal HD <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planning">Planning <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planview">Planview <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/plateau">Plateau <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/playbook">Playbook <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portfolio-management">Portfolio Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portrait-software">Portrait Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/potus">POTUS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/powercenter">PowerCenter <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive">Predictive <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-analytics">Predictive Analytics <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-planning">Predictive Planning <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/president-obama">President Obama <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pricing-and-promotion-management">Pricing and Promotion Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/process-mining">Process Mining <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-experience-management">product experience management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pxm">PXM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qlikview">QlikView <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/quotas">Quotas <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qvidian">Qvidian <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/r">R <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ransomware">Ransomware <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recruiting">Recruiting <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recurring-revenue">Recurring Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/reporting">Reporting <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/research">Research <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/retail-analytics">Retail Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue">Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue-performance">Revenue Performance <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revolution">Revolution <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rim">RIM <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk">Risk <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk-compliance-grc">Risk & Compliance (GRC) <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/riversand">Riversand <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/roambi">Roambi <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-automation">robotic automation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-finance">robotic finance <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-process-automation">Robotic Process Automation <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rypple">Rypple <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saas">SaaS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sab-miller">SAB Miller <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saba">Saba <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales">Sales <span class="filter-link-count" dir="ltr">(73)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-and-operations-planning">Sales and Operations Planning <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-cloud">Sales Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-coaching">Sales Coaching <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-commission">Sales Commission <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-compensation">Sales Compensation <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-effectiveness">Sales Effectiveness <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement">sales enablement <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement-and-execution">Sales Enablement and Execution <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-force-automation">Sales Force Automation <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-forecasting">Sales Forecasting <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-operations">Sales Operations <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance">Sales Performance <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management">Sales Performance Management <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM) <span class="filter-link-count" dir="ltr">(182)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning">Sales Planning <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning-and-analytics">Sales Planning and Analytics <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-sfa-spm-sales-performance-management-sales-c">Sales, SFA, SPM, Sales Performance Management, Sal <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/salescloud">SalesCloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/salesforce-com">Salesforce.com <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap">SAP <span class="filter-link-count" dir="ltr">(28)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-epm">SAP EPM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-hana">SAP HANA <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-lumira">SAP Lumira <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-netweaver">SAP NetWeaver <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sapphire">SAPPHIRE <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sas">SAS <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/savi">Savi <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/scribe-software">Scribe Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/search">Search <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/security">Security <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/service-supply-chain">Service & Supply Chain <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/service-cloud">Service Cloud <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sfa">SFA <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sfdc">SFDC <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/silverpop">SilverPop <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/simba">Simba <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smart-phones">Smart Phones <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smarter-analytics">Smarter Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smarter-workforce">Smarter Workforce <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/snaplogic">SnapLogic <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-business">Social Business <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-collaboration">Social Collaboration <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-crm">Social CRM <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-media">Social Media <span class="filter-link-count" dir="ltr">(119)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-media-intelligence">Social Media Intelligence <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-recognition">Social Recognition <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/socialtext">SocialText <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/softscape">Softscape <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/software-as-a-service">Software as a Service <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/spatial-data-quality">Spatial Data Quality <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/speech-analytics">Speech Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/splunk">Splunk <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/spm">SPM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sql-h">SQL-H <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sqlstream">SQLstream <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/stibo-systems">Stibo Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/strata-conference">Strata Conference <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/streaming-analytics">Streaming Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/subscription-management">Subscription Management <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/subscription-recurring-revenue-zuora">Subscription, Recurring Revenue, Zuora <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/successfactors">SuccessFactors <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sumo-logic">Sumo Logic <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sumtotal-systems">SumTotal Systems <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/supply-chain">Supply Chain <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM) <span class="filter-link-count" dir="ltr">(109)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability">Sustainability <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability-and-esg">Sustainability and ESG <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability-management">Sustainability Management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sybase">Sybase <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sybase-mobile-industry">Sybase. Mobile Industry <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/syncsort">Syncsort <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/synygy">Synygy <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tableau">Tableau <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tableau-software">Tableau Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tablets">Tablets <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tagetik">Tagetik <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talemetry">Talemetry <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talend">Talend <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talent-generation">Talent Generation <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talent-management">Talent Management <span class="filter-link-count" dir="ltr">(65)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/taleo">Taleo <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talx">TALX <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tamr">Tamr <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tcm">TCM <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology">Technology <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-innovation">Technology Innovation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-spending">Technology Spending <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-vendors">Technology Vendors <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/teradata">Teradata <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/teradata-aster">Teradata Aster <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/text-analytics">Text Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tez">Tez <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tidemark">Tidemark <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/time-attendance">Time & Attendance <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/total-compensation-management">Total Compensation Management <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tribehr">TribeHR <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/trifacta">Trifacta <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/twitter">Twitter <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/uda">UDA <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ukg">UKG <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/uncategorized">Uncategorized <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/unica">Unica <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/unified-communications">Unified Communications <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/upstream-works">Upstream Works <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/value-index">Value Index <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/varicent">Varicent <span 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{}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://marksmith.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "2024 Market Agenda: Innovation in AI and Digital Modernization", "mainEntityOfPage": "https://marksmith.isg-research.net/2024-market-agenda-innovation-in-ai-and-digital-modernization", "datePublished": "23/01/2024", "dateModified": "23/01/2024", "articleBody": "Ventana Research has announced its market agenda for 2024, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology industry. Our research and insights are backed by our expertise and independence, and we do not share our Market Agenda or our market research, including analyst and market perspectives, with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the expertise and insights enterprises rely on to better assess and navigate the direction of the technology industry. Our market agenda for 2024 has expanded dramatically to address the $800 billion software industry with new expertise and focus areas that complement ISG’s consulting, advisory and research needs in support of the firm’s client work with enterprises that influenced over $200 billion of technology spend in 2023. This market agenda spans 10 business and technology areas of expertise and 12 vertical industries. We have published over 800 market assertions to provide insights on the future of software across business and IT. A common theme throughout the agenda is the use of AI and advancements in generative AI to enhance compute potential and experiences for enterprises and those with whom they interact. The agenda brings forward a new area of software expertise in AI and focuses on platforms and tools coverage of Computer Vision, Deep Learning, Generative AI, Machine Learning Operations, Model Building and Large Language Models, and Natural Language. The market agenda also expands dramatically our coverage for CIO and IT with our digital technology expertise software coverage and research across DevOps and Platforms, Intelligent Automation, IT Service Management, ITOps and Observability. The unification of our analytics and data expertise areas has enabled us to extend our coverage to new topics such as Data Intelligence. We are also expanding Digital Business with new coverage and research into Digital Applications, Digital Intelligence and Digital Operations, and broadening our scope in Office of Finance with Order-to-Cash and Procure-to-Pay. The market agenda also highlights our expanded 2024 Buyers Guide market research. Our more than 75 topics and market reports will address new software categories as well as expand on existing ones across applications and software for IT and business. Ventana Research publicly posts its market agenda on its community with three months of continuous visibility. Membership to the community is free and open to anyone interested in viewing the firm’s market research and education. The Ventana Research community operates with transparency to help enterprises understand how they can utilize technology to meet their unique business requirements. We have made substantive advancements in each business and technology expertise and focus area to offer knowledge and insights to guide digital business enhancements. Here is a snapshot of the topics our subject matter experts will explore this year. Digital Business: A digital blueprint to assess and prioritize investment of resources and time is essential to determine how to best utilize automation and enabled intelligence technologies for an effective digital workplace. Our areas of focus in Digital Business include: Digital Applications, Digital Communications, Digital Intelligence, Digital Operations, Experience Management, Generative AI, Performance Management, Sustainability and ESG and Work Management. Our additional technological focus on Digital Communication, Digital Payments, Digital Security and Work Management guides decisions about software requirements for processes and the workforce. Enterprises need to further refine the enablement of digital business using software to ensure readiness, responsiveness and agility. Many enterprises continue to invest into digital transformation rather than prioritizing effective digitalization of the business, processes and workforce. Lacking sufficient time and resources, enterprises rarely go beyond traditional productivity improvements with collaboration and communication technologies. Now, with the advancements in AI, significant improvements are being made to expand the impact of software including the use of generative AI for more effective digital experiences. I assert that by 2027, one-half of enterprises will identify that the horrific user experiences in their existing software will bring focus to experience management and approaches that use GenAI as the primary method for interactions. Business and IT leaders who want to ensure that their enterprises succeed should learn about and engage software that can fundamentally maximize the value of their time and resources and advance processes and the workforce. AI: Responding to the need for effective analytics and the nature of operating in real time, our Analytics expertise area, led by the executive director of software research, David Menninger, helps enterprises that make a higher proportion of business decisions based on data gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Dave’s areas of focus include: Computer Vision, Deep Learning, Generative AI, Machine Learning Operations, Model Building and Large Language Models, and Natural Language. He asserts that through 2026, more than one-half of enterprises will realize their AI competencies and skills are insufficient and will require new investments to avoid being at a competitive disadvantage. The need for enterprises to operate smarter requires insights derived from analytics through process and technology. Enterprises of all sizes and industries are challenged to manage, govern and process an increasing torrent of data generated in many formats by a multitude of disparate sources, while at the same time increasing analytic agility and accelerating business decision-making through the use of discovery, machine learning, predictive analytics and visualization, and now generative AI. Doing so requires cultural and organizational change as well as the adoption of new technologies that enable approaches that increase the value derived from the accumulated data. Dave’s analyst perspectives provide more detail on our exploration of software overall and the use of AI methods and technologies. Look for our new Buyers Guide on AI where we advise enterprises on the potential of software investments. Analytics and Data: Responding to the necessity for business and the nature of operating in real time, our Analytics and Data expertise area, led by research director Matt Aslett, establishes a focus on the effective impact of analytics and data across the enterprise. Matt’s area of focus includes: AI and Machine Learning, Analytics, Data Intelligence, Data Operations, Data Platforms, and Streaming and Events. Enterprises that make a higher proportion of business decisions based on data stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Artificial intelligence and machine learning assists in using analytics and data in a more intelligent manner and delivers more impactful insights. Being responsive requires enterprises to operate in real time, using streaming analytics that originate from data and events flowing across networks as well as process mining. Analytics methods using augmented intelligence and natural language processing increase accessibility and engagement. Traditional use of analytics in business intelligence is still critical, and use of collaborative, embedded and mobile analytics can ensure availability within the applications and tools the workforce uses. Enterprises of all sizes and industries are challenged to manage, govern and process an increasing torrent of data generated in many formats by a multitude of disparate sources. Modern data intelligence and operations can support these data platforms. As Matt asserts, through 2026, analytics and data software providers will prioritize the delivery of automated code and query generation and conversion capabilities based on GenAI. Follow Matt’s analyst perspectives to monitor the evolution of analytics and data methods, along with Buyers Guides for all aspects of Analytics and Data including augmented, collaborative, embedded and mobile; DataOps including observability, orchestration and pipelines; and Data Intelligence covering governance, application integration, data integration, quality and MDM. Customer Experience: High-value interactions are necessary to engage — and satisfy — customers. Our research director Keith Dawson asserts that by 2027, most enterprises will provide personalized customer experiences using AI as part of a broad CX platform. To support this transition, we have augmented our Customer Experience focus to include Agent Management, Customer Experience Management, Field Service, Contact Center and Intelligent Self-Service, and Voice of the Customer. Under pressure from customer expectations, enterprises are prioritizing investments that automate and improve engagement across channels. In many cases, they are prioritizing systems that support agents as well as digital engagement with machine-based, virtual agents in a more intelligent, self-service approach. The necessity of strong customer experiences is clear. In response, the modernization of CRM to next-generation customer experience management platforms and applications are creating a unified approach to support interactions. Field service, traditionally handled within a business unit, is becoming a focal point of effective operations and the overall customer journey. Follow Keith’s analyst perspectives to monitor the evolution of data methods and technology, along with Buyers Guides in Contact Center Suites including contact center and agent management, and Customer Experience Management which includes knowledge management and journey management. Digital Technology: In the expertise of Digital Technology, we renovate our exploration into the digital technologies that are required by CIO and IT leaders in every enterprise. This expertise area is led by research director Jeff Orr, who examines the specific — and combinations of — software for IT that provide exponential value. Jeff asserts that through 2025, enterprise CIOs will rely on digital technologies to transform operations, enable cost optimization, drive business goals, boost efficiency and achieve strategic objectives. Digital technology helps enterprises gain intelligence and launch automation that ensures ongoing levels of effectiveness for the overall business and within specific processes. Our Digital Technology expertise includes nine focus areas: Business Continuity, Cloud Computing, DevOps and Platforms, Digital Security, Intelligent Automation, IoT and Edge Computing, IT Service Management, ITOps and Observability. Each of these software categories is advancing to generate more value for the business and addresses the technology needs of an enterprise. AI-infused software will be a critical part of Jeff’s focus to ensure that modernization of IT includes embracing the next generation of computing. Improving the digital effectiveness across processes in IT, enterprise to customers, partners and the overall supply chain has become a business imperative for 2024. Enhancements to the digital workflows of processes and activities can improve organizational readiness to support the objectives and intentions of everyone in the workforce. Optimizing the path forward in 2024 will require not only a heightened sense of purpose for the use of intelligent automation but also the observability of the enterprise to achieve expected benefits and governance of IT. Establishing a priority focus for digital technology investments will ensure appropriate reward for the time and resources dedicated and to include IoT and edge computing. Jeff’s experience and focus on digital security will bring new depth to help CISOs and CIOs ensure the level of protection that is expected. Follow Jeff’s analyst perspectives to monitor the revolution in IT and the use of digital methods and technology, along with Buyers Guides focusing on Cloud Computing platforms including hybrid, public and private; Development including applications development (AppDev) and development operations (DevOps); Digital Security including data protection, identity management, email and end point; Intelligent Automation including conversational, process mining and platforms; and IT including observability, operations and service management. Human Capital Management: In the expertise of Human Capital Management — which, as partner and head of software research, I currently lead — we are continuing our dedicated work and market research in the focus areas of Employee Experience, Learning Management, Payroll Management, Total Compensation Management and Workforce Management as well as the optimal use of Talent Management. Given the flexibility of hybrid and remote work or, in contrast, the return to work and frigidity of enterprises, workforce challenges are more focused on the opportunity to be employed than on the employee experience. Innovating talent development is essential, though enterprises have become rusty in this area. The focus on individual and career skill development is evolving rapidly to support digital learning and maximizing the potential of every worker. Meeting the demand for talent growth from recruiting and hiring to onboarding will require moving beyond antiquated CRM approaches to more effective candidate engagement to ensure organizational growth. A focus on worker and career development requires continued investment in coaching, mentoring and skills that align to performance management. But HCM can evolve the most with the use of AI designed for the employee experience. Human-like interfaces using generative AI are desperately needed in almost every enterprise. Maximizing the merits of HCM requires the use of people analytics and workforce planning to help decision-makers and managers, and to support diversity, equity and inclusion improvement. Keys to the success of these initiatives are an effective set of technological requirements and a structured software provider evaluation process to ensure the human capital management platform and applications meet the future requirements of the enterprise. We assert that by 2028, three-quarters of enterprises will abandon their existing recruitment processes as they determine that their antiquated methods and supporting CRM systems detract from gaining quality candidates for the workforce. Look to future Buyers Guides in Compensation Management; Learning Management including Learning Content and LXP; Payroll Management; Workforce Management including domestic and global; and HCM Suites including HRMS and talent management. Marketing: Performance-driven marketing requires a focus on outcomes and processes derived from analytics and data. To gain engagement across process, it is essential to have the competencies and skills to be digitally effective in every interaction. Advancing intelligence in marketing processes is not easy given the volume of available data and the skills required to utilize it. By 2028, one-quarter of CMOs will look to scrap their portfolio of marketing technologies for new digital platforms that can engage and interact more intelligently with visitors and customers. Research director Keith Dawson and I continue to lead the effort to advance the effectiveness of marketing organizations. Our Marketing expertise covers fundamental and advanced techniques in Digital Marketing and Intelligent Marketing for optimal engagement, but also how to use data more intelligently with Customer Data Platforms (CDP), and Product Experience Management using product information more effectively. Marketing Performance Management and effective scorecards for planning and analytics supports aligning resources and budgets to reach the desired objectives. We will continue our focus in Digital Experience Platforms which ensure information and interactions are updated across processes and systems, and add the use of AI with generative AI to provide modern human digital experiences that are mostly not available in today’s interfaces for website and commerce interactions. Assessment of software providers in Buyers Guides will span Digital Experience Suites including platform, digital asset management (DAM), and website with CMS; and Product Experience Management including customers, supply chain, intelligence and analytics, and platform. Office of Finance: Prioritizing the operating efficiency of processes can help finance teams achieve desired outcomes and ensure their readiness to respond to market changes and organizational requirements. Our well-established Office of Finance expertise covers focus areas of Business Planning, Consolidate and Close Management, Digital Finance, Enterprise Resource Planning and Continuous Accounting, as well as two new focus areas in Order-to-Cash and Procure-to-Pay. We established intercompany financial management as a discipline for digitizing accounting and reconciliation processes that intersect costs and activities across the enterprise and workforce, and have continued to educate on the merits of a data pantry that can meet the needs of finance and FP&A, along with the application of AI for advancing the automation and intelligence needed by every CFO. Our goal is to enable financial planning and analysis teams to use analytics and modeling to guide planning processes. My colleague Robert Kugel, executive director of business software research and leader for our Office of Finance expertise area, asserts that by 2027, a majority of finance and accounting departments will use GenAI to facilitate the creation of documents and communications to improve productivity. Follow Robert’s analyst perspectives on the Office of Finance technology landscape and Buyers Guides in Business Planning including financial, sales and operations, supply chain and workforce planning; Consolidate and Close; and Procure-to-Pay. Office of Revenue: My colleague Stephen Hurrell, research director in the Office of Revenue expertise area, examines the revenue processes and technology required for buying and selling products and services. Whether your enterprise has operations teams focused on commercial, revenue or sales, they need to be more efficient with processes and performance management. Managing revenue performance across channels and departments that support buyer and seller interactions requires sales and revenue performance management systems. The continued need to manage compensation and incentives related to quotas and territories is essential for every sales organization. The neglect of customer relationship management investments in the past decade continue to plague revenue efforts as outdated systems lack the ability to interact with advanced, intelligent applications. Stephen asserts that through 2026, more than one-half of enterprises, due to outdated CRM and SFA processes and system design, will be unable to deploy the latest AI technology to assist sales, partners and customer service, thus limiting revenue growth. Consumer expectations for interactions with goods and services has led to transformation of digital commerce technology that supports web and mobile interactions. Ideally, these systems deliver effective product experiences through dedicated product information and experience management systems that require AI and the application of generative AI to provide human-like digital experiences for consumers to customers. The growth of hybrid business models and mixed selling methods elevates the need for effective technology to support sales processes. The recurring billing and monetization aspects of digital and potentially physical services requires effective — and in most cases, dedicated — subscription management software that manages the experiences of subscribers and subscriptions. Selling experiences requires investment in sales engagement applications to ensure optimal interactions throughout the buyers’ journey. The impact of the revenue potential and resulting customer experience from third-party channels requires partner management software to support the indirect channel of revenue and ensure optimal operations and desired outcomes. This will be a continued focus for Office of Revenue. Follow Stephen’s analyst perspectives and Buyers Guides covering CRM including marketing, sales, revenue, commerce, partners, service and platform; Revenue Performance Management including revenue intelligence and analytics, sales performance management and sales compensation management; and Subscription Management including B2B, B2C and platform. Operations and Supply Chain: Our Operations and Supply Chain expertise is also led by Robert Kugel. Areas of focus include: Continuous Planning, Continuous Supply Chain and ERP, Product Information Management, Property Technology, Supplier Relationship Management and Sustainability Management. Robert asserts that by 2026, one-half of supply chain teams will adopt natural language processing as a component of improving digital experiences for business professionals who desire conversational methods of interaction. The advancement of AI and renovated automation and intelligence is critical for every supply chain and an essential improvement for efficiency in the accuracy and delivery of products. The digitization every enterprise requires to meet the demand for products and services is necessary, but focus on the outcomes and impact of processes is essential for resilience. This must be established through a continuous supply chain that operates with enterprise resource planning in a unified manner, supported through continuous planning to work toward mutual outcomes. At the core of the supply chain is the interconnected aspect of product life cycle management, contributing to product information management in support of product experiences across the enterprise and for customers, partners and suppliers. A continued investment in supplier relationship management addresses the pressure on sourcing, fulfillment, invoice reconciliation and payment terms — activities interconnected with finance teams and processes. The need to focus on assets with property technology is still a substantial opportunity to improve the tenant, landlord and owner relationship with applications designed to not just operate but optimize this tangible asset. A continued focus on sustainability management is part of our research into operations and supply chain, specifically where data and information related to operations and products needs to be part of the continuous processes of enterprises. Assessment of software providers in Buyers Guides will span ESG including operations and analytic and data; ERP including manufacturing and services; Product Experience Management including customers, supply chain, intelligence and analytics, and platform; and Supply Chain Management including Warehouse Management, Transportation Management and Logistics Management. Our work in 2023 found that enterprises remain bifurcated in digital transformation. Some enterprises are shifting from cloud computing to hybrid multi-cloud and distributed computing environments, while others use myriad cloud-computing strategies. Our belief is that enterprises are not aligning priorities and resources effectively to achieve business goals and perform essential digital modernization priorities. The lack of curiosity and technological competencies of business leaders contributes to misguided investments. Business and IT leaders must understand technology to ensure innovation, optimize productivity and enable digital experiences that impact everyone from customers to partners using AI and generative AI. At Ventana Research, we guide enterprises to digital effectiveness through our subject matter expertise, market research and industry experience with technology to achieve desired outcomes from current and future investments. Enjoy our overall market agenda for 2024 across 10 expertise areas and 12 vertical industries and the in-depth perspectives that facilitate the knowledge from our firm to utilize technology in the most effective manner. Subscribe to our Ventana Research community at no cost and stay up to date on our 2024 research efforts. Unlike other technology analyst firms, we provide our research and insights in mediums that are easy to consume but open to everyone to enable improvement. Check out our market expertise and focus areas and access educational resources available exclusively to members of our community. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Product Experience Management Value Index Classifies and Rates Vendors", "mainEntityOfPage": "https://marksmith.isg-research.net/product-experience-management-value-index-classifies-and-rates-vendors", "datePublished": "14/03/2023", "dateModified": "14/03/2023", "articleBody": "I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Experience Management 2023 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to vendors supporting the spectrum of product experience management and supporting product information management. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ TCO/ROI and Validation. This research-based index evaluates the full business and information technology value of product experience management software offerings. I encourage you to learn more about our Value Index and its effectiveness as a vendor selection and RFI/RFP tool. This Value Index research evaluates the following vendors that offer products for product experience management as we define it: Akeneo, Bluestone PIM, Contentserv, IBM, Informatica, inriver, insightsoftware, Oracle, Perfion, Pimcore, Precisely, Sales Layer, Salsify, Stibo Systems, Syndigo and Viamedici. Ten of these 16 suppliers responded positively to our requests for information and provided completed questionnaires and demonstrations to aid our analysis of their product experience management products. Along with briefings and information where provided, all online material that was generally available was used for the analysis. This report includes products generally available as of February 1st, 2023. The following vendors declined to participate or did not completely respond to our invitation: Contentserv, IBM, insightsoftware, Oracle, Precisely and Stibo Systems. To organizations considering products from these vendors, we recommend extra scrutiny as part of the software assessment because they did not make their technology available for the Value Index evaluation process. Unlike many IT analyst firms that rank vendors from an IT-only perspective or focus on a specific type of data technology, Ventana Research has designed the Value Index to provide a balanced perspective, rooted in an understanding of business drivers and needs. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve levels of efficiency and effectiveness needed to optimize marketing and commerce processes but also the operations and supply chain using product information. We urge organizations to do a thorough job of evaluating software for Product Experience Management offerings in this Value Index as both the results of our in-depth analysis of these vendors and as an evaluation methodology. The Value Index can be used to evaluate existing suppliers, plus provides evaluation criteria for new projects. Using it can shorten the cycle time for an RFP. The Value Index for Product Experience Management in 2023 finds Informatica first on the list, followed by Akeneo and Salsify. Companies that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation Value Index Leader. The Value Index leaders in Product Experience are: Informatica. Akeneo. Salsify. Leaders in Customer Experience are: Akeneo. Inriver. Informatica. Value Index Leaders across any of the seven categories are: Akeneo and Informatica, which both achieved this rating in all seven of the categories. Inriver, in four categories. Salsify, in two categories. Syndigo, in one category. The overall performance chart provides a visual representation of how vendors rate across product and customer experience. Vendors with products scoring higher in a weighted rating of the five product experience categories place farther to the right. The combination of ratings for the two customer experience categories determines their placement on the vertical axis. As a result, vendors that place closer to the upper-right are “exemplary” and rated higher than those closer to the lower-left and identified as vendors of “merit.” Vendors that excelled at customer experience over product experience have an “assurance” rating, and those excelling instead in product experience have an “innovative” rating. Note that close vendor scores should not be taken to imply that the packages evaluated are functionally identical or equally well-suited for use by every organization or process. Although there is a high degree of commonality in how organizations use software to support product experience management, there are many idiosyncrasies and differences that can make one vendor’s offering a better fit than another. After more than a decade of technological advances, all the products we evaluated are feature-rich, but not all the capabilities they offer are equally valuable to users. Moreover, the existence of too many capabilities may be a negative factor for an organization if it introduces unnecessary complexity. Nonetheless, an organization may decide that a larger number of options is a plus, especially if some of them match its established practices or better support a new initiative that is driving the purchase of new software. Features, functions and vendor assessments are not the only deciding factors. For example, an organization may face budget constraints such that the TCO evaluation can tip the scale to one vendor or another. This is where the Value Index methodology and appropriate weighting can be applied to determine the best fit of vendors and products to an organization’s specific needs. Our firm has made every effort to encompass in this Value Index the overall product and customer experience from our Product Experience Management blueprint, which we believe reflects what a well-crafted RFP should contain. Even so, there may be additional areas that affect which vendor and products best fit an organization’s particular requirements. Therefore, while this research is complete as it stands, utilizing it in your own organizational context is critical to ensure that products deliver the highest level of support for your projects. You can find more details in our community where you can access the Value Index Market Report at no cost and if you need assistance in assessing or evaluating software vendors for product experience management, our services are designed to help your efforts in an efficient manner. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Product Experience Management Requires Next-Gen Digital Technology", "mainEntityOfPage": "https://marksmith.isg-research.net/product-experience-management-requires-next-gen-digital-technology", "datePublished": "10/03/2023", "dateModified": "10/03/2023", "articleBody": "Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software market is quite mature and products from any of the vendors we assess could be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the requirements for experiences to external parties—from consumers to customers and from partners to suppliers—places new requirements on vendors to meet an expanded set of requirements for organizations and expectations. In most organizations, product information is spread across websites, applications, digital asset management systems, databases, spreadsheets and other systems, each of which can have its own approach to presenting the information, resulting in disparate product experiences. A related issue is the difficulty of exchanging, integrating and synchronizing product information across the diverse systems and services used directly by buyers, customers and business partners, typically outside of enterprise systems, and in cloud computing environments such as digital commerce, marketplaces and CRM systems. Slow and incomplete integration processes prevent organizations from easily gaining a single view of products for controlling and updating the information to enable a product experience that is consistent for employees, partners and customers. Every organization should start by assessing all short- and long-term efforts related to the product experience and any approaches already in place. No matter where an organization manages product information—whether from a dedicated approach such as an ERP or CRM system, or worse, from a tangle of spreadsheets—it must continuously improve the product experience. Furthermore, organizations that have not yet moved PXM to the cloud must make this an immediate priority. It is more difficult to readily access product information when it is managed on-premises, and this approach does not provide an acceptable level of resiliency for business continuity. It is essential to go beyond conventional wisdom. Applications in the cloud are basic steps in digital transformation, but that does not mean everything will be just fine. We have all witnessed the peril of this mindset. Many current approaches lack agility and require continuous improvements in processes and technology. Organizations should cultivate product information that encourages buyer and customer engagement, whether in the physical world or through digital systems like commerce and websites that present products, services and subscriptions, to bolster more interactive experiences. This requires more intelligent, streamlined and automated product information processes so responsible parties can focus on areas that need immediate improvement, be it velocity and volume of interest and sales, or outdated product information. The product information should include the price and promotional aspects that determine if the items will be purchased or subscribed to in any process or system. An organization’s investment in its products will always determine its success, and success is impossible without high-quality, seamless digital experiences. In fact, Ventana Research asserts that by 2025, one-half of organizations will realize digital experiences that are not intelligent or automated fail to meet the readiness requirements of organizations. Product success is about more than just merchandising and maintaining product information on a digital shelf, increasing levels of productivity, and sustaining those efforts in the best and worst of times, under pressure and over time. It is about increasing effectiveness in digital engagement and bringing new value to the process itself. Applications should do more than just enhance productivity in managing product information and provide insights into usage such as new product introduction (NPI) and end of life (EOL). The product experience unifies an organization’s efforts to not just maintain continuity but bring new value to digital merchandising and marketing efforts, helping exceed buyers and customers’ expectations. Optimizing the product experience is more than just a nicety. It is essential for every organization that looks to make the most of buyer and customer engagement and relationships. This effort is especially important when depending on digital commerce to sell products and services. Without an optimized product experience, an organization will not be able to elevate the customer experience. Many organizations have managed product information across an array of business applications, but few of these applications support a dedicated focus on optimizing the product experience across a range of business processes. The information for a quality product experience requires the right technology, which we currently do not find in the traditional ERP or CRM applications, or even in legacy PIM approaches or technologies designed for MDM. It is important that an organization make investments into supporting PXM that use an automated and intelligent approach to optimize priorities and resources, simplifying the execution of product-related tasks and activities to improve outcomes. The current movement in PXM technology can help enhance the digital and virtual elements of products and use a common platform that can author and support endeavors to optimize interactions with customers and buyers. Using the right technology creates opportunities for breakthrough growth that far exceed mere productivity improvements. Sustainable growth through effective product information is only possible when the organization is deliberate about the technology it uses to work collaboratively with customers, partners and suppliers. Organizations with a unified approach will find it easier to achieve organizational agility when blending digital communication and work platforms that can help increase the velocity of engaging in and executing product-related work. Organizations also should prioritize investments that enable more effective digital merchandising and price management. They need a view of not just one product but the digital shelf and should be able to virtualize products from packaging to specifications for buyers and customers. Simply posting an image and description was possible a decade ago, but that lacks an actual product experience. In cases where the product is equipment, extended reality (XR) technology can virtualize and augment the product experience, significantly enhancing buyer and customer engagement and often answering their questions without losing valuable time on a phone call or chat with a customer service agent. Embracing methods that use mobile devices to virtualize products in context, whether in a facility or a living room, can further enhance the product experience, thus increasing likelihood of a purchase. Organizations can better determine sentiment about the product experience by collecting feedback from customers and related parties at the time of purchase or when the product is used. If an organization is unable to capture and monitor interactions and online feedback from all relevant parties then it is probably missing the insights required to effectively improve the product experience. Continuous feedback can help increase productivity and, more importantly, the effectiveness of the organization. Additionally, sharing feedback digitally through product reviews can establish confidence with buyers and customers. Organizations should seek to establish or expand a Voice of the Product (VoP) program with a set of processes and technology that uses customer feedback and sentiment along with analytics and machine learning (ML) to gain insights. Organizations must not neglect digital investments in the product experience, especially if that experience has not previously been a focal point of executive leadership or a team involved with product processes, whether marketing, selling or servicing. A superior product experience demands technology that supports processes to improve productivity and the overall digital effectiveness of product information. Leadership that invests in managing products, including services and subscriptions, can have a profound impact on buyer and customer engagement and an organization’s ability to reach expected revenue and financial performance. Continuous improvement is a shared responsibility across business and IT leadership, and impossible to do without PXM designed to optimize the product experience. Antiquated methods such as spreadsheets, databases and other tools or methods inside of ERP, CRM or digital commerce are not always designed for a modern digital product experience. And old approaches can decrease productivity, diminish accountability and increase risk. It is critical that organizations, especially in times of duress, use business continuity as a driver to improve planning for—and the intelligent use of—PXM and related communications and work, and thus should examine their investments in technologies. The use of digital technologies to reinvent the product experience from the outside in and from the inside out requires the right lens that supports business continuity rather than distracts from it. Organizations should optimize underlying product processes and technology not just for internal use, but for buyers and customers, suppliers and partners as well. This can have an immediate impact on top- and bottom-line results and reflects the priority an organization places on product experience. Organizations should ensure that existing and future PXM technology investments are designed for effective engagement and a fantastic product experience, not just for automation and efficiency. Organizations need only to look at how they manage prices and the related promotions for revenue management as an example. The product experience is much more than just the physical usage of a product, the digital usage of a subscription or the user experience (UX) of software. An organization with an effective approach to digitally secure and open communications, along with the right tools for PXM and leadership committed to delivering an optimal product experience, is built to last. Ventana Research believes a methodical approach is essential to maximize competitiveness. To improve the performance of your organization’s people, process, information and technology components, it is critical to select the right vendor and product. Our research analysis placed fewer than 1 in 7 organizations (15%) at the highest Innovative level of performance in their use of PXM. However, a caution is appropriate here—technology updates alone are not enough to improve the use of PXM in an organization. Doing so requires applying a balanced set of upgrades that include efforts to improve processes and information as well. The research finds that such improvements are not only necessary but desired, as fewer than one-third (32%) of organizations are satisfied with their PXM processes and even less are satisfied (15%) with underlying PIM efforts. The goal of PXM is to establish a reliable single source of product information that can be shared across channels. Getting it right is not easy; almost one-half (46%) of organizations have more than five sources of product information that they must integrate and manage efficiently. More than one-half (59%) of the organizations participating in our Benchmark Research acknowledged that standardizing product information requires significant or substantial effort, and less than one-quarter (22%) said they completely trust their product information. In their efforts to produce a reliable product record, most organizations use laborious, time-consuming methods: 23% develop custom code and 27% rely on manual effort. Almost one-half (48%) of all organizations still depend heavily on spreadsheets and a little less (41%) use them moderately to create their product records. And nearly all spreadsheet users (94%) find major or minor errors in their records. Processes and tools are available that can automate much of this work. If properly deployed, PXM systems can synchronize all attributes and definitions used in the identification, description, sales and fulfillment of products across all channels that customers, suppliers, trading partners and workers use. Organizations must effectively manage and improve product information outside their channels and systems to ensure accuracy and consistency across the entire enterprise’s efforts. This approach enables organizations to better align their products to their specific activities and processes, but it requires applications that allow an organization to manage product information to an effective digital experience. The benefits of using dedicated PXM technology can be significant. More than one-half (55%) of organizations said it can help eliminate data errors, gain a competitive advantage and improve the customer experience through consistent product information. And if addressed effectively, the improvement can ensure an organization can achieve satisfaction in product experiences as only one-third (32%) do today. You can find more details in our community where you can access the Value Index Market Report at no cost and if you need assistance in assessing or evaluating software vendors for product experience management, our services are designed to help your efforts in an efficient manner. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Product_Experience_Management_Requires_Next-Gen_Digital_Technology.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Product Experience Management Market Requires Digital and Processes Excellence", "mainEntityOfPage": "https://marksmith.isg-research.net/product-experience-management-market-requires-digital-and-processes-excellence", "datePublished": "09/03/2023", "dateModified": "09/03/2023", "articleBody": "Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software (PIM) market is quite mature and products from any of the vendors we assessed can be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the requirements for experiences to a range of external parties including consumers, customers, partners and suppliers, places new requirements on vendors to meet an expanded set of needs for organizations and expectations. Products and services are the foundation of every organization, regardless of its industry or size. In a black-swan event demand for a product may spike or dip, and therefore it is of the essence that products receive the attention deserved from marketing, selling, servicing and enhancements with innovations. In challenging times, a “customer-first” mentality tends to take hold. This is not unreasonable, but in a rush to satisfy customers, business leaders too often forget that the product experience is key to satisfying customers and buyers. An organization’s agility and ability to invest adequate time and resources into products determines its sustainability, operational effectiveness and overall business health. Effective experience and technology investments in product experience management enable communication with customers and buyers to be impactful and interactive. Ventana Research defines PXM as the practice of using information; applications to effectively support product-related processes to meet the satisfaction and needs of any consumer, customer, partner and supplier across the front office; the customer and revenue areas of marketing, sales, commerce, customer and field service; and the supply chain of manufacturing and distribution. As organizations increase the number and diversity of products and services offered, they need to address limitations in the management and distribution of product information, including how related attributes and descriptive product content is managed. PXM is built on decades of evolutionary advancements of product information management (PIM) systems that have focused on the administration and standardization of product content and data for internal processes and applications. But not all PIM systems have evolved to support product experiences that can be consumed and provided across the demand and supply chain, though the needs of organizations necessitate those capabilities. Effectively evaluating PIM systems requires the ability to examine an expanded set of requirements that support PXM. At the same time, competitive pressures require that organizations be able to incorporate large amounts of new content — video and images, for example — quickly while ensuring that the information presented to customers is accurate, operational processes run uninterrupted and timely data is available for business analysis. In an environment in which consumers, suppliers and partners use multiple channels to get to product information — websites, kiosks, smartphones, tablets and others — it is essential that the organization always present complete, up-to-date product information to inspire interest and facilitate purchases. PXM and the applications and technology that enable it are designed to help organizations provide the best possible product information to their processes, departments and partners. To accomplish this, software must support multiple business roles, including product managers and marketers, operations and manufacturing teams, and suppliers and those in the supply chain. It must enable manufacturers, for example, to share product information with distributors as well as with direct retailers or digital commerce providers. The software used for PXM should be able to meet the direct needs of consumers and customers who interact with information within other applications or platforms or directly where product catalogs are shared from websites to marketplaces. Our Ventana Research Product Experience Management Benchmark Research finds that the majority of organizations (62%) deem product experiences to be very important. Effectively managed information is also essential to support a range of decision-making processes about products and services. Analytics applied to product information can yield a variety of metrics: where product information is missing, where it needs to be improved, what the product usage patterns are and the meaning of any feedback received. In the preparation of product information, analytics can help profile and improve the quality of data and associated attributes to determine where action must be taken. In more recent years, a more advanced application of analytics and machine learning (ML) has elevated the importance of what is referred to as product intelligence. PXM and PIM are not the same as master data management (MDM), although the two are sometimes confused. This misunderstanding can distract businesses from focusing on what they need in providing product experiences versus just managing a master set of product information for internal-focused processes. MDM technology can ensure a single definition of data across the enterprise and improve the quality and integration of data across information systems. PXM systems must have built-in MDM and provide or connect to the data integration and quality processes to ensure there is only one defined master record for any given product. But product information encompasses more than just the defined name, attributes and images of a product in a database. It also includes all related information, such as digital assets and documents needed for reference or compliance purposes. Organizations should take care to understand the differences between PXM and MDM as well as how they can complement each other to inform decisions. PXM is essential to enable business units to manage their product-related processes themselves, just as IT staff need broader MDM technology and integration tools to enable management of data throughout the enterprise. Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information. Our PXM Benchmark Research finds almost one-half (48%) of organizations have incompatible tools and 43% do not have a centralized information repository. These are situations that lead to wasted time and inefficiency in checking for errors and reconciling data across systems. To provide an effective product experience for buyers, consumers, customers and partners, as well as throughout the supply chain, organizations must deliver accurate, consistent and actionable product information. Doing this will enhance visibility into — and engagement with — product information and can help organizations increase revenue and satisfy customers. Moreover, it is impossible to deliver the best customer experience without a great product experience; in our benchmark research, over one-half of organizations (55%) cited improving the customer experience as a benefit they realized from PXM investments. Managing product information can be a difficult challenge across industries where organizations and the individuals within them frequently use different names, attributes, images and related information about products for the same purpose. Disparities often exist across departments. Additionally, organizations regularly add suppliers to their business networks and increase the number and variety of products they offer without utilizing already defined and agreed-upon product information. Over one-third of organizations indicate that today’s customers also expect to have a delightful product experience that provides information on their mobile devices, but commerce across sites and social media introduces challenges for a unified experience. These advances bring additional content and data into organizations’ information systems, as well as introduce new inconsistencies in how products and attributes are combined. Still, competitive pressures require that the information presented is not only up-to-date and accurate but engaging in its presentation — in other words, an effective product experience. Organizations need systems that enable intelligent processes to run continuously and uninterrupted, and that use ML and analytics to identify issues and opportunities to exploit the power of product information. Analytics can provide insight on the use of product information and where collaborative actions need to be taken for improvement. You can find more details in our community where you can access the Value Index Market Report at no cost and if you need assistance in assessing or evaluating software vendors for product experience management, our services are designed to help your efforts in an efficient manner. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Product_Experience_Management_Market_Requires_Digital_and_Processes_Excellence.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "2023 Market Agenda: Digitalization Evolves for Business Revitalization", "mainEntityOfPage": "https://marksmith.isg-research.net/2023-market-agenda-digitalization-evolves-for-business-revitalization", "datePublished": "06/01/2023", "dateModified": "06/01/2023", "articleBody": "Ventana Research has announced its market agenda for 2023, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology market. Our research and insights are backed by our expertise and independence, as we do not share our Market Agenda or our market research – including analyst and market perspectives – with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the expertise and insights organizations rely on to better assess and navigate the direction of the technology industry. This year’s Market Agenda advances the need for organizations to define a digitalization roadmap that embraces priorities for organizational resilience, workforce readiness and digital modernization. We’ve expanded research and insights in vertical industries to enhance our traditional portfolio of expertise and focused business and technology approach. This information is available to everyone in our open and accessible Ventana Research community. We’ve made substantive advancements in each business and technology expertise and focus area to offer knowledge and insights to guide digital business enhancements. Here’s a snapshot of the topics our subject matter experts will explore this year. Digital Business: A digital blueprint to assess and prioritize investment of resources and time is essential to determine how to best utilize technology for business efficacy and results. Our areas of focus in digital business including: Business Continuity, Governance and Risk, Experience Management and Performance Management as well as Sustainability and ESG (environmental, social and governance) need to set the strategy for business effectiveness. Our additional technological focus on Digital Communication, Digital Payments, Digital Security and Work Management guides decisions about software requirements for organizational processes and the workforce. Organizations need to further refine the integration of digital business and technology to ensure readiness and responsiveness capable of sustaining any “black swan” event that could disrupt normal operating conditions. Typically, organizations focus on incremental improvement or transformation rather than prioritizing effective digitalization of the business, processes and workforce. Lacking sufficient time and resources, organizations rarely go beyond digital transformation to enable the continuity and resilience required to ensure the organization is prepared for major disruptions such as we experienced during 2020 to 2021. I assert that through 2025, after concerted investment in digital transformation, two-thirds of organizations will require a new digital business and technology agenda to advance agility and competitiveness. Business leaders who want to ensure their organizations succeed should engage and learn about technologies that can fundamentally maximize the value of their time and resources and advance processes and the workforce. Analytics: Responding to the necessity for effective analytics and the nature of operating in real time, our Analytics expertise area — led by senior vice president and research director David Menninger — helps organizations use insights generated from data to increase business value and advance potential. Dave’s area of focus includes the following: AI & Machine Learning, Business Intelligence, Embedded Analytics, Natural Language Processing, Process Mining and Streaming Analytics. David’s market assertion is that by 2026, one-half of organizations will adopt an analytic operations approach similar to, and integrated with, data operations processes to enhance responsiveness and agility. Artificial intelligence and machine learning assists in using analytics in a more intelligent manner and delivers more impactful insights. Being responsive in any situation requires organizations to operate in real time, using streaming analytics that originate from data and events flowing across networks as well as process mining to ensure insights are aligned to the nature of the technology. Analytics methods using augmented intelligence and natural language processing increase accessibility and engagement. Traditional use of analytics in business intelligence is still critical, and embedded analytics can ensure availability within the applications and tools the workforce uses. David’s analyst perspectives provide more detail on our exploration of analytics methods and technologies. Customer Experience: High-value interactions are necessary to engage – and satisfy – customers. Our vice president and research director Keith Dawson asserts that through 2026, the establishment of CX application suites on a common platform will become the focal point of the effort to optimize customer and organizational engagement. To support this transition, we have augmented our Customer Experience focus to include Agent Management, Customer Experience Management, Field Service, Contact Center and Voice of the Customer, with a new focus on Intelligent Self-Service. Under pressure from customer expectations, organizations are forced to invest and improve processes, in many cases prioritizing systems that support agents as well as digital engagement with machine-based virtual agents in a more intelligent, self-service approach. As the importance of customer experiences grow, a new generation of customer experience management platforms and applications are creating a unified approach to support interactions across the customer journey. And field service, traditionally handled within a business unit, is becoming a focal point of effective operations and the overall customer journey. Follow Keith’s analyst perspectives to monitor the evolution of data methods and technology. Data: Our data expertise, led by vice president and research director Matt Aslett, is establishing a focus on the effective impact of data across any requirement of the organization. Matt’s area of focus includes the following: Analytic Data Platforms, Data Governance, Data Management, Data Operations, Operational Data Platforms and Streaming Data & Events. The fundamentals of data management ensure outcomes from processes are optimized through the application of analytics and insights. This effort is facilitated through the use of data operations that enable the science and engineering of data for any purpose. Data operations is also intertwined with data governance to ensure accurate utilization of data. Ensuring data can support any purpose requires technology used for analytic or operational data platforms, and operating in a hybrid computing environment, as investigated in our Value Index vendor and product research. As Matt asserts, by 2026, more than two-thirds of all data processes will use artificial intelligence and machine learning to accelerate the realization of value from data. In addition, real-time operation as data flows across the organization requires streaming data and events technology architected to meet business requirements. Follow Matt’s analyst perspectives to monitor the evolution of data methods and technology. Digital Technology: In the expertise of Digital Technology, we continue our exploration into the broad array of digital technologies required for any organization. This expertise area is led by senior vice president and research director David Menninger, who examines the specific – and combination of – technologies that provide exponential value. An example is the intersection of digital platforms, and Dave asserts that by 2026, more than one-half of organizations will have invested in newly formed digital platforms to unify collaborative and conversational technology, simplifying the work experience. Digital technology helps organizations gain intelligence and launch automation that ensures ongoing levels of effectiveness for the overall business and within specific processes. Our Digital Technology expertise includes nine focus areas: Analytics and Data, Artificial Intelligence and Machine Learning, Blockchain, Cloud Computing, Collaborative and Conversational Computing, the Internet of Things, Mobile Computing, Robotic Automation and Extended Reality. Each of these technology categories is advancing to generate more value for the business and technology needs of an organization. Improving the digital experience across the workforce as well as for customers, partners and the overall supply chain has become a business imperative for 2023. Enhancements to the digital workflows of processes and activities can improve organizational readiness to support the objectives and intentions of everyone in the workforce. Optimizing the path forward in 2023 will require a heightened sense of the purpose for the operation of digital technology as well as an understanding of expected outcomes for enabling business continuity and performance. Establishing a priority focus for digital technology investments will ensure appropriate rewards for the time and resources dedicated. Human Capital Management: In the expertise of Human Capital Management, led by vice president and research director, Quincy Valencia, we are continuing our dedicated work and market research in the focus areas of Employee Experience, Learning Management, Payroll Management, Total Compensation Management and Workforce Management as well as the optimal use of Talent Management. Given the workforce challenges of the past two years, organizations are focused on talent acquisition and managing worker expectations. Addressing the needs of the individual and their career requires a focus on skill development that supports the potential of every worker. Meeting the demand for talent growth ─ from recruiting and hiring to onboarding ─ will require more effective candidate engagement to ensure organizational growth. But a focus on worker and career development requires continued investment in coaching, mentoring and performance management. For organizations to maximize the merits of HCM requires the use of people analytics and workforce planning to help decision-makers and managers and support diversity, equity and inclusion improvement. Key to the success of these initiatives will be an effective set of technological requirements and a structured vendor evaluation process to ensure the human capital management platform and applications meet the future requirements of the organization. Vice president and research director Quincy Valencia asserts that by 2025, three-quarters of organizations will have identified use cases that specify HCM system requirements for optimum organizational agility. Follow Quincy Valencia and read her analyst perspectives on the HCM technology landscape. Marketing: Performance-driven marketing requires a focus on outcomes and processes derived from analytics and data. To gain engagement across every process, it is essential to have the competencies and skills to be digitally effective in every interaction. Advancing intelligence in marketing processes is not easy, given the volume of available data and the skills required to utilize it. Vice president and research director Keith Dawson and I continue to lead the effort to advance the effectiveness of marketing organizations. Our Marketing expertise covers fundamental and advanced techniques in Digital Marketing and Intelligent Marketing for optimal engagement, but also in how to use data more intelligently with Customer Data Platforms (CDP), and a focus to Product eXperience Management, using product information more effectively. Marketing Performance Management and effective scorecards for planning and analytics supports aligning resources and budgets to reach the desired objectives. In 2022, we advanced our focus in Digital Experience Platforms, which ensure information and interactions are updated across processes and systems. In 2023, a shift to focus on customer data platforms will require marketing teams to become better stewards of technology. Office of Finance: Prioritizing the operating efficiency of processes can help finance teams achieve desired outcomes and ensure their readiness to respond to market changes and organizational requirements. Our well-established Office of Finance expertise covers focus areas of Business Planning, Consolidate, Close and Report, Digital Finance, Enterprise Resource Planning and Continuous Accounting ─ as well as our work in Revenue, Lease and Tax Accounting ─ provide key insights for finance leaders. More detailed coverage for 2023 includes a focus on Consolidate, Close and Report, which is core to every finance organization, and the focus on Purchasing, Sourcing and Payments critical for managing costs and processes. We established intercompany financial management as a discipline for digitizing accounting and reconciliation processes that intersect costs and activities across the organization and workforce, and it will remain a focus for Office of Finance. Our goal is to enable financial planning and analysis teams to use analytics and modeling to guide planning processes. My colleague Robert Kugel, senior vice president and research director in the Office of Finance expertise area, asserts that by 2026, more than one-half of corporations required to comply with ESG reporting will centralize responsibility for preparing related reports and filings with FP&A professionals to achieve accuracy, control and efficiency objectives. Follow Robert Kugel and read his analyst perspectives on the HCM technology landscape. Office of Revenue: My colleague Stephen Hurrell, vice president and research director in the Office of Revenue expertise area, examines all revenue processes and technology required for buying and selling products and services. No matter if your organization has operations teams focused on commercial, revenue or sales, they need to be more efficient with processes and performance management. Managing revenue performance across channels and departments that support buyer and seller interactions requires sales and revenue performance management systems. The continued need to manage compensation and incentives related to quotas and territories is essential for every sales organization. The neglect of customer relationship management investments in the past decade continue to plague organizations’ revenue efforts as outdated systems lacks the ability to interact with advanced, intelligent applications. Stephen asserts that, through 2025, more than three-fifths of organizations will limit the effectiveness of revenue management with an incomplete view of a customer’s journey from lead, engagement, purchasing, onboarding, renewal and expansion. Consumer expectations for interactions with goods and services has led to transformation of digital commerce technology that supports web and mobile interactions. Ideally, these systems deliver effective product experiences addressed through dedicated product information and experience management systems. The growth of hybrid business models and mixed selling methods elevates the need for effective technology to support sales processes. The recurring billing and monetization aspects of digital and potentially physical services requires effective – and in most cases, dedicated – subscription management technology that manages the experiences of subscribers and subscriptions. Selling experiences require investment into sales engagement applications to ensure optimal interactions throughout the buyers’ journey. The impact of the revenue potential and resulting customer experience from third-party channels requires partner management software to support the indirect channel of revenue and ensure optimal operations and desired outcomes. This will be a continued focus for Office of Revenue and you can follow Stephen Hurrell and read his analyst perspectives. Operations and Supply Chain: Our Operations and Supply Chain expertise is also led by senior vice president Robert Kugel. area of focus includes the following: Continuous Planning Continuous Supply Chain & ERP, Product Information Management, Property Technology, Supplier Relationship Management and Sustainability Management. Robert asserts that, through 2025, supply and demand chain management in over one-half of organizations will remain inadequate to ensure resilience and business continuity, requiring aggressive digital innovation. The digitization every organization requires to meet the demand for products and services is necessary, but focus on the outcomes and impact of processes is essential for resilience. This must be established through a continuous supply chain that operates with enterprise resource planning in a unified manner, supported through continuous planning to work toward mutual outcomes. At the core of the supply chain is the interconnected aspect of product life cycle management, contributing to product information management in support of product experiences across the enterprise and for customers, partners and suppliers. A continued investment in supplier relationship management addresses the pressure on sourcing, fulfillment, invoice reconciliation and payment terms – activities that interconnect with finance teams and processes. The need to focus on assets with property technology is still a substantial opportunity to improve the tenant, landlord and owner relationship with applications designed to not just operate but optimize this tangible asset. A new focus in sustainability management is part of our research into operations and supply chain, specifically where data and information related to operations and products needs to be part of the continuous processes of an organization. Our work in 2022 found that organizations remain bifurcated in digital transformation. Some organizations are shifting from on-premises computing to cloud computing, while others use a myriad of cloud-computing strategies. Having moved beyond the pandemic, organizations recognize the need to be more resilient through “black swan” events, and realize the foundational importance of technology and overall digital business investments. Our belief is that organizations are not aligning priorities and resources effectively to achieve business goals and perform essential digital modernization priorities. The lack of curiosity and technological competencies of business leaders contributes to misguided investments. The requirement for business leaders to understand technology ensures the innovation and focus to optimize productivity and enable digital experiences that impact every worker and external parties from customers to partners. At Ventana Research, we guide organizations to digital effectiveness through our subject matter expertise, market research and industry experience with technology to achieve desired outcomes from current and future investments. Enjoy our overall market agenda for 2023 across 10 expertise areas and 12 vertical industries and the in-depth perspectives that facilitate the knowledge from our firm to utilize technology in the most effective manner. Subscribe to our Ventana Research community at no cost and stay up-to-date on our 2023 research efforts. Unlike other technology analyst firms, we provide our research and insights in mediums that are easy to consume but open to everyone to enable improvement. Check out our market expertise and focus areas, and access educational resources available exclusively to members of our community. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/2023%20Market%20Agenda%20Digitalization%20Evolves%20for%20Business%20Revitalization.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The Business and Technology Trends for 2023 and Beyond", "mainEntityOfPage": "https://marksmith.isg-research.net/the-business-and-technology-trends-for-2023-and-beyond", "datePublished": "13/12/2022", "dateModified": "13/12/2022", "articleBody": "The technology industry has established itself as a pivotal force in its ability to help organizations become more intelligent and automated. But doing so has required a journey of epic proportions for most organizations that have had to endure a transition of competencies and skills that was, in many places, transitioned to consulting firms who were hired appropriately to manage changes. Unfortunately, this step led, in many cases, to an extended focus on digital transformation rather than the necessary modernization of business processes and technology. Through 2024, after concerted investment into digital transformation, one-half of organizations will require a new digital business and technology agenda for organizational resilience. The challenge for organizations is that the considerable portfolio of technology investments available distracts from the potential of the digital transformation itself which is essential and must be the top priority. The measure for which is the effectiveness in using technology for optimal outcomes that is not always directly obvious. Through the modernization of applications and business processes, organizations have been able to define the differentiated experiences that optimize business results. In many cases, the expected efficiency is not possible with existing technology and requires a re-evaluation of the technology vendors being utilized. In 2025, one-quarter of organizations will remain digitally ineffective in achieving business priorities for customer-, product- and people-related processes. Through an examination of the business trends from the technology industry, organizations can more confidently move forward. Let’s examine the top business trends for 2023: Digitize Business Processes for Monetization and Resilience. The advancement, or establishment, of a digital business has introduced methods to modernize using digital technologies that enable the automation and workflow of business processes. The utilization of a digital platform designed to transfer responsibility of tasks from one individual to another can ensure the efficiency of business processes. Customer Experiences Require Leadership for Retention and Results. The path to maximize customer lifetime value requires a focus toward personalized experiences utilizing technology designed for engagement and interaction. The adoption of applications designed for customer engagement with live or virtual agents helps ensure issue resolution and customer satisfaction. Excellence in Financial and Operational Performance Requires Modernization. Generating timely financials necessitates applications in order to plan and close effectively, requiring finance teams to more assertively modernize their technology. The opportunity to use automation for repetitive processes and the consolidation of data can help ensure the most efficient means to obtain financial reporting for any set of requirements. Organizational Readiness Requires People Excellence in HCM Processes. Utilizing the workforce efficiently requires engagement for maximum productivity and thus necessitates a focus on technology to support the experiences and engagement of the life cycle of employment and interactions with HR. Innovation in use of HCM applications is providing new opportunities to ensure that the skills and value of teams and people are expertly utilized by ensuring workers and managers are most optimally aligned and share mutual goals for the relationship. Revenue Excellence Requires Technology Designed for Outcomes. Reaching targets from any revenue channel and/or department requires digital renovation with a focus on revenue operations and performance using applications that are fit for purpose. The utilization of technology designed for planning, optimization and revenue guides sales operations to reach goals and potential incentives. To address these five key business trends, organizations must evaluate digital technology that can establish a modern computing environment and is engaged to the business priorities. Emerging Digital Technologies Modernize Work and Processes. Advancing the organization’s potential requires the use of work management and digital communications designed for engagement across a hybrid workforce. Technology designed for defining and managing tasks to ensure execution can help assure proper utilization of resources. Use of Goals and Collaboration Govern Workforce Performance. Embracing the use of objectives and goals (OKR) technology with collaboration guides activity to outcomes by engaging workers in a direct manner. The re-introduction of the principles of performance management across an organization requires applications designed to meet the priorities of business. Analytics and Planning Platforms Required to Support ESG (Environmental Social and Governance) Efficiently. Utilizing modern, digital platforms for analytics and planning for sustainability decisions and goal setting will help ensure alignment to the sustainability and ESG efforts in any organization. To meet auditability of sustainability metrics, streamlining the complexity of data helps not only report on ESG but also plans for the improvement of an organization’s carbon footprint. Orchestration of Digital Processes Enable Workflow of Experiences. Ensuring optimal experiences for any party inside or outside of the organization requires machine learning (ML) to personalize digital interactions enabled by the automation of workflows and processes. Optimizing interactions between people and machines starts with analyzing data to gain knowledge about where opportunity for improvement exists and how issues can be resolved before they occur. Integrate Hybrid Cloud Computing to Streamline for Business Continuity. To properly unify the array of clouds for operations and insights requires the seamless integration of data and events. The discoverability and fabric of data should enable the ability to gain intelligence on the operations of technology and the business operations of the organization. These top business and technology trends for 2023 will help you set your compass as to where your organization should assess its efforts to adapt to the necessity of becoming a modern and digital business. Organizations should not rest but rather take direct control of the technology destiny for their business requirements and examine the means to streamline business processes across the array of cloud computing environments being utilized. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/AP_MS_The_Business_and_Technology_Trends_for_2023_and_Beyond.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "2022 Market Agenda: Digital Business Enables Organizational Resilience", "mainEntityOfPage": "https://marksmith.isg-research.net/2022-market-agenda-digital-business-enables-organizational-resilience", "datePublished": "24/01/2022", "dateModified": "24/01/2022", "articleBody": "Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market agenda or our research – including analyst and market perspectives or our Value Index – with any external party until it is published. We review and refine our market agenda throughout the year to ensure we offer the expertise and insights organizations rely on to better assess and navigate the direction of the technology industry. This year’s agenda advances the need to improve organizational resilience and workforce readiness through existing and new technology investments that strengthen business continuity and performance through digital effectiveness. We’ve expanded our focus to include new and refined research topics designed to enhance our traditional portfolio of expertise, available to everyone in our Ventana Research community. We’re advancing digital business, providing a blueprint for organizations to assess and prioritize investments of resources and time. Business continuity, experience management, governance and risk, performance management and sustainability management need to set the tone for successful integration of applications and technology. In addition, the focus on digital communications, digital payments, digital security and work management defines how the workforce should be equipped for a modern and more engaging experience. Lastly is digital transformation, an evolution we’ve witnessed over the past two decades. Organizations need to further refine the integration of digital business and technology to ensure the readiness and responsiveness capable of sustaining any “black swan” event that could disrupt normal operating conditions. Typically, executives focus on incremental improvement rather than substantive changes needed for effective digitalization of the organization and business processes. They lack sufficient time and resources to adapt digital transformation and enable the continuity and resilience required, leaving the organization unprepared for major disruptions such as we experienced during 2020. Our market assertion is that by 2025, two-thirds of organizations’ executive leadership teams will determine that the digital experiences used by their workforce are unacceptable and ascertain their investments are misappropriated. This can lead to the growth of dedicated leadership positions such as chief digital officer and chief innovation officer, working with their chief information officer and operational leadership peers to drive organizational agility and readiness. In addition to these new areas of focus, we’ve made substantive advancements in each business and technology expertise and focus area. Here’s a snapshot of the topics our subject matter experts will explore this year. Analytics: Responding to the necessity for effective analytics and the nature of operating in real-time, our Analytics expertise area — led by senior vice president and research director David Menninger — helps organizations advance business potential. David’s market assertion is that by 2024, one-third of organizations will adopt natural language processing as a component of improving digital experiences for business professionals who desire conversational methods by reading and talking. Wide adoption is gained by first implementing natural language processing to enable the range of interactions with analytics. But operating the organization in real-time requires streaming analytics as data and events flow across networks, and process mining to ensure insights are aligned to the nature of this technology. Traditional use of analytics in business intelligence is still critical, and embedded analytics can help ensure availability where the workforce operates. Most relevant is the application of artificial intelligence and machine learning to assist in the use of analytics in a more intelligent manner, delivering more impactful insights. David’s analyst perspectives provide more detail on our exploration of analytics technologies. Customer Experience: Experiences are a necessity to the engagement and relationship with customers, and our vice president and research director, Keith Dawson, asserts that by 2025, one-half of all customer interactions will be handled entirely by automated systems, with no human in the loop, helping minimize the cost impacts of increasing volume. To support this transition, we have augmented our Customer Experience focus to include Agent Management, Customer Experience Management, Field Service, Contact Center and Voice of the Customer, along with Customer Service and Support. Under pressure from customer expectations, organizations are forced to invest and improve processes, in many cases prioritizing systems that support agents as well as new digital engagement with machine-based virtual agents. As experiences with customers grow in importance, a new generation of platforms and applications are creating a unified approach to support interactions across the customer journey. And field service, traditionally handled within a business unit, is becoming a focal point of effective operations and the overall customer journey. Data: Our Data expertise, led by vice president and research director Matt Aslett, is establishing a focus on the effective impact of data across any requirement of the organization. The fundamentals of Data Management ensure outcomes from processes are optimized through the application of analytics and insights. This effort is facilitated through the use of Data Operations that ensure the science and engineering of data for any purpose. Data Operations is also intertwined with Data Governance to ensure accurate utilization of data. Establishing this commitment requires technology used for Analytic Data Platforms or Operational Data Platforms, and operating in a hybrid computing environment. As Matt asserts, through 2026 — and despite increased demand for hybrid operational and analytic processing — more than three-quarters of data platform use cases will have functional requirements that encourage the use of specialized analytic or operational data platforms. In addition, operating as data flows across the organization requires that Streaming Data and Events technology is architected to meet business requirements. Follow Matt’s analyst perspectives to monitor the evolution of data technology. Human Capital Management: In the expertise of Human Capital Management, we are continuing our dedicated work and market research in the focus areas of Employee Experience, Learning Management, Payroll Management, Total Compensation Management and Workforce Management as well as the optimal use of Talent Management. This year will be a significant year in managing expectations of the organization and the worker. We assert that by 2024, one-third of corporate human resource functions will formalize their “hybrid workplace” operating practices via company-facing advisory and consultative services designed to allow business areas and teams to thrive. Addressing the needs of the individual and their career requires a focus on skill development that can support the advancement of worker potential. Meeting the demand for talent growth ─ from recruiting and hiring to onboarding ─ will require more effective candidate engagement to ensure organizational growth. But once in an organization, worker career development requires continued investment in coaching, mentoring and performance management. For organizations to navigate the path of HCM requires the use of people analytics and workforce planning to help decision-makers and managers and support diversity, equity and inclusion improvement. Key to the success of these initiatives will be an effective set of technological requirements and a structured vendor evaluation process to ensure the human capital management platform and applications meet future requirements of the organization. I am leading this expertise area as we establish a new leader for our HCM efforts. Steve Goldberg is transitioning to an industry consultant, but you can still read his analyst perspectives on the HCM technology landscape. Marketing: There has never been a more challenging time for marketers, who need to be digitally effective at every interaction to gain engagement across every process. Vice president and research director Keith Dawson and I continue to lead the effort to advance the effectiveness of marketing organizations. Our Marketing expertise covers fundamental and advanced techniques in Conversational Marketing; Digital Marketing; Intelligent Marketing, designed for optimal engagement; and Product Information Management, focused on product experiences. We are advancing our work in Digital Experience Platforms, which ensure information and interactions are modernized across processes and systems. Keith asserts that by 2025, one-third of marketing organizations will rationalize technology portfolios towards a unified digital experience platform to streamline operations. Advancing the management of marketing is not easy with the processes and volume of data available, which is why the use of Marketing Performance Management can help with planning analytics that align the resources and budgets to reach the desired objectives. Office of Finance: Improving the resilience of finance processes can help organizations achieve desired outcomes and ensure readiness to respond to market changes. My colleague, Robert Kugel, senior vice president and research director in the Office of Finance expertise area, asserts that 9 in ten executives say their finance organization should be a strategic partner to their company, but by 2025 fewer than one-third will evolve into this role, limiting their company’s performance. Our well-established Office of Finance expertise in Business Planning, Enterprise Resource Planning, Continuous Accounting and Financial Performance Management ─ as well as our work in Revenue, Lease and Tax Accounting ─ provide key insights for finance leaders. Continued coverage for 2022 includes Profitability Management and Digital Finance, with an emphasis on the science of using analytics and modeling to guide profitability. We have established intercompany financial management as a discipline for digitizing accounting and reconciliation processes that intersect costs and activities across the organization and workforce. Operations and Supply Chain: Our Operations and Supply Chain expertise will expand in 2022 to further advance insights into digitization every organization can employ to increase resilience to meet the demand for products and services. This must be established through a Continuous Supply Chain that operates with Enterprise Resource Planning, supported through Continuous Planning to work towards mutual outcomes. At the core of the supply chain is the interconnected aspects of product life cycle management that contribute to Product Information Management for sharing across the enterprise and customers, partners and suppliers. Through 2024, supply/demand chain management in over one-half of organizations will remain inadequate to ensure resilience and business continuity, requiring aggressive digital innovation. A continued investment into Supplier Relationship Management addresses what has placed undue pressure on sourcing, fulfillment, invoice reconciliation and payment terms activities. There is also a need to optimize use of assets with Property Technology, targeting substantial opportunities to improve the tenant, landlord and owner relationship. Office of Revenue: My colleague, Stephen Hurrell, vice president and research director in the Office of Revenue expertise area, examines processes and technology for Revenue Management that support all channels and departments for buying and selling products and services. Stephen asserts by 2024, one-half of chief revenue officers will find their existing sales force automation technology inadequate to optimize territories and accounts to meet the quotas required to achieve maximum revenue potential. Managing the performance across channels and departments that support buyer and seller interactions requires Revenue Performance Management systems. The growth in consumer interactions for goods and services has led to transformation of Digital Commerce technology and platforms to support web and mobile interactions. In many cases, the recurring aspects of digital services has also led to dedicated Subscription Management technology that can manage the experiences of subscribers and subscriptions. Supporting the selling experience requires organizations to invest in Sales Engagement applications to ensure optimal interactions throughout the buyers’ journey. The impact of the revenue potential and resulting customer experience from third-party channels requires Partner Management software to support the indirect channel of revenue and ensure optimal operations and desired outcomes. Our work in 2021 found that organizations remain in transformation to optimize resilience and workforce readiness across all business processes to survive any “black swan” event, like the continuing pandemic. Our belief is that digital business requires technology and innovation necessary to ensure productivity and experiences are working together to deliver on the strategic objectives for every business. At Ventana Research, we guide organizations to digital effectiveness through our subject matter expertise, market research and industry experience with technology to achieve desired outcomes from current and future investments. Enjoy our market agenda for 2022 and the in-depth perspectives that facilitate the knowledge to utilize technology in the most effective manner. Subscribe to our Ventana Research community at no cost and stay up to date on our 2022 research efforts. Check out our market expertise and focus areas, and access educational resources available exclusively to members. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/AP_MS_2022%20Market%20Agenda_Digital%20Business%20Enables%20Organizational%20Resilience.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Moovila Earns Digital Business Innovation Award for 2021", "mainEntityOfPage": "https://marksmith.isg-research.net/moovila-earns-digital-business-innovation-award-for-2021", "datePublished": "26/08/2021", "dateModified": "26/08/2021", "articleBody": "The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has awarded Moovila its prestigious 2021 Digital Business Innovation Award. This award is given to the vendor that best exemplifies innovation and change in support of an organization’s need for business continuity, digital communications, digital security, digital transformation, experience management, governance and risk, performance management, sustainability management or work management. All finalists in the expertise areas of Digital Business were considered for this award. Organizations must have the agility and readiness to achieve performance goals and support continuous operations. We believe organizations should embrace digital business technology to increase effectiveness, maintain competitiveness and enable organizational resilience. Backed by an effective strategy, technology-enabled processes can guide business decisions, providing the confidence and trust to support operational priorities and desired results. Ventana Research selected Moovila for the 14th Annual Digital Business Innovation Award in recognition of its innovation in managing and executing work by any individual in any organization, including contractors, customers, partners and others critical to the interconnected aspects of work. Moovila monitors formal work accomplished through projects and portfolios as well as informal work assigned through tasks and activities, while helping ensure resources are available to complete the work assigned. Moovila’s Intelligent Project Control artificial intelligence software brings collaboration, efficiency and insight to project plans. Along with an AI virtual assistant called Carmen, Intelligent Project Control monitors resources, tasks and documents in a focus on work optimization and performance. A project debugger enables business and portfolio managers to identify issues before they happen to ensure optimal project execution. A scoring index provides a health indicator to highlight risk factors. This unique blend of digital innovation enables Moovila to help organizations effectively manage projects and support resources across the workforce and beyond — including customers and partners — via a common, secured platform. If you have not examined how Moovila can help your organization, it is well worth your time. If you are looking to more intelligently manage work — from the simple but essential tasks and activities of projects, onboarding customers and partners, executing upon distributed work, or coordinating and collaborating projects across enterprise boundaries — you should consider Moovila and the reasons it was selected as the Ventana Research Digital Business Innovation Award winner. Congratulations, Moovila, for your continued innovation. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/AP_MS_Moovila%20Earns%20Digital%20Business%20Innovation%20Award%20for%202021.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Innovit Named a Vendor with Merit in the 2021 PIM Value Index", "mainEntityOfPage": "https://marksmith.isg-research.net/innovit-named-a-vendor-with-merit-in-the-2021-pim-value-index", "datePublished": "17/08/2021", "dateModified": "17/08/2021", "articleBody": "We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. We published the Ventana Research Value Index: Product Information Management, the distillation of a year of market and product research efforts. To assess functionality, one of the components of Capability, we applied the Ventana Research Value Index methodology and blueprint, which links the personas and processes for PIM to an organization’s requirements. In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for PIM software. We evaluated Innovit MDM and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Vendor Validation and Total Cost of Ownership and Return on Investment). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our expertise and research. Innovit, a dedicated provider for master data management, has been steadily advancing its technology to meet the global requirements for PIM and MDM and its specialty in the healthcare industry. It was categorized as a Vendor with Merit and ranked 15th overall in the Value Index. Innovit performed its best in Capability. The vendor ranking in a highly competitive market should not discourage its product offering for organizations seeking an MDM-centric approach to PIM. Innovit’s product is exclusively focused on the technology and components that are required for master data management and syndication across an organization’s network of customers and suppliers. Its specialty of dedicated focus in MDM is appreciated by many global organizations, but the vendor should examine where it can further its whole product and the experience of its efforts. Innovit could improve in Reliability and Adaptability, its two lowest-performing categories, with more depth in its processing, performance and scalability, and focusing on how it can meet a growing need for integration of PIM across applications and processes. It could also provide more depth in TCO/ROI, providing the information required not just to build a business case, but to perform the benefit and cost analysis for a payback. This information should also be more easily found on its website. This assessment was based on Innovit MDM’s product information management applications available at end of April of 2021— release 5.9.2. Since the release of the Value Index, Innovit has entered into beta-testing for its 6.0 release, its next-generation microservices and serverless version that will enable more efficient cloud operations and digital experience of its products. Innovit also continues to invest in its healthcare specialization, supporting the regulations and for data syndication including: GDSN, GUDID, EUDAMED, China NMPA, South Korea IMDIS and for supporting medical product manufacturers. The role of PIM for every organization is to ensure the most accurate and engaging product information that supports customer, enterprise and product lifecycle requirements. Providing effective product information is the foundation to providing an engaging digital experience that meets the needs of marketing, commerce and the digital shelf. Organizations should make PIM and product experiences a priority for continuous process improvement, and perform an assessment of existing process and technological approaches, adopt best practices and ensure the effectiveness of product information being utilized for revenue, operations and supply chain processes. This research-based index is the most comprehensive assessment of the value of product information management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/AP_MS_Innovit%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Viamedici Named a Vendor with Merit in the 2021 PIM Value Index", "mainEntityOfPage": "https://marksmith.isg-research.net/viamedici-named-a-vendor-with-merit-in-the-2021-pim-value-index", "datePublished": "13/08/2021", "dateModified": "13/08/2021", "articleBody": "We are happy to share some insights about Viamedici EPIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. We published the Ventana Research Value Index: Product Information Management, the distillation of a year of market and product research efforts. To assess functionality, one of the components of Capability, we applied the Ventana Research Value Index methodology and blueprint, which links the personas and processes for PIM to an organization’s requirements. In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for PIM software. We evaluated Viamedici EPIM and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Vendor Validation and Total Cost of Ownership and Return on Investment). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our expertise and research. Viamedici is a European-based provider of PIM and software that supports the configuration of products during the buying to supply chain process, and what they refer to industrial PIM, along with they provide in mobile support and print requirements. It was categorized as a Vendor with Merit, ranking 14th overall in the Value Index. Viamedici performed its best in Capability. Viamedici EPIM provides the technological needs for PIM, despite not performing better in a highly competitive category. Our analysis has found it can support a broad range of requirements not always addressed in traditional PIM with its configurability in the buyers’ view of products, and also in its ability to meet the need for marketing catalogs of products. This configurability approach to PIM enables Viamedici to have more value to manufacturing industry where the configurability is more important to industrial requirements. Viamedici can significantly improve its customer experience and focus on TCO/ROI and Validation, where it can not only help buyers understand the cost and benefits in an investment, but also how it supports their needs in the customer journey and engagement with its products. It also needs to examine its platform and where it can improve Manageability and Reliability — as it was not as clear in the evaluations — as well as modernize the usability of its application for a wider range of personas that utilize PIM. This assessment was based on Viamedici EPIM’s product information management applications available at end of March of 2021 — Version 4.18 released on March 24, 2021. Since the release of the Value Index, Viamedici released Version 4.19 released on June 11, 2021 that provides improvement to management of products and operations with previews, monitoring, versioning and workflow, along with improvement to integration of data from CSV, XML and web services. Viamedici also announced a partnership with Ataccama, that specializes in data quality, data integration and master data management technology. The role of PIM for every organization is to ensure the most accurate and engaging product information that supports customer, enterprise and product lifecycle requirements. Providing effective product information is the foundation to providing an engaging digital experience that meets the needs of marketing, commerce and the digital shelf. Organizations should make PIM and product experiences a priority for continuous process improvement, and perform an assessment of existing process and technological approaches, adopt best practices and ensure the effectiveness of product information being utilized for revenue, operations and supply chain processes. This research-based index is the most comprehensive assessment of the value of product information management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/AP_MS_Viamedici%20Named%20a%20Vendor%20with%20Merit%20in%20the%202021%20PIM%20Value%20Index.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script>  <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: 'fa276fc9-9a16-4673-a644-1fcbedcc3c24', formInstanceId: '9474', pageId: '4167680152', region: 'na1', inlineMessage: "Thanks for subscribing!", rawInlineMessage: "Thanks for subscribing!", hsFormKey: "daadfc7672048786293dbe53796bbfa2", css: '', target: '#hs_form_target_module_1552944263900179', contentType: "listing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; 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Mark Smith's Analyst Perspectives | Marketing