Demand Generation Professionals

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We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a></strong><br><br><br></p></div> <span id="hs_cos_wrapper_module_1686074888634127_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://www.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882477962/marketplace/TransFunnel_Consulting/Minimal_Multipurpose/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> <div class="body-container-wrapper"> <div class="body-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_147376059467680507" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <div class="custom-banner" id="custom-top-banner" style="background-image: -moz-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_249826261-med.jpg?width=2000"); background-image: -webkit-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_249826261-med.jpg?width=2000"); background-image: -ms-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_249826261-med.jpg?width=2000"); background-image: linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url("https://www.isg-research.net/hubfs/Images/Shutterstock-images/AdobeStock_249826261-med.jpg?width=2000");"> <div class="custom-banner-content"> <div class="page-center"> <h1>Demand Generation</h1> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell custom-careers-row1 section-padding" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="12"> <span id="hs_cos_wrapper_module_1486761818616603" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_11942993809" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2><strong>Helping </strong><strong>Achieve Market and Career Success</strong></h2> <p>Changes in the market landscape over the last decade have created new challenges for Demand Generation professionals. Buying processes in the 1990s and early 2000s emphasized on-premises, IT-driven technology from a small selection of vendors.  But buyers today are business-driven and work with a growing number of requirements as they consider a more diverse set of providers. Achieving success as a Demand Generation professional today is harder than ever before.</p></div> <div id="hs_cos_wrapper_widget_1565909536950" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><h3></h3> <div class="row image-content-column col-md-12 clearfix"> <div class="col-md-4 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/IMS_White_No_BG-Thought_Leadership_Icon.svg" alt="IMS_White_No_BG-Thought_Leadership_Icon"> </span> <h4>Challenge #1: Relevance</h4> <div class="col-content"> <span> </span> </div> <a href="#anchor1"> <span class="fancy-btn">Learn More</span> </a> </div> </div> <div class="col-md-4 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/IMS_White_No_BG-Focus_Icon.svg" alt="IMS_White_No_BG-Focus_Icon"> </span> <h4>Challenge #2: Targeting</h4> <div class="col-content"> <span> </span> </div> <a href="#anchor2"> <span class="fancy-btn">Learn More</span> </a> </div> </div> <div class="col-md-4 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/noun_strategy_624993-White.svg" alt="noun_strategy_624993-White"> </span> <h4>Challenge #3: Strategy</h4> <div class="col-content"> <span> </span> </div> <a href="#anchor3"> <span class="fancy-btn">Learn More</span> </a> </div> </div> </div> </div> <div id="hs_cos_wrapper_widget_1565909549894" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><h3></h3> <div class="row image-content-column col-md-12 clearfix"> <div class="col-md-6 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/noun_Out%20Reach_54468-White.svg" alt="noun_Out Reach_54468-White"> </span> <h4>Challenge #4: Reach</h4> <div class="col-content"> <span> </span> </div> <a href="#anchor4"> <span class="fancy-btn">Learn More</span> </a> </div> </div> <div class="col-md-6 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/noun_Puzzle_895516-White.svg" alt="noun_Puzzle_895516-White"> </span> <h4>Challenge #5: Integration</h4> <div class="col-content"> <span> </span> </div> <a href="#anchor5"> <span class="fancy-btn">Learn More</span> </a> </div> </div> </div> </div></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1565813276125197" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="span12 stickySubMenu-wrapper" style="" data-widget-type="menu" data-x="0" data-w="12"> <div class="stickySubMenu"> <ul> <a href="#anchor1"><li class="stickySubMenu-item item-1"><span><span>Challenge #1</span></span></li></a> <a href="#anchor2"><li class="stickySubMenu-item item-2"><span><span>Challenge #2</span></span></li></a> <a href="#anchor3"><li class="stickySubMenu-item item-3"><span><span>Challenge #3</span></span></li></a> <a href="#anchor4"><li class="stickySubMenu-item item-4"><span><span>Challenge #4</span></span></li></a> <a href="#anchor5"><li class="stickySubMenu-item item-5"><span><span>Challenge #5</span></span></li></a> </ul> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div id="anchor1" class="span12 widget-span widget-type-cell custom-careers-row1 section-padding custom-home-row5" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-9 "> <div class="row-fluid "> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="5"> <span id="hs_cos_wrapper_module_1565033375608217" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_11942993810" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><img src="https://www.isg-research.net/hubfs/Website_Files/Icons/IMS_White_No_BG-Thought_Leadership_Icon.svg" alt="IMS_White_No_BG-Thought_Leadership_Icon" style="height: 200px;" height="200"></h2> <h2 style="text-align: center;"><span style="color: #ffffff;">Challenge #1: Relevance</span></h2> <blockquote> <p style="text-align: center;"><em><span style="color: #ffffff;">"I need content that reaches the relevant audience, with the right message, at the right time (personalization), AND use of all the data."</span></em></p> </blockquote></div></span> </div> <div class="span2 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="5" data-w="2"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1565908835627457" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1565908835627457_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p> </p> <p> </p> <p> </p> <p><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/Arrow-Right-White.svg" alt="Arrow-Right-White" width="75" style="width: 75px; color: #ffffff; display: block; margin-left: auto; margin-right: auto;"></p></span></div> </div> </div> </div> </div> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="7" data-w="5"> <span id="hs_cos_wrapper_module_1565908575826427" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1565908370554" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1565908370554_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><img src="https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Handshake-White.png?height=200&name=Handshake-White.png" alt="Handshake-White" style="height: 200px; display: block; margin: 0px auto;" height="200"></h2> <h2 style="text-align: center;"><span style="color: #ffffff;">How we help</span></h2> <p style="text-align: center;"><span style="color: #ffffff;">As a<strong> Virtual Dedicated Partner</strong>, we work with you to address your campaign and event needs.  We coordinate to deliver the right message and product for your audience, and our <strong>third-party validation </strong>adds strength to your claims.</span></p></span></div></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div id="anchor2" class="span12 widget-span widget-type-cell custom-careers-row1 section-padding" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="5"> <span id="hs_cos_wrapper_module_1565810896414104" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1565810896414105" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><span style="color: #ffffff;"><img src="https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/IMS-Blue-No-BG-Focus-Icon.png?width=200&name=IMS-Blue-No-BG-Focus-Icon.png" alt="IMS-Blue-No-BG-Focus-Icon" style="width: 200px;" width="200" srcset="https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/IMS-Blue-No-BG-Focus-Icon.png?width=100&name=IMS-Blue-No-BG-Focus-Icon.png 100w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/IMS-Blue-No-BG-Focus-Icon.png?width=200&name=IMS-Blue-No-BG-Focus-Icon.png 200w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/IMS-Blue-No-BG-Focus-Icon.png?width=300&name=IMS-Blue-No-BG-Focus-Icon.png 300w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/IMS-Blue-No-BG-Focus-Icon.png?width=400&name=IMS-Blue-No-BG-Focus-Icon.png 400w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/IMS-Blue-No-BG-Focus-Icon.png?width=500&name=IMS-Blue-No-BG-Focus-Icon.png 500w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/IMS-Blue-No-BG-Focus-Icon.png?width=600&name=IMS-Blue-No-BG-Focus-Icon.png 600w" sizes="(max-width: 200px) 100vw, 200px"></span></h2> <h2 style="text-align: center;">Challenge #2: Targeting</h2> <blockquote> <p style="text-align: center;"><em>"I need highly-qualified leads to pass to my sales teams, and we want to nurture those leads using Account Based Marketing (ABM)."</em></p> </blockquote></div></span> </div> <div class="span2 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="5" data-w="2"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1566344148984122" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1566344148984122_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p> </p> <p> </p> <p> </p> <p><img src="https://www.isg-research.net/hubfs/Website_Files/Icons/Arrow-Right-Orange.svg" alt="Arrow-Right-Orange" width="75" style="width: 75px; color: #ffffff; display: block; margin-left: auto; margin-right: auto;"></p></span></div> </div> </div> </div> </div> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="7" data-w="5"> <span id="hs_cos_wrapper_module_1566344045762108" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1566344903853" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1566344903853_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><img src="https://www.isg-research.net/hubfs/Website_Files/Icons/Checkbox-Blue.svg" alt="Checkbox-Blue" style="width: 200px; display: block; margin: 0px auto;" width="200"></h2> <h2 style="text-align: center;">How we help</h2> <p style="text-align: center;">Utilizing our decades of research and experience, we can help <strong>validate</strong> your marketing instincts. Together we identify and illuminate the pain points of your target audience, and then we help craft messaging that resonates.</p></span></div></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div id="anchor3" class="span12 widget-span widget-type-cell custom-careers-row1 section-padding custom-home-row5" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="5"> <span id="hs_cos_wrapper_module_156581089115090" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_156581089115091" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><span style="color: #ffffff;"><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/noun_strategy_624993-White.svg" alt="noun_strategy_624993-White" style="width: 200px;" width="200"></span></h2> <h2 style="text-align: center;"><span style="color: #ffffff;">Challenge #3: Strategy</span></h2> <blockquote> <p style="text-align: center;"><em><span style="color: #ffffff;">"I need to attribute actions and strategy to specific results and understand exactly how my efforts are impacting the bottom line."</span></em></p> </blockquote></div></span> </div> <div class="span2 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="5" data-w="2"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1566344135066117" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1566344135066117_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p> </p> <p> </p> <p> </p> <p><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/Arrow-Right-White.svg" alt="Arrow-Right-White" width="75" style="width: 75px; color: #ffffff; display: block; margin-left: auto; margin-right: auto;"></p></span></div> </div> </div> </div> </div> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="7" data-w="5"> <span id="hs_cos_wrapper_module_1566344059944110" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1566344913145" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1566344913145_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><img id="__hsnew" src="https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Magnifying-Glass-White.png?width=200&name=Magnifying-Glass-White.png" alt="Magnifying-Glass-White" style="height: 200px; display: block; margin: 0px auto; width: 200px;" width="200" srcset="https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Magnifying-Glass-White.png?width=100&name=Magnifying-Glass-White.png 100w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Magnifying-Glass-White.png?width=200&name=Magnifying-Glass-White.png 200w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Magnifying-Glass-White.png?width=300&name=Magnifying-Glass-White.png 300w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Magnifying-Glass-White.png?width=400&name=Magnifying-Glass-White.png 400w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Magnifying-Glass-White.png?width=500&name=Magnifying-Glass-White.png 500w, https://www.isg-research.net/hs-fs/hubfs/Website_Files/Icons/Magnifying-Glass-White.png?width=600&name=Magnifying-Glass-White.png 600w" sizes="(max-width: 200px) 100vw, 200px"></h2> <h2 style="text-align: center;"><span style="color: #ffffff;">How we help</span></h2> <p style="text-align: center;"><span style="color: #ffffff;"><span>Our analysts <strong>examine</strong> the market and your products, and will assist with messaging strategy.  We help find the best way to tell your story, elevate your brand and <strong>validate</strong> your claims.</span></span></p></span></div></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div id="anchor4" class="span12 widget-span widget-type-cell custom-careers-row1 section-padding" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="5"> <span id="hs_cos_wrapper_module_1565810934883136" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1565810934883137" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><span style="color: #ffffff;"><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/noun_Out%20Reach_54468-Blue.svg" alt="noun_Out Reach_54468-Blue" style="width: 200px;" width="200"></span></h2> <h2 style="text-align: center;">Challenge #4: Reach</h2> <p style="text-align: center;"><em>"I need reach and engagement in all my communication channels, in the formats that work best for those channels (website, social, PPC)."</em></p></div></span> </div> <div class="span2 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="5" data-w="2"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1566344124085116" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1566344124085116_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p> </p> <p> </p> <p> </p> <p><img src="https://www.isg-research.net/hubfs/Website_Files/Icons/Arrow-Right-Orange.svg" alt="Arrow-Right-Orange" width="75" style="width: 75px; color: #ffffff; display: block; margin-left: auto; margin-right: auto;"></p></span></div> </div> </div> </div> </div> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="7" data-w="5"> <span id="hs_cos_wrapper_module_1566344082896112" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1566344920217" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1566344920217_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/noun_Graduation%20Cap_2376938-Blue.svg" alt="noun_Graduation Cap_2376938-Blue" style="width: 200px; display: block; margin: 0px auto;" width="200"></h2> <h2 style="text-align: center;">How we help</h2> <p style="text-align: center;">Leverage third-party <strong>validation</strong> in your content to add strength to your claims. Stand out as more than just another vendor as you boost your profile and reputation as a resource. Our <strong>decades of experience</strong> in marketing organizations will help you identify the right content formats for the right channels.</p></span></div></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div id="anchor5" class="span12 widget-span widget-type-cell custom-careers-row1 section-padding custom-home-row5" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="5"> <span id="hs_cos_wrapper_module_1565810946209161" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1565810946209162" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><span style="color: #ffffff;"><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/noun_Puzzle_895516-White.svg" alt="noun_Puzzle_895516-White" style="width: 200px;" width="200"></span></h2> <h2 style="text-align: center;"><span style="color: #ffffff;">Challenge #5: Integration</span></h2> <p style="text-align: center;"><em><span style="color: #ffffff;"><span style="color: #ffffff;">"I need the right tools and apps to enable success in all areas of my work.  I want to reduce the time I spend on administrative work, and launch initiatives more quickly."</span></span></em></p> <p style="text-align: center;"> </p></div></span> </div> <div class="span2 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="5" data-w="2"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1566344115964115" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1566344115964115_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p> </p> <p> </p> <p> </p> <p><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/Arrow-Right-White.svg" alt="Arrow-Right-White" width="75" style="width: 75px; color: #ffffff; display: block; margin-left: auto; margin-right: auto;"></p></span></div> </div> </div> </div> </div> <div class="span5 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="7" data-w="5"> <span id="hs_cos_wrapper_module_1566344099643113" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_1566344926785" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1566344926785_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;"> </h2> <h2 style="text-align: center;"><img id="__hsnew" src="https://www.isg-research.net/hubfs/Website_Files/Icons/Users-White.svg" alt="Users-White" style="height: 200px; display: block; margin: 0px auto; width: 200px;" width="200"></h2> <h2 style="text-align: center;"><span style="color: #ffffff;">How we help</span></h2> <p style="text-align: center;"><span style="color: #ffffff;">Having the right message is only one part of a good strategy.  You need tools that work together and fuel your ideal tech stack. Our team's <strong>in-depth knowledge</strong> of the market space can ensure you're using the right tools.<br></span></p></span></div></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell custom-careers-row1 section-padding" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-widget_container " style="" data-widget-type="widget_container" data-x="0" data-w="12"> <span id="hs_cos_wrapper_module_1565033377240230" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"><div id="hs_cos_wrapper_widget_11942993808" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center;">Our Solutions</h2> <p style="text-align: center;">To help demand generation professionals succeed, we provide education, assessment, and advisory services of various sizes.</p></div> <div id="hs_cos_wrapper_widget_1565320262518" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><h3></h3> <div class="row image-content-column col-md-12 clearfix"> <div class="col-md-4 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/IMS_White_No_BG-White_Papers_Icon.svg" alt="IMS_White_No_BG-White_Papers_Icon"> </span> <h4>Education & Content</h4> <div class="col-content"> <span> <p style="text-align: center;">Based in our primary research and expertise, our content services help build a supporting narrative. In various formats and styles, our content can help drive interest and engagement at all points in the customer journey.</p> </span> </div> <a href="https://www.ventanaresearch.com/services#VendorEducation" target="_blank"> <span class="fancy-btn">Learn More</span> </a> </div> </div> <div class="col-md-4 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/IMS-White-No-BG-Expert-ClipboardIcon.png" alt="IMS-White-No-BG-Expert-ClipboardIcon"> </span> <h4>Assessment</h4> <div class="col-content"> <span> <p style="text-align: center;">With all the day to day obligations, it can be hard to step back and take an objective look at strategy. Sometimes it requires an outside voice, and we can be that voice. Utilizing our expertise, we can provide guidance and structure on messaging and strategy.</p> </span> </div> <a href="https://www.ventanaresearch.com/services#VendorAssessment" target="_blank"> <span class="fancy-btn">Learn More</span> </a> </div> </div> <div class="col-md-4 text-center wow fadeInUp" data-wow-duration="1s" data-wow-offset="200"> <div class="column-item"> <span class="icon" style="background-color: #255B8A"> <img src="https://www.isg-research.net/hubfs/Website_Files/Icons/IMS_White_No_BG-Advisory_Icon.svg" alt="IMS_White_No_BG-Advisory_Icon"> </span> <h4>Advisory</h4> <div class="col-content"> <span> <p style="text-align: center;"><span>Advisory services provide a way for technology providers to get an expert, objective, outside opinion to critically analyze plans and goals, provide feedback on how to innovate and execute across your organization, and help you improve your market effectiveness.</span></p> </span> </div> <a href="https://www.ventanaresearch.com/services#VendorAdvisory" target="_blank"> <span class="fancy-btn">Learn More</span> </a> </div> </div> </div> </div> <div id="hs_cos_wrapper_widget_1566409707340" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1566409707340_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div class="row-fluid"> <div class="span12"><hr></div> </div> <h2 style="text-align: center;"> </h2> <h2 style="text-align: center;">Take the First Step</h2> <p style="text-align: center;">Learn more about how Ventana Research can help you succeed.  Fill out the form below to reach a member of our Account Services team. 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