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Tarcinalli Machado</a><p class="suggested-user-card__user-info__subheader ds2-5-body-xs">Universidade de São Paulo</p></div></div></ul></div><div class="ri-section"><div class="ri-section-header"><span>Interests</span></div><div class="ri-tags-container"><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="46895552" href="https://www.academia.edu/Documents/in/Mass_media"><div id="js-react-on-rails-context" style="display:none" data-rails-context="{"inMailer":false,"i18nLocale":"en","i18nDefaultLocale":"en","href":"https://metaaprendizaje.academia.edu/CovadongaAldamiz","location":"/CovadongaAldamiz","scheme":"https","host":"metaaprendizaje.academia.edu","port":null,"pathname":"/CovadongaAldamiz","search":null,"httpAcceptLanguage":null,"serverSide":false}"></div> <div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Mass media"]}" data-trace="false" 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Competitiveness"]}" data-trace="false" data-dom-id="Pill-react-component-44b691db-62ae-4e43-9936-b9ac01589873"></div> <div id="Pill-react-component-44b691db-62ae-4e43-9936-b9ac01589873"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="46895552" href="https://www.academia.edu/Documents/in/Corporate_Social_Responsability"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Corporate Social Responsability"]}" data-trace="false" data-dom-id="Pill-react-component-8cde7d34-ade0-4aa2-b338-6c677dd011d8"></div> <div id="Pill-react-component-8cde7d34-ade0-4aa2-b338-6c677dd011d8"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="46895552" href="https://www.academia.edu/Documents/in/Business_managment"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Business managment"]}" data-trace="false" data-dom-id="Pill-react-component-939d4233-be6a-482d-8c48-966ae7be1cb8"></div> <div id="Pill-react-component-939d4233-be6a-482d-8c48-966ae7be1cb8"></div> </a></div></div><div class="external-links-container"><ul class="profile-links new-profile js-UserInfo-social"><li class="profile-profiles js-social-profiles-container"><i class="fa fa-spin fa-spinner"></i></li></ul></div></div></div><div class="right-panel-container"><div class="user-content-wrapper"><div class="uploads-container" id="social-redesign-work-container"><div class="upload-header"><h2 class="ds2-5-heading-sans-serif-xs">Uploads</h2></div><div class="documents-container backbone-social-profile-documents" style="width: 100%;"><div class="u-taCenter"></div><div class="profile--tab_content_container js-tab-pane tab-pane active" id="all"><div class="profile--tab_heading_container js-section-heading" data-section="Papers" id="Papers"><h3 class="profile--tab_heading_container">Papers by Covadonga Aldamiz-echevarría</h3></div><div class="js-work-strip profile--work_container" data-work-id="109433059"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/109433059/A_behavior_model_for_blood_donors_and_marketing_strategies_to_retain_and_attract_them"><img alt="Research paper thumbnail of A behavior model for blood donors and marketing strategies to retain and attract them" class="work-thumbnail" src="https://attachments.academia-assets.com/107560258/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/109433059/A_behavior_model_for_blood_donors_and_marketing_strategies_to_retain_and_attract_them">A behavior model for blood donors and marketing strategies to retain and attract them</a></div><div class="wp-workCard_item"><span>Revista Latino-americana De Enfermagem</span><span>, Jun 1, 2014</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This license lets others distribute, remix, tweak, and build upon your work non-commercially, and...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This license lets others distribute, remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don't have to license their derivative works on the same terms.</span></div><div class="wp-workCard_item wp-workCard--actions"><span 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dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="109433051"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/109433051/Gender_issues_related_to_choosing_the_successor_in_the_family_business"><img alt="Research paper thumbnail of Gender issues related to choosing the successor in the family business" class="work-thumbnail" src="https://attachments.academia-assets.com/107560303/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/109433051/Gender_issues_related_to_choosing_the_successor_in_the_family_business">Gender issues related to choosing the successor in the family business</a></div><div class="wp-workCard_item"><span>European Journal of Family Business</span><span>, 2017</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This work focuses on the perception about the succession process in family businesses regarding g...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This work focuses on the perception about the succession process in family businesses regarding gender issues and why daughters may feel inhibited or encouraged to join those firms. To achieve this, the authors developed a qualitative research based on 60 in-depth interviews with incumbents and successors who were planning or had just completed the succession process. The main findings are that even though, gender is not considered an obstacle to become successor, in fact that there are more male successors than females. Results also show that birth order influences the succession process more often if the first child is a male than if it is a female; but it is not only a predecessor's decision as many women also decide not to join the family business. Nevertheless, once they are in, family women are very much appreciated as family businesses' managers.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="6bbf04dcfc8ea66b14f2ec29e487131d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":107560303,"asset_id":109433051,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/107560303/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="109433051"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="109433051"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 109433051; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="105161929"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/105161929/La_gesti%C3%B3n_de_marketing_en_ONGDs_an%C3%A1lisis_de_sus_particularidades_y_propuestas_de_actuaci%C3%B3n"><img alt="Research paper thumbnail of La gestión de marketing en ONGDs: análisis de sus particularidades y propuestas de actuación" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/105161929/La_gesti%C3%B3n_de_marketing_en_ONGDs_an%C3%A1lisis_de_sus_particularidades_y_propuestas_de_actuaci%C3%B3n">La gestión de marketing en ONGDs: análisis de sus particularidades y propuestas de actuación</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">En esta investigacion se analiza el interes de aplicar los principios filosoficos y operativos de...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">En esta investigacion se analiza el interes de aplicar los principios filosoficos y operativos del marketing a un tipo de entidades sin fin lucrativo: las organizaciones no gubernamentales de cooperacion al desarrollo y, al mismo tiempo, definir y concretar tales principios en estrategias y planes de accion adaptados a sus peculiaridades. Estas organizaicones trabajan en dos frentes de actuacion: el Norte y el Sur con objetivos distintos en cada uno de ellos. En este trabajo, nos centramos en su labor en el Norte, y concretamente en los objetivos de sensibilizacion y educacion para el desarrollo y la captacion de fondos.Para ello, y tras analizar el contexto en el que actuan las ONGDs y la extension del markting a este tipo de entidades, se analizaran los distintos publicos objetivos, explicando los factores qu influyen sobre su comportamiento y proponiendo un modelo del proceso de colaboracion con la ONGD. Una vez conocido el publico al que se dirigen y los objetivos de marketing de cada ONGD, se propone la definicion de la estrategia de marketing con su correspondiente desarrollo del mix, cambiando los tradicionales producto, precio, distribucion y comunicacion por causa social, coste, canal y comunicacion. Todo ello, lleva consigo la proposicion de un modelo general de gestion de marketing. Para conocer tanto el proceso de comportamiento del colaborador como la estrategia general de marketing que pueden adoptar las ONGDs, se han realizado dos estudios empiricos.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="105161929"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="105161929"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 105161929; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); 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</script> <div class="js-work-strip profile--work_container" data-work-id="85872427"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/85872427/Corresponding_Author"><img alt="Research paper thumbnail of Corresponding Author" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/85872427/Corresponding_Author">Corresponding Author</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This is an Open Access article distributed under the terms of the Creative</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85872427"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85872427"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85872427; 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METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors&#39; experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years. RESULTS: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process. CONCLUSION: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.OBJETIVO: analizar y proponer un modelo teórico que describa las decisiones de los donantes de sangre para ayudar al per...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fc58786ae06fb2a333a39fa8ce97b54d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":90252149,"asset_id":85606902,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/90252149/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85606902"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85606902"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85606902; 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$a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="85606900"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/85606900/Aproximaci%C3%B3n_al_perfil_sociodemogr%C3%A1fico_del_consumidor_ecol%C3%B3gico_a_trav%C3%A9s_de_la_evidencia_emp%C3%ADrica_propuestas_para_el_desarrollo_del_mix_de_marketing"><img alt="Research paper thumbnail of Aproximación al perfil sociodemográfico del consumidor ecológico a través de la evidencia empírica: propuestas para el desarrollo del mix de marketing" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/85606900/Aproximaci%C3%B3n_al_perfil_sociodemogr%C3%A1fico_del_consumidor_ecol%C3%B3gico_a_trav%C3%A9s_de_la_evidencia_emp%C3%ADrica_propuestas_para_el_desarrollo_del_mix_de_marketing">Aproximación al perfil sociodemográfico del consumidor ecológico a través de la evidencia empírica: propuestas para el desarrollo del mix de marketing</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">El presente trabajo tiene como objetivo establecer un perfil sociodemográfico del consu- midor ec...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">El presente trabajo tiene como objetivo establecer un perfil sociodemográfico del consu- midor ecológico, mediante una revisión de los trabajos empíricos más significativos realiza- dos en diferentes países. Aunque las variables sociodemográficas no presentan, en general, una gran capacidad predictiva de comportamientos ecológicos, su utilidad en la segmenta- ción de mercados y como base para el análisis posterior de variables con mayor capacidad explicativa, como las psicológicas, hacen recomendable su empleo. De hecho, consideramos que el conocimiento sociodemográfico del consumidor ecológico constituye un buen punto de partida, y una referencia obligada para cualquier estudio relacionado con el comportamiento de dicho consumidor, así como para la selección del mix de marketing ecológico.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85606900"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85606900"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85606900; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="85606857"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/85606857/Motivaciones_que_inducen_a_donar_a_las_ONGDS_conclusiones_a_partir_de_la_evidencia_emp%C3%ADrica"><img alt="Research paper thumbnail of Motivaciones que inducen a donar a las ONGDS: conclusiones a partir de la evidencia empírica" class="work-thumbnail" src="https://attachments.academia-assets.com/90252120/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/85606857/Motivaciones_que_inducen_a_donar_a_las_ONGDS_conclusiones_a_partir_de_la_evidencia_emp%C3%ADrica">Motivaciones que inducen a donar a las ONGDS: conclusiones a partir de la evidencia empírica</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The results of the studies on the justification of technological processes providing recycling of...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The results of the studies on the justification of technological processes providing recycling of the warehoused ferruginous quartzites of complex composition and waste non-ferrous metals allowing to receive additional commodity products are given. The example of amphibole and biotite varieties of ferruginous quartzites of CMA and tailings of copper-zinc sulphide Ural ores determines the reasons of ineffective use of traditional technology solutions for recycling. The reasons of environmental hazards concerning varieties of technogenic mineral substances to the environment are identified. The presence in ferruginous quartzites complex composition of various silicates, carbonates and iron sulphides change their technological properties. So to get the iron concentrate from them suggests a new combination of technological operations performed in specially selected operating conditions. The specifics of the presence of mineral components in solid mineral wastes of nonferrous metal ores indicates the possibility of obtaining additional marketable products. With the use of laboratory multiscale modelling and physical methods of analysis regularities of variation of fractionation, separation and mineral concentration operations efficiency by varying its composition and the various influencing factors are identified. To improve the efficiency of the individual technological operations it is recommended to use different techniques, using physical and physicochemical effects on the polymineral systems. The flow diagrams for the considered varieties of technogenic processing of mineral substances, allowing them to obtain standared quality products (metal-containing concentrates), and the results of their testing are submitted. The suggested technological solutions can reduce the amount of environmentally hazardous mineral substance, hosted in technogenic formations.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="273715f419097a9c4d5ee8896eb52edf" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":90252120,"asset_id":85606857,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/90252120/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85606857"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85606857"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85606857; 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dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "273715f419097a9c4d5ee8896eb52edf" } } $('.js-work-strip[data-work-id=85606857]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":85606857,"title":"Motivaciones que inducen a donar a las ONGDS: conclusiones a partir de la evidencia empírica","internal_url":"https://www.academia.edu/85606857/Motivaciones_que_inducen_a_donar_a_las_ONGDS_conclusiones_a_partir_de_la_evidencia_emp%C3%ADrica","owner_id":46895552,"coauthors_can_edit":true,"owner":{"id":46895552,"first_name":"Covadonga","middle_initials":"","last_name":"Aldamiz-echevarría","page_name":"CovadongaAldamiz","domain_name":"metaaprendizaje","created_at":"2016-04-12T06:51:29.005-07:00","display_name":"Covadonga Aldamiz-echevarría","url":"https://metaaprendizaje.academia.edu/CovadongaAldamiz"},"attachments":[{"id":90252120,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/90252120/thumbnails/1.jpg","file_name":"951.pdf","download_url":"https://www.academia.edu/attachments/90252120/download_file","bulk_download_file_name":"Motivaciones_que_inducen_a_donar_a_las_O.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/90252120/951-libre.pdf?1661446996=\u0026response-content-disposition=attachment%3B+filename%3DMotivaciones_que_inducen_a_donar_a_las_O.pdf\u0026Expires=1740867054\u0026Signature=RXQDfnS~B4VfXLY~JPyq8Mo1H4xZshAb7L27HUOohCbB24HJ0SUFHw4FYTpmPr72-NDkDNfxdV~luouhXHozqzNVuwOBa11uLHwMMNvJNTsynBVY6iEL~mHiLLwF1uupxztGdMU-dSmBUeXxmxbZDvIJMuV4Dy8G1W4PYfcMJCJMc0teDbbL~m7JhM3MXlP0TElOEBI2h3boiYvK6TqwxszB2fkrF16mB-ygD3RErdNm9k9PR2VO73YyV5pO1tvh2TuPshQE0ZVcTFcPQ9-BrCmQ3h2LD8lIok5SExoLA77VapzAr3vXgGpBkdYPcxSGUFh7xCMIZc4Z0FJNZZbRjw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="82262375"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/82262375/Gesti%C3%B3n_comercial_de_una_emisora_comarcal_el_caso_de_radio_Sobrarbe"><img alt="Research paper thumbnail of Gestión comercial de una emisora comarcal: el caso de radio Sobrarbe" class="work-thumbnail" src="https://attachments.academia-assets.com/88027361/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/82262375/Gesti%C3%B3n_comercial_de_una_emisora_comarcal_el_caso_de_radio_Sobrarbe">Gestión comercial de una emisora comarcal: el caso de radio Sobrarbe</a></div><div class="wp-workCard_item"><span>Cuadernos de …</span><span>, 2004</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">La plantilla de la misma está formada por dos personas, si bien cuenta para la realización y emis...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">La plantilla de la misma está formada por dos personas, si bien cuenta para la realización y emisión de programas con colaboradores que trabajan para ella de forma totalmente altruista. Dada su pequeña infraestructura y escasez de recursos, emite en abierto con programación propia y a través de conexiones con RNE R1, lo que le permite ofrecer una programación ininterrumpida durante las 24 horas del día. Mediante este caso pretendemos mostrar el funcionamiento de una pequeña emisora radiofónica, poniendo énfasis en la gestión comercial de la misma. A través de los diferentes apartados del caso se hace referencia, en un primer lugar, a la situación de la comarca del Sobrarbe y su incidencia en la escasez de medios de comunicación radiofónicos existentes en la misma. En segundo lugar, se realiza la presentación de la empresa haciendo especial hincapié en su pequeña dimensión, escasez de recursos y su problemática particular derivada de sus especiales características. Al ir mostrando el contexto que condiciona la gestión de la empresa, se va analizando y presentando su política comercial. El enfoque del caso, como así lo refleja el título viene, por tanto, guiado por la problemática que, en cuanto a gestión, presenta una empresa de servicios, concretamente una pequeña emisora de radio.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="cea1bf89f03b5397737c6f1bbe52df64" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":88027361,"asset_id":82262375,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/88027361/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="82262375"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="82262375"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 82262375; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=82262375]").text(description); $(".js-view-count[data-work-id=82262375]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 82262375; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='82262375']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="76704253"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/76704253/Commercial_management_of_a_local_radio_station_The_case_of_Sobrarbe_radio"><img alt="Research paper thumbnail of Commercial management of a local radio station. The case of Sobrarbe radio" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/76704253/Commercial_management_of_a_local_radio_station_The_case_of_Sobrarbe_radio">Commercial management of a local radio station. The case of Sobrarbe radio</a></div><div class="wp-workCard_item"><span>Cuadernos de Gestión</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Abstract: Radio Sobrarbe is a regional broadcasting/radio station belonging to the Sobrarbe commu...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Abstract: Radio Sobrarbe is a regional broadcasting/radio station belonging to the Sobrarbe community, in Huesca. Its staff is made up of two members, even though to the realization and broadcasting of programmes it counts on some volunteers&#x27; help. Because of its small ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="76704253"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="76704253"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 76704253; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=76704253]").text(description); $(".js-view-count[data-work-id=76704253]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 76704253; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='76704253']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=76704253]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":76704253,"title":"Commercial management of a local radio station. The case of Sobrarbe radio","internal_url":"https://www.academia.edu/76704253/Commercial_management_of_a_local_radio_station_The_case_of_Sobrarbe_radio","owner_id":46895552,"coauthors_can_edit":true,"owner":{"id":46895552,"first_name":"Covadonga","middle_initials":"","last_name":"Aldamiz-echevarría","page_name":"CovadongaAldamiz","domain_name":"metaaprendizaje","created_at":"2016-04-12T06:51:29.005-07:00","display_name":"Covadonga Aldamiz-echevarría","url":"https://metaaprendizaje.academia.edu/CovadongaAldamiz"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="71111361"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/71111361/El_proceso_de_sucesi%C3%B3n_en_las_pymes_familiares_algunas_claves_de_su_%C3%A9xito"><img alt="Research paper thumbnail of El proceso de sucesión en las pymes familiares: algunas claves de su éxito" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/71111361/El_proceso_de_sucesi%C3%B3n_en_las_pymes_familiares_algunas_claves_de_su_%C3%A9xito">El proceso de sucesión en las pymes familiares: algunas claves de su éxito</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">espanolEn este trabajo analizamos la sucesion de las PYMES familiares en Alava y Guipuzcoa. La li...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">espanolEn este trabajo analizamos la sucesion de las PYMES familiares en Alava y Guipuzcoa. La literatura existente con respecto al proceso de sucesion subraya la gran importancia que tiene la planificacion de la sucesion para la continuidad de la empresa familiar, si bien pone de manifiesto que pocas empresas realizan esta planificacion con tiempo. Asi, a medida que van apareciendo nuevas generaciones en la empresa familiar se hace mas necesario tener unas reglas de actuacion perfectamente definidas respecto a temas que iran surgiendo en el futuro y podrian ser origen de problemas. A traves de un analisis cualitativo, apoyado en el metodo del caso y entrevistas en profundidad, intentamos ahondar en el proceso de sucesion de treinta PYMES vascas1 para esbozar algunas claves de su exito en la sucesion, y las principales fuentes de conflicto a las que tuvieron que enfrentarse. EnglishIn this paper we analyze the succession process in SME family firms from Alava and Guipuzcoa. The exis...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="71111361"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="71111361"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 71111361; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=71111361]").text(description); $(".js-view-count[data-work-id=71111361]").attr('title', description).tooltip(); 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es el ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">El Pais Vasco es internacionalmente reconocido por su gastronomia y sus grandes cocineros; es el territorio del mundo con mas estrellas Michelin por kilometro cuadrado. Esta notoriedad e imagen, repercuten muy positivamente en todo el sector gastronomico y en la imagen y proyeccion turistica del Pais Vasco y se ha logrado gracias a la labor sostenida de un grupo inicial de cocineros, a los que siguieron otros, que realizan importantes esfuerzos de colaboracion, sin dejar de competir entre ellos (tratandose de un claro ejemplo de coopetition). El analisis de la relacion entre estos grandes cocineros vascos y su entorno permite identificar un cluster, que actualmente se encuentra en fase de madurez con un futuro esperanzador y que ha arrojado importantes beneficios al sector, a cada uno de sus integrantes y a la region en su conjunto muy especialmente en terminos de innovacion, notoriedad y reputacion</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="57ceb2da00b9cf1bc436979f657e0cbc" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":76972465,"asset_id":65326534,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/76972465/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="65326534"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="65326534"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 65326534; 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Para ello, en primer lugar, se realiza un análisis de la conveniencia de desarrollar una estrategia de marketing orientada a la ecología. Una vez adoptado un determinado <br />posicionamiento ecológico, se procede a seleccionar la estrategia genérica de comunicación más adecuada en <br />función de las características de la empresa considerada. A continuación, se selecciona una estrategia de "bebé <br />sano" o de "bebé enfermo", atendiendo al nivel de sensibilización del p ŭblico objetivo al que se dirigirá la acción comunicacional y a la gravedad del problema medioambiental que el producto trata de resolver o reducir. <br />Finalmente, se presentan una serie de pautas y recomendaciones para que el mensaje ecológico consiga su objetivo, esto es, "que el consumidor traslade su preocupación por el medio ambiente a su comportamiento de <br />compra</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e718fb7a233609e7cdbba5954391c6ee" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94386457,"asset_id":65326532,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94386457/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="65326532"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="65326532"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 65326532; 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} }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="65326530"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/65326530/La_Responsabilidad_Social_Como_Instrumento_Para_El_Fomento_De_La_Igualdad_De_G%C3%A9nero_en_La_Empresa_La_Responsabilidad_Social_De_G%C3%A9nero_the_Social_Responsibility_as_a_Tool_to_Promote_Gender_Equality_in_Companies_The_Gendered_Social_Responsibility"><img alt="Research paper thumbnail of La Responsabilidad Social Como Instrumento Para El Fomento De La Igualdad De Género en La Empresa: La Responsabilidad Social De Género / the Social Responsibility as a Tool to Promote Gender Equality in Companies: The Gendered Social Responsibility" class="work-thumbnail" src="https://attachments.academia-assets.com/76972558/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/65326530/La_Responsabilidad_Social_Como_Instrumento_Para_El_Fomento_De_La_Igualdad_De_G%C3%A9nero_en_La_Empresa_La_Responsabilidad_Social_De_G%C3%A9nero_the_Social_Responsibility_as_a_Tool_to_Promote_Gender_Equality_in_Companies_The_Gendered_Social_Responsibility">La Responsabilidad Social Como Instrumento Para El Fomento De La Igualdad De Género en La Empresa: La Responsabilidad Social De Género / the Social Responsibility as a Tool to Promote Gender Equality in Companies: The Gendered Social Responsibility</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">La igualdad de genero es un objetivo social que las empresas pueden integrar de forma voluntaria ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">La igualdad de genero es un objetivo social que las empresas pueden integrar de forma voluntaria en sus operaciones comerciales y en sus relaciones con sus interlocutores en el marco de sus iniciativas de Responsabilidad Social (RS). El presente articulo tiene como objetivo ofrecer un modelo para el desarrollo de actividades de RS que incorporen el objetivo de igualdad de genero, es decir, para el despliegue de una Responsabilidad Social de Genero (RSG). Asi, se ofrecen pautas para que las actividades de RS incluyan la perspectiva de genero, tanto si son internas a la empresa (gestion de recursos humanos, salud y seguridad en el trabajo, adaptacion al cambio y gestion del impacto ambiental y recursos naturales), como externas (comunidades locales, socios comerciales, proveedores y consumidores, derechos humanos y problemas ecologicos mundiales). Asimismo, se incluye el Gobierno Corporativo como elemento adicional, por considerarlo esencial para el despliegue de la RSG.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="0ff44ae5d45de8ac602a43a1bd85678c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":76972558,"asset_id":65326530,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/76972558/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="65326530"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="65326530"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 65326530; 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</script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="5023554" id="papers"><div class="js-work-strip profile--work_container" data-work-id="109433059"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/109433059/A_behavior_model_for_blood_donors_and_marketing_strategies_to_retain_and_attract_them"><img alt="Research paper thumbnail of A behavior model for blood donors and marketing strategies to retain and attract them" class="work-thumbnail" src="https://attachments.academia-assets.com/107560258/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/109433059/A_behavior_model_for_blood_donors_and_marketing_strategies_to_retain_and_attract_them">A behavior model for blood donors and marketing strategies to retain and attract them</a></div><div class="wp-workCard_item"><span>Revista Latino-americana De Enfermagem</span><span>, Jun 1, 2014</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This license lets others distribute, remix, tweak, and build upon your work non-commercially, and...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This license lets others distribute, remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don't have to license their derivative works on the same terms.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="418138aff878d4c9b94aec49fddfe609" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":107560258,"asset_id":109433059,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/107560258/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="109433059"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="109433059"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 109433059; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="109433051"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/109433051/Gender_issues_related_to_choosing_the_successor_in_the_family_business"><img alt="Research paper thumbnail of Gender issues related to choosing the successor in the family business" class="work-thumbnail" src="https://attachments.academia-assets.com/107560303/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/109433051/Gender_issues_related_to_choosing_the_successor_in_the_family_business">Gender issues related to choosing the successor in the family business</a></div><div class="wp-workCard_item"><span>European Journal of Family Business</span><span>, 2017</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This work focuses on the perception about the succession process in family businesses regarding g...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This work focuses on the perception about the succession process in family businesses regarding gender issues and why daughters may feel inhibited or encouraged to join those firms. To achieve this, the authors developed a qualitative research based on 60 in-depth interviews with incumbents and successors who were planning or had just completed the succession process. The main findings are that even though, gender is not considered an obstacle to become successor, in fact that there are more male successors than females. Results also show that birth order influences the succession process more often if the first child is a male than if it is a female; but it is not only a predecessor's decision as many women also decide not to join the family business. Nevertheless, once they are in, family women are very much appreciated as family businesses' managers.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="6bbf04dcfc8ea66b14f2ec29e487131d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":107560303,"asset_id":109433051,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/107560303/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="109433051"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="109433051"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 109433051; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="105161929"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/105161929/La_gesti%C3%B3n_de_marketing_en_ONGDs_an%C3%A1lisis_de_sus_particularidades_y_propuestas_de_actuaci%C3%B3n"><img alt="Research paper thumbnail of La gestión de marketing en ONGDs: análisis de sus particularidades y propuestas de actuación" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/105161929/La_gesti%C3%B3n_de_marketing_en_ONGDs_an%C3%A1lisis_de_sus_particularidades_y_propuestas_de_actuaci%C3%B3n">La gestión de marketing en ONGDs: análisis de sus particularidades y propuestas de actuación</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">En esta investigacion se analiza el interes de aplicar los principios filosoficos y operativos de...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">En esta investigacion se analiza el interes de aplicar los principios filosoficos y operativos del marketing a un tipo de entidades sin fin lucrativo: las organizaciones no gubernamentales de cooperacion al desarrollo y, al mismo tiempo, definir y concretar tales principios en estrategias y planes de accion adaptados a sus peculiaridades. Estas organizaicones trabajan en dos frentes de actuacion: el Norte y el Sur con objetivos distintos en cada uno de ellos. En este trabajo, nos centramos en su labor en el Norte, y concretamente en los objetivos de sensibilizacion y educacion para el desarrollo y la captacion de fondos.Para ello, y tras analizar el contexto en el que actuan las ONGDs y la extension del markting a este tipo de entidades, se analizaran los distintos publicos objetivos, explicando los factores qu influyen sobre su comportamiento y proponiendo un modelo del proceso de colaboracion con la ONGD. Una vez conocido el publico al que se dirigen y los objetivos de marketing de cada ONGD, se propone la definicion de la estrategia de marketing con su correspondiente desarrollo del mix, cambiando los tradicionales producto, precio, distribucion y comunicacion por causa social, coste, canal y comunicacion. Todo ello, lleva consigo la proposicion de un modelo general de gestion de marketing. Para conocer tanto el proceso de comportamiento del colaborador como la estrategia general de marketing que pueden adoptar las ONGDs, se han realizado dos estudios empiricos.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="105161929"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="105161929"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 105161929; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); 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</script> <div class="js-work-strip profile--work_container" data-work-id="85872427"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/85872427/Corresponding_Author"><img alt="Research paper thumbnail of Corresponding Author" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/85872427/Corresponding_Author">Corresponding Author</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This is an Open Access article distributed under the terms of the Creative</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85872427"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85872427"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85872427; 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METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors&#39; experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years. RESULTS: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process. CONCLUSION: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.OBJETIVO: analizar y proponer un modelo teórico que describa las decisiones de los donantes de sangre para ayudar al per...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fc58786ae06fb2a333a39fa8ce97b54d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":90252149,"asset_id":85606902,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/90252149/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85606902"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85606902"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85606902; 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$a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="85606900"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/85606900/Aproximaci%C3%B3n_al_perfil_sociodemogr%C3%A1fico_del_consumidor_ecol%C3%B3gico_a_trav%C3%A9s_de_la_evidencia_emp%C3%ADrica_propuestas_para_el_desarrollo_del_mix_de_marketing"><img alt="Research paper thumbnail of Aproximación al perfil sociodemográfico del consumidor ecológico a través de la evidencia empírica: propuestas para el desarrollo del mix de marketing" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/85606900/Aproximaci%C3%B3n_al_perfil_sociodemogr%C3%A1fico_del_consumidor_ecol%C3%B3gico_a_trav%C3%A9s_de_la_evidencia_emp%C3%ADrica_propuestas_para_el_desarrollo_del_mix_de_marketing">Aproximación al perfil sociodemográfico del consumidor ecológico a través de la evidencia empírica: propuestas para el desarrollo del mix de marketing</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">El presente trabajo tiene como objetivo establecer un perfil sociodemográfico del consu- midor ec...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">El presente trabajo tiene como objetivo establecer un perfil sociodemográfico del consu- midor ecológico, mediante una revisión de los trabajos empíricos más significativos realiza- dos en diferentes países. Aunque las variables sociodemográficas no presentan, en general, una gran capacidad predictiva de comportamientos ecológicos, su utilidad en la segmenta- ción de mercados y como base para el análisis posterior de variables con mayor capacidad explicativa, como las psicológicas, hacen recomendable su empleo. De hecho, consideramos que el conocimiento sociodemográfico del consumidor ecológico constituye un buen punto de partida, y una referencia obligada para cualquier estudio relacionado con el comportamiento de dicho consumidor, así como para la selección del mix de marketing ecológico.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85606900"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85606900"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85606900; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="85606857"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/85606857/Motivaciones_que_inducen_a_donar_a_las_ONGDS_conclusiones_a_partir_de_la_evidencia_emp%C3%ADrica"><img alt="Research paper thumbnail of Motivaciones que inducen a donar a las ONGDS: conclusiones a partir de la evidencia empírica" class="work-thumbnail" src="https://attachments.academia-assets.com/90252120/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/85606857/Motivaciones_que_inducen_a_donar_a_las_ONGDS_conclusiones_a_partir_de_la_evidencia_emp%C3%ADrica">Motivaciones que inducen a donar a las ONGDS: conclusiones a partir de la evidencia empírica</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The results of the studies on the justification of technological processes providing recycling of...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The results of the studies on the justification of technological processes providing recycling of the warehoused ferruginous quartzites of complex composition and waste non-ferrous metals allowing to receive additional commodity products are given. The example of amphibole and biotite varieties of ferruginous quartzites of CMA and tailings of copper-zinc sulphide Ural ores determines the reasons of ineffective use of traditional technology solutions for recycling. The reasons of environmental hazards concerning varieties of technogenic mineral substances to the environment are identified. The presence in ferruginous quartzites complex composition of various silicates, carbonates and iron sulphides change their technological properties. So to get the iron concentrate from them suggests a new combination of technological operations performed in specially selected operating conditions. The specifics of the presence of mineral components in solid mineral wastes of nonferrous metal ores indicates the possibility of obtaining additional marketable products. With the use of laboratory multiscale modelling and physical methods of analysis regularities of variation of fractionation, separation and mineral concentration operations efficiency by varying its composition and the various influencing factors are identified. To improve the efficiency of the individual technological operations it is recommended to use different techniques, using physical and physicochemical effects on the polymineral systems. The flow diagrams for the considered varieties of technogenic processing of mineral substances, allowing them to obtain standared quality products (metal-containing concentrates), and the results of their testing are submitted. The suggested technological solutions can reduce the amount of environmentally hazardous mineral substance, hosted in technogenic formations.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="273715f419097a9c4d5ee8896eb52edf" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":90252120,"asset_id":85606857,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/90252120/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="85606857"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="85606857"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 85606857; 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dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "273715f419097a9c4d5ee8896eb52edf" } } $('.js-work-strip[data-work-id=85606857]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":85606857,"title":"Motivaciones que inducen a donar a las ONGDS: conclusiones a partir de la evidencia empírica","internal_url":"https://www.academia.edu/85606857/Motivaciones_que_inducen_a_donar_a_las_ONGDS_conclusiones_a_partir_de_la_evidencia_emp%C3%ADrica","owner_id":46895552,"coauthors_can_edit":true,"owner":{"id":46895552,"first_name":"Covadonga","middle_initials":"","last_name":"Aldamiz-echevarría","page_name":"CovadongaAldamiz","domain_name":"metaaprendizaje","created_at":"2016-04-12T06:51:29.005-07:00","display_name":"Covadonga Aldamiz-echevarría","url":"https://metaaprendizaje.academia.edu/CovadongaAldamiz"},"attachments":[{"id":90252120,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/90252120/thumbnails/1.jpg","file_name":"951.pdf","download_url":"https://www.academia.edu/attachments/90252120/download_file","bulk_download_file_name":"Motivaciones_que_inducen_a_donar_a_las_O.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/90252120/951-libre.pdf?1661446996=\u0026response-content-disposition=attachment%3B+filename%3DMotivaciones_que_inducen_a_donar_a_las_O.pdf\u0026Expires=1740867054\u0026Signature=RXQDfnS~B4VfXLY~JPyq8Mo1H4xZshAb7L27HUOohCbB24HJ0SUFHw4FYTpmPr72-NDkDNfxdV~luouhXHozqzNVuwOBa11uLHwMMNvJNTsynBVY6iEL~mHiLLwF1uupxztGdMU-dSmBUeXxmxbZDvIJMuV4Dy8G1W4PYfcMJCJMc0teDbbL~m7JhM3MXlP0TElOEBI2h3boiYvK6TqwxszB2fkrF16mB-ygD3RErdNm9k9PR2VO73YyV5pO1tvh2TuPshQE0ZVcTFcPQ9-BrCmQ3h2LD8lIok5SExoLA77VapzAr3vXgGpBkdYPcxSGUFh7xCMIZc4Z0FJNZZbRjw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="82262375"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/82262375/Gesti%C3%B3n_comercial_de_una_emisora_comarcal_el_caso_de_radio_Sobrarbe"><img alt="Research paper thumbnail of Gestión comercial de una emisora comarcal: el caso de radio Sobrarbe" class="work-thumbnail" src="https://attachments.academia-assets.com/88027361/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/82262375/Gesti%C3%B3n_comercial_de_una_emisora_comarcal_el_caso_de_radio_Sobrarbe">Gestión comercial de una emisora comarcal: el caso de radio Sobrarbe</a></div><div class="wp-workCard_item"><span>Cuadernos de …</span><span>, 2004</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">La plantilla de la misma está formada por dos personas, si bien cuenta para la realización y emis...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">La plantilla de la misma está formada por dos personas, si bien cuenta para la realización y emisión de programas con colaboradores que trabajan para ella de forma totalmente altruista. Dada su pequeña infraestructura y escasez de recursos, emite en abierto con programación propia y a través de conexiones con RNE R1, lo que le permite ofrecer una programación ininterrumpida durante las 24 horas del día. Mediante este caso pretendemos mostrar el funcionamiento de una pequeña emisora radiofónica, poniendo énfasis en la gestión comercial de la misma. A través de los diferentes apartados del caso se hace referencia, en un primer lugar, a la situación de la comarca del Sobrarbe y su incidencia en la escasez de medios de comunicación radiofónicos existentes en la misma. En segundo lugar, se realiza la presentación de la empresa haciendo especial hincapié en su pequeña dimensión, escasez de recursos y su problemática particular derivada de sus especiales características. Al ir mostrando el contexto que condiciona la gestión de la empresa, se va analizando y presentando su política comercial. El enfoque del caso, como así lo refleja el título viene, por tanto, guiado por la problemática que, en cuanto a gestión, presenta una empresa de servicios, concretamente una pequeña emisora de radio.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="cea1bf89f03b5397737c6f1bbe52df64" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":88027361,"asset_id":82262375,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/88027361/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="82262375"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="82262375"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 82262375; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=82262375]").text(description); $(".js-view-count[data-work-id=82262375]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 82262375; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='82262375']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="76704253"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/76704253/Commercial_management_of_a_local_radio_station_The_case_of_Sobrarbe_radio"><img alt="Research paper thumbnail of Commercial management of a local radio station. The case of Sobrarbe radio" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/76704253/Commercial_management_of_a_local_radio_station_The_case_of_Sobrarbe_radio">Commercial management of a local radio station. The case of Sobrarbe radio</a></div><div class="wp-workCard_item"><span>Cuadernos de Gestión</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Abstract: Radio Sobrarbe is a regional broadcasting/radio station belonging to the Sobrarbe commu...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Abstract: Radio Sobrarbe is a regional broadcasting/radio station belonging to the Sobrarbe community, in Huesca. Its staff is made up of two members, even though to the realization and broadcasting of programmes it counts on some volunteers&#x27; help. Because of its small ...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="76704253"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="76704253"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 76704253; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=76704253]").text(description); $(".js-view-count[data-work-id=76704253]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 76704253; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='76704253']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-a9bf3a2bc8c89fa2a77156577594264ee8a0f214d74241bc0fcd3f69f8d107ac.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (false){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "-1" } } $('.js-work-strip[data-work-id=76704253]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":76704253,"title":"Commercial management of a local radio station. The case of Sobrarbe radio","internal_url":"https://www.academia.edu/76704253/Commercial_management_of_a_local_radio_station_The_case_of_Sobrarbe_radio","owner_id":46895552,"coauthors_can_edit":true,"owner":{"id":46895552,"first_name":"Covadonga","middle_initials":"","last_name":"Aldamiz-echevarría","page_name":"CovadongaAldamiz","domain_name":"metaaprendizaje","created_at":"2016-04-12T06:51:29.005-07:00","display_name":"Covadonga Aldamiz-echevarría","url":"https://metaaprendizaje.academia.edu/CovadongaAldamiz"},"attachments":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="71111361"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/71111361/El_proceso_de_sucesi%C3%B3n_en_las_pymes_familiares_algunas_claves_de_su_%C3%A9xito"><img alt="Research paper thumbnail of El proceso de sucesión en las pymes familiares: algunas claves de su éxito" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/71111361/El_proceso_de_sucesi%C3%B3n_en_las_pymes_familiares_algunas_claves_de_su_%C3%A9xito">El proceso de sucesión en las pymes familiares: algunas claves de su éxito</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">espanolEn este trabajo analizamos la sucesion de las PYMES familiares en Alava y Guipuzcoa. La li...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">espanolEn este trabajo analizamos la sucesion de las PYMES familiares en Alava y Guipuzcoa. La literatura existente con respecto al proceso de sucesion subraya la gran importancia que tiene la planificacion de la sucesion para la continuidad de la empresa familiar, si bien pone de manifiesto que pocas empresas realizan esta planificacion con tiempo. Asi, a medida que van apareciendo nuevas generaciones en la empresa familiar se hace mas necesario tener unas reglas de actuacion perfectamente definidas respecto a temas que iran surgiendo en el futuro y podrian ser origen de problemas. A traves de un analisis cualitativo, apoyado en el metodo del caso y entrevistas en profundidad, intentamos ahondar en el proceso de sucesion de treinta PYMES vascas1 para esbozar algunas claves de su exito en la sucesion, y las principales fuentes de conflicto a las que tuvieron que enfrentarse. EnglishIn this paper we analyze the succession process in SME family firms from Alava and Guipuzcoa. The exis...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="71111361"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="71111361"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 71111361; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=71111361]").text(description); $(".js-view-count[data-work-id=71111361]").attr('title', description).tooltip(); 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es el ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">El Pais Vasco es internacionalmente reconocido por su gastronomia y sus grandes cocineros; es el territorio del mundo con mas estrellas Michelin por kilometro cuadrado. Esta notoriedad e imagen, repercuten muy positivamente en todo el sector gastronomico y en la imagen y proyeccion turistica del Pais Vasco y se ha logrado gracias a la labor sostenida de un grupo inicial de cocineros, a los que siguieron otros, que realizan importantes esfuerzos de colaboracion, sin dejar de competir entre ellos (tratandose de un claro ejemplo de coopetition). El analisis de la relacion entre estos grandes cocineros vascos y su entorno permite identificar un cluster, que actualmente se encuentra en fase de madurez con un futuro esperanzador y que ha arrojado importantes beneficios al sector, a cada uno de sus integrantes y a la region en su conjunto muy especialmente en terminos de innovacion, notoriedad y reputacion</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="57ceb2da00b9cf1bc436979f657e0cbc" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":76972465,"asset_id":65326534,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/76972465/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="65326534"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="65326534"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 65326534; 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Para ello, en primer lugar, se realiza un análisis de la conveniencia de desarrollar una estrategia de marketing orientada a la ecología. Una vez adoptado un determinado <br />posicionamiento ecológico, se procede a seleccionar la estrategia genérica de comunicación más adecuada en <br />función de las características de la empresa considerada. A continuación, se selecciona una estrategia de "bebé <br />sano" o de "bebé enfermo", atendiendo al nivel de sensibilización del p ŭblico objetivo al que se dirigirá la acción comunicacional y a la gravedad del problema medioambiental que el producto trata de resolver o reducir. <br />Finalmente, se presentan una serie de pautas y recomendaciones para que el mensaje ecológico consiga su objetivo, esto es, "que el consumidor traslade su preocupación por el medio ambiente a su comportamiento de <br />compra</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e718fb7a233609e7cdbba5954391c6ee" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94386457,"asset_id":65326532,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94386457/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="65326532"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="65326532"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 65326532; 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} }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="65326530"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/65326530/La_Responsabilidad_Social_Como_Instrumento_Para_El_Fomento_De_La_Igualdad_De_G%C3%A9nero_en_La_Empresa_La_Responsabilidad_Social_De_G%C3%A9nero_the_Social_Responsibility_as_a_Tool_to_Promote_Gender_Equality_in_Companies_The_Gendered_Social_Responsibility"><img alt="Research paper thumbnail of La Responsabilidad Social Como Instrumento Para El Fomento De La Igualdad De Género en La Empresa: La Responsabilidad Social De Género / the Social Responsibility as a Tool to Promote Gender Equality in Companies: The Gendered Social Responsibility" class="work-thumbnail" src="https://attachments.academia-assets.com/76972558/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/65326530/La_Responsabilidad_Social_Como_Instrumento_Para_El_Fomento_De_La_Igualdad_De_G%C3%A9nero_en_La_Empresa_La_Responsabilidad_Social_De_G%C3%A9nero_the_Social_Responsibility_as_a_Tool_to_Promote_Gender_Equality_in_Companies_The_Gendered_Social_Responsibility">La Responsabilidad Social Como Instrumento Para El Fomento De La Igualdad De Género en La Empresa: La Responsabilidad Social De Género / the Social Responsibility as a Tool to Promote Gender Equality in Companies: The Gendered Social Responsibility</a></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">La igualdad de genero es un objetivo social que las empresas pueden integrar de forma voluntaria ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">La igualdad de genero es un objetivo social que las empresas pueden integrar de forma voluntaria en sus operaciones comerciales y en sus relaciones con sus interlocutores en el marco de sus iniciativas de Responsabilidad Social (RS). El presente articulo tiene como objetivo ofrecer un modelo para el desarrollo de actividades de RS que incorporen el objetivo de igualdad de genero, es decir, para el despliegue de una Responsabilidad Social de Genero (RSG). Asi, se ofrecen pautas para que las actividades de RS incluyan la perspectiva de genero, tanto si son internas a la empresa (gestion de recursos humanos, salud y seguridad en el trabajo, adaptacion al cambio y gestion del impacto ambiental y recursos naturales), como externas (comunidades locales, socios comerciales, proveedores y consumidores, derechos humanos y problemas ecologicos mundiales). Asimismo, se incluye el Gobierno Corporativo como elemento adicional, por considerarlo esencial para el despliegue de la RSG.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="0ff44ae5d45de8ac602a43a1bd85678c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":76972558,"asset_id":65326530,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/76972558/download_file?s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="65326530"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="65326530"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 65326530; 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