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<!DOCTYPE html><html lang="de-DE"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>Neue Kunden gewinnen | Trustpilot Business</title><meta content="Neue Kunden gewinnen | Trustpilot Business" itemProp="name"/><meta name="robots" content="max-image-preview:large, max-snippet:-1, max-video-preview:-1"/><meta name="description" content="Präsentieren Sie Bewertungsinhalte auf Ihrer Website, um Ihre Conversion um bis zu 23 % zu steigern."/><meta property="og:title" content="Neue Kunden gewinnen | Trustpilot Business"/><meta property="twitter:title" content="Neue Kunden gewinnen | Trustpilot Business"/><meta property="og:description" content="Präsentieren Sie Bewertungsinhalte auf Ihrer Website, um Ihre Conversion um bis zu 23 % zu steigern."/><meta property="twitter:description" content="Präsentieren Sie Bewertungsinhalte auf Ihrer Website, um Ihre Conversion um bis zu 23 % zu steigern."/><meta property="og:type" content="website"/><link 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cjSxZg">New</div></a></li></ul></div></ul></div></li></ul><div display="inline-flex" class="Box-sc-9k7r7d-0 cPhDrT"><div class="Box-sc-9k7r7d-0 OTbXn"><a color="white" font-size="xxs" data-test="login-link" href="https://businessapp.b2b.trustpilot.com/?locale=de-DE&utm_source=businesswebsite&utm_medium=login&utm_campaign=free-signup" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandBusinessNav__LoginLink-sc-1kiswc4-1 rEppz kDZeAm">Einloggen</a></div><a data-action="signup" data-category="" data-test="signup-link" href="/signup?cta=free-signup_header_home" font-size="small" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 kjcrq kpxZHn">Kostenfreien Account erstellen</a></div></nav></div></div></div><main id="main" class="NewBrandBaseLayout__Main-sc-10jo999-0 botPUS"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU byUlyN"><div class="Box-sc-9k7r7d-0 deBqOI"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h5 font-weight="bold" font-size="xs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 KhzpO">Neue Kunden gewinnen</h5><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Stärken Sie das Vertrauen der Verbraucher an jedem Berührungspunkt</h1><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa">Präsentieren Sie Bewertungsinhalte auf Ihrer Website, um Ihre Conversion um bis zu <span data-tip="true" data-for="71XbCHDz1nHDiGIfarBtKW" tabindex="0" aria-describedby="71XbCHDz1nHDiGIfarBtKW">23 %</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template> zu steigern.</p></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU iBgmld"></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"><div class="Box-sc-9k7r7d-0 lmlRTy"></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" title="Page - Rich Text - Attract new customers" class="Box-sc-9k7r7d-0 ctrDNJ"><div class="Box-sc-9k7r7d-0 fqMubq"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Warum sollten Sie Ihre Bewertungen auch über Ihr Trustpilot-Profil hinaus teilen?</h2><p font-size="sm" class="Box-sc-9k7r7d-0 iydXDA">Ihre zukünftigen Kunden suchen nach authentischen Bewertungen, bevor sie sich entscheiden. Bestärken Sie sie durch die Präsentation Ihrer Trustpilot-Bewertungen in ihrer Entscheidung für Ihr Angebot.</p><p font-size="sm" class="Box-sc-9k7r7d-0 iydXDA"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/request-demo" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz fOEsty">Kostenfreie Beratung</a></span></p></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 eSixcG"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU kxTykt"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Höhere Website-Conversions durch die Einbindung von Bewertungs-Widgets</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Unternehmenskunden, die ihren TrustScore oder Bewertungsinhalte auf ihrer Website und in Marketingkampagnen präsentieren, können einen Anstieg ihrer Website-Conversions um bis zu <span data-tip="true" data-for="71XbCHDz1nHDiGIfarBtKW" tabindex="0" aria-describedby="71XbCHDz1nHDiGIfarBtKW">23 %</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template> erzielen. Nutzen Sie die Vielfalt unserer dynamischen Widgets, um Ihre neuesten und relevantesten Kundenbewertungen auf Ihrer Website und in Ihren E-Mails ins rechte Licht zu rücken. </p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/trustbox-widgets" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Trustpilot-Widgets</a></p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iJeukW"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gnqopi"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Umsatzsteigerungen durch Produktbewertungen</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Verbessern Sie Ihr Ranking in der Suche, indem Sie es Suchmaschinen ermöglichen, die Inhalte Ihrer Produktbewertungen zu indexieren. Punkten Sie mit der vollen Power von Social Proof – durch aussagekräftige Produktbewertungen mit echten Kundenfotos und -videos.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/product-reviews" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Produktbewertungen</a></p></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iJeukW"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU byUlyN"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Profitieren Sie in Ihren Anzeigen von der Marke Trustpilot</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Die Wahrscheinlichkeit, dass europäische Verbraucher auf eine Anzeige mit Brandingelementen von Trustpilot klicken, ist <a href="https://marketing.trustpilot.com/hubfs/Report%20+%20Infographic%20-%20The%20Value%20of%20Customer%20Ratings%20and%20Reviews%20in%20Advertising/The%20Value%20of%20Customer%20Ratings%20and%20Reviews%20in%20EU%20Advertising.pdf?utm_source=hubspot&utm_medium=report&utm_campaign=ratings_reviews_in_EU_ads" font-size="sm" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">58 %</a> höher, wenn die Anzeige ein <span data-tip="true" data-for="6AeOzfIApkhfstv8bEymfU" tabindex="0" aria-describedby="6AeOzfIApkhfstv8bEymfU">authentisches Kundenbewertungszitat</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template>enthält. Sparen Sie Zeit und Geld, indem Sie unsere ansprechenden Vorlagen nutzen, um Ihr Kundenfeedback in aufsehenerregende Werbematerialien zu verwandeln.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/marketing-assets" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Marketingmaterialien</a></p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 bJbryZ"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU cxSUPd"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Im Nu bestechende Social-Media-Inhalte</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Verwandeln Sie Ihre Bewertungen in Sekundenschnelle in aussagekräftige Bilder und Videos für Ihre Social-Media-Feeds.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/social-media-tools" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Social-Media-Tools</a></p></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 kqAGkT">Lassen Sie sich inspirieren</h2><div display="flex" class="Box-sc-9k7r7d-0 ckwvnr"><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/5-moeglichkeiten-um-mehr-traffic-fuer-ihre-website-zu-generieren" aria-label="Hier entlang zum Artikel - 5 Möglichkeiten, um mehr Traffic für Ihre Website zu generieren" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:6075px;width:100%;--aspect-ratio:(16/9)"><img alt="5 easy ways to increase your website's traffic" title="5 easy ways to increase your website's traffic" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/7ksIkFhq2AEIugiqAAE8eQ/1a4f831d3833a018b81ed2e8248c3172/Together.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">5 Möglichkeiten, um mehr Traffic für Ihre Website zu generieren</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Hier entlang zum Artikel</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/guides-reports/browsers-to-buyers/so-erhoehen-sie-ihre-klickraten-in-verschiedenen-kanaelen" aria-label="Hier entlang zum Artikel - So erhöhen Sie Ihre Klickraten in verschiedenen Kanälen" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:822px;width:100%;--aspect-ratio:(16/9)"><img alt="So erhöhen sie Ihre Klickraten in verschiedenen Kanälen" title="A channel-by-channel guide to improving your CTR" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">So erhöhen Sie Ihre Klickraten in verschiedenen Kanälen</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Hier entlang zum Artikel</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/guides-reports/build-trusted-brand/der-wert-von-kundenbewertungen-in-werbeanzeigen" aria-label="Hier entlang zum Artikel - Der Wert von Kundenbewertungen in Werbeanzeigen" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:1920px;width:100%;--aspect-ratio:(16/9)"><img alt="The Value of Customer Ratings and Reviews in Advertising in the US" title="The Value of Customer Ratings and Reviews in Advertising in the US" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2c1dSt6ggu9tqq5XbA3nhy/29adbdab84a10aa0abae441b44ad5d1c/shutterstock_1155494266_1_1920x1080.jpg?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Der Wert von Kundenbewertungen in Werbeanzeigen</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Hier entlang zum Artikel</div></div></a></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU byUlyN"><div overflow="hidden" class="Box-sc-9k7r7d-0 csVuBt"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Sind Sie bereit, 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Mit Facebook-Posts, Blogartikeln und anderen sekündlich neu veröffentlichten Inhalten zu konkurrieren, ist schwierig. Doch solange Sie Inhalte bereitstellen, die Ihrem Publikum einen Mehrwert bieten, wird Ihnen dies aller Voraussicht nach mehr Traffic bescheren.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Kundenbewertungen sind eine großartige Form von Content, der ständig aktualisiert wird sowie authentisch und für Ihre potenziellen Kunden von Nutzen ist, indem sie erfahren, was sie von Ihrem Unternehmen erwarten können.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Darüber hinaus haben Sie verschiedene Möglichkeiten, die Anzahl der Unterseiten Ihrer Website zu erhöhen, die das Ranking einiger Ihrer wichtigsten Suchbegriffe beeinflussen können. Denken Sie über die Einbindung neuer Kategorienseiten, Blogartikel, Bildmaterialien, Infografiken oder Videos nach, mit deren Hilfe Ihre Website ihr Ranking halten und auch weiterhin neues Publikum anlocken kann.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sobald Sie damit begonnen haben, Ihre Inhalte hinsichtlich bestimmter Schlüsselbegriffe zu optimieren und ihre Performance mithilfe von Tools wie ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.semrush.com/"},"content":[{"nodeType":"text","value":"SEMrush","marks":[],"data":{}}]},{"nodeType":"text","value":" zu verfolgen, können Sie auch alte Inhalte optimieren und das Ranking dieser Seiten verbessern, indem Sie deren Content regelmäßig aktualisieren. Denken Sie daran: Google mag neue Inhalte lieber als alte.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ein hohes Ranking wird stets mehr organischen Traffic generieren, also behalten Sie auch Ihre alten Inhalte im Auge.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Wer macht es richtig?","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3iGVaP2XD3kKGVC4xtURtr","type":"Entry","createdAt":"2020-02-13T10:20:07.674Z","updatedAt":"2022-02-04T09:33:18.088Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5bius7Kz6oMmUcU0SoM8yC","type":"Asset","createdAt":"2018-03-21T10:27:50.732Z","updatedAt":"2023-11-06T15:56:51.456Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":5,"locale":"de-DE"},"fields":{"title":"Content-Marketing – Etsy","description":"Content-Marketing – Etsy","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5bius7Kz6oMmUcU0SoM8yC/05c98d3f7386a819973cfc34149e7b23/download__4_.png","details":{"size":192719,"image":{"width":626,"height":313}},"fileName":"download (4).png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Der Blog von Etsy ist ein großartiges Beispiel für die Präsentation von Inhalten, die perfekt zu seinem Zielpublikum passen. Um Menschen, die sich für seinen Service interessieren, anzuziehen und an sich zu binden, thematisiert der Blog die neuesten Handarbeitstrends, Geschenkideen sowie Neuigkeiten. Und das alles anhand toller Inhalte und einer wunderschönen Bildsprache.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tipps von Trustpilot","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Um nützlich zu sein, sollten auf jeden einzelnen Inhalt einige der folgenden Merkmale zutreffen:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"unerwartet","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"emotional","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"inspirierend","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"informativ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"relevant","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"praktisch","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"einzigartig","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"glaubwürdig","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"vertrauenswürdig","marks":[],"data":{}}]}]}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"2. Erwägen Sie Werbung in den sozialen Medien","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Werbung bei Facebook, Twitter und in anderen sozialen Netzwerken ist im Vergleich zu AdWords immer noch relativ kostengünstig, und viele dieser Plattformen gestatten es Ihnen, Ihr Zielpublikum anhand bestimmter Suchbegriffe oder demografischer Merkmale weiter zu segmentieren.Trotzdem fragen Sie sich vielleicht, ob sich Werbung in den sozialen Medien wirklich lohnt?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die Kosten für eine Werbeanzeige bei Facebook hängen von verschiedenen Faktoren ab, doch ihre durchschnittlichen Kosten pro Klick betrugen 2016 nur ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://adespresso.com/blog/facebook-ads-cost/"},"content":[{"nodeType":"text","value":"0,27 US-Dollar","marks":[],"data":{}}]},{"nodeType":"text","value":". Im Vergleich dazu kann der Preis des Keyword Targeting für bezahlte Suchanzeigen bei besonders gefragten Suchbegriffen pro Klick bis zu ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://www.proximitymarketing.com/average-pay-per-click-ppc-cost/"},"content":[{"nodeType":"text","value":"25 US-Dollar","marks":[],"data":{}}]},{"nodeType":"text","value":" betragen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die sozialen Medien bieten einen wertvollen Vorteil gegenüber Pay-per-Click-Anzeigen: Sie ermöglichen Ihnen, genau die Kunden anzuvisieren, die Sie erreichen möchten.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Außerdem eröffnet Ihnen die Werbung in den sozialen Medien größere Zeitfenster für Ihre Arbeit. Mit einer durchschnittlichen Verweildauer bei Facebook von ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://sproutsocial.com/insights/facebook-stats-for-marketers/"},"content":[{"nodeType":"text","value":"40 Minuten","marks":[],"data":{}}]},{"nodeType":"text","value":" pro Tag sind Benutzer heute länger mit Stöbern, Lesen, Klicken, Liken und Vernetzen beschäftigt. Das macht es Ihnen leichter, mit Ihrer Zielgruppe in Kontakt zu treten und zu interagieren.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Wer macht es richtig?","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"427qzLWWuKgxwNJd0eGmvV","type":"Entry","createdAt":"2020-02-13T10:20:09.791Z","updatedAt":"2022-02-04T09:33:26.388Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"Rs2ntdB8IK8wCOE46C42u","type":"Asset","createdAt":"2018-03-21T10:29:39.321Z","updatedAt":"2023-11-06T15:56:51.461Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":5,"locale":"de-DE"},"fields":{"title":"Werbung in den sozialen Medien – Bustle","description":"Werbung in den sozialen Medien – Bustle","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/Rs2ntdB8IK8wCOE46C42u/dcdfaa2c396254bafa0dbdcacfeb3953/download__5_.png","details":{"size":232483,"image":{"width":500,"height":503}},"fileName":"download (5).png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Warum ist diese Facebook-Werbung von Bustle so wirksam?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Nun, zunächst einmal ist sie ein Hingucker. Viele Marken würden das herkömmliche Amazon Prime-Logo verwenden, doch Bustle beweist mit diesem Neonlicht-Foto ein besseres Gespür.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Und der zugehörige Text ist genauso gut. Produkte als „brillant“ zu betiteln, macht einerseits neugierig und weckt das Bedürfnis, auf den Link zu klicken. Gleichzeitig greift der Begriff die Bildsprache des Neonschriftzugs wieder auf.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Zu guter Letzt enthält der Text eine deutliche Handlungsaufforderung. Die Anzeige erwähnt brillante und ungewöhnliche Produkte, die jedermann liebt und die innerhalb von nur zwei Tagen geliefert werden können.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wer kann da schon Nein sagen?","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tipps von Trustpilot","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Gehen Sie ins Detail. Sie können Nutzer nach folgenden Kriterien auswählen:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ort","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Alter","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sprachen","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Beziehungsstatus","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Bildungsgrad","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Studienrichtung","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ausbildungsstätten","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Arbeitgeber","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Berufsbezeichnung","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Einkommen","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Kaufverhalten","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mobilgerätetyp und viele andere mehr ...","marks":[],"data":{}}]}]}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"3. Reduzieren Sie die Ladezeit Ihrer Website","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sie glauben, die Ladezeit Ihrer Website spielt keine Rolle?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Falsch gedacht.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Eine 1-sekündige Verzögerung beim Laden einer Seite ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.ns8.com/en-us/ns8u/did-you-know/a-slow-webpage-can-cost-you-7-percent-of-your-sales/"},"content":[{"nodeType":"text","value":"führt potenziell zu","marks":[],"data":{}}]},{"nodeType":"text","value":" 11 % weniger Seitenaufrufen und zu 7 % weniger Conversions. Wenn man bedenkt, dass sich diese Conversions direkt auf den Umsatz auswirken, klingen 7 % plötzlich enorm hoch.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Eine Studie von ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.akamai.com/uk/en/about/news/"},"content":[{"nodeType":"text","value":"Akamai","marks":[],"data":{}}]},{"nodeType":"text","value":" ergab Folgendes: 47 % der Menschen erwarten, dass eine Internetseite innerhalb von 2 oder weniger Sekunden lädt, und 40 % geben an, dass sie den Seitenaufruf abbrechen, wenn das Laden länger als 3 Sekunden dauert.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Eine kürzere Ladezeit verbessert nicht nur die Conversion Ihrer Website, sondern beschert Ihnen auch mehr organischen Traffic. Es lohnt sich für Unternehmen, wenn die Webcrawler von Suchmaschinen ihre Websites schneller analysieren und mehr relevante Inhalte ermitteln können.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die Minimierung der Ladezeit Ihrer Website ist deshalb unerlässlich – für Ihre Präsenz in den Suchergebnissen, für ein besseres Nutzererlebnis und, letztendlich, für mehr Umsatz.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Wer macht es richtig?","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4UBxsfIToKl7r0JvDEyHgk","type":"Entry","createdAt":"2020-02-13T10:20:12.046Z","updatedAt":"2022-07-02T07:27:35.000Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5VjjFR7jOwc6QewuSGc2We","type":"Asset","createdAt":"2018-03-21T10:31:17.634Z","updatedAt":"2023-11-06T15:56:51.466Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":4,"locale":"de-DE"},"fields":{"title":"Ladezeit – Apple","description":"Ladezeit – Apple","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5VjjFR7jOwc6QewuSGc2We/8a37bf7778ea45adf12aaa2fccf4b228/download__6_.png","details":{"size":62346,"image":{"width":626,"height":313}},"fileName":"download (6).png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die Website von Apple erzielte bei ihrem Geschwindigkeitstest 89 von 100 Punkten. Apple hat seinen bild- und funktionslastigen Internetauftritt optimiert, um ein hervorragendes Nutzererlebnis zu liefern, ohne dabei Umsatzeinbußen wegen zu langer Ladezeiten in Kauf nehmen zu müssen. Die Website ist ein großartiges Beispiel dafür, wie eine E-Commerce-Site ihren Nutzern das Gefühl eines einzigartigen Erlebnisses vermitteln kann.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Auch Sie können mithilfe kostenloser Tools wie ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://tools.pingdom.com/"},"content":[{"nodeType":"text","value":"Pingdom","marks":[],"data":{}}]},{"nodeType":"text","value":" oder ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://gtmetrix.com/"},"content":[{"nodeType":"text","value":"GTmetrix","marks":[],"data":{}}]},{"nodeType":"text","value":" die Punktzahl Ihrer Website ermitteln.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tipps von Trustpilot","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Reduzieren Sie die Ladezeit Ihrer Website mit diesen 10 Tipps:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Minimieren Sie HTTP-Anfragen.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Reduzieren Sie die Antwortzeit des Servers.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Aktivieren Sie die Komprimierung.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Nutzen Sie das Browser-Caching.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Reduzieren Sie Ressourcen.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Optimieren Sie Bilder – überprüfen Sie die Größe, das Format und das SRC-Attribut.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Optimieren Sie die CSS-Bereitstellung.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Priorisieren Sie Inhalte im oberen Teil der Seite.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Reduzieren Sie Plug-ins.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Reduzieren Sie Weiterleitungen.","marks":[],"data":{}}]}]}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"4. Optimieren Sie Ihre Website für mobile Geräte","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In nicht allzu ferner Zukunft will Google seinen Mobile-first-Index einführen. Doch welche Folgen hat dies für die Website Ihres Unternehmens?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sofern Ihre Website nicht für Mobilgeräte optimiert ist, wird Ihr Ranking wahrscheinlich darunter leiden.","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Laut Google besuchen ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails"},"content":[{"nodeType":"text","value":"61 %","marks":[],"data":{}}]},{"nodeType":"text","value":" der Nutzer eine mobile Website sehr wahrscheinlich nicht wieder, wenn sie beim ersten Mal Schwierigkeiten beim Zugriff darauf hatten. Websites können sich daher nicht länger den Luxus erlauben, ihre mobilen Nutzer zu ignorieren. Wie bereits oben erwähnt, ist eine kurze Ladezeit extrem wichtig, und Google macht es Ihnen leichter, sowohl die Ladezeit Ihrer Website zu reduzieren als auch auf die Bedürfnisse mobiler Nutzer einzugehen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Um die Ladezeit für mobile Nutzer zu reduzieren, hat Google unlängst sein AMP-Projekt (Accelerated Mobile Pages) gestartet. AMP ist eine HTML-ähnliche Programmiersprache, die die Ladegeschwindigkeiten von Websites beschleunigt.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"AMP bietet eine bessere Seitenperformance und bessere Interaktion, weil Internetseiten und Anzeigen sofort geladen werden, wodurch Desktop- wie auch Smartphone-Nutzer von einem reibungslosen Nutzererlebnis profitieren. Darüber hinaus ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://uk.business.trustpilot.com/reviews/browsers-to-buyers/creating-relevant-content-throughout-the-customer-journey"},"content":[{"nodeType":"text","value":"verbessert AMP auch die SEO","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Wer macht es richtig?","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6iZMhZH2aQAXRHOIHCy9Dg","type":"Entry","createdAt":"2020-02-13T10:20:14.084Z","updatedAt":"2022-02-04T11:23:38.226Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"5 Möglichkeiten, um mehr Traffic für Ihre Website zu generieren - Buzzfeed","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4NfLTqSrkcUkiO04QqW4Kw","type":"Asset","createdAt":"2018-03-21T10:32:55.921Z","updatedAt":"2022-02-09T14:21:56.161Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":3,"locale":"de-DE"},"fields":{"title":"Optimierung für Mobilgeräte – BuzzFeed","description":"Optimierung für Mobilgeräte – BuzzFeed","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/4NfLTqSrkcUkiO04QqW4Kw/d7a4e06bc3b66df67ea150507f1778cd/download__7_.png","details":{"size":210411,"image":{"width":300,"height":511}},"fileName":"download (7).png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1emOrzmcxZcoA7UznJANgl","type":"Entry","createdAt":"2020-02-13T10:20:15.216Z","updatedAt":"2022-02-04T11:23:24.967Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"5 Möglichkeiten, um mehr Traffic für Ihre Website zu generieren - Buzzfeed 2","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4lprFG58uQyKC4SAOSmYeU","type":"Asset","createdAt":"2018-03-21T10:33:20.599Z","updatedAt":"2022-02-09T14:21:56.508Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"locale":"de-DE"},"fields":{"title":"Optimierung für Mobilgeräte – BuzzFeed","description":"Optimierung für Mobilgeräte – BuzzFeed","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/4lprFG58uQyKC4SAOSmYeU/28ee178a08e839ca036c6179292f2b94/download__8_.png","details":{"size":62074,"image":{"width":300,"height":533}},"fileName":"download (8).png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die AMP-Website von BuzzFeed präsentiert sich wie gewohnt: mit reich bebilderten Seiten und großem Text. Trotzdem verfügt die AMP-Version über ein wesentlich minimalistischeres Layout. Und indem sie ihre Kategorien auf anderen Seiten versteckt, werden die Ladezeiten reduziert und das Nutzererlebnis optimiert.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tipps von Trustpilot","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Um Ihre Website für die mobile Nutzung zu optimieren, müssen Sie sich für eine Konfiguration entscheiden. Hier kommt eine kurze Zusammenfassung, die Ihnen die Wahl erleichtern soll.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Alle 3 Konfigurationen sind Google-freundlich, aber die Suchmaschine empfiehlt vor allem das responsive Webdesign:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Responsives Webdesign ist die einfachste und meistempfohlene Form der Optimierung – und es ist sehr leicht zu implementieren. Es liefert denselben HTML-Code unter der gleichen URL und die Seite passt sich an die Bildschirmgröße an.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die dynamische Bereitstellung ist eine weitere Form der mobilen Optimierung. Die URL bleibt gleich, liefert jedoch einen anderen HTML-Inhalt, wenn sie von einem Mobilgerät aufgerufen wird.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Unterschiedliche URLs als Lösung bedeutet, dass Sie 2 verschiedene URLs unterhalten müssen: eine für Mobilgeräte und eine für Desktop-Lösungen.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sobald Sie eine dieser Konfigurationen implementiert haben, sollten Sie Google und andere Suchmaschinen darüber informieren, damit sie dies berücksichtigen und Ihre Website entsprechend einordnen können.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"5. Optimieren Sie Ihre Website für die Sprachsuche","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mit der wachsenden Beliebtheit virtueller Assistenten wie Siri, Alexa oder Google Assistant ist eine neue Ära des Internetzeitalters angebrochen. Heute verwenden Menschen, die online nach Informationen suchen, im Vergleich zu den vergangenen Jahren mit zunehmender Wahrscheinlichkeit die Sprachsuche und eine natürliche Ausdrucksweise.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In seiner Keynote-Präsentation für die Google I/O 2016 berichtete Google-Chef Sundar Pichai seinem Publikum, dass es sich bei ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917"},"content":[{"nodeType":"text","value":"20 %","marks":[],"data":{}}]},{"nodeType":"text","value":" der mobilen Suchanfragen mittlerweile um Sprachsuchen handelt.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Und da die Weiterentwicklung von Spracherkennungssoftware praktisch im Stundentakt voranschreitet, wird diese Quote mit Sicherheit weiter steigen. Aus diesem Grund sollten Sie Ihre SEO auf die Sprachsuche abstimmen und zusätzlich potenzielle gesprächsähnliche Suchanfragen – sogenannte Conversational Queries – recherchieren, die für Ihre Website relevant sein könnten.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wenn Sie Ihre Suchstrategie bislang noch nicht um die Sprachsuche erweitert haben, entgeht Ihnen die Chance auf potenziell umsatzträchtige Kunden.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tipps von Trustpilot","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dies sind einige Möglichkeiten, wie Sie Ihre Inhalte auf die Sprachsuche abstimmen können:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Optimieren Sie Longtail-Suchbegriffe und -Phrasen:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Die Sprachsuche bedient sich der natürlichen Sprache. Die Art, wie wir sprechen, unterscheidet sich von der Art, wie wir schreiben. Wenn wir mit digitalen Assistenten sprechen, verwenden wir andere Sätze und Suchbegriffe als jene, die wir von Hand in eine Suchmaschine eingeben.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Konzentrieren Sie sich auf Ihre FAQs:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Die Seiten, auf denen Sie die häufig gestellten Fragen thematisieren, eignen sich perfekt für die Einbindung detaillierter Suchbegriffe. Eine eindeutige Antwort auf eine häufig gestellte Frage hat in der Sprachsuche bessere Chancen.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die lokale SEO ist Ihr Freund:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Es ist ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better"},"content":[{"nodeType":"text","value":"3 Mal","marks":[],"data":{}}]},{"nodeType":"text","value":" wahrscheinlicher, dass eine Sprachsuche lokal orientiert ist. Deshalb ist es unerlässlich, Ihre Kontaktinformationen, Öffnungszeiten, Ihren Standort und Ihre Inhalte auf dem neuesten Stand zu halten. Wenn jemand fragt „Wo gibt es in Hamburg ein veganes Restaurant?“, taucht Ihr Unternehmen mit höherer Wahrscheinlichkeit unter den ersten Suchergebnissen auf, wenn Sie Ihre Website für die lokale SEO optimiert haben.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Egal ob Sie Ihren 1. oder 10.000. Kunden gewinnen möchten: Mehr Traffic für Ihren Onlineshop zu erzielen, trägt entscheidend zu Ihrem Unternehmenswachstum bei. Und mithilfe dieser 5 erprobten Methoden werden Sie langfristig mehr Traffic generieren.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2mhM0QcoGvo8RlfS5xCIHb","type":"Entry","createdAt":"2020-02-13T10:20:17.173Z","updatedAt":"2022-02-04T11:19:22.630Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"5 Möglichkeiten, um mehr Traffic für Ihre Website zu generieren - footer CTA","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"LWzLFCL3sAOQw4EIwuCYc","type":"Asset","createdAt":"2018-11-27T11:55:45.080Z","updatedAt":"2022-02-09T14:30:25.915Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":58,"revision":5,"locale":"de-DE"},"fields":{"title":"Stärken Sie Ihre SEO mit Kundenbewertungen. Probieren Sie es aus. Kostenfrei anmelden","description":"Link zur kostenfreien Anmeldung","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/LWzLFCL3sAOQw4EIwuCYc/a591aaa388cfd447a01d64e5af577735/DE_banners_26_09_blog_banner_4.jpg","details":{"size":76589,"image":{"width":1200,"height":283}},"fileName":"DE_banners_26_09_blog_banner_4.jpg","contentType":"image/jpeg"}}},"link":"https://de.business.trustpilot.com/signup?cta=free-signup_blog_banner-4_de","articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]}},{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"183983","type":"Entry","createdAt":"2020-01-16T11:30:06.549Z","updatedAt":"2024-10-28T11:22:59.504Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"guideReport"}},"locale":"de-DE"},"internalTitle":"So erhöhen Sie Ihre Klickraten in verschiedenen Kanälen","title":"So erhöhen Sie Ihre Klickraten in verschiedenen Kanälen","slug":"so-erhoehen-sie-ihre-klickraten-in-verschiedenen-kanaelen","locale":"DE","date":"2018-03-15","pillar":"browsers-to-buyers","author":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2UqEmIx5sQg42IWQSc8m8I","type":"Entry","createdAt":"2018-09-27T13:39:57.266Z","updatedAt":"2021-03-24T06:42:05.103Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":61,"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"blogAuthor"}},"locale":"de-DE"},"name":"Paul Francis Steele","title":"Head of Partnerships Europe","image":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"76qlZeXJqocMMak6AS4Cu2","type":"Asset","createdAt":"2018-10-18T14:24:39.839Z","updatedAt":"2022-02-09T14:29:33.276Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"de-DE"},"title":"PaulFrancisSteele","url":"https://images.ctfassets.net/b7g9mrbfayuu/76qlZeXJqocMMak6AS4Cu2/ae905acb9c0e1c0016a083cc1d4240c2/PaulFrancisSteele.jpg","details":{"size":25555,"image":{"width":260,"height":260}},"fileName":"PaulFrancisSteele.jpg","contentType":"image/jpeg","width":260,"height":260}},"thumbnail":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"e34ZuG72uck2egeuSw2os","type":"Asset","createdAt":"2018-03-15T10:03:23.848Z","updatedAt":"2022-11-16T18:27:10.102Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":68,"revision":5,"locale":"de-DE"},"title":"So erhöhen sie Ihre Klickraten in verschiedenen Kanälen","description":"A channel-by-channel guide to improving your CTR","url":"https://images.ctfassets.net/b7g9mrbfayuu/e34ZuG72uck2egeuSw2os/925317c053f0405bc2672b89cb16dc27/Screenshot_2022-11-16_at_17.43.40.png","details":{"size":665897,"image":{"width":822,"height":568}},"fileName":"Screenshot 2022-11-16 at 17.43.40.png","contentType":"image/png","width":822,"height":568},"intro":"Wir wissen es alle: Klickraten in allen möglichen Marketingkanälen zu erhöhen, ist Schwerstarbeit. Deshalb kommen hier einige der besten Tipps unserer Experten, die Ihnen dabei helfen, Ihre Klickraten in kürzester Zeit zu verbessern.","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Laut ","nodeType":"text"},{"data":{"uri":"https://www.marketingterms.com/dictionary/clickthrough_rate/"},"content":[{"data":{},"marks":[],"value":"Marketingterms.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" ist die Klickrate eine digitale Kennzahl, die den Anteil der KIicks in der bezahlten und organischen Suche, in der Werbung, in E-Mails und anderen Medien misst.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2017 lag die durchschnittliche Klickrate für Display-Anzeigen bei nur ","nodeType":"text"},{"data":{"uri":"http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/"},"content":[{"data":{},"marks":[],"value":"0,05 %","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Auch wenn die Klickrate nicht unbedingt ein Gradmesser für den letztendlichen Erfolg ist, hilft eine höhere Klickrate Unternehmen dabei, ihre Kosten-per-Klick zu senken, ihre organischen Rankings zu verbessern und sowohl den Traffic also auch ihre Conversions zu erhöhen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Hier haben wir die besten Tipps für die Verbesserung Ihrer Klickraten in verschiedenen Kanälen zusammengetragen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Pay-per-Click-Anzeigen","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sie glauben vielleicht, mehr Klicks für Ihre AdWords-Anzeigen zu generieren, sei leicht, aber in Wahrheit wird es mit jedem Tag schwerer, sich von der Konkurrenz abzuheben. Täglich schießen neue Marken und neue Websites wie Pilze aus dem Boden und versuchen, sich auf Ihrem Territorium mit Ihnen zu messen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Wie also erzielen Sie mehr Klicks und senken Sie die Kosten-pro-Klick Ihrer Anzeigen?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Verfassen Sie großartige Überschriften!","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Nach Auskunft von Copy Blogger hören ","nodeType":"text"},{"data":{"uri":"http://www.copyblogger.com/magnetic-headlines/"},"content":[{"data":{},"marks":[],"value":"80 %","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" der Leser nach der Überschrift auf zu lesen. Titel sind das Erste, das Verbraucher lesen, wenn sie online nach etwas suchen. Sorgen Sie dafür, dass Ihre Überschriften ansprechend und prägnant genug sind, um sich deutlich auf die Klickrate auszuwirken. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Beziehen Sie ein Sonderangebot oder eine Verkaufsaktion ein, oder erweitern Sie Ihre Überschriften, indem Sie am Ende der ersten beschreibenden Zeile einen Punkt setzen. Dadurch wird die erste Zeile automatisch zu Ihrer Überschrift hinzugefügt, was sie für die Nutzer attraktiver macht.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Um Ihre Anzeige vollständig zu optimieren, muss Ihre Überschrift außerdem zu der Seite passen, auf die sie verlinkt. Wahrscheinlich klicken die meisten Nutzer Ihre Anzeige aufgrund der Überschrift an. Doch wenn das darin gegebene Versprechen nicht auf der Zielseite eingelöst wird, sind sie vermutlich enttäuscht. Wenn Sie einen 40%igen Rabatt anbieten, sollten Sie diese Aktion auch auf der Zielseite erwähnen. Sonst werden die Nutzer Ihre Seite wieder verlassen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Saisonale Überschriften empfehlen sich ebenfalls, weil sie Ihre Anzeige relevant und aktuell erscheinen lassen. Je relevanter Ihr Suchbegriff ist, desto mehr Nutzer werden Ihren Link wahrscheinlich anklicken. 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Ersetzen Sie Preise durch Rabatte","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Angabe von Preisen in Ihrer Überschrift oder Beschreibung kann eine gefährliche Taktik sein, da der Preis in Ihrer Anzeige womöglich nicht immer der günstigste auf der gesamten Seite ist. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ein gutes Angebot anstelle des Preises einzufügen, wird Ihrer neuen Anzeige helfen, die alten zu übertrumpfen. 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Sichern Sie sich Rich-Snippet-Sterne","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Erhalten Sie Rich-Snippet-Sterne durch Trustpilot-Produktbewertungen oder indem Sie Servicebewertungen auf Ihrem Trustpilot-Profil sammeln.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bei Rich-Snippet-Sternen handelt es sich um die begehrten Sternebewertungen, die in organischen Suchergebnissen auftauchen und die Gesamtbewertung eines Unternehmens anzeigen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://de.business.trustpilot.com/reviews/das-bedeutet-die-rich-snippet-aktualisierung-von-google-fuer-unternehmen"},"content":[{"data":{},"marks":[],"value":"Rich-Snippet-Sterne","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", die in einem Suchergebnis für eine Produktseite angezeigt werden, helfen dabei, das Vertrauen der Verbraucher zu gewinnen und die Klickrate zu verbessern, und sie ziehen potenziell relevanten Traffic auf Ihre Website.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sie vertreiben Ihre Produkte nicht online? 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Das ist dem Umstand zu verdanken, dass Unternehmensprofile auf Trustpilot eine hohe Domain-Autorität besitzen (Trustpilot zählt heute zu den Top 1 % der weltweit meistbesuchten Websites).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Auf Trustpilot vertreten zu sein, signalisiert sowohl ","nodeType":"text"},{"data":{"uri":"https://us.business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019"},"content":[{"data":{},"marks":[],"value":"Google als auch Ihren potenziellen Kunden","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", dass Sie ein glaubwürdiger Anbieter sind – was wiederum für die Klickrate Ihrer eigenen organischen Suchergebnisse Wunder wirken kann.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Soziale Medien","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Ihre Handlungsaufforderung muss eindeutig sein","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Viele Social-Media-Posts enthalten keine eindeutigen Handlungsaufforderungen und erzielen dadurch schlechte Klickraten. Es ist wichtig, dass Sie Ihren Lesern mitteilen, was sie ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"tun sollen","nodeType":"text"},{"data":{},"marks":[],"value":". Menschen dazu zu bewegen, aktiv zu werden, ist nicht leicht. Die Ergänzung Ihrer Social-Media-Posts um Handlungsaufforderungen kann Ihnen dabei helfen, Ihren Traffic zu erhöhen. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Erwägen Sie auch die Einbindung Ihres Logos in Bildern, die Sie posten, um Ihre Präsenz zu erhöhen, wenn diese Beiträge geteilt werden.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5ACa2eOwbkZrnhVXVx74Sz","type":"Entry","createdAt":"2020-02-12T21:29:30.258Z","updatedAt":"2020-02-12T21:29:30.258Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"description":"Example of Clear CTA On Social Post","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3RFV0F309WUA2KyEYKekwU","type":"Asset","createdAt":"2018-03-15T10:20:03.919Z","updatedAt":"2022-02-09T14:20:57.579Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"locale":"de-DE"},"fields":{"title":"Beispiel: eindeutige Handlungsaufforderung in einem Social-Media-Post","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/3RFV0F309WUA2KyEYKekwU/839bbc80f41e1350c186bb175f814eb8/download__16_.png","details":{"size":120745,"image":{"width":496,"height":321}},"fileName":"download (16).png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Tolle Bilder","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Angesichts der Verlagerung hin zu visuell ausgerichteten sozialen Medien werden soziale Plattformen immer weniger textlastig, weshalb Marken ihre Bilder mit Sorgfalt auswählen müssen. 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Eine einzigartige Stimme","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Unternehmensstimme ist äußerst wichtig und eines der Dinge, die Ihnen dabei helfen, Ihre Markenidentität und Ihr Markenprofil zu entwickeln. Was soziale Plattformen betrifft, muss eine klare Strategie erarbeitet werden, mit deren Hilfe Sie die Persönlichkeit Ihres Unternehmens definieren können. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Eines der besten Mittel, um sich von der Konkurrenz abzuheben und zu unterscheiden, ist ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Originalität","nodeType":"text"},{"data":{},"marks":[],"value":". 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Texten Sie großartige Betreffzeilen","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Um die Klickrate Ihrer E-Mails zu erhöhen, müssen die Empfänger Ihre E-Mail erst einmal öffnen. Wussten Sie, dass ","nodeType":"text"},{"data":{"uri":"https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare"},"content":[{"data":{},"marks":[],"value":"33 %","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" der E-Mail-Empfänger E-Mails nur aufgrund der Betreffzeile öffnen?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Klickenswerte Betreffzeilen zu finden, kann schwierig sein. Deshalb empfehlen wir, erst ein paar davon auszuprobieren, bevor Sie sich auf einen Stil und eine Stimme festlegen. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Dabei sollten Sie bedenken, dass der Betreff so knapp wie möglich sein und dennoch beschreiben soll, worum es in der E-Mail geht. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Eindeutigkeit und Stimmigkeit sind unerlässlich. Das ist das Erfolgsrezept.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7HokpmJECOeSVZc1aD9tQ7","type":"Entry","createdAt":"2020-02-12T21:29:36.911Z","updatedAt":"2020-02-12T21:29:36.911Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"description":" “TGIF!” - Example of short and straight to the point subject line","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1YUujblwfueiiUUKiGauOW","type":"Asset","createdAt":"2018-03-15T10:22:07.243Z","updatedAt":"2022-02-09T14:20:58.186Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":3,"locale":"de-DE"},"fields":{"title":"Beispiel: kurze Betreffzeile, die es direkt auf den Punkt bringt – „TGIF!“ (Gott sei Dank, es ist Freitag!)","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/1YUujblwfueiiUUKiGauOW/29d410644a80ee259caa520d89dbdb14/download__18_.png","details":{"size":17715,"image":{"width":278,"height":250}},"fileName":"download__18_.png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Je kürzer, desto besser","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Empfänger lesen lieber kurze E-Mails, während lange E-Mails die Leser schnell langweilen können. Formulieren Sie prägnante und eindeutige Botschaften. Das können Sie erreichen, indem Sie ein Gefühl der Dringlichkeit erzeugen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Kommen Sie direkt zur Sache und vergessen Sie nicht, den CTA-Button, Ihren Handlungsaufruf. Wir empfehlen die Verwendung von Verben wie „loslegen“, „mitmachen“ oder „erfahren“ für den CTA-Button.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Eine personalisierte Handlungsaufforderung kann die Klickrate ebenfalls drastisch erhöhen. Scheuen Sie sich nicht „Sie“, „Ihr“ oder sogar Namen zu verwenden! Zu guter Letzt gibt ein Gefühl der Dringlichkeit, welches Sie mit Worten wie „jetzt“, „heute“ oder „bevor“ erzeugen, dem Leser einen Grund, sofort zu klicken. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"23Ag6FOedXSXBkfSKAcfhC","type":"Entry","createdAt":"2020-02-12T21:29:40.212Z","updatedAt":"2020-02-12T21:29:40.212Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"description":"Example of short email with good CTA","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"29iqNseSmA04omQM6UqcM4","type":"Asset","createdAt":"2018-03-15T10:22:57.232Z","updatedAt":"2022-02-09T14:20:58.522Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"locale":"de-DE"},"fields":{"title":"Beispiel: kurze E-Mail mit guter Handlungsaufforderung","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/29iqNseSmA04omQM6UqcM4/a6f55cb2f4fbc5f9c76d7573c885e968/download__19_.png","details":{"size":154232,"image":{"width":561,"height":374}},"fileName":"download (19).png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Individualisieren Sie Ihre E-Mails","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die individuelle Gestaltung von E-Mails ist eine tolle Möglichkeit für den Aufbau enger Beziehungen zu Ihren Kunden. In der Tat hilft die individuelle Ansprache Kunden dabei, sich auf Ihr Unternehmen einzulassen. Wie Econsultancy berichtet, sind ","nodeType":"text"},{"data":{"uri":"http://www.evergage.com/blog/personalize-your-marketing-attract-more-customers/"},"content":[{"data":{},"marks":[],"value":"74 %","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" der Marketingexperten überzeugt, dass die Individualisierung einen positiven Einfluss auf die Kundenbindung hat; allerdings nutzen ","nodeType":"text"},{"data":{"uri":"http://www.evergage.com/blog/personalize-your-marketing-attract-more-customers/"},"content":[{"data":{},"marks":[],"value":"94 %","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" von ihnen diese Möglichkeit nicht so oft, wie sie sollten.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Um Ihre E-Mails individuell anzupassen, müssen Sie wissen, wofür sich Ihr Publikum interessiert. Natürlich möchte nicht jeder genau das Gleiche hören; deshalb sollten Sie zunächst einmal Ihre Kontaktliste in verschiedene Teilgruppen segmentieren. Das wird Ihnen helfen, die richtige Art von E-Mails an die richtigen Kunden zu senden.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"18dv6eRQMeFBPliSc4MGSR","type":"Entry","createdAt":"2020-02-12T21:29:43.600Z","updatedAt":"2020-02-12T21:29:43.600Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"description":"Example of personalised email","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5hzI6WvrVKsuuomGcgOMEc","type":"Asset","createdAt":"2018-03-15T10:23:49.873Z","updatedAt":"2022-02-09T14:20:58.832Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"locale":"de-DE"},"fields":{"title":"Beispiel: individualisierte E-Mail","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5hzI6WvrVKsuuomGcgOMEc/1ca724f4b531f98d112e134e627c3bcb/download__20_.png","details":{"size":113245,"image":{"width":566,"height":394}},"fileName":"download (20).png","contentType":"image/png"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Optimieren Sie Ihre E-Mails für mobile Geräte","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Laut ","nodeType":"text"},{"data":{"uri":"https://blog.aweber.com/articles-tips/your-field-guide-to-designing-mobile-friendly-emails.htm"},"content":[{"data":{},"marks":[],"value":"AWeber","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" werden 53 % aller E-Mails auf einem mobilen Gerät geöffnet und 75 % der Leser sind potenziell geneigt, eine E-Mail zu löschen, wenn sie nicht für ihr Mobilgerät optimiert wurde.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Wenn Sie noch nicht über die Optimierung Ihrer E-Mails für die Darstellung auf mobilen Geräten nachdenken, vernachlässigen Sie Ihre E-Mail-Marketing-Strategie! ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Jetzt ist der richtige Zeitpunkt, um zu beginnen, Ihre E-Mails für Mobilgeräte zu optimieren – sofern Sie es nicht schon getan haben. Falls ja, dann denken Sie auch darüber nach, Ihre E-Mails responsiv zu machen, damit sie auf jedem Gerät geöffnet werden können.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1b85MeZC7dH7yCLkddSFSi","type":"Entry","createdAt":"2020-02-12T21:29:46.997Z","updatedAt":"2020-02-12T21:29:46.997Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"description":" Example of mobile-friendly and responsive emails","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6KKhsGYBybD9qELC65Ace0","type":"Asset","createdAt":"2019-10-08T13:05:17.486Z","updatedAt":"2022-02-09T14:37:53.234Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":2,"locale":"de-DE"},"fields":{"title":"Beispiel: responsive E-Mail, die für mobile Geräte optimiert ist","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/6KKhsGYBybD9qELC65Ace0/2c1512208c3187213e2de759dd770580/Example_of_mobile-friendly_and_responsive_emails.jpg","details":{"size":36350,"image":{"width":566,"height":351}},"fileName":"Example of mobile-friendly and responsive emails.jpg","contentType":"image/jpeg"}}}}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Egal ob Sie mehr Traffic generieren oder die Beziehung zu Ihren Kunden intensivieren möchten: Die Erhöhung Ihrer Klickraten ist ein wesentliches Element für die Weiterentwicklung Ihres Unternehmens ... Und wir sind zuversichtlich, dass Sie mit diesen Tipps in kürzester Zeit enorme Unterschiede verzeichnen werden.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6qpZEGNdAWyuU47yzoyFUJ","type":"Entry","createdAt":"2020-02-12T21:29:50.312Z","updatedAt":"2020-02-12T21:29:50.312Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":1,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"24GoKbsYGU6YQ4CQ2eKoSk","type":"Asset","createdAt":"2018-11-27T11:52:49.268Z","updatedAt":"2022-02-09T14:30:25.480Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":89,"revision":5,"locale":"de-DE"},"fields":{"title":"Erfahren Sie, wie Trustpilot-Bewertungen Ihr Unternehmen voranbringen können. 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Um den Einfluss von Trustpilot-Kundenbewertungen in Werbeanzeigen zu testen, wurden die Umfrageteilnehmer anhand verschiedener Online-Anzeigen für einen neuen Mobilfunkvertrag gefragt, welche Anzeigen sie mit größter Wahrscheinlichkeit und welche sie mit geringster Wahrscheinlichkeit anklicken würden.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Zusammenfassung der Studienergebnisse","nodeType":"text"}],"nodeType":"heading-2"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4jh0AFd4U2mg9P5mprYIQL","type":"Entry","createdAt":"2022-02-23T14:03:14.861Z","updatedAt":"2022-03-01T11:18:51.374Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Der Trustpilot-Effekt: Anatomie einer Co-Branding-Anzeige","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1RtX2FIVjMN7O75GnNBCYJ","type":"Asset","createdAt":"2022-02-23T14:02:49.522Z","updatedAt":"2022-03-01T11:50:22.418Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":19,"revision":6,"locale":"de-DE"},"fields":{"title":"Anzeige mit Trustpilot-Elementen","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/1RtX2FIVjMN7O75GnNBCYJ/d20f75bf51b2442ddf0beacca92e039c/1_-_Der_Trustpilot-Effekt_-_Anatomie_einer_Co-Branding-Anzeige.png","details":{"size":309305,"image":{"width":900,"height":799}},"fileName":"1 - Der Trustpilot-Effekt - Anatomie einer Co-Branding-Anzeige.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"• 61 % der europäischen Verbraucher geben an, dass sie durch einen guten Trustpilot-Bewertungsscore eher dazu geneigt sind, einem Unternehmen zu vertrauen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"• 62 % der Befragten geben an, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass sie bei einem Unternehmen einkaufen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"• Eine Online-Anzeige mit Trustpilot-Logo und Trustpilot-Sternen wirkt auf europäische Verbraucher 36 % überzeugender als dieselbe Anzeige ohne diese Elemente.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"• Die Wahrscheinlichkeit, dass Verbraucher auf eine Co-Branding-Anzeige mit Trustpilot klicken, die 5 Bewertungssterne, einen TrustScore basierend auf über 3.000 Kundenbewertungen und ein Kundenzitat präsentiert, ist mehr als doppelt so hoch als bei einer Anzeige ohne Trustpilot-Inhalte.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"• Eine Anzeige mit Brandingelementen von Trustpilot, die 5 Bewertungssterne und einen TrustScore von 4,8 basierend auf über 500 Kundenbewertungen präsentiert, ist 92 % attraktiver als eine Anzeige ohne Trustpilot-Elemente.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"• Eine Anzeige mit Brandingelementen von Trustpilot, die 5 Bewertungssterne und einen TrustScore von 4,8 basierend auf über 3.000 Kundenbewertungen präsentiert, ist 22 % attraktiver als dieselbe Anzeige, die nur den TrustScore präsentiert.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"• Eine Anzeige mit Brandingelementen von Trustpilot, die 5 Bewertungssterne basierend auf über 3.000 Kundenbewertungen präsentiert, schneidet 9 % besser ab als die Anzeige mit über 500 Kundenbewertungen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"• Eine Anzeige mit Brandingelementen von Trustpilot, die 5 Bewertungssterne, einen hohen TrustScore basierend auf über 3.000 Kundenbewertungen und ein Kundenzitat präsentiert, schneidet 59 % besser ab als eine Anzeige ohne Trustpilot-Elemente, selbst wenn der Preis 20 % höher ist (12 Euro im Vergleich zu 10 Euro).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Wichtigkeit von Kundenbewertungen in der Customer-Journey","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Verbraucher verhalten sich zu Recht vorsichtig dabei, welchen Unternehmen sie ihr Vertrauen schenken, wenn sie im Internet Produkte oder Dienstleistungen kaufen möchten. Laut einem Bericht der Europäischen Kommission aus dem Jahr 2020 wurden in den vorangegangenen zwei Jahren über die Hälfte (56 %) aller EU-Bürger Opfer von arglistigen Täuschungen und Betrügereien und erlitten dadurch einen Verlust von insgesamt ca. 24 Milliarden Euro. Speziell im Onlinehandel fielen 23 % der EU-Bürger einem Internetkaufbetrug zum Opfer, wobei regelmäßig Schäden von bis zu 500 Euro entstanden. Dies bedeutet, dass Verbraucher in verstärktem Maße sicherstellen wollen, dass sie bei einem seriösen Unternehmen einkaufen und ihr Geld mit Bedacht ausgeben. Gleichzeitig werden Verbraucher immer versierter darin, gefälschte Bewertungen zu identifizieren, die von weniger bekannten Unternehmen eingesetzt werden, um ihre Glaubwürdigkeit zu stärken.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unsere Studie macht deutlich, dass authentische Kundenbewertungszitate und Bewertungssterne bei der Mehrheit der Verbraucher als beliebte Informationsquelle heute fest etabliert sind. 52 % der europäischen Verbraucher geben an, dass sie sich im Laufe ihres Kaufprozesses „oft“ oder „sehr oft“ von Kundenbewertungszitaten beeinflussen lassen, was ungefähr dem Prozentanteil von Bewertungssternen (53 %) entspricht (Abb. 1).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Kyle Rao, President und CEO von Secure Medical, ist davon nicht überrascht. Das Unternehmen betreibt die Website eDrugStore.com und ist sich voll und ganz bewusst, dass potenzielle Kunden wissen wollen, ob andere Verbraucher eine bestimmte Leistung bereits in Anspruch genommen und gut bewertet haben.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7LksQiMkFdAWvVjAfFWXOF","type":"Entry","createdAt":"2022-02-23T14:07:28.443Z","updatedAt":"2022-03-01T11:21:13.600Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Viele Verbraucher haben schon mal schlechte Erfahrungen gemacht. Deswegen ist ein Bewertungsservice unentbehrlich. Unternehmen können mit den grünen Sterne in ihrer Werbung zeigen, dass sie vertrauenswürdig sind. Wir binden die Sterne zudem am Ende unserer E-Mails als Erinnerung für Verbraucher ein, dass sie uns vertrauen können. Es hilft also dabei, neue Kunden zu gewinnen und auch die Kundenbindung zu stärken.“","author":"Kyle Rao","title":"President und CEO, Secure Medical"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4HndBQR03v0fysBSoZw3s0","type":"Entry","createdAt":"2022-02-23T14:08:35.876Z","updatedAt":"2022-03-01T11:29:12.406Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Abbildung 1 - Wie oft nehmen die folgenden Informationsquellen Einfluss auf Ihre Kaufentscheidungen?","description":"52 % der europäischen Verbraucher geben an, dass sie sich bei Käufen „oft“ oder „sehr oft“ von Kundenbewertungen beeinflussen lassen.","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2EXEXa7zyGYUKBIyQGR5Ah","type":"Asset","createdAt":"2022-02-23T14:08:28.372Z","updatedAt":"2022-03-01T11:28:00.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"locale":"de-DE"},"fields":{"title":"Abbildung 1 - Wie oft nehmen die folgenden Informationsquellen Einfluss auf Ihre Kaufentscheidungen?","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/2EXEXa7zyGYUKBIyQGR5Ah/0de3c7d5bb089d7393e1dcec0ba919ea/2_-_Abbildung_1_-_Einfluss_von_Infoquellen_auf_Kaufentscheidungen.png","details":{"size":84220,"image":{"width":549,"height":814}},"fileName":"2 - Abbildung 1 - Einfluss von Infoquellen auf Kaufentscheidungen.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Kundenbewertungen spielen eine einflussreiche Rolle bei Kaufentscheidungen in den verschiedensten Kategorien, von Elektronik über Reisen und Immobilien bis hin zu Autovermietungen. Für jede der in Abb. 2 aufgeführten Branchen gab die überwiegende Mehrheit der befragten Verbraucher an, dass sie Kundenbewertungen zumindest als „eher nützlich“ erachten.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"78ggQE27gbxIg1AOBoV7Au","type":"Entry","createdAt":"2022-02-23T14:16:12.577Z","updatedAt":"2022-03-01T11:31:38.659Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Abbildung 2 - Wie bewerten Sie den Nutzen von Bewertungen, wenn Sie über den Kauf der folgenden Produkte oder Dienstleistungen nachdenken?","description":"Die meisten Verbraucher halten Kundenbewertungen in den verschiedensten Branchen und Kategorien für nützlich.","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2cb7Dz3ds1ChqrEgsKiYiy","type":"Asset","createdAt":"2022-02-23T14:15:47.081Z","updatedAt":"2022-03-01T11:31:16.191Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":4,"locale":"de-DE"},"fields":{"title":"Abbildung 2 - Wie bewerten Sie den Nutzen von Bewertungen, wenn Sie über den Kauf der folgenden Produkte oder Dienstleistungen nachdenken?","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/2cb7Dz3ds1ChqrEgsKiYiy/03edb8dad24d4459afbff068c93c10b7/3_-_Abbildung_2_-_Nutzen_von_Bewertungen_bei_Kaufentscheidungen.png","details":{"size":82798,"image":{"width":547,"height":784}},"fileName":"3 - Abbildung 2 - Nutzen von Bewertungen bei Kaufentscheidungen.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Customer-Journey ist in den letzten Jahren immer komplexer und anspruchsvoller geworden. Verbraucher setzen sich – oft anhand verschiedener Mittel und Wege – mit etlichen Online- und Offline-Berührungspunkten auseinander, bevor sie eine Kaufentscheidung treffen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Werbetreibende müssen nachempfinden, wie die verschiedenen Berührungspunkte und Kanäle miteinander verflochten sind, damit sie Vertrauen aufbauen und den Entscheidungsprozess während der Customer-Journey positiv beeinflussen können.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Neben Kundenbewertungen stellen auch andere regelmäßig besuchte Berührungspunkte wie Suchmaschinen, E-Commerce-Websites und soziale Medien (Abb. 1) beeinflussende Faktoren dar. Angesichts der Wirksamkeit und Beliebtheit von Kundenbewertungen sollten versierte Vermarkter darüber nachdenken, wie sie sich diesen Aspekt auch auf anderen Kanälen, einschließlich Online- und Offline-Werbung, sowie in ihren digitalen Ressourcen und in E-Mail-Kampagnen zunutze machen können.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4WH2qNn4PaOQgq3Bk4ao6G","type":"Entry","createdAt":"2022-02-23T14:18:12.039Z","updatedAt":"2022-03-01T11:33:19.898Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Beispiel von SuretyBonds","description":"SuretyBonds.com ist ein gutes Beispiel für ein Finanzdienstleistungsunternehmen, das Bewertungssterne und Kundenbewertungszitate ins Rampenlicht stellt.","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2GJ3Upa6OyBZtWlnHgmgzU","type":"Asset","createdAt":"2022-02-23T14:17:53.592Z","updatedAt":"2022-03-01T11:33:56.216Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":4,"locale":"de-DE"},"fields":{"title":"Foto eines Mobiltelefons, das ein Kundenbewertungszitat und Bewertungssterne des Unternehmens SuretyBonds anzeigt","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/2GJ3Upa6OyBZtWlnHgmgzU/768f27822a977101e65c758a0f898ab3/3b_-_SuretyBonds.png","details":{"size":77798,"image":{"width":640,"height":480}},"fileName":"3b - SuretyBonds.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Vorteile von Trustpilot-Inhalten auf dem Weg durch den Conversion-Trichter","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Das Vertrauen, das durch die Einbindung von Trustpilot-Sternen und -Bewertungsscores in die digitale Werbung bei Verbrauchern erzeugt wird, kommt nicht nur dem Markenimage zugute. Es ist auch ein wesentlicher Faktor, wenn es darum geht, Umsätze zu steigern. 62 % der europäischen Verbraucher – darunter 20 %, die voll und ganz zustimmen – geben an, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass sie bei einem Unternehmen einkaufen (Abb. 3). Ob Verbraucher dazu geneigt sind, bei einem bestimmten Unternehmen einzukaufen, hängt sehr eng damit zusammen, wie hoch das Vertrauen in das Unternehmen ist. Ein nahezu identischer Anteil der Verbraucher (61 %) stimmt zu, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass sie einem Unternehmen vertrauen (Abb. 4).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"30IKWYz3Hm8HfuN0P7S49I","type":"Entry","createdAt":"2022-02-23T14:19:59.590Z","updatedAt":"2022-03-01T11:44:42.231Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Abbildung 3 - Inwieweit stimmen Sie zu, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass Sie bei einem Unternehmen einkaufen?","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3wkCRwiqW6GeXhdS0Uoyyi","type":"Asset","createdAt":"2022-02-23T14:19:52.581Z","updatedAt":"2022-03-01T11:44:57.740Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":3,"locale":"de-DE"},"fields":{"title":"Abbildung 3 - Inwieweit stimmen Sie zu, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass Sie bei einem Unternehmen einkaufen?","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/3wkCRwiqW6GeXhdS0Uoyyi/a49d5b83620869aeebc493ee3b77f17d/4_-_Abbildung_3_-_erh__hte_Wahrscheinlichkeit_einzukaufen.png","details":{"size":32392,"image":{"width":547,"height":310}},"fileName":"4 - Abbildung 3 - erhöhte Wahrscheinlichkeit einzukaufen.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"UeRH7S4pqztYZ7omJNHuD","type":"Entry","createdAt":"2022-02-23T14:20:49.157Z","updatedAt":"2022-03-01T11:46:02.360Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Abbildung 4 - Inwieweit stimmen Sie zu, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass Sie einem Unternehmen vertrauen?","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4cbumf9SdZDxOpYmzZSgVd","type":"Asset","createdAt":"2022-02-23T14:20:45.369Z","updatedAt":"2022-03-01T11:46:13.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":3,"locale":"de-DE"},"fields":{"title":"Abbildung 4 - Inwieweit stimmen Sie zu, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass Sie einem Unternehmen vertrauen?","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/4cbumf9SdZDxOpYmzZSgVd/cbe1dbf87b995710aeae009be1c487f1/5_-_Abbildung_4_-_erh__hte_Wahrscheinlichkeit_zu_vertrauen.png","details":{"size":31765,"image":{"width":547,"height":315}},"fileName":"5 - Abbildung 4 - erhöhte Wahrscheinlichkeit zu vertrauen.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unternehmen sehen dies deutlich über die gesamte Customer-Journey hinweg. Für den Ökostromanbieter Octopus Energy Germany stellt das Einbinden der Bewertungssterne eine Gelegenheit dar, Vertrauen aufzubauen und gleichzeitig bereits zu Beginn des Conversion-Trichters das Bewusstsein von Verbrauchern für das Unternehmen zu stärken.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"u50fVWipR2hL7jIN45BjR","type":"Entry","createdAt":"2022-02-23T14:23:18.674Z","updatedAt":"2022-03-01T11:47:04.569Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Trustpilot ist Verbrauchern bekannt und daher eine gute Möglichkeit für uns, unsere Kundenorientiertheit aufzuzeigen. Damit können wir Kunden nicht nur vermitteln, wie großartig unser Service ist, sondern dies auch durch ein unabhängiges Gütesiegel nachweisen.“","author":"Melanie Schiller","title":"Head of Brand Communication, Octopus Energy Germany"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Modemarke Bamigo ist momentan dabei, das Trustpilot-Logo nebst Bewertungssternen und Kundenzitaten in all ihre Produktseiten einzubinden, nachdem sich diese Elemente sowohl am Ende des Kaufvorgangs als auch während der Bewusstseinsphase als äußerst wirkungsvoll erweisen, wie der Marketing Manager des Unternehmens, Freek Rijken, berichtet. Er ist davon überzeugt, dass sie potenziellen Kunden vermitteln, wie zufrieden bestehende Kunden mit der Qualität der Produkte und dem Service von Bamigo sind.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7FT7wYmZKbIIssB8BJ8cuu","type":"Entry","createdAt":"2022-02-23T14:24:20.922Z","updatedAt":"2022-03-01T11:47:17.896Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Trustpilot ist ein vertrauenswürdiger Kanal, über den Menschen ihre Erfahrungen mitteilen. Wir haben festgestellt, dass uns dies bei Conversion-Rates, bei unserer Videowerbung auf sozialen Medien und in unseren Newsletters wirklich hilft. Darauf bauen wir nun auf, indem wir Trustpilot auf allen Produktseiten einbinden, um Verbrauchern bei ihrer Kaufentscheidung zu helfen.“","author":"Freek Rijken","title":"Marketing Manager, Bamigo"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Der Trustpilot-Effekt","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Logo mit Bewertungssternen","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Studie zeigt, dass ein hoher Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass Verbraucher einem Unternehmen vertrauen und sich beim Kauf für das Unternehmen entscheiden. Durch die Studie wollten wir in erster Linie analysieren, welchen Einfluss die verschiedenen Trustpilot-Inhalte, insbesondere das Trustpilot-Logo und die Trustpilot-Sterne, der TrustScore (mit einem Höchstwert von 5), die Anzahl der Bewertungen und ein Kundenbewertungszitat, auf Verbraucher haben.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Im Rahmen unserer eigens dafür entwickelten Umfrage wurden Verbraucher anhand verschiedener Online-Anzeigen für einen neuen Mobilfunkvertrag um Angabe gebeten, welche Anzeigen sie mit größter Wahrscheinlichkeit und welche sie mit geringster Wahrscheinlichkeit anklicken würden. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Studie ergab, dass eine Online-Anzeige mit Trustpilot-Logo und Trustpilot-Sternen 36 % überzeugender wirkt als dieselbe Anzeige ohne diese Elemente.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4q4MljKfLZ9jDOO4acb5Of","type":"Entry","createdAt":"2022-02-23T14:26:51.236Z","updatedAt":"2022-03-01T11:54:13.873Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Anzeige mit Trustpilot-Logo und -Sternen gegenüber einer Anzeige ohne Trustpilot-Elemente","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7CD7vdgzHjAojv23GkwjCC","type":"Asset","createdAt":"2022-02-23T14:26:45.010Z","updatedAt":"2022-03-01T11:54:03.346Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":4,"locale":"de-DE"},"fields":{"title":"Anzeige mit Trustpilot-Logo und -Sternen gegenüber einer Anzeige ohne Trustpilot-Elemente","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/7CD7vdgzHjAojv23GkwjCC/79984692db06c21d601c7545dc4d2e8c/6_-_Logo_und_Bewertungssterne.png","details":{"size":164446,"image":{"width":676,"height":427}},"fileName":"6 - Logo und Bewertungssterne.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Weiterhin ergab sich aus der Studie, dass Verbraucher mit doppelt so hoher Wahrscheinlichkeit auf eine Anzeige mit Brandingelementen von Trustpilot klicken, die 5 Bewertungssterne, einen hohen TrustScore basierend auf über 3.000 Kundenbewertungen und ein Kundenzitat präsentiert (im Gegensatz zu einer Basisversion der Anzeige ohne Trustpilot-Elemente).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"70WiVKFdjcdWDOxTP8kyoA","type":"Entry","createdAt":"2022-02-23T14:27:31.922Z","updatedAt":"2022-03-01T11:56:18.951Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Anzeige mit allen Trustpilot-Elementen gegenüber einer Anzeige ohne Trustpilot-Elemente","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5esPA1qobFeqGMqc8z0Par","type":"Asset","createdAt":"2022-02-23T14:27:24.073Z","updatedAt":"2022-03-01T11:56:28.916Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"de-DE"},"fields":{"title":"Anzeige mit allen Trustpilot-Elementen gegenüber einer Anzeige ohne Trustpilot-Elemente","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5esPA1qobFeqGMqc8z0Par/e42db341c831d366a60a1fbd4e4c4108/7_-_Alle_Trustpilot-Elemente.png","details":{"size":210078,"image":{"width":676,"height":534}},"fileName":"7 - Alle Trustpilot-Elemente.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Anhand der Studie wollten wir zum einen verstehen, inwieweit sich die vollständige Palette der Trustpilot-Inhalte in ihrer Gesamtheit auswirkt und welchen Einfluss das Trustpilot-Logo und die Trustpilot-Sterne an sich haben. Zum anderen wollten wir den relativen Einfluss verschiedener Inhaltskomponenten erkunden, insbesondere Kundenbewertungszitate, verschiedene TrustScore-Werte und die Anzahl der Kundenbewertungen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4tmLBZb3g0V6732x8nOxqb","type":"Entry","createdAt":"2022-02-23T14:29:38.080Z","updatedAt":"2022-03-01T11:57:54.785Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Verbraucher kennen die grünen Sterne, sie helfen dabei, das Vertrauen neuer Kunden zu stärken. Die Sterne in unseren Anzeigen führen zu einer höheren Klickrate und, was äußerst wichtig ist, steigern die Conversion-Rates und reduzieren außerdem die Kaufabbruchquote, wenn wir sie auf der Kassenseite präsentieren. Sie machen einen Riesenunterschied.“","author":"Kyle Rao","title":"President und CEO, Secure Medical"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Kundenbewertungszitat","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Wahrscheinlichkeit, dass Verbraucher auf eine Anzeige mit Brandingelementen von Trustpilot klicken, ist 58 % höher, wenn die Anzeige ein authentisches Kundenbewertungszitat enthält.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Micael Saillen, CEO und Mitbegründer des Energieversorgungsunternehmens Tate, hat errechnet, dass sich die Klickraten bei digitalen Anzeigen durch Einbinden eines Kundenbewertungszitats in der Regel um 10–20 % erhöhen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"„Jeder weiß, dass sich Unternehmen in ihrer Werbung in einem großartigen Licht präsentieren. Aber wenn Unternehmen zeigen, was Verbraucher tatsächlich über sie sagen, wird deutlich, dass das Unternehmen nichts zu verbergen hat“, erklärt er.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"RxfK8jOhBDYuJplwPTxFD","type":"Entry","createdAt":"2022-02-23T14:31:25.575Z","updatedAt":"2022-03-01T12:07:09.365Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Anzeige einschließlich Kundenbewertungszitat","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"35rTp3ek8gebz6HUVAmn5g","type":"Asset","createdAt":"2022-02-23T14:31:17.839Z","updatedAt":"2022-03-01T12:07:19.957Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"de-DE"},"fields":{"title":"Anzeige einschließlich Kundenbewertungszitat","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/35rTp3ek8gebz6HUVAmn5g/f7ba5d8f6a7e382bd9c9c6706135285f/8_-_Kundenbewertungszitat.png","details":{"size":110049,"image":{"width":382,"height":432}},"fileName":"8 - Kundenbewertungszitat.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7qsF4zA5e0MFLcdf7f7zZ9","type":"Entry","createdAt":"2022-02-23T14:31:59.943Z","updatedAt":"2022-03-01T11:58:04.216Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Wir setzen Kundenzitate in unserer Werbung auf sozialen Medien und auf allen Zielseiten von Werbekampagnen ein. In unseren Retargeting-Kampagnen binden wir Kundenzitate immer ein, weil sie dazu beitragen, Verbraucher zum Kauf zu bewegen. Durch Hinzufügen eines Trustpilot-Kundenbewertungszitats erhöhen sich die Klickraten um 10–20 %.“","author":"Micael Saillen","title":"CEO und Mitbegründer, Tate"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. TrustScore","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Wahrscheinlichkeit, dass europäische Verbraucher auf eine vergleichbare Anzeige mit Brandingelementen von Trustpilot klicken, ist 26 % höher, wenn die Anzeige den hohen TrustScore aufführt, auf dem die 5 Sterne basieren. Die Anzeige mit einem TrustScore von 4,8 schneidet 26 % besser ab als die Anzeige mit einem TrustScore von 4,2.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6PSQFXGzmKwVk0HXQAn5F","type":"Entry","createdAt":"2022-02-23T14:33:24.653Z","updatedAt":"2022-03-01T12:10:30.973Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Anzeige mit einem TrustScore von 4,8 gegenüber Anzeige mit einem TrustScore von 4,2","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"8fqggCvjO0vL2g0yutGaX","type":"Asset","createdAt":"2022-02-23T14:33:19.007Z","updatedAt":"2022-03-01T12:10:43.839Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":2,"locale":"de-DE"},"fields":{"title":"Anzeige mit einem TrustScore von 4,8 gegenüber Anzeige mit einem TrustScore von 4,2","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/8fqggCvjO0vL2g0yutGaX/c66e0b7c4c744233e9bb3dcaa2d052a4/9_-_TrustScore.png","details":{"size":176478,"image":{"width":814,"height":408}},"fileName":"9 - TrustScore.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Anzahl der Bewertungen","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Eine Anzeige mit Brandingelementen von Trustpilot, die einen TrustScore von 4,8 basierend auf über 500 Kundenbewertungen zeigt, ist unserer Studie zufolge 92 % attraktiver als eine Anzeige ohne Trustpilot-Elemente.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2iSGRNOeiELUCw2et41BmC","type":"Entry","createdAt":"2022-02-23T14:35:17.905Z","updatedAt":"2022-03-01T12:17:39.745Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Anzeige einschließlich Anzahl der Bewertungen über 500","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2weuuT4JfnXEw6XLKJmIa2","type":"Asset","createdAt":"2022-02-23T14:35:13.134Z","updatedAt":"2022-03-01T12:17:47.983Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":4,"locale":"de-DE"},"fields":{"title":"Anzeige einschließlich Anzahl der Bewertungen über 500","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/2weuuT4JfnXEw6XLKJmIa2/8cf731975adfee33a97b3787e99cc5db/10_-_Anzahl_der_Bewertungen___ber_500.png","details":{"size":186440,"image":{"width":684,"height":480}},"fileName":"10 - Anzahl der Bewertungen über 500.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mike Henderson ist der Chief Marketing Officer von SuretyBonds.com, ein Unternehmen mit einem TrustScore von 4,9. Er schreibt den Trustpilot-Bewertungen in den digitalen Anzeigen des Unternehmens eine 20-prozentige Verbesserung der Klickraten zu.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5pTdLY3Q8IbGO0wnkPYseY","type":"Entry","createdAt":"2022-02-23T14:36:15.642Z","updatedAt":"2022-03-01T12:15:16.257Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Wir binden unsere Sterne und die Anzahl der Bewertungen immer in unsere digitale Werbung und am Ende der von uns veröffentlichten Videos ein. So können wir Verbrauchern zeigen, dass der hohe Score auf den Bewertungen vieler Menschen basiert. Wenn genügend Platz vorhanden ist, fügen wir auch ein Kundenbewertungszitat hinzu, jede Anzeige enthält jedoch mindestens die Sterne und die Anzahl der Bewertungen.“","author":"Mike Henderson","title":"CMO, SuretyBonds.com"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unsere Verbraucherstudie zeigt auch, dass eine Anzeige mit Brandingelementen von Trustpilot, die 5 Sterne basierend auf über 3.000 Kundenbewertungen präsentiert, 9 % besser abschneidet als die Anzeige mit über 500 Kundenbewertungen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"01G0Dy2Avj16wPryLFMxzP","type":"Entry","createdAt":"2022-02-23T14:37:45.922Z","updatedAt":"2022-03-01T12:19:30.158Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Anzeige einschließlich Anzahl der Bewertungen über 3000 gegenüber Anzeige einschließlich Anzahl der Bewertungen über 500","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"FmfInimQambAdGAM0wsR6","type":"Asset","createdAt":"2022-02-23T14:37:38.555Z","updatedAt":"2022-03-01T12:19:44.375Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":4,"locale":"de-DE"},"fields":{"title":"Anzeige einschließlich Anzahl der Bewertungen über 3000 gegenüber Anzeige einschließlich Anzahl der Bewertungen über 500","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/FmfInimQambAdGAM0wsR6/a748c74aff84aca136ad2f504d9e1aa7/11_-_Anzahl_der_Bewertungen___ber_3000.png","details":{"size":187056,"image":{"width":679,"height":484}},"fileName":"11 - Anzahl der Bewertungen über 3000.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Dan Cristo, Leiter des Bereichs SEO-Innovation der Performance-Marketing-Agentur Catalyst meint dazu: „Einer unserer Kunden im Gastgewerbe hat für jeden Betrieb durchschnittlich 2.000 Kundenbewertungen. Das sind echte Erfahrungen von Kunden, die diese freiwillig mit anderen teilen, um von ihrem Erlebnis zu erzählen. Dieser Wunsch, selbstlos Erfahrungen weiterzugeben, um anderen in der Community zu helfen, ist ein wichtiges Element menschlicher Kommunikation.“","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1Qgv8J0ZJSQMgKwREK1Oqi","type":"Entry","createdAt":"2022-02-23T14:39:57.915Z","updatedAt":"2022-03-01T12:18:36.965Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Mundpropaganda war schon vor Internetzeiten hilfreich, hat durch immer mehr globalisierte Märkte nun aber enorm an Bedeutung gewonnen. Diese Glaubwürdigkeit und dieses Vertrauen sind für Unternehmen unheimlich wertvoll, weshalb Kundenbewertungen besonders wichtig sind.“","author":"Dan Cristo","title":"Leiter des Bereichs SEO-Innovation, Catalyst"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Wirkung bei höherem Preis","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Studie ergab zudem, dass eine Trustpilot-Anzeige mit 5 Sternen, TrustScore, über 3.000 Kundenbewertungen und einem Kundenzitat 59 % besser abschneidet als eine Anzeige ohne Trustpilot-Inhalte, selbst wenn der Preis 20 % höher liegt.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2JFqQzLYEcsjhKIyur0A3c","type":"Entry","createdAt":"2022-02-23T14:41:27.469Z","updatedAt":"2022-03-01T12:22:10.867Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"Anzeige mit Trustpilot-Elementen und höherem Preis","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3WvAQXQkmfew5hvgVuA3zI","type":"Asset","createdAt":"2022-02-23T14:41:23.828Z","updatedAt":"2022-03-01T12:22:27.570Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":22,"revision":3,"locale":"de-DE"},"fields":{"title":"Anzeige mit Trustpilot-Elementen und höherem Preis","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/3WvAQXQkmfew5hvgVuA3zI/977d1aa1368ca43129438290f200ed0b/12_-_Wirkung_bei_h__herem_Preise.png","details":{"size":210828,"image":{"width":679,"height":532}},"fileName":"12 - Wirkung bei höherem Preise.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Das Einbinden aller verfügbaren Trustpilot-Bewertungselemente – einschließlich Logo, Sterne, TrustScore, Anzahl der Bewertungen und Kundenbewertungszitat – hat sich für das Fintech-Unternehmen PensionBee zweifellos ausgezahlt. Jasper Martens, Chief Marketing Officer von PensionBee, gibt an, dass das Unternehmen alle Elemente in seine digitale Werbung einbindet und diesen eine 15-prozentige Steigerung der Klickrate zuschreibt.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"„Wir sehen das Trustpilot-Logo und unseren Score als Anreiz für Verbraucher, sich unser Unternehmen näher anzusehen“, erklärt er. „Die Anzahl der Bewertungen ist äußerst wichtig, um Verbraucher davon zu überzeugen, dass ein Unternehmen einen großartigen Service bietet. Es ist ungemein wirkungsvoll, wenn über 5.000 Menschen die Authentizität bestätigen. Wir sind der Auffassung, dass letztendlich die Stimmen der Kunden den Ausschlag geben und Kundenbewertungen daher unerlässlich sind.“","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5qqcsgAWgBS1ZRodXeOPFx","type":"Entry","createdAt":"2022-02-23T14:42:25.347Z","updatedAt":"2022-03-01T12:31:48.377Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"de-DE"},"fields":{"cftitle":"Zitat","quote":"„Wenn wir alle Trustpilot-Elemente in unsere digitale Werbung einbinden, erhöht sich unsere Klickrate um 15 %.“","author":"Jasper Martens","title":"CMO, PensionBee"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[],"nodeType":"hr"},{"data":{},"content":[{"data":{},"marks":[],"value":"Wenn Sie die Erkenntnisse dieser Studie mit anderen teilen möchten, dann laden Sie dafür gerne die kostenfreie PDF-Version des vollständigen Berichts oder die Infografik mit den wichtigsten Ergebnissen herunter.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4wKaBBJQE9pIJei4uNNY2u","type":"Entry","createdAt":"2022-02-23T14:43:27.508Z","updatedAt":"2022-02-23T14:43:27.508Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"de-DE"},"fields":{"linkText":"Zur PDF-Version des vollständigen Berichts","url":"https://marketing.trustpilot.com/hubfs/Report%20+%20Infographic%20-%20The%20Value%20of%20Customer%20Ratings%20and%20Reviews%20in%20Advertising/Der%20Wert%20von%20Kundenbewertungen%20in%20Werbeanzeigen.pdf?hsCtaTracking=b2a02cb2-1b5b-4feb-b7ee-cf9165d8f0d0%7C9254112b-9ab1-4d16-ba10-d47cb67a283e"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2B0AcaSiRUiv9hOunyYw0o","type":"Entry","createdAt":"2022-02-23T14:43:51.597Z","updatedAt":"2022-02-23T14:43:51.597Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"de-DE"},"fields":{"linkText":"Zur Infografik mit den wichtigsten Ergebnissen","url":"https://marketing.trustpilot.com/hubfs/Report%20+%20Infographic%20-%20The%20Value%20of%20Customer%20Ratings%20and%20Reviews%20in%20Advertising/Der%20Effekt%20von%20Trustpilot-Kundenbewertungen%20in%20Werbeanzeigen.pdf?hsCtaTracking=040dc994-0a88-4a0e-9fc9-d801e07fd334%7Cd8c70643-61a7-42d9-8d09-21d7e4eea0b2"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Über die Autoren","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Linus Gregoriadis","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Director, London Research","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Linus Gregoriadis ist ein erfahrener Digital-Marketing-Analyst und Fachautor. Er war im Jahr 2017 Mitbegründer von London Research als Schwesterunternehmen von Digital Doughnut, der weltweit größten Community von Marketingfachleuten und Digitalprofis, und von Demand Exchange, einer modernen Plattform für die B2B-Leadgenerierung. Er verbrachte über 10 Jahre mit dem Auf- und Ausbau des Forschungsbereichs von Econsultancy, einem Unternehmen für Forschung und Schulung im Bereich digitales Marketing, das heute zu Centaur Media gehört. Nach seinem Ausscheiden bei Econsultancy, wo er für die Anfertigung von Hunderten von umfragebasierten Trendberichten, Einkaufsführern und Best-Practice-Guides verantwortlich war, gründete er ClickZ Intelligence für das B2B-Medienunternehmen Contentive.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sean Hargrave","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Wirtschaftsjournalist und Fachautor","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sean Hargrave ist Wirtschaftsjournalist und Fachautor in den Bereichen Medien, Werbung und Marketing. Er schreibt regelmäßig für Digital Doughnut und das Schwesterunternehmen, London Research. Außerdem schreibt er regelmäßig Beiträge zu wirtschaftlichen und technischen Themen für The Guardian, The Telegraph und Wired.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Wir möchten folgenden Personen für ihre Beiträge zu diesem Bericht danken:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"● Kyle Rao, President und CEO, ","nodeType":"text"},{"data":{"uri":"https://www.edrugstore.com/"},"content":[{"data":{},"marks":[],"value":"eDrugstore.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" / Secure Medical","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"● Melanie Schiller, Head of Brand Communication, ","nodeType":"text"},{"data":{"uri":"https://www.octopusenergy.de/"},"content":[{"data":{},"marks":[],"value":"Octopus Energy Germany","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"● Freek Rijken, Marketing Manager, ","nodeType":"text"},{"data":{"uri":"https://bamigo.com/"},"content":[{"data":{},"marks":[],"value":"Bamigo","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"● Micael Saillen, CEO und Mitbegründer, ","nodeType":"text"},{"data":{"uri":"https://tate.it/"},"content":[{"data":{},"marks":[],"value":"Tate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"● Mike Henderson, CMO, ","nodeType":"text"},{"data":{"uri":"https://www.suretybonds.com/"},"content":[{"data":{},"marks":[],"value":"SuretyBonds.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"● Dan Cristo, Leiter des Bereichs SEO-Innovation, ","nodeType":"text"},{"data":{"uri":"https://www.catalystdigital.com/"},"content":[{"data":{},"marks":[],"value":"Catalyst","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"● Jasper Martens, CMO, ","nodeType":"text"},{"data":{"uri":"https://www.pensionbee.com/"},"content":[{"data":{},"marks":[],"value":"PensionBee","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Über London Research","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"London Research wurde von Linus Gregoriadis, ehemals Forschungsdirektor bei Econsultancy, gegründet und erstellt forschungsbasierte Inhalte für B2B-Kunden. Unser Hauptsitz ist in London, unser Ansatz und unsere Ausrichtung sind aber durchaus international. Wir arbeiten überwiegend, doch nicht ausschließlich, mit Anbietern und Agenturen im Bereich Marketingtechnologie (MarTech) zusammen, die an aufschlussreichen Daten und zuverlässigen Forschungsergebnissen für ihre Kampagnen interessiert sind.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Als Teil von Communitize Ltd arbeiten wir eng mit unseren Schwesterunternehmen Digital Doughnut (eine globale Community von über 1,5 Millionen Marketingfachleuten) und Demand Exchange (eine Plattform zur Leadgenerierung) zusammen. Diese Kooperation ermöglicht uns die Verbreitung unserer Forschungsergebnisse und das Generieren hochwertiger Leads.\nHier erfahren Sie mehr über London Research.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.londonresearch.com/"},"content":[{"data":{},"marks":[],"value":"Hier erfahren Sie mehr über London Research.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Methodik","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"London Research wurde von Trustpilot beauftragt, im September 2021 eine Befragung von 3.000 europäischen Verbrauchern in Deutschland, Italien und den Niederlanden durchzuführen. Gegenstand der Studie waren Fragen zu Informationsquellen und Berührungspunkten während der Customer-Journey sowie Fragen speziell zu Trustpilot. Gut die Hälfte (51 %) der europäischen Befragten gab an, dass sie Trustpilot-Kundenbewertungen kennen.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Um die Vorlieben der Verbraucher zu quantifizieren, wurde die sogenannte MaxDiff-Methode herangezogen, wobei den Umfrageteilnehmern unterschiedliche Kombinationen von zehn verschiedenen Werbeanzeigen eines fiktiven Unternehmens namens Connect gezeigt wurden. Die Umfrageteilnehmer wurden gefragt, welche Online-Anzeigen für einen neuen Mobilfunkvertrag sie mit größter Wahrscheinlichkeit und welche sie mit geringster Wahrscheinlichkeit anklicken würden. Dieselbe Studie wurde auch in Großbritannien und in den USA durchgeführt. Insgesamt wurden 5.000 Verbraucher befragt, jeweils 1.000 in jedem der fünf Länder, in denen die Umfrage stattfand.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}]}},{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7iLeXSyp0iz8g9iOZDVkOY","type":"Entry","createdAt":"2022-09-15T20:34:04.693Z","updatedAt":"2023-09-27T16:06:40.149Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":26,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"emailSignup"}},"locale":"de-DE"},"title":"Home page 2022 - Email Signup","headline":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"215hzSiVhlH5bE35jwDlEG","type":"Entry","createdAt":"2022-09-15T20:04:30.360Z","updatedAt":"2023-11-28T15:28:59.644Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":26,"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"headerSubheader"}},"locale":"de-DE"},"header":"Sind Sie bereit, das volle Potenzial von Bewertungen auszuschöpfen?","headerType":"Content Block Header"},"linkText":"Zu unseren Leistungspaketen","linkUrl":"/plans","buttonLabel":"Beratung anfordern","emailLabel":"E-Mail-Adresse"}]},"brandColor":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"bpEq2DZehbQeebVQ5ioFl","type":"Entry","createdAt":"2022-08-08T11:57:27.497Z","updatedAt":"2024-02-26T14:42:14.331Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":53,"revision":48,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"brandColor"}},"locale":"de-DE"},"title":"New brand color: Green","color":"green"}},"translationLocaleCodes":["da-DK","de-DE","en","es-ES","fr-FR","it-IT","nl-NL","sv-SE"]},"__N_SSP":true},"page":"/solutions/[slug]","query":{"slug":"attract-new-customers"},"buildId":"1.3015.0","assetPrefix":"https://businesssite-assets-1.trustpilot.net/businesssite-main","runtimeConfig":{"baseProtocol":"https","oneTrustKey":"84cb5c09-05e4-488b-b71c-2fe171dca5e5","isProduction":true,"serverTrackingEnabled":"true","recaptchaSiteKey":"6Ld1ziAUAAAAAOuLX_rY7usRzB6L7If_xw_yp9BU","trustpilotApiHost":"apiproxy.trustpilot.com","businessAppUrl":"https://businessapp.b2b.trustpilot.com","baseUrl":"business.trustpilot.com","port":8080,"defaultLocaleCode":"en-US","externalSignupFormBaseUrl":"https://signup.business.trustpilot.com","businessBaseUrl":"business.trustpilot.com","legalBaseUrl":"legal.trustpilot.com","consumerBaseUrl":"trustpilot.com","optimizelySDKKey":"6xizyx9Ue9Cee4n54tcVY","optimizelyEnabled":"true","optimizelyHeaderVersion":"v1","contentful":{"space":"b7g9mrbfayuu","accessToken":"DWBqFkFnOEdBi9HwUU_Nu3_5faUUfi0co5Ozrownm28","environment":"master","host":"cdn.contentful.com"},"segment":{"apiWriteKey":"HMbpflZ3P3L7J5GixhW81arSQLNh4ii5","flushAt":"1","flushAfter":"10000"},"tpFormsRecaptchaKey":"6LcgZj0pAAAAAOGoAt6LS1KZYEGuyqzWgbJagIql","salesforceLiveChat":{"secret":"https://trustpilot.my.salesforce-scrt.com","orgId":"00D20000000BU0P"}},"isFallback":false,"dynamicIds":[30329,11255,18163,73566,71218,37532],"gssp":true,"appGip":true,"locale":"en","locales":["en"],"defaultLocale":"en","scriptLoader":[]}</script></body></html>